Imperfect Action

We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.- Why trading time for money means that you're working harder NOT smarter.- How trying to control the outcome can zap your creativity (and your energy).- Why avoiding failure by over-planning and overthinking can actually slow down your success.- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.Episodes mentioned:- Ep #467: Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one product. DM me 467 on Instagram stephtaylor.co or listen hereSHOW LINKS:- Download my workbook - Escape the Messy Middle: DM me EMM on Instagram stephtaylor.co or download it here - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).In today's episode, we chat about:- The two, easier ways to grow your income without growing your audience.- How creating the right offers, with the right messaging, for the right people will help your conversions.- Why building hype around your offers does not work—and what you can do instead.- How solving different problems with different offers can help to increase the lifetime value of your clients.- How to use your "non-buyer surveys" to understand your audience better.Episodes mentioned:- Ep #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me 637 on Instagram stephtaylor.co or listen hereSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take them to get there.- The link between the outcome, how much support your clients need from you and the value this provides.- How educating your audience can help them to re-evaluate what outcomes they are prioritising.- How the value of your offer impacts your audience's bigger life picture.Episodes referred to:- Episode #644 - Ask Steph: Do you have to have live calls in your online course? Nope! (Here are 6 alternatives to coaching and Q&A calls) https://listen.stephtaylor.co/644b?sid=- Episode #561 - What to do when people constantly tell you "I can't afford it" - without lowering your price https://listen.stephtaylor.co/561?sid=SHOW LINKS:- Join the launch Magic waitlist: https//stephtaylor.co/lmwaitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.- Why DIY visual branding can be a great way to keep things really simple- How hiring a professional can help you to get really clear on your messaging, right from the start- What software platforms are worth investing in and why- The benefits of having support from the beginningEpisodes mentioned:Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do - https://listen.socialette.co/515?sid=Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin - https://listen.stephtaylor.co/650?sid=SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Copyrights and trademarks aren't a sexy topic—and not one that business owners usually consider until they're faced with a copycat. And then it can potentially be very, very expensive. In today's episode, I chat with Riz Amin from Foundd Legal about the legal side of copycats, and how to prevent them from striking!- Understanding when copying becomes a copyright infringement- Some practical steps you can take to prevent copycats- Trademarks vs copyright, and how best to use these in your business- Tips for addressing copyright infringement if you find a copycat- How to avoid accidental copying in your business- The new world of AI & Chat-GPT and the copyright minefield this can presentYou can find Riz at https://www.instagram.com/founddlegal/ and check out her website at https://founddlegal.com/ to access a copy of The Copycat KitSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.- The link between your niche and your offers- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"- How to think about your business to help you to clarify your own niche- The 3 different ways to niche your business and the people this will attract- How your niche can help you stand out in an otherwise crowded, oversaturated marketSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Boundaries are a hot topic—not just in business, but in everyday life too. Setting boundaries is one thing, but knowing how to implement them—and communicate them to others—can be quite the challenge! So, in today's episode, I am sharing the 4 must-have boundaries for your online offers so that YOU feel safe and comfortable in your business AND your clients know what to expect.- How to define your boundaries in your business and why they are important- The types of boundaries needed for both 1:1 and group online programs- How clarifying why and when your clients can contact you sets the foundation for all future interactions- The benefits of being proactive about boundary-setting- How to deal with those clients who disrespect your boundariesEpisodes referred to in this podcast: https://listen.stephtaylor.co/499 - Monica Yates on how to create boundaries in your business to protect your energySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who wants to know how to keep the fire going in her business. Let's be honest, it can be hard to always stay motivated when it comes to running your own business, so in this episode, I share how I stay inspired and excited about my business.- Why enjoying life outside of your business can help you to feel more present and excited when working in your business- How being super selective about the content you consume can minimise overwhelm and those 'I'm not doing enough' feelings- The importance of investing in one mentor at a time to move you closer to your goals- The benefits of having a business networking community around you for support- How focusing on a fun project (or creative idea) can help dig you out of a business rutHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audience needs from us, but often it's a guessing game where we cross our fingers and hope for the best. Today I am sharing with you my 5 key questions that I ask my audience regularly. Their answers always inspire me to create great, targeted content that's tailored to their needs.- How to research your audience, entice responses and evaluate their answers- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer)- Drilling down the obstacles (real and imagined) that may be holding your audience back- When audience visualisation translates into powerful copy that resonates with your ideal client- Why keeping it simple can be so effectiveSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

Struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I reveal the tendency to undercharge, rather than overcharge, and the signs to look out for.- Why we fall into the trap of undercharging, particularly at the beginning of our business journey- When busy and burnt out can be a sign that it's time to re-evaluate your expertise- How undercharging can attract the wrong clients, not the right ones- When your audience doesn't value your offer enough to commit to it and how finding the 'uncomfortable price point' promotes action- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite- When the offer price does not accurately reflect the effort you put in and value you provide (and so resentment sets in)SHOW LINKS:- Want to know more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more -Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who wants to know whether it's necessary to include live Q&A and coaching calls in her cohort-based courses. Whilst I am a big advocate for Q&A calls, in this episode I break down 6 alternatives and how to determine what's right for your program.- How understanding the transformation your audience needs within your course will help determine the engagement level that's required- The benefit of offering a community within your program and how to get the most out of it- How running accountability groups and calls can be a great alternative to drive student support and engagement- The suitability of mini-mastermind calls as a perfect workshopping solution- How training a team member to coach or lead on your behalf can reduce your workload (if you can access the best person for the job!)- The benefits of identifying your students' challenges AND enlisting the support of an expertHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:-Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you unnoticed even as your business flourishes. In today's episode, I share my own experience with imposter syndrome and how it might be showing up for you in your business too.- What imposter syndrome looks like and how it's holding you back- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you- When you fail to value your own expertise as the master of your craft- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth- How imposter syndrome can show up as over-reaching and over-delivering, and be a disservice to your audience- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities- The curse of perfectionismSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Niching your target audience is a critical element to nail in your business, however it's also the one thing that raises the most questions. Get it wrong it and it can could hurt your future growth big time! Today I'm sharing with you my experience landing up in the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong niche.- Why you've hit your growth ceiling and can't find clients to serve in your business- When your message is too broad and you're struggling to stand out in an over-saturated market- When your niche no longer brings you joy- The importance of specificity in niching when you niche by name but not by nature- Signs that your niche can't afford your servicesSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over-planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How overcomplicating tasks can cause overwhelm and stagnation.- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.- How failing to identify your focus point leads to 'shiny object syndrome'.- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- Want a free copy of Escape the Messy Middle? Get it here: https://stephtaylor.co/emm- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how I've used the wrong ideas to create unsustainable businesses and reveal the process I now follow when making decisions.- Understanding the reality: not all ideas make viable business models.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into what they need.- Key considerations when prioritising your ideas.- Why testing your idea is a crucial step in the decision-making process.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how to fix it.- How to balance both sides of the audience growth equation for successful audience growth.- Why great content is only as good as the strategy implemented to promote it.- Why focusing on intentional promotion strategies over organic social media growth is critical.- How creating remarkable content will set you apart and move the needle on audience buy-in.- Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends.SHOW LINKS:- Learn more about Boost your Brand's Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

For most of us, building an online business is all about freedom AND being profitable. However, it's not all smooth sailing, and there are (usually) a few bumps and bruises along the way, where you may end up broke, burnt out or both. In this episode, I'm sharing my own experiences in each of these phases and how I found my way to that sweet spot on the other side.- Understanding the leverage on your return and how you can influence this.- The importance of nurturing your customer for the long term whilst also promoting continued engagement.- The hamster wheel of broke and burnt out and how to recognise that you're there.- The strategies to overcome those times when consistent income fails to deliver the freedom you crave.- The value of keeping the big picture in mind when getting intentional about your offer suite.SHOW LINKS:- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Liz Wilcox is an email strategist that shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her 'simple is my superpower' ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.- How a low ticket membership can scale to six figures.- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.- When launching begins and ends with an email list, literally!- How to create a sustainable, low-ticket membership that works for you AND your audience.- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.- Liz's simple tips for membership onboarding, retention and engagement.You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, today I am sharing some better options to help you to ride that wave in your business:- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lackluster results.- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.SHOW LINKS:- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Expanding into an overseas market can create so much potential for your business, but it's also important to travel this path with your eyes wide open to negotiate the challenges. Today I am sharing some mindful tips with you as you grow your business beyond your country's borders.- Why pricing your products in US dollars can give you a competitive edge and the benefit of maintaining a US dollar bank account.- The importance of understanding key terminology differences across the globe.- Why it's critical to ensure that your offer is suitable for overseas markets and how to craft messaging that demonstrates its worth.- Navigating product delivery elements and how they can impact the way you do international business.- How to connect with your new global audience while promoting growth outside of your country of origin.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.- Why consistency is critical for building trust and promoting meaningful engagement.- The overwhelming benefit of sharing remarkable, in-depth, long form content to showcase your expertise.- How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.- The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.- Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.SHOW LINKS:- Learn about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.- How to ensure your audience won't get bored when you repeat the same content- Why repetition is actually a good thing and can help your audience- Capitalising on your own growth and understanding of concepts over time- Why it's totally okay to rebroadcast and provide a 'best of' episode or series- How taking a more specific approach or a higher level view of the same content can create offshoot topics that resonateHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're 'doing it right' when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow overnight- Dispelling the myth that social media is ALL you need to grow your audience- Why investing in your business is necessary to flourish and grow- The true non-linear growth of business and why taking a step back is sometimes necessary to move forwardThe reality of operating an online business - it's not always going to be fun!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience- How clarifying your sales funnel can help with building long-term relationships- Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at- The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonatesSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...

It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's just around the corner, right? However, it's often the small things - like drilling down on your current operation and making some small tweaks that can deliver growth results too. In today's episode, I share with you 5 small things that can mean big wins - without shiny object syndrome.- Why tweaking your mindset to prioritise long-term growth over short-term wins will get you closer, faster.- How to be crystal clear when articulating why YOU are the expert and why your clients need you and your services.- The overwhelming benefit of audience feedback and the opportunities that it can create.- Why regularly analysing your numbers will pave the way for logical action and imperative goal setting.- The benefit of creating consistency and structure around marketing and audience growth activities.SHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks from time to time. In today's episode, I outline the 6 most common setbacks in business and my strategies and tips to overcome them.- How to persevere through the slow income growth phase of your business by following these 4 steps- Why audience growth is a slow burn and the 2 options you could consider to speed up this growth- Understanding that business ownership is a financial rollercoaster and how to deal with unexpected tax burdens- The importance of trade marking your products to protect them from digital 'copycats'- Why prioritising YOU is super important to avoiding burnout and how to overcome itFind The Copycat Kit @ https://founddlegal.com/products/the-copycat-kitSHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.In this episode we chat about:- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing- Why adding an early bird call to action can be a valuable step to achieving course conversionsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them- Getting clear on your content marketing pillars and the overwhelming value of creating long-form content- How surveying your audience and asking the right questions is a great way to create content that resonates.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in real-time. The former Launch Magicians joining me have all gone through the program (some multiple times!) and they’re ready to share their honest experiences so you can get first-hand accounts of what it’s like launching with the support inside the program.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.Connect with our panelists:Kirsty: @candlebusinesscoachTiana: @cavoodlecoach or tune into Cavoodle Coach PodcastKate: @studiowildlingClare: @clare_wood_coach or tune into The Clare Wood PodcastSHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.SHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today Steph talks about:- What sells and what doesn't sell in 2023- The simple strategy for sharing content that sells without sounding sales-y- The profitable framework you can repeat again and again to generate sales on demandThere's still a ton of opportunity to grow your business with your online course, group program or membership...but the strategy behind how you sell your offers has never been more important.SHOW LINKS:- Want to join Launch Magic? Sign up: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.In this episode, we chat about:- How buyer psychology affects your sales strategies- Understanding the changing expectations and objections of individual coaching vs group programs- Curating the right community to ensure their values, identity and philosophy align with your program's promise- Why identifying your ideal community begins with your free content and filtering strategies- The shifting business cycle of 2023 and predictions for the online business spaceYou can find Jereshia on Instagram @jereshiahawk and tune into her podcast at https://www.jereshiahawk.com/podcast/.SHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operations. Leah is struggling with how to clearly communicate her suite of offers to her audience who are at varying stages in their business journey. In today's episode, we drill down on this common problem and identify the strategies to overcome it.In this episode we chat about:- Understanding where your audience is at and which platforms to use to reach them- How to segment your audience to clarify which offers suit which audience- Why creating sales funnels is critical to capturing (and nurturing) audiences to meet them where they are- Getting clear on your content pillars to create free content that resonatesSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the lead-up. In this episode, I explain the big shift that will set you up for launch success.In this episode, we chat about:- The importance of a repeatable sales process for successful launching- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not- The benefit of launching before you create it and pivoting to the needs of your audience- Why launching is a rinse & repeat process- Capitalising on invaluable non-buyer feedback to cultivate your next successful launchSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money magic. In this episode, Clare and I chat about the importance of profit—not just sales—in your business and her 6 Profit Pillars.In today's episode, we chat about:- Why top-line sales aren't a reliable indicator of your business performance- Identifying inefficiencies in your business and when it's okay to take a profit hit to grow- Why it's important to separate your personal finances from your business finances- Identifying common expenses that can lead to an unprofitable business- The importance of factoring in tax payments into your cashflow budget- Deep diving into Clare's six Intentional Profit PillarsYou can find Clare at https://clarewood.com and follow the links to tune into her podcast and grab a copy of her book, Intentional Profit.Episodes referred to in this episode:- https://listen.stephtaylor.co/467 - Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one productSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones.In this episode we chat about:- Why creating it before you've launched it can be a costly mistake.- The overwhelming value of audience research in answering the magician's gap.- Why making sales is about more than just exciting your audience about your offer- Why evergreen offers are not the solution to consistent sales- The value in launching repeatedly and executing a 60-90 day sales process to bridge the gap between where your audience is now and their being ready to buy- The benefit of capitalising on a small audience to improve in your next launchSHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business- The growing trend towards programs with higher touch points- The benefit of ensuring you are pitching the right offer to the right audience- Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price pointHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women's Health. Tristen is currently struggling with converting her audience to buyers. Even with an Instagram audience and an email list, she is experiencing the common problem of moving her audience into paying clients.In this episode we chat about:- How to use Calls to Action (CTA's) to better convert your audience- Overcoming the fear and mindset struggles that present when selling- Streamlining your sales funnel and identifying which CTA to use for best results- Why how-to content isn't the answer—and getting clear on communication that moves your audience closer to their next step- Ways to capitalise on your lead magnet for maximum engagement- How identifying objections can offer valuable content ideasSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has recently written a book, Two Weeks Notice, around taking a side hustle to a full-time online business success. Today we deep dive into Amy's journey to freedom and the lessons she learnt along the way.In today's episode, we chat about:- The pivotal moment when Amy realised she didn't want to work for somebody else anymore.- How she navigated through the messy middle of her business to building one that gives her so much freedom.- The biggest obstacles that keep someone from quitting their job and going all-in on their business idea—and how to overcome these.- How to transition from employee to business owner (and what not to do!)- How to overcome the mindset muck that arises on this journey, including self-doubt, impostor syndrome and money worries.Podcast links mentioned in this episode:- https://www.amyporterfield.com/2018/11/239/You can connect with Amy at www.amyporterfield.com and order a copy of her new book Two Weeks Notice at twoweeksnoticebook.comSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When you're going through a challenging moment—and running an online business certainly has its ups and downs—it can be hard to see the lesson until you're on the other side of it. In today's episode, I'm sharing with you 15 of the lessons I've learned in the last few years:- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit- Why diving into the 'scary' zone can be so beneficial to your success and the value of learning from your failures- Not everything is going to be a shiny sparkly squirrel, which means getting comfortable with the boring tasks of running a business- Your success is based on a measurement of your vision and goals and not anyone else's.- Why the strategy behind what you sell is more important than how you promote it.- Why controlling the controllable is key and showing up for long-term success.- Why each launch doesn't have to be a new offer - the benefit of doubling down on one product- You are the most important person in your business—self-care is imperative.- Embracing your fears and doubts as a path to success - repetition breeds confidence.And more...SHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Having recently launched my brand new program, Freedom Fast Track, today I'm sharing with you the breakdown of my launch results. In this episode, we chat about what worked well and what didn't, as well as valuable learnings and some changes that I plan to make to my future launches- Why it's so important to forward plan, identifying the must-do's in the lead up to cart open- Analysing the unexpected objections and re-enforcing the overwhelming importance of the 60-90 day launch lead up- The surprising benefit of pre-launching to a waitlist and the value of automating your follow-up sequencing- Why allowing time and space to be flexible in your cart open is critical to pivoting based on the needs of your potential audience- Highlighting the need to make a decision as a sales tool and the value in launch triggers and non-buyer surveysSHOW LINKS:- Want to join Launch Magic, sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.In this episode, we chat about:- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list- How launching 60 to 90 days prior to cart open is super effective as a nurturing process- Why creating a sales process and deadlines in your launch can facilitate decision-making in your audience- The overwhelming benefits of co-creating your course with your audience in return for offering an early bird incentiveHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist here: https://stephtaylor.co/magic - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The foundations of an online business might not seem as shiny and exciting as other things, however, they are critical in running a business that continues to grow even when you step away from your laptop screen. Today I'm sharing the five core foundations essential to building a business that gives you freedom.In this episode, I'm chatting about:- How to avoid 'The messy middle' where you have neither financial freedom nor time freedom.- Why getting complete clarity on the vision in your business is so important- How to define your business model—the foundation that underpins everything you do in business- Establishing systems and structure and building your platform to position yourself as the 'no-brainer' in your niche- The benefit of developing a sales process that will support consistent sales generation and business growthSHOW LINKS:- Sign up for Freedom Fast Track - https://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it.In this episode, we chat about:- How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business- How to meet your audience where they are at right now- Why creating an offer that is achievable to your ideal customer is so important- The key steps to pivot and niche, and the overwhelming benefits of doing so- The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolvesSHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What's working and what's not? In this episode, I’m joining my good friend, fellow online course creator Anita Siek where we have a good chat about:- What we're predicting for the online course world in 2023.- Debating whether we should charge more for payment plans or not.- Whether low ticket offers still have a place as a strategic funnel strategy.- How we’re setting our businesses up for success in 2023 and beyond.SHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Finding yourself in the messy middle of your business can often leave you feeling uncertain on how to get from where you are now to where you want to be. Having experienced this stage a few times in my own business, today I am sharing with you my process of how to escape it and find freedom without sacrificing business goals.In this episode, we look at:- The three warning signs that you are stuck in the messy middle- Why intentionally designing your business is a must and how to start this process.- How to identify where your business is no longer aligned with your long-term vision- Focusing on taking action that moves you closer to your long-term vision, potentially at the expense of the short-term wins.SHOW LINKS:- Download the free workbook: Escape the Messy Middle - stephtaylor.co/emm- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successful and profitable competitions. Suki has a highly engaged audience however she is struggling with closing the final sale. Today we chat about strategies to adopt to overcome this very common issue.- Why developing multiple lead magnets is beneficial in addressing your audience's diverse objections- How offering lower priced products can cannibalise your big ticket items- Facing the difficult decision to retire a product in return for business growth- The 2 tiered benefit of structuring your offers to address your audience's problems whilst also highlighting your expertise- Developing a sales funnel that takes your audience on a journey towards a very specific outcome- The balance between offering enough without offering everything- How playing to your strengths to 'seal the deal' can overcome the discomfort in asking for the saleSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.- Why clarity in your communication is the key factor to standing out in any successful marketing story- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'- The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!- The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)- JJ's tips for avoiding the costly mistake that 70% of American small businesses make today- The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—and how to avoid this in your marketing.To learn more from JJ you can tune into his podcast Marketing Made Simple plus check out the StoryBrand online brand script at mystorybrand.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.- How your vision informs your business direction and dictates the strategic path and tactics to get you there- The undeniable value of your business model and the questions that it answers- The importance of task, time and project management to move forward in your growth- Why self-reflection of your personal effectiveness is critical, and the one question you need to ask- How to create freedom in your business through the implementation of systems and structure- Why nailing your sales process to an automated and scalable level is paramount to reaching that next levelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.- How to evaluate the open rate of your emails- The factors that impact deliverability and how to navigate these- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure- How your sales page can impact the results of your email marketing- Evaluating the relevancy of your email list by getting specific on your lead magnetHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...