Coaching call: How much should I niche down my business?

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it.

In this episode, we chat about:
- How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business
- How to meet your audience where they are at right now
- Why creating an offer that is achievable to your ideal customer is so important
- The key steps to pivot and niche, and the overwhelming benefits of doing so
- The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolves


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