Imperfect Action

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.- Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup.- How creating a valuable freebie to collect email addresses can not only boost your email list, but build it with the *right* people.- The importance of talking to your audience to understand their needs better.- 3 ways to create, grow and sustain a membership business model.SHOW LINKS:- Connect with Hannah at https://www.hannahsolmarie.com/ or on Instagram https://www.instagram.com/hannahsolmarie/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one.- The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits.- Why launching is a repeatable process and how embracing growth will give you valuable lessons for the future.- Why actually *doing* the things gives you confidence, not planning and overthinking the things.- The pitfalls of perfection and overwhelm and what it may be costing you.- How acknowledging fear and doubts can help you to shift your mindset and focus.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time.- Why most of the time it's the small, often boring things that have the biggest impact (because there's no one magic pill that does it all).- Why trying to implement too many ideas at once can mean that you never finish any of them (or if you do, they're not the most effective at converting into sales).- The importance of mindset in business and how it can hold you back.- How understanding your daily habits will give you more insight into where you're going and why.SHOW LINKS:- Episode #800: The biggest takeaways from 800 episodes of this show (Part 1). DM me “800” on Instagram (@stephtaylor.co) for a direct link.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist for the next intake in June or visit http://stephtaylor.co/LM- Episode #630: 5 small things that make a big difference in building your online business. DM me “630” on Instagram (@stephtaylor.co) for a direct link.- Episode #640: Ask Steph: When you have too many ideas, how do you decide which one to pursue? DM me “640” on Instagram (@stephtaylor.co) for a direct link.- Episode #654: 7 things I needed to unlearn to grow my business to this level. DM me “654” on Instagram (@stephtaylor.co) for a direct link.- Episode #686: 7 simple habits that can transform your business. DM me “686” on Instagram (@stephtaylor.co) for a direct link.schoolLet's be Instagram friends: https://instagram.com/stephtay...

This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!).- Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you.- How launching with a smaller audience can be very profitable and 5 ways you can make it even better.- Why not having enough time is more about what you're prioritising—and what you're not.- The 4 reasons why you may be struggling to make consistent sales in your business.SHOW LINKS:- Episode #474: 7 reasons people will look but not buy. Tune in to this episode here .- Episode #517: 5 ways to make content creation less time-consuming. Check out the direct link here.- Episode #519: 5 things that matter more than audience size in your next launch. Find out more here.- Episode #560: How I prioritise my tasks and find time to take action on the things that matter. Listen to this episode here.- DM me “CC” on Instagram (@stephtaylor.co) or visit www.stephtaylor.co/conversiono-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.- Episode #564: You're limiting your sales with these 5 common mistakes. Learn how to fix them here.Let's be Instagram friends: https://instagram.com/stephtay...

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.- The importance of choosing a niche that actually has money to spend.- Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients.- How demonstrating your expertise through thought leadership will help you to stand out within your industry.- How selling your offer is going to be different for lower price points vs higher price points.- Why sharing stories and testimonials can work really well when shared with the *right* people.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) or visit stephtaylor.co/cc to jump on the waitlist for when the doors to Conversion Campaigns open up again on 7th May for 3 days only.- DM me "BYBS" on Instagram (@stephtaylor.co) or visit stephtaylor.co/bybs to learn more.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.- Why giving away value does *not* equal sales and conversions and what you can focus on instead.- The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.- How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.SHOW LINKS:- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.- How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready").- Why trying to figure it all out before you start just doesn't work—you just need to...start.- Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.- How using consistency to grow your audience over time means showing up—even when you don't feel like it.- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.SHOW LINKS:- DM me "785" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "Strategies for identifying your niche (+ 5 red flags if you’re off course)"- DM me "783" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "7 key questions to master your messaging and attract your ideal client"- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times.- Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures.- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit.- The harsh reality that not everything is going to be a shiny, sparkly squirrel, which means getting comfortable with the boring tasks of running a business.- How embracing your fears and doubts *is* the path to success because expanding your comfort zone (over and over again!) breeds confidence.And so much more...SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect.- How defining your boundaries in business (and daily life) teaches others how to interact with you.- Why understanding these 4 boundaries will help you to be proactive and consistent with your boundary-setting.- How creating boundaries for your clients differs between 1:1 and group programs.- Why clarifying your boundaries sets the foundation for for how, why and when your clients can contact you.- What to do when your clients disrespect your boundaries.SHOW LINKS:- Episode #499: Monica Yates on how to create boundaries in your business to protect your energy. DM me “499” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business.- Why understanding where you're putting your time and energy is the first step to change.- How using today's tech, software, platforms and tools can make your life easier, not harder.- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.- The importance of becoming really intentional about what you do *and* what you don't do.- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.- How identifying your favourite "hero" content medium is the best place to start.- Why mapping out your skeleton monthly schedule will help to streamline your workflow.- The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.- How repurposing content across multiple mediums can save you so much time.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Want to receive my bite-sized daily biz boosters? DM “DBB” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/DBB to receive them into your inbox.- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.- Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.- The three main reasons why you're jumping around and how to focus on one thing at a time.- How identifying what you're good at (and what others struggle with) is a great place to start.- How fear and uncertainty can sabotage the action you're trying to take.SHOW LINKS:- Do you have a question for me? DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection.- How boosting your business with a quick cash injection means you can create more cash flow whenever you need to.- Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand.- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.- How being creative with *how* you deliver your offer can give you more options for more offers.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.- Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.- How noticing what kinds of questions people are asking you will give you clues about a potential new offer.- How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your "expert" perspective.- Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.- Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.- Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.- The importance of taking imperfect action to move beyond the planning stage.- How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.- How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.- Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.- How clarifying your message can help you to stand out in an over-saturated market.- The importance of *enjoying* what you do.- Why specificity in niching means niching by name but not by nature.- The relationship between your niche and affordability for your services.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.- 3 different definitions of imposter syndrome (cos it's sneaky like that!).- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.- Why valuing your own expertise in your industry is much easier said than believed.- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.- How over-reaching and over-delivering can be a disservice to your audience.- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client.- Why knowing who your ideal client *is* just as important as knowing who they're *not*.- How understanding what's really going on in your ideal client's life will help you tailor your message directly to them and hit them where they're at.- Why getting super clear on your ideal client's problems means you can use their words, rather than trying to use your own words (as the expert).- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.- How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".- How thinking about what your business sells (and to who) will help you to clarify your own niche.- The 3 different ways to niche your business and the people this will attract.- How niching can help you stand out in an otherwise crowded, oversaturated online world.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

There's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow).- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.- Why testing the offers you're selling is so important.- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.- The key differences between selling and promoting (hint: they're not the same thing!).- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.- How failing to identify your focus point leads to 'shiny object syndrome'.- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) for your free copy of “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed.- The common things that businesses tend to focus on first *before* they've got their basics covered.- Why defining your ideal client is so important—not just when you're starting out, but multiple times a year.- Why researching your audience is way more than just *thinking* that you know them or sending out a survey.- How articulating the problem that your offer solves is so important when it comes to effective offer messaging for your ideal client.- The importance of creating a budget for your business, even from the get-go.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

It's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for something new (even if you don't know what that new thing is yet). In today's episode, I'm sharing the questions you can ask yourself to help you decide if you should retire an offer (or not).- Why giving more content does not mean you're offering more value (and how it can lead to overwhelm instead).- How letting go of an offer you have created can be so hard, especially when you've put a lot of time and energy into creating it.- The 6 questions you can ask yourself to help you decide whether to retire an offer or to keep it.- The two practical ways you can retire an offer that you no longer want as part of your business.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

There's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experiences that make us who we are, which can affect how we show up and impact our audience and our clients. In today's episode, I'm sharing a few things about myself that you probably don't know and how they've impacted my business journey through the years.- How comparing yourself to others doesn't take into account your life experiences.- The countries I've lived in around the world and how they've shaped me personally and professionally.- How starting out as an accountant was just the beginning of my professional career and how I've tweaked and pivoted since then.- Why I get bored so easily and need to be challenged (or I'll procrastinate until the cows come home!).- How learning new things keeps my brain engaged while also helping me to better help others (and my business).- A sneak peek into my personal life around relationships, kids and travel.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Most online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may serve you to a point, but eventually you'll probably want to make some changes, especially if you want to scale. In today's episode, I'm sharing 7 questions to ask to figure out if your offer suite is still the right one, or whether it needs to change.- How increasing your price point over time is essential for charging your worth and your offer's value.- Understanding your time vs your price point to ensure sustainability over the long term.- How pricing can attract the *wrong* people into your business instead of the ones you actually want to work with.- Why enjoying what you offer is so important—not just for right now, but for the long-term vision of your business.SHOW LINKS:- Episode #652: 5 essential questions to help you price your next offer (or update the price of your existing ones!). DM me “652” on Instagram (@stephtaylor.co) for a direct link.- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales to learn how to scale your business without working more hours or spending more time on social media. Or visit https://stephtaylor.co/consistent-sales-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.- The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).- How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.- The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.SHOW LINKS:- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner.- Why establishing a routine when travelling is so important when it comes to having boundaries around your time.- How dealing with different time zones doesn't need to be so difficult (and what you can do to help yourself stay on track).- How maximising your travel time can turn boring long-haul flights into productive work time.- The importance of having a dedicated workspace wherever you're staying.- The e-sim card I use for instant data wherever I land.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! So, in today's episode, I'm sharing a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.- How enrolling in Launch Magic helped students to clarify their programs and how to launch them.- Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.- How launching can be successful, regardless of where you're starting from.- The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).- How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you understand where people are coming from in terms of their marketing, you realise that you're not actually getting the solution until you buy, right? So you are always just going to be getting told more and more things about the problem that you have.In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:- The 3 different types of students who launch their digital product in Launch Magic.- The challenges these students were having with their launches before they did the program.- Their experience of working their way through Launch Magic.- The results these students had from their launches.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today's episode, I'm sharing how you can launch an offer before you've created it and so much more!- The *many* benefits of launching your offer before you've even created it.- Why live launching is a much more effective way to sell your offer, compared to parking it on your website.- Why *warming up* your audience before launching is so important and what content you can share to do this.- The key to creating urgency with your offers, especially if they're evergreen.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would).- Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof.- How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to live launch.- Why observing your customer's journey and how they move through your offer suite can determine which offers flow naturally from one to the next and which ones could be live launched.- Why customising packages for clients or offering a done-for-you service does not normally require a live launch process, especially if you're only working with small numbers of clients.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Have you launched any of your offers before? Especially if they're a course, program or membership? If so, there are a few mistakes that you can avoid along the way if you want to maximise sales in the future. In today's episode, I'm sharing 5 mistakes that *will* cost you sales in a launch.- Why making mistakes is part of the process and how you can use these to change how you approach launching in the future.- The importance of reviewing your launch and making changes for the next one.- Why ditching the whole launch and starting again from scratch is not just unhelpful, but unnecessary too.- How growing your audience with the right people between launches will help you to prepare for the next one.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When I talk about launching I'm usually referring to a live launch—which isn't something you just do the first time you launch a brand new offer out into the world. If you're only launching it once, then you're leaving money on the table. In today's episode, I'm sharing how you can review your launch to refine, rinse and repeat for more sales next time.- Why sending out a non-buyer survey while the launch is still fresh in your audience's mind is so important.- Why looking at the numbers at each step gives you context and tells you more of a story about what worked and what didn't.- How using the READ method will help you to review your entire launch.- Why reviewing your messaging is so important to bridge the parts of the Magician's Gap that you may have missed.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

It's easy to think that if you just get your offer in front of more people then you'll sell more. Sometimes this will work IF you have all of the ingredients in place. But if you're struggling to get your current audience to convert, then getting more people won't help until you tweak things. In today's episode, I'm share my top essential must-knows to sell your online course, program or membership.- What launching your offer live actually means (and what it doesn't).- Why understanding where your audience is at will help you know what they need to know to buy from you.- Why trying to hype up your offer and selling it as this new exciting thing just doesn't work—people *won't* buy because they're excited and don't want to miss out.- How answering their questions and hesitations IS what will guide them to buy.- How dumping all of your knowledge into a course can cause overwhelm rather than value.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Let my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

If you've created a course (or any other digital offer), put it on your website, but aren't making as many sales as you'd hoped, then this episode is for you! In today's episode, I'm sharing 3 must-haves to sell your offers and how you can tweak these for more sales.- The common reasons why your offer isn't selling and the 3 key ingredients you need to sell them.- How live launching your offer can help you to nail your sales strategy.- Why bridging the Magician's Gap is so important for helping people to make a decision about your offer.- The importance of addressing hesitations and answering any questions as part of the sales process.- Why having a deadline will help people to make a decision that's right for them.- My top 5 easy action steps to help you sell more of your offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Your email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today's episode, I'm sharing more about *why* your email list is an essential part of your launch and how you can grow it to prepare for the next one.- Why your email list isn't about the number of people, it's about the *type* of people who join that will help it to convert.- How inviting people onto your list is about offering value and nurturing their journey—rather than just being another email in their inbox.- The different types of assets you need in your first launch and how they can make the next launch much easier.- The importance of sharing free content to bridge the Magician's Gap and the calls to action you can offer.- Why reaching the *right* people for your launch is so important and understanding the different ways you can do this.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn't quite work that way. In today's episode, I'm sharing the common misconceptions about evergreen offers and what you need to know.- Why creating a sales process for evergreen offers is just as important as it is for live launches.- Why putting your offer on your website isn't enough to convert.- How bridging the Magician's Gap is different between evergreen offers and live launching.- Understanding the technical behind-the-scenes processes involved in evergreen offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead.- Our insights and predictions on what we believe will be the major shifts in the online business and marketing landscape.- How using AI and automations can never replace this *one thing* that business owners AND their audiences want and need.- Why evaluating business models and messaging will lead to a shift in course and program delivery.- The changing dynamics of social media in business, including the importance of long-form content.SHOW LINKS:- Launch debrief: What worked and what we're doing differently this year (ft. Anita Siek) - listen @ https://listen.stephtaylor.co/761- Lessons from 2023 with Anita Siek - listen @ https://listen.stephtaylor.co/bonus- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Live launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today's episode, I'm sharing why live launching is so effective when it comes to selling your offers.- Why having a deadline is *not* about pushing people to buy, it's about encouraging them to make a decision.- How live launching gives you a lot of meaningful data on conversions at each step of the sales process.- How sending a non-buyer survey to your audience will give you meaningful insights about how you can tweak your launch in the future.- Why answering your audience's questions and understanding their hesitations will help them with their decision-making.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

One of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". We're openly sharing what worked and what didn't with our launches last year and how we're changing things up this year.- How challenging launches can affect you personally and professionally.- How understanding specific customer objections can be used as an effective content strategy.- Why adapting your launch based on audience feedback and needs is so important for the next time round.- The importance of reflecting on your personal growth and the evolution of your strategies in response to business challenges.SHOW LINKS:- Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn't. In today's episode, I'm sharing 8 things you need to know before launching your brand new offer.- Why taking the pressure off yourself (and your launch) is so important.- How taking imperfect action when launching will give you the feedback you need to tweak it for next time.- The key parts of a live launch and the 4-part framework I use with every launch.- Understanding the reasons why your offer might *not* sell and how you can hone your messaging next time.SHOW LINKS:- Episode #684: How to use repeatable live launches to make more sales of your online course, program or membership. DM me “684” on Instagram (@stephtaylor.co) for a direct link.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline.- The importance of life-work balance, especially when managing your business during your time off.- Why hiring more staff brings up fears around trust and letting go of control.- How creating a valuable and easy-to-implement offer becomes a gateway for key growth strategies.- How learning from failed initiatives emphasises the importance of future growth.SHOW LINKS:- You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences.- Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers).- How understanding both cohorts and how they consume information is so important for your visibility strategy and sales process.- Why market research is the key to understanding and addressing both students' and parents' needs.- How thinking outside-of-the-box will help to effectively engage *both* audiences.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Anita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today we're talking about the lessons that 2023 taught us—both personally and professionally.- The biggest lessons and challenges from 2023.- Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by.- The importance of experimenting and learning from actions rather than remaining stagnant.- How managing expectations and boundaries helps to clarify communication in business.- Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands.Links:Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.

I'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But freedom needs to be intentionally created—it doesn't just magically happen. In today's episode, I'm sharing 7 ways that you can create more freedom in your business this year.- Why auditing every part your business is so important so that you can identify what's working (and not working so you can fix it) before you grow and scale.- Why clarifying your long-term business vision and medium-term goals will help you to understand what business model you need and the action required to get you there.- The importance of messaging, strategic content and effective sales processes to sell your offers.- How setting up systems *and* actually implementing them is a sure fire way to create growth *and* freedom in your business.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

In my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've seen with my students and clients, there's 6 common things that could be holding you back from reaching consistent $10k months. In today's episode, I'm sharing *why* you're not able to hit that target consistently right now and what you can do to change that.- How trading time for money by working directly with clients may be impacting your ability to reach your next-level income goal.- The two main ways to increase your income.- Why getting into your ideal client's head will help you to hone your messaging (and what questions to ask yourself so you can do so).- How reaching your ideal client strategically (and how you're selling to them) will influence conversion rates.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging and stand out online. DM me “662” on Instagram (@stephtaylor.co) for a direct link.Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations and processes to grow to the next level. What gets your business to $5k/month won't get it to $10k, and what gets it to $10k won't get it to $50k/month unless you intentionally set up these foundations. In today's episode, I'm sharing the surprising differences (behind the scenes) with each of these business models.- How understanding $5k, $10k and $50k+ monthly business models will help to clarify where you're at and what needs to change so you can grow to the next stage.- The differences between the sales processes for a $5k/month business vs $10k and $50k/month businesses.- Why using different marketing strategies is necessary for different business models.- How daily operations and delegation differs between $5k, $10k and $50k+/month businesses.- Understanding yourself as a business owner and the personal growth required to move you to $10k/month or $50k+/month.SHOW LINKS:- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...