Ask Steph: How can I increase my price when there are more affordable options available?

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.
- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important
- Why focusing on social proof that praises your method can establish confidence in your offer
- The benefit of communicating value through increasing your price and reaching serious buyers

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...