Creator Science

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Neville Medhora is the creator of Copywriting Course and SwipeFile.com. Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years. In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023. Full transcript and show notes My interview on Neville's podcast Learn more about Copywriting Course Follow Neville on Twitter / YouTube *** TIMESTAMPS 00:00 - Neville Medhora Is The OG Online Copywriter 01:22 - Neville Ran A Rave Dropshipping Company In College 02:14 - Copywriting Lessons From A Convicted Fraudster 03:49 - Neville Grew AppSumo With Noah Kagan 04:30 - Kopywriting Kourse Is Created 05:13 - Who Is Your ACTUAL Target Audience 08:00 - Cliffhangers Are A GREAT Engagement Tactic 09:14 - Why Should People Care About Your Content? 10:39 - The Early Days Of Online Courses 14:21 - The Future Of Online Education 20:59 - The Evolution of Neville’s Online Business 26:09 - How Neville Has Continually Brought In New Customers 27:36 - A URL Change Caused A 400,000 Visits / Month Drop 31:45 - Is Copywriting Harder Now That Consumers Are Smarter? 37:02 - Twitter Is The Best Place To Meet People 40:07 - How To Make Yourself More Consistent 43:42 - Apple Should Make A Social Network 45:13 - My YouTube Strategy 47:10 - Neville’s Biggest Struggles *** RECOMMENDED NEXT EPISODE → #35: David Perell *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently, I spoke with my friend Andrew Barry on The Learning Culture podcast, and we talked about all things community. If you’ve listened to this show for a while, you know that community is really important to me and also an area where I have a lot of experience – having sold a community in the past and then also working with Pat Flynn and SPI last year. This episode is super tactical and specific about building community and some of the pitfalls to avoid. If you’re interested in community-building, I think you’ll really like it. You will learn about: Uncovering the job to be done for your community. Why making it peer-to-peer instead of one way is so critical. Why making the implicit explicit is going to help you define the rules of engagement for your community. How to increase the surface area of one-on-one connections at a human level with members. What to do with rockstars and lurkers in your community. How to create spaces for people and set milestones for members. How to know when your community is coming to an end and what to do about it. Want to learn more? Enroll in Build A Beloved Membership Join The Lab Curious Lion Learning *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars. Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000. In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt. Full transcript and show notes Follow The Marketing Millennials on LinkedIn Subscribe to The Marketing Millennials Follow Daniel Murray on LinkedIn / Twitter *** TIMESTAMPS 00:00 - Daniel Murray’s Growth Secret 01:32 - Daniel’s Path to Marketing 03:17 - Marketing Operations VS Marketing Automation 05:01 - What ACTUALLY Makes You Successful In Marketing 06:26 - How Marketing Should Be Taught In College 08:06 - Creating A Space To Learn Good Marketing 13:02 - How Should We Think About Company Pages 18:16 - LinkedIn Has Great Organic Reach 20:33 - Company Pages Are Like Meme Pages 23:48 - Why Are People Posting Dark Mode Tweets? 28:48 - Gaining 40,000 Followers PER MONTH 30:52 - Using Other People’s Content To Grow YOUR Following 33:15 - Image VS Text Posts 34:05 - Speak The Language of the Platform 36:55 - What Makes a GREAT Post? 38:27 - Testing What Works For You *** RECOMMENDED NEXT EPISODE → #188: Richard van der Blom *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling. Kayse started selling her teaching resources from the kitchen table in 2013 after grappling with a four-year-long stint through deep (and I mean deep) postpartum depression. Today, The CEO Teacher is a multimillion dollar business. In this episode, you’ll learn how Kayse transitioned from selling digital products to a membership, how to avoid making bad hires, how she manages such a large membership community, and why Kindness is at the core of her business. Full transcript and show notes Learn more about Kayse Morris Follow Kayse Morris on Instagram / YouTube *** TIMESTAMPS 00:00 - From Government Assistance to Multi-Million Dollar CEO 01:15 - Kayse Has An Idea 04:40 - The Early Days of Selling Digital Products 07:58 - Kayse Built An Audience On Accident 11:01 - Her Life Changed Forever 12:31 - The Old School Way To Build An Email List 14:11 - Jay and Kayse Talk Music 16:10 - Struggles With Depression After Finding Success 18:17 - Change Your Mindset To Be A Better Boss 20:22 - The Team Behind Kayse Morris 20:36 - What Is An “Integrator” 23:01 - Teachers Are The PERFECT Entrepreneurs 25:31 - How Does Success Change Your Relationship With Money? 30:47 - You HAVE To Know The Customer Journey 32:16 - Don’t Do Memberships Like Kayse Did 34:05 - NEVER Say “Lifetime Access” 37:30 - The CEO Teacher Program Breakdown 41:38 - How To Manage A Community At Scale 44:50 - Become A Master At Launches *** RECOMMENDED NEXT EPISODE → #105: Daphne Gomez *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

I was recently asked to be a guest coach on a new show called the $10k Creator Podcast. The show follows Daren Smith on his journey to becoming a "10k creator" meaning 10,000 email subscribers and $10,000/mo in revenue. In this episode, I help talk Daren through what I believe his next steps should be. This is very similar to the calls I host every week inside The Lab! If you want to get this type of support yourself, consider joining us. Join The Lab Listen to the 10k Creator Podcast Follow Daren Smith on Twitter *** RECOMMENDED NEXT EPISODE → #146: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology. I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven. In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into. Full transcript and show notes Subscribe to Creator Hooks Follow Jake Thomas on Twitter *** TIMESTAMPS 00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD 01:20 - DON’T Copy The Biggest YouTubers. Here’s Why 05:13 - How Jake Became OBSESSED With YouTube Titles 08:05 - The SECRET to Finding Patterns In Successful Titles 10:33 - The 3 Clickworthy Emotions You Don’t Know About 14:36 - How A Pro YouTuber ACTUALLY Makes Titles 19:09 - Playing The CRINGEY Game Of YouTube Titles 23:26 - Become A PRO At YouTube Titles 29:25 - Titles Are More Important Than Thumbnails (In Education) 30:54 - A/B Testing Titles For Beginners 37:25 - Is This Chapter Title A Waste Of My Time? 38:26 - How a Title Nerd Curates His Newsletter 42:54 - Make Titles For Humans NOT Algorithms 48:09 - STOP Putting “And” In Your Titles 49:40 - The Art Vs Science of Titles *** RECOMMENDED NEXT EPISODE → #193: Jake Thomas *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Nick Gray is the Founder of Museum Hack and author of The 2-Hour Cocktail Party. Nick moved to New York City with very few friends and less-than-stellar social skills. But Nick craved new relationships and exciting opportunities. He started hosting non-traditional parties—a move that opened doors he never could have imagined. Today, after hosting hundreds of 2-hour parties, he counts business owners, artists, and inspiring teachers among a circle of friends that helped him launch a multimillion-dollar company. Featured in The New York Times and The Wall Street Journal, Nick has been called a host of “culturally significant parties” by New York Magazine. In this episode, you’ll learn Nick’s four-part framework for hosting great events, how to get out of awkward conversations, how to throw great ONLINE events, and why hosting gatherings is the best way to build powerful relationships. Full transcript and show notes Get the book Learn more about Nick Gray Learn more about throwing parties Follow Nick Gray on Twitter / Instagram *** TIMESTAMPS 00:00 - Nick Gray Hosts the BEST Parties You’ve Ever Seen 01:24 - Networking Events Suck 02:23 - What You’ll Learn Today 03:05 - Nick’s Nightmare 1ST Party 04:15 - The BEST Framework For Throwing Parties 05:07 - Why Nametags Are SUPER Important 06:58 - 3 Things That Make An Icebreaker GREAT 11:27 - How To End A Conversation 14:02 - What Is The Perfect Party Size? 17:43 - You Should Make Hosting A Habit 18:22 - Why Hosting Dinner Is Too Complicated 19:02 - Every Party Has a 2 HOUR Time Limit 20:42 - The Irish Goodbye Is Actually GOOD 23:03 - N.I.C.K. Framework Review 23:23 - Make It Easy For Your Guests To Interact 25:08 - How To Transfer These Lessons To ONLINE Events 32:14 - Things That Online Events Do Well 32:51 - How Do You Encourage Chat Interaction? 33:54 - Can the N.I.C.K Framework Work For Online Events? 38:49 - First Steps To Throw Your Own Party *** RECOMMENDED NEXT EPISODE → #144: Bari Baumgardner *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy J. Pizza is an illustrator. Sometimes he uses pictures. Like in his kid’s books, comics, and client work for the likes of The New York Times, Apple, or Nickelodeon. Sometimes he uses words. Like when he’s making his podcast Creative Pep Talk. CPT consists of monologues on building a thriving creative practice and conversations with creative powerhouses like Joseph Gordon-Levitt, Abbi Jacobson, and Morgan Harper Nichols. His favorite way to illustrate ideas is with analogies and stories on stage. Andy’s style of public speaking is one part TED Talk, one part one-man show — with a sprinkle of stand-up comedy. In this episode, we talk about creative taste and intuition, watching the tape, playing your hits, creative habits, and why he’s more focused on storytelling than ever before. Andy J. Pizza's new course on Skillshare (Free Trial) Follow Andy J. Pizza on Instagram Follow Andy J. Pizza on Twitter Subscribe to Creative Pep Talk Visit Andy J. Pizza's website Unmaking the Myth Series with Skillshare on YouTube Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #153: Tina Roth Eisenberg *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello my friend! Welcome to a short, audio-only episode of Creative Elements. First off, we're taking a break from uploading to YouTube this week. So I'll share a little bit behind the scenes for why that is (and why it's scary). Then we'll get into a 12-part framework for how YOU can become more consistent with publishing and hitting deadlines. This framework was first covered in my newsletter, Creator Science! If you don't already subscribe, I recommend you do below. Subscribe to Creator Science Join The Lab Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Pat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor. Matt Gartland is the CEO of Smart Passive Income and a servant leader whose greatest joy comes from empowering other leaders, teams, and organizations to achieve their potential through sustainable growth. Smart Passive Income is a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business. In this episode, you’ll learn how SPI leverages its team, how to make your first hire as a creator, how to create a tiered membership, and why community is the next evolution of online courses. Full transcript and show notes Listen to episode #22 with Matt and Pat Learn more about Smart Passive Income Learn more about SPI Pro Learn more about The Lab Follow Pat Flynn on Twitter / Instagram / YouTube *** TIMESTAMPS 00:00 - Why Is Community So Hot Right Now 01:02 - THIS Is The Problem With Online Courses 01:55 - What You Will Learn Today 02:33 - People Are Craving Experiences to Learn Together 04:11 - The Team Behind Smart Passive Income (SPI) 09:46 - Hiring And Delegating Is GREAT For Mental Health 10:53 - The Creators You Love Have Robust Teams Behind Them 12:35 - Hiring And Managing Is A Whole Different Skill Set 14:32 - How Creators Should Think About Their 1st Hire 17:18 - Should Your 1st Hire Be An Editor? 21:22 - How to Validate and Create a Tiered Membership Program 28:23 - How Jay Structured The Creator Science Lab Membership 29:34 - Guarding Your Time and Access To You 34:36 - THIS is the Future of Online Courses 36:44 - It’s NOT too Late to Get Started 40:54 - Pat Flynn Was Wrong About Email *** RECOMMENDED NEXT EPISODE → Creator Economy Predictions with John Lee Dumas *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Bryan Harris is the founder and CEO of Growth Tools, a monthly coaching service that makes it nearly impossible to fail at growing your online business. They combine proven growth playbooks with 1:1 coaching and peer support so you’re never overwhelmed, stuck, or left wondering what to do next. Not only does Growth Tools offer a 100% refund, but he'll even give you $1,000 on top of that to hire another coach. In this episode, you’ll learn how to get people to take action, how Bryan sells a $15,000 coaching program, what makes a sales offer irresistible, and an entirely new pricing model that increased Bryan’s monthly earnings $100K per MONTH. Full transcript and show notes Learn more about Growth Tools Join the Growth Tools VIP list (free) Follow Bryan Harris on Twitter / YouTube *** TIMESTAMPS 00:00 - What If You Could Earn an EXTRA $100K per month? 00:37 - Bryan Sold Baseball Cards Out of His Bedroom Window 01:09 - Bryan’s First Company Video Fruit 01:59 - What You’ll Learn Today 02:43 - 9 Year Anniversary of Bryan Quitting His Job 03:47 - Being On a Constant Mission to “Figure It Out” 05:51 - Bryan Started Making Content 06:56 - The Growth Tools Flywheel 07:22 - Bryan Zigs When Others Zag 07:56 - The Mission to Scale 1-on-1 Coaching 11:02 - What You Need To Do To Consistently Produce Results 13:19 - People Fail Because They Lose Belief In Their Plan 17:04 - Why Do People Lose Belief In Their Plan? 21:26 - Who is Bryan’s PERFECT Client? 24:26 - The BEST Business Framework I’ve EVER Heard Of 27:58 - It’s Depressing There is Only ONE Elon Musk 29:31 - Elon Musk vs Mark Cuban 30:13 - Bryan’s 20 Year Problem 34:22 - What Makes an IRRESISTIBLE Sales Offer? 39:59 - How to Make an Effective High-Ticket Offer 44:26 - How Bryan Added an EXTRA $100K in Revenue PER MONTH 51:33 - Clients Leaving is a BUG Not a Feature 53:25 - Should You Use Software for Lead Generation? *** RECOMMENDED NEXT EPISODE → #146: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He's written four books including How To Live, Hell Yeah Or No, Your Music And People, and Anything You Want. He's also the founder of CD Baby – the largest seller of independent music online, with $100 million in sales for 150,000 musicians. In 2007, Derek sold that business for $22 million – almost all of which Derek donated to a charitable trust for music education. In this episode, we talk about how Derek keeps himself focused on ONE project at a time, how to navigate conflicting philosophies, what we can learn from professional musicians, and how creators can pursue balance in our lives. Full transcript and show notes Visit Derek Sivers website See Derek Sivers book recommendations Follow Derek Sivers on Twitter / YouTube *** TIMESTAMPS 00:00 - Who is Derek Sivers? 00:27 - Derek is a Monomaniac 01:19 - Derek’s Inspiration for “How To Live” 01:58 - What We Learn Today 02:45 - Derek Has a Singular Focus 04:14 - Is Being a Monomaniac Innate or Learned? 04:57- Don’t Be a Donkey! (Buridan’s Donkey Paradox) 06:54 - Why It’s Important to Prioritize and Sequence in Your Life 07:46 - How to Use Journaling to Prioritize Your Life 09:19 - Life is NOT a Problem to be Solved 12:33 - How Do You Decide What Gets Priority? 17:10 - How to Navigate Conflicting Philosophies 20:10 - Derek’s Process of writing “How To Live” 21:30 - Your Values Change Over Time 23:13 - Breaking Away From Tribalism 24:21 - How to find Balance in Your life 27:49 - STOP Relying on Your Job to Fulfill EVERY Need 30:23 - Derek’s Life as a Musician 31:34 - Momentum is SO Important 34:39 - What Creators Can Learn From Musicians 35:57 - The History of Starbucks (And What You Can Learn From It) 38:22 - Intrinsic VS Extrinsic Motivation 43:10 - Even Rock Stars Have a Boss 44:54 - What Will Derek Do Next? *** RECOMMENDED NEXT EPISODE → #82: Michael Bungay Stanier *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Omar Zenhom is co-founder and host of the award-winning The $100 MBA Show, which consistently ranks as a top business podcast in over 30 countries and has over 200 million downloads. As a former school teacher for over a dozen years, Omar decided to apply his natural passion for teaching and learning to the business world. Now, through The $100 MBA Show and his software company, WebinarNinja, Omar has made it his business to help others learn, teach, and grow as entrepreneurs – every single day. In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started. Full transcript and show notes Subscribe to the $100 MBA Show Learn more about WebinarNinja Follow Omar Zenhom on Twitter *** TIMESTAMPS 00:00 - Today’s Guest 00:37 - Omar Zenhom’s Background 01:50 - What We Learn Today 02:33 - How Being a Teacher Helps Omar Now 04:30 - The Turning Point In Omar’s Career 06:21 - Omar’s 1st Podcast Failed 06:50 - You Should Double Down on Your Strengths 11:43 - How The $100 MBA Show Became a TOP Podcast 16:42 - Omar Loves Helping Entrepreneurs 17:56 - Entrepreneurship is REALLY Hard 18:34 - How Omar Grew The $100 MBA Show 20:13 - How to Sponsor Other People’s Shows 22:03 - Most Effective Cross-Promotion Strategy 23:25 - More Strategies for Podcast Growth 25:33 - How Omar Approaches Audience Retention 29:19 - Does Omar Ever Make Repeat Content? 30:04 - Your Problems All Come From Your Head 32:52 - What it Takes to Make a Daily Podcast 37:05 - Why Omar DOESN’T Do Video 38:58 - How Omar Approaches Making a New Episode 42:43 - Storytelling is Everything 43:42 - How Leading a SaaS Company Impacts Omar as a Creator 45:37 - Documenting Your Process is VERY Important 47:24 - How to Help Listeners Navigate Your Catalog *** RECOMMENDED NEXT EPISODE → #115: Jason Sew Hoy *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sahil Bloom is a writer, investor, and podcaster. Every week, his content reaches over 1 million people around the world. Sahil has nearly 700,000 followers on Twitter (@SahilBloom), 118,000 subscribers to his newsletter (The Curiosity Chronicle), a podcast (Where It Happens), and more. In this episode, we talk about Sahil’s rocketship Twitter growth, how he attracts the support of others, how he’s changed his strategy as he’s grown, and why he believes his success all comes down to being Consistent. Full transcript and show notes Learn more about Sahil Bloom Subscribe to The Curiosity Chronicle Subscribe to Where It Happens Follow Sahil Bloom on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Sahil Bloom is One of the Fastest Growing Creators 00:35 - How Sahil Got Started 02:34 - What We Learn Today 03:19 - Sahil Pioneers Twitter Threads 05:15 - How Sahil Thinks About Platform Innovation 06:28 - Is Engagement Down Across All Platforms? 08:39 - Sahil Started Taking Twitter Seriously 10:16 - Law of Attraction 14:28 - How Did Sahil Grow So Fast? 16:29 - What Would Sahil Do Differently? 17:09 - What Changed When Sahil Blew Up? 18:05 - Different Planning Structures and Styles 23:25 - Hustle Culture and Working Hard 25:09 - Does Growth Get Easier? 27:13 - How Sahil Will Get to 1 Million Followers 29:42 - Structure vs Inspiration 31:02 - Sahil on the Negativity He Experiences 33:09 - Strategy for Deepening Relationships With Your Audience 33:59 - Evergreen vs Timely Content 35:49 - Why You Should Repurpose Old Content 38:29 - How Becoming a Dad Changed Sahil 39:41 - What Does Sahil’s Future Look Like? 40:11 - How to Think About Time When Writing a Book *** RECOMMENDED NEXT EPISODE → #109: Justin Welsh *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers. Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals. In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers. Full transcript and show notes Learn more about Josh Spector Subscribe to For The Interested Subscribe to I Want To Know Follow Josh Spector on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Every Creator Should Have an Email List 00:23 - Josh Spector’s Background 01:40 - What We Learn Today 02:32 - Evolution of Josh’s Newsletter & Audience 08:25 - Should You Start Niche? 10:43 - Niche Isn’t Exclusion 15:14 - You Have to Provide Value 17:26 - Sell the Solution, Not the Problem 20:50 - Josh Workshops Jay’s Transformation Offer 28:09 - Language is Important 29:01 - Josh + Jay Copywriting Workshop 33:05 - Josh Changes His Mind on Ads 36:10 - Josh’s Ad Strategy 40:21 - Why Josh Started a Daily Newsletter 43:30 - Josh’s Unsubscribe Rates are Crazy 46:49 - Josh Undercharges for Ads *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas. With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible. In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention. Full transcript and show notes Back the Lab22 Kickstarter Learn more about Sara Dietschy Subscribe to Sara Dietschy on YouTube Follow Sara Dietschy on Twitter / Instagram *** TIMESTAMPS 00:00 - Who is Sara Dietschy 00:25 - Sara Parodies Casey Neistat 01:18 - Sara Blows Up 02:02 - Lab22 Launch 03:16 - What We Learn Today 03:54 - “What Am I Doing With My Life” 06:28 - Insecurity As A YouTuber 07:12 - What is Moment? 08:15 - Design Process of Physical Products 09:09 - Digital vs. Physical Products 10:48 - Iteration Time For Physical Products 12:20 - Prototyping Lab22 Products 13:54 - The Response to Lab22 14:50 - Fear & Anxiety 18:55 - Why Sara Doesn’t Do Email 20:25 - Will Gen Z Use Email? 21:34 - Sara on Reinventing Yourself 26:40 - Sara on Her Mom’s Influence 28:40 - Corporate Sara 30:31 - Changing Up How She Does Review Videos 32:43 - Huge Growth Potential For Small Tech YouTubers 35:13 - Allure of Tech Review Videos Has Changed 37:00 - Sara’s Video Making Process 43:25 - How Sara’s Approach to Content Has Changed 45:53 - Sara’s Early YouTube Strategy 50:15 - If You Had To Start Over, What Would You Do? 54:55 - Community Building Tips 57:19 - Sara On Building Relationships *** RECOMMENDED NEXT EPISODE → #183: Thomas Frank *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs. Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners. In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation. Full transcript and show notes Learn more about Supercast Follow Jason Sew Hoy on Twitter *** SPONSOR → Listen to Podcast Perspectives with Jeff Umbro → Get a free consultation from The Podglomerate *** TIMESTAMPS 00:12 - Creator Ecosystem Bird’s Eye View 00:34 - Today’s guest 01:02 - Jason’s Journey To 99designs 02:16 - Jason Saw The Power Of Podcasting 02:50 - What We Learn Today 03:30 - The Unusual Beginning’s of 99designs 08:26 - Creator vs Creative 14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts 16:19 - Jason Meets Andrew Wilkinson and Sam Harris 16:43 - Patreon Problems Needed Solutions 17:30 - Start Of Supercast 18:29 - Money Behind A Huge Podcast Launch 21:37 - Why Breaking Points Blew Up 23:06 - How Can I Sustain Creating Bonus Content? 24:16 - Supercast Q+A Feature 25:13 - Best Trick To Growing A Paid Community 29:39 - Is Ad Free Enough To Convert a Free Listener? 31:19 - Is 5% Conversion Rate The Standard? 32:58 - Teams Behind Successful Podcast Creators 34:28 - When To Monetize Your Podcast 40:09 - Best Incentives to Convert Free Listeners to Paid 44:16 - How To Price A Premium Membership 46:24 - Monthly vs Yearly Pricing *** RECOMMENDED NEXT EPISODE → #119: Omar Zenhom *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Full transcript and show notes Learn more about Miss Excel Kat Norton Follow Kat Norton on TikTok / Instagram *** TIMESTAMPS 00:16 - Weird and Wonderful World of TikTok 00:45 - Kat Norton 01:14 - The pandemic changed everything 02:55 - Kat got a $1 million idea 03:00 - 1st viral TikTok 03:28 - What we learn today 04:12 - Beginnings of Miss Excel 06:44 - Miss Excel becomes a business 07:30 - Did Kat even use TikTok? 08:10 - Overcoming limiting beliefs and anxiety 12:45 - Embracing messy action 14:35 - Kat’s self-imposed bounds on action 18:37 - How to exude positive energy 19:25 - How Kat handled blowing up so quickly 21:50 - Kat NEVER reached out for press 22:50 - How does your energy affect your content? 24:30 - Does Jay smile? 25:45 - How do you reach a higher version of yourself? 26:55 - Energy Management is better than Time Management 30:25 - Jay wants to buy Tony Robbins mini trampoline 30:37 - Kat on her spiritual journal and seeing Tony Robbins 33:23 - Kat’s journey to earn $100,000 in a single day 40:30 - Kat’s tips on going viral 43:20 - What is a good TikTok posting frequency? 45:10 - Miss Excel business model 46:02 - How to make a successful webinar 48:20 - How to structure time to be more productive 50:45 - What has Kat struggled with? 52:31 - What is next for Miss Excel? *** RECOMMENDED NEXT EPISODE → #181: Dr. K *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Hello my friend! Welcome to a short, special, audio-only episode of Creative Elements. First off – I wanted to let you know that I’ll be at Podcast Movement this week! If you’re in Dallas for Podcast Movement 22, shoot me an email! I’ll be speaking on Thursday at 1:15 and my session is called How to Build Your Own Podcast Discovery Engine with Twitter and Email. It’s a breakdown of how I’ve been using Twitter and email to grow this very show. AND, if you do find me, I’ll give you a rare, coveted Creative Elements sticker. So, if you’ll be at Podcast Movement in Dallas August 23 through the 25th, shoot me an email and come to my session Thursday at 1:15 local time. The second update is that I’ve rebranded my business and my newsletter! Formerly known as Creative Companion, my newsletter is now called Creator Science. Read more on that below. Subscribe to Creator Science Join The Lab Read about the rebrand Submit a question for the Mailbag Check out the YouTube Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Austin Belcak is the founder of Cultivated Culture, which people how to land jobs they love without “traditional” experience and without applying online. Austin has 1.3 million followers on LinkedIn and his posts have been viewed hundreds of millions of times. He's recently started investing time into Twitter, where he already has more than 50,000 subscribers. In this episode, we talk about Austin’s approach to content creation, what content is working on LinkedIn today, why good people give bad advice, and how being Data Driven helped him become one of the biggest accounts on LinkedIn. Full transcript and show notes Learn more about Austin Belcak Follow Austin Belcak on LinkedIn / Twitter *** TIMESTAMPS 00:13 - LinkedIn is underrated 00:40 - Today’s guest 01:07 - The problem with our education system 02:03 - Applying to tech companies 03:34 - Is Austin LinkedIn’s TOP creator? 04:20 - What we learn today 04:58 - What do you want to be when you grow up? 05:42 - Austin’s early interest in entrepreneurship 06:29 - Good people give bad advice 08:45 - Learning the RIGHT way to get hired 11:09 - People project their own shortcomings onto you 14:32 - Sometimes your friends work against you 15:40 - Seeking approval from others is a bad idea 18:03 - You have to fail a lot 19:12 - Austin’s first piece of content 20:58 - Starting to create on LinkedIn 22:24 - Early struggles creating content 24:56 - Ways to remove anxiety from creating 25:35 - Developing habits 27:10 - Austin’s content posting cadence 32:09 - Importance of luck 32:59 - Importance of data 33:39 - Find a medium that gives you energy 34:21 - Analyzing your content to improve 37:13 - Why analyzing content is important 39:08 - New LinkedIn carousel strategy 41:24 - Longevity of LinkedIn content 43:00 - Austin on building genuine relationships 47:40 - Using a CRM to track relationships? *** RECOMMENDED NEXT EPISODE → #127: Daniel Murray *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views! In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views. So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business. Full transcript and show notes Learn more about Thomas Frank Subscribe to Thomas Frank on YouTube Subscribe to Thomas Frank Explains on YouTube Follow Thomas Frank on Twitter / Instagram *** TIMESTAMPS 00:17 - Today’s guest 01:01 - When Thomas took YouTube seriously 01:49 - Thomas’s early inspiration 02:38 - What we learn today 03:39 - YouTube vs Wistia 05:27 - Why don’t Thomas’s old videos suck? 06:36 - The “true” start of Thomas Frank 07:14 - Using Reddit to grow on YouTube 08:23 - Thomas goes viral 10:26 - What changed after the viral video? 11:41 - How Thomas was making money to focus on YouTube 12:32 - Thomas didn’t turn on AdSense until 100k subs 15:40 - Creator self-doubt 16:53 - Thomas’s approach to criticism 18:09 - What took 2200 subs to 2.5 million 19:25 - Importance of platform discoverability 21:35 - YouTube podcasts 22:15 - How does Thomas think about his business today? 23:13 - The Notion Arc 26:18 - AdSense + Brand Deals vs Direct Monetization 31:18 - Why make a second YouTube channel? 32:58 - What’s the plan for the main channel? 34:41 - How does the YouTube algorithm work? 36:50 - How to think about short form video 39:20 - Looking at content through the “Jobs to be done” framework 41:39 - Why Thomas makes everything FREE 45:45 - Thomas’s skillshare hack 48:50 - Team Thomas Frank 51:15 - Every creator should hire an editor sooner 52:20 - Art vs Ego 53:19 - What is currently frustrating Thomas Frank? *** RECOMMENDED NEXT EPISODE → #183: Thomas Frank *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games. Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people. Full transcript and show notes Learn more about Blind Learn more about the Futur Subscribe to The Futur on YouTube Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn *** TIMESTAMPS 00:14 - Today’s guest 01:01 - Chris took on a challenge 02:25 - A traditional path wasn’t for Chris 04:25 - What we learn today 05:07 - Chris’s start in the design world 05:59 - Honing your craft vs business development 06:51 - When Chris started to find success 07:21 - The importance of consistency and relationships 09:29 - Concept of “trading up” 11:15 - How you work with BIG clients 14:40 - Is there any risk to spec work? 18:28 - Chris’s transition from Blind to The Futur 22:04 - Blind’s business model during the transition 22:56 - The painful part of business 23:45 - What was driving the shift towards content? 26:50 - The plan for Blind employees 27:27 - Difference between YouTube and commercial work 28:18 - Cultural redefinition at Blind 29:46 - Chris’s start in content 31:25 - Start of The Futur 32:52 - How was The Futur making money? 33:37 - Chris’s identity crisis 37:04 - Voice of The Futur 40:45 - How YOU can make the transition to content 44:37 - How Ben Stiller found the Severance animator 45:30 - You’re 2 or 3 people away from who you need to know 47:21 - The ugly side people don’t talk about 48:30 - Ask and you shall receive 49:23 - How to land your dream job 53:04 - What is Chris struggling with today? *** RECOMMENDED NEXT EPISODE → #121: Bryan Harris *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more. The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books. Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more. In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details. Full transcript and show notes Subscribe to The Profile Follow Polina Pompliano on Twitter *** TIMESTAMPS 00:12 - New projects 01:00 - Today’s guest 01:40 - Polina by the numbers 03:00 - What we learn today 03:40 - Why profiles are great 05:40 - Difference between profiles and biographies 06:58 - What makes a great profile? 10:00 - How Polina approaches research 12:30 - How to tell what matters to someone 13:00 - How does Polina find time to do research 15:33 - What if you can’t get primary research? 16:10 - Response between primary and secondary research 17:09 - Ever have someone get mad? 18:35 - Free vs Paid offerings 19:40 - The Profile metrics 21:00 - The Profile business model 24:00 - What it takes to do a paid newsletter 28:00 - Important factors for growth 29:16 - Newsletter subscriber behavior 30:44 - Newsletter pricing 31:10 - Best methods for newsletter growth 33:27 - Newsletter cross promos 36:38 - Free to paid subscriber journey 39:10 - Name recognition and views 43:49 - Most difficult part of a newsletter business *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. Full transcript and show notes Learn more about Justin Welsh Get the Content OS Get the LinkedIn OS Follow Justin Welsh on Twitter / LinkedIn *** TIMESTAMPS 00:13 - Catch up 00:48 - Today’s Guest 01:16 - Justin Welsh by the numbers 01:42 - Beginnings of Justin’s writing career 03:50 - Justin experiences burnout 04:10 - What we learn in this episode 05:18 - Early on people didn’t get it 06:04 - Is LinkedIn a practical place to start writing? 07:34 - Justin’s early experience writing 08:45 - Morning routine post blows up 10:08 - Justin’s starting expectations 11:51 - Is business a game? 19:44 - How to make a great LinkedIn Profile 21:55 - Crafting the perfect LinkedIn headline 25:30 - The Creator Funnel 28:14 - Do platforms suppress content with links? 31:30 - How should people emulate Justin today? 35:41 - Justin’s approach to social media 37:33 - Using LinkedIn to grow on Twitter 40:08 - Using awareness channels to grow 41:15 - People get weird about sales funnels 42:35 - Where are creators falling short? 46:52 - What separates the 5% from the 1%? 47:48 - When do you decide to make something a product? 51:32 - Justin’s course structure and production 54:10 - Does Justin have a team behind him? 55:10 - Justin gets very real about burnout 56:55 - Justin’s approach to networking *** RECOMMENDED NEXT EPISODE → #118: Sahil Bloom *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Subscribe to our YouTube channel *** EPISODE DESCRIPTION I wanted to drop into your feed today and share some BIG news with you… If you haven’t listened to yesterday’s episode with Justin Moore yet, I wanted to let you know that it just so happens to also be the first video episode of Creative Elements! It’s beautiful, I’m so proud of it, and I wanted to tell you a little bit more about it in case you haven’t already given it a look on YouTube. Because here’s the thing – I think you’re going to be surprised by the way we’ve built the video show. Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club! Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032. In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands. Full transcript and show notes Learn more about Justin Moore Subscribe to Justin Moore on YouTube Follow Justin Moore on Twitter / Instagram / TikTok *** TIMESTAMPS 00:00:16 - Challenges of trying a video show 00:01:56 - Benefits of doing a video show 00:02:54 - Justin Moore background 00:03:20 - Justin's childhood entrepreneurship 00:04:09 - Justin's early opportunities on YouTube 00:05:03 - Justin by the numbers 00:05:52 - What we are learning today 00:06:36 - Justin's college days and early career 00:09:34 - Anxiety about life and avoiding disasters by accident 00:10:34 - The start of AprilAthena7 and AprilJustinTV 00:11:41 - What was early YouTube like? 00:14:28 - Very first brand deal 00:15:18 - What were the first months of posting like? 00:16:53 - Is grit as necessary today as it was for early Youtubers? 00:19:02 - TikTok today is YouTube 10 years ago 00:20:06 - Why should you diversify your income? 00:26:15 - AdSense + Brand Deals vs Direct Monetization 00:29:38 - Recent failures + sticking it out 00:32:47 - Why you need to be getting brand deals 00:34:54 - How to get a brand deal with 0 followers 00:46:11 - Teaching new creators business etiquette 00:47:59 - How do you pitch yourself to brands? 00:53:55 - Who do I send my pitch to? 00:56:55 - What's the best 1st step to getting a brand deal? 00:59:04 - Marketing Rule of 7 *** RECOMMENDED NEXT EPISODE → #179: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Chanti Zak is a quiz funnel strategist and growth coach for online business owners, change-makers, and brands. Chanti has developed quizzes for Jenna Kutcher, Carrie Green, Rick Mulready, John Lee Dumas, Amy Porterfield, and many more. Those quizzes have attracted hundreds of thousands of qualified leads and millions in sales for my clients and students. In this episode, we talk about how Chanti got into quiz building, the different types of quizzes you can use, the steps to building your OWN quiz, and how Curiosity doesn’t just serve you but serves your audience as well. Learn more about Chanti Zak Follow Chanti Zak on Instagram Save 15% on Interact (use code ELEMENTS) Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #60: Brennan Dunn *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Klitsner is the inventor of Bop It and more than a dozen different versions of Bop It including Bop It Extreme, Bop It Blast, Bop It Tetris, and even Bratz Bop It. Since 1996, Bop It has sold more than 30 million units worldwide. Dan estimates that he's seen hundreds of his game ideas go to market and has given up to 40,000 total concept pitches. And today, Dan has nearly 500,000 followers on TikTok. In this episode, we talk about how Dan broke into the world of game creation, how the game industry works, the difference between licensing and selling direct to consumers, and how Dan’s passion for Play is what keeps him going all these years later. Follow Dan Klitsner on TikTok Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #40: Matty Benedetto *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt D'Avella is a filmmaker, YouTuber & podcaster that explores what it means to live a good life. Matt directed Minimalism: A Documentary About the Important Things, which was acquired by Netflix in 2016. His YouTube channel has nearly 3 million subscribers, and his videos have been viewed more than 175 million times. In this episode, we talk about his experience creating the Minimalism documentary, managing his creative energy, crafting a good story, and how Experimentation has helped him find success on YouTube. Learn more about Matt D'Avella Follow Matt D'Avella on Twitter Subscribe to Matt D'Avella on YouTube Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #112: Thomas Frank *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals. The Building a Second Brain system is the result of thousands of hours spent teaching, speaking, coaching, and writing about Personal Knowledge Management. In this episode, we talk about Tiago’s interest in digital organization, how he came up with the name Building A Second Brain, the course and his email newsletter’s growth over time, and how listening to signals from the market guided him to write the book and start a YouTube channel. Follow Tiago Forte on Twitter Follow Tiago Forte on YouTube Learn more about Building a Second Brain Order Building a Second Brain (book) Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #78: Marie Poulin *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Steph Smith is a growth marketer, writer, and indie maker. She's the creator of two books, Doing Content Right and Doing Time Right. Doing Content Right is a 270-page book published in 2020. The book retails for $100 and has sold nearly 3200 copies on Gumroad. Steph creates her independent work on the side while leading Trends for the Hustle, which generates millions in ARR and has 15000+ paying subscribers. In this episode, we talk about how Stephanie found her way from chemical engineering into business, how she spends her time learning while also ensuring that she’s actively applying what she learns, her strategy for marketing and selling digital products, and why she believes we all have a TON of Agency to change our own lives and impact the world around us. Visit Steph Smith's website Learn more about Doing Content Right Learn more about Doing Time Right See Steph Smith's Open page Follow Steph Smith on Twitter Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #103: Sam Parr *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple’s “Best of 2018.” And today, the Jordan Harbinger Show generates more than 6 million downloads per month. In this episode, we talk about building strong relationships, effective sales strategies that people actually appreciate, being a great podcast host, and ALL of it really comes down to relationships. Learn more about Jordan Harbinger Subscribe to the Jordan Harbinger Show Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #138: Chris Williamson *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello my friend! I wanted to share a very short message today… This past Memorial Day weekend, I married my best friend! Mallory and I had a beautiful, amazing, perfect outdoor wedding here in Ohio surrounded by about 120 of our closest friends and family. We’ve been engaged since December 2020, so for this to finally all come to fruition in such a beautiful way was absolutely amazing. We got married on a 12-acre farm at a property built in 1850. There’s a pine forest in the backyard where the ceremony was held, led by one of my best friends who got his officiant license, my nieces were the perfect flower girls… Mallory was completely stunning in her dress, the weather was beautiful, it was just absolutely perfect. I’ll be posting some photos on Instagram here over the coming days and weeks. And now, we are headed out on a European honeymoon for some much-needed rest and relaxation. We’ll be headed to Dublin, Copenhagen, London, and Paris. I can’t wait to spend some time just hanging out the two of us. So, if you have any must-do recommendations for those four cities – Dublin, Copenhagen, London, and Paris, please let me know! You shoot me an email to [email protected]. Over the next three weeks, I’ll be re-airing some of this show’s most popular episodes starting tomorrow with Jordan Harbinger. So keep an eye on your feed! If you haven’t already listened to those episodes, I can’t recommend them enough. Thanks for your patience while we’re out exploring the globe, thanks for supporting this show, and I’ll be back with some new episodes very soon. Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Daphne Gomez is the creator of Teacher Career Coach. She is a former teacher turned instructional designer, podcaster, and career coach. Teacher Career Coach receives more than 150,000 monthly views. Daphne has 85K followers on Instagram, more than 85K email subscribers, and a podcast that generates nearly 50K downloads per month! In this episode, we talk about Daphne’s transition out of the classroom, how she’s leveraged partnerships and collaboration to grow on Instagram, how she gets so many podcast reviews, and why Service is at the core of her business. Learn more about Daphne Gomez Learn more about Teacher Career Coach Follow Teacher Career Coach on Instagram Subscribe to Teacher Career Coach Podcast Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram/ TikTok Check out our curated Playlists Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #126: Kayse Morris *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a special episode this week! For the first time, I wanted to do a little listener Q&A episode…which I’m calling a Mailbag! A couple of weeks ago, I posted on my social media looking for listener questions. So if you don’t follow me on Twitter or Instagram yet, be sure to do so! I’m @jayclouse on both. So today I have 12 listener questions that I’m going to answer for you. This may be a little more free-form and rambly than a typical episode of Creative Elements, but let me know what you think. Leave me a voicemail Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter / Instagram / TikTok Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #185: Listener Q&A Part 1 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam Parr is the co-host of My First Million and the founder of The Hustle. My First Million is one of the top business podcasts on the planet, generating more than 1 million downloads per month. The Hustle is a business and tech newsletter that had 1.5 million subscribers when it was acquired by Hubspot in February 2021. We don’t know what the terms of the deal are – Sam has said that he’s taking the number to the grave. But Axios reported that The Hustle was valued at $27 million. In this episode, we talk about the start of The Hustle, how Sam learned copywriting, how he does research, the growth of My First Million, the platforms he sees with the biggest opportunities for creators, and why he’s never been afraid of asking questions. Follow Sam Parr on Twitter Subscribe to My First Million Subscribe to The Hustle Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #71: Steph Smith *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals. The Building a Second Brain system is the result of thousands of hours spent teaching, speaking, coaching, and writing about Personal Knowledge Management. In this episode, we talk about Tiago’s interest in digital organization, how he came up with the name Building A Second Brain, the course and his email newsletter’s growth over time, and how listening to signals from the market guided him to write the book and start a YouTube channel. Follow Tiago Forte on Twitter Follow Tiago Forte on YouTube Learn more about Building a Second Brain Pre-order Building a Second Brain (book) Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #78: Marie Poulin *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Arvid Kahl is the creator of The Bootstrapped Founder. The Bootstrapped Founder is the home of his Twitter course Find your Following, the books Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business and The Embedded Entrepreneur, which is an audience-driven book teaching you how to build an audience-driven business. Previously, Arvid was the co-founder of FeedbackPanda, an online teacher productivity SaaS company, with my partner Danielle Simpson. FeedbackPanda was sold to SureSwift Capital in 2019. In this episode, we talk about the start of FeedbackPanda, a speaking opportunity that opened up a new world for Arvid, the transition from founder to creator, his unconventional approach to Twitter, the difference between creating a course vs. books, and why he’s on a personal mission of Empowerment. Learn more about Arvid Kahl Follow Arvid Kahl on Twitter Take Arvid's Twitter course Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → What's underneath brand building for creators *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

To continue to celebrate our 100th episode this week, I’m airing a second interview with yours truly this week. This interview came from the Danny Miranda Podcast, where I appeared as a guest just last week. I thought Danny did an excellent job of interviewing and asking questions that I’m not often asked. Since this episode covers a lot of new ground, especially in comparison to my interview earlier this week, I asked Danny if I could share it on my feed as well. And he was kind enough to oblige. In this interview, I talk about how to create unique messaging, my brand new framework for creators which I call the MOAT method, what it was like to work with Pat Flynn, how his voice has actually changed over the years, and much more. Watch this interview on YouTube (0:00) Intro (0:25) How Jay helped his dad plant trees (4:30) Why Jay's 1 year of journalism was his most impactful (6:43) Inverted pyramid (style of writing) (10:55) Turning blog posts into books (14:05) "Lifestyle of an author" (17:13) Timeless principles of creators (The MOAT Method) (22:43) Messaging as a creator (24:47) Working with Pat Flynn (30:02) The highs and lows of being a creator (35:12) Living on $24,000/year (38:00) How does it feel to look back on it? (39:50) Winning a negotiation (41:50) Origin of money story problem (43:20) How to get over the money story? (44:22) Jay's podcast changing his money story (46:54) Jay's silky smooth voice (51:20) Day-to-day energy levels (52:34) Work like a lion (54:23) Repurposing ideas (58:40) Cold emailing (The Rule of One Scroll) (1:03:13) Growth for podcasters and creators (1:11:24) Connecting with Jay Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week marks the 100th episode of Creative Elements! That's 100 unique interviews (and 87 unique elements) in just over two years. In March of this year, 2022, the show crossed 1,000,000 all-time downloads! And it gets about 40,000 downloads each and every month. It’s been featured in Apple Podcasts, Stitcher, Pocket Casts, Castbox, Castro, and more. The success this show has had and continues to build is all because of YOU. You listening, supporting, and sharing the show. We have nearly 250 five-star reviews on Apple Podcasts and nearly 50 five-star reviews on Spotify! Over the last two years, a lot of listeners have asked to hear more of my story. For 100 episodes, I’ve put the spotlight on other creators. Those interviews have done a LOT to inform the decisions I’m making for my own creator business! And as a result, the last two years have been huge for the growth of my business. So in this episode, we talk about why I love podcasting, where the idea for Creative Elements came from, how I’m structuring my business today, some of the most memorable guests in the first 100 episodes, and a special surprise from YOU at the end. Join the Creative Companion Club Subscribe to Creative Companion Follow Jay on Twitter Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online. Learn more about Amanda Natividad Follow Amanda Natividad on Twitter Learn more about SparkToro Join the Creative Companion Club 🤫 Subscribe to Creative Companion Follow Jay on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #63: Jay Acunzo *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the last month, Jay Acunzo and I have both launched our own membership programs. And while we were in the thick of designing and launching those programs, we thought it would be a good idea to record a podcast about it. This episode is part of “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less of an interview, and more of a conversation between two creators in the trenches of building their businesses. Jay is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He hosts Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most. In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back. 👉 Join the Creative Companion Club Check out Jay Acunzo's website Subscribe to Unthinkable Follow Jay Acunzo on Twitter Follow Jay Clouse on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #81: Jay Acunzo *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Dickie Bush is the creator of Ship 30 for 30, a cohort-based course and community of people developing a writing habit in 30 days. He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally. Since our first interview, Dickie has grown his Twitter following from 10,000 to more than 175,000 at the time of publishing. He's also now served 4,000 students through Ship 30 for 30. In this episode, we talk about Dickie’s wild year of growth, the evolution of the Ship 30 for 30 student experience, Dickie’s underrated growth technique, and why adding his new software product Typeshare is adding to their business Flywheel. Join Ship 30 for 30 Follow Dickie Bush on Twitter Join #Tweet100 Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #51: Dickie Bush *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days. He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally. In this episode we talk about Dickie’s humble newsletter beginnings, his experimentation with Twitter, the growth of Ship 30 for 30, and why listening to feedback loops has helped him turn the flywheel of growth so quickly. Join Ship 30 for 30 Follow Dickie Bush on Twitter Join #Tweet100 Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw. Prior to ConvertKit, Nathan made over $150,000 from self-published books in less than one year. His book Authority is still often referenced within the creator community. In this episode, we talk about Nathan’s wild year of selling ebooks, trends he’s seeing among creators today, a crucial business model decision every creator should make, and why his relentlessness helped make his decision to double down on ConvertKit look very smart in retrospect. Learn more about Nathan Barry Follow Nathan Barry on Twitter Subscribe to the Nathan Barry Show Start a trial of ConvertKit (affiliate) ConvertKit metrics Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #151: Nathan Barry of Convertkit *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh Hall is a YouTuber, course creator, and web design coach specializing in WordPress and Divi. Josh helps people build and scale 6-figure, work-from-home web design businesses. He's created nine web design courses as well as a membership, Josh's Web Design Club. On his YouTube channel, he posts videos about the business of web design, the tools he uses, the video interviews of his podcast, and live stream Q&A sessions. In this episode, we talk about Josh’s evolution from underpricing clients to selling his agency, why he began creating on YouTube, how his first course launch netted nearly $10,000, and how one Opportunity to guest post on a blog ultimately led him down the path to professional creator. Learn more about Josh Hall Josh Hall on YouTube Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #78: Marie Poulin *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Turla is the guitarist, lead singer, and founding member of Murder By Death, a five-piece band from Louisville, Kentucky. They have a unique sound that's somewhere between folk, rock, and spooky western. Even more unique is their cult-like following that has supported them for the last 20 years. In this episode, we’re talking about how Murder By Death has built such a loyal following. We talk about the early days on tour, how they accidentally got lumped in with the Emo movement, why they use Kickstarter, and how Gratitude has allowed them to keep this band going now, 20 years later. Listen to Murder By Death Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #77: Andy J. PIzza *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media. In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice. Learn more about Ann Handley Subscribe to Total ANNARCHY Read Ann Handley's How To Newsletter PDF Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #153: Tina Roth Eisenberg *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter. In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone. Subscribe to Contrarian Thinking Follow Codie Sanchez on Instagram Follow Codie Sanchez on Twitter Follow Codie Sanchez on TikTok Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #70: Nick Huber *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products. Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives. In this episode, we talk about Cathryn’s first business as a 13-year old, her New York architecture job that put her back on the path to entrepreneurship, what’s changed for Kickstarter products and e-commerce businesses today, and why keeping Best as the Standard for her work has helped her find success in e-commerce. Learn more about Cathryn Lavery Learn more about BestSelf Follow Cathryn Lavery on Twitter Follow Cathryn Lavery on Instagram Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #93: Codie Sanchez *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices