#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
How this baker was impacted by the sudden sourdough craze admist the global pandemic
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Show Notes
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EPISODE DESCRIPTION
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
- How to be patient with what you’re creating
- Why Maurizio responds to every email he receives
- How he makes money from a baking blog
- And what he’d do differently to better prepare for his website’s sudden traffic
Full transcript and show notes
Follow Maurizio on Instagram / Youtube / Pinterest
The Perfect Loaf Website / Newsletter / Book
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TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
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