#117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.
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Show Notes
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EPISODE DESCRIPTION
Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.
Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals.
In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers.
Full transcript and show notes
Subscribe to For The Interested
Follow Josh Spector on Twitter / LinkedIn
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TIMESTAMPS
00:00 - Every Creator Should Have an Email List
00:23 - Josh Spector’s Background
01:40 - What We Learn Today
02:32 - Evolution of Josh’s Newsletter & Audience
08:25 - Should You Start Niche?
10:43 - Niche Isn’t Exclusion
15:14 - You Have to Provide Value
17:26 - Sell the Solution, Not the Problem
20:50 - Josh Workshops Jay’s Transformation Offer
28:09 - Language is Important
29:01 - Josh + Jay Copywriting Workshop
33:05 - Josh Changes His Mind on Ads
36:10 - Josh’s Ad Strategy
40:21 - Why Josh Started a Daily Newsletter
43:30 - Josh’s Unsubscribe Rates are Crazy
46:49 - Josh Undercharges for Ads
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