#139: How Brennan Dunn is Designing and Pricing His New Course Product
The journey to re-engineer multiple products into a single offer
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Show Notes
EPISODE DESCRIPTION
Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.
Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.
We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.
This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.
So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.
We talk about positioning, pricing, marketing, and more.
Full transcript and show notes
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Brennan's Newsletter / RightMessage / Palladio
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