#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.
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Show Notes
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EPISODE DESCRIPTION
Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.
Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.
In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.
Full transcript and show notes
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TIMESTAMPS
00:12 - Creator Ecosystem Bird’s Eye View
00:34 - Today’s guest
01:02 - Jason’s Journey To 99designs
02:16 - Jason Saw The Power Of Podcasting
02:50 - What We Learn Today
03:30 - The Unusual Beginning’s of 99designs
08:26 - Creator vs Creative
14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts
16:19 - Jason Meets Andrew Wilkinson and Sam Harris
16:43 - Patreon Problems Needed Solutions
17:30 - Start Of Supercast
18:29 - Money Behind A Huge Podcast Launch
21:37 - Why Breaking Points Blew Up
23:06 - How Can I Sustain Creating Bonus Content?
24:16 - Supercast Q+A Feature
25:13 - Best Trick To Growing A Paid Community
29:39 - Is Ad Free Enough To Convert a Free Listener?
31:19 - Is 5% Conversion Rate The Standard?
32:58 - Teams Behind Successful Podcast Creators
34:28 - When To Monetize Your Podcast
40:09 - Best Incentives to Convert Free Listeners to Paid
44:16 - How To Price A Premium Membership
46:24 - Monthly vs Yearly Pricing
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