#125: Jake Thomas – How to write great YouTube titles
Jake Thomas is the writer of Creator Hooks, a newsletter dedicated to helping you write better YouTube titles by studying human psychology.
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Show Notes
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EPISODE DESCRIPTION
Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.
I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.
In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.
Full transcript and show notes
Follow Jake Thomas on Twitter
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TIMESTAMPS
00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD
01:20 - DON’T Copy The Biggest YouTubers. Here’s Why
05:13 - How Jake Became OBSESSED With YouTube Titles
08:05 - The SECRET to Finding Patterns In Successful Titles
10:33 - The 3 Clickworthy Emotions You Don’t Know About
14:36 - How A Pro YouTuber ACTUALLY Makes Titles
19:09 - Playing The CRINGEY Game Of YouTube Titles
23:26 - Become A PRO At YouTube Titles
29:25 - Titles Are More Important Than Thumbnails (In Education)
30:54 - A/B Testing Titles For Beginners
37:25 - Is This Chapter Title A Waste Of My Time?
38:26 - How a Title Nerd Curates His Newsletter
42:54 - Make Titles For Humans NOT Algorithms
48:09 - STOP Putting “And” In Your Titles
49:40 - The Art Vs Science of Titles
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