Creator Science

EPISODE DESCRIPTION For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145. This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today. We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more. Newsletter Operator Episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #186: Listener Q&A Part 2 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we are back with another listener Q&A. I took questions from a lot of different sources this week and will answer as many as I can. I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads. Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #186: Listener Q&A Part 2 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you’ll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** RECOMMENDED NEXT EPISODE → Creative Elements is now Creator Science *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending. Jenny can figure out how to make it viral. So in this episode, you'll learn How to make anything viral How to create the perfect Short The differences in Short form content platforms And a hot take you might not be expecting Full transcript and show notes Jenny's Website / YouTube / Instagram / TikTok *** TIMESTAMPS (00:00) The YouTuber Who Solved Shorts (01:05) How to Make Anything Go Viral (02:19) What Makes a Good Short? (05:28) Importance of Retention and Rewatchability (09:41) Crafting the Perfect 1st Frame Hook (12:53) How to Generate Great Ideas (16:24) Retention Mechanisms and Viewer Expectations (18:34) Relationship Between Short Length and Retention (19:50) Jenny’s Shorts Structure (24:07) Jenny’s Video Making Process (26:13) Finding Your Audience Avatar (28:26) Differences Across Short Form Platforms (31:13) Transitioning From Shorts to Long Form (36:03) Jenny’s YouTube Hot Takes *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. She even appears in documentaries on Netflix, Hulu, and HBO. This week, her first book is available for purchase. It’s called Extremely Online – The Untold Story of Fame, Influence, and Power on the Internet. In this episode, you’ll learn: Where influencers came from The rise and fall of platforms like Vine The single most important decision YouTube made And where things may be headed Full transcript and show notes Taylor's Book / Website / Newsletter / Instagram / Twitter *** RECOMMENDED NEXT EPISODE → #160: Tori Dunlap *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire. He has over 4,000 episodes with a 150,000,000 lifetime downloads, and that breaks down to about 2,000,000 listens per month. Earns more than $1,000,000 in annual revenue. He and I sat down to talk about where we see the Creator Economy going in 2024. So in this episode, you'll hear JLD and I talking about our predictions for the coming year for creators. Follow JLD Website / Instagram / YouTube / Facebook Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #122: Pat Flynn and Matt Gartland *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love. If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involved in the Creator Science Syndicate. Join the Creator Science Syndicate Learn more about Syndicates from Going VC Listen to my 2020 interview about syndicates Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Full transcript and show notes Learn more about Miss Excel Kat Norton Follow Kat Norton on TikTok / Instagram *** TIMESTAMPS 00:16 - Weird and Wonderful World of TikTok 00:45 - Kat Norton 01:14 - The pandemic changed everything 02:55 - Kat got a $1 million idea 03:00 - 1st viral TikTok 03:28 - What we learn today 04:12 - Beginnings of Miss Excel 06:44 - Miss Excel becomes a business 07:30 - Did Kat even use TikTok? 08:10 - Overcoming limiting beliefs and anxiety 12:45 - Embracing messy action 14:35 - Kat’s self-imposed bounds on action 18:37 - How to exude positive energy 19:25 - How Kat handled blowing up so quickly 21:50 - Kat NEVER reached out for press 22:50 - How does your energy affect your content? 24:30 - Does Jay smile? 25:45 - How do you reach a higher version of yourself? 26:55 - Energy Management is better than Time Management 30:25 - Jay wants to buy Tony Robbins mini trampoline 30:37 - Kat on her spiritual journal and seeing Tony Robbins 33:23 - Kat’s journey to earn $100,000 in a single day 40:30 - Kat’s tips on going viral 43:20 - What is a good TikTok posting frequency? 45:10 - Miss Excel business model 46:02 - How to make a successful webinar 48:20 - How to structure time to be more productive 50:45 - What has Kat struggled with? 52:31 - What is next for Miss Excel? *** RECOMMENDED NEXT EPISODE → #181: Dr. K *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rule How Jon packages his videos And where there is still a massive opportunity for creators to find success Full transcript and show notes Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community *** TIMESTAMPS (00:00) The Smartest Creator on YouTube (01:07) Best YouTube Advice No One Ever Told You (04:11) How to Build Your Variety Show (08:14) 1st Frame Rule (12:28) How to Find Your Niche (15:19) Age is ACTUALLY an Advantage on YouTube (17:10) The Dr. Mike-ification of YouTube (18:26) Jon’s Packaging Process (24:20) Why Content Formats are so Important (27:12) You Should Start with Shorts (28:54) Converting a Shorts Audience to Long Form (33:33) The Future of YouTube *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir. Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals. In this episode, you’ll learn: Who should write a book When they should write a book Why they should write a book What they should write a book about And how the publishing industry works - from royalties to advances, the auction process, hybrid publishing, self publishing, and more Full transcript and show notes David's Website / LinkedIn / Newsletter / Instagram *** RECOMMENDED NEXT EPISODE → #182: Noah Kagan *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video. So in this episode, you’ll learn How a great video starts The 4-hat writing process to make better videos Tips for finding and hiring a scriptwriter And how to craft the perfect Call to Action to end your videos Full transcript and show notes George's Website / Script Templates / Newsletter / Twitter / LinkedIn *** TIMESTAMPS (00:00) The Secret Scriptwriter Getting Millions of Views (01:20) How to Start a Video (05:08) The Biggest Writing Mistake YouTubers Make (06:37) Get Full Creative Control of Your Videos (09:43) Do This Before You Start Writing (12:02) 4-Step Process to Writing the Perfect Script (16:42) How to Write to Engage the Audience (22:30) Why You Should Hire a Scriptwriter (24:33) Where to Find a YouTube Scriptwriter (27:36) Crafting the Perfect Call to Action *** RECOMMENDED NEXT EPISODE → #193: Jake Thomas *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we're going to do another listener mailbag. Instead of doing a guest interview as I typically do, I'm going to do a question and answer. I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam. Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #169: Q&A with Jay *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money. Tori started on TikTok – or at least that's where she first had her breakthrough. She has two and a half million followers on TikTok, and she has almost a million followers on Instagram. Not only has Tory launched a podcast called Financial Feminist since being on the show and has one of the top business shows out there, but she has also launched a book by the same name, Financial Feminist, and it is a New York Times bestseller. In this episode, you’ll learn: About her writing the proposal and finding a literary agent Selling and marketing the book Writing the book and the timeline with all of the steps Full transcript and show notes Tori's Website / Twitter / Instagram / Facebook / LinkedIn / Podcast / Book *** RECOMMENDED NEXT EPISODE → #166: Taylor Lorenz *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet. He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it. Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right? So in this episode, you’ll learn: How Nuseir manages outside distractions Why you need to listen to your inner voice The Sniper vs Machine Gun creator philosophy And the actual cost of success Full transcript and show notes Nuseir's Website Follow Nuseir Community / YouTube / LinkedIn / Twitter *** TIMESTAMPS (00:00) YouTube Success Isn’t What You Think (01:08) The Cost of Success (04:29) Listening to Your Inner Voice vs Outer Voice (06:24) Why You Don’t Hit Deadlines (10:59) Why You Should be Like Arnold Schwarzenegger (14:31) The 3 Things You Can Focus On (18:47) Snipers vs Machine Guns (21:33) It’s Normal to Feel Like a Failure *** RECOMMENDED NEXT EPISODE → #150: Jamie Rawsthorne *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well. Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers. He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing. In this episode, you’ll learn: The process for creating and launching this course What he would do differently if he were to do it again And all of the other lessons that he learned in launching High Impact Writing Full transcript and show notes Follow Kieran on Twitter / Newsletter / LinkedIn Kieran's Course *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing. Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to. So in this episode you’ll learn: The 3 Psychological Biases MrBeast uses most frequently Why they work And how you can apply them to your own videos Full transcript and show notes Phill's Website Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter *** TIMESTAMPS (00:00) The Psychology of MrBeast (00:55) How MrBeast Gained Early Traction (07:09) Why Giving Away Money Works (11:28) Using Costly Signaling WITHOUT Being Wealthy (16:50) Why MrBeast Films the Way He Does (21:01) Making Content That Stands Out (25:10) Other Psychological Hacks MrBeast Uses (29:36) Using Nudges Subconsciously *** RECOMMENDED NEXT EPISODE → #162: George Blackman *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.” As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield. Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories. In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music. Learn more about Hrishikesh Hirway Learn more about Song Exploder Listen to Hrishikesh's new music Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the Creator Science YouTube channel turns one year old! In the first year, we've uploaded: 35 interviews 2 solo videos 9 clips 79 shorts As a result, our channel has: 7,600 subscribers 255,000 views 23,900 hours of watch time $1,008.28 in earnings In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year. In this episode, you’ll learn: What we learned in our first year on YouTube The changes we've made along the way How we've improved our packaging The challenges for interview podcasts Full transcript and show notes Subscribe on YouTube Follow Conor on Twitter Follow Jonathan on Twitter *** RECOMMENDED NEXT EPISODE → #185: Listener Q&A Part 1 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels. But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining. He's the answer to the question, what if learning wasn't boring? So in this episode, you’ll learn: How to use story as a teaching device How bingeable videos can turn first-time watchers into loyal fans Ed’s production process How to make your boring ideas sexy Full transcript and show notes Ed's Website Follow Ed on YouTube / Twitter *** TIMESTAMPS (00:00) The Most Entertaining Educator on YouTube (00:44) How to Make Your Ideas Interesting (07:19) Packaging Comes First (08:39) Intros and Clickbait (13:48) Using Story in Your Videos (17:34) Using Metaphors (19:10) Assuming Audience Knowledge (21:31) Bingeable Content Builds Community (24:06) Film Booth Production Process (28:34) When is a Story Too Long? (31:18) How to End a Video *** RECOMMENDED NEXT EPISODE → #164: Jon Youshaei *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION We're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you. Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode. I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #180: Q&A with Jay *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Tina Roth Eisenberg, also known as Swissmiss, started Creative Mornings in September of 2008, in New York City. She wanted to create an accessible, inspiring, morning event for creative people to meet. Today, there are Creative Mornings in more than 200 cities, about 70 countries across the globe, and it reaches 25,000 people per month. In addition to Creative Mornings, Tina is the founder of the designer temporary tattoo brand, Tatley, and the co-working community, Friends Work Here. In this episode, you’ll learn: The beginnings of Creative Mornings How Tina has scaled it into the global brand that it is today Why we need to get back to making things just for fun Why you may want to consider financially supporting the organizations you love Full transcript and show notes Follow Tina on Twitter / Instagram / Blog Tina's Creative Mornings Website *** RECOMMENDED NEXT EPISODE → #77: Andy J. Pizza *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pre-production. So in this episode, you’ll learn: What makes a great video idea How to develop great titles and thumbnails Why it’s better to take a few BIG swings rather than a lot of small swings And why YOU should be spending more time in pre-production Full transcript and show notes Paddy's Website Follow Paddy on Twitter / Instagram / YouTube *** TIMESTAMPS 00:00 - The Godfather of YouTube Strategy 00:55 - Spend MORE Time In Pre-Production 04:22 - What Makes a Great Video Idea? 09:44 - Importance of Packaging 11:44 - YouTube Title Best Practices 14:25 - Thumbnail Best Practices 16:48 - Using Text in Thumbnails 18:17 - Action & Curiosity Loops in Thumbnails 21:09 - How to Brainstorm Great Titles 24:53 - Developing Multiple Thumbnail Concepts 27:23 - Content Buckets 29:51 - Why You Need to Take Bigger Swings *** RECOMMENDED NEXT EPISODE → #167: Jenny Hoyos *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw. If you're not familiar with Nathan, he was a guest on episode number 96 of this show a little more than a year ago. Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop. In this episode, you’ll learn: What you can expect from the creator network The acquisition of Sparkloop And how to build a flywheel as a creator Full transcript and show notes Join the Creator Network Follow Nathan on Twitter / YouTube Nathan's Website *** RECOMMENDED NEXT EPISODE → #96: Nathan Barry *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION This is a special episode for me. I've been a long-time listener of Tropical MBA. TMBA is a podcast between Dan Andrews and Ian Schoen. It's the first podcast focused on location-independent entrepreneurship. I was first on the show back in 2018 on their first ever "Consulting Corner" episode where they helped me work through some issues I was facing in my business. Fast forward to two weeks ago, I had the pleasure of being a return guest on the Tropical MBA podcast to talk about my journey over the last five years. Episode 32: Dan Andrews / Tropical MBA 427 Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #32: Dan Andrews *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew. In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube. Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left. So in this episode, you’ll learn What’s working on YouTube today Where YouTube is headed How YouTubers can monetize their channel And how to steal ideas for your own channel Full transcript and show notes Follow Jamie on Twitter / Website *** TIMESTAMPS 00:00 - Steal Like a YouTuber 01:46 - How YouTube Has Changed Since 2018 04:11 - Does the Algorithm Hurt Innovation? 07:31 - How to Steal Videos Ethically 09:50 - How to Evaluate Video Performance 11:15 - Don’t Overthink Thumbnails 14:05 - Is YouTube TOO Optimized? 14:56 - Our Lovely Sponsor Uscreen 16:23 - Entertainment YouTube VS Education YouTube 17:43 - The Truth About YouTube Podcasts 19:46 - Monetization and Your Relationship with Your Audience 23:52 - All YouTubers NEED an Email List 27:05 - Dealing With Burnout *** RECOMMENDED NEXT EPISODE → #159: Nuseir Yassin *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views. In this episode, you’ll learn: Why following your passion can be bad advice When to maximize vs when to satisfice Dan’s rules for writing that allow him to be so prolific as an author And why Dan doesn’t write about the same subject in all of his books Full transcript and show notes Follow Dan on Twitter / LinkedIn / Facebook / Newsletter Dan's Website *** RECOMMENDED NEXT EPISODE → #171 Nir Eyal *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. Full transcript and show notes Learn more about Justin Welsh Get the Content OS Get the LinkedIn OS Follow Justin Welsh on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Opening 00:13 - Catch up 00:48 - Today’s Guest 01:16 - Justin Welsh by the numbers 01:42 - Beginnings of Justin’s writing career 03:50 - Justin experiences burnout 04:10 - What we learn in this episode 05:00 - Intro 05:18 - Early on people didn’t get it 06:04 - Is LinkedIn a practical place to start writing? 07:34 - Justin’s early experience writing 08:45 - Morning routine post blows up 10:08 - Justin’s starting expectations 11:51 - Is business a game? 17:47 - Record your own podcast with Riverside 19:44 - How to make a great LinkedIn Profile 21:55 - Crafting the perfect LinkedIn headline 25:30 - The Creator Funnel 28:14 - Do platforms suppress content with links? 31:30 - How should people emulate Justin today? 34:30 - Start your own community with Circle 35:41 - Justin’s approach to social media 37:33 - Using LinkedIn to grow on Twitter 40:08 - Using awareness channels to grow 41:15 - People get weird about sales funnels 42:35 - Where are creators falling short? 46:52 - What separates the 5% from the 1%? 47:48 - When do you decide to make something a product? 51:32 - Justin’s course structure and production 54:10 - Does Justin have a team behind him? 55:10 - Justin gets very real about burnout 56:55 - Justin’s approach to networking 59:55 - Reflection *** RECOMMENDED NEXT EPISODE → #170: Justin Welsh Returns *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live. And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year. And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth. So in this episode, you’ll learn: How Epic Gardening transitioned from a blog to a media company How Kevin operates more like an entrepreneur than a creator Why there may be opportunity in old industries And how to create things that other people just aren’t willing to Full transcript and show notes Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest Kevin's Web site *** TIMESTAMPS 00:00 - The YouTube Gardening Empire 01:37 - Kevin Quits His Job to Build Epic Gardening 05:31 - Being an Entrepreneur First 10:43 - There is Massive Opportunity in Old Niches 14:14 - Evaluating Trends and Staying Ahead 18:17 - Short Form vs Long Form Content 20:20 - YouTube Shorts Audiences are Different than Longform 22:01 - Investing $30k into 1st Physical Products 25:01 - TikTok and YouTube KPIs to Look at 26:00 - Asking People For Help 26:50 - How Should a New Creator Start? 28:29 - SEO is Important for Creators 29:39 - YouTube SEO 30:51 - How to Make the Best Video in Your Niche 33:05 - Managing Video Production is Hard 35:00 - Hiring and Managing People as a Creator 40:34 - How to Evaluate Ideas and Opportunities 44:49 - Copycats Can Only Grow So Big *** RECOMMENDED NEXT EPISODE → #25: Eric Jorgenson *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months. In this episode, you’ll learn: The common patterns between these newsletter operators Some of the most effective growth tactics she’s uncovered And what’s working for HER right now Full transcript and show notes Follow Chenell on Twitter / LinkedIn Subscribe to Growth In Reverse *** RECOMMENDED NEXT EPISODE → #145: Matt McGarry *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table. Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1… In this episode, you’ll learn: About Justin's suite of products known as an offer ladder Tiered pricing models The coaching side of his business Full transcript and show notes Follow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram Justin's Web site *** TIMESTAMPS 00:26 - Justin Moore Has a Problem 05:24 - Designing Your Value Ladder Workshop 19:38 - Designing Your Value Ladder Workshop II 30:07 - Webinars as a Top Funnel Strategy 32:27 - Tips for Scaling Coaching Services *** RECOMMENDED NEXT EPISODE → #121: Bryan Harris *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers. He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator. He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition. In this episode, you’ll learn: How paid acquisition works The costs you can expect How to run a successful campaign And how to calculate ROI Full transcript and show notes Follow Matt on Twitter / LinkedIn Subscribe to The Newsletter Operator *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business. When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari. In this episode, you’ll learn: How to create a perfect event The perfect event format The costs associated with an event How you can earn revenue outside of ticket sales Full transcript and show notes Follow Bari on Instagram / Facebook / YouTube Bari's Web site *** TIMESTAMPS 00:00 - She Generated $500 MILLION in 2 YEARS 01:32 - Live Events are High Stakes 02:33 - “The Big Why” Exercise 06:54 - How Early Should I Plan for an Event? 09:40 - In-Person Event Costs and Cash Flow 14:26 - Location and Time Cost Differences 16:33 - Travel Considerations 19:58 - Budgeting for Events 22:17 - Be the Authority NOT the Expert 24:46 - The Best Event Length 27:22 - The PERFECT Event Format 31:08 - Events Need a Purpose 36:06 - You Don’t Need Guest Speakers 41:19 - Converting Your Audience for an Event 45:41 - How to Make the Perfect VIRTUAL Event 51:47 - Logistics of Virtual Events 55:13 - How to Limit Audience Distractions 57:06 - The Pressure of Working with Tony Robbins 01:01:23 - Next Steps to Take *** RECOMMENDED NEXT EPISODE → #187: Michael Stelzner *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history." He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour. All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH. In this episode, you’ll learn: What Guy has learned from these Great Creators The similarities between high-performing artists and high-performing entrepreneurs The role luck plays in success The tradeoffs that come with having high ambition Subscribe to the Great Creators Full transcript and show notes Follow Guy on Instagram / LinkedIn /Twitter Guy's Web site *** TIMESTAMPS 00:00 - Talent Is Wildly Overrated 01:38 - Can you Interview Celebrities as Real People? 05:21 - How Guy Gets His Guests to be Genuine 08:41 - Tom Hanks Gets Imposter Syndrome Just Like You 11:33 - Being a “Lone Genius” Is a Myth 17:54 - Taking Risks and Getting Out of Your Comfort Zone 23:20 - What Separates Successful Creators from Others 27:33 - How to Keep Getting Better at Your Craft 33:35 - Similarities Between Artists and Entrepreneurs 35:45 - Is Success Just Luck? 41:00 - The Heavy Cost of Success 44:23 - Being a Lifelong Learner *** RECOMMENDED NEXT EPISODE → #89: Hrishikesh Hirway *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork. Rebrands are really hard. But I have two mantras for 2023: 1.) Simplification 2.) Ripping off the band-aid I’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change. So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science. Links for more: • My conversation with Arvid Kahl • My essay on rebranding my newsletter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #168: Alexandra Watkins *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter. In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone. Subscribe to Contrarian Thinking Follow Codie Sanchez on Instagram Follow Codie Sanchez on Twitter Follow Codie Sanchez on TikTok Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #170: Nick Huber *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sean Cannell is the founder of Think Media and the author of YouTube Secrets. Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times. Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. In this episode you’ll learn: What types of videos are doing well on YouTube today What metrics you should be paying attention to Sean’s Perfect Video recipe The video opportunity on social media INCLUDING Twitter Full transcript and show notes Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website Think Media YouTube The Think Media Podcast / YouTube YouTube Secrets Book *** TIMESTAMPS 00:00 - Is it too Late to Start on YouTube? 01:24 - What Video Length Performs Best? 05:01 - How Growing on YouTube Has Changed Recently 10:10 - The Ground Floor Opportunity for Creators 16:05 - Browse Traffic Vs Search Traffic 19:49 - Researching for Video Ideas 24:22 - How the Suggested Algorithm Works 31:22 - Sean’s Recipe for PERFECT Videos 39:08 - Video Opportunities on Twitter 45:06 - Facebook and Instagram Reels *** RECOMMENDED NEXT EPISODE → #129: Hayden Hillier-Smith *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years. Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home. Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook! In this episode, you’ll learn: How to be patient with what you’re creating Why Maurizio responds to every email he receives How he makes money from a baking blog And what he’d do differently to better prepare for his website’s sudden traffic Full transcript and show notes Follow Maurizio on Instagram / Youtube / Pinterest The Perfect Loaf Website / Newsletter / Book *** TIMESTAMPS 00:00 - Overnight Success Doesn’t Happen Overnight 01:56 - Maurizio’s Slow Beginnings 06:14 - Posting to Nobody for 5 Years 12:11 - Branching Out Into Instagram and YouTube 15:12 - People Start Paying Attention to Maurizio 17:37 - How Maurizio Thinks About SEO 18:46 - Going ALL IN on Content 20:29 - Blowing Up During the Pandemic 24:16 - How to Prepare for Growth 27:39 - Maurizio’s Business Model 31:17 - Chat Vs Forum Based Community Tools 34:24 - The Insane Process of Publishing a Book 40:52 - Preparing for a Book Release 43:50 - Does Email or Instagram Sell Better? 45:09 - What’s Next for Maurizio? *** RECOMMENDED NEXT EPISODE → #148: Kevin Espiritu *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer. Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years. We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey. This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him. So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like. We talk about positioning, pricing, marketing, and more. Full transcript and show notes Follow Brennan on Twitter Brennan's Newsletter / RightMessage / Palladio *** RECOMMENDED NEXT EPISODE → #146: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom. In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday. Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020. In this episode, you’ll learn: How Chris thinks about the role of HYPE and clickbait Why Chris worries more about being a “vibe architect” than over-preparing for his interviews The highest leverage activity he spends his time on to grow his show How he thinks about the role of video in podcasting Full transcript and show notes Follow Chris on Instagram / Twitter / YouTube Chris's Website / Podcast *** TIMESTAMPS 00:00 - How Did Chris Williamson Blow Up? 01:33 - Modern Wisdom Podcast Beginnings 04:52 - How Chris Avoids Burnout 08:16 - How Club Promoting Helps Creators 10:18 - Role of Hype and Clickbait in Content 16:16 - Logistics of In Person Episodes 18:10 - In Person VS Remote Interviews 21:46 - Logistics of Posting 3 Episodes Per Week 23:19 - What Does Good Preparation Look Like? 27:24 - How to Build Rapport With Someone Intimidating 31:17 - Chris’s Joe Rogan Experience 35:35 - Working Solo VS With a Partner 38:22 - Why 3 Episodes Per Week? 41:07 - How To Drive New Audio Listeners 42:56 - Where Podcasters Should Focus Their Efforts 47:58 - 6 Tips For Remote Interview Podcasts 52:06 - Clips VS Shorts *** RECOMMENDED NEXT EPISODE → #177: Chris Hutchins *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach. So, in this episode you'll learn: • Current LinkedIn algorithm research • Best time of the day to publish • Current LinkedIn best practices • What to AVOID doing (that decreases engagement) • How I turn tweets or threads into content on LinkedIn Links mentioned: • Full Algorithm Research Study by Richard van der Blom • Follow Richard van der Blom on LinkedIn • Building LinkedIn newsletter by Tomer Cohen • Follow Cayman Rojas on LinkedIn • Connect with me on LinkedIn Tools mentioned: • Tweetpik • Taplio (free alternative) • png2pdf.com Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #188: Richard van der Blom *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions. Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn. In this episode, you’ll learn: How Kevin approaches different social media platforms How he works with brands as a one-man studio How he developed an on-camera presence Why CONTEXT determines whether or not your content may go viral Full transcript and show notes Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube Kevin's Website *** TIMESTAMPS 00:00 - Going Viral Isn’t Luck 01:43 - Importance of Patience 06:31 - Stop Motion Films Take A LONG Time 08:57 - Transitioning To Social Media Full Time 11:15 - LinkedIn Is Underrated For Creators 13:16 - How Kevin’s Strategy Evolved Over The Years 17:17 - How Kevin Works With Brands 19:06 - Being A One Man Studio By Design 22:56 - Managing Capacity As A Creator 26:00 - Balancing Commercial Vs Personal Work 28:51 - How To Approach Different Social Media Platforms 30:15 - You Can’t Do The Same Content Forever 32:56 - Developing On Camera Presence 34:31 - Lessons From Working On Feature Films 36:30 - You Don’t Have To Build A Community To Be Successful 37:58 - Kevin’s Stop Motion Course 39:42 - Masterclass On Shareable Content 45:26 - What Is Kevin Struggling With? *** RECOMMENDED NEXT EPISODE → #167: Jenny Hoyos *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this video on YouTube *** EPISODE DESCRIPTION I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore. You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that. Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates. Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video. These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes. Subscribe to Creator Debates in audio / video Full transcript and show notes *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this video on YouTube *** EPISODE DESCRIPTION We released our first-ever solo video on the channel yesterday. And, so far, it's the most successful video on the channel yet. The video is called, “How I Made $300K in 2022 Without A Big Audience” and I break down the seven major revenue streams in my business. You can watch here it right now. This is a big moment for the channel not just because it's the FIRST solo video on the channel, but because we actually plan to do a lot of solo videos on the channel this year. YouTube is a big area of focus for me this year, despite currently being my smallest channel. So in this episode, I want to talk a little bit about our YouTube strategy and why I’m putting so much emphasis on it this year. Not only that, but I’ll share a little behind-the-scenes of making THIS video, what we learned, and how we’re approaching future videos as well. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → What we've learned in our first year on YouTube *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer. Full transcript and show notes Follow Mariah on Instagram / Twitter / Facebook Follow Fearless CEO on Instagram / Website / YouTube *** TIMESTAMPS 00:00 - Selling WITHOUT Sales Calls 01:35 - Mariah Built Tiny Homes Before It Was Cool 03:00 - Taking In-Person Courses Online 05:30 - When Mariah Decided To Change Everything 08:21 - Organizing Webinars Is Like Being In A Punk Band 11:12 - Burnout Sent Mariah To The Hospital 12:22 - Pivoting To High Ticket Evergreen Sales 16:19 - Low Ticket vs High Ticket 17:23 - Live Launch Vs Evergreen Sales 19:57 - Are Course Prices Declining? 25:44 - Should You Sell High Ticket? 28:05 - What To Do When You’ve Underpriced Yourself 31:22 - How Big Does A Group Course Need To Be? 36:54 - Designing Your Own High Ticket Offer 42:37 - Creating Urgency In Your Offers 45:49 - Selling WITHOUT Making Free Content *** RECOMMENDED NEXT EPISODE → #192: I coached Ali Abdaal on building a membership *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I have a REALLY transparent, audio-only episode of the podcast for you. It’s a peek behind the curtain into The Lab, my private membership community. The Lab is about 160 creators all experimenting and growing together. It’s genuinely my favorite place on the internet and I’m blown away by the caliber of people who have chosen to join. Every month in The Lab, I record a 30-minute Retro. This is a solo video where I literally walk through my numbers for the month to show how I’m making money, how I’m spending money, the lessons I’m learning, and the strategy decisions I’m making because of it. A lot of members tell me it’s one of their favorite parts of membership. To end the year, I decided to record December’s Retro live with members of The Lab so that they could ask questions as I went along. So this week on the show, I’m sharing with you the audio of that members-only session. You’ll get to listen in on: How much money I earned in December (spoiler: it's $40K) Where that money comes from How I’m thinking about growth on social media ...and a whole lot more. I think you’re going to enjoy it. And if you do, I would invite you to consider joining The Lab as a member! I’ve capped the total number of spots at 200 so there are less than 40 spots available right now. You can join at https://join.creatorscience.com/ You won't regret it! Join The Lab Enroll in Build A Beloved Membership *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

I was recently invited on the Bootstrapped Founder podcast, with Arvid Kahl. I actually interviewed Arvid on Creative Elements back in May 2022 (Episode #101) so it was fun to dive a bit deeper in this second round. We talk about making a living as a creator, how to choose great names for your projects, and lessons learned the hard way. You will learn about: How to develop discipline to fuel creativity Why executing on public promises creates more audience trust Why choosing an aligned brand name is so critical Tips for creating a content backlog so you don’t fall behind How to refocus when you start comparing yourself to other creators The 3 core strategies to know BEFORE starting a membership community Why building an audience is like an insurance policy for creators Want to learn more? Listen to me interview Arvid Kahl (Episode #101) Enroll in Build A Beloved Membership Join The Lab *** RECOMMENDED NEXT EPISODE → #101: Arvid Kahl *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Natalie Ellis is the co-founder and CEO of bossbabe. bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers. In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram. Full transcript and show notes Follow Natalie on Instagram / YouTube / TikTok Follow bossbabe on Instagram / Website / YouTube *** TIMESTAMPS 00:00 - Natalie Ellis Is An Instagram Queen 01:42 - How bossbabe Grew So Fast 05:45 - Personal Brand Vs Separate Entity 07:35 - Qualities Of A Viral Instagram Post 09:31 - Being Relatable Without Being Negative 11:35 - Writing Is At The Core of Creativity 12:44 - Why Choose Instagram? 15:13 - How To Move Followers To Email 17:04 - Craft A Viral Instagram Reel That Converts 20:45 - Do You HAVE To Use Reels? 22:55 - Are Captions And Hashtags Important? 23:28 - In Feed Content Vs Stories 24:26 - Different Eras Of Instagram 26:14 - What Platform Is The Best To Start From Zero? 28:18 - Building A Personal Brand To Support A Company 31:05 - How To Approach Building With A Partner 38:16 - Product Strategy Masterclass For Creators 44:56 - How To Prioritize What You Should Be Doing 46:39 - How Being A New Mom Changed Natalie’s Work *** RECOMMENDED NEXT EPISODE → #88: Tori Dunlap *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Daniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment. He's on a mission to inspire and educate the next generation of creators. In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else. Full transcript and show notes Follow Daniel on TikTok / YouTube / Instagram *** TIMESTAMPS 00:00 - Daniel Wall Is A Viral Machine 01:35 - Why Daniel's Wall? 03:02 - Creating Just For Fun 04:23 - Improving Your Content Over Time 07:47 - How Daniel Researches For Content Ideas 10:19 - Masterclass On Hooks In Short Form Content 15:37 - Daniels Video Making Process 20:21 - What Your Audience ACTUALLY Cares About 23:39 - CEFL Content Framework 25:13 - Moving Audiences Across Platforms 27:16 - Daniel's Business Model 28:20 - How To Think About TikTok Vs YouTube Shorts 31:01 - Daniel's Transition To Long Form Content 37:51 - How To Get In Touch With Wildly Successful And Busy People 41:22 - Are You Worried About The Transition To Long Form? *** RECOMMENDED NEXT EPISODE → #136: Kevin Parry *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of. Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month! In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business. Full transcript and show notes Learn more about Sarah Learn more about the Color Cube Follow Sarah on YouTube / Instagram / Twitter *** TIMESTAMPS 00:00:00 - She Built An Empire With… Coloring Books? 00:01:22 - The Emergence Of Adult Coloring Books 00:04:05 - The Beginnings Of Sarah’s Business 00:06:22 - What Makes A Good Coloring Book? 00:08:01 - Most People Give Up Too Soon 00:09:24 - Integrating Into New Communities For Your Business 00:15:13 - Using Free Samples To Sell 00:18:22 - The Best Business Advice Sarah Got 00:20:34 - Creators Are Autodidactic 00:23:16 - How To Help People Navigate Your Catalog 00:28:57 - Can You Rely On One GREAT Revenue Stream? 00:30:58 - Pinterest Almost Killed Sarah’s Business 00:38:57 - Sarah Starts A YouTube Channel 00:43:22 - Building Relationships With Your Audience 00:47:15 - How To Manage Operations At Scale 00:49:27 - Working With Your Significant Other 00:54:16 - Making Physical Products Is HARD (The Color Cube) 01:01:16 - Sarah COLD Launched The Color Cube *** RECOMMENDED NEXT EPISODE → #174: Bonnie Christine *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Hayden Hillier-Smith is an industry leader in online editing. He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing. In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm. Full transcript and show notes Learn more about Hayden Hillier-Smith Subscribe to The Editing Podcast Follow Hayden on Twitter / YouTube *** TIMESTAMPS 00:00 - YouTube Content Is Shifting 01:43 - Hardest Thing About Working For Logan Paul 03:25 - We Are Entering The Next Era Of YouTube 06:33 - Why You Shouldn’t Copy Big YouTubers 08:05 - Why Hayden Went Solo 09:41 - How Do You Reconcile Niching Down? 10:57 - Hayden Doesn’t View Data Like Other YouTubers 12:14 - How Hayden Approaches Making Videos 14:43 - Importance of Early Retention 16:34 - What Creates High Energy? 18:21 - Importance Of Sound Design In Videos 20:39 - How To Choose What Sounds To Use 21:28 - How Does Being An Editor Affect Personal Viewing Experiences 23:00 - Why Start A Podcast? 24:15 - Hayden’s Rules For The Editing Podcast 26:12 - The Editing Podcast Intros Are Insane 27:13 - What’s Been Surprising Since Going Solo? 29:15 - Drama and Negativity Get Views 31:02 - Thinking About Growth Oriented Content 32:29 - Hayden Wants To Improve Life For YouTube Editors 35:01 - How To Hire A Great Video Editor 38:30 - What Should A New YouTuber Be Doing? 39:41 - What To Think About YouTube Shorts 40:37 - The Community Tab Is SUPER Underrated 42:06 - We Love Colin and Samir 44:25 - Why YOUR Perspective Is Important In Content 46:04 - Hayden’s YouTube Predictions 47:43 - Start Investing In Your Audience NOW *** RECOMMENDED NEXT EPISODE → #173: Danny McMahon *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices