#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
Jake Thomas is the founder of Creator Hooks and has received 100M+ views.
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Show Notes
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
- How to model titles
- The differences between education and entertainment channels
- What most creators are getting wrong
- And much, much more
Full transcript and show notes
Jake's Website / Twitter / LinkedIn
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TIMESTAMPS
(00:00) Meet the Man Who Solved YouTube Titles
(00:53) Title Expert Reveals What a Title Actually Does
(02:34) You Should NEVER Do This With Titles… Unless
(05:11) What Happens When You Write the Perfect Title
(10:29) The Only 3 Emotions You Need for Better Titles
(13:15) The Dark Side of YouTube Titles (and how to avoid it)
(18:47) The Silent Hacks YouTubers Use To Hook You
(21:31) Do NOT Make Your Titles Longer Than This
(23:45) The Biggest Mistake YouTubers Make with Titles
(25:51) How Pro YouTubers Actually Write Titles
(34:58) Don’t Be Original
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