#168: Alexandra Watkins – How to invent a GREAT brand name.
Alexandra Watkins is the founder of the branding agency Eat My Words.
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Show Notes
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:
- The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
- How important domain names are, including whether .com is important
- How to get a good .com even if your first choice is taken
- Whether premium domains are worth it or not
- And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
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