#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Nir Eyal is the best-selling author of Hooked and Indistractable
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Show Notes
Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
In this episode, you’ll learn:
- About Nir's life as an author
- Habits and distractions
- Capturing the attention of an audience
- And how we can better focus our own limited energy and attention
Full transcript and show notes
Nir's Website / LinkedIn / Twitter / Instagram
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