#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
How he grew Social Media Marketing World to 5000+ annual attendees.
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Show Notes
Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll learn
- The nitty gritty of the economics behind events
- Where things get expensive
- How to save money
- And how to make your event feel more like a fine dining experience than a marketplace
Full transcript and show notes
Michael's Website / LinkedIn / Twitter / Instagram
Listen to episode #144 with Bari Baumgardner
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