#157: Phill Agnew - The psychology MrBeast uses to hook you
Phill Agnew is the host of Nudge, which explores the behavioral science of marketing.
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Show Notes
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EPISODE DESCRIPTION
Phill Agnew is the host of The Nudge Podcast.
On his podcast, Phill dives deep into the behavioral science of marketing.
Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.
So in this episode you’ll learn:
- The 3 Psychological Biases MrBeast uses most frequently
- Why they work
- And how you can apply them to your own videos
Full transcript and show notes
Phill's Website
Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter
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TIMESTAMPS
(00:00) The Psychology of MrBeast
(00:55) How MrBeast Gained Early Traction
(07:09) Why Giving Away Money Works
(11:28) Using Costly Signaling WITHOUT Being Wealthy
(16:50) Why MrBeast Films the Way He Does
(21:01) Making Content That Stands Out
(25:10) Other Psychological Hacks MrBeast Uses
(29:36) Using Nudges Subconsciously
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