#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
Amy Porterfield is an online marketing legend who has done several multi-million dollar course launches.
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Show Notes
Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
In this episode you'll learn
- The specific step by step strategy that Amy uses for her course launches
- How she builds her email list during the launch period
- How to be more successful in selling through those webinars even when you're sitting in the sale part of it
- And if you stick around towards the end, we even dig into how she's thought about building her team
Full transcript and show notes
Amy's Website / LinkedIn / TikTok / Instagram
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