Automation Unplugged Podcast

SHOW NOTES During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony. We cover: Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls Why the Sony brand carries weight and how to use Sony’s “Lens to Living Room” storytelling to elevate your sales conversations How to actually market big-screen solutions using the buyer journey, smarter segmentation of your customer list, and the right channel mix to drive hand-raises Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it. To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.

SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just technical gear. The strategic challenge of scaling a business while maintaining the high-touch, personalized "owner experience" that luxury clients expect. Why he uses his viral social media presence as a form of "social proof" to build credibility and reach the next generation of technology consumers. Doug brings a wealth of experience in high-end integration and a unique perspective on the intersection of culture and technology. So settle in and enjoy my conversation with Doug Dushan. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.

SHOW NOTES Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode each month will pivot from marketing segments to dedicated AI Insights. Join us as we sit down with industry experts to explore real-world AI use cases, practical applications for integrators, and what is actually working in the business world today. To get the video announcement, visit: onefirefly.com/auspecial

SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Crestron and even a stint in the NASCAR sponsorship world all preparing Scott to build and lead his high-end lighting design studio Why lighting is a critical, high-growth vertical for integrators The realities of project management in the lighting space and why on-site collaboration is the secret to moving from "lucky" to consistently "perfect" results Scott brings a wealth of wisdom, a refreshingly candid perspective on business, and a deep passion for helping integrators build better partnerships. Whether you’re just starting your lighting journey or looking to refine your design process, you'll find a ton of insight in this conversation. So settle in and enjoy my conversation with Scott Smith. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au348

SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove follow-up How to show up where luxury buyers are researching you online — including Google search, generative AI search, and social — and why unique, high-quality content and imagery matter more than ever Event and gifting strategies as powerful tools for deepening relationships with architects, builders, designers, and ultra-high-net-worth clients Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and explore how you can truly own your luxury market. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and home services markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au347

SHOW NOTES In this episode, Phil, Pat, and I discussed: Their 35-year journey from a startup to one of Hawaii’s most respected integration firms How they’ve built a lasting company culture through honesty, teamwork, and strong community roots Their vision for the next generation, including mentoring future leaders and transitioning ownership to their team Phil and Pat’s story is one of resilience, innovation, and integrity — a true testament to what’s possible when family, passion, and purpose align. So settle in and enjoy my conversation with Phil and Pat Mulligan of PAC Hawaii. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au346

SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Adam dive into: How to identify the AI tools that actually make a difference Simple ways to automate repetitive marketing and reporting tasks And why the future of business success is built on AI plus human collaboration Whether you’re just starting to explore AI or looking for smarter ways to integrate it into your day-to-day, you’ll walk away with tangible takeaways to make your work more efficient and effective. Let's dive in. Here’s Automation Unplugged with Adam Lewis. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au345

SHOW NOTESIn this episode, Tony and I discussed:Seura’s evolution from outdoor TVs to its leadership in mirror technology Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions Tony brings a powerful mix of industry knowledge, grassroots sales experience, and a passion for showing integrators how to stand out in a competitive market. Whether you’re in custom integration, design, or simply curious about where technology meets elegance, this episode is for you.So settle in and enjoy my conversation with Tony Blodgett of Seura. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au344

SHOW NOTESWe cover:Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partnersHow to use consistency, credibility, and branding to build trade relationships that actually pay offYou’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic giftingVisit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to build trade partner relationships that lead to bigger projects and long-term growth. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Joe and I discussed:His transition from integrator to manufacturer — and what he’s learned on both sides of the industryThe importance of innovation, education, and fair collaboration in product developmentAnd how technology and design are converging to shape the next evolution of the smart homeJoe brings a genuine enthusiasm for innovation and a deep commitment to helping the industry grow. So settle in and enjoy my conversation with Joe Whitaker. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au342

SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Stephen dive into:Real-world scenarios where sales and marketing either collaborate or clashHow shared goals and open communication help both teams winPractical steps integrators can take this quarter to strengthen alignmentIt’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.Let’s get into it—here’s Automation Unplugged with Stephen Edwards. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Tom and I discussed:What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.Plus: How to save 25% on conference registration.If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register. With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340

SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Andrew explore:What separates a company that lives its values from one that just lists them on a websiteHow intentional leadership creates thriving teamsAnd why investing in people is the smartest business strategy of allIf you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team with more purpose, this conversation is for you.Let’s dive in — here’s Automation Unplugged with Andrew Pino. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Carley and I discussed:How thoughtful design and technology can beautifully coexistThe importance of early collaboration between designers and integratorsAnd Why lighting and wellness are the next frontiers in smart home designCarley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting, or redefining the custom integration experience, this episode will inspire you to think differently.So settle in and enjoy my conversation with Carley Knobloch. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au338

SHOW NOTESWe talk about:Key highlights, milestones, and moments that shaped One Firefly in 2025The successes we’re most proud of this past year and the challenges that tested us and helped us growHow AI is influencing our business today and what it means for One Firefly as we head into 2026 Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey.With that, let’s tune in to our final AU episode of 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Steve and I discussed:How Liaison scaled from a single market to a national presenceLessons learned from acquisitions and building strong company cultureAnd how the Lighting Dojo is empowering integrators to elevate their craftSteve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.So settle in and enjoy my conversation with Steve Weber. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

SHOW NOTESIn this episode, Kris and I discussed:How Red5 helps clients navigate security in an increasingly connected and vulnerable worldWhy smart home tech and AI-powered devices are reshaping the threat landscapeAnd the mission behind Fox Bravo Overland and its impact on the lives of those who serveKris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.Let’s dive in to my conversation with Kris Coleman!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

SHOW NOTESIn this episode, Kayla and I discussed:How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local marketsHer three P’s of event success — planning, process, and promotionAnd how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industryKayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Ari and I discussed:How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.The importance of culture and leadership in shaping Sonance’s legacy and future growth.Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.So settle in and enjoy my conversation with Ari Supran. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332

SHOW NOTESDuring this panel, you’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationAnd Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorVisit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Kathleen and I discussed:Her lifelong connection to the AV industry and how it shaped her leadership styleWhat it means to advocate for integrators inside a global company like SonyThe innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technologyAnd how she balances corporate leadership with her passion for creativity, community, and good food in Portland, OregonKathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330

SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Cameron dig into:The difference between metrics that matter and vanity stats you can ignoreHow automation and CRM integration can boost efficiency and client experienceAnd common mistakes to avoid when measuring marketing ROIWhether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.Let’s dive in—here’s Automation Unplugged with Cameron Howitt. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESTogether, we explore:Why physical marketing still resonates in a digital-first worldHow LuxePost combines luxury creative with data-driven targeting and digital trackingAnd how integrators can use this approach to elevate their brand and generate quality leadsIf you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.Let’s dive in! About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Isar and I discussed:Why most leaders are still in the early stages of AI adoptionPractical ways integrators and small-to-medium businesses can start using AI right nowHow AI will reshape customer service, design, and operations in the near futureIsar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.So settle in and enjoy my conversation with Isar Meitis. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328

SHOW NOTESIn this episode, Chris and I discussed:How culture, process, and profitability fuel growth at Acoustic Design SystemsWhy marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brandThe future of integration, from lighting and panelized systems to service revenue and M&AChris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.So settle in and enjoy my conversation with Chris Sterle. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327

SHOW NOTESIn this episode, Chris and I discussed:The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the SoutheastWhy cultivating entry-level customers is just as important as serving high-end audiophilesHow YouTube, events, and a passion for education are expanding the store’s reach and building communityChris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.So settle in and enjoy my conversation with Chris Doughty. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.So without further ado, here’s my conversation with Chris Oram on Elevation. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they discuss:Why follow-up is the missing link between clicks and customersThe common traps integrators fall into—like assuming interest or lacking a clear processAnd how to use tools like CRMs and automation without losing the human touchWhether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, John and I discussed:The strategy behind building both AV and electrical divisionsHow industry peer networks have impacted his growth journey.How family and resilience have shaped his leadership styleJohn’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.So settle in and enjoy my conversation with John Carter. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au324 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESYou’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.And how to boost your Domain Authority by earning high-quality backlinks from industry sites, social profiles, and brand directories, plus track your score with free tools like Moz.Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to build authority online. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Andres and I discussed:His journey from teenage AV enthusiast to leading a global integration firmMaxicon's approach to gifting as a business development techniqueThe culture of curiosity and innovation that drives his team forwardAndres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.So settle in and enjoy my conversation with Andres Klein. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:Why so many AV dealers struggle to develop a clear marketing strategyCommon mistakes like copying competitors or rushing ROI expectationsAnd How to build a balanced, long-term marketing plan that actually drives resultsWhether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.