Automation Unplugged Podcast

During our time together, we discussed:What is new for Lightapalooza 2024Lutron and Ketra's plans for the eventWhy integrators should not miss this eventThe growing importance of the lighting category in the CI channelTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au257SHOW NOTESToday's show features 3 industry luminaries - Tom Doherty, Director of New Technology Initiatives at HTSA, and a veteran of the Consumer Electronic Industry with a remarkable 40-year career. From pioneering Tom Doherty’s Custom Audio and Video in 1985 to instrumental roles in founding Escient and expanding Gracenote, Tom is a CEDIA Lifetime Achievement Awardee and a Lutron Hall of Fame inductee.Joining Tom is David Weinstein, the Vice President of Residential Sales at Lutron Electronics Co., Inc. David's vast 45-year experience in the lighting control, shading, and lighting systems business is an invaluable asset to our discussion.Completing our lineup is Joaquin Rivera, Co-Founder of ByDesign Vision & Sound Marketing. With a 15-year tenure at Stewart Filmscreen and a series of industry accolades, Joaquin's journey from production to VP.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:His diverse career at Crestron Electronics, focusing on his various roles and significant contributions to the company and the custom electronics industry.The vital role of training the next generation of Audiovisual Industry professionals focusing on developing their skills and knowledge to meet the industry's evolving demands.The expected impact of AI on the industry and a unique perspective on the potential advancements and challenges AI might bring to the industry.And insights from his experience as a balloon pilot at the Macy's Thanksgiving Day Parade for more than 30 years.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au256SHOW NOTESRichard is an industry veteran with more than 35 years of audiovisual experience. He has worked at Crestron Electronics for 23 years in various roles, and is currently the Global Director Pro Community. In his current role, he works to expand the Crestron community through engaging with multiple channels and helping to guide customers to successful implementations of Crestron technology. He is working with AVIXA, BICSI, CEDIA, NSCA and more to help foster audiovisual industry training for the next generation of professionals. He helped to create the Crestron Services Providers program and worked to ensure they have the proper tools to support Crestron clients. He proudly oversees the Crestron Masters event.Richard’s favorite personal accomplishment is his hobby as a Balloon Pilot for the Macy’s Thanksgiving Day Parade. He’s been responsible for the inflation teams, launching the balloons, and piloting the balloons since he started as a volunteer in college.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three yearsExpanding their business through strategic acquisitions this year and the lessons they’ve learned along the wayThe importance of defining and refining processes to run a business with multiple locationsVendor selection beliefs and best practicesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au255SHOW NOTESJames Garrett is a visionary leader who has a passion for innovation and excellence. He has over 20 years of experience in the electrical and custom integration industry. He founded Garrett Integrated Systems in 2014.This year, Garrett has grown rapidly through strategic acquisitions of other tech companies in the luxury home space. Some of the notable acquisitions include The Loop Technologies, and Sound Technology Group, both leaders in their respective markets. Through these acquisitions, Garrett has expanded its product portfolio, customer base, and market share, and has established itself as a dominant player in the luxury home and Estate markets.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three yearsHis impressions and takeaways from the CEDIA AI SymposiumEddie shares valuable insights from a recent interaction with an architectHis predictions for the luxury residential construction industry in 2024To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au254SHOW NOTESEddie has been in the AV and low voltage channel for over thirty years, and volunteering with CEDIA for more than a decade. He served on the CEDIA Board of Directors from 2020 through 2023, and continues to serve on CEDIA committees. He started his career in security before founding his own integration firm: SmartTouchUSA. Throughout his career, Eddie has been involved in all aspects of the AV business, including installation, system design, programming, marketing, sales, and executive leadership.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Chris’s journey in the CI industry, starting in DIY smart tech, and moving into a professional AV careerThe training and assistance he received from PrepTECHThe mindset of extreme ownership and the principles he lives by to be the best leader possible for his teamHis role as a Service Manager and how to successfully run service in a CI businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au253SHOW NOTESChris got his start in the smart home industry in the DIY space. In 2022, Chris met Mitch Klein at CES, who told him about the industry’s largest trade show: CEDIA. Chris paid his way to go to CEDIA 2022, and the rest is history.He networked with all the right people and started a full-time career in A/V. Chris has been featured on the CEDIA Podcast twice, and he’s grown in his role at Eagle Sentry, moving from A/V Project Coordinator to the Service Manager in under six months. He has a true passion for empowering clients with their smart technology. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Clinton’s career journey in the technology industry, starting in audio post-production engineering, moving into sales, and eventually becoming owner and president of Mainline MarketingHis mindset of out-servicing the competitionMarket conditions during the pandemic, and predictions for what the economic landscape will look like in 2024To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au252SHOW NOTESClinton has over 25 years of sales and management experience after graduating from Full Sail University with a degree in recording engineering. In 2000, Clinton joined Mainline as a sales representative, becoming the firm’s top producer during his first 18 months with the firm.He was made a partner a year later, promoted to Vice President of Sales in 2004, and went on to become the President of Mainline after purchasing the firm in 2005. Today Mainline Marketing is one of the leading AV rep firms in the country.Based in Orlando, Florida, they have been connecting the companies who make exceptional audio-visual equipment with the integrators and end customers since 1987. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Xavier’s history with Lutron, from his days as a field service engineer traveling the world, to the present as a system designer and consultant.Best practices and advice for designing a lighting control system.Creating and growing his YouTube channel.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au251SHOW NOTESXavier has been in the CI industry for much of his career. He spent seven years working at Lutron as a lighting control system programmer before branching out to start his own business, Adelux Consulting. Adelux provides top-tier consulting, sales, and programming services for Lutron systems. Xavier is also a talented content creator and has his own YouTube channel, where he shares his insights as a lighting control and home automation specialist. Beyond his professional commitments, Xavier is an avid photographer and videographer. He’s a frequent traveler and brings his camera as a companion to capture the beauty of all the places he sees. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Tom’s rise to prominence in the CI space, starting with founding his own AV business in 1985His work toward growing industry-wide education and awareness in the lighting categoryThe very first AI Symposium at CEDIA, and the meteoric rise of AI since Nov 2022To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au250SHOW NOTESTom has more than 40 years of experience in the consumer electronics industry. Throughout his career, he’s consistently identified and taken advantage of growth opportunities, starting with his own integration company and co-founding CEDIA in 1989. He has also played a key role in the success of companies like Escient, Gracenote, and Lutron.In 2001, Tom received the CEDIA Lifetime Achievement Award, and in 2008 he was inducted into the inaugural Lutron Hall of Fame. In 2017, he joined the Home Technology Specialists of America (HTSA) as Director of New Technology Initiatives, where he has helped drive growth in the lighting category for the custom installation industry.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The state of the custom integration industry in the UKComparing and contrasting the northamerican and the UK marketsOne Firefly’s participation in the upcoming Ei Live! ShowTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au249SHOW NOTESDavid has 40 years of experience in the publishing and exhibitors’ industry. In 2009, he founded All things media Ltd and introduced the Essential Install magazine which has grown to become the leading magazine in the CI field in the UK.David also launched the EI Live! exhibition and the Smart Building awards. Ei Live! Is now the only dedicated AV and Home automation show now in the UK.Presently, their activities span across three interconnected market sectors: Custom Install, Electrical Contracting, and Data Centre media. Their comprehensive publishing approach includes a print magazine, dedicated websites with daily news updates, weekly newsletters, and digital versions of their print publications.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The challenges of opening a business in the midst of a pandemicIans take on the current state of hiring in the Av industryAspires new project R&D Lab and how this has impacted quality and delivery.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au248Be sure to check out Ian’s first appearance on Automation Unplugged back on show #94 recorded on January 8th, 2020.SHOW NOTESIan Williams has worked in the Custom Integration industry for 22 years. In 2007 he founded Encore Custom Audio Video.Since then they have won ten CEDIA awards, earned the Mark of Excellence Award, and were named Integrator of the Year at CES in Las Vegas in January of 2015.In early 2017, Ian sold Encore to Casaplex. Over the next three years, Ian built strong teams, created processes, and helped maintain strong margins at Casaplex and Starr Systems.Ian and his wife Janet moved to Charleston, SC in 2019 where they opened Aspire AVS in 2019 as a family owned and operated business. Ian opened a second location in his hometown of Washington, DC in 2020.Ian & Janet have three boys and enjoy sunsets, playing with their four dogs, enjoying nature, and having dinner together as a family. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:John’s experience in broadcast TV and video editingJohn's Emmy winning journey, covering two Olympic games for NBCWhy Netgear AV entered the CI channelThe role of AI in copywriting and imagery and other forms of content creationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au247SHOW NOTESJohn started out working in broadcast TV with a successful career in video editing before moving to the manufacturing side with roles in product management and marketing. His extensive travel experiences include covering two Olympic Games for NBC Sports and winning an Emmy Award for his work at the 2004 Athens Olympics.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Jason's 23-year experience as editor of CE Pro magazineThe role of recurring revenue in our industrySome of the actionable insights possible thanks to DTools Business Intelligence capabilitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au246SHOW NOTESJason has been involved in the low-voltage smart home market since 1990. He was the editor of Security Sales & Integration for ten years and has spent the last 23 years as the editor of CE Pro. He recently joined D-Tools as the Data Solutions Architect & Evangelist.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Shawnon’s experience deploying technology into 100+ Apple Stores across the country earlier in his careerGetting featured in the Wall Street Journal for one of their biggest projects back in 2018The local market trends in Silicon ValleyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au245SHOW NOTESShawnon founded Zettacomm, his Silicon Valley based firm in 2008. He leveraged his extensive Commercial and Residential project experience to create this new & innovative integration company.After a few years of refinement, Zettacomm made it into the National Media with a feature in the Wall Street Journal for an award-winning project. Since then, they have been recognized in many publications such as Interiors Magazine, CEPro, Residential Systems and more with their unique project portfolio. They are sought out for their minimalistic style, precision in design, and functional systems that ensure a smooth build process for all involved. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Company culture and the importance of putting the right people in the right positions.The role of branding and marketing to differentiate your businessThe outlook for the smart technology industry in the current economic climate.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au244SHOW NOTESIn 2002, Ryan founded Ratio Inc while studying at the University of Utah, where he earned his Bachelor's degree in Mechanical Engineering in 2005.Since then, the Ratio team has grown to a dozen people and countless great customers and vendors. Ratio Inc caters to luxury clientele in Utah's mountain communities and the Wasatch Front and specializes in low voltage systems, including Audio/Video, Lighting Controls, Motorized Shading, and Security Products. When Ryan isn't messing with AV systems (at work or for fun), he might be found crew-chiefing for his off-road race team, fantasizing about snowcats, or playing bad covers in his power duo "Real Topeka".Be sure to check out Ryan’s first appearance on Automation Unplugged back on show #162 recorded March 24th, 2021.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The wealth of experience Eric has gathered over his 23 years in the industryA business owner's perspective and advice for those looking to start a new companyPodcasts and resources he uses for personal growth and developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au243SHOW NOTESCameron is a process and data expert who joined the One Firefly team in 2016 as the Traffic Manager overseeing the organization’s project management platform. Today, he is the Project Management & IT Manager and currently leads a team of Project Coordinators, Client Onboarding Specialists, and administrative support staff who keep client projects on track and running smoothly. Before joining the One Firefly team, Cameron held positions at the US Census Bureau, the Department of Defense, and a 3D holographic imaging studio, where he held the role of Production Manager. He earned his Bachelor of Science degree from Texas State University in 2009. Cameron is always looking for new ways to help clients succeed and drive One Firefly forward through more efficient processes and project management.When he’s not working, Cameron enjoys spending time with his family, as well as training for ultra-distance road and gravel cycling events.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Tom’s start in custom integration back in 1967Tom’s passion for live performance musicLessons learned during 9/11 and the Great Recession and how they could apply to our current economic cycle.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au242SHOW NOTESTom's extensive management background in electronic marketing and computer-based organizations, combined with his passion for cutting-edge technology and dedication to customer service, make running a customer-centric boutique home technology firm a natural fit. In 1999, he founded Digital Home Systems, which quickly gained a reputation for its sophisticated digital platform and unparalleled performance, simplicity, and elegance. Today, DHS is known for providing high-end clients, architects, builders, and interior designers with a range of products and services that seamlessly integrate technology into a home's design, including home theater, distributed audio, security, data, communications, and control. DHS's custom-designed systems represent the perfect combination of best-in-class technology, flawless performance, and understated elegance.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Why three business unitsThe focus on “making customers for life”Changes in client expectations over the last 20 years in home automationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au241SHOW NOTESCarmine is the fourth generation of Colangelo's to work at C&T Electric Corporation. Founded by his grandfather in 1973, C&T celebrates 50 years as a family owned and operated business. While C&T's roots are in electrical contracting, they've evolved over the years to keep up with the times. They have worked in the integration field since 1989 with the inception of Elan. Since then they've become a three-pronged business, specializing in Custom Integration, Electrical Contracting and Stand By Generators, giving them a firm understanding of what goes into the modern smart home.Graduating from the University of Connecticut in 2013, Carmine spent time as a sportswriter, web developer and marketer before returning to the family business in 2015. For the past 8 years he has worked as the Director of Systems Engineering at C&T Systems, in their Integration department. He specializes in lighting control, networking and automation in high-end residences and commercial spaces.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Eric Pyle;The wealth of experience Eric has gathered over his 23 years in the industryA business owner's perspective and advice for those looking to start a new companyPodcasts and resources he uses for personal growth and developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au240SHOW NOTESEric started in the industry 23 years ago as a car audio salesman. After graduating from the University of Missouri, he assisted with the opening of a new company that specialized in 12V. In this endeavor, he began branching out into the custom integration space both in sales and installation. In 2012 he took a new position as a manufacturers representative with InPro sales and marketing, pitching the likes of KEF, Pioneer Elite and Alpine to the midwest. He later returned to the company where he started a decade earlier as a System Designer, Programmer (Savant and Lutron) and a Project Manager. When that company was purchased in the beginning of 2022, Eric founded Encore Audio Video Designs to offer a higher end solution for clients in Columbia, St. Louis and Kansas City Missouri.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Matt Grant;Matt’s experience remotely managing his business from an RV over a period of two yearsThe role of company culture and assuming positive intentLessons learned from Apple employees and processesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au239SHOW NOTESMatt is the CEO of Eyehear Technology Group located in Whitefish Montana and has been in the luxury residential technology space for over 25 years. He worked up from a retail sales position at the Bose store in Park City, Utah to outside sales positions at several of the top Integration firms in the country before stepping into leadership roles. His experience in luxury sales and VIP client relationship management has resulted in many 7 figure projects with celebrity clients and business executives from around the country. Although sales and business development are still a part of his day to day, Matt’s passion is in creating an exceptional experience for his internal and external clients.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Alesia Hendley;Alesia’s upbringing and how she started her trajectory working sound boards at her father’s churchHer move to personal branding and her journey as an industry influencerWhy Pro AV industry is not well known and what the industry could be doing to recruit new talentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au238SHOW NOTESAlesia is an AV professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing different audiovisual technologies she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Will Gilbert and Greg Michelier;Will and Greg’s background and what led them to founding Think Simple and Bodhi.Bodhi Software as an IOT SolutionHow they go to market with BodhiTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au237SHOW NOTESGreg and Will along with their 3rd partner Rock co-founded Think Simple in 2001 a company that started out in software and hardware design, and ultimately turned into one of the largest residential home automation and AV integration companies serving The Bahamas, Florida and New York with over 100 employees, many of which have been there for 15+ years.Building on their integration experience and software background, the co-founders embarked on their next journey, Bodhi. Bodhi is a software as a service IoT platform that brings together low cost Bodhi thermostats, sensors and other hardware items, along with the capability of communicating directly on enterprise control systems such as Crestron and Lutron. The software has been specified all around the world, with a primary focus of use in Hospitality, MDU, and mixed use properties. Bodhi markets to a professional dealer network and brings a recurring revenue stream to their businesses.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Koa Wagner;Koa’s career trajectory and how he originally founded BlueprintThe Great Recession and how diversification helped Koa keep his business open during those challenging yearsRecent changes to the business, including: his wife joining the business, bringing on an EOS consultant and making a pivot into lightingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au236SHOW NOTESIn February 2004, Koa founded Blueprint Hawaii after making a move to Hawaii from Southern California.Blueprint Hawaii has grown from its early days of single family projects in Honolulu to a healthy mix of residential, hospitality and commercial projects on all major Hawaiian islands running. Today the Blueprint team is composed of 22 talented team members.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Darrin Medley;Growing up as the child of Bill Medley, the famous singer known for many famous songs including Unchained Melody.The Hi Solutions Differentiator - The HIWAY - An autonomous Home Process CultureHow HI Solutions is scaling culture through public acquisitions.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au235SHOW NOTESDarrin joined HI Solutions as its Chief Operating Officer in 2021 after the acquisition of Unify Smart Home, a California home automation company he co-founded in 2017. Unify, a division of Medley Communications, has developed and commercialized an innovative home automation platform that has shifted the paradigm for smart home automation and has become recognized as an industry leader. Darrin launched his career in the telecommunications industry in 1987 with responsibility for developing a broadband installation department. Darrin ultimately grew Medley Communications, into a national installation partner in the Cable TV Industry with offices spanning the United States with more than 250 employees. As Chief Operating Officer at HI Solutions, Darrin is focused on developing and implementing repeatable business and operating processes to enable HI Solutions to efficiently integrate and profitably scale its business as it executes an aggressive acquisition rollup program across the United States.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Morné Smit and Oliver Tuffney ;The importance of creating a winning sales culture and building sales processes that get resultsWhy B2B companies need a playbook to scaleThe types of companies that are likely a good fit for Emerse ConsultingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au234SHOW NOTESMorné has spent his life elevating respect for sales professionals in dozens of companies across 28+ industries on 3 continents. Early in his career, Morné left South Africa for the center of European finances, London, England, where he immediately excelled as an A-player salesperson. During this time, Morné racked up consistent sales management and entrepreneurial successes in technology, telecommunications, and real estate until founding Emerse in 2017.Oliver studied Entrepreneurship and Marketing in Manchester, UK. After graduating he worked on various international Sales & Marketing programmes in countries such as China and Kenya before returning to the UK on a prestigious Commercial Graduate scheme in the world of CPG. He later joined Emerse Sales as the first employee and helped build the company from the ground up, with a specialism in building Products which solve common problems in the world of sales such as sales hiring, sales process and proposition.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Nick DeClemente;Managing the holiday season crunch.one-app control solution vs a multi-app approachBringing on consultantsHow to close big dealsCompany CultureTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au233SHOW NOTESNick is a 20-year Industry Veteran. He started in CI in 2001 while studying Fine Arts in College. Nick pioneered CI in the MDU market for seven years with Concierge Direct. Afterward, in 2012, Nick started Elevated Integration.Elevated has always been focused on high performance, high reliability, and a high level of service. Company culture and training investments in their team are paramount in achieving those goals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Bryan Mills;Bryan’s journey from mechanical engineering to running the 3rd generation family business.A fun story about Bryan redesigning the Tapcon Screw.Bryan’s diversification in the business during the Great Recession in 2009Mills Technologies and how EOS has been implemented to the company’s culture.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au232SHOW NOTESBryan represents the third generation of the Mills family involved in the consumer and commercial technology industries. He started his career in product design, focusing on the integration of form and function in everyday items. After product design, Bryan moved into management and operations in a Fortune 500 company, working on projects varying from the commercialization of hybrid vehicle platforms to strategic planning and mergers and acquisitions. Looking for an opportunity to leverage his technical background and small business operations skills, Bryan joined Mills in 2009 to take over as president of the family business.At Mills, Bryan has focused on system standardization to provide exceptionally reliable and intuitive solutions for clients, and over the past 7 years has doubled the size of the company. Bryan is a past recipient of a “Profile of Excellence Award” by CEPro Magazine.Bryan has a BS in Mechanical Engineering from Northwestern University with a concentration in Design and is also a certified CEDIA Registered Outreach Instructor.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tom Doherty, Michael Libman and David Warfel;The history behind LightapaloozaEvent logistics including vendors, attendees and trainings offeredThe growing importance of lighting in the custom integration industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au231SHOW NOTESLightapalooza 2023 is the 2nd Annual Lighting Conference exclusively for the Custom Integration Industry. This special show will include Lighting Fundamentals Training, Lighting Design Workshops, Expert Panel Discussions and Manufacturer Training Sessions.It will also provide a unique opportunity for the top Custom Integrators and Lighting segment manufacturers to gather and engage over three days with the subject and conversations strictly around the emerging lighting category. Lightapalooza will provide the perfect launch for your company's success and growth in the lighting category in 2023.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Sarah Dresher;Sarah’s journey leading up to her becoming an entrepreneurAgeism vs Sexism in the AV industrySarah’s perspective on the role of reps vs a direct sales force in the CEDIA spaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au230SHOW NOTESSarah Dresher founded Luxury Integrated Technologies, in early 2022, as a service and consulting agency for the southeast, representing best-in-category brands. Upon completing her electrical engineering degree in 2016 and later earning a MBA from Rutgers Business School, she worked for Lutron and Sonnen. Sarah also gained experience working directly for a Lutron rep agency in the Carolinas, prior to taking the plunge and founding Luxury Integrated Technologies.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Dan Ferrisi;Dan´s background in AV journalism and his trajectory that led him to being Editor-In-Chief at Commercial IntegratorThe differences between residential and commercial integratorsDan’s input on strategies and actions for integration businesses to be able to face supply chain challengesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au229SHOW NOTESDan is a veteran technology journalist who has been covering commercial AV technologies, applications, trends and business practices since 2004. He started his career at Sound & Communications where he eventually rose through the editorial ranks and became editor in 2017. In November 2021, Dan joined Commercial Integrator, the first publication dedicated to address the business needs of professional integrators. At Commercial Integrator, he assumed the role of editor-in-chief. His passion lies in helping integrators run their businesses better by informing them of emerging opportunities, strategic pivots and the need to continually evolve.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Susan Grossweiler;Current state of school shootings in the USAThe importance and role of technology in schools to improve safetyHAVRION´s ¨Protect and Perform” technology strategy for school systemsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au228SHOW NOTESAs Vice President of Products and Operations for HAVRION, Susan is focused on data-driven action & activations approach to deliver outcomes that provide protection and performance solutions in schools and facilities. Susan has an impressive background with experience in design concept, product forecasting, on site management, budgeting, event planning, project management, and sales & marketing. She has worked for big-name companies like Samsung, ESPN Radio-Brevard FL, MassAV, and Kennedy Space Center to support and execute exceptional service, guidance, and solution insights to the end customers. Susan attended Roger Williams University in Bristol, Rhode Island where she graduated with degrees in business management and marketing communications.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tina Peters;NSCA’s Pivot to profit 2022 event that took place in ChicagoSVT’s history and current service offeringThe importance of a strong company culture to attract talentTina’s passion as an NSCA Ignite ambassador to help educate rising talent in our industryGrowing leaders within the SVT organizationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au227SHOW NOTESTina has over 15 years of experience in the industry and a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to her success. Tina’s determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they do. Tina is a graduate of Eastern Michigan University and an NSCA Ignite ambassador. She is also a passionate advocate for helping women leaders grow and rise in the industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chad Russell;Chad’s background and history working the AV industry for 25 yearsThe CEDIA 2022 Expo in Dallas and everything SurgeX was taking to the show, including SQUID, their new power solutions product.His perspective on the labor shortage we are experiencing and different actions that can help pull talent into the industry.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au226SHOW NOTESAs Director of Residential Sales, Chad Russell oversees all residential sales for SurgeX and guides the sales team toward achieving new milestones. With over 25 years of experience, Chad is known throughout the industry for his training style, knowledge of cutting-edge control systems, and creation of best practice resources for dealers to help with sales, profitability, and efficiency across their businesses.Chad has been involved in the custom installation space since his college years. He has also focused on the manufacturing side of the business, where he cultivated his dynamic background. Throughout his nearly three-decade career, he has served as Regional Sales Manager for both Kaleidescape and Crestron Electronics, the Territory Sales Manager for VUDU, Vice President of Sales for ICE Cable Systems, and most recently, the Director of Sales for Josh.ai.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Angel and Alexa Centeno;SDI’s new showroom experience in Needham, MA and what prompted the move to the new showroom.Their new roadside billboard and prompted this new strategyHow their business has grown since their appearance on the show, including their new location in Boca Raton, FloridaTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au225SHOW NOTESIn 2010 Alexa and Angel co-founded SDI, a company specializing in the sales, design & installation of automation systems for residential and commercial spaces. As the business began to grow, Alexa began branching out creatively by designing systems and mixing technology and art with a touch of audio. Additionally, she channeled her passion for lighting design into turning clients’ creative lighting visions into reality. Boston Magazine recently recognized her for her achievements as a female co-owner in the Boston area.Angel has piloted the many facets of the operational and installation processes at SDI since 2010. This includes utilizing his vast industry knowledge about equipment and programming to propel each project to completion. He’s the driving force behind every system design and integration project and has been recognized as a premier integrator by Boston Magazine in the 2019 “Best of Boston” edition.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Carson Morby;As a newcomer to the CI Channel: Carson’s point of viewThe importance of corporate marketing programs and how they can have a positive impact on a businessWhy brand awareness is so important to an integration businessThe role of video in marketingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au223SHOW NOTESAIS was founded in 2000 as a design and installation firm for AV systems and automated home and business systems. Over the years, the company has grown from a 2-3 man operation into a crew of 15 full time employees with a design & engineering department and a 24/7 client care plan.Carson joined AIS in December of 2021, and took over the role as Director of Marketing in early 2022. Since then, AIS has been scaling their growth by implementing a marketing plan targeted toward luxury clients. AIS continues to rapidly grow in the Northern Utah area, and is projected to more than double its annual revenue for the second consecutive year.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein and Mark Hoffenberg;Retail sales are the canary in the coal mineThe role marketing plays in positioning a company in growth markets and downturnsHow to think about your brand when also driving a manufacturers marketing programBuilders, Architects and Designers as the source for local project forecastingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au224SHOW NOTESMark Hoffenberg founded AUDIOVISIONS in 1989, and led the company’s rapid growth to becoming one of the nation's largest and most respected home automation companies. In 2005, Mark directed the acquisition of AUDIOVISIONS to Best Buy, the world's largest consumer electronics retailer. For the subsequent 9 years following the acquisition, he served as Vice President of Services for Best Buy while remaining President of AUDIOVISIONS.In 2014, he successfully navigated the re-acquisition of AUDIOVISIONS from Best Buy. Today, Mark leads a talented team of nearly 100 employees in four geographic markets from Orange County to the San Francisco Bay Area in California. He is responsible for the company’s overall vision, business strategy, partnerships, ventures and key initiatives.As head of sales, Jeff Goldstein oversees Sony’s relationships with leading audio and video integrators. With decades of Sony experience in numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Jeff brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Josh Christian;Why HTA certification mattersHow HTA has advanced since Josh’s last appearance in this show 3 years ago.The importance of building and leveraging relationships with the different trades involved in the luxury residential construction marketTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au222SHOW NOTESJosh entered the home technology industry in 1995 when he began working at a locally owned audio/video retailer. Three years later, he moved to a custom technology integration company, where he helped the firm grow into one of the largest custom AV integration companies in the industry. In 2015, Josh joined a low-voltage technology consulting firm specializing in designing and engineering home technology systems, where he stayed until co-founding the Home Technology Association (HTA) in 2017.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Mark Bolduc;Lessons learned during the Great Recession that have helped their business thrive.Mark’s entrepreneurial journeyHow and why he has focused on growing his Lutron and Ketra businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au221SHOW NOTESMark is an accomplished systems integration specialist with 18+ years of experience working with architects, builders and interior designers on large-scale residential and commercial projects for a broad client base throughout the U.S. Founded in 2009, Wicked Smart Homes is one of the highest-volume Lutron dealers in the country. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Hovik Mirzakhanian;Hovik’s background story and how he has seen the AV industry evolve throughout his careerHow he has been managing the current supply-chain issuesThe importance of diversification as a strategy to help manage riskTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au220SHOW NOTESHovik is a 30-year AV veteran who founded Matrix Audio Visual Designs in 1991. Matrix AV specializes in integrating technology-based solutions like AV distribution and building automation systems for private businesses, educational institutions, houses of worship, the military, and the government. As VP of Engineering, Hovik uses his extensive engineering knowledge to recommend products and design concepts that create the perfect environment for end users. He seeks to delight customers and find the best technology solutions that help businesses meet or exceed their short and long-term goals. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Andrew Pino;Andrew’s background as a marketer, consultant, entrepreneurThe importance of genuine humility to be a successful leaderThe “why” behind defining your businesses mission, vision, values and leadership guidelines contribute to your successTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au219SHOW NOTESIn his role as Director of Digital Marketing, Andrew is responsible for the general management of our robust digital marketing team, providing leadership, focus, and support. Andrew has spent the last 20 years equipping creatives with the skills they need to grow professionally and thrive in their careers. Since graduating from Virginia Commonwealth University with a degree in business management, Andrew has embraced his journey from nonprofit work, to senior leadership in a national media company, and then executive consulting. He uses his varied experience to propel others forward on their path. When he’s not working, Andrew loves “adventuring” with his wife, two daughters, and two sons. They’ve done everything from renovating a 100-year old inner city home to running a small horse farm in the country, to full-time RVing around the U.S. for nearly two years.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Singer;Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industryThe importance of employee success and growth for a companyHow knowing your customers can help develop your market and grow your businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au218SHOW NOTESJeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity.Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tom LeBlanc;The Business Leadership Conference and the upcoming Pivot to Profit conference in the fall.Tom’s journey from working in journalism to landing in the AV industryNSCA’s strategy to help its members during the COVID pandemic and the current supply chain issue that is being faced by the industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au217SHOW NOTESTom has supported the integration market since 2003. He was the editorial director of Commercial Integrator from 2010 to 2019 and held various roles at CE Pro before that. Throughout his career, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on executing the visions of the NSCA Board of Directors and NSCA community by providing resources and spearheading events to strengthen members' business and networking opportunities.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ian Bryant;Ian’s experiences working remotely from different locations around the country.His background and expertise in the industryNew technology trends and emerging business model opportunitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au216SHOW NOTESIan started in the AV/Integration industry in the live sound and stage sector in 1998. He migrated into residential integration in 2001 and then into commercial, government and higher education integration in 2010 with his company ZenArray specializing in consulting, system design, control system programming and DSP configurations.Ian has volunteered throughout his career as a subject matter expert. He has sat on numerous panels and working groups, mostly with CEDIA, where he was awarded volunteer of the year in 2011 and 2016. He recently worked for CEDIA managing technology applications, workforce development and strategic partnerships. Ian is currently a consultant and independent contractor specializing in thought leadership, go-to-market strategies, events and publications.His qualifications include CEDIA CIT, Crestron CMCP-S, Harman Certified Programmer, Extron Control Professional, BIAMP & Dante Certified, and is a Certified Living In Place Professional.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Håkan Olsson;How Håkan uses his home as a showroom for his businessHis method of using his home to demo Ketra tunable lighting and invisible speakersSelling single app solutions vs App Mania (ie. using many apps)To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au215SHOW NOTESHåkan started Beemer Smart Home in 2005 as a side business while he was pursuing a career at Microsoft headquarters in Redmond, WA. As a classical musician and former Audio Engineer, his initial focus was on audio solutions, which then transitioned into home theater solutions a few years later. In 2016 after successful projects with several architects and builders in the Seattle area, he decided to take the business full- time and expand the solutions to an all-encompassing Home Technologies solutions. Today, Beemer Smart Home has added more solutions, like Lutron luxury lighting and motorized shades, an invisible speaker line from Stealth Acoustics, and whole home control solutions through Control4. In 2019 Beemer Smart Home also became an integration partner to Stratis IOT for multifamily smart building solutions after completing several high-rise projects. In 2021 Beemer also earned an HTA certification.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Dustin Kerns;The history of ListenUp and different events that marked the companyHis own personal journey in the AV industry and the different influences he has met along the wayThe current state of the industry as we face supply chain and staffing issuesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au214SHOW NOTESDustin has over 20 years of experience in AV. He got his start working for his uncle's AV business in the Northwest Arkansas region, where he learned the foundation of his knowledge and passion for the industry. Since then, he has gone from working as a technician, to project management, then into sales and executive leadership. He currently manages the Colorado Springs branch for ListenUp, a company with an amazing 50-year legacy.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ed Gilmore;Ed’s professional background in classical musicA personal story from Ed and why his showroom was designed with such warmthA few celebrity stories including the work he did for Richard Gear and Cindy Crawford back in the 80’s and 90’sTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au213SHOW NOTESIn 1988 Edward Gilmore, a professional classical musician, began a parallel career as an audio consultant to a leading Architectural and Interior Design firm. By 1991, he formed his own full-service company, Gilmore’s Sound Advice, Inc. For many years, Gilmore’s Sound Advice strictly adhered to a word-of-mouth recommendation policy to ensure the company’s commitment to superior installation and client support. Now, directly responsible for an impressive, high-profile client resume. With the move to an 8,000-square-foot facility in 2016, Gilmore created one of the most unique showrooms and event spaces in New York City. Their new workspace allows GSA staff to build, program, and test all systems before leaving the facility. An active member of CEDIA, HTSA, and HTA, a commitment to ongoing education and certification underscores GSA’s commitment to providing clients with an informed assessment of the industry’s best available options and practices.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner;Paul’s passion for motorcycle racingMerger and acquisition trends in the industryMarketing and video production for an integration firm to help it stand outWhy producing video is so hard.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au212SHOW NOTESPaul has over 20 years of experience working in the A/V industry. He got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.Today, Paul and his team focus on delivering the highest performance to clients across all A/V and integration solutions. They use their large social media presence of nearly 20,000 total followers to show off their custom projects and newly renovated luxury design center.Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Mike Abernathy;The many resources being provided by NSCA to its membersThe future of system integration and the emergence of the Super IntegratorCreative solutions to the Av industries labor shortageTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au211SHOW NOTESMike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tobi Tungl;How Tobi uses and leverages Twitter to connect with his industryThe current state of UCC solutions in the Pro AV spaceThe mind and body health of an ultra athleteThe importance of building and curating your networkTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au210SHOW NOTESTobi began his professional career in the IT world during the dot-com boom (and crash). In 2005, he jumped from IT to the AV industry. Since then, he has helped grow system integrator organizations by creating and implementing client retention strategies to drive top-line revenue and open new physical locations across the US. In 2022, Tobi joined Epiphan Video as Vice President of Sales, North America. He is responsible for managing all brands, distribution channels, and sales deployment in North America. In addition, he develops strategic sales objectives based on company goals to promote growth and customer satisfaction for the organization. Tobi is an entrepreneurial, development and profit-oriented leader who communicates an innovative vision for the future and inspires his team to execute the transformation.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tomas Wing;Similarities running an integration business in Panama City, Panama to the StatesThe power of networks and advisors in running and growing a businessHow Covid-19 has affected supply chain and inventory in Latin AmericaTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au209SHOW NOTESTomas started in the audio business doing car audio systems around the late 80s. In 1993, he got the chance to open his car audio shop, which was mainly oriented to High-End Audio installs. In 2000, he went to work for the biggest electronic retailer in Panama and managed the car audio shop while also gaining exposure to the home AV department. In early 2010, he decided to venture out on his own and open High Tech Solutions Panama with a family friend who proposed starting a business together to serve the small but wealthy residential market in Panama City.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chuck Breaux;His experiences and lessons learned working with House of Worship Pro AV systemsHow to confront the current labor shortages and the challenges being faced with supply chainOperational challenges with design and accounting software platform rolloutsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au208SHOW NOTESChuck founded AAVS in 2015. With years of experience in retail management, AV productions, and working as the technical director for one of the largest churches in the area, it was a natural transition for him to start a professional integration company. For Chuck and his team, relationships are the top priority. As a result, AAVS has grown on average 20% in business each year. The team comprises techs with 30+ years of combined experience with installations and live shows and 2 Boston Terriers that can be found lounging around the office.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.