AU #278: Navigating Digital Change: Strategies for SEO and Marketing Success
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in June 2024 called “Revamp Your Online Presence: Unlock New Growth With SEO & Marketing.” During this webinar, we talk about changes in web traffic due to AI and Google algorithm updates, how you can get in front of customers with marketing, and why it might be time to revamp your website. This webinar was presented to Crestron dealers, but there’s a lot of great tips here for any integrator with questions about how to connect with customers online. In this presentation I was joined by Kendall Clark, One Firefly’s Director of Marketing & Sales, and Georgio Galaris, a Residential Marketing Associate at Crestron.
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Show Notes
SHOW NOTES
During this episode we discuss:
- The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.
- Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internet
- Why a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn what you can do to revamp your online presence.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.