AU #269: Founder of CharBett Strategies Discusses Why AV Manufacturers Need a Marketing Strategy
Welcome to Episode 269 of Automation Unplugged. Today’s show features Erica Carroll, Founder & Fractional CMO of CharBett Strategies. Erica is a returning guest, who was last on episode 262, for a special episode celebrating International Women’s Day. Erica has over 10 years of experience in the AV industry in technical, training, and marketing roles. She’s the Founder and Fractional CMO of CharBett Strategies, where she helps businesses in the AV industry develop tailored marketing strategies that are aligned with their overarching business goals. Erica's extensive experience in product marketing and training enriches her approach, enabling her to offer nuanced insights and innovative solutions to her clients. As a passionate advocate for the AV industry, she served a three-year term as AVIXA's Content and Learning Committee Chairperson and currently co-hosts the Women in AV podcast. Erica also plays a pivotal role in facilitating the annual Rosie Riveter Explores Pro AV fundraiser, which aims to close the gender gap in AV and introduce more girls interested in STEM to careers in the industry. We live-streamed this interview on social media on Wednesday, July 10th, at 12:30 pm EDT.
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Show Notes
SHOW NOTES
During our time together, we discussed:
- What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.
- Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.
- Why an early introduction to STEM is so important for getting more women in the industry.
I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.