#343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in September 2025 called “Get Rich Slow: How Integrators Can Win Trade Partner Relationships and Bigger Projects.” In this session, we dig into how to shift from being seen as “the AV contractor” to a trusted design consultant, and the practical, repeatable actions that help you earn trust, get brought into projects earlier, and ultimately win bigger work. During this conversation, you’ll hear from myself, Josh Christian, CEO of the Home Technology Association, and Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, who helped moderate the discussion.
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Show Notes
SHOW NOTES
We cover:
- Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partners
- How to use consistency, credibility, and branding to build trade relationships that actually pay off
- You’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic gifting
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to build trade partner relationships that lead to bigger projects and long-term growth.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.