#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget
This is Automation Unplugged and I’m Ron Callis. Our guest today on this Marketing Experts episode is Taylor Whipple, Chief Financial Officer here at One Firefly. Taylor has spent more than twelve years helping guide One Firefly’s growth through strategic, data-driven decision-making. In this episode, he combines financial insight with operational strategy to help integrators turn their marketing budgets into powerful tools for stability and growth.
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Show Notes
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they explore:
- How AV integrators can smooth out feast-or-famine sales cycles
- Why starting with revenue goals is the smartest way to set your marketing spend
- And how to measure ROI so every dollar works harder for your business
Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.