#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner Sony in November 2025, titled “The Big Screen Experience for Big Profits.” If you’ve been looking for a high-margin category that naturally pulls in more components, more design, and more “wow,” projection is still one of the best opportunities in the custom integration space. In this session, we focus on how dealers can sell more big-screen experiences and increase profitability along the way.
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Show Notes
SHOW NOTES
During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony.
We cover:
- Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls
- Why the Sony brand carries weight and how to use Sony’s “Lens to Living Room” storytelling to elevate your sales conversations
- How to actually market big-screen solutions using the buyer journey, smarter segmentation of your customer list, and the right channel mix to drive hand-raises
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.