#341: From First Touch to Final Sale: Marketing & Sales Collaboration
This is Automation Unplugged and I’m Ron Callis. This week in our marketing experts segment, we’re digging into one of the most important—and sometimes most challenging—partnerships in any business: the relationship between sales and marketing. To help us break it down, we’re joined by Stephen Edwards, Account Executive here at One Firefly. Stephen spent years running the AV division of a large electrical contractor before joining One Firefly, and today he helps integrators grow by connecting their sales efforts with the right marketing strategies. He knows firsthand how critical it is for these two teams to work in sync—and what happens when they don’t.
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Show Notes
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Stephen dive into:
- Real-world scenarios where sales and marketing either collaborate or clash
- How shared goals and open communication help both teams win
- Practical steps integrators can take this quarter to strengthen alignment
It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.
Let’s get into it—here’s Automation Unplugged with Stephen Edwards.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.