#347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in partnership with Lutron in October 2025 called “Owning Your Luxury Market: Strategies for Winning More High-Value Projects.” In this session, we dig into what it really means to serve the luxury consumer — not just by selling premium products, but by delivering an experience that feels thoughtful, elevated, and unforgettable at every touchpoint. During this session, you’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Marketing Operations Specialist - Residential Luxury, at Lutron Electronics.
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Show Notes
SHOW NOTES
We cover:
- What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove follow-up
- How to show up where luxury buyers are researching you online — including Google search, generative AI search, and social — and why unique, high-quality content and imagery matter more than ever
- Event and gifting strategies as powerful tools for deepening relationships with architects, builders, designers, and ultra-high-net-worth clients
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and explore how you can truly own your luxury market.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and home services markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au347