Your Dream Business

In this week’s podcast we will be talking all about launching your online product or service. I am going to talk you through all the different steps involved, and some of the key things that make the real difference in terms of the success of a launch. KEY TAKEAWAYS COVERED IN THE PODCASTLaunching an online product or service is a bit like baking a cake – you have to follow the steps and the process.This is not a quick win, it takes time.You need to create consistent content in the warm up phase so people can engage with you on a regular basis – you need to be known for your product or service.Start building your email list!Love your audience, keep showing up.You can launch a product or service through masterclasses, webinars, live videos, waitlists or challenges.You need to demonstrate what they are going to get if they then purchase from you – give them a taster.The day you do the webinar, masterclass or challenge, is the day you start selling.Start planning your launch 6 weeks in advance.Being live makes it easier to have that conversation whilst they are sat there and they also get to ask you questions.Create downloads and workbooks to add value.Consider your price point – you should offer a discounted rate for people to buy straight away. You could offer a payment plan.Open cart or closed cart – is there going to be a day where people can no longer join?Your sales page is SO important – there is a download on my website and a course in my academy on this subject.Consider why people didn’t buy – follow up with a survey for feedback.Don’t forget to love the members you already have.Review all of your steps before relaunching.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Launching an online product or service is a LONG process, there are so many different steps to it but I promise, if you have the drive and the desire to have an online business, it can be the most wonderful thing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuick launch - 04:00The warm up phase - 06:37The pre-launch - 16:21The actual launch - 22:58Post-launch - 31:28Retention and relaunch - 33:23Transcript below Welcome to this week's episode of the podcast. How are you doing? As I'm recording this, it's a beautiful sunny day. We've been so lucky with the weather and I am so, so grateful for having nice weather. I have to say it really does make a difference to my mood. So I am very grateful for the sun shining today and I hope the day that you're listening to this, the sun is shining too and I hope you're having a good day. Okay, so I want to talk today about something that I love. So when I started in marketing about 16-ish years ago, I did well basically over these 16 years, I have done so much marketing. There's probably not much I haven't done. The one thing I haven't done hands-on is TV advertising. We, I used to work for Land Rover, as you may have heard me say before, when I worked next to the people who did the TV advertising, but I didn't do it myself.But other than that, I've pretty much done everything and stuff that is no longer around. I used to do fax marketing, we still lot of postal marketing, whereas some of these things obviously we're not using now. And then some of the things I use today, I had to learn like everybody else because they weren't in my degree 16 years ago. So for me, as you know, it's a passion. I love every, every minute of marketing and I eat, sleep and breathe this stuff. But the last few years I've been very honoured to work with lots of business owners in a particular area, which I love and I want to dedicate today's episode all to that area. So I want to talk to you about launching. Now I have been very lucky over the years, like I said, to work with some amazing entrepreneurs and business owners to help them launch their online products and services.And I have done many, many, many launches, including many launches of my own and I have also spent a long time learning about them and buying courses and attending conferences and even doing a certification with lead pages in conversion marketing. So I know what I'm talking about in this, in this sector, and having done it for myself and for clients, it really has helped me fully understand the process and see what works and what doesn't. And what are some of those secrets behind a successful launch? Why is it that some do really well and others not so well? So today I want to talk you through the wider launch process. Now I want you to know that if you are not selling an online product, if you don't have a course or a membership, I don't want you to skip over this episode and think this is not for you.This is for sure going to give you something even if you don't have those online products. But if you do have an online product, then this is going to be music to your ears because I am literally going to talk you through all the different steps involved and some of the key things that make the real difference in terms of the success of that launch. And

In this week’s podcast I am bringing you an interview with the legend Dean Graziosi. Dean is a multiple New York Times best-selling author, an entrepreneur and an investor. We are going to be talking all about mindset and how Dean has got to be the success he is today.KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be in a different place in a year or 5 years from now, you have to start planting those seeds today.The only person you have to be better than, is the person you were yesterday.“The definition of success is going from failure to failure without losing your enthusiasm” – Winston Churchill.It is okay to fail!Success isn’t easy, but it’s beyond worth it.Share what you know and get paid for it.You have to be the guardian of your thoughts.Don’t regret your past mistakes, just keep moving forward.Keep on Innovating and implementing.It is down to you how you come out of this crisis.Whatever gets our attention, gets results.Identify what is truly important to you, and then say no to everything else.Make a list of things you are going to stop doing.Don’t let anybody dim your glow.Replace envy and anger with compassion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no such thing as an overnight success, but the opportunity is there if want it. You are choosing to better yourself and level up, and I know you are capable.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Dean - 07:37Mindset is everything - 14:05Marketing and mindset - 20:24Stand out moments - 27:48Levelling up your mindset - 33:03Thriving during a crisis - 35:43Commitment - 44:00Managing your time - 45:42What’s next? - 53:10Transcript below Hello and welcome to this very special episode of the podcast. So you might be sitting there thinking, why is it so special Teresa? Well, I've got an interview for you today that to be totally honest in my wildest dreams I couldn't have imagined doing this interview. But I want to give you a little bit of a backstory before I tell you who it is as to how it came about because it was kind of a little bit strange but wonderful. So you know that I am a little bit woo-woo now. I never used to be and my friends and family who have known me for obviously a very, very long time don't recognise that side of me, but I am and I just think, well, what's the harm in trying? What's the harm in giving this some thought or doing this thing? If it helps, then great.So the other week I was on a Zoom call with my good friend Biz Paul and we were chatting away about the podcast and I just happened to say to him, do you know what I could do with like a really amazing guest? Now, I have had some of the most amazing guests, so it certainly wasn't me sitting there going, I need someone good, I haven't. It was like, who on earth could I possibly go for next? Because I have had such amazing people. And if you're new to the podcast, you might not know that I've had Amy Porterfield, Pat Flynn, Jasmine Star, Tyler J. McCall, James Wedmore, Michael Hyatt, Mary Hyatt. Like honestly, I've had some really amazing, amazing people and so many more and I know I'm going to miss off the names and I feel terrible.But I was just sat there saying to Biz Paul, I can really do with like a really good guest, that'd be A's. I'm going to have, to have a think about who I could approach. Obviously Brene Brown is always on the list. And I'm working up a highway approach here. So anyway, I sit there and then 30 minutes later, I am not even kidding you. I promise you I'm not making this up. 30 minutes later, a DM came into my Instagram which presented this opportunity of this interview to me. Like if the universe wasn't listening to my conversation and trying to help me out, I don't know what or how that happened, but all I know is how very grateful I am for it and how I welcome even more of it to come.So let me tell about today's guest. Today I am bringing you an interview with the legend and yes I can say that because I think he is a legend, Dean Graziosi. Now, if you don't know who Dean Graziosi is, you're going to want to Google him for starters. But let me read you his bio because seriously, it's crazy. So Dean Graziosi is a multiple New York Times bestselling author. He's an entrepreneur and investor and he has started or has been involved with 13 companies that have resulted in over a $1 billion revenue. For 20 years Dean has been dedicated to delivering self education to those seeking transformation and success outside the normal path of traditional education.Recently he and get this, Tony Robbins. Yeah, their friends like, oh my word. Launch the knowledge business blueprint with a goal of making self-education viable for millions. It began with one of the largest online trainings in history with over 200,000 people live. Like could you imagine doing a webinar where you've got 200,000 people live watching you? He lives in Paradise Valley, Arizona and I was looking at Arizona and it looks amazing. I think that's on our list of

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible.KEY TAKEAWAYS COVERED IN THE PODCASTThe price of my academy is going up, forever! Now is your last chance to join at this amazing price.It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content.A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come!What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video.Make sure you include actionable steps they can follow along every day.It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part.Go live in your Facebook group to check in with everyone – this adds a lot of value.You could add in some prizes along the way and pick winners who are getting on well.Your sales pitch will be on the final day – you could do it on a Facebook live.Encourage people to join your live with exclusive content.Try to have a limited time offer or a discount to encourage people to sign up straight away.Follow up your challenge with onboarding emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!HIGHLIGHTS YOU SIMPLY CAN'T MISSEverything you need to know about The Academy - 04:05Why do a challenge? - 11:51How to set up a challenge for your business - 13:58Transcript below Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you.And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change.But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year I flew an awful lot. I think it was about 26 flights in total. We went to some amazing places and this year it's May middle of May and I've been nowhere and and that does make me feel a bit sad because travelling is something that we just absolutely love. However, I try not to dwell too much on that situation and as we speak, my garden is being renovated. Is that the right word? Renovated landscape is probably the more appropriate word. So I am very looking forward to very much looking forward to having that finished and being able to enjoy the summit in the garden at home. It will be wonderful even if I can't go to some amazing and I'm so desperate to go back to the States. I can't tell you.Anyway. So there's a couple of things I want to talk to you about today before we crack on with today's episode, which by the way is all about using a challenge in your business. And the reason I want to talk about this today is because I used one a few months ago and I am currently right in the middle of running another one. So I want to just talk you through how that might look in your business if you want to use a challenge cause they are very effective. But also I want to tell you about the Academy and about the fact that the price is going up. Now I know that the

This week we have a very exciting interview with the lovely Kira Hug, who is the co-founder of The Copywriter Club and the co-host of The Copywriter Club Podcast! We are going to be talking all about copywriting, particularly focusing on how to get the balance between the right kind of copywriting whilst still being authentic.KEY TAKEAWAYS COVERED IN THE PODCASTFinding your voice/identity. Look at your brand – Personality, Values and Advantage.Be honest about your personality, embrace your quirks!Your values (What you care about, what you fight for/against, what you stand for) will reflect in your messaging.Think about your advantage, what is your superpower? Everyone has one, so you need to identify yours!Check out what your competitors are doing – Understand how you fit into the space.Stand out from the crowd by talking about your quirks, they are what makes you, you!Being honest will help to build trust in your community and with your audience, as well as building rapport.You don’t have to be perfect, to be successful.People connect with you for lots of different reasons – give them different sides of you to relate to.Tell a story using chatty language in your emails – this can be the first paragraph or two to show a little bit of who you are and build that connection.Oversharing – there is a fine line! Decide what is important to you and if it is important for people to know more? Set those boundaries for yourself.Aim to build a community of people who do want to know more about you.Make sure you send a mixture of emails talking about you and about your audience and their problems.It is important to put yourself out there and let people know more about you because your audience needs to identify with you. You are allowing them to see what they want in their life, in you.Your audience get to know your brand personality through you sharing more of who you are, and they can then relate to your brand on a deeper level.Every time you share something, it should feel a little uncomfortable!Check in with your customers/clients – have a conversation while providing some value.It is important to know where you are in your sale cycle to see how much personality you should share.Show your customers/clients that you can relate to them and you do understand.Use your first sentence to really grab your reader’s attention – this could be a piece of who you are or something they can relate to.Signing off your emails – Best opportunity to showcase your personality. Keep it fresh and fun!Add your friends to your email list to keep that friendly tone.Your copywriting is one of the most important parts of your marketing, if you don’t have the skills, invest in a copywriter!There are lots of different levels of copywriters out there, with different skill levels and price points.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Authenticity is key. Many of us are in crowded markets, so our personality is the only thing that can really stand out. If you are putting yourself out there and being authentic, you are going to attract people that you like, and they like you! Remember, if someone doesn’t like you, that’s cool, there are plenty of other products and services they can go and buy instead!HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Kira Hug – 03:40Being Authentic – 09:03Embracing your quirks – 14:02The “Perfect” online space – 16:32Connecting with your audience via copywriting – 19:25Oversharing! – 23:33Putting yourself out there – 26:26How to get started with sharing more! – 32:20Converting your customers – 40:08Using a copywriter for your content – 50:50Transcript below Hello and welcome to this week's episode of the podcast. This week we have an interview, and I was really excited about this one because, basically, one thing that I tell you I am not very good at is copywriting. It doesn't thrill me very much. However, one thing I am really keen on is an authentic voice. So how to get that balance between the right kind of copywriting and still be authentic, can be really, really tricky. Which is why I had Kira Hug come on to the podcast and talk about this. So let me explain who Kira is, so Kira is the co-founder of The Copywriter Club, and the co-host of The Copywriter Club podcast. She's also a conversion copywriter specialist, and has a proven driven launch copy.So, basically, she's worked with the likes of James Wedmore and [Ritmore Reddy 00:01:25] and helped them write their copy for their launches. And as you know, I have been in some of James's programmes, and therefore, very possibly, read what Kira wrote. She helps small business owners package their weird, following her signature Weird Trifecta Framework. So what I really liked about her is that she talks about you talking in your authentic voice and showing your personality. So often, when you can think about a copywriter, it can sometimes sound and feel a little bit ... almost too perfect, or just like it's been copy written. And one thing that

In this week’s podcast, we are going to be talking all about hashtags! We will be covering: what they are, why you use them, how you can use them to find new followers, how you can use them to attract followers, which ones you shouldn’t use, where you should put them and how many you should use!KEY TAKEAWAYS COVERED IN THE PODCASTA hashtag is a word you use to collect together people who have a common interest or theme.Hashtags are great for events because it groups together all the content from everyone who has attended.Hashtags can be used on Instagram, Twitter, LinkedIn and Pinterest.You can have up to 30 hashtags on Instagram – try to use between 20 and 30.It is recommended you use up to 2 hashtags on Twitter and up to 5 hashtags on LinkedIn.You can put your hashtags in your caption or in the first comment.Try to leave a space between your caption and the hashtags using a hard return or dots.Create groups of hashtags for different categories (eg. Travel, family, fun times, books).Save your groups of hashtags to your notes to use again.You need to use relevant hashtags and not the same ones over and over.Use around 5-10 hashtags that are very relevant to your image, then use 20 more general hashtags.Don’t use many hashtags that are too big or too small/niche – people won’t find you. Try to use hashtags that are over 1,000 but under 1 million.Research hashtags on Instagram by using the search function – start to type in a word and it will come up with suggestions and how many people have used that hashtag.Try to think about the hashtags your ideal clients or customers will search for.Look at what hashtags your competitors are using.When coming up with your own hashtag – try to keep it really simple and easy. Check to see if other people are using that hashtag – check it hasn’t been used inappropriately or being used actively all the time.When a hashtag starts to get really popular, you then get spammers who use that hashtag for posts that have no relevance at all. At this point, Instagram then makes the decision to dumb down that hashtag and the effect decreases.Try to avoid using banned hashtags.On an Instagram story, you can use up to 10 hashtags.You can hide your hashtags on Instagram stories by shrinking it down or changing the colour to the background.You can use hashtags to search for content.Follow a hashtag if it is something you are interested in or something your customers might be using.Hashtags are linked so if you click a hashtag it will bring up more content surrounding that topic.Look at your Instagram insights – it will tell you how many impressions you have got through your hashtags! You may be surprised.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hashtags can be really useful for not only finding new followers, but also to find out what your followers are using and looking at.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a hashtag? - 01:39Where do you use hashtags? - 02:15How many hashtags? - 02:45Using hashtags - 04:12What to hashtag - 07:18Hashtag research - 11:38Using your own hashtag - 16:05Banned hashtags - 17:14Using hashtags on Instagram stories - 18:51Other ways to use hashtags - 22:08Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are things? I hope you're having a good start to your week. If it's Monday, of course. If it's not, then I hope you have a good day. Uh, okay, so today I'm just going to jump straight in with some content and tell you what this week's episode is going to be all about. Now quite a few weeks ago. Probably way more than I'd like to admit. I talked about hashtags on a podcast and said, I'll do an episode about it. And then one of my Academy members obviously listened to that episode and went, where's that episode about hashtags? I can't find it. I was like, Oh, that's because I haven't done it. So today I'm doing you an episode all about hashtags. I'm going to explain what they are, why you use them, how you can use them, find new followers, how you can use them to attract followers, which ones you shouldn't use, where you should put them, how many you should use. What is a hashtag? So we are going to cover off everything to do with hashtags. So let's get going. Okay, first off, what is a hashtag? So basically a hashtag is a word that you use to collect together, people who have a common interest or theme. So for instance, a really good use of our hashtag is at an event. So if you're going to an event, they sometimes have a hashtag for that particular event and therefore you can see what other people are posting about the event. When you post, you could use that hashtag, but basically all it's doing is bringing together people would that common interest. So there's nothing more confusing about it than that. It's just a word you use to find other people who like the same thing as you do. Where do you use hashtags? So where do you use them? Well, I'm going to be specifica

This week’s podcast is an interview with the amazing Mark Schaefer. Mark is a globally recognised author, speaker, podcaster and business consultant who blogs at Grow – one of the top FIVE marketing blogs in the world! At the time of the interview, Mark had actually been diagnosed with coronavirus 17 days prior. We are going to be talking about how it affected him, but also his content and how he is adjusting in this time we are in.KEY TAKEAWAYS COVERED IN THE PODCASTWe have to reframe our business and our strategy based on what is going on right now.Are you relevant in this moment?Pivot your content – some content you may have had planned may now seem irrelevant.The world needs you to teach something different right now.Make sure your content is meaningful and helpful.We constantly have to reassess what we are posting and read the room. Make sure you keep thinking about how your audience is feeling and what they are going through right now.Ask yourself, what do your customers need RIGHT NOW.Maslow’s hierarchy of needs – many of our customers are likely to be at the bottom level right now.If your product or service is aspirational, this may not be the right time to be selling, but you can still keep marketing your brand.At this time, your brand is more than the short-term sales.People will remember what you do during this time.It’s all about survival right now and what we can do to help.People who are “known” means having the reputation, the authority and the presence to get your job done.If you are “known”, you have a permanent and sustainable competitive advantage.If you have some down time right now, you need to be working on this concept of being more “known” and building your personal brand.Never take your audience for granted, you need to continue to be a leader.Think about what your purpose is right now, be brave and use this as an opportunity.Inspire your audience, and help them in a positive way.Be gentle on yourself. Just because we have the time and the space, doesn’t mean we emotionally feel like doing it.The biggest goal we can have right now is to arrive and be there in one piece when this is over.We need to focus on the little things such as staying healthy, taking care of relationships and comforting and nurturing our children.We don’t have to be remarkable right now.This is a period in our life where it is not like it’s ever been before, so we can’t be hard on ourselves!Reframe this time as a complete reset.We are not that far away from the world exploding with joy! We will appreciate all those little things we once took for granted.It takes time, work and patience to build your personal brand.Manage your expectations, you can’t build a business overnight!There is no magic button to success – consistency is key.You need to become a habit in people’s lives so they look forward to what you produce.Consistency is more important than genius.We are all in industries where it is competitive, so we have to keep going!Just because someone is doing it one way, doesn’t mean it’s a particular style that really works, they have just found what their ‘tribe’ likes to see. You will find what your ‘tribe’ likes too.You don’t necessarily need to be an expert in something to be known.Show your journey to your audience, no one starts out as an expert but we can all learn!We have an opportunity right now to really work on our brand and become a legendary. We could do something in this crisis that people will never forget.We have an opportunity to do something that can create loyalty that lasts forever.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We can continue to show up during this time to our customers and our audience, by being helpful and relevant through our content. The best way is always to be authentic, although it may take longer, it is definitely the way to go.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mark - 01:58Mark’s coronavirus experience - 05:58Adjusting your marketing strategy - 10:35Meeting the needs of your customer - 14:09Your brand over sales - 16:39Being in the public eye during this time - 21:09Being gentle on yourself right now - 27:20The positives of this situation - 31:06Playing the long game - 33:38Building your brand - 36:54Your competition - 38:35Becoming “known” - 41:35Becoming a legend - 43:10Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? Okay, I think I told you last week that it was going to be a solo-episode this week and to be honest, it feels a little bit like we're flying by the seat of our pants because basically what happens if you don't know how the podcast works or how I do it, I batch content, so especially with interviews because obviously I need to make sure I know we've got interviews coming, who we've got in. Sometimes if I've got someone amazing coming on, I have to wait awhile for them to find a space in their diary. So what I try and do is I'll say I plan out quite far ahead in advance, but the re

On this week’s podcast I am interviewing the lovely Steve Dotto, who is a well-known speaker in the social media space. Steve is the business owner of Dotto Tech, but his career actually started in television. Steve creates a crazy amount of content, so I thought he would be the best person to talk to us about video content creation. Key Takeaways Covered In The PodcastCreating content is about creating a conversation.Our audiences are getting far more sophisticated and demanding.People want intimacy with a content creator – feels more personal.Your audience want access to you, so they feel more connected.Your audience doesn’t judge you, they want you to succeed.Not everything has to be polished and perfect.Give yourself the same grace you would give others – we all get imposter syndrome sometimes!Listen to what your audience asks for and be guided by them.You want to create content for an appreciative audience.Creator burnout is a big issue – Don’t over-do It, make sure you give yourself a break if you need one.There are lots of different platforms and types of video content you can put out – Audio Podcasts, Video Podcasts, Live Streaming on YouTube/Instagram/LinkedIn, Webinars, Recorded Videos.When people watch your video on YouTube, they are watching with intent.People who click your video on YouTube are interested in hearing what you have to say, this is your chance to start building a relationship!Recognising which platform you are creating your video for is key.If you are going to live stream, you have to create an intent for people to come and view it.Video is not just “putting it out” – it needs thought behind it.Think of YouTube as a search engine.You don’t have to put your video on every single platform, just the platform it is most suitable for and will be most received.When we create content, we create it for search, not for subscribers.You could use your extra time right now to start creating some video content for your community.You could start with a video call to some of your loyal customers/clients.If you’re not engaged in a conversation with your audience, you won’t become a craftsman.Sharing your insight via video will allow your passion to come through and help to tell a story.You need to keep posting and being consistent.Success may not come straight away but don’t give up, keep going and putting your videos out there.Consistency is the key to building your audience, you have to keep showing up.Don’t compare your metrics to other people.We all have our own community, it doesn’t matter what the size. They are turning to you.Create videos that will help your community with their needs.Take it right back to basics.Advice from Steve – You CAN do it! Embrace failure, take a chance, if it doesn’t work, learn from it and move on!The one thing you need to remember above all else…When we start anything, we are always going to be the worst we can be, which means we can only get better from there! So try it, get started and then improve as you go along.Highlights You Simply Can’t MissAn introduction to Steve - 03:01Understanding your audience - 12:35“Perfect” content - 15:15Tired of creating so much content? - 20:00Which platform for what content - 26:25Live streaming - 30:33Influencers - 34:15Getting started with video content for your business - 37:45Building an audience - 43:25Creating videos for your community - 48:41Advice from Steve - 51:18 Transcript below Hello there, and a super warm welcome to this week's episode of the podcast. How are you doing on this very fine ... Hopefully fine Monday morning, or afternoon, the following day, whenever you're listening to this. I'm just going to jump straight into this episode today, because it's an interview, and it's such a good one. Now, I say this all the time, but I do genuinely mean that. This one was so cool, because basically this week I'm interviewing a very lovely guy called Steve Dotto.Now, Steve, if you're in the social media space you will probably know from Social Media Marketing World. He speaks a lot, he's very well known in this space. But Steve and I were both meant to be speaking at this year's Atomicon, which was an in person event happening in Newcastle. Of course as we all know, all in person events have been cancelled for the time being, or were at the point of recording this. So Steve and I weren't meeting in person, which was a real shame. We have met before actually, very briefly. But we ended up doing, or will end up doing the event online, so we're still doing the event for Atomicon, which I'm very much looking forward to, but it's not going to be an in person event. Anyway.So I wanted Steve on the podcast, because like I said, I've seen him around for a bit. I know he's very good. Steve creates a crazy amount of content, and I'm really conscious that actually, there are lots of people out there at the moment who maybe are using their time at home, or have used their time at home, to focus on creating conten

This week’s podcast is all about taking your business online. I thought this would be a good topic for two reasons; Firstly, where we are right now during this pandemic means a lot of people can’t do their everyday business. Secondly, I think a lot of people are realising that they need a bigger presence online, whether they sell online or not. We will be covering the key things you need to be doing to have an online business. KEY TAKEAWAYS COVERED IN THE PODCASTIf you can take your business online, it is a good way to keep income coming in during this time.If you can’t take your business online, can you teach it?Even if you can’t make money from your business right now, you can still create content.Keep people engaged on your social media platforms and stay on their radar.Give people something that they need right now through your marketing.You need to set up an online presence where people can find you (If you don’t already).There are lots of options for creating an online presence, including social media, website, landing page, sales page or a checkout page.You need to be consistent with your content.If you have the energy, use this time to get the things you never normally get chance to done or have been putting off.Content ideas – Blog Posts, Social Media Posts, Record Podcasts/Videos.Your customers/clients will come back when this is all over but they do need your help doing it themselves right now.Giving free advice/hints and tips will keep you in front of your audience ready for when you are up and running again.You need to be building your email list from today! Check out my previous episodes on building your email list using a lead magnet.You will need some kind of system to help you deliver your online business.If you offer something that can make a difference or solve a problem to your customers/clients and charged for it before then of course you should be charging for it during this time.Giving something away for free doesn’t always do you or the person receiving it a massive favour – when there is no investment, they are not invested.If you give someone something for free, they will never want to pay for it!You can tweak and change your offer during this time – such as a discounted rate or a shortened time offer.Think about coming from serving, not selling. If you have something out there that can make a difference and solve a problem, it is not wrong to try to sell it.We need to keep the economy moving right now.Ideas of how to make money right now - Sell tickets to a raffle for your services when things are back to normal, start a waitlist for your clients – ask for a deposit to secure your place, sell a product.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Just because you can’t work in your business as normal right now, does not mean you need to stop marketing and earning an income. This isn’t going to last forever, so we just need to adapt the best we can right now to do what is best for our businesses and come out the other side of all of this!HIGHLIGHTS YOU SIMPLY CAN'T MISSCan you take your offline business online? - 03:00Ideas for businesses that can’t be taken online - 05:16Setting up your online presence - 07:58Content Ideas - 09:04Building your email list - 11:55Technology - 13:30Should I sell right now? - 15:29Ideas of things you can do to make money right now - 22:21Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are you managing still during this time? So as I'm recording this, we have been in lockdown about four, this is our fourth week and I have to say like I started off absolutely fine because I worked from home all the time. I'm very used to being in the house a lot. As I've said before and on previous episodes I would like go days and days and not leave the house and not even realise. But I think there's something obviously very different. And if you didn't catch last week's episode, episode 113 do go check that out with Mary Hyatt cause we talk about how to manage during these times. But I think there's something very, very different about having everybody else here. And yesterday I think it was the first day that I really felt like I needed to get out of the house.I needed to get some of my own space because it was just getting all a little bit too much. So, but other than that I, I'm doing all right. I think I'm doing fine. I'm still cracking on with work, got lots to do in fact feel busier than ever, which is kind of odd but enjoying it all, which is good. So, uh, happy I've got that. Keep me focused, which is nice. So this week I wanted to share with you an episode about taking your business online because last week I did two live masterclasses, lots and lots of people attended. It was really good fun and basically talked through, Hey, you could take your business online now this is coming from kind of two places. Place. Number one is very much to do with where we are right now in the world

This week we are welcoming back to the podcast, my wonderful friend Mary Hyatt. For those of you who don’t know, Mary is my coach and she has also become one of my closest friends. We are going to be talking about what we can all do during this crisis, to hopefully bring you some comfort and support. KEY TAKEAWAYS COVERED IN THE PODCASTWe are all experiencing something collectively – Everything feels very “off”.Our batteries are being drained – emotionally and mentally.We respond to stress in lots of different ways – Denial, Over-eating, Over-drinking. This is all about distracting ourselves from what is really going on.There are also other ways we respond to stress which can be highly emotional – Hyper Sensitivity, Anxiety, Depression.We are processing so much more information right now, it is understandably draining!Don’t expect as much from yourself during this time.Comparative suffering is adding shame and judgement whilst thinking about what you are feeling.We are all allowed to feel how we feel during this – This could be emotions such as Overwhelm, Exhaustion, Anxiety, Grief.We can only extend to others, what we are giving ourselves.There is not any “right way” to go through this.You get to choose what you do during this time, no one else.Be gentle and compassionate with yourself.We need to continue to bring in income the best we can right now.Think about how you can meet needs that are there and add value to people.You need to connect with people on a deeper level right now.Value yourself, you have skills that can make others thrive. Recognise that you have information that other people wish they had.Find meaning and purpose in the midst of all of this.You are in control of how your mind interprets this. Try to think “What can this make possible?”Look for the good things in every day. Be grateful for absolutely everything you have.Shifting the focus on what we have, multiplies it.Journaling – Write it down and then flip it so it comes from love instead of anger.Get out all of your feelings on paper – You can just throw it away or burn it if you want to.Utilise these free tools!Give yourself permission to rest, nurture yourself and ask yourself “what do I need?”THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Be gentle on yourself during this time, don’t put pressure on yourself to be achieving things just because you are being told you need to, whether that’s because other people are saying it or you may be telling yourself. You are allowed to feel anxious, angry, depressed, frustrated right now and it is okay if you can’t quite function how you normally would. But remember, this will not last forever.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mary Hyatt – 04:38The impact of the pandemic – 07:53Comparative Suffering – 21:05Expectations – 25:55Selling during this time – 33:43Tools that can help you – 45:15Transcript below Hello, and welcome to today's episode of the podcast. How are things going? You know what? I so genuinely mean that, because this time is so crazy tough for us ll, for lots of different reasons. I'm going to jump straight into today's episode, because today I decided to bring back a previous guest. Now, I thought this was the first time I had done this, but it actually turns out that Biz Paul has been on twice. Although technically, the second time he came on, he interviewed Paul and I for episode 100.I think this is technically the first time I've had someone in that I've interviewed twice. So, I would like to welcome back to the podcast, my very beautiful, wonderful and smart friend, Mary Hyatt. As you know, Mary Hyatt is my coach, and has been my coach for some time, and I am very lucky that I now get to call Mary my friend, and we get to spend time with her in Nashville, or we did before all this happened, and she's been over here in the UK to see me.Honestly, my husband and I love her and Bentley dearly. The fact that, A, she's a friend is one thing, two, she's my coach is another, but three, she honestly is so very smart when it comes to dealing with times that are tough. Mary has helped me through more things than I care to remember during the time that we've worked together. So, there was no one better to have on to talk to you guys to help you through this time.Obviously, I've done a few different episodes. I did the motivation one, and I did the one that was kind of the special one just to say I am acknowledging it. But, today I wanted to bring Mary on, because actually if anybody can help me through these tough times with some good practical advice, and some gentle love, then she is the woman for the job. That's why I've brought her on. I'm going to not go on any longer. You know who Mary is. I'm going to link up to her in the show notes. She's truly wonderful. You need to check her out. I hope you enjoy today's episode, and I hope it brings you some comfort and some support.Please do come and tag us both in, because I want Mary to see the difference sh

This week we’re going to be talking about how we can motivate ourselves during these times to make sure we are still being as productive as we can. We are going to be focusing on personal development, and I am going to put together all the things I have learnt from various books (because I read A LOT!) and put them all together to give you all some tips on how you can manage your time better, and stay motivated!KEY TAKEAWAYS COVERED IN THE PODCASTWrite your goals down for this quarter – Be realistic considering the situation we are in, but do push yourself. Aim for 3-5 goals.Don’t use this situation as an excuse!We need to work smarter and harder during this time.What will you do each month for the next 3 months to help you achieve those goals? Be specific!Join my academy – Members are all benefitting right now from weekly coaching calls and the support we all give each other.Get out of bed – Set a time for every day.Get yourself ready every day as if you are going into the office or out to work.Have a structured morning routine that you stick to every day.Plan your day – What are you going to do? What 3 main things do you want to achieve in that day?Start on the hardest thing first – Once you’ve done it, it’s done!If you are not accountable, it is so hard to motivate yourself. Decide who is going to hold you accountable (Friend, Colleague, The Academy etc..)Think about who are you doing this for? When you lose motivation, think of them!Journaling can help get everything out of our head so you can get on with what you need to do.Imagine exactly what your day is going to look like before it has started.Time yourself – Set a timer for each task.Watch, listen or read something that motivates you.If something resonates with you, print it out or put it as your screensaver!Give yourself a reward. Have something to look forward to when you have finished your tasks! (A bath, a nice dinner, a film etc..)THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not going to go on forever. We have two choices, to either fall into it or try and make the best of a bad situation! Let’s use this time to the absolute fullest!HIGHLIGHTS YOU SIMPLY CAN'T MISSSetting your goals – 04:01The Academy – 09:25Practical things you can do every day – 11:24Journaling – 20:01Meditation – 22:45Time yourself – 24:21Watch, Listen or Read – 25:11Have a reward – 26:46Transcript below Welcome to this week's episode of the podcast. How have you been? How's your past week been? And you know what, I'm always interested but I am really genuinely interested to see how you're getting on because I'm actually recording this a week before it's coming out to you guys. So today is Monday the 30th of March and this is due out next Monday. And honestly everybody I've spoken to today is really struggling and they're finding it really difficult to get the motivation to do the work, which is really I guess really is an unsurprising in one way. Obviously if you're listening to this out of time, we are right in the midst of a lockdown so we'd been told you've got to stay in our houses because obviously the coronaviruses is around and we having to be in our houses all the time, which actually for me is not that different because I work from home.I spend a huge amount of my time here and I guess I thought it would feel no different at all, but I guess the problem is one, my daughter's not with me currently, she's at her dad's. We're going to do every two weeks to make sure that if there are any symptoms that we can see them before we hand her back over two, I like to go out on a weekend and in fact on a weekend we don't cook. We pretty much eat out most meals. We, sometimes do a Sunday roast sort of dinner on the Sunday, but most often we are out and we really enjoy going to restaurants and eating out and doing nice things. So I've definitely missed that this last weekend. And I do think that sometimes when you do nothing you feel even worse for it. So if you're busy doing stuff and you're going in and out and you've got things to do, then it can make you feel better.But what's really odd is, like I said, everybody today is feeling like I am done in and I am seriously lacking motivation. So this obviously is the same for me. I feel the same as you guys. Like I said, I am really missing having that time out of the house even though I don't have a lot of it out so today I decided after kicking myself firmly up the backside to get my own work done and to get my own motivation back. I decided that I'm going to do an episode on exactly that, on how you can motivate yourself to make sure that during these times we are still being as productive as we can. Now I know I talked about things that you could do in a few episodes ago when uh, it was a bit of a special episode cause that came out on a Thursday, but basically I wanted to specifically talk about the motivation side of it rather than you can look at your website, you can create a lead magnet, that sort of t

This week we’re going to be talking about SEO – Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO!KEY TAKEAWAYS COVERED IN THE PODCASTSEO stands for Search Engine Optimisation – the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google.Google has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites.Most people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility.Making one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%!SEO is NOT dead! It is still very important.There are two types of key words – Educational and Transactional.You can find out how people are finding you and what they are searching for by using free tools such as Google Search Console.Domain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is.You need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy.There are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), give a quote about the latest news on another website and digital PR – fun ways to get people talking.Make sure your blog title is click worthy and answering something that people are going to search for or something that people don’t even know they want yet.You can research what people are looking for through Google AdWords.Make sure all your subheadings in your blog are optimised too!Is there some added value you can add to your blog compared to those that are already out there? Such as a video, more images, more information.Give people a reason to stay on your site longer and go to other areas after they have read your blog post, or even convert!Make sure your images are no bigger than 100kb as this can slow down your page speed.Name your image something relevant, add alt text (alternative text) that describes that image.Metadata is the information that displays in google – you can decide this! Make sure your title is 60-70 characters long, optimised with key words. Description 120-160 characters, use key words here too!CTR – click through rate. This will depend on the quality of your metadata.Test your title tags and metadata using Google Analytics.SEO for your podcast – show notes and transcripts for google to be able to understand. Work out what key words your podcast should rank for and optimise elements on that page.Schemer – code that tells google what that content is – Use Google Tag Manager.Share your podcast on other channels to promote it but also adds links.Sentiment – reviews – google takes this into account.Don’t delete products or pages without knowing the consequences! 404 error pages will occur (bad user experience).Optimise your URLs – think of keywords.Update your SEO as an ongoing task – google is always changing its algorithm.Keep an eye on what your competitors are doing.Test and measure what you are doing/using.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You don’t have to be an SEO expert but there are a lot of things you can do and a lot of tools you can use in order to make a difference. Plus, you can always go over and listen to Sarah and Hannah’s podcast if you want to learn more about anything we have discussed today.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Sarah and Hannah – 07:10What is SEO – the basics – 12:27The myths of SEO – 18:25Educational vs Transactional keywords – 25:25Tools you can use to help you with SEO – 28:02Links – do I need them? – 37:08How to help your blog SEO – 46:14Adding images to your blog – 49:14Metadata – 51:46SEO for podcasts – 55:09What NOT to do – 1:01:08Transcript below Hello, and welcome to this week's episode of the podcast. How's your week been? Okay. You know those jobs that you put off, all the time? And you think, I'm definitely going to get around to that, I'm definitely going to do that when I have more time? Well, today's episode might inspire you to get on and do one of those jobs, because today we are talking all about SEO. That's right, you heard correct, searc

This week we’re going to be talking about one of my favourite topics - lead magnets. Although this is something that I have covered on the podcast before, it was an incredible 108 episodes ago and, in that time, things have definitely changed. Not only that but having just finished a list building challenge, I thought now would be the perfect time to revisit the topic with both new and existing listeners.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is when you are offering something to ideal customer that they will want and in return, they will give you their email address.If you’re in the knowledge industry, you can give away guides, checklists, a video series, tool kits, reports, mini courses, digital downloads, e-books or free trials.If you’re in an industry that requires you to sell a product, you can give away offers, discounts and competitions. You may also want to consider using your knowledge in the industry in which you sell a product and instead, give that away instead. Whether it’s a how-to or a guide, you can give away valuable information you have learnt throughout your time in the industry.If you are running a competition, you need to think about how you’re going to make it only appeal to your ideal customer. After all, you don’t want people on your list is they’re not your customer.If you’re promoting to an audience that don’t know you well, you need to think about how likely they are going to invest time in you. Because of this, you should keep your lead magnet short and sweet when you’re first starting off.Your lead magnet needs to be low investment for those that download it.When you create your landing page, you need to keep the questions to a minimum. A name and email form are all you need.Your lead magnet needs to answer your customers pain point and needs to show that you’re an expert.Make sure what your offering is good. If it’s not, those that download your lead magnet will be disappointed and are unlikely going to become customers.If you have a podcast or a blog, you may want to consider offering content upgrades.Once you have created your lead magnet, you need to post it as many times as you can online. Post it on social media, put a banner on your website and write it in your email signature.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the main reasons to use lead magnets is to get people to sign up to your email list, as it’s important you’re building this in any way that you can. On top of that, but it allows you to start building a relationship with a potential new customer.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is A Lead Magnet and Why Should You Use Them? – 05:00What Should You Give Away as A Lead Magnet? - 09:00Promoting Your Lead Magnet - 14:18Things to Think About When Creating Your Lead Magnet – 16:40Content Upgrades – 20:19Getting People to Sign Up For Your Lead Magnet – 22:45Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How is your Monday morning? If you're listening to this on Monday, which of course you may not be, so whatever day it is, I hope you have a good day. Okay, so this week we are going to be talking all about lead magnets. Now I know we've done an episode on this before. It was actually episode two and I urge you not to go and listen to it because I had a quick listen to it before I recorded this one because I wanted to see what I included in it and to see if I could come up with enough stuff to make it worthwhile doing again and I decided to because one things move on and change and new ideas and strategies come out and two, that episode was so short, it was like nine minutes and I swear sometimes my intros are longer than nine minutes and also the way it was recorded and please don't go back and listen to it if you haven't heard it is so different to how I record now.And you know what's really interesting is it sounds a lot posher I think my voice has changed and I think I have relaxed and actually just generally in life. I think I probably used to be a bit posher than I am now. But the second thing is it just sounds a bit kind of, I don't know, what's the word? Stiff. That's the word I'm trying to think of because you can tell that I've stopped and started and stopped and started and I have to say pretty much all the podcasts I do now, I literally just talk at the microphone on my own, like a slightly crazy person and then I just send it over to Phil who edits it and he'll just literally take out a really bad sort of, Oh maybe. I don't think it takes a lot to be honest. I think if I really messed up I would delete it.But he tends to just like love like the balance or you know that sort of more techy side stuff and then put intos and outros on and sews it altogether and that cool stuff. But we're very authentic as you know. So I just thought it was totally worth me reading this one again. The other reason I wanted to talk about this right now is because we have just come off the back of doing

This episode is going to a be a little bit different, however I wanted to address the situation at hand. Things have been a little overwhelming and the world is now in a very strange and unique place. Although I don’t usually post episodes midweek, I wanted to have a chance to talk about what is going on and my thoughts surrounding the current situation. I’m also going to touch on a few personal tips when it comes to responding to adverse situations as a business.KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to mention that I batch content and in future episodes that I have going live over the next couple of weeks, there is no mention of Covid19, because at the time we didn’t know what was going to happen.Try to step away from your news feed as often as you possibly can. Although you can’t ignore it, spending your whole day looking at what is going on is going to have a negative effect on your mental health.Working on what you’re grateful for is a great way to help when there’s a lot of negativity around.Stay as routine as you possibly can, especially with the things that you can control. Wake up at the same time, eat dinner at the same time etc.In times of panic, people will turn to those that appear to be steady.Be gracious and gentle with people that may be struggling, especially when it comes to their business.You have to do what is right for your business in times of adversity.We don’t know how long this is going to last and when we return to a state of normality, you’re still going to need to run your business. Although you may not want to launch anything brand new during this time, you still need to think about how you’re going to maintain aspects of your business.Are there things you can be doing in your business that could help you in the future? Whether that means working on your SEO or scheduling your social media content in advance.If you are scheduling social media content, you may want to schedule it for a couple of months in advance, rather than straight away.Supporting your community around you is important.If you are running an ad or a campaign that you cannot change, don’t take your results too seriously. The world is in a completely different place right now and you can’t take things as read.Find new and creative ways that you can turn up for your customers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Remember to take care of yourself as much as you possibly can. Your health is incredibly important.HIGHLIGHTS YOU SIMPLY CAN'T MISSMindfulness in Adversity – 04:20Your Business in Adversity – 09:30Transcript below Hello and welcome to this slightly different and unique episode of the podcast. Now you're probably wondering why am I releasing an episode midway through a week when normally every Monday is when you get to hear from me. Well this week I guess is a little bit different and I thought it was probably best if I come on here and have a really quick chat with you guys just to kind of give you a bit of a heads up in terms of a few thoughts I'm having and also in terms of things that I think might help you. So obviously, you know right now, no matter where you are in the world listening, I know we have lots of people from all over the world listening that the coronavirus, and I don't want to say the C word, but I've had to uh, has hit us with an absolute force.The world is in a very strange, unique place that it wasn't in a few weeks ago and I just wanted to, I guess like said, come on here and give you a couple of thoughts, but also give you some good positive stuff. Hopefully that will help you out. And I was really conscious, I didn't want it to feel like I'm jumping on the bandwagon, but like, so I'm doing this for a couple of reasons. Reason number one is I batch content. You know that I do episodes a few episodes at a time and I've already recorded episodes ahead of this one. And obviously in those episodes, I make no mention to the sheer fact that this thing's going on. So it didn't want you to think that I was so rude or I was ignoring it because I'm obviously not. But I wanted to explain why you might hear me not say anything or I might not reference it.And it's because we've had those recorded already. Well, obviously there's nothing sensitive in those. If I thought there was that might upset people, then obviously I would remove them. But they're just normal episodes of me sharing tips, tools, advice, and me bringing on awesome guests who talk about cool things. But the reason I wanted to do this episode is because basically I'm just gonna talk a little bit about it and then I'm basically gonna leave it and you're not going to hear me talk about it again. But like I said, I didn't want you to think that I was. So, um, what's the word that basically I just didn't want to talk about it or that I was ignoring it because obviously it's a massive thing, our business. So what I really wanna talk about today is how in adverse situations like this, how we can manage as

This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simpler your message is, the more people will remember it and take action.When it comes to LinkedIn, you need to trial and error what works best.Even if you talk about a variety of different topics, you need to ensure you have that ‘one thing’ that everyone knows you for. This should apply to all social media platforms.Invest in relationships as much as you possibly can. Although you need to put sales content out, building relationships is much more important when it comes to LinkedIn. Whether it’s publicly or using direct messaging.LinkedIn doesn’t just have to be for those that are B2B.You have a smaller reach on LinkedIn so the organic reach is better than any other platform.LinkedIn posts have a lifespan of around 2-3 days.If you write an article on LinkedIn they will be indexed by Google. You should be aiming to create both short-form and long-form content on your platformDon’t put links in your post right away. Post your content, wait a few seconds and then edit your post to include the link. This is known to give your post much more reach.Document posts are more likely to be boosted by LinkedIn, so make sure you’re using these every now and again. If you use document posts, you need a clear call to action.A great statistic to monitor is how many people are visiting your profile page, as this is a one big sales page for you and what you do. One of the best ways to do this is to switch to follow first.When writing your headline you should follow a 40, 60, 20 rule in terms of characters. The first 40 characters should be interesting, the next 60 should be informative and intrigued. This will get more people to click through to your profile.Don’t use more than three hashtags. Make them a mix of personal brand hashtags and popular industry hashtags. Put them at the end of your post.Tag yourself at the end of your post for up to 28% more visibility.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be in the conversation long enough for people to start remembering your name. You can’t just start posting on LinkedIn and expect it to work. You need to show up and have clear branding.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing John Espirian – 04:59Becoming Seen as A LinkedIn Expert – 12:30Investing in Relationships - 20:30Why Should You Bother with LinkedIn? - 22:56The Basics of LinkedIn - 24:53How to Ensure Your Posts Are Seen – 30:00Using ‘Follow First’ – 39:50Other Important Points to Consider – 45:19Transcript below Hello, and welcome to this week's episode of the podcast. How are you? How are things going? At time of recording this episode, it's a very rainy February day, so I'm hoping by the time you're listening to this, it's kind of mid-March and the sun might be shining. Let's hope so. I am desperate for the spring to come and to have some nicer, warmer weather. That's why, in Episode 100 when we talked about we wouldn't want to move to the States. That's one of the reasons. Wouldn't it just be lovely to wake up every day and the sun to be shining? Honestly, I think it puts us in such a better mood, so much nicer mood. Okay, this week's episode is an interview. It's with the really, really lovely John Espirian.John and I had followed each other on social media for quite some time, but we met properly for the first time at Cambridge Social Day when I was keynoting Cambridge Social Day and he was speaking there as well, and he talked about LinkedIn. I love it, and I don't know about you, but I love it when I do an episode of the podcast or when I meet people or I see people and they teach me something. Because, obviously, I'm in this world a lot. I do a lot of stuff in this world. I know lots of it. Obviously, or otherwise people wouldn't pay me. You wouldn't pay me to do the academy and you wouldn't listen to the podcast, so I obviously know lots and lots of stuff, but I do enjoy learning from people and them telling me things that I don't know. This is exactly what John did.John describes himself as the relentlessly helpful technical copywriter and author of Content DNA, formerly a Microsoft Mac MVP and director of The Society of Editors and Proofreaders. Gosh, that's a mouthful. And John writes business-to-business web content to help clients explain how their products and services and processes work. Basically, he's a technical copywriter. Now, that in itself is a hell of a skill. Well, first off, copywriting is a real skill. Then to be a technical copywri

This week’s episode is a solo episode, focussing on why social media isn’t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it’s important to know where you might be going wrong.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to networking, the chances of getting a customer on day one is pretty slim. You have to build a relationship and nurture it before they may come to you for your services. With social media, you skip this ‘relationship building’ section. You post and instantly expect customers.At some point, someone will start listening to you and wanting to see more. It will take time, so have patience.You need to know your customer avatar before you can think about posting on social media. If you’re targeting the wrong people with your posts, you’re not going to attract the right customer.Using your social media to sell, sell, sell is a bad idea. You also need to entertain and add value.Ensuring you’re not posting dull content is important, yet difficult. If someone comes to your account and sees terrible photos and lazy captions, they’re probably not going to follow you.You need to think about whether you’re posting what your customers want to see or what you want to say.Sometimes you do have to post ‘tick in the box’ content.Only do what you can manage and build your consistency level for yourself.Don’t sign up to every platform. You need to choose the platforms your customers as most likely going to be on.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel as though people are much further ahead of you when it comes to social media, it’s important to think about where you are and how important it is to you. For some, it comes easier and much more naturally and that’s okay.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: People Expect Results Too Fast – 09:00Reason #2: You Don’t Know Who You’re Talking Too – 14:40Reason #3: Don’t Continually Use Social Media to Sell - 17:58Reason #4: Your Social Media Might Not Be That Interested - 20:30Reason #5: You’re Not Being Consistent – 25:09Transcript below Hello. Hello. Welcome to this week's episode of the podcast. How are you? You know it's funny when I do the intros because when Biz Paul interviewed Paul and I for episode 100, he said that he wanted to get a hello and a really warm welcome to this week's episode cause apparently I say that all the time. So I think basically now unconsciously I try really hard not to say it but anyway, so today started off weird cause I was pretty conscious of it and doing a full few hours of podcast batching today and I'm having real trouble speaking. Do you ever get like that where your brain just does not kick into gear with your mouth, which is really difficult for someone like me who basically has my whole business based on the fact that I talk so much. So yeah, it's a bit kind of like awkward and I keep them to stop the podcast recording to delete something stupid that I've just said or delete a kind of massive gap of, I don't know what I'm talking about right now.So anyway, fingers crossed the eyes start getting into the flow a little bit cause it does take time. It takes, I don't know, probably a good sort of 20 minutes to get into the habit of recording a podcast. So I tend to do like an intro and outro to a guest one and then I record a solo one. Then if I get chance I do another guest one and another solar one and there's kind of four in the bag at once, which is ACE. But like I said, it takes a little while to get into it and it's a certain way of thinking and a way of not being. That sounds a bit deep, but it's, um, I don't know. It's just, it's just like a skill that you have to get used to is, I guess it's like writing, if you write that, you might take a little while to get into, but once you're into it, it's like absolutely easy.So that does tend to happen. So fingers crossed that's the case. And I managed to sort out my brain fog and inability to speak, which obviously it doesn't sound like I've managed it yet anyway. So today's episode is a solo one. We had a lovely episode last week with Mark Asquith, which is great. When he enjoyed that, he was good fun. This week we're talking about why isn't social media working for you now? I work in this crazy world of social media and digital marketing and marketing and I see so much stuff like that. I see so much, I don't know, tips and tools and advice and strategy and absolute rubbish around social media about what it can do for your business and how you can make money. So I don't know about you, but I tend to listen to a fair bit of music on YouTube and I get served ads all the time and these ads are constantly like find out how I just earned 10 million in two minutes on Facebook ads.And

This week’s podcast episode is with a very good friend of mine, Mark Asquith. Known as That Podcast Guy, Mark has seven of his own podcasts and runs both Rebel Base Media and Captivate. With lots of experience when it comes to hosting your own podcast, Mark is the best person to talk to when it comes to getting started and growing your audience.On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below.KEY TAKEAWAYS COVERED IN THE PODCASTPodcasts are a great way to build your network in your industry.When it comes to creating your podcast, you don’t want to be the same as everyone else as you will soon find that what works for everyone else, might not work for you. You need to understand what it is you want to get from you podcast.A podcast is a great way to add value, especially if you want to turn your listeners into paying customers. It shouldn’t, however, be used as the only way to grow your business. It’s either the product or selling the product.If you’re looking to make connections when it comes to podcasting, attending events is a great place to start. Although they can be expensive, you’ll be able to network with thousands of potential guests.You can’t start a podcast and immediately be successful, you need to let it grow.When it comes to your podcast, you need to trust your gut.When you’re starting your podcast, you simply need to start with a basic framework and a platform like Captivate. Once you’ve done that, the hard part is knowing why you’re doing it and what you’re trying to achieve.You don’t need an expensive mic to get started, your audience will be forgiving. As your podcast grows, your equipment will get better.What can you design into your show to make it different?There are lots of different ways to get guests onto your podcasts, however, one of the best ways is to build a relationship with them.You don’t need big names to be guests on your podcast in order to be successful.There are so many different variables that affect your listener numbers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Podcasting can be incredibly expensive but if you do it right, it’s definitely worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mark Asquith - 04:11So, Why Podcasts? - 12:27How Do You Stand Out and Who Is Podcasting For? - 19:30Podcasts and Sponsorship – 38:00Using Captivate and Getting Started - 43:15Getting Guests on Your Podcasts – 53:45Transcript below Hello, and welcome to this week's episode of the podcast, how are you? Now, I'm recording this on a very gloomy, rainy, horrible day here in the UK. So I hope to goodness when you're listening to this the weather is a little bit nicer than the day I'm recording. So before I get on with today's episode, which is an interview with the very lovely Mark Asquith, and I'll tell you all about him in a minute.I want to remind you that I am doing my first ever challenge. Starting on the 9th of March, I am doing a full five day challenge where you can join me in a private Facebook group, and I will email you every single day with a very short and concise video about how you can start and build your email list. We all know an email list is super, super important, we know that even though I love social media and social media is an amazing platform in order to find your customers and build that kind of community, it doesn't belong to you, it's not your platform.You're effectively marketing on borrowed ground and if something was to go wrong, and believe me I have many examples where it has gone wrong, then you've lost it, you've lost all those people that have followed you, you've lost your community. So one of the most valuable assets in my business and any business is building that email list.Firstly there's no algorithm in my inbox. Secondly, I get to choose whether I open and read that email or not. And there's another way in which you can build your audience, there's another way in which you can market to them. So it's not to say that you build an email list and then suddenly that's it, you don't ever need to do social media again, that's not the case, it's just another opportunity for them to see your stuff.And to say I want to be part of your community, and you own it, you own that data. So I want you to join me for this five day challenge, it's going to be really good fun, fast paced, lots of activities. I'm taking you basically through the process that I use in my business and I am holding your hand the whole way through.So you will not be lost or overwhelmed or concerned about anything, I am right th

This week’s podcast is all about losing a customer and client and how you can turn what may seem like a bad situation, into a positive one. After losing a client, I thought now was the right time to discuss something that is going to happen to every entrepreneur during their journey.On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below.KEY TAKEAWAYS COVERED IN THE PODCASTIf you have been approached to end a client relationship and it’s out of the blue, you need to face it as soon as you possibly can. Rather than thinking the worst, get on the phone and speak to them.It is important to apologise and ask why it is they want to end the relationship. If something was wrong, try to view it as an opportunity to learn and develop instead.Once you have discussed the issues at hand, you need to speak about a potential handover. You should offer to help as much as you can.If you’re working in social media, you need to agree a date for when you’re going to log out of everything.Consider whether or not you can offer any training. You can charge for this.If you had a really good relationship, consider sending them a thank you gift. Whether it’s a card or a bunch of flowers, they will be thankful.Don’t forget to ask for a testimonial, review or a referral.If you need the client that you’re losing, it’s normal for panic to set in. The first thing you need to do, however, is take a breath. You need to think, what if you’re exactly where you’re meant to be right now? A better opportunity, client or customer could be right around the corner.Panic mode can be extremely detrimental to your business so instead, you need to go out there and be as purposeful as you can. Share testimonials, post about your services on social media or ask your current clients for referrals. Step up your activity.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all client relationships are good ones and you have to do what is best for you and your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Experience with Losing A Client – 07:00How to Approach the Loss of a Client Relationship – 12:56The Mindset Around Losing A Client – 24:50Transcript below Hello and welcome to this week's episode of the podcast. How are you? So I am recording this little bit late in the day because I've had such a busy week. Some weeks are like that, aren't they? Some weeks you feel like you can take on the world, you can manage everything and you are on fire and other weeks, not so much. And unfortunately this week I've had a not so much week but anyway, it's Thursday when I'm recording this. So only another day for the weekend, which will be lovely cause it's nice to get a bit of rest and I've got some friends come around for dinner and you know what? Before I have my own business, I used to love a dinner party. I love cooking mainly because I love eating, but I used to love entertaining. I liked doing the table. If you've seen my Instagram and my Christmas table, you might get an idea of the type of thing I like doing.And then I just really enjoy cooking and hosting and getting nice wine and nice food and all the yummy bits. So yeah, we've got some friends coming round and I am really looking forward to doing it. It is funny though, ever since having the business, I haven't done it anywhere near like I used to. And now I also find myself getting a wee bit stressed about making sure everything's perfect and right and rather than joining the process. But anyway, this weekend that's what I'm going to do and hopefully it's going to be a fairly chilled affair. Okay. Before I get on today's podcast episode, which by the way is going to be all about when you lose a customer or you end a client relationship and how you can pull some really good positives out of that. And we're going to look at mindset things and a few different bits and bobs, but great way to turn that what is seemingly potentially a negative situation into a really good positive one.So we're going to be talking about that. However, I want to tell you something super, super cool. Before we do that, I am doing my first effort challenge now. I've never done a challenge before. I'm very excited about this. I am very excited to see how it works, how you interact with it. If you like it, if you don't like it, what results you get from it. But this challenge is all around how to start and build your email list. So this is for anybody who has sat there thinking, that's been on my list for too long and I need to do it and I know I need to do it, but I just haven't had a cha

This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you.KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways.You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started.Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms.The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it.You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily.If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else.Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva.If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make.Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you.Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content.If you have published a live video, you can extract the audio and potentially use it as a podcast episode.Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes.When creating a podcast, you may also want to consider having a transcript.If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool.Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook.When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Amy – 03:59How Often Should I Be Posting My Core Content? - 07:01Having Time to Repurpose Content – 15:30How to Repurpose Your Blog Content – 21:36How to Repurpose Your Video and Podcast Content – 30:51How to Repurpose Content from your Membership, Speaking Opportunities and Courses – 43:56Transcript below Hello, good morning, and a very warm welcome to today's episode. How are you on this wonderful day? I hope it's wonderful. I don't know about you, but the beginning of the year has felt a little bit tough, a little bit hard-going. I was talking to someone yesterday and talking about the weather, as you do because we're British, and saying that in the UK, it's just grey. I don't mind it being cold. I actually quite like it being a bit frosty, because at least then there's a blue sky, but just it's been really grey. So yeah, I think that's had a really big impact on my mood and how I felt. Anyway, I'm thinking more positively today and ignoring those grey skies and being much more upbeat. Which I am generally upbeat, I have to say. But occasionally, it just feels a bit much these dark nights, and dark mornings, and rubbish weather. So roll on some sunshine.And this year, I'm not going to Social Media Marketing World, which I have

At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy.KEY TAKEAWAYS COVERED IN THE PODCASTAuthenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason.Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice.User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too.Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands.If you can build trust over time with authenticity, your customers will be loyal for years to come.If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to.Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily.Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay.In order to relate to your audience, you need to know who they are and how you can relate to them.It’s okay to admit you were wrong and it’s important to say sorry.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Does Authenticity Mean? – 07:30#1 Show Your Personality – 15:28#2 Listen and Respond – 18:00#3 Be Transparent - 24:30#4 Relate to Your Audience - 28:40#5 Say Sorry - 34:07Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? So this is the first episode of recorded since we did the hundredth episode and it was such fun. I have to say it had so much nice feedback. So many of you messaged me and talked to me about what you thought of the episode and how different it was and how fun it was for you to get a bit of an insight around I guess my family and my home and my husband and yeah, I loved it.I was really, really pleased at the feedback and also Paul and I did a live on Facebook on my Facebook page. I'm going to link it up in this show notes and that was so much fun and honestly the people who were online were like, please can you do this as a regular thing, which I don't want to give my husband too much of a big head. He'll be taking over the business before I know it. But it was so much fun and it was really great to chat about work and answer questions and just how it all works. And again, I've got some really nice feedback from people in terms of how it might work with them and their relationships and what support networks they have.So just really quick on this, actually, I really want to encourage you to make sure you have that support network because honestly, if I didn't have the faith of my husbands that I can do this and this is going to work and we're going to be amazing, then I don't think I would have as much. I don't know whether it was motivation or determination or tenacity to go after it. I just think if you haven't got that person at home, and it might be because they don't understand it might be because it's such a different world to theirs.It might be cause you haven't explained what the possibilities are. And I know in the early days Paul didn't get it. You know, he, he supported me, but he didn't get it and he couldn't see what I could see. And then I started getting him more involved. He started to come to some of the events that I was speaking at. He started listening to some of the podcasts I would listen to or some of my episodes. And honestly it was, it was a real changing point for him cause I then think he saw, actually, not that he ever thought I was playing at it, but actually, Oh man, you could make something out of this. And, and the more he could see the lovely feedback I was getting and the podcast episodes increasing in terms of downloads, that's what really helped encourage him, I guess to, to be more supportive about it.But like I said, not everyone has that. And I think you need to have that. I think you need someone somewhere supporting you in what you do because this is a lonely place at the best of times. If you don't have that, it

This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one of my favourite episodes so far.KEY TAKEAWAYS COVERED IN THE PODCASTProject management platforms are perfect for a business hub, as you can see exactly what you’re doing and when. Not only that, but it gives you confidence that you’re on the right track.If you can, try not to keep more than one notebook. Once you’ve written your meeting notes down, transfer them into your business hub and project management platform.Try to keep everything in one place if you can.Use your calendar to dedicate time to certain tasks. Block it out and be as disciplined as you can. If you don’t, overwhelm will start to kick in.It’s important to be flexible, but you need to be as strict as you possibly can.Have a daily or weekly review to look over everything. Look at where you are, what has slipped and what you need to look at in the following week. Not only that but think about what has gone well.You need to get your business to a place where you can feel comfortable enough to leave. Whether it’s for a day or for a two-week vacation, you can’t be IN your business all the time.If you want a team to give you the freedom to step away, start now.Recording your screen when you’re carrying out important business processes is a great way to pass important training on to your team.In order to achieve points 1, 2, 3 and 4, you need to build habits to make things stick. Whilst that means giving things time, it will be worth it in the end.Don’t give your ideas and time away for free.xxTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Unless you have the foundations in place to make your business succeed, it won’t work. You can have incredible ideas but without the systems there to back you up, chances are they won’t come to light.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Katie - 02:56How Katie Plays a Huge Part in my Business - 07:20#1 Build Your Business Hub – 19:35#2 Be Organised and Intentional About How You Spend Your Time – 26:36#3 Stay in Control of Your Business - 32:41#4 Ensure You Have Systems and Processes in Place - 35:50#5 Build Habits to Make Things Stick – 42:20Transcript below Hello and welcome to this week's episode of the podcast. I'm smiling already because I've just been re-listening to the episode, so when I batch content I batch interviews and then I do the intros and [inaudible 00:00:46] afterwards and I have to sometimes re-listen back through to the interview just like sections of it, and this week's interview, honestly, I love. So this week's interview is with Katie who works with me and has worked with me the longest. She's been with me quite a few years now, and Katie came on board as a virtual assistant and has become so much more than that. Just hearing us talk, honestly, it makes me smile so much. I love, it to bits, I totally, totally do.Basically this episode is two fold. One, if you were thinking about getting a VA or thinking about how that might work, we share our journey about how I find Katie, what we did in the initial days. Some of this is hilarious as well because I was an idiot basically and Katie sorted me out. Then we go through five things that Katie does or Katie suggests that you do in your business that will help you be really, really on it and really organised in your business. This is what Katie's job basically is for me, is to try and get me organised. There's some things I do all right, other things I do dismally and we're really honest about that.So today's episode is a very frank, open discussion about how Katie came on board, worked with me, what she does, and then these five brilliant things that you're going to be able to do in your business, and if you're better behaved than I am, then you're going to do them more successfully than I did and won't need Katie to keep trying to batter you into submission to get these things done.So it's a great episode. Like I said, I love it for so many reasons because one, Katie is so smart at this and really she's been amazing in my business, hence why she's been in it for so long. And two, I think it's a really nice personal insight and we're kind of following along the personal theme around the fact that we have the 100th episode when I just thought this would be a really another nice one to follow up with. So this one I'm really excited about. I hope you enjoy it. Let me know what you think. Let Katie know what you think as well and I'll just hand you over to us. Here we go. Introducing Katie So today I am very, very excited. I'm always ex

Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I’m my own business, however, I’m a lot more fluid and things can be much easier when it comes to decision making. Although you don’t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today’s podcast episode. We’re going to be looking at putting together a campaign plan, how you can structure your campaigns and how to execute them successfully. KEY TAKEAWAYS COVERED IN THE PODCASTOne of the first things you need to do is understand your objectives for the year. What is it you want to achieve? What are your targets? Once you know this, you can think about campaigns that will allow you to reach your goals.It’s also important to think about your target audience in the early stages of your planning. If you don’t know who you want as your customer, you’re really going to struggle.Write down ALL of your ideas, no matter how crazy they are. Write down as many as you can.Once you have written down all of your ideas, pick three or four for each objective.Take a look at your calendar and see what may impact when you do your campaigns. Split your year in quarters and put a couple of campaigns into quarters.If your campaign involves social media, you need to think about whether or not you need artwork. This can take some time and if you’re not planning in advance, you may find you’re unable to create what you need.On that note, if you need someone to help you with something, you need to work out when the latest date is you need to let them know by.Whilst planning, you also need to think about your expected outcomes. Make sure you’re realistic, yet optimistic.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Depending on your objectives and the stage you’re at in your business, you may want to limit the number of campaigns you’re doing each quarter. Make sure you’re not doing more than you can manage.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Objectives for the Year – 07:05#2 Who Are Your Target Audience? – 08:08#3 Start Brainstorming – 08:30#4 Work Out Which Ideas Are Best – 09:50#5 Look at Your Calendar – 11:30#6 Deep Dive into Your Campaigns and Start Planning Them in Detail– 13:46Transcript below Hello and welcome to this week's episode of the podcast. And honestly, I have so excited that I can now say what on 101 that just seems like so much work and I am so honestly, I'm so proud that I've managed to be consistent all this time because actually I'm not very good at consistency in terms of like, I don't know when I try and start something new and new year's resolutions, obviously we're not far from the new year and I've been pretty bad at them over the years I have to say. And I'm just so pleased that actually I love doing this so, so much and I get such lovely feedback from people and people. It's a Monday today actually when I'm recording this. So the podcast has just gone out for today and I've already had a couple of DM's already of people messaging me and tagging me in and I love it and it really spurs me on to create more good podcasts, bring on more good guests.So thank you. Thank you. Thank you. Also, I am going to take this moment to have a little cheeky request that if you haven't done a review on iTunes then I would really, really appreciate it. Like I said, I love doing the podcast and I love hearing from you guys. So if you would happily go along to iTunes and give me a lovely five star review and write something, that would just be amazing. So thank you. I feel like this is public service announcements or something. I'm trying to think. Is there anything else I need to say but I don't think so. So we will crack on with today's episode. So I hope you enjoyed last week's episode. I really do. I'm, this is really odd. I'm recording episode 101 before we've recorded episode 100 so I'm recording this thing. I hope you enjoyed it and I have no idea what it's going to be like cause I haven't yet done it, but I'm really excited about the prospect of it so I really hope you enjoyed it. I can't wait to hear your feedback from that.So yeah, if you haven't listened to it, go back and listen to it. It is a bit different for me, but I think you'll like it. Hopefully. Like I said, I have no idea. I haven't done it yet. It's really weird. It's like I'm in some funny time warp thing where things are done in the wrong order. In fact, if you're in the UK, do you watch Dr. Who? I love Dr. Who. It's a bit of a sad admission. I don't know. You might think it's sad. You might not. My husband thinks I'm particularly sad, but it's a little bit like Dr. Who in the sense of the timelines are all out of sync and it's a bit like that when I'm doing the podcast cause I'm talking to you about things that haven't yet been done. Very strange.Anywa

Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it because I can teach so many people at once.Without the podcast, I wouldn’t have been able to get in front of the people I have been able to. From Michael Hyatt to Amy Porterfield, I’ve had some incredible guests. It’s invaluable.Learning how to have a positive mindset is incredibly important in the early days of your business.When working with a partner, patience and support are really important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re selling something that is of good quality, you don’t have to apologise for trying to tell.HIGHLIGHTS YOU SIMPLY CAN'T MISSHello from Biz Paul – 01:27#1 How Does It Feel to Reach 100 Episodes? – 03:48#2 Why Did You Decide to Do A Podcast and When Did You See Growth? – 04:58#3 What Is the Biggest Outcome from Your Podcast for You? – 07:17#4 Getting to Know (My Husband) Paul – 08:34#5 The Story of Teresa and Paul At Home – 13:56#6 Paul and the Business – What Does He Do? – 20:00#7 Sharing Your Life on Social Media – 35:15#8 Have Your Lives Changed in Anyway? – 38:30#9 What Would Your Life Be Like if Marketing Didn’t Exist? – 47:00#10 Would You Have Done Anything Differently Over the Last 5 Years? – 50:00#11 What Are Some of Your Biggest Mistakes? – 52:00#12 What Does the Future Hold? – 56:40Transcript below Hello, and welcome to episode 100 of the podcast. Wow, I can't believe we're at 100 already. It feels like ... I don't know. Well, in some ways it feels like two minutes since I started, and then also feels like I've done it for a million years as well, which is odd. Anyway, I wanted to make this episode different and special and interesting because it's 100 episodes and I didn't want to do what I do every other episode.For this episode only, I have got someone else taking over, and the reason I have someone else taking over is because they're interviewing me and my very wonderful husband. I would like to hand you over, very nervously, to the amazing BizPaul, who is going to be looking after the show today. Please enjoy. Hello from Biz Paul Well, hello there. A super warm welcome to this very special interview with the lovely Teresa Heath-Wareing, and her husband, Paul Campbell. It's such a pleasure and an absolute honour to have been asked to talk to Teresa and Paul today because, just like you, I'm an avid listener to the Marketing That Converts Podcast, and I know that everyone has different ways of listening, but I tend to listen on a Monday morning during the commute to the office.I love hearing the amazing guests that come on this show and the lessons that Teresa shares, her experience with everybody. Because I guess it doesn't matter whether you're an entrepreneur just starting out, or a more experienced marketer. Other people's experiences are really valuable to hear. Without further ado, Teresa and Paul, welcome to the podcast.Hello.Hello.This is the weirdest thing ever. First off, and I've got to be really conscious that I don't take my own podcast back off of you, BizPaul, but that was a little bit like we were about to get married. "I'd like to gather you here today in the witness hall."It feels a bit like I'm presiding over your podcast for a bit. I am genuinely honoured that you've asked me to talk to you guys.There was no one better to do it, BizPaul.Thank you. It's just that weight of responsibility. I'm representing the listeners here, so I'm just going to ask you everything-I was going to say you crack on.You go ahead.How does it feel to be on the other side of the question?Do you know what? If I was on someone else's podcast, then that's fine. I think I'd be fine. The fact that this is mine feels ... It's exciting, but I am scared because I'm a control freak and I like to know what's going on and I have no idea what's going on.Don't know what the questions are.Obviously, to have a podcast with Paul with me is very odd as well, but wonderful.It's strange to me because I listen to your podcasts in the car when I'm driving around and stuff. Yeah, you always ask me questions, so I need to answer them, so yeah. It's going to be really interesting to listen to myself in the car, which is weird.Well, I hope I do a good job because this is a very special episode. It's the 100th episode of the podcast. Let's talk about that for a moment.Yeah. #1 How Does It Feel to Reach 100 Episodes? How does it feel to have reached the milestone of 100 episodes?You know what? It's really odd because I don't even t

This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you!KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn, Instagram and Twitter are really good for interacting with personal and business accounts, especially if you own the account.The first thing you should do is think about the aims for your social media platforms. Are you trying to grow your following? Are you trying to connect with your audience? From there, you should think about your target audience. Chances are, this will be the same target audience that you have for your business.You should write down a list of keywords and hashtags that your customers are using. People often think that they should be using hashtags that show what you do, however, your customers won’t be looking at that. This will help you find your audience.It’s important to think about your competitors and places where you customers might be.When it comes to staying on top of your social media, you need to ensure you have content scheduled. Depending on how often you schedule your content, you need to ensure you’re checking within enough time.Liking and sharing other people’s content every single day is incredibly important. Using the hashtags you’ve collected, you’ll be able to find plenty of content to share. Have a number of posts in mind that you want to engage with and ensure you do it every day. This will help you reach out to your audience and people that may want to follow you.When engaging with other accounts, make sure your comments are meaningful.Occasionally, you might want to carry out an account clean up. This means getting rid of accounts that are no longer active or accounts that no longer align with your values.Every now and again, you may want to review your ‘About Me’ section and links.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You need to check notifications at least three times a day, minimum. Make it part of your routine and you’ll soon get used to it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhich Platforms Are We Covering? – 05:15Where Should You Start? – 06:00Moving Forward with Your Accounts and Being Proactive – 09:00Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. I am so very grateful to have you here. How was your New Year and your Christmas break? Did you have a wonderful time and managed to get some rest? I did actually, which is fairly unusual if I'm honest. I don't often take a lot of time off but I'm not sure if it entirely helped this time because I felt like I took quite a bit of time off, tried to relax and then I really struggled getting back into it. So it's really interesting cause I thought it would make me really motivated to get going again but it didn't quite have that effect. So I am working super hard at the moment in terms of trying to get my motivation up and trying to get going. And it's hard sometimes when you work on your own and you work from home and that sort of thing.Speaker 1: (01:15) So I'm sure if you do those things then you can appreciate what I'm saying. Although I do actually love getting back into a routine. So I think once my daughter's back at school, which she's not yet, she will be soon because I'm recording this fairly early on in the year. I think I'll feel better then. So yeah, fingers crossed to that. Okay. Before we get on with today's episode, which I think you're going to really enjoy, cause we're talking about how to save time while managing social media, because honestly I know what it's like. It's such hard work. But before we get into that, I want to tell you something exciting because over on Instagram I am running a competition. So I want you to head up to Instagram and take a look at it. But basically what I'm doing is I'm giving away things that helped me in my business and help me be productive.Speaker 1: (02:03) So I'm giving away a wall planner that I designed. I'm giving away some notebooks that are really only for Academy members and pens that are only normally for Academy members. And then I'm also giving you some of my top business books that I've read that have made a big difference in my business. So I've got in there couple of Michael Hyatts books. So Here's Your Best Year Ever and Free to Focus. I'm also including Building A Story Around by Donald Miller and a couple of other books that should be cool and there's going to be other few little stationary bits and bobs in there which will just sort of fill it out and a few nice to have bits. But I wanted to start the year off with a bit of a giveaway just because like I said, I've used some of these

Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no.If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness.Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things.Not focussing on sales is like sitting there and waiting for the phone to ring.Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell.It’s important to have conversations with your target audience.Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems?One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important.The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution.Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sales is about problem solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Victoria – 03:00Marketing Businesses vs Marketing You – 04:15Why Do People Hate Selling? - 14:40Sales Is Like Problem Solving – 20:00Closing a Sale & The Sales Process- 28:35Dealing with Objections - 41:01Transcript below Hello, and welcome to 2020. This is my first official podcast of the new year and the new decade, and I am super excited about it. I have to say I always love a new year. I love that thought of a fresh start, tidying my desk, starting things afresh, writing a new notebook. It's so sad, starting my new planner, making goals, and as you know if you've been listening to the podcast I did some work a few weeks ago about setting new goals for this coming year. I've spent quite a bit of time doing that, and I've now done it. I am all up and ready for the new years, so I'm super, super excited about it.What about you? Have you done your plans? Are you ready? Do you feel positive? I hope so. If not, come and find me. Come and give me a DM. Let me know what's up. Let me know what I can help you with because as you know I always want to make sure that I produce content, and create podcast episodes that really help you with your business, and today's is no exception.Today I am really, really excited to welcome the lovely Victoria Flemming to the podcast. She is a sales expert. Now, we all hate that word. None of us like to sell really, I think if we're honest. We also don't like necessarily talking about money, and also if you sell a service that is your head effectively that can be really tricky but because sometimes it just doesn't feel like that is as easy to understand your pricing as maybe a product because you can easily work out a product pricing based on what does it cost to get in, what does it cost to deliver, et cetera, et cetera. Anyway, I've actually been at a few events with Victoria. We've spoken on the same stage, and she's a very engaging, great sales coach, and I just wanted to bring her on, and talk a bit about how we can get over this horrible feeling of selling. How can we actually do it in a way that isn't yucky, and doesn't feel gross, and that we're not comfortable with? That's exactly what we talk about today.I really hope this is going to be a really good one to start with because ultimately this is what everybody needs. Everyone needs to sell their product and service, so unfortunately whether we like it or not we are going to have to do a bit of that. I'm really hoping that Victoria can show you the way in this episode, so I'm not goin

This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover some of the basics you need to know when it comes to building a brand that is recognisable.KEY TAKEAWAYS COVERED IN THE PODCASTYour logo is your identifier but your brand is absolutely everything that goes with it. When you see a logo, it’s very rare you’d see it alone. It could be on a website, a business card, on social media or on an email signature.Your brand also includes fonts, colours, styles and photos.Your branding is effectively your shop front. It’s how people are going to judge you.Think about the brands you interact with and how you perceive their brands.If you’re struggling when it comes to inspiration, Pinterest is a great place to start. Try searching for your industry and then using the word ‘logo’ or ‘branding’ afterwards. Save a board of everything you like, making a note of the aspects you like as you do it.Pinterest is also great when it comes to searching for colour palettes.If you’re in a sensitive industry, you need to think about the imagery you’re going to use. Stock sites are a great place to get inspiration for these photos.When you’re looking at your new designs, you need to think about whether or not they’re going to look good on social media. The easier to read, the better.If you’re your business, it’s okay to use your face.You need to ensure your branding truly represents you and your brand.Think about where you’re going to use your branding, as often this will often determine how many elements you need to make up your branding.Your designer will need to send all of your files over to you when they’re done. They don’t need to design every social media graphic for you, as they can send you over a file that you can easily edit yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Coming up with a logo and accompanying branding is incredibly difficult and if you don’t have any design skills, hiring a designer is the best way to ensure you’re doing everything right.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the Difference Between A Logo and A Brand? – 03:21Your First Steps – 05:40Finding Inspiration – 11:25Thinking Ahead – 13:10Considering Social Media – 15:00Creating Your Branding - 17:00Transcript below Speaker 1: (00:33) Hello and happy new year. So you might be listening to this just before the new year. You might be listening just after, you might be listening in the middle of the year and therefore that makes no sense whatsoever. But this episode came out just before the new year for the new year, which will be 2020 so if you are listening at the time then yeah, happy new year. Hope you have a good one.(00:55) Okay, so I'm just going to jump in today's episode because I've been batching contents. If you don't batch, definitely recommend it. Definitely have a think about it going forward. So I'm actually recording this at the end of November and obviously it's not going out until the end of December. But it's so nice to think that I've got all the episodes done between now and then. It's lovely. And also because I have a team that do stuff with the podcast. So I have someone that edits someone who writes the show notes, someone that then manages the whole process.Speaker 1: (01:27) It just gives them and me time to get it all done. So yeah, I'm a little bit tired cause I've done a lot of talking and although I can talk for Britain, I've kind of talked about loads of different stuff. So I'm just going to jump straight in with this episode. I've decided that this episode is a going to be a solo because as I talked about in the last episode, because it's a busy time of year for you guys, I didn't want to put an episode out, which was an interview and then have them maybe not get as many listens as they might do normally. And secondly, I want to talk about kind of going back to basics on some stuff. So what I'm going to talk about today is branding. Now, I don't often talk about design-y stuff and branding stuff because I am not a designer.Speaker 1: (02:10) Let's just get that straight right away. I don't want any designers listening to this thinking, what are you talking about? You're not a designer. I'm talking about branding and design. Coming from a marketer's point of view. However, I've obviously worked with a designer. I have a designer in the team who constantly takes the Mickey out of me because I think I've got an okay at things and he just like, Oh, when did you get your design degree? And I'm like, yeah, okay, fair enough. So we've got a designer in the team. I've worked with loads and loads of designers. I used to work in a marketing agency other than my own that ha

In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I share some incredibly honest opinions.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I look back at all the money I have spent, the one thing that has been valuable for me is having a one-to-one coach. Although I have benefited from the other courses I have paid for, having that one-on-one interaction is incredibly important to me.Being an overnight success is actually incredibly rare. Instead, you’re coming across people that appear to be popular and what you’re not seeing is the journey they have taken to get there.Although you should set goals, you need to focus on the people that are already on your list.No one woke up with a massive email list or a massive Instagram following.Try not to let the fear of failure stop you from doing what you want to do.Although people don’t want to hear it, social media takes time.People are selling the idea that you don’t need a list and you don’t need a social media following but I don’t agree. If you want people to stick with you, you need to be known for what you do.You need to prove why you’re the person people should be listening to.The people that are successful are the ones that are posting when no one is listening and they’re doing lives when no one is listening. Consistency is key.Be grateful for everything you have done this year and work hard to smash it next year. It will come, it just might take time.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you have small numbers it’s important to remember the victories you’re achieving. If people are trusting you with their money, you should be so proud of yourself.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Started This Important Conversation? - 04:10#1 Why Am I Not an Overnight Success? – 09:59#2 I Only Have A Small Following, Is That Okay? - 12:40#3 I’ve Been on A Platform For 3 Months and It’s Not Working for Me – 18:39Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast and Merry Christmas. If you're not listening to this, the week it came out, you might be wondering why I'm saying that, but this came out just before Christmas, so I wish you a Merry Christmas. If you're listening to this, I should imagine you're probably doing one of the many crazy activities we find ourselves doing at this time of year, whether it's wrapping what feels like a gazillion presence, decorating stuff, going to the supermarket, some godly hour in the morning so that you can fight for some brussels sprouts, all that sort of good stuff for Christmas. So maybe you aren't doing that or maybe you're not, you're thinking, I know I'm going to listen to Teresa's podcast or maybe you're listening to my podcast while in a supermarket, shopping for Christmas stuff. So either way, thank you for listening. I'm obviously not doing this at Christmas. It's actually end of November and a quick throwback to last week's episode.Speaker 1: (01:31) I talked about the episode being a Christmas Eve episode and it isn't Christmas Eve. I obviously got it into my head that the Monday was Christmas Eve and it's not. It's the Tuesday. That's how bad at planning I can be without looking at my calendar. I don't even know what day Christmas is. So yes, the Monday isn't Christmas Eve. It's the Tuesday. So I was wrong last week. Little disclaimer notice there. Okay. This week gets a solo episode because as I did say last week, I don't like putting on someone who's an interview over the Christmas period and the New Year period just because I can see sometimes a bit of a drop in downloads because people are busy, they've got stuff to do and yeah, that pretty much picks back up in the, in the January. But obviously I like to make a big faster than when it's, there I go. So it's going to be just me and I decided to talk about a few home truths on this one.Speaker 1: (02:20) A little bit nervous. Maybe that's why I've chose a Christmas Eve episode cause I think many of you won't listen to it and therefore, you know, I won't sign all negative, but it's not going to be negative. It's just going to be really flipping honest, right? Because I work in a world of marketing and a lot of it is really good marketing because it's really clever and really smart and manages to convince you to buy things that maybe you didn't think about buying. And I'm not saying it's all bad, you know, marketing's great. Obviously I love it, I made a career out of it. But sometimes, especially in the entrepreneurial space and in the business space, we areSpeaker 3: (03:00) s

This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or growing on your email list, this is definitely the episode for you.KEY TAKEAWAYS COVERED IN THE PODCASTYou don’t own your social media accounts but you do own your email lists. If Instagram or Twitter were to go down in the next week, where would that leave your business? You need to be smart about how your channels work alongside one another and drive your social media followers to your email list.If you’re struggling to see results with your email list, you need to ensure you’re cleansing and segmenting it. If you need to, let people CHOOSE what list they’re on. Ask them what they want to see.Although building your list is important, you need to be sure you’re actually emailing them. If you haven’t emailed them in a long time, be honest.Don’t be afraid to talk to your email list. You don’t have to only email when you’re selling. You have to be able to provide and bring something to the table without asking something in return.Humans crave stories so if you can weave those into your email, people will connect with you on a personal level.When you’re onboarding new emails, you should use a seven-email strategy. The first email should be a welcome email that should arrive instantly. Introduce yourself and let them know what they can expect from you. Afterwards, you should follow up with a story email as it starts off the likability process. If you don’t want to write a story, shoot a video.Your third email should provide more value. Next, you should send and agitation email that hits their pain point. Although it will make them squirm, you want to remind them of the reason they signed up to your email list. This should go out right before you pitch someone a product or solution.Some people may need a little bit of help making a decision, so this is where you will need to send a proof email. Whether it’s a testimonial, a case study or a review – people will experience intense FOMO if they’re missing out. Once you have sent a proof email, you need to send an ask email.The seven-email strategy can take one month, two months or six months.The best way to determine how long your emails should be is to test. It doesn’t matter what everyone else is doing, it matters what your audience want.Think about whether or not people will be opening your emails on their mobile, rather than their desktop.Link shorterners can cause your emails to end up in spam.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how big your list is, write to one person.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jill – 07:40Why Should You Use Email? – 16:00Is Honesty the Best Policy? – 22:30Emails Are Not Just for Sales – 30:10What Do You Say to Your Email List? - 34:50What Is A Seven Email Strategy? – 47:59How Long Should an Email Be and Should It Be Text Only? - 59:00Transcript below Hello and a really warm welcome this episode of the podcast. How are you doing? We are really close to Christmas so I should imagine if you are listening to this before Christmas, you are amidst of cards and present wrapping and decorations and all that sort of thing. As I record this, it's actually still the end of November so I actually don't know whether I'll be doing that myself.I have to say that my husband and I joke that if we didn't have children we would quite happily not have Christmas which sounds really mean. Actually one thing that is really interesting, prior to me having my own business, I loved things like Christmases and birthdays and having dinner parties and doing all these lovely things but you know what happens? It is little bit sad and I do feel a little bit sad about it, but what happens is you have your own business and honestly my brain never stops thinking about business, working on the business, doing things, thinking I need to check this, do that. Sometimes it just doesn't feel like it has any more space for anything else so in all honesty, I find it much harder now to do things like Christmas and birthdays and plan them as well as I would want to. I'm one of those people who loves that sort of stuff and I much prefer I deal with other people's birthdays and giving to other people at Christmas much better than myself.It's just really weird. Are you like that? I don't like my birthday so much. I much prefer to plan someone else's. I used to be really good at it. I used to make cards and I used to throw parties and I used to do really cool, thoughtful stuff and I would love to do that more. Maybe one day when the business is lots bigger

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with.KEY TAKEAWAYS COVERED IN THE PODCASTThe speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down.You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for.Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers.Not everyone is supposed to be in your tribe.If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.We should all be doing stuff that makes it easier for people to remember who we are.The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle.The best way to make an impact on someone in person is to meet them in person.Social media is called social media for a reason. If you’re not a nice person, you won’t survive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike – 06:00Social Media is Ever Changing – 12:10Tracking Your Results – 17:15How to Stand Out in a Noisy Industry - 21:10Creating Connections Through Details - 33:15The Importance of Relationships - 37:38The Future for Social Media Marketing World – 49:30Transcript below Hello and welcome to this week's episode of the podcast. I hope you are having a wonderful, wonderful week. I actually cannot believe we are cracking on so far into the year and we are nearly done. It feels like not many weeks left now. Also, I'm on episode 94. I've nearly hit 100 episodes and I've got some exciting stuff coming. I'm going to be recording a very special episode 100, which I'm super excited about. Obviously I want to see what you guys think, but it's going to give you a different view into my world and just into maybe a side you have not seen before or conversations that I haven't had before. But I am really excited about it. It's going to be extra special. So, that's something to look forward to.Also, just while I was on this week, I just wanted to remind you that last week's episode we talked about the 2020 goal planner that I've got that it's a free download, it's a great workbook, 10 pages packed full of questions, suggestions of how you can review last year, things that you should note down, things that you should think about, and then those all important goals for 2020, and the actions you're going to need to take in the first 30 days, because obviously what are you going to do the minute it hits, and how are you going to get your year next year off to an absolute flying start.So the workbook is there to download. Head over to TeresaHeathWareing.com/2020 as in the numbers 2020. You can get your free download there. Then, on the thank you page, look out for the video I've got on there and the opportunity I've given you to join me for a live workshop and coaching call. So I want you to do this workbook with me. I want to sit with you live on a call on the 12th of December, and I want us to work through it together. Not only that, you're going to get access to a Facebook group that's going to stay open from the minute you join until the beginning of February. So first of Feb, it will close, but the idea of that Facebook group is that I can support you going into that first year, and I've got a few little surprises and little exciting things along the way for you if you are in that group.So I really, really hope to s

Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do.First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your business a little better when it comes to encouraging people to invest in you.KEY TAKEAWAYS COVERED IN THE PODCASTPlanning for the year ahead is incredibly important as a business owner and in order to create an effective plan, you need to take yourself out of the business to ‘see’ what you’re doing and where you want to go.In order to plan your 2020, you also need to review 2019. This means looking at the aspects of what went well and what didn’t, looking at your growth, focusing on what you have achieved and looking at your finances.Once you have reviewed your year, you can start to think about what you want to achieve in 2020 and how you’re going to reach your goals. You need to think about what you need in order to succeed.Think about when you last mapped out all of your marketing channels, which ones are the most successful? What do you need to do more of in 2020?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you want to plan for the year ahead, you need to think how your customers see your business. Although it’s important to be ‘in’ your business, it’s also important to take a step back and think of things from a customer point of view.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlanning for the year ahead - 07:11Marketing your business in 2020 - 17:53Transcript below Speaker 1: (00:32) Hello, hello and welcome to this week's episode of the podcast. Happy Monday! If you are listening on a Monday. Otherwise, I hope you're having a lovely day, whatever day it is. So today I want to talk about a few different things. I'm trying to like work out in my head what the theme of this podcast episode is or what the main focus is. But there were so many little different things I want to talk about that I kind of think that it probably hasn't got one main theme today. Obviously it's a solo episode, so normally I like to do some teaching or I like to talk about business or that sort of thing. And it's just a really, I like the solo ones because it's a really nice way of just kind of like giving you some real actionable stuff to do. Whereas although the interviews are amazing and honestly I love them so much, it's just sometimes you don't get those actionable steps or you don't get those things that you can do in your business.Speaker 1: (01:27) So for me, I think today is going to be a little bit about that. It's going to be a few different things that I want you to think about and it might just be a little bit all over the place. So I apologise. But one thing is I'm glad my voice has come back because I've had a lot of trouble over the last few weeks because we're nearing the end of the year. And to be honest, I've had a really busy few weeks in terms of speaking, in terms of interviews, in terms of just trying to cram in a lot of stuff before the end of the year and it took its toll. It had its effect on me and obviously I got unwell, I got a cough and a cold and not being able to take some time out has really, really affected me. And the other thing is that I'm not very good at is when I travel.Speaker 1: (02:12) I'm really not very good at looking after myself. So I do tend to burn the candle at both ends. I do tend to spend too much time on the social side as well as the business side. I don't get early nights. I don't do my morning routine and although I do very little exercise, I have been much better. I have been doing, I think, I don't think I've mentioned this on the podcast, I might mention that on an interview I can't remember. And then I interview at all different, I'm so batched up in terms of interviews. I can't remember whether you've heard that one or not. But anyway, let's go with it and pretend I haven't talked about it. I started working with a personal trainer because I knew that the one thing that I was really bad at was looking after myself and moving. So as you well know, I work from home.Speaker 1: (02:55) I love working from home. Obviously we do a lot of travelling as well, so it's actually really nice to be in home when I'm not in travelling mode and I don't move a lot. I literally walk from my bedroom. I might occasionally go downstairs, make a drink, but I sit up in my office and just literally sit at a computer all day. I don't do very many meetings in person. I do have some clients from the agency that we still have that I very occasionally meet, but to be totally honest, pretty much everything I do is on a screen. So in terms of moving and looking after myself, I don't do a lot of it. You know,

This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone.KEY TAKEAWAYS COVERED IN THE PODCASTTechnology can allow us to do some incredible things, creating an endless list of opportunities for those that have online businesses.Your business shouldn’t be faceless, even if you’re a team of 100 people you need to ensure there is a ‘friendly’ face to your business - even if it’s just a meet the team page.If you’re using Bonjoro, it should be a second touchpoint with your potential customers as you want it to encourage them to take the NEXT step in your funnel. You want to use it to surprise people and show them that you care.To get your customers to superfan status you need to nurture your relationships with each and everyone of them.If you’re going to give ‘swag’ away to your customers, you need to ensure you’re staying away from the traditional. It needs to come from the heart and make someone open it and say wow.If you’re looking to make strong connections with people you need to make gestures that impress them, however you need to consider the ROI.Don’t get blind sighted by growth hacks and shortcuts, you need to find stuff that works for you. Yes, there will be stuff that is mundane and repetitive but if you do it every day, it works! There is no quick win.Don’t outsource the stuff that matters. You need to automate processes but never your relationships.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Having a personal connection with your customers is the key to building a personal brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Matt – 04:00What is Bonjoro? – 11:15Turning people into customers – 17:09Creating ‘superfans’ for your business - 27:30Real life Bonjoro examples - 33:40Are bold gestures key? - 44:10Transcript below Hello and welcome to this week's episode of the podcast. So couple of things to kick straight off with. Firstly I'm not doing this in my office, so I apologise if the sound quality is a little bit differently. And secondly I'm sure you can hear from my voice that I have got a bit of a cough and a cold. And obviously when you do those stuff that I do, i.e., pretty much everything I do is speaking, that is a bit of a problem. And it particularly is a problem because tomorrow I am ... Well I'm currently sat in Harrogate which is why I'm in a hotel room, in the UK. And I'm at a conference tomorrow with Professor Philip Kotler, who basically, if you did a degree in marketing, you'll know exactly who he is, because that's the book we learn from.That's the kind of ... Oh I don't know how to describe it but basically he's like the main person that you learn marketing from. So to be on the same stage as him is phenomenal. And obviously, it's a little bit frustrating that I've been run down with a cough and a cold and it hasn't quite gone. So this is probably going to be the shortest intro that you've ever had. Now, this week's episode, thank god, is an interview or otherwise I would be in trouble. So this week I am interviewing Matt Barnett who is the founder of Bonjoro. Now this interview was fab for two- three good reasons actually. There's many more, but three main ones.Firstly, I love Bonjoro and I use it in my business, and obviously we're going to explain to you what Bonjoro is. And personally I think I could find a way for it to work for pretty much every business out there and a way for you to stand out from your competitors and help not only convert more customers, but then love the customers you've got. So I'm going to be talking about how I use it, he talks about how other people use it. And I am going to put a link in the show notes, which as you'll know is teresaheathwareing.com/92 as in the nine and two. And I'm going to put my affiliate link, it is an affiliate link in there. So by all means if you don't want to click on that, no worries. Just Google Bonjoro, you'll find them.But it's a great, great platform. I do love it. And you know full well that I don't often have affiliate stuff. I don't promote loads of different systems. I only promote stuff that I absolutely love working with. So that was the first reason that he was great. The second reason he was great is because he loves talking about how to love your customers and how you can go that extra mile for them and some of the cool stuff you can do to really build that relationship with them. Which, if you follow me you'll know that that is a fairly big part of what I like to talk about. Because that's the thing that people forget. They're so desperate to suddenly bring on a customer that once they've got then

Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low.If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about.When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective.If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this.Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in.When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with.Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing.When creating content, you need to try and link to as much of your own content as you can.To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this.Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times.Create a short link that will make it easier to access your content.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Should You Be Creating Blog Posts? – 07:01Starting Your Blog Post - 08:25Choosing Your Keywords - 11:20Writing Your Blog Post – 13:00Proofreading Your Blog Post and Coming Up with A Title - 14:20Make Sure You Have A Call to Action - 17:45Linking to Related Content – 19:00Do You Have an Image for Your Post? – 20:47Social Media Scheduling and Email Marketing - 22:30Transcript below Speaker 1: (00:32) Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only just in this industry, but also general other industries.Speaker 1: (01:22) So if you haven't seen, do go back and have a look at the likes of when I interviewed Amy Porterfield, Pat Flynn, Rick Mulready, Jasmine Star, I loved that episode. She was so, so good. Michael Hyatt, that was a phenomenal episode. And honestly, James Wedmore, too many. I can't even name them all. But basically I've been very, very lucky to have some phenomenal people on the podcast. So do go check it out if you're new. So this week you might hear that my voice is a little bit of funny because I think I'm coming down with something and I am praying that's not the case because actually I'm recording this only a week before it's coming out. And November for me is absolutely crazy. So August I had at home, September I had a few a speaking events and then was I away in September? No. Speaking events in September. October, I had speaking events and I was away in California doing some other events and then November is just back to back speaking every single week and I've just found out that I'm, well I've been asked to speak in Istanbul, which is super cool because I, I've never been to Istanbul but it's in a few weeks time and I'll have to move a few things around and yeah, I like to be organised.Speaker 1: (02:40) I like to know where I am and right now because I feel super tired and my voice is going about, I am panicking a little bit. That may be overdoing it but I'm sure I'll be absolutely fine. I will make the most of trying to

This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken about this before, this episode goes much more into depth when it comes to creating valuable content. Grab a pen and a notepad, the episode is going to be filled with great snippets of information!KEY TAKEAWAYS COVERED IN THE PODCASTYour customers and prospective buyers should determine the content that you create. Often, people create content for their peers instead, whereas, if you want to be an authority in your market is to create content that shows that you understand your customers.If you can serve your customers better, you will be seen as an expert in your industry.When creating your content, you need to think about how people go through the buying process. What problems do they have? What objections do they have? The content that answers this is the content that will perform well in terms of conversions.Buyers are doing research online before they make a buying decision so you need to step away and see the world as a consumer. On average, 77% of a buying decision is made online before a buyer contacts a company for the first time.The people that are vulnerable and honest in their industry effect their consumers in a positive way. If you’re not confident about your product and service, you’re going to hold back when it comes to creating content.If you’re worried about creating content in a different way to everyone in the industry then try to overthink it. You need to create content exactly how you want to. It will help you stand out!Although you should be keeping an eye on what your competition are doing, you need to have a unique approach to your content.Content is not about virality in your industry it is about your buyers making a buying decision. If one person has the ability to buy something and your content helps them make this decision, it is a success. Being famous to buyers is powerful.If your buyers have a question, it is your responsibility to answer it.There are 5 main topics that buyers want to have answers to when it comes to content. Those are price, cost, problems, reviews and comparisons and best of.You need to become the ‘Wikipedia’ of your industry. This means people use your website as an information resource to figure out what they want – whether they buy from you or not.By typing the questions you get from your buyers into Google and looking at the suggested searches, you will be able to get a snapshot of what your customers want to know. Once you’ve done this, you need to work out which questions have already been answered.You need to let go of the need to look smart.There are no secrets in any industry, so don’t worry about sharing them online. Let go of the need to control.It is not about being the first, it’s about who can do it better.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Traffic to your website doesn’t necessarily mean leads. You need to differentiate between the two and ensure you’re writing content that leads to sales.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Marr – 03:12What Should We Think About When Creating Content for Our Audience? – 06:06What Content Should I Be Producing? - 11:30Should You Post Controversial Content? – 16:00How to Stand Out and Be an Expert in Your Industry – 26:28How Do You Know How to Help Your Customers? – 34:46Should You Share Your Secrets? - 40:00Chris’ Top Tips – 47:50Transcript below Hello, and a super warm welcome to this week's episode of the podcast. How has your week been? So this week, I am recording this episode from California. We're still here. We would have been well back but by the time this comes out but Phil, my lovely editor who's listening to this as I speak, he's going on holiday so we're just getting a little bit ahead and making sure that we batch this content so that it can be done before he goes. So it's a little early in the morning, and I have to say I had maybe one or two gin and tonics last night, so a little bit tired, but we're going to see how this goes. And thank goodness for you guys it's an interview, so you haven't got to listen to me go on the whole time.So this week, I'm really excited to have Chris Marr on the podcast. Now I've seen Chris talk a number of times, but last year he keynoted MarketEd.Live, I was very lucky that I was able to keynote that event this year. But I saw him keynote MarketEd.Live last year and he said something that I have talked about over and over and over. And basically, he talked about being the Wikipedia of your industry. So whatever industry you're in, whatever your business is, that really people need to come to you because you're the expert. He gave a great examp

In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to branding it is 100% worth investing in a graphic designer. Although you can create graphics, logos and artwork yourself - the difference a designer can make is incredible.Your social media profile images need to make it clear who you are. Whether you’re using your logo, a product or a shop front – it needs to be as clear as possible so people can recognise you right away.Cover images are incredibly important when it comes to your social media profiles. You need to be sure you’re changing your cover photo with the seasons and that you make it clear what you do as a business. Canva is a great tool for this.Your ‘about’ section is not a CV. You need to tell people exactly what you do AND make it personal. What do your customers need to know?Giving away ‘free’ information is a great way to add value and to get your customers to trust you. Whether it’s a free guide or a podcast, the more trust you build the better.You don’t have to be on every single platform in order to succeed.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is important to remember that you can’t be all things to everyone. Whilst you can try new and interesting ideas, you don’t have to see everything through. Try not to make leaps that are ‘too big’.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Business’ Don’t Invest in Branding - 02:41Mistake #2 Business’ Don’t Use the Correct Profile Image on Social Media - 09:00Mistake #3 Business’ Don’t Make the Most Out of a Cover Image – 12:32Mistake #4 Business’ Don’t Think About Their Bio and About Section – 14:44Mistake #5 Business’ Don’t Want to Share Their Information - 17:28Mistake #6 Business’ Spread Themselves Too Thin and Try to be too Widespread – 21:04Transcript below Speaker 1: (00:33) Hello and a super warm welcome to this week's episode of the podcast and as always, I'm your host Teresa Heath-Wareing. How the devil are you? Okay. I've been doing some major batching and I feel like I'm on, I think I've done about four episodes of podcasts, so it gets to a point where I'm like, I don't know if I can talk to myself anymore in this room or it feels like I say the same thing over and over and it's not the content I'm saying over and over. The intro and the outro always feels like the same. So when I welcome you guys onto the podcast, I always feel like I'm saying the same thing and especially when you've just done four in a row, it definitely, definitely feels like that. Okay. So this week is a solo episode and this week I'm going to be talking about some of the mistakes I see people make, not just a social media majority social media, but some generally.Speaker 1: (01:27) And when I'm talking about businesses, I'm mainly talking about small businesses, although that actually this applies across the board to any size. But when I think about some of the examples in my head, it's tends to have been small businesses that I've been dealing with and basically this episode is coming out of a place of love. It's coming out of a place of take my experience and hopefully a bit of my knowledge and make sure that you're looking at what you guys do and just be conscious of, am I doing any of those things? Does it fit right for me or my business? And that's the other thing for me to say. Okay. When I come onto the podcast and I give my opinion, obviously it's based on many, many years of experience over 15 years now feels like, wow, I did it. It feels like less or more actually, it just sounds too many.Speaker 1: (02:14) And also having worked with thousands of businesses and seeing really good businesses do amazing things and seeing some businesses not so great doing dreadful things. So hopefully, although it's my opinion, it comes from a hopefully smart place. So I'm hoping you don't mind me going over these things, telling you the kind of mistakes that I see and ideally, hopefully you won't be making these mistakes. So let's get started straight off. Now I've given you like my caveat of please don't hate me for speaking so honestly about these things. Mistake #1 Business’ Don’t Invest in Branding (02:46) Okay, let's start with the first thing. One of the very first things I see small businesses do is they don't invest in their branding. Now I get it. Totally get it when you're starting your business. And if you heard my story about how I started my business, I'm going to link to that in the show notes.Speaker 1: (03:03) But I can tell you it wasn't all big money and investing and you know, people helping me out. It was very much on my own. No savings, no sala

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.KEY TAKEAWAYS COVERED IN THE PODCASTAlthough you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.Create a content audit sheet. This will detail everything you need to know about each episode you have created.Create your processes before you need to create them.No one is going to see the amazing stuff you have created if you don’t put it out there.If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Natalie – 07:48A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20Repurposing Content for Other Platforms – 30:00Linking Back to Previous Content and Using A Content Audit Sheet - 35:45Promoting Your Content – 43:00Transcript below Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show, whatever it is. I am really, really keen for you to do that. Because unless you are a big business that can advertise and get your brand awareness that way, then really content is the next best way in which you can do that. I highly, highly recommend you do it. Also, it proves you're an expert, blah, blah, blah. There's a million reasons I've probably told you over and over again, so I won't go into that now. It's super important for you to actually have that regular content.We spend so much time producing, as I well know, because I'm recording a number of podcasts today, so I know how much time it takes. I'm going to let you in on a secret. Episode, let me think, episode 87, last week's episode, I recorded, and it was a 30 minute episode, and it took me about an hour. It never does that, but for whatever reason I kept messing up, and stopping, and starting, and stopping, and starting. Even when you're on episode 87 of a podcast, it still sometimes takes way too much time and way more time than it should take.Anyway. It takes all this time to produce this amazing content. You've written your blogs. You've produced your videos. You've done your podcast. Then you put a post up on social media and it's tumbleweed. That's it, no one's reading it. I

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing.  KEY TAKEAWAYS COVERED IN THE PODCASTEmotional marketing is marketing to your customers and audience in order to get an emotion out of them. By provoking this emotion, you encourage engagement. Think about the last thing you shared on social media. Was it based on an emotion? What emotion was it?It is much easier to relate to someone if you feel something. Not every single post needs to evoke emotion. Not only will your feed become an emotional rollercoaster for you and your followers, some things just don’t warrant a lot of emotion. People tend to buy with their emotions. Even when you’re talking about a practical product, people will buy through trust. The very first thing you need to consider when it comes to using emotional marketing is your target audience. If you’re trying to use emotion to build your community and sell your products, gauging your target audience wrong could catastrophic. If you want to evoke and emotion, storytelling is a great tool to use. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You can evoke ANY emotion through marketing. From admiration and happiness to anger and sadness, it’s important you know exactly what emotion you want people to feel. HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is Emotional Marketing? – 03:18Why Is Emotional Marketing Important? - 04:24What Do You Need to Consider When Creating Emotional Posts? – 10:30How to Evoke Emotion in Your Posts – 14:30Incredible Examples You Can Use in Your Marketing – 20:00Transcript below (00:32)Hello and a really warm welcome to this week's episode of the podcast. How are you doing? I can't believe that we are almost, well I'm not going to say towards the end of the year, but we are obviously in the latter stages of the year. It's going so, so fast and my November is absolutely jam packed. I am talking at lots of amazing places, so if you're going to be seeing me then please please please come up and say hi and let me know that you listen to the podcast. I love meeting people. So definitely come and say hi. But yeah, it's going to be a super busy November. And before I know it, It's going to be December, which is just crazy. But anyway. So this week I am doing a solo episode. I wanted to talk about something as having a real brainstorm about what could I talk about and trying to write then loads of different ideas and things and I've decided that I want to talk about how you can bring emotion into your marketing because actually it's super, super important.Speaker 1: (01:30)And one of the reasons I decided to talk about this is because I've been reading Kotler's marketing book, Marketing 4.0 and he talks about the fact that it's even more important than ever for authenticity and to build that tribe. And I want to talk about tribe. I basically just mean your community of people that are going to want to come and engage with you and want to have a conversation with you and want to ultimately buy your products and services. And one of the ways in which you can start to connect to them is via emotion. And I'm really, as I was writing down all the ideas for this, it made me a little bit nervous because sometimes when we think about using emotion, we think about tactics that maybe aren't that nice. So for instance, an emotion that you could use in marketing is fear.Speaker 1: (02:16)And I remember many, many, many years ago, I used to work for a bank and we used to sell insurance. It's very different nowadays, but we used to sell insurance. And one of the ways in which we'd sell insurance is through fear. It would be, well, why? What would you do? What would happen if you lost your job and you couldn't pay your bills? You'd lose your house and you'd do this, and you do that, and you know, and your kids would need, and you'd start building this horrible, scary picture for them. And then they would go, Oh yeah, you're right. Okay, yeah, maybe I should have that thing. So I'm a little bit worried that talking about this, people are gonna think that that's what I'm talking about. So hopefully in today's episode I'm going to be able to give you a really clear idea about what I mean when I talk about using emotion in and how really positive it can be and also how it can actually make a big difference to your marketing and how you connect to that audience. What Is Emotional Marketing? Speaker 1: (03:08)So hopefully it will be a good one. So let's start talking about what is emotional marketing? Well, it

On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one!KEY TAKEAWAYS COVERED IN THE PODCASTThe Hustle Fallacy is the idea that you in order to achieve more you have to do more. In reality, not all tasks, not all meetings and not all opportunities are created equal. Focussing on the things that really matter is what will REALLY allow you to achieve more.There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance.You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer. Because of this, nutrition is important. If you know a food is likely to slow you down, try to avoid it.When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all.There are three steps to becoming more productive, the first one is to stop. Whilst it may seem counterproductive, you need to stop and see where your productivity lies. Ask yourself the hard questions. Has your smartphone made you less productive? Do productivity hacks give you the life you want?Evaluate the tasks that you’re doing. Think about the tasks you have completed over the past two weeks and evaluate whether or not you were passionate about it and whether or not you were proficient.Outsourcing your work is a great way to increase your productivity, as well as your income.If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it.If you don’t want to say yes to something, you need to follow this simple hack. First of all, you need to affirm the person asking in your initial response. Once you have affirmed their work, you need to pivot. The best thing to say is ‘In order to be faithful to my other commitments, I have to say no’. This is the yes-no-yes formula.If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature.The 3-by-3 System is where you have 3 goals for the quarter and 3 outcomes per week. Limiting yourself to 3 goals is important, because when your focus is dispersed across too many goals, you’re less likely to achieve any of them.If you could only pick three things to do this week to help your business grow, what would they be?When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.Transcript below Hello and welcome to this week's episode of the podcast. I am your host, Teresa Heath-Wareing. Welcome, welcome. If this the first episode you listen to, then I am very happy to have you here, and boy, have you chosen an amazing first episode to listen to, because I'm not even going to do hardly any intro, we're going to go straight in, because I am so excited about this episode, because on today's podcast I am interviewing the amazing Michael Hyatt.Now this guy has been in business a very long time. He is a New York best-selling author, I'll give you his proper bio in a bit, but basically today we are talking all around his book, Free To Focus, which is all about how as business owners and CEOs we manage our time, how we become more productive without necessarily just pushing to do more within the time we've got, and honestly, it is full of so much good information. It's a mix of the mindset stuff alongside with some really practical, cool hacks how you can save more time and become more productive. And let's face it, who on earth does not need that?The other thing that I love about this and about Michael is the fact that he talks about taking naps and how good they are for us, and how crucial they can be in business. So, I am a massive fan of taking naps. I love a nap, because let me just add the caveat of I don't sleep very well for whatever reason. I often wake up, my brain doesn't stop working, and it's like constantly giving me things to think about in the middle of the night. Anyway, I love a nap but I was always too fearful to ever say anything through embarrassment, because I thought it made me sound lazy and that it wasn't good that I was taking a nap i

This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thing, I want to discuss why I am now happy that I fail every once in a while. This will be a slightly different episode than what you’re used to, but I hope you enjoy listening as much as I enjoyed recording it.KEY TAKEAWAYS COVERED IN THE PODCASTImagining big goals is a great way to set your dreams into motion. Although you don’t need ‘huge’ goals to see, dreaming big is a great way to put yourself in the best mindset.Don’t feel stupid for setting yourself big goals, it’s okay to dream big.If you don’t feel as though you have the support when it comes to your goals, try to surround yourself with people that focus on their mindset. Whether that means listening to podcasts or joining like-minded communities.Sometimes, you have to accept that you can’t control your goals. What you can control, however, is the actions you take to achieve them.Ask yourself ‘’honestly, what is the worst that could happen?’’Rather than thinking ‘’what if they say no?’’ think about what would happen if they say yes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you let the fear of failure stop you from doing something, you have failed already.HIGHLIGHTS YOU SIMPLY CAN'T MISSShould You Set Big Goals for Your Business? – 02:35Failure Is Okay – 11:50My ‘Scary’ Experiences of Facing Failure Head On– 19:07Transcript below Speaker 1: (00:33) Welcome to this week's episode of the podcast. How the devil are you? I hate having stopped the podcast because I feel like it started the same way every single week. Also, while I'm talking about this, when I interview people, I start out the same way. But you know what happens if I try and mix it up? I mess it up. So I just think, hopefully it's so sure and we move on quickly that you'll just not realise that I start the same way pretty much every single week. Of course, now I've drawn into your attention. You're going to go back and listen or next time you'll think, Oh yeah, she did. Um, I've seen maybe I should've just kept my mouth shut. Anyway. So I hope you've had a good week and I hope you enjoyed last week's episode where we were talking about going live and if you haven't gone live already, please do so and please tag me and Tiffany in cause we really, really want to hear it.(01:24) So this week I'm going to talk about something a little bit different. I'm going to talk a little bit mindset-y. Now, I don't know whether you guys liked these episodes or whether you prefer me to be like proper tactics, strategies, tools, tips, but you know, honestly, this is the thing that's made the biggest difference in my business. And when I look back, I was looking for content for these episodes, thinking about what can I talk about? And I went back through the Academy that because it's a great place to find what people are asking and then I think, Oh actually that would make a great episode or I can create something around that. So for me it's a really, really good resource. And I, and I was looking back and I find a couple of posts that all came down to mindset and how they felt about their business and how they were struggling. Should You Set Big Goals for Your Business? Speaker 1: (02:13) So I wanted to focus around this, but I also wanted to focus on the fact as to talking about failure and why I am now happy to fail and I wasn't previously. So if that's okay with you, that's what we're going to be talking about today. So let's kick this off by talking about goals. And this was specifically the question that was asked in the Academy about one of the members of the Academy said that they were in two minds about setting big, hairy, scary goals. Now I don't know whether you know, there are lots of people out there like from celebrities to business owners to whoever that do a lot around manifestation and trying to imagine the big goals they want. And I am all for this. Okay. I never used to be, I have to say this, I, when I started the business, I didn't even think about mindset at all. Didn't think I had to, I didn't think it would affect the business. And then I quickly learned that for me and my business actually it has a really positive impact.(03:18) Now, I'm not gonna say that it's gonna be the same for everybody else, but I want you to try on this episode, just keep slightly open minded about things if this isn't really your bag and just think whether this may or may not work for you. Like I said, I am very, what's the word? I don't think it's cynical as such, but I think I would, I like facts and figures. So I wanted the science behind it all. And of course some stuff that just isn't

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live.KEY TAKEAWAYS COVERED IN THE PODCASTYou have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers.Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right.The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them.If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space.Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video.If someone else cannot easily describe what you do as a business, your brand is blurry.You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video.If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you.Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are.Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed.People are going to be following you for YOU. Live video is the best way to be authentic and show the real you.The beauty of live video is that you will get better over time.Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tiffany – 05:31Getting Through the Fear of Going Live - 15:40The Power of Live Video – 23:54Is Consistency Key? - 32:00Common Excuses for Not Going Live (and How to Get Around Them) - 36:05How to Get Started with Going Live – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Transcript below Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa, because I don't do many. I do live videos in the Academy, which is now open by the way. Woo. Exciting stuff. If you want to join, head over to Teresaheath-wareing.com/academy but that was a completely impromptu mention, and then I realised they went into commercial mode. I'm sorry. Okay, I'll carry on where I was.So as I was saying, Tiffany is a massive fan of doing live videos, and you know what? Why not? Because I am a huge fan of live videos. I might not do them as much myself. However, from a marketing point of view, what they can do for your business is phenomenal, but hardly anybody does them because they're so scared of doing live videos. So in this episode, we smash through all the myths about doing live videos, and Tiffany talks us through how you get to do a live video. What you should do, how you should do it, and how to get over that fear.And you know what was super interesting, when we talked, when I interviewed her, I thought to myself, oh, we're going to talk strategy in terms of right press this button, do this thing. But actually after working with thousands of students about live video, the thing that Tiffany knows better than anybody, is actually that is like the tiniest bit of the reason people aren't doing it. And the main reason is the fear

KEY TAKEAWAYS COVERED IN THE PODCASTIn the early days of my business I worked really hard to network, find clients and build my email list.During the first few years of me running my business, I did a lot of local speaking gigs.Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business.It was great having someone who understood how businesses are run as she helped me turn my business into an agency. I now have 6 freelance members of staff within the agency.When I started speaking on bigger stages I noticed that I was getting less and less enquiries from clients.Although my team were working with clients back home, I knew that these speaking opportunities were something I had to do.As my clients started to reduce, I noticed that my email list and audience was growing and growing.I soon realised that fifteen years of experience put me in a position where I could offer valuable advice to people who are in the same position I was in years ago. I wanted to work out how I could offer this advice to people and still earn money as a business.For me, the best step was to open an Academy. I knew I could talk about growing your business all day every day and never get bored.I moved from a one-to-one to a one-to-many model for a number of incredible reasons.Once I launched my academy, I had to be more selective when it came to bringing on new clients. I also had to rejig the way in which my team worked and accept that I’ve had a drop in income.Although I have taken a drop in income, I now have a business that I love even more.I want you to think about what you’re doing as a business and whether or not that is what you want to do. What changes would you make? How can you get there? Can you grow your business without having to grow your time?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The real organic content that gets the most reaction tends to be the things you create off the cuff. Although you can hire content writers and social media managers to run the day-to-day aspects of your business, the most relatable content will come from YOU.HIGHLIGHTS YOU SIMPLY CAN'T MISSMe and My Business - 03:12Hiring My First Member of Staff – 10:00Increasing my Speaking Opportunities 12:20Growing my Audience – 15:00Taking Things Online - 17:50One-to-One to One-to-Many – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 69: A Guide To Starting Your Own Membership With The Membership Guys Episode 34: 3 Mistakes I Made When Starting My Business Episode 79: 5 Top Tips For Gaining Speaking Gigs In Your Industry Buy The E-Myth Revisited Attend A Masterclass Join My AcademyTranscript below Speaker 1: (00:33) Hello and welcome to another episode of the Marketing That Converts podcast. I nearly forgot the name. Uh, that's a great start to the podcast. Well done, Teresa. I hope you are well and having a great start to your week. I would just wanted to mention that I've had some lovely reviews on iTunes. I appreciate it so, so very much. And you know what's really, really nice is that so many of you have said that it's like listening to someone you'd go for a coffee with or having a chat with someone or like a friend. And I love that. I just think I'm so glad that's what people think. And obviously I just get on and I just do my thing and talk away whether it's very professional and I'm yet to decide and I guess that's for you guys to decide. But I really liked doing it naturally.Speaker 1: (01:24) I really like doing it a little bit off the cuff. I like the fact that it's not scripted, that I literally just get on hit record as I've just done and start speaking. So for me, I'm over the moon that you like it that way and that you guys think and feel that we are literally just having a conversation and we're like sat down and having a chat and we could be having a coffee or depending on the time, maybe a gin and tonic, glass of wine, glass of Prosecco, champagne, you name it really. Any of them, I'm up for it. Cool. No problem.(01:57) Okay, so this week is a solo episode and I've been racking my brains, right? I focus so much on getting interviews in place and I've got a load of them stacked up and there's some brilliant ones and I focused so much on that and so much time on planning what they're going to be that the solo episodes are kind of forgot about, very organised of me and I've just literally sat down and thought, right, I need to record. I'm doing some batching at the moment. What am I going to talk about? And I always go back and see what we've talked about previously. I look at kind of other people's topics, what are the people talking about at the moment? And I try and come up with a few different ideas. And today's episode I've decided that I want to talk a bit about business overall and I want to talk you through some of the things I've learned and changes I've made in my business because I really think that you're going to find this interesting. And I al

KEY TAKEAWAYS COVERED IN THE PODCASTThere are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time.Growing your business will either take time or money and you need to decide which one is more valuable to you.Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective.When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this.A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager.Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions.Run campaigns alongside one another to test what works best. Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first.In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better. There is a Facebook Support chat that you can use if you’re struggling.From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your ideal audience are probably on Facebook and they are telling Facebook EVERYTHING. This is something you definitely need to be tapping into as a brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Liz – 04:58Why Should You Advertise on Facebook? – 08:20Getting Started with Facebook Ads - 16:11Should You Be Using the Facebook Boost Button? - 19:20Picking Your Objective - 23:20Should You Do Facebook Ads Training? - 33:18Getting Your Ads Accepted – 40:00Campaign Budget Optimisation and Dynamic Creative – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJoin My Masterclass Facebook Blueprint Programme Liz Facebook Course Liz Melville Website Liz Melville Instagram Liz Melville FacebookTranscript below Good morning and welcome to this week's episode of the podcast, how are you? I'm having a slightly stressful morning, it's got to be said. I'm trying to send some videos to an event that wanted me to speak, anyway, as it happened I wasn't able to go and speak in person, so I've done some videos for them which is really cool actually. Really excited about the fact that I still have a presence there and they can still see me although I'm not technically there.However, you know when the world of technology is trying to work against you and basically destroy your life, that's how I feel right now because I'm trying to upload these videos and they are not going. They're just taking forever and I've made them smaller and I've stopped everything on the computer and I've turned the computer off and I restarted the internet and honestly, things like this really wind me up and I have to remind myself to be calm and it is what it is and I can't change it but it's just so frustrating this very modern world we live in that some things just aren't exactly as they need to be.So, anyway, my little run over for now, this week we've got an interview with the lovely Liz Melville who is a Facebook ads expert and we're going to be going through some really good, simple, getting started tips. Some new things that are new and that you might want to consider, but basically if you are looking at starting Facebook ads, then this might be a really good introduction to you.It might give you an idea of how to get started and why you should do them and why they're good, and I honestly do believe they're really good. I use them in my business and I've used them for lots and lots of clients and they're fab, and Liz is lovely.Before we get into the interview though a couple of reminder things. First off I have a masterclass coming up so I would love you to join me live for that. It's on the 24th of September, it's got loads of different times as always so no matter where you are in the world I'm sure there's a time that will accommodate you. If you head to teresaheathwareing.com/masterclass you're going to be able to sign up there.And like I said, I really hope you can join me because it's going to be another fun one. I only ever do these things live. You know how sometimes when people do launches because obviously, this obviously is a step towards my academy opening again and sometimes I do them on Evergreen. Do you know what I mean by that? Basically they pre-record it and then it's a recor

KEY TAKEAWAYS COVERED IN THE PODCASTGrowing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want.There are sections to the MTC method – get seen, get emails, get sales and get fans.Each section is equally as important and they follow nicely on from one another.Getting emails focussing on finding out who out of those that has seen you, is interested in what you have to offer. One of the best ways to do this is to get emails.Where are you asking for sales? What are you doing to encourage them? Do you have sales pages? Are you doing webinars? Do you have client meetings?There are so many incredible ways to get seen, including Facebook, Twitter, LinkedIn, Instagram, blogs, guest blogging, speaking, live video, SEO, AdWords, Facebook Ads, your website, PR, networking and your branding.LinkedIn is great for B2B businesses.Try to focus on just a number of things, rather than trying to be all things to everyone. Consistency is much more important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to getting seen you need to ensure you’re not forcing yourself to do something you don’t want to do. If you’re not going to enjoy what you’re doing, it’s not going to work for your business as you will find you’re less likely to stick at it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the MTC Method? – 05:51The MTC Method – 08:5410 Ways to Grow Your Audience and To Get More Customers In 10 Days – 12:13How to Get Seen – 14:13How I Get Seen – 22:45LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETickets for MarketEd LiveSign Up for The Masterclass /masterclass10 Ways To Grow Your Audience And To Get More Customers In 10 Days /10waysSEO SASMy InstagramMy TwitterTranscript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. How are you doing? You know right before I got on this episode I was doing some work on upcoming episodes, looking at who we've got coming on the interviews and when they are and what episode they're going to be on and I can't actually believe I'm recording episode 81, it seems crazy. I've just sort of, obviously we have a folder for each episode on our shared drive. And I've literally just added a load more folders cause I'd run out and I've just literally gone up to a hundred and it feels like it's going to be there in no time at all. So I can't believe we're on episode 81 and I just wanna say thank you. Thank you so, so much for listening. And if you're new to the podcast, hello and welcome. Great to have you here!Speaker 1: (01:22) And let me just remind you guys what the podcast is about because obviously I went through a name change a little while back. It was, or it used to be Social Media Marketing Made Simple and now it's Marketing That Converts because I find that we were covering so much more than just social media. And actually where I really love sort of talking about and the things I think is super smart are things like funnels and ads and landing pages and sales pages and all the other good stuff and that it's not to say that I don't ever talk about social media cause I totally do. But I want to include that other stuff as well. And it was interesting, you know, when I was trying to come up with the name marketing that converts because at the same time I was trying to name my academy. And then from that I've since come up with now I shorten it sometimes because marketing that converts is point and my fault, I've shortened it to MTC, which I always get the wrong way round, which is embarrassing.Speaker 1: (02:15) Uh, normally I say MCT, but anyway, MTC and I've since come up with a method and a model. Now, I never intended on coming up with either of these things, but I'd worked with so many businesses over the years. I've been in marketing over 15 years. I did a marketing degree and I've worked with thousands upon thousands of businesses helping them to better market themselves. And I wanted to take some of that knowledge and, and some of that experience. And work out what makes some of those businesses really fly and really successful? And then some the aren't, what were the differences? Anyway, I ended up coming up with the MTC model, which interesting enough, I'm going to be talking about when I speak at MarketEd Live, that's going to be the first time I really present that to the world, which is going to be very excited if you haven't got a ticket. I think there are a few left, so do go check out MarketEd Live. I will put a link in the show notes. Just so you know, when I say there's a link in the show notes, what I mean is if you go to www.teresaheath-wareing all one word, so that's t, e, r, e, s, a, h, e, a, t, h, w a r, e, i, n, g, such a mindful.com a forward slash and whatever number episode you're listening to, but the numbers in, so t

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects.If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful.LinkedIn is a great place to showcase your work, your personal brand and your recommendations.One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see.The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand.You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content.Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured.When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business.Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform.Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to.Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. With various different platforms being known for fake news, it’s important you’re focussing on the platforms are trusted.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Viveka – 04:26Why Should You Be Considering LinkedIn? – 07:55Who Should Be Using LinkedIn? - 11:30How Do You Get Started with LinkedIn? - 18:40What Should You Be Posting on LinkedIn? - 27:17How Much of Your Personality Should You Be Sharing on LinkedIn? - 32:50Growing Your Personal Brand on LinkedIn - 42:00Using Ads on LinkedIn 49:11Should You Be Using LinkedIn Articles? - 51:36LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEViveka von Rosen WebsiteViveka von Rosen LinkedInViveka von Rosen BookTranscript below Hello and welcome to another episode of the Marketing That Converts Podcast, and thank you for joining me here today. It is always a pleasure to have you with me and to know that you're listening. I just wanted to say a very heartfelt welcome and thank you. While I'm talking about this actually, I'm always really keen to hear from people. I think I mentioned it in the last episode, but I'm going to mention it right here at the beginning before we get started, so I know that you're listening.I'd really love you to come and reach out and find me, DM me on your favourite platform, I'm on them all as you know, or hit reply to one of my emails if you're on my email list and come and find me and say hello, tell me who you are, tell me where you're listening from and what you do because I'd love to find out more about you, and with the podcast the stats are really difficult, so it's really hard to get a good idea of who my audience are.Now, I think I have a fair idea, but I just want to get as much information as I can so that I can make sure I'm bringing you the episodes that you want in the future. And also while I'm in the asking mood, if there's any chance you could head over to iTunes and drop me a review, I would appreciate that so very, very much. You just go to your main podcast page, you find me, I think you scroll to the bottom of the page and that's where the reviews are and you'll have the opportunity to leave me a five star review and if you could say something lovely, that would be absolutely amazing. I see them all and I appreciate them greatly.And also from a podcasting point of view, it obviously helps me get found and get more listeners, which again I would really, really appreciate. I know you're busy, I know you've got stuff to do, so if you could find that time then I honestly do appreciate you very, very much. Like I said, do let me know what you want me to talk about. Do let me know if there's anything that you think, "Teresa, an episode on this would be so helpful," it would be great to hear from you.Okay, so today is actually one of those episodes that I think you're going to love, because it is something that we've not really done before, but I know you guys have been asking for it and I know that this is something that we should have talked about for a long, long time. Today we're talking

KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry.Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not only is it great for practice, but it helps get your name known.The more you speak, the better you become. The last thing you want to do is get an amazing speaking opportunity and mess up because you haven’t had enough practice.Attending conferences is a great way to network with speakers and event organisers. You need to experience the conferences you want to speak at in order to see whether or not you’re going to be a good fit. Not only that, but it will help you perfect your pitch for the following year.You need to be sure you’re applying to speak on a topic you’re an expert in. If you have no content based on the topic you want to speak on, event organisers will see this from the beginning. They need to see that you’re an expert.It’s important you’re telling people that you want to speak or that you are a speaker. Make sure you’re including speaker in your bio and posting on social media that you’re available.Use images of you speaking to show that you can speak at events.Consider creating a speaker section on your website. Even if you’re speaking for free, you still need to get as much as you can out of the event as you can. Encourage people to tag you in a post, get photos and videos of you talking and screenshot any feedback you receive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you want to earn money for your speaking sessions, it’s okay to work for free. The benefit of you being stood there speaking to your perfect audience can outweigh any monetary benefits you will receive.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy You Should Want to Become A Speaker – 05:50Tip #1: Start Small -10:36Tip #2: Attend Lots of Conferences – 15:15Tip #3: Make Sure You’re Known for The Content You Want to Speak About – 20:15Tip #4: Tell People You’re A Speaker Or You Want To Be one – 22:00Tip #5: Make Use of Every Speaking Opportunity – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELead Pages Episode 77 Episode 63 Transcript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast. How have you been? So I've decided to do another solo episode this week. In all honesty, do you know, I'd love to make things up, but I can't. I'm just way too honest. I got so distracted with doing the academy and doing the launch for that that I didn't prebook enough people. So I constantly have a list of who's coming on, what I'm planning, what I'm doing, and I know who I want on. And some people haven't even been asked, some people are waiting to be booked in, but I always make sure I have this kind of list of people that are coming in and honestly I got so preoccupied that I just hadn't kind of focused on, "Okay, when's the next interview?" So anyway, hence why I'm doing a solo episode as it is and the day of recording this. I am literally recording an interview later on today. But I just thought I didn't want to rush it and I'd much rather do another solo and then throw you an interview next week.(01:31) You might be sat there thinking, Teresa, why did you say all that? We would have no idea. But you know what, like I said one, I'm a very honest person. Two I think you need to understand that everybody struggles sometimes getting organised. Things get in the way. And honestly this summer holiday seems to felt worse than any other. For one, it's been really long. My daughter's going to have been off for two months by the time she goes back to school. Now I'm not going to make it like I've had it the whole two months cause I haven't, she does do, um, a week with me and a week with her dad. So she does have half the time at Dad's. So I guess in that way I should be fine. However, when she's here, cause she's, well she's not only child, she's obviously got step siblings but they're much older and they're busy and they're doing stuff. So really when she's here, all her attention is aimed at me in terms of wanting my attention, wanting me to help with stuff. So it honestly has been so difficult.(02:28) And so this morning I've got to tell you this story. I've literally wrote an email that's going out today and that's, you're going to see if you're on my email list, but I've got to tell you this story cause it was ridiculous. So I'm sat in my office working and I'd shut the door, which I don't often do, but I wanted to shut the door cause I wanted to say to the rest of the house, I don't want you interrupting me. I've got stuff to do. Anyway, my daughter had got a friend staying over and I get this tap on the door. I say come in and it's her friend and she says that basically daughter is in her bedroom, stu

KEY TAKEAWAYS COVERED IN THE PODCASTThere are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name!You need to ask yourself who are your audience and what do they get out of your content?Instagram Stories is a great place to get personal, showing your personality and your personal side. Whilst you don’t have to share everything, showing a bit of your personal side is great. Remember, people buy from people.Don’t just sell your products, show behind the scenes too. Show what goes into it and how you created your product and service. This means you’re not necessarily selling your products, but you are regularly reminding people that they’re there.Instagram is a great place to educate your followers and show them that you are an expert in your field. Whether it’s a blog post or an interesting podcast you have listening to, people need to see why you are the expert in your industry.Takeovers are a great way to promote your product and service without personally talking about your product yourself.Using apps that have layouts and designs, you can create beautiful curated images to share on your Instagram Stories. Great apps to use include Story Art, Unfold, Story Luxe and Story Lab.Instagram Story Polls are a great way to get people engaged, even if it is as simple as asking ‘do you prefer cats or dogs?’Using the Instagram Stories Question sticker is a great way to get people’s opinions on your business, your products and your services. You can ask people for inspiration or get them to ask you questions about your business.Using Instagram Stories to be creative is a great way to stand out from everyone else.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re wondering why you should be using Instagram, it is the second largest platform when it comes to social media. There are over 1 billion users, it is owned by Facebook and it is one of the best platforms for engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Use Instagram Stories – 03:27Three Mistakes Businesses Make When Posting Instagram Stories – 04:53Tip #1: Get Personal – 06:00Tip #2: Create Product Stories – 09:07Tip #3: Educate Your Followers - 11:06Tip #4: Story Takeovers – 12:02Tip #5: Use Instagram Quizzes – 13:32Tip #6: Use Curated Images - 15:20Tip #7: Instagram Polls - 16:34Tip #8: Instagram Questions - 18:00Tip #9: Go Live – 20:10Tip #10: Get Creative - 21:58LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDownload ‘5 Easy Ways to Get People On Your Email List’Download ‘Your Webinar Blueprint’Download ‘How To Create A Highly Converting Sales Page’Episode 77 with Mary HyattEpisode 73 with Dill Takes PhotosStory Art AppleStory Art AndroidUnfold AppleUnfold AndroidStoryLab AppleStoryLab AndroidStoryLuxe AppleStoryLuxe AndroidTranscript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast and thank you so much for joining me here. Again, I hope you're having a great week. So this week I've got lots to fill you in on in terms of Instagram stories. I did a talk recently over in Cyprus and I did it all about Instagram stories and I thought I would share some of the content with you because if you follow me and you know me, you know I love Instagram and I love Instagram stories. Not only do I like doing Instagram stories, but also I watch a lot of other people's Instagram stories. I can find myself losing several hours in a day, which is not good, but it's a great resource. I've got some great tips for you coming up. Before we jump into that, I want to remind you that I've got some really, really good things that you can download.Speaker 1: (01:19) If you head over to my website to teresaheathwareing.com and on that home page I've got three different things that are really going to help you grow your business. The first one is all about how to get more people on your email list, five easy ways that lots of people miss. The second one is if you're doing webinars and you want a really good webinar blueprint on how to present a Webinar and then sell, so that one's going to be really good for you. And then finally, sales pages. So obviously when we're trying to communicate our product or service online, you might not think you're doing it via sales page, but it is the same principle as doing a sales page. So that download really is a great one. It gives you the key things I make sure I include in a sales page so that you can have a really effective page that hopefully converts people.Speaker 1: (02:10) So do make sure you go download those. I've got some other exciting stuff coming up soon in terms of another live masterclass. You know how I loved doing a masterclass? That's going to be in the coming weeks. Obviously if you get one of those downloads and you're going to be told about the master class as well when it com

KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need.Remember, you are exactly where you need to be.If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you’re working with.There is a myth that if you have more followers, you’re going to sell more products and make more profit. At the end of the day it doesn’t matter about the numbers, it matters who is opening your email and buying into your products and services.A great way to forget about the numbers is to forget about your ego. You don’t need to brag about the numbers you have to others in the industry, you need to focus on the people you are directly affecting.If you’re better connected to your customers and clients, you can offer higher ticket items.Remember, a sale never happens outside of a conversation. You need to think about who would benefit from your products and services and talk to them.People want you to be human.Ensure you’re giving your followers value and that they trust you.You don’t need a big successful launch like everyone around you.100 devoted fans is better than 1,000 unengaged followers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Love the people that are already supporting you. Nurturing the people that are in your DMs, commenting on your photos and replying to your emails is the best possible way to ensure a successful launch.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mary Hyatt – 07:12How Coaching Can Benefit You – 13:44Launching A Product with Small Numbers – 20:50Nurturing Your Small Numbers – 25:00Getting Personal – 39:45Forgetting About the Numbers – 50:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMary Hyatt CoachingMary Hyatt InstagramMary Hyatt FacebookTranscript below Hello and welcome to this week's episode of the podcast. I hope you're well, and I hope you came back after last week's slightly crazy episode. I apologise. I'm on form, now, she says. Let's see. Anyway, I can't mess up too much, because it's an interview, and it's already been recorded, so hopefully it should be fine.This week I am interviewing the super lovely, and my very dear friend, Mary Hyatt. I've known Mary now for a couple of years, and I want to explain to you, although I'm a wee bit embarrassed, to tell you how on earth I met Mary, and how I started working with her, and then how we became good friends.Basically, trying to think of where it started. Okay. Some time back, a few years back, I decided that I'd seen lots of different coaches, and I'd started to discover what coaching was about. I was thinking to myself that maybe this is what I needed, because I was one of those people, well, I know what to do. I know how to launch things, and market things, and I know how to put together memberships and courses, and all that sort of thing, and I had done it with loads of clients. I couldn't work out why I wasn't doing it for myself, and what was stopping me.The thing that was also getting frustrating was, sometimes even though I knew what to do, I'd get to my desk, and I wouldn't do it. Or I would not feel motivated to do it. I just knew that I needed some kind of help, but it wasn't necessarily help in how to do things, because I knew that. I started looking in the coaching, and thinking about it, and I have to say my experience, which I do mention on the interview, but my experience of coaches tended to be more your traditional business coach, or business consultant.When I first started my business I used to do networking. Obviously when I started that, all the coaches and all the consultants that could help you with your business were, well, in all honesty, middle aged men, and people that I didn't feel that I could relate to. Very corporate type people, and I just wasn't keen on the idea of someone coaching me like that. Anyway, this one day, I'm sat in San Diego. I'm at Social Media Marketing World, and I'm having a bit of a funny ... not episode, but like, I've talked before about I get overwhelmed at events. I had done Trafficking Conversion, and then straight into Social Media Marketing World.It was really early in the morning, because I tend to get up quite early and do some work before my day starts, and I'm sat at my computer. It's 4AM, and my husband's staying, he's with me, he's asleep in bed, and I've got my headphones in, and I'm listening to a podcast while doing a few sort of emails, and a few things. I'm listening to Amy Porterfield. As you know, and I've talked before, Amy is one of those people that I aspire to be like. She's really a mentor to me, where that's the type of life and person and business that I would like for my own.So anyway, I'm sat there listening to Amy, and Amy happens to mention that she's got a coach. She talks about her coach, and then she says her coach's

KEY TAKEAWAYS COVERED IN THE PODCASTIf you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue.Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list.Write your emails yourself. You want your content to come from you personally.If you have a product, newsletters may be the better option.Shorter emails are often better, however, there are no rules you should be following when it comes to length.Ultimately, how often you send out your email comes down to how often you want to send it. If you have enough content, weekly is a great starting point.Try the three-month challenge where if you do something for three months and it still doesn’t work, stop. Although it may be tempting to give up sooner, you need to give your email strategy enough time to develop.What you put in your email will depend on whether or not you’re sending out a newsletter or an email. If you’re sending an email, you may find that your content will be more focussed on events and updates that have happened since your last email.Your emails need to add value, meaning you need to spend as little time as you can talking about you and your products.If you’re looking for content to add into your emails, sharing other people’s content is a great place to start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A newsletter tends to be a HTML email with images, text and chunks of information. An email, however, is text only and more of a one-on-one conversation. People are more likely to engage with an email than they are a newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Email Journey – 03:40What is the Difference Between A Newsletter and an Email? - 08:45How Long Should Your Emails Be? – 10:40How Often Should You Send Your Emails? – 12:00What Should You Put In Your Email? - 14:31A Quick Summary – 23:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODESign Up for My Email List HereTranscript below Speaker 1: (00:32) Hello and welcome back to another episode of the Marketing That Converts podcast. How are you? So I'm glad to say that after an awful lot of travelling and then coming straight back to do a launch, I am now.. the cart is closed and I am now in a position where I can just chill out in the office, which is really, really cool. You know those times where it's like you've got time in the office or you can focus and tick things off and get things done. So I'm really, really excited about that and really pleased. I'm also super excited about my launch and how that went and all my new members in the academy, which is so cool. So I'm excited to get to know them better and to really start helping them with their business. So this week I wanted to talk about emails. Now I know we've done lots of different, talking about emails and we've talked about building email lists and I go on and on and on all the time about how important it is because basically we don't own our data.Speaker 1: (01:25) So the people who follow us on social media, we don't have their details. And if something, God forbid was to go wrong on social media, we've lost our following. So I've talked all the time about building lists and I've worked hard on building lists. My seem to have done a lot of talks recently about how to do it and step by step and that sort of thing. So we all know it's super important. But the one thing I haven't really gone into a huge amount is what you actually do with them. Once you've built an email list. And I know that this is something that is putting off a lot of people from even starting building that list. Because they're saying "It's all well and good building a list, but what am I going to send to them?" And if they're not producing lots of regular content then maybe they're thinking, "I haven't got anything to send to them." So that was one of the reasons I wanted to do this.(02:12) Also, I was inspired over the weekend. I received a few different emails, one from Ann Handley, which I always enjoy getting. She does one every other Sunday and has it always really well written and I like reading them and the other one from someone I'm not going to mention, but basically I received this email and it just was so focused on the person and on their own business and what they had achieved and what they had done that I just thought, "This is a really bad example of a newsletter or an email that you'd send out to your list" because don't get me wrong, I know there's an element where we're going to talk about things that we've done. I just started this podcast saying, you know, this is what I've done recently, but it's 30 seconds of it. And then hopefully we get straight into the value. So if you're doing an entire newsletter and that's all writing, every time people quite honestly don't care.

KEY TAKEAWAYS COVERED IN THE PODCASTIf you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course.You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people.Courses can be a great way to convert customers into one-on-one clients.The basics that you need when it comes to creating your courses are Zoom to record videos, Canva to create worksheets and slides, Mailchimp to guide people through your funnel and then a platform to build your course.Try to keep it as simple as you possibly can. You don’t want to overwhelm your course members.Hobby courses are becoming really popular, is this something you can do?If you have lots of topics to cover, don’t put it into one big course. Instead, create lots of smaller, actionable courses.If you are in an industry that regularly changes, creating a course that is easy to change is important.If you sell a product, don’t write off doing a course. You can teach people how to make your product, or how to run a successful business.People will be buying your course because of YOU and your experience. You need to allow 3-6 months before you start making a profit from your course.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you need to consider when it comes to an online course is that it needs to be really actionable. Every time you communicate with your course members, there needs to be an action they can take.Kerrie's flagship Launch a 6 figure course mastermind starts again Monday 5th August. You can sign up here and use the coupon code THW for a 50% discount on the one off fee making it an amazing £645 for the year. https://t4s.site/profitableonlinecourse/august-mastermind-thw/.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Kerrie – 05:24The Basics of Creating an Online Course – 15:00What Are the Best Platforms for Courses – 20:40Business #1: Devon Baeza - 27:00Business #2: Lagina Masala - 34:30Business #3: Violets Digital – 44:11Business #4: Felt n Fings 51:55LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODECallie and Mike EpisodeZoomCanvaMailchimpInfusionsoftKajabiDripDevon BaezaLagina MasalaViolets DigitalFelt n FingsKerrie’s FacebookKerrie’s TwitterKerrie’s LinkedInKerrie’s WebsiteSign Up To Kerrie’ Six Figure Course Mastermind HereTranscript belowHello, and a really warm welcome to this week's episode of the podcast. I hope you've had a great start to your week. Now, I'm jumping straight in on this episode because honestly I loved it. It was so good. It was a different format, but it was brilliant. So let me explain.In today's episode I'm interviewing [Carrie Rycroft 00:00:55]. Carrie was introduced to me via a friend because one thing that's really interesting is I don't often interview lots of people from the UK or locally to me. Because lots of the people that I admire and look at and learn from who I want to bring to you, my audience, tend to be American or from not around here. There don't tend to be many people who do what I do where I currently live.And what was really fascinating was I was out for dinner with a friend the other week and she said to me, "Do you know what, Teresa, I went to this talk and there was this amazing woman there who teaches people how to do courses online." And I was like, okay, that's really interesting, I don't hear too many local people doing that. And she said, "What was the best thing about it was, during her talk she actually said, 'Who thinks they can't have a online course? Who thinks that their business is not, what's the word, that doesn't suit it, or that's not something they can do in their business?'" And people put their hands up and she picked one person, and that person said what they did, and she said, "Okay, by the end of today, we would come up with a plan, come up with an idea, and start your online course, and you'll start marketing it." And literally just did it there and then.It was amazing and my friend was like, "She was unbelievable, it was great." And I was like, that's a real skill. Because actually there are some businesses that are super easy to do online products for. So if you're in the knowledge industry, if you're a coach, anything like that. When you're teaching, then it's easy. You can take anything online, and I'm doing the same. And it's great. It's a brilliant way in which I can teach more people and have more, what's the word, more impact without having to physically be sat in front of people. So it's an amazing way that we can learn and teach now. And I do a lot of stuff online in terms of how I learn.So anyway, got in touch with Carrie. Really lovely lady. We hit it off straight away, had a really good chat. And we decided great, let's do a podcast episode. And Carrie came up with the most amazing idea that wouldn't it be good if we did some

KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation.If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched.Using Answer The Public and your own content ideas, you need to build a list of all the posts you want to write. The more detail you include, the better.Batching your content is key.When it comes to being scared about producing video content, you need to remember that your video is going to be adding value to someone’s life. If you don’t create your video, you won’t be adding that value.If you’re worried about nerves, run a practice private live. Whether it’s in a group or to a specific person, you may feel better after a practice run. Honesty is key, so tell people it’s the first time you’re going live.If you’re creating a video for social media, you need to upload it to every platform you’re on natively, as this will maximise your views.When sharing a video in your email, set up a landing page for you video and send your subscribers there. This will allow you to include a call to action.If you want to ensure you’re consistent with your social media channels, make the most of social media scheduling tools. For those that need help when it comes to motivation, appreciating and celebrating the little wins can really help.If you want Insta Story success, ensuring you’re consistent is important.Another great way to ensure you’re successful on Instagram Stories is to find a way to get people into your DM’s. Whether it’s using the question feature, putting up a poll or getting people to take part in a quiz – the more people message you, the better.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t matter if you feel fear, absolutely everyone does. It’s natural to feel nervous about putting yourself out there.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion #1 – Have You Got Any Tips for Starting A Blog? - 06:20Question #2 – How Do I Get Over the Fear of Making My First Social Media Video? - 09:32Question #3 – How Do I Use Social Media to Differentiate My Service in A Crowded Market? - 14:15Question #4 – If I’m Sharing A Video in My Email, What Link Should I Send People To? - 17:51Question #5 – How Do I Keep Motivated and Consistent with My Social Media Posts? 20:49Question #6 – You’re Always So Well Dressed, Where Do You Get Your Clothes From? 22:58Question #7 – What Are Your Top Insta Story Tips and Tricks? 24:29Question #8 – How Do I Keep Up to Date with All the Changes in Social Media? 26:25Question #9 – How Do You Juggle Your Work Life with Children and Travelling? 27:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy AcademyAnswer The PublicHubspotBuffer BlogTranscript below Speaker 1: (00:33) Hello and a really warm welcome to this week's episode of the podcast. How are you? Okay confession time straight away! It's the Thursday before this podcast comes out on the Monday and I'm only just recording it. You know what happens. Sometimes I get so good at batching content so far in advance and then what happens is it's like, I rest on it and I think I've got loads of content. It's absolutely fine. And then I start running out of time. And also as you'll know, cause I've talked about it on the podcast, I have been going through a launch. I've been doing masterclasses, which actually I'm doing today on the day I'm recording this and I'm launching my academy. I'm setting that up. So I have been so busy that I feel awful that I'm recording this so late. Also, I feel so bad for my team who are now going to rush to get it edited and rush to get the show notes written and then get all of the social media posts ready.Speaker 1: (01:34) So to Phil, to Kirsty and Sofia, I apologise profusely that I am putting you under this extra stress. I promise you this is a hiccup because we've been so busy setting up the academy. So today I've launched it, which is crazy amazing. Honestly, I've done two masterclasses so far. I've got another one at 9:00 PM. They've been amazing. I've had such awesome feedback. I love teaching. Hopefully you can tell that from the podcast. You can tell that I like talking about what I talk about and that I'm passionate about it and I end up kind of just overdelivering all the time because I want to give a really, really good value. So I've loved doing the masterclasses. I've had some great feedback. I've had people join the academy. Woo, which is amazing! And I'm gonna urge you to go and check it out because honestly I have put it up for a price that is the craziest good value.Speaker 1: (02:33) So basically the academy is open from now until Friday the 26th, let me double check that date. Hang on, two seconds. I know I should have had that in my head because I knew I was gonna talk about it. It is Friday, the 26th. Okay, so the academy

KEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have.Use techniques you have seen on TV and in movies to inspire you to be creative.If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story.When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate.Show you’re doing something and try to tell a different story; it will hold people’s attention much longer.Make the most of b-roll content.You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content.Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options.Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity.If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush.If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen.To get started, you need to understand the story. Find out how you can tell a story without speaking.Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long?HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dillon Osborne – 04:45How to Limit the Content You Post, Without Cutting Back – 11:00Finding Your Creative Flair – 16:00Showing Your Personality in Your Stories - 21:31Tools and Equipment – 27:13Directing People to Your Long-Form Content – 39:30How To Get Started With Creating Your Own Stories - 44:02LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpAdobe Rush for MobileSpliceEpidemic SoundDiltakesphotos InstagramTranscript below Hello and welcome to this week's episode of the podcast, and I am your host Teresa Heath-Wareing, as always. How are you. This week we are talking about one of my favourite subjects, Instagram, and more specifically, Instagram stories. But before we jump into that, I just want to remind you that this Thursday, Thursday the 18th of July, I am running three, that's it, not one, not two, but three, live master classes. I've done three so that hopefully, no matter what time zone you're in, you're going to be able to find a time that suits you. And you heard me say before that I love doing these master classes, I love doing live training, and I love answering questions and helping, so I really hope you've signed onto it and you're going to be joining me. If not, you can head over to TeresaHeathWareing.com/MasterClass and you can sign up there. I can't wait to see you there.Okay, on with today's episode. If you've been following me for a while, you'll know that I love Instagram. It's my most favourite platform at the moment, has been for some time, and one of the things that I love most about Instagram is Instagram stories, because I love how creative they are, how quick they can be, and I just like that kind of honesty of someone being on camera or showing you their day. I find them really interesting. And I don't know about you, but I always have certain go-to people that I like to watch, and obviously, given the algorithm, it puts those people at the front of my feed all the time. Today's interview is with someone that I've been watching on Instagram for a long time, and I love his stories, so I had to get him on the podcast, because I want to share what he does with you, and I want you to go check him out because he's amazing.Today I'm interviewing Dillon Osborne, who is a freelance creative and storyteller who believes in ideas. He works with people to create engaging and exciting stories and bring them to life visually. Dillon is one of the most creative Instastory creators, have I just made that up? Does that sound right? That I've ever seen. So I met him through another guy who I had met at an event, and I started following this guy, and he mentioned Dillon in his stories. So as you do, I clicked and had a look at Dillon, started looking at some of his stories, and honestly, they were brilliant. They were the most creative stories I've ever seen. They were quick and interesting, and they literally kept me captivated, and I've carried on watching them for ages. So I wanted to bring him onto the podcast because I really wanted him to talk about these s

KEY TAKEAWAYS COVERED IN THE PODCASTBuying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience.Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for.Follow-unfollow tactics are not the best approach when it comes to gaining followers.Tell people you are on each platform, directing them to come and follow you. Put it in your newsletter, put it in your email signature, put it in your blog posts. The more you tell people, the more chances you have of people following you.Facebook is a difficult platform to grow as there is not a lot of one-to-one interaction. One of the easiest things you can do to grow your followers is pay for PPC advertising. If you’re just starting out, you can create a ‘like campaign’ to gain page likes.Knowing where you customers are will help you go and like the pages that your target audiences are already interacting with. If you go on Facebook on your desktop, you should be able to find a button on the righthand side that says ‘See Page’s Feed’. If you click on this, any page that your page likes will show up here. Once you’re on this page, you can like and comment as your page.When it comes to Instagram and Twitter, again you need to think about where your target audience are going to be. Create a list of where they’ll likely be spending their and then follow all of them immediately. Once you have started following these pages you can start to interact with pages your target audience will be using.Think about the hashtags your customers are using. Using the hashtags you know your customers will be using, you can go and follow and interact with people you may want to follow you. Don’t use it as an opportunity to sell.When you’re interacting with posts, make sure you’re using more than 3 words and writing something that is relevant to the photo. If not, you may come across as though you’re using a social media comment bot.Rather than following the people that are following your competitors, follow the people that are interacting with them.Remember, it’s quality of quantity.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Growing a social media following is no longer an easy task and it takes a lot of work to gain followers that are engaged. Whilst it may have been easy in the past, social media has changed and people use it in a completely different way to when it first started out. Those people that have a high number of followers, may have been doing it for YEARS before they saw success.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Couple of Caveats – 08:32General Tips for Growing Followers on Social Media – 15:30Gaining Followers on Facebook – 20:00Growing Your Following On Instagram And Twitter – 27:32LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpTranscript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast. And as always I'm your host Teresa Heath-Wareing. This week I am coming to you live from Nashville in the United States. I am really pleased to be over here doing a bit of work but also visiting a very dear friend of mine who's going to be featuring on the podcast soon. And it's so nice to have a bit of time out and relax and be in a different space. So we're trying to desperately juggle work and also enjoying ourselves a little bit. So, funnily enough, I've just been down Broadway. I think I said that right, which is where all the bars and all the music is. And we had one gin and tonic and I was like, okay, if I'm gonna record a podcast today, we need to stop drinking right now and I need to head back and let's do this podcast and then maybe we can go back out again.Speaker 1: (01:22) So we're trying to juggle both, which is always a bit tricky, but it's definitely, definitely worth doing and being able to have a trip somewhere. Now I wanted to mention something. If you're not on my email list, I want you to get yourself over to teresaheathwareing.com and make sure you sign up to my newsletter because something happened on this trip, which I wrote about in last week's email. So every Wednesday I write you an email and it's always different content and it's always things that you can't normally find anywhere else. But last week we had such an interesting story because something happened. So I'm really quickly going to relive it here with you. So basically we had got this trip planned for quite some time and I had planned to write my Wednesday email while I was at the airport. While I was sat in the first class lounge and I was going to be talking about manifestation and how I felt that using manifestation, I had managed to organise this trip where I could fly first class, which was always on my list. It's on my goals, it's on my vision board. And I was so excited to tell you the least. Like honestl