Your Dream Business

This week’s podcast is all about losing a customer and client and how you can turn what may seem like a bad situation, into a positive one. After losing a client, I thought now was the right time to discuss something that is going to happen to every entrepreneur during their journey.On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below.KEY TAKEAWAYS COVERED IN THE PODCASTIf you have been approached to end a client relationship and it’s out of the blue, you need to face it as soon as you possibly can. Rather than thinking the worst, get on the phone and speak to them.It is important to apologise and ask why it is they want to end the relationship. If something was wrong, try to view it as an opportunity to learn and develop instead.Once you have discussed the issues at hand, you need to speak about a potential handover. You should offer to help as much as you can.If you’re working in social media, you need to agree a date for when you’re going to log out of everything.Consider whether or not you can offer any training. You can charge for this.If you had a really good relationship, consider sending them a thank you gift. Whether it’s a card or a bunch of flowers, they will be thankful.Don’t forget to ask for a testimonial, review or a referral.If you need the client that you’re losing, it’s normal for panic to set in. The first thing you need to do, however, is take a breath. You need to think, what if you’re exactly where you’re meant to be right now? A better opportunity, client or customer could be right around the corner.Panic mode can be extremely detrimental to your business so instead, you need to go out there and be as purposeful as you can. Share testimonials, post about your services on social media or ask your current clients for referrals. Step up your activity.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all client relationships are good ones and you have to do what is best for you and your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Experience with Losing A Client – 07:00How to Approach the Loss of a Client Relationship – 12:56The Mindset Around Losing A Client – 24:50Transcript below Hello and welcome to this week's episode of the podcast. How are you? So I am recording this little bit late in the day because I've had such a busy week. Some weeks are like that, aren't they? Some weeks you feel like you can take on the world, you can manage everything and you are on fire and other weeks, not so much. And unfortunately this week I've had a not so much week but anyway, it's Thursday when I'm recording this. So only another day for the weekend, which will be lovely cause it's nice to get a bit of rest and I've got some friends come around for dinner and you know what? Before I have my own business, I used to love a dinner party. I love cooking mainly because I love eating, but I used to love entertaining. I liked doing the table. If you've seen my Instagram and my Christmas table, you might get an idea of the type of thing I like doing.And then I just really enjoy cooking and hosting and getting nice wine and nice food and all the yummy bits. So yeah, we've got some friends coming round and I am really looking forward to doing it. It is funny though, ever since having the business, I haven't done it anywhere near like I used to. And now I also find myself getting a wee bit stressed about making sure everything's perfect and right and rather than joining the process. But anyway, this weekend that's what I'm going to do and hopefully it's going to be a fairly chilled affair. Okay. Before I get on today's podcast episode, which by the way is going to be all about when you lose a customer or you end a client relationship and how you can pull some really good positives out of that. And we're going to look at mindset things and a few different bits and bobs, but great way to turn that what is seemingly potentially a negative situation into a really good positive one.So we're going to be talking about that. However, I want to tell you something super, super cool. Before we do that, I am doing my first effort challenge now. I've never done a challenge before. I'm very excited about this. I am very excited to see how it works, how you interact with it. If you like it, if you don't like it, what results you get from it. But this challenge is all around how to start and build your email list. So this is for anybody who has sat there thinking, that's been on my list for too long and I need to do it and I know I need to do it, but I just haven't had a cha

This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you.KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways.You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started.Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms.The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it.You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily.If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else.Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva.If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make.Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you.Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content.If you have published a live video, you can extract the audio and potentially use it as a podcast episode.Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes.When creating a podcast, you may also want to consider having a transcript.If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool.Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook.When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Amy – 03:59How Often Should I Be Posting My Core Content? - 07:01Having Time to Repurpose Content – 15:30How to Repurpose Your Blog Content – 21:36How to Repurpose Your Video and Podcast Content – 30:51How to Repurpose Content from your Membership, Speaking Opportunities and Courses – 43:56Transcript below Hello, good morning, and a very warm welcome to today's episode. How are you on this wonderful day? I hope it's wonderful. I don't know about you, but the beginning of the year has felt a little bit tough, a little bit hard-going. I was talking to someone yesterday and talking about the weather, as you do because we're British, and saying that in the UK, it's just grey. I don't mind it being cold. I actually quite like it being a bit frosty, because at least then there's a blue sky, but just it's been really grey. So yeah, I think that's had a really big impact on my mood and how I felt. Anyway, I'm thinking more positively today and ignoring those grey skies and being much more upbeat. Which I am generally upbeat, I have to say. But occasionally, it just feels a bit much these dark nights, and dark mornings, and rubbish weather. So roll on some sunshine.And this year, I'm not going to Social Media Marketing World, which I have

At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy.KEY TAKEAWAYS COVERED IN THE PODCASTAuthenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason.Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice.User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too.Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands.If you can build trust over time with authenticity, your customers will be loyal for years to come.If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to.Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily.Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay.In order to relate to your audience, you need to know who they are and how you can relate to them.It’s okay to admit you were wrong and it’s important to say sorry.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Does Authenticity Mean? – 07:30#1 Show Your Personality – 15:28#2 Listen and Respond – 18:00#3 Be Transparent - 24:30#4 Relate to Your Audience - 28:40#5 Say Sorry - 34:07Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? So this is the first episode of recorded since we did the hundredth episode and it was such fun. I have to say it had so much nice feedback. So many of you messaged me and talked to me about what you thought of the episode and how different it was and how fun it was for you to get a bit of an insight around I guess my family and my home and my husband and yeah, I loved it.I was really, really pleased at the feedback and also Paul and I did a live on Facebook on my Facebook page. I'm going to link it up in this show notes and that was so much fun and honestly the people who were online were like, please can you do this as a regular thing, which I don't want to give my husband too much of a big head. He'll be taking over the business before I know it. But it was so much fun and it was really great to chat about work and answer questions and just how it all works. And again, I've got some really nice feedback from people in terms of how it might work with them and their relationships and what support networks they have.So just really quick on this, actually, I really want to encourage you to make sure you have that support network because honestly, if I didn't have the faith of my husbands that I can do this and this is going to work and we're going to be amazing, then I don't think I would have as much. I don't know whether it was motivation or determination or tenacity to go after it. I just think if you haven't got that person at home, and it might be because they don't understand it might be because it's such a different world to theirs.It might be cause you haven't explained what the possibilities are. And I know in the early days Paul didn't get it. You know, he, he supported me, but he didn't get it and he couldn't see what I could see. And then I started getting him more involved. He started to come to some of the events that I was speaking at. He started listening to some of the podcasts I would listen to or some of my episodes. And honestly it was, it was a real changing point for him cause I then think he saw, actually, not that he ever thought I was playing at it, but actually, Oh man, you could make something out of this. And, and the more he could see the lovely feedback I was getting and the podcast episodes increasing in terms of downloads, that's what really helped encourage him, I guess to, to be more supportive about it.But like I said, not everyone has that. And I think you need to have that. I think you need someone somewhere supporting you in what you do because this is a lonely place at the best of times. If you don't have that, it

This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one of my favourite episodes so far.KEY TAKEAWAYS COVERED IN THE PODCASTProject management platforms are perfect for a business hub, as you can see exactly what you’re doing and when. Not only that, but it gives you confidence that you’re on the right track.If you can, try not to keep more than one notebook. Once you’ve written your meeting notes down, transfer them into your business hub and project management platform.Try to keep everything in one place if you can.Use your calendar to dedicate time to certain tasks. Block it out and be as disciplined as you can. If you don’t, overwhelm will start to kick in.It’s important to be flexible, but you need to be as strict as you possibly can.Have a daily or weekly review to look over everything. Look at where you are, what has slipped and what you need to look at in the following week. Not only that but think about what has gone well.You need to get your business to a place where you can feel comfortable enough to leave. Whether it’s for a day or for a two-week vacation, you can’t be IN your business all the time.If you want a team to give you the freedom to step away, start now.Recording your screen when you’re carrying out important business processes is a great way to pass important training on to your team.In order to achieve points 1, 2, 3 and 4, you need to build habits to make things stick. Whilst that means giving things time, it will be worth it in the end.Don’t give your ideas and time away for free.xxTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Unless you have the foundations in place to make your business succeed, it won’t work. You can have incredible ideas but without the systems there to back you up, chances are they won’t come to light.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Katie - 02:56How Katie Plays a Huge Part in my Business - 07:20#1 Build Your Business Hub – 19:35#2 Be Organised and Intentional About How You Spend Your Time – 26:36#3 Stay in Control of Your Business - 32:41#4 Ensure You Have Systems and Processes in Place - 35:50#5 Build Habits to Make Things Stick – 42:20Transcript below Hello and welcome to this week's episode of the podcast. I'm smiling already because I've just been re-listening to the episode, so when I batch content I batch interviews and then I do the intros and [inaudible 00:00:46] afterwards and I have to sometimes re-listen back through to the interview just like sections of it, and this week's interview, honestly, I love. So this week's interview is with Katie who works with me and has worked with me the longest. She's been with me quite a few years now, and Katie came on board as a virtual assistant and has become so much more than that. Just hearing us talk, honestly, it makes me smile so much. I love, it to bits, I totally, totally do.Basically this episode is two fold. One, if you were thinking about getting a VA or thinking about how that might work, we share our journey about how I find Katie, what we did in the initial days. Some of this is hilarious as well because I was an idiot basically and Katie sorted me out. Then we go through five things that Katie does or Katie suggests that you do in your business that will help you be really, really on it and really organised in your business. This is what Katie's job basically is for me, is to try and get me organised. There's some things I do all right, other things I do dismally and we're really honest about that.So today's episode is a very frank, open discussion about how Katie came on board, worked with me, what she does, and then these five brilliant things that you're going to be able to do in your business, and if you're better behaved than I am, then you're going to do them more successfully than I did and won't need Katie to keep trying to batter you into submission to get these things done.So it's a great episode. Like I said, I love it for so many reasons because one, Katie is so smart at this and really she's been amazing in my business, hence why she's been in it for so long. And two, I think it's a really nice personal insight and we're kind of following along the personal theme around the fact that we have the 100th episode when I just thought this would be a really another nice one to follow up with. So this one I'm really excited about. I hope you enjoy it. Let me know what you think. Let Katie know what you think as well and I'll just hand you over to us. Here we go. Introducing Katie So today I am very, very excited. I'm always ex

Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I’m my own business, however, I’m a lot more fluid and things can be much easier when it comes to decision making. Although you don’t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today’s podcast episode. We’re going to be looking at putting together a campaign plan, how you can structure your campaigns and how to execute them successfully. KEY TAKEAWAYS COVERED IN THE PODCASTOne of the first things you need to do is understand your objectives for the year. What is it you want to achieve? What are your targets? Once you know this, you can think about campaigns that will allow you to reach your goals.It’s also important to think about your target audience in the early stages of your planning. If you don’t know who you want as your customer, you’re really going to struggle.Write down ALL of your ideas, no matter how crazy they are. Write down as many as you can.Once you have written down all of your ideas, pick three or four for each objective.Take a look at your calendar and see what may impact when you do your campaigns. Split your year in quarters and put a couple of campaigns into quarters.If your campaign involves social media, you need to think about whether or not you need artwork. This can take some time and if you’re not planning in advance, you may find you’re unable to create what you need.On that note, if you need someone to help you with something, you need to work out when the latest date is you need to let them know by.Whilst planning, you also need to think about your expected outcomes. Make sure you’re realistic, yet optimistic.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Depending on your objectives and the stage you’re at in your business, you may want to limit the number of campaigns you’re doing each quarter. Make sure you’re not doing more than you can manage.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Objectives for the Year – 07:05#2 Who Are Your Target Audience? – 08:08#3 Start Brainstorming – 08:30#4 Work Out Which Ideas Are Best – 09:50#5 Look at Your Calendar – 11:30#6 Deep Dive into Your Campaigns and Start Planning Them in Detail– 13:46Transcript below Hello and welcome to this week's episode of the podcast. And honestly, I have so excited that I can now say what on 101 that just seems like so much work and I am so honestly, I'm so proud that I've managed to be consistent all this time because actually I'm not very good at consistency in terms of like, I don't know when I try and start something new and new year's resolutions, obviously we're not far from the new year and I've been pretty bad at them over the years I have to say. And I'm just so pleased that actually I love doing this so, so much and I get such lovely feedback from people and people. It's a Monday today actually when I'm recording this. So the podcast has just gone out for today and I've already had a couple of DM's already of people messaging me and tagging me in and I love it and it really spurs me on to create more good podcasts, bring on more good guests.So thank you. Thank you. Thank you. Also, I am going to take this moment to have a little cheeky request that if you haven't done a review on iTunes then I would really, really appreciate it. Like I said, I love doing the podcast and I love hearing from you guys. So if you would happily go along to iTunes and give me a lovely five star review and write something, that would just be amazing. So thank you. I feel like this is public service announcements or something. I'm trying to think. Is there anything else I need to say but I don't think so. So we will crack on with today's episode. So I hope you enjoyed last week's episode. I really do. I'm, this is really odd. I'm recording episode 101 before we've recorded episode 100 so I'm recording this thing. I hope you enjoyed it and I have no idea what it's going to be like cause I haven't yet done it, but I'm really excited about the prospect of it so I really hope you enjoyed it. I can't wait to hear your feedback from that.So yeah, if you haven't listened to it, go back and listen to it. It is a bit different for me, but I think you'll like it. Hopefully. Like I said, I have no idea. I haven't done it yet. It's really weird. It's like I'm in some funny time warp thing where things are done in the wrong order. In fact, if you're in the UK, do you watch Dr. Who? I love Dr. Who. It's a bit of a sad admission. I don't know. You might think it's sad. You might not. My husband thinks I'm particularly sad, but it's a little bit like Dr. Who in the sense of the timelines are all out of sync and it's a bit like that when I'm doing the podcast cause I'm talking to you about things that haven't yet been done. Very strange.Anywa

Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it because I can teach so many people at once.Without the podcast, I wouldn’t have been able to get in front of the people I have been able to. From Michael Hyatt to Amy Porterfield, I’ve had some incredible guests. It’s invaluable.Learning how to have a positive mindset is incredibly important in the early days of your business.When working with a partner, patience and support are really important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re selling something that is of good quality, you don’t have to apologise for trying to tell.HIGHLIGHTS YOU SIMPLY CAN'T MISSHello from Biz Paul – 01:27#1 How Does It Feel to Reach 100 Episodes? – 03:48#2 Why Did You Decide to Do A Podcast and When Did You See Growth? – 04:58#3 What Is the Biggest Outcome from Your Podcast for You? – 07:17#4 Getting to Know (My Husband) Paul – 08:34#5 The Story of Teresa and Paul At Home – 13:56#6 Paul and the Business – What Does He Do? – 20:00#7 Sharing Your Life on Social Media – 35:15#8 Have Your Lives Changed in Anyway? – 38:30#9 What Would Your Life Be Like if Marketing Didn’t Exist? – 47:00#10 Would You Have Done Anything Differently Over the Last 5 Years? – 50:00#11 What Are Some of Your Biggest Mistakes? – 52:00#12 What Does the Future Hold? – 56:40Transcript below Hello, and welcome to episode 100 of the podcast. Wow, I can't believe we're at 100 already. It feels like ... I don't know. Well, in some ways it feels like two minutes since I started, and then also feels like I've done it for a million years as well, which is odd. Anyway, I wanted to make this episode different and special and interesting because it's 100 episodes and I didn't want to do what I do every other episode.For this episode only, I have got someone else taking over, and the reason I have someone else taking over is because they're interviewing me and my very wonderful husband. I would like to hand you over, very nervously, to the amazing BizPaul, who is going to be looking after the show today. Please enjoy. Hello from Biz Paul Well, hello there. A super warm welcome to this very special interview with the lovely Teresa Heath-Wareing, and her husband, Paul Campbell. It's such a pleasure and an absolute honour to have been asked to talk to Teresa and Paul today because, just like you, I'm an avid listener to the Marketing That Converts Podcast, and I know that everyone has different ways of listening, but I tend to listen on a Monday morning during the commute to the office.I love hearing the amazing guests that come on this show and the lessons that Teresa shares, her experience with everybody. Because I guess it doesn't matter whether you're an entrepreneur just starting out, or a more experienced marketer. Other people's experiences are really valuable to hear. Without further ado, Teresa and Paul, welcome to the podcast.Hello.Hello.This is the weirdest thing ever. First off, and I've got to be really conscious that I don't take my own podcast back off of you, BizPaul, but that was a little bit like we were about to get married. "I'd like to gather you here today in the witness hall."It feels a bit like I'm presiding over your podcast for a bit. I am genuinely honoured that you've asked me to talk to you guys.There was no one better to do it, BizPaul.Thank you. It's just that weight of responsibility. I'm representing the listeners here, so I'm just going to ask you everything-I was going to say you crack on.You go ahead.How does it feel to be on the other side of the question?Do you know what? If I was on someone else's podcast, then that's fine. I think I'd be fine. The fact that this is mine feels ... It's exciting, but I am scared because I'm a control freak and I like to know what's going on and I have no idea what's going on.Don't know what the questions are.Obviously, to have a podcast with Paul with me is very odd as well, but wonderful.It's strange to me because I listen to your podcasts in the car when I'm driving around and stuff. Yeah, you always ask me questions, so I need to answer them, so yeah. It's going to be really interesting to listen to myself in the car, which is weird.Well, I hope I do a good job because this is a very special episode. It's the 100th episode of the podcast. Let's talk about that for a moment.Yeah. #1 How Does It Feel to Reach 100 Episodes? How does it feel to have reached the milestone of 100 episodes?You know what? It's really odd because I don't even t

This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you!KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn, Instagram and Twitter are really good for interacting with personal and business accounts, especially if you own the account.The first thing you should do is think about the aims for your social media platforms. Are you trying to grow your following? Are you trying to connect with your audience? From there, you should think about your target audience. Chances are, this will be the same target audience that you have for your business.You should write down a list of keywords and hashtags that your customers are using. People often think that they should be using hashtags that show what you do, however, your customers won’t be looking at that. This will help you find your audience.It’s important to think about your competitors and places where you customers might be.When it comes to staying on top of your social media, you need to ensure you have content scheduled. Depending on how often you schedule your content, you need to ensure you’re checking within enough time.Liking and sharing other people’s content every single day is incredibly important. Using the hashtags you’ve collected, you’ll be able to find plenty of content to share. Have a number of posts in mind that you want to engage with and ensure you do it every day. This will help you reach out to your audience and people that may want to follow you.When engaging with other accounts, make sure your comments are meaningful.Occasionally, you might want to carry out an account clean up. This means getting rid of accounts that are no longer active or accounts that no longer align with your values.Every now and again, you may want to review your ‘About Me’ section and links.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You need to check notifications at least three times a day, minimum. Make it part of your routine and you’ll soon get used to it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhich Platforms Are We Covering? – 05:15Where Should You Start? – 06:00Moving Forward with Your Accounts and Being Proactive – 09:00Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. I am so very grateful to have you here. How was your New Year and your Christmas break? Did you have a wonderful time and managed to get some rest? I did actually, which is fairly unusual if I'm honest. I don't often take a lot of time off but I'm not sure if it entirely helped this time because I felt like I took quite a bit of time off, tried to relax and then I really struggled getting back into it. So it's really interesting cause I thought it would make me really motivated to get going again but it didn't quite have that effect. So I am working super hard at the moment in terms of trying to get my motivation up and trying to get going. And it's hard sometimes when you work on your own and you work from home and that sort of thing.Speaker 1: (01:15) So I'm sure if you do those things then you can appreciate what I'm saying. Although I do actually love getting back into a routine. So I think once my daughter's back at school, which she's not yet, she will be soon because I'm recording this fairly early on in the year. I think I'll feel better then. So yeah, fingers crossed to that. Okay. Before we get on with today's episode, which I think you're going to really enjoy, cause we're talking about how to save time while managing social media, because honestly I know what it's like. It's such hard work. But before we get into that, I want to tell you something exciting because over on Instagram I am running a competition. So I want you to head up to Instagram and take a look at it. But basically what I'm doing is I'm giving away things that helped me in my business and help me be productive.Speaker 1: (02:03) So I'm giving away a wall planner that I designed. I'm giving away some notebooks that are really only for Academy members and pens that are only normally for Academy members. And then I'm also giving you some of my top business books that I've read that have made a big difference in my business. So I've got in there couple of Michael Hyatts books. So Here's Your Best Year Ever and Free to Focus. I'm also including Building A Story Around by Donald Miller and a couple of other books that should be cool and there's going to be other few little stationary bits and bobs in there which will just sort of fill it out and a few nice to have bits. But I wanted to start the year off with a bit of a giveaway just because like I said, I've used some of these

Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no.If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness.Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things.Not focussing on sales is like sitting there and waiting for the phone to ring.Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell.It’s important to have conversations with your target audience.Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems?One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important.The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution.Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sales is about problem solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Victoria – 03:00Marketing Businesses vs Marketing You – 04:15Why Do People Hate Selling? - 14:40Sales Is Like Problem Solving – 20:00Closing a Sale & The Sales Process- 28:35Dealing with Objections - 41:01Transcript below Hello, and welcome to 2020. This is my first official podcast of the new year and the new decade, and I am super excited about it. I have to say I always love a new year. I love that thought of a fresh start, tidying my desk, starting things afresh, writing a new notebook. It's so sad, starting my new planner, making goals, and as you know if you've been listening to the podcast I did some work a few weeks ago about setting new goals for this coming year. I've spent quite a bit of time doing that, and I've now done it. I am all up and ready for the new years, so I'm super, super excited about it.What about you? Have you done your plans? Are you ready? Do you feel positive? I hope so. If not, come and find me. Come and give me a DM. Let me know what's up. Let me know what I can help you with because as you know I always want to make sure that I produce content, and create podcast episodes that really help you with your business, and today's is no exception.Today I am really, really excited to welcome the lovely Victoria Flemming to the podcast. She is a sales expert. Now, we all hate that word. None of us like to sell really, I think if we're honest. We also don't like necessarily talking about money, and also if you sell a service that is your head effectively that can be really tricky but because sometimes it just doesn't feel like that is as easy to understand your pricing as maybe a product because you can easily work out a product pricing based on what does it cost to get in, what does it cost to deliver, et cetera, et cetera. Anyway, I've actually been at a few events with Victoria. We've spoken on the same stage, and she's a very engaging, great sales coach, and I just wanted to bring her on, and talk a bit about how we can get over this horrible feeling of selling. How can we actually do it in a way that isn't yucky, and doesn't feel gross, and that we're not comfortable with? That's exactly what we talk about today.I really hope this is going to be a really good one to start with because ultimately this is what everybody needs. Everyone needs to sell their product and service, so unfortunately whether we like it or not we are going to have to do a bit of that. I'm really hoping that Victoria can show you the way in this episode, so I'm not goin

This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover some of the basics you need to know when it comes to building a brand that is recognisable.KEY TAKEAWAYS COVERED IN THE PODCASTYour logo is your identifier but your brand is absolutely everything that goes with it. When you see a logo, it’s very rare you’d see it alone. It could be on a website, a business card, on social media or on an email signature.Your brand also includes fonts, colours, styles and photos.Your branding is effectively your shop front. It’s how people are going to judge you.Think about the brands you interact with and how you perceive their brands.If you’re struggling when it comes to inspiration, Pinterest is a great place to start. Try searching for your industry and then using the word ‘logo’ or ‘branding’ afterwards. Save a board of everything you like, making a note of the aspects you like as you do it.Pinterest is also great when it comes to searching for colour palettes.If you’re in a sensitive industry, you need to think about the imagery you’re going to use. Stock sites are a great place to get inspiration for these photos.When you’re looking at your new designs, you need to think about whether or not they’re going to look good on social media. The easier to read, the better.If you’re your business, it’s okay to use your face.You need to ensure your branding truly represents you and your brand.Think about where you’re going to use your branding, as often this will often determine how many elements you need to make up your branding.Your designer will need to send all of your files over to you when they’re done. They don’t need to design every social media graphic for you, as they can send you over a file that you can easily edit yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Coming up with a logo and accompanying branding is incredibly difficult and if you don’t have any design skills, hiring a designer is the best way to ensure you’re doing everything right.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the Difference Between A Logo and A Brand? – 03:21Your First Steps – 05:40Finding Inspiration – 11:25Thinking Ahead – 13:10Considering Social Media – 15:00Creating Your Branding - 17:00Transcript below Speaker 1: (00:33) Hello and happy new year. So you might be listening to this just before the new year. You might be listening just after, you might be listening in the middle of the year and therefore that makes no sense whatsoever. But this episode came out just before the new year for the new year, which will be 2020 so if you are listening at the time then yeah, happy new year. Hope you have a good one.(00:55) Okay, so I'm just going to jump in today's episode because I've been batching contents. If you don't batch, definitely recommend it. Definitely have a think about it going forward. So I'm actually recording this at the end of November and obviously it's not going out until the end of December. But it's so nice to think that I've got all the episodes done between now and then. It's lovely. And also because I have a team that do stuff with the podcast. So I have someone that edits someone who writes the show notes, someone that then manages the whole process.Speaker 1: (01:27) It just gives them and me time to get it all done. So yeah, I'm a little bit tired cause I've done a lot of talking and although I can talk for Britain, I've kind of talked about loads of different stuff. So I'm just going to jump straight in with this episode. I've decided that this episode is a going to be a solo because as I talked about in the last episode, because it's a busy time of year for you guys, I didn't want to put an episode out, which was an interview and then have them maybe not get as many listens as they might do normally. And secondly, I want to talk about kind of going back to basics on some stuff. So what I'm going to talk about today is branding. Now, I don't often talk about design-y stuff and branding stuff because I am not a designer.Speaker 1: (02:10) Let's just get that straight right away. I don't want any designers listening to this thinking, what are you talking about? You're not a designer. I'm talking about branding and design. Coming from a marketer's point of view. However, I've obviously worked with a designer. I have a designer in the team who constantly takes the Mickey out of me because I think I've got an okay at things and he just like, Oh, when did you get your design degree? And I'm like, yeah, okay, fair enough. So we've got a designer in the team. I've worked with loads and loads of designers. I used to work in a marketing agency other than my own that ha

In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I share some incredibly honest opinions.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I look back at all the money I have spent, the one thing that has been valuable for me is having a one-to-one coach. Although I have benefited from the other courses I have paid for, having that one-on-one interaction is incredibly important to me.Being an overnight success is actually incredibly rare. Instead, you’re coming across people that appear to be popular and what you’re not seeing is the journey they have taken to get there.Although you should set goals, you need to focus on the people that are already on your list.No one woke up with a massive email list or a massive Instagram following.Try not to let the fear of failure stop you from doing what you want to do.Although people don’t want to hear it, social media takes time.People are selling the idea that you don’t need a list and you don’t need a social media following but I don’t agree. If you want people to stick with you, you need to be known for what you do.You need to prove why you’re the person people should be listening to.The people that are successful are the ones that are posting when no one is listening and they’re doing lives when no one is listening. Consistency is key.Be grateful for everything you have done this year and work hard to smash it next year. It will come, it just might take time.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you have small numbers it’s important to remember the victories you’re achieving. If people are trusting you with their money, you should be so proud of yourself.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Started This Important Conversation? - 04:10#1 Why Am I Not an Overnight Success? – 09:59#2 I Only Have A Small Following, Is That Okay? - 12:40#3 I’ve Been on A Platform For 3 Months and It’s Not Working for Me – 18:39Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast and Merry Christmas. If you're not listening to this, the week it came out, you might be wondering why I'm saying that, but this came out just before Christmas, so I wish you a Merry Christmas. If you're listening to this, I should imagine you're probably doing one of the many crazy activities we find ourselves doing at this time of year, whether it's wrapping what feels like a gazillion presence, decorating stuff, going to the supermarket, some godly hour in the morning so that you can fight for some brussels sprouts, all that sort of good stuff for Christmas. So maybe you aren't doing that or maybe you're not, you're thinking, I know I'm going to listen to Teresa's podcast or maybe you're listening to my podcast while in a supermarket, shopping for Christmas stuff. So either way, thank you for listening. I'm obviously not doing this at Christmas. It's actually end of November and a quick throwback to last week's episode.Speaker 1: (01:31) I talked about the episode being a Christmas Eve episode and it isn't Christmas Eve. I obviously got it into my head that the Monday was Christmas Eve and it's not. It's the Tuesday. That's how bad at planning I can be without looking at my calendar. I don't even know what day Christmas is. So yes, the Monday isn't Christmas Eve. It's the Tuesday. So I was wrong last week. Little disclaimer notice there. Okay. This week gets a solo episode because as I did say last week, I don't like putting on someone who's an interview over the Christmas period and the New Year period just because I can see sometimes a bit of a drop in downloads because people are busy, they've got stuff to do and yeah, that pretty much picks back up in the, in the January. But obviously I like to make a big faster than when it's, there I go. So it's going to be just me and I decided to talk about a few home truths on this one.Speaker 1: (02:20) A little bit nervous. Maybe that's why I've chose a Christmas Eve episode cause I think many of you won't listen to it and therefore, you know, I won't sign all negative, but it's not going to be negative. It's just going to be really flipping honest, right? Because I work in a world of marketing and a lot of it is really good marketing because it's really clever and really smart and manages to convince you to buy things that maybe you didn't think about buying. And I'm not saying it's all bad, you know, marketing's great. Obviously I love it, I made a career out of it. But sometimes, especially in the entrepreneurial space and in the business space, we areSpeaker 3: (03:00) s

This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or growing on your email list, this is definitely the episode for you.KEY TAKEAWAYS COVERED IN THE PODCASTYou don’t own your social media accounts but you do own your email lists. If Instagram or Twitter were to go down in the next week, where would that leave your business? You need to be smart about how your channels work alongside one another and drive your social media followers to your email list.If you’re struggling to see results with your email list, you need to ensure you’re cleansing and segmenting it. If you need to, let people CHOOSE what list they’re on. Ask them what they want to see.Although building your list is important, you need to be sure you’re actually emailing them. If you haven’t emailed them in a long time, be honest.Don’t be afraid to talk to your email list. You don’t have to only email when you’re selling. You have to be able to provide and bring something to the table without asking something in return.Humans crave stories so if you can weave those into your email, people will connect with you on a personal level.When you’re onboarding new emails, you should use a seven-email strategy. The first email should be a welcome email that should arrive instantly. Introduce yourself and let them know what they can expect from you. Afterwards, you should follow up with a story email as it starts off the likability process. If you don’t want to write a story, shoot a video.Your third email should provide more value. Next, you should send and agitation email that hits their pain point. Although it will make them squirm, you want to remind them of the reason they signed up to your email list. This should go out right before you pitch someone a product or solution.Some people may need a little bit of help making a decision, so this is where you will need to send a proof email. Whether it’s a testimonial, a case study or a review – people will experience intense FOMO if they’re missing out. Once you have sent a proof email, you need to send an ask email.The seven-email strategy can take one month, two months or six months.The best way to determine how long your emails should be is to test. It doesn’t matter what everyone else is doing, it matters what your audience want.Think about whether or not people will be opening your emails on their mobile, rather than their desktop.Link shorterners can cause your emails to end up in spam.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how big your list is, write to one person.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jill – 07:40Why Should You Use Email? – 16:00Is Honesty the Best Policy? – 22:30Emails Are Not Just for Sales – 30:10What Do You Say to Your Email List? - 34:50What Is A Seven Email Strategy? – 47:59How Long Should an Email Be and Should It Be Text Only? - 59:00Transcript below Hello and a really warm welcome this episode of the podcast. How are you doing? We are really close to Christmas so I should imagine if you are listening to this before Christmas, you are amidst of cards and present wrapping and decorations and all that sort of thing. As I record this, it's actually still the end of November so I actually don't know whether I'll be doing that myself.I have to say that my husband and I joke that if we didn't have children we would quite happily not have Christmas which sounds really mean. Actually one thing that is really interesting, prior to me having my own business, I loved things like Christmases and birthdays and having dinner parties and doing all these lovely things but you know what happens? It is little bit sad and I do feel a little bit sad about it, but what happens is you have your own business and honestly my brain never stops thinking about business, working on the business, doing things, thinking I need to check this, do that. Sometimes it just doesn't feel like it has any more space for anything else so in all honesty, I find it much harder now to do things like Christmas and birthdays and plan them as well as I would want to. I'm one of those people who loves that sort of stuff and I much prefer I deal with other people's birthdays and giving to other people at Christmas much better than myself.It's just really weird. Are you like that? I don't like my birthday so much. I much prefer to plan someone else's. I used to be really good at it. I used to make cards and I used to throw parties and I used to do really cool, thoughtful stuff and I would love to do that more. Maybe one day when the business is lots bigger

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with.KEY TAKEAWAYS COVERED IN THE PODCASTThe speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down.You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for.Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers.Not everyone is supposed to be in your tribe.If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.We should all be doing stuff that makes it easier for people to remember who we are.The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle.The best way to make an impact on someone in person is to meet them in person.Social media is called social media for a reason. If you’re not a nice person, you won’t survive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike – 06:00Social Media is Ever Changing – 12:10Tracking Your Results – 17:15How to Stand Out in a Noisy Industry - 21:10Creating Connections Through Details - 33:15The Importance of Relationships - 37:38The Future for Social Media Marketing World – 49:30Transcript below Hello and welcome to this week's episode of the podcast. I hope you are having a wonderful, wonderful week. I actually cannot believe we are cracking on so far into the year and we are nearly done. It feels like not many weeks left now. Also, I'm on episode 94. I've nearly hit 100 episodes and I've got some exciting stuff coming. I'm going to be recording a very special episode 100, which I'm super excited about. Obviously I want to see what you guys think, but it's going to give you a different view into my world and just into maybe a side you have not seen before or conversations that I haven't had before. But I am really excited about it. It's going to be extra special. So, that's something to look forward to.Also, just while I was on this week, I just wanted to remind you that last week's episode we talked about the 2020 goal planner that I've got that it's a free download, it's a great workbook, 10 pages packed full of questions, suggestions of how you can review last year, things that you should note down, things that you should think about, and then those all important goals for 2020, and the actions you're going to need to take in the first 30 days, because obviously what are you going to do the minute it hits, and how are you going to get your year next year off to an absolute flying start.So the workbook is there to download. Head over to TeresaHeathWareing.com/2020 as in the numbers 2020. You can get your free download there. Then, on the thank you page, look out for the video I've got on there and the opportunity I've given you to join me for a live workshop and coaching call. So I want you to do this workbook with me. I want to sit with you live on a call on the 12th of December, and I want us to work through it together. Not only that, you're going to get access to a Facebook group that's going to stay open from the minute you join until the beginning of February. So first of Feb, it will close, but the idea of that Facebook group is that I can support you going into that first year, and I've got a few little surprises and little exciting things along the way for you if you are in that group.So I really, really hope to s

Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do.First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your business a little better when it comes to encouraging people to invest in you.KEY TAKEAWAYS COVERED IN THE PODCASTPlanning for the year ahead is incredibly important as a business owner and in order to create an effective plan, you need to take yourself out of the business to ‘see’ what you’re doing and where you want to go.In order to plan your 2020, you also need to review 2019. This means looking at the aspects of what went well and what didn’t, looking at your growth, focusing on what you have achieved and looking at your finances.Once you have reviewed your year, you can start to think about what you want to achieve in 2020 and how you’re going to reach your goals. You need to think about what you need in order to succeed.Think about when you last mapped out all of your marketing channels, which ones are the most successful? What do you need to do more of in 2020?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you want to plan for the year ahead, you need to think how your customers see your business. Although it’s important to be ‘in’ your business, it’s also important to take a step back and think of things from a customer point of view.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlanning for the year ahead - 07:11Marketing your business in 2020 - 17:53Transcript below Speaker 1: (00:32) Hello, hello and welcome to this week's episode of the podcast. Happy Monday! If you are listening on a Monday. Otherwise, I hope you're having a lovely day, whatever day it is. So today I want to talk about a few different things. I'm trying to like work out in my head what the theme of this podcast episode is or what the main focus is. But there were so many little different things I want to talk about that I kind of think that it probably hasn't got one main theme today. Obviously it's a solo episode, so normally I like to do some teaching or I like to talk about business or that sort of thing. And it's just a really, I like the solo ones because it's a really nice way of just kind of like giving you some real actionable stuff to do. Whereas although the interviews are amazing and honestly I love them so much, it's just sometimes you don't get those actionable steps or you don't get those things that you can do in your business.Speaker 1: (01:27) So for me, I think today is going to be a little bit about that. It's going to be a few different things that I want you to think about and it might just be a little bit all over the place. So I apologise. But one thing is I'm glad my voice has come back because I've had a lot of trouble over the last few weeks because we're nearing the end of the year. And to be honest, I've had a really busy few weeks in terms of speaking, in terms of interviews, in terms of just trying to cram in a lot of stuff before the end of the year and it took its toll. It had its effect on me and obviously I got unwell, I got a cough and a cold and not being able to take some time out has really, really affected me. And the other thing is that I'm not very good at is when I travel.Speaker 1: (02:12) I'm really not very good at looking after myself. So I do tend to burn the candle at both ends. I do tend to spend too much time on the social side as well as the business side. I don't get early nights. I don't do my morning routine and although I do very little exercise, I have been much better. I have been doing, I think, I don't think I've mentioned this on the podcast, I might mention that on an interview I can't remember. And then I interview at all different, I'm so batched up in terms of interviews. I can't remember whether you've heard that one or not. But anyway, let's go with it and pretend I haven't talked about it. I started working with a personal trainer because I knew that the one thing that I was really bad at was looking after myself and moving. So as you well know, I work from home.Speaker 1: (02:55) I love working from home. Obviously we do a lot of travelling as well, so it's actually really nice to be in home when I'm not in travelling mode and I don't move a lot. I literally walk from my bedroom. I might occasionally go downstairs, make a drink, but I sit up in my office and just literally sit at a computer all day. I don't do very many meetings in person. I do have some clients from the agency that we still have that I very occasionally meet, but to be totally honest, pretty much everything I do is on a screen. So in terms of moving and looking after myself, I don't do a lot of it. You know,

This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone.KEY TAKEAWAYS COVERED IN THE PODCASTTechnology can allow us to do some incredible things, creating an endless list of opportunities for those that have online businesses.Your business shouldn’t be faceless, even if you’re a team of 100 people you need to ensure there is a ‘friendly’ face to your business - even if it’s just a meet the team page.If you’re using Bonjoro, it should be a second touchpoint with your potential customers as you want it to encourage them to take the NEXT step in your funnel. You want to use it to surprise people and show them that you care.To get your customers to superfan status you need to nurture your relationships with each and everyone of them.If you’re going to give ‘swag’ away to your customers, you need to ensure you’re staying away from the traditional. It needs to come from the heart and make someone open it and say wow.If you’re looking to make strong connections with people you need to make gestures that impress them, however you need to consider the ROI.Don’t get blind sighted by growth hacks and shortcuts, you need to find stuff that works for you. Yes, there will be stuff that is mundane and repetitive but if you do it every day, it works! There is no quick win.Don’t outsource the stuff that matters. You need to automate processes but never your relationships.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Having a personal connection with your customers is the key to building a personal brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Matt – 04:00What is Bonjoro? – 11:15Turning people into customers – 17:09Creating ‘superfans’ for your business - 27:30Real life Bonjoro examples - 33:40Are bold gestures key? - 44:10Transcript below Hello and welcome to this week's episode of the podcast. So couple of things to kick straight off with. Firstly I'm not doing this in my office, so I apologise if the sound quality is a little bit differently. And secondly I'm sure you can hear from my voice that I have got a bit of a cough and a cold. And obviously when you do those stuff that I do, i.e., pretty much everything I do is speaking, that is a bit of a problem. And it particularly is a problem because tomorrow I am ... Well I'm currently sat in Harrogate which is why I'm in a hotel room, in the UK. And I'm at a conference tomorrow with Professor Philip Kotler, who basically, if you did a degree in marketing, you'll know exactly who he is, because that's the book we learn from.That's the kind of ... Oh I don't know how to describe it but basically he's like the main person that you learn marketing from. So to be on the same stage as him is phenomenal. And obviously, it's a little bit frustrating that I've been run down with a cough and a cold and it hasn't quite gone. So this is probably going to be the shortest intro that you've ever had. Now, this week's episode, thank god, is an interview or otherwise I would be in trouble. So this week I am interviewing Matt Barnett who is the founder of Bonjoro. Now this interview was fab for two- three good reasons actually. There's many more, but three main ones.Firstly, I love Bonjoro and I use it in my business, and obviously we're going to explain to you what Bonjoro is. And personally I think I could find a way for it to work for pretty much every business out there and a way for you to stand out from your competitors and help not only convert more customers, but then love the customers you've got. So I'm going to be talking about how I use it, he talks about how other people use it. And I am going to put a link in the show notes, which as you'll know is teresaheathwareing.com/92 as in the nine and two. And I'm going to put my affiliate link, it is an affiliate link in there. So by all means if you don't want to click on that, no worries. Just Google Bonjoro, you'll find them.But it's a great, great platform. I do love it. And you know full well that I don't often have affiliate stuff. I don't promote loads of different systems. I only promote stuff that I absolutely love working with. So that was the first reason that he was great. The second reason he was great is because he loves talking about how to love your customers and how you can go that extra mile for them and some of the cool stuff you can do to really build that relationship with them. Which, if you follow me you'll know that that is a fairly big part of what I like to talk about. Because that's the thing that people forget. They're so desperate to suddenly bring on a customer that once they've got then

Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low.If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about.When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective.If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this.Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in.When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with.Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing.When creating content, you need to try and link to as much of your own content as you can.To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this.Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times.Create a short link that will make it easier to access your content.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Should You Be Creating Blog Posts? – 07:01Starting Your Blog Post - 08:25Choosing Your Keywords - 11:20Writing Your Blog Post – 13:00Proofreading Your Blog Post and Coming Up with A Title - 14:20Make Sure You Have A Call to Action - 17:45Linking to Related Content – 19:00Do You Have an Image for Your Post? – 20:47Social Media Scheduling and Email Marketing - 22:30Transcript below Speaker 1: (00:32) Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only just in this industry, but also general other industries.Speaker 1: (01:22) So if you haven't seen, do go back and have a look at the likes of when I interviewed Amy Porterfield, Pat Flynn, Rick Mulready, Jasmine Star, I loved that episode. She was so, so good. Michael Hyatt, that was a phenomenal episode. And honestly, James Wedmore, too many. I can't even name them all. But basically I've been very, very lucky to have some phenomenal people on the podcast. So do go check it out if you're new. So this week you might hear that my voice is a little bit of funny because I think I'm coming down with something and I am praying that's not the case because actually I'm recording this only a week before it's coming out. And November for me is absolutely crazy. So August I had at home, September I had a few a speaking events and then was I away in September? No. Speaking events in September. October, I had speaking events and I was away in California doing some other events and then November is just back to back speaking every single week and I've just found out that I'm, well I've been asked to speak in Istanbul, which is super cool because I, I've never been to Istanbul but it's in a few weeks time and I'll have to move a few things around and yeah, I like to be organised.Speaker 1: (02:40) I like to know where I am and right now because I feel super tired and my voice is going about, I am panicking a little bit. That may be overdoing it but I'm sure I'll be absolutely fine. I will make the most of trying to

This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken about this before, this episode goes much more into depth when it comes to creating valuable content. Grab a pen and a notepad, the episode is going to be filled with great snippets of information!KEY TAKEAWAYS COVERED IN THE PODCASTYour customers and prospective buyers should determine the content that you create. Often, people create content for their peers instead, whereas, if you want to be an authority in your market is to create content that shows that you understand your customers.If you can serve your customers better, you will be seen as an expert in your industry.When creating your content, you need to think about how people go through the buying process. What problems do they have? What objections do they have? The content that answers this is the content that will perform well in terms of conversions.Buyers are doing research online before they make a buying decision so you need to step away and see the world as a consumer. On average, 77% of a buying decision is made online before a buyer contacts a company for the first time.The people that are vulnerable and honest in their industry effect their consumers in a positive way. If you’re not confident about your product and service, you’re going to hold back when it comes to creating content.If you’re worried about creating content in a different way to everyone in the industry then try to overthink it. You need to create content exactly how you want to. It will help you stand out!Although you should be keeping an eye on what your competition are doing, you need to have a unique approach to your content.Content is not about virality in your industry it is about your buyers making a buying decision. If one person has the ability to buy something and your content helps them make this decision, it is a success. Being famous to buyers is powerful.If your buyers have a question, it is your responsibility to answer it.There are 5 main topics that buyers want to have answers to when it comes to content. Those are price, cost, problems, reviews and comparisons and best of.You need to become the ‘Wikipedia’ of your industry. This means people use your website as an information resource to figure out what they want – whether they buy from you or not.By typing the questions you get from your buyers into Google and looking at the suggested searches, you will be able to get a snapshot of what your customers want to know. Once you’ve done this, you need to work out which questions have already been answered.You need to let go of the need to look smart.There are no secrets in any industry, so don’t worry about sharing them online. Let go of the need to control.It is not about being the first, it’s about who can do it better.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Traffic to your website doesn’t necessarily mean leads. You need to differentiate between the two and ensure you’re writing content that leads to sales.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Marr – 03:12What Should We Think About When Creating Content for Our Audience? – 06:06What Content Should I Be Producing? - 11:30Should You Post Controversial Content? – 16:00How to Stand Out and Be an Expert in Your Industry – 26:28How Do You Know How to Help Your Customers? – 34:46Should You Share Your Secrets? - 40:00Chris’ Top Tips – 47:50Transcript below Hello, and a super warm welcome to this week's episode of the podcast. How has your week been? So this week, I am recording this episode from California. We're still here. We would have been well back but by the time this comes out but Phil, my lovely editor who's listening to this as I speak, he's going on holiday so we're just getting a little bit ahead and making sure that we batch this content so that it can be done before he goes. So it's a little early in the morning, and I have to say I had maybe one or two gin and tonics last night, so a little bit tired, but we're going to see how this goes. And thank goodness for you guys it's an interview, so you haven't got to listen to me go on the whole time.So this week, I'm really excited to have Chris Marr on the podcast. Now I've seen Chris talk a number of times, but last year he keynoted MarketEd.Live, I was very lucky that I was able to keynote that event this year. But I saw him keynote MarketEd.Live last year and he said something that I have talked about over and over and over. And basically, he talked about being the Wikipedia of your industry. So whatever industry you're in, whatever your business is, that really people need to come to you because you're the expert. He gave a great examp

In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to branding it is 100% worth investing in a graphic designer. Although you can create graphics, logos and artwork yourself - the difference a designer can make is incredible.Your social media profile images need to make it clear who you are. Whether you’re using your logo, a product or a shop front – it needs to be as clear as possible so people can recognise you right away.Cover images are incredibly important when it comes to your social media profiles. You need to be sure you’re changing your cover photo with the seasons and that you make it clear what you do as a business. Canva is a great tool for this.Your ‘about’ section is not a CV. You need to tell people exactly what you do AND make it personal. What do your customers need to know?Giving away ‘free’ information is a great way to add value and to get your customers to trust you. Whether it’s a free guide or a podcast, the more trust you build the better.You don’t have to be on every single platform in order to succeed.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is important to remember that you can’t be all things to everyone. Whilst you can try new and interesting ideas, you don’t have to see everything through. Try not to make leaps that are ‘too big’.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Business’ Don’t Invest in Branding - 02:41Mistake #2 Business’ Don’t Use the Correct Profile Image on Social Media - 09:00Mistake #3 Business’ Don’t Make the Most Out of a Cover Image – 12:32Mistake #4 Business’ Don’t Think About Their Bio and About Section – 14:44Mistake #5 Business’ Don’t Want to Share Their Information - 17:28Mistake #6 Business’ Spread Themselves Too Thin and Try to be too Widespread – 21:04Transcript below Speaker 1: (00:33) Hello and a super warm welcome to this week's episode of the podcast and as always, I'm your host Teresa Heath-Wareing. How the devil are you? Okay. I've been doing some major batching and I feel like I'm on, I think I've done about four episodes of podcasts, so it gets to a point where I'm like, I don't know if I can talk to myself anymore in this room or it feels like I say the same thing over and over and it's not the content I'm saying over and over. The intro and the outro always feels like the same. So when I welcome you guys onto the podcast, I always feel like I'm saying the same thing and especially when you've just done four in a row, it definitely, definitely feels like that. Okay. So this week is a solo episode and this week I'm going to be talking about some of the mistakes I see people make, not just a social media majority social media, but some generally.Speaker 1: (01:27) And when I'm talking about businesses, I'm mainly talking about small businesses, although that actually this applies across the board to any size. But when I think about some of the examples in my head, it's tends to have been small businesses that I've been dealing with and basically this episode is coming out of a place of love. It's coming out of a place of take my experience and hopefully a bit of my knowledge and make sure that you're looking at what you guys do and just be conscious of, am I doing any of those things? Does it fit right for me or my business? And that's the other thing for me to say. Okay. When I come onto the podcast and I give my opinion, obviously it's based on many, many years of experience over 15 years now feels like, wow, I did it. It feels like less or more actually, it just sounds too many.Speaker 1: (02:14) And also having worked with thousands of businesses and seeing really good businesses do amazing things and seeing some businesses not so great doing dreadful things. So hopefully, although it's my opinion, it comes from a hopefully smart place. So I'm hoping you don't mind me going over these things, telling you the kind of mistakes that I see and ideally, hopefully you won't be making these mistakes. So let's get started straight off. Now I've given you like my caveat of please don't hate me for speaking so honestly about these things. Mistake #1 Business’ Don’t Invest in Branding (02:46) Okay, let's start with the first thing. One of the very first things I see small businesses do is they don't invest in their branding. Now I get it. Totally get it when you're starting your business. And if you heard my story about how I started my business, I'm going to link to that in the show notes.Speaker 1: (03:03) But I can tell you it wasn't all big money and investing and you know, people helping me out. It was very much on my own. No savings, no sala

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.KEY TAKEAWAYS COVERED IN THE PODCASTAlthough you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.Create a content audit sheet. This will detail everything you need to know about each episode you have created.Create your processes before you need to create them.No one is going to see the amazing stuff you have created if you don’t put it out there.If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Natalie – 07:48A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20Repurposing Content for Other Platforms – 30:00Linking Back to Previous Content and Using A Content Audit Sheet - 35:45Promoting Your Content – 43:00Transcript below Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show, whatever it is. I am really, really keen for you to do that. Because unless you are a big business that can advertise and get your brand awareness that way, then really content is the next best way in which you can do that. I highly, highly recommend you do it. Also, it proves you're an expert, blah, blah, blah. There's a million reasons I've probably told you over and over again, so I won't go into that now. It's super important for you to actually have that regular content.We spend so much time producing, as I well know, because I'm recording a number of podcasts today, so I know how much time it takes. I'm going to let you in on a secret. Episode, let me think, episode 87, last week's episode, I recorded, and it was a 30 minute episode, and it took me about an hour. It never does that, but for whatever reason I kept messing up, and stopping, and starting, and stopping, and starting. Even when you're on episode 87 of a podcast, it still sometimes takes way too much time and way more time than it should take.Anyway. It takes all this time to produce this amazing content. You've written your blogs. You've produced your videos. You've done your podcast. Then you put a post up on social media and it's tumbleweed. That's it, no one's reading it. I

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing.  KEY TAKEAWAYS COVERED IN THE PODCASTEmotional marketing is marketing to your customers and audience in order to get an emotion out of them. By provoking this emotion, you encourage engagement. Think about the last thing you shared on social media. Was it based on an emotion? What emotion was it?It is much easier to relate to someone if you feel something. Not every single post needs to evoke emotion. Not only will your feed become an emotional rollercoaster for you and your followers, some things just don’t warrant a lot of emotion. People tend to buy with their emotions. Even when you’re talking about a practical product, people will buy through trust. The very first thing you need to consider when it comes to using emotional marketing is your target audience. If you’re trying to use emotion to build your community and sell your products, gauging your target audience wrong could catastrophic. If you want to evoke and emotion, storytelling is a great tool to use. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You can evoke ANY emotion through marketing. From admiration and happiness to anger and sadness, it’s important you know exactly what emotion you want people to feel. HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is Emotional Marketing? – 03:18Why Is Emotional Marketing Important? - 04:24What Do You Need to Consider When Creating Emotional Posts? – 10:30How to Evoke Emotion in Your Posts – 14:30Incredible Examples You Can Use in Your Marketing – 20:00Transcript below (00:32)Hello and a really warm welcome to this week's episode of the podcast. How are you doing? I can't believe that we are almost, well I'm not going to say towards the end of the year, but we are obviously in the latter stages of the year. It's going so, so fast and my November is absolutely jam packed. I am talking at lots of amazing places, so if you're going to be seeing me then please please please come up and say hi and let me know that you listen to the podcast. I love meeting people. So definitely come and say hi. But yeah, it's going to be a super busy November. And before I know it, It's going to be December, which is just crazy. But anyway. So this week I am doing a solo episode. I wanted to talk about something as having a real brainstorm about what could I talk about and trying to write then loads of different ideas and things and I've decided that I want to talk about how you can bring emotion into your marketing because actually it's super, super important.Speaker 1: (01:30)And one of the reasons I decided to talk about this is because I've been reading Kotler's marketing book, Marketing 4.0 and he talks about the fact that it's even more important than ever for authenticity and to build that tribe. And I want to talk about tribe. I basically just mean your community of people that are going to want to come and engage with you and want to have a conversation with you and want to ultimately buy your products and services. And one of the ways in which you can start to connect to them is via emotion. And I'm really, as I was writing down all the ideas for this, it made me a little bit nervous because sometimes when we think about using emotion, we think about tactics that maybe aren't that nice. So for instance, an emotion that you could use in marketing is fear.Speaker 1: (02:16)And I remember many, many, many years ago, I used to work for a bank and we used to sell insurance. It's very different nowadays, but we used to sell insurance. And one of the ways in which we'd sell insurance is through fear. It would be, well, why? What would you do? What would happen if you lost your job and you couldn't pay your bills? You'd lose your house and you'd do this, and you do that, and you know, and your kids would need, and you'd start building this horrible, scary picture for them. And then they would go, Oh yeah, you're right. Okay, yeah, maybe I should have that thing. So I'm a little bit worried that talking about this, people are gonna think that that's what I'm talking about. So hopefully in today's episode I'm going to be able to give you a really clear idea about what I mean when I talk about using emotion in and how really positive it can be and also how it can actually make a big difference to your marketing and how you connect to that audience. What Is Emotional Marketing? Speaker 1: (03:08)So hopefully it will be a good one. So let's start talking about what is emotional marketing? Well, it

On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one!KEY TAKEAWAYS COVERED IN THE PODCASTThe Hustle Fallacy is the idea that you in order to achieve more you have to do more. In reality, not all tasks, not all meetings and not all opportunities are created equal. Focussing on the things that really matter is what will REALLY allow you to achieve more.There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance.You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer. Because of this, nutrition is important. If you know a food is likely to slow you down, try to avoid it.When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all.There are three steps to becoming more productive, the first one is to stop. Whilst it may seem counterproductive, you need to stop and see where your productivity lies. Ask yourself the hard questions. Has your smartphone made you less productive? Do productivity hacks give you the life you want?Evaluate the tasks that you’re doing. Think about the tasks you have completed over the past two weeks and evaluate whether or not you were passionate about it and whether or not you were proficient.Outsourcing your work is a great way to increase your productivity, as well as your income.If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it.If you don’t want to say yes to something, you need to follow this simple hack. First of all, you need to affirm the person asking in your initial response. Once you have affirmed their work, you need to pivot. The best thing to say is ‘In order to be faithful to my other commitments, I have to say no’. This is the yes-no-yes formula.If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature.The 3-by-3 System is where you have 3 goals for the quarter and 3 outcomes per week. Limiting yourself to 3 goals is important, because when your focus is dispersed across too many goals, you’re less likely to achieve any of them.If you could only pick three things to do this week to help your business grow, what would they be?When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.Transcript below Hello and welcome to this week's episode of the podcast. I am your host, Teresa Heath-Wareing. Welcome, welcome. If this the first episode you listen to, then I am very happy to have you here, and boy, have you chosen an amazing first episode to listen to, because I'm not even going to do hardly any intro, we're going to go straight in, because I am so excited about this episode, because on today's podcast I am interviewing the amazing Michael Hyatt.Now this guy has been in business a very long time. He is a New York best-selling author, I'll give you his proper bio in a bit, but basically today we are talking all around his book, Free To Focus, which is all about how as business owners and CEOs we manage our time, how we become more productive without necessarily just pushing to do more within the time we've got, and honestly, it is full of so much good information. It's a mix of the mindset stuff alongside with some really practical, cool hacks how you can save more time and become more productive. And let's face it, who on earth does not need that?The other thing that I love about this and about Michael is the fact that he talks about taking naps and how good they are for us, and how crucial they can be in business. So, I am a massive fan of taking naps. I love a nap, because let me just add the caveat of I don't sleep very well for whatever reason. I often wake up, my brain doesn't stop working, and it's like constantly giving me things to think about in the middle of the night. Anyway, I love a nap but I was always too fearful to ever say anything through embarrassment, because I thought it made me sound lazy and that it wasn't good that I was taking a nap i

This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thing, I want to discuss why I am now happy that I fail every once in a while. This will be a slightly different episode than what you’re used to, but I hope you enjoy listening as much as I enjoyed recording it.KEY TAKEAWAYS COVERED IN THE PODCASTImagining big goals is a great way to set your dreams into motion. Although you don’t need ‘huge’ goals to see, dreaming big is a great way to put yourself in the best mindset.Don’t feel stupid for setting yourself big goals, it’s okay to dream big.If you don’t feel as though you have the support when it comes to your goals, try to surround yourself with people that focus on their mindset. Whether that means listening to podcasts or joining like-minded communities.Sometimes, you have to accept that you can’t control your goals. What you can control, however, is the actions you take to achieve them.Ask yourself ‘’honestly, what is the worst that could happen?’’Rather than thinking ‘’what if they say no?’’ think about what would happen if they say yes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you let the fear of failure stop you from doing something, you have failed already.HIGHLIGHTS YOU SIMPLY CAN'T MISSShould You Set Big Goals for Your Business? – 02:35Failure Is Okay – 11:50My ‘Scary’ Experiences of Facing Failure Head On– 19:07Transcript below Speaker 1: (00:33) Welcome to this week's episode of the podcast. How the devil are you? I hate having stopped the podcast because I feel like it started the same way every single week. Also, while I'm talking about this, when I interview people, I start out the same way. But you know what happens if I try and mix it up? I mess it up. So I just think, hopefully it's so sure and we move on quickly that you'll just not realise that I start the same way pretty much every single week. Of course, now I've drawn into your attention. You're going to go back and listen or next time you'll think, Oh yeah, she did. Um, I've seen maybe I should've just kept my mouth shut. Anyway. So I hope you've had a good week and I hope you enjoyed last week's episode where we were talking about going live and if you haven't gone live already, please do so and please tag me and Tiffany in cause we really, really want to hear it.(01:24) So this week I'm going to talk about something a little bit different. I'm going to talk a little bit mindset-y. Now, I don't know whether you guys liked these episodes or whether you prefer me to be like proper tactics, strategies, tools, tips, but you know, honestly, this is the thing that's made the biggest difference in my business. And when I look back, I was looking for content for these episodes, thinking about what can I talk about? And I went back through the Academy that because it's a great place to find what people are asking and then I think, Oh actually that would make a great episode or I can create something around that. So for me it's a really, really good resource. And I, and I was looking back and I find a couple of posts that all came down to mindset and how they felt about their business and how they were struggling. Should You Set Big Goals for Your Business? Speaker 1: (02:13) So I wanted to focus around this, but I also wanted to focus on the fact as to talking about failure and why I am now happy to fail and I wasn't previously. So if that's okay with you, that's what we're going to be talking about today. So let's kick this off by talking about goals. And this was specifically the question that was asked in the Academy about one of the members of the Academy said that they were in two minds about setting big, hairy, scary goals. Now I don't know whether you know, there are lots of people out there like from celebrities to business owners to whoever that do a lot around manifestation and trying to imagine the big goals they want. And I am all for this. Okay. I never used to be, I have to say this, I, when I started the business, I didn't even think about mindset at all. Didn't think I had to, I didn't think it would affect the business. And then I quickly learned that for me and my business actually it has a really positive impact.(03:18) Now, I'm not gonna say that it's gonna be the same for everybody else, but I want you to try on this episode, just keep slightly open minded about things if this isn't really your bag and just think whether this may or may not work for you. Like I said, I am very, what's the word? I don't think it's cynical as such, but I think I would, I like facts and figures. So I wanted the science behind it all. And of course some stuff that just isn't

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live.KEY TAKEAWAYS COVERED IN THE PODCASTYou have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers.Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right.The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them.If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space.Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video.If someone else cannot easily describe what you do as a business, your brand is blurry.You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video.If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you.Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are.Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed.People are going to be following you for YOU. Live video is the best way to be authentic and show the real you.The beauty of live video is that you will get better over time.Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tiffany – 05:31Getting Through the Fear of Going Live - 15:40The Power of Live Video – 23:54Is Consistency Key? - 32:00Common Excuses for Not Going Live (and How to Get Around Them) - 36:05How to Get Started with Going Live – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Transcript below Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa, because I don't do many. I do live videos in the Academy, which is now open by the way. Woo. Exciting stuff. If you want to join, head over to Teresaheath-wareing.com/academy but that was a completely impromptu mention, and then I realised they went into commercial mode. I'm sorry. Okay, I'll carry on where I was.So as I was saying, Tiffany is a massive fan of doing live videos, and you know what? Why not? Because I am a huge fan of live videos. I might not do them as much myself. However, from a marketing point of view, what they can do for your business is phenomenal, but hardly anybody does them because they're so scared of doing live videos. So in this episode, we smash through all the myths about doing live videos, and Tiffany talks us through how you get to do a live video. What you should do, how you should do it, and how to get over that fear.And you know what was super interesting, when we talked, when I interviewed her, I thought to myself, oh, we're going to talk strategy in terms of right press this button, do this thing. But actually after working with thousands of students about live video, the thing that Tiffany knows better than anybody, is actually that is like the tiniest bit of the reason people aren't doing it. And the main reason is the fear

KEY TAKEAWAYS COVERED IN THE PODCASTIn the early days of my business I worked really hard to network, find clients and build my email list.During the first few years of me running my business, I did a lot of local speaking gigs.Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business.It was great having someone who understood how businesses are run as she helped me turn my business into an agency. I now have 6 freelance members of staff within the agency.When I started speaking on bigger stages I noticed that I was getting less and less enquiries from clients.Although my team were working with clients back home, I knew that these speaking opportunities were something I had to do.As my clients started to reduce, I noticed that my email list and audience was growing and growing.I soon realised that fifteen years of experience put me in a position where I could offer valuable advice to people who are in the same position I was in years ago. I wanted to work out how I could offer this advice to people and still earn money as a business.For me, the best step was to open an Academy. I knew I could talk about growing your business all day every day and never get bored.I moved from a one-to-one to a one-to-many model for a number of incredible reasons.Once I launched my academy, I had to be more selective when it came to bringing on new clients. I also had to rejig the way in which my team worked and accept that I’ve had a drop in income.Although I have taken a drop in income, I now have a business that I love even more.I want you to think about what you’re doing as a business and whether or not that is what you want to do. What changes would you make? How can you get there? Can you grow your business without having to grow your time?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The real organic content that gets the most reaction tends to be the things you create off the cuff. Although you can hire content writers and social media managers to run the day-to-day aspects of your business, the most relatable content will come from YOU.HIGHLIGHTS YOU SIMPLY CAN'T MISSMe and My Business - 03:12Hiring My First Member of Staff – 10:00Increasing my Speaking Opportunities 12:20Growing my Audience – 15:00Taking Things Online - 17:50One-to-One to One-to-Many – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 69: A Guide To Starting Your Own Membership With The Membership Guys Episode 34: 3 Mistakes I Made When Starting My Business Episode 79: 5 Top Tips For Gaining Speaking Gigs In Your Industry Buy The E-Myth Revisited Attend A Masterclass Join My AcademyTranscript below Speaker 1: (00:33) Hello and welcome to another episode of the Marketing That Converts podcast. I nearly forgot the name. Uh, that's a great start to the podcast. Well done, Teresa. I hope you are well and having a great start to your week. I would just wanted to mention that I've had some lovely reviews on iTunes. I appreciate it so, so very much. And you know what's really, really nice is that so many of you have said that it's like listening to someone you'd go for a coffee with or having a chat with someone or like a friend. And I love that. I just think I'm so glad that's what people think. And obviously I just get on and I just do my thing and talk away whether it's very professional and I'm yet to decide and I guess that's for you guys to decide. But I really liked doing it naturally.Speaker 1: (01:24) I really like doing it a little bit off the cuff. I like the fact that it's not scripted, that I literally just get on hit record as I've just done and start speaking. So for me, I'm over the moon that you like it that way and that you guys think and feel that we are literally just having a conversation and we're like sat down and having a chat and we could be having a coffee or depending on the time, maybe a gin and tonic, glass of wine, glass of Prosecco, champagne, you name it really. Any of them, I'm up for it. Cool. No problem.(01:57) Okay, so this week is a solo episode and I've been racking my brains, right? I focus so much on getting interviews in place and I've got a load of them stacked up and there's some brilliant ones and I focused so much on that and so much time on planning what they're going to be that the solo episodes are kind of forgot about, very organised of me and I've just literally sat down and thought, right, I need to record. I'm doing some batching at the moment. What am I going to talk about? And I always go back and see what we've talked about previously. I look at kind of other people's topics, what are the people talking about at the moment? And I try and come up with a few different ideas. And today's episode I've decided that I want to talk a bit about business overall and I want to talk you through some of the things I've learned and changes I've made in my business because I really think that you're going to find this interesting. And I al

KEY TAKEAWAYS COVERED IN THE PODCASTThere are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time.Growing your business will either take time or money and you need to decide which one is more valuable to you.Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective.When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this.A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager.Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions.Run campaigns alongside one another to test what works best. Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first.In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better. There is a Facebook Support chat that you can use if you’re struggling.From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your ideal audience are probably on Facebook and they are telling Facebook EVERYTHING. This is something you definitely need to be tapping into as a brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Liz – 04:58Why Should You Advertise on Facebook? – 08:20Getting Started with Facebook Ads - 16:11Should You Be Using the Facebook Boost Button? - 19:20Picking Your Objective - 23:20Should You Do Facebook Ads Training? - 33:18Getting Your Ads Accepted – 40:00Campaign Budget Optimisation and Dynamic Creative – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJoin My Masterclass Facebook Blueprint Programme Liz Facebook Course Liz Melville Website Liz Melville Instagram Liz Melville FacebookTranscript below Good morning and welcome to this week's episode of the podcast, how are you? I'm having a slightly stressful morning, it's got to be said. I'm trying to send some videos to an event that wanted me to speak, anyway, as it happened I wasn't able to go and speak in person, so I've done some videos for them which is really cool actually. Really excited about the fact that I still have a presence there and they can still see me although I'm not technically there.However, you know when the world of technology is trying to work against you and basically destroy your life, that's how I feel right now because I'm trying to upload these videos and they are not going. They're just taking forever and I've made them smaller and I've stopped everything on the computer and I've turned the computer off and I restarted the internet and honestly, things like this really wind me up and I have to remind myself to be calm and it is what it is and I can't change it but it's just so frustrating this very modern world we live in that some things just aren't exactly as they need to be.So, anyway, my little run over for now, this week we've got an interview with the lovely Liz Melville who is a Facebook ads expert and we're going to be going through some really good, simple, getting started tips. Some new things that are new and that you might want to consider, but basically if you are looking at starting Facebook ads, then this might be a really good introduction to you.It might give you an idea of how to get started and why you should do them and why they're good, and I honestly do believe they're really good. I use them in my business and I've used them for lots and lots of clients and they're fab, and Liz is lovely.Before we get into the interview though a couple of reminder things. First off I have a masterclass coming up so I would love you to join me live for that. It's on the 24th of September, it's got loads of different times as always so no matter where you are in the world I'm sure there's a time that will accommodate you. If you head to teresaheathwareing.com/masterclass you're going to be able to sign up there.And like I said, I really hope you can join me because it's going to be another fun one. I only ever do these things live. You know how sometimes when people do launches because obviously, this obviously is a step towards my academy opening again and sometimes I do them on Evergreen. Do you know what I mean by that? Basically they pre-record it and then it's a recor

KEY TAKEAWAYS COVERED IN THE PODCASTGrowing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want.There are sections to the MTC method – get seen, get emails, get sales and get fans.Each section is equally as important and they follow nicely on from one another.Getting emails focussing on finding out who out of those that has seen you, is interested in what you have to offer. One of the best ways to do this is to get emails.Where are you asking for sales? What are you doing to encourage them? Do you have sales pages? Are you doing webinars? Do you have client meetings?There are so many incredible ways to get seen, including Facebook, Twitter, LinkedIn, Instagram, blogs, guest blogging, speaking, live video, SEO, AdWords, Facebook Ads, your website, PR, networking and your branding.LinkedIn is great for B2B businesses.Try to focus on just a number of things, rather than trying to be all things to everyone. Consistency is much more important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to getting seen you need to ensure you’re not forcing yourself to do something you don’t want to do. If you’re not going to enjoy what you’re doing, it’s not going to work for your business as you will find you’re less likely to stick at it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the MTC Method? – 05:51The MTC Method – 08:5410 Ways to Grow Your Audience and To Get More Customers In 10 Days – 12:13How to Get Seen – 14:13How I Get Seen – 22:45LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETickets for MarketEd LiveSign Up for The Masterclass /masterclass10 Ways To Grow Your Audience And To Get More Customers In 10 Days /10waysSEO SASMy InstagramMy TwitterTranscript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. How are you doing? You know right before I got on this episode I was doing some work on upcoming episodes, looking at who we've got coming on the interviews and when they are and what episode they're going to be on and I can't actually believe I'm recording episode 81, it seems crazy. I've just sort of, obviously we have a folder for each episode on our shared drive. And I've literally just added a load more folders cause I'd run out and I've just literally gone up to a hundred and it feels like it's going to be there in no time at all. So I can't believe we're on episode 81 and I just wanna say thank you. Thank you so, so much for listening. And if you're new to the podcast, hello and welcome. Great to have you here!Speaker 1: (01:22) And let me just remind you guys what the podcast is about because obviously I went through a name change a little while back. It was, or it used to be Social Media Marketing Made Simple and now it's Marketing That Converts because I find that we were covering so much more than just social media. And actually where I really love sort of talking about and the things I think is super smart are things like funnels and ads and landing pages and sales pages and all the other good stuff and that it's not to say that I don't ever talk about social media cause I totally do. But I want to include that other stuff as well. And it was interesting, you know, when I was trying to come up with the name marketing that converts because at the same time I was trying to name my academy. And then from that I've since come up with now I shorten it sometimes because marketing that converts is point and my fault, I've shortened it to MTC, which I always get the wrong way round, which is embarrassing.Speaker 1: (02:15) Uh, normally I say MCT, but anyway, MTC and I've since come up with a method and a model. Now, I never intended on coming up with either of these things, but I'd worked with so many businesses over the years. I've been in marketing over 15 years. I did a marketing degree and I've worked with thousands upon thousands of businesses helping them to better market themselves. And I wanted to take some of that knowledge and, and some of that experience. And work out what makes some of those businesses really fly and really successful? And then some the aren't, what were the differences? Anyway, I ended up coming up with the MTC model, which interesting enough, I'm going to be talking about when I speak at MarketEd Live, that's going to be the first time I really present that to the world, which is going to be very excited if you haven't got a ticket. I think there are a few left, so do go check out MarketEd Live. I will put a link in the show notes. Just so you know, when I say there's a link in the show notes, what I mean is if you go to www.teresaheath-wareing all one word, so that's t, e, r, e, s, a, h, e, a, t, h, w a r, e, i, n, g, such a mindful.com a forward slash and whatever number episode you're listening to, but the numbers in, so t

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects.If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful.LinkedIn is a great place to showcase your work, your personal brand and your recommendations.One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see.The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand.You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content.Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured.When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business.Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform.Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to.Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. With various different platforms being known for fake news, it’s important you’re focussing on the platforms are trusted.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Viveka – 04:26Why Should You Be Considering LinkedIn? – 07:55Who Should Be Using LinkedIn? - 11:30How Do You Get Started with LinkedIn? - 18:40What Should You Be Posting on LinkedIn? - 27:17How Much of Your Personality Should You Be Sharing on LinkedIn? - 32:50Growing Your Personal Brand on LinkedIn - 42:00Using Ads on LinkedIn 49:11Should You Be Using LinkedIn Articles? - 51:36LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEViveka von Rosen WebsiteViveka von Rosen LinkedInViveka von Rosen BookTranscript below Hello and welcome to another episode of the Marketing That Converts Podcast, and thank you for joining me here today. It is always a pleasure to have you with me and to know that you're listening. I just wanted to say a very heartfelt welcome and thank you. While I'm talking about this actually, I'm always really keen to hear from people. I think I mentioned it in the last episode, but I'm going to mention it right here at the beginning before we get started, so I know that you're listening.I'd really love you to come and reach out and find me, DM me on your favourite platform, I'm on them all as you know, or hit reply to one of my emails if you're on my email list and come and find me and say hello, tell me who you are, tell me where you're listening from and what you do because I'd love to find out more about you, and with the podcast the stats are really difficult, so it's really hard to get a good idea of who my audience are.Now, I think I have a fair idea, but I just want to get as much information as I can so that I can make sure I'm bringing you the episodes that you want in the future. And also while I'm in the asking mood, if there's any chance you could head over to iTunes and drop me a review, I would appreciate that so very, very much. You just go to your main podcast page, you find me, I think you scroll to the bottom of the page and that's where the reviews are and you'll have the opportunity to leave me a five star review and if you could say something lovely, that would be absolutely amazing. I see them all and I appreciate them greatly.And also from a podcasting point of view, it obviously helps me get found and get more listeners, which again I would really, really appreciate. I know you're busy, I know you've got stuff to do, so if you could find that time then I honestly do appreciate you very, very much. Like I said, do let me know what you want me to talk about. Do let me know if there's anything that you think, "Teresa, an episode on this would be so helpful," it would be great to hear from you.Okay, so today is actually one of those episodes that I think you're going to love, because it is something that we've not really done before, but I know you guys have been asking for it and I know that this is something that we should have talked about for a long, long time. Today we're talking

KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry.Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not only is it great for practice, but it helps get your name known.The more you speak, the better you become. The last thing you want to do is get an amazing speaking opportunity and mess up because you haven’t had enough practice.Attending conferences is a great way to network with speakers and event organisers. You need to experience the conferences you want to speak at in order to see whether or not you’re going to be a good fit. Not only that, but it will help you perfect your pitch for the following year.You need to be sure you’re applying to speak on a topic you’re an expert in. If you have no content based on the topic you want to speak on, event organisers will see this from the beginning. They need to see that you’re an expert.It’s important you’re telling people that you want to speak or that you are a speaker. Make sure you’re including speaker in your bio and posting on social media that you’re available.Use images of you speaking to show that you can speak at events.Consider creating a speaker section on your website. Even if you’re speaking for free, you still need to get as much as you can out of the event as you can. Encourage people to tag you in a post, get photos and videos of you talking and screenshot any feedback you receive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you want to earn money for your speaking sessions, it’s okay to work for free. The benefit of you being stood there speaking to your perfect audience can outweigh any monetary benefits you will receive.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy You Should Want to Become A Speaker – 05:50Tip #1: Start Small -10:36Tip #2: Attend Lots of Conferences – 15:15Tip #3: Make Sure You’re Known for The Content You Want to Speak About – 20:15Tip #4: Tell People You’re A Speaker Or You Want To Be one – 22:00Tip #5: Make Use of Every Speaking Opportunity – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELead Pages Episode 77 Episode 63 Transcript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast. How have you been? So I've decided to do another solo episode this week. In all honesty, do you know, I'd love to make things up, but I can't. I'm just way too honest. I got so distracted with doing the academy and doing the launch for that that I didn't prebook enough people. So I constantly have a list of who's coming on, what I'm planning, what I'm doing, and I know who I want on. And some people haven't even been asked, some people are waiting to be booked in, but I always make sure I have this kind of list of people that are coming in and honestly I got so preoccupied that I just hadn't kind of focused on, "Okay, when's the next interview?" So anyway, hence why I'm doing a solo episode as it is and the day of recording this. I am literally recording an interview later on today. But I just thought I didn't want to rush it and I'd much rather do another solo and then throw you an interview next week.(01:31) You might be sat there thinking, Teresa, why did you say all that? We would have no idea. But you know what, like I said one, I'm a very honest person. Two I think you need to understand that everybody struggles sometimes getting organised. Things get in the way. And honestly this summer holiday seems to felt worse than any other. For one, it's been really long. My daughter's going to have been off for two months by the time she goes back to school. Now I'm not going to make it like I've had it the whole two months cause I haven't, she does do, um, a week with me and a week with her dad. So she does have half the time at Dad's. So I guess in that way I should be fine. However, when she's here, cause she's, well she's not only child, she's obviously got step siblings but they're much older and they're busy and they're doing stuff. So really when she's here, all her attention is aimed at me in terms of wanting my attention, wanting me to help with stuff. So it honestly has been so difficult.(02:28) And so this morning I've got to tell you this story. I've literally wrote an email that's going out today and that's, you're going to see if you're on my email list, but I've got to tell you this story cause it was ridiculous. So I'm sat in my office working and I'd shut the door, which I don't often do, but I wanted to shut the door cause I wanted to say to the rest of the house, I don't want you interrupting me. I've got stuff to do. Anyway, my daughter had got a friend staying over and I get this tap on the door. I say come in and it's her friend and she says that basically daughter is in her bedroom, stu

KEY TAKEAWAYS COVERED IN THE PODCASTThere are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name!You need to ask yourself who are your audience and what do they get out of your content?Instagram Stories is a great place to get personal, showing your personality and your personal side. Whilst you don’t have to share everything, showing a bit of your personal side is great. Remember, people buy from people.Don’t just sell your products, show behind the scenes too. Show what goes into it and how you created your product and service. This means you’re not necessarily selling your products, but you are regularly reminding people that they’re there.Instagram is a great place to educate your followers and show them that you are an expert in your field. Whether it’s a blog post or an interesting podcast you have listening to, people need to see why you are the expert in your industry.Takeovers are a great way to promote your product and service without personally talking about your product yourself.Using apps that have layouts and designs, you can create beautiful curated images to share on your Instagram Stories. Great apps to use include Story Art, Unfold, Story Luxe and Story Lab.Instagram Story Polls are a great way to get people engaged, even if it is as simple as asking ‘do you prefer cats or dogs?’Using the Instagram Stories Question sticker is a great way to get people’s opinions on your business, your products and your services. You can ask people for inspiration or get them to ask you questions about your business.Using Instagram Stories to be creative is a great way to stand out from everyone else.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re wondering why you should be using Instagram, it is the second largest platform when it comes to social media. There are over 1 billion users, it is owned by Facebook and it is one of the best platforms for engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Use Instagram Stories – 03:27Three Mistakes Businesses Make When Posting Instagram Stories – 04:53Tip #1: Get Personal – 06:00Tip #2: Create Product Stories – 09:07Tip #3: Educate Your Followers - 11:06Tip #4: Story Takeovers – 12:02Tip #5: Use Instagram Quizzes – 13:32Tip #6: Use Curated Images - 15:20Tip #7: Instagram Polls - 16:34Tip #8: Instagram Questions - 18:00Tip #9: Go Live – 20:10Tip #10: Get Creative - 21:58LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDownload ‘5 Easy Ways to Get People On Your Email List’Download ‘Your Webinar Blueprint’Download ‘How To Create A Highly Converting Sales Page’Episode 77 with Mary HyattEpisode 73 with Dill Takes PhotosStory Art AppleStory Art AndroidUnfold AppleUnfold AndroidStoryLab AppleStoryLab AndroidStoryLuxe AppleStoryLuxe AndroidTranscript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast and thank you so much for joining me here. Again, I hope you're having a great week. So this week I've got lots to fill you in on in terms of Instagram stories. I did a talk recently over in Cyprus and I did it all about Instagram stories and I thought I would share some of the content with you because if you follow me and you know me, you know I love Instagram and I love Instagram stories. Not only do I like doing Instagram stories, but also I watch a lot of other people's Instagram stories. I can find myself losing several hours in a day, which is not good, but it's a great resource. I've got some great tips for you coming up. Before we jump into that, I want to remind you that I've got some really, really good things that you can download.Speaker 1: (01:19) If you head over to my website to teresaheathwareing.com and on that home page I've got three different things that are really going to help you grow your business. The first one is all about how to get more people on your email list, five easy ways that lots of people miss. The second one is if you're doing webinars and you want a really good webinar blueprint on how to present a Webinar and then sell, so that one's going to be really good for you. And then finally, sales pages. So obviously when we're trying to communicate our product or service online, you might not think you're doing it via sales page, but it is the same principle as doing a sales page. So that download really is a great one. It gives you the key things I make sure I include in a sales page so that you can have a really effective page that hopefully converts people.Speaker 1: (02:10) So do make sure you go download those. I've got some other exciting stuff coming up soon in terms of another live masterclass. You know how I loved doing a masterclass? That's going to be in the coming weeks. Obviously if you get one of those downloads and you're going to be told about the master class as well when it com

KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need.Remember, you are exactly where you need to be.If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you’re working with.There is a myth that if you have more followers, you’re going to sell more products and make more profit. At the end of the day it doesn’t matter about the numbers, it matters who is opening your email and buying into your products and services.A great way to forget about the numbers is to forget about your ego. You don’t need to brag about the numbers you have to others in the industry, you need to focus on the people you are directly affecting.If you’re better connected to your customers and clients, you can offer higher ticket items.Remember, a sale never happens outside of a conversation. You need to think about who would benefit from your products and services and talk to them.People want you to be human.Ensure you’re giving your followers value and that they trust you.You don’t need a big successful launch like everyone around you.100 devoted fans is better than 1,000 unengaged followers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Love the people that are already supporting you. Nurturing the people that are in your DMs, commenting on your photos and replying to your emails is the best possible way to ensure a successful launch.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mary Hyatt – 07:12How Coaching Can Benefit You – 13:44Launching A Product with Small Numbers – 20:50Nurturing Your Small Numbers – 25:00Getting Personal – 39:45Forgetting About the Numbers – 50:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMary Hyatt CoachingMary Hyatt InstagramMary Hyatt FacebookTranscript below Hello and welcome to this week's episode of the podcast. I hope you're well, and I hope you came back after last week's slightly crazy episode. I apologise. I'm on form, now, she says. Let's see. Anyway, I can't mess up too much, because it's an interview, and it's already been recorded, so hopefully it should be fine.This week I am interviewing the super lovely, and my very dear friend, Mary Hyatt. I've known Mary now for a couple of years, and I want to explain to you, although I'm a wee bit embarrassed, to tell you how on earth I met Mary, and how I started working with her, and then how we became good friends.Basically, trying to think of where it started. Okay. Some time back, a few years back, I decided that I'd seen lots of different coaches, and I'd started to discover what coaching was about. I was thinking to myself that maybe this is what I needed, because I was one of those people, well, I know what to do. I know how to launch things, and market things, and I know how to put together memberships and courses, and all that sort of thing, and I had done it with loads of clients. I couldn't work out why I wasn't doing it for myself, and what was stopping me.The thing that was also getting frustrating was, sometimes even though I knew what to do, I'd get to my desk, and I wouldn't do it. Or I would not feel motivated to do it. I just knew that I needed some kind of help, but it wasn't necessarily help in how to do things, because I knew that. I started looking in the coaching, and thinking about it, and I have to say my experience, which I do mention on the interview, but my experience of coaches tended to be more your traditional business coach, or business consultant.When I first started my business I used to do networking. Obviously when I started that, all the coaches and all the consultants that could help you with your business were, well, in all honesty, middle aged men, and people that I didn't feel that I could relate to. Very corporate type people, and I just wasn't keen on the idea of someone coaching me like that. Anyway, this one day, I'm sat in San Diego. I'm at Social Media Marketing World, and I'm having a bit of a funny ... not episode, but like, I've talked before about I get overwhelmed at events. I had done Trafficking Conversion, and then straight into Social Media Marketing World.It was really early in the morning, because I tend to get up quite early and do some work before my day starts, and I'm sat at my computer. It's 4AM, and my husband's staying, he's with me, he's asleep in bed, and I've got my headphones in, and I'm listening to a podcast while doing a few sort of emails, and a few things. I'm listening to Amy Porterfield. As you know, and I've talked before, Amy is one of those people that I aspire to be like. She's really a mentor to me, where that's the type of life and person and business that I would like for my own.So anyway, I'm sat there listening to Amy, and Amy happens to mention that she's got a coach. She talks about her coach, and then she says her coach's

KEY TAKEAWAYS COVERED IN THE PODCASTIf you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue.Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list.Write your emails yourself. You want your content to come from you personally.If you have a product, newsletters may be the better option.Shorter emails are often better, however, there are no rules you should be following when it comes to length.Ultimately, how often you send out your email comes down to how often you want to send it. If you have enough content, weekly is a great starting point.Try the three-month challenge where if you do something for three months and it still doesn’t work, stop. Although it may be tempting to give up sooner, you need to give your email strategy enough time to develop.What you put in your email will depend on whether or not you’re sending out a newsletter or an email. If you’re sending an email, you may find that your content will be more focussed on events and updates that have happened since your last email.Your emails need to add value, meaning you need to spend as little time as you can talking about you and your products.If you’re looking for content to add into your emails, sharing other people’s content is a great place to start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A newsletter tends to be a HTML email with images, text and chunks of information. An email, however, is text only and more of a one-on-one conversation. People are more likely to engage with an email than they are a newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Email Journey – 03:40What is the Difference Between A Newsletter and an Email? - 08:45How Long Should Your Emails Be? – 10:40How Often Should You Send Your Emails? – 12:00What Should You Put In Your Email? - 14:31A Quick Summary – 23:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODESign Up for My Email List HereTranscript below Speaker 1: (00:32) Hello and welcome back to another episode of the Marketing That Converts podcast. How are you? So I'm glad to say that after an awful lot of travelling and then coming straight back to do a launch, I am now.. the cart is closed and I am now in a position where I can just chill out in the office, which is really, really cool. You know those times where it's like you've got time in the office or you can focus and tick things off and get things done. So I'm really, really excited about that and really pleased. I'm also super excited about my launch and how that went and all my new members in the academy, which is so cool. So I'm excited to get to know them better and to really start helping them with their business. So this week I wanted to talk about emails. Now I know we've done lots of different, talking about emails and we've talked about building email lists and I go on and on and on all the time about how important it is because basically we don't own our data.Speaker 1: (01:25) So the people who follow us on social media, we don't have their details. And if something, God forbid was to go wrong on social media, we've lost our following. So I've talked all the time about building lists and I've worked hard on building lists. My seem to have done a lot of talks recently about how to do it and step by step and that sort of thing. So we all know it's super important. But the one thing I haven't really gone into a huge amount is what you actually do with them. Once you've built an email list. And I know that this is something that is putting off a lot of people from even starting building that list. Because they're saying "It's all well and good building a list, but what am I going to send to them?" And if they're not producing lots of regular content then maybe they're thinking, "I haven't got anything to send to them." So that was one of the reasons I wanted to do this.(02:12) Also, I was inspired over the weekend. I received a few different emails, one from Ann Handley, which I always enjoy getting. She does one every other Sunday and has it always really well written and I like reading them and the other one from someone I'm not going to mention, but basically I received this email and it just was so focused on the person and on their own business and what they had achieved and what they had done that I just thought, "This is a really bad example of a newsletter or an email that you'd send out to your list" because don't get me wrong, I know there's an element where we're going to talk about things that we've done. I just started this podcast saying, you know, this is what I've done recently, but it's 30 seconds of it. And then hopefully we get straight into the value. So if you're doing an entire newsletter and that's all writing, every time people quite honestly don't care.

KEY TAKEAWAYS COVERED IN THE PODCASTIf you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course.You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people.Courses can be a great way to convert customers into one-on-one clients.The basics that you need when it comes to creating your courses are Zoom to record videos, Canva to create worksheets and slides, Mailchimp to guide people through your funnel and then a platform to build your course.Try to keep it as simple as you possibly can. You don’t want to overwhelm your course members.Hobby courses are becoming really popular, is this something you can do?If you have lots of topics to cover, don’t put it into one big course. Instead, create lots of smaller, actionable courses.If you are in an industry that regularly changes, creating a course that is easy to change is important.If you sell a product, don’t write off doing a course. You can teach people how to make your product, or how to run a successful business.People will be buying your course because of YOU and your experience. You need to allow 3-6 months before you start making a profit from your course.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you need to consider when it comes to an online course is that it needs to be really actionable. Every time you communicate with your course members, there needs to be an action they can take.Kerrie's flagship Launch a 6 figure course mastermind starts again Monday 5th August. You can sign up here and use the coupon code THW for a 50% discount on the one off fee making it an amazing £645 for the year. https://t4s.site/profitableonlinecourse/august-mastermind-thw/.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Kerrie – 05:24The Basics of Creating an Online Course – 15:00What Are the Best Platforms for Courses – 20:40Business #1: Devon Baeza - 27:00Business #2: Lagina Masala - 34:30Business #3: Violets Digital – 44:11Business #4: Felt n Fings 51:55LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODECallie and Mike EpisodeZoomCanvaMailchimpInfusionsoftKajabiDripDevon BaezaLagina MasalaViolets DigitalFelt n FingsKerrie’s FacebookKerrie’s TwitterKerrie’s LinkedInKerrie’s WebsiteSign Up To Kerrie’ Six Figure Course Mastermind HereTranscript belowHello, and a really warm welcome to this week's episode of the podcast. I hope you've had a great start to your week. Now, I'm jumping straight in on this episode because honestly I loved it. It was so good. It was a different format, but it was brilliant. So let me explain.In today's episode I'm interviewing [Carrie Rycroft 00:00:55]. Carrie was introduced to me via a friend because one thing that's really interesting is I don't often interview lots of people from the UK or locally to me. Because lots of the people that I admire and look at and learn from who I want to bring to you, my audience, tend to be American or from not around here. There don't tend to be many people who do what I do where I currently live.And what was really fascinating was I was out for dinner with a friend the other week and she said to me, "Do you know what, Teresa, I went to this talk and there was this amazing woman there who teaches people how to do courses online." And I was like, okay, that's really interesting, I don't hear too many local people doing that. And she said, "What was the best thing about it was, during her talk she actually said, 'Who thinks they can't have a online course? Who thinks that their business is not, what's the word, that doesn't suit it, or that's not something they can do in their business?'" And people put their hands up and she picked one person, and that person said what they did, and she said, "Okay, by the end of today, we would come up with a plan, come up with an idea, and start your online course, and you'll start marketing it." And literally just did it there and then.It was amazing and my friend was like, "She was unbelievable, it was great." And I was like, that's a real skill. Because actually there are some businesses that are super easy to do online products for. So if you're in the knowledge industry, if you're a coach, anything like that. When you're teaching, then it's easy. You can take anything online, and I'm doing the same. And it's great. It's a brilliant way in which I can teach more people and have more, what's the word, more impact without having to physically be sat in front of people. So it's an amazing way that we can learn and teach now. And I do a lot of stuff online in terms of how I learn.So anyway, got in touch with Carrie. Really lovely lady. We hit it off straight away, had a really good chat. And we decided great, let's do a podcast episode. And Carrie came up with the most amazing idea that wouldn't it be good if we did some

KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation.If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched.Using Answer The Public and your own content ideas, you need to build a list of all the posts you want to write. The more detail you include, the better.Batching your content is key.When it comes to being scared about producing video content, you need to remember that your video is going to be adding value to someone’s life. If you don’t create your video, you won’t be adding that value.If you’re worried about nerves, run a practice private live. Whether it’s in a group or to a specific person, you may feel better after a practice run. Honesty is key, so tell people it’s the first time you’re going live.If you’re creating a video for social media, you need to upload it to every platform you’re on natively, as this will maximise your views.When sharing a video in your email, set up a landing page for you video and send your subscribers there. This will allow you to include a call to action.If you want to ensure you’re consistent with your social media channels, make the most of social media scheduling tools. For those that need help when it comes to motivation, appreciating and celebrating the little wins can really help.If you want Insta Story success, ensuring you’re consistent is important.Another great way to ensure you’re successful on Instagram Stories is to find a way to get people into your DM’s. Whether it’s using the question feature, putting up a poll or getting people to take part in a quiz – the more people message you, the better.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t matter if you feel fear, absolutely everyone does. It’s natural to feel nervous about putting yourself out there.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion #1 – Have You Got Any Tips for Starting A Blog? - 06:20Question #2 – How Do I Get Over the Fear of Making My First Social Media Video? - 09:32Question #3 – How Do I Use Social Media to Differentiate My Service in A Crowded Market? - 14:15Question #4 – If I’m Sharing A Video in My Email, What Link Should I Send People To? - 17:51Question #5 – How Do I Keep Motivated and Consistent with My Social Media Posts? 20:49Question #6 – You’re Always So Well Dressed, Where Do You Get Your Clothes From? 22:58Question #7 – What Are Your Top Insta Story Tips and Tricks? 24:29Question #8 – How Do I Keep Up to Date with All the Changes in Social Media? 26:25Question #9 – How Do You Juggle Your Work Life with Children and Travelling? 27:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy AcademyAnswer The PublicHubspotBuffer BlogTranscript below Speaker 1: (00:33) Hello and a really warm welcome to this week's episode of the podcast. How are you? Okay confession time straight away! It's the Thursday before this podcast comes out on the Monday and I'm only just recording it. You know what happens. Sometimes I get so good at batching content so far in advance and then what happens is it's like, I rest on it and I think I've got loads of content. It's absolutely fine. And then I start running out of time. And also as you'll know, cause I've talked about it on the podcast, I have been going through a launch. I've been doing masterclasses, which actually I'm doing today on the day I'm recording this and I'm launching my academy. I'm setting that up. So I have been so busy that I feel awful that I'm recording this so late. Also, I feel so bad for my team who are now going to rush to get it edited and rush to get the show notes written and then get all of the social media posts ready.Speaker 1: (01:34) So to Phil, to Kirsty and Sofia, I apologise profusely that I am putting you under this extra stress. I promise you this is a hiccup because we've been so busy setting up the academy. So today I've launched it, which is crazy amazing. Honestly, I've done two masterclasses so far. I've got another one at 9:00 PM. They've been amazing. I've had such awesome feedback. I love teaching. Hopefully you can tell that from the podcast. You can tell that I like talking about what I talk about and that I'm passionate about it and I end up kind of just overdelivering all the time because I want to give a really, really good value. So I've loved doing the masterclasses. I've had some great feedback. I've had people join the academy. Woo, which is amazing! And I'm gonna urge you to go and check it out because honestly I have put it up for a price that is the craziest good value.Speaker 1: (02:33) So basically the academy is open from now until Friday the 26th, let me double check that date. Hang on, two seconds. I know I should have had that in my head because I knew I was gonna talk about it. It is Friday, the 26th. Okay, so the academy

KEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have.Use techniques you have seen on TV and in movies to inspire you to be creative.If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story.When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate.Show you’re doing something and try to tell a different story; it will hold people’s attention much longer.Make the most of b-roll content.You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content.Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options.Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity.If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush.If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen.To get started, you need to understand the story. Find out how you can tell a story without speaking.Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long?HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dillon Osborne – 04:45How to Limit the Content You Post, Without Cutting Back – 11:00Finding Your Creative Flair – 16:00Showing Your Personality in Your Stories - 21:31Tools and Equipment – 27:13Directing People to Your Long-Form Content – 39:30How To Get Started With Creating Your Own Stories - 44:02LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpAdobe Rush for MobileSpliceEpidemic SoundDiltakesphotos InstagramTranscript below Hello and welcome to this week's episode of the podcast, and I am your host Teresa Heath-Wareing, as always. How are you. This week we are talking about one of my favourite subjects, Instagram, and more specifically, Instagram stories. But before we jump into that, I just want to remind you that this Thursday, Thursday the 18th of July, I am running three, that's it, not one, not two, but three, live master classes. I've done three so that hopefully, no matter what time zone you're in, you're going to be able to find a time that suits you. And you heard me say before that I love doing these master classes, I love doing live training, and I love answering questions and helping, so I really hope you've signed onto it and you're going to be joining me. If not, you can head over to TeresaHeathWareing.com/MasterClass and you can sign up there. I can't wait to see you there.Okay, on with today's episode. If you've been following me for a while, you'll know that I love Instagram. It's my most favourite platform at the moment, has been for some time, and one of the things that I love most about Instagram is Instagram stories, because I love how creative they are, how quick they can be, and I just like that kind of honesty of someone being on camera or showing you their day. I find them really interesting. And I don't know about you, but I always have certain go-to people that I like to watch, and obviously, given the algorithm, it puts those people at the front of my feed all the time. Today's interview is with someone that I've been watching on Instagram for a long time, and I love his stories, so I had to get him on the podcast, because I want to share what he does with you, and I want you to go check him out because he's amazing.Today I'm interviewing Dillon Osborne, who is a freelance creative and storyteller who believes in ideas. He works with people to create engaging and exciting stories and bring them to life visually. Dillon is one of the most creative Instastory creators, have I just made that up? Does that sound right? That I've ever seen. So I met him through another guy who I had met at an event, and I started following this guy, and he mentioned Dillon in his stories. So as you do, I clicked and had a look at Dillon, started looking at some of his stories, and honestly, they were brilliant. They were the most creative stories I've ever seen. They were quick and interesting, and they literally kept me captivated, and I've carried on watching them for ages. So I wanted to bring him onto the podcast because I really wanted him to talk about these s

KEY TAKEAWAYS COVERED IN THE PODCASTBuying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience.Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for.Follow-unfollow tactics are not the best approach when it comes to gaining followers.Tell people you are on each platform, directing them to come and follow you. Put it in your newsletter, put it in your email signature, put it in your blog posts. The more you tell people, the more chances you have of people following you.Facebook is a difficult platform to grow as there is not a lot of one-to-one interaction. One of the easiest things you can do to grow your followers is pay for PPC advertising. If you’re just starting out, you can create a ‘like campaign’ to gain page likes.Knowing where you customers are will help you go and like the pages that your target audiences are already interacting with. If you go on Facebook on your desktop, you should be able to find a button on the righthand side that says ‘See Page’s Feed’. If you click on this, any page that your page likes will show up here. Once you’re on this page, you can like and comment as your page.When it comes to Instagram and Twitter, again you need to think about where your target audience are going to be. Create a list of where they’ll likely be spending their and then follow all of them immediately. Once you have started following these pages you can start to interact with pages your target audience will be using.Think about the hashtags your customers are using. Using the hashtags you know your customers will be using, you can go and follow and interact with people you may want to follow you. Don’t use it as an opportunity to sell.When you’re interacting with posts, make sure you’re using more than 3 words and writing something that is relevant to the photo. If not, you may come across as though you’re using a social media comment bot.Rather than following the people that are following your competitors, follow the people that are interacting with them.Remember, it’s quality of quantity.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Growing a social media following is no longer an easy task and it takes a lot of work to gain followers that are engaged. Whilst it may have been easy in the past, social media has changed and people use it in a completely different way to when it first started out. Those people that have a high number of followers, may have been doing it for YEARS before they saw success.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Couple of Caveats – 08:32General Tips for Growing Followers on Social Media – 15:30Gaining Followers on Facebook – 20:00Growing Your Following On Instagram And Twitter – 27:32LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpTranscript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast. And as always I'm your host Teresa Heath-Wareing. This week I am coming to you live from Nashville in the United States. I am really pleased to be over here doing a bit of work but also visiting a very dear friend of mine who's going to be featuring on the podcast soon. And it's so nice to have a bit of time out and relax and be in a different space. So we're trying to desperately juggle work and also enjoying ourselves a little bit. So, funnily enough, I've just been down Broadway. I think I said that right, which is where all the bars and all the music is. And we had one gin and tonic and I was like, okay, if I'm gonna record a podcast today, we need to stop drinking right now and I need to head back and let's do this podcast and then maybe we can go back out again.Speaker 1: (01:22) So we're trying to juggle both, which is always a bit tricky, but it's definitely, definitely worth doing and being able to have a trip somewhere. Now I wanted to mention something. If you're not on my email list, I want you to get yourself over to teresaheathwareing.com and make sure you sign up to my newsletter because something happened on this trip, which I wrote about in last week's email. So every Wednesday I write you an email and it's always different content and it's always things that you can't normally find anywhere else. But last week we had such an interesting story because something happened. So I'm really quickly going to relive it here with you. So basically we had got this trip planned for quite some time and I had planned to write my Wednesday email while I was at the airport. While I was sat in the first class lounge and I was going to be talking about manifestation and how I felt that using manifestation, I had managed to organise this trip where I could fly first class, which was always on my list. It's on my goals, it's on my vision board. And I was so excited to tell you the least. Like honestl

KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being.Guilt and sadness all comes down to believing you are making a good decision. If you are being made to feel that you’re not making a good decision, you will start to feel that guilt.Naturally women want to multitask, which shows when it comes to both our family-life and work-life. Although it’s natural, it results in burnout.Try to see it as an opportunity to involve your children in your work.You can teach them about the world of work and the importance of earning money. It’s also important to teach them about problem solving and the things that they enjoy.Give your children a chance to do something else whilst you’re working.Whether it’s filming a video or drawing a picture for your client, if they have something to focus on it will make time away from them that little bit easier.If you don’t have time to create a community, it’s important you’re creating a ‘sense of community’ instead.People want to feel as though they’re protected in a community, so creating a space where people feel as though people are protecting them, you will gain trust. Once you put trust with the authority you have, you will gain loyalty.One of the most important aspects of having a community is responsiveness. You need to ensure you’re responding to everyone that takes the effort to reach out to you.A Movement Manifesto is designed to help you discover your true values as an entrepreneur.To build your own community, you need to become micro-famous in someone else’s. To do this, join Facebook groups that are relevant to what you’re known for and search for keywords and start answering questions that you know you can help with. Spend 20-30 minutes a day becoming known.Don’t feel as though you need a huge community in order to benefit your business. Love and nurture the people that are already in your community. Work on the things you can control and the outcomes will happen.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Work doesn’t have to be a negative word and can be incredibly positive if you find the things that light you up. This is what you need to teach your children as you run your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dana Malstaff – 11:50Struggling as a New Mum and an Entrepreneur – 16:21The Biggest Challenges and the Benefits – 22:00Building a Strong Community in Business – 36:30Your Movement Manifesto – 44:00The First Steps to Building a Community 49:09LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE5 Places to Use As Opportunities To Build Your ListHow to Produce A Webinar (Blueprint)Creating A Good Sales PageBoss-MomDana’s InstagramDana’s TwitterTranscript below Hello and a super warm welcome to this week's episode of the podcast. How the devil are you? Have you had a good week, has it had a good start? What have you been up to? Well, my week has been pretty good. I'm actually recording this on a Friday and I'm quite looking forward to the weekend although very absolutely for today's podcast interview. I'm about to talk about my daughter and you'll see what it's apt in a bit.Anyway, tomorrow, my daughter is performing in a carnivore. So she does dance at school and as part of that, they're going to walk with the carnivore and probably do a little bit dancing and then we have this big sort of park area where we live and lots of events happen in that park area. And afterwards, they will all commune in there and she does a performance. And the horrible mother that I am just thinks, "Oh man, it's going to rain tomorrow and I don't want to be stood out on the street watching all these kids go by and clapping." Is that awful? Am I honestly the worst mom?Like I said, it's really apt that I should be telling you this today because in today's interview, we talk about what it's like to be a working mom. Anyway, I'll get to that in a second. I got a few things to tell you about it before we get to that bit. First thing is, I wanted to let you know that in a couple of weeks time, I'm going to be doing a live masterclass. In fact, I'm going to be doing three in one day. I've done it before, I thought it was going to be really hard work because I don't know if you've ever done anything live like a webinar or a masterclass. It takes a lot of energy but you know what, because I love teaching and I love answering questions and I love helping people, it actually just seems to like completely give me energy.So I thought to myself three in a day is too much and everybody said too many, do one every day for three days. And I was like, "You know what, I think I'm going to be all right." And they were adamant that I couldn't deal with it and I'll be exhausted and I wasn't, I was absolutely fine. Honestly, b

KEY TAKEAWAYS COVERED IN THE PODCASTPeople will often try to get you to work for free by saying that it will be a great case study for you. If they’re coming to you and they don’t want to pay you, you need to consider how willing they’re going to be to take your advice? If they don’t take your advice, it will make a difference to your case study.If someone gets in touch asking you to work for free, be polite and thank them for the opportunity.You may find that people will also ask you to work for free, as long as you can take a cut of the profits that you make them. Whilst this could work, you need to decide whether or not it is worth your time without a guaranteed income. If money isn’t an issue, you may decide that you want to give it a go.You need to remember that you have bills to pay and that should be your priority.If someone asks you to go for a coffee, be wary that they may be asking to meet up with you to pick your brain or get free consultancy. When I first started out, I would meet everyone that wanted to meet up with me because I needed to network and grow my business – and that’s okay.If you value your worth, others will start to value it too.When someone asks you if you want to go for a coffee, directing them to somewhere where they can find the advice you would give can help save you some time. Not only will the resources already be available for them, but it will show who really values your advice and who doesn’t.Sometimes there are times where it’s okay to work for free, whether it’s for a friend or an instance where you feel you will be gaining benefit that is not financial. In most cases, this will be exposure.If there is someone you want to work with, why not get in touch with them to offer them something for free? Make sure it’s value isn’t too great in terms of your time and resources.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…At the end of the day, if someone is paying you, they’re more likely to take your advice, ultimately resulting in more success.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Working for Free – 04:38Ways People Try to Get You to Work For Free #1 – 08:20Ways People Try to Get You to Work For Free #2 – 10:40Ways People Try to Get You to Work For Free #3 – 15:30When I Will Work For Free - 27:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 34 How I Started My Business5 Places to Use As Opportunities To Build Your ListHow to Produce A Webinar (Blueprint)Creating A Good Sales PageTranscript below Speaker 1: (00:33) Whew. I finally have got an intro piece of music. What do you think? It took me ages and I decided obviously to do it myself with the help of Phil who edits my podcast for me and we've put that together. So I'd love to know what you think. I've never started the podcast with a woo. Maybe I should, I always get a bit bored of doing the same old hello and welcome to the podcast. So maybe that's a new way to start it. Anyway, I apologise if I scare you they slightly, um, I'll wake you up if it's early in the morning. So yeah, let me know what you think of the intro. I'm just glad we've got one now because I was feeling a little bit lost, which is really odd actually because I don't hear the intro. Obviously when I'm recording, I record my little bit at the beginning and I just come straight into this, so actually should have made no difference to me, but I knew from your end it would have made a difference, which is why it feels like I needed to say something.Speaker 1: (01:30) But anyway, intro's in. You'll have to know, listen to the end because obviously I've got a new outro as well. In fact, I've recorded two different ones because one thing I discovered or one thing I thought about when I was doing the podcast is I'm not very good at asking people to go and subscribe or give me reviews and I know that when I listened to other podcasts, they have really long outros or really long intros where they're asking people to do these things. So I have done a couple of, well I've got two different outros. They're still very short and succinct. I think one just say, go and give me a review.. asking nicely obviously, and then one just says go and check out the website just to kind of finish off the podcast. But actually it would be ace if you were happy to go and give me a review. I'd love that. That'd be so cool. I've had some awesome reviews, such lovely ones and I'm going to start reading them out on the podcast and obviously we want to give you guys a shoutout. So if you are happy to then I would love it if you could possibly go and give me a lovely five star review. That would be amazing. Thank you.(02:35) Okay, today's episode's going to be an interesting one. The other day I was having a call with a possible coaching client and she was telling me about her business now because this just happened to be in social media and she basically was doing what I've been doing for the past five years and she was trying to build a business and she ju

KEY TAKEAWAYS COVERED IN THE PODCASTAlthough the membership model is currently a popular topic, it’s only going to get bigger and bigger.A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are more commonly talked about, are those that offer some form of e-learning, content and community.Memberships are more commonly set up by industry thought leaders¸ or people who act as curators for bringing in other experts and thought leaders in their field.If you’re not an expert or thought leader, you can set up a membership where you have a ‘learn along with me’ concept. Carrie Green is a great example of this.Memberships mean you have no place to hide, which means there is a forced transparency. You need to be clear about what role you’re going to play for your audience and that you know what you’re talking about.Idea validation and audience building are two of the most difficult parts of starting a membership. If you don’t have a good idea or an audience in place, who will buy from you?Knowing who your audience are is important, especially if you’re not currently reaching them.One-to-many recurring income gives you great stability, but you have to work hard for it and ensure you’re always delivering value.You need to design your membership experience in a way that encourages people to stay month after month.Free Facebook Groups are a great stepping stone into starting a membership.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you don’t want to show up and serve your audience, a membership probably isn’t for you. It’s an ongoing model where you need to provide value every month.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike and Callie - 10:02Introducing Memberships – 20:00Who Can Start A Membership? – 24:00Knowing Your Audience – 38:34Is A Membership for You? - 42:05How to Keep People in Your Membership – 49:00The First Steps For Starting Your Membership – 52:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil (Podcast Editing)5 Places to Use As Opportunities To Build Your ListHow to Produce A Webinar (Blueprint)Creating A Good Sales PageCarie GreenThe Membership Guys WebsiteThe Membership Guys InstagramThe Membership Guys MembershipRetain Live 2019Transcription below Hello, and welcome to another episode of Marketing That Converts, and a very odd intro, yet again. Honestly, without that intro and outro, I just find it really awkward to start the podcast, which is so silly, because obviously, when I record, I don't hear the intro and outro, because that gets put in afterwards, so you think I should just carry on like normal, but it is making a big difference knowing that when you're listening to this, there's no intro and outro yet.Now, I know technically it's been two weeks. By the time you're listening to this, it's been a minimum of two weeks, since I said, that's it, name's moved over. However, in my reality, it sounds like I've just been watching Dr. Who actually, it sounds like I'm talking from a reference from that but, and the reality is that I've recorded these episodes in the space of like two or three days. So although it seems like a really long time since I initially said I need to this intro and outro, I haven't done it yet, because it's literally been a couple of days since I last said that. Does that make any sense at all? Because I'm not sure it's making sense to me, so well done if you kept up with my rambling.Anyway, I am going to do an intro and outro, and I think I am swaying more to the idea of me doing it than having a voiceover, but I really need to think about what I'm going to say, what music I want, and then I'll have to get my lovely editor to put it all together into a nice intro and outro. Just on a side note, by the way, because I was talking about a team member last week, I think it was, in last week's episode. Phil, who does my editing and obviously will hear this because he edits the podcast, is actually a voiceover actor, which is amazing, and he sent me some samples. They were brilliant. They were so, so good, but we've chatted together, and we both agree that we think maybe I need to do it. But he's wonderful, so I'm going to make sure that we hook up to him in the show notes, because I'd really like to check him out.And you know, the other reason I'd like you to check him out, is because he has the best branding ever. Honestly, I love it, it's so good. So in the show notes for today's episode I am going to hook up to Phil and his website, and you can go take a look, because he's really good. And if you do need a voiceover actor, then he's very good at what he does.So before we get on with today's episode, which is a really good one, and I'll tell you all about that in a second, I want to remind you that I've got those brand new downloads for you. The first one

KEY TAKEAWAYS COVERED IN THE PODCASTIf Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too.The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for who they want their customer to be. To avoid this, you need to go back and look at who is buying your products and who your site is attracting. This will give you an idea as to whether you’re on the right track.To try and understand who your audience are, you need to ask yourself some questions about your existing customers. You need to think whether or not you like working with your current customers, and do you want to work with them going forward. Not only that, but is your product or service still appropriate to this customer?If you want to get a deeper understanding of your audience, you can offer an incentive to interview them and find out what their pain points are and what will help them. You can ask general questions about who they are and what they, to help create your avatar.When creating your avatar, you need to think about whether they’re male or female, how old they are, what job they do, how much they earn, whether they’re single or married and every other piece of background information you can think of.The next section you need to think about is your avatars behaviours, motivations, and aspirations. This will help you connect with them on a better level.After that, you can focus on their pain points. What problem do they have that your product or service solves?Finally, once you have discovered their pain points, you can look at how you meet their needs.If you offer a variety of different products or services, you can multiple avatars within your business.Give your avatar a name. This will give you a better idea of who your customer is and it will improve your communications when you’re talking to them.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The more detail you go into when creating your avatar the better. Give them a name, create an image for them and picture them whenever you make a decision that relates your product or service.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Making Assumptions – 09:00Understanding Your Existing Audience 10:30How To Create Your Avatar - 14:40Debugging Common Misconception - 17:50Top Tips For Creating Your Avatar and My Avatar Examples – 19:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHello, I’m Kirsty and I write the show notes for Teresa! You can find me (and follow my travels) here - Instagram, Twitter and my Blog.Five Ideas to Build Your Email List That You May Be MissingMy Webinar Blueprint10 Things You Must Include On A Sales PageTranscript below Hello and welcome to episode 68 of the Marketing That Converts podcast. And as you all hear, I’ve still not yet decided on my into and outro. I promise you, it’s coming. It’s just that because I’m patching so far ahead at the moment on the podcast mainly because one of my team members, I don’t know if I’ve mentioned this actually but one of my team members, she writes my show notes. So once I record the podcast I then send it someone to get edited, once it’s edited it comes back and then it goes off to one of my team and she writes the show notes and she’s actually going off on a trip for about three and a half weeks I think because she’s also a travel blogger and she does stuff on Instagram and she’s got her business that she’s running but she also do some work for me which is cool. In fact, as she does my show notes she’ll be listening to this. So I’m going to ask her in the show notes to put links to her stuff as well just so that you can go and take a look at her stuff if you want as well because it is quite interesting she does go to some amazing places so well worth taking a look. Oh, anyway her name’s Kirsty. I didn’t mention that. So because Kirsty’s going away I’m trying to batch content which means I’m having to record quite far out, which means I’m yet to actually organize getting the intro and outro done. But it is coming and I’m still trying to decide what to do. And I think I’m swaying to the idea of me doing my own intro and outro but we will see. Before I get on with today’s content, I want to let you know about a couple of new things I’ve produced for you to go and download if you would like. So as I think we’ve talked about before, the fact that the change has happened in the name of the podcast and some of the direction I’m going. My direction is expanding out in sort of the digital marketing space and looking at the kind of things where we take it a bit further than social media. So funnels and sales pages and webinars and all that cool stuff. It’s not to say I’m not going to do the social media, I totally am. It’s just I want to be able to take you on a bit further. I want to he

KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to.As messenger apps are so popular, more people are likely to interact with you in this way. Because it is so new, it’s still fun!When it comes to the basics of messenger marketing, it is marketing to audience inside of a messenger app - whether it’s Facebook, Skype, Kik or WhatsApp. With almost 2billion people using Facebook Messenger every day, this is the most common use for messenger for marketing.A messenger chat bot is an automated chat you set up based on the answers that you set up. Although it a bot, you can set up your own personal touch and make it as fun as you like.When it comes to getting started, you can’t add your Facebook fans or email subscribers to your messenger bot service. You are effectively starting from new. To get people to subscribe to your messenger list, you need people to interact with your chatbot before you can start to message them.If you’re looking to grow your messenger subscriber list, you can use a programme called Many Chat. You can send polls and questions to your email subscribers and Facebook followers to direct them to your chatbot. You can also use your messenger bot to reverse this process and grow your email list.Although you won’t have access to everything, there is a free version of Many Chat that you can use to help you get started.When it comes to what you can use messenger bots for you can run giveaways, give out vouchers and coupons, you can run quizzes, you can run challenges, you can send receipts, you can reengage with customers and you can offer FAQ information.If you are thinking of venturing into Messenger Ads, the best thing you can do is test it. It may not work for you, but at least you will have tried.In the best case, you may find a method that really works well for you.If you’re going to set up a messenger chat bot, you need to ensure you are filling out all of the details. If you’re not going to monitor the chats, let people know.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best things about starting messenger marketing, especially in the UK, is that nobody is doing it yet. You have a chance to shape and mould the industry.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chrys Tan – 05:30Why Messenger Marketing? - 07:45The Basics of Messenger Marketing – 12:05The Rules Around Getting Started and How to Build A Subscriber List - 14:31What Can You Use Messenger Bots For? - 23:15Are Messenger Ads Worth It? - 30:00How To Use Many Chat - 35:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHack Your Online Business PodcastChrys Tan LinkedInChrys's MasterclassManyChatTranscript below Okay, so this is really weird. First off, trying to do that intro with a different name. And second off, I still don't have the other intro that we would normally put in between, so you know that American guy that used to go, I'm not even going to do the accent, I nearly did the accent, but you know what I mean.So I currently don't have an intro and outro. So this is a bit weird jumping straight into an episode, so please bare with me while I'm working out what it is that I'm doing on the podcast, whether I'm going to have someone else do my intro for me, whether I'm going to have someone American or British, and whether I might just do it myself. Because actually I think there is a bit of a trend for people doing their own podcast intros with a bit of music behind. So I might do that. I'm not sure.But anyway, as of this week, it's now Marketing That Converts. Everything is changing over. Like I said, please don't panic. It's the same podcast. It's me. It's the same sort of stuff. I just wanted to have a title that was more understanding and more a reflection of what I was doing on the podcast.Anyway, that's why we have a weird start to this podcast. If you're new, by the way, this isn't how they all start. There's normally a much more professional feel to it. It's just that this one's a little bit different while I'm working things out. And the other thing is, I always work in advance obviously, so this episode, episode 67, is coming out ... I'm just looking at my calendar, hang on. It's coming out on the 3rd of June. And today it is the 13th of May. So trying to work out in advance when I'll have stuff done by is really tricky.Anyway, enough of all that. On to this week's episode. This week we've got an interview for you. And this episode makes me laugh a bit because when I'm in this industry, or being in this industry, there is so much to it. There are so many platforms that do so many things. Being in marketing in general, I have over the last

KEY TAKEAWAYS COVERED IN THE PODCASTInfluencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing.Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as they have influence. Those that have a niche, often have large influence over a small audience.The most common places people have influence over are Instagram, Twitter, Facebook, YouTube and Podcasts.There are three types of influencers – Micro, Micro and Celebrity influencers.Macro influencers have 100,000 followers, and whilst they’re not as expensive as Celebrity influencers, they will still cost. Micro Influencers have over 1,000 followers and a hold a really strong relationship with their audience. They tend to be niche specific and are dedicated to their content. They often have a higher engagement and conversion rate.When it comes to costs, they will be affordable, or may not charge at all as long as they are receiving the benefit of a product.If you get leads or followers from an influencer, they tend to be really relevant.There are a number of laws that surround influencer marketing.Although they mainly lie in the hands of the influencer, you need to ensure you are doing your due diligence to ensure they are following the rules that have been set for them.In order to find an influencer to work with, you need to know who your customer is as otherwise, they won’t be able to talk to the people you want them to talk to. You need consider what size influencer you want, what platform you want them to be on, what they will be posting, what hashtags they might use, what is their main demographic and are they seen as an authority.To find influencers you can look at hashtags, things that are trending at the moment and those that are authors or speakers. It does take time, but it is worth it. If you’re looking to put budget into it, there are platforms you can use to find influencers for you. These are BuzzSumo, Social Bakers and Tracker.When you are looking for fakes you need to consider whether they have consistency when it comes to their engagement and likes. You may also want to look at whether or not their posts are consistent. Another thing you need to look for are odd number, meaning the number of people that page or profile in comparison to the engagement. If someone has 40,000 followers and they’re receiving 100 to 200 likes, the chances are they have bought followers. You may also need to look out for the frequency of spammy comments.When reaching out to a blogger you need to follow them and engage with them in the run up to your pitch. Once you have built up that relationship, you might want to consider DM’ing them to put your face or your brand even more directly in front of them. Once you have done that, you should introduce yourself to them. Whether you do this via email or send a video DM, you need to ensure your pitch is perfect.When writing your pitch, you need ensure it is personal. Take a look at their profile and mention something that you love in the introduction of your email. Explain the benefits of working with you straight away, as this will give them a clear idea as to whether or not they want to continue reading. Once you have done this, you need to share your ideas with them. Finally, give them a call to action.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When working with influencers you shouldn’t be looking at how has the most followers, but instead who has the best engagement, whether or not they are a great fit for you and if they reach your target audience. Although numbers are great, everything else is much more valuable.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Little Introduction to The Podcasts Name Change 00:30The Basics of Influencer Marketing - 10:00Why Should You Use Influencer Marketing - 14:10Laws Surrounding Influencer Marketing - 16:00How to Find an Influencer in Your Niche - 17:11How to Spot A Fake - 19:34Reaching Out To A Blogger - 26:00Links to Resources Mentioned in Today's EpisodeBuzzSumoSocial BakersTrackersGuidelines for Social Media InfluencesTranscript below Hello there and welcome to this week’s episode of the podcast. Do you know what? I start every episode saying that and I sit here right before I’m due to start thinking, what sall I say today and I literally say the same thing every single week. But it’s really interesting. And now going off on a complete tangent by the way, it’s about just being natural I guess. And I guess naturally, that’s what I would say and if I tried to start it saying anything else like hey there or how you do it or whatever, it wouldn’t be me or that isn’t how I’d speak. And I try and imagine how I’d speak if someone was in front of me and I guess that’s different, isn’t it? So it’s hard to relate that one but anyway I apologize that

KEY TAKEAWAYS COVERED IN THE PODCASTIt is so much easier for your audience to connect with you through video. They begin to trust, know and like you.When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels.Launching video within your business takes time as it is a new skill that you need to learn. The best thing to do is be critical of yourself and know where it is you need to improve.If you are thinking of starting video within your business, the best approach to take is to look at the common questions that people are asking in your industry. If there are things you are asked over and over again, creating a video that explains it gives you something to send to people instead. It also helps when it comes to SEO and Google search. Remember, if you are recording a video and you don’t like it, you can delete it.You don’t have to be young to start a YouTube channel.If you don’t want to start a YouTube channel, Instagram stories is a great way to post videos that people will connect with. If it doesn’t go right, you can keep recording. IGTV is also an option.There are lots of mobile apps where you can edit your videos. Adobe Rush lets you repurpose a video for multiple different platforms, depending on the optimal sizing.Don’t feel like you have to fill time constraints when it comes to video, the important thing is the you’re getting started.If you are worried you don’t have time to do YouTube, you don’t have to fully commit. Whether you’re creating a teaser for your main ‘focus’ or creating one video a week, if you want to incorporate it into your strategy you can. If you know what content people want, the whole process is so much easier. Another approach is to batch content over the course of a few hours.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best ways for people to see whether they’re going to connect with you is for them to physically see you. Even if you don’t feel as though you’re confident enough, it’s important people see you for you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Meredith - 08:35Why Video? - 13:12Why You Should Be Using Video And 19:20Who Can Do Video?- 25:00Top Tips For Getting Started – 27:00Using Video That Is NOT YouTube – 34:30The Basics Of Video On Social - 46:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMorning Routine PodcastJen Lenher PodcastMeredith Marsh YouTubeSocial Video BlueprintSocial Video WorkshopMeredith WebsiteVid Pro Mom WebsiteFacebookInstagramTwitterPodcast (iTunes)Podcast (Stitcher)Transcript below Hello and welcome to this week’s episode of the podcast. How are you? So, do I sound any different? Because this is the first time ever I am recording my podcast stood up. I know that sounds really odd but as you might have seen say from my Instagram, my setup at home is my microphone is on my desk and normally I’m sat down at my desk when I record these interviews. However, I’ve just bought myself and treated myself because it wasn’t cheap to a very fancy stand up desk from Ikea. There are about.. I think in the UK they’re about just short of 500 pounds for the one that I bought. But it’s electronic and it goes up and down because as you will know in the episode I did a few weeks ago which I can’t remember what number is now but I’ll link up to in the show notes when I talked about my morning routine, I told you that I am.. hate to say it but kind of really lazy when it comes to exercise. I’m not very good at it. And I spend pretty much most of my day sat down on my backside because I’m sat in front of the computer so I don’t move a whole lot and I’m one of those people that when I start working I’m like a machine and I can go for hours and hours and even forget to get up for a drink or go to the bathroom. So I knew how bad this was when I was interviewing Jen Lenher from.. Oh in fact this was a couple of weeks ago as well so again I’ll hook up to it in the show notes. We were talking about hiring a V.A. when I got on screen we were chatting about the fact that she was stood up and she told me she had the stand-up desk from IKEA even though she’s over in the States obviously you guys have IKEA too. Sorry just don’t know why I needed to add that and she was saying that she actually has a treadmill underneath hers and even though it wasn’t on at the time of recording because obviously I’d hear it she said normally what she does is.. She just has the bottom bit the treadmill she has a really slow walk and she has like a little button thing that sits on her desk as she can control it and she walks while she works which is like.. It kind of blew my mind but it did make me think, ‘You know what? It’s really not healthy sitting down for all those hours.’ And she also said that apparently what did s

KEY TAKEAWAYS COVERED IN THE PODCASTEvery single thing that you achieve in your business and your personal life is a huge achievement. You are amazing.Just because someone else has achieved something, it doesn’t mean that there isn’t an opportunity for you to achieve it to. In fact, it means that there is more of a chance of you succeeding as you know someone at your level can do exactly what it is you want to achieve.One of the best things you can do when it comes to comparing yourself to others is stop looking. If you find you’re looking at people and comparing your wins, it’s much better to stop looking and get your head in your own lane.It’s important you’re being careful whose advice you take and who you are listening to.Look for the small wins within your business and learn to appreciate them. They are all good and will collectively build to much bigger things.Spend at least one hour a day working ON your business, not IN it.Whilst it you may find it hard to find the time to work on your business, doing so will mean that you are making progress within your business.You need to work out what your priorities are and work out what you want to do now and what you want to do most. In some cases, you may find that you have to sacrifice the small things.Visualisation is a little bit like daydreaming. Whether you’re thinking ‘if that was me’ or ‘I would do’ – visualising the things you want to achieve can really help you look towards the future. The clearer your visualisations are, the better.Just because there is someone out there doing what you do, it doesn’t mean there is not space for you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s important to remember that a lot of the time, you are comparing yourself to people that have been working at their business much longer than you have. You may be comparing your day 5 to their day 50. They will have gone through everything that you’re going through in order to get to where they are now.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroduction - 01:30Stop Looking Comparing Yourself to Others - 06:26Be Careful Whose Advice You Take - 10:48Spend At Least One Hour A Day on Your Business - 14:00Using Visualisation – 19:00Transcript below Hello and welcome to this week’s episode of the podcast. How are you? I’m good. I’ve had a really good productive day so far so I am feeling pretty positive and I’m getting ahead and more caught up from all the trips. So that is cool. So this week I’m just jumping straight in. There’s no like chap, I’m just going straight for it into the episode because this week it’s a little bit different. Now obviously I’ve done lots conferences have been lots of places and a subject keeps coming up and up and up and everybody I talk to and I’ve had loads of calls since I got back. Loads of catch up with my team and colleagues and friends and it just keeps coming up this subject and I felt like I really wanted to come onto the podcast and talk about it today. But in all honesty I’ve hardly planned what I’m going to say I’m not entirely sure how this is going to go so I’m just going to wing it which is what I do a lot. I have to say but I really am this week because it’s just a subject that I really do want to talk about. So I’m just going to start rambling and hope to goodness this comes out okay. But I know like I said, this is something that’s coming up for me and I’m really hoping that while I’m hoping it doesn’t come up for you because that be cool but if it is coming up for you that I’m hoping this comes at the right time and that some of the things I’m going to say you’ll be able to take as good advice and you’ll be able to think about and relate that to your own situation in your own life. So I’ll stop what’s going on and get to the point okay. So if you follow me on Instagram you might have seen quite a few weeks back when I was in California at one of the conferences I did quite a long Insta Story, several Insta Stories about the fact of how I feel when I go to a conference and first off, I don’t think it’s specifically conferences that do this. I think it’s because I spend a lot of time in my own office, in my own space, working alone as most of us do. Even though I have a team, they’re all round the world and virtual so we don’t sit in the same office. But I think what happens when I go to conferences that’s when I start to really see other business people and other businesses and entrepreneurs and stuff like that I don’t think it’s necessarily the conference that does it it’s just the fact that I’m mixing with other entrepreneurs. But what happens is and what I talk about on my Insta Story is I get completely overwhelmed and I sit in the room and I literally sit there and go, ‘What am I doing? Who am I? Why do I think I’m good enough to do this? How am I going to compete against all these people? Look at all these amazing people doing these amazing things. Their business is ahead of mine. They’re doing this. I wa

KEY TAKEAWAYS COVERED IN THE PODCASTWhen you’re live on stage, the conversion rates are incredible.There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their industry.Although you may worry that you’re going to mess up your script, try to remember that your audience don’t know what you were supposed to say. For them, they’ll have no idea that you have gone wrong or gone off topic.When it comes to charging for your speaking gigs, you need to be confident enough to say the figure you want. There is no clear strategy and often it comes down to making it up. It’s important to remember that you don’t have to charge every single time. Instead, you need to work out what the value of speaking means to you.When it comes to speaking at events, you need to find out whether you’re able to do a hard sell, a soft sell or an upsell.There are four quadrants to a speaking session. Engagement runs along the bottom and conversions run up the left-hand side. Finding the balance between these two is important, as you need to be able to find out how to add value AND convert within the time slot you have.The goal is creating irresistible content that is high value and has high conversions.One of the most common mistakes people make is that they sell at the end of their talk. Whilst this may seem the most effective, you need to be ‘selling’ from the start. Infusion selling means thinking about your content and shifting your audiences thinking in a way that allows them to have new revelations surrounding your content.Remembering that selling is serving is important. As long you’re offering a genuine product or service, you are serving your audience.The best way to get an organiser to let you sell from stage is to ask.Whilst it may seem simple, it’s the most effective method. For best results, you can offer a partnership with the event organiser.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to selling by speaking, it all comes down to mindset. You need to understand that speaking isn’t entertainment or education, it’s selling. Every time you open your mouth, even if you’re not directly selling a product in your session, you are selling yourself and building influence. At the end of the day, influence creates sales.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow You Can Work with Me – 04:00Introducing Colin – 10:00Why You Should Be Speaking at Events - 18:00Biggest Worries in Public Speaking – 21:00What Should You Charge When It Comes to Public Speaking? – 25:33High Value and High Conversions - 31:33Selling by Speaking (Without Being Salesy) – 37:40Finding Out If You’re Allowed to Sell from Stage and How Do You ACTUALLY Sell – 52:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEThe Sell with Story GuideColin Boyd InstagramColin's websiteTranscript below Hello and a really warm welcome to this week’s episode of the podcast! How are you this week? I am pretty good. I have to say I’ve had a good few days in the office, catching up on everything since I got back from the states and I’m feeling much happier about my work level and what’s left on my to do list. However, as always and I’d love to hear if you’re like this because this is totally me. All the stuff that I do first is the quick easy non-pain giving things and then I leave the big but really important stuff to the end. So for instance, I’m speaking next week and I should have my presentation in by Monday and I’m recording this on a Friday and I haven’t yet started. Now before you think I’m a dreadful speaker because I do that so last minute, I’m actually one of those speakers that doesn’t ever do it verbatim. So I can’t. If I tried to do it verbatim. If I stood up with the script and tried to rehearse and then remember it I just I would just be a nightmare. I would find it really awkward if I forgot my place. I would mess the whole thing up and it just wouldn’t work. So actually I always have a rough idea of what I’m going to say and the slides just literally remind me what the next thing is I’m then moving on to. So although it sounds dreadful but I literally have three days to do this presentation for a fairly big talk. It actually doesn’t kind of surprise me because that’s a bit of how I work but really. I should have done it sooner but like I said you know what it’s like oh I’ll just so my finance things. I’ll just do a couple of invoices. I’ll just send a few emails because those are the things that make you feel really happy because you can take them off your list really quickly whereas you leave the big massive stuff on because you know that it’s going to take ages to do so. I’m terrible at that. So even though I’ve had a good few days in the office and they need to knuckle down and do some good proper work also during my tri

KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to hiring your first virtual assistant the most common objection is that you don’t think you can afford it. If you don’t stop doing those tasks that allow you to hire a virtual assistant, you’ll never be able to afford it. You must hire a VA first to get there. Even if you’re not incredibly profitable, it’s still a great investment.When working out whether or not you need a virtual assistant, write down the tasks you do every single day and think whether or not you are the only person that can do them. If not, you may want to consider hiring a VA. Think about whether or not these tasks are worth your hours.If you want to teach your VA how to do the tasks that you’re doing daily, screen record yourself doing those tasks and talk yourself through it. It takes no extra time to what you’re already doing, but it means you have a training video for any assistants you bring on board.When you place your VA job advertisement you must detail everything from the start. Make sure you make it clear they’re going to grow with your business, and that you want them to prove they’re the right person for the job. The best way to do this is to include a list of tasks you want applicants to complete in your job advertisement. Not only does it test their ability to follow instructions, but it shows you what skills they have.Once they have completed their tasks, you can narrow it down to those that you want to use and interview them. After your interviews, you can bring one of two VA’s on board for a PAID trial. Make it very clear what you want them to do in your trial and link them to the training videos you have already created.You must be making your virtual assistant feel as though they’re a valued member of your team. Do whatever you can to make them feel valued.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best ways you can succeed with a virtual assistant is to consider them as someone you want to grow with you as a business. You need to show them that they are of value.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jen Lenher – 13:51Alexa Flash Briefings – 19:00Hiring Your First Virtual Assistant – 21:57When A Virtual Assistant Becomes Much More – 29:00Finding Those Tasks You’re Repeating Daily and Training Your VA – 30:42Writing Your Job Advertisement and Using A Trial Period To Find The Perfect VA - 35:06Valuing Your VA - 46:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJen’s One Hour Workshop On Hiring A VAJen’s Podcast EpisodeJen’s Blog PostJen’s InstagramJen’s TwitterJen's communityTranscript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? I have just come back from two weeks away in the states having attended two different conferences. The first one was the Kajabi Summit, Kajabi Impact Summit, sorry. And that was a three day event in Irvine in California and it was run by Kajabi and they used their customers as speakers but boy did they have the best customers. Like when if I was to write a dream list of people I would want to watch on a stage, they probably had the same list. It was amazing so much so I decided to write a blog post about the summit and how good it was. I reviewed briefly the speakers and also wrote kind of what was their key takeaway or their key point and their learnings. So if you do want to go and have a look at that, I’m going to hook that up in the show notes for today because I never write blog posts or I rarely write them because I don’t like writing as you well know.. Hence why I have a podcast. But I was so compelled because it was so good and I knew I wouldn’t be home for a few weeks and I knew I wouldn’t have an available episode for quite a few weeks so therefore decided to write this blog post. Got that out. There within about a week which I was really pleased about although it did take me ages to write I will admit but it was a great conference. Really really good and Kajabi basically won me over. They are a great program. They have some amazing facilities in their platform and I am slowly learning more about it so that I can potentially put my stuff on Kajabi. So that’s exciting. Just a bit more work to do. And then the second conference I attended was actually a private event which was because I am part of James Wedmore’s Business by Design Next Level Coaching Program and he puts on a couple of events a year for those people. So there’s literally about 80-90 people in the room, all his coaches, he’s on the stage in front. There was a speaker actually but there isn’t normally because the event is really to be honest the coaching program rather than a conference where you sit and listen speakers. So the idea is, he tailors the individual events to the people that are in the room. He gets to do or he asked people for hot seats. He goes through particular problems. It really is an opportunity for you to have almost a month of one work with James and his team. So that was

KEY TAKEAWAYS COVERED IN THE PODCASTListen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off.Once you’re awake, leave your bedroom as soon as you possibly can. Whether this is heading to the bathroom to splash water on your face or going downstairs for your morning coffee, make sure you’re staying away from your bedroom.The next thing you need to do is journal. Write down ANYTHING that comes to your head, whether it’s your goals, what ideas you’re thinking or your to-do list for the day. You could also use it to write down an issue you’re having, writing down as many possible solutions as you can around it.If you enjoy journaling, you may find it helps to journal at the end of the day too. It’s a great way to pour out all of your thoughts from the day, as well as set goals for the day ahead.There are so many benefits to meditating in the morning. Whether it’s closing your eyes and focussing on your breathing or using a guided meditation, meditation can lower your blood pressure, promote sleep and improve your mindset. Depending on how you’re feeling, you may want to do different routines.As you start your morning, think about these three things:What can you be excited about today? What might trip me up and cause stress? How can I respond to that? Who can I surprise today with a thank-you, a gift or a moment of appreciation?Although it doesn’t have to be much, spending some time reading each morning can be incredibly beneficial. Try and stay away from social media and emails until you have completed all of your morning routine.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to mindset, you need to think about what you’re grateful for and what you have achieved. If you’re thinking about negative things, this is what you will bring to yourself. If you think you’re going to fail, the chances are you will. Being positive and trying to bring more joy into your life can only be a positive thing.HIGHLIGHTS YOU SIMPLY CAN'T MISSSet Your Alarm Early – 06:09Leave Your Bedroom – 09:20Spend Time Journaling – 09:53Meditation – 14:00Finding Your Joy - 17:00Using Your Mornings to Exercise 22:20Reading - 24:15Planning Your Day and Setting Your Intentions – 26:28LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 47 James WedmoreMel Robins Five Second RuleShawn Stevenson Sleep SmarterBrooke Castillo Life School PodcastTony Robbins MediationDeepak MeditationHeadspace AppBrendon Burchard MeditationHal Elrod Miracle MorningTranscript below Hello and welcome to this week’s episode of the podcast. And as always I am your host, Teresa Heath-Wareing. How are you doing this week? Okay so straight off the bat, I’m going to tell you that this week’s episode is gonna be a little bit different. First off, I’m not doing an interview and I know that previously I’ve been doing one week me one week interview which I still intend doing but I’ve just come to a point where I had a few episodes that I wanted to do so I thought I’d mix it up a little bit. So hopefully you don’t mind that but today’s gonna be a little bit different. But I don’t want you to tune out or switch off and think, ‘I don’t want to hear about this’ because I really think it’s going to help and I think you’re going to like this episode. So today we’re going to be focusing on how you make sure you have a great day every day which sounds a little bit cliche and a little bit woo woo. But I promise you it’s not. It’s all about how do you set up your mornings to make sure that you’re productive. And we’re going to touch on mindset and I’m going to talk you through some of the books that I’ve read that have really had an impact on me and how I manage myself and the business and the reason this is so important and the reason I wanted to do this episode today was because and I have mentioned this before when I interviewed James Wedmore which I will put a link to in the show notes. But the fact is, when I started my business I honestly stupidly thought ‘How hard could it be?’ Like what an idiot. But honestly I sat there thinking ‘I know what to do. I know marketing I’ve worked in marketing 15 years. I am good at what I do. This is gonna be a breeze’, and I didn’t stop and think about actually running the business and I don’t just mean doing the finance bit. Sorting the tax bit out, making sure you get your insurance and all that kind of fairly dull stuff. I mean my mindset what happens on the days where I get up and go ‘I don’t know work today, I want to sit on the sofa and binge watch Netflix and eat popcorn’ or ‘I’ve got something emotional going on at home or with the children or family and my head ivs not in the right space’ so I’m not gonna get too deep on that don’t worr

KEY TAKEAWAYS COVERED IN THE PODCASTVideo is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement.If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best way to keep your viewers watching. Live videos should be between 7 minutes and 17 minutes. For longer videos, you may want to consider using YouTube.Think about how you’re going to make your videos emotional and relatable, as this will ensure you have a much bigger reach. Be inspirational.Text overlay is important when it comes to video, as a lot of people will watch without their sound on.Stories are an incredible way to show your authenticity. You can show your personality and the making of your business, giving people an idea of who you are and what you’re about.Instagram Stories advertising is currently the cheapest it is ever going to be, so if you’re going to invest, do it now.Facebook owns Facebook, WhatsApp, Instagram and Messenger and when you look at closer, you can see that two of those apps are focussed on one-to-one communication. Moving forward, getting people to message you on a one-to-one basis is going to be the way forward. Whether it’s through Instagram DM’s, Facebook Messenger or on WhatsApp.Chat bots are another hot topic at Social Media Marketing World. Although they’re not designed to take over those one-to-one conversations, they can speed up the processes that you find you’re answering over and over again. Whether it’s booking appointments, answering customer service questions or detailing opening times.When people join a Facebook group they are there because they have a common interest with you. It’s a meaningful way to have a two-way conversation, at the same time as focussing on your community. If you niche down on something, it’s definitely worth considering opening a group and finding likeminded people to join you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of my key takeaways was that there is no algorithm in your email list. You have complete creative control so building your email list should be one of your biggest priorities moving forward.Highlights You Simply Can’t MissWhat Is Social Media Marketing World? - 02.20Focussing on Video - 06:02The Importance of Stories – 13:17Messenger Messaging and Messenger Bots – 17:00A Few Social Media Marketing World Favourites – 20:20Using Facebook Groups – 25:40Links to Resources Mentioned in Today’s EpisodeMari SmithWave.VideoBiteable.comEpisode 8Episode 29Episode 51Episode 39Episode 31Episode 30Episode 44Transcript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? I hope you’ve had a great week. Whatever you’re doing and that your quarter too has started off really positively and you’re really focused for this next quarter ahead. I know I am trying desperately to be and I do find these things really difficult to keep up. I have really good intentions in the early days and I start filling in my 90 day planner and then normally by I don’t know a week or two into where I stop. So I’m going to try super hard this time because I really have got some cool things that I want to achieve in this next quarter. So I really hope yours has got off to a good start as well. Now I’m really excited about today’s episode because I decided that following my trip out San Diego to Social Media Marketing World that I wanted to come back and share all the stuff that I had learned while I was out there. And I want this episode to be a bit about Social Media Marketing World and explaining what it is and why you might want to consider going but also talking about what is hot right now. What should you be focusing your time and attention on in social media right now. This is always really key because there is so much that we can do and the overwhelm is real my friends. I feel it, everyone feels it and when there are so many different platforms and systems and tricks and tools and tips sometimes you just think today what I can’t do it all. And we go from you know complete overwhelm and then not doing anything which obviously is not great. So in this episode, I’m going to talk you through what the world’s experts are telling us that we need to be focusing on right nowin our own businesses and with the platforms, what kind of things we need to be doing. So I’m hoping that this episode is going to be a really good one and you’re going to have lots of value from it. So before I kick into the good stuff let me just tell you about Social Media Marketing World. So this is a conference that happens in San Diego every year normally around March time and this year was my third year of attending. And basically if you’re in social media or you work in social media then this is the place to be. Now it was on my vision boar

Key Takeaways Covered In The PodcastFind a social media platform and not matter what people say, use it. Find your niche and know where your audience are.The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool.Flash briefings are effectively mini podcasts that you can set up to play each day, depending on who you’re subscribed to. All you need to listen is the Amazon app. Effectively, it’s a quick and easy way to hear news, quick tips and advice.Flash briefings are designed to be daily, but you can record them in batch and schedule them to go out.As flash briefings become more popular, they’re going to become an incredible source of content for people that want short-form information that they can listen to daily.No matter what industry you’re in, you need to remember that there is a human being at the end of your sale.When it comes to being first to market, it’s important to remember that you can be great at any platform no matter when you join. Whilst there are benefits to being one of the first, you need to think about what works best for you.Does your brand have a sound? Whilst you will have already focussed on the look of your brand, focussing on the sound is also important. When you start doing flash briefings, let people know why they need to listen and how they can listen. Although they can’t engage with you directly, you can lead them to a place to interact in you briefing.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are a lot of things that you won’t understand yet, and that’s okay. There’s beauty in learning how to do something for the first time, no matter how hard it is. Know no matter what, you can take the lessons you’ve learnt from other aspects of your life to help you grow.Highlights You Simply Can’t MissIntroducing Chelsea – 08:24Using Technology to Grow Your Business – 14:00How to Use Voice Marketing – 21:00Flash Briefings 28:05Tips for Adopting New Technology Early 35:30Analytics for Flash Briefings - 39:30Links to Resources Mentioned in Today’s EpisodeTed TalkRepurpose.ioChelsea Peitz InstagramChelsea Peitz BookTranscript below Hello and welcome to this week’s episode of the podcast. How are you today? It’s been quite a week for me. Almost like a few things have been happening over these last few weeks where it’s really helping me focus and think and think about the direction I’m going. There was a couple of updates I want to let you know about before I head on in today’s podcast. So the first thing is, I talked to you previously about how I really enjoy talking around all aspects of digital marketing and how you can market your business and how you can grow a business and what it’s like running a business and just all that kind of side of it. And I really enjoy talking about it and I got some good feedback where people said yeah great. They liked the episodes where we check in some different things as well as obviously the episodes around social media. So I have a question for you and I’d really like your feedback so come on DM me over on Instagram or Twitter or wherever you want to find me. Teresa: I’m thinking now, do I need to change the name of the podcast? I know that the name in some cases is not the be all and end all. So when I think about the podcast that I listen to I don’t even think about the title. I just know that I like them or I like listening to what they’ve got to say or they do get information so is it really that important or do you think I’m putting people off who think I’m literally just sat here talking about what to do on Facebook or Instagram when actually we talk about so much more of that and so much more about selling online. And that’s really kind of where my focus is going and where I really want to do more work in. I spoke Atomicon a few weeks back about selling on a webinar for instance. I did a talk back gosh I think a month or so ago in Dublin right talked about how to build an email list. I’m doing talks later in the year again around selling but maybe using social media as the kickoff. So I feel like there is definitely a bigger wider subject area that I’m covering and my 15 years worth of experience in marketing is hopefully helping me cover that well. But I just I don’t know do I need to change the name of the podcast? I would love to hear what you think. I’ve toyed with a couple of ideas things like digital marketing that converts I thought was fairly self-explanatory but you let me know what you think. Do I need to change it? I need to look into what effect that will have on my podcast because obviously I don’t want to lose people that I’ve already got. And also I want people to continue to find me and if they’re looking for social media marketing made simple then are they

Key Takeaways Covered In The PodcastWhen using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders.In most cases, post reach is a vanity metric as you could be reaching thousands of people but none of them may be engaging with your post. Instead, consider what your engagement is as a percentage of your overall reach.Facebook Insights can also give you an idea of what posts perform the best, giving you an insight into what kind of content you should be publishing regularly.In the top right-hand corner of Twitter, you will see an option to view your Twitter Analytics. Whilst Twitter Analytics are often incorrect, you can view your Twitter highlights, a summary of your month, how many Tweets you’ve done, your Tweet impressions, your profile visits, the number of mentions you have had and the number of new followers you have gained.When it comes to Instagram there are two ways to look at your insights. The first way is to tap on one of your posts and click ‘view insights’. This shows you how many people have liked it, how many comments you’ve had and how many people have saved it. It also shows any actions that have been taken from the post, where your post was discovered and whether anyone has visited your profile.The second way to use insights on Instagram is to click on the hamburger menu right hand side of your profile and the click ‘Insights’. The first section shows an overview of your content including feed posts, stories and paid promotions. The activity section shows who is visiting your profile and what they’re doing whilst they’re there and the final section shows an overview of your Audience. This includes their location, age range, their gender and when they are most active.You can view Instagram Story insights by swiping up on your own stories. It will show if they clicked your links, if they tapped on your stickers or if they exited your stories at a certain point.When it comes to Google Analytics you can use the audience overview to show you most of the information you need. You need to select a date range first, but the first thing you will see if a graph that will show your overall visits to your site. Under the graph you will be able to find your total website users, the new users to your website, your website sessions, the number of sessions per user, your page views, your average page to sessions, the average session duration and your bounce rate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. There are no industry standards or ideal numbers when it comes to analytics for your business. Whilst you may have personal goals, it’s much better to focus on how you can improve, rather than what numbers everyone else has. Look at where you are today, see where you can improve and then go back in a month’s time to measure your progress.Highlights You Simply Can’t MissUsing Facebook Insights – 06:25Using Twitter Analytics – 13:52Using Instagram Insights – 16:40Using Google Analytics – 23:00External Sites for Tracking – 30:50Links to Resources Mentioned in Today’s EpisodeEpisode 42Dash ThisAgorapulseTranscript below Hello and welcome to this week’s episode of the podcast. How are you? Know what? I have just had the busiest few weeks. So much travelling speaking training and don’t get me wrong I love every minute of it. But sometimes it absolutely wears me out and it gets me so super tired so I have to be really careful to take care of myself and I don’t know about you but when I travel all myself care goes out the window. I am a very social person so when I’m away I really like to go out and see places and meet people. Normally have several glasses of wine or a few gin and tonics and like I said I don’t end up looking after myself very well. I don’t get to bed very early. I then do long days. And if you do a job where you’re having to present yourself it’s quite hard work and I know that sounds daft because I feel like I’m very genuine when you see me and hopefully if you’ve met me recently because I met some amazing people at Atomic Con 19 and a few podcast listeners which was awesome. So if you have met me then hopefully you think I am the same as I am here. But sometimes when you’re trying to be just on form all the time, it can be really really tiring. So I’m a little bit tired. I have to say recording this podcast and I’m trying to batch ahead because next week I’m off to Social Media Marketing World which is gonna be fabulous and wonderful and really good fun. But again it’s going to be full on. It’s going to be long days. Lots of learning, lots of meeting people, lots of catching up with people that I’ve had on the podcast, my friend

Key Takeaways Covered In The PodcastOne of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Finding new clients is all about consistency. Make sure you’re setting time aside each week to focus on outreach and business development, even if it is just five minutes a day. Your number one resource for new clients is your network. Although it may seem a little off putting, cold pitching is another great way to gain new clients. It’s all about making that personal connection from the start – you want to let them know you are familiar with their products or their values. Your first point of contact should be to get them to speak to you, so end with a strong call to action. When it comes to pitching competitors to your clients, you need to consider the agreement you have with the people you’re already working with. If you have agreed exclusivity, you need to honour that. Alternatively, it’s important not to pigeonhole yourself into only being able to work with one client. To help potential clients see that you’re the person they need to hire, you need to position yourself as an expert in the industry. You need to demonstrate the value you can bring.The one thing you need to remember above all else…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. Whilst rejection isn’t a nice feeling, what is the worst thing that can happen? If they say no, move on. You may find that it takes 10, 20 or 100 emails before you get a yes.Highlights you Simply Can’t MissIntroducing Jen – 04:36Finding Your Flow – 10:30Now You Have Yor Flow, How Do You Find Clients? – 17:24Looking At Your Network And Cold Pitching - 22:30How To Pitch Competitors Of Your Clients - 29:05How To Show You’re The Right Person – 39:20Links to Resources Mentioned in Today’s EpisodeJen BersonJen Berson InstagramJen Berson TwitterTranscript below Hello and welcome to this week’s episode of the podcast. How are you? You know what I’m really excited about this week’s episode. Last week, if you quarter I hope you did. If not please go back and listen to it. We talked all about selling and how you can sell better in your business with a feeling horrible and sleazy and also some of the things that got me clarity on how I could price my brain which I’m not going to lie, was quite difficult in the beginning. So if you haven’t listened to that episode, I highly recommend you do it was a really good on either is really good on fingers crossed you did too but this week follows on so lovely from it and you know what? It was a complete coincidence. It was not intentional. When I looked at who was on the following week because obviously my interviews are often scheduled much further on ahead. I then saw which it was and thought perfect. So this week I have the super lovely Jen Berson. Now Jen and I met at one of James Wedmore’s next level events which was great. She’s so lovely. You know you instantly hit it off for someone. We have such fun. We laughed lots and we’re also in quite similar industries because her agency does PR with some social media. So we were able to talk quite a lot about our businesses and how they sort of fitted quite well together. The other thing that Jen does amazingly which is why she’s on the podcast is she helps agencies and freelancers and other businesses get more clients. And this week’s episode is a great one because that’s what we’re talking about. We’re talking about how can you get more clients in your business. And she gives us some really great proactive ways which I openly admit during the interview, that I am not proactive enough that we are very lucky and reactively we have had lots of things drip feed in which is nice. However we’ve not gone out there proactively to get clients. So for me this is a really interesting one. And also I think it’s going to be a great one for you to know we don’t just talk about getting clients. We talk about what it’s like to work in your flow in your zone of genius in the areas that you love. Now we’ve all got these clients where we think if I could have 10 of you, my world would be a dream and you know why? Because that’s are our flow. That’s our zone of genius. That’s the work or the industry that actually clicks and connects with us perfectly. That it’s easy that it’s not difficult. And Jen and I talk about this and she talks about getting clarity on those types of clients so that when you do either approach people you’re approaching the right people or when clients approach you you are fully aware of whether they’re going to fit in that or not and if they’re not t

Key Takeaways Covered In The PodcastOne of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. Next time you are about to sell something to someone, consider how you’re serving them. Your product or service is going to be serving the recipient, so don’t feel bad for asking for money in return. You need something back in return for your skills and knowledge. Every customer that comes to you to buy a product or service has a problem. Think about their pain points as it will allow you create marketing materials that directly address your potential clients struggles. Rather than talking about your product and service, consider talking about the feelings and results that your potential customer will receive if they purchase from them. Think about the features and benefits of each aspect of your product, including ‘feeling’ words in your marketing efforts. In order to convince people that they should be purchasing from you, you may want to consider using testimonials and case studies that you have previously earned. Think about asking people who have already purchased your product and ask if they would be happy to give you a short testimonial or review. If you can get a video testimonial, even better! To sell your product or service you need to show people why you are an expert. Whilst this doesn’t mean going into extensive details about the experience and qualifications you have, but instead talking about the results you’ve had and the projects you’ve successfully worked on – whether it’s a podcast, eBook or course. When you’re selling a product or service you are going to come across rejections. Whilst this may be disheartening, being honest about rejections in your marketing may help people trust you, as well as giving you a chance to answer any objections they may have. The one thing you need to remember above all else…It’s important to remember that you can’t always offer your time and ideas for free. Value yourself and your work. Whether it’s sharing tips with other entrepreneurs or helping a business grow, you should be charging for what you’re doing.Highlights You Simply Can’t MissHaving A Sales Mindset – 05:28Selling Is Serving – 12:00 #1 Understand Your Customers Pain Points – 14:28 #2 Talking About Feelings And Results, Rather Than Your Product And Service - 19:10 #3 Make Sure You Have Good Examples, Case Studies And Testimonials - 21:25 #4 Talk About Why You Are An Expert - 23:00 #5 Think About Rejections 25:44Transcript below Hello there and welcome to this week’s episode of the podcast. And as always I am your host, Teresa Heath-Wareing. So when this episode comes out it’s going to be almost the end of March. And you know what, I can’t actually believe it. The first three months of this year has flown by and you know when you think to yourself gosh I’ve got so much time to do things. That’s ages away. And then suddenly before you know it, it’s on top of you. And I hate saying this stuff because I feel so old. I feel like this is stuff I used to hear my parents say or my mum says and I don’t like talking about it. Also, another reason I don’t like talking about how fast time’s going is because I am a very true believer that’s basically what we think is what happens. So if you constantly think “I’ve got no time I’m running at a time”. Time’s going so fast then the only evidence you’re going to see is that is that time is going so fast. So I try super hard to try and think about “I’ve got loads of time to do this. This is just as I need it. I’ve got just enough time that I need.” I’m not saying it always works. However, I do try and think like that. But yeah it.. Secretly between you and I, it is going crazy crazy fast. And also I’ve been doing a lot of travelling I’ve been away a lot so so far I have been in Dublin and Leeds and Dubai and Newcastle and actually I think when this podcast episodes out, I think I’m flying to San Diego. So yeah it’s going to be a bit of a crazy month and then April, I’m in California again. First off, if you listen to the podcast and you’re going to be at Social Media Marketing World then please come and DM me and tell me because I would love to meet up with you. It be so great to meet some of the listeners there if you’re going to be in Social Media Marketing World. Also, I’m going to be impact summer in California at the beginning of April so if anybody’s gonna be there then again please let me know. I would love to meet up and I’m actually going to be spending probably about a good week or so in L.A. So again anybody in L.A. that wants to come to say hi I would love to see. So please do reach out and let’s try and meet up because I would love that.&nbs