Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it.With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.An ad offers many more call-to- action button options.Boosting a post doesn’t allow you to split-test, which is unfortunate.Split-testing allows you to ensure you aren’t wasting money, which is important when determining how to spend your marketing dollars. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is a difference between hitting “boost” and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business’s bottom line.HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you really need to pay for advertising on Facebook – 02:22The main differences between boosting a post and creating an advert – 04:08How the CTA button language can make a huge difference in your ad – 08:47Examples for simple ways to split-test Facebook ads – 10:19Your next steps for creating a Facebook ad – 12:10 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Facebook ad creation toolRick Mulready, Facebook advertising guruTranscript below Hello there, and a warm welcome. Thank you so much for joining me for this episode number five of the Social Media Marketing Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I am so grateful that you decided to download this podcast and give it a listen.One of the reasons I decided to do a podcast is because I always said that I was much better at talking than I was at writing, and I love sharing content. I love giving you ideas and tips and tools to help you be better at social media marketing. For me, a podcast was a great way to do it so I do really appreciate you listening. Today's episode is no exception, it's something that I am actually super passionate about, as I see lots of small businesses making this mistake.In fact, I see lots of big businesses doing as well and this is Facebook advertising and just hitting that boost button. When I speak to these businesses, they end up telling me that they have had an experience of Facebook ads and that it just doesn't work and it's a waste of money and it didn't really do anything for their business.When I dig a little deeper, I realise that when they tell me they've been doing Facebook adverts, what they actually mean is they've been hitting the boost button on some of their posts and it's not really been giving them the kind of results they were after.Today, I want to walk you through why I don't just hit the boost button. Don't get me wrong sometimes its absolutely fine, you just want to hit that button to put a post like that so a few more people see it. Not a problem, but I want you to understand the difference between hitting boost and actually going into Facebook ads manager and creating an advert and the difference it can make for your return on investment and the sorts of results you can expect from some of these Facebook ads. Let's jump straight in. Why you really need to pay for advertising on Facebook I guess one of the first things I should explain is why you're going to be advertising in the first place. I hate to tell you but it really is common knowledge by now, that Facebook is pay to play and what I mean by this is, if you're not doing any type of advertising on Facebook then the amount of people who are going to be seeing your posts are going to be very, very low.The algorithm, this is just a word for a set of rules that Facebook put in place basically decides who is going to see your post and who isn't. Recently, Facebook makes some big changes to this algorithm, which basically says that they are going to be prioritising content from friends and family before pages.Now, like I said this isn't anything really that new, but it's just being taken to another level again. Therefore, if you are using Facebook for your business then you really, really must be advertising now. You know what, some people are really cross at the fact that Facebook is now a kind of pay to play tool, but I'm not actually.I think that they have created such an amazing tool that enables you to target people that would never have seen your brand or your product or your service previously, that you can then put your adverts in front of them. I think that this is absolutely fine that we have to pay for it. Also, paying for ads can start off quite low, so it's not like they're asking for a lot of money.However, I am also a very firm believer that you shouldn't pay money when you don't have to. Also, if you're going to be paying money it really should be doing s

KEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale CarnegieOne of the key aspects of social media is consistency. You need to show up every day.You need variety in your posts to keep your followers engaged.The assets you use with your social posts are just as important as the content itself.You need to be present on your social channels! You can’t just post and ignore.The better you can get to know your audience, the better you can create content that will interest them.The more you post content that provokes engagement, the more people you’ll reach.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience.HIGHLIGHTS YOU SIMPLY CAN'T MISS An update about how changes in Facebook’s algorithms will affect how your content app – 01:55Recommendations and words of warning regarding how to handle the content you publish – 04:30The 4-stage process for identifying content needs – 06:31The reason it’s important you understand who your target audience are – 07:06Where to look for ideas to create posts around – 08:50How social media really works – 12:39How to create assets—what you’ll use to put posts on social media – 13:30Tips for scheduling your posts – 15:59 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE MeetEdgarWordSwagCanvaBufferTranscript below Hello, and a really warm welcome to episode four of the Social Media Marketing Made Simple podcast. And I'm your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so glad you decided to download the podcast and give it a listen.As you know, this is a brand new venture for me and it's only episode #4 of the podcast. I sat down and thought about what is it I'm going to talk about on this podcast, what am I going to teach you, and what valuable information can I give you that's going to help you market your businesses better generally and on social media.I thought back to all the questions that I get asked all the time when I'm speaking to marketers and entrepreneurs like yourself. And one of the thing that I constantly get asked about and that people struggle with is how do we come up with content to put out on social media day after day, week after week. You know what? I'm not going to lie to you. This isn't the easiest task that we have.Coming up with creative and interesting content can be difficult and even more so when you think about the recent changes that have been taking place with the algorithms. Basically, the rules in which things like Facebook and Twitter and Instagram decide what content they're going to show to what people. An update about how changes in Facebook’s algorithms will affect how your content app If you saw my Facebook Live a few weeks back, it's on my Teresa Heath-Wareing Facebook page, you would've seen that I did live talking about the recent changes in Facebook.Basically, the short version is that Facebook are going to be giving more priority to content that engages people and provokes a conversation. If your content that you're putting out there is not getting much engagement and people aren't commenting or sharing, then the chances are less and less people are going to see your content. It's more important than ever that we think about how we can create engaging and interesting content for our social media platforms.Today, I have decided to do a podcast on how we go about creating content. I'm going to take you through my step-by-step guide to coming up with and planning my content for social media. Don't worry, I know if you're anything like me, you are probably listening to this podcast while driving, doing school run, getting ready in the morning and therefore, you probably don't have a pen and paper to hand. No problem, I have put together a handy step-by-step plan, which you can download. Head back to the podcast page on the website teresaheathwareing.com and you will find that guide that you can download.Let's dive straight in and get started. I saw a great quote the other day that sums up this whole exercise in one. "An hour of planning can save ten hours of doing," and this couldn't be more right than when it comes to creating content for social media. Who sat for hours trying to come up with something for social media or days have gone by and you've suddenly thought, "Oh, gosh, I haven't posted for days." I'm sure there's an awful lot of us out there. This is why we spend the effort to plan and schedule our content.Unfortunately, one of the key things on social media is consistency, and about showing up every single day. I totally get it. Coming up with something every single day to post on social media is hard. But by putting together a plan, it's going to save you time and it's

KEY TAKEAWAYS COVERED IN THE PODCASTHow often do you go back to reviewing your social profiles to ensure they’re filled in correctly?Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it!By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s easy to get caught up in the day-to-day upkeep of your social media marketing efforts. But sometimes you need to step back and make a broader review of your accounts. To help you keep your pages current and accurate, set up a regular schedule to review your business information. At THW Marketing, we review our page information about once a quarter. We recommend you do the same, at a minimum.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe best profile picture for a business profile – 01:53How to make the most of your cover photo – 02:48The 3-second rule in social media – 03:37Why it’s important to be thoughtful about your About section, especially when it comes to using keywords – 04:39The one item on your Page that will allow you to get greater engagement from your audience – 06:32Looking to the very near future: Facebook Messenger as a fantastic marketing tool – 07:23Transcript below  Hello and welcome to episode number three of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so pleased you decided to download the podcast and give it a listen.Basically for those who don't know, I am doing a regular podcast where I am talking about social media marketing and how you can use it for your business. But for today's episode, I just want to take you back to basics for a little bit. Sometimes I think it's really important to go back to the beginning. We talk about all these amazing fancy things that all these social media profiles can now do. But when was the last time you went back to your Facebook page and looked at it as if you were new to the page, and as if you didn't know what your business did. So that's what I would like to do with you today. I'd like us to go back, have a look at the page, and I am going to talk you through some of the key areas that you may have missed when you set up your page. Because often when you first set up your page, you're more interested in getting the page up and running, and not so interested in perhaps making sure that it's all filled in correctly.And you know, this isn't something I just do ad hoc. This is something I go back and check at least once a quarter. Just to make sure that all the information is correct and that I'm happy with what's still on there. So I am just going to talk you through Facebook today, and I'm going to go through some of the key areas that you might want to have a look at, to make sure that your page is as well-optimized as it can be. The best profile picture for a business profile So let's start with the real basics and start looking at your profile picture. Now, as a business page, I would suggest that your profile picture needs to be your logo. But obviously not just your logo. Take a look at your logo. Does it fit nicely into a square? If it doesn't, make sure that it's not stretched or cropped or distorted in any way. You may even want to think about having a chat with a graphic designer or whoever does your design work and make sure that your logo has a nice square format available to it. And make sure that it's as striking as it possibly can be within that square. Because obviously when people are looking down their timelines, that square is really quite small. So if you have a very detailed logo, people are going to find it difficult to see what it is. So just double-check. Is it bold, and can it be seen from a tiny avatar square? How to make the most of your cover photo The next area I'd like you to go and have a look at is your cover photo. This is the big image at the top of your page. Now this is an area that people do not make the most of. Obviously businesses. This is basically your biggest advert on the page. And what you will find is sometimes people come and visit your page to look at it because maybe they're doing due diligence or just checking you out. But they might not actually engage with the page, so unless you're looking at your insights, which tells you how many page views you've had, you might not think that you're getting much interaction, whereas you are. And therefore one of the key things that they are going to see, is this cover image. Like I said, it's the biggest image on the page, and it's in a real key position. So you need to think about how you can make the most of it. The 3-second rule in social media When I do training with people, we always talk about the Three Second Rule. So if I come to your page, and I don't know who you are or what you do, can I work it out within about three s

KEY TAKEAWAYS COVERED IN THE PODCASTVideo is a great way to put across who you are and what you do in a short space of time in a way people can easily understand.Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos).Live video allows you to truly be authentic and make stronger connections with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media has changed drastically over the years. What was once run by text is now being taken over by video marketing. You need to make sure you start taking advantage of this marketing tool to remain competitive in the social media world.HIGHLIGHTS YOU SIMPLY CAN'T MISSLearn the stats that prove video is the marketing method of now – 03:42Sample ideas for you to record on live video – 04:17How video allows you to make more authentic connections via social media – 06:21Things you need to get right before you start recording – 07:30How to avoid the pitfalls of reading from a script – 08:19LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETeresa’s Facebook pageTeresa’s Twitter pageBelive.tvTranscript below Hello, a massive welcome to the first ever Social Media Marketing Made Easy podcast. I'm your host, Teresa Heath-Wareing. I am so excited to have you here today. I can't wait to share with you some fantastic marketing and social media tips that are going to take your business to the next level. But before we get started, for those of you who don't know me, I'm Teresa, and I'm going to be your host on this podcast. This podcast is going to be kept kind of short and sweet. I'm not going to be going on for ages. What I want it to be, is some really good tips and advice, and nuggets of information that you can listen to quickly, and then you can take away and can use in your own business every single day.The focus for today's podcast is going to be all around live video, and why you should be using it for your business today. But before we get started on that, I just wanted to really quickly introduce to you who I am. I have been working in marketing and social media for the past 13 years. I have a degree in marketing. I'm also a member of the Chartered Institute of Marketers. But about four years ago, I started to see the benefit of social media for businesses, and I started looking at how they could use it to market their business. I decided to go and find some of the most amazing people in the world who knew what they were talking about with social media, and I started to be trained by them.I've done courses online with people like Mari Smith and Kim Garst and Amy Porterfield. I've worked really, really hard over the past few years to really understand social media and how it can benefit your business. I've also written a book, and I do speaking and training. I love it. It's one of the most fantastic jobs I've ever had, and it really does benefit businesses. I am so excited to share with you some of these great tips and advice.Why am I so excited about live video, and so keen for you to do it in your business? Well, social media and marketing has changed phenomenally in the past few years. What started off as predominately text and then moved on to images, is now moving with the times, and video is the way to go. I love video. It's a great way of putting across who you are and what you do in a very short space of time, that people can quickly understand. Live video is even better because you don't have to hire a film studio, you don't have to get professionals, you don't have to make sure that it's edited and beautiful. Live video is very authentic, and it's open to everybody. That's the beauty of it. It doesn't matter what size your business is, whether it's massive or whether it's teeny-tiny, anybody can go live and do live video. It doesn't cost them a thing. You can put it out there and show people what you do and how you do it, and it's fantastic.I'm going to take you through why you should do live video. I'm going to give you a few ideas around types of live videos that you can do. I'm also going to give you some tips and things to think about, that if you are going to do live video, some of the ideas that I've got that might help you do it better. Now, I've also put together a sheet for you with 10 ideas that you can use in your business that you can do Facebook Live with, or live video through Twitter. Please go back to the page and download those tips, and get started straight away.Learn the stats that prove video is the marketing method of now Why video? There are lots of amazing stats out there, like 70% of people that view brands in a more positive light after they've watched a video from them, and one minute video is worth 1.8 million words. There's no doubt that video is a really fantastic marketing tool, but also it gets a much higher reach than any other post at the moment. So if you put a video out on Faceb