Your Dream Business

This week’s Small Business Superstars is Fifi Mason who is a personal brand and a visibility coach.A little bit about Fifi’s amazing business…Fifi helps introvert business owners to figure out who they are in business, their core principles of their brand, their positioning, who they want to work with, finding a niche and what makes them different. As well as getting their personality across and the look and feel of everything they put out, helping them to have confidence to show up.What one marketing thing made a difference to their business? The Quietly Successful Summit. A free virtual summit – 5 days for introvert business owners to grow their personal brand. 25 speakers talked all about various topics such as mindset, visibility, sales and productivity. It took 3 months to plan and set up!What difference did it make to them and their business? The summit quadrupled Fifi’s email list. Fifi connected with a lot of people in her industry who she is now collaborating further with. After the summit, Fifi gained new clients and it has a positive impact on her income.Where you can find FifiLinkedIn: Fifi MasonWebsite: www.fifimason.comNext Summit - Quietly Influential Summit – 15th – 19th March.Want the full transcript-click here!

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers.KEY TAKEAWAYS COVERED IN THE PODCAST·     ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation.·     This gives you the technology to have seamless conversations via messenger with your audience.·     ManyChat also offers chat marketing through email and text.·     ManyChat allows you to set triggers and rules so you don’t bombard your audience.·     ManyChat can be a stand-alone email platform or integrate with your existing one.·     When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand.·     You can take the automated conversation to a human advisor.·     Automation is great for saving you time and help your audience get answers quicker.·     Automation also helps take your audience on a journey and allow them to instantly buy.·     The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of.·     You have to deliver value in order to stand out.·     Everyone offers something, what can you offer?·     Chat marketing is instant – people who want to buy are able to do it right there and then.·     You can also offer content within chat marketing to get more people to see it.·     People have to opt in to receive broadcast marketing messages via chat bots.·     If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things.·     As a solopreneur, you can’t do it all – there is software out there that can help you!·     ManyChat also offers a tool to respond to comments on Facebook for you.·     Think about how you want to communicate with your audience.·     You can still get your personality across via your messenger bot.·     It takes time to figure out and set up your messenger bot but it is so worth it!·     Messenger bots are another way to communicate with your audience to add to your tools.·     Set yourself up for success and outrank your competitors.·     Have the conversation where your target audience is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is ManyChat? 05:22·     Email marketing with ManyChat 12:45·     How bots are used in automation 15:20·     The advantages of automated conversation 18:30·     Chat marketing in today’s social media world 23:51·     Chat marketing performance 31:02·     Your voice, but automated 40:32LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuild My List Course  - Cart opens next week!ManyChat

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer.A little bit about Phil’s amazing business…Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too!What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done.Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started.What difference did it make to them and their business? It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business.Where you can find PhilWebsite: www.kingsvoice.co.uk www.mypodcastassistant.comInstagram: @philipbrettking @podcast_assist 

In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business.KEY TAKEAWAYS COVERED IN THE PODCAST·     Clubhouse is an audio-only app.·     You can follow people on Clubhouse and people can follow you.·     The content you post and consume is all audio and live.·     You have to be invited to Clubhouse by an existing member.·     Clubhouse is currently only available to iPhone users.·     You can link your Instagram to your Clubhouse profile.·     The bio section on Clubhouse is quite long – put your most important information in the first 3 lines.·     The confetti canon emoji means you are new and stays for 7 days.·     Clubhouse consists of lots of rooms with talks happening – a bit like a conference or online event.·     The feed is like a corridor – showing you all the rooms going on at that point.·     Each room has a stage with speakers (microphone emoji) and a moderator (green star emoji). Then you can see all the people who are listening.·     If you are not on stage, you just listen.·     Clubhouse can play whilst you are in other apps.·     To leave the room, click “leave quietly”.·     There is an option to raise your hand when you are in a room which means you can speak and join the stage.·     Clubhouse is a very relaxed way of speaking on stage.·     If you are nervous to speak on screen, Clubhouse is a great way to get started as you don’t have to show your face.·     There are lots of big experts in Clubhouse and you could get an opportunity to speak with them.·     Clubhouse is designed to create conversation and ask questions.·     Clubhouse is a good way to get in front of other people’s audiences and collaborate.·     You cannot save the content on Clubhouse – no replays or editing.·     There is no other way to engage with someone apart from going into rooms.·     You don’t have to be doing everything – spend as much or as little time you can in there, and don’t feel like you have to be on it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Give Clubhouse a try, but don’t feel like you should be spending a huge amount of time on it if you don’t have that time available.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is Clubhouse? 5:00·     How to get started on Clubhouse 6:13·     What can we use Clubhouse for? 11:59·     The quirks of Clubhouse 14:29·     Should I be using Clubhouse? 18:54LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my “Build my List” course

This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse.A little bit about Jennifer’s amazing business…Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live.What one marketing thing made a difference to their business? Facebook groups. Jennifer has used Facebook groups multiple times in her business. Most recently, at the start of lockdown Jennifer set up a networking Facebook group for small businesses. This then turned into regular Zoom calls and since then they have also done some pop up shops and it has become a real hub for businesses.What difference did it make to them and their business? The group now has 4.5k members (3.5k active). From the community that had been built, Jennifer formed a membership and got 50 members in the first month. 99.5% of the founding members are still with them today and it has continued to grow.Where you can find JenniferBook: Isolation JunctionWebsite: www.latteandlive.comFacebook: @latteandliveInstagram: @latteandlive

This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry.KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking is the best way to show authority inside your business – you are the instant expert.Speaking allows you to go from 1:1 conversations to 1 to many.Speaking gives you credibility and you can show off your speaking gigs on your website.You can learn to become a better speaker, but speaking on stage is not meant for everyone.Full-time speakers had to pivot when the pandemic hit when they could no longer speak on stage.Speaking online is not the same as speaking at real-life events – you have to adapt.If you pre-record a talk for an online event – repurpose that content and create a new online course.Now is still a good time to get into speaking – there are plenty of opportunities out there.Keep applying for events – they may switch in-person events to hybrid or online.Even in the current climate, there is a lot of opportunities for us as speakers to market our business.Switch your mindset – frame it as a webinar and present it differently.2021 is the year to get everything together – update your equipment, revamp your topics (make them relevant), update your website.Now is the time to refresh – next year there will be companies with budgets and a lot of people wanting the in-person experience.Right now, you have to be flexible as we don’t know if events will go ahead/be taken online.The turnaround for speakers is also a lot shorter in the current climate – be fast and be ready.You have to make pitching a priority this year.Add photos of you speaking online and your equipment to your speaking page.Showcase you are available for virtual speaking and training.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Make sure you are showing that you can do virtual talks and training, as well as in-person training.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Phylecia – 06:15The importance of speaking for marketing your business – 08:15Is speaking open to everyone? – 09:47Being a speaker during the pandemic – 12:25Speaking online – 16:19Is now a terrible time to think about being a speaker? 26:01Applying for speaking in the current climate – 33:49Updating your speaking page for online – 37:02Clubhouse for speakers 45:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out PhyleciaWant the transcript-click here!

This week’s Small Business Superstars is Jan Park from Blue Florist.A little bit about Jan’s amazing business…Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants.What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown!What difference did it make to them and their business? Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown.Where you can find JanWebsite: http://www.blue-shifnal.co.uk/Facebook: @janparkblueInstagram: @bluefloristTranscript below Hello and a very warm welcome to this Thursday’s episode of the Small Business Superstar. As always I am here with another amazing small business owner and this one is awesome. You’re going to love it. So welcome to the podcast, Jan Park. How are you doing Jan? Jan: Oh, I’m great. Thank you. Teresa: Good. Good. I am so excited to have Jan here. Jan is actually a member of the Academy, but Jan’s story is so good. You’re going to love it and such great results. Honestly, Jan was like my poster girl throughout the whole of the summer. So where, so this is brilliant. I’m so glad that you’re on still got as, but Jan explained to my lovely audience who you are and how you got to do what you’re doing today? Jan: Well goes back quite a long way. Um, so when I was at school, I wanted to study art. I was told art can’t possibly make your living. So go away and be a nurse or go in the army or Teresa: Something more sensible.Jan: Yeah. Typical careers advice. Um, I very fortunately got married when I was 18 and I’m still married to the same person. Um, so that kind of changed my direction a bit. So I had my children and then I had a huge operation that went very wrong and they told my husband I wouldn’t leave. And, um, obviously I did, but that really was a huge wake up call for me. Um, I was 28. I had two little children and I came out of that and I thought, “Cool. That was a bit close.” Um, I’m going to follow my dreams. Teresa: Wow. Jan: So I started my training then having left school at 15 and gone into retail, which I absolutely loved. Um, but I was always making, I was making my own clothes from the age of 11, um, and creating pieces of artwork and people were buying them when I was a kid, you know? Teresa: Amazing! Jan: Um, yeah. So it’s been an arty sort of life, which has taken me in various directions, but ultimately I did a textile, um, design qualification, which took four years. And then I did my art degree. So anything, although I’m now a florist, mainly anything that’s kind of art based or design based or style based, I find relatively easy to achieve good result. Teresa: Yeah. Yeah. Lovely. And how, like, imagine. If you hadn’t have had that operation and it had gone wrong, like, there’s this, there’s this saying that I hear a lot and sometimes I totally am on board it. And sometimes I think, well, it’s not always that clear cut, but it’s, it talks about you are 100% responsible of what happens to you and everything happens for a reason. And if you hadn’t have gone through that though, at the time that was looking scary. You wouldn’t be where you are today, if that hadn’t have happened. So that was a really good thing that that happened. Jan: Also since then, I’ve really taken responsibility for what has happened to me in my working life and my career. Um, so I I’ve made some tough decisions. I’ve turned down some really big money-making opportunities to be able to do the things that I love. Because the money actually doesn’t matter. As long as you’ve got enough to put food on the table, what’s more important is that you, you know, you’re seeing from your heart and you can be happy in yourself. Teresa: Yeah, absolutely. And, and the truth is Jan, you and I are both very similar. The fact that we do do things we love and it’s evident, it’s evident that we can see it. Like, you know, when people see you and hear you talk about what you do. It’s evident that, that isn’t just something you’re doing to earn money. That isn’t just something you’re doing to keep yourself busy. That’s that’s in you. It’s built in you. Jan: Yeah. And believe me, you don’t go into risk to out money, you know, you can make a living, but you’re not going to make mega bucks. Teresa: Yeah. Yeah.Jan: But I just love, I do love retail and I love the combination of art and design and retail and although I’m technically a florist now, um, my art comes into everything that I do. Teresa: Yeah, and it’s still, that’s a very creative thing to do. Isn’t it? Very creative. Yeah. So, Jan, obviously you ha

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important.KEY TAKEAWAYS COVERED IN THE PODCAST·     The first reason you need an email list is to connect with your audience.·     Email marketing is another route to your customers that you don’t want to miss.·     When you email your audience, it feels very personal.·     Email marketing is a two-way connection – your audience can reply to you and connect.·     You do not own your social media followings – so we can’t rely on them.·     Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.·     Email marketing can drive traffic to your website which helps your ranking on google.·     If people are being driven to your website, they are looking at your stuff and finding out more.·     You can encourage your audience to click links via email to take them back to your website.·     Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales.·     When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust.·     There is more chance of your audience seeing your content if they are on your email list, as well as following on social media.·     Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with.·     Tags are a great way to segment your audience which you can’t do on social media.·     People like to know you know a bit about them – more tailored content.·     Different email systems differ in cost and ability.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     Reflecting on my ‘build my list’ course – 01:55·     Connecting with your audience – 06:21·     You can’t rely only on social media – 09:03·     Email can increase your web traffic – 12:03·     Email marketing = more sales – 13:24·     Segmenting your audience – 17:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the build my list course waiting list

This week’s Small Business Superstars is Alice Jennings who is a small business consultant.A little bit about Alice’s amazing business… Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time.What one marketing thing made a difference to their business?  Alice gave all her clients a “panic button” – a 20 minute slot in my diary, whatever the problem is, she will stop what she is doing and fix it.Alice was about to go on holiday and wanted a quick cash injection so packaged up 3 panic buttons for £99 and sent this out to her email list and had a great response! What difference did it make to them and their business?  Extra cash to have gone on holiday with. Not all the panic buttons got used but people seemed to like that they had them. It also opened Alice up to a world of people who may have then used her other services. Where you can find Alice Website: www.alicejennings.co.ukFacebook Group: @SortedsystemsFacebook: @alicejennings.co.uk 

In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and hidden up until now.KEY TAKEAWAYS COVERED IN THE PODCASTI have suffered with anxiety for around 14 years now.When you are a perfectionist, anxiety can be triggered when something happens that is out of your control.Many people may experience mental health problems and you would never know from looking at them or talking to them.If everyone keeps their struggles to themselves, this can lead to isolation and feeling embarrassed/ashamed of this.We have to find a way to keep going but we also have to be able to say “I need some time off” – you can give yourself permission to stop if you need to.Anxiety is very common – it affects us all in different ways.Sometimes when we get angry, it’s an accumulation of everything else that has gone on.Anxiety and anger are really closely related – the feelings we have are similar.Instead of judging yourself when you react to something, turn it on its head and question why you may have reacted like that.If you take medication, attach it to something you do every single day without fail and you won’t miss a day.Self-care is something we can do every day that can really help.Don’t judge yourself and be so hard on yourself.Personal development can be really key in how you feel in yourself.You learn right up until the day you die. There are always so many new things to learn.Mindfulness is doing activities that take you out of your normal headspace – takes your brain from thinking about everything that’s going on.We all show our highlights – very little of us show the bad days.Just because people show up in a certain way, doesn’t mean we have it all sussed.If you haven’t suffered with some sort of mental health, it’s hard to understand why someone can’t just do that thing.People only judge because they can’t understand how difficult it can be.There are always going to be people who have a critical view of things, what is important is that you look after yourself and get the help you need so you can get on with your life.You don’t have to struggle with anxiety for the rest of your life – you can get help.Counselling is looking at the reasons you are anxious in the first place – once you have worked that out, you can move forward in a different way.“This is a process, I will come out of it”.Counselling is the best self-care EVER.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have serious moments and then you will have laughter!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jane – 02:28Opening up about mental health – 04:53Taking time off work due to mental health – 12:03Anxiety – 17:25Medication – 27:40Self-care – 31:44Mindfulness – 35:37We are all in this together – 38:57Judgement – 45:13Getting help – 46:58LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jane’s Membership GroupSay hi to Jane on InstagramJane’s podcastWant the full transcript−click here!

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing. A little bit about Sarah’s amazing business… Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme. What one marketing thing made a difference to their business?  Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted 5 videos with some stories in-between. What difference did it make to them and their business?  The videos attracted a lot of attention from people who could also relate and then people started to ask Sarah to do talks. The videos have really helped Sarah’s audience to get to know her better and realise she is a human just like them too! Where you can find Sarah Website: www.drsarahgoulding.comInstagram: @drsarahgoulding 

Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health. KEY TAKEAWAYS COVERED IN THE PODCAST ·     Everything happens for a reason, you just have to let it go and accept it.·     Acceptance is part of healing.·     If you don’t really feel it, you will never accept it.·     We learn more from storytelling and remember information better.·     Having a clear vision of where you are going and what you are doing, keeps your mind focused on the end goal.·     We need to set our goals and visions to know where we’re going, otherwise we’re just going to flounder.·     The mind is very fragile and we have to work hard to understand it.·     It is so important to normalise conversations surrounding mental health and the way we feel.·     Creating an environment for everyone where people can speak openly and honestly about their feelings and emotions is so important.·     We need to speak about mental illness in the same way we talk about physical illness.·     We all have mental health issues – it is on a sliding Grey scale, sometimes good and sometimes bad.·     Mental health changes on a daily/hourly rate, the same as our physical health.·     We need to get better at the language surrounding mental health.·     You can still hold your own, but tell someone if you are having a bad day and the reasons for that.·     Need help? Text SHOUT to 85258 for immediate support or give Samaritans a call. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t be afraid to speak out about how you are feeling and ask how other people are feeling. Everyone is fighting a battle and the more open and honest we are, the more people we can save. HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     Roger’s journey so far 05:11·     Resilience – getting back up when you get knocked down 12:40·     Being Recognised for an award 29:32·     The stigma of mental health 33:47·     Losing a loved one to suicide 41:05·     Acceptance with mental health 42:39·     Raising awareness for mental health 44:37·     The importance of setting goals 47:42·     Speaking out about mental health 48:52·     Supporting mental health 1:03:08 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Speed of sound, sound of mind bookHeadfit.orgHeads TogetherMindSAMhHelp for HeroesSamaritansCALMRoger’s Facebook Page Want the full transcript? click here!

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions. A little bit about Abbie’s amazing business… Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports. What one marketing thing made a difference to their business?  Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they do every year when people donated to their crowdfunding. This meant they could get the money for the tickets in advance, to be able to fund the show, and if they didn’t meet their target, they could give refunds to everyone who had donated. What difference did it make to them and their business?  Lots and lots of people got involved and they had some really high profile donation such as Matt Willis from Busted and the chairman of Burton Albion. People were buying the rewards and were so excited about it! They hit target and even better, they hit it earlier than they had planned! They managed to turn the show around in two weeks and it was a huge success. Instead of losing their business in 2020, they went out on a high. Where you can find Abbie Website: www.darleydance.co.ukInstagram: @DarleydanceFacebook: @Darleydance Want the full transcript? click here!

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point.Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand.If you are using direct message pods or bots, Instagram are cracking down on this more.When you upload content to Instagram, you own that content but they have the right to use your content as they wish.Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads).Getting in front of other people’s audiences can really help to grow your own audience.Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out?If you are a local business, you could try a flyer drop in your local area.#journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities.Submit features to publications.Ask if you can do a guest blog on a popular website.Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website.What content are you putting out regularly – e.g. blog post, podcast etc.Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much.Google ads are great for finding customers who are in the market to buy.Google ads are more expensive and more difficult but the people being targeted are actually searching for that term.Google My Business – set this up.You could sponsor an event, podcast, sports team.A sponsorship is usually paid whereas a collaboration is usually mutually beneficial.Collaborate with someone who has the same customer profile as you – event, content, virtual event.Ask your existing audience to promote your content on their social media or leave a review.Use a third party system for reviews – more trusted.You can offer affiliate schemes to existing customers who love you the most to expand your audience.Offer a referral scheme to your customers to get new customers.YouTube is a search engine – different to other social media platforms. You can put content out and grow your audience on YouTube.Try to be on one social media platform of some sort but also look at other options too. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t put all your eggs in one basket and focus all your attention on one marketing platform/technique – if something went wrong with your chosen one it could be detrimental to your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why we shouldn’t rely on social media to market our businesses 04:02Getting in front of other people’s audiences 10:47Building your email list 12:05Printed flyers 13:27PR 15:55Content creation and SEO 17:49Branded merchandise 19:02Google Ads 20:43Google My Business 21:40Sponsorships, Collaborations and Competitions 22:02Asking your audience 23:39Business directories 25:12Affiliates and referrals 25:55YouTube for business 27:45 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Last Chance to join me for my follow along email list building course!Getting in front of other people’s audiences podcastHello PrintSolo PressSEO Podcast Transcript below Hello, welcome to the first podcast episode of the year. Happy new year. Okay. People we are in 2021, which means surely life is now going to change immediately overnight, just because we're in a different year. Uh, and therefore we can put the horrors of 2020 behind us. But we can still learn so much from it and make sure that we do the best we can this year and have the best year we can. Cause I'm sure there are many more trials and tribulations coming, but we are tough and resilient and tenacious. That's a great word for a Monday morning, uh, so that we can just keep going and do amazing things. Okay. Today I've got a really good solo episode for you, real practical. I think you're going to love it. And basically we're talking about how can you market your business without yes. You heard me right, without social media. I'm going to tell you why I want to do this episode in a minute, but before I do, I want to remind you one more time, because by the time the next Monday, episode will come out, we would be starting next Monday, Monday, the 11th of January,

This week’s Small Business Superstars is Sally How from How Fine Designs.A little bit about Sally’s amazing business…Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting.What one marketing thing made a difference to their business? Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some scheduled pinning. Pin things your target audience would like and that are in line with your brand. Pinterest loves it when you are pinning consistently.What difference did it make to them and their business? Pins are evergreen and being rediscovered 3 years later. Went from 9,000 followers to over 180,000 monthly views!! Driving traffic to website and creating sales.Where you can find SallyWebsite: www.howfinedesigns.comInstagram: @HowfinedesignsFacebook: @HowfinedesignsPinterest: How Fine DesignsWant the full transcript? click here!

Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer.KEY TAKEAWAYS COVERED IN THE PODCAST3 step content process – building messaging that connects with your audience, build a marketing plan that works, and create content that fits inside the entire customer experience to build a business from the ground up.Every business needs visibility and authority to grow. The only way to grow this is content.Content can be overwhelming and tiring to users as they see so much of it, on every platform they use.The only way to cut through the noise is to develop a clear brand message.You need to have a clear vision of where you want to take your brand.If you don’t have a vision of where you want to take your brand in the future, you don’t know what to talk about or how to invite your customers into that journey.Decide how many people you want to serve, what sort of household name you want your brand to become, how you want to give back, the amount of money you want to make, or the lifestyle you want to be experiencing.The business/brand we build is to serve not only the world but ourselves and families.Start with your vision and work backwards from there.The customers and audience you attract will likely want a similar future or vision for their life as you do.Content means nothing if there is no clear message in place – the words and language you use is so important.The type of content you post is not as important as the message behind the content and how people receive it.The content we choose will be dependant on how we prefer to show up and how our audience prefers to consume content.The ability to scale your business to a whole new level is dependent on your willingness to show up on video and show your face.Video creates that human connection and builds trust with your audience.You generate traffic with attracting your audience and then they can become a lead.Video gives people a visual medium that give them the chance to interact with you.Don’t over-complicate it!People, problem, perspective, plan, pay-off – theme your story into each.Make sure the content you are putting out will be relatable to your audience.Always have in mind your audience and how they will see your content – turn the mirror back on them.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The ability to grow your business and scale it to another level is entirely dependent on your willingness to show up on video or visual format.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Dallin 03:24Content supply’s 3 step process 10:58Story telling through your content 12:40Content for your business 18:15The importance of video 21:10An example of success 32:06Overcoming the fear of telling your story 36:10The 5 p’s formula 37:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseJoin my academy waitlistCheck out Dallin - Content Supply CoWant the full transcript? click here!

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras!A little bit about the Two Lauras’ amazing business…Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses.What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends).What difference did it make to them and their business? People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales!Where you can find the Two LaurasWebsite: https://thetwolauras.com/Facebook Group: @smmhub Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Oh, it's not this week's episode. I keep saying that all the time. I keep saying this week's episode. It's the second episode of the week. It's the Thursday episode. You're probably thinking, is it a Monday again? No, we're on Thursday. It's nearly the weekend. Okay. So this week's episode, I have the very lovely Laura Moore and Laura Davis, otherwise known as the Lauras. Hello, ladies. And welcome. Lauras: Hello Teresa: Oh, that was very well synchronized. Thank you very much. That was excellent. And we're going to have this the whole way through. Don't ask a question. I want you both answered at the same time. So I'm really excited to have you ladies on stage because I have worked with you and your business is pretty amazing and you are pretty amazing at what you do. And I often talk to you, I've gone on a complete side already, but I often talk to you about the fact of there's two of you. And I always wonder about the two person perspective in terms of, I feel like because there's two of you, you're so much more organized. You're so much more productive. You're more motivated their faces and not saying they agreed. But I honestly genuinely do think that's the case. So what you guys have achieved in the short space you have is immense. So let me zip it up. And one of you, both of you, however you want to do it, tell us how you got to do the thing that you do today. Lauras: Um, so we, um, have a business called the hub social media managers, which we set up as we were both freedoms, social media managers, and ads managers, um, and we know that there was a gap in the market. Really. We wanted somewhere where we could go to get support and, um, just for people to understand what it's like to be a freelance social media manager. So we decided to fill that gap really. So we created the hub. Which, um, we support people essentially to grow their business. So we don't teach people how to become a social media manager, but we all support them once they all want to grow their business through our membership and through our Facebook ads courses, et cetera. Um, yeah. So Teresa: for me, what was interesting? Two things, first off, you doing learning about a job and doing it are two entirely different things. Like I did a marketing degree. I can tell you that first day I walked into my first marketing job and they said, "You want to fax that thing and you want to do some franking." I was like, "Sorry, where's the strategy I'm putting together? Uh, where's this, this, this?" Like, it's so different. So I think to, to realize that even if you've done that learning to become a social media manager or a freelancer. It's going to be very different in practice. And then secondly, the thing I want to pick up on and ask you was when you started the hub, which was a Facebook group initially, wasn't it just the Facebook group. Was it for the intention of we're going to take this business in this direction? Or was it just a support thing in the first instance? And then the business idea came later. Lauras: It was a bit of both wasn't it to start with. We had a business idea, but it wasn't what it is now. Um, it was it, we were just going to have this standalone, our social media managers tool kit, which was going to be a standardized product to help fill the gap. But then we realized that there was a lot more things that we could do to help people. So it kind of grew and snowballed from there really. Yeah. Talk you a good way for us to, I suppose, tech the market really too. We felt that there was a gap. A lot of people were DM us. Just on our own kind of socials thing or where do you do that? Or how can I do thi

Today’s episode is all about planning your marketing for your business next year.KEY TAKEAWAYS COVERED IN THE PODCAST·     When you are a business owner, it is important to know where you are heading.·     List the key activities you need to do in order to achieve your goals.·     Think about all the things that will be coming up for the whole year and what may affect your business.·     Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.·     If you are launching a new project, work backwards from the launch to get everything sorted.·     Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.·     Have a brainstorm for each month.·     Add in your lead magnets through the year to promote them and grow your list.·     Do one quarter at a time – more flexible.·     Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.·     List any possible obstacles – how could you overcome them?·     Think about what you want to achieve from each campaign and how you will measure this.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Have a plan but be flexible with it!HIGHLIGHTS YOU SIMPLY CAN’T MISS·     My brand new email list building course 01:28·     Planning your marketing for 2021 06:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseDownload my 2021 Marketing PlannerJoin my academy waitlistMy 90-day programListen to my Campaign Planning episodeDownload my Campaign Planner­­

This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery.A little bit about Roseanna’s amazing business…Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery.What one marketing thing made a difference to their business? Being visible – using PR to speak to journalists and be a podcast guest including an appearance on the Financial Times podcast!What difference did it make to them and their business? When you are visible, people see you as an expert in your field and people get to see you more which in turn creates sales. You are being put in front of other people’s audiences which will increase your brand awareness and sales.Where you can find RoseannaWebsite: www.roseannacroftjewellery.comFacebook: @RoseannacroftjewelleryInstagram: @Roseannacroftjewellery

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often!If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy).There needs to be value in emails to give people reason to open.You should enjoy and value sending emails, and your list will enjoy and value receiving them.If your emails are sporadic, it feels random.Show up more often and be in as many places as possible.Email marketing doesn’t replace social media but you can repurpose your content via email too.Aim for every email to have at least two pieces of value and one offer in it.Tell a story, give them a lesson/moral from the story then make an offer.Telling your audience about your life will build rapport and engagement.An email subscriber doesn’t know if they are in a campaign or your broadcast emails.People just want you to show up when you say you’re going to.The minute you start to email more regularly, you will have more engagement.When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority.The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive.If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list.Click tracking in your emails is very important as this is accurate.We have to train people to interact with our emails.There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more!Ask for some kind of interaction in each email.Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable.The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38An introduction to Rob and Kennedy 16:55Turning a bad situation into a positive 21:30The old fashioned way of email marketing 27:16The new way of email marketing 30:16How to send daily emails to your list 33:49Onboarding emails for your list 44:01Weekly emails to daily emails 46:33Dealing with spam complaints 49:19Cleaning your email list 51:52The phycology behind communicating with your list 56:32Email marketing for open/close carts 1:03:45LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseCheck out Rob & Kennedy!Join my academy waitlistTranscript below Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought then, am I good? Am I okay? Yeah. Now I have all good. I'm a little bit worn out. I think as I started talking, then I thought, well, my voice sounds a bit tired. Um, I don't know about you guys, but I'm ready for Christmas as in, I'm not sure I'm ready for all the stuff I've got to do for Christmas, but I'm definitely ready for the break. And, and I think because I haven't had any time off this year, really, other than three days, literally a week ago, it I'm, I'm done, I think in the nicest sense of the word. And I'm really looking forward to taking a bit of time off and chilling out and not doing much, which will be lovely. So before I get started with today's episode, which is amazing, by the way, it's an interview such good stuff. I want to talk about what is happening in January and what I want you to come and join me for. Now a few weeks ago, I've talked about the fact of how would you feel if we did a follow me a long recipe, a recipe I'm not cooking. Follow me along course. And, and helped you build your email list. And I had lots of you come back and go, "es, I would love that. That would be great." So I'm doing it. Now I have to say as sad as it says, I am really excited about this because I don't know about you, but I'm tired of joining things, paying for stuff and them not being what I thought or buying a course and then being like inundated with this bonus and that bonus and the other bonus, and actually all amongst nothing, or you don't do the work, you download the free lead magnet. You watch that free webinar. You may be spend money on that course, but yet for some reason, building your email list is still on your to-do list

This week’s Small Business Superstar is Caroline from Hunkington House Kitchen.A little bit about Caroline’s amazing business…Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake!What one marketing thing made a difference to their business? Get online! Caroline has expanded her offering by giving her audience a chance to bake along with her via Zoom. Caroline designs and distributes kits and then joins keen bakers online to create their masterpieces. Classes so far have included Christmas Cake, Mince Pies and Christmas Cookies.What difference did it make to them and their business? Caroline has sold out two lots of Christmas Cake classes and sold out the Christmas Cookies class so has added a new date! The online classes have meant that Caroline can reach a much wider audience and be more accessible to those who are not in the local area. Not only has this been a huge boost for Caroline in terms of love and passion, but it has also meant her business has been able to survive this year.Where you can find CarolineWebsite: www.hunkingtonhousekitchen.co.uk/Facebook: @HunkingtonhouseInstagram: @Hunkingtonhousekitchen Transcript below Hello and welcome to this week's Thursday episode of the podcast. How the devil are you? I hope you're having a good week. So this week I have on the podcast, the very lovely Caroline from Hunkington House Kitchen. Caroline welcome to the podcast. Caroline: Hi Teresa. How are you? Teresa: I am good. Really good. I think I've just realized I've got lipstick on my, uh, on my face, but other than that, I'm good. So very professional here at, uh, Teresa Heath-Wareing Limited. Um, Caroline, please tell my audience who you are, what you do and how you got to doing the business that you do today. Caroline: Okay. So first of all, thank you so much for having me. I am so excited. Teresa: It's my pleasure. My pleasure. Caroline: So, um, I'm Caroline. I live on the outskirts of shoe spray and say, I'm very proud owner of Huntington House Kitchen. I started this business full-time last March. So March, 2019, after taking redundancy from a very high-level HR job. Uh, we moved to Hunkington house in 2018. And I've always got a vision of, um, doing classes and wanted to do wedding cakes. And a kitchen is just phenomenal. So, because I wanted to do, um, uh, classes and I wanted to, um, do more than just cakes. I wanted it to be Hunkington house kitchen, um, and just think it. It works on a side. I'm just absolutely loving it. Teresa: So did you, cause you said you came from HR, so were you good at baking? cooking? Was it like how, how did that, was it always a thing that you were going to do that? Or how did that come about? Caroline: I suppose it was a dream. If I'm totally honest. Loved, I've always loved baking. Um, if, uh, ever I had to go see anybody or go to work, it's always cupcakes. Just cupcakes are my thing. Um, but yeah, always spoke with my Nan. My mum used to do wedding catering when we were little. So I used to watch her. Um, my nephews will kill me for saying it, but they always used to make fairy cakes with me. Um, they're in their twenties now and I can't, they weren't doing that, but yeah, just absolutely loved it. But I've been for years being on classes of baked, you know, with people like John Whaite from the Bake Off. Um, I baked with him and I had to go back again cause I loved it so much, but I've been on loads and loads of classes, um, applied for bake-off and got through fine final 70 a few years ago. It was awesome. But yeah. And now I do this for a living I'm not allowed to apply anymore, even though I do think I'd be awesome. Yeah. Teresa: What happened? Just because it's your business? Caroline: Yeah. Yeah. Teresa: Like home bakers. Caroline: Yes. Yeah. But I've been on saying loads and loads of classes, but just self-taught I suppose. And I own an obscene amount of cookery books, so really, really do. Teresa: Feel like a guilty pleasure. I do love book. Caroline: Yeah, they do. Yeah, they are. Teresa: So you started off doing wedding cakes with the dream of wanting to do classes and the wedding cakes were going well. Caroline: Were again brilliantly. I was jus to have a fantastic year. This year, I had over 40 weddings booked, which was a very, very busy time. Um, but considering. So last, um, last year was my first full year doing it. Um, so yeah, it was supposed to, it's supposed to be such a, such a good year. And I know when, when lockdown started, I spent weeks crying. Oh, What on earth. What do I do? I invested so much into this and yeah, I've just, yeah, it was totally and utterly deflated, b

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business.KEY TAKEAWAYS COVERED IN THE PODCASTReviewing 2020 – what went well? What are you grateful for? What are the positives?What didn’t go so well in 2020?Think about how you feel today – what do you love doing because it feels as easy as breathing? What would you give up or change? What have you moaned about in the last few weeks?Two types of goals – goals for the year (realistic but ambitious) and big amazing goals (if you could dream anything).Think about your ideal day – what would your perfect day be? Dream big! Think big! Let your imagination run wild.When you have written your ideal day - Highlight your wild goals and pick out the parts you need to take steps in order to achieve.Write down 6-10 goals you want to achieve in 2021.As you write your goals, push the number higher than what you first think of – you will stretch yourself further than you ever would.Your goals should be realistic but ambitious.Smarter framework – Specific, Simple, Sensible, Significant.Your goals need to be measurable so you know when you hit it.Your brain doesn’t know the difference between a thought and a memory.Don’t make your goals too easy – they need to challenge you.Set deadlines for your goals.Season of life – sometimes the point in which you are in your life means some things are just not possible at that moment.Think about why your goals are important to you – if it’s not important, we won’t do it.What do I need to get started on a goal? Break your goal down and give each step a deadline to make sure you stay on track for that goal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…By planning and setting your goals, you can stay on track and stay focused in 2021!HIGHLIGHTS YOU SIMPLY CAN’T MISSA few updates for you – 00:40An exciting new course – 07:13Reviewing 2020 – 11:36Planning for 2021 – 16:57LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my academy!My brand new email list courseDownload your workbook!Megan Hyatt Podcast EpisodeMary Hyatt Podcast EpisodeMichael Hyatt Podcast EpisodeMichael Hyatt Full Focus Planner

This week’s Small Business Superstar is Rebecca from Think Social, Be Social.A little bit about Rebecca’s amazing business…Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too.What one marketing thing made a difference to their business? Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s posts, share things to your stories. If you were at a party, you wouldn’t just talk about yourself.What difference did it make to them and their business? Rebecca has never really had to promote her business/services because everyone knows her for doing social media and this has also meant she has regular clients who have been with her from the very start.Where you can find RebeccaWebsite: www.thinksocialbesocial.comFacebook: @thinkSOCIALbeSOCIALInstagram: @thinksocialbesocial Transcript below Hello, and a very warm welcome to this week's episode of the podcast. Well, the second podcast episode this week. So welcome to the Thursday episode. Now we've done one of these forte. So you might be getting used to the format. But let me just explain again, what's going to be happening. So every Thursday I am going to be interviewing an amazing small business superstar who has done something brilliant in their business that we can all look at and we can go, "You know what? I can try that too." And what I've asked them to do is pick one thing that they're good at. Oh, one thing that they did, that was really good. And what kind of results they got. So hopefully you can either give it a go or just think that's cool and it might give you some ideas. So on this week's episode, we have the very lovely Rebecca from think social, be social. Rebecca, welcome to the podcast. Rebecca: Thank you so excited to be here. I listen to your podcast every week. So excited to be on it. It's amazing. Teresa: That is awesome. And do you know what that's like? This is one of the reasons I'm loving this Thursday things so much, is I love the fact that I get the opportunity to bring on, like, you know, you don't need to be the size of Michael Hyatt. You don't need to be the important Bills as well, because as people know the reason why I did this is because we need real marketing by real people so that we can do the same. So, Rebecca, do you want to explain to my audience how you got to do the thing you're doing and what it is you do? Rebecca: Uh, so I had a, another business, uh, children's sports coaching business, which we're still continuing until COVID. Um, and then now I have to stop stopped that. But while I was doing that business, the thing that I really enjoyed was marketing and being on Facebook and, um, people would come to other businesses would come to me and say, "Well, how do I do that? how do I check in here? How do I tag that person?", and, um, and then one day somebody said, "Why aren't you doing this as a job?" And that was my light bulb moment of, Oh my goodness. I could do what I love and get paid for it. Um, and so I immediately started my business thing that almost immediately think social, be social. Um, and here I am now. Teresa: Awesome. So you do social media management for other people? Rebecca: Yes. So it starts off as, um, consultancy that I, again, I teach other small businesses how to be using social media for their business. And then I had several people say, "Actually just do it for me. "So then it became management. And I've got six regular clients, I think have been with me from the, almost the beginning. Um, I do their social media for them every month, but I still love the teaching and the consultancy. And I've just brought in a power hour so that I can still help people as well. Teresa: That's so cool. And I think the other thing that's cool about this is one thing I want people to hear as we're having this discussion is that Rebecca is doing it because she loves it. So like, if you're sat there going, "But I flip and hate the session, you get a bit of my business." That's all right. Like you don't have to love every single thing you do. But obviously you couldn't do the job you do, unless you absolutely love doing it because I have been there and done that and have the hats and it's hard work. Isn't it managing social media for other people? Rebecca: It is. Yeah, because also it changes so much every day. We wake up to new news of what's happening in social media. And if that isn't your thing, then you can't keep up with all of those changes. You know, you're focusing on your business, what you're really good at, and you can't be listening. Like I am all the time listening and learning and researching everything so that I can try and break it down and let other people know in bite-size chunks, how they can put it in their business. 

Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business.KEY TAKEAWAYS COVERED IN THE PODCASTWomen shouldn’t just continuously hustle, we have to do things at a pace that is in alignment with us.It’s okay to go slow because none of us are overnight successes.Sometimes the content we create is not necessarily selling the product we sell, it’s understanding who the person is we are talking to and what they are doing at the time.Never underestimate who is watching you/reading your content.Don’t underestimate the affect you can have on people when you choose to write based on value vs transaction.Human to human marketing is the experience and interaction one faces with a particular brand.Human to human marketing is important because your customers are HUMANS - they want connection and to feel valued. It is also important to be able to stand out – how are you positioning yourself in a place that is so noisy? Finally, emotional motivators drive consumer behaviours and when you drive consumer behaviours, it equals sales and you will become profitable.Conversations = Connections. Connections = Conversions.We need to be having genuine conversations with our consumers.People will forget what you said, forget what you do but they won’t forget how you made them feel.Have conversations to evoke a feeling.When you treat people kindly and add value to their lives first…good things will happen.Your true worth is determined by how much more you give in value than take in payment.Your income is determined by how many people you serve and how well you serve them.Your influence is determined by how abundantly you place other people’s interests first.The most valuable gift you have to offer is yourself.The key to effective giving is to stay open to receiving.We have to appreciate the small stuff.Don’t outsource your inbox – your audience want a reply from you.It’s not just about nurturing people at the beginning of the buying cycle – what about the end?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sprinkling a little kindness and care doesn’t cost you anything, and it goes a long way!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Angela 06:57What is human to human marketing? 18:36Why is human to human marketing important? 19:25Examples of human to human marketing 23:26Loving your audience and creating fans 31:53Human to human marketing online 39:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my academy!Book – The go-giverCheck out Angela’s websiteJoin Angela’s FREE Facebook groupFollow Angela on Instagram and go chat!

This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge.A little bit about Toria’s amazing business…Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a real sense of community. Toria also works closely with local charities to give back and help those who need it.What one marketing thing made a difference to their business? Going live on Facebook! Showing products and more of the boutique. Then a virtual shopping event featuring local artists and all the products available.What difference did it make to them and their business? People interacted and watched all the content. So many orders! Created an income whilst the boutique couldn’t be opened. Took one weeks’ worth of takings in ONE NIGHT!Where you can find ToriaWebsite: wild-iris.co.ukFacebook: @wildirisironbridgeInstagram: @wildirisironbridge Transcript below Hello, and welcome to the very first Thursday, proper Thursday episode. Welcome, welcome, welcome. I'm really excited about this. So I have told you what it's about, but let me just briefly go over what the scenario is here. As I said to you, my little special episode last week, and my small brands that I was tired of seeing lots of examples of marketing that wouldn't necessarily work or worn as realistic to small business owners. And when I talk small business owners, I am one of those small business owners. Like there is a huge percentage of us who were there at that small business level. So I wanted to bring in amazing small business owners who are doing phenomenal things and not like the crazy, amazing stuff, but like just showing up and doing something and it's having an effect in their business. And also I wanted to bring in people who were doing things that I wanted to give you the confidence to do them as well. Now, at the time of me thinking about all this about feeling fed up about all these people going, Hey, I am seven figures in three minutes, blah, blah, blah, blah, blah, rubbish. Um, something else happened in my world and the two things together inspired me for this. So one that happened where I kept getting all these people irritating me. And the second thing that happened was an amazing member of my Academy did a Facebook live and basically blew my mind in terms of what she got and how she came across. That inspired me, that I had to bring her on. And there we go. Out of those two scenarios came this new Thursday episode. So today it is my absolute pleasure. So welcome Toria from mild Iris in Ironbridge. How are you doing Toria? Toria: Not too bad. Thank you. How are you? Teresa: I am really good. I'm very excited about this episode. I am super excited to hear what you did and what results you got. But first, let's start off by you sharing with my audience, who you are, what is it you do, and how you got to do the thing you do. Toria: So I opened Wild Iris boutique in Ironbridge last year, so July, 2019. Um, I've spent about 15 years in retail prior to that working for the big boys started on the shop floor as a sort of part-time job at U-day. Fell in love with sales, worked my way up the ladder, and eventually ended up running, um, the whole retail estate from the operations perspective. And however, after two redundancies in the space of three years, I just decided enough was enough. Um, I, wasn't going to have my heart trampled on again, and I've got that much experience working retail operations. It really gives you a sense of every single aspect of retail. It's one of the few jobs that touches every sector, every section of the sector. Um, so I thought, okay, I'm going to do this on way, and I'm going to try this on my own. And if it fails it fails but I can do this on my own, on my own terms, um, and create something that ticks all my boxes. Teresa: And do you know, let me just pause you there for a second. I have my own business and I know how scary that was. I could not imagine the fear in getting a business that has a building and you have to buy products to put into that building and everything that comes with that, because that feels like way more risk than what I took. You know, because ultimately I just sold my brain and that was as much investment I needed really. Whereas this, for me, this feels really scary. Was it terrifying? Toria: It was beyond terrifying. I was absolutely paralyzed by fear for so long and the whole run-up, you know, I, I, I found out about my redundancy in the April. I didn't leave until the May and I didn't open the boutique until the July. And that period in between was such a roller coaster of emotions. One day I

In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags.KEY TAKEAWAYS COVERED IN THE PODCASTWe do not own our social media following and any of their information – your profile could be taken away at any point.Building your email list also gives you another way to contact your audience.Our audience does not see all of our content on social media.Your email list is one of your biggest assets in your business.People are interested in seeing more if they do join your list.Email lists are a numbers game – the more people you have on your list, the higher the amount of people converting to sales.View your email list as altogether – one list with everyone in.View your email list surrounding the person, rather than the action.You need a level of automation when getting people on your email list.Recommended systems to use - Convertkit, Active Campaign and KajabiA tag is a label – every time your subscribers do something, it automatically gives you a tag.Giving people a tag helps to see what people are interested in and how you can help them.Quality over quantity – filter out those who don’t open your emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You own the information on your email list and nothing can take that away. So, if you don’t already have an email list, you should really start building one!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy is it important to build an email list? 02:25The basics of an email list 06:09Automation in email marketing 09:23Systems you can use for email marketing 11:51Assigning and using tags 13:04LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWork with me - Become a 90 day member!Let me know what you think about my course idea on Instagram or via email.Convert KitActive CampaignKajabiMy launch checklistLeave me a review on iTunes

Today I have a special episode because I wanted to share something exciting coming to my podcast very soon!KEY TAKEAWAYS COVERED IN THE PODCASTThere is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough.I am all for people being successful, but you have to be understanding of when you first get going – it takes a lot of hard work.It’s not always about fame and money, it’s about understanding your business and what you want to achieve but also why you want to be successful.Monday podcasts are not going to change – they will still be interviews and individual episodes where I teach. On a Thursday, I’m adding another episode and I want to interview YOU!I am going to bring on small business owners to talk about the one marketing thing that had a result in their business.I want to focus on real, tangible things you can do in your business.I want to celebrate you, I want to bring you onto the podcast and I want my audience to hear from you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are a small business owner and you would like to be interviewed on my podcast, I want to hear from you! Simply fill out the questionnaire in the link below and we will be in touch.HIGHLIGHTS YOU SIMPLY CAN’T MISSThe problem with the online world right now – 01:34My new podcast series – 07:01LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWant to be on my podcast? If you are a small business owner, I want to hear from you!

In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for business owners, and how to keep showing up.KEY TAKEAWAYS COVERED IN THE PODCASTSometimes you have to let one side of your business decrease slightly so you have more time to start something different, like an online business.Video is so valuable in your business – you can show your audience so much more of you.You have to be consistent on YouTube and show up regularly.YouTube is an incredible shop window to position yourself in front of your audience.You have to keep practising with video to get it right.Don’t worry if your videos only get a handful of views – each time you do it you will be more confident.Think about what your audience will like to see, what pains do they have? Answer what they are struggling with.You can create videos in batches to help you be more consistent on YouTube.YouTube is a marathon, not a sprint.The suggested videos section of YouTube is a lot easier to get into than the first page of google.You can really connect with brands you are familiar with on YouTube.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Video is a very powerful tool when it comes to showing your audience who you are and more of your business, so make sure you are using it!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Adrian – 06:35Taking your business online – 10:55Adrian’s photography business – 14:30Marketing your business through video – 16:45Adrian’s ecamm academy – 24:45Working with family in business – 32:00Using YouTube for business – 40:10Should I be on YouTube? – 48:33LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Check out Adrian’s YouTube channelFollow Adrian on InstagramCheck out Adrian’s Academies!Want the transcript? click here!

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is more personal and aspirational so your content may be different on this platform.There are two places you can post on Instagram – your feed and your story.Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to.Your Instagram feed is your highlight reel.Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you.You can separate your content into different categories on Instagram.Choose categories that sum you up and also what your community will enjoy.When you know your categories, you can start to batch your content so you have a bank of images to use.Your Instagram captions should be helpful and informative.Give people a reason to respond to your Instagram posts. Ask a question or start a conversation.Make sure your caption explains who you are or what you do – it should tell your followers more about who you are.Think about the story you want to tell for each of your posts on Instagram. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it. HIGHLIGHTS YOU SIMPLY CAN’T MISS Instagram content – 07:00Content categories on Instagram – 11:00Instagram captions that engage your audience – 24:52A quick recap – 30:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join the waitlist for my academy!Come over and follow me on Instagram Transcript below Hey there, how are you doing this week. Okay. Now we haven't had an interview for a couple of weeks and I'm afraid we're not having one this week either because I got so kind of, um, into the conversation about content creation and how I do it and what we do and all that sort of thing. And we've had some really good feedback from last week, from the episode that talks about general content creation and how I stay consistent that I wanted to talk to you about Instagram and how I do that, because as I mentioned to you last week, I do that a bit different. So that's the reason why I've chosen not to do an interview again this week, because I wanted to finish off that kind of story of where we were and helping you focus on Instagram this week. The alpha reason I haven't got an interview for you is because in all honesty, I've really struggled finding some right people and some good people to come on the podcast.Now, as you know, I get lots of requests, which is lovely when you've had a podcast. Now, as long as I have 140 something episodes, and I've had some pretty amazing people on it means that people come to you and go, "Can I come on your podcast?" But the truth is, I am so tired of having people come to me going, "I can help your business, help your audience, learn how to make a million dollars in five minutes." And I'm just like, no, I don't think so because I'm getting a little bit tired of these crazy claims that people are making in terms of online marketing and the online marketing space. Now I've given this a lot of thought over the last couple of days, it really has been bothering me from a, am I being as authentic and credible as I should be being, which I hope the answer is yes. I'm positive the answer is yes. I am being very honest as I always am. And I think I've always been really realistic. Like, don't get me wrong. There are really amazing successful people who are doing this and doing it well, but it wasn't easy and it wasn't quick and it wasn't simple. So. I think for me, I try and be like, provide you with the motivation and the inspiration, and I want to be inspired and motivated. However, I'm also really aware that this is a lot of hard work and not everyone is going to make it. Not everyone is going to have the million dollar online business. So anyway, I'm getting completely fed up, seeing these things coming to me, I'm getting so fed up of someone, applying to come on the podcast. I then spend some time I go through, I look at them. All I see is absolute rubbish. So I've been really, really picky about who's coming on and that's kind of given me a bit of a block in terms of getting people on. However, I have a number of really good episodes lined up for you guys. Don't worry. You don't have to keep listening to me drone on and on, on my own, but I have some really good episodes lined up some great peoples, a few different things that, you know, trying something new on one thing. And, and then I've come up with a new idea, which I'm not going to tell you about it at this point, but it is to do the podcast and I h

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management.KEY TAKEAWAYS COVERED IN THE PODCASTIn an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you.It is better to have something go out than nothing at all.You do not have to be on every single platform – pick your favourites!Curated content is usually an image created in Canva or photoshop which can then be used on social media.The three main buckets of content are; entertain, educate and call to action.Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products).Schedule each of your categories to be posted 2 or 3 times each week.Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted.Decide on your publishing schedule – plan out your week with different content categories.Organic reach on social media is really low which means very few people will actually see every single piece of content you post.Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look.HIGHLIGHTS YOU SIMPLY CAN’T MISSManaging each social media platform – 04:32Creating content – 11:11Creating a specific look for your content – 19:04Using Agorapulse for your content – 20:20Creating a content structure – 28:49LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Get Agorapulse FREE for two monthsListen to my podcast episode about lead magnets Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're having a great week. So it's really funny, actually I feel like I'm winding up for the end of the year already, which is insane because as I record this. It's literally coming towards the end of October. We have two whole months still to go. But I think one of the reasons I'm thinking this is because one I've just closed the cart on the Academy so and no one else can join. So I, haven't got to think about that at the moment. Um, two all the activities are planned out for the rest of the year in the Academy. So I know what's happening there. And three I'm organizing our one day event, which is all about planning for next year. So. I decided that this week I wouldn't give you an interview. I would kind of follow on from last week's episode. If you didn't catch it, it was all about the systems and tools I use in my business that helped me save time, save money, and make me generally more efficient. And I told you about loads of different tools, I told you about Kajabi. And I told you about Loom and I told you about Trello and loads of different things. But one of the tools I did mention, and I said, actually, I think I'm going to record an episode about it. So this is that episode I talked about using Agorapulse. And also I gave you an offer where you can get two months free of Agorapulse. If you sign up using my special link. And I will put that in the show notes. So. I wanted to talk about now, just so you know, you don't have to use Agorapulse for the stuff I'm going to tell you. This is how I do it. And I happen to use Agorapulse to do the scheduling. However, what I'm going to be teaching you in today's podcast. Is the strategy behind how I stay consistent, how I put very content out there, how I plan my content so that I'm not having to do it on the fly and how I manage my own social media. And if you follow me on any of the platforms, you know, I post a lot, you know, that on Twitter, I'm probably averaging between, I dunno, five and seven tweets a day on, on Facebook I'm probably doing like two LinkedIn, probably two a day. And then Insta, I treat a bit differently and I will tell you about how I treat that, but I wanted to talk to you about how basically I work that out. Now I have done an episode on this before, but not as specific in terms of this is my routine. This is exactly what I do in my business. So, hopefully this is going to be a great one for you. There's lots of good content ideas in here. There's lots of good strategies in terms of how to save your time. Now, first off, I want to start by saying I wasn't always like this. I have gone through that many different scheduling tools, different strategies, dif

In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar.KEY TAKEAWAYS COVERED IN THE PODCASTZapier is a system that gets one system to talk to another system and makes a task happen.Kajabi allows you to have everything all in one place and build automation.Agorapulse allows you to separate your content into lots of categories and reshare your content.I use captivate to host my podcast and adobe auditions to record.Systems such as Ecam, Live, Evernote, Zoom and Dropbox are great for webinars and Facebook lives.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Systems can really help you save time and build automation into your business so you can focus on other tasks!HIGHLIGHTS YOU SIMPLY CAN’T MISSThe system that does everything – Kajabi – 02:40Scheduling content – Agorapulse – 08:40Hosting a podcast – Captivate – 12:50Designing elements – Canva – 13:35Managing your team – Trello, Loom and Slack – 16:05Recording a podcast – Adobe Auditions 19:30Webinars & Facebook lives – Ecamm Live – 19:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!KajabiZapierAgorapulse – Get 2 months free!CaptivatePodcast with the owner of Captivate – Mark AsquithCanvaTrelloLoomSlackEcamm LiveDropboxEvernoteZoomWant the transcript – click here!

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. KEY TAKEAWAYS COVERED IN THE PODCASTJust because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it.It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you.You can be confident in what you sell but not feel confident in selling it.Sales isn’t something you do to someone, it’s something you do with someone.Think about selling as issuing invitations.You have to tell people about your product or service for them to buy it.Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not.Talk about what is possible for people and be honest about what they are going to have to do to get results.Create curiosity – plant seeds when you talk about what you do.Don’t assume people will not want to buy because they can’t afford it – you never know!Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer.When you ask a question online, this can give you an opportunity to create curiosity.Talk about your prices as though you are telling them what time it is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Nikki – 09:20Selling your own service or product – 12:40The language of selling – 18:30The selling staircase and how to use it – 31:17How to sell online – 55:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELast chance to join my academy!Check Nikki out!Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How are you? Okay, I'm just going to jump straight in and start telling you stuff. So the first thing I need to tell you is that I am closing the doors to the Academy. Now I made this decision a little while back that basically I have a cart open scenario, which basically means you can join the Academy whenever you want. So it's constantly open. People can come and join at any point. And that's what had cart open scenario basically is. But I've decided to close the cart as of Sunday, the 25th of October. And no one will be able to join after that date. And the reason I've decided to close the cart is mainly because one, I don't want to feel like I'm selling all the time and two, because I have a very exciting online event that is going to be happening on November the 19th, I have to check the date on November the 19th in the group only available for Academy members. So there's a couple of things here. First, if you haven't been sat on the fence, I want you to jump straight off it and straight over to teresaheathwareing.com/academy. And I want you to join us there on that page. Now, what will happen when you join the Academy is you will get an email from me going, "yay this is brilliant." And then you will immediately get access to a few different things. The first thing you'll get access to is the actual Academy, and this is hosted on its own site. You get to go in, there's all the courses in there. So everything I've ever done from a cost point of view and it's loads. So it starts with the basics, like how do you know who your perfect customer is? And it then goes on to things like, um, getting seen. So Instagram, Instagram stories, Facebook. We're going to be having a LinkedIn course coming in early on in November, we've got a course on YouTube. We've got a course on how to do blogs. We've got a course on Facebook advertising. What lead magnets are. We've got a whole course on a sales page and how to create a sales page. So there's so much good stuff in there. So that alone is worth way more than the monthly amount. So that's what you get access to first. You also then get access to my amazing community through our Facebook group, a private Facebook group, just for us and you know what they are amazing. I love, love, love the members so much. They are so supportive. They are so encouraging. We've just finished an amazing Instagram challenge. We do challenges in there as well. And on this Instagram challenge, every one of them saw a big shift in engagement. And followers because we did this challenge together. I gave them specific things to do. So we do challenges in there. We also do quarterly accountability kind of actions. So they set some goals for the quarter. They give them some actions and I keep them accountable. But the one reason you really want to get in now before the doors shut is that

In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you.KEY TAKEAWAYS COVERED IN THE PODCASTA mentor can be someone who doesn’t even know they are your mentor.A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business.A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you.A mentor should also have similar values to you that resonate with you.Your mentor should make you think – “This is possible”.Your mentor may change throughout your career as you grow and change.Follow people and watch their content to see if you resonate with them and feel inspired by them.Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you.If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business.You don’t have to join memberships or buy courses, but it may really help.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you like what someone does and how they do it, join their online program or membership so you can get even more from them.HIGHLIGHTS YOU SIMPLY CAN’T MISSSome exciting updates – 00:52What is a mentor? – 09:14How to find a mentor – 23:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFREE training – 5 easy steps to market your business without feeling confused or overwhelmed.Join my academy!Want the transcript – click here

In this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people.It takes a long time to get your product/service right, it is not just an overnight process.You may have to go back to the drawing board numerous times before you perfect your product.Listen to feedback and what your customers say to make sure your product is right.You have to keep going and push through the hard parts.It is important to know which phase of your business you are at.Understand who you are and what you stand for in your brand.You have to know who your target customer is so you can speak to them through your marketing and online presence.You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process.Your fortune is in your follow up – repeat purchases are very profitable.In order to get yourself out of your business, you’re going to need to hire.It takes a lot of work to run a successful business.You have to learn, develop and change through your life to progress.Action creates clarity and action cures fear.If results don’t happen, take it as a learning opportunity.You may fail at first, it is natural.Look at which areas are draining you as an entrepreneur – those are things you want to eliminate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Jamie – 08:09Following your business dream – 11:20Starting a business – 15:53Buying patterns of customers – 26:40Replacing yourself in your business – 28:18Believing in yourself as an entrepreneur – 35:52Hitting 8 figures in business – 38:40Growing and running a successful business – 44:35LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESign up for my FREE training – How to successfully market your small business.Check out MIG LivingTranscript below Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast. Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview for you, but before we get going, and I tell you about that, I want to tell you about a new free training that I am going to be doing. Which if you followed me for a while, if you've been on any of my master classes or webinars, you know, I love this stuff. I get very excited. I take a huge amount of energy from it, and I love the question and answer a bit at the end. So for me, any kind of free training, any webinar, any master class whatever we wanna call it, it's effectively the same thing. The thing I love the most is the fact that you get to ask me a question about your business. Cause I find it fascinating seriously. I've worked with some amazing, crazy, brilliant, wonderful businesses over the many years in marketing. And I just love hearing about people's businesses and what they do and how they do it and why they do it. So for me, that's the best bit. And also that's like again, when my brain comes live is in the fact that I have to think fast and I have to come up with ideas quickly. And I think my brain quite likes that. So I am running a free training, which is going to be the five things that you must know to successfully market your small business and get more customers. That isn't the most catchy subject title in the world. However, I might have tweaked it by the time that this episode actually comes out. Cause I was always, I'm a little bit of ahead. So that's what it's basically going to be about. I'm going to tell you the five things that you need to know and be doing in your business in order to really successfully market your small business. And these aren't going to be crazy, amazing. Hire a marketing team. If only these are gonna be things that you can do. And again, if you've ever

This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them.KEY TAKEAWAYS COVERED IN THE PODCASTIt is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much.See what your competitors are doing – this will help you judge where you need to be.Think about what makes you different and why people will come to you.What can you offer that your competitors don’t have?As your credibility grows, your prices should increase.You can grow your credibility by getting in front of other people’s audiences.Investing in yourself with time and money builds on your experience and confidence in charging more.People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere.You need a significant price difference for each service level you offer so it makes sense to the customer.Reward loyalty with existing customers – you don’t have to change their prices.Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it.Not everyone will be able to afford your prices, but that’s okay, there will be others who will.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!HIGHLIGHTS YOU SIMPLY CAN’T MISSLooking at your competitors pricing – 07:07Gauging your pricing based on credibility – 09:10Have confidence in your pricing – 15:55Pricing structures – 19:00Putting your prices up – 22:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my Instagram challenge in the academy!Getting yourself in front of other people’s audiences podcastTranscript below Hello and a really warm welcome to this week's episode of the podcast. How the devil are you? I am good. I've had a busy week and I'm still trying to catch up. Isn't it funny? Like when you, when you get out of a habit of doing something, the work it takes to get you back into that habit. So obviously if you listen to the podcast, regularly, you know, that, you know, a few months back, I had really tricky few months with my mum passing away and, um, I was in hospital. I had an operation, emergency operation. Anyway, and all that had a huge impact on how far ahead I was with my content. So normally I like to batch, normally I like to be ahead and obviously because of everything that went on, I couldn't. So. I got not behind. I've always managed to produce the podcast and have it out for the right day. However, I normally liked to be much more ahead of time and I haven't been, so that's really bothered me, but it's taking so much work to get back into that habit of basically making sure I am really ahead. So my team are doing an amazing job of keeping up with me in the sense of, I might be a little bit late passing everything over to them and they work super fascinated, which is amazing. But yeah, I'm hoping to get back into it, but it is interesting isn't it? But it just. It's so tricky to get back into that good habit. The other thing I need to get back into the habit of is knowing what content I'm putting out. Because again, sometimes like today I've sat down to come and do this episode and I'm like, "What am I gonna talk about?", whereas normally I'm much more planned ahead than that. So again, I need to work on that. And it's weird you know, when I'm in the Academy and someone asks me a question and they'll say, you know, "Teresa, what should I do about this? Or how do I do this?" Like, my brain just goes, kicks into action and then pulls everything out of it. And it just gives them all the answers. And it's great. But sometimes we sit here and I don't know about you and I'm sure everyone's the same. You sit here and, you know, you know, so much stuff, but when you're thinking, what am I going to say in today's blog? Or what am I going to talk about in today's podcast? Your mind goes blank and you're literally sat there, like, "I'm not even entirely sure. Like, do I know anything?". So anyway, I need to get back into both of those good habits and start just becoming a bit more organized. Cause the only thing affects is how much time I take to do things. So the other thing I wanted to tell you about before I get on with today's episode is we are going to be running an Instagram challenge, a five day Instagram challenge in the Academy. So I had this idea and I put it in the group and I was completely inundated with requests of, "Yes, please. Yes, please do this." So what I've decided is that, on the week commencing the 5th of October, I had to look at my planner then I've been doing lots of planning today as well. I'm going to be doing an Instagram challenge in the Academy.&nbs

In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple.Send cold audiences to a sales page with all the information they will need.Price qualify to eliminate people who are not your target audience.Tell people who you are and what you do, don’t make it too salesy.It’s okay to put people off your service if they are not the right match for you.Don’t be afraid to have boundaries with your lead generation.Decide what your non-negotiables are - You are the business owner, it is your business.Show your potential customers your credibility, your personality and also your vulnerability.Talk about your story and the lessons you have learnt along the way – relatable to others.We need to build connections.Remarketing to a small audience isn’t too expensive.You don’t have to add value every time you post, you can also talk about you and what you do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27Support for domestic violence – 16:20Ad funnels explained – 25:00Setting boundaries in your business – 32:45Email marketing to a cold audience – 44:15Remarketing – 58:50Example ad content – 01:04:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my mailing listCheck Jennifer out!Transcript Below Teresa: Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I, I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it. And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of lead magnet way and loving them with emails and talking about the customer, not about yourself. And that's the way, obviously I tend to work, but I love it when someone shows me something different or does something different and what I love even more is that she's got results to prove it. So what I think you're going to get from this episode is that. It's not a one size fits all it never, ever is. In fact, if you're on my email list, you know, I had a little rant about this, not so long ago in the fact of. It really bothers me when someone is an expert because they got good at that one thing, like, say for instance, it's like someone who just does Instagram and teaches Instagram, cause their own account was really successful and it's like, that's cool. That's brilliant. And if you wanted to be just like them in their industry with their customers, they are the perfect person to teach you that. However, if you're in a different industry, different customers, different business, then. Who says that's going to work. So the one size fits all is really kind of. It does frustrate me in the sense of, I have got like a whole host of tools and tactics and strategies, but I have used for years on different things. And some things are work really well and others not so much. And what we talk about in this episode is her strategies and her tactics are very much geared to people who run marketing agencies, freelance consultants, those sorts of people who are trying to get clie

In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else.KEY TAKEAWAYS COVERED IN THE PODCASTGrowing a business is a numbers game – you need to get more people to know who you are and look at what you do.The more people that know about you, the more potential customers.If you can get in front of someone else’s audience, you can promote who you are and what you do.You can help other people serve their audience through your expertise.This is a collaboration so you add value to them and their audience in return for exposure to their audience.Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews.Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no!If someone says no, ask for feedback.Set your goal as being a number of people you approach instead of the number of yes’s you get.Make a commitment every month to ask X amount of people.Try to pick people who serve the same audience you serve.Make sure you can add value to their audience – it has to be a good fit.Do your homework before approaching someone.Don’t let the size of someone’s audience put you off asking.Prepare a bio and headshot to send when they say yes.Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them.Promote all guest appearances on your own social media – this shows a lot to future people you work with.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It will take time, you may get some rejections, but the more you do it, the more it will happen!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy it is important to get in front of other people’s audiences – 04:51Ways to get in front of other people’s audiences – 07:40Getting over the fear – 09:57The process – 17:46LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeApply to be on my podcastDM me on InstagramWant the transcript – click here

In this week’s episode, I have the lovely Amanda Jane Daley who is a leading business mentor for health coaches worldwide. We talk about how Amanda excelled her business in 12 months, why money mindset is so important and using Instagram to grow your business.KEY TAKEAWAYS COVERED IN THE PODCASTThe more you put into your business, the more you get out.Sometimes it takes 2-3 years of learning before you start to see any difference.Deciding you are going to do something and just doing it will get you results.You have to have the confidence to invest in coaching, mentoring, your team and Facebook ads to get better results.Money mindset is what we believe around money.Every time you expand your view, ask yourself – is this true?An Olympic athlete doesn’t just wake up and win an Olympic Gold medal – they have to put the hard work in that no one sees.Money comes for a purpose.You can use Instagram to really tell a story and show your audience your journey.You need to tell people what you do and what you sell often on Instagram.Use Instagram to start conversations and build genuine connections.Make sure you are using Instagram DMs to speak directly with your audience and build relationships.You can reach anyone on Instagram, you can get to know people and build partnerships.Sharing other people’s posts on Instagram is a great opportunity to get in front of other people’s audiences.Tag other accounts on your Instagram stories and posts to gain exposure to potential new clients.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are serious about growing your business, don’t just think about all the things you need to do, start doing them! Until you start to action these tasks, you won’t see any results.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Amanda – 09:50Going from $35,000 to $330,000 in a year – 17:23Money Mindset – 29:10Using Instagram to grow your online business – 39:153 mistakes people make on Instagram – 41:08LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeAmanda Jane Daley WebsiteAmanda’s Challenge?Amanda’s Money Mindset Book List:Love Money, Money Loves You – Sarah McCrumThe Game of Life & How to Play It – Florence Scovel-ShinnThe Science of Getting Rich – Wallace WattlesThink Grow Rich – Napoleon HillThe Spiritual Guide to Attracting Prosperity – Carolyn BoyesHow to be Wildly Wealthy Fast – Sandy ForesterLeveraging the Universe – Mike DooleyThe Law of Divine Compensation – Marianne WilliamsonWorthy: Boost Your Self-Worth to Grow Your Net Worth – Nancy LevinSuper Rich – Russell SimmonsSecrets of the Millionaire Minds – T. Harv EkerWant the transcript – click here

This week’s episode is all about getting stuff done! I will be sharing with you planning, productivity and getting into a routine so that you work more efficiently and get more done!KEY TAKEAWAYS COVERED IN THE PODCASTNot every tool or technique will work for you, you have to find which one suits you best.Having a routine to your day really helps in terms of productivity.It is good to review your previous week so you can see what you achieved and what you can improve.The best thing to do is to be honest with yourself and hold yourself accountable.Be realistic about what you can achieve in your week, considering how much time you actually have.Planning your week ahead will help you to set realistic goals.Set your intentions for the day when you wake up.Try to think about your long term goals and envisage them.Journaling is great for thinking about how you feel and looking at it in a different way.A morning ritual is something you do before starting work.Try to plan out your day in 30 minute or hourly slots – be realistic.One touch process – if you pick something up, you don’t put it down until you have dealt with it.Try to put your phone on silent and be strict with yourself so you don’t get distracted.Batch your content so you are focused on one thing at a time – your headspace will work better.Start your next day’s “to do” list the day before.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It does feel as though the majority of this year has been a little written off, but that doesn’t mean we have to write off the next few months. We just need to get back on it, get focused again and get this work done!HIGHLIGHTS YOU SIMPLY CAN’T MISSGetting ready for the week ahead – 07:25Setting your big 3 goals for the week – 11:57Planning your day – 15:16LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMichael HyattMichael Hyatt’s Full Focus Planner5am Club BookMiracle Morning BookMorning Routine PodcastMary Hyatt YouTube for MeditationWant the transcript – click here!

In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers.KEY TAKEAWAYS COVERED IN THE PODCASTYour website is your digital shop front.Don’t just rely on social media for your business, you need to utilise your website too.By having a website, you can attract customers from Google.Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy.Writing about ourselves is difficult, so it may be worth hiring a copywriter.Before working with a website creator, try to collate all the content so they can understand what you want to include on your website.Your website needs to incorporate your target customer, as well as you and your brand.Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience.Give your audience a free opt in to grow your mailing list – share on your website to promote them.Add your awards, badges and social proof to your website – this builds trust.Make sure you include some testimonials on your website – this increases trust and customer belief in you.Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins.Show examples of your work on your website – give customers an idea of the amazing stuff you have done.Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about.‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Ben 09:02Do I need a website? 09:37Brand disconnect 12:28The process of working with a website creator 18:35Working with WordPress 29:20Benefits of hiring a website creator 30:12The 90 day programme – Ben’s experience 39:05Website tips for converting your audience to customers 42:58LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEReview my podcastBen’s WebsiteWinning website formula that converts your audience in to customers download90 Day Full Focus AcademyMy Brand New Website!Elementor ProSales Page DownloadTranscript below Hello and welcome to this week's episode of the podcast. How are you doing on this very fine day? You know what you think at episode 132, having done this once or twice before that I would have the intro. So totally so not now, but I totally don't. Every time I start, this is about the fourth attempt I've made at doing this intro because it's really weird, but I hate doing that first bit. And then once I start and start talking, that's it. Then I can talk with Britain, not a problem, but yeah, that first bit always gets me. So couple of things I need to update you on. First thing is. And I don't ask very often and I'm hoping you'll be very kind to me. That's I'm just going to ask you straight out. If you haven't yet reviewed the podcast or subscribed, or it's your first time, then please, please, please. Could you go over to iTunes? And what you have to do is you have to find the podcast either by my name or Marketing That Converts. You click on the podcast and they have to scroll to the bottom of that page on your phone. And then that's where the reviews will be. And you hit five stars and then you add a comment and you write what you think of the podcast. I'd be so very grateful if you did that. Had a dream last night, actually that someone gave me a one star. And I think it was because I gave a wine a one star and the owner came back to ask me, why would you have felt really bad about it actually, but I just didn't like it. Anyway um, maybe I have another one star in the podcast I need to check mine. But yes, if you wouldn't mind, that would be amazing only because obviously the promotion of the podcast is actually a really hard thing to promote as in, a podcast is like not an easy thing to advertise and get people immediately signing up and listening. So the reviews really help my rankings and obviously the rankings help when people are looking for a marketing podcast. So if you do enjoy it and you don't mind spending three minutes today doing something for me. I would appreciate that. So very, very much. Thank you. Okay. The next update, before we get on today's interview, which is good one, um, is that my 90 day program is reopening in September. Now, if you don't know what the 90 day program is, let me explain. So the 90 day program is for very go getting ambitious entrepreneurs, business owners that want to take their busin

In this week’s episode I want to talk to you about outsourcing and bringing on a virtual assistant. I’m going to tell you all the benefits of bringing on a virtual assistant, and how it will actually make you more money.KEY TAKEAWAYS COVERED IN THE PODCASTIf you are doing a task in your business more than twice, you shouldn’t be doing it.Every time you are doing a task that you don’t have to do in your business, you are paying your hourly rate.If a task is not your zone of genius or it is a process, you don’t have to do it!You do not have to do everything in your business.In the UK, you can expect to pay anything from £25-£40 per hour for a VA depending on experience. In the Philippines, you can expect to pay between $5-$15 per hour.You don’t have to have a full time VA, they can do as many hours as you need.VAs can get things done so much quicker than you can.Different people can do different things, no one can do absolutely everything.You have to make sure you are managing your team and giving them enough work to do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You do not have to do EVERYTHING in your business, you can outsource it. Whilst they are doing those tasks, you can focus on the things that only you can do.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a virtual assistant? 05:00You do not have to do everything! 05:35My VA experience 12:00Hiring a Filipino VA 13:42The cost of hiring a VA 19:20Working with a VA 23:56LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEBen Bellamy Katie Podcast EpisodePhilippines Online JobsSlackLoomTranscript below Hi and welcome to this week's episode of the podcast. How are you doing? So I just want you to pitch it for a second. I'm sat in my office, windows open. I've got a fan that blaring at my feet. I'm hoping you can't hear that too much. And I'm slowly melting. Now I am really not one to complain about the weather, but I just really struggle when it's humid. I love the heat. I don't like sitting in my office melting and slowly my makeup falling off my face because it's so warm. So that's where I am today. Recording this podcast episode. And I'm recording it late again. The team are so very kind and gracious to me because obviously these last few weeks have been somewhat crazy and hectic, and I am still only just getting back into the swing of things. But the other thing that's happened is obviously when mum was poorly and died and obviously I'm seeing my dad an awful lot, make sure he's okay. I was basically putting everything on hold. So there was calls. I should have done interviews. I should have done me being interviewed and all these various things. And now of course, I've pushed them all back and they're all in my diary at once. So my days, are crazy busy as well as I've literally just come back from seeing my dad just to make sure he's all good. So it has been a little bit of a busy few weeks, but I'm hoping now to get ahead, which would be good. However, during this crazy time, something kind of cool has finished. A project has finished for us here. And that is my new website. Now I am a huge advocate of you still having a website it's still really, really important. And next week, we've got an interview where we talk about websites and we talk about some of the things that you want to do to ensure, to convert people when they're on your site. But I'm a huge advocate for it. And I've always had someone do my website for me, because as you will know, I am not that techie. So a website is definitely not something I would do for fun. So I've been working with the very lovely Ben Bellamy and he has created me a beautiful site, which I love, and I've done lots of different things to this site. So for instance, my speaker page goes into loads of detail of my, about page is my story now. Um, so if you didn't know my story, then you'll get to hear that. And there's lots of, kind of, um. There's lots of like little features and things that I didn't have before. So I'm really pleased with it. I love it. Please do go check it out. I'd love to hear what you think. So that would be fab. Okay. So that's pretty cool. We got that done. Cause it didn't feel like I was going to get that done that while everything else was going on. And actually this is kind of like a good, a good time to talk about today's topic. Because as I said, I got someone else to do my site. Because I do not have the skills and yes, I could learn them because we're in a world where we have Google and it can teach us anything. However, I don't have the time or the inclination to do either of those things. So it made perfect sense for me to outsource that. To pay someone who does know what they're talking about. Do know what they're doing and get them to do the work that I would take forever to do, and it probably would have been dreadful. And that's what I want to talk to you about today. I want to talk to you about outsourcing and in particular, talk to you about bringing on a virtual assistan

This week’s episode I have an interview with the lovely Sonia Thompson who is a customer experience strategist and consultant and CEO of Thompson Media Group. We are going to be talking all about the Black Lives Matter movement and how we can ensure we are doing everything we can in our business marketing to be inclusive.  KEY TAKEAWAYS COVERED IN THE PODCASTAs much as we focus on speaking to the right person, we also need to make sure we are not putting anyone off as well.Ask yourself: Am I being inclusive to everyone this is suitable for?You can’t serve everyone, but you need to be intentional about who you want to serve and who you don’t.Create an inclusive environment where customers who do have special requirements don’t feel they have to ask and stand out.It is sometimes worse to not say anything or acknowledge something is happening.It is better to be the business that acknowledges something is going on, that the one that says nothing.If you make a statement, it needs to relate to your value and how your business operates. You need to really truly believe in what you are saying.It’s ok if you haven’t got it right in the past, just acknowledge this and how you are going to move forward.It is important to have conversations with people if you don’t understand something due to never experiencing it.Diversify your circle of influence – Make sure the voices you are listening to are all different to give you a broader view of the world.Re-evaluate your customer avatar – If you limit and define your avatar, you could be leaving out a big group of people who may have the same pain points and needs.Commit to representation – Your customers need to see themselves and who they aspire to be in your marketing and business.Make cultural intelligence a priority – If you don’t have an understanding or appreciation for other cultures, it can be very easy to say the wrong thing and potentially offend.Take an audit of your customer experience – Go through your customer journey and think about the signals you want to send out.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is better to try and potentially get it wrong, rather than say nothing at all. This isn’t just for now, this is an ongoing problem that needs to be addressed and things need to change.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sonia – 07:01Being Inclusive in Marketing – 10:22The Inclusivity Spectrum – 14:20Mistakes We Can Learn From – 19:205 Steps to a More Inclusive Business – 27:50LINKS TO RESOURCES MENTIONED IN TODAYS EPISODESonia's siteLinkedInFreebieTranscript below Hello and welcome back to this week's episode of the podcast. How are you doing? So thank you so much, firstly, for all the lovely comments and DMs and things after last week's episode, it was a slightly odd episode. Uh, I am very happy to say that I am much more on the mend and have enjoyed being back in the swing of things of work, which is lovely. And I know it seems like, I dunno, is it sad or is it, you know, not good for me? And people will be like, "Oh, you should be resting." But the fact is I love work. It makes me truly happy. So actually I am more than happy to be back. I'm more than happy to be sat at my desk, which I enjoy very much. Maybe I should get a hobby. Um, anyway, this week we have great episode and I don't mind telling you that I was a bit nervous about doing this episode. So obviously you'll be aware that some months back there was a awful lot of press and news around the black lives matter movements. And there was a big thing on social media putting up black squares and people sort of commenting things. And if I'm totally honest, there was a real nervousness around it in terms of what people were saying and doing, and were they doing the right thing or not doing the right thing? And I have to say I was one of those people that was also really nervous. I didn't want to make a mistake and I didn't want to do something that potentially could be seen the wrong way or, or not do something. And it was a really, really tricky situation to get right. But I knew that I had not educated myself enough. I knew that I had not surrounded myself enough in this situation, in, in the circle of friends, in various different things. And that I had to change that and that I had to make a conscious effort to ensure that I understood what was going on. So obviously I did things in my personal life where I watch things on Netflix and I read things. And, and to be honest, I didn't post these on social media because I didn't, it again, it's really tricky cause I didn't want it to look like, look, "I'm just watching this thing and reading this thing because of social media and now I've ticked this box." I really didn't want it to be like that. So I didn't say that I'd been educating myself, but I was educating myself. And then I was very keen looking inwardly at my own business that actually I need to make some changes in my business as well. And in terms of

This week’s episode is a little different to usual. I wanted to give you all a little update on what has been going on and some of the lessons I have taken from this situation. It is only a short one this week but I am going to rest up and be back next week. KEY TAKEAWAYS COVERED IN THE PODCASTAt some point in our lives, we will all have things happen that are beyond our control and we have to deal with, and it’s ok to stop and take in what has happened.Sometimes we have to listen to our bodies and rest when we need to take time off.Your health should be a priority.When something bad happens, the only thing we can do is change how we react to it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Life sometimes throws things your way that you can’t control, and unfortunately we all have to go through hard times and things that feel very unfair in our lives. The important thing is to remember that it is ok to take a break and listen to your body, your health has to be a priority and everyone will understand.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat’s been going on? 01:06Dealing with bad situations 04:03A lesson to takeaway 06:58Transcript below Welcome to this week's episode of the podcast. Now I need to warn you straight off. This is probably going to be the shortest ever episode that I've done. But when I started this podcast, I made a commitment to show up in your ears every single week, regardless of what had happened, regardless of how much work I have on. Because when you create content for people, when you want to help people through content, that's what you do. You make a commitment and you show up. What’s been going on? So when life gets a little bit busy and a little bit in the way, sometimes that can be a really tricky thing to do. And honestly, to say that life has got in the way over these past couple of weeks is a little bit of an understatement. So to kind of frame this, I, I wrote an email a couple of days ago to someone cause I had to rearrange something.I'd made a commitment to record for inbound. I'm speaking at inbound this year and they'd had a delay from me anyway, getting the stuff from me cause because of stuff I'm going to talk about in a sec, but they'd already had this one delay and then I've been booked into record my, my session. And I had to email them and basically say, I'm so sorry, but something else has happened. And as I wrote the email for the first time in forever, I felt like I was one of those kids at school who was just making stuff up and you're like, Oh yeah, you couldn't get your homework in because of what reason now? Oh, whatever. Yeah. I believe you. Because honestly these last few weeks in my life it's felt like that a little bit. So these are all personal reasons and maybe this episode might be a little bit too much information. So I hope not.But I mentioned last week that my mum had passed away. So about five, six weeks ago, we were given the diagnosis that she had got terminal cancer and completely out of nowhere, she just got poorly and passed away, which was a awful and you know, obviously kind of life changing experience. And then about a week into her, once she passed, we were helping my dad and, and running around and doing everything. And my sister and I. I'm one of three sisters, but my, my sister and I are probably both Enneagram threes and we jump into action and we've been doing all the organising and sorting everything out for the funeral and, and organising everything. And about a week into doing that, I then felt really unwell on Sunday night. And I'm recording this on Thursday right before you're listening on the Monday.Um, so I'm really up against it, but it felt really weird on Sunday night. Anyway, got a very long story short ended up in hospital. Thank goodness for the British NHS. And I was given some tests and checks and it appeared, I'd got an acute apendicitis. So the same day, the Monday morning I was in hospital and then operated on and it's Thursday and I'm home. I got home yesterday and I'm recovering. And honestly it feels like, and I've made this stuff up. Like first your mom dies. Well, first she gets diagnosed. Then she passed away. Then you end up in hospital. It's like, how many more things can you be making up? And can I like, can I just say that one recording this episode is really awkward because I want to do it. I want to record an episode, but I know I needed to do something quickly because obviously I should be resting. Dealing with bad situations But secondly, I don't know about anybody else, but ever since working in corporate world and being a mom, I never like admitting any defeat of any sort. So I had a marriage breakdown. I didn't have a day off. I am very good at like, you know, caring on when things are tricky. And for me I feel really embarrassed and really, yeah, just embarrassed that I'm not well. And that a, I had to deal with the, you know, what happened with my mom and I'm still dealin

This week’s episode is an interview with the very lovely Sarajane Case who is an expert in all things enneagram. We talk all about what the enneagram is and why it’s good to know which type you are, as well as the different enneagram types and identifying yourself.KEY TAKEAWAYS COVERED IN THE PODCASTThe Enneagram is a personality typing tool that is self-guided and it is motivations based so we can understand why we operate the way we do.Types of Enneagram: Type 1 – The Perfectionist/Performer, Type 2 – The Helper, Type 3 – The Achiever, Type 4 – The Individualist/Romantic, Type 5 – The Investigator, Type 6 – The Royalist, Type 7 – The Enthusiast, Type 8 – The Challenger and Type 9 – The Peace Maker.The Enneagram diagram is a circle with 9 numbers all the way around, then there are wings either side of your chosen type which you lean towards one more than the other.We need to get to the root of what we need and understand what it is that we are craving.Enneagrams give us the information of what patterns we tend to repeat over and over again.By identifying your enneagram type, it helps to get to the root of what is holding you back and get to our growth pattern faster.It is important to understand that not everyone thinks the same as you and motivated by the same things you are.You don’t have to be your Enneagram identity all the time.You have to learn to create space between your thoughts and your reactions.The Enneagram is a map that gives us information, we can add the tools we need to work with it.You need to enjoy the journey and the process, rather than completely focusing on the accomplishment.There are many factors in the Enneagram, so every person is going to show up differently to another.There are 3 subtypes to every Enneagram number: One to One, Self-Preservation and Social. They are what you think you need to do to survive.Most people when they read their type feel embarrassed or as though they have done something wrong.We need to have compassion with ourselves and what we have learnt through life.We have to remember the best of you sometimes gets held back, and that’s okay.Everyone in our life is getting the overflow of how we talk to ourselves, so if we allow ourselves to rest, we can allow others to rest.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The enneagram is a great way to identify what motivates us and why we react certain ways to certain things, it is a tool we can use to understand the root of what we need. But, it is important to remember that we are not defined by our number and we must be compassionate with ourselves and others.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sarajane 08:00What is an Enneagram? 10:30The Different Types of Enneagram 12:40The Benefits of Identifying your Enneagram Type 15:05The Meaning behind Enneagram 3 18:51How to Use Your Enneagram 27:20Enneagram Connections 32:00Enneagram Subtypes 33:20You Are Not Your Number 39:15Where Does Your Enneagram Come From? 41:03Sarajane’s Book 48:00Managing a Large Instagram Account 49:35LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEEnneagram QuestionnaireSarajane Links – Instagram – InstagramBookTranscript below Hello, and a really warm welcome to this week’s episode of the podcast. How are you doing? So, okay. In total honesty, I have had a bit of a week. It was strange. Cause yesterday I was talking to someone and they said that they were listening to an episode a couple of weeks back and said, you, you sounded like things weren’t good. Is everything okay? And I don’t actually remember. Saying it on the podcast, but obviously I must have, or alluded to something, but unfortunately last week as I record this, my mum passed away and she passed away of cancer. She had a very short and a very unfair fight and it’s, or away from us, way quicker than we were expecting. And quite honestly, as like a 41-year-old. I, I don’t think I ever expected to have to organize funerals, work things out. I do bank stuff for my parents and, and it’s been a real tricky week. And the reason I say this actually is for a couple of reasons, first off that, uh, one today’s episode is very axled. I’ll get to that in a second. But the other thing is as a business owner, when something like that happens, it’s really tough. It’s really good. Right? Because in one way, you’re your own business and you’re the boss. You decide what time you take off. You decide whether you need a few days, you know, you’re not having to try and get compassionate leave or whatever it is. But then in the same breath, it’s really hard because of the fact that you are your own boss. And if you don’t work the business, doesn’t often work. Now I am. And I always am so very grateful for my team, but at times like this, I am crazy grateful for them because they really did kind of pull together, get stuff done and were brilliant and, and picked up things that aren’t normally there is. And that’s the things that actually the business did. Carry on

In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started. KEY TAKEAWAYS COVERED IN THE PODCASTThe knowledge industry is anyone who can teach or serve from the topic they know and understand.Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses.If you sell a product right now, can you now teach it?The knowledge industry has opened up and we can now learn anything from anywhere.There is huge potential for you to earn money from selling what you know.No matter what you offer, it needs to be transformative.Understand who your ideal customer is and who would need support, so you know who you are talking to.There are many ways to deliver an online product and you may need to use some third party websites/platforms.Don’t try and do too much – we are all sort on time so too much content isn’t always the best way.Breakdown how your product or service comes together so you are clear on what your customers/members actually get.Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research.Don’t take one person’s word for it – ask lots of people for their opinion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSOnline Products in the Knowledge Industry 04:30Can You Teach Your Product or Service? 05:21What Transformation Can You Offer? 07:37Who is Your Ideal Customer? 09:49How Are You Going To Deliver Your Online Product? 11:44Research 18:19Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes. Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it. So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this. One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online. You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this going forward?" Or you might be one of those people that like said you jumped on it. You immediately started doing stuff online. And now you're thinking, okay, that was fine as a interim solution. But now, how am I going to do this properly going forward? Because it gives you another option. And that's what I particularly love about doing the online business. That when it happened, when everything shut down, I could carry on if in fact anything, I jumped into more action. So for me, it was very much a case of, I couldn't be more grateful for having an online business. I also love the fact that I can do my job anywhere and no one is expecting me to be in a certain place at a certain time. And I don't have to deal with that. So for me, having an online business has been so freeing and also amazing because I can help so many more people. People that would never have been able to take my services when we offered it as consultancy or when I offered it as an agency. So there's loads and loads of reasons. These are just a handful of reasons why having an online business is so good. But like I said, I wanted to talk about it today because you might have been floating the idea based on what's happened. And I want to just take you back a bit. Also you might not have ever even thought about it cause you might be sat there t

In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is.KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well.You don’t have to have big numbers on social media to be successful.Micro famous is being famously influential to the right people.You have to decide what you really want – is it about fame?More content does not equal more sales.The algorithms have put a barrier between content creators and customers so we have to focus on engaging content.The three stages of influence – Get Seen, Get Noticed, Get Known.The aim is to get linked to the problem you solve.Become known for something but only to the people you want to serve – this is easier and faster.Ways of finding your niche – Create a new one or speak to an existing one.Find what people are right from you and create content that speaks to them.If you don’t know how you have got somewhere, you won’t be able to go back and fix it.You can’t count on authenticity to grow your business but you can still show up and be authentic.Not all forms of visibility are congruent with your expertise.Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time.Podcasts are also really good if you prefer talking to writing.Podcasting creates demand because you can take your audience on a journey – you are their leader.Appearing on other podcasts helps to reach new people who are looking for solutions.Reach out to other podcasters and pitch yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02Why Podcasting 11:35Micro Famous – The Book 16:02The Numbers Game 19:20How to Build Your Influence 26:05Finding Your Niche 29:25Being Authentic 32:18TikTok for Business 35:51The Power of Podcasting 42:50How to Get on Other Podcasts 46:30Transcript below Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way. So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today. I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you batch contents, if you’ve never done it before, I’m sure I’ve done an episode. So I will find the episode and link to it in the show notes, but do go check it out because batching really is helpful in terms of creating content. And sometimes we do just need to give ourselves a kick out the backside and say, get on with it enough now. So that’s what I’ve done today. And I’m on episode two of three. I’ve got one more to do after this, but this is an interview. So it doesn’t take me that long because of course I’ve already done the interview. So today’s interview is with the very lovely Matt Johnson and he is an agency founder, podcast, and author of the book called Micro Famous. And we have a really interesting conversation about not needing loads and loads and loads of followers in order to be successful. We talk about the fact of how you can use a niche and really drill down into who your customer is that you suddenly don’t need 20,000 downloads per podcast episode, or you don’t need, you know, 5,000 people to watch a video. That actually you can make just as much money on a hundred people watching a video rather than 5,000 people watching a video. And we have this really interesting conversation about kind of checking in with our ego. Cause do you know that sometimes? I really genuinely have to do this. I genuinely have to check in with myself because sometimes I will do things because my e

In this week’s podcast we will be talking all about promoting your lead magnet on social media to build your email list and also how to not feel bad about selling on social media.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is content you give away for free, in return for an email address to get them on your email list.A landing page is where people sign up for your lead magnet, this usually has photos of what the lead magnet includes, as well as reasons to why it’s going to benefit your audience.You can put your lead magnet on social media more than once in different posts.Your posts on social media needs to be consistent to your landing page.Don’t worry about posting more than once – you are not bombarding people.You can set up a pop up on your website to promote your lead magnet.Changing your cover photos and ‘Call to Actions” on social media will also help to promote your lead magnet.You can also talk about your lead magnet in your regular content such as blog or podcast.If you are being interviewed or speaking on stage, you could talk about your lead magnet at the end – check you can do this.Promote your product/service in unique ways so it is not just focused on “Sell, Sell, Sell”.If someone gets irritated by what you post, they are not your customer – let them go.There is nothing wrong with asking for money for what you do.If people don’t invest money into something, they are not as likely to invest their time and energy into it.If you are worrying about being too ‘salesy’, you won’t be. Because you are conscious of it so would not come across like that.The only person who sees every single post you share is you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to keep talking about your lead magnet and promoting it, otherwise people won’t know about it. Don’t feel like your landing page or lead magnet isn’t good enough, it’s just that people need to be aware of it and then they can see how awesome you and your content are!HIGHLIGHTS YOU SIMPLY CAN'T MISSPromoting Your Lead Magnet 02:50Sales Posts on Social Media 13:10How to Sell Without Feeling Bad About it 15:54Transcript below Hello and super warm welcome to this week's episode of the podcast. How are you doing on this very lovely Monday morning, if you're listening to this on a Monday, which you may not be, or you might be so whatever day or time is, I hope you are super well. Okay. So this week I have decided that I wanted to talk about something that keeps coming up again and again and again. So as you know, I have my Academy and I also have a 90 day program. And in the Academy we have coaching calls. So a couple of times a month, we all get on a group coaching call and people get to ask me questions directly and I get to help them directly with their business. And basically they can come on and ask anything. And I love it. Because I love the fact that they kind of put me on the spot. My brain has to work really quickly. I have to think about what they do and what their business is. And I really, really enjoy it, but basically a question keeps coming up again and again, and I thought, you know, what if members of the Academy have got this question then maybe you guys have too, and therefore it might be worth doing an episode to address this question. Okay. So basically what I've been asked over and over is how do you post on your social media about your lead magnets? And if you don't know what a lead magnet is, go and check episode 110, because that episode I talk fully about what a lead magnet is, but basically in short it's you giving away some content for free or giving something away for free in order to get someone's email, to get them on your list. So how do you post a lead magnet or post a sales post without feeling yucky and salesy and sleazy? And also once you have your lead magnet or also once you have your thing to sell, where should you be posting it and how often? So we've had lots of big discussions about this recently, which is why I thought, you know what, let's come on here. Let me answer it in front of you guys so that if you've got this thought in your head or you're wondering, then I can help you at. Okay. So let's just take it back a little bit. So I'm going to be talking specifically, I guess, about the lead magnets to begin with. So as I've already said, a lead magnet is something that you give away for free. So as you well know, I have lead magnets. I have them on my website TeresaHeath-Wareing.com. I put them in my social media and I often give a freebie along with the podcast. So what happens is I create a landing page where you go to and you basically put in your details and that sort of start, the process of giving you the lead magnet. And on that landing page, I have pictures of the thing that you're going to get. So if it's a download, what I do is I screenshot each page of the download and I might fan it out on a desk or I might, and I do this all on the computer, b

In this week’s podcast, I have the amazing Megan Hyatt Miller who is the chief operating officer at Michael Hyatt and Company. She is also the co-host of the popular Lead to Win Podcast. In this episode, we talk all about Michael Hyatt Company and how Megan runs it, as well as how you can stay focused and get work done without feeling overwhelmed. KEY TAKEAWAYS COVERED IN THE PODCASTOur life has different seasons – different things are possible in different seasons.Respect the constraints that you have in your life and don’t fight it.Your weekly big three are the three most important things you need to achieve each week.Instead of writing a huge to-list every day, try to focus on the top three things you need to do and then move onto any others IF you have time.The act of writing is really good to clarify things and have a sense of calm.Having a paper planner is like having a sense of control that you can hold in your hand.Success includes all parts of your life, not just work.To have a great day, you need to have a morning and night ritual.Self-care is important to support yourself.You can be successful without burning yourself out and make compromises.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We have so much going on in our lives, so it is important to decide what you want to focus your energy on and what you want to achieve. When you plan and prioritise the important things, you will ultimately be more productive.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Megan 05:54Working at Michael Hyatt Company 08:05Succession Planning and Diversifying 09:42Managing Your Time Efficiently 13:18The Season of Life 18:20The Full Focus Planner 22:20You Can Win at Work and Succeed at Life 34:00Journaling for Kids and Students 39:00What’s Next for Megan? 43:52Transcript below Hello and welcome to this week’s episode of the podcast. How are you doing? I am sat recording this on a beautiful sunny day in Rochford in England. And I have to say, because we haven’t been able to get in a plane this year yet. I was missing, going to amazing sunny places like California and Nashville. And I was in Greece and Cyprus and Dubai last year. So I am really, really very grateful for the sun shining here because, I don’t know about you, but it totally makes a difference to my mood and how I feel. And obviously I’ve had my garden done. So after I’ve recorded this, I’m probably going to go and work in the garden, which will be heavenly. Anyway, haven’t come on to tell you a weather report. Today I have an amazing interview for you. I am interviewing the very lovely Megan Hyatt Miller, who it was such a delight actually. So nice to have her on. I really think you’re going to love this conversation. It was so, so enjoyable to do from my point of view. Now you might recognize the Hyatt name as I have had two or two members already at the Hyatt family. So I’ve obviously already had Michael Hyatt on the podcast and Megan is Michael’s daughter. And as you know that. Well, his other daughter, Megan’s sister, Mary is my coach and very dear friend and she’s been on the podcast twice. So it was so nice to add Megan to the lineup. I feel like I should be interviewing their entire family, but I think we’re going to stop it at Megan, but it was great to chat with her. So let me tell you a little bit about Megan first. So Megan Hyatt Miller is the chief operating officer. At Michael Hyatt and company, she’s also the cohost of the lead to win podcast, which is consistently featured in the top 10 of iTunes. As a leader of leaders, she is the grand architect of Michael Hyatt and company successful achievement focused culture. Today, she teaches other companies, how to practically craft a company culture that makes a double win effortless. Uh, they have a sort of phrase that they win at work and win at life. She enjoys her free time with her husband and check this, five children. Five. There’s a woman is basically chief operating officer at a hugely successful business that is in an industry that is incredibly fast moving. And she does all this while being mum to five children, which completely blew my mind and these children. And I think she says it on the podcast. We’ve got a couple of teenagers. A couple of boys who were around sort of 10, 11, I think. And then a baby who is only just turned one like, WOW. So in this episode we talk all about Michael Hyatt and company and how Megan runs the company and what she does in there. But the reason I bought Megan on is because Megan is one of the people behind the full focus planner. And I use the full focus planner to help me stay organized. Now I’ve tried so many planners and I have to say, I failed dismally at loads of them. Couldn’t get on with them, thought I loved them. And then we did it for three days and then be done. I have been using the full focus plan and I for six months solidly and consistently, and I love it. And they’ve got some great thoughts and opinions on how

In this week’s podcast we are going to be talking all about podcasting and how you can start your very own podcast! Here are all the things you should be considering if you want to start a podcast. KEY TAKEAWAYS COVERED IN THE PODCASTYou need to have an outlet to give your audience long form content. For example, a blog, podcast or videos.As a business owner, you need consistent content.Podcasts are great if you like to talk, as opposed to write – you have to like what you’re doing.Set yourself a length of time you are going to guarantee to yourself how long you will be consistent for.Practise talking to yourself and record it – see what it is like.We are our own worst critic, get someone else to listen to your first recording to check it.Think about what kind of podcast you are going to have.Don’t put too much pressure on yourself to have an interview for every single episode.If you are going to interview people and you want some great people on your podcast, it will take time.Will you do episodes or seasons? Think about consistency here.Think about the name of your podcast and your artwork.Google your name idea and search in iTunes and Stitcher – ideally you don’t want your podcast name to be the same as someone else’s!You will need an intro and outro to describe what your podcast is about.Intro script – summarise what your podcast is about and why people would listen to it. Needs to also explain what your listeners will getOutro – if you like the episode please like and subscribe or leave a review (Call to action)THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A podcast is a brilliant way to give your audience consistent, long-from content. There is a big process to it, but hopefully this episode has helped you to break down all the different things you need to consider when setting up a podcast. Having a podcast is very rewarding so it is all worth it!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content - 05:275 steps to getting your podcast started - 09:00The process of a podcast - 33:01LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil KingContact PhilBecci (show notes)DownloadAudacityWaveCaptiveTranscript below Hello and welcome to this week's episode of the podcast. How are you doing so for me, it's been a bit of a tough few weeks. If I'm honest, I think generally in the world at the moment we are going through a lot of stuff. It's very hard and heavy, and there's a lot of things going on that can really affect our mood. And unfortunately, I've had some pretty horrible news myself that has also affected my own, uh, mood of myself. So it's been tough, but do you know what I've sent an email out to the Academy members yesterday saying we need to bring more light into our lives and I need to bring some fun and easiness and enjoyment because I don't know about you, but I think I've got to this point in lockdown and I am done. I just want to go out for dinner.I feel like a child having a tantrum. I want to go out for dinner. I want to see my friends. I want to hug my family and I am now finding it quite tough, which is interesting because up until I don't know, maybe a couple of weeks ago, I was all right with it, really, I think. And I was really okay with it at the beginning when lots of people were nervous about it, whereas now I'm done and I want to travel. And the thought of not getting on a plane this year fills me with so much upset. I can't tell you because travelling is our worlds. That's what my husband's and I love to do. I love to stand on a stage and speak. And the thought that I can't do that again is really, really hard going, and, and with this other sad news on top, it's been a tough few weeks, but as I've said, I'm determined that I need to bring some fun and light and laughter back into my life.So I am trying so very hard to find so much gratitude and positivity of everything at the moment. So yeah, I just, I was conscious last week, that last except set, I'd probably send it a little bit rushed and a little bit, uh, not my usual self. So I just wanted to say that that might be the reason why, and I'm trying super hard to stay as positive as possible, which I hope you guys are too. It is a tough time and we are all struggling. So I am hopefully here to keep you smiling. My mum said to me the other day that if I get upset, then we know we've got a problem because I am known for being the happy jovial joke, making smiley person in my family. So, uh, that is what I'm going to continue to do while we are going through this tricky time.Also, in case you missed it and you do want some positivity and motivation, then do go check out [inaudible] episode, which was three episodes back ago. It was, uh, episode 120. It was so good. I got so many great comments about it. So if you are in need of some motivation, maybe I should go back and listen to it myself. Then do go listen to that. Anyway, let's get on with today's episode and I've decided that I'm going to dedicate today's episode

In this week’s podcast we have the brilliant Marcus Sheridan who is the author of one of my favourite books – “They Ask, You Answer”. We are going to be talking about how this concept came about, why it is so important and how we can use this in our businesses going forward.KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you are talking to your customer through your content. Show them what they want to see.Don’t over-complicate your content.Focus on the questions that your buyers want to know.The 5 subjects customers research – price/cost, problems/negatives, comparisons, reviews/ratings and the best thing.The mistake most companies make with their content, is to talk about answers that are not even in the buying funnel or they are the top of the funnel – you have to start at the bottom.The questions at the bottom of your buying funnel are the questions you get asked all the time.You should aim for 75% of your content to be focused on the 5 subjects that customers research.Be brave with your content – you don’t have to follow the rules and worry about what your competitors are doing!Teaching equates to trust. Trust equates to sales.Be honest and transparent with your customers.Over 80% of all people will not go to a restaurant if they don’t advertise their prices in their online menu.Over half of people will not buy what is in their basket if they can’t find a discount code after seeing the code box.When discussing pricing in your business, help your customer to understand the market place in general.The more specific companies are in talking about cost and price, the better the results become – more leads.Give your customers an educational experience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Customers are unlikely to purchase the first time they see your product or service, but if you are helpful, supportive, answering questions and giving knowledge, they will take that and remember you to purchase in the future.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Marcus 02:06Sales Initiative vs Marketing 09:22Revenue from Action 17:15Content Creation 20:23Answering your Customer’s Questions 26:30Being Brave with your Content 32:20Being Honest with your Customers 36:30Educational Resources 47:10Transcript below Hello and welcome to this week's episode of the podcast. How has your week been? I hope you've had a really good one. If you've been following me on Instagram, you'll see that my garden has been finished. If you're not fallowing me on Instagram, you might think, why am I talking about my garden? Well, basically, I have had some contractors in, and they have done my gardening, which is really exciting. And I've been putting on Instagram, and I got so much interaction that was wonderful. So I've been sharing the updates in there, and it was finished as I'm recording this, so a few days ago, by the time you get to listen to this. So, yeah, it's exciting stuff. So that's what I've been doing with my time. So I hope you've had a good week.Anyway, this week we have a great interview for you. Now, you will know, because I've said it before, that one of my favourite books I've read for marketing is a book called They Ask You Answer by Marcus Sheridan. And I was so very lucky to be given some of Marcus' time in order to bring him onto the podcast, to talk about how this came about, why it's so important, and how we can use it in our businesses going forward every day.But, honestly, if you haven't read the book, I highly recommend it because it gives you some really interesting ideas on the importance of content creation, and you know I go on about that all the time, but also about the types of things you want to address in your content creation. So I really recommend that you go and buy that book. It's a really good one. I'll link to it in the show notes. An Introduction to Marcus But let me tell you a little bit about Marcus. So Marcus is a sought-after international keynote speaker, and he's known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus one of 20 speakers you don't want to miss. And he's being dubbed the web marketing guru by The New York times, and featured in Inc, The Globe Mail, Forbes, and more.As the finder and president of the Sales Lion, which recently merged with IMPACT in 2018, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc, he gives over 70 global keynotes annually. Well, he probably did before lockdown happened. And Mashable rated his book, They Ask You Answer, as the number one marketing book to read in 2017. Forbes has listed it as 11 marketing books that every CMO should read.So, honestly, this guy wrote a book that kind of changed how we viewed content marketing. And I am so very honoured to be able to bring him to you, to the podcast, and be today's interview. So I hope you enjoy.Okay. I am really, r