Your Dream Business

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras!A little bit about the Two Lauras’ amazing business…Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses.What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends).What difference did it make to them and their business? People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales!Where you can find the Two LaurasWebsite: https://thetwolauras.com/Facebook Group: @smmhub Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Oh, it's not this week's episode. I keep saying that all the time. I keep saying this week's episode. It's the second episode of the week. It's the Thursday episode. You're probably thinking, is it a Monday again? No, we're on Thursday. It's nearly the weekend. Okay. So this week's episode, I have the very lovely Laura Moore and Laura Davis, otherwise known as the Lauras. Hello, ladies. And welcome. Lauras: Hello Teresa: Oh, that was very well synchronized. Thank you very much. That was excellent. And we're going to have this the whole way through. Don't ask a question. I want you both answered at the same time. So I'm really excited to have you ladies on stage because I have worked with you and your business is pretty amazing and you are pretty amazing at what you do. And I often talk to you, I've gone on a complete side already, but I often talk to you about the fact of there's two of you. And I always wonder about the two person perspective in terms of, I feel like because there's two of you, you're so much more organized. You're so much more productive. You're more motivated their faces and not saying they agreed. But I honestly genuinely do think that's the case. So what you guys have achieved in the short space you have is immense. So let me zip it up. And one of you, both of you, however you want to do it, tell us how you got to do the thing that you do today. Lauras: Um, so we, um, have a business called the hub social media managers, which we set up as we were both freedoms, social media managers, and ads managers, um, and we know that there was a gap in the market. Really. We wanted somewhere where we could go to get support and, um, just for people to understand what it's like to be a freelance social media manager. So we decided to fill that gap really. So we created the hub. Which, um, we support people essentially to grow their business. So we don't teach people how to become a social media manager, but we all support them once they all want to grow their business through our membership and through our Facebook ads courses, et cetera. Um, yeah. So Teresa: for me, what was interesting? Two things, first off, you doing learning about a job and doing it are two entirely different things. Like I did a marketing degree. I can tell you that first day I walked into my first marketing job and they said, "You want to fax that thing and you want to do some franking." I was like, "Sorry, where's the strategy I'm putting together? Uh, where's this, this, this?" Like, it's so different. So I think to, to realize that even if you've done that learning to become a social media manager or a freelancer. It's going to be very different in practice. And then secondly, the thing I want to pick up on and ask you was when you started the hub, which was a Facebook group initially, wasn't it just the Facebook group. Was it for the intention of we're going to take this business in this direction? Or was it just a support thing in the first instance? And then the business idea came later. Lauras: It was a bit of both wasn't it to start with. We had a business idea, but it wasn't what it is now. Um, it was it, we were just going to have this standalone, our social media managers tool kit, which was going to be a standardized product to help fill the gap. But then we realized that there was a lot more things that we could do to help people. So it kind of grew and snowballed from there really. Yeah. Talk you a good way for us to, I suppose, tech the market really too. We felt that there was a gap. A lot of people were DM us. Just on our own kind of socials thing or where do you do that? Or how can I do thi

Today’s episode is all about planning your marketing for your business next year.KEY TAKEAWAYS COVERED IN THE PODCAST·     When you are a business owner, it is important to know where you are heading.·     List the key activities you need to do in order to achieve your goals.·     Think about all the things that will be coming up for the whole year and what may affect your business.·     Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.·     If you are launching a new project, work backwards from the launch to get everything sorted.·     Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.·     Have a brainstorm for each month.·     Add in your lead magnets through the year to promote them and grow your list.·     Do one quarter at a time – more flexible.·     Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.·     List any possible obstacles – how could you overcome them?·     Think about what you want to achieve from each campaign and how you will measure this.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Have a plan but be flexible with it!HIGHLIGHTS YOU SIMPLY CAN’T MISS·     My brand new email list building course 01:28·     Planning your marketing for 2021 06:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseDownload my 2021 Marketing PlannerJoin my academy waitlistMy 90-day programListen to my Campaign Planning episodeDownload my Campaign Planner­­

This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery.A little bit about Roseanna’s amazing business…Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery.What one marketing thing made a difference to their business? Being visible – using PR to speak to journalists and be a podcast guest including an appearance on the Financial Times podcast!What difference did it make to them and their business? When you are visible, people see you as an expert in your field and people get to see you more which in turn creates sales. You are being put in front of other people’s audiences which will increase your brand awareness and sales.Where you can find RoseannaWebsite: www.roseannacroftjewellery.comFacebook: @RoseannacroftjewelleryInstagram: @Roseannacroftjewellery

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often!If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy).There needs to be value in emails to give people reason to open.You should enjoy and value sending emails, and your list will enjoy and value receiving them.If your emails are sporadic, it feels random.Show up more often and be in as many places as possible.Email marketing doesn’t replace social media but you can repurpose your content via email too.Aim for every email to have at least two pieces of value and one offer in it.Tell a story, give them a lesson/moral from the story then make an offer.Telling your audience about your life will build rapport and engagement.An email subscriber doesn’t know if they are in a campaign or your broadcast emails.People just want you to show up when you say you’re going to.The minute you start to email more regularly, you will have more engagement.When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority.The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive.If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list.Click tracking in your emails is very important as this is accurate.We have to train people to interact with our emails.There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more!Ask for some kind of interaction in each email.Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable.The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38An introduction to Rob and Kennedy 16:55Turning a bad situation into a positive 21:30The old fashioned way of email marketing 27:16The new way of email marketing 30:16How to send daily emails to your list 33:49Onboarding emails for your list 44:01Weekly emails to daily emails 46:33Dealing with spam complaints 49:19Cleaning your email list 51:52The phycology behind communicating with your list 56:32Email marketing for open/close carts 1:03:45LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseCheck out Rob & Kennedy!Join my academy waitlistTranscript below Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought then, am I good? Am I okay? Yeah. Now I have all good. I'm a little bit worn out. I think as I started talking, then I thought, well, my voice sounds a bit tired. Um, I don't know about you guys, but I'm ready for Christmas as in, I'm not sure I'm ready for all the stuff I've got to do for Christmas, but I'm definitely ready for the break. And, and I think because I haven't had any time off this year, really, other than three days, literally a week ago, it I'm, I'm done, I think in the nicest sense of the word. And I'm really looking forward to taking a bit of time off and chilling out and not doing much, which will be lovely. So before I get started with today's episode, which is amazing, by the way, it's an interview such good stuff. I want to talk about what is happening in January and what I want you to come and join me for. Now a few weeks ago, I've talked about the fact of how would you feel if we did a follow me a long recipe, a recipe I'm not cooking. Follow me along course. And, and helped you build your email list. And I had lots of you come back and go, "es, I would love that. That would be great." So I'm doing it. Now I have to say as sad as it says, I am really excited about this because I don't know about you, but I'm tired of joining things, paying for stuff and them not being what I thought or buying a course and then being like inundated with this bonus and that bonus and the other bonus, and actually all amongst nothing, or you don't do the work, you download the free lead magnet. You watch that free webinar. You may be spend money on that course, but yet for some reason, building your email list is still on your to-do list

This week’s Small Business Superstar is Caroline from Hunkington House Kitchen.A little bit about Caroline’s amazing business…Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake!What one marketing thing made a difference to their business? Get online! Caroline has expanded her offering by giving her audience a chance to bake along with her via Zoom. Caroline designs and distributes kits and then joins keen bakers online to create their masterpieces. Classes so far have included Christmas Cake, Mince Pies and Christmas Cookies.What difference did it make to them and their business? Caroline has sold out two lots of Christmas Cake classes and sold out the Christmas Cookies class so has added a new date! The online classes have meant that Caroline can reach a much wider audience and be more accessible to those who are not in the local area. Not only has this been a huge boost for Caroline in terms of love and passion, but it has also meant her business has been able to survive this year.Where you can find CarolineWebsite: www.hunkingtonhousekitchen.co.uk/Facebook: @HunkingtonhouseInstagram: @Hunkingtonhousekitchen Transcript below Hello and welcome to this week's Thursday episode of the podcast. How the devil are you? I hope you're having a good week. So this week I have on the podcast, the very lovely Caroline from Hunkington House Kitchen. Caroline welcome to the podcast. Caroline: Hi Teresa. How are you? Teresa: I am good. Really good. I think I've just realized I've got lipstick on my, uh, on my face, but other than that, I'm good. So very professional here at, uh, Teresa Heath-Wareing Limited. Um, Caroline, please tell my audience who you are, what you do and how you got to doing the business that you do today. Caroline: Okay. So first of all, thank you so much for having me. I am so excited. Teresa: It's my pleasure. My pleasure. Caroline: So, um, I'm Caroline. I live on the outskirts of shoe spray and say, I'm very proud owner of Huntington House Kitchen. I started this business full-time last March. So March, 2019, after taking redundancy from a very high-level HR job. Uh, we moved to Hunkington house in 2018. And I've always got a vision of, um, doing classes and wanted to do wedding cakes. And a kitchen is just phenomenal. So, because I wanted to do, um, uh, classes and I wanted to, um, do more than just cakes. I wanted it to be Hunkington house kitchen, um, and just think it. It works on a side. I'm just absolutely loving it. Teresa: So did you, cause you said you came from HR, so were you good at baking? cooking? Was it like how, how did that, was it always a thing that you were going to do that? Or how did that come about? Caroline: I suppose it was a dream. If I'm totally honest. Loved, I've always loved baking. Um, if, uh, ever I had to go see anybody or go to work, it's always cupcakes. Just cupcakes are my thing. Um, but yeah, always spoke with my Nan. My mum used to do wedding catering when we were little. So I used to watch her. Um, my nephews will kill me for saying it, but they always used to make fairy cakes with me. Um, they're in their twenties now and I can't, they weren't doing that, but yeah, just absolutely loved it. But I've been for years being on classes of baked, you know, with people like John Whaite from the Bake Off. Um, I baked with him and I had to go back again cause I loved it so much, but I've been on loads and loads of classes, um, applied for bake-off and got through fine final 70 a few years ago. It was awesome. But yeah. And now I do this for a living I'm not allowed to apply anymore, even though I do think I'd be awesome. Yeah. Teresa: What happened? Just because it's your business? Caroline: Yeah. Yeah. Teresa: Like home bakers. Caroline: Yes. Yeah. But I've been on saying loads and loads of classes, but just self-taught I suppose. And I own an obscene amount of cookery books, so really, really do. Teresa: Feel like a guilty pleasure. I do love book. Caroline: Yeah, they do. Yeah, they are. Teresa: So you started off doing wedding cakes with the dream of wanting to do classes and the wedding cakes were going well. Caroline: Were again brilliantly. I was jus to have a fantastic year. This year, I had over 40 weddings booked, which was a very, very busy time. Um, but considering. So last, um, last year was my first full year doing it. Um, so yeah, it was supposed to, it's supposed to be such a, such a good year. And I know when, when lockdown started, I spent weeks crying. Oh, What on earth. What do I do? I invested so much into this and yeah, I've just, yeah, it was totally and utterly deflated, b

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business.KEY TAKEAWAYS COVERED IN THE PODCASTReviewing 2020 – what went well? What are you grateful for? What are the positives?What didn’t go so well in 2020?Think about how you feel today – what do you love doing because it feels as easy as breathing? What would you give up or change? What have you moaned about in the last few weeks?Two types of goals – goals for the year (realistic but ambitious) and big amazing goals (if you could dream anything).Think about your ideal day – what would your perfect day be? Dream big! Think big! Let your imagination run wild.When you have written your ideal day - Highlight your wild goals and pick out the parts you need to take steps in order to achieve.Write down 6-10 goals you want to achieve in 2021.As you write your goals, push the number higher than what you first think of – you will stretch yourself further than you ever would.Your goals should be realistic but ambitious.Smarter framework – Specific, Simple, Sensible, Significant.Your goals need to be measurable so you know when you hit it.Your brain doesn’t know the difference between a thought and a memory.Don’t make your goals too easy – they need to challenge you.Set deadlines for your goals.Season of life – sometimes the point in which you are in your life means some things are just not possible at that moment.Think about why your goals are important to you – if it’s not important, we won’t do it.What do I need to get started on a goal? Break your goal down and give each step a deadline to make sure you stay on track for that goal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…By planning and setting your goals, you can stay on track and stay focused in 2021!HIGHLIGHTS YOU SIMPLY CAN’T MISSA few updates for you – 00:40An exciting new course – 07:13Reviewing 2020 – 11:36Planning for 2021 – 16:57LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my academy!My brand new email list courseDownload your workbook!Megan Hyatt Podcast EpisodeMary Hyatt Podcast EpisodeMichael Hyatt Podcast EpisodeMichael Hyatt Full Focus Planner

This week’s Small Business Superstar is Rebecca from Think Social, Be Social.A little bit about Rebecca’s amazing business…Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too.What one marketing thing made a difference to their business? Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s posts, share things to your stories. If you were at a party, you wouldn’t just talk about yourself.What difference did it make to them and their business? Rebecca has never really had to promote her business/services because everyone knows her for doing social media and this has also meant she has regular clients who have been with her from the very start.Where you can find RebeccaWebsite: www.thinksocialbesocial.comFacebook: @thinkSOCIALbeSOCIALInstagram: @thinksocialbesocial Transcript below Hello, and a very warm welcome to this week's episode of the podcast. Well, the second podcast episode this week. So welcome to the Thursday episode. Now we've done one of these forte. So you might be getting used to the format. But let me just explain again, what's going to be happening. So every Thursday I am going to be interviewing an amazing small business superstar who has done something brilliant in their business that we can all look at and we can go, "You know what? I can try that too." And what I've asked them to do is pick one thing that they're good at. Oh, one thing that they did, that was really good. And what kind of results they got. So hopefully you can either give it a go or just think that's cool and it might give you some ideas. So on this week's episode, we have the very lovely Rebecca from think social, be social. Rebecca, welcome to the podcast. Rebecca: Thank you so excited to be here. I listen to your podcast every week. So excited to be on it. It's amazing. Teresa: That is awesome. And do you know what that's like? This is one of the reasons I'm loving this Thursday things so much, is I love the fact that I get the opportunity to bring on, like, you know, you don't need to be the size of Michael Hyatt. You don't need to be the important Bills as well, because as people know the reason why I did this is because we need real marketing by real people so that we can do the same. So, Rebecca, do you want to explain to my audience how you got to do the thing you're doing and what it is you do? Rebecca: Uh, so I had a, another business, uh, children's sports coaching business, which we're still continuing until COVID. Um, and then now I have to stop stopped that. But while I was doing that business, the thing that I really enjoyed was marketing and being on Facebook and, um, people would come to other businesses would come to me and say, "Well, how do I do that? how do I check in here? How do I tag that person?", and, um, and then one day somebody said, "Why aren't you doing this as a job?" And that was my light bulb moment of, Oh my goodness. I could do what I love and get paid for it. Um, and so I immediately started my business thing that almost immediately think social, be social. Um, and here I am now. Teresa: Awesome. So you do social media management for other people? Rebecca: Yes. So it starts off as, um, consultancy that I, again, I teach other small businesses how to be using social media for their business. And then I had several people say, "Actually just do it for me. "So then it became management. And I've got six regular clients, I think have been with me from the, almost the beginning. Um, I do their social media for them every month, but I still love the teaching and the consultancy. And I've just brought in a power hour so that I can still help people as well. Teresa: That's so cool. And I think the other thing that's cool about this is one thing I want people to hear as we're having this discussion is that Rebecca is doing it because she loves it. So like, if you're sat there going, "But I flip and hate the session, you get a bit of my business." That's all right. Like you don't have to love every single thing you do. But obviously you couldn't do the job you do, unless you absolutely love doing it because I have been there and done that and have the hats and it's hard work. Isn't it managing social media for other people? Rebecca: It is. Yeah, because also it changes so much every day. We wake up to new news of what's happening in social media. And if that isn't your thing, then you can't keep up with all of those changes. You know, you're focusing on your business, what you're really good at, and you can't be listening. Like I am all the time listening and learning and researching everything so that I can try and break it down and let other people know in bite-size chunks, how they can put it in their business. 

Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business.KEY TAKEAWAYS COVERED IN THE PODCASTWomen shouldn’t just continuously hustle, we have to do things at a pace that is in alignment with us.It’s okay to go slow because none of us are overnight successes.Sometimes the content we create is not necessarily selling the product we sell, it’s understanding who the person is we are talking to and what they are doing at the time.Never underestimate who is watching you/reading your content.Don’t underestimate the affect you can have on people when you choose to write based on value vs transaction.Human to human marketing is the experience and interaction one faces with a particular brand.Human to human marketing is important because your customers are HUMANS - they want connection and to feel valued. It is also important to be able to stand out – how are you positioning yourself in a place that is so noisy? Finally, emotional motivators drive consumer behaviours and when you drive consumer behaviours, it equals sales and you will become profitable.Conversations = Connections. Connections = Conversions.We need to be having genuine conversations with our consumers.People will forget what you said, forget what you do but they won’t forget how you made them feel.Have conversations to evoke a feeling.When you treat people kindly and add value to their lives first…good things will happen.Your true worth is determined by how much more you give in value than take in payment.Your income is determined by how many people you serve and how well you serve them.Your influence is determined by how abundantly you place other people’s interests first.The most valuable gift you have to offer is yourself.The key to effective giving is to stay open to receiving.We have to appreciate the small stuff.Don’t outsource your inbox – your audience want a reply from you.It’s not just about nurturing people at the beginning of the buying cycle – what about the end?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sprinkling a little kindness and care doesn’t cost you anything, and it goes a long way!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Angela 06:57What is human to human marketing? 18:36Why is human to human marketing important? 19:25Examples of human to human marketing 23:26Loving your audience and creating fans 31:53Human to human marketing online 39:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my academy!Book – The go-giverCheck out Angela’s websiteJoin Angela’s FREE Facebook groupFollow Angela on Instagram and go chat!

This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge.A little bit about Toria’s amazing business…Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a real sense of community. Toria also works closely with local charities to give back and help those who need it.What one marketing thing made a difference to their business? Going live on Facebook! Showing products and more of the boutique. Then a virtual shopping event featuring local artists and all the products available.What difference did it make to them and their business? People interacted and watched all the content. So many orders! Created an income whilst the boutique couldn’t be opened. Took one weeks’ worth of takings in ONE NIGHT!Where you can find ToriaWebsite: wild-iris.co.ukFacebook: @wildirisironbridgeInstagram: @wildirisironbridge Transcript below Hello, and welcome to the very first Thursday, proper Thursday episode. Welcome, welcome, welcome. I'm really excited about this. So I have told you what it's about, but let me just briefly go over what the scenario is here. As I said to you, my little special episode last week, and my small brands that I was tired of seeing lots of examples of marketing that wouldn't necessarily work or worn as realistic to small business owners. And when I talk small business owners, I am one of those small business owners. Like there is a huge percentage of us who were there at that small business level. So I wanted to bring in amazing small business owners who are doing phenomenal things and not like the crazy, amazing stuff, but like just showing up and doing something and it's having an effect in their business. And also I wanted to bring in people who were doing things that I wanted to give you the confidence to do them as well. Now, at the time of me thinking about all this about feeling fed up about all these people going, Hey, I am seven figures in three minutes, blah, blah, blah, blah, blah, rubbish. Um, something else happened in my world and the two things together inspired me for this. So one that happened where I kept getting all these people irritating me. And the second thing that happened was an amazing member of my Academy did a Facebook live and basically blew my mind in terms of what she got and how she came across. That inspired me, that I had to bring her on. And there we go. Out of those two scenarios came this new Thursday episode. So today it is my absolute pleasure. So welcome Toria from mild Iris in Ironbridge. How are you doing Toria? Toria: Not too bad. Thank you. How are you? Teresa: I am really good. I'm very excited about this episode. I am super excited to hear what you did and what results you got. But first, let's start off by you sharing with my audience, who you are, what is it you do, and how you got to do the thing you do. Toria: So I opened Wild Iris boutique in Ironbridge last year, so July, 2019. Um, I've spent about 15 years in retail prior to that working for the big boys started on the shop floor as a sort of part-time job at U-day. Fell in love with sales, worked my way up the ladder, and eventually ended up running, um, the whole retail estate from the operations perspective. And however, after two redundancies in the space of three years, I just decided enough was enough. Um, I, wasn't going to have my heart trampled on again, and I've got that much experience working retail operations. It really gives you a sense of every single aspect of retail. It's one of the few jobs that touches every sector, every section of the sector. Um, so I thought, okay, I'm going to do this on way, and I'm going to try this on my own. And if it fails it fails but I can do this on my own, on my own terms, um, and create something that ticks all my boxes. Teresa: And do you know, let me just pause you there for a second. I have my own business and I know how scary that was. I could not imagine the fear in getting a business that has a building and you have to buy products to put into that building and everything that comes with that, because that feels like way more risk than what I took. You know, because ultimately I just sold my brain and that was as much investment I needed really. Whereas this, for me, this feels really scary. Was it terrifying? Toria: It was beyond terrifying. I was absolutely paralyzed by fear for so long and the whole run-up, you know, I, I, I found out about my redundancy in the April. I didn't leave until the May and I didn't open the boutique until the July. And that period in between was such a roller coaster of emotions. One day I

In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags.KEY TAKEAWAYS COVERED IN THE PODCASTWe do not own our social media following and any of their information – your profile could be taken away at any point.Building your email list also gives you another way to contact your audience.Our audience does not see all of our content on social media.Your email list is one of your biggest assets in your business.People are interested in seeing more if they do join your list.Email lists are a numbers game – the more people you have on your list, the higher the amount of people converting to sales.View your email list as altogether – one list with everyone in.View your email list surrounding the person, rather than the action.You need a level of automation when getting people on your email list.Recommended systems to use - Convertkit, Active Campaign and KajabiA tag is a label – every time your subscribers do something, it automatically gives you a tag.Giving people a tag helps to see what people are interested in and how you can help them.Quality over quantity – filter out those who don’t open your emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You own the information on your email list and nothing can take that away. So, if you don’t already have an email list, you should really start building one!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy is it important to build an email list? 02:25The basics of an email list 06:09Automation in email marketing 09:23Systems you can use for email marketing 11:51Assigning and using tags 13:04LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWork with me - Become a 90 day member!Let me know what you think about my course idea on Instagram or via email.Convert KitActive CampaignKajabiMy launch checklistLeave me a review on iTunes

Today I have a special episode because I wanted to share something exciting coming to my podcast very soon!KEY TAKEAWAYS COVERED IN THE PODCASTThere is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough.I am all for people being successful, but you have to be understanding of when you first get going – it takes a lot of hard work.It’s not always about fame and money, it’s about understanding your business and what you want to achieve but also why you want to be successful.Monday podcasts are not going to change – they will still be interviews and individual episodes where I teach. On a Thursday, I’m adding another episode and I want to interview YOU!I am going to bring on small business owners to talk about the one marketing thing that had a result in their business.I want to focus on real, tangible things you can do in your business.I want to celebrate you, I want to bring you onto the podcast and I want my audience to hear from you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are a small business owner and you would like to be interviewed on my podcast, I want to hear from you! Simply fill out the questionnaire in the link below and we will be in touch.HIGHLIGHTS YOU SIMPLY CAN’T MISSThe problem with the online world right now – 01:34My new podcast series – 07:01LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWant to be on my podcast? If you are a small business owner, I want to hear from you!

In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for business owners, and how to keep showing up.KEY TAKEAWAYS COVERED IN THE PODCASTSometimes you have to let one side of your business decrease slightly so you have more time to start something different, like an online business.Video is so valuable in your business – you can show your audience so much more of you.You have to be consistent on YouTube and show up regularly.YouTube is an incredible shop window to position yourself in front of your audience.You have to keep practising with video to get it right.Don’t worry if your videos only get a handful of views – each time you do it you will be more confident.Think about what your audience will like to see, what pains do they have? Answer what they are struggling with.You can create videos in batches to help you be more consistent on YouTube.YouTube is a marathon, not a sprint.The suggested videos section of YouTube is a lot easier to get into than the first page of google.You can really connect with brands you are familiar with on YouTube.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Video is a very powerful tool when it comes to showing your audience who you are and more of your business, so make sure you are using it!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Adrian – 06:35Taking your business online – 10:55Adrian’s photography business – 14:30Marketing your business through video – 16:45Adrian’s ecamm academy – 24:45Working with family in business – 32:00Using YouTube for business – 40:10Should I be on YouTube? – 48:33LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Check out Adrian’s YouTube channelFollow Adrian on InstagramCheck out Adrian’s Academies!Want the transcript? click here!

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is more personal and aspirational so your content may be different on this platform.There are two places you can post on Instagram – your feed and your story.Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to.Your Instagram feed is your highlight reel.Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you.You can separate your content into different categories on Instagram.Choose categories that sum you up and also what your community will enjoy.When you know your categories, you can start to batch your content so you have a bank of images to use.Your Instagram captions should be helpful and informative.Give people a reason to respond to your Instagram posts. Ask a question or start a conversation.Make sure your caption explains who you are or what you do – it should tell your followers more about who you are.Think about the story you want to tell for each of your posts on Instagram. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it. HIGHLIGHTS YOU SIMPLY CAN’T MISS Instagram content – 07:00Content categories on Instagram – 11:00Instagram captions that engage your audience – 24:52A quick recap – 30:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join the waitlist for my academy!Come over and follow me on Instagram Transcript below Hey there, how are you doing this week. Okay. Now we haven't had an interview for a couple of weeks and I'm afraid we're not having one this week either because I got so kind of, um, into the conversation about content creation and how I do it and what we do and all that sort of thing. And we've had some really good feedback from last week, from the episode that talks about general content creation and how I stay consistent that I wanted to talk to you about Instagram and how I do that, because as I mentioned to you last week, I do that a bit different. So that's the reason why I've chosen not to do an interview again this week, because I wanted to finish off that kind of story of where we were and helping you focus on Instagram this week. The alpha reason I haven't got an interview for you is because in all honesty, I've really struggled finding some right people and some good people to come on the podcast.Now, as you know, I get lots of requests, which is lovely when you've had a podcast. Now, as long as I have 140 something episodes, and I've had some pretty amazing people on it means that people come to you and go, "Can I come on your podcast?" But the truth is, I am so tired of having people come to me going, "I can help your business, help your audience, learn how to make a million dollars in five minutes." And I'm just like, no, I don't think so because I'm getting a little bit tired of these crazy claims that people are making in terms of online marketing and the online marketing space. Now I've given this a lot of thought over the last couple of days, it really has been bothering me from a, am I being as authentic and credible as I should be being, which I hope the answer is yes. I'm positive the answer is yes. I am being very honest as I always am. And I think I've always been really realistic. Like, don't get me wrong. There are really amazing successful people who are doing this and doing it well, but it wasn't easy and it wasn't quick and it wasn't simple. So. I think for me, I try and be like, provide you with the motivation and the inspiration, and I want to be inspired and motivated. However, I'm also really aware that this is a lot of hard work and not everyone is going to make it. Not everyone is going to have the million dollar online business. So anyway, I'm getting completely fed up, seeing these things coming to me, I'm getting so fed up of someone, applying to come on the podcast. I then spend some time I go through, I look at them. All I see is absolute rubbish. So I've been really, really picky about who's coming on and that's kind of given me a bit of a block in terms of getting people on. However, I have a number of really good episodes lined up for you guys. Don't worry. You don't have to keep listening to me drone on and on, on my own, but I have some really good episodes lined up some great peoples, a few different things that, you know, trying something new on one thing. And, and then I've come up with a new idea, which I'm not going to tell you about it at this point, but it is to do the podcast and I h

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management.KEY TAKEAWAYS COVERED IN THE PODCASTIn an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you.It is better to have something go out than nothing at all.You do not have to be on every single platform – pick your favourites!Curated content is usually an image created in Canva or photoshop which can then be used on social media.The three main buckets of content are; entertain, educate and call to action.Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products).Schedule each of your categories to be posted 2 or 3 times each week.Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted.Decide on your publishing schedule – plan out your week with different content categories.Organic reach on social media is really low which means very few people will actually see every single piece of content you post.Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look.HIGHLIGHTS YOU SIMPLY CAN’T MISSManaging each social media platform – 04:32Creating content – 11:11Creating a specific look for your content – 19:04Using Agorapulse for your content – 20:20Creating a content structure – 28:49LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Get Agorapulse FREE for two monthsListen to my podcast episode about lead magnets Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're having a great week. So it's really funny, actually I feel like I'm winding up for the end of the year already, which is insane because as I record this. It's literally coming towards the end of October. We have two whole months still to go. But I think one of the reasons I'm thinking this is because one I've just closed the cart on the Academy so and no one else can join. So I, haven't got to think about that at the moment. Um, two all the activities are planned out for the rest of the year in the Academy. So I know what's happening there. And three I'm organizing our one day event, which is all about planning for next year. So. I decided that this week I wouldn't give you an interview. I would kind of follow on from last week's episode. If you didn't catch it, it was all about the systems and tools I use in my business that helped me save time, save money, and make me generally more efficient. And I told you about loads of different tools, I told you about Kajabi. And I told you about Loom and I told you about Trello and loads of different things. But one of the tools I did mention, and I said, actually, I think I'm going to record an episode about it. So this is that episode I talked about using Agorapulse. And also I gave you an offer where you can get two months free of Agorapulse. If you sign up using my special link. And I will put that in the show notes. So. I wanted to talk about now, just so you know, you don't have to use Agorapulse for the stuff I'm going to tell you. This is how I do it. And I happen to use Agorapulse to do the scheduling. However, what I'm going to be teaching you in today's podcast. Is the strategy behind how I stay consistent, how I put very content out there, how I plan my content so that I'm not having to do it on the fly and how I manage my own social media. And if you follow me on any of the platforms, you know, I post a lot, you know, that on Twitter, I'm probably averaging between, I dunno, five and seven tweets a day on, on Facebook I'm probably doing like two LinkedIn, probably two a day. And then Insta, I treat a bit differently and I will tell you about how I treat that, but I wanted to talk to you about how basically I work that out. Now I have done an episode on this before, but not as specific in terms of this is my routine. This is exactly what I do in my business. So, hopefully this is going to be a great one for you. There's lots of good content ideas in here. There's lots of good strategies in terms of how to save your time. Now, first off, I want to start by saying I wasn't always like this. I have gone through that many different scheduling tools, different strategies, dif

In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar.KEY TAKEAWAYS COVERED IN THE PODCASTZapier is a system that gets one system to talk to another system and makes a task happen.Kajabi allows you to have everything all in one place and build automation.Agorapulse allows you to separate your content into lots of categories and reshare your content.I use captivate to host my podcast and adobe auditions to record.Systems such as Ecam, Live, Evernote, Zoom and Dropbox are great for webinars and Facebook lives.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Systems can really help you save time and build automation into your business so you can focus on other tasks!HIGHLIGHTS YOU SIMPLY CAN’T MISSThe system that does everything – Kajabi – 02:40Scheduling content – Agorapulse – 08:40Hosting a podcast – Captivate – 12:50Designing elements – Canva – 13:35Managing your team – Trello, Loom and Slack – 16:05Recording a podcast – Adobe Auditions 19:30Webinars & Facebook lives – Ecamm Live – 19:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!KajabiZapierAgorapulse – Get 2 months free!CaptivatePodcast with the owner of Captivate – Mark AsquithCanvaTrelloLoomSlackEcamm LiveDropboxEvernoteZoomWant the transcript – click here!

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. KEY TAKEAWAYS COVERED IN THE PODCASTJust because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it.It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you.You can be confident in what you sell but not feel confident in selling it.Sales isn’t something you do to someone, it’s something you do with someone.Think about selling as issuing invitations.You have to tell people about your product or service for them to buy it.Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not.Talk about what is possible for people and be honest about what they are going to have to do to get results.Create curiosity – plant seeds when you talk about what you do.Don’t assume people will not want to buy because they can’t afford it – you never know!Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer.When you ask a question online, this can give you an opportunity to create curiosity.Talk about your prices as though you are telling them what time it is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Nikki – 09:20Selling your own service or product – 12:40The language of selling – 18:30The selling staircase and how to use it – 31:17How to sell online – 55:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELast chance to join my academy!Check Nikki out!Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How are you? Okay, I'm just going to jump straight in and start telling you stuff. So the first thing I need to tell you is that I am closing the doors to the Academy. Now I made this decision a little while back that basically I have a cart open scenario, which basically means you can join the Academy whenever you want. So it's constantly open. People can come and join at any point. And that's what had cart open scenario basically is. But I've decided to close the cart as of Sunday, the 25th of October. And no one will be able to join after that date. And the reason I've decided to close the cart is mainly because one, I don't want to feel like I'm selling all the time and two, because I have a very exciting online event that is going to be happening on November the 19th, I have to check the date on November the 19th in the group only available for Academy members. So there's a couple of things here. First, if you haven't been sat on the fence, I want you to jump straight off it and straight over to teresaheathwareing.com/academy. And I want you to join us there on that page. Now, what will happen when you join the Academy is you will get an email from me going, "yay this is brilliant." And then you will immediately get access to a few different things. The first thing you'll get access to is the actual Academy, and this is hosted on its own site. You get to go in, there's all the courses in there. So everything I've ever done from a cost point of view and it's loads. So it starts with the basics, like how do you know who your perfect customer is? And it then goes on to things like, um, getting seen. So Instagram, Instagram stories, Facebook. We're going to be having a LinkedIn course coming in early on in November, we've got a course on YouTube. We've got a course on how to do blogs. We've got a course on Facebook advertising. What lead magnets are. We've got a whole course on a sales page and how to create a sales page. So there's so much good stuff in there. So that alone is worth way more than the monthly amount. So that's what you get access to first. You also then get access to my amazing community through our Facebook group, a private Facebook group, just for us and you know what they are amazing. I love, love, love the members so much. They are so supportive. They are so encouraging. We've just finished an amazing Instagram challenge. We do challenges in there as well. And on this Instagram challenge, every one of them saw a big shift in engagement. And followers because we did this challenge together. I gave them specific things to do. So we do challenges in there. We also do quarterly accountability kind of actions. So they set some goals for the quarter. They give them some actions and I keep them accountable. But the one reason you really want to get in now before the doors shut is that

In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you.KEY TAKEAWAYS COVERED IN THE PODCASTA mentor can be someone who doesn’t even know they are your mentor.A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business.A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you.A mentor should also have similar values to you that resonate with you.Your mentor should make you think – “This is possible”.Your mentor may change throughout your career as you grow and change.Follow people and watch their content to see if you resonate with them and feel inspired by them.Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you.If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business.You don’t have to join memberships or buy courses, but it may really help.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you like what someone does and how they do it, join their online program or membership so you can get even more from them.HIGHLIGHTS YOU SIMPLY CAN’T MISSSome exciting updates – 00:52What is a mentor? – 09:14How to find a mentor – 23:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFREE training – 5 easy steps to market your business without feeling confused or overwhelmed.Join my academy!Want the transcript – click here

In this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people.It takes a long time to get your product/service right, it is not just an overnight process.You may have to go back to the drawing board numerous times before you perfect your product.Listen to feedback and what your customers say to make sure your product is right.You have to keep going and push through the hard parts.It is important to know which phase of your business you are at.Understand who you are and what you stand for in your brand.You have to know who your target customer is so you can speak to them through your marketing and online presence.You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process.Your fortune is in your follow up – repeat purchases are very profitable.In order to get yourself out of your business, you’re going to need to hire.It takes a lot of work to run a successful business.You have to learn, develop and change through your life to progress.Action creates clarity and action cures fear.If results don’t happen, take it as a learning opportunity.You may fail at first, it is natural.Look at which areas are draining you as an entrepreneur – those are things you want to eliminate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Jamie – 08:09Following your business dream – 11:20Starting a business – 15:53Buying patterns of customers – 26:40Replacing yourself in your business – 28:18Believing in yourself as an entrepreneur – 35:52Hitting 8 figures in business – 38:40Growing and running a successful business – 44:35LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESign up for my FREE training – How to successfully market your small business.Check out MIG LivingTranscript below Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast. Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview for you, but before we get going, and I tell you about that, I want to tell you about a new free training that I am going to be doing. Which if you followed me for a while, if you've been on any of my master classes or webinars, you know, I love this stuff. I get very excited. I take a huge amount of energy from it, and I love the question and answer a bit at the end. So for me, any kind of free training, any webinar, any master class whatever we wanna call it, it's effectively the same thing. The thing I love the most is the fact that you get to ask me a question about your business. Cause I find it fascinating seriously. I've worked with some amazing, crazy, brilliant, wonderful businesses over the many years in marketing. And I just love hearing about people's businesses and what they do and how they do it and why they do it. So for me, that's the best bit. And also that's like again, when my brain comes live is in the fact that I have to think fast and I have to come up with ideas quickly. And I think my brain quite likes that. So I am running a free training, which is going to be the five things that you must know to successfully market your small business and get more customers. That isn't the most catchy subject title in the world. However, I might have tweaked it by the time that this episode actually comes out. Cause I was always, I'm a little bit of ahead. So that's what it's basically going to be about. I'm going to tell you the five things that you need to know and be doing in your business in order to really successfully market your small business. And these aren't going to be crazy, amazing. Hire a marketing team. If only these are gonna be things that you can do. And again, if you've ever

This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them.KEY TAKEAWAYS COVERED IN THE PODCASTIt is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much.See what your competitors are doing – this will help you judge where you need to be.Think about what makes you different and why people will come to you.What can you offer that your competitors don’t have?As your credibility grows, your prices should increase.You can grow your credibility by getting in front of other people’s audiences.Investing in yourself with time and money builds on your experience and confidence in charging more.People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere.You need a significant price difference for each service level you offer so it makes sense to the customer.Reward loyalty with existing customers – you don’t have to change their prices.Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it.Not everyone will be able to afford your prices, but that’s okay, there will be others who will.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!HIGHLIGHTS YOU SIMPLY CAN’T MISSLooking at your competitors pricing – 07:07Gauging your pricing based on credibility – 09:10Have confidence in your pricing – 15:55Pricing structures – 19:00Putting your prices up – 22:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my Instagram challenge in the academy!Getting yourself in front of other people’s audiences podcastTranscript below Hello and a really warm welcome to this week's episode of the podcast. How the devil are you? I am good. I've had a busy week and I'm still trying to catch up. Isn't it funny? Like when you, when you get out of a habit of doing something, the work it takes to get you back into that habit. So obviously if you listen to the podcast, regularly, you know, that, you know, a few months back, I had really tricky few months with my mum passing away and, um, I was in hospital. I had an operation, emergency operation. Anyway, and all that had a huge impact on how far ahead I was with my content. So normally I like to batch, normally I like to be ahead and obviously because of everything that went on, I couldn't. So. I got not behind. I've always managed to produce the podcast and have it out for the right day. However, I normally liked to be much more ahead of time and I haven't been, so that's really bothered me, but it's taking so much work to get back into that habit of basically making sure I am really ahead. So my team are doing an amazing job of keeping up with me in the sense of, I might be a little bit late passing everything over to them and they work super fascinated, which is amazing. But yeah, I'm hoping to get back into it, but it is interesting isn't it? But it just. It's so tricky to get back into that good habit. The other thing I need to get back into the habit of is knowing what content I'm putting out. Because again, sometimes like today I've sat down to come and do this episode and I'm like, "What am I gonna talk about?", whereas normally I'm much more planned ahead than that. So again, I need to work on that. And it's weird you know, when I'm in the Academy and someone asks me a question and they'll say, you know, "Teresa, what should I do about this? Or how do I do this?" Like, my brain just goes, kicks into action and then pulls everything out of it. And it just gives them all the answers. And it's great. But sometimes we sit here and I don't know about you and I'm sure everyone's the same. You sit here and, you know, you know, so much stuff, but when you're thinking, what am I going to say in today's blog? Or what am I going to talk about in today's podcast? Your mind goes blank and you're literally sat there, like, "I'm not even entirely sure. Like, do I know anything?". So anyway, I need to get back into both of those good habits and start just becoming a bit more organized. Cause the only thing affects is how much time I take to do things. So the other thing I wanted to tell you about before I get on with today's episode is we are going to be running an Instagram challenge, a five day Instagram challenge in the Academy. So I had this idea and I put it in the group and I was completely inundated with requests of, "Yes, please. Yes, please do this." So what I've decided is that, on the week commencing the 5th of October, I had to look at my planner then I've been doing lots of planning today as well. I'm going to be doing an Instagram challenge in the Academy.&nbs

In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple.Send cold audiences to a sales page with all the information they will need.Price qualify to eliminate people who are not your target audience.Tell people who you are and what you do, don’t make it too salesy.It’s okay to put people off your service if they are not the right match for you.Don’t be afraid to have boundaries with your lead generation.Decide what your non-negotiables are - You are the business owner, it is your business.Show your potential customers your credibility, your personality and also your vulnerability.Talk about your story and the lessons you have learnt along the way – relatable to others.We need to build connections.Remarketing to a small audience isn’t too expensive.You don’t have to add value every time you post, you can also talk about you and what you do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27Support for domestic violence – 16:20Ad funnels explained – 25:00Setting boundaries in your business – 32:45Email marketing to a cold audience – 44:15Remarketing – 58:50Example ad content – 01:04:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my mailing listCheck Jennifer out!Transcript Below Teresa: Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I, I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it. And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of lead magnet way and loving them with emails and talking about the customer, not about yourself. And that's the way, obviously I tend to work, but I love it when someone shows me something different or does something different and what I love even more is that she's got results to prove it. So what I think you're going to get from this episode is that. It's not a one size fits all it never, ever is. In fact, if you're on my email list, you know, I had a little rant about this, not so long ago in the fact of. It really bothers me when someone is an expert because they got good at that one thing, like, say for instance, it's like someone who just does Instagram and teaches Instagram, cause their own account was really successful and it's like, that's cool. That's brilliant. And if you wanted to be just like them in their industry with their customers, they are the perfect person to teach you that. However, if you're in a different industry, different customers, different business, then. Who says that's going to work. So the one size fits all is really kind of. It does frustrate me in the sense of, I have got like a whole host of tools and tactics and strategies, but I have used for years on different things. And some things are work really well and others not so much. And what we talk about in this episode is her strategies and her tactics are very much geared to people who run marketing agencies, freelance consultants, those sorts of people who are trying to get clie

In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else.KEY TAKEAWAYS COVERED IN THE PODCASTGrowing a business is a numbers game – you need to get more people to know who you are and look at what you do.The more people that know about you, the more potential customers.If you can get in front of someone else’s audience, you can promote who you are and what you do.You can help other people serve their audience through your expertise.This is a collaboration so you add value to them and their audience in return for exposure to their audience.Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews.Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no!If someone says no, ask for feedback.Set your goal as being a number of people you approach instead of the number of yes’s you get.Make a commitment every month to ask X amount of people.Try to pick people who serve the same audience you serve.Make sure you can add value to their audience – it has to be a good fit.Do your homework before approaching someone.Don’t let the size of someone’s audience put you off asking.Prepare a bio and headshot to send when they say yes.Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them.Promote all guest appearances on your own social media – this shows a lot to future people you work with.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It will take time, you may get some rejections, but the more you do it, the more it will happen!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy it is important to get in front of other people’s audiences – 04:51Ways to get in front of other people’s audiences – 07:40Getting over the fear – 09:57The process – 17:46LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeApply to be on my podcastDM me on InstagramWant the transcript – click here

In this week’s episode, I have the lovely Amanda Jane Daley who is a leading business mentor for health coaches worldwide. We talk about how Amanda excelled her business in 12 months, why money mindset is so important and using Instagram to grow your business.KEY TAKEAWAYS COVERED IN THE PODCASTThe more you put into your business, the more you get out.Sometimes it takes 2-3 years of learning before you start to see any difference.Deciding you are going to do something and just doing it will get you results.You have to have the confidence to invest in coaching, mentoring, your team and Facebook ads to get better results.Money mindset is what we believe around money.Every time you expand your view, ask yourself – is this true?An Olympic athlete doesn’t just wake up and win an Olympic Gold medal – they have to put the hard work in that no one sees.Money comes for a purpose.You can use Instagram to really tell a story and show your audience your journey.You need to tell people what you do and what you sell often on Instagram.Use Instagram to start conversations and build genuine connections.Make sure you are using Instagram DMs to speak directly with your audience and build relationships.You can reach anyone on Instagram, you can get to know people and build partnerships.Sharing other people’s posts on Instagram is a great opportunity to get in front of other people’s audiences.Tag other accounts on your Instagram stories and posts to gain exposure to potential new clients.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are serious about growing your business, don’t just think about all the things you need to do, start doing them! Until you start to action these tasks, you won’t see any results.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Amanda – 09:50Going from $35,000 to $330,000 in a year – 17:23Money Mindset – 29:10Using Instagram to grow your online business – 39:153 mistakes people make on Instagram – 41:08LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeAmanda Jane Daley WebsiteAmanda’s Challenge?Amanda’s Money Mindset Book List:Love Money, Money Loves You – Sarah McCrumThe Game of Life & How to Play It – Florence Scovel-ShinnThe Science of Getting Rich – Wallace WattlesThink Grow Rich – Napoleon HillThe Spiritual Guide to Attracting Prosperity – Carolyn BoyesHow to be Wildly Wealthy Fast – Sandy ForesterLeveraging the Universe – Mike DooleyThe Law of Divine Compensation – Marianne WilliamsonWorthy: Boost Your Self-Worth to Grow Your Net Worth – Nancy LevinSuper Rich – Russell SimmonsSecrets of the Millionaire Minds – T. Harv EkerWant the transcript – click here

This week’s episode is all about getting stuff done! I will be sharing with you planning, productivity and getting into a routine so that you work more efficiently and get more done!KEY TAKEAWAYS COVERED IN THE PODCASTNot every tool or technique will work for you, you have to find which one suits you best.Having a routine to your day really helps in terms of productivity.It is good to review your previous week so you can see what you achieved and what you can improve.The best thing to do is to be honest with yourself and hold yourself accountable.Be realistic about what you can achieve in your week, considering how much time you actually have.Planning your week ahead will help you to set realistic goals.Set your intentions for the day when you wake up.Try to think about your long term goals and envisage them.Journaling is great for thinking about how you feel and looking at it in a different way.A morning ritual is something you do before starting work.Try to plan out your day in 30 minute or hourly slots – be realistic.One touch process – if you pick something up, you don’t put it down until you have dealt with it.Try to put your phone on silent and be strict with yourself so you don’t get distracted.Batch your content so you are focused on one thing at a time – your headspace will work better.Start your next day’s “to do” list the day before.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It does feel as though the majority of this year has been a little written off, but that doesn’t mean we have to write off the next few months. We just need to get back on it, get focused again and get this work done!HIGHLIGHTS YOU SIMPLY CAN’T MISSGetting ready for the week ahead – 07:25Setting your big 3 goals for the week – 11:57Planning your day – 15:16LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMichael HyattMichael Hyatt’s Full Focus Planner5am Club BookMiracle Morning BookMorning Routine PodcastMary Hyatt YouTube for MeditationWant the transcript – click here!

In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers.KEY TAKEAWAYS COVERED IN THE PODCASTYour website is your digital shop front.Don’t just rely on social media for your business, you need to utilise your website too.By having a website, you can attract customers from Google.Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy.Writing about ourselves is difficult, so it may be worth hiring a copywriter.Before working with a website creator, try to collate all the content so they can understand what you want to include on your website.Your website needs to incorporate your target customer, as well as you and your brand.Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience.Give your audience a free opt in to grow your mailing list – share on your website to promote them.Add your awards, badges and social proof to your website – this builds trust.Make sure you include some testimonials on your website – this increases trust and customer belief in you.Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins.Show examples of your work on your website – give customers an idea of the amazing stuff you have done.Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about.‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Ben 09:02Do I need a website? 09:37Brand disconnect 12:28The process of working with a website creator 18:35Working with WordPress 29:20Benefits of hiring a website creator 30:12The 90 day programme – Ben’s experience 39:05Website tips for converting your audience to customers 42:58LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEReview my podcastBen’s WebsiteWinning website formula that converts your audience in to customers download90 Day Full Focus AcademyMy Brand New Website!Elementor ProSales Page DownloadTranscript below Hello and welcome to this week's episode of the podcast. How are you doing on this very fine day? You know what you think at episode 132, having done this once or twice before that I would have the intro. So totally so not now, but I totally don't. Every time I start, this is about the fourth attempt I've made at doing this intro because it's really weird, but I hate doing that first bit. And then once I start and start talking, that's it. Then I can talk with Britain, not a problem, but yeah, that first bit always gets me. So couple of things I need to update you on. First thing is. And I don't ask very often and I'm hoping you'll be very kind to me. That's I'm just going to ask you straight out. If you haven't yet reviewed the podcast or subscribed, or it's your first time, then please, please, please. Could you go over to iTunes? And what you have to do is you have to find the podcast either by my name or Marketing That Converts. You click on the podcast and they have to scroll to the bottom of that page on your phone. And then that's where the reviews will be. And you hit five stars and then you add a comment and you write what you think of the podcast. I'd be so very grateful if you did that. Had a dream last night, actually that someone gave me a one star. And I think it was because I gave a wine a one star and the owner came back to ask me, why would you have felt really bad about it actually, but I just didn't like it. Anyway um, maybe I have another one star in the podcast I need to check mine. But yes, if you wouldn't mind, that would be amazing only because obviously the promotion of the podcast is actually a really hard thing to promote as in, a podcast is like not an easy thing to advertise and get people immediately signing up and listening. So the reviews really help my rankings and obviously the rankings help when people are looking for a marketing podcast. So if you do enjoy it and you don't mind spending three minutes today doing something for me. I would appreciate that. So very, very much. Thank you. Okay. The next update, before we get on today's interview, which is good one, um, is that my 90 day program is reopening in September. Now, if you don't know what the 90 day program is, let me explain. So the 90 day program is for very go getting ambitious entrepreneurs, business owners that want to take their busin

In this week’s episode I want to talk to you about outsourcing and bringing on a virtual assistant. I’m going to tell you all the benefits of bringing on a virtual assistant, and how it will actually make you more money.KEY TAKEAWAYS COVERED IN THE PODCASTIf you are doing a task in your business more than twice, you shouldn’t be doing it.Every time you are doing a task that you don’t have to do in your business, you are paying your hourly rate.If a task is not your zone of genius or it is a process, you don’t have to do it!You do not have to do everything in your business.In the UK, you can expect to pay anything from £25-£40 per hour for a VA depending on experience. In the Philippines, you can expect to pay between $5-$15 per hour.You don’t have to have a full time VA, they can do as many hours as you need.VAs can get things done so much quicker than you can.Different people can do different things, no one can do absolutely everything.You have to make sure you are managing your team and giving them enough work to do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You do not have to do EVERYTHING in your business, you can outsource it. Whilst they are doing those tasks, you can focus on the things that only you can do.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a virtual assistant? 05:00You do not have to do everything! 05:35My VA experience 12:00Hiring a Filipino VA 13:42The cost of hiring a VA 19:20Working with a VA 23:56LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEBen Bellamy Katie Podcast EpisodePhilippines Online JobsSlackLoomTranscript below Hi and welcome to this week's episode of the podcast. How are you doing? So I just want you to pitch it for a second. I'm sat in my office, windows open. I've got a fan that blaring at my feet. I'm hoping you can't hear that too much. And I'm slowly melting. Now I am really not one to complain about the weather, but I just really struggle when it's humid. I love the heat. I don't like sitting in my office melting and slowly my makeup falling off my face because it's so warm. So that's where I am today. Recording this podcast episode. And I'm recording it late again. The team are so very kind and gracious to me because obviously these last few weeks have been somewhat crazy and hectic, and I am still only just getting back into the swing of things. But the other thing that's happened is obviously when mum was poorly and died and obviously I'm seeing my dad an awful lot, make sure he's okay. I was basically putting everything on hold. So there was calls. I should have done interviews. I should have done me being interviewed and all these various things. And now of course, I've pushed them all back and they're all in my diary at once. So my days, are crazy busy as well as I've literally just come back from seeing my dad just to make sure he's all good. So it has been a little bit of a busy few weeks, but I'm hoping now to get ahead, which would be good. However, during this crazy time, something kind of cool has finished. A project has finished for us here. And that is my new website. Now I am a huge advocate of you still having a website it's still really, really important. And next week, we've got an interview where we talk about websites and we talk about some of the things that you want to do to ensure, to convert people when they're on your site. But I'm a huge advocate for it. And I've always had someone do my website for me, because as you will know, I am not that techie. So a website is definitely not something I would do for fun. So I've been working with the very lovely Ben Bellamy and he has created me a beautiful site, which I love, and I've done lots of different things to this site. So for instance, my speaker page goes into loads of detail of my, about page is my story now. Um, so if you didn't know my story, then you'll get to hear that. And there's lots of, kind of, um. There's lots of like little features and things that I didn't have before. So I'm really pleased with it. I love it. Please do go check it out. I'd love to hear what you think. So that would be fab. Okay. So that's pretty cool. We got that done. Cause it didn't feel like I was going to get that done that while everything else was going on. And actually this is kind of like a good, a good time to talk about today's topic. Because as I said, I got someone else to do my site. Because I do not have the skills and yes, I could learn them because we're in a world where we have Google and it can teach us anything. However, I don't have the time or the inclination to do either of those things. So it made perfect sense for me to outsource that. To pay someone who does know what they're talking about. Do know what they're doing and get them to do the work that I would take forever to do, and it probably would have been dreadful. And that's what I want to talk to you about today. I want to talk to you about outsourcing and in particular, talk to you about bringing on a virtual assistan

This week’s episode I have an interview with the lovely Sonia Thompson who is a customer experience strategist and consultant and CEO of Thompson Media Group. We are going to be talking all about the Black Lives Matter movement and how we can ensure we are doing everything we can in our business marketing to be inclusive.  KEY TAKEAWAYS COVERED IN THE PODCASTAs much as we focus on speaking to the right person, we also need to make sure we are not putting anyone off as well.Ask yourself: Am I being inclusive to everyone this is suitable for?You can’t serve everyone, but you need to be intentional about who you want to serve and who you don’t.Create an inclusive environment where customers who do have special requirements don’t feel they have to ask and stand out.It is sometimes worse to not say anything or acknowledge something is happening.It is better to be the business that acknowledges something is going on, that the one that says nothing.If you make a statement, it needs to relate to your value and how your business operates. You need to really truly believe in what you are saying.It’s ok if you haven’t got it right in the past, just acknowledge this and how you are going to move forward.It is important to have conversations with people if you don’t understand something due to never experiencing it.Diversify your circle of influence – Make sure the voices you are listening to are all different to give you a broader view of the world.Re-evaluate your customer avatar – If you limit and define your avatar, you could be leaving out a big group of people who may have the same pain points and needs.Commit to representation – Your customers need to see themselves and who they aspire to be in your marketing and business.Make cultural intelligence a priority – If you don’t have an understanding or appreciation for other cultures, it can be very easy to say the wrong thing and potentially offend.Take an audit of your customer experience – Go through your customer journey and think about the signals you want to send out.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is better to try and potentially get it wrong, rather than say nothing at all. This isn’t just for now, this is an ongoing problem that needs to be addressed and things need to change.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sonia – 07:01Being Inclusive in Marketing – 10:22The Inclusivity Spectrum – 14:20Mistakes We Can Learn From – 19:205 Steps to a More Inclusive Business – 27:50LINKS TO RESOURCES MENTIONED IN TODAYS EPISODESonia's siteLinkedInFreebieTranscript below Hello and welcome back to this week's episode of the podcast. How are you doing? So thank you so much, firstly, for all the lovely comments and DMs and things after last week's episode, it was a slightly odd episode. Uh, I am very happy to say that I am much more on the mend and have enjoyed being back in the swing of things of work, which is lovely. And I know it seems like, I dunno, is it sad or is it, you know, not good for me? And people will be like, "Oh, you should be resting." But the fact is I love work. It makes me truly happy. So actually I am more than happy to be back. I'm more than happy to be sat at my desk, which I enjoy very much. Maybe I should get a hobby. Um, anyway, this week we have great episode and I don't mind telling you that I was a bit nervous about doing this episode. So obviously you'll be aware that some months back there was a awful lot of press and news around the black lives matter movements. And there was a big thing on social media putting up black squares and people sort of commenting things. And if I'm totally honest, there was a real nervousness around it in terms of what people were saying and doing, and were they doing the right thing or not doing the right thing? And I have to say I was one of those people that was also really nervous. I didn't want to make a mistake and I didn't want to do something that potentially could be seen the wrong way or, or not do something. And it was a really, really tricky situation to get right. But I knew that I had not educated myself enough. I knew that I had not surrounded myself enough in this situation, in, in the circle of friends, in various different things. And that I had to change that and that I had to make a conscious effort to ensure that I understood what was going on. So obviously I did things in my personal life where I watch things on Netflix and I read things. And, and to be honest, I didn't post these on social media because I didn't, it again, it's really tricky cause I didn't want it to look like, look, "I'm just watching this thing and reading this thing because of social media and now I've ticked this box." I really didn't want it to be like that. So I didn't say that I'd been educating myself, but I was educating myself. And then I was very keen looking inwardly at my own business that actually I need to make some changes in my business as well. And in terms of

This week’s episode is a little different to usual. I wanted to give you all a little update on what has been going on and some of the lessons I have taken from this situation. It is only a short one this week but I am going to rest up and be back next week. KEY TAKEAWAYS COVERED IN THE PODCASTAt some point in our lives, we will all have things happen that are beyond our control and we have to deal with, and it’s ok to stop and take in what has happened.Sometimes we have to listen to our bodies and rest when we need to take time off.Your health should be a priority.When something bad happens, the only thing we can do is change how we react to it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Life sometimes throws things your way that you can’t control, and unfortunately we all have to go through hard times and things that feel very unfair in our lives. The important thing is to remember that it is ok to take a break and listen to your body, your health has to be a priority and everyone will understand.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat’s been going on? 01:06Dealing with bad situations 04:03A lesson to takeaway 06:58Transcript below Welcome to this week's episode of the podcast. Now I need to warn you straight off. This is probably going to be the shortest ever episode that I've done. But when I started this podcast, I made a commitment to show up in your ears every single week, regardless of what had happened, regardless of how much work I have on. Because when you create content for people, when you want to help people through content, that's what you do. You make a commitment and you show up. What’s been going on? So when life gets a little bit busy and a little bit in the way, sometimes that can be a really tricky thing to do. And honestly, to say that life has got in the way over these past couple of weeks is a little bit of an understatement. So to kind of frame this, I, I wrote an email a couple of days ago to someone cause I had to rearrange something.I'd made a commitment to record for inbound. I'm speaking at inbound this year and they'd had a delay from me anyway, getting the stuff from me cause because of stuff I'm going to talk about in a sec, but they'd already had this one delay and then I've been booked into record my, my session. And I had to email them and basically say, I'm so sorry, but something else has happened. And as I wrote the email for the first time in forever, I felt like I was one of those kids at school who was just making stuff up and you're like, Oh yeah, you couldn't get your homework in because of what reason now? Oh, whatever. Yeah. I believe you. Because honestly these last few weeks in my life it's felt like that a little bit. So these are all personal reasons and maybe this episode might be a little bit too much information. So I hope not.But I mentioned last week that my mum had passed away. So about five, six weeks ago, we were given the diagnosis that she had got terminal cancer and completely out of nowhere, she just got poorly and passed away, which was a awful and you know, obviously kind of life changing experience. And then about a week into her, once she passed, we were helping my dad and, and running around and doing everything. And my sister and I. I'm one of three sisters, but my, my sister and I are probably both Enneagram threes and we jump into action and we've been doing all the organising and sorting everything out for the funeral and, and organising everything. And about a week into doing that, I then felt really unwell on Sunday night. And I'm recording this on Thursday right before you're listening on the Monday.Um, so I'm really up against it, but it felt really weird on Sunday night. Anyway, got a very long story short ended up in hospital. Thank goodness for the British NHS. And I was given some tests and checks and it appeared, I'd got an acute apendicitis. So the same day, the Monday morning I was in hospital and then operated on and it's Thursday and I'm home. I got home yesterday and I'm recovering. And honestly it feels like, and I've made this stuff up. Like first your mom dies. Well, first she gets diagnosed. Then she passed away. Then you end up in hospital. It's like, how many more things can you be making up? And can I like, can I just say that one recording this episode is really awkward because I want to do it. I want to record an episode, but I know I needed to do something quickly because obviously I should be resting. Dealing with bad situations But secondly, I don't know about anybody else, but ever since working in corporate world and being a mom, I never like admitting any defeat of any sort. So I had a marriage breakdown. I didn't have a day off. I am very good at like, you know, caring on when things are tricky. And for me I feel really embarrassed and really, yeah, just embarrassed that I'm not well. And that a, I had to deal with the, you know, what happened with my mom and I'm still dealin

This week’s episode is an interview with the very lovely Sarajane Case who is an expert in all things enneagram. We talk all about what the enneagram is and why it’s good to know which type you are, as well as the different enneagram types and identifying yourself.KEY TAKEAWAYS COVERED IN THE PODCASTThe Enneagram is a personality typing tool that is self-guided and it is motivations based so we can understand why we operate the way we do.Types of Enneagram: Type 1 – The Perfectionist/Performer, Type 2 – The Helper, Type 3 – The Achiever, Type 4 – The Individualist/Romantic, Type 5 – The Investigator, Type 6 – The Royalist, Type 7 – The Enthusiast, Type 8 – The Challenger and Type 9 – The Peace Maker.The Enneagram diagram is a circle with 9 numbers all the way around, then there are wings either side of your chosen type which you lean towards one more than the other.We need to get to the root of what we need and understand what it is that we are craving.Enneagrams give us the information of what patterns we tend to repeat over and over again.By identifying your enneagram type, it helps to get to the root of what is holding you back and get to our growth pattern faster.It is important to understand that not everyone thinks the same as you and motivated by the same things you are.You don’t have to be your Enneagram identity all the time.You have to learn to create space between your thoughts and your reactions.The Enneagram is a map that gives us information, we can add the tools we need to work with it.You need to enjoy the journey and the process, rather than completely focusing on the accomplishment.There are many factors in the Enneagram, so every person is going to show up differently to another.There are 3 subtypes to every Enneagram number: One to One, Self-Preservation and Social. They are what you think you need to do to survive.Most people when they read their type feel embarrassed or as though they have done something wrong.We need to have compassion with ourselves and what we have learnt through life.We have to remember the best of you sometimes gets held back, and that’s okay.Everyone in our life is getting the overflow of how we talk to ourselves, so if we allow ourselves to rest, we can allow others to rest.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The enneagram is a great way to identify what motivates us and why we react certain ways to certain things, it is a tool we can use to understand the root of what we need. But, it is important to remember that we are not defined by our number and we must be compassionate with ourselves and others.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sarajane 08:00What is an Enneagram? 10:30The Different Types of Enneagram 12:40The Benefits of Identifying your Enneagram Type 15:05The Meaning behind Enneagram 3 18:51How to Use Your Enneagram 27:20Enneagram Connections 32:00Enneagram Subtypes 33:20You Are Not Your Number 39:15Where Does Your Enneagram Come From? 41:03Sarajane’s Book 48:00Managing a Large Instagram Account 49:35LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEEnneagram QuestionnaireSarajane Links – Instagram – InstagramBookTranscript below Hello, and a really warm welcome to this week’s episode of the podcast. How are you doing? So, okay. In total honesty, I have had a bit of a week. It was strange. Cause yesterday I was talking to someone and they said that they were listening to an episode a couple of weeks back and said, you, you sounded like things weren’t good. Is everything okay? And I don’t actually remember. Saying it on the podcast, but obviously I must have, or alluded to something, but unfortunately last week as I record this, my mum passed away and she passed away of cancer. She had a very short and a very unfair fight and it’s, or away from us, way quicker than we were expecting. And quite honestly, as like a 41-year-old. I, I don’t think I ever expected to have to organize funerals, work things out. I do bank stuff for my parents and, and it’s been a real tricky week. And the reason I say this actually is for a couple of reasons, first off that, uh, one today’s episode is very axled. I’ll get to that in a second. But the other thing is as a business owner, when something like that happens, it’s really tough. It’s really good. Right? Because in one way, you’re your own business and you’re the boss. You decide what time you take off. You decide whether you need a few days, you know, you’re not having to try and get compassionate leave or whatever it is. But then in the same breath, it’s really hard because of the fact that you are your own boss. And if you don’t work the business, doesn’t often work. Now I am. And I always am so very grateful for my team, but at times like this, I am crazy grateful for them because they really did kind of pull together, get stuff done and were brilliant and, and picked up things that aren’t normally there is. And that’s the things that actually the business did. Carry on

In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started. KEY TAKEAWAYS COVERED IN THE PODCASTThe knowledge industry is anyone who can teach or serve from the topic they know and understand.Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses.If you sell a product right now, can you now teach it?The knowledge industry has opened up and we can now learn anything from anywhere.There is huge potential for you to earn money from selling what you know.No matter what you offer, it needs to be transformative.Understand who your ideal customer is and who would need support, so you know who you are talking to.There are many ways to deliver an online product and you may need to use some third party websites/platforms.Don’t try and do too much – we are all sort on time so too much content isn’t always the best way.Breakdown how your product or service comes together so you are clear on what your customers/members actually get.Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research.Don’t take one person’s word for it – ask lots of people for their opinion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSOnline Products in the Knowledge Industry 04:30Can You Teach Your Product or Service? 05:21What Transformation Can You Offer? 07:37Who is Your Ideal Customer? 09:49How Are You Going To Deliver Your Online Product? 11:44Research 18:19Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes. Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it. So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this. One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online. You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this going forward?" Or you might be one of those people that like said you jumped on it. You immediately started doing stuff online. And now you're thinking, okay, that was fine as a interim solution. But now, how am I going to do this properly going forward? Because it gives you another option. And that's what I particularly love about doing the online business. That when it happened, when everything shut down, I could carry on if in fact anything, I jumped into more action. So for me, it was very much a case of, I couldn't be more grateful for having an online business. I also love the fact that I can do my job anywhere and no one is expecting me to be in a certain place at a certain time. And I don't have to deal with that. So for me, having an online business has been so freeing and also amazing because I can help so many more people. People that would never have been able to take my services when we offered it as consultancy or when I offered it as an agency. So there's loads and loads of reasons. These are just a handful of reasons why having an online business is so good. But like I said, I wanted to talk about it today because you might have been floating the idea based on what's happened. And I want to just take you back a bit. Also you might not have ever even thought about it cause you might be sat there t

In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is.KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well.You don’t have to have big numbers on social media to be successful.Micro famous is being famously influential to the right people.You have to decide what you really want – is it about fame?More content does not equal more sales.The algorithms have put a barrier between content creators and customers so we have to focus on engaging content.The three stages of influence – Get Seen, Get Noticed, Get Known.The aim is to get linked to the problem you solve.Become known for something but only to the people you want to serve – this is easier and faster.Ways of finding your niche – Create a new one or speak to an existing one.Find what people are right from you and create content that speaks to them.If you don’t know how you have got somewhere, you won’t be able to go back and fix it.You can’t count on authenticity to grow your business but you can still show up and be authentic.Not all forms of visibility are congruent with your expertise.Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time.Podcasts are also really good if you prefer talking to writing.Podcasting creates demand because you can take your audience on a journey – you are their leader.Appearing on other podcasts helps to reach new people who are looking for solutions.Reach out to other podcasters and pitch yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02Why Podcasting 11:35Micro Famous – The Book 16:02The Numbers Game 19:20How to Build Your Influence 26:05Finding Your Niche 29:25Being Authentic 32:18TikTok for Business 35:51The Power of Podcasting 42:50How to Get on Other Podcasts 46:30Transcript below Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way. So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today. I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you batch contents, if you’ve never done it before, I’m sure I’ve done an episode. So I will find the episode and link to it in the show notes, but do go check it out because batching really is helpful in terms of creating content. And sometimes we do just need to give ourselves a kick out the backside and say, get on with it enough now. So that’s what I’ve done today. And I’m on episode two of three. I’ve got one more to do after this, but this is an interview. So it doesn’t take me that long because of course I’ve already done the interview. So today’s interview is with the very lovely Matt Johnson and he is an agency founder, podcast, and author of the book called Micro Famous. And we have a really interesting conversation about not needing loads and loads and loads of followers in order to be successful. We talk about the fact of how you can use a niche and really drill down into who your customer is that you suddenly don’t need 20,000 downloads per podcast episode, or you don’t need, you know, 5,000 people to watch a video. That actually you can make just as much money on a hundred people watching a video rather than 5,000 people watching a video. And we have this really interesting conversation about kind of checking in with our ego. Cause do you know that sometimes? I really genuinely have to do this. I genuinely have to check in with myself because sometimes I will do things because my e

In this week’s podcast we will be talking all about promoting your lead magnet on social media to build your email list and also how to not feel bad about selling on social media.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is content you give away for free, in return for an email address to get them on your email list.A landing page is where people sign up for your lead magnet, this usually has photos of what the lead magnet includes, as well as reasons to why it’s going to benefit your audience.You can put your lead magnet on social media more than once in different posts.Your posts on social media needs to be consistent to your landing page.Don’t worry about posting more than once – you are not bombarding people.You can set up a pop up on your website to promote your lead magnet.Changing your cover photos and ‘Call to Actions” on social media will also help to promote your lead magnet.You can also talk about your lead magnet in your regular content such as blog or podcast.If you are being interviewed or speaking on stage, you could talk about your lead magnet at the end – check you can do this.Promote your product/service in unique ways so it is not just focused on “Sell, Sell, Sell”.If someone gets irritated by what you post, they are not your customer – let them go.There is nothing wrong with asking for money for what you do.If people don’t invest money into something, they are not as likely to invest their time and energy into it.If you are worrying about being too ‘salesy’, you won’t be. Because you are conscious of it so would not come across like that.The only person who sees every single post you share is you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to keep talking about your lead magnet and promoting it, otherwise people won’t know about it. Don’t feel like your landing page or lead magnet isn’t good enough, it’s just that people need to be aware of it and then they can see how awesome you and your content are!HIGHLIGHTS YOU SIMPLY CAN'T MISSPromoting Your Lead Magnet 02:50Sales Posts on Social Media 13:10How to Sell Without Feeling Bad About it 15:54Transcript below Hello and super warm welcome to this week's episode of the podcast. How are you doing on this very lovely Monday morning, if you're listening to this on a Monday, which you may not be, or you might be so whatever day or time is, I hope you are super well. Okay. So this week I have decided that I wanted to talk about something that keeps coming up again and again and again. So as you know, I have my Academy and I also have a 90 day program. And in the Academy we have coaching calls. So a couple of times a month, we all get on a group coaching call and people get to ask me questions directly and I get to help them directly with their business. And basically they can come on and ask anything. And I love it. Because I love the fact that they kind of put me on the spot. My brain has to work really quickly. I have to think about what they do and what their business is. And I really, really enjoy it, but basically a question keeps coming up again and again, and I thought, you know, what if members of the Academy have got this question then maybe you guys have too, and therefore it might be worth doing an episode to address this question. Okay. So basically what I've been asked over and over is how do you post on your social media about your lead magnets? And if you don't know what a lead magnet is, go and check episode 110, because that episode I talk fully about what a lead magnet is, but basically in short it's you giving away some content for free or giving something away for free in order to get someone's email, to get them on your list. So how do you post a lead magnet or post a sales post without feeling yucky and salesy and sleazy? And also once you have your lead magnet or also once you have your thing to sell, where should you be posting it and how often? So we've had lots of big discussions about this recently, which is why I thought, you know what, let's come on here. Let me answer it in front of you guys so that if you've got this thought in your head or you're wondering, then I can help you at. Okay. So let's just take it back a little bit. So I'm going to be talking specifically, I guess, about the lead magnets to begin with. So as I've already said, a lead magnet is something that you give away for free. So as you well know, I have lead magnets. I have them on my website TeresaHeath-Wareing.com. I put them in my social media and I often give a freebie along with the podcast. So what happens is I create a landing page where you go to and you basically put in your details and that sort of start, the process of giving you the lead magnet. And on that landing page, I have pictures of the thing that you're going to get. So if it's a download, what I do is I screenshot each page of the download and I might fan it out on a desk or I might, and I do this all on the computer, b

In this week’s podcast, I have the amazing Megan Hyatt Miller who is the chief operating officer at Michael Hyatt and Company. She is also the co-host of the popular Lead to Win Podcast. In this episode, we talk all about Michael Hyatt Company and how Megan runs it, as well as how you can stay focused and get work done without feeling overwhelmed. KEY TAKEAWAYS COVERED IN THE PODCASTOur life has different seasons – different things are possible in different seasons.Respect the constraints that you have in your life and don’t fight it.Your weekly big three are the three most important things you need to achieve each week.Instead of writing a huge to-list every day, try to focus on the top three things you need to do and then move onto any others IF you have time.The act of writing is really good to clarify things and have a sense of calm.Having a paper planner is like having a sense of control that you can hold in your hand.Success includes all parts of your life, not just work.To have a great day, you need to have a morning and night ritual.Self-care is important to support yourself.You can be successful without burning yourself out and make compromises.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We have so much going on in our lives, so it is important to decide what you want to focus your energy on and what you want to achieve. When you plan and prioritise the important things, you will ultimately be more productive.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Megan 05:54Working at Michael Hyatt Company 08:05Succession Planning and Diversifying 09:42Managing Your Time Efficiently 13:18The Season of Life 18:20The Full Focus Planner 22:20You Can Win at Work and Succeed at Life 34:00Journaling for Kids and Students 39:00What’s Next for Megan? 43:52Transcript below Hello and welcome to this week’s episode of the podcast. How are you doing? I am sat recording this on a beautiful sunny day in Rochford in England. And I have to say, because we haven’t been able to get in a plane this year yet. I was missing, going to amazing sunny places like California and Nashville. And I was in Greece and Cyprus and Dubai last year. So I am really, really very grateful for the sun shining here because, I don’t know about you, but it totally makes a difference to my mood and how I feel. And obviously I’ve had my garden done. So after I’ve recorded this, I’m probably going to go and work in the garden, which will be heavenly. Anyway, haven’t come on to tell you a weather report. Today I have an amazing interview for you. I am interviewing the very lovely Megan Hyatt Miller, who it was such a delight actually. So nice to have her on. I really think you’re going to love this conversation. It was so, so enjoyable to do from my point of view. Now you might recognize the Hyatt name as I have had two or two members already at the Hyatt family. So I’ve obviously already had Michael Hyatt on the podcast and Megan is Michael’s daughter. And as you know that. Well, his other daughter, Megan’s sister, Mary is my coach and very dear friend and she’s been on the podcast twice. So it was so nice to add Megan to the lineup. I feel like I should be interviewing their entire family, but I think we’re going to stop it at Megan, but it was great to chat with her. So let me tell you a little bit about Megan first. So Megan Hyatt Miller is the chief operating officer. At Michael Hyatt and company, she’s also the cohost of the lead to win podcast, which is consistently featured in the top 10 of iTunes. As a leader of leaders, she is the grand architect of Michael Hyatt and company successful achievement focused culture. Today, she teaches other companies, how to practically craft a company culture that makes a double win effortless. Uh, they have a sort of phrase that they win at work and win at life. She enjoys her free time with her husband and check this, five children. Five. There’s a woman is basically chief operating officer at a hugely successful business that is in an industry that is incredibly fast moving. And she does all this while being mum to five children, which completely blew my mind and these children. And I think she says it on the podcast. We’ve got a couple of teenagers. A couple of boys who were around sort of 10, 11, I think. And then a baby who is only just turned one like, WOW. So in this episode we talk all about Michael Hyatt and company and how Megan runs the company and what she does in there. But the reason I bought Megan on is because Megan is one of the people behind the full focus planner. And I use the full focus planner to help me stay organized. Now I’ve tried so many planners and I have to say, I failed dismally at loads of them. Couldn’t get on with them, thought I loved them. And then we did it for three days and then be done. I have been using the full focus plan and I for six months solidly and consistently, and I love it. And they’ve got some great thoughts and opinions on how

In this week’s podcast we are going to be talking all about podcasting and how you can start your very own podcast! Here are all the things you should be considering if you want to start a podcast. KEY TAKEAWAYS COVERED IN THE PODCASTYou need to have an outlet to give your audience long form content. For example, a blog, podcast or videos.As a business owner, you need consistent content.Podcasts are great if you like to talk, as opposed to write – you have to like what you’re doing.Set yourself a length of time you are going to guarantee to yourself how long you will be consistent for.Practise talking to yourself and record it – see what it is like.We are our own worst critic, get someone else to listen to your first recording to check it.Think about what kind of podcast you are going to have.Don’t put too much pressure on yourself to have an interview for every single episode.If you are going to interview people and you want some great people on your podcast, it will take time.Will you do episodes or seasons? Think about consistency here.Think about the name of your podcast and your artwork.Google your name idea and search in iTunes and Stitcher – ideally you don’t want your podcast name to be the same as someone else’s!You will need an intro and outro to describe what your podcast is about.Intro script – summarise what your podcast is about and why people would listen to it. Needs to also explain what your listeners will getOutro – if you like the episode please like and subscribe or leave a review (Call to action)THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A podcast is a brilliant way to give your audience consistent, long-from content. There is a big process to it, but hopefully this episode has helped you to break down all the different things you need to consider when setting up a podcast. Having a podcast is very rewarding so it is all worth it!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content - 05:275 steps to getting your podcast started - 09:00The process of a podcast - 33:01LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil KingContact PhilBecci (show notes)DownloadAudacityWaveCaptiveTranscript below Hello and welcome to this week's episode of the podcast. How are you doing so for me, it's been a bit of a tough few weeks. If I'm honest, I think generally in the world at the moment we are going through a lot of stuff. It's very hard and heavy, and there's a lot of things going on that can really affect our mood. And unfortunately, I've had some pretty horrible news myself that has also affected my own, uh, mood of myself. So it's been tough, but do you know what I've sent an email out to the Academy members yesterday saying we need to bring more light into our lives and I need to bring some fun and easiness and enjoyment because I don't know about you, but I think I've got to this point in lockdown and I am done. I just want to go out for dinner.I feel like a child having a tantrum. I want to go out for dinner. I want to see my friends. I want to hug my family and I am now finding it quite tough, which is interesting because up until I don't know, maybe a couple of weeks ago, I was all right with it, really, I think. And I was really okay with it at the beginning when lots of people were nervous about it, whereas now I'm done and I want to travel. And the thought of not getting on a plane this year fills me with so much upset. I can't tell you because travelling is our worlds. That's what my husband's and I love to do. I love to stand on a stage and speak. And the thought that I can't do that again is really, really hard going, and, and with this other sad news on top, it's been a tough few weeks, but as I've said, I'm determined that I need to bring some fun and light and laughter back into my life.So I am trying so very hard to find so much gratitude and positivity of everything at the moment. So yeah, I just, I was conscious last week, that last except set, I'd probably send it a little bit rushed and a little bit, uh, not my usual self. So I just wanted to say that that might be the reason why, and I'm trying super hard to stay as positive as possible, which I hope you guys are too. It is a tough time and we are all struggling. So I am hopefully here to keep you smiling. My mum said to me the other day that if I get upset, then we know we've got a problem because I am known for being the happy jovial joke, making smiley person in my family. So, uh, that is what I'm going to continue to do while we are going through this tricky time.Also, in case you missed it and you do want some positivity and motivation, then do go check out [inaudible] episode, which was three episodes back ago. It was, uh, episode 120. It was so good. I got so many great comments about it. So if you are in need of some motivation, maybe I should go back and listen to it myself. Then do go listen to that. Anyway, let's get on with today's episode and I've decided that I'm going to dedicate today's episode

In this week’s podcast we have the brilliant Marcus Sheridan who is the author of one of my favourite books – “They Ask, You Answer”. We are going to be talking about how this concept came about, why it is so important and how we can use this in our businesses going forward.KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you are talking to your customer through your content. Show them what they want to see.Don’t over-complicate your content.Focus on the questions that your buyers want to know.The 5 subjects customers research – price/cost, problems/negatives, comparisons, reviews/ratings and the best thing.The mistake most companies make with their content, is to talk about answers that are not even in the buying funnel or they are the top of the funnel – you have to start at the bottom.The questions at the bottom of your buying funnel are the questions you get asked all the time.You should aim for 75% of your content to be focused on the 5 subjects that customers research.Be brave with your content – you don’t have to follow the rules and worry about what your competitors are doing!Teaching equates to trust. Trust equates to sales.Be honest and transparent with your customers.Over 80% of all people will not go to a restaurant if they don’t advertise their prices in their online menu.Over half of people will not buy what is in their basket if they can’t find a discount code after seeing the code box.When discussing pricing in your business, help your customer to understand the market place in general.The more specific companies are in talking about cost and price, the better the results become – more leads.Give your customers an educational experience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Customers are unlikely to purchase the first time they see your product or service, but if you are helpful, supportive, answering questions and giving knowledge, they will take that and remember you to purchase in the future.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Marcus 02:06Sales Initiative vs Marketing 09:22Revenue from Action 17:15Content Creation 20:23Answering your Customer’s Questions 26:30Being Brave with your Content 32:20Being Honest with your Customers 36:30Educational Resources 47:10Transcript below Hello and welcome to this week's episode of the podcast. How has your week been? I hope you've had a really good one. If you've been following me on Instagram, you'll see that my garden has been finished. If you're not fallowing me on Instagram, you might think, why am I talking about my garden? Well, basically, I have had some contractors in, and they have done my gardening, which is really exciting. And I've been putting on Instagram, and I got so much interaction that was wonderful. So I've been sharing the updates in there, and it was finished as I'm recording this, so a few days ago, by the time you get to listen to this. So, yeah, it's exciting stuff. So that's what I've been doing with my time. So I hope you've had a good week.Anyway, this week we have a great interview for you. Now, you will know, because I've said it before, that one of my favourite books I've read for marketing is a book called They Ask You Answer by Marcus Sheridan. And I was so very lucky to be given some of Marcus' time in order to bring him onto the podcast, to talk about how this came about, why it's so important, and how we can use it in our businesses going forward every day.But, honestly, if you haven't read the book, I highly recommend it because it gives you some really interesting ideas on the importance of content creation, and you know I go on about that all the time, but also about the types of things you want to address in your content creation. So I really recommend that you go and buy that book. It's a really good one. I'll link to it in the show notes. An Introduction to Marcus But let me tell you a little bit about Marcus. So Marcus is a sought-after international keynote speaker, and he's known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus one of 20 speakers you don't want to miss. And he's being dubbed the web marketing guru by The New York times, and featured in Inc, The Globe Mail, Forbes, and more.As the finder and president of the Sales Lion, which recently merged with IMPACT in 2018, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc, he gives over 70 global keynotes annually. Well, he probably did before lockdown happened. And Mashable rated his book, They Ask You Answer, as the number one marketing book to read in 2017. Forbes has listed it as 11 marketing books that every CMO should read.So, honestly, this guy wrote a book that kind of changed how we viewed content marketing. And I am so very honoured to be able to bring him to you, to the podcast, and be today's interview. So I hope you enjoy.Okay. I am really, r

In this week’s podcast we will be talking all about launching your online product or service. I am going to talk you through all the different steps involved, and some of the key things that make the real difference in terms of the success of a launch. KEY TAKEAWAYS COVERED IN THE PODCASTLaunching an online product or service is a bit like baking a cake – you have to follow the steps and the process.This is not a quick win, it takes time.You need to create consistent content in the warm up phase so people can engage with you on a regular basis – you need to be known for your product or service.Start building your email list!Love your audience, keep showing up.You can launch a product or service through masterclasses, webinars, live videos, waitlists or challenges.You need to demonstrate what they are going to get if they then purchase from you – give them a taster.The day you do the webinar, masterclass or challenge, is the day you start selling.Start planning your launch 6 weeks in advance.Being live makes it easier to have that conversation whilst they are sat there and they also get to ask you questions.Create downloads and workbooks to add value.Consider your price point – you should offer a discounted rate for people to buy straight away. You could offer a payment plan.Open cart or closed cart – is there going to be a day where people can no longer join?Your sales page is SO important – there is a download on my website and a course in my academy on this subject.Consider why people didn’t buy – follow up with a survey for feedback.Don’t forget to love the members you already have.Review all of your steps before relaunching.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Launching an online product or service is a LONG process, there are so many different steps to it but I promise, if you have the drive and the desire to have an online business, it can be the most wonderful thing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuick launch - 04:00The warm up phase - 06:37The pre-launch - 16:21The actual launch - 22:58Post-launch - 31:28Retention and relaunch - 33:23Transcript below Welcome to this week's episode of the podcast. How are you doing? As I'm recording this, it's a beautiful sunny day. We've been so lucky with the weather and I am so, so grateful for having nice weather. I have to say it really does make a difference to my mood. So I am very grateful for the sun shining today and I hope the day that you're listening to this, the sun is shining too and I hope you're having a good day. Okay, so I want to talk today about something that I love. So when I started in marketing about 16-ish years ago, I did well basically over these 16 years, I have done so much marketing. There's probably not much I haven't done. The one thing I haven't done hands-on is TV advertising. We, I used to work for Land Rover, as you may have heard me say before, when I worked next to the people who did the TV advertising, but I didn't do it myself.But other than that, I've pretty much done everything and stuff that is no longer around. I used to do fax marketing, we still lot of postal marketing, whereas some of these things obviously we're not using now. And then some of the things I use today, I had to learn like everybody else because they weren't in my degree 16 years ago. So for me, as you know, it's a passion. I love every, every minute of marketing and I eat, sleep and breathe this stuff. But the last few years I've been very honoured to work with lots of business owners in a particular area, which I love and I want to dedicate today's episode all to that area. So I want to talk to you about launching. Now I have been very lucky over the years, like I said, to work with some amazing entrepreneurs and business owners to help them launch their online products and services.And I have done many, many, many launches, including many launches of my own and I have also spent a long time learning about them and buying courses and attending conferences and even doing a certification with lead pages in conversion marketing. So I know what I'm talking about in this, in this sector, and having done it for myself and for clients, it really has helped me fully understand the process and see what works and what doesn't. And what are some of those secrets behind a successful launch? Why is it that some do really well and others not so well? So today I want to talk you through the wider launch process. Now I want you to know that if you are not selling an online product, if you don't have a course or a membership, I don't want you to skip over this episode and think this is not for you.This is for sure going to give you something even if you don't have those online products. But if you do have an online product, then this is going to be music to your ears because I am literally going to talk you through all the different steps involved and some of the key things that make the real difference in terms of the success of that launch. And

In this week’s podcast I am bringing you an interview with the legend Dean Graziosi. Dean is a multiple New York Times best-selling author, an entrepreneur and an investor. We are going to be talking all about mindset and how Dean has got to be the success he is today.KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be in a different place in a year or 5 years from now, you have to start planting those seeds today.The only person you have to be better than, is the person you were yesterday.“The definition of success is going from failure to failure without losing your enthusiasm” – Winston Churchill.It is okay to fail!Success isn’t easy, but it’s beyond worth it.Share what you know and get paid for it.You have to be the guardian of your thoughts.Don’t regret your past mistakes, just keep moving forward.Keep on Innovating and implementing.It is down to you how you come out of this crisis.Whatever gets our attention, gets results.Identify what is truly important to you, and then say no to everything else.Make a list of things you are going to stop doing.Don’t let anybody dim your glow.Replace envy and anger with compassion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no such thing as an overnight success, but the opportunity is there if want it. You are choosing to better yourself and level up, and I know you are capable.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Dean - 07:37Mindset is everything - 14:05Marketing and mindset - 20:24Stand out moments - 27:48Levelling up your mindset - 33:03Thriving during a crisis - 35:43Commitment - 44:00Managing your time - 45:42What’s next? - 53:10Transcript below Hello and welcome to this very special episode of the podcast. So you might be sitting there thinking, why is it so special Teresa? Well, I've got an interview for you today that to be totally honest in my wildest dreams I couldn't have imagined doing this interview. But I want to give you a little bit of a backstory before I tell you who it is as to how it came about because it was kind of a little bit strange but wonderful. So you know that I am a little bit woo-woo now. I never used to be and my friends and family who have known me for obviously a very, very long time don't recognise that side of me, but I am and I just think, well, what's the harm in trying? What's the harm in giving this some thought or doing this thing? If it helps, then great.So the other week I was on a Zoom call with my good friend Biz Paul and we were chatting away about the podcast and I just happened to say to him, do you know what I could do with like a really amazing guest? Now, I have had some of the most amazing guests, so it certainly wasn't me sitting there going, I need someone good, I haven't. It was like, who on earth could I possibly go for next? Because I have had such amazing people. And if you're new to the podcast, you might not know that I've had Amy Porterfield, Pat Flynn, Jasmine Star, Tyler J. McCall, James Wedmore, Michael Hyatt, Mary Hyatt. Like honestly, I've had some really amazing, amazing people and so many more and I know I'm going to miss off the names and I feel terrible.But I was just sat there saying to Biz Paul, I can really do with like a really good guest, that'd be A's. I'm going to have, to have a think about who I could approach. Obviously Brene Brown is always on the list. And I'm working up a highway approach here. So anyway, I sit there and then 30 minutes later, I am not even kidding you. I promise you I'm not making this up. 30 minutes later, a DM came into my Instagram which presented this opportunity of this interview to me. Like if the universe wasn't listening to my conversation and trying to help me out, I don't know what or how that happened, but all I know is how very grateful I am for it and how I welcome even more of it to come.So let me tell about today's guest. Today I am bringing you an interview with the legend and yes I can say that because I think he is a legend, Dean Graziosi. Now, if you don't know who Dean Graziosi is, you're going to want to Google him for starters. But let me read you his bio because seriously, it's crazy. So Dean Graziosi is a multiple New York Times bestselling author. He's an entrepreneur and investor and he has started or has been involved with 13 companies that have resulted in over a $1 billion revenue. For 20 years Dean has been dedicated to delivering self education to those seeking transformation and success outside the normal path of traditional education.Recently he and get this, Tony Robbins. Yeah, their friends like, oh my word. Launch the knowledge business blueprint with a goal of making self-education viable for millions. It began with one of the largest online trainings in history with over 200,000 people live. Like could you imagine doing a webinar where you've got 200,000 people live watching you? He lives in Paradise Valley, Arizona and I was looking at Arizona and it looks amazing. I think that's on our list of

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible.KEY TAKEAWAYS COVERED IN THE PODCASTThe price of my academy is going up, forever! Now is your last chance to join at this amazing price.It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content.A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come!What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video.Make sure you include actionable steps they can follow along every day.It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part.Go live in your Facebook group to check in with everyone – this adds a lot of value.You could add in some prizes along the way and pick winners who are getting on well.Your sales pitch will be on the final day – you could do it on a Facebook live.Encourage people to join your live with exclusive content.Try to have a limited time offer or a discount to encourage people to sign up straight away.Follow up your challenge with onboarding emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!HIGHLIGHTS YOU SIMPLY CAN'T MISSEverything you need to know about The Academy - 04:05Why do a challenge? - 11:51How to set up a challenge for your business - 13:58Transcript below Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you.And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change.But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year I flew an awful lot. I think it was about 26 flights in total. We went to some amazing places and this year it's May middle of May and I've been nowhere and and that does make me feel a bit sad because travelling is something that we just absolutely love. However, I try not to dwell too much on that situation and as we speak, my garden is being renovated. Is that the right word? Renovated landscape is probably the more appropriate word. So I am very looking forward to very much looking forward to having that finished and being able to enjoy the summit in the garden at home. It will be wonderful even if I can't go to some amazing and I'm so desperate to go back to the States. I can't tell you.Anyway. So there's a couple of things I want to talk to you about today before we crack on with today's episode, which by the way is all about using a challenge in your business. And the reason I want to talk about this today is because I used one a few months ago and I am currently right in the middle of running another one. So I want to just talk you through how that might look in your business if you want to use a challenge cause they are very effective. But also I want to tell you about the Academy and about the fact that the price is going up. Now I know that the

This week we have a very exciting interview with the lovely Kira Hug, who is the co-founder of The Copywriter Club and the co-host of The Copywriter Club Podcast! We are going to be talking all about copywriting, particularly focusing on how to get the balance between the right kind of copywriting whilst still being authentic.KEY TAKEAWAYS COVERED IN THE PODCASTFinding your voice/identity. Look at your brand – Personality, Values and Advantage.Be honest about your personality, embrace your quirks!Your values (What you care about, what you fight for/against, what you stand for) will reflect in your messaging.Think about your advantage, what is your superpower? Everyone has one, so you need to identify yours!Check out what your competitors are doing – Understand how you fit into the space.Stand out from the crowd by talking about your quirks, they are what makes you, you!Being honest will help to build trust in your community and with your audience, as well as building rapport.You don’t have to be perfect, to be successful.People connect with you for lots of different reasons – give them different sides of you to relate to.Tell a story using chatty language in your emails – this can be the first paragraph or two to show a little bit of who you are and build that connection.Oversharing – there is a fine line! Decide what is important to you and if it is important for people to know more? Set those boundaries for yourself.Aim to build a community of people who do want to know more about you.Make sure you send a mixture of emails talking about you and about your audience and their problems.It is important to put yourself out there and let people know more about you because your audience needs to identify with you. You are allowing them to see what they want in their life, in you.Your audience get to know your brand personality through you sharing more of who you are, and they can then relate to your brand on a deeper level.Every time you share something, it should feel a little uncomfortable!Check in with your customers/clients – have a conversation while providing some value.It is important to know where you are in your sale cycle to see how much personality you should share.Show your customers/clients that you can relate to them and you do understand.Use your first sentence to really grab your reader’s attention – this could be a piece of who you are or something they can relate to.Signing off your emails – Best opportunity to showcase your personality. Keep it fresh and fun!Add your friends to your email list to keep that friendly tone.Your copywriting is one of the most important parts of your marketing, if you don’t have the skills, invest in a copywriter!There are lots of different levels of copywriters out there, with different skill levels and price points.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Authenticity is key. Many of us are in crowded markets, so our personality is the only thing that can really stand out. If you are putting yourself out there and being authentic, you are going to attract people that you like, and they like you! Remember, if someone doesn’t like you, that’s cool, there are plenty of other products and services they can go and buy instead!HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Kira Hug – 03:40Being Authentic – 09:03Embracing your quirks – 14:02The “Perfect” online space – 16:32Connecting with your audience via copywriting – 19:25Oversharing! – 23:33Putting yourself out there – 26:26How to get started with sharing more! – 32:20Converting your customers – 40:08Using a copywriter for your content – 50:50Transcript below Hello and welcome to this week's episode of the podcast. This week we have an interview, and I was really excited about this one because, basically, one thing that I tell you I am not very good at is copywriting. It doesn't thrill me very much. However, one thing I am really keen on is an authentic voice. So how to get that balance between the right kind of copywriting and still be authentic, can be really, really tricky. Which is why I had Kira Hug come on to the podcast and talk about this. So let me explain who Kira is, so Kira is the co-founder of The Copywriter Club, and the co-host of The Copywriter Club podcast. She's also a conversion copywriter specialist, and has a proven driven launch copy.So, basically, she's worked with the likes of James Wedmore and [Ritmore Reddy 00:01:25] and helped them write their copy for their launches. And as you know, I have been in some of James's programmes, and therefore, very possibly, read what Kira wrote. She helps small business owners package their weird, following her signature Weird Trifecta Framework. So what I really liked about her is that she talks about you talking in your authentic voice and showing your personality. So often, when you can think about a copywriter, it can sometimes sound and feel a little bit ... almost too perfect, or just like it's been copy written. And one thing that

In this week’s podcast, we are going to be talking all about hashtags! We will be covering: what they are, why you use them, how you can use them to find new followers, how you can use them to attract followers, which ones you shouldn’t use, where you should put them and how many you should use!KEY TAKEAWAYS COVERED IN THE PODCASTA hashtag is a word you use to collect together people who have a common interest or theme.Hashtags are great for events because it groups together all the content from everyone who has attended.Hashtags can be used on Instagram, Twitter, LinkedIn and Pinterest.You can have up to 30 hashtags on Instagram – try to use between 20 and 30.It is recommended you use up to 2 hashtags on Twitter and up to 5 hashtags on LinkedIn.You can put your hashtags in your caption or in the first comment.Try to leave a space between your caption and the hashtags using a hard return or dots.Create groups of hashtags for different categories (eg. Travel, family, fun times, books).Save your groups of hashtags to your notes to use again.You need to use relevant hashtags and not the same ones over and over.Use around 5-10 hashtags that are very relevant to your image, then use 20 more general hashtags.Don’t use many hashtags that are too big or too small/niche – people won’t find you. Try to use hashtags that are over 1,000 but under 1 million.Research hashtags on Instagram by using the search function – start to type in a word and it will come up with suggestions and how many people have used that hashtag.Try to think about the hashtags your ideal clients or customers will search for.Look at what hashtags your competitors are using.When coming up with your own hashtag – try to keep it really simple and easy. Check to see if other people are using that hashtag – check it hasn’t been used inappropriately or being used actively all the time.When a hashtag starts to get really popular, you then get spammers who use that hashtag for posts that have no relevance at all. At this point, Instagram then makes the decision to dumb down that hashtag and the effect decreases.Try to avoid using banned hashtags.On an Instagram story, you can use up to 10 hashtags.You can hide your hashtags on Instagram stories by shrinking it down or changing the colour to the background.You can use hashtags to search for content.Follow a hashtag if it is something you are interested in or something your customers might be using.Hashtags are linked so if you click a hashtag it will bring up more content surrounding that topic.Look at your Instagram insights – it will tell you how many impressions you have got through your hashtags! You may be surprised.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hashtags can be really useful for not only finding new followers, but also to find out what your followers are using and looking at.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a hashtag? - 01:39Where do you use hashtags? - 02:15How many hashtags? - 02:45Using hashtags - 04:12What to hashtag - 07:18Hashtag research - 11:38Using your own hashtag - 16:05Banned hashtags - 17:14Using hashtags on Instagram stories - 18:51Other ways to use hashtags - 22:08Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are things? I hope you're having a good start to your week. If it's Monday, of course. If it's not, then I hope you have a good day. Uh, okay, so today I'm just going to jump straight in with some content and tell you what this week's episode is going to be all about. Now quite a few weeks ago. Probably way more than I'd like to admit. I talked about hashtags on a podcast and said, I'll do an episode about it. And then one of my Academy members obviously listened to that episode and went, where's that episode about hashtags? I can't find it. I was like, Oh, that's because I haven't done it. So today I'm doing you an episode all about hashtags. I'm going to explain what they are, why you use them, how you can use them, find new followers, how you can use them to attract followers, which ones you shouldn't use, where you should put them, how many you should use. What is a hashtag? So we are going to cover off everything to do with hashtags. So let's get going. Okay, first off, what is a hashtag? So basically a hashtag is a word that you use to collect together, people who have a common interest or theme. So for instance, a really good use of our hashtag is at an event. So if you're going to an event, they sometimes have a hashtag for that particular event and therefore you can see what other people are posting about the event. When you post, you could use that hashtag, but basically all it's doing is bringing together people would that common interest. So there's nothing more confusing about it than that. It's just a word you use to find other people who like the same thing as you do. Where do you use hashtags? So where do you use them? Well, I'm going to be specifica

This week’s podcast is an interview with the amazing Mark Schaefer. Mark is a globally recognised author, speaker, podcaster and business consultant who blogs at Grow – one of the top FIVE marketing blogs in the world! At the time of the interview, Mark had actually been diagnosed with coronavirus 17 days prior. We are going to be talking about how it affected him, but also his content and how he is adjusting in this time we are in.KEY TAKEAWAYS COVERED IN THE PODCASTWe have to reframe our business and our strategy based on what is going on right now.Are you relevant in this moment?Pivot your content – some content you may have had planned may now seem irrelevant.The world needs you to teach something different right now.Make sure your content is meaningful and helpful.We constantly have to reassess what we are posting and read the room. Make sure you keep thinking about how your audience is feeling and what they are going through right now.Ask yourself, what do your customers need RIGHT NOW.Maslow’s hierarchy of needs – many of our customers are likely to be at the bottom level right now.If your product or service is aspirational, this may not be the right time to be selling, but you can still keep marketing your brand.At this time, your brand is more than the short-term sales.People will remember what you do during this time.It’s all about survival right now and what we can do to help.People who are “known” means having the reputation, the authority and the presence to get your job done.If you are “known”, you have a permanent and sustainable competitive advantage.If you have some down time right now, you need to be working on this concept of being more “known” and building your personal brand.Never take your audience for granted, you need to continue to be a leader.Think about what your purpose is right now, be brave and use this as an opportunity.Inspire your audience, and help them in a positive way.Be gentle on yourself. Just because we have the time and the space, doesn’t mean we emotionally feel like doing it.The biggest goal we can have right now is to arrive and be there in one piece when this is over.We need to focus on the little things such as staying healthy, taking care of relationships and comforting and nurturing our children.We don’t have to be remarkable right now.This is a period in our life where it is not like it’s ever been before, so we can’t be hard on ourselves!Reframe this time as a complete reset.We are not that far away from the world exploding with joy! We will appreciate all those little things we once took for granted.It takes time, work and patience to build your personal brand.Manage your expectations, you can’t build a business overnight!There is no magic button to success – consistency is key.You need to become a habit in people’s lives so they look forward to what you produce.Consistency is more important than genius.We are all in industries where it is competitive, so we have to keep going!Just because someone is doing it one way, doesn’t mean it’s a particular style that really works, they have just found what their ‘tribe’ likes to see. You will find what your ‘tribe’ likes too.You don’t necessarily need to be an expert in something to be known.Show your journey to your audience, no one starts out as an expert but we can all learn!We have an opportunity right now to really work on our brand and become a legendary. We could do something in this crisis that people will never forget.We have an opportunity to do something that can create loyalty that lasts forever.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We can continue to show up during this time to our customers and our audience, by being helpful and relevant through our content. The best way is always to be authentic, although it may take longer, it is definitely the way to go.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mark - 01:58Mark’s coronavirus experience - 05:58Adjusting your marketing strategy - 10:35Meeting the needs of your customer - 14:09Your brand over sales - 16:39Being in the public eye during this time - 21:09Being gentle on yourself right now - 27:20The positives of this situation - 31:06Playing the long game - 33:38Building your brand - 36:54Your competition - 38:35Becoming “known” - 41:35Becoming a legend - 43:10Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? Okay, I think I told you last week that it was going to be a solo-episode this week and to be honest, it feels a little bit like we're flying by the seat of our pants because basically what happens if you don't know how the podcast works or how I do it, I batch content, so especially with interviews because obviously I need to make sure I know we've got interviews coming, who we've got in. Sometimes if I've got someone amazing coming on, I have to wait awhile for them to find a space in their diary. So what I try and do is I'll say I plan out quite far ahead in advance, but the re

On this week’s podcast I am interviewing the lovely Steve Dotto, who is a well-known speaker in the social media space. Steve is the business owner of Dotto Tech, but his career actually started in television. Steve creates a crazy amount of content, so I thought he would be the best person to talk to us about video content creation. Key Takeaways Covered In The PodcastCreating content is about creating a conversation.Our audiences are getting far more sophisticated and demanding.People want intimacy with a content creator – feels more personal.Your audience want access to you, so they feel more connected.Your audience doesn’t judge you, they want you to succeed.Not everything has to be polished and perfect.Give yourself the same grace you would give others – we all get imposter syndrome sometimes!Listen to what your audience asks for and be guided by them.You want to create content for an appreciative audience.Creator burnout is a big issue – Don’t over-do It, make sure you give yourself a break if you need one.There are lots of different platforms and types of video content you can put out – Audio Podcasts, Video Podcasts, Live Streaming on YouTube/Instagram/LinkedIn, Webinars, Recorded Videos.When people watch your video on YouTube, they are watching with intent.People who click your video on YouTube are interested in hearing what you have to say, this is your chance to start building a relationship!Recognising which platform you are creating your video for is key.If you are going to live stream, you have to create an intent for people to come and view it.Video is not just “putting it out” – it needs thought behind it.Think of YouTube as a search engine.You don’t have to put your video on every single platform, just the platform it is most suitable for and will be most received.When we create content, we create it for search, not for subscribers.You could use your extra time right now to start creating some video content for your community.You could start with a video call to some of your loyal customers/clients.If you’re not engaged in a conversation with your audience, you won’t become a craftsman.Sharing your insight via video will allow your passion to come through and help to tell a story.You need to keep posting and being consistent.Success may not come straight away but don’t give up, keep going and putting your videos out there.Consistency is the key to building your audience, you have to keep showing up.Don’t compare your metrics to other people.We all have our own community, it doesn’t matter what the size. They are turning to you.Create videos that will help your community with their needs.Take it right back to basics.Advice from Steve – You CAN do it! Embrace failure, take a chance, if it doesn’t work, learn from it and move on!The one thing you need to remember above all else…When we start anything, we are always going to be the worst we can be, which means we can only get better from there! So try it, get started and then improve as you go along.Highlights You Simply Can’t MissAn introduction to Steve - 03:01Understanding your audience - 12:35“Perfect” content - 15:15Tired of creating so much content? - 20:00Which platform for what content - 26:25Live streaming - 30:33Influencers - 34:15Getting started with video content for your business - 37:45Building an audience - 43:25Creating videos for your community - 48:41Advice from Steve - 51:18 Transcript below Hello there, and a super warm welcome to this week's episode of the podcast. How are you doing on this very fine ... Hopefully fine Monday morning, or afternoon, the following day, whenever you're listening to this. I'm just going to jump straight into this episode today, because it's an interview, and it's such a good one. Now, I say this all the time, but I do genuinely mean that. This one was so cool, because basically this week I'm interviewing a very lovely guy called Steve Dotto.Now, Steve, if you're in the social media space you will probably know from Social Media Marketing World. He speaks a lot, he's very well known in this space. But Steve and I were both meant to be speaking at this year's Atomicon, which was an in person event happening in Newcastle. Of course as we all know, all in person events have been cancelled for the time being, or were at the point of recording this. So Steve and I weren't meeting in person, which was a real shame. We have met before actually, very briefly. But we ended up doing, or will end up doing the event online, so we're still doing the event for Atomicon, which I'm very much looking forward to, but it's not going to be an in person event. Anyway.So I wanted Steve on the podcast, because like I said, I've seen him around for a bit. I know he's very good. Steve creates a crazy amount of content, and I'm really conscious that actually, there are lots of people out there at the moment who maybe are using their time at home, or have used their time at home, to focus on creating conten

This week’s podcast is all about taking your business online. I thought this would be a good topic for two reasons; Firstly, where we are right now during this pandemic means a lot of people can’t do their everyday business. Secondly, I think a lot of people are realising that they need a bigger presence online, whether they sell online or not. We will be covering the key things you need to be doing to have an online business. KEY TAKEAWAYS COVERED IN THE PODCASTIf you can take your business online, it is a good way to keep income coming in during this time.If you can’t take your business online, can you teach it?Even if you can’t make money from your business right now, you can still create content.Keep people engaged on your social media platforms and stay on their radar.Give people something that they need right now through your marketing.You need to set up an online presence where people can find you (If you don’t already).There are lots of options for creating an online presence, including social media, website, landing page, sales page or a checkout page.You need to be consistent with your content.If you have the energy, use this time to get the things you never normally get chance to done or have been putting off.Content ideas – Blog Posts, Social Media Posts, Record Podcasts/Videos.Your customers/clients will come back when this is all over but they do need your help doing it themselves right now.Giving free advice/hints and tips will keep you in front of your audience ready for when you are up and running again.You need to be building your email list from today! Check out my previous episodes on building your email list using a lead magnet.You will need some kind of system to help you deliver your online business.If you offer something that can make a difference or solve a problem to your customers/clients and charged for it before then of course you should be charging for it during this time.Giving something away for free doesn’t always do you or the person receiving it a massive favour – when there is no investment, they are not invested.If you give someone something for free, they will never want to pay for it!You can tweak and change your offer during this time – such as a discounted rate or a shortened time offer.Think about coming from serving, not selling. If you have something out there that can make a difference and solve a problem, it is not wrong to try to sell it.We need to keep the economy moving right now.Ideas of how to make money right now - Sell tickets to a raffle for your services when things are back to normal, start a waitlist for your clients – ask for a deposit to secure your place, sell a product.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Just because you can’t work in your business as normal right now, does not mean you need to stop marketing and earning an income. This isn’t going to last forever, so we just need to adapt the best we can right now to do what is best for our businesses and come out the other side of all of this!HIGHLIGHTS YOU SIMPLY CAN'T MISSCan you take your offline business online? - 03:00Ideas for businesses that can’t be taken online - 05:16Setting up your online presence - 07:58Content Ideas - 09:04Building your email list - 11:55Technology - 13:30Should I sell right now? - 15:29Ideas of things you can do to make money right now - 22:21Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are you managing still during this time? So as I'm recording this, we have been in lockdown about four, this is our fourth week and I have to say like I started off absolutely fine because I worked from home all the time. I'm very used to being in the house a lot. As I've said before and on previous episodes I would like go days and days and not leave the house and not even realise. But I think there's something obviously very different. And if you didn't catch last week's episode, episode 113 do go check that out with Mary Hyatt cause we talk about how to manage during these times. But I think there's something very, very different about having everybody else here. And yesterday I think it was the first day that I really felt like I needed to get out of the house.I needed to get some of my own space because it was just getting all a little bit too much. So, but other than that I, I'm doing all right. I think I'm doing fine. I'm still cracking on with work, got lots to do in fact feel busier than ever, which is kind of odd but enjoying it all, which is good. So, uh, happy I've got that. Keep me focused, which is nice. So this week I wanted to share with you an episode about taking your business online because last week I did two live masterclasses, lots and lots of people attended. It was really good fun and basically talked through, Hey, you could take your business online now this is coming from kind of two places. Place. Number one is very much to do with where we are right now in the world

This week we are welcoming back to the podcast, my wonderful friend Mary Hyatt. For those of you who don’t know, Mary is my coach and she has also become one of my closest friends. We are going to be talking about what we can all do during this crisis, to hopefully bring you some comfort and support. KEY TAKEAWAYS COVERED IN THE PODCASTWe are all experiencing something collectively – Everything feels very “off”.Our batteries are being drained – emotionally and mentally.We respond to stress in lots of different ways – Denial, Over-eating, Over-drinking. This is all about distracting ourselves from what is really going on.There are also other ways we respond to stress which can be highly emotional – Hyper Sensitivity, Anxiety, Depression.We are processing so much more information right now, it is understandably draining!Don’t expect as much from yourself during this time.Comparative suffering is adding shame and judgement whilst thinking about what you are feeling.We are all allowed to feel how we feel during this – This could be emotions such as Overwhelm, Exhaustion, Anxiety, Grief.We can only extend to others, what we are giving ourselves.There is not any “right way” to go through this.You get to choose what you do during this time, no one else.Be gentle and compassionate with yourself.We need to continue to bring in income the best we can right now.Think about how you can meet needs that are there and add value to people.You need to connect with people on a deeper level right now.Value yourself, you have skills that can make others thrive. Recognise that you have information that other people wish they had.Find meaning and purpose in the midst of all of this.You are in control of how your mind interprets this. Try to think “What can this make possible?”Look for the good things in every day. Be grateful for absolutely everything you have.Shifting the focus on what we have, multiplies it.Journaling – Write it down and then flip it so it comes from love instead of anger.Get out all of your feelings on paper – You can just throw it away or burn it if you want to.Utilise these free tools!Give yourself permission to rest, nurture yourself and ask yourself “what do I need?”THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Be gentle on yourself during this time, don’t put pressure on yourself to be achieving things just because you are being told you need to, whether that’s because other people are saying it or you may be telling yourself. You are allowed to feel anxious, angry, depressed, frustrated right now and it is okay if you can’t quite function how you normally would. But remember, this will not last forever.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mary Hyatt – 04:38The impact of the pandemic – 07:53Comparative Suffering – 21:05Expectations – 25:55Selling during this time – 33:43Tools that can help you – 45:15Transcript below Hello, and welcome to today's episode of the podcast. How are things going? You know what? I so genuinely mean that, because this time is so crazy tough for us ll, for lots of different reasons. I'm going to jump straight into today's episode, because today I decided to bring back a previous guest. Now, I thought this was the first time I had done this, but it actually turns out that Biz Paul has been on twice. Although technically, the second time he came on, he interviewed Paul and I for episode 100.I think this is technically the first time I've had someone in that I've interviewed twice. So, I would like to welcome back to the podcast, my very beautiful, wonderful and smart friend, Mary Hyatt. As you know, Mary Hyatt is my coach, and has been my coach for some time, and I am very lucky that I now get to call Mary my friend, and we get to spend time with her in Nashville, or we did before all this happened, and she's been over here in the UK to see me.Honestly, my husband and I love her and Bentley dearly. The fact that, A, she's a friend is one thing, two, she's my coach is another, but three, she honestly is so very smart when it comes to dealing with times that are tough. Mary has helped me through more things than I care to remember during the time that we've worked together. So, there was no one better to have on to talk to you guys to help you through this time.Obviously, I've done a few different episodes. I did the motivation one, and I did the one that was kind of the special one just to say I am acknowledging it. But, today I wanted to bring Mary on, because actually if anybody can help me through these tough times with some good practical advice, and some gentle love, then she is the woman for the job. That's why I've brought her on. I'm going to not go on any longer. You know who Mary is. I'm going to link up to her in the show notes. She's truly wonderful. You need to check her out. I hope you enjoy today's episode, and I hope it brings you some comfort and some support.Please do come and tag us both in, because I want Mary to see the difference sh

This week we’re going to be talking about how we can motivate ourselves during these times to make sure we are still being as productive as we can. We are going to be focusing on personal development, and I am going to put together all the things I have learnt from various books (because I read A LOT!) and put them all together to give you all some tips on how you can manage your time better, and stay motivated!KEY TAKEAWAYS COVERED IN THE PODCASTWrite your goals down for this quarter – Be realistic considering the situation we are in, but do push yourself. Aim for 3-5 goals.Don’t use this situation as an excuse!We need to work smarter and harder during this time.What will you do each month for the next 3 months to help you achieve those goals? Be specific!Join my academy – Members are all benefitting right now from weekly coaching calls and the support we all give each other.Get out of bed – Set a time for every day.Get yourself ready every day as if you are going into the office or out to work.Have a structured morning routine that you stick to every day.Plan your day – What are you going to do? What 3 main things do you want to achieve in that day?Start on the hardest thing first – Once you’ve done it, it’s done!If you are not accountable, it is so hard to motivate yourself. Decide who is going to hold you accountable (Friend, Colleague, The Academy etc..)Think about who are you doing this for? When you lose motivation, think of them!Journaling can help get everything out of our head so you can get on with what you need to do.Imagine exactly what your day is going to look like before it has started.Time yourself – Set a timer for each task.Watch, listen or read something that motivates you.If something resonates with you, print it out or put it as your screensaver!Give yourself a reward. Have something to look forward to when you have finished your tasks! (A bath, a nice dinner, a film etc..)THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not going to go on forever. We have two choices, to either fall into it or try and make the best of a bad situation! Let’s use this time to the absolute fullest!HIGHLIGHTS YOU SIMPLY CAN'T MISSSetting your goals – 04:01The Academy – 09:25Practical things you can do every day – 11:24Journaling – 20:01Meditation – 22:45Time yourself – 24:21Watch, Listen or Read – 25:11Have a reward – 26:46Transcript below Welcome to this week's episode of the podcast. How have you been? How's your past week been? And you know what, I'm always interested but I am really genuinely interested to see how you're getting on because I'm actually recording this a week before it's coming out to you guys. So today is Monday the 30th of March and this is due out next Monday. And honestly everybody I've spoken to today is really struggling and they're finding it really difficult to get the motivation to do the work, which is really I guess really is an unsurprising in one way. Obviously if you're listening to this out of time, we are right in the midst of a lockdown so we'd been told you've got to stay in our houses because obviously the coronaviruses is around and we having to be in our houses all the time, which actually for me is not that different because I work from home.I spend a huge amount of my time here and I guess I thought it would feel no different at all, but I guess the problem is one, my daughter's not with me currently, she's at her dad's. We're going to do every two weeks to make sure that if there are any symptoms that we can see them before we hand her back over two, I like to go out on a weekend and in fact on a weekend we don't cook. We pretty much eat out most meals. We, sometimes do a Sunday roast sort of dinner on the Sunday, but most often we are out and we really enjoy going to restaurants and eating out and doing nice things. So I've definitely missed that this last weekend. And I do think that sometimes when you do nothing you feel even worse for it. So if you're busy doing stuff and you're going in and out and you've got things to do, then it can make you feel better.But what's really odd is, like I said, everybody today is feeling like I am done in and I am seriously lacking motivation. So this obviously is the same for me. I feel the same as you guys. Like I said, I am really missing having that time out of the house even though I don't have a lot of it out so today I decided after kicking myself firmly up the backside to get my own work done and to get my own motivation back. I decided that I'm going to do an episode on exactly that, on how you can motivate yourself to make sure that during these times we are still being as productive as we can. Now I know I talked about things that you could do in a few episodes ago when uh, it was a bit of a special episode cause that came out on a Thursday, but basically I wanted to specifically talk about the motivation side of it rather than you can look at your website, you can create a lead magnet, that sort of t

This week we’re going to be talking about SEO – Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO!KEY TAKEAWAYS COVERED IN THE PODCASTSEO stands for Search Engine Optimisation – the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google.Google has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites.Most people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility.Making one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%!SEO is NOT dead! It is still very important.There are two types of key words – Educational and Transactional.You can find out how people are finding you and what they are searching for by using free tools such as Google Search Console.Domain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is.You need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy.There are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), give a quote about the latest news on another website and digital PR – fun ways to get people talking.Make sure your blog title is click worthy and answering something that people are going to search for or something that people don’t even know they want yet.You can research what people are looking for through Google AdWords.Make sure all your subheadings in your blog are optimised too!Is there some added value you can add to your blog compared to those that are already out there? Such as a video, more images, more information.Give people a reason to stay on your site longer and go to other areas after they have read your blog post, or even convert!Make sure your images are no bigger than 100kb as this can slow down your page speed.Name your image something relevant, add alt text (alternative text) that describes that image.Metadata is the information that displays in google – you can decide this! Make sure your title is 60-70 characters long, optimised with key words. Description 120-160 characters, use key words here too!CTR – click through rate. This will depend on the quality of your metadata.Test your title tags and metadata using Google Analytics.SEO for your podcast – show notes and transcripts for google to be able to understand. Work out what key words your podcast should rank for and optimise elements on that page.Schemer – code that tells google what that content is – Use Google Tag Manager.Share your podcast on other channels to promote it but also adds links.Sentiment – reviews – google takes this into account.Don’t delete products or pages without knowing the consequences! 404 error pages will occur (bad user experience).Optimise your URLs – think of keywords.Update your SEO as an ongoing task – google is always changing its algorithm.Keep an eye on what your competitors are doing.Test and measure what you are doing/using.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You don’t have to be an SEO expert but there are a lot of things you can do and a lot of tools you can use in order to make a difference. Plus, you can always go over and listen to Sarah and Hannah’s podcast if you want to learn more about anything we have discussed today.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Sarah and Hannah – 07:10What is SEO – the basics – 12:27The myths of SEO – 18:25Educational vs Transactional keywords – 25:25Tools you can use to help you with SEO – 28:02Links – do I need them? – 37:08How to help your blog SEO – 46:14Adding images to your blog – 49:14Metadata – 51:46SEO for podcasts – 55:09What NOT to do – 1:01:08Transcript below Hello, and welcome to this week's episode of the podcast. How's your week been? Okay. You know those jobs that you put off, all the time? And you think, I'm definitely going to get around to that, I'm definitely going to do that when I have more time? Well, today's episode might inspire you to get on and do one of those jobs, because today we are talking all about SEO. That's right, you heard correct, searc

This week we’re going to be talking about one of my favourite topics - lead magnets. Although this is something that I have covered on the podcast before, it was an incredible 108 episodes ago and, in that time, things have definitely changed. Not only that but having just finished a list building challenge, I thought now would be the perfect time to revisit the topic with both new and existing listeners.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is when you are offering something to ideal customer that they will want and in return, they will give you their email address.If you’re in the knowledge industry, you can give away guides, checklists, a video series, tool kits, reports, mini courses, digital downloads, e-books or free trials.If you’re in an industry that requires you to sell a product, you can give away offers, discounts and competitions. You may also want to consider using your knowledge in the industry in which you sell a product and instead, give that away instead. Whether it’s a how-to or a guide, you can give away valuable information you have learnt throughout your time in the industry.If you are running a competition, you need to think about how you’re going to make it only appeal to your ideal customer. After all, you don’t want people on your list is they’re not your customer.If you’re promoting to an audience that don’t know you well, you need to think about how likely they are going to invest time in you. Because of this, you should keep your lead magnet short and sweet when you’re first starting off.Your lead magnet needs to be low investment for those that download it.When you create your landing page, you need to keep the questions to a minimum. A name and email form are all you need.Your lead magnet needs to answer your customers pain point and needs to show that you’re an expert.Make sure what your offering is good. If it’s not, those that download your lead magnet will be disappointed and are unlikely going to become customers.If you have a podcast or a blog, you may want to consider offering content upgrades.Once you have created your lead magnet, you need to post it as many times as you can online. Post it on social media, put a banner on your website and write it in your email signature.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the main reasons to use lead magnets is to get people to sign up to your email list, as it’s important you’re building this in any way that you can. On top of that, but it allows you to start building a relationship with a potential new customer.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is A Lead Magnet and Why Should You Use Them? – 05:00What Should You Give Away as A Lead Magnet? - 09:00Promoting Your Lead Magnet - 14:18Things to Think About When Creating Your Lead Magnet – 16:40Content Upgrades – 20:19Getting People to Sign Up For Your Lead Magnet – 22:45Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How is your Monday morning? If you're listening to this on Monday, which of course you may not be, so whatever day it is, I hope you have a good day. Okay, so this week we are going to be talking all about lead magnets. Now I know we've done an episode on this before. It was actually episode two and I urge you not to go and listen to it because I had a quick listen to it before I recorded this one because I wanted to see what I included in it and to see if I could come up with enough stuff to make it worthwhile doing again and I decided to because one things move on and change and new ideas and strategies come out and two, that episode was so short, it was like nine minutes and I swear sometimes my intros are longer than nine minutes and also the way it was recorded and please don't go back and listen to it if you haven't heard it is so different to how I record now.And you know what's really interesting is it sounds a lot posher I think my voice has changed and I think I have relaxed and actually just generally in life. I think I probably used to be a bit posher than I am now. But the second thing is it just sounds a bit kind of, I don't know, what's the word? Stiff. That's the word I'm trying to think of because you can tell that I've stopped and started and stopped and started and I have to say pretty much all the podcasts I do now, I literally just talk at the microphone on my own, like a slightly crazy person and then I just send it over to Phil who edits it and he'll just literally take out a really bad sort of, Oh maybe. I don't think it takes a lot to be honest. I think if I really messed up I would delete it.But he tends to just like love like the balance or you know that sort of more techy side stuff and then put intos and outros on and sews it altogether and that cool stuff. But we're very authentic as you know. So I just thought it was totally worth me reading this one again. The other reason I wanted to talk about this right now is because we have just come off the back of doing

This episode is going to a be a little bit different, however I wanted to address the situation at hand. Things have been a little overwhelming and the world is now in a very strange and unique place. Although I don’t usually post episodes midweek, I wanted to have a chance to talk about what is going on and my thoughts surrounding the current situation. I’m also going to touch on a few personal tips when it comes to responding to adverse situations as a business.KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to mention that I batch content and in future episodes that I have going live over the next couple of weeks, there is no mention of Covid19, because at the time we didn’t know what was going to happen.Try to step away from your news feed as often as you possibly can. Although you can’t ignore it, spending your whole day looking at what is going on is going to have a negative effect on your mental health.Working on what you’re grateful for is a great way to help when there’s a lot of negativity around.Stay as routine as you possibly can, especially with the things that you can control. Wake up at the same time, eat dinner at the same time etc.In times of panic, people will turn to those that appear to be steady.Be gracious and gentle with people that may be struggling, especially when it comes to their business.You have to do what is right for your business in times of adversity.We don’t know how long this is going to last and when we return to a state of normality, you’re still going to need to run your business. Although you may not want to launch anything brand new during this time, you still need to think about how you’re going to maintain aspects of your business.Are there things you can be doing in your business that could help you in the future? Whether that means working on your SEO or scheduling your social media content in advance.If you are scheduling social media content, you may want to schedule it for a couple of months in advance, rather than straight away.Supporting your community around you is important.If you are running an ad or a campaign that you cannot change, don’t take your results too seriously. The world is in a completely different place right now and you can’t take things as read.Find new and creative ways that you can turn up for your customers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Remember to take care of yourself as much as you possibly can. Your health is incredibly important.HIGHLIGHTS YOU SIMPLY CAN'T MISSMindfulness in Adversity – 04:20Your Business in Adversity – 09:30Transcript below Hello and welcome to this slightly different and unique episode of the podcast. Now you're probably wondering why am I releasing an episode midway through a week when normally every Monday is when you get to hear from me. Well this week I guess is a little bit different and I thought it was probably best if I come on here and have a really quick chat with you guys just to kind of give you a bit of a heads up in terms of a few thoughts I'm having and also in terms of things that I think might help you. So obviously, you know right now, no matter where you are in the world listening, I know we have lots of people from all over the world listening that the coronavirus, and I don't want to say the C word, but I've had to uh, has hit us with an absolute force.The world is in a very strange, unique place that it wasn't in a few weeks ago and I just wanted to, I guess like said, come on here and give you a couple of thoughts, but also give you some good positive stuff. Hopefully that will help you out. And I was really conscious, I didn't want it to feel like I'm jumping on the bandwagon, but like, so I'm doing this for a couple of reasons. Reason number one is I batch content. You know that I do episodes a few episodes at a time and I've already recorded episodes ahead of this one. And obviously in those episodes, I make no mention to the sheer fact that this thing's going on. So it didn't want you to think that I was so rude or I was ignoring it because I'm obviously not. But I wanted to explain why you might hear me not say anything or I might not reference it.And it's because we've had those recorded already. Well, obviously there's nothing sensitive in those. If I thought there was that might upset people, then obviously I would remove them. But they're just normal episodes of me sharing tips, tools, advice, and me bringing on awesome guests who talk about cool things. But the reason I wanted to do this episode is because basically I'm just gonna talk a little bit about it and then I'm basically gonna leave it and you're not going to hear me talk about it again. But like I said, I didn't want you to think that I was. So, um, what's the word that basically I just didn't want to talk about it or that I was ignoring it because obviously it's a massive thing, our business. So what I really wanna talk about today is how in adverse situations like this, how we can manage as

This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simpler your message is, the more people will remember it and take action.When it comes to LinkedIn, you need to trial and error what works best.Even if you talk about a variety of different topics, you need to ensure you have that ‘one thing’ that everyone knows you for. This should apply to all social media platforms.Invest in relationships as much as you possibly can. Although you need to put sales content out, building relationships is much more important when it comes to LinkedIn. Whether it’s publicly or using direct messaging.LinkedIn doesn’t just have to be for those that are B2B.You have a smaller reach on LinkedIn so the organic reach is better than any other platform.LinkedIn posts have a lifespan of around 2-3 days.If you write an article on LinkedIn they will be indexed by Google. You should be aiming to create both short-form and long-form content on your platformDon’t put links in your post right away. Post your content, wait a few seconds and then edit your post to include the link. This is known to give your post much more reach.Document posts are more likely to be boosted by LinkedIn, so make sure you’re using these every now and again. If you use document posts, you need a clear call to action.A great statistic to monitor is how many people are visiting your profile page, as this is a one big sales page for you and what you do. One of the best ways to do this is to switch to follow first.When writing your headline you should follow a 40, 60, 20 rule in terms of characters. The first 40 characters should be interesting, the next 60 should be informative and intrigued. This will get more people to click through to your profile.Don’t use more than three hashtags. Make them a mix of personal brand hashtags and popular industry hashtags. Put them at the end of your post.Tag yourself at the end of your post for up to 28% more visibility.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be in the conversation long enough for people to start remembering your name. You can’t just start posting on LinkedIn and expect it to work. You need to show up and have clear branding.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing John Espirian – 04:59Becoming Seen as A LinkedIn Expert – 12:30Investing in Relationships - 20:30Why Should You Bother with LinkedIn? - 22:56The Basics of LinkedIn - 24:53How to Ensure Your Posts Are Seen – 30:00Using ‘Follow First’ – 39:50Other Important Points to Consider – 45:19Transcript below Hello, and welcome to this week's episode of the podcast. How are you? How are things going? At time of recording this episode, it's a very rainy February day, so I'm hoping by the time you're listening to this, it's kind of mid-March and the sun might be shining. Let's hope so. I am desperate for the spring to come and to have some nicer, warmer weather. That's why, in Episode 100 when we talked about we wouldn't want to move to the States. That's one of the reasons. Wouldn't it just be lovely to wake up every day and the sun to be shining? Honestly, I think it puts us in such a better mood, so much nicer mood. Okay, this week's episode is an interview. It's with the really, really lovely John Espirian.John and I had followed each other on social media for quite some time, but we met properly for the first time at Cambridge Social Day when I was keynoting Cambridge Social Day and he was speaking there as well, and he talked about LinkedIn. I love it, and I don't know about you, but I love it when I do an episode of the podcast or when I meet people or I see people and they teach me something. Because, obviously, I'm in this world a lot. I do a lot of stuff in this world. I know lots of it. Obviously, or otherwise people wouldn't pay me. You wouldn't pay me to do the academy and you wouldn't listen to the podcast, so I obviously know lots and lots of stuff, but I do enjoy learning from people and them telling me things that I don't know. This is exactly what John did.John describes himself as the relentlessly helpful technical copywriter and author of Content DNA, formerly a Microsoft Mac MVP and director of The Society of Editors and Proofreaders. Gosh, that's a mouthful. And John writes business-to-business web content to help clients explain how their products and services and processes work. Basically, he's a technical copywriter. Now, that in itself is a hell of a skill. Well, first off, copywriting is a real skill. Then to be a technical copywri

This week’s episode is a solo episode, focussing on why social media isn’t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it’s important to know where you might be going wrong.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to networking, the chances of getting a customer on day one is pretty slim. You have to build a relationship and nurture it before they may come to you for your services. With social media, you skip this ‘relationship building’ section. You post and instantly expect customers.At some point, someone will start listening to you and wanting to see more. It will take time, so have patience.You need to know your customer avatar before you can think about posting on social media. If you’re targeting the wrong people with your posts, you’re not going to attract the right customer.Using your social media to sell, sell, sell is a bad idea. You also need to entertain and add value.Ensuring you’re not posting dull content is important, yet difficult. If someone comes to your account and sees terrible photos and lazy captions, they’re probably not going to follow you.You need to think about whether you’re posting what your customers want to see or what you want to say.Sometimes you do have to post ‘tick in the box’ content.Only do what you can manage and build your consistency level for yourself.Don’t sign up to every platform. You need to choose the platforms your customers as most likely going to be on.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel as though people are much further ahead of you when it comes to social media, it’s important to think about where you are and how important it is to you. For some, it comes easier and much more naturally and that’s okay.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: People Expect Results Too Fast – 09:00Reason #2: You Don’t Know Who You’re Talking Too – 14:40Reason #3: Don’t Continually Use Social Media to Sell - 17:58Reason #4: Your Social Media Might Not Be That Interested - 20:30Reason #5: You’re Not Being Consistent – 25:09Transcript below Hello. Hello. Welcome to this week's episode of the podcast. How are you? You know it's funny when I do the intros because when Biz Paul interviewed Paul and I for episode 100, he said that he wanted to get a hello and a really warm welcome to this week's episode cause apparently I say that all the time. So I think basically now unconsciously I try really hard not to say it but anyway, so today started off weird cause I was pretty conscious of it and doing a full few hours of podcast batching today and I'm having real trouble speaking. Do you ever get like that where your brain just does not kick into gear with your mouth, which is really difficult for someone like me who basically has my whole business based on the fact that I talk so much. So yeah, it's a bit kind of like awkward and I keep them to stop the podcast recording to delete something stupid that I've just said or delete a kind of massive gap of, I don't know what I'm talking about right now.So anyway, fingers crossed the eyes start getting into the flow a little bit cause it does take time. It takes, I don't know, probably a good sort of 20 minutes to get into the habit of recording a podcast. So I tend to do like an intro and outro to a guest one and then I record a solo one. Then if I get chance I do another guest one and another solar one and there's kind of four in the bag at once, which is ACE. But like I said, it takes a little while to get into it and it's a certain way of thinking and a way of not being. That sounds a bit deep, but it's, um, I don't know. It's just, it's just like a skill that you have to get used to is, I guess it's like writing, if you write that, you might take a little while to get into, but once you're into it, it's like absolutely easy.So that does tend to happen. So fingers crossed that's the case. And I managed to sort out my brain fog and inability to speak, which obviously it doesn't sound like I've managed it yet anyway. So today's episode is a solo one. We had a lovely episode last week with Mark Asquith, which is great. When he enjoyed that, he was good fun. This week we're talking about why isn't social media working for you now? I work in this crazy world of social media and digital marketing and marketing and I see so much stuff like that. I see so much, I don't know, tips and tools and advice and strategy and absolute rubbish around social media about what it can do for your business and how you can make money. So I don't know about you, but I tend to listen to a fair bit of music on YouTube and I get served ads all the time and these ads are constantly like find out how I just earned 10 million in two minutes on Facebook ads.And

This week’s podcast episode is with a very good friend of mine, Mark Asquith. Known as That Podcast Guy, Mark has seven of his own podcasts and runs both Rebel Base Media and Captivate. With lots of experience when it comes to hosting your own podcast, Mark is the best person to talk to when it comes to getting started and growing your audience.On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below.KEY TAKEAWAYS COVERED IN THE PODCASTPodcasts are a great way to build your network in your industry.When it comes to creating your podcast, you don’t want to be the same as everyone else as you will soon find that what works for everyone else, might not work for you. You need to understand what it is you want to get from you podcast.A podcast is a great way to add value, especially if you want to turn your listeners into paying customers. It shouldn’t, however, be used as the only way to grow your business. It’s either the product or selling the product.If you’re looking to make connections when it comes to podcasting, attending events is a great place to start. Although they can be expensive, you’ll be able to network with thousands of potential guests.You can’t start a podcast and immediately be successful, you need to let it grow.When it comes to your podcast, you need to trust your gut.When you’re starting your podcast, you simply need to start with a basic framework and a platform like Captivate. Once you’ve done that, the hard part is knowing why you’re doing it and what you’re trying to achieve.You don’t need an expensive mic to get started, your audience will be forgiving. As your podcast grows, your equipment will get better.What can you design into your show to make it different?There are lots of different ways to get guests onto your podcasts, however, one of the best ways is to build a relationship with them.You don’t need big names to be guests on your podcast in order to be successful.There are so many different variables that affect your listener numbers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Podcasting can be incredibly expensive but if you do it right, it’s definitely worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mark Asquith - 04:11So, Why Podcasts? - 12:27How Do You Stand Out and Who Is Podcasting For? - 19:30Podcasts and Sponsorship – 38:00Using Captivate and Getting Started - 43:15Getting Guests on Your Podcasts – 53:45Transcript below Hello, and welcome to this week's episode of the podcast, how are you? Now, I'm recording this on a very gloomy, rainy, horrible day here in the UK. So I hope to goodness when you're listening to this the weather is a little bit nicer than the day I'm recording. So before I get on with today's episode, which is an interview with the very lovely Mark Asquith, and I'll tell you all about him in a minute.I want to remind you that I am doing my first ever challenge. Starting on the 9th of March, I am doing a full five day challenge where you can join me in a private Facebook group, and I will email you every single day with a very short and concise video about how you can start and build your email list. We all know an email list is super, super important, we know that even though I love social media and social media is an amazing platform in order to find your customers and build that kind of community, it doesn't belong to you, it's not your platform.You're effectively marketing on borrowed ground and if something was to go wrong, and believe me I have many examples where it has gone wrong, then you've lost it, you've lost all those people that have followed you, you've lost your community. So one of the most valuable assets in my business and any business is building that email list.Firstly there's no algorithm in my inbox. Secondly, I get to choose whether I open and read that email or not. And there's another way in which you can build your audience, there's another way in which you can market to them. So it's not to say that you build an email list and then suddenly that's it, you don't ever need to do social media again, that's not the case, it's just another opportunity for them to see your stuff.And to say I want to be part of your community, and you own it, you own that data. So I want you to join me for this five day challenge, it's going to be really good fun, fast paced, lots of activities. I'm taking you basically through the process that I use in my business and I am holding your hand the whole way through.So you will not be lost or overwhelmed or concerned about anything, I am right th