Your Dream Business

Key Takeaways Covered In The PodcastTry not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Males is currently fastest growing demographic on Pinterest, so don’t rule it out if your business is geared towards men. Ultimately, a user’s feed will be geared towards them. Although it may seem as though you need to create a pretty picture for Pinterest, often this isn’t the case. Yes, as a visual search engine it is important, it’s not the be all and end all. If you have a product that you think is hard to market on Twitter, reconsider the content that you’re writing. There is an opportunity for everyone, just some may have to work harder. If you’re using Pinterest for business reasons, you need to upgrade your account to a business account in order to comply with the terms of service. A business account will give you more features, lots of stats and use of promoted pins. When designing your Pins remember that a high percentage of viewers will be viewing your Pins on mobile. If you can’t read the text or see the image clearly, the likelihood is they can’t either. Although you can use large amounts of hashtags, it’s best to stick to 4-7 per post so you don’t take up your description space. To draw more people to click through to your website, consider the different ways in which you can design your pins. Different images, text and quotes will attract different people so it’s important you’re creating 3-4 pins per piece of content. Use other networks to push people towards your Pinterest account using ‘Pin it for later’ buttons.The one thing you need to remember above all else…Although people believe Pinterest is a lot of hard work and something they don’t have time to do, often it’s just adding in one more step to your process.Highlights You Simply Can’t MissIntroducing Jeff – 06:59Pinterest As A Discovery Engine - 14:20Pinterest For Men – 16:00Using Rich Pins – 21:20Using A Business Account – 24:20How To Ensure Your Pins Are Noticed – 28:12Using Group Boards 32:57Finding The Time Use Pinterest 39:40Links to Resources Mentioned in Today’s EpisodeEpisode 49TailwindManly Pinterest TipsJeff Sieh InstagramJeff Sieh PinterestSocial Warfare PluginTranscript below Hello and welcome to this week’s episode of the podcast. So lovely to have you here. Now before we dive into this week’s episode, I want to just talk a little bit about the podcast and how so excited I have been over the last few weeks seeing all the new downloads that I’ve been getting on it. I can’t tell you literally okay a wake up a morning, one of the very first things I do is I go on to Libsyn which is who I host my podcast with and I look at the downloads. Every morning without fail. My husband travels and I screenshot them and send them to him. Honestly we get so excited at the downloads and I am loving seeing everyone that’s downloading. I’m loving receiving messages and dm’s and emails. It’s so amazing to think that I sit here in my office on my own, wittering away to myself and then you guys are out there listening. I couldn’t be more thankful. I honestly I am over the moon. I love doing this. I love helping and teaching and it’s one of my most favorite things in that I was talking about it just this morning because I was talking about a talk I’ve got coming up and how I really like to do practical talks because I like people to go away with something that they can physically then do in their business. So for me the podcast is just the best platform because every single week I get to come in here, tell you something that could change the way you do something in your business. And of course even better it might help you sell more or promote more or get more customers or more people on your email list. Which for me is just awesome. So it’s so so good to hear from so many of you. Now, if you are listening to the podcast and your new please come and say hello to me or if you’re not new and you haven’t said hello then please come as they hello to me, please come and find me now you will most often find me on Instagram and Twitter but I am everywhere. Please come over and say hi. Tell me what you think. And also if you haven’t done a review on iTunes then I would be so very grateful if you did. It was just really lovely to hear the amazing reviews I get on there. And again it helps get the podcast out there even more so and the bigger the podcast gets the better guests I can bring. So it really is such a wonderful thing to see it growing and honestly it makes my heart sing. I get so genuinely excited and so very very grateful. So thank you anyway enough of me going on about how grateful I am but I am by the way in case you hadn’t realize

KEY TAKEAWAYS COVERED IN THE PODCASTPublishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google.Planning your content in advance is a great way to ensure you always have something to put out. Two to three months in advance is ideal, so make sure you schedule in the time to batch content where you can.A great way to come up with content ideas is to go to your customers and ask them exactly what it is they want. Change the way in which you interact with your customers and listen to what they’re asking, looking for questions that come up on a regular basis.Another great way to create content is to take inspiration from people who are in a similar field from you. Obviously, you shouldn’t copy what people are doing, but looking at the topics they’re covering could give you an idea of how you could provide new insight into the matter.Use answerthepublic.com to search for keywords and it will tell you exactly what people are searching for in relation to those words.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although batching content is a great way to get ahead, you need to make sure you’re not batching so far ahead that the content you’re create becomes irrelevant. Stick to two-three months to be safe.HIGHLIGHTS YOU SIMPLY CAN'T MISSLaunching A Product Online (My Key Findings) - 01:46Why Should You Be Putting Content Out - 07:21Coming Up with Amazing Content Ideas - 09:50Batching Content - 17:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy CourseEpisode 47Episode 52Episode 22www.answerthepublic.comTranscript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? Did you have a nice weekend? If it’s Monday or are you having a nice week? Well I made a recording this on a Monday which is unusual but I have to get organized before I go away and I’m going away today. So yeah I had a lovely weekend. It was really really nice. Manage to take some time off which is super important and sometimes very hard to do as an entrepreneur. And also I’ve had a really really busy few weeks. I knew the first few months of the year were going to be super busy but to be honest I think I wore myself out a little bit quickly. So I want to just talk about that just briefly about back in Episode 52. I did an episode that was focused around my seven steps to launching or selling something online. And the reason I did this at this point was because I was right in the middle of launching something online and I am now very pleased to say because I was nervous at the time to commit but it is launched and I launched a course. And you know what I just wanted to touch on it because I know when I did the episode, I was right in the middle of it. And I think I said I was tired and it was hard work but I just want to kind of tell you my findings if you like of me going through that experiment and I guess the first thing was that it was fascinating doing it all myself which sounds daft. This is what I do for a living. I help people with their social media but I also help them funnels. I love doing funnel stuff. I love doing sales pages, landing pages, email marketing... All that sort of stuff. So I’d done it for lots of clients and I’d launch lots of things online. However I hadn’t actually launched something myself and I wanted to be able to get a feeling of what it was like to be sat there waiting for the webinar to go live and wondering whether anybody’s gonna be on it. And I knew I would only be able to do that myself if I launched something online. Also I do have ambitions to have more products online, more ways that you can learn with me and work with me that is open to everybody no matter where you are or no matter really the size of your budget. Such because my aim is that they’re not going to be over expensive. So anyway I put together my launch process. I launched my course online and it was awesome and I don’t mean like it was awesome, I made loads of money I’m going to retire now. I mean just the clarity in action was unbelievable. The fact that actually doing it and going through it it just gave me so much good stuff to learn and think about and I’ve been doing a lot of work recently as you know with James Wedmore and we’ve talked about taking action and even if you fail or how you deem you fail, you’re still learning and therefore you haven’t failed at all. And I think that was the thing holding me back all this time. Now the course has been ready for ages. I have had this idea for an entire year and I sat on it and the reason I sat on it was because I was scared. I thought what if I launch and no one wants it. What if I launch and no one buys it? What if I put a webinar on and

KEY TAKEAWAYS COVERED IN THE PODCASTYou should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better.You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in.Using surveys to find out exactly what your audience want is a great way to be sure you’re offering them exactly what they need. Based on the responses they give you, you can send them links that they have already told you they want.If someone has a bad experience you can automatically set up an email that offers them a discount or voucher, potentially helping retain a customer that would have otherwise left. Alternatively, if anyone says they loved your product, you can automatically take them to a page where they can review you on TripAdvisor, Google or whichever platform you use.Surveys make it look like you care about every single customer – which you do!Usually, three or four questions is enough to ensure you get the responses you need. Consider the key questions you need answered in order to offer them what they need.Finding out what topics your audience are interested in, or what their biggest problem is right now is a great way to reduce your unsubscribe rate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…To get people to fill out your survey you can offer your subscribers a free gift in return. Alternatively, you can use an emotional motivator which will mean you’ll be gathering responses from people that are already emotionally invested in your survey, rather than people that are just there for the free gift.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Rob and Kennedy – 05:04Setting Up A Risky Business – 17:05Avoiding Marketing Faux Pas - 20:00About Response Suite – 25:20Surveys As A Marketing Tool – 32:30Getting Your Subscribers To Fill In A Survey - 38:00Finding Out What Your Audience Want Using Surveys 51:40LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode #46: My Ten Digital Marketing Predictions For 2019Response SuiteResponse Suite InstagramTranscript below Hello and welcome to this week’s episode of the podcast. As always I am your host, Teresa Heath-Wareing and it’s an absolute pleasure to have you with me. Now I’m going to jump straight in. I’m going to ask you a question and I want you to think about it. So how well do you know the people that are on your database might be a bit of a strange question to ask. You might think “What do I need to know about the people on my database?” Or you might think while I’ve created this customer profile my customer Avatar and I target those sorts of people so I’m assuming the people on my database match up to those people. Now the reason I’m asking this is because I did a prediction episode which I’ll link up to in the show notes at the beginning of the year and one of the things I predicted was that we’re going to become a lot more personal within our marketing. We’re no longer just going to send a big mass marketing big huge campaigns to everyone on our list we need to start getting much more specific, much more considerate of the people who are on our list and what they actually want from us. Now I think one of the mistakes that most businesses make when they are looking at their data is they are making big assumptions about the people on their list because if you’re anything like me when you ask someone to come onto your list, you are asking the most minimum details from them because I would tell you to. I would say to you if you were doing a lead magnet or you were doing something where you were asking people to sign up, you don’t want to be asking them 20 questions or otherwise they’re not going to want to sign up because it’s too much effort. So I would recommend and I do myself that when someone signs up the only bits of information I get is their name and their email address. Now you might think “well of course I know about them because I know what they’ve signed up to. And surely if you weren’t interested in a social media check list or a webinar on content then you wouldn’t sign up to them.” But of course it might be that someone signed up someone else or in that job they were interested, but in that job they’re not. Or another thing that’s quite interesting is sometimes I will sign up to webinars just to watch the webinar process. I know it sounds a little bit weird but I would just want to see what webinar processor use, what emails they’re using, what technology they’re using. So it might not be that I want the actual thing; it might just be I want to see what the process is. So the reason I’m bringing all this up for you today is because today I have on the podcast Rob and Kennedy from ResponseSuite and we have a great conversation about serving your audience and how we can get to know and understand them better and find out more about them. And

KEY TAKEAWAYS COVERED IN THE PODCASTBefore you get started you need to work out who your ideal audience is.Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better.Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you have done this, you can start remarketing your lead magnet back to the people who have watched the video.Your landing page needs to be consistent with your advertising and not something that should be on your website. This is because they shouldn’t be able to click on any other link other than saying ‘yes I want the thing’.Once your potential clients have clicked through and filled out a form, you need your landing page to link to an email system that will automatically send them the thing that they have asked for. Whether it’s an eBook, a checklist or an easy to use a guide, you need to deliver on your promise.Using video when taking potential sign-ups through to your masterclass is a great way to connect with them before you begin. It gives them a reminder to carve out the time and place your webinar or masterclass in their diary, helping increase your overall live turnouts. This can also be encouraged using emails.Following on from your live training or masterclass - where you will have mentioned your product - you’re going to want to send emails out to your email list based on whether or not they attended live. Having a fast access bonus is a great way to encourage sales and a sense of urgency.Your sales page should follow a structure, including showing what you’re selling as a physical product, even if it’s digital.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The important thing to remember is that this step by step process is similar to baking a cake. If you’re baking and you use salt instead of sugar your cake is basically ruined, so when applying that logic to this process it means if you get one step wrong, your whole strategy could fail.HIGHLIGHTS YOU SIMPLY CAN'T MISSWarming Up Your Clients 07:30Creating Your Landing Page 11:00Connecting an Email System 14:00Taking Your Potential Customers Through to Your Masterclass orWebinar 16:00Following Up with Emails 22:03Going from Training to Buying 23:32Perfecting Your Sales Page 30:25LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 27LeadpagesInfusionsoftDripTranscript below Hello and welcome to Episode 52 of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing. And today I feel like I should have a fanfare because Episode 52 means that I have been going for an entire year, 52 episodes of the podcast. Wow. I can’t believe a year has gone by already. I am so so pleased to have started the podcast and I am loving the fact that I am 12 months in and it’s been the success that it’s been, that I get all you lovely listeners listening to me. I get great feedback. I’ve had some amazing guests and I have loved every minute. Don’t get me wrong you know because I’m very honest, it’s hard work sometimes creating the content coming out with ideas getting the actual thing out there you should see the spreadsheet. My team and I have to make sure that we’ve got ourselves organized. But I do love it. And compared to other bits of content I much prefer talking over writing. So for me this is just the best way in order to help you guys, to give you ideas and to share my information. So today is going to be a fairly full on episode. I’m really excited about today’s episode and I’m gonna share a couple of reasons why that is. So today’s episode I’m gonna be taking you through a formula to launch something online or off the formula that I used to sell online and I’ve likened this formula to baking a cake. This might seem a little bit odd to you right now but I promise you as this episode goes on you’re going to see why I say that. So the other reason I’m really excited about doing this episode and some I just want to pay there to you. And I would love a bit of feedback from you is that obviously I started the podcast and I started my business with social media in mind. Social media was always a thing. I was well known for. It’s the one thing that obviously I do an awful lot of. I talk. I train and I love social media. It’s brilliant. However one of the things that I really love and you know when ever you heard the term your zone of excellence I think that’s what the term is. Then one of the many books I’ve read that basically when you find that sweet spot of the thing that you are really good at and you just love it doesn’t seem difficult at all. And for me I always thought that was social media because I do love it. And I do find it interesting and easy. However this thing that we’re going to talk about today the online sellin

Over the last few years I have taken lots of advice from the amazing photographer and business strategist, Jasmine Star. Jasmine’s advice has been valuable to the way I use Instagram and how I grow my account, changing the way in which I see the platform today. This week’s episode will look at exactly how you can do the same, learning as much as we possibly can about smashing one of today’s most difficult social media platforms.   KEY TAKEAWAYS COVERED IN THE PODCAST Even though things are portrayed as very happy go lucky on Instagram, it’s important to know that often that’s not always the case. Remember that everyone started with zero followers, the important thing is that even when they thought no one was listening, they showed up and invested their time into the platform.' Do you only post when you remember? Do you only post when you have something to sell? Do you only post when you’re on vacation? This means you’re ON Instagram, not USING it. Using Instagram means you have a strategy, you categorise your photos, your respond to every single comment or DM and you start conversations yourself. When it comes to IGTV, it’s better to get started when nobody is doing it, rather than when the market is saturated. If you’re going to be creating IGTV videos, people do not want to turn their phone. This may mean you need to change the way you shoot or edit your video content. If your content isn’t been seen, it’s not the algorithm, it’s you. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… It’s important to remember that Instagram isn’t an overnight success, it takes a lot of time and dedication to build a successful account. Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISS Introducing Jasmine Star – 03:37 Using Instagram As A Tool to Grow Your Business - 11:55 Are You Using Instagram, or Are You on Instagram? - 15:20 IGTV – Is It Worth It? - 24:41 Jasmine’s Top Tip for Instagram Success - 34:20 What’s to Come for Jasmine Star -39:30 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Jasmine Star Instagram Jasmine Star Website Social Curator Transcript below   Hello and a really warm welcome to this week's episode of the podcast. How have you been? I hope that your week has started well, if it's Monday. Obviously, I know people listen on various different days, but obviously this does come out on a Monday. So if you are listening on a Monday, I hope that you're having a great start to your week. So this week, I'm gonna dive straight in and talk about the interview we've got for this week's episode, because it's so good. And I know I say that every week, but honestly, I wouldn't bring them to you if they weren't good and this one is one of my favourites. Because this is just someone I've been trying to get on the podcast for a little while. She's been really busy. So I am so glad, I can finally tell you that I have Jasmine Star on today's podcast. And Jasmine is such an amazing person to listen to, to take advice from, to hear her story. I joke during the podcast that Jasmine is an amazing storyteller and she sort of laughs and says, "Okay. No pressure then." But she is and I've watched loads of her things. She does a lot on Instagram TV, she does a lot video-wise and Insta-stories and going live and she is a great storyteller. So I knew this episode would be good, but also, some of the advice that I have had from Jasmine over the years. I've bought her course, I've watched her live a few times at different events, and the advice I've had from her has been absolutely invaluable, in terms of how I now manage my Instagram account and also how I've grown my Instagram account. So you'll hear all that in this episode, but it's a really, really good one. And then, talking about Jasmine going forward, she's now doing lots of business strategy stuff. But anyway, I'm jumping ahead. Let me tell you a little bit about Jasmine. Jasmine Star is a photographer and business strategist from Newport Beach, California. I mean, there are worse places in the world to be, aren't there? She dropped out of law school to pursue her dreams of becoming a photographer and in less than three years, she built an internationally recognised and award-winning business. Later, founding Social Curator, which I'm a member of and I talk about that in the interview and Social Media Marketing Membership for business owners. She harnesses her hustle power and Jasmine empowers entrepreneurs to build brands, market them on social media and to create a life they love. Jasmine has been featured in Forbes, Entrepreneur, and INC magazine. But most days, you'll find her in her sweat pants scrolling through Instagram and her favourite days are spent with her dog in her high school sweater eating Takis. Jasmine is charming and charismatic and entertaining. So I know you are gonna love today's episode. As well of cou

KEY TAKEAWAYS COVERED IN THE PODCASTCarrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need.If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with.Creating a video welcome or response for those people you want to make a strong connection with is a great way to personalise your response. Whether it’s welcoming people to your new membership, replying to webinar signups or replying to people on Twitter – they’ll absolute love the personalisation.The most important thing you need to do when building your online community is reply to absolutely everyone that starts a conversation with you. Whether it’s replying to an Instagram comment, responding to a tweet or answering a DM. Make it personal and take the time to show you’re thankful they’re connecting with you.When it comes to social media you should be engaging more than you’re posting.People love to receive gifts in the post as it feels personal and shows how much you value your relationship with them. Whether it’s brownies, a personalised card or a box of goodies - it will encourage people to share it when they receive it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The key to creating a community is making sure you’re engaging with as many people as you can. Don’t used canned responses and take the time to personally respond to each and every person that connects with you. Pick up on something personal and tailor every message you send.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Customers More – 04:00#2 Connect with Customers in All Areas – 07:25#3 Make A Person Video for People You Really Want to Connect With – 09:45#4 Make Sure You Respond to Everyone That Starts A Conversation with You - 13:15#5 Send Them Something in The Post - 15:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEBonjoro AppEpisode 41Episode 39Personalised Card Company UKPersonalised Card Company USTranscript below Hello and welcome to this week’s episode of the podcast. How on earth are you? Can you believe in February already? I’ve got to stop saying this for two reasons. One I feel so old when I talk about how time flies and things going really quick but to me it’s one of those things where if you tell yourself something enough it will start to happen or believe or whatever. So if I constantly tell myself oh the time’s going so fast I haven’t got enough time then that’s exactly what’s going to happen. So I’m going to try not to say that anymore because I don’t think it’s good for me to think about how fast things are going and who wants to wish their life away Hey. So if you remember back about four ish weeks ago I did an episode episode 46 where I talked all about my team predictions for marketing for this year and things that I think you should think about doing or start doing or just be aware of because I think they’re going to be getting bigger this year as we go on and one of the things which obviously was not a surprise is the fact that marketing is becoming more and more personal. We are having the ability now to connect with people on lots of different levels. For starters there were lots of platforms out there where we can connect with people but also that we are getting to understand them more and the technology to track what they do and what they like is greater than ever before and therefore we can send them really direct marketing messages which has got to be a good thing for everybody. Personally for me as a consumer I don’t want my time wasted with stuff I’m not interested with. So I’m more than happy for you to promote your products or service to me if I think or if it’s going to be of use to me. So I don’t mind that at all. And obviously from a marketing point of view I love the ability that we now have to understand more about our audience and to really kind of take hold of that part where we can directly target them with things that they want to get from us and things that they want to hear about. So personally I am more than happy with that side of my prediction that I think that that’s going to get bigger and better. So today what I wanted to talk about was how you can make those connections more personal more meaningful on a more sort of granular level if you like so more feeling almost not one to one but you know what I mean in a world that is so very heavily digital so obviously pretty much everything I do unless I do in-person consulting and training which obviously there’s only so much of my time that I could do that. And obviously it comes at a higher cost but pretty much everything else I do then is online. So you know you can listen to my podcast or go and download things or take part in

KEY TAKEAWAYS COVERED IN THE PODCASTWhilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time.Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually.When you create a new piece of content you should pin it straight away to your most relevant board, that way, Pinterest will know that it’s your content.If you repin something you have already pinned, try changing the description to increase your chances of it being seen. You can do this manually or using Tailwind interval pinning (a scheduling tool for Pinterest).Pin every single day and not in a flurry – using a scheduling tool will help with this. Tailwind will be able to suggest the best times for you to pin, based on when your followers are online.The ideal size for a Pinterest image is 600 x 900. Don’t give too much away in your infographic or image, otherwise people won’t click through. Ensure it’s a clear, high quality image.When it comes to Pinterest, the best kind of engagement you can have is someone saving your pin.Promoted Pins on Pinterest are a lot more simple than Facebook Ads and when people save your promoted pin, it can lead to further repins and traffic to your site.If you have never used Pinterest for business before, you may need to start a new account if you want your engagement rate from the start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is very little negativity on Pinterest, so it’s a great place to find motivation and Inspiration. Above all else, that’s what people enjoy most about using the app.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Alisa – 06:15The Beauty of Pinterest – 11:10What is Pinterest and Why Should You Use It? - 14:10Using Keywords on Pinterest - 18:30How To Use Pinterest As a Business - 23:15The Importance of a Pinterest Image - 29:40Engagement and Pinterest: How Do You Do It? – 35:20Using Promoted Pins On Pinterest - 43:40LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETailwindAlisa MeredithAlisa Meredith PinterestAlisa Meredith InstagramTranscript below Hello and welcome back to the podcast. How has your week been? I hope your January's going well. Is it still January? Let me think. Sorry, I had to look at my calendar then to see if whether we were still in January. I know that sounds completely crazy, but obviously I record the podcast early as in I batch content. So it's actually only the 11th of January when I'm recording this. So I hope you're having a wonderful rest of your January and I hope you've got it off to a great start.For me, January is all about taking action. Setting me ready for the rest of the year and making sure that those things that I want to achieve this year, I am working on every single day. And actually, even though this podcast isn't about this, I just want to touch on that a minute. Because I never used to do that. I used to have these things written down and be like, "Okay I want to achieve this this year." And I did that last year. So imagine going back to January 2018. I sat there and went, "Right, this year I'm going to do this and this and this." And do you know what? I didn't do them. And I didn't even work towards doing them.So now what I do is ... because what I'd do is I'd wait for the most ideal time or I'd be thinking, well let me get all that done and then I'll work on that. Or let me take a week off and then I'll work on that on the week off. And, of course, those times never come. You never get to take time off to chunk out a section of time to work on something that's on the business not in the business. You often sit there and think, I'll do this later on today or later on in the week. And of course, your time just zips by. Something happens, something comes in and those things don't get done.So throughout last year I did a lot of work on myself, I did a lot of work on the business, I did a lot of coaching and going to experts and getting great things. And this year this is one thing I have noticed. And I did start it at the end of last year as well, but every single day I write down the three main things that I'm trying to move forward. And even if I just do one little thing of that process, at least I've moved forward every single day. Even if it's just one hour of my day or half hour of my day or ten minutes. As long as it's something and I somehow move forward that day, even though it can seem incredibly slow progress, at least I'm moving forward. At least every day I'm inching closer and closer to those things that I'm trying to achieve.So for me, January is all about doing those things, getting started on those things and making sure I got my year off to a great start. And it has gone really well, and I know it's only the 11th even though you're listening to this

KEY TAKEAWAYS COVERED IN THE PODCASTYouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible.Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up.If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present.A great way to get lots of interviews is to go to industry events and shoot interviews between sessions.When your using YouTube you’re building a relationship, so it’s important to be consistent. The more you seem people, the more consistent your connection is, the better your relationship is likely to be.To help you keep up consistency within your channel, embrace batching and create a framework you’ll work to. This could include your intro, outro and the way each episode runs.Information alone is not enough, you need to create connections by being yourself. Think about the emotions you want people to have when they’re watching your videos.Consider YouTube as a search engine. Someone is searching something every single second on YouTube, so if you can be the person that adds value to someone else’s search then game over.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The value you give to your content is the most important thing when it comes to starting a YouTube channel, everything else should come afterwards.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Sean and Benji 04:48The Benefits of Breaking into YouTube As a Business 09:40How Do You Overcome Barriers When Getting Started On YouTube 13:15The Secret To Getting Incredible Guests On Your Channel 16:52How Important Is Consistency In YouTube 26:20The Book: YouTube Secrets 35:30Sean And Benji’s Top Tip for Getting Started on YouTube 47:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEYouTube Secrets the BookVideo Influencers YouTube ChannelStory BrandTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am you host, as always, Teresa Heath-Wareing. I hope you've had a wonderful week and that you really enjoyed last week's episode with James Wedmore. If you haven't listened to it, then I urge you to head back and take a listen, because I loved doing that episode. So much good stuff. And also so much stuff that I use in my business, and I use daily personally. So I loved it, I thought it was brilliant. I hope you did too. If you haven't let me know, then by all means come and let me know.But as I said last week, I have another interview for you this week because I've got so many good ones lined up with so many subjects where ... Do you know what? I'm not the expert on. So today's subject of YouTube, I've got Pinterest stuff coming up, and I've brought in people, which is the aim of my life to be honest, that I bring in people who are better than me at certain things. So my team, every time I brought someone on, I want them to be better than me at the thing I'm bringing them in to do. So it's exactly the same with a podcast, I wanna bring you the best of the best people so that you get the best advice.So this week I have the lovely Sean and Benji on. Now, they are full time YouTubers and have over 20 years experience in video and online marketing. They have a YouTube channel, which I urge you to go and check out, called Video Influencers, with over 400 thousand subscribers. And they've just released their book called, YouTube secrets. Now I have just got my copy of this book and I have it in my hand, just started reading it and I have to say it's looking really really good. So I'm excited to find out how the rest of the book is but I know that they're giving away some great ideas and tips and strategies. So do check them out. It's on Amazon if you want to go and get it. I'll link it in the show notes.So they have interviewed some of the most amazing people and I'm not even kidding you. So in the online marketing space, these people are really at the top of their game. So they have interviewed people like Gary V, Chalene Johnson, Lewis Howes, Pat Flynn, Jasmine Star, James Wedmore, literally loads of them. So these guys have really again, gone to the best people to find out the best advice and they've interviewed some fantastic people.Now, in today's episode, we talk all about YouTube as a search engine, which is such a good point, because actually that's exactly what it is. If I need to know something, if my husband wants to fix something, we YouTube it. If my daughter wants to learn her spellings, we YouTube it. We literally search for things on YouTube, so we have to think of it as a search engine rather than as perhaps a social media.So they talk a bit about that, which is really, really helpful, and they also talk about how the algorithm

KEY TAKEAWAYS COVERED IN THE PODCASTThink about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine.Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may be the case, however, it comes down to having the mindset to be able to apply it to your business.Whilst hustling is important, you DON’T have to hustle to be successful. At the end of the day, it’s how you see business that determines what is possible for you. You are so much more than just your work ethic.Feeling guilty for taking time off from your business is a form of fear getting in the way. It’s so hard to ‘stop’ working as an entrepreneur, but this can be incredibly detrimental for your business.The reason you can’t afford to hire someone and outsource is because you haven’t been outsourcing. Outsourcing tasks that you find you have to do more than once can free up time for you to focus on the things that are important.You don’t necessarily need to know how you are going to reach your goals in order to set them. Be okay with not knowing how.Learning about your relationship with money and how to live in abundance can drastically improve your life (and others).THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You are the author of your own life and you write the story anyway you like. The story you tell is the story you experience, starting from that very first blank page. If you’re struggling in business it becomes part of your story, just an obstacle you had to overcome.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing James Wedmore – 06:30What It Means To Be An Entrepreneur (And Getting Over The Fear) 11:30How To Keep Yourself Driven And Motivated In Business 19:30Debugging Common ‘Entrepreneur Myths’ 32:16Stop Feeling Guilty About Taking Time Away From Your Business 43:32Being Responsible For Your Own Business And Forgetting The How 54:00Creating Your Story 01:02:48Living In Abundance 01:09:09LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJames Wedmore WebsiteMind Your Business PodcastJames on InstagramJames on FacebookJames on YouTubeTranscript below Hello and welcome to this week's episode of the podcast. As you can hear, I still have a slightly strange voice from my cough and cold, and that because I am trying to get ahead and therefore, I'm batching intros and outros, so you're going to hear this voice, I'm afraid, today as well as last week. Then hopefully, by the next time I come to do more recording, I will be better and my voice will be back to normal, which would be lovely because I'm personally getting a little bit sick of it now, but nevermind.Anyway, onto today's podcast episode, which I am so excited about because as you know, if you've listened to my podcast, I am a huge fan of James Wedmore. Now, I discovered James' podcast I think at least a year ago now, maybe a bit longer. I can't remember. I have to say, the podcast and him and the work I've done with him since has honestly changed my business, me, and my life.Now, I know that sounds really dramatic, and really amazing, but I promise you, he has. The things he says, the stuff he's woken me up to, the concepts he's got me to understand have honestly been amazing. In total honesty, a lot of that has come from his podcasts, his free content that he's putting out every single week. In fact, several times a week, he is giving you such good advice.So, the reason I say these things about James is because as I've talked about lots of times before, I've worked in marketing a long time. Therefore, for me, the tools and tactics and strategies have never really been a problem. Also, I am very keen to keep learning. So, just because I did a degree, in fact, I bet hardly any of my degree I use now because it's changed so much, but I learn all the time. I do courses all the time. I read a lot. I listen to a lot of books. I listen to a lot of podcasts. So, I was always updating myself with the changes because the digital marketing landscape is a forever changing thing. So, I'm always trying to keep on top of that.So, I felt very confident that I have the tools and tactics that enabled me to do these amazing things in marketing. I knew this as well because I was doing it for clients. I was helping clients create online marketing and build their email list, and create memberships, and successfully launch products. So, I knew I knew that bit, and I felt fairly confident in that. Yet, I have these amazing dreams to build my own business in a different way, which I had already built it.So, obviously, I have an agency, but I wanted to focus more on the Teresa side of the business. I always talk about myself like, "I'm a therapist," but the Teresa side of the business is things like this. It's the podcast. It's doing more speaking. It's selling courses that help

KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you understand what your audience want so you can personalise your marketing more effectively.Use Alexa Flash Briefings to help cater for those that are using voice search to search online.Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers.Consider whether a chat bot is a great use for your business, it may be that you don’t need one.If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses?How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size.User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSPrediction #1 More Personalisation – 04:25Prediction #2 Voice Search – 06:40Prediction #3 Data Privacy – 07:55Prediction #4 Influencer Marketing – 09:08Prediction #5 Transparency – 11:39Prediction #6 Chat Bots – 13:50Prediction #7 Marketing and PR Overlap – 15:11Prediction #8 Experience Marketing – 16:48Prediction #9 Community – 18:41Prediction #10 Content – 21:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 44 with Bella VastaFacebook TransparencyHow To Make An Alexa Flash BriefingTranscript below Hello and Happy New Year. This is the first podcast I’m doing of 2019 and I’m actually recording it on New Year’s Day because I was hoping to get more organized and do it over Christmas. However, you might be up to hear from my voice that it’s a little bit different because I’ve had a terrible cough and cold. If you’re like me what tends to happen is the minute I stop or slow down my body I don’t know what it does but basically it just goes “oh no I will make you ill” and it makes me then take time off. So my Christmas and my New Year were lovely but just a little bit under the weather which wasn’t so great but it did mean that I did stuff that I never do like I actually watched both seasons of The Handmaid’s Tale in about two days. I’m not kidding you literally back to back sat there all day all night for about two days and just watch that and it was amazing by the way if you are looking at something to watch. But I don’t normally do that because one of the things that I feel and get frustrated about is that I don’t have time for stuff like that. And what happens is I start watching it and I want to watch the next episode and the next episode and then I’m completely hooked and completely taken in by it. So for me I tend not to start even watching stuff like that or otherwise HOURS OF MY LIFE JUST GET ZAPPED up when I could be doing much more productive things. So anyway I’ve put this podcast off for as long as I could possibly leave it to try and get my voice back to some normality and it’s getting there slowly. Anyway, let’s get on with today’s podcast and it’s gonna be a good one because I’ve chosen the new year and obviously all the good stuff that kind of happens at the beginning of a new year to talk about predictions for 2019. So I’ve got my crystal ball out with the help of Google and some experts and I’ve gone and found out what’s going to be happening in 2019 or what we can expect from not just the social media point of view but also from a digital marketing and a marketing point of view. So if you are a marketer in business an entrepreneur a social media person this is going to be a great episode for you because we’re going to cover all those good things off. But before I get started I just want to quickly talk about the fact that we’ve got some amazing guests coming up in fact next week’s guest is gonna be a really good one. Next week I have the pleasure of bringing you James Wetmore and he did not disappoint. You know I’m a huge fan of James. I love his stuff. I think he’s great for business people, entrepreneurs, marketers. He has some amazing things to say and we had such a good conversation. It was so so good. And I can’t wait for you to hear that one later. Make sure you don’t miss it. Don’t forget to go and subscribe to the podcast if you haven’t already. So you can head over to iTunes or Stitcher however you listen and hit that subscribe button to make sure you are notified every time there is a new episode. Or you can also come and find me on social media if you haven’t alrea

KEY TAKEAWAYS COVERED IN THE PODCASTStarting your own business is both down to tactics and your mindset.Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job.You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to network.You will experience naysayers along your route into working for yourself. They may not understand, but they will soon become your biggest supporters.It’s important to remember not to listen to everyone else. Do things for you.Find yourself a cheerleader that will help support your decision, offer you advice and that will cheer you on when you doubt yourself.If you’re going to be using a coach, find one that is the right fit for you.The first thing you need to do when you start your own business is think about what it is that you’re selling. Articulate what it is you want to do, so other people can easily understand.Next you need to define who it is your want to be your ideal customer, making it as specific as you can.Finally, you need to define what your why is. This will be the one thing that you keep going back to when you lose your way.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything else from this podcast, it should be that it’s important to listen to your gut. If you know something isn’t going to be right, don’t do it – especially when it comes to working with clients. You have the freedom to choose who you work with, so use it.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Holly Knoll – 03:40What are The Most Common Mistakes People Make When Setting Up Their Business? – 13:34Who Can Run Their Own Business and Why are People Doing It? 17:24Finding Yourself A Cheerleader – 25:403 Things You Should Work Through When Starting Your Own Business – 30:20Loving Being Your Own Boss 42:25LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 34Hollyknoll.comHolly Knoll InstagramStart with Why by Simon SinekWant the Transcript - click here!

KEY TAKEAWAYS COVERED IN THE PODCASTIf your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you.Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people may end up purchasing membership to your more exclusive and knowledgeable group.Guidelines are important, but don’t dictate as you may end up with a bad reputation.Before you start a group for your business, you need to understand your why.Planning your content and scheduling it in advance is essential to running a successful group.Use your free group to encourage members into joining you paid membership. Mention the topics you’ve covered, talk about them in the free group and show people that your paid membership is worth it.You’ll be putting more effort into this group, so showing people it’s worth their money is essential.Your Facebook icons on your website should go directly to your free Facebook group, not your Facebook page.Don’t oversell in your group. Although monetising is important, low hanging fruit is key.Consider using ‘pop-up groups’ for products and courses. These can be closed after they’ve been used and can encourage people to join your membership.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you run a group, whether it’s free or paid for, you need to focus on providing valuable information. If end up just talking to your members or trying to sell to them, they’ll go elsewhere for their information. Monetising can’t be the only thing you use your group for.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Bella Vasta – 04:00Running Your Business Without Being IN Your Business – 08:30Starting A Facebook Group (And The Mistakes Bella Made) - 14:30How Active Do You Need Be on Your Facebook Group? – 19:31Going from A Free Facebook Group to A Paid Membership - 23:50Getting People to Join Your Free Group – 28:36Using Memberships as a Community - 38:46Should A Free Facebook Group be Part of Your Strategy? – 42:50Monetising Your Facebook Group – 45:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJump ConsultingBella’s TwitterJump Consulting Facebook GroupThe E-myth RevisitedAutomatic Approval Software for Facebook GroupsSocial Media Marketing WorldTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am your host Teresa Heath-Wareing. It's so good to be here with me today and as always, I really appreciate you listening. I feel like the podcast is going from strength to strength, and that can only be thanks to you, my listeners. So thank you very much and please keep sharing if you think that it's something your friends, or family, or neighbours, or anybody randomly that you've met might like. I would love it if you'd share the podcast. It would be a great help to me. Also, as it stands, this episode is going out on Christmas Eve, so I hope you're all ready for Christmas and ready to take a well deserved break. But also, I hope you've been thinking forward to the next year, and what you've got planned, and what might come up because I know I always like to spend quite a bit of time doing this and thinking about what goals I would like to achieve the following year. Anyway, on with today's podcast episode, which is an interview with the super lovely Bella Vasta.Now, I really look forward to doing this interview because Bella and I talk about Facebook groups, and I don't know enough about Facebook groups. I feel a little bit ashamed saying that as what I do for a business is social media. However, there are so many elements to social media that it's natural that some I'm going to be more confident in, and others that I don't use very often, I'm going to need a bit of help. So Facebook groups is definitely one of those areas. My first off, let me tell you about Bella. Bella Vasta is the dynamic personality behind the, One-woman Coaching Company, Jump Consulting. And since 2002, Bella has been a trailblazer in the pet sitting industry consulting with multimillion dollar companies all the way to dealing with hundreds of small businesses. She is an author, a podcast host, a blogger, and has been featured on NBC, CBS, Fox, Entrepreneur Magazine, and Huffington Post. Following the birth of her daughter, Bella sold her pet sitting business and now lives out her passion to inspire, motivate, and challenge business owners through her speaking, coaching and consulting.So Bella was a great guest to have on. She has a really interesting story that started with the birth of her very premature daughter, and how she managed to keep her business running even though she wasn't in it. Which I think is an area that we can all take something from because actually so of

KEY TAKEAWAYS COVERED IN THE PODCASTMarketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date.It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day.People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network – there’s always someone who you’ll have something in common with.If you attend an event with a speaker that you want to learn more from, make the time to speak to them during the event. Even if you want to challenge something they’ve said, it’s important to have your say.Before an event, find out who the speakers are and connect with them on social media. Edit your profile before an event to include the event hashtag in your bio. That way, people can easily find you when they’re looking to see is attending!Try to attend all of the social events surrounding the events you are attending as it’s where people are more relaxed, and you can make the best connections.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Networking at events as a business or entrepreneur is vital to your business’ growth. It’s important to continue learning every day and learning from industry leaders is one of the best ways to do this.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Paul – 05:06The Importance Of Attending Industry Events 13:00Why Do People Attend Events? 15:56How To Maximise An Event As An Attendee 28:16MarketEdLive 2019 37:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEBizPaul Twitterbizpaul.comMarketEdLive TicketsTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host, Teresa Heath-Wareing. How are you on this fine day? I hope things are going well for you and you're having a good day. This week I have been batch recording, and like I said to you before, I'm trying to do this more often so that I can get ahead and make sure that all the podcasts are recording in time, that I've done the interviews, that the team have been able to do all the stuff that they do, because as I've mentioned to you before, recording and producing a podcast is hard work. There's a lot of work that we need to do for it. So I want to make sure that I get ahead and get these episodes recorded for you.I just have to say, I can't actually believe we're on episode 43. It seems to have gone so fast, and bearing in mind we've been doing it weekly, I can't believe we've been doing it for almost an entire year. I am loving the feedback. Thank you so much if you're listening, thank you so much for the people who reach out to me, I love hearing what you think, I love getting your responses, I love seeing you tag me in Insta Stories, and I love sharing those as well. So, if you are listening, then please do reach out and let me know. Let me share your posts on social media, because I love hearing from you, so thank you very much.This week I've had the absolute pleasure to interview and present to you not only an amazing marketeer, but also a very good friend. This week I am interviewing the super lovely Paul Ince, otherwise known on social media as BizPaul. If you're in the UK and you follow football, you might know that there was a footballer called Paul Ince, and therefore, when he first started on social media he actually ended up having lots of people follow him or try and communicate with him because they thought he was the Paul Ince that they were looking for, hence why I think he changed it all to BizPaul.Anyway, I met Paul quite a few years ago at a marketing event, it was actually Social Day, and it was a conference that we both attended, we both sat next to each other on the same table, and since then have developed this lovely relationship and become first friends. You know what? One of the things I love about having friends with people that are in my industry or people that are doing the same sort of thing as I'm doing, is the fact that they know what you're going through. They know what troubles, and trials, and tribulations that you might have in your business. So just the other day, something was bothering me, I was letting something get to me, I was having a bit of a problem with something, and I had a call with Paul and we were able to talk it through because he understood exactly what I was talking about. Having that kind of relationship, having someone that you can do that with is great.One of the things that actually Paul and I discussed before we started the podcast was that in America, when I go out there, everyone seems to be willing to share everything with you. There's no worry about a competitor. I think everybody has confidence in their own stuff, that they're not sat there thinking, "Well I can't possibly show this to this person, I can't possibly let them see what I'm doing

KEY TAKEAWAYS COVERED IN THE PODCASTThink about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well.It’s also important to make a note of the things I loved in the previous year. These may be completely different to the things that went well, but it will give you a chance to see what you want to do more of in the year ahead.When analysing your metrics, think about money. What did your business earn? Did you achieve your goal? What services made you the most money? How many customers have you sold to?It’s also important to think about your social media numbers. How many followers have you gained? Has your engagement rate increased? How big is your email list?When thinking about next year, think about what you want to be reviewing at the end of the year. How do you want your business to look? What do you want your personal life to be like? What would you like to achieve? Remember to dream big as nothing is out of reach!Once you have thought of your goals, who do you need to be in order to make this happen?It’s also worth thinking about what you need help with in order to achieve your goals.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter where you are in your business, the New Year is a great time to review everything you’ve done and set goals for the year to come. Think about monetary goals, social media goals and even personal goals that you want to look back on at the end of 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSReviewing The Year You’ve Had – 03:46Metrics, Numbers and Stats – 08:15Planning for Next Year – 12:57Achieving Your Goals – 20:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELink to WorksheetTranscript below Hello and a really warm welcome to Episode 42 of the social media marketing Made Simple podcast. And I am your host Teresa Heath-Wareing. Wow I can’t believe we’re in December already and I feel like everything is starting to slow down. No one wants to do anywhere. Everybody just wants to get on with the amazing Christmas cheer and you know what happens in my business in December is because there’s a huge part of the business that deals with clients. Often the clients start to naturally want to wind down as well. Anything new. We don’t do until the following year or we don’t have any particular meetings coming up in December. So for my business typically December has been a quiet month which is no problem to me whatsoever because as you can imagine with the family and Christmas and my daughter breaking up it’s hard work trying to do of things so I am very grateful for the fact that December’s a little bit quieter. The other reason I’m super grateful is because in December I obviously like to review where this year has taken us what we’ve achieved and then look to next year and focus on where I want to go what dreams and aspirations I’ve got. So today I wanted to do a podcast episode that focused around this. I’m wondering have you already done this yet in your business or do you normally do this. Do you take time at the end of the year to really look at where you’ve come from what you’ve achieved and then make those amazing goals for next year. If you haven’t I highly recommend that you do. Because sometimes we forget what we’ve done and we always focus on like the last thing and if the last thing was particularly great or you know wasn’t as good as you would hope. Then maybe you’ll be feeling like you know what this year hasn’t been what I wanted it to be. But actually you know I can’t remember what happened two weeks ago let alone back in March or June or whatever. So it’s really good to review where you’ve come from and then let’s look forward. As you know I am a big fan of making goals and plans and dreams and having a real focus of where I want to take my business because at least then if you’ve made that intentional you’ve made that focus then at least you’re looking towards it. If you don’t have a clue where you’re going in your business or what you want for it then you’re kind of just walking a path of.It’s like trying to get somewhere without that map but you don’t even know where you’re actually trying to get to. So today I’m going to talk you through the kind of process that I go through and to help you as well because I’m going to be covering quite a bit. I’ve actually put together a worksheet that you can work through at your own leisure and fill in all these bits that I’m going to explain to you how I use that obviously on this podcast and you can go and get that in the show notes. So if you head over to www.teresaheathwareing.com/42 as in the numbers then on there you’re going to find an option to download this kind of worksheet so you can work through and it has a few extra bits on there as well. Okay let’s get started. So either grab a pen and a piece paper to be Jott

KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point.When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter.To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t break Twitter’s guidelines and will mean your tweet is seen by even more people.Whilst Twitter doesn’t want your tweets to look like spam, large scheduling tool companies have confirmed that having the same tweet going out once or twice a week will not go against Twitter’s new rules.If you’re not on Twitter as a business, you are missing out. If you want to connect with people in your industry, Twitter is one of the easiest platforms to do this. Even people at the top are directly on Twitter for you to connect with.Twitter is platform where people join to build meaningful relationships.You can find the people you want to reach and follow them, engagement with them and even include them in tweets you want them to see.When someone sends you a tweet, try sending a video reply, this way you can reply exactly as you would in person. If you don’t want to reply via video, try using images of GIFs to keep it fun!Twitter is all about making connections and talking to people, so you don’t need to be strict with your content. Instead, have some fun and show your personality through video.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As Twitter is a platform that is designed to encourage conversation, regardless of what your business does, going out there and talking to people is a great way to make valuable business connections.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Madalyn Sklar 04:00What Madalyn Loves About Twitter 09:00Using the 280 Character Limit To Its Full Potential 11:55How To Be Seen On Twitter Without Breaking The New Twitter Rules 15:20Why Should Businesses Use Twitter 23:13Why You Shouldn’t Use Auto DM’s On Twitter (And How You Should Reach Out Instead) 29:00Using Video On Twitter To Be More Personal 31:11LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMadalyn Sklar TwitterMadalynsklar.com#TwitterSmarter MasterclassTranscript below Hello, and a very warm welcome to this week's episode of the Social Media Marketing Made Simple podcast. I hope wherever you are in the world, you are having a lovely day. In this week's episode, we're going to be talking all about Twitter. Okay, if you're not a Twitter fan, please don't turn off, 'cause I promise you you're going to want to listen to this interview. I got to interview the super lovely Madalyn Sklar, and she is a huge Twitter fan, and has been for ages. She often speaks on Twitter, she does Twitter chats on Twitter ... I'm going to say "Twitter" a lot in this episode, I know it. And she also has her own podcast, where obviously she talks about, you guessed it, Twitter.Anyway, she is a font of knowledge as to why Twitter's good, why businesses should be on there, why you should actually include it within your social media and marketing strategy. Now if you've listened to me for a while, you're going to know that I actually love Twitter. I used it an awful lot. I'm not going to say I'm as active now as I have been, because I do love Instagram; I do find myself spending a lot of time doing Insta-stories, because I just particularly like that platform at the moment. However, I always go back to Twitter; I always make sure I'm still active, even if I'm not as active as I was.I can honestly tell you, I have built my profile and found clients through Twitter. I've developed relationships, and I've had people who have seen me tweet and be active, that have then got in touch with me purely because of Twitter. When I say I love it, and it really works, I promise you it does. I'm not going to sit there and say it's the most easiest platform in the world, and I know that some of you are really put off by the style of it and the speed of it, but I urge you to listen to today's episode, and just have an open mind about whether it might be something that is worth doing in your industry.There are definitely different industries that suit it better, or it works better for, and typically, often if you're business to business, then Twitter can be a really good platform for you to use. It's a great engagement tool, it's a great way of reaching out and speaking to people that you want to connect with, either potential customers, prospects, other people in your industry, key people ... So sending people DMs through Twitter, you're able to connect with them. So I really urge you to listen to this podcast episode, even if Twitter isn't your thing.And of course if Twitter is your thing, then you're in total luck, because Madalyn and I kind of just completely geek out on how cool it is, and ho

KEY TAKEAWAYS COVERED IN THE PODCASTCanva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials.From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live.Social Bee is a social media scheduling tool that has a lot of different functionalities to help you schedule engaging post. Whilst it is not the simplest tool to use, the functions it offers more than make up for it.A Color Story is a great app for image editing as it allows you to have more control over the images (more so than editing within the Instagram app), and you can save filters to create to a more consistent feel.If you like to plan your Instagram feed in advance, Preview is a great app that allows you to do this.For royalty free images that can be used in social media posts, try Unsplash, Pixabay and Pexels.Biteable is an online program that allows you to create videos using stock video, your own videos, images and text.Mailchimp is a great email marketing service for people that have not done email marketing before as it’s simple. For those looking for a little more, Drip is another great option. If you’re looking for a complete service, try Infusionsoft – especially when it comes to automation and ecommerce.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what business you’re in, there’s a tool or system out there that can make your life that little bit easier.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent Creation Tools 03:52Social Media Scheduling Tools 06:52Instagram Tools 09:05Free Stock Image Tools – 11:35Video Creation Tools 12:30Email Marketing Tools and Platforms 13:42Landing Page Tools 15:50Other Helpful Tools 16:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFor more information on the resources mentioned, visit the following links:CanvaBufferContent CalSocial BeeA Color StoryPreviewCut StoryUnsplashPexelsPixabayBiteableWaveMailchimpDripInfusionsoftLeadpagesManage FlitterRevTrintvAmazon AWS S3Transcript below Hello and a super warm welcome to today’s episode of the podcast. How are you? I hope you’ve had an awesome day and things go well and you’ve been productive. I always love hearing from listeners and hearing what their businesses do and how I can how and the kind of information they want. So always feel free to reach out to me come and say hi come and drop me a dm in Instagram or somewhere else and I would love to hear from you. I’d love to hear how you use the podcast and what sort of things you would like to see in future. And you know what the other thing I’d really like to hear from you is who do you want me to interview? Who do you think is a great podcast guest? Now I have been super lucky to have some phenomenal guests on the podcast so far. I’ve got yet more lined up for you. I seem to be doing a lot of interviewing at the moment which is brilliant. And talking to the most fascinating interesting and knowledgeable people. But I would love to hear your recommendations of who you think would be a really good podcast interview who you want me to bring on to share their knowledge and their advice with you. So do please let me know. I’d be fascinated to hear. Also just in case I get them on make sure you are hitting subscribe on whatever device you’re listening to and therefore you won’t miss any episodes coming up just in case I get them. So today’s episode is going to be a bit of a practical one. Now it’s not the most exciting subjects in the world but it’s a absolutely essential must listen because I’m gonna be taking you through all of the online marketing and social media tools and systems and platforms that I use in my business every single day that make my life so much easier. They save me money and time and you know what I’ve tried a million of them and I have wasted that a lot of money on lots of them as well. So I want to tell you the ones that I now use that are my favorites. Some of them I’m sure you’re absolutely going to now buy it because I’ve talked about them before and some of them you may not have heard of or you may be on the lookout for a system that does the particular thing that I’m talking about. But I thought it would be super helpful to take you through all of the different things I use and what I use them for. Now obviously with this episode there’s going to be lots of information around the fact of these different tools and where they are and where you can get them. So what we’re gonna do is I’m going to stick to kind of what the tools are and what they do for me. And then in the show notes which you can find at Teresa Heath-Wearing.com/40 I’m going to be linking up to all of these different tools and we’ll be sending you off to go and get all the details from

KEY TAKEAWAYS COVERED IN THE PODCASTIt's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do.Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving platform. This means it’s better to focus all your interaction, content and engagement within the app itself.Growing your following on Instagram takes completely clarity other who you want to follow you. Once you know who you want as a follower, you’ll know what content you need to post.It’s important to engage more than you post. This includes engaging with people in the discover tag and engaging with them – almost like a virtual tap to say, ‘I’m here!’.When using Instagram Stories, it’s important that your stories have a beginning, middle and end.Often the pictures that generate the most engagement are the pictures that feature you and although it may seem scary to share yourself on your feed, it gets easier the more you do it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Above all else, it’s better to have 500 followers that engage with you and care about what you post, rather than 10,000 followers that don’t want to follow you at all.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tyler and his story – 03:40Don’t overwork yourself – 15:05Tyler’s start on Instagram – 19:20Growing your Instagram following - 22:30Success with Instagram Stories – 28:00Creating amazing Instagram content – 31:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETyler J McCall’s InstagramTyler J McCalls’s MembershipTranscript below Hello, and a super warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath-Wareing. I hope you've had a great week, and it's been super productive. After my last week's episode, it was all about driving forward and trying to take action. I'm really interested to hear from some of you who have mentioned the sorts of things that you have done to drive your business forward. Super excited about that. If you haven't yet let me know, then please come and find me. I'm mostly around Instagram a lot, but on all the platforms. Come and connect, and tell me how you're getting on, and what your big amazing plans are for the rest of the year.Today's episode I am interviewing the super lovely, Tyler J. McCall. If you've not heard of him, he is an Instagram and Social Media Marketing Strategist Coach for creatives and online business owners. He teaches students how to use Instagram with intention, to grow their community online, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans. Drawing from his 10 years experience in non-profit marketing, and management of a community organisation, he's taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game back in 2015. Tyler is based over in Chicago, and lives with his partner Eric.Today's episode is a really good one. We had such a great chat. He has a great story to tell. Some really big things happened in his life, and quite sad things that made him reassess where he was with his business. Overnight, he fired all his clients. As I have a business or part of the business that has clients, boy could I understand how terrifying that would be. But anyway, his story is so good he fired his clients, and he started the online membership that he now has today. How his business has grown has been phenomenal.He also then shared with us some great tips about Instagram. He walked us through why he thinks businesses should look at it. If you're not on it, or you're not using it for business, then definitely take a listen to this one 'cause I think he'll change your mind. He then talked about how he uses his Instagram, how he gets more followers. That was a really good conversation because followers is something that people always struggle with, so he gave us some great tips about how to get more followers. Then he talked about how he uses Instagram Stories, which again, has been some different conversations to the ones I've had in the past. Some really, really good advice and story from such a nice guy today.I'm really hoping you're gonna enjoy this one. What I want you to do is once you've listened to it, I want you to do an Insta Story, 'cause I want to see that you're putting this stuff into practise, and make sure that you tag both myself and Tyler J. McCall in, and basically tell us what you thought, and tell us what you liked about it. We'd love to hear. Anyway, I'm not gonna go on any longer. I'm gonna jump straight in. Here's the interview with Tyler J. McCall. Introducing Tyler and his story I am

KEY TAKEAWAYS COVERED IN THE PODCASTWhen running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset.Surround yourself with people who are like the person you want to be.Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year.Even though it’s coming up to the end of the year, it’s important not to slow down. There’s still time to launch a new service, release a new product or do something amazing before 2018 is over.Vision boards are an incredible tool for those that like to visualise their goals, especially when you get to the point of being able to cross something off and say ‘yes, I’ve done that!’.Not everything on your vision board must have a deadline.Keep your vision board in a place where you will see it everyday and be reminded of what you’re working to achieve.If don’t have a vision board or you’ve not thought about creating one before, go for it. Make your goals as wild as possible and dream bigger than you’ve ever dreamed before.Make your vision board as realistic as possible by printing out pictures of what you want and physically sticking them on there.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Even though you may have a vision for your business and you know what you want your business to look like, you need to be the entrepreneur your business needs you to be. Behave how your future business needs you to behave.HIGHLIGHTS YOU SIMPLY CAN'T MISSMotivating yourself in business 03:35Powering through the last two months 06:40The importance of having a vision board 08:13What’s on my vision board 10:58Tips for creating your own vision board 18:30My goals for the rest of the year 20:45LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy TEDx TalkWait list for my new courseWant the Transcript - click here!

KEY TAKEAWAYS COVERED IN THE PODCASTSmall businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance.Tell your personal story with social media and people will want to buy from you.People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you.It’s not about knowing your audience and knowing your subject matter, its about conveying things in way that makes people want to listen, learn and do.Whatever you’re doing in store or in person, you need to do online. Tell stories, care and show you’re interested in your clients and customers.3 out of 4 people would rather buy into an ‘experience’ than a product, so tailor your website and social media to reflect this.Limitations inspire creativity.It’s important to have good relationships with people to help grow the speaking side of the business. The more times you speak, the more speaking gigs you will get. Put yourself out there and be willing to immerse yourself into events to show your worth. Own everything that makes you a success.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although it may not seem like it, digital marketing and social media creates a level playing field for both large and small businesses. You don’t have to have big budgets to succeed where it comes to marketing as it’s all about telling your story and focussing on where the heart is.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Brian Fanzo – 03:50Tell your story with marketing – 14:00Brian’s story and how he got started - 20:09Being a natural on stage 30:30Being the same person offline as you are online 37:30Growing the speaking side of your business 44:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEiSocialFanzFomo FanzSMAC TalkBrian Fanzo TwitterBrian Fanzo InstagramTranscript below Hello and welcome to episode 37 of the Social Media Marketing Made Simple Podcast and as always, I am your host, Teresa Heath-Wareing. This week there's gonna be no hanging about, we're gonna jump straight into it, because I am batching content right before I go to the States. I'm heading off to California and Laguna Beach for a conference, so I'm trying to get ahead. By the time this airs actually I'll be back, but I'm trying to get ahead, get these podcasts recorded so that I can then relax, maybe, for a little bit while I'm in California.So the inspiration for today's episode is all around how we're standing out in a really noisy environment. Social media world in particular is very noisy. There are a lot of people that do it, there are a lot of people that do what I do, lots of people trying to build their businesses, and I'm sure in your world, unless you're in a real niche area, there are also lots of other people that are trying to do what you do.Back on episode 26, which we'll link in the show notes, we talk about the five tips of building a personal brand, which if you're trying to stand out in a noisy industry, building a personal brand can be a great way for you to do that. And one of the areas we looked at when we talked about the ways to build your personal brand was speaking, and how if you're willing to speak and put yourself on stage, this can really help you stand out. Now personally, I love it. I know it's not for everyone, I know some people ... I think there's a stat that more people would be willing to bungee jump than speak on stage, I think. I could have just made that up.Anyway, I love speaking and it's an area that I wanna grow in my business. That's why I was so excited to interview today's podcast guest, the amazing Brian Fanzo. Now he spends about 80% of his time speaking and travelling all over the world to speak, and about 90% of his revenue now comes from speaking on stage. And to think that my business could be predominantly spent speaking would be like a dream come true.So Brian is the founder of iSocialFanz, and he says that he translates the geek speak and is on a mission to empower great people to connect with great people, and ideas to create life changing experiences. He's a millennial speaker and he mainly talks around change, collaboration and community. He's the proud dad of three beautiful girls, and is the host of the podcast FOMOFanz and SMACtalk. He used to work for the Department of Defence in Cybersecurity, so has taken quite a leap to do what he does now. As I've said, he speaks for a living and has travelled to over 70 countries, and has spoke at some of the world's largest events, including Social Media Marketing World, SXSW, CES Mobile World Congress. And Brian is a huge advocate of being authentic and showing up as his true self. He was a pleasure to interview and I know you are going to love him. So I'll waste no more time and we'll jump straight into that interview. Introducing Brian Fanzo Well it gives me so much pleasure to welcome

KEY TAKEAWAYS COVERED IN THE PODCASTFor every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait.Think about how you capture your data and do a regular check to see if you can correct any errors you see - once you have done this you can personalise subject lines to grab attention. Consider using emojis to make your email’s subject line stand out in someone’s inbox.Preheaders give you a chance to add a little bit more detail to your header to draw people in and encourage them to open your email. Your customers don’t want to know about what you’re doing, they want to know how you can help them so focus on that in your emails. This can be done using questions, by identifying with them and by addressing a problem they might be having.Rather than worrying about the length of your email, instead consider highlighting the stuff in your emails that are important. Whether this is by bullet points, bold text or by sectioning it off – draw people’s attention to the most important bits is vital.All emails should have a call to action as each and every email you send should have a overall purpose. Try to limit it to one CTA per email, as it’s easier to track when it comes to looking at click throughs.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although it’s impossible to say what will work for one person or the other, testing these methods is a great way to find out find out what is best for you and your email marketing strategy. Test each method, carry out AB testing and create a strategy that best suits you.HIGHLIGHTS YOU SIMPLY CAN'T MISSMethod #1: Your Subject Line - 02:56Method #2: Get personal – 05:25Method #3: Use emojis - 06:36Method #4: Add a preheader to your email – 07:27Method #5: Focus on them and not on you – 09:57Method #6: Think about the length of your email – 11:28Method #7: Calls to actions – 12:45Method #8: Have a PS. on your Email – 14:18LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODESocial Media Marketing Made Simple Episode 32 Transcript below Hello and a very warm welcome to this week’s episode of the podcast. I’ve spent the last few hours batching content for the podcast and trying to get ahead. I always say this I don’t always manage getting ahead but I have to now because I have changed my process a little bit. Not that it will affect you as a listener. It just it affects us internally in terms of who does what and who is managing what part and therefore it means I have to become more organized which is a good thing. So I will try my hardest because I know I’m sometimes not so great at being organized in this department. This week. It’s the same episode and as with all the solo episodes I have crammed it full of great tools and tips and strategies for you to use in your business. And actually this is almost like a part too if you remember back in Episode 32 just a few weeks ago I talked about the tips and tricks with email marketing. But it was mainly focused around what systems to use how consistent you should be. What’s the difference. Between HTML and text only emails so if you haven’t listened to that episode it’s well worth going back because it’s a real kind of helps you either review where you are. Gives you some options or if you’re getting started then it kind of is a great place to start. But today’s episode was going to be kind of following on from that episode. Were still talking about email marketing but today I’m going to walk you through my 8 tried and tested methods to get your emails opened and then read. Because let’s face it that is the whole point of doing email marketing. You spend your time crafting the email coming up with the content only to send aid and get an abysmal 20 percent open rate and an even more abysmal 1 or 2 percent clickthrough rate so anything that we can do to a first get people to open their email and then once they’ve opened it to actually read and take action on the content has got to be a good thing. In the first part of this podcast. I’m going to show you four ways in which you can get your emails opened and then in the second part of the podcast I’m going to be showing you four ways in which you can engage your readers to actually read and hopefully take action on your email. So let’s get started opening your emails. One of the first things that you should really pay great attention to is your subject line. This is so important because actually this is kind of the thing that’s going to determine whether someone really does open that email or not. And I’ve got a few kind of hints and tips as to how you can use the subject line in order to then get people to actually open your email. So one of the first things you can do is give your line a really good thing. Now I was watching something the other day by Marie For

KEY TAKEAWAYS COVERED IN THE PODCASTSocial media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on.Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room.What matters the most is the value and excitement that we bring to the people you are connected with.Livestreaming gives you the best opportunity to be yourself and engage with your audience through conversation.Livestreaming is not just about the broadcaster, but the conversations you have with your audience who help shape the conversation as you go.Although social media gets a lot of negative press, there are so many positive elements that people forget. It’s about that personal, one to one conversations that are important to you and your business.Your social media following is not the be all and end all. It’s about the depth and complexity of the relationships you’re building with people.How many people think you are the reason they love the internet?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t be afraid to go live as when you’re live streaming it’s not about you and your business anymore, it’s all about your audience. Interact with them, have conversations and let them lead the stream.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Strubb – 04:06Building relationships on social media – 07:09Being the best at what you do – 11:52Bringing value and excitement to the people you’re connected to – 13:1050 States in 100 Days - 15:01Live streaming, its’ not so scary! – 30:41One to one conversations on social media – 38:08Followings are not a binary thing – 49:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE50 States in 50 Days by Chris StrubbChris Strubb CoursesChris Strubb WebsiteTranscript Below  Hello there and thank you so much for joining me for episode 35 of the podcast. I am your host, Teresa Heath-Wareing. Really glad to have you here with me today, as I am always. It's so nice to think that you might be going about your day, or walking the dog, maybe getting ready in the morning, and you're listening to me talk, so thank you, I really do appreciate it.I normally ask this right at the end, and then I did some research the other week, and I stupidly, I don't know why I thought this, because actually this shouldn't surprise me in the slightest, but obviously you have a drop off throughout the podcast. Depending on the type of podcast it is, what it's about, some people don't listen all the way to the end. Which, like I said, if you asked me that about videos that are online, or anything where someone has to engage, I would say obviously that makes sense. For some reason I forgot that this might happen on the podcast.Normally at the end of the podcast I ask you so nicely if you would be willing to give me a five star review on iTunes, and not to forget to hit the subscribe button. Obviously there is a percentage of you that either when you hear the podcast wrapping up you kind of think, “Yeah, okay, we're done now.” Or people that just don't get to the end. I'm going to get it in early, and I'm going to ask you if there's any chance you wouldn't mind, I would be so very grateful if you could possibly give me a five star review as this obviously helps the exposure of my podcast. Also, if you hit the subscribe button, then you'll make sure you don't miss an episode. Anyway, sales pitch over. I apologise.Today I'm bringing you another interview, and I'm really excited about this interview, because actually I don't know about you, but often I find that social media gets a lot of bad press. Obviously there are a lot of concerning things that happen because of social media, or things that happen on social media that aren't great. I'm certainly not dismissing those things, it's just that actually in my world there are loads of really good examples of positive uses for social media. Not only for business in order to reach their customers and their audience, but also some really good messages that are out there. Today I'm going to be bringing you one of them.Today's interview is with the amazing Kris Straub, who has a fantastic story to share with you about how he used social media to promote the message of numerous charities all over the states, in his trip that was called 50 States in 100 Days. Back in the summer of 2015, Chris was only 29 years old, and he travelled solo, and without any funding I might add. No sponsorship deal to do this. He travelled all the corners of the country to promote stories of youth related nonprofits. He used social media and live streaming as a way in which he could convey that message.From that trip, he wrote a book and also has a film, which I was very honoured to be part of the first live screening in Nottingham a few weeks ago, when I met him for the first time physically meeting him, at

KEY TAKEAWAYS COVERED IN THE PODCASTEveryone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth!Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled.Loss can also cause us to create our own path. My divorce led me to quit my current job out of dissatisfaction and start my own business which led me to where I am today.Be careful when choosing your business name. Using your own name could cause further consequences later on.It’s important to put thought into your business. You need to understand your goals, your services, your mission, etc. This allows you to be strategic and more fulfilled in your business. You don’t have to say yes to the things you hate to do.Think about your future. What processes or rules will you put in place for when you begin to grow? It’s easier to do this now than change your current processes in the future.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You’ll have people who don’t understand what you’re doing. Your own family might question your decision to start your own business. Find those people who will inspire you such as mentors or those knowledgeable in the industry. Find those individuals who will be excited about what you want to do, instead of those who question your abilities.HIGHLIGHTS YOU SIMPLY CAN'T MISSI never wanted to run my own business – 05:03No money, no help and no job – 11:33Mistake #1: I used my name as my business name – 13:16Mistake #2: I didn’t think about my business – 17:14Find people who inspire you and lift you up – 21:01Mistake #3: I didn’t futureproof – 23:08LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEThe E-Myth RevisitedTranscript below Hello and welcome to Episode 34 of the social media marketing Made Simple podcast and I am your host Teresa Heath-Wareing. So tell me how is your day going. I hope it’s good and productive and you’re achieving great things. You might listen to this on a Monday which means you’re at the start the week. Or you could be through the week. But wherever you are I hope things are good for me it’s been a great week. I started off not so great if I’m honest. Monday was a little bit quiet and I didn’t really feel in the mood to do much. Do you ever feel like that and do you think you want to shake yourself and be like C’mon you’ve got stuff to get on with. But sometimes your mind just isn’t in the game. So Monday started off like that for me. However it’s Mayfair’s day and I’m feeling so much happier about it. I’ve done some great things this week. I’ve recorded a great podcast interview yesterday which is going to be out next week with Chris Strub that’s going to be read exciting. Then later on today I’m recording another interview with the amazing Brian Fanzone. So I’m super excited about that. So we’ve got some really good content coming up for you. The other thing that’s super exciting that’s just happened today is I’ve just been sent the first version of the Ted x talk I did. Oh wow. I couldn’t wait to watch it. Now normally when most people see themselves back on camera and this includes me you kind of really critique yourself and you look at yourself and you think oh god was like pulla face or do that or be like this. But actually the Ted x experience was so amazing and so exciting watching it back. All it did for me was made me think What an amazing day that was. I am so excited to get this aits you know as it stands at the moment it might be different when the podcast is life. It’s not ready to be shown to the general public. When you do at. Now I know a little bit about it. There are an awful lot of rules that the licencee and the organizer has to conform to and one of those rules is that obviously everything has to go through tax and Tadd first. So what’s going to happen as far as I’m aware is the videos are going to get approved by the speakers and then they go to Tadd and upload uploaded to Ted and hopefully fingers crossed they get put on the YouTube and the TED Web site. Now you know it’s not actually a given that your video is going to be put up. If there’s something in it that they deem isn’t true they have rules and like that there are a lot of rules which is completely understandable. But if there is something on there that they’re not overly happy with or whatever then they can actually say your video is not going up. Now as far as they know everything on mine should be absolutely fine. I’m touching a lot of words here as I’m talking to you because I would be devastated if the video didn’t go up but it is awesome. So hopefully when it does go up keeping everything crossed. I can’t wait to share that with you. I’ve been talking to lots of people over the last few weeks in terms of the interviews I’ve been doing and one of the things I’ve been asking them is to tell me their story because I don’t know about you but for me. I love listening t

KEY TAKEAWAYS COVERED IN THE PODCASTA lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more.Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone!Your social media strategy will differ depending on the platform you use. Instagram might be a bit more laid back versus Facebook, and even more laid back than LinkedIn, which is a bit more formal.Content is incredibly important, but it doesn’t work if no one sees it. That’s where social media comes in.To easily curate your content, create a content plan that’s easy to follow.Decide what type of post you’ll make on each day. This makes it easy to create content, generate ideas and curate simply.When you’re taking a blog and repurposing it, use Easel to make all of your images. It allows you to duplicate it into any social media dimension easily.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s never about us, it’s about the people we’re serving! Focus on the customer above all else, no matter what it is you’re doing. Whether it’s creating a course, marketing your business or posting on social media, put your customer and their needs first!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat industries can benefit from online courses? – 08:00How online courses are disrupting education – 11:54Rob’s background in digital marketing and social media – 16:37Social media is a big part of any marketing strategy – 21:18It’s all about the customer, always – 27:40How to generate social media ideas – 36:08Using and repurposing existing content – 40:08LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEThinkificEpisode 25: Why and How to Repurpose Your Content to Maximize Its Potentialeasel.ly.comTranscript below Hello, and welcome to episode 33 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you have had a great day, whatever you're doing. And if you are looking for a podcast that helps you understand social media marketing and how to use it for your business, as well as other tips and tools and tricks and strategies around running a business, than you are in the right place.Now, this week we are doing another interview, which is really cool. And I am really pleased to introduce to you the lovely Rob from Thinkific. Rob and I met in San Diego back in March when we were attending Social Media Marketing World, and I managed to get some time with him and the Thinkific team and have a breakfast, which was really, really lovely. And I decided back then it would be great to get them on the podcast and great for them to, not only talk about the online platform that they have, which is Thinkific, where you can basically build a course online for free. They have a free version of their platform, but also one of the things that they do really well is they do really nice social media. I love the way that they are able to be very personable, considering they are a platform.And sometimes that can be quite hard to do, but they do a really good job with their social media. So I wanted to get Rob on for two reasons. One, because I love their platform and it's a great platform for you to look at if you want to do an online course. And two, because I love how they do their social media. So Rob is part of the Thinkific marketing team, and in July 2016, he joined Thinkific in the support and onboarding team. And then he moved into marketing. And [inaudible 00:02:07] managers Thinkific social media and community channels. We had a great chat about all things social media, about managing social media for a platform company, and being a social media manager for our business.We also talked about why online courses have been so popular and are increasing in popularity, and some of the amazing case studies that they've got. It's a really cool episode if you are looking to start an online course or if you are managing social media and you just want to find out what some of the ideas they have, and how they manage their social media platform. And he's a lovely guy and it's a great conversation. So I'm really excited to bring this one to you. So without further ado, please welcome Rob.Rob, welcome to the podcast. I am so excited to have you here.I am super excited, super honoured be on your podcast. Thank you so much.No problem. So as I said in the intro, Rob and I met in San Diego this year. Gosh, that feels like such a long time ago. Feels like last year, definitely this year. And I've seen you guys previously, I'd been following you guys. I know what you do, and then I got to meet you and have breakfast with you. And it was fab. So when we started the podcast, I knew that I wanted to bring on key people and also people who knew particular th

KEY TAKEAWAYS COVERED IN THE PODCASTEmail marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following.Once an email is on your email list, it belongs to you.If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that people aren’t used to it yet. This is why there’s still a place for email.You need to be sending marketing or newsletters through a proper email provider, not just Outlook. Plus, you need to provide an opt-out. MailChimp, Drip and Infusionsoft are great options that offer opt-outs automatically.HTML emails often cause email providers to see them as a bulk email. This can cause delivery rates and open rates to decrease. Text-based emails work and are better for producing increased open rates.Keep your emails consistent. At least once a month is a good minimum.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You should always be adding value to your recipient’s lives through your emails. Tips, ideas and strategies are a great place to start! Obviously, a strong call to action is a must. However, start by adding value and then attempt the sale.HIGHLIGHTS YOU SIMPLY CAN'T MISSIs email marketing still worth doing? – 05:30Open rates in email compared to Messenger – 07:15Collecting email addresses for your list - 09:10Best email platforms for your list – 10:44HTML or text only? – 11:42Always add value to your emails – 18:42LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 6: 5 Tried & Tested Strategies to Build Your Email ListMailChimpDripInfusionsoftTranscript below Hello, and welcome to episode 32 of the Social Media Marketing Made Simple podcast, and I am your host Teresa Heath-Wareing. I hope you're having a great Monday, if you're listening to this as it comes out on Monday. Or whatever day it is that you're listening to this, I hope you're having a good day.So this week I've been out and about, I've had a bit of a busy week, and I've attended Marketed Live, which is an event here in the UK. It's an event aimed at, obviously, marketers and people who work in social media, and they have some great speakers talking all about various different things to do with the future of marketing and social media. And it kind of got me thinking a bit about, do you attend many conferences? I know in this digital world we live in, it's amazing that you can be, I don't know, cooking dinner in Australia and listening to my podcast, phenomenal what a world we live in, and how amazing it is that if you want to learn anything, you can just go online and learn how to do that thing. But sometimes I honestly think that it's worth having that one-to-one interaction with human beings in the same place. Because actually, not only is it great to see the speakers and connect with them, but also it's so good to meet other people in your industry, like-minded people who you can talk through things, who you can share ideas with.So it was a really lovely event and I was really glad I attended. But I understand it takes a couple of days at the office, you got to pay to get there, you got to pay for the events, so it is a big investment in your time, but I do genuinely think it's a worthwhile investment. And actually, if you get the tickets early, and I know Marketed Live have already released the 2019 tickets, if you get them now before they announce their speakers and get closer to the event, you can actually get these at a really low cost. So it's the same with all events, but I would definitely have a look at that one.So the other thing I've been thinking about, and I decided that I wanted to talk about it on here before I get in today's content, is I've decided to challenge myself. Now, most people won't believe this, but I'm actually not that keen putting myself on camera. Like most people, I am super critical of how I look and how I come across, and there are a million times that I've recorded me on camera, on Insta stories, or wanting to put it somewhere, maybe on Facebook or whatever, and then I've taken one look at it and thought, uh-uh, and I've deleted it and forgotten the idea. So I am going to set myself a challenge, and I'm going to become accountable because I'm going to tell you now what that challenges, and I would like you to come and have a word with me if you see that I am not meeting that challenge, if you see that I am not carrying out what I've said I am going to do.Okay, so the thing I'm going to do is, every day for 30 days ... So I'm going to start the challenge when this podcast comes out, which is Monday, the 1st, and I'm going to run it until the end of October. And my challenge is, every single day, I am going to appear on either Insta stories or Instagram TV, depending on how long I want to talk for, and I'm going t

KEY TAKEAWAYS COVERED IN THE PODCASTContent marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else.Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow.Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something that isn’t working. Be consistent with what IS working.Pushing yourself out of your comfort zone is a great tool for marketing. Test the waters using your Instagram story or social media first to see how it’s received!What piece of content got the best reaction? Milk it. Use it again and create something new out of it!For bouncing ideas around as a solopreneur, find an accountability partner or get involved in a mastermind group.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be different. Don’t be afraid to break the mold and do things others won’t expect. There are so many marketing services out there, so it will take something new and unique to make it all work. The moment you stand out, the quicker you grow.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent marketing isn’t a long-term strategy – 12:13The remarkability trifle -14:44How to test your ideas with reaction spikes – 22:04All about Andrew and Pete’s very first event Atomicon 2019 – 45:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEAndrew and Pete’s website Find Andrew and Pete on:FacebookInstagramTwitterAndrew and Pete TVAtomicon 2019Transcript below Hello and welcome to episode 31 of the Social Media Marketing Made Simple podcast. I am your host, Teresa Heath Wearing. I am so glad to have you here with me today. I am now at the end of September, where we have focused the entire of September on interviews, on bringing you amazing guests. Today, to round off, I have not disappointed yet again. I have got a fantastic guest for you today. Now it's not to say that after this week, we're not doing guests anymore, that's not the case at all. We're going to mix things up. So there's going to be episodes with me that are solo episodes, and then we're going to have yet more amazing interviews. I still have some amazing people lined up coming soon. But I just wanted to really kickstart the interviews, as I had done none since starting the podcast. Hence, why I decided to dedicate an entire month just to giving you amazing guests.Today, I've not got one, but two amazing guests. I am so privileged to not only have them as guests on the podcast because they're amazing marketers, but that I am lucky enough to have them as friends. So in today's podcast, I bring you Andrew and Pete. It's like I need to fanfare again, I want to do this on every single one. I am definitely going to have to get that kind of sound clip that plays when I mention someone's name. So if you haven't heard of Andrew and Pete, they are the funnel content marketing duo who help business and brands get faster results from their content. They have a weekly YouTube show, and they run one of the UK's leading content marketing membership communities called Atomic, where they bring people in every single month to teach their audience various different things to do with marketing and social media, and content.I was lucky enough, not so long ago, to do a lesson for them all about webinars and converting people from an email to a sale. So that was great. So they provide some great content within their membership. They've also written two books, the Hippocampus, and Content Mavericks. They regularly keynote internationally at conferences around the world. They've spoken at Social Media Marketing World a number of times. I have to say, they are some of the most entertaining people you will see on a stage.Whenever I see Andrew and Pete, I always, A, learn something from them, and B, am thoroughly entertained. So, today, you are up for a real treat, because this is going to be a fun podcast. I do feel, though, it needs to have a slight warning in place that there is a lot of laughing going on. So I apologise at times if it gets a bit silly. But I can assure you, they drop some amazing value bombs and you are going to get some great content from this podcast episode. They are the kings of content. So let me not take up any more time and go straight to the interview. Here's Andrew and Pete.So I am super excited about today's podcast episode, and to introduce you to these amazing guys that I am very lucky to call my friends. So it gives me the greatest pleasure to welcome Andrew and Pete, yay. Thank you so much for coming on, guys. I am so please to have you on the podcast with me today. Thank you for saying yes.Aw, it's our pleasure.We would say yes to you any day of the week.Aw, thanks guys.I feel like there should be a pre warning, though, to anyone listening, that when Andrew and Teresa are in the same ro

KEY TAKEAWAYS COVERED IN THE PODCASTBecoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok.A coach is a brilliant investment to help you work on you as an entrepreneur.The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to break through. Flip the script on this and ask, “Who am I not to do this?”Facebook Ads are still the most cost effective and efficient social media advertising platform available today.A successful Facebook Ad requires you to know your audience, to understand your offer, to create the right copy, to choose the right image, and more. You need to know the fundamentals of marketing!If you’re just starting out in Facebook Advertising, start with just $10 a day for 7 days. Test it, see how it works. Then run another one for $10 a day for 7 days. Compare those results. Keep testing until you find something that connects, then put money into it.You need to remember the full funnel tied to your ad. Remember to think all the way through your funnel to ensure the messaging remains consistent throughout. This consistency is what is necessary if you want higher conversion rates.When you’re going for a conversion-based campaign, the algorithm wants you to go after a larger reach.You need to allow your ads to run for at least 3 days for the algorithm to figure out your ad. This is part of the “learning phase.”To be in this space, showing up on camera is important. And being consistent is important.Anxiety is a real thing when showing up on camera, and even when running your own business. It takes a lot of work to keep it under control!Remember that what you’re doing is offer help to those who need it. Use that focus to put your ego in check and keep perfectionism at bay.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Paid advertising is an art. You don’t need to start out with a lot of money, but you do need to test it and commit to it. Those who commit are the ones who succeed. And remember that commitment doesn’t require perfection. All you need to do is commit and follow through on a consistent basis. Get your stuff out there!HIGHLIGHTS YOU SIMPLY CAN'T MISSA bit about Rick’s path to online advertising – 06:40The accidental entrepreneur – 14:23Why Facebook Ads is the right thing right now for Rick – 18:37What most people get wrong in Facebook Ads – 21:16You can advertise on Facebook for very little money up front – 25:37The best part of Facebook Ads – 30:00Facebook Ads are part of a larger process – 35:13Facebook’s AI: “The Learning Phase” – 41:32Perfectionism, life on camera, and more – 45:15Getting personal is hard, but worthwhile – 55:16LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODERickMulready.comThe Art of Paid Traffic podcastRick’s Facebook pageRick’s Instagram pageTranscript below Hello, and a super-warm welcome to this week's episode of the podcast. I hope wherever you are in the world, you are having a great week. Actually, saying that has reminded me ... Because, this week, I was talking to one of my listeners on Facebook Messenger, and she was asking me whether I knew what kind of split I had between the UK and America.And I wasn't sure, because actually I wasn't sure where I could find that kind of information. And she really kindly put me in touch with a friend of hers that knows a bit about podcasts, and also was able to give me a link to somewhere where I could see the kind of breakdown I had. It was so cool, I have to say, to look at it and see that I'd got people listening in America, Australia, obviously here in the UK. It's just so nice to think that you put some content together, you work really hard on it, and you want people to hopefully take in that content, appreciate that content, and that it benefits them in some way, that they would listen.So, I am so very grateful that you have decided to pick up this podcast and listen to it. I really do appreciate you being here, and I really hope that you have been enjoying the interviews that we've been doing so far. So far this month, we have had Pat Flynn and Amy Porterfield, which, as I said last week, are like kind of dreams come true for me. And it's funny, I did an Instagram post in the week, where I said that success was like buses, that you get nothing for ages, and then everything comes along at once. I am not complaining, I am just blown away recently about some of the amazing things that have happened.One of those things is that I've been invited to do a TEDx talk, which is amazing, because this has been on my vision board since I had a vision board, actually, along with lots of other places that I want to speak at. But a TEDx talk was always near the top of the list, because for me it has real experts. I find TED talks fascinating, I find the people that do them really polished, and the fact that I've been allowed to do one is crazy.Now, I am terri

KEY TAKEAWAYS COVERED IN THE PODCASTStarting an online business or creating a course must be done in baby steps. Don’t just take a jump.Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.Creating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a project plan with a tool like Asana so you can keep track of your tasks and progress.When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.To start, get in the trenches and learn all you can about your target customer. Create surveys to discover what people need.Take some time to understand your promise. What is your promise, and can you really deliver it to your customer? If so, this is where your course is born.If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts.Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t compare yourself to the big shots in the industry. Everyone started somewhere; you have to start somewhere, too. Just get started! Remember, however, that while you can use what others are doing as inspiration, that isn’t where you start. Learn from them—take their courses, listen to their podcasts, read their blogs. But then start from scratch on your own. You can do this!HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Amy transitioned from being a good employee to being her own boss – 09:03Amy’s vision for her business, and how things changed – 12:45How to stay motivated when creating a course – 17:33The key to completing your course – 19:11It’s important to show your team how instrumental they are – 22:39Amy’s tips for creating your own online course – 25:23The comparison game and how it can affect you – 29:22Consistency matters, no matter the size of your audience – 30:20What’s next for Amy – 33:16LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEAmy’s course on courses: Courses That ConvertAmy’s website Amy’s social mediaFacebookInstagramAsanaTranscript below Hello and welcome to Episode 29 of the Social Media Marketing Made Simple Podcast and I'm your host, Teresa Heath-Wareing. Welcome back for another amazing week of the podcast. I think I'm still riding high on Pat's interview last week. It really was a bit of a dream come true for me, I have to say.And this week is exactly the same. You know when you start a new project and you sit down and you think, "Okay, who do we want on the project? What do we want to achieve?" And you dream bigger than you ever think you can dream. You sit there and go, "Oh, imagine if we got that person. Imagine if they would come on the podcast".Well, that's what my team and I did a few months ago when we were trying to think who would we want to interview. And we had a list of people that were, kind of like, mega stars in my world. And they were, kind of, the people that you would love to get on the podcast, but you knew that they were busy and they have lots of engagements and they, maybe, aren't as easy to get on.And Pat was one of those people. So, to have him on for week one was, kind of, crazy dream come true. And this week, it is exactly the same. This week I have the absolute pleasure of welcoming Amy Porterfield. You heard right. Amy Porterfield on my podcast. Honestly, this really is like a dream come true. I've been a fan of Amy's for longer than I can tell you. She was, probably, one of the first people that I really started to follow and get into and I feel like I have learned so much from her.I have her Courses That Convert, which is a online course that she offers, along with another two online courses. One about list-building, so building your email list. And the other one is about Webinars That Convert. So, if you're using webinars to sell to your audience, then she has got a great course to explain every single step on how you do that.And, like I said, I have just been the biggest fan for as long as I can remember. I've seen Amy speak twice at Social Media Marketing World. And I reached out to Amy, oh, quite some time back now and connected with her over social media. We chatted a bit. Then, when I was in the States back in June, I asked if we could go for a coffee and she really kindly said, "Yes," which was amazing.We had a lot of things in common and we had a mutual friend, which helped, obviously. And we went for coffee and we talked nonstop for two hours. And she'd said to me, "I've got an hour," which I was like, "Yeah, that's great". And we sat there for two hours and we literally did

KEY TAKEAWAYS COVERED IN THE PODCASTPractice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always.Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once.If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers!To make video and YouTube work for you, you must be consistent.YouTube’s algorithm makes consistency critical to your success. Over time, the platform will tell you what works and what doesn’t. Follow their lead.Create themes in your videos and give viewers the option to subscribe or watch another video. Only publish one video a month that involves a lead magnet or upsell for growing your email list instead of trying to do this with every video. This balance will ensure you’ll succeed and gain new leads.Plan ahead and batch process your videos. This is the key to staying on top of things on YouTube.You don’t want to be just like everyone else. Add your own style and stay true to yourself. Your vibe attracts your tribe. You can use influencers as inspiration, but don’t copy.Check and watch your analytics. Don’t compare yourself to others. Instead, compare yourself to your earlier self. Are you improving and growing?Don’t focus on being an overnight success. Social media and YouTube take time and hard work. Focus and keep going! It will pay off.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hit “record” and go. Forget all of the excuses you use to keep yourself from publishing. You must go through the bad to get to the good. Even if your first videos are terrible, they will still resonate with someone. Don’t focus on the failure; instead, focus on making it fun. Everything else will follow.HIGHLIGHTS YOU SIMPLY CAN'T MISSPat Flynn’s jumpstart into entrepreneurship – 07:00A game-changing platform – 17:54Does Pat have a miracle morning? – 22:57All about YouTube success – 28:54Don’t worry about the numbers – 47:42One tip to rule them all – 49:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPat Flynn’s Smart Passive Income websiteSmart Passive Income PodcastAsk Pat PodcastPat’s YouTube ChannelAnswer the Public WebsiteMiracle Morning by Hal ElrodFacebookInstagramTranscript below Hello, and a really warm welcome to episode 28 of the Social Media Marketing Made Simple Podcast, and I am your host Teresa Heath-Wareing. I am so excited for today I can't tell you. I've been waiting some quite time to finally get around to interviewing people, which was intentional, because I wanted to work on the podcast on my own and know that I knew what I was doing, and that I got all the systems in place, and everything was working well before I went out to the world to ask people to come onto the podcast.And today is my first interview and it's so good, I mean, so good. I'm not saying that I'm a really good interviewer, by the way, this isn't some uber confidence thing, but the person who I've interviewed is such a good guest on the podcast that I am over the moon. The guy that I have interviewed for today's first ever interview podcast is normally at the top of people's interview lists, so this guy, you don't normally start with him, he's normally what you work up to.So today's episode I am interviewing the amazing Pat Flynn, I feel like there should be some kind of like, woo, applause, clap, clap, clap. I should get some sound effects in for future ones. I first met Pat back in Converted 16, which is a conference in Minneapolis, and I have to say at that point I didn't know a lot about Pat. I vaguely knew that he was this guy that helped people with online businesses, but I haven't seen him talk before, and I went a long to this conference in Minneapolis, and Pat was a keynote speaker, and he is so good at speaking, he makes you an instant fan, and immediately fall in love with his style and how he does things, and makes you want to follow him and consume as much of his content as you possibly can.Pat is a father, husband, and entrepreneur, who lives and works in very beautiful San Diego, for some reason lots of people in my industry all live in San Diego, which is crazy but that's just the way it is, so let me share a little bit about Pat with you, he is a keynote speaker and speaks all over the world, including during the closing keynote of Social Media Marketing World 2018, which I can only imagine that for people in my industry that has gotta be top of the bucket list type thing.He is the owner of two podcasts, in fact, he's had more than two, but two main podcasts, Smart Passive Income, and Ask Pat. I'm gonna link up to all these things in the show notes, which now have over 50 million downloads. As a fledgling podcaster I can only imagine the day when I can say I've had a million downloads, let alone 50 million downloads.He is a Wall Street Journal best selling author and has two books, Will It Fly?, and L

KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout!Try your best to include an image of your offering. This will help your audience visualize what they will receive. Also, include an image of yourself to help your audience get to know you and your brand!If your landing page is connected to Facebook ads, the way your page looks on mobile is extremely important. Make sure your landing page looks great and is easy to read on mobile and desktop.Be creative with your page elements! Videos add personality and countdown timers are unique and create urgency.Don’t ask for loads of information from your audience. Instead, keep it simple and ask for name and email address.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Content is crucial! The amount of content on your landing page will differ depending on your audience and your goal. If it’s a cold audience, you’ll want more information. If it’s a warm audience, a smaller amount of information is okay. Use your best judgment and make sure the CTA is clear and straightforward. Keep your text broken up with short paragraphs and bullet points, making it easy to read and straight to the point.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a landing page? – 05:37Secret #1: Create a page that is clean and direct – 10:06Secret #2: Use one call to action – 11:59Secret #3: Include an image of what they will get and a photo of you – 14:25Secret #4: Think about mobile – 16:19Secret #5: Be creative in your page elements – 17:06Secret #6: Keep your audience’s effort minimal – 17:43LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode #2: How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersTranscript below Hello, and a really warm welcome to this week's episode of The Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a great week. I feel like we're like friends now, so I feel like I can come on and be super honest with you, because this week, I don't know about anybody else, but boy, have I struggled with motivation.I don't know whether it's still because we're in summer holidays here in the UK and obviously things are a bit up in the air with children off school and that sort of thing, but I have just not wanted to do anything this week, and I hate it when I'm like that. I get so frustrated and so cross with myself.I was listening to James Wedmore's podcast, which I've talked about before and I listen to regularly, and really strangely, but wonderfully, he talked this week about being in a funk, basically where you don't want to do anything. No matter how hard you try, you don't get seem to get anything done. Work isn't coming easily. You're not very motivated.I know that sometimes in the world of a personal brand or someone who speaks to people like I do, that you feel that you should always be on your game and you feel like you should always be showing other people that you don't struggle with this sort of thing or that you find it really easily to get on with stuff, but I really don't.Sometimes I find it so difficult to motivate myself, and that's one of the downsides I would say of working from home. Even though I have this great team that work with me, we're all virtual. Three of them are in the States, so obviously we're virtual.Sometimes it just is really difficult to get yourself motivated in the morning and I have to say, I have really struggled this week. I'm hoping that it's just a bit of a blip and a little bit of time that maybe my mind and body is saying to myself, "Do you know what? Take a bit of a rest. You don't need to be working this hard at the moment. Take it easy a little bit and then we'll get back to it," and I am confident we'll get back to it very quickly, but sometimes like I said, you just don't feel motivated to do anything.So, I managed to make myself record the podcast, which is really bad because I love recording the podcast, but I'm making myself do it early so that I don't leave until the last minute like I did last week, and the poor team had to run around and get it all sorted for me in time.As always, I apologised to them and I'll apologise again. However, much to their delight, we've started recording interviews, as I mentioned last week, and therefore, it's forcing my hand to be organised, so they are going to have a much easier run at it this time, which I'm sure they'll be most grateful of.Anyway, onto today's podcast episode. Anyway, onto today's podcast episode. I think I might have mentioned this, I can't remember, but recently, I have been running an exercise to build my email list and I could not be happier how that exercis

KEY TAKEAWAYS COVERED IN THE PODCASTPeople invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you!It’s important that your audience can see your face. This is how someone will connect with you on a different level.When you’re growing a personal brand, you need to show an element of your life. What you share will depend on how comfortable you feel. How can you help others understand who you are? People will remember the details such as how you enjoy cooking, rather than your years of experience.Consistency is key. People need to know that you’re going to keep showing up day in and day out before they connect.It is best to choose one or two social media platforms and kill it! Don’t try and take on too much. Work incredibly hard on the platform you choose. You want to be able to focus on your platform, adding content that is valuable and worth reading. You can’t do this if you’re strapped with too many other platforms.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Building a personal brand means putting yourself out there. Share your knowledge with others and your audience. The more you get out there, the easier it is for people to get to know you!HIGHLIGHTS YOU SIMPLY CAN'T MISSBe you, not someone else – 06:40Tip #1: Show your face – 09:47Tip #2: Think about how to show your authenticity to others – 13:37Tip #3: Create consistent content – 16:24Tip #4: Find your social platform and work hard – 18:20Tip #5: Get in front of other people’s audiences – 19:49LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEp. 22: The Importance of Creating Consistent ContentTranscript below Hello, and welcome to Episode 26 of the podcast. So good to have you back with me again. Wherever you are in the world, I hope you are having a great day, and continue to have a brilliant and successful week.This week I have recorded the first of my podcast interviews, because up until now, as I've talked about before, I have done all of them on my own, and that was purposeful. I went to an event, Traffic & Conversion in San Diego back in February, and I met John Lee Dumas, who is a podcasting king, and he suggested that before I interview anybody, I get really good at doing podcasts on my own, and I have lots of practise of doing the podcast on my own, so that's exactly what I've done.Then it's given me the time and I guess position, in order to go and get some really good guests, so I've recorded my first one this week, and I loved it. I found the experience completely different, obviously, to how I record it on my own, because normally like now, I'm sat in my office, it's quite early in the morning again. As I always say, I do these in the morning, because then the house is quiet, and obviously I talk to myself for about 45 minutes, then I edit it down, and then there's the podcast.Whereas actually, it was so lovely to have someone to bounce off, someone to talk to, and also someone who is phenomenal at what they do, and they can give you their advice and their suggestions on how to do it really well. So I am super excited to share with you who I've got coming up.In the next couple of weeks, I've got another two interviews coming up, and I'm actually going to start these interviews with four or maybe five back to back, so week on week, there will be interviews for at least four or five weeks, and you are going to love them, and not want to miss them.I think they're going to start at the beginning of September. I say all these, "I think, I'm not sure," just because I want to make sure they're all in the bag, I've got them all recorded, and I'm confident they're all ready to go before we hit the button, because I really want this to be an amazing launch into this interview side. Then going forward, it's going to be a mix of interview and then sessions like this where I'm on my own, and I just talk tools, and tips, and tactics.So yeah, I'm super excited. I can't wait for you to hear, I can't wait for you to see who I've got, which is going to be amazing. I'm ... yeah, really excited about it. Anyway, onto today's podcast episode.Now, I was out networking yesterday, which I haven't done in a really long time. When I first started the business, I used to network all the time, and if you are just starting out, I would suggest networking is a great way to meet other people, to meet ... I've met loads of friends from networking, but also to get your name out there and get some customers. I have had customers from networking, although on first look, you might think, "No one here is going to buy my product or use my service." Networking can be really, really useful.It made me think about building a personal brand, and how often people think of building personal brands is only really applicable if you're a consultant, or a trainer, or you are your product. Actually, I was thinking about this, and I don

KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there.Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it.Evergreen content can be repurposed. This type of content is content that is relevant now and in the future. Blog posts, videos, webinars and even your interviews can be repurposed into something new as long as it’s evergreen.What content has done well previously for you? Which blog post is the most read post? Which video received the most views? These are the ones you want to repurpose first!For blog posts, you can create multiple social media posts, a live video to link back to your blog, and create a checklist or workbook for people to download. The opportunities are endless!Round-ups are also an option. What are your top five blogs? Share those through an email and on your social media.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Create less, promote more! Your content has much more life in it than you think. Look at your content as a whole and brainstorm ways in which you can repurpose it. Do you have a series of videos? Turn it into a course. Do you have a blog you can turn into an infographic for social media? Share it on Pinterest. Get creative!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is repurposing content? – 03:59Why would we want to repurpose content? – 04:46What kind of content can you repurpose? – 05:57How do you repurpose your content? – 07:31Transcript below Hello, and a really warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing, and I am super pleased to have you here with me this week. So every time I start my podcast, I always really struggle with knowing how to start it. I'll say good morning, good afternoon, have you had a great week, and then I think to myself, "Well, I don't know when someone's listening to it," so I don't know whether it's morning, afternoon, whether it's a Monday, a Friday. So I always struggle beginning my podcast because I don't actually know what to say, which sounds like a really stupid thing, but I end up saying the same thing every time. I've tried to do a bit of research and go back and listen to the podcasts that I listen to, to see what kind of things they say, but again, I think they have the same problem that I do and they end up saying the same things as well.But anyway, if you've got any bright ideas, then please feel free to let me know because I would love to hear them because I'm struggling with the beginning a bit. I really do appreciate you listening to me, although I apologise for rambling on. Today's podcast is going to be a really good one because one of the things that I get asked all the time is about content and creating content, and there's a really big thing about you've got to be good at content, you've got to be imaginative and engaging, you've got to put lots out there, and it's really hard to keep coming up with stuff.I know I'm really bad for this because what I should be doing with the podcast ... And I've tried a bit ... is I should be planning out, okay, for the next six weeks this is what I'm talking about, but I don't. I do tend to get to a podcast and think, "What should I talk about today?" And today I was struggling, which is ridiculous because I'm talking about social media, which is such a huge subject. However, sometimes your mind just goes blank and you think, "I don't know what to post, what to write about, what to record on a podcast."Also, I don't know about you, but sometimes I feel like there is just so much content. I was looking at a course the other week that was available to purchase, and it was huge, and they had all these upgrades that if you paid more, you would get this bit and that bit and this cheat sheet and this checklist and this email thing, and all I could think about was that's just so much stuff, and actually, am I going to get to read it all? Am I going to get to go through it? Because I have to say, in the past I have purchased courses and I've not completed them. Big massive courses that cost me thousands, and I've not finished them because there was just so much content.So sometimes I feel like we are overwhelmed with how much stuff there is out there and how much stuff we've already put out there, which got me thinking about today's subject. So today I'm going to be talking about repurposing content for social media, and I think this is a really good subject, and one that actually everyone can probably take some benefit from because if you're having to produce any content of any kind, finding a way in which you can put more content out without actually having to think of a million new ideas has got to b

KEY TAKEAWAYS COVERED IN THE PODCASTCheck to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience.Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news!Although there isn’t a qualification for just social media, you will want someone knowledgeable. Ask what qualifications they have that are suited for the industry. Do they have a marketing degree? Or, have they taken any courses from influencers in the industry?You will want to see examples of past work your consultant has completed for other clients. You will want to see what specific campaigns they have done and what the result was. Don’t be afraid to ask for ROIs and results!Look at the consultant’s testimonials. Better yet, ask to speak with some of their existing clients. You will want to know what the relationship is like and how they feel the project has gone.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hiring a social media consultant is extremely important for your business. You must choose wisely! Make sure that above all else they are able to interact and keep up with your followers, always engaging them. This is the most important part of social media marketing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion 1: Do they practice what they preach? – 04:11Question 2: How do they keep up to date with industry changes? – 06:39Question 3: What qualifications do they have? – 08:19Question 4: Can they show examples of their best work? – 10:04Question 5: Are there any testimonials or can they provide contact information for prior clients? – 11:59LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETeresa’s blog post about questions to ask when hiring a consultantTranscript below Hello, and welcome to another episode of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a really good week, and I am really excited to talk about this week's podcast episode, because it's something that I am super passionate about.If you've listened to some of the others where I've got a bit of passion out, I tend to talk quite fast, and I tend to record the podcast really quickly, so I'm kind of hoping that I'm going to do that this week, because I am actually away with my family on holiday. We have brought the children just to Wales.I say just to Wales, that's really bad, isn't it? It's not just to Wales, Wales is lovely, and the children are having a great time. We're spending time at the beach, we're going swimming, and we're just hanging out as a family, which we don't do very often, if I'm honest. We all tend to have our own lives.I know that sounds weird, but when I think about my step-son who's 15, he spends a huge amount of his time up in his room, or playing on his games, or on his phone. My eight year old, who is eight going on 18, she has got her iPad, and they tend to get so wrapped up in their lives, as do we as adults, so whether it's doing work, or normal adult stuff, we don't often spend a huge amount of time just all sitting in the same room and talking.This is what we've been doing this week and it's lovely, so we're having a really fabulous time, but I've kicked them out this morning, because obviously one thing I can't do with them around is record a podcast. They've gone off to the park, and I'm here recording. So like I said, I'm hoping it's going to be a easy one to record, because I'm super passionate about it, and therefore it won't take all day. Let's see.Okay, so today what we're going to be talking about is something really close to my heart. When I first started my business, one of the things that I was really struggling with, and I think I've talked about this before, is that there were social media people who were charging good money to businesses to do their social media, and they weren't very good. I was really concerned that when I started telling the world that I was going to offer social media consultancy, or training, or my agency were going to do the social media for people, I was super concerned that I didn't want people to think that I was a fraud, or I wasn't very good, or I didn't know what I was talking about.When I first set up, I worked really hard to get really good at this, and I went and found all the world's experts, I did loads of training, I went back to my initial marketing degree to see how obviously that would help with doing social media and profiling customers, and that sort of thing. Like I said, I worked super hard to ensure that I was offering a good quality service.But there was still lots of people out there offering social media that possibly weren't at the standard they should have been, or that their clients thought they were. Some time ago, I wrote a blog post, which I am now goin

KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet allows you to put out valuable content in exchange for your audience’s email addresses.Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors.Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in.Install your Facebook pixel to be able to target people who visit your website, sales page or landing page.Using a pixel on a landing page can get real granular. You can identify the people who landed on your landing page BUT NOT on the following thank you page. This allows you to target anyone who visited your landing page while excluding those who visited the thank you page.You can create a custom engagement audience, which allows you to target individuals on Facebook who have viewed a video on your Facebook page.Facebook will match your own audience database to who they have on the platform. This is helpful for you to reach your list in a couple of ways and market to additional audiences who look like those on your existing list.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are so many variables that can impact the effectiveness of your ad spend. This is where using targeted audiences on your ads can truly help; the narrower your audience gets, the higher your conversion rates will be. The opportunity that Facebook is affording you here is phenomenal! Spend time looking into creating audiences in Facebook and seeing how they can work for you. All these things are trial and error. If they aren’t working, stop, rework and try again.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa’s ads are working right now – 02:08#1: Picking your audience using Facebook’s options – 04:38A deep-dive into detailed targeting options on Facebook – 05:56#2: Remarketing to known website visitors using Facebook’s pixel –08:43#3: Remarketing to video views using custom audiences – 14:37#4: Uploading your own audience database to Facebook – 17:20How to use look-alike audiences based on existing data – 18:38Transcript below Hello and a super warm welcome to this week's podcast episode. I hope you've had a fabulous week and you're still enjoying this lovely sunshine if you're in the UK. I know it's causing havoc in other places, but I have to say I do enjoy the sun. So I quite like this warm weather.Anyway, I have had a really good week. I have been super busy actually doing some work for me, which kind of sounds strange, but when you have an agency like I do, and you have a team and you work with clients, you often find that your time is taken up doing work for them. And rightly so, they're paying the bills, they're obviously giving everybody a job. And therefore, when I have a list of things to do, theirs always tends to come first. Although I am also a big believer of, you need to work on your business, not in your business, and I don't probably spend enough time doing that.However this week and the end of last week, I've managed to do it. So that's really cool. And one of the things I've done this week is I have advertised a lead magnet. Now obviously I've talked about lead magnets before in the podcast, and it's basically when you're putting out some content, some really good, valuable content that my audience are gonna want to have, and in exchange for that content, they give me their email address. And this week, I have been advertising that via social media, both on Facebook and Instagram. And it's reminded me again about how wonderful the advertising tool is that Facebook have. How Teresa’s ads are working right now And I obviously do ads all the time for clients, but I think when it's your own, you pay more particular interest to it and I've been desperately watching the leads come in and I've had a really good result. My average lead is costing me about 70 P at the moment, which for me and my business, this is really, really good. And actually, just while I'm on this subject, one thing that is really interesting is that I often get asked, "What should it be? What amount should it be? How many leads should I get?" And you know what, there's no hard and fast rule. It really does depend. The interesting thing about doing any type of advertising is that there are so many variables that take place that could affect the advert one way or the other.I have a great example of this. So we were doing the adverts, we were running them across Facebook and Instagram, and I always thought that Instagram ads weren't ever as good as, say, the Facebook ads in terms of engagement, because of the fact that on Instagram, it's much more about liking pictures than going to visit a website, which is what my advert is doing. I'm trying to get people to leave the platform they're in and go to a landing page where they give me their details.So anyway, I put this advert on Instagram, and I just used the same image as I used for Facebook and it was a landsc

KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them.Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providingconsistent content, they won’t stick around and wait to see it.When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO.If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost.Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well.Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content adds value – 03:09Consistent content makes you an expert – 05:00Consistent content attracts your audience – 07:01Ways to create consistent content – 09:13Start a blog – 09:29Start a podcast – 12:27Try using video – 14:36Consider live video – 20:22LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 19: How to Create Your Own Podcast From Start to FinishEpisode 1: How to Use and Leverage Live Video for Your BusinessTranscript below Hello and welcome to Episode 22 of the Social Media Marketing Made Simple Podcast. Wow, that is always such a mouthful. And I feel like I say it all the time at the beginning. So I apologise. And wherever you are in the world, I hope you are having a wonderful day. So here in the UK we are coming into a holiday time for the children, which means that we've got eight weeks of now trying to juggle being a mum and also being a business owner, which for parents out there, you'll know that this is pretty difficult. Obviously I am lucky that I chose to work from home. I used to have an office and I didn't use it. So, I decided I didn't need an office anymore. So I am able to work from home, which means that I am able to have my daughter here with me and kind of look after her while I'm kind of working. But the holidays are always challenging, which is like I said, if you're a parent, I'm sure you can appreciate.I don't know about you, but I'm always constantly reviewing in my business, what I'm doing, whether I'm doing the right thing. As in not having my own business, as in the right content, am I putting out the right lead magnets? Am I giving people what they want? And I'm always reviewing the content that I'm putting out there, and always thinking, should I change it up, do something different? I love doing the podcast and I'm so happy to do this. But I've been debating whether I should start a YouTube channel or do more purposeful video. And it's really tricky because I think especially in social media, or the kind of world where you're having to produce content, there are always people doing things that you're not doing.So, I look at colleagues and friends and competitors and see what they're doing and think, "Oh, should I be doing that too? Maybe I should have a YouTube channel. I'm not working hard enough on Insta stories. I'm not working hard enough on Facebook Lives." But at the end of the day, there are so many things in which you could do. Sometimes I have to say, "Teresa, you can't do everything." And I could literally spend my entire time working on content and giving away free content, which I would find most enjoyable. However, I would never get any work done and earn no money. So not ideal.But that's what's inspired me for today's podcast episode. I want to talk about the importance of creating consistent content. And then I'm going to take you through why it's important, what the benefits of it are. And then we're going to look at some actual ideas of what types of content you could do. So whether it be a podcast, a blog, a YouTube channel, whatever.Let's kick off by looking at why we want to be creating consistent content. Well, I guess the first thing I should say is it differs. Depends what industry you're in. It depends what type of business you are. Consistent content adds value But if you want to be seen as an expert in your industry, if you want people to come to you because you know what you're talking about, then producing consistent content is a great way to prove that to them.T

KEY TAKEAWAYS COVERED IN THE PODCASTYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm.Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time.Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change.LinkedIn isn’t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies.Pinterest isn’t only for pinning home décor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlatform #1. Facebook – 02:58Reap the benefits of using Facebook groups – 05:43Platform #2. Instagram – 07:26You may be surprised to know who uses Instagram – 12:02Platform #3. Twitter – 13:02Don’t repeat your content on Twitter – 15:06Platform #4. LinkedIn – 18:14Platform #5. Pinterest – 22:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 2: How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersEpisode 6: 5 Tried & Tested Strategies to Build Your Email ListEpisode 8: InstaStories: How to Use Instagram Stories to Elevate Your BusinessEpisode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your ReachEpisode 15: 5 Reasons to Use Twitter to Market Your BusinessEpisode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOWTranscript below Hello and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I hope that wherever you are in the world you're having a great day and that you're getting ready for summer. I suspect that because we've had such lovely weather in the UK that actually our summer's been gone. However, we have got the children summer holidays coming up and then breaking from school. My daughter actually broke up last Friday. So if you're a parent, you've got that tricky time of year where you've got to work out what to do with them for the six or eight weeks they're off while you carry on working. As a business owner, that is just as difficult. I am very lucky that I work from home so my daughter can certainly hang around here while we're working, but it doesn't make it any easier I can assure you.Anyway, I want to jump straight in and get on with today's podcast episode because it's going to be a good one. Today I am going to take you back through the main five platforms of social media. We're going to be looking at Facebook, Instagram, Twitter, Pinterest, and LinkedIn, and I'm just going to give you a quick overview and a very quick update and how am I feeling about these platforms today, because one thing that I talk about when I train is whatever I tell you today, in two, three weeks', months' time could be completely different because social media is one of the fastest moving industries in the world. If you are on any of the apps personally, you know you will go to your phone today and it will look a little bit different to how it was yesterday, which means it's constantly changing and evolving in terms of how we use these platforms for business, which means that my advice and my content constantly changes as well.I was really aware that we're 21 episodes in and I haven't done a kind of back to basics overview. So that's what we're going to cover today, and I hope it's going to be really helpful to help you think actually, is my strategy still correct? I didn't know that that change happened and actually now that makes a change as to how I use it, or should I consider a platform that I haven't considered before? Let's dive straight in.The way this episode is going to work is I am literally going to talk you through those five different platforms, each one at a time, and then I'm going to kind of give you a quick overview and a little bit of what's good and what's bad and what strategy I'm using right now. Platform #1. Facebook Let's get started with the biggest, Facebook.Facebook has 2.19 billion monthly active users, which means it is far and away bigger than

KEY TAKEAWAYS COVERED IN THE PODCASTNo one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense.When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam account.Social media is about building relationships and getting to know your customers. Auto direct messages are impersonal and bad form. Instead, start a conversation with someone by being genuine.On Facebook, like competitions are okay. Share competitions are against the regulations. Don’t get put into Facebook prison with a locked account by creating a share competition.When your audience posts on your social media, you should try your absolute best to respond. As a business, if someone posts about you or shares your content, you are receiving free exposure. Say thank you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The main goal of social media is to start a conversation with your audience. You are spending a lot of time creating content and sharing it in hopes of receiving a response. When your audience reaches out, reach back! Start that conversation and engage them. If someone tweets about your business, retweet it. If someone comments on your post saying how much they enjoyed it, say thank you. It’s all about relationship!HIGHLIGHTS YOU SIMPLY CAN'T MISSA quick update on Instagram’s IGTV – 01:44Mistake #1: Selling on other people’s posts – 03:48How to comment properly and not to sound like spam – 05:52Mistake #2: Auto DM’s – 06:41Mistake #3: Like and share competitions – 08:16Mistake #4: Posting on social media and not responding – 10:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEIGTV Blog PostTranscript below Hello, and welcome to episode 20 of the Social Media Marketing Made Simple podcast. I'm your host Teresa Heath-Wareing. Wow. I can't believe we have got to 20 already. I know in the scheme of podcast, it doesn't seem very big. When I listen to James Wedmore or Amy Porterfield, they're on like hundreds; however, 20 weeks have gone by, which I've had the podcast, 20 weeks have gone by that I've consistently put out content, and I am super proud of myself. Maybe I should be prouder when it's a hundred, but I am still really proud that I've got to 20.As I've mentioned on previous podcast, I decided that when I was going to take this on, I was going to run it for an entire year before I decided whether it was a success and to leave it or not because I wanted to prove to myself and everybody else that consistency works, that if you are consistent and you come out every single week with some kind of content, doesn't have to be a podcast, it could be a video, a live, a blog, but if you are doing it consistently, and you're helping market it, then people will want to listen and want to read and want to sign up to make sure they get those updates, so I'm super pleased that we've got to episode 20 already.Before I jump into today's episode, I just thought I would give you a very quick update on the latest changes on Instagram. A quick update on Instagram’s IGTV Now, it's been a couple of weeks that IGTV has been released, but if you've not had chance to look at it or set up your account or are unsure about what it's about, then I have put out a blog post on the teresaheathwareing.com website, and the blog post goes into detail what Instagram TV is all about, why I think they're possibly doing it, and then why you should be using it for your business.If you do want to know a bit more about Instagram TV and some of the features like the fact that you can have a video for up to an hour, like there is a swipe-up feature that has been around, but then it goes, and it comes back, so whether it's staying we'll see, but there are a few other things that the blog goes into detail about, so if you do want to see that blog, head over to teresaheathwareing.com, and click on Blog.But today, we're not going to be talking about Instagram. Well, we are kind of. We're going to be talking about lots of different platforms because in today's episode, I'm going to be talking you through four things that drive me crazy on social media, four things that I see on all the time that businesses do that literally wind me up. I know, I should learn to calm down, I should maybe get out more, not let it get to me, but these things do wind me up. If there was a Room 101 for social media, and I'm not sure whether if you're over in the States, you'll know what I mean by Room 101, but basically, it's this programme in the UK where people get to put things in this Room 101 that they hate or things that they don't like, and they disappear forever. These are my four things that I would put into Social Media Room 101 if we had one. Let's

KEY TAKEAWAYS COVERED IN THE PODCASTYour “why” and “who” are fundamental to your podcast. Know these before you go any further.You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name.You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you!Plan your content ahead of time, so you know exactly what you’re going to talk about. This will help you stay organized and allow you to gather information ahead of time.Once you start recording your podcast, you won’t want to stop to stay on track. It is best to edit at the end of the show, so you don’t lose your train of thought.Transcribing is great for SEO and doesn’t cost much. There are plenty of services online to get a text version of your podcast.When your podcast is ready to go, make sure you share it with your audience. Write blog posts about it and share it on your social media for maximum exposure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Take a little while to sit down and brainstorm what you want to include in your podcast. What will your podcast be about? What will your audience look like? You will want a vision going into the process to keep you on track! Plus, everything you do from here on out comes down to your “why.”HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa started her podcast – 06:39Ask yourself why you are starting a podcast – 07:22How to name your podcast – 08:40Additional things you need to get started – 09:17The importance of planning your episodes – 14:04What to do when it’s time to record and edit – 15:38Now, launch your podcast – 21:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFiverrAudacityAdobe AuditionsLibsynRev.comTranscript below Hello and a super warm welcome to the Social Media Marketing Made Simple Podcast, and I am your host, Teresa Heath-Wareing. When I say warm, I mean literally. For once in the UK it is a super warm day, and do you know what? We really don't cope very well. We beg for nice weather all the time, and when we get it, it's always too hot, there's not enough air, and we really don't manage. It's been a really warm day in the office today, but boy, am I glad to see the sun out, because I love it, and having not long come back from California and Vegas, I should be more acclimatised to it than maybe I actually am.Today I am recording the podcast in the evening, which I've not done before. I'm just mixing it up to see how I get on. I'm trying to find the quietest spot in the day, and today it's now ... it's 20 to 7:00 in the evening and I'm on my own because my husband, I think I've probably mentioned before, is in the military and he spends time away from home. And my daughter is with her dad and my stepdaughter is currently on holiday in LA and my stepson is at his girlfriend's, so very strangely, from a very busy house, it's very quiet this evening. It's just me and my dog, Charlie, who occasionally keeps walking around on the floor behind me, which is wooden, and making some tip-tapping sounds. So I'm hoping he's now gone to sleep and I will get some peace. Anyway, enough of my ramblings and let's get on with today's podcast.If you have been listening from the very beginning ... which if you have, wow, thank you so very much. I am so appreciative of anybody listing to the podcast, let alone the people that have been listening from the very beginning, but if you have been listening from the beginning you probably would have heard me tell you at some point, I think fairly early on, that I was starting the podcast because I wanted another way to put content out there in a way that I found easier, because I much prefer to talk than write. I find talking much easier than I do putting together a blog post.I decided that if I was going to start a podcast, I would be dedicated to that podcast for at least 12 months because I knew it would take some time to get off the ground. Obviously, when you start anything new, no one knows you do it, no one knows it exists, and therefore you're going to need some time to really get it going. The other reason I wanted to give it 12 months is because, again, as I say all the time, consistency is key, so I knew that people would need to know that I was turning up every single Monday without fail with a new podcast.Now, although I've said I'm doing this test for 12 months, I'm not necessarily going to stop it at 12 months. It was just the case of, if it wasn't working for me, I was going to keep it going that long, and do you know what? I've been loving it. The podcast is great. I really enjoy doing it. It's not the easiest thing to do in the world, and it isn't the cheapest thing I do in my business either, or it isn't the cheapest way I get my content out there. However, as an avid fan — gosh, that was hard to say — of podcasts, I decided that because I love them so much and I got

KEY TAKEAWAYS COVERED IN THE PODCASTOnce a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there.Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their ownwords—directly in your marketing efforts, including your webinar!Remember to market to your email list everywhere they can find you.You want those who sign up for the webinar to sign up to attend live, instead of just the playback. Try using a bonus if they show up or the opportunity to ask questions. Those who are there for your live webinar are more likely to buy.Ready to take it to the next level? It’s time to use Messenger. Messages have an 80% open rate compared to traditional email at 30%. For example, you can use Messenger to send an ad to all those audience members who have viewed your sales page.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you are using your email to drive sign-ups, it is important to market to your audience on all your other platforms. Use your social media to let followers know about your upcoming webinar. Write a blog post that includes information about your webinar. You can repurpose your email content quickly into other content to use where the rest of your audience hangs out, including on social media posts and ads.HIGHLIGHTS YOU SIMPLY CAN'T MISSPhase 1: Warm up your email list – 02:24Phase 2: Pre-Webinar Phase – 08:12How to create your email marketing series – 08:54How to use advertising and social media – 10:44Phase 3: Webinar Go Live – 13:25Phase 4: Post Webinar Phase – 14:29How to pull in those who didn’t buy or those who didn’t attend – 15:09Now, take it to the next level with Messenger – 21:46Transcript below Hello, and a really warm welcome to this week's episode of The Social Media Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I'm back in the UK, and back in my office, which means, hopefully, we won't get lots of background noise like we did last week, after my fantastic trip to the States.The trip was a bit of a work trip, and a bit of a pleasure thing, which was nice, and I got to meet up, like I said last week, with some amazing people, both Pat Flynn and Amy Porterfield, who in my industry, are complete rocks stars, so to spend some time with them was fantastic. If you don't know who these people are, then please got and check them out, because they really are phenomenal.This week, I'm going to talk about something that I did a talk on, in October of last year, when I spoke at Converted, which was in Minneapolis. And I've decided that I'm gonna do it for this week's podcast because I'm super passionate about it, and it's a process that I'm actually gonna be using soon myself, so it's really good to refresh myself on the process and what it's like.So, this week, I'm gonna be talk about how you can use a four stage process and webinar, in order to take someone from an email address, right the way through, to a paying customer. Like, I said, it's something that I'm super passionate about, not only have I used it for clients, but I'm also using it for myself. Not quite where I need to be yet, but I promise you, it's coming soon.So, let me explain the four stages of how we take someone from just being someone in our email list, right the way through, to actually purchasing from us.So, the first thing we do, is start by warming up the list. I never ask people how big your list is, I ask them how warm it is. The next thing we do, is we'll look at a pre-webinar phase. Then the third step is the webinar go live. And then step four, is how you make the most of the post-webinar phase. So, let's get started. Phase 1: Warm up your email list The list warm up phase, like I said, when did you last think, how warm is your list? It may sound like a very stupid question, but actually in recent light of the GDPR, I would say, now is probably where people have the warmest list, because the people who wanted to say on, hopefully, are the people who love you, like you, want to buy from you.But what I would do is, the first thing I would look at doing is, re qualifying their emails. So, if you do have a big list, and you're perhaps over in the States, and you didn't do the GDPR, then it's always great, and is standard, probably, once a year, at least, going back through your emails, and re qualifying them, is a great way to keep your data nice and warm. And ensure, that people that are takin up space on your list, are people that want to be there.And the way that you could re qualify them, is by doing something like sending them another lead magnet. Now, in episode two of the podcast, you will find, an episode all about lead magnets, so if you're not sure what a le

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect.Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.”For a killer “About” section, use this statement:o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience].Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it!Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources!Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals.HIGHLIGHTS YOU SIMPLY CAN'T MISSTip #1: Make sure you have a really great profile picture – 06:24Tip #2: Use your headline to sell yourself and what you do – 08:48Tip #3: Your “About” section should speak directly to your audience – 11:18Tip #4: Fill in as many details as possible on your profile – 16:54Tip #5: Post, post, post! – 18:57Transcript below Hello, and a really, really warm welcome from over here in California. That's right, I am recording the podcast currently, sat in LA, having an amazing time on a business slash maybe a little bit of holiday trip. I am sat outside. If you could see me you would laugh, but I am sat outside on the deck of our friend's house where we're staying, and I'm recording this podcast so you might hear some outside noises. The birds are singing away. It's about 5:30a.m. and the sun is coming up in the distance. Of course I'm sat here currently in a vest top, and although it's not super warm, it's not freezing cold either.If you follow me on social media, then you might know that I come out here fairly often, and by fairly often I probably mean three to four times a year. Most years it's been four times, and what's interesting is prior to about four years ago, I'd never really travelled at all. In fact, I could probably count on one hand how many times I'd been to other countries.Then, two things happened. I met my husband, who is in the RAF. He's a military man, and he does a job that takes him all over the world, that literally he will fly in and out of more countries than I've had hot dinners, and I started the business. One of the things that I discovered is that there's a real hub of social media experts and online digital marketing experts over here in California, and specifically around the San Diego area. Also, San Diego is where Social Media Marketing World is held every single year, and trafficking inversion, and some really big conferences.Like I said, those two things together have certainly then geared up my travels and my trips and I'm over here quite a lot, and I love it. I would move to California in a heartbeat. The sun is always shining. It's a beautiful part of the world. Not only is it aesthetically really beautiful, but when you go to things like malls or generally around, everywhere is stunning. It's a really, really amazing place to be. The best food, the best drink. Obviously I will be seeing it this way because we're here often as guests and on trips rather than I don't have to go out to work everyday. I'm sure it's not this stunning if you live here permanently.The one downside to California though is the traffic. Oh, my word. You've never seen anything like it. Over in the UK, I would used to drive on the M6 quite regularly, and I used to think that was pretty awful because of the traffic. LA is on another scale. It can take hours to drive what is something like 30 miles. It really is one of the downsides to California, but I think it's one of the only ones, so they're not doing too bad.Why am I rabbiting on about the fact that I'm sat in California? I promise I'm not doing it to make you jealous, but one of the things that I was thinking about when I'm over here is I was looking at how people are marketing themselves, and that's one of the things that I love about the American market, is they're not afraid to tell the world, this is what I'm good at and this is why you should hire me. I think often it's something that in the UK we find quite difficult. We are not very good at shouting about ourselves, telling the world we're brilliant, and when we do do it, we either A, feel like we're showing off, or othe

KEY TAKEAWAYS COVERED IN THE PODCASTA physical office isn’t required to be in this business. People will take you seriously even though you work from home.You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there.Spending money on tools and systems for your business is smart. Don’t make the mistake of letting them pass by. Invest in what will make your life easier.You must focus on your own social media, too. It must be right, and it must be consistent.Marketing is all about consistency. Going from completely quiet to loud is not the best option. Schedule your social media alongside your client’s social media.Pay attention to your mindset. Your business is entirely dependent on you, so stay motivated!You must stop thinking like an employee.Keep a positive, productive and motivated mindset to keep driving your business forward.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your time is valuable! Build in efficiencies to help you, spend money wisely to make your life easier, and reach out to others to support you. Yes, when you are first starting out, times are often tough. But failing to invest in yourself, your mindset and the right tools puts you at a disadvantage from the outset.HIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s path into social media management – 02:25Misconception #1: You need a physical office to gain trust – 05:14Misconception #2: You have to do it all by yourself – 06:53Misconception #3: You shouldn’t spend money on tools and systems – 10:50Misconception #4: You don’t have time to manage your own social media – 15:18Misconception #5: Mindset doesn’t matter; business is just hard – 19:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDashThisTeresa’s business resourcesJames Wedmore’s Mind Your Business podcastTranscript below Hey there, and a really, warm welcome to today's episode. I'm your host, Teresa Heath-Wareing, and I'm super glad you've decided to join me for what is hopefully going to be a really exciting episode. Now usually I like to do tools and tactics and strategies all around your social media and how you can use it for business. But every so often, I like to through in a different type of podcast episode that might be around running a business, or some of the mindset tools I've used, and this week I wanted to record on one those types of episodes.Because I've just come back from social day 18, which is the UK's largest social media conference down in London. And I have met lots of entrepreneurs and social media marketing managers who have set up their own social media agency. So I wanted to do an episode today around me running a social media marketing agency. And the five things that I thought had to be done, or the common misconceptions that I had when I started, that now I know just aren't true and actually would have enabled me to got on with my business and developed and grown a lot quicker if I had realised these things.So that's why I wanted to come on today and record this episode so if you are a social media marketing manager, if you have an agency, if your thinking about having an agency or if you just offer social media to businesses where you manage their accounts, then I think you're going to find this episode really, really useful. And I would love to hear your feedback, please. Find me on social media, obviously I'm everywhere. Teresa Heath-Wareing and let me know your thoughts.And if you're not a social media manager, then don't worry about it. I think this is still going to be a great episode, as some of these points that I'm going to go through are just as valuable for people in other industries as they are in the social media world. Teresa’s path into social media management So for those of you that don't know, let me start by just explaining the set up I have and the business I have currently. I started my business back in 2014, and I guess the first thing I should say, was that I never, ever intended to have my own business. I loved being an employee and I joke that I was great one. I am really risk averse, and like I said, I just had no thoughts. It never entered my head for one second, that I would become my own boss, and have my own business.Then a few fairly life changing things happened, and it set me on a path that maybe I wasn't expecting, but boy am I glad it did. And I am happy that I'm here today. Now I'm not going to go into the ins and outs of how I got to start my own business, although that might be a later podcast episode. However, when I first started the business, I thought I was going to be a social media and marketing manager for businesses that didn't want to employ a full time person within their office. So I had visions that I would consult for them, or I would work a day a week for them, and they would have access to a marketing man

KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide.Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter.Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content.Hashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers.Following, retweeting and commenting on your follower’s updates creates notifications for them. This helps you get the conversation started between you and your audience.Do you have 100 Twitter followers? You could be retweeted by someone with 500 or more followers. This creates a larger audience for you!Always respond when someone starts a conversation with you. This is critical for keeping the conversation going between you and your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is just as personal as face-to-face contact. Don’t discount social media as being just another tool to learn on a computer screen. Instead, use social media to create relationships with those who you may not have met otherwise. And lean into Twitter, which I firmly believe is the best tool to use to make connections and start conversations.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: Twitter is still growing! – 04:34Reason #2: Twitter is more than just words – 05:35Reason #3: Twitter is a trend-setter – 07:40Reason #4: Twitter is the one of the most powerful engagement tools available – 08:39Reason #5: You can get in front of a large audience via Twitter! – 11:55Transcript below Hello there and thank you for joining me for episode number 15 of the Social Media Marketing Made Simple Podcast. And I am your host, Teresa Heath-Wareing.As always, I am ready to share some tips, tools, tricks, strategies with you on how you can improve your social media marketing for your business. So whether you are a business owner, entrepreneur or a social media marketing person and you are looking for more some more tips and tricks in order to get more engagement, drive more traffic and ultimately to use social media to help you sell your products or service, then you are in the right place, my friend, and I am here to help you.One of the things I love about social media more than anything is the fact that it can bring you together with people that you may not have known, or they may not know about your products or service. And you're able to have conversations with them.I think I've mentioned before that I started marketing 14 years ago. And when I was doing marketing then, there was no two-way conversation. If we wanted to find out about a customer or what they liked or what they didn't like, it was a huge effort. It would be using things like focus groups, questionnaires, picking up the phone and speaking to people. Things that were a lot of hard work and also cost a lot of money, just to find out about your customer.Now, the way the world has gone with social media and with everything being so digital, is that people think the world has become more and more distant. That we're just talking to screens. Just looking at phones. Just doing everything on our computer. And you're losing the personal side of marketing and selling. But actually, that's not the case at all. If you look at the really successful marketers, they are the people who are getting to know their customers. And not just getting to know them, i.e., what age they are, whether they're male or female. I mean getting really under the skin of these people. Asking them what they like, what they don't like. Listening to the words they use and being able to take that information and market directly to the same sort of people.Also, as a business owner, I love the way that it got me in touch with other people. People that knew what I was going through. People that could help me with certain things. I've been able to make some connections that I still have today that I made purely through social media. It's really funny when you say, "How did you meet?" "We met via Twitter." It sounds a little bit odd. Or, I know them from Instagram. It sounds like they're not real people, but actually these connections are just as strong and just as powerful as the ones I met over a breakfast meeting in the early days.So today I wanted to talk you through one of my favourite tools for connecting with people and engaging with people. Now, when I mention Twitter, people are gonna be like, "Oh, really?" So the reaction I get with Twitter every time is either they don't get it. They really don't get it. They've tried it, they don't understand it, they don't know how to make it work for them. Or, they think that this is an old social media platform that no one's using and actually it's going to die off tomorrow. Which isn't the case at all.So today

KEY TAKEAWAYS COVERED IN THE PODCASTAlgorithms are rules that social media platforms use to determine who sees your posts.Facebook serves up content to you based on other posts you “like”, share, comment on, etc.These days, only 1-2% of your Facebook Page’s followers will see your posts.Engagement is key to “beating” Facebook’s algorithms!Facebook wants to see conversations! Think about how you can get people to comment on your posts.For Facebook, you only need to post once a day—at most! Two or three posts a week is a great amount.The one thing that breaks through the algorithm every time—live video!If you go live, you will get better reach and more engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As users of social media, we are bombarded with content. Every day, hundreds of thousands of posts are vying for our attention. Facebook uses its algorithms to determine how to show you the content that you enjoy the most; it culls through all the noise to deliver what it thinks you would want to see. Take smart steps to build conversation and community to feed into Facebook’s latest algorithm updates.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat does “algorithm” mean, anyway? – 01:28What Facebook does with the information it gets through its algorithms – 05:12Facebook algorithms and advertising – 06:04Why you need to care about Facebook’s algorithms – 06:20How the algorithm can affect your posts – 08:20Facebook’s focus on conversation – 11:28Less is more! – 12:35Steps you can take to break through the algorithm – 13:28Links to Resources Mentioned in Today’s EpisodeEp001 – How to Use & Leverage Live Video for Your BusinessReview this podcast on iTunes!Transcript below Hello, and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I hope you are having a really lovely week wherever you are in the world, and that the sun is shining, because it always makes me feel better when the sun is shining. This week I am going to be talking about Facebook algorithm. I know what you're thinking, "Teresa, why do you want to bore us with stories about Facebook algorithm," a word that in itself sounds boring, and dull, and confusing. I know, I really do, but I promise you this episode is going to be a good one. I find the subject, personally, really fascinating. Maybe I need to go out more, but I really do find it fascinating and, actually, it's something that people think they know about, and then they find out what it means to them and their Social Media, and they realise that, actually, they didn't realise they knew all that there was to know about the algorithm, and it's going to help you.It's going to help you post better, get more engagement, and know what you can do to help improve your reach of your Social Media, so please stick with me, because I really think this is going to be a good one. What does “algorithm” mean, anyway? Let's start by telling you what the word algorithm means. In very layman's terms, it's just basically a word that explains a set of rules that Social Media platforms use that determines who gets to see your post, or not. Let me break that down a bit. So, pretty much every Social Media platform has an algorithm of some sort or other. Obviously, Facebook owns Instagram, so you imagine theirs is a fairly similar algorithm that they have. Now, it's made up by some very, very smart people, and they set up some rules, and the rules dictate the content that you see. So, let me explain, and I'll use Facebook as the example.Let's say my husband and I followed exactly the same pages on Facebook and we had exactly the same friends. We could come to our timeline, so the feed, the thing that you see that has the posts on it, and we could literally have our phones next to each other, and we could see entirely different content, even though we have the same friends and we follow the same pages. The reason for this is Facebook will look at how you use your specific profile. They will look at the types of things that you engage with i.e. do you like posts that are videos, or posts that get you to click somewhere, what pages, or what people do you interact with mostly?For instance, there are some friends that I have on my profile that I like lots of their things, because either it makes me laugh, or I particularly engage with it, or whatever the reason is, but what that is going to mean is that Facebook will keep showing me their content, because by me affirming that I like it by either watching it, engaging with it, giving it a like, commenting on it, sharing the post, that's how Facebook knows that I like that post. What they will do, or what the algorithm does is it will say, "Okay, so if you like those sorts of posts we're going to show you more of those sorts of posts.Like I said, let's go back to the example, husband and I exactly the same friends, exactly the same pages, but we can see entirely different content, because of the way we interact wi

KEY TAKEAWAYS COVERED IN THE PODCASTFacebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts.A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search.A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic.The biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action).The biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.HIGHLIGHTS YOU SIMPLY CAN'T MISSA primer on Facebook Pages – 02:11Insight on Facebook Groups – 03:21Tips on how to invite people to a Facebook Group the right way – 04:14Pros and cons of having a Facebook Page – 05:38Pros and cons of having a Facebook Group – 08:40A parting word about numbers – 13:23LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFacebook’s tips on setting up a Facebook PageFacebook’s tips on setting up a Facebook GroupTranscript below Well, hello there and a really warm welcome to episode 13 of the Social Media Marketing Made Simple Podcast. I'm your host Teresa. As always, I am here and ready to share with you some great social media and marketing tips, tools and tricks. A few weeks ago, I asked my followers on Twitter to give me some suggestions about what they might want me to talk about on the podcast. Actually coming up with content can be really, really difficult.I know that social media is a huge subject and maybe that's half the problem because there is so much I can talk about and so much that I can deep delve into that sometimes like a lot of things in business it gets completely overwhelming and you think to yourself, "I don't even know where to start." Like I said, I went to some followers on Twitter and I asked them, "What would you like me to talk about?" One of my followers, Sam Warner, came back to me and said that she would like me to look at Facebook groups versus Facebook pages. For you, Sam, and my other listeners, that's what I'm doing this week.Let's dive in. After another recent algorithm change and by algorithm I basically mean the set of rules that Facebook use to decide who sees your post, it's becoming even more increasingly difficult in order to get people to see your post from a Facebook page. Business owners, entrepreneurs, marketers have been left wondering is it worth doing a page at all or should I really look at moving our page over to a group.If that's you, then don't worry, I've got you. Today I'm going to walk you through what a Facebook page is, what a Facebook group is, the main differences, and then what the benefits are of both of those things, so that at the end of this podcast you can decide whether you think you need a Facebook group or a Facebook page or both. A primer on Facebook Pages Let's start by quickly explaining what a Facebook page is. This is probably the thing you're most familiar with. As most businesses either have or expected to have a Facebook page, this is a public facing open page that anybody can view. If people want to engage with a page, they tend to like or follow it.It tends to be the page owner just post out content. There's less of a discussion on a Facebook page as there might be in a Facebook group. That isn't to say that we don't have discussion on a Facebook page. It just means that the post tend to be pushed out rather than an open discussion within the page. Also, if someone other than the page owner was to post a comment or a picture or whatever to the page, then it doesn't show up in the timeline like it would on a group. Another thing to note is that your Facebook page is ranked with Google search.If someone was to put your business name into Google, then you might appear in the search from your Facebook page rather than just your websites. Insight on Facebook Groups Let's have a look at what a Facebook group is. Now not all businesses have a Facebook group. In fact, probably lots of them don't have one. A group tends to be more of a community discussion. It's where people who have a common interest or a theme in something come together to discuss it. It's much more open in communication. When someone posts to the group, it appears in the timeline so that everybody else can comment on it as well. Your groups can either be open, closed or secret.Often people put together groups to support maybe a product you might ha

KEY TAKEAWAYS COVERED IN THE PODCAST"Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content."Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure!The effort each user must put forth needs to be worth the prize they will receive.Put your followers first. Give them what they want, not what you want to give away.You MUST have terms and conditions with your competitions. It isn’t worth the risk not to have them.Market your competition to your email list, post it on your other social media accounts and advertise in all other outlets to maximize your exposure.After you choose a winner, consider offering a discount for your products or services to those who were not chosen. Have the individuals that are interested send you a private message for the code!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how many followers you have or the size of your social media presence, competitions will benefit you! You can leverage your current social media presence by running a competition that increases views and engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat competitions to run and which ones to leave alone - 02:42Things to think about when running competitions on social media - 06:53How to maximize your social media competitions - 12:02Transcript below Hello, and a really warm welcome. Thank you so much for joining me on episode 12 of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. I hope you are well and have had a great day so far. Although if you're like me, you might listen to your podcast first thing in the morning. That's when I tend to listen to my podcasts or my audiobooks. When I'm getting ready, it sits in my bathroom with me, and the hour it takes me to put my makeup on and sort myself out is the time that I listen to them. You may have just woken up, and if you have, good morning.As usual, I am really excited about today's episode and the subject of it, because I think that today's episode is something that every business can benefit from, and they can use. No matter what you sell, whether it's a product or a service, how big your business is or how many followers you might have, I think today's subject will apply to everyone.On today's episode, we're going to be looking at how you can use competitions on social media to grow your audience and to increase engagement. I love competitions on social media. They go together so, so well, and as I've said, no matter what size your business is, what product or service your business sells, or how many followers you might have on social media, I know that if you do a competition tomorrow, it's not only going to help to improve your social media, but also your business.In the agency we run, we have had lots of experience of competitions and done lots of different ones for lots of different types of clients. That's why I am so confident that you can see great results, regardless of your business. Today I'm going to be talking you through some key areas that are going to make your competition successful. Firstly, I'm going to be sharing with you some ideas around what type of competitions you can do, what competitions work well on what platforms, and what competitions you absolutely shouldn't do because they're against terms and conditions.Then we're going to have a look at some of the key points that you need to consider if you're going to be running a competition.And how you can maximise that competition, make sure that you get the biggest and the best results. And these results can include things like brand awareness, gain followers, increasing in engagement, the potential for huge reach, and ultimately some sales. So let's get started. What competitions to run and which ones to leave alone The first thing we're going to look at is the types of competitions that you can actually do. One of the first things you need to think about is which platform do you want to run your competition on, because not every platform is going to be suitable for every competition, and some competitions work better on some platforms than others. I'm going to run through some of my favourites, some of the ones that I like to do.Now one of the most simplest competitions that you have probably seen a million times over is a like and share competition, and most often you will see these on Facebook. Now the first thing I need to kick off and say is that like and share competitions are against Facebook's terms and conditions, and it drives me crazy. Every time I see one, I am tempted just for a millisecond, to contact them and go you know you're not meant to be doing these. But for lots of various reasons, I don't.Anyway, it's not the like bit that is against their terms and conditions. It's the share

KEY TAKEAWAYS COVERED IN THE PODCASTGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data.The deadline for GDPR compliance is May 25th , 2018.Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list.You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp.Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it.Use systems such as Drip and Leadpages to set up a seamless email campaign and process for each option. This means the yes or no answer that your subscriber will give you through email in response to staying on your list.The emails you send should explain the value of being a subscriber. What makes your newsletter or communication great for your subscribers? You will want to remind them of that.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are the customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is the GDPR? – 02:31How to use email systems for your email campaigns – 06:24Why you shouldn’t worry about losing email subscribers – 09:34Transcript below Hello and really warm welcome to episode 11 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. Thank you so much for downloading this week's episode, I know I say it a lot but I really truly mean it. I have this website that I use to go on and look at what downloads I'm getting, and I get so excited every week when I go in and see how many people are listening.Also on my vision board which is to the right of me in my office, I have a goal for how many people I want to listen to the podcast. Every single month I write down how many downloads we've had. I am really excited to think that you're out there listening and I really, really do appreciate it.Obviously, if there is anybody that you know that you think might benefit from the podcast, then I would love it if you would share it with them. Of course, being a big social media person, I would also really appreciate it if you wanted to share it on social media as well. Anyway, that's enough of my please, let's get on with today's podcast.Today I've decided to talk about something that I didn't think I would talk about because if I'm honest, I was being a bit of a scaredy-cat. I'm going to talk GDPR. This subject is a really big subject at the moment because it's just about to come upon us. I decided that I wasn't going to do a podcast about it because of the fact that it's a fairly heavy going subject, it's a subject that unless you're a solicitor you probably shouldn't give advice on.I'm going to start this podcast with a caveat that I am not advising you what to do, I am merely giving you my take on it and the kind of things that I'm going to do to help me with GDPR. Like I said, this isn't a podcast where I'm saying, "Do this, do that", I'm just merely being really open about how I'm going to be managing GDPR going forward, and some of the tools and techniques and strategies that I might be using.The main area that I'm going to talk about is the re-qualification area. What is the GDPR? Let me go back a little bit and first of all just mention what GDPR is if you haven't heard of it. Basically, it's some legislation brought in by the European Union for businesses, and this legislation lays out how you should collect and hold data from people. If you are collecting data for marketing reasons, IE, you're going to email them, then this law basically now has an impact on how you collect them and how you store it.One of the main parts of the legislation is that by May 25th, the data that you currently hold in your business has to be compliant, which means you have to be able to prove that the people on that list, on your email list have agreed for you to send them the emails that you are wanting to send them. This means that lots of businesses are now going through a re-qualification phase where they are emailing out their entire list to ask them if they still want to stay on their list and receive future marketing communication from them.You may have already had a few of these emails sent to yourself where they're asking you if want to still receive their emails and asking you to re opt-in or confirm that you wanted to be opted-in in the first place. This is the area that I wanted to focus on. I just want to let you know how I'm going to manage this and how I'm going to use some of the smart systems I use in order to help me manage this process.The first thing you need to do is you're going to need to send an email to that list. Now, you should be using some

KEY TAKEAWAYS COVERED IN THE PODCASTAll copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something.You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy.Use emotion in your copy that makes it easier for customers to connect with you on a deeper level.Your copy should address your customer’s fear right off the bat. Address all the reasons they won’t engage or feel afraid to. Use your copy to let them know why they don’t have to feel this way.Give your audience the opportunity to respond to you. Have a conversation with your audience to gain actionable insight for new copy in the future.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your audience is comprised of real human beings and your copy should be written for them. Your customer shouldbe the focus. You will want to explain why you are the solution to their problem and convey that using their words and compelling emotion.HIGHLIGHTS YOU SIMPLY CAN'T MISSAll copy is sales copy. Here’s why. – 03:29#1: Researching your audience – 04:54#2: Focusing on features vs benefits – 07:05#3: Using emotion works in copy – 09:02#4: Addressing your customer’s fears – 10:45#5: Hearing and responding to customer feedback – 12:00Transcript below Hello, and a very warm welcome to episode number 10 of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I am so glad to have you here for what is my 10th episode, which is great. 10 weeks of doing the podcast. And if you listened to last week's episode, you'll know that I said it's really hard work. So I'm really pleased I've managed to bring you these 10 episodes consistent.If you didn't get chance to listen to last week's episode, so number nine, then please go back and do so. It was a really good episode to record. I really enjoyed it. A little bit different to my standard format, where I'm normally giving you X amount of tips or certain things to do. I just talked generally around what makes successful entrepreneurs, and some of the things that I think makes a successful entrepreneur. And one of those things was talking about consistency, and maintaining something when you start doing it. So go back and take a listen, because like I said, I was really pleased with that one, and I thought we covered some really good things.The one thing that I should still mention at this point though, is I've still not got around to batching, much to the frustration of the team, who are eagerly waiting every time I record a podcast, to type up show notes, do transcripts, get it ready on the website, upload it to iTunes. So like I said, the idea was that I would batch content. Now, I'm going to do an episode in this, but basically it's where you sit down, and instead of recording one podcast like I'm doing now, that I'll record two or three, obviously not simultaneously.But the idea is basically you block out a whole section of time, and you do several of those things, either a podcast or a blog, creating social media content in a big block. Because there is a science behind how our brain works. Basically, if our brain is focusing on one type of task, it's easier to do that task two or three times over, than it is doing that task, coming away, and then going to do a different task. Your brain has to work at a different gear, if you like. So we definitely want to do batching, and I keep promising my team I'm going to do it, and I will soon, hopefully.The other thing I should mention about the podcast, is that I record it really early in the morning, because it obviously won't surprise you that you need quiet. You need there to be as little background noise as possible. I live in a house with me, my husband, a dog, my eight-year-old daughter, my two stepchildren who are teenagers, and this house is anything but quiet. So I tend to get up super early. It's currently 5:30 in the morning, and I am recording a podcast, which I think may make a difference to my voice, because I probably sound a little bit sleepy, so I apologise.I think that's enough of me wittering on. Let's get on with today's content. In today's podcast, we are going to be looking at the five things that you should be thinking about when you're trying to write compelling copy. Now, initially in this title, I had the word sales copy in there, but I decided to take the word sales out, because I think this is very misleading. All copy is sales copy. Here’s why. In my mind, all the copy that you write is sales copy, whether it's website copy, i.e. what's written on your website about you or your products or services, whether it's social media copy, whether it's even written down for me to speak in a podcast, or something like that. Every copy is sales copy

KEY TAKEAWAYS COVERED IN THE PODCAST All new business owners face the same three challenges involving self-motivation, time management and work-life balance.New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this!New tools, techniques, platforms and systems are releasing all the time. It can be difficult to not get wrapped up in all the “new” that you need to do.Drive, consistency and relentlessness are key to success in THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “If you build it, they will come,” doesn’t apply in the entrepreneurial world. It’s more like this: If you build it and you market your backside off and you give it consistent attention, THEN they might come. Success takes time and effort! Please keep going and keep up the hard work!“I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.” Michael JordanHIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s challenges when starting her own business – 02:21The main challenges new business owners face – 03:15The syndrome all entrepreneurs suffer from, especially in social media – 05:25Entrepreneurial Myth #1: Everyone else is an overnight success – 07:21Characteristics of successful entrepreneurs – 09:12Entrepreneurial Myth #2: That success is easy and will come quickly – 10:23Teresa’s plea to YOU – 15:13LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Amy Porterfield’s podcast, episode 203Transcript below Hello and welcome. And thank you so much for joining me for episode number nine of the social media marketing made simple podcast. I am so thrilled to have you here with me today. Today's episode is going to be a little bit different from the episodes that I've done so far. The episodes I have done to date have tended to be around tools or tips or tricks. And five ways to help you with X, or whatever it is. And today's going to be a little bit different. However, I think this subject that we're going to talk about today is super important for business owners and entrepreneurs and social media people alike. Today we are going to be talking about becoming successful.And what it means and the importance of consistency. Now one of the reasons why I've decided to do this episode this week is because it seems that I've been having these kinds of conversations recently with friends and clients. Also I listened to a recent episode of the podcast by Amy Porterfield. It's episode number 203, How To Get Noticed Online When You Are Just Starting Out. And a lot of the things that Amy said in that podcast was resonating with the conversations that I had had with like I said, friends and clients.And also it's something that I have been thinking about for my own current projects and also the level of success that I am at, at the moment. And the level of success I want to get to. So it felt like I was being led down this path or someone out there, the universe was telling me, Teresa you need to talk about this because like I said, so many things have presented themselves to me, where I thought, this is going to make a great podcast episode. And I think this is something you're going to be able to resonate with. It's going to be something that you have thought about, or you struggle with. And every so often I think we need to remind ourselves of some of the points that we're going to cover today. Teresa’s challenges when starting her own business So let's jump in. I'm going to start by saying, the most obvious thing in the world, running a business is hard. Oh man, is it hard. I remember when I first started out, I probably didn't have the faintest idea what it was like to run a business. I had worked as an employee, I had never had my own business before. And I used to look at business owners thinking, why aren't you more organised? Why are you so scatty? You're running around and doing a million things at once. And I didn't have the faintest idea until I started running my own business, and I realised that your brain is going in a million directions all the time trying to do a million things.So let's just say, the most obvious thing, it is super hard work. And it's hard work for lots of reasons. The main challenges new business owners face Firstly, self motivation, managing to get yourself out of bed every morning and get yourself motivated when there's no one to be responsible to that are going to hold you accountable for not getting out of bed or not starting work on time. Or not finishing that project by that time. Self motivation is super difficult. The next thing, managing your own time. Now trying to juggle this with your home life, especially if you're a mom or you're a dad. I have an eight year old daughter and two step children. And it's super hard trying to build a s

KEY TAKEAWAYS COVERED IN THE PODCASTInstagram is the second largest social media platform, coming in just behind Facebook.InstaStories only last for 24 hours.Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint.Business is all about the human to human (H2H) relationship.Use InstaStories to broaden the topics you share with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Doing business is really all about the human-to- human (H2H) relationship. People are seeking real connections with those they may choose to do business with. Through using Stories in Instagram, you can get people to know, like and trust you.HIGHLIGHTS YOU SIMPLY CAN'T MISSA newbie’s insight into Instagram’s basic features – 01:49How to create an InstaStory – 02:40Why Instagram Stories are so good for business – 04:08The importance behind showing people who you really are – 06:30InstaStories allow you to bring greater variety into your online presence – 10:22What to post about on Instagram – 11:50Take Teresa’s InstaStory challenge! – 13:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFollow Teresa on InstagramJasmine StarTranscript below Hello and a really warm welcome to this week's episode of the Social Media Marketing Made Simple podcast, thank you so much for joining me, I really do appreciate it. I really hope that you are enjoying the content that we're putting together. My main aim is to work with entrepreneurs, business owners and marketers like yourself in order to help you improve your marketing using social media for your business.So this week is a topic that I am super excited about. I love Instagram. Now, if you're not following me on Instagram please head over and find me. Just type Teresa Heath Wareing and I'll be there. I love it and I also think the potential for Instagram is huge. If you don't know, Instagram is the second largest platform that's out there. Facebook being the first. It's also owned by Facebook so all of the cool, amazing features that you have on Facebook in terms of advertising, you also have in Instagram as well.But the bit that I want to talk about today is InstaStories. Instagram Stories. I think that this a great way for you to be able to reach out to a tuck audience and use it for your business. And I want to talk you through I think you can be doing that. But, before I jump in to telling you how I think Instagram Stories is so good for your business, I want to tell you a little bit about what is, in case it's something that you've not seen before, or you don't know about.Let me explain the features. A newbie’s insight into Instagram’s basic features First off, when you go Instagram app you will notice, that if you're looking at your feed that there will be pictures and profiles of people with kind of multicoloured circles around them at the top of your feed. This is where you're going to find other people's Instagram Stories. If you tap that you'll be taken to a full screen image on your phone, and it will be a story that's playing. Now it can be an image or a video or something called a boomerang, but basically it's kind of snippets of little bits of information that that person has decided to put out there.It's important to know that the information their putting in their Instastories will only last for 24 hours and then it disappears. It also won't appear in the grid where your normal Instagram posts are seen. How to create an InstaStory So if you want to an Instastory, you go to your main feed, and you swipe to the right where you will be taken to camera mode, and you're going to be able to record and take photos for Instagram Stories then. Because I don't want to take too much time on this podcast explaining how to do Instastories and also I find visual things so much easier. It's quite hard to explain what I mean on a podcast rather than just showing you in a video. If you go to theresaheathwareing.com/8, look at the show notes, and you will find a link to a video that shows you how to do an Instagram Story. And, don't worry if you're completely brand new to this, no problem, I've got you.So in the Instagram story video I have included things like how to record a video, take photos, how to upload your own photos. Then once you've got a photo, how to add text. The different types of text you can add, the different colours you can choose. How to colour pic a colour that's in the photo, that's super cool. The how to tag other people, put in a gif and also things like how to add locations. So no problem if you're brand new to it, like I said, head over to teresaheathwareing.com/8 and download.Okay, so we have the basics of how to get started, and you're going to head over and get the video, so you know what to do on the actual app. Why Instagram Stories are so good for business But why do I think it's so good for business? Let me start by talking to you about the two buzzwords I have heard over and over and

KEY TAKEAWAYS COVERED IN THE PODCASTNegative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts.Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments.How you respond to negative feedback is not the same way you respond to trolls or spammers. These require different approaches.Negative feedback requires a response. Reply as quickly as possible and attempt to move the conversation offline.There are limited situations in which you should ever hide or delete negative comments or posts. Learn what they are and learn how to handle the rest.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Everyone will encounter negativity online. Remember to never let one person’s awful comments stop you from being the successful person you can be.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe many ways you may encounter negativity online – 01:52The good thing about negative feedback – 02:39Teresa’s own experiences with negativity online – 04:38Tactics for responding to negative feedback – 07:11Tackling trolls and spammers – 10:06Transcript below Hello there, everyone, and thank you so much for joining me on episode number seven of the Social Media Marketing Made Simple Podcast, and I am your host,, Teresa Heath-Wareing. I am so glad you decided to come along today and I hope you are having a brilliant week.I'm really excited about today's episode as I think this is something that most of people are going to be able to relate with that either they have experienced it themselves or they have a fear of it, so, today, I am talking about how to handle negative feedback, and trolls, and spamming online.Like I said, I'm really excited about this. Maybe excited isn't the right word, but I am excited to share this because I think lots of people are going to experience this. Whether they have directly experienced it themselves, whether it's been some online comments about the business that they work in or manage their social media for, or whether you are lucky enough to never have experienced any negative comments on social media or online, but it worries you, and it worries you about putting yourself out there just in case someone does say or do something.This is something that I have dealt with myself and, later on in the episode, I'm going to explain what happened and how it feels from a personal point of view because, actually, it's all well and good me telling you what to do in these scenarios, but when it happens to you, I can tell you, it feels a little bit different, and I'm going to talk you through how you can handle this and manage it going forward. The many ways you may encounter negativity online Before I dive in on how to handle these situations, I think it's important that we talk about the different types of situations there are, because the big difference between receiving negative feedback and someone, say, spamming or trolling you, so let's start with negative feedback.If you are a business or a service and you put yourself online and you're on social media, and someone goes onto any of those social media platforms or forums or onto your website through the comments and decides that they're going to put a comment about your business where they have expressed that they're not very happy with the service that they received. They said something about the product wasn't very good or they didn't like the way a member of the staff treated them or whatever it was. This is negative feedback. This isn't spamming and this isn't trolling. The good thing about negative feedback Negative feedback should actually be seen as a good thing. I know you're going to think, "Teresa, you've lost your mind," but, I promise you, I haven't. If your service or product isn't where it needs to be, then, obviously, you need to know about that. You need people to tell you what is wrong with your product or service so that you can improve it.However, like with most things, there is an exception to the rule. Some people do just like to moan because that's their thing. In most cases, you're going to have constructive feedback from people rather than just people being mean for the sake of being mean, but this is what we mean by negative feedback, someone who's actually used your product or service and wasn't happy with the outcome.Also, in most cases of negative feedback, once they have gone on and said what was wrong and had a response from you, then they tend to then just leave it. They won't be coming back every week to keep repeating the same thing, and this is where it differs from spamming and trolling.Now, what spamming and trolling is is when someone has decided for whatever reason, and the key thing here is not to take it personally, although it's really hard to do, for whatever reason, they've decided that they're going to be targeting you and your profile. These are people who h

KEY TAKEAWAYS COVERED IN THE PODCASTWhen people are on your email list, you can market to them directly.Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers?As important as it is to build an audience on social media, it is vital that you get your followers onto your list.A great lead magnet helps you address your audience’s biggest problems.Content upgrades allow you to pull your podcast listeners and blog post readers in further by providing them with.There are considerations and rules you need to keep in mind when running competitions on Facebook or another social channel.Review your website on an ongoing basis to ensure you are providing clear opportunities for your visitors.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is simply a part of your overarching marketing efforts. It should be integrated into all aspects of your marketing, such as list-building.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy list-building is so important for your business – 01:59How list-building fits within social media marketing – 02:32Strategy #1 for building your email list: Creating a lead magnet – 03:48Strategy #2: Incorporate content upgrades into your podcast or blog posts - 05:19Strategy #3: Optimizing your Facebook page call to action - 07:02Strategy #4: Run a competition on social media for businesses with products – 07:59Strategy #5: Provide ample opportunities for visitors to engage with you on your website – 11:14LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEWooBoxEpisode 2 - How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersTranscript below Hello and welcome. Teresa Heath-Wareing here and thank you for downloading episode number six of the Social Media Marketing Made Simple Podcast, I really do appreciate it. At the moment, I am recording each podcast pretty much week on week, which although I want to get to batching and don't worry I will do a session on that. Although I want to get to batching so that I can do a number of podcasts at the same time.One of the great things about doing it week to week, is that I get to hear your feedback and I get to receive such lovely messages from people who have downloaded the podcast and listened to it. When I say thank you, I honestly truly, truly mean it. I really do appreciate you listening, and if you want to share it with people that you think it might help as well then I would really appreciate that too.Onto episode number six. Today, I wanted to talk to you about list building, and I know you might be sat there thinking, but what has this got to do with social media. Well it's got everything to do with social media, and also the reason I wanted to come in fairly early on episode number six, with something that was a little bit outside social media is because I wanted you to understand that social media is really a part of your marketing and should be seen integrated with all the other aspects of marketing your business.Something like, list building sits really hand-in-hand with social media, and so does so many other things. Although, the podcast is Social Media Marketing Made Simple, I am going to be also talking about marketing your business in general and how that fits in the social media. Why list-building is so important for your business So let's dive in. Why is building an email list important to your business? Well, it always has been from as long as I've worked in marketing which is near in 14 years now. Getting people onto email list has always been really, really important because when people are on your email list you're able to market to them directly. Now we have amazing things like custom audiences with Facebook, you were able to create an audience. I took your e-mail list. How list-building fits within social media marketing It always has been and still is super useful to build your list, but where does this fit in with social media? Well, first off you know I am a huge fan of social media. I love it and I think it can be really effective for many different businesses. However, there is always a word of warning with social media. This platform does not belong to you and your business. Therefore, all your followers that you might have on Twitter or Facebook. If tomorrow something went wrong i.e. you broke a term and condition or they decided that they didn't want to trade on that platform anymore, that actually Twitter said, "Do you know [inaudible 00:03:08] shutting." I don't think they're going to but what if they did?Then suddenly my 13,000 followers on Twitter would disappear overnight and I would have no idea how to get access to those people. As much as it's important to build a following on social media and engage with your audience using social media, it is also just as important and vital that you try and get them off the social media and into your own email list.Today, I have got