Your Dream Business

In today’s episode of the podcast I talk all about money mindset and how important this is as a business owner. I also give you an activity to do that may help your money mindset! KEY TAKEAWAYS COVERED IN THE PODCAST Your money mindset can have a big impact on your business.A scarcity mindset: You are scrambling around to make money, you are worrying about paying bills, you worry there is never enough, you say you can’t afford it, you are jealous of those who have more, you worry about competitors, you are scared of change, you believe there is only so much, you hope others will fail and you don’t set any goals.An abundant mindset: You are grateful for everything, you notice the small things, you cheer others on because you know there is enough to go round, you are willing to take risks, you are generous, you want to learn more, you know there will always be more, you think big and set goals, you share your knowledge, you are inspired by others ahead of you and you believe there is enough for everyone.The activity – make a list of the negative thoughts you have around money, then re-write those negative thoughts into better thoughts. Think about what you would say instead. Write down 3 things that could make you feel abundant. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Keep that abundant mindset – it really will help you and your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why is money mindset important? 03:20Scarcity vs Abundance 04:16Money mindset activity 10:55 Transcript Below Hello and welcome to this week's episode of the podcast. How are you doing? So we are nearly at the end of the summer holidays. In fact, if you're listening to this, as it comes out, we've probably got about a week left. And although I love my daughter and my stepson. I'll be very glad when they're at school and the house is a bit quieter and I can crack on a bit. That will be great. How have you managed? It's-it's hard. Like it's really hard trying to do all the things and not trying to shout at them on a minutely basis. It's really difficult. So like I said, I formally be quite glad that they are back at school and I'm confident that you might feel that way too. Okay. So today we're going to be talking about money. And specifically your thoughts around it. So I have, I guess I didn't really think about money in the way I think about it now. Definitely not. I think, I didn't think it was important when I started my business. I saw it as a very practical thing. You know, I asked for money, people give it me if they have my service and I didn't think much about money mindset. In fact, I didn't even know it was a thing if I'm honest. And over the last few years, five, six years, I've been doing more and more and more work on it. And now I feel like I'm really happy with my mindset around money and actually the difference it's made to me and my business has been quite significant. So even though I am not the world's expert on a money mindset, and actually that's on my list of amazing people to get on is someone who can talk about money. I do want to take you through a session that I did at last, at the last SOAR I did, which was in June. I think. We do one in November as well, which is coming up and in a few weeks time, the cart will open again for the Academy for only like four days. So obviously if you get to join then you get to do the November event. So this is one of the activities we did in the event. The event, isn't like, it's not like an event where I bring speakers and you just sit into some speakers all day. It's a really practical event. I do bring speakers, amazing and different speakers that you don't find everywhere else. And my sessions are all around doing practical stuff. So I did this whole session on money mindset because having done all the work I've done doing all the coaching I do in the Academy. I can really see that sometimes this really holds people back. So I want to just go through this activity with you today, if that's okay. And it's just something that you can think about. If you've got a pen and paper and you wanna write down. Then cool. Great. But it's certainly something that you can think about as we're, as you're listening to this, if you're driving or as I do often listen to stuff, when I'm doing my makeup or whatever you're doing, so you'll be able to do it. So don't panic. So firstly, why, why do we even need to think about this? And I think it's really, really important because actually, like I said, it can have some really big impacts on your business. If you don't have the right mindset around money. It's like, so like the mindset thing, we know how important it is, but just the other week I was having a call with one of my Academy members and they were talking about the fact of, they thought they were all full on rubbish. You know, business wasn't very good. And they obviously weren't very good b

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business. KEY TAKEAWAYS COVERED IN THE PODCAST When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing.When you are pitching to places, you can talk about your social media presence.You CAN do PR as a solopreneur and small business owner.You can either use an agency, or do your own PR.You are helping a journalist out when you get in touch with them and share your tips for their readers.You are going to help the people who read or listen to your piece too.PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you.PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later!PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be.PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow.Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features.Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece.Twitter can be a really good place to connect with and engage with journalists.You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts.You can find journalists by looking online or in magazines – do a bit of research.Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience?Put together a media kit to sum up your highlights to apply for podcasts and digital publications.Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there.The worst thing that can happen is they say no or not reply.Just because they said no once, doesn’t mean it’s a no forever – try again another time.If you keep pitching, you will get featured! Make sure you are tailoring your pitches.Once you start getting featured, you may find other journalists will then reach out to you.Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant.Leverage every feature/opportunity you get – it is a big deal – be proud!! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t need to be really well-known or have a huge following to do PR in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dina 03:54PR and Marketing 05:29Why you should consider PR 11:55Potential barriers 18:04Do you need to build relationships 23:48How to pitch to journalists and stand out 25:32What if they say no? 35:20#JournoRequest 45:08 CHECK DINA OUT Website RESOURCES MENTIONED Free PR & Content Calendar Transcript Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier. You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate just like saying the same things every week and just like, Hey, how you doing? It really drives me crazy anyway, life as a broadcaster. So. We have a really good interview for you on a slightly different subject, which is cool. But before I start talking about that, let me just remind you that if you caught last week's episode about bringing on a team, Jen, who I talked about in her course is available, but it closes this week. I think. So we'll put a link back in on the show notes, obviously, hopefully by the time you click it, it'll still be open, but it does close this week, I think. Okay. So this week I'm interviewing the lovely Dean of Berman and Dina is a PR specialist. So. This is really interesting, cause we don't talk about PR very much and it kind of got me a bit excited in terms of like, actually, what if, what if I could get some PR what if I could get involved? And we had a really good conversation about it, about the stuff that kind of holds us back, why we wouldn't do it, why we get nervous? Why, you know what, if we think we're terrible writers, how do we even go about it? And demon talks us all through that process in ter

In today’s episode of the podcast, I talk about hiring a team for your business. I tell you about my own team, how I get stuff done and manage things and why hiring has been so crucial to my business. KEY TAKEAWAYS COVERED IN THE PODCAST It takes a village to raise a child, and run a business!You may not be able to hire people in your business straight away, it will take time to be able to.If you are working with a part-time VA, be mindful they may not be available every day for you.Before you hire your first member of your team, make sure you have some money in the bank to cover their wages for a couple of months.Every time you hire someone, they will be able to take something off your plate to free up your time.Sometimes you do have to hire people before you can fully afford them – but as soon as they help you, this frees up your time and headspace in order to do more in your business and make money.Having a team that can’t do anything unless you do it, makes you be more productive and holds you accountable.There are people who will be able to certain things better than you can!You do have to let go of some things.There is a hiring process – how you find them, how you communicate, how you set boundaries, what you’re going to pay them, how you onboard them.Systems are so important when it comes to working with a team – you can use something like Trello to organise your processes.Loom is great for recording processes for your team.Hiring people for your team takes time and thought. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to do everything! Hiring people to help you in your business can really help to free up your time and allow your business to grow. HIGHLIGHTS YOU SIMPLY CAN’T MISS My team who help me with my business 02:05Building a team 11:43Tips for building your team 15:22The importance of systems 20:00 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Sofia – Podcast ManagerBen’s Sales Page ServicePhil – Podcast AssistantFREE Front Row CEO training and downloadJen’s podcast episode Transcript Hello and welcome to this week's episode of the podcast. How are you? I'm good. I am batching content as we speak or say, as I speak, I'm speaking right now. I'm literally spending the day doing podcast episodes because we've had a really, really busy few months in the business and I got a bit behind not behind as in it didn't come out on time. As in, I like to batch and be ahead and over these last few weeks, I've really well. Last couple of months, I've literally been doing things as they need to doing so I'm working really hard at the moment to get ahead and get organized, which actually flows really nicely into what I want to talk about today. You know, that saying It takes a village to raise a child. Well, I think that can be true about running a business. And often, especially in a business like mine, where I'm the face of my business. It can often seem like there's just me. There's just me and maybe one or two other people. And I do most of the stuff because it's my business. But I want to give you some reality of running a business. I mean, if you're running a business, you'd know the reality. But as in kind of the reality of how I get stuff done, how I manage things, who I've got on my team and why getting that team was absolutely crucial to having the business I have today and the business I hope for going forward. So I guess let's start by going through who helps me and who I have in my world. Now, most of these people are on a business side, but I also have some people helping me on the home front as well. So at work, right. I don't want you to listen to this and think "How on earth I I'm never gonna be able to afford those people. I can't afford to bring them to these people like sounds great Teresa, but yeah, it's not going to happen." Obviously I didn't start day one of this day one I started with no one. About, I don't know, a year, I think into my business at nine months into my business, I then thought, what is this VA thing all about what is a virtual assistant all about and do I need one? And if so, what do they do? And how can they help? And, and my first ever person that came and worked with me was Katie. Who was a godsend and I'll explain more about Katie in a bit. And then I went from Katie and then I got someone else. And then I got someone else, then get someone else. And then we're at the team we are today. Don't listen to this thinking, this isn't going to be relevant because you haven't got a team or maybe you don't think you can afford a team. And I know, like I know they sort of things like that that really are annoying where they're like, well, you know, you can't afford to get one, but really you can't afford not to get one. And you know, and, and it is true, it is weird, but it's true. Anyway, let me tell you who we've got in the team. So I still have Katie with me. Now Kat

Today’s episode of the podcast is an interview with the lovely Amy McLaren who is the CEO of three passion-led businesses - Lady Strength where she takes women on trips that get them to leave their comfort zone, a charity called Village Impact where they help build schools in Kenya and a luxury Airbnb!  KEY TAKEAWAYS COVERED IN THE PODCAST Take one step at a time and just put one step in front of the other.You can learn so much about yourself when you are put in an uncomfortable situation.It took 3 years for Amy to write and publish her new book.Your legacy and the impact you have on the world starts from the little things we do every day.We can all do more good in the world.Giving back doesn’t have to be a huge gesture – you can start small.Just be kind - in life and business.You may never know how much of an impact a simple act of kindness can have one someone.Living with passion doesn’t have to be expensive and you don’t have to change your whole life.Do more of what makes you happy and brings you joy to fulfil your passion. This could just be small moments of your day, not your whole life.There is no point doing something that makes you unhappy or feel unfilled.We are all here for a purpose and to do something.People never forget how you make them feel.It is important to encourage our children that they can have what they desire, but they have to work for it!Take a moment to check in with your life and ask yourself if you being intentional with your time and what you are doing.If this was it – would you be happy? THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Do more of what makes you happy and brings you joy! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Amy – 05:00Women in business – 18:45Turning passion into purpose – 21:46The myths about living passionately – 29:48Leaving a legacy – 35:04True happiness in your life – 45:05 CHECK AMY OUT: Book – Passion to PurposeWebsite Transcript Below Hello, and welcome to this week's episode of the podcast. How are you doing? So if you are new around here, welcome, it's lovely to have you here. If you've been listening for a while then welcome. You're still very, very welcome to be here. Also, if you've been listening for a while and you feel like sharing this podcast, I would be so very grateful. It's like with everything you have to just keep working at it and working at it and working at it. And even though we are over 200 episodes, we still keep, to keep having to work at followers and get the podcast in front of people. So I would really, really appreciate it. And by all means, tag me in, and then I will share your post to my audience. I would really appreciate that. So anyway, thank you for that. Um, okay. This week we have an interview. And it's a really, really good interview. It's with a lovely lady called Amy McLaren. And you know, when you meet someone or you talk to someone and you think, "Oh my God, you are like so genuine and nice, such a lovely person." Well, that's exactly what I felt when talking to Amy. She was just so nice. We had such a nice chat. It was really, really good. Amy is a mum of two. She's a CEO, adventurer, a tea lover. When I say I love tea for those of you know, I mean, gin. So I don't think she means that, but I think she does like gin as well. A ceiling pusher, first-time author and a people connector, experienced maker ride-or-die friend, Peleton crusher, wife, Airbnb entrepreneur, and Founder of Village Impact and Lady Strength. That's an amazing bio. So basically Amy came on to talk about the fact that she has a new book coming out. The premise around the whole book. So the book's called Passion to Purpose and she's put together this book to talk about how you can take yourself from living with passion and having a life full of passion. And we talked about that a lot. We talked about kind of the the journey she's gone through with the various different businesses that she's got her charity, which, oh my goodness. Like when you hear what she's done with this charity and, and the lives that should have impacted is huge. Her business Lady Strength when she does masterminds and adventure travels and that sort of thing. And then, as I said, this brand new book that's come out, which I've already gotten order and I will link to it in the show notes. Amy has had a really interesting and busy life like this lady has got plenty to do, and yet somehow still manages to achieve amazing things and live a life that she absolutely loves with passion. And I just think it's such an amazing message. I'm really excited to hear for you to hear this episode this week. Because I think we need to remind ourselves that we're not just doing this for, you know, we're not just in this business thing and we're not just like running these homes and families or whatever we're doing for the sake of it. You know, we get one life. We need to enjoy every

In today’s episode of the podcast I talk about the Summer break and how you can manage your time during this time, as well as put a plan together so you can rest a little! KEY TAKEAWAYS COVERED IN THE PODCAST Don’t let the little things get to youBatch your content as much as possibleWhat is the bare minimum you can do right now? What do you HAVE to do? Is there anything you can defer or delegate?Don’t beat yourself up if you can’t achieve something!Book some time offOffer calls with clients on the same days so you are set up and focused on doing thatWe often think we have to be flexible all the time – but if you give people less option they will make it workIs there anything you can move back to free up your time?Think about when you work – we don’t have to just work 9-5! Look at where you can fit a few hours in maybe before the kids are up or when they go to bed.All of this depends on you and your own situation – you have to make it work for you and remove the pressureOffer child swaps with a friend so you get some hours to work without the kidsExplain to your children they are lucky their mum/dad work from home and they don’t have to go anywhere elseYou could also explain to your children that you need to work and would really appreciate a couple of hours undisturbed so you can get something done and then you will have time to spend with themIf you have a team – can they do more?Make sure you have some time for you as well as your family!Don’t be hard on yourself – you are doing an amazing job THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t feel guilty! We run our businesses and have busy, full lives, we can’t put our business on hold or our family on hold. We can only do as much as we can. HIGHLIGHTS YOU SIMPLY CAN’T MISS An exciting event 01:28A plan for the Summer break 04:30Managing your time during the Summer 05:45 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen to episode 200!Friend Zone to Authority Island Event Transcript belowHello and a really warm welcome to this week's episode of the podcast. How are you doing? So last week was episode 200 little bit of a different one with me and my lovely husband. So you've not had chance to go and listen to that then please do go and do that. It's just a bit of a, like, ask me anything, some personal questions, some work questions, some funny questions. So, yeah, that was good fun, I enjoyed it. But like I said, something different for episode 200. Now time to get on with the next hundred episodes. So in this week's episode, it's going to be quite a quick one again, often with solo ones. If you're new to the podcast, when it comes to a solo episode, uh, sometimes it can be a little bit off the cuff and sometimes, you know, they can be really well planned, but more often, a little bit off the cuff. And this week, I want to talk about the fact of some holidays and the summer break and what we're going to do and how we manage. But before we talk about that. I want to tell you about an online event I'm doing. Now I'm very lucky that I get asked to do quite a lot of online events, which is great. And most of the time I'm not very organized enough to let you know on the podcast. But this time I made sure I was. So this event is called Friend Zone to Authority Island where sales and profits await. Now the dates are August the 17th to 19th. And it's basically 32 high achieving experts giving mini masterclasses, showing you how to position your business to standout. Attract the right clients, make money with products that run without you, no matter what state you're in or how long you've been doing it. Can you tell I'm reading this? I'm a nightmare reading on it. Anyway, this online event, like I said, it brings together all those experts. And if you're wondering whether this event is for you and whether you should check it out. If you're tired of working around the clock and not seeing any profit or income, and you're ready to get some step by step blueprints. And I know obviously a new now me, all my stuff is step-by-step. If you're tired of listening to gurus, I give you all the pieces of the puzzle because they need you to do other stuff. Then this is for you. And if you're tired of struggling to get started, attracting your dream clients in your niche and you're searching for that one piece of information, single strategy that will make an impact on your business. And you're ready to hear it. So, uh, it's really, really good for you. If those things are kind of resonating, so you can discover how you can easily stop being seen as a content creator and start being seen as the go-to expert in your niche. And I think like the Authority Island thing is really important because you've got to well, haven't got to be the authority or authority.It's just, you want people to see you that way. I won't be able to work with me who think she knows what she's talking about. So I think that

Today’s episode is a very special one because it is officially my 200th podcast episode! I have my lovely husband Paul joining me for an ‘ask us anything’ style episode with questions from my amazing community. KEY TAKEAWAYS COVERED IN THE PODCAST Diane from Shine Business asked what camera I use and about my home studio set up. I use a Panasonic G7/G85 for my camera, I have two LED lights and a tripod that connects to my desk that keeps everything at the same height. I have an AudioTechnic Mic for my podcast and a road mic for interviews and speaking. The camera lens I use is 20mm Lens Panasonic f1.7.Diane also asked what eye makeup I use – I use Naked palettes from Urban Decay and also use some from Younique.Wendy Hill from Hill Start Nutrition asked what is on our travel bucket list – On Paul’s is Yellowstone National Park and mine is Japan. Wendy also asked if any of my family actually know what I do – the answer is, not really!Laura from cruise coaching asked how long it took for me to get consistent clients and income – After the first year or so, I took on a VA to help with consistency which then helped my whole business to be more consistent.Nic from In Craft Corner asked who we would have a conversation with dead or alive who would it be – I said Breneé Brown and Paul said Richard Branson.Nic also asked if I have any tips for someone who wants to become a public speaker – this has a lot to do with your confidence but know your subject inside and out. Be completely yourself! Start small and just start doing it.Jo from The Foodies asked if we had one day’s notice to do a dinner party for lots of important guests, what would we make? – I would make my famous Beef Wellington and Paul would make Sausage, Chips and Beans!Karuna from Soul Enterprise asked what questions to ask a marketer you might want to hire – If they have worked in your industry that could be a good thing but they don’t have to have. I would ask what experience they have and what they do, have a look at their own social media and see what it’s like! How are they educating themselves and keeping up with the latest trends?Kate from Workflow with Kate asked what is the most ridiculous thing you have ever heard someone say? – People who think they know everything and are arrogant – there is always something to learn and learn from!Kate asked Paul what the most useless thing he has ever bought is – some 20cm wide curtains!Kate asked what our best pieces of advice are – Paul said don’t get stressed too much about everything, try and be positive and not keeping thinking about the negatives that could happen. I said what if this Is exactly where you are meant to be right now? There is a reason for everything.Caroline from Hunkington House Kitchen asked about my daily routine and how I plan it with distractions – It is all about your season of life, be realistic and understand your limitations. Try to get up 15 mins before you know your children will be up to have some time for you. Plan what you are going to do every day whilst looking at your diary and don’t beat yourself up!Caroline also asked how I feel giving advice and helping other business owners – It is the best thing ever knowing I can support people with their business and give them ideas to generate sales and improve their business/life. For me, that’s why I do this stuff! I love it so much.Leigh from Soul Resuscitation asked what my dream gig is and who I would most like to interview – The dream place for me to speak used to be Social Media Marketing World which didn’t happen but now it would be to do a TED talk. I would most like to interview Breneé Brown.Simone from Simone Sumers asked if there was a pivotal point in my life that everything changed - It all changed when I was working as a nursery nurse and started babysitting – they were all pretty successful and had the most beautiful houses. It really opened my eyes and made me want more.Paula from Outstand Development asked when I have laughed the hardest in my life – I do laugh a lot but a time that stands out is when I used to have a graphic designer called Matt and we would send each other street talk voice notes.Steph from Stephanie Jane Home Alignments asked what I would say to someone who wants to go against the grain – We have been bought up in a society where we go to school, then college, then university, then get a job and there needs to be other ways. You have to be realistic that you can achieve anything! If you are willing to put the work in, you can totally do anything.Carol from Caiger Art asked if I think there is a time limit to making a business successful – no not at all! It all depends what ‘success’ means for you.Carol also asked do we like the same music? We both like pop and dance music. Paul doesn’t like the old stuff as much!Louise from Louise Sims Web Services asked if I were hosting a dinner party, who would I invite – It would have to be Stephen Fry and Chris Hemsworth!Kim from Kim Ca

Today’s episode of the podcast is an interview with Melanie Moore who is the UK’s leading vision board expert and award winning coach who inspires her clients to tap into their vision. Melanie is on a mission to help millions of people dream bigger, think bigger and act bigger. We talk all about creating your vision, the tools you can use to do this and the law of attraction/action.  KEY TAKEAWAYS COVERED IN THE PODCAST You have to create a vision for what you want.4 pillars – abundance, health, relationships and environment.Your vision is always the destination.Tapping keeps us in alignment, motivates us to take action and you can use it on ANYTHING.We can rewire our conscious brain and clear past traumas with tapping.EFT is a cross between acupuncture without needles and modern day phycology (NLP and CBT techniques).The key to manifestation is to focus on what you want, rather than what you don’t want.You need to start thinking that you are lucky and good things do happen to you.Start by getting clear, then let go and finally look at your vision.You have to start with the end goal in mind then work backwards.The more you focus on something, the more the universe knows you want it! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Life is a beautiful journey – we have good days and bad days, good chapters and not so good chapters. There are sometimes lessons we have to learn. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melanie – 07:013 tools to create your vision – 15:31Manifesting – 24:46The law of action – 34:20 CHECK MELANIE OUT: Tapping into your big vision live – online event! RESOURCES MENTIONED: The gentle birth method book7 habits of highly effective people Transcript Below: 

In today’s episode of the podcast I talk about your season of life, your business life and how this impacts on the work you do and how you can manage it. KEY TAKEAWAYS COVERED IN THE PODCAST You can have a business that you love, makes you money and creates the life you want AND manage your life outside of work.It is okay to have a day off!Track your time – how are you actually spending it?We can make more money but we can’t make more time.Your life will look entirely different to someone else’s – it is about what is working for you and what you want to do.Delegate, delete or defer – can you put it off? Give it to someone else? Or just delete it?When you look at your day as a whole, can you take anything off your day that you really don’t need to be doing?If you are doing a repetitive task over and over again – you don’t need to be doing it! Someone else could be doing it for you.Ask yourself - Does it make the boat go faster? Is it getting you closer to where you want to be?There may be changes you can make in your life that will free up your time and give you more headspace.If you can get someone else to free up your time – you could then do more for your business and move forward. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Everyone has different lives, situations and priorities – we are all doing the best we can, in the circumstances! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a season of life? 02:36How to manage your time and set boundaries 09:15 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Detox Kitchen Transcript Below: 

Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.  KEY TAKEAWAYS COVERED IN THE PODCAST Being a podcast guest is a great way to gain authority and get in front of other people’s audiences.You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster.By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors.Before pitching - Research the podcast and make sure their target audience would be a good match for your business.Listen to the podcast host’s style – can you have a conversation with them?Don’t copy and paste your pitch! Personalise it and make yours stand out!Do a review and screenshot the podcast – talk about something you have listened to and what you could add.Demonstrate why it is a win for the host to have you on their podcast.Be honest – if you have only just found the show, say that!It’s about learning, not selling.Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms.If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks.You can continue to get leads in months after the podcast has been recorded.Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA).You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts?Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them!Review your website and social media – hosts will check it!Your message doesn’t have to be perfect when you first start – be consistent and give it a go.You may not get an ROI immediately. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The only way to gain confidence is to keep doing it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Victoria – 04:43Finding a podcast match – 09:18Why you should consider being a podcast guest – 11:58How to pitch to be a podcast guest – 14:52How to be a good podcast guest – 28:48How to get over the fear – 40:35Why use a podcast agency? – 43:45 CHECK VICTORIA OUT: FREE checklistWork with Victoria Transcript BelowHello and welcome to this week's episode of the podcast. How are you doing? So this week we're talking podcast on the podcast. Um, how many times do you think I'll say podcast today. But before then, I just want to say something that's really funny. I just had to stop because I got stuck as to what I was going to say next. And I went back and I just quick re-listened and it made me think of something. Ever since I got captions on Instagram, I never realized how many times I say, uh, or, um. Have you like, have you done it, put the captions on, talk on camera, put the captions and then read what it says. I always sit there thinking I did not say that. I didn't say, uh, and um that many times. No, I did. I've just never noticed before. Anyway and I know I say 'So' a lot on the podcast. It's like my lead into the next thing. And I'm trying to not say it. Now I've said that I've said it. Oh, it's going to be so hard. Let's crack on with today. Today I've got an interview with the very lovely Victoria Bennion. She is a podcast booking agency where she works with top entrepreneurs, coaches, authors to build their brands and grow their businesses through leveraging podcast interviews. Victoria is a trained journalist is a qualified marketer, experienced social media manager, and she helps authors and businesses reach their goal through effective marketing solutions. She and her team have booked hundreds of podcast interviews, helping clients establish their authority, building their platforms and share their message with the world. She lives in a Dorset in England with her husband, two children, two rabbits, a cat and her parents. Boy, that sounds like a busy house. And in her spare time, she writes for children as a member of the Golden Egg Academy. I don't know what that is. I'm going to Google that as soon as I finish this. Today, we chat about why you should consider being a guest on a podcast. And I really do want you to listen to this. Even if you're sat there thinking I haven't got a podcast, I don't want to be a guest. The authority that you can get by coming on a podcast and being interviewed. And one of the things we talk a

In today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each. KEY TAKEAWAYS COVERED IN THE PODCAST There are so many email systems out there – it can be hard to find one that suits you!Email systems allow you to send a large number of emails to your target customers.You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubscribe’ button.You may need a different email system at different stages of your business.Mailchimp has been around a long time – it hasn’t moved fast enough compared to some of the newer systems.Mailerlite is a great alternative to Mailchimp – it allows you to create landing pages and automations easily. Plans start at $10.Drip starts at $19 per month and is owned by LeadPages.ConvertKit charges extra for automation.ActiveCampaign have a light version that is $9 per month but you don’t get landing pages with this.Flodesk is lovely and has beautiful email templates – get a free 30 day trial without putting your card details in – it is only $38 per month and never goes up.Infusion soft is great but very techy!Kajabi lets you do everything – you can build a website, courses, products etc as well as email marketing, landing pages and automations. Price starts from $149 per month. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you are just starting out MailerLite is perfect – if you want to do a bit more Active Campaign or Convert Kit – if you want to go all in Kajabi is for you! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is an email system? 03:27Low cost email systems 06:02Next level email systems 11:58What email system I use 17:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Follow me along course – Build My List – Starts on the 6th July!Mailer LiteConvert KitActive CampaignDripFlodeskInfusion Soft (Now Keap)Kajabi Transcript BelowHello, and welcome to this week's episode of the podcast. As ever I am your host Teresa Heath-Wareing. How are you doing? I hope you have had a nice weekend if you're listening to this on Monday or next week or Wednesday or just generally having a nice life. So this week, what am I going to tell you about before I get started? Tomorrow on Tuesday, the, I'm gonna check on my diary now, excuse me, a second. Let's go to the day on Tuesday, the 29th of June, which by the way, happens to be my wedding anniversary. I am opening the cart to Build My List. So I want to just briefly tell you about Build My List. And then actually today, this is all about email systems and things. So telling you how you know whether you're on the right one, or if you're picking one, I can tell you which one might be good for you. So Build My List is a follow me along course. It's changed its format slightly. Uh, whereas before I used to teach the lesson live and then do the Q and A straight afterwards, and I used to do it in 10 days, I've tweaked it. When you do things real, you realize. Yeah, that's cool. But actually I think maybe we need to make some tweaks. It's now actually over a three week period rather than 10 days, because it's quite intense. And therefore, I think giving you a bit of breathing space between is great. So every Tuesday and every Thursday for three weeks, you'll get a lesson sent you in the morning. And then in the afternoon you get on a live call with me. I walked through the steps. I help you out. I answer your questions. I'm generally help you get to that step. So that's happening and it starts next. Um, I'm going to say next week. Yeah, it is next week when you're listening to this, uh, the first lesson starts on Tuesday, the 6th of July. So if you want to join me for Build My List, go to teresaheathwareing.com/buildmylist. Like I said, it's a three week course. And then after those three weeks, you'll have your emails built. Hooraay! Amazing. Um, and I go on and on and on all the time, by the way, you should have an email list and I won't bore you again. So go check that out. If you want to join me otherwise, I don't know what I'm opening it again, because I have got to redo my second half of the year planning, which I'll be doing soon. So, okay. Let's talk about today's episode. Today's episode I'm going to talk you through some of the different email systems that are out there because you know what systems are hard, right? It's like when someone says, you know, who's got a scheduler they can use or, you know, what's a good scheduler. There are so many systems out there. And I think it comes down to a lot of preference in terms of what you like and what you don't like. Some things I've started off thinking, I don't know if I'm going to get used to this and then I've really loved it. And I've been glad that I use it. But other things I've tried and I thought, Nope, not for me. So first off thing y

Today’s episode of the podcast is an interview with Shayla Boyd-Gill who is a family, freedom and affluence mentor and creator of Luxe Your Business. She shows women entrepreneurs how to have it all whilst doing what they love. We talk about how you can sell without feeling horrible, your money mindset and how she juggles home-schooling her 6 children whilst running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST  Show up with confidence and as a business from the start.Your business needs to work for you – giving you the freedom to not have to sacrifice your time with your family.Give people the skills so they are not reliant on you – otherwise they will always have to come back.When you sell a high ticket item, you need to bring value to your customer and deliver what you’re promising.You have enough experience to sell your high ticket item.People will pay for what they want.If you don’t have an abundant mindset, you will prevent yourself from asking for what you truly want.What money stories are you carrying? What are your beliefs? Did something happen around money in your life that has changed your money mindset?Higher ticket clients save you time.When your clients have invested more money – they will do the work.You can’t sell when you’re desperate – people will feel that energy. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Until you stop treating yourself as if you are a liability, you will always struggle to charge your worth – remember, you are an asset! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Shayla 05:36Showing up with confidence 11:29Juggling being a mum and a business owner 18:55Creating the schedule you desire 26:05Selling higher ticket items 30:40Money mindset 33:20Working with high ticket clients 38:44 CHECK SHAYLA OUT: WebsiteFacebookInstagramTwitter RESOURCES MENTIONED FREE Email Masterclass Transcript Below Hello and welcome to this week's episode of the podcast. How are things? So this week I've got a great interview for you, but before we jump into that, I just want to remind you again, that I'm going to be doing a live email list-building masterclass. It's going to be about an hour long. There on the 29th of June. And if you head over to teresaheathwareing.com/emailmasterclass, then you can find all the details. But basically we're going to look at how to get your first 100 subscribers and the do's and don'ts of building a list. Some of the pitfalls you should avoid, and some of the ways to help accelerate building your list. So, if you want to join me for that, then please do come along. I would love to see you and you get to pick my brain, ask me questions, which you know is always nice. Okay. This week we got an amazing episode because I interviewed the very lovely Shayla and I'll do her proper intro in a sec. But basically we talked about money and charging and selling. Things that I think most of you listening are probably like, "Ooh, not so much thanks." And I think I know lots of you are female. And I think for women, sometimes that is a very difficult thing to do, to have faith in what you charge. To feel strong about what you charge and to go out there and ask for it. And we often, I see this a lot with my members. They undercharge, they, they think I'm not worth that money or they think I can't possibly charge up money or someone's not going to be, think I'm worth it. And I would say, I think that's more of a feminine thing that we think like that. So this episode is a really good one because not only does she talk about How to sell a high ticket item without being sleazy and horrible. And if you don't have a high ticket item, don't panic because we talk so much more around this. But how you can sell without feeling horrible. She also talks about mindset around pricing and money and getting comfortable with us going out there and saying, "This is what I charge." And then the other thing she talks about, which literally blows my mind is the fact that she's a mum of six. Six children like wow. And she homeschools them. Wow. Running a very successful business. Now, do you know what I've just recorded the episode I did last week. Cause I'm batching. So I record all at the same time. And in that episode, I talk about the fact, if you didn't listen, I want, uh, I want a home manager. I want someone to help me with the house and the food and the everything else, because it's so much work could have just got a daughter who is only here half the time, because she lives between me and her dad. I've got a step son who's 18. So it doesn't really take a whole lot of looking after and two dogs and me and my husband. Like I maybe should that have a word of myself? Do you know what I mean? Like if I can't manage, but yeah, like six children. So, let me find her official bio to review. Okay. So Shayla Boyd-Gill juggles being an entrepreneur with being a wife of 24 years

In today’s episode of the podcast I talk all about making 1% changes to get to your goal and create your dream business. KEY TAKEAWAYS COVERED IN THE PODCAST 1% changes means you continually improve what you do and how you do it that all add up to big changes in your business.Those small changes start to become so inherent that it is not difficult.You need to know where you are going and what your goals are in order to start making 1% changes.Where are you today and where do you want to be?If you don’t have the goal, how can you measure whether you are getting there and if you are going in the right direction?Make your goals specific!What steps and processes you need to have in place to get to your goals?Defer, delegate or deleteWe are not just our businesses, we have everything else in our lives to think about too! The 1% changes can apply to any part of our lives.Challenge – tell me via social media or email what you want to change and we can have a chat!Celebrate those wins, no matter how big or small. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Breaking things down into simple, easy steps will help you to stop feeling overwhelmed and keep moving forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a 1% change? 02:35How to start making 1% changes 09:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE FREE MASTERCLASS – How to get your first 100 email subscribers and the dos and don’ts of growing your email listGet on the academy waitlistMichael Hyatt – SMARTER GoalsDetox Kitchen Transcript BelowHello, and a really warm welcome to this week's episode of the podcast. How are things? We are in full swing of the nice weather here in the UK, which I'm enjoying no end. And if you follow me on Instagram, you'll see that my long-suffering husband, uh, is building me a greenhouse. This is not a sentence I ever thought I would hear myself saying. And in fact, I saw some family at the weekend and they were like, You and a greenhouse. I didn't think gardening would be your thing. No, me neither, but apparently it is. So, uh, he is busy. Uh, I've drawn a greenhouse and he's building it. It's amazing. So keep it on my Instagram if you haven't seen it. Um, also not just from celebrating my, you know, gardening, escapades. I also want to let you know that I have an upcoming masterclass. It's been some time since I've done just a masterclass. But on June 29th, we are holding two live masterclasses all around How to get your first 100 email subscribers and the do's and don'ts of building an email list. So I've seen some amazing things that people do. And I've seen some things that are really not helpful to build your list. So if you want to come along and join me for that, it's going to be good. There are two times like I said, you'll find all the details on the signup page. It's completely free to do, come and check out if you're looking to, to start to build your email list. So head over to teresaheathwareing.com/emailmasterclass all one word. Okay. So, uh, remind you about that. And now let go to today's episode. I'm really struggling to record this today, just so you know, I've already stopped several times because I've messed up or forgot things, or I don't know. It's funny, isn't it? Sometimes you sit down to do these things and it's the easiest thing in the world and the other times your brain goes, oh, "I don't think I want to work that way today." So fingers crossed. I can get through the rest of this without having to stop too many times. So today we're going to be talking about making 1% changes to get to your dream business, to get to your goal. What is a 1% change? Okay. And this is, so why, why have I want to talk about this today. Okay. So I've been inspired to talk about this because we've just done something new in the academy. We are now doing every Monday morning, something called an inspired action and that inspired action. So you know how we do challenges in the academy and the members love them. They get amazing results, but it's like five days of work. It's not like five solid days. It was probably like, I know. 20 minutes a day, if that. Um, but obviously every single day I'm getting them to do something for five days. And sometimes they start off with great intentions and like, yeah, totally need this going to do it. And then the week gets a bit awry and they lose their way. And as we all do things, get in the way we get busy. So decided as well as having the challenges which we do every other month. I've decided to do a Monday-inspired action. And the idea behind the inspired actions is basically, I am reminding them or motivating them or challenging them to do just one tiny thing. And, and it's probably something that they know they should do. It's not difficult. They're not going to have to work out, you know, lots of crazy things. It's just something that we all need reminders for. So for example,

Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it!Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story.If you are going to go live you have to be realistic and accept that things do and may go wrong!Before going live - think about what you are going to talk about and how you are going to talk about that topic.Aim for around 40 minutes for your live stream.Decide how often you will go live and commit to it.You have to get used to the idea that people may not show up.If you are streaming into a platform you use a lot, someone will most likely show up!You can stream in multiple places at one time.Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews.It is a lot easier and more fun when you have guests!Going live is not as much prep work for you if you have less time. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t overthink it, don’t feel bad and just keep pushing forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Christoph 02:25What is journalistic story telling? 03:31How to tell stories for your business 05:52Going Live Book 09:42Things that could go wrong 11:34Getting started with live streaming 19:05What if people don’t show up? 22:47Should you go live in multiple locations? 25:29Solo vs interview 30:15 CHECK CHRISTOPH OUT: WebsiteFacebookInstagram RESOURCES MENTIONED Going Live Book Transcript Below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time. And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist. He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations around how easy is it to be a storyteller and what sort of things you needs to do as well as some of the confidence in livestreaming. So I think this should be a really good one. I am a big fan of telling stories. If you receive my emails, you will know I am. Uh, I like to explain things in a story because I think you understand them better. Anyway, I'm just going to let you dive straight in. I feel like I should intro more, but I think we're good. I'm going to link off to everything in the show notes, if you want it. And otherwise enjoy. I am really excited that today I get to welcome to the podcast the very lovely Christoph Trappe. Christoph how are you doing? Christoph: Doing great. Hey, thanks for having me really appreciate it. Teresa: No problem at all. So Christoph, we always start the conversation about who are you and how you got to do the thing that you're doing today. So if you can enlighten my audience, that would be lovely. An Introduction to Christoph Christoph: So I, uh, I actually started as a journalist, uh, wrote for newspapers back in the day when, when they was mostly printed, we were just making the transition into digital. And then slowly but surely made the move into digital, mostly digital, digital content marketing um, for companies and of course those things continue to evolve. You know, I started as a writer, writing still matters. It's still, it's not dead. Seriously. The written word still matters, but now we have podcasting. Now we have live streaming. Virtual reality will be next. It's already here in some industries. What is journalistic story telling? Christoph: So things always continue to evolve. And you know, I'm very interested in how do we use the new technologies, time into our existing strategy, time into our current implementations and really throw our content to parade. So journalists had hard journalistic storyteller, um, on the company side. Teresa: I like it. So how much o

In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love! KEY TAKEAWAYS COVERED IN THE PODCAST  We have to think about our perfect customer when we are posting on social media.When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time.A pain point is a problem your customer has that your product or service fixes.Understanding who your perfect customer is really helps you to create content that really serves them.People love emotion – post content that gets their emotions.If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS Defining your perfect customer 07:12How to create content for your perfect customer 22:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer – podcast episodeBuild My List CourseDollar Shave ClubMartha Brook Transcript Below Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast. Welcome. I am really grateful that you've decided to listen to this and you know, see what I've got to say, which is lovely. You'll soon realize my style is very natural and you know, I like to call it authentic slash maybe a little bit unprofessional, which is hilarious. Cause I came from corporate worlds or has to be really professional. But now it's like, I just want to be myself in my business. So, you know, so I just come as I am, as it were, you know what I mean? And, and do this episode just chatting as if you and I were sat having a coffee. I would be having uh, probably two shots of whatever. Cause I like strong coffee with some oat milk, but I particularly like the utterly barista edition. I don't know if you can get it anywhere else of UK, in case you're wondering. So I'd be starting with that or we'd be at in the evening. And I would be having a drink gin and tonic, probably one of the most expensive super gins that got there because I seem to naturally have expensive tastes even without trying. And or I'd be with lots of Prosecco or maybe a nice Chardonnay. I love the Chardonnay. The shopping went through really bad patch. Didn't it? When people thought it was like a cheap drink, but I, we've got friends in California, we go to California quite a lot when we're not in lockdown. And, uh, California Chardonnay is just the best. Anyway, I didn't come on here to share with you my drinks, um, that I liked to drink, but yeah, I record it as if we're just chatting. I don't tend to, when I say I don't tend to edit it a whole lot, Phil, the editor he does. But you know, he doesn't take out my ramblings. So yeah. So I just come on here, I chat, I share all things, marketing and small business marketing with you guys. And. I love hearing from you. I think it's so nice when you guys reach out, when you share on social, when you tell me you've listened, tell me what you've got from it. And I get it right. I totally understand, because I listened to a lot of audible. And I listened to podcasts. And often they'll be things I think, oh, I want to remember that. Or I'm going to search that or I'm going to do that. But the problem is you're listening to this while you're doing something else, inevitably. And so then actually physically go to your phone or computer and do a thing based off of podcasts. It's hard, it's hard. And anyway, welcome. Welcome to the podcast. So today, uh, I'm a little bit tired. This is probably not a great first day to come to a podcast with me. I've been doing my bootcamp last week. Which means I was training every single day on screen. And also this week, I'm doing an event for someone else when I'm also on training every single day. And I was talking to someone earlier and I was like, it's pathetic. I'm only on for an hour, hour and a half tops every day. No, because I still have other stuff that I'm doing around that. Like, I've got another talk tomorrow and then I've got coaching calls my 90 day members. And I was like, it just feels pathetic, but you're like, oh yeah, I have to go live for an hour today and talk about things I love. And it doesn't actually, but there's something about that energy. It's a bit exhausting sometimes when you're doing it all the time. And I'm not very good at relaxing

Today’s episode of the podcast is an interview with Joyann Boyce who is the founder of social detail which is a social media agency that helps brands increase their brand awareness through social media. Joyann’s main focus and passion is all about inclusion and she is partnered with the shift to create diverse stock photography. We talk all about inclusion and diversity in your social media with practical ideas you can use for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Inclusive marketing is looking at who you are targeting and the diversity within that.There are so many different communities out there – make a conscious effort to engage and connect with them.You have to put yourself in circles you haven’t been in before.Find your intersectional opposite in your business or sector because you have business to talk about – a reason to engage.Find a way to make inclusion in your routine.You shouldn’t be posting something that doesn’t have alt-text.You can add alt-text in the back of an image on Facebook and Instagram. You can also add alt-text on Twitter if you are on a computer or you can add it underneath as a thread.Write your hashtags in camel case – as add capitals for every word so it is easier to read.When you add Alt-text – add the context of your image and describe the main things in the image.Whatever image you are looking to use – add inclusive words when you search for them.Make sure you are following people that are serving inclusivity and variety.When you are representing yourself – the best thing you can do is be authentic to yourself.We have to come from a place of understanding and appreciating what it is like to feel like you don’t fit in.Inclusive marketing is so important because we are shaping the narrative for people who don’t understand or have exposure to diversity.Conferences need to have experts across the board with diversity, not just on specific panels.We all have privileges and things that oppress us in different ways.We have to put ourselves in situations where we understand what other people are going through and what it’s like.If you’re not being inclusive, you’re missing out on money. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We need to make everyone feel welcome to our businesses – no matter where you come from, what you do, whatever the differences. HIGHLIGHTS YOU SIMPLY CAN’T MISS My Marketing Academy 01:33Introduction to Joyann 09:47Diverse stock images 11:15What is inclusive marketing? 15:16Backlash to diversity 19:58How can we be more inclusive in our marketing? 27:07Why is inclusive marketing so important? 40:19Inclusivity in speaking 43:50Let’s move on 52:26 CHECK JOYANN OUT:WebsiteLinkedIn RESOURCES MENTIONED My academy cart is open for a limited time only!Don’t touch my hair Ted TalkSales force free course Want the full transcript—click here!

In today’s episode of the podcast I talk all about the different levels of content you can offer to your audience and if you could be giving away too much for free! KEY TAKEAWAYS COVERED IN THE PODCASTYou should be showing up on social media but also creating some consistent content such as a YouTube Video, Podcast, Blog or Live Video. This is your opportunity to show people you know what you are talking about.The whole point of putting content out, is to lead to something you sell.The bottom of your triangle is free content – no need to register, sign up, opt in etc – could be podcast, blog, social media.The next layer of the triangle is your gated content – someone has to take a step in order to get – this could be your lead magnets that people have to give their email in order to download.The top layer is your paid content – any services you sell.Be confident and understand what you are offering at each point. There has to be a benefit to your customers at each level.Your free content may help solve a few things but won’t take your customers to where they want to be.Gated content is more helpful and takes them one step further.Paid content gives those transformations and your customers get a lot more of you.Even if you’re not ready to sell yet, you need to have an idea of what your product/service is going to look like so you can then create content to point towards this.You have to give people a good reason to join your email list or Facebook Group.Sometimes, your content doesn’t actually have to be content. You can simply give people a space to connect and have conversations.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give the what and the why for free but not the how! HIGHLIGHTS YOU SIMPLY CAN’T MISS Creating consistent content 01:48Explaining the triangle 10:15How much content is too much content? 13:36Selling your paid product/service 20:41Content ideas 26:14 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Which content is best for you – podcast episodeFacebook Groups – podcast episodeJoin the waitlist for my academyBuild my list course90 day coaching programmeWant the full transcript-click here!

Today’s episode of the podcast is an interview with Krista Miller who runs Summit in a Box. We talk all about online summits including the power of them, how to run a successful one and some things to avoid! KEY TAKEAWAYS COVERED IN THE PODCASTA virtual summit is just like an in-person conference, but it is done online. There is usually different speakers and sessions you can join and learn about different topics.You want to give people who attend a transformation and information to take away.Community is really important – Facebook groups work well for this.Love on your attendees and speakers.Virtual summits are great for launching your course, membership, product or service.Virtual summits can make an impact, no matter what the size of your business.It is not essential to have the huge influencers and names in your virtual summit – there should not be any minimum requirements in terms of email lists and social media following.Think about what you want your attendees to get out of your summit and what topics will be covered.Avoid just asking your besties to speak at your virtual summit.Influencers are not that helpful! They will do the bare minimum. Their audience will not hear a peep about your summit – Don’t stress about getting these big names.Look for people with the same audience as your summit and get specific on who you are helping.Make it as easy as possible for your speakers!If you can’t pay your speakers, give them a good affiliate deal – at least 40%.If you already sell something or have your own website already – you do not need to invest in a really expensive system to do your virtual summit!Adult brains only concentrate for around 17 minutes before they get distracted so aim for 15-20 minute presentations for your summit.Niche down for your summit and choose a topic that will create a transformation for them.When you know exactly who you are talking to and what you are going to help them achieve, it will be all-round easier to promote and get people to sign up.Speakers are the biggest thing for the promotion of your virtual summit.Give your audience a transformation they are going to care about and won’t want to miss the sessions about.The end goal of the thing you should sell should match up with the end goal of your virtual summit.Mention your offer throughout your summit in a natural way and make it clear there will be an offer at the end.Have your super fans as part of your summit.Give yourself 90 days to set up your virtual summit.Follow the process and do the steps! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Get specific with your summit audience and topic – this is more attention-grabbing and will add more value to your audience making them want to be a part of it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Krista 05:36What is a virtual summit? 10:25How to make money by hosting a virtual summit 12:13Getting speakers/guests for your virtual summit 14:26What do you need for a virtual summit? 23:47Marketing your virtual summit 25:47Making your virtual summit stand out 32:01How to sell at virtual summits 39:40How long does it take to organise a virtual summit? 48:08 CHECK KRISTA OUT: Instagram RESOURCES MENTIONED Join me for my FREE bootcampDeadline funnelWant the full transcript-click here!

In today’s episode of the podcast, I give you three things that are key to running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST I’m running a FREE bootcamp – Create Your Dream Business Bootcamp. Running from Monday 17th May to Friday 24th. You can sign up here.A dream business for some people may be a 6 or 7 figure business, for others, it may look like more time freedom, doing what they love or having a business that works for them.Just because you haven’t turned over 6 figures in one year or had a 7 figure launch, does not mean you are not successful.Don’t judge your dream business against someone else’s idea of what a dream business should look like.You have to know what you want from your business and where you want to go.If your mindset isn’t right – you won’t be moving anywhere in business!You can have all the tools and strategies you need to have a successful business but your brain can still hold you back.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Your dream business may look completely different to someone else’s – you can decide what you want and put a strategy in place to get there. HIGHLIGHTS YOU SIMPLY CAN’T MISS My upcoming bootcamp 01:29What is a dream business? 06:09The tools and strategies to have your dream business 10:38Mindset in business 13:49 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join me for my FREE Create Your Dream Business BootcampJoin the waitlist for my academy Transcript below Hello and really warm welcome to this week's episode of the podcast. How are you doing? So in UK, we've had some pretty nice weather and we've been doing some updates to our garden. If you follow me on Instagram, you'll see the garden which is back, and I'm really enjoying it. And also I'm growing plants and loving it as a way to turn off from work, which as you may know, if you've listened to this podcast for a while, I'm not very good at turning off. Cause I love what I do. And therefore it doesn't feel like work when I'm spending lots of time doing it, but obviously it's not healthy to work all the time. So I am working on finding other things and I'm quite likening, quite likening, quite liking the gardening. Anyway, if you're new to the podcast, this isn't something I talk about all the time. So don't need to worry a bit but like hang on that we're talking about marketing and business. I absolutely talk about that. So this week, although you have hit on a slightly strange episode, if you're new, because this week I want to talk to you about something I'm running and it's, and I've chose the subject to sit with what I'm running. So basically the whole thing is going to be talking about this new thing that I'm doing. So I am running a free bootcamp. It's called Create Your Dream Business Bootcamp, and I'm running it from, Oh, I knew this was going to happen. Like I should have this stuff in front of me. I'm running it from the 17th of May to the 24th of May. And as the title would suggest, it's all about how you create your dream business. But that's what I want to talk about a couple of things today. So I want to tell you what it's about and why you should come and join me. One because it's free. And two, because it's going to be brilliant. If you've never done anything like this with me before you are in for a three. If you have you know, the kind of effort I put into this and how much I love it and how much good stuff I give you. And this is going to be like, you've been on a webinar. This is like a webinar on, I dunno, drugs. Is that a phrase? I just made that up, but yeah. Anyway. So basically the bootcamp is aimed at helping you find a dream business. So let's start by. In fact, let me just tell you where to go to sign up for the bootcamp first. And I'll remind you again at the end. So you'd go to teresaheathwareing.com/bootcamp. So it's covering three main key parts and it wasn't until I planned out the bootcamp that I finally realized that actually these three parts of business are some of the most important parts. Like when I look at successful business owners, when I look at my success, when I look at people that I work with and whether they're successful or not. These three things are like key to running a business that is successful. So basically what's going to happen on a bootcamp is you're going to join me for those days. We're not working weekends. It's fine. Don't panic. So Monday you're going to have a workshop and we're going to go through step one. Tuesday, we're going to have a Q and A session. I'll go live in the group and it's a private Facebook group for anybody on the bootcamp. And I will answer your questions. Tuesday, not Tuesday, the Wednesday, the 3rd day, we're going to be doing another workshop session on 0.2. I'm going to go through these points in a second with you. Then on Thursday, you get to come on a coaching call with me and you might be one

Today’s episode of the podcast is an interview with the lovely Andréa Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andréa is also the host of Savvy Social Podcast. We talk all about social media in general – including all the different platforms, what we should focus our energy on and how we can overcome overwhelm. KEY TAKEAWAYS COVERED IN THE PODCASTBe on the platform(s) you enjoy, then it will feel easier.The top two platforms – Instagram and LinkedIn.There is a lot of opportunity on Instagram and part of the culture is to engage with others on it.LinkedIn is great for B2B for connecting with your target audience and it’s less used so there is no expectation of creating as much content.Twitter works well for activism, powerful messages, and conversation-based brands.If you produce a lot of video content, YouTube is a good platform to be on.TikTok is great for people to discover your video content and you can repurpose your content.Clubhouse is good for dynamic conversations but it can be a bit hit or miss.Don’t look at the new social media platforms until you are established on the main platforms.Facebook can be hard to use if you don’t have a paid ad budget.Facebook groups can be really good for interacting with others.You can have a presence without having to interact too much on some of the platforms.You do not have to be on every platform – just pick your favourite!We can’t focus our engagement on every platform – there is not enough time in the day!Content creator – your job is to create content and that is how you make your money.Business owner – your job is not to create content but you have to promote yourself on social media via content.Focus on the quality of the content you are producing as opposed to the frequency.Pick a time limit each week to create content for your chosen platform(s) and commit to it – see how much content you can create in that time.We can only do as much as we can at certain points in our business – we can’t compare what we do on social media to other experts.When you first start your business, it is HARD to be consistent on social media.Put on your blinders and focus on where you are right now – only improve yourself.We are all on our own timeline.The amount you can do depends on where you are in your business, team size, and income.Overwhelm comes from a lack of clarity around how social media actually helps our business.We don’t actually know the difference that being on social media is going to make to our business!Always make sure you are engaging intentionally – assign yourself tasks.Engagement idea – go to someone in your niche who is more established, go to their latest post and see who is liking and commenting on that post for you to then engage with.Reels are great for potential discoverability – Instagram are pushing them out a lot more.Reels are not as user-friendly as TikTok.The Instagram algorithm reduces the reach if you upload a video straight from TikTok but if it is a great video, it will still do well.The TikTok algorithm is one of the best as it learns your preferences, likes and what you want to see, then serves you that content! The potential for discoverability is a lot higher as you are shown content from people you don’t necessarily follow.Video is a really powerful way to connect with people on social media.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We can’t be active and engage on every single platform, every single day. We have to do what is realistic for us and where our business is right now. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Andréa 05:37Social media platforms today 11:15New social media platforms 13:40Is Facebook effective anymore? 15:10Can we use the same content on each platform? 17:28How often should I post? 23:20Social media at different stages of your business 28:20How to avoid overwhelm with social media content 32:20Engaging on social media 35:58TikTok & Reels 43:07What should we be doing on social media right now? 53:40 CHECK ANDREA OUT: Social Media Unwind PodcastPodcastWebsiteInstagram 

In today’s episode of the podcast we talk about starting and growing your dream business. We cover what your dream business looks like and how it doesn’t have to look like anybody else’s! KEY TAKEAWAYS COVERED IN THE PODCAST ·     In the early days, you don’t necessarily know where your business is going or have specific goals because you’re working it all out!·     It also takes a little while to figure out what you like doing and what you don’t like doing!·     Sometimes in our business owner journey, we look at other people and their businesses and think we should be doing the same – everyone’s journey is completely different and in those early days you just have to make it through and earn some money!·     You will come across people who doubt what you are doing and don’t believe in you and your business - you have to surround yourself with the right people who get you and understand.·     When people don’t know what it’s like to have your own business, they find it hard to understand.·     Business ownership is a journey and we all might be on different stages at different times.·     Identify where you are on your journey and be realistic with what you are managing and achieving.·     Once you have been in your business for a good amount of time, you can then start to review different areas and look at moving forward to grow your business.·     You have the choice to be whoever you want to be and go anywhere with your business you want to go.·     If you don’t like certain areas of your business, you do not have to do it! Your work has to align with your values.·     Your goals have to also be in line with your values so you can have a business you actually want!·     The type of business you want completely comes down to you – it doesn’t have to look like anyone else’s.·     Understanding what you want, what your goals are and what your dream for your business is, is so much more important than focusing on metrics such as “6 figure launches” etc.·     Be motivated and not distracted by others in business. Do not compare!·     Just because someone else says you can make more money a different way but you enjoy it, don’t be swayed.·     We all have different things that drive us and we have to align our businesses with them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are doing the absolute best you can right now in your own business journey.  HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     The early days of business ownership 03:21·     Surrounding yourself with the right people 09:54·     Growing your dream business 13:08·     Aligning your business with your values 14:50·     What business do you actually want? 21:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE NEW FREEBIE - My 5 key steps to successfully marketing your small businessWant the full transcript-click here!

Today’s episode of the podcast is an interview with Dr Nadia Brown who is a sales strategist, consultant, trainer and the founder of The Doyenne Agency. Dr Nadia works with business owners, companies and corporations to multi revenue and awaken the consistent closer in your sales team. In this episode we talk all about how to get over the fear of selling and how to close those sales! KEY TAKEAWAYS COVERED IN THE PODCAST Think of selling as coming from a place of service – make sure what you are selling is right for that person (e.g. right product, time, price etc).Give people time and space to think about it.A lot of buyers are sceptical and may have been burned before – be understanding towards this.Walk them through the process at their pace, not yours.Qualify your leads – give your leads an application to fill out prior to your call.Ask what they want to accomplish and what their goals are.They need to understand what a difference you are going to make to them.Meet their objectives first, before you tell them everything you can offer.Objection handling can be on a call or on a sales page – this is when you talk about overcoming objections but this can be a little bit negative/overwhelming.Instead - Clarifying questions – people will always have questions and we can address them.It’s ok for people to say no if you are not the right fit for them – we have to help our customers to be comfortable with this.Have a level of confidence that shows you are detached from the outcome and gives them the space they need.We can’t control when people buy or if they buy – our job is to show up to guide them to that decision and nurture the relationship.It may take years to close a sale!If it’s a good fit, they will come back when they are ready.Make sure your copy tells the story and add videos so people can really get a feel for you.Email – add videos of you to allow people to get that connection with you.If you don’t sell – ask questions to your audience to understand. Review who your audience is and if the product is right for them.If you don’t have a large enough audience to sell a low ticket item – you will have cash flow problems. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are coming from a place of service – your product/service has to be a good fit for your customer. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Nadia 07:32Tips for selling 15:47Objection handing 27:30Closing the sale 29:50Selling low ticket items 36:14Understanding why you didn’t sell 39:10Value ladders 42:15 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Bomb Bomb Check Nadia out: InstagramWebsite Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? We're in April which means we're getting closer to spring. I can't wait better one day in the UK. I think it was like. Last weekend where it was so lovely and it was so nice to be sat in the garden. And if you find me on Instagram, there was a little sneak peek that may be garden and watches coming back. If you don't follow them on Instagram, you're thinking, what on earth is this woman talking about? So basically last summer I had my garden landscaped and changed and everything. And I followed it along on Instagram. And I have to say, I never got such a reaction. Like this is what's really funny about things like social media is we spend hours creating this perfect content. And then I literally go onto Instagram stories and go, "Hey, I'm doing my garden. Want to see?" And people were like, they loved it. So we, um, ever a tweaker. I am changing some things this summer and I've decided that a couple of the areas we designed it and worked very well and we're going to change them up and that sort of thing. Anyway, um, I haven't come on to history of gardening. Although I am getting into it, I have to say like, I've even planted some seeds. My dad's planting some tomato plants for me and we're going to give them a go. And I'm denotes of Herb's. Cause I cook a lot with herbs and I spend a fortune, you know, if I can grow them great. So I'm obviously getting really old. Uh, that's my concern now I love gardening and indoor plants and things like that. But anyway, let's get on with today's episode. So today we are talking about selling. And this is so perfect for this week because this, I don't know whether you've noticed, you may not have noticed, but basically I've changed up how I'm doing my social media. And I will tell you about this because I've got a whole series of things I want to talk about in terms of actual social media and what you do at what phase, because sometimes I think you look at someone who's a different level to you and thinks well or a different timeframe, or has more stuff or whatever. And you think "They do it like this? I should do it like this." It's like me looking at Gary V thinking "I should be on every platform every day." Love

In today’s episode of the podcast we are talking all about the online business space and how to move your business from a one-to-one model to one-to-many model.KEY TAKEAWAYS COVERED IN THE PODCAST A one-to-one business model is where you sell you and your team’s time for money.There is only so much you can get your team members to do – there will always be a limit.When you have a one-to-one business model, the only way you can increase your income is by increasing your prices.You only have a set amount of hours in your day.You need to think about why you chose to start your business – was it to earn lots of money or was it to have more time freedom?If you want to have time freedom – you may not want to work 24/7 to be able to earn that amount of money.A one-to-many business model is about doing what you do, but to more people for a lesser amount.What you charge one-to-one has to be your premium, then your one-to-many option is usually more cost effective for people.A one-to-many business model could be that you offer a workshop, a course, a membership, a coaching programme – there are so many options!One-to-many businesses are not ‘get rich quick’ options.You can earn more money from a one-to-many model because it is scalable.It is not easy to grow your one-to-many membership.If you are not well known for your ‘thing’ or have an existing audience, you are going to find it difficult to have a successful launch.There are lots of courses and memberships out there that will claim to teach you how to be “Insta-famous” but the reality is, just because it has worked for them and their business does not mean it will work for everyone.You have to build a business that suits you and your life.Anyone can have an online business but it takes work and it is not easy.Don’t get frustrated by the numbers – it is not all about the amount of money you make and the amount of people who buy.Just because people enjoy your content doesn’t necessarily mean they will buy.A normal launch gets between 7-10% conversion.Once you have launched, it is important to review and do it again. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You do not have to have a six-figure launch to be successful. Success should be defined by the love you have for what you do and the impact you get to make on others. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a one-to-one business and a one-to-many business? 02:56Myths about one-to-many businesses 11:50Measuring success 30:46 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to get started building your listJoin my academy waitlist!My 90 day program Transcript below Hello and welcome to this week's solo episode of the podcast. It feels like a long time since I've done a solo episode, because normally I batch and I haven't been batching as well as I would like at the moment. So I'm recording this fairly close to when it's going out, trying to get a wee bit ahead for my team. Because bless them they are very tolerant of me when I fall behind. But anyway, trying to get back ahead now. And now we are not doing small business superstar podcast anymore. We can hopefully get back ahead. Cause you know, me, I do like to batch content and batch activities in general. Because there's a science proof of this. And one day I will actually find the proof and share it, but our brain doesn't like jumping from one activity to the other. So going from like recording a podcast episode to then writing an email to then doing a live, those things are very different activities. So your brain struggles to get or transition quickly, one into the other. I'm multitasking as a method. I've set this for a while. So anyway, batching is good, really, really good and things get done a lot quiker when you do it that way. So if you've not done it, maybe give it a try. Fairly sure I did an episode on batching. Maybe I should do another one. I can't remember. Anyway. So what are we talking about today? Now, today I'm going to be talking about the online business space and moving your business from a one-to-one to a more one to many. Now I've talked about this before. I think this time I'm going to be really honest about some stuff. Might get a little bit ranty. I apologize in advance if I do, because there are some parts of this world and this space that really winds me up. So I apologize if that comes out during this episode, I promise it will be a helpful episode. Because I want to talk about why you maybe want to look at going from a one-to-one to one-to-many. I think lots of you have considered this already. I think lots of you are debating the options of it. Some of you might have already tried. Some of you might have tried and failed and therefore you might be in a position that things, this doesn't work and I want to, you know, help you out with that, that thought. But let's start right at the beginning, okay. So. What do I mean one-to-one and a one-to

This week’s Small Business Superstars is Darcey Clarke who is a hair stylist. A little bit about Darcey’s amazing business… Darcey has been in the hair industry for 5 years now and when the Coronavirus pandemic meant she had to close for months at a time, Darcey used the time to focus on getting her name out there online. What one marketing thing made a difference to their business?  TikTok! Since last Summer, Darcey has been putting videos on TikTok regularly all about hair and the products she recommends. What difference did it make to them and their business?  There has been an amazing response to Darcey’s videos on TikTok and her profile has continued to grow – it currently has 21,000 followers! It also helped build her Instagram profile as people would come over from TikTok. Darcey has also had amazing brand such as GHD, Cloud Nine and Love Hair reach out to work with her! Where you can find Darcey Instagram: @darceymariahairTikTok: @darceymariahair Want the full transcript-click here!

Today’s episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions! KEY TAKEAWAYS COVERED IN THE PODCAST Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website.You can then understand how many people are coming to your website, where they have come from and what content they have clicked on.Google Analytics is built by developers, for developers.Try to check your analytics weekly or just after you have run a specific campaign.The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site.Google Analytics can detect if people have returned to your site or if they are a new user.A visit to your website is called a session – Google Analytics can tell you how many sessions per user.Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc.It is important to track your page views to see how long people are staying on your site and what pages they are viewing.If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky’.Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts.Keep an eye on your average session duration – how long someone is spending on your website.Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile).Over half of all website traffic comes from mobile!Your acquisition report will tell you where your traffic has come from – search engines, other websites, and social media.Tracking where your traffic comes from is so important so you can make sure you are spending your time in the right places to drive more traffic to your website.You can see what people are looking at on your website via your behaviour report.Your website should be organic – you should be re-writing content and trying new things all the time.The only comparison for website traffic should be your own. The metrics you apply to your site are relative to the amount of effort you are driving there.You can have small traffic numbers and make a lot of money – don’t think you have to have hundreds or thousands of visitors to be successful.Landing pages are great for campaigns so you can direct your traffic to them during campaigns to convert customers.You can still track your lead page traffic by connecting any third-party providers to your Google Analytics. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Google Analytics helps us to validate all our marketing activities and track what is working and what is not so we can keep on improving and increasing conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Vicki – 09:00What is Google Analytics? – 26:59Using Google Analytics to find out who is visiting your website – 28:13How to make a website page ‘sticky’ – 33:20Using Google Analytics to find out where your website traffic has come from – 37:00Using Google Analytics to find out what people are looking at on your website – 42:50How many visitors should I be getting to my website? 48:40Should I use landing pages? 51:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Vicki out!Want the full transcript-click here!

This week’s Small Business Superstars are Danielle from Red Beau Party Box and Jenette from Hardy Soft Play. A little bit about Danielle’s amazing business… Red Beau Party Box sells eco-friendly crafts and activities for children. Prior to the pandemic, Danielle had a lot of business for children’s birthday parties. A little bit about Jenette’s amazing business… Hardy Soft Play Hire offers a hire service for bouncy castles, soft play and fun stuff for party events. What one marketing thing made a difference to their businesses? After the pandemic struck in March 2020 and both businesses were hit hard due to no parties being able to take place, the pair decided to contact lots of local businesses and ask them to create a small video about their products. Danielle and Jenette then packaged up the videos to promote these small businesses and their amazing products. They then set up a Christmas virtual fair via a Facebook group where businesses could showcase their products to potential buyers. What difference did it make to them and their businesses?  They had 230 stalls within their Facebook group and nearly 7000 shoppers to shop! All the people in the group wanted small businesses. The majority of the stallholders found their sales had increased since joining the group. Lots of stallholders also collaborated to form new partnerships. Danielle and Jenette are now so much more visible on social media since lockdown which will help them later on with their businesses. Where you can find Danielle Instagram: @redbeauboxFacebook: @redbeaupartyboxWhere you can find Jenette Instagram: @hardysoftplayhireFacebook: @hardysoftplayJoin the Virtual Fair – Virtual Fair – Support a Small Business Transcript below Hello and a very warm welcome to this week's Small Business Superstar Podcast. How are you doing? Uh, you'd think have to all these episodes. I don't know how many Small Business Superstar's podcasts I've done, but you'd think I would find a much easier way of saying it. But anyway, I still stumbling my words every single time. So this week I'm not just bringing you one guest, I'm bringing you two. So please welcome Danielle Barker and Jenette Hardy to the podcast. Hello ladies, how are you doing? Jenette: Hi, Teresa. Danielle: We're doing well. Thank you. Teresa: Good, good. Just so you know, obviously I know people get. Like a little bit freak about different social distance stuff. We are all on zoom. The ladies are in their own, their own homes where they are. So ladies, let's start by introducing what you do separately because you're very similar, but then you came together to do something hands so got two of you on. So Danielle, let's start with you first. Tell my lovely audience who you are and how you got to do the thing you do today. Danielle: So I'm Danielle and I have a business called Red Beau, spelled B-E-A-U, and I make eco-friendly crafts and activities for children. And before COVID, um, it was primarily for children's birthday parties. Um, hence why we found a new Avenue. Jenette: And I'm Jenette, and I'm in a half an hour away from Danielle. I'm also going to Party based business. Called Hardy Soft Play Hire. So predominantly we hire out bounce castle, soft play and all the fun stuff packed in events. So come sort of March last year, 2020. Um, obviously our business went a bit wrong because no events and parties were happening. So yeah, we needed to concentrate on something else. Keep our minds active, keep the money coming in and yeah, just, just to keep us maybe forwards. Teresa: So did you two know each other when you started your subsequent businesses or do you meet through your businesses? Danielle: Yeah, we met through our businesses, although we do have some personal connections that we found out that later. But we've, we happens to go to the same network and events locally. We're both farm-based, um, both rural in the North West of England. So yeah, we, we came together with a lot of similarities. We both got two children, um, and now we have lots of mutual business friends. Teresa: Love it, love it. So you both have these party based businesses, which like you said, literally fell on its backside when COVID hit. What was your first initial. Like how did you first think about it? And what did you think you were going to do about it? Danielle: Well, I have no, no doubt that Jenette find a way to do it. She's very creative, very inventive when it comes to business. Um, so I knew there was, would be a, a thing that she could find to move forward. And, um, Jenette can tell you about this, but at the right, at the beginning, we, Jenette had a great idea that we collaborated on. If you wants to tell them about that Jenette? Jenette: Yeah. So all I have a Facebook, they're all of these funny little videos and all the young farmers and stuff were doin

Today’s episode of the podcast is an interview with Jeremy Enns who is CEO and story teller in chief of Counterweight creative – a podcast production and marketing agency, helping health and wellness experts leverage podcasting to become the go to authorities in their space. We talk all about how to be a guest on someone else’s podcast and podcast sponsorship opportunities! KEY TAKEAWAYS COVERED IN THE PODCAST Want to win an iPad? All you have to do is go and leave me a podcast review on Apple podcasts or where you listen to this podcast. Screenshot your review and post it on your social media tagging me!Podcast guesting is a great way to grow your own audience and get in front of people who are highly aligned with your messaging.You don’t need to have a podcast of your own to guest on someone else’s.When pitching to guests on a podcast, focus on what you can offer that audience and their interests.Before pitching, listen to the podcast and make sure the host has the same vibe as you, they cover the same content and there is an opportunity to share what you are an expert in.Get clear on who you can offer some sort of value to.Before you start pitching, brainstorm 3-5 topics you could talk about for 60 minutes. Make sure you can speak confidently on these topics and answer any questions. Then start researching podcasts you could talk about these topics on.There are over 1 million podcasts out there right now! Limit the scope of your outreach so it doesn’t get overwhelming.Who am I speaking to and what do I want to become known for?Podcast hosts get a lot of pitches, that means you need to find a way to stand out – lead with as much personality as possible.Most podcast hosts want to interact and engage with someone they are going to have fun with!It is hard to track sales/conversions from your podcast – anecdotal data is good. Ask your audience how they found you or survey your audience.A good level of podcast downloads is around 1,000-1,500 per episode.One way to make money through podcasting is sponsorships.There is no right podcast size – it depends on your niche, your personality, and what you talk about.It takes time to grow a podcast – 9-18 months before the snowball really starts to roll – keep going!Podcasting is not just talking to someone or having a conversation, it needs to be engaging and interesting for your audience. It takes time to figure out what your audience wants to listen to and get comfortable.Generally, you should look at sponsorship for your podcast – the sponsor that makes the most sense is for your own business to sponsor your podcast to promote your own stuff!Podcast ads should be fun and have personality – be enthusiastic!If you do bring on a podcast sponsor, make sure it is a brand/company you are enthusiastic about, would genuinely promote, and will benefit your audience.Podcast sponsorships – the narrower your niche, the more you can get.Try to think about add-ons you could offer to podcast sponsors such as newsletter features and social media features – package it all up to be more appealing to them.Think about your podcast as your trust-building system - you still need your exposure system (social media, paid ads, guest podcasting).When you have a podcast, you have to be consistent and keep on showing up. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is no right podcast size – it depends on your niche, your personality, and what you talk about. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Jeremy 10:55Pitching to be on someone else’s podcast 13:40Making an income from podcasting? 25:30Podcast size/success 31:19Should you look at podcast sponsorship? 35:05Client launch success story 51:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jeremy’s FREE 5 day workshop!How to get in front of other people’s audiences podcast5 Steps to get started with podcasting podcast Want the full transcript-click here!

This week’s Small Business Superstars is Joanne Roach who owns The Foodies. A little bit about Joanne’s amazing business… The Foodies encourages children to grow, cook and enjoy eating their fruits and vegetables through stories, games and activities. The Foodies teaches children where their food comes from and how the seasons work. What one marketing thing made a difference to their business?  Taking part in free challenges to get over being such a perfectionist and just start.What difference did it make to them and their business?  Joanne did my free Instagram challenge and it helped to not only get her Instagram started but her following went up in a short amount of time. Joanne has now pledged to take part in more free challenges for other platforms to push her to focus on them. Where you can find Joanne Website: www.thefoodies.orgInstagram: @thefoodiesbooksFacebook: @thefoodiesbooks Want the full transcript-click here!

Today’s episode of the podcast is an interview with Precious Rodgers who is a Pinterest marketing expert, helping established online coaches, services providers, content creators, and podcasters jump-start or enhance their Pinterest marketing strategies to skyrocket their visibility with or without Pinterest ads. We talk all about Pinterest marketing and Pinterest ads. KEY TAKEAWAYS COVERED IN THE PODCAST ·     WIN an iPad! All you have to do is leave me a podcast review, screenshot the review and upload to your favourite social media platform! For TWO bonus entries, talk about my podcast and why you love it on social media and make sure to tag me.·     Pinterest is a top eternal platform – it is a great place for people to find you.·     As a business owner, you want your content to be found because more eyes on your content means you can grow.·     Pinterest is a search engine, not a social media platform – people are there searching for your solutions to their problems.·     Pinterest is at the top of the funnel.·     You don’t have to specifically create content for Pinterest, you can repurpose content for Pinterest – driving traffic to your content from Pinterest.·     Pinterest has social aspects such as comments and likes, but Pinterest does not aim to get to know you, it aims to get to know your content.·     The success of your content has nothing to do with engagement activities, it is about your content.·     Story pins is a new feature on Pinterest that is being rolled out – not about directing people elsewhere, all about the content.·     Pinterest is there to help you find something and then leave the platform.·     If you are using Pinterest for Business, hide your personal boards.·     Try to keep pinning other people’s content to a minimum on your Pinterest business account as this changes your algorithm.·     You can have a personal account and business account that you can switch between easily.·     The life span of a pin is forever! Once something is on Pinterest, it can always be found. Content usually hits peak after around 3.5 months – you will not see an immediate reaction.·     There is nothing you can post on Instagram and Facebook where people will still be finding it a year after.·     When you promote blog posts on Pinterest, do not make them too long where people have to really look for the answers they want. Make sure your opt in pages and sign up pages are set up for cold traffic and quickly answers their pain point.·     Pinterest traffic is very bouncy – users want to immediately know you are answering their problem.·     Pinterest ads are the best way if you do not have patience and accelerate your growth quicker.·     Pinterest ads mean you have to spend money in order to make money.·     Pinterest ads do not optimise as quick as Facebook ads.·     It is a good idea to build your organic strategy at the same time as running Pinterest ads.·     Cost-wise, Precious recommends a $20 a day budget. You need to give Pinterest the money in order for your ads to be put in front of the right people. In the testing stage, you can start lower ($7-$10 per day) but aim to increase this.·     Consideration campaigns - let your Pinterest ads run around 7-10 days to get a good idea before tweaking/testing it.·     Conversion campaigns - give it 10 – 14 days before making any tweaks.·     Pinterest ads allow you to build an audience via a ‘Pinterest tag’ (similar to the FB pixel), your email list, website traffic, retargeting or your product sales list.·     You need to set up your Pinterest tag right away – that way it can track people who go to your website and interact with your content.·     Pinterest ads do not require copy – they use keywords instead. The important thing for your Pinterest ads is the pin image and the keywords on that image.·     Make sure to do your keywords research!·     Get your funnel ready before you start your Pinterest ads – welcome sequence. You have to warm them up and nurture your audience.·     Have a call to action on your pin image – then they know what they are going on to do next.·     Don’t compare Pinterest ads to other platforms such as Facebook - your Facebook sales funnel ma

This week’s Small Business Superstars is Max who is the founder and podcast producer at Max Podcasting and co-host of The Wild Business Growth Podcast. A little bit about Max’s amazing business… Max produces professional-sounding podcasts for entrepreneurs and storytellers. What one marketing thing made a difference to their business?  Starting a podcast! What difference did it make to them and their business?  Every week you are connecting with, starting a relationship with or strengthening a relationship with somebody you admire and your listeners admire. It opens a new door to that person and endless doors to new networks. You never know where a single connection is going to lead to. Where you can find MaxWebsite: www.maxpodcasting.comWild Business Growth Podcast: Spotify Want the full transcript-click here!

In today’s episode of the podcast, I talk about how to get clients for your business. There are lots of different ways you can do this depending on who you are and what business you have, so here are some suggestions you can try. KEY TAKEAWAYS COVERED IN THE PODCAST ·     We can often busy ourselves with stuff that just isn’t moving things forward.·     It is important to prioritise the important bits that help to get more clients and make money.·     Write a list of people you know who may be a good referral for work and a list of people who would be a perfect client for you.·     Let your existing clients or past clients know that you have some space available.·     “Do you know anyone who may need some help with [Your Service], if so please could you introduce us?”·     Getting clients is a number game – you will get a percentage of the people who interact with you to actually buy.·     Referrals are simply your client telling someone they know that you exist.·     Ask your network to share your content and help spread awareness.·     Be proactive – no one is sat waiting for you to do something to share it with their audience, but if you ask them, they would be happy to.·     Pick out some of your ideal clients – approach them and start a conversation.·     Connect with your ideal clients on social media and engage with their content so they can see you exist.·     Email lists are there when we need them – send something that says you have a space and that you are taking on clients.·     People may assume you are too busy, so sometimes we need to be honest and say we are looking for a client.·     Advertise spaces on social media and tell people what you offer.·     Be more obvious and forward.·     Keep an eye on Facebook group T&Cs to make sure you’re not breaking any.·     Join Facebook groups where your ideal customers hang out – interact, offer advice, answer questions.·     Offer a free discovery call or part of your offering that gives people a tiny taste of what you do – show your value and don’t give away too much. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We have to put ourselves out there and be forthcoming when we need more clients. Go out and try some of the suggestions today and see where they take you! HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     Being busy but not moving forward – 03:08·     Client Referrals – 06:16·     Tapping into your network – 09:47·     Reaching out to ideal clients – 11:28·     Emailing your list – 13:17·     Say it on social – 15:11·     Facebook groups – 16:20·     Offering a free call – 17:18 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Book – Will it make the boat go faster? Want the full transcript-click here!

This week’s Small Business Superstar is Vardeep Edwards from The Branding Fox.A little bit about Vardeep’s amazing business…Vardeep designs brand identities for mainly female business owners. Vardeep has been a graphic designer for over 20 years now and has freelanced since 2006. Vardeep now focuses on branding and logo design.What one marketing thing made a difference to their business? Going on video every day for 30 days via Instagram stories! Vardeep spoke about who she is, what she does, her background. She told her audience it was what she was going to do which held her accountable. A little something every day towards her goal really made a different.What difference did it make to them and their business? There was a great reaction and lots of engagement. Vardeep stuck to it for the 30 days and people loved it. It made her audience more personal with her, as if they knew her better. Led to Vardeep speaking in front of other people’s audiences which led to knew conversations and then sales!Where you can find VardeepWebsite: www.thebrandingfox.comInstagram: @thebrandingfoxLinkedIn: Vardeep EdwardsFacebook: @thebrandingfoxWant the full transcript-click here!

Today’s episode of the podcast is an interview with Christina Jandali who is a confidence-boosting, cash creating, business growth strategist who helps course creators build a raving fan base so they can sell through Facebook groups. We talk all about starting and managing Facebook groups, how to grow a Facebook group, and what content to post in your Facebook group. KEY TAKEAWAYS COVERED IN THE PODCAST You can create the culture that is going to happen inside your group – you set the rules.You can choose to allow promotion or not within your group – it is important that the people promoting are also engaged and giving in the group.Once your Facebook group starts to pick up pace in terms of growth, Facebook naturally shows your group to more people and then your group grows even faster with less effort.When you first start a Facebook group, you will have to personally reach out to people to let them know about it and ask them to join.As well as giving value in your group, we also have to remember it is a business tool and we can’t just give out free content constantly.Your Facebook group is like your digital living room – people can come inside, relax and get to know you better.The purpose of a paid Facebook group is to give support to your members to execute the content in your paid programme.The purpose of a free Facebook group is to evoke desire and demand for your paid offer.If we put too much into Facebook groups (eg. How to), it can be overwhelming.Your group should bring people on a buyers journey to move them through to the buying decision.Types of content to put in your free Facebook group:Consider your sales system – your biggest priority is to promote your webinar, video series, challenge etc.Look at your core weekly content that is going to start conversation or demand for your sales system (eg. A live stream).Then we look at content that will start conversations surrounding the weekly content you are doing. Get to know what level your members are at.Start with the end in mind and then work backwards.If you want to build and scale, you have to bring people into a shared experience and a container that is going to move them through your sales system.It’s hard to get know for one thing if your group is all over the place.Asking questions and giving shared experiences creates community and connection.Facebook groups work for 3 different types of people:Those who are in the early stages of getting started – they know who they want to serve but may not know what they want to offer yet.Those making sales here and there but they want to see some consistency.Those doing well with their launches and campaigns and want to enhance the experience they are creating.If you are not going to be consistent in showing up, don’t open a group.It takes time to run a successful Facebook group and you have to value the connections and relationships.The larger your group, the lower your percentage of engaged users will be.There is no optimum size for a Facebook group – it is different for each person.It is important to make sure your members align with who you want to serve.In a paid group, you need to claim ownership and lead your group by being present.You don’t have to do absolutely everything in your free Facebook group, but you need to build the group up enough first with your voice.You can look at your Facebook group insights and see who are your active members.True measure of engagement is people observing, clicking ‘read more’ and watching videos.Make sure your active members are at least 50% compared to your overall amount of members.Facebook groups have changed a lot in recent years. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… It’s not about being number 1 in the world, but it is about being number 1 in your ideal client’s world. HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     An introduction to Christina 05:35·     Promotion in free Facebook groups 12:00·     Starting and growing a free Facebook group 16:20·     What content should you post in your Facebook group? 19:01·     How to create a community within your group 34:00·     Are Facebook groups for everyone? 38:24·     Can Facebook groups be too big? 42:18·     Should you be present in your Facebook group? 44:26·     Engagement in Facebook groups 48:00·     Facebook groups moving forward 51:35 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEChristina’s Free Facebook GroupChristina's websiteFB Group Naming optin (freebie)

This week’s Small Business Superstar is Jenn Boyles from JB Direction Design.A little bit about Jenn’s amazing business…Jenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing.What one marketing thing made a difference to their business? Finding a Niche. Jenn chose to niche during the first UK lockdown. After many years’ experience of being a holiday rental owner herself, Jenn decided to help other owners with her skills.What difference did it make to them and their business? When putting content out there, you can get right into their head as you really know who your audience are. You are not just shouting at the world, you are speaking directly to your target audience.Where you can find JennFacebook Group: Marketing Hub for Holiday RentalsFacebook: @JBDirectionDesignInstagram: @JBDirectionDesignWebsite: www.jbdirectiondesign.comLinkedIn: Jenn BoylesWant the full transcript-click here!

In today’s episode of the podcast, I give you some practical tips you can implement into your business surrounding testimonials. I tell you why they are important, how to get them, how to get good ones, what questions you should ask and so much more!KEY TAKEAWAYS COVERED IN THE PODCAST·     Only 20% of people actually complete online courses they purchase. In my latest Follow Along Build My List course, 80% of the people who took part finished it!·     Testimonials are so important for businesses because they build trust for potential customers.·     Testimonials have evolved – you used to be able to do just put anything on your website and there wasn’t much proof. However, we now need that proof to be stronger that someone real has written it and experienced the product or service.·     There are lots of different types of testimonials:o  Written (includes name and business name) – these are the most basic type and you should always make sure to ask people that you can share them, along with their name and business name.o  Written testimonials with photos are great because it shows it is a real person who has said it.o  Social media testimonials – make sure you include a photo of them and tag them in your post.o  Recommendation on LinkedIn – comes straight from their account so it instantly connects the testimonial to a real person.o  Video testimonials – really important and effective. This can be mutually beneficial as if you share it on your platforms, they are getting exposure to your audience. You could ask them a question in Zoom and then edit the recording so it is just their answers.o  Social Proof – someone saying something about you on their own social media. This is brilliant because they are sharing to the world how wonderful you or your product so their audience is getting to see it too. Social proof is also great because you then have content you can use and share.·     Every time someone shares something about you or your product, screenshot it and pop it in a folder – you can then use them as testimonials.·     Encourage social proof – ask for it, incentivise them with something like a prize draw, share any social proof you get.·     Try to get testimonials that mention each of your products or services.·     You should offer a variety of different types of testimonials.·     If you don’t have any existing testimonials for a new product/course/service, try to use a testimonial you have with similar features or general ones about you and how you are to work with.·     You have to give people a structure to follow when asking for a testimonial to make sure you are getting the right stuff out of it.·     You need to make it as easy as possible for someone giving you a testimonial.·     Things to ask for in your testimonial:o  How did you feel before…o  What inspired you to buy this product/course/service?o  What made us stand out? (Why did they pick you)o  What was the best thing about…o  Why did they love working with you?o  What did they get at the end – the result?o  Why would you recommend to someone else?·     Your task: Think of 3 customers you know loved what you did – ask them for a testimonial.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Most of your customers will be happy to give you testimonials, they just need a nudge in the right direction. Make it easy for them by encouraging them and giving them a structure to follow.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     Why does my business need testimonials? 04:40·     Different types of testimonials 07:05·     How to get great testimonials 25:42LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuild My List Course  - Cart is now open! Closes again on Friday 26th February.My LinkedIn ProfileMy Speaking PageBen BellamyLoomZoomScreenflowWant to get the full transcript-click here!

This week’s Small Business Superstars is Fifi Mason who is a personal brand and a visibility coach.A little bit about Fifi’s amazing business…Fifi helps introvert business owners to figure out who they are in business, their core principles of their brand, their positioning, who they want to work with, finding a niche and what makes them different. As well as getting their personality across and the look and feel of everything they put out, helping them to have confidence to show up.What one marketing thing made a difference to their business? The Quietly Successful Summit. A free virtual summit – 5 days for introvert business owners to grow their personal brand. 25 speakers talked all about various topics such as mindset, visibility, sales and productivity. It took 3 months to plan and set up!What difference did it make to them and their business? The summit quadrupled Fifi’s email list. Fifi connected with a lot of people in her industry who she is now collaborating further with. After the summit, Fifi gained new clients and it has a positive impact on her income.Where you can find FifiLinkedIn: Fifi MasonWebsite: www.fifimason.comNext Summit - Quietly Influential Summit – 15th – 19th March.Want the full transcript-click here!

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers.KEY TAKEAWAYS COVERED IN THE PODCAST·     ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation.·     This gives you the technology to have seamless conversations via messenger with your audience.·     ManyChat also offers chat marketing through email and text.·     ManyChat allows you to set triggers and rules so you don’t bombard your audience.·     ManyChat can be a stand-alone email platform or integrate with your existing one.·     When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand.·     You can take the automated conversation to a human advisor.·     Automation is great for saving you time and help your audience get answers quicker.·     Automation also helps take your audience on a journey and allow them to instantly buy.·     The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of.·     You have to deliver value in order to stand out.·     Everyone offers something, what can you offer?·     Chat marketing is instant – people who want to buy are able to do it right there and then.·     You can also offer content within chat marketing to get more people to see it.·     People have to opt in to receive broadcast marketing messages via chat bots.·     If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things.·     As a solopreneur, you can’t do it all – there is software out there that can help you!·     ManyChat also offers a tool to respond to comments on Facebook for you.·     Think about how you want to communicate with your audience.·     You can still get your personality across via your messenger bot.·     It takes time to figure out and set up your messenger bot but it is so worth it!·     Messenger bots are another way to communicate with your audience to add to your tools.·     Set yourself up for success and outrank your competitors.·     Have the conversation where your target audience is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is ManyChat? 05:22·     Email marketing with ManyChat 12:45·     How bots are used in automation 15:20·     The advantages of automated conversation 18:30·     Chat marketing in today’s social media world 23:51·     Chat marketing performance 31:02·     Your voice, but automated 40:32LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuild My List Course  - Cart opens next week!ManyChat

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer.A little bit about Phil’s amazing business…Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too!What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done.Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started.What difference did it make to them and their business? It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business.Where you can find PhilWebsite: www.kingsvoice.co.uk www.mypodcastassistant.comInstagram: @philipbrettking @podcast_assist 

In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business.KEY TAKEAWAYS COVERED IN THE PODCAST·     Clubhouse is an audio-only app.·     You can follow people on Clubhouse and people can follow you.·     The content you post and consume is all audio and live.·     You have to be invited to Clubhouse by an existing member.·     Clubhouse is currently only available to iPhone users.·     You can link your Instagram to your Clubhouse profile.·     The bio section on Clubhouse is quite long – put your most important information in the first 3 lines.·     The confetti canon emoji means you are new and stays for 7 days.·     Clubhouse consists of lots of rooms with talks happening – a bit like a conference or online event.·     The feed is like a corridor – showing you all the rooms going on at that point.·     Each room has a stage with speakers (microphone emoji) and a moderator (green star emoji). Then you can see all the people who are listening.·     If you are not on stage, you just listen.·     Clubhouse can play whilst you are in other apps.·     To leave the room, click “leave quietly”.·     There is an option to raise your hand when you are in a room which means you can speak and join the stage.·     Clubhouse is a very relaxed way of speaking on stage.·     If you are nervous to speak on screen, Clubhouse is a great way to get started as you don’t have to show your face.·     There are lots of big experts in Clubhouse and you could get an opportunity to speak with them.·     Clubhouse is designed to create conversation and ask questions.·     Clubhouse is a good way to get in front of other people’s audiences and collaborate.·     You cannot save the content on Clubhouse – no replays or editing.·     There is no other way to engage with someone apart from going into rooms.·     You don’t have to be doing everything – spend as much or as little time you can in there, and don’t feel like you have to be on it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Give Clubhouse a try, but don’t feel like you should be spending a huge amount of time on it if you don’t have that time available.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is Clubhouse? 5:00·     How to get started on Clubhouse 6:13·     What can we use Clubhouse for? 11:59·     The quirks of Clubhouse 14:29·     Should I be using Clubhouse? 18:54LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my “Build my List” course

This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse.A little bit about Jennifer’s amazing business…Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live.What one marketing thing made a difference to their business? Facebook groups. Jennifer has used Facebook groups multiple times in her business. Most recently, at the start of lockdown Jennifer set up a networking Facebook group for small businesses. This then turned into regular Zoom calls and since then they have also done some pop up shops and it has become a real hub for businesses.What difference did it make to them and their business? The group now has 4.5k members (3.5k active). From the community that had been built, Jennifer formed a membership and got 50 members in the first month. 99.5% of the founding members are still with them today and it has continued to grow.Where you can find JenniferBook: Isolation JunctionWebsite: www.latteandlive.comFacebook: @latteandliveInstagram: @latteandlive

This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry.KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking is the best way to show authority inside your business – you are the instant expert.Speaking allows you to go from 1:1 conversations to 1 to many.Speaking gives you credibility and you can show off your speaking gigs on your website.You can learn to become a better speaker, but speaking on stage is not meant for everyone.Full-time speakers had to pivot when the pandemic hit when they could no longer speak on stage.Speaking online is not the same as speaking at real-life events – you have to adapt.If you pre-record a talk for an online event – repurpose that content and create a new online course.Now is still a good time to get into speaking – there are plenty of opportunities out there.Keep applying for events – they may switch in-person events to hybrid or online.Even in the current climate, there is a lot of opportunities for us as speakers to market our business.Switch your mindset – frame it as a webinar and present it differently.2021 is the year to get everything together – update your equipment, revamp your topics (make them relevant), update your website.Now is the time to refresh – next year there will be companies with budgets and a lot of people wanting the in-person experience.Right now, you have to be flexible as we don’t know if events will go ahead/be taken online.The turnaround for speakers is also a lot shorter in the current climate – be fast and be ready.You have to make pitching a priority this year.Add photos of you speaking online and your equipment to your speaking page.Showcase you are available for virtual speaking and training.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Make sure you are showing that you can do virtual talks and training, as well as in-person training.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Phylecia – 06:15The importance of speaking for marketing your business – 08:15Is speaking open to everyone? – 09:47Being a speaker during the pandemic – 12:25Speaking online – 16:19Is now a terrible time to think about being a speaker? 26:01Applying for speaking in the current climate – 33:49Updating your speaking page for online – 37:02Clubhouse for speakers 45:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out PhyleciaWant the transcript-click here!

This week’s Small Business Superstars is Jan Park from Blue Florist.A little bit about Jan’s amazing business…Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants.What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown!What difference did it make to them and their business? Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown.Where you can find JanWebsite: http://www.blue-shifnal.co.uk/Facebook: @janparkblueInstagram: @bluefloristTranscript below Hello and a very warm welcome to this Thursday’s episode of the Small Business Superstar. As always I am here with another amazing small business owner and this one is awesome. You’re going to love it. So welcome to the podcast, Jan Park. How are you doing Jan? Jan: Oh, I’m great. Thank you. Teresa: Good. Good. I am so excited to have Jan here. Jan is actually a member of the Academy, but Jan’s story is so good. You’re going to love it and such great results. Honestly, Jan was like my poster girl throughout the whole of the summer. So where, so this is brilliant. I’m so glad that you’re on still got as, but Jan explained to my lovely audience who you are and how you got to do what you’re doing today? Jan: Well goes back quite a long way. Um, so when I was at school, I wanted to study art. I was told art can’t possibly make your living. So go away and be a nurse or go in the army or Teresa: Something more sensible.Jan: Yeah. Typical careers advice. Um, I very fortunately got married when I was 18 and I’m still married to the same person. Um, so that kind of changed my direction a bit. So I had my children and then I had a huge operation that went very wrong and they told my husband I wouldn’t leave. And, um, obviously I did, but that really was a huge wake up call for me. Um, I was 28. I had two little children and I came out of that and I thought, “Cool. That was a bit close.” Um, I’m going to follow my dreams. Teresa: Wow. Jan: So I started my training then having left school at 15 and gone into retail, which I absolutely loved. Um, but I was always making, I was making my own clothes from the age of 11, um, and creating pieces of artwork and people were buying them when I was a kid, you know? Teresa: Amazing! Jan: Um, yeah. So it’s been an arty sort of life, which has taken me in various directions, but ultimately I did a textile, um, design qualification, which took four years. And then I did my art degree. So anything, although I’m now a florist, mainly anything that’s kind of art based or design based or style based, I find relatively easy to achieve good result. Teresa: Yeah. Yeah. Lovely. And how, like, imagine. If you hadn’t have had that operation and it had gone wrong, like, there’s this, there’s this saying that I hear a lot and sometimes I totally am on board it. And sometimes I think, well, it’s not always that clear cut, but it’s, it talks about you are 100% responsible of what happens to you and everything happens for a reason. And if you hadn’t have gone through that though, at the time that was looking scary. You wouldn’t be where you are today, if that hadn’t have happened. So that was a really good thing that that happened. Jan: Also since then, I’ve really taken responsibility for what has happened to me in my working life and my career. Um, so I I’ve made some tough decisions. I’ve turned down some really big money-making opportunities to be able to do the things that I love. Because the money actually doesn’t matter. As long as you’ve got enough to put food on the table, what’s more important is that you, you know, you’re seeing from your heart and you can be happy in yourself. Teresa: Yeah, absolutely. And, and the truth is Jan, you and I are both very similar. The fact that we do do things we love and it’s evident, it’s evident that we can see it. Like, you know, when people see you and hear you talk about what you do. It’s evident that, that isn’t just something you’re doing to earn money. That isn’t just something you’re doing to keep yourself busy. That’s that’s in you. It’s built in you. Jan: Yeah. And believe me, you don’t go into risk to out money, you know, you can make a living, but you’re not going to make mega bucks. Teresa: Yeah. Yeah.Jan: But I just love, I do love retail and I love the combination of art and design and retail and although I’m technically a florist now, um, my art comes into everything that I do. Teresa: Yeah, and it’s still, that’s a very creative thing to do. Isn’t it? Very creative. Yeah. So, Jan, obviously you ha

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important.KEY TAKEAWAYS COVERED IN THE PODCAST·     The first reason you need an email list is to connect with your audience.·     Email marketing is another route to your customers that you don’t want to miss.·     When you email your audience, it feels very personal.·     Email marketing is a two-way connection – your audience can reply to you and connect.·     You do not own your social media followings – so we can’t rely on them.·     Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.·     Email marketing can drive traffic to your website which helps your ranking on google.·     If people are being driven to your website, they are looking at your stuff and finding out more.·     You can encourage your audience to click links via email to take them back to your website.·     Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales.·     When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust.·     There is more chance of your audience seeing your content if they are on your email list, as well as following on social media.·     Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with.·     Tags are a great way to segment your audience which you can’t do on social media.·     People like to know you know a bit about them – more tailored content.·     Different email systems differ in cost and ability.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     Reflecting on my ‘build my list’ course – 01:55·     Connecting with your audience – 06:21·     You can’t rely only on social media – 09:03·     Email can increase your web traffic – 12:03·     Email marketing = more sales – 13:24·     Segmenting your audience – 17:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the build my list course waiting list

This week’s Small Business Superstars is Alice Jennings who is a small business consultant.A little bit about Alice’s amazing business… Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time.What one marketing thing made a difference to their business?  Alice gave all her clients a “panic button” – a 20 minute slot in my diary, whatever the problem is, she will stop what she is doing and fix it.Alice was about to go on holiday and wanted a quick cash injection so packaged up 3 panic buttons for £99 and sent this out to her email list and had a great response! What difference did it make to them and their business?  Extra cash to have gone on holiday with. Not all the panic buttons got used but people seemed to like that they had them. It also opened Alice up to a world of people who may have then used her other services. Where you can find Alice Website: www.alicejennings.co.ukFacebook Group: @SortedsystemsFacebook: @alicejennings.co.uk 

In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and hidden up until now.KEY TAKEAWAYS COVERED IN THE PODCASTI have suffered with anxiety for around 14 years now.When you are a perfectionist, anxiety can be triggered when something happens that is out of your control.Many people may experience mental health problems and you would never know from looking at them or talking to them.If everyone keeps their struggles to themselves, this can lead to isolation and feeling embarrassed/ashamed of this.We have to find a way to keep going but we also have to be able to say “I need some time off” – you can give yourself permission to stop if you need to.Anxiety is very common – it affects us all in different ways.Sometimes when we get angry, it’s an accumulation of everything else that has gone on.Anxiety and anger are really closely related – the feelings we have are similar.Instead of judging yourself when you react to something, turn it on its head and question why you may have reacted like that.If you take medication, attach it to something you do every single day without fail and you won’t miss a day.Self-care is something we can do every day that can really help.Don’t judge yourself and be so hard on yourself.Personal development can be really key in how you feel in yourself.You learn right up until the day you die. There are always so many new things to learn.Mindfulness is doing activities that take you out of your normal headspace – takes your brain from thinking about everything that’s going on.We all show our highlights – very little of us show the bad days.Just because people show up in a certain way, doesn’t mean we have it all sussed.If you haven’t suffered with some sort of mental health, it’s hard to understand why someone can’t just do that thing.People only judge because they can’t understand how difficult it can be.There are always going to be people who have a critical view of things, what is important is that you look after yourself and get the help you need so you can get on with your life.You don’t have to struggle with anxiety for the rest of your life – you can get help.Counselling is looking at the reasons you are anxious in the first place – once you have worked that out, you can move forward in a different way.“This is a process, I will come out of it”.Counselling is the best self-care EVER.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have serious moments and then you will have laughter!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jane – 02:28Opening up about mental health – 04:53Taking time off work due to mental health – 12:03Anxiety – 17:25Medication – 27:40Self-care – 31:44Mindfulness – 35:37We are all in this together – 38:57Judgement – 45:13Getting help – 46:58LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jane’s Membership GroupSay hi to Jane on InstagramJane’s podcastWant the full transcript−click here!

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing. A little bit about Sarah’s amazing business… Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme. What one marketing thing made a difference to their business?  Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted 5 videos with some stories in-between. What difference did it make to them and their business?  The videos attracted a lot of attention from people who could also relate and then people started to ask Sarah to do talks. The videos have really helped Sarah’s audience to get to know her better and realise she is a human just like them too! Where you can find Sarah Website: www.drsarahgoulding.comInstagram: @drsarahgoulding 

Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health. KEY TAKEAWAYS COVERED IN THE PODCAST ·     Everything happens for a reason, you just have to let it go and accept it.·     Acceptance is part of healing.·     If you don’t really feel it, you will never accept it.·     We learn more from storytelling and remember information better.·     Having a clear vision of where you are going and what you are doing, keeps your mind focused on the end goal.·     We need to set our goals and visions to know where we’re going, otherwise we’re just going to flounder.·     The mind is very fragile and we have to work hard to understand it.·     It is so important to normalise conversations surrounding mental health and the way we feel.·     Creating an environment for everyone where people can speak openly and honestly about their feelings and emotions is so important.·     We need to speak about mental illness in the same way we talk about physical illness.·     We all have mental health issues – it is on a sliding Grey scale, sometimes good and sometimes bad.·     Mental health changes on a daily/hourly rate, the same as our physical health.·     We need to get better at the language surrounding mental health.·     You can still hold your own, but tell someone if you are having a bad day and the reasons for that.·     Need help? Text SHOUT to 85258 for immediate support or give Samaritans a call. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t be afraid to speak out about how you are feeling and ask how other people are feeling. Everyone is fighting a battle and the more open and honest we are, the more people we can save. HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     Roger’s journey so far 05:11·     Resilience – getting back up when you get knocked down 12:40·     Being Recognised for an award 29:32·     The stigma of mental health 33:47·     Losing a loved one to suicide 41:05·     Acceptance with mental health 42:39·     Raising awareness for mental health 44:37·     The importance of setting goals 47:42·     Speaking out about mental health 48:52·     Supporting mental health 1:03:08 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Speed of sound, sound of mind bookHeadfit.orgHeads TogetherMindSAMhHelp for HeroesSamaritansCALMRoger’s Facebook Page Want the full transcript? click here!

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions. A little bit about Abbie’s amazing business… Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports. What one marketing thing made a difference to their business?  Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they do every year when people donated to their crowdfunding. This meant they could get the money for the tickets in advance, to be able to fund the show, and if they didn’t meet their target, they could give refunds to everyone who had donated. What difference did it make to them and their business?  Lots and lots of people got involved and they had some really high profile donation such as Matt Willis from Busted and the chairman of Burton Albion. People were buying the rewards and were so excited about it! They hit target and even better, they hit it earlier than they had planned! They managed to turn the show around in two weeks and it was a huge success. Instead of losing their business in 2020, they went out on a high. Where you can find Abbie Website: www.darleydance.co.ukInstagram: @DarleydanceFacebook: @Darleydance Want the full transcript? click here!

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point.Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand.If you are using direct message pods or bots, Instagram are cracking down on this more.When you upload content to Instagram, you own that content but they have the right to use your content as they wish.Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads).Getting in front of other people’s audiences can really help to grow your own audience.Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out?If you are a local business, you could try a flyer drop in your local area.#journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities.Submit features to publications.Ask if you can do a guest blog on a popular website.Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website.What content are you putting out regularly – e.g. blog post, podcast etc.Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much.Google ads are great for finding customers who are in the market to buy.Google ads are more expensive and more difficult but the people being targeted are actually searching for that term.Google My Business – set this up.You could sponsor an event, podcast, sports team.A sponsorship is usually paid whereas a collaboration is usually mutually beneficial.Collaborate with someone who has the same customer profile as you – event, content, virtual event.Ask your existing audience to promote your content on their social media or leave a review.Use a third party system for reviews – more trusted.You can offer affiliate schemes to existing customers who love you the most to expand your audience.Offer a referral scheme to your customers to get new customers.YouTube is a search engine – different to other social media platforms. You can put content out and grow your audience on YouTube.Try to be on one social media platform of some sort but also look at other options too. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t put all your eggs in one basket and focus all your attention on one marketing platform/technique – if something went wrong with your chosen one it could be detrimental to your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why we shouldn’t rely on social media to market our businesses 04:02Getting in front of other people’s audiences 10:47Building your email list 12:05Printed flyers 13:27PR 15:55Content creation and SEO 17:49Branded merchandise 19:02Google Ads 20:43Google My Business 21:40Sponsorships, Collaborations and Competitions 22:02Asking your audience 23:39Business directories 25:12Affiliates and referrals 25:55YouTube for business 27:45 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Last Chance to join me for my follow along email list building course!Getting in front of other people’s audiences podcastHello PrintSolo PressSEO Podcast Transcript below Hello, welcome to the first podcast episode of the year. Happy new year. Okay. People we are in 2021, which means surely life is now going to change immediately overnight, just because we're in a different year. Uh, and therefore we can put the horrors of 2020 behind us. But we can still learn so much from it and make sure that we do the best we can this year and have the best year we can. Cause I'm sure there are many more trials and tribulations coming, but we are tough and resilient and tenacious. That's a great word for a Monday morning, uh, so that we can just keep going and do amazing things. Okay. Today I've got a really good solo episode for you, real practical. I think you're going to love it. And basically we're talking about how can you market your business without yes. You heard me right, without social media. I'm going to tell you why I want to do this episode in a minute, but before I do, I want to remind you one more time, because by the time the next Monday, episode will come out, we would be starting next Monday, Monday, the 11th of January,

This week’s Small Business Superstars is Sally How from How Fine Designs.A little bit about Sally’s amazing business…Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting.What one marketing thing made a difference to their business? Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some scheduled pinning. Pin things your target audience would like and that are in line with your brand. Pinterest loves it when you are pinning consistently.What difference did it make to them and their business? Pins are evergreen and being rediscovered 3 years later. Went from 9,000 followers to over 180,000 monthly views!! Driving traffic to website and creating sales.Where you can find SallyWebsite: www.howfinedesigns.comInstagram: @HowfinedesignsFacebook: @HowfinedesignsPinterest: How Fine DesignsWant the full transcript? click here!

Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer.KEY TAKEAWAYS COVERED IN THE PODCAST3 step content process – building messaging that connects with your audience, build a marketing plan that works, and create content that fits inside the entire customer experience to build a business from the ground up.Every business needs visibility and authority to grow. The only way to grow this is content.Content can be overwhelming and tiring to users as they see so much of it, on every platform they use.The only way to cut through the noise is to develop a clear brand message.You need to have a clear vision of where you want to take your brand.If you don’t have a vision of where you want to take your brand in the future, you don’t know what to talk about or how to invite your customers into that journey.Decide how many people you want to serve, what sort of household name you want your brand to become, how you want to give back, the amount of money you want to make, or the lifestyle you want to be experiencing.The business/brand we build is to serve not only the world but ourselves and families.Start with your vision and work backwards from there.The customers and audience you attract will likely want a similar future or vision for their life as you do.Content means nothing if there is no clear message in place – the words and language you use is so important.The type of content you post is not as important as the message behind the content and how people receive it.The content we choose will be dependant on how we prefer to show up and how our audience prefers to consume content.The ability to scale your business to a whole new level is dependent on your willingness to show up on video and show your face.Video creates that human connection and builds trust with your audience.You generate traffic with attracting your audience and then they can become a lead.Video gives people a visual medium that give them the chance to interact with you.Don’t over-complicate it!People, problem, perspective, plan, pay-off – theme your story into each.Make sure the content you are putting out will be relatable to your audience.Always have in mind your audience and how they will see your content – turn the mirror back on them.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The ability to grow your business and scale it to another level is entirely dependent on your willingness to show up on video or visual format.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Dallin 03:24Content supply’s 3 step process 10:58Story telling through your content 12:40Content for your business 18:15The importance of video 21:10An example of success 32:06Overcoming the fear of telling your story 36:10The 5 p’s formula 37:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseJoin my academy waitlistCheck out Dallin - Content Supply CoWant the full transcript? click here!