Your Dream Business

Today’s episode of the podcast is an interview with Katie Caldwell, where we explore how the world of branding, websites and SEO can hugely increase the confidence and visibility of a small business - and most importantly can attract your ideal clients. Katie founded Geek Boutique in 2015 and has helped over 150 businesses define and perfect their visual and digital presence and helped them to elevate their brand to that all important next level. Her passion is helping smaller businesses who DESERVE agency level design but can't necessarily afford the agency price tag.   KEY TAKEAWAYS COVERED IN THE PODCAST Why branding is so much more than a logo How to know when you need to review your brand SEO tips to help you optimise your blogs   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Free Download: How to write blogs to make your SEO zing Check out Katie's website Connect with Katie on Instagram Check out Tiny Shell Media's Website Get a 30 day free trial with Kajabi Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How lovely to have you join us this week. I hope you're good. So I have another interview. I'm just doing straight up interviews now for a little while, just like to mix things up. Change is as good as a rest. And as I've done 300 and odd episodes, I think mixing up is not a bad thing. So this week I have another amazing, wonderful human on. Now. Most of these amazing interviews I've done happen to be members of my executive club. And now I didn't just bring them on because they're members of the executive club. They all are very good at what they do or otherwise they wouldn't be on. But it also means I know them really well and hopefully it makes fun interviews. So this week I have the amazing Katie Caldwell. She is the founder of Geek Boutique, from 2015. She's helped over 150 businesses define their perfect, visual and digital presence and help them to elevate their brand to the all important next level. Her passion is helping small businesses who deserve agency level design, but can't necessarily afford the agency price tag. And she works with them to develop their strategies, have a crystal clear idea on who they want to attract and how they do it. And she helps them create beautiful brand identities. And when she says beautiful in her bio, I can holy attest to the beautiful of it, they are stunning and I have had Katie do some stuff for me and she is just awesome. So please welcome to the podcast, the very lovely Katie Caldwell. Katie: Hello, I'm very happy to be here. Thank you. Teresa: I am happy to be here. We were just laughing because Katie's in exec club and there was a whole conversation going in. Basically, this is how, this is the level of humor that my exec club have, which is perfect. Someone put in the club, I have a question. And one of the other members replied saying cashew nuts. They're always the answer. And it just. Katie: I agree. I do agree. Teresa: It just went crazy. I mean, you know, we. If people are ever thinking about joining my world, they need to know this is kind of some of the levels you get. But that's how you get through. Exactly. Yeah. If you can't talk about cashew nuts, we're probably not for you. But this is how, like, it needs to be like this sometimes. Cause if we just all just did works up all the time and we're all serious all the time, we would lose our minds. I swear. Yeah. We need to have fun. Katie: That's what I love most about it. It gives you an amazing community to be ridiculous with. And they are funny people. They are funny people. Teresa: We laugh a lot, which is good. Which is good. Katie, I've done your little bio there. I hate, I hate reading them, as you well know. But just tell us a little bit of backstory because you have a fascinating work history. So tell us kind of what you've done and how it got you to what you're doing today. Katie: So, I have had so many different types of jobs over the years. I started as an actor. So, I, after leaving university, I basically ran away to the circus and joined, went to drama school and became an actor for the best part of 10 years. But of course, as a relatively unsuccessful actor, which I was, there was lots of time. Teresa: Some good stuff. Katie: Around the acting jobs. Yeah, yeah, no, no. I, and I loved my time as an actor. It was really, really, really enormous fun. But there's, there's always lots of time around acting jobs where you have to find other work just to be able to pay the rent, pay the mortgage. And you have to be pretty creative about that. So it was during that time that I started to get really into marketing, really into design, which was always a massive passion of mine in a way, and into web design, which actually one of the amazing companies I work for, really supported me as an actor, paid for me to... To learn how to develop websites. And it was when I

Today’s episode of the podcast is an interview with Sara Jones, where we take a deep dive into Google Ads and Google Shopping! Sara is a freelance Google Ads consultant and founder of the Online Retail Academy, where she teaches retailers how to run Google Shopping Ads and supports them in all aspects of growing an online store. Sara has previously built a 6 figure eCommerce business and loves passing on the knowledge she has gained to other business owners, to help them do the same.   KEY TAKEAWAYS COVERED IN THE PODCAST The minimum budget you need to run successful Google Ads The difference between Google and Facebook Ads Marketing strategies for e-commerce businesses If you really enjoyed today's podcast episode, I would really appreciate it if you would go and share it on your social media or share it with someone who has an e-commerce business; and of course go and give Sara a bit of love online!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Sara's Online Retail Academy Connect with Sara Instagram Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Hello, and a really warm welcome back to this week's episode of Your Dream Business Podcast. How are you doing? So as we've been doing recently, we have another interview and I've been interviewing, and I don't know if I've said this actually during every interview, but everyone I'm interviewing at the moment is actually, they're actually members of the club or executive club. And I haven't pick them because they're members of executive club or club. I've picked them because they're really flipping good at what they do and they know their stuff really well because I wouldn't have them on if I didn't think you would get some benefit from it and you wouldn't find it useful. So today I have the lovely Sara. Sara is now this is where I try and read. I hate reading. She's a freelance Google ad consultant and the founder of the online retail Academy. She teaches retailers, how to run Google shopping ads and support. So in all aspects of growing that online store. Sarah has previously built a six figure e commerce company and loves passing on the knowledge that she gained in her business, to other business owners to them to do the same. And after speaking to Sarah many, many, many, many, many times, she often talks about the fact that she made all the mistakes, so no one else has to. So today we are going to be talking all about Google ads and Google shopping and all of that good stuff, which if you're sat there thinking, yeah, this might not be for me. I would just stick around and listen because I found it fascinating and it's just really interesting that whole side of the ad side. So we will crack on Sara, Sara, see I've started off, I called you Sara, I never called you Sara. You're Sara. Like this is, I brief Sarah before the interview and I was like, you know, if we mess up, we'll just carry on. And I'm the one to mess up. So there we go. She can relax. I've messed up. Sara welcome to the podcast. Sara: Thank you, Teresa. Teresa: You could have like just said my name wrong, just to like get me back. But I'm sorry about that. I don't know why I suddenly went into funny mode. You know, I have a sister called Sara, don't you? So, and also we have two. We have a Sarah and a Sarah in the club and both of them spell their name the same. So, and, and for a long while I kept mixing up which one I would say what to anyway, anyway, anyway. So, Sarah, let's start off by you explaining how you got to do what you do today. Sara: Ooh, that's a long story. I'll give you the brief of the story. It was starting my online, my online shop back in 2004, 2005. Where I kind of suddenly thought, Oh, I've built a wonderful website. Now I need to get people to the website and it was the kind of wild west of Google ads back then. So I kind of played with Google ads and did some money work and it sent traffic to my website and I used it on and off for that business for quite a few years. But then kind of fast forward to 2016, I ended up completely switching and closing down the e commerce business and doing the Google ad side of it full time. Cause it kind of. It was lighting me up more than the other, than my other business. So, and I've been doing that ever since. Teresa: What did you do before your e commerce? Were you in any kind of marketing or anything like that? Sara: No, I was a stay at home mom for well, 1991. I think I gave up work to have my first before that I was in accounting. So I'm actually qualified accountant as well for my sins. But yeah, which has stood me in very good stead. I have to say every business owner should learn at least the very basics of bookkeeping and accounting because Yeah. Yeah. But that, you know, nothing, nothing sexy like marketing or anything like that. I had to learn all of that. Teresa: That's really fascinating. What made you decide that you needed more than just putting a website

Today’s episode of the podcast is an interview with Shannon Kleinjans, where we chat all about how to be authentic and show up as yourself through your social media marketing. For over 30 years Shannon has been helping business owners create their specific brand voice, and achieve their marketing goals. She helps businesses to take the fear out of social media marketing, get visible and create meaningful connections with the clients and customers that they want to serve.   KEY TAKEAWAYS COVERED IN THE PODCAST Shannon's experience of leaving her 9-5 job to open her business How to overcome the fears of showing up as yourself in your business How to deal with negative comments and curate your feed   Please do give Shannon a follow, and let us know what you took away from this episode, we would love to see what you thought of it!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Shannon on Facebook, Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and a super warm welcome to this week's episode of the podcast. I'm laughing because I know today's episode is going to be awesome because I have the most beautiful, wonderful guest ever. She is one of my most favorite humans in the whole wide world. And the, the little story is that I met her at social media marketing world. In fact, she is probably the person in my world, in my membership who I have known the longest, even though she's not in the country and she's over in Arizona, but I met her at Social Media Marketing World years ago. And from there, from that connection, we stayed in each other's world and then she joined my membership and all of that sort of good stuff. And she's been in there ever since. So I'm so grateful for. Welcome to the podcast. The very beautiful Shannon. Shannon. How are you doing? Shannon: Hi, Teresa. Thanks so much for having me. I'm. This is a bucket list thing for me for years, actually. And I've never been on a podcast before. So just diving right in. Teresa: Well, that is lovely. And you should have asked, like, I'd have had you years back, Shannon. Shannon: No, I had just. Yeah. I should. That's the thing. Should ask for what you want. Right. But thank you so much for having me. You're also one of my favorite people. I love that. Teresa: I have had, I've known Shannon for years and years and years, and I'm interested to talk about lots of different things with her. Not only what she does as her day job, but also her transition into running her own business and coming up with her brand, which is super unique and awesome. But before we do all that, Shannon, please tell us what you do and how you got to do what you do. Shannon: So hi, I'm Shannon. I have a boutique social media and marketing business where I focus mostly on local, smaller to medium sized service based businesses. And I help them get online because social media is scary when you don't know what you're doing. So I like to try and help take the fear out of social media marketing for them. So I've been in marketing for really for about a million years. I, started in the prehistoric days. Now back like when, my space was all the rage and talking to people. I, I worked in the dental field and would I happen to have the gift of gab with my patients and happen to just Transfer that over and with share all their like answer their dental questions and stuff like that. So, it kind of started there. Yeah, I don't know. I've been just been doing it for a while. I ended up working with an entertainment center locally that I convinced them. Somehow to let me do their social media marketing and be their person. They had an agency, which was great. They were doing their Facebook. And I said, well, let me do the Instagram and show you what I can do. And it took just a couple of months. And then I was running all of the social media for the entertainment center. Teresa: Wow. That's amazing. Big. No. So good. So a few years back, cause Shannon, as she said, she worked for the entertainment center and she did like, you did a bit of this on the side, didn't you? But obviously you had a full time job, so it wasn't easy. Shannon: That's true. That's true. So the funny story, the entertainment center is what sent me into social media marketing world when I met you. So that took a couple of years of convincing, but they were great and very supportive. But yeah. So I was doing this. I mean, I love it. It's obviously you don't keep doing it for decades and not love it. But as I got to know people that, Oh, let me, let me pick your brain. Can I take you out for coffee or happy hour and let me pick your brain. And I love doing that. That was fine. But I was like, Hmm. I don't really have the time for this, but you know, maybe I could help more people if I did it on, you know, as a business. So, so then I, I started it kind of on the side and then after COVID we had, well, during COVID that was, I ended up

Today’s episode of the podcast is an interview with Michelle McCance, where we take a deep dive into why and how you should be using Facebook Ads to grow your business, after you've achieved organic social media success. Michelle is passionate about making advertising accessible to ALL businesses, no matter their budget or tech ability and she is keen to share her knowledge with as many business owners as she can. So tune into this episode and happy advertising!   KEY TAKEAWAYS COVERED IN THE PODCAST What you need to get right before you run Facebook Ads The mindset challenges you need to overcome to run successful Facebook Ads The minimum budget you need to run a Facebook Ad and when you should outsource What you need to think about and include when planning your Facebook Ad   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram at The Small Business Ad Club or Tiny Shell By The Sea Join Michelle's Email List Check out Michelle's Billy Basics Meta Ads Course Find out more about outsourcing your Ads Management to Michelle Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. How are you doing? So as I mentioned last week, we had our first interview back and I have another interview for you this week. And actually I've forgotten how lovely it is to do interviews. And how easy, and I mean that in a nice sense, not in a, I can't be bothered to do podcasts, but like how easy it is to do the interviews because it's just so nice to have a conversation. And today I've brought you another expert and another amazing human. So we are going to be talking to the amazing Michelle McCance, who is a Facebook and Google ads manager on a mission to make advertising accessible to all businesses, no matter what their daily budget is or their tech ability. Now, Michelle has a business called Tiny Shell Media because she is tiny and she lives by the sea. That makes perfect sense. And Shell, Michelle, I mean, it's, she didn't just make this crap up. You know what I mean? This is like some serious thinking. She's spent 15 years working in agencies across the UK and basically knows ads in and out. Since then, she has spent hundreds of thousands of pounds on ads in 17 different countries and has worked with businesses of all shapes and sizes with her done for you service as well as offering training as well on how to do your own Facebook ads. She's super passionate about making advertising accessible to all, no matter, like I said, their budget or their takeability. And she's keen to share her knowledge with as many business owners as possible. So I am super, super glad to have her on the podcast today. Michelle, welcome to the podcast. Michelle: Hello. Hello. Thank you for having me. Teresa: My absolute pleasure. So, I knew straight away that I wanted Michelle on because I have been doing some work with Michelle myself, and she is currently helping me with some ads for myself because I went to the Kajabi conference back in, I think it was June, I think, or roughly around that. And I had this sudden realization, which quite frankly, after nine years in business, I probably should have had it a few years back, but I had this sudden realization that I had taken my business as far as I could take it organically. And the only way that I'm going to take it to that next step is through ads. And all the people that I sat and watched and all the experts that were there, they ran ads. All of them. It wasn't one person who didn't, who had a considerably bigger business than mine. So. I A wanted to speak to Michelle straight away to be like, okay, we need to sort this out and how is it going to work for me? But B wanted to bring you guys or put Michelle in front of you guys so that we can talk about ads. Because if you have a business and you've done really well organically, then brilliant. But actually, is it now time to step into ads? But before we get cracking on that, Michelle, I've given a brief kind of overview of your bio, which I am pretty. Well, I was gonna say I'm pretty impressed that I didn't completely make a hash of it because I did read a bit of it, but tell us kind of like, what made you kind of get to this point here now? Michelle: Yeah. So for me, it's been a bit of a journey really, as everyone, but I started off, as you mentioned, in digital agencies and I was actually originally a project manager. Loved it. Absolutely loved it. But the 80 hour weeks eventually became a bit of a problem. And when I had my little girl, 80 hour weeks were just not conducive with it. And I saw so many parents putting their kids to bed over FaceTime. And I just didn't want to be that person. So, and I also found out around the time my daughter was two, that she was autistic. She got diagnosed around that time and I realized that going

Today’s episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated content has on your SEO The limitations and potential for deception and bias, when using AI generated content   I’d love to hear what learnings or light bulb moments you take away from today's episode – please do come and connect with me over on my social media and let me know. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Suzanne's 'Things You May Not Know About Chat GPT' Blog Join Suzanne's Email List Check out the Dream Business Club Page that Suzanne wrote the copy for Connect with Suzanne on Instagram and LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. But there's a bit of a difference today. After having a, almost a year, I think it was just short of a year off doing interviews, they're back. And I basically got a bit bored of doing episodes on my own and not talking to other people. And also I am limited in the things that I can talk about. Now, obviously I can talk about a ton of stuff because I've been in this business for a long time and I do my own marketing and all that jazz. But there are things that obviously I am not expert in. So although I could probably give you the headline stuff on it. Actually, I need to bring in some experts. So I have started by picking some of my most favorite people who are not only amazing at what they do, but also happen to be awesome people as well. So please welcome to the podcast today, the amazing Sooz Frear. Suze, how are you doing? Sooz: I'm really good. Thank you very much for having me on. Teresa: Oh, my pleasure. I am really excited to have you here now. Sooz has been in my world a little while and what's kind of exciting about her is that her business is fairly new and I've been with her since the beginning, which is quite rare for me. I don't often get to work with people from the very beginning. So tell us a bit Sooz, about what you do and how you got to doing the thing that you do now? Sooz: Okay, so I am a creative copywriter, so I work with predominantly small businesses to help them write their copy to make real connections and build relationships through website copy, through email newsletters, blogs, et cetera. I have been doing this professionally for just coming up to a year now, although it was as you say, like I'd been doing it a little bit on the side before, but yes, a year ago I decided to quit my day job, so to speak, and I took the plunge and yeah, it brought me here because I've always loved writing and so to be able to do that as part of what I do for a living is just a great joy for me so I'm, I'm, I'm really proud of myself for getting here and yeah I'm just so happy that I get to do what I love as a job. Teresa: So I've watched you, Sooz's in executive club, she works with us there. I've watched you go through already some roller coasters of running a business. So talk to me and in case anybody's out there, cause actually surprisingly there are a number of people either in my world directly or perhaps listening to this that have jobs or do a part time job and they're not quite ready to take that step. So talk to me about actually taking that step of going, "I'm going to leave my job and leave my income and I'm going to better myself." Sooz: Yeah. It's, it's a big, big step and I would never be one to recommend it and say everyone should do it because obviously everyone is so different. Everyone's situation is so different. The situation I was in, but the job I'd been doing for a little over 20 years. I had to come to an end for a lot of different reasons. I was working within the European Union and following Brexit, obviously things had changed. Also following COVID and the new normal, my working routine had changed and just, it wasn't going to work going forward. So I knew I had to leave that particular job. So the situation I had was whether I was going to find a new job, a full time position, a part time position working for someone else. Or if this was, I was going to listen to what was actually going on and take the chance to do it myself. And I did go backwards and forwards on this. I know I discussed it with you more than once because there were times when I had the possibility of taking a job. At the end of the day, I think betting on myself is the best thing I could have done. And it's a huge risk. It's a big thing to do. Walking away from that gu

Today’s episode of the podcast is all about what do you do if you are not happy in your business, or if you think you might need to pivot.   KEY TAKEAWAYS COVERED IN THE PODCAST What to do when you feel out of alignment in your business The questions to ask yourself, to move towards a solution Practical ways to explore all the available options If you found this useful, then one of your friends might too - so please go and send it to them or share it on your socials, I would greatly appreciate it. And if you haven't yet given me a five star review on Apple, I would love it if you did!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out the Dream Business Club Find out more about my 1:1 Coaching Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. How are you doing? So. If you are new to the podcast, welcome. I forget to welcome new listeners and this might be the first episode you've ever listened to. So if you are new, welcome. If you have been hanging around with me for some time, then I appreciate you greatly. And I'm so grateful you are giving me your time because I know the world gets busy and our time is so precious. So I do not take it lightly that you are spending your time with me. I appreciate it so much. So today, We're talking about What do you do if you are not happy in your business, if you're falling out of love in business, or if you think you might need to pivot? So we're going to talk about all that, but before we do, I just want to give you an update. So as you will know, for those long term listeners, I used to do interviews and I got to a point where I'd done a ton of interviews and in all honesty, it was getting more work than, than my normal work. So. We were getting a ton of applications every single day, and the time it was taking me and my team to process them, decide, go back to them, book in interviews, do the interviews, and all of that stuff, it was just becoming like a beast, and becoming an unworldly amount of work. So I decided to take a break this year, and pretty much at the beginning of the year, I paused the interviews, and I just did a load of solo episodes. And... I'm ready to go back to interviews, which is very exciting. So, first off, I have got a ton of interviews already recorded that are actually mostly people from my membership, but they also happen to be amazing at what they do, or I absolutely wouldn't have them on, just so you know. I'm not just being kind to people who are in my world. But obviously if they are amazing, then why not get them on the podcast? So that's cool. So we've got people talking about social media. We've got people talking about, Facebook ads, like real proper experts. Who know what they're doing? Google shopping ads. We've got people talking about how to be brave and put yourself out there on social media. We've got people talking about, how to set yourself up on Google and all that good stuff. So lots and lots of good and interesting, conversations coming your way. I want to buy chat GTP, which during it, I changed the name from chat G P T to chat G T P. So you'll just have to excuse me for that, but basically lots of cool interviews coming. So they are coming back next week. I'm super excited about that. It's just really nice to have conversations with people again. And as I've said before, if I am not the expert or if there is someone better than me on a given subject, then it makes sense for me to get them to come on and talk about it, not the fact of, you know, me trying to bundle my way through an episode. So that is going to be fun. But today let's talk about, what do we do if we are not happy in our business? Because one thing I want to get clear first off is you can have bad days in business, but still love what you do. Okay. And there is absolute guarantee that that is going to happen. There are going to be days and there are going to be points in your business where it is so hard and you doubt that you're cut out to do it and you feel unhappy and frustrated and all the other good stuff. But that doesn't mean you're not happy in your business anymore. It just means that you are having a bit of a tough time and struggling. So that's the first thing. That I want to kind of get clear. This isn't about I've had a bad day. Let's change our business. This is a more ongoing thing of, do you know what? I'm just not feeling it anymore. And when we talk about these kind of things, it kind of comes down to alignment. You know in your body and As people in general, especially females, we shouldn't ignore our intuition. We shouldn't ignore what our body tells us. There is a good reason why it's not feeling right. So we need to kind of tap into that. We need to think about that. So. You know, I'm not suggesting you do all the woo things. If you want to, that's great

Today’s episode of the podcast is all about the importance of building an audience for business success. So if you need some actionable insights to help you grow your audience, then this is the episode for you!   KEY TAKEAWAYS COVERED IN THE PODCAST The key to building trust and a loyal following in any industry Practical ways to retain your audience and keep them engaged Strategies to transition followers to an email list   I want every business owner to hear today's episode, because if you do nothing else in your business, this is the one thing that is going to help you be successful. So please share this week's episode with all of your business friends!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript How are you doing? So recently I've been in some quite short and sharp episodes, which I'm doing because sometimes these things don't need me to talk a long time about it. And sometimes you just need a reminder of some of these things. And also I mentioned last week that I've decided to bring back interviews. There was a good reason why I stopped them. And, and I will talk about this maybe when, I bring the interviews back, but I, you know, stop them because it didn't fit with the business anymore. And I've decided to start them again because I've had a little rest and actually now I'm ready to have some conversations with people again. And it just means that I, if I don't interview people, I can't talk about things proficiently about things I don't know. So let's take Facebook ads. I do know Facebook ads, but I am not an expert in it by all means. So if I get a Facebook ads expert on, they can talk about it and you can get a lot more decent content from them. So I've had fun having some episodes on my own, but now I'm ready for guests. So they will be coming soon, but until then, we're going to be doing some short, sharp, quick episodes that you can listen to on the fly. So today. I want every business owner to hear this. Okay. So if you know anybody, if you have any business friends, you need to get them to listen to today's episode, because this is the one thing that if you did nothing else in your business, this is the one thing that is going to help you be successful. And today we are talking about building an audience. Now I know I've done lots of episodes on different audience buildings and why you need them and things like that. But actually I was having a discussion the other day and everything comes down to audience, everything. Now, even if you have a high end service that you don't need many clients for, you still need an audience for that service. If you have an online business, that is the absolute key and audience is crucial and trying to sell something when you don't have an audience is impossible. And I know there are lots of experts out there who give examples and case studies of they only had a list of this size or they only had X amount of following on social media and they sold X amount. That is not the norm. That is not what happens. The people who are the most successful, the people who I have had the most success with, who I've worked with one to one or in the club or in the executive club, they have been able to achieve what they've achieved because they've built their audience, because they've shown up consistently and provided for their audience and therefore they have won. Now, what tends to happen is in business, we sometimes think if we build it, they will come. So, If you get a website, the website gets put up and then you wonder why people aren't giving you inquiries. If you start a social media page, so I started a new social media page a while back because I have a new project coming that you will be able to see and listen to because it's a new podcast that's completely different from my business stuff. And I created a new Instagram page just because I wanted to make sure I'd got the name. And I created it, I put up the logo, which has now changed, FYI, but anyway, I put up a logo, put nothing else up, and I've got no followers, right? And that makes perfect sense. And it's been months now that that's been up. It makes perfect sense that I've got no followers because I've done nothing. I've put no posts up. I've done no interaction. I've done no engagement, but we often think as business owners, if we just put it up, then suddenly people will come to us. So having that audience is the most crucial thing in your business. I would almost argue more important than having a product or service to sell. And I know that might sound crazy, but I would much rather you had an audience and been working that bit out than have all your products and services set out, laid out brilliant, perfect website, perfect sales page, and have not built a single audience. So you really, really need to consider and think about what are you doing every single day to build that audience? I want you to ask

In today’s episode of the podcast I am talking you through how to follow up with proposals and how to avoid being ghosted, and get an answer, so that you can save time and move forward.   KEY TAKEAWAYS COVERED IN THE PODCAST What you need to qualify, before sending the proposal My step by step process for sending out a proposal The importance of setting boundaries and managing expectations   Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Navigating Boundaries as a Business Owner podcast episode Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello, and welcome to this week's episode of the Your Dream Business Podcast. And I am Teresa Heath-Wareing your host. So on this week's episode, in my quest to come up with episode ideas, because after 300, and this is episode 315, after 315 episodes, it's sometimes slightly testing to come up with some new content ideas. I went back to the archive of all of my coaching calls. So I do lots of coaching calls with my members. And obviously the whole point of a coaching call is that they come on, they ask a question. And when I went back, there were some that were way too specific. So, the whole point of working with me is that you asked me one question and inevitably I ask you about four or five back in order to make sure that the answers that I'm giving are the best answers for you and for your business. So I decided to look back and I found a question that is suitable, that kind of works in its own kind of podcast format. Which I do get asked a lot, actually, and it's often from people who have businesses where they send out proposals. So you could be a freelance marketer, a social media person, you could be a consultant, you could be, in fact, I think this is from a nutritionist. Someone who gave it, no, someone who did websites that's who gave the, ask the question. And basically what happens is they send that proposals and they get ghosted. So they kind of asked, what do you do to stop being ghosted or what's the process for proposals? So today, what I'm going to talk you through is how I would follow up with proposals, which I've done in the past when I had an agency, and how you make sure that you're not being ghosted and you get the answer you require. Because at the end of the day, you kind of don't care whether the answer is yes or no, you just need an answer because then you can move on. Obviously, we'd love it to be yes. So the first thing I check with them is I qualify with them before They actually have sent the proposal before they even get to that stage. How much does the customer know? And the reason I qualify this is because if you have had an inquiry from a customer and a customer has come on and had a call with you and they don't know what you cost, And then you suddenly give them the cost and then they ghost you, there's a fair chance that probably they were not expecting the cost that you gave them. And that doesn't necessarily mean it's always too expensive. It could just be actually for that level of work that was not what I was expecting either more or less either way. So in my in my experience, and what I've done is I've always made sure they've got an element of understanding at where I'm pitched from a price point of view. So this could be either on your website, this could be in the initial inquiry. So if you don't have the pricing on your website, and even if you have to do a proposal because it differs, giving them a price from or giving them a rough cost straight off the bat is, is helpful to understand where they're at or asking for their budget. Now, not everyone wants to give a budget and you know, that's kind of fine, but getting some kind of idea straight off the bat in terms of the, the amount of money they're willing to spend on this project or the amount of money you charge is really, really useful. So it could be that someone contacts you and says, I'd love to have a chat with you about doing X amount of work for me. And you go back to them and go, "Absolutely fine. No worries." Just thought I'd send you a few bits of boops over, i. e. this is how I work. This is how I normally charge. But the best thing is that we get on a call. Do you want to get on a call? Then that way, you know, by that point that you're qualifying someone or you're having a call with someone that actually is willing to pay the money that you want to charge. Which also helps generally with your time management and your time being very valuable, because you're not getting all these calls and doing all these discovery calls with people who can't afford your service or who would be willing to pay a lot more for your service. So that's the first thing, that's the first question I asked them. Do they have an idea of your price? And in this partic

Today’s episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is. In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work. If you have not consistently produced content yet in your business, I want you to take some action from this episode. I want you to think about what content would work best for you and then make a commitment to make it happen! I'd really love to know what you choose, drop me a DM on my socials and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST Why creating content as an online business is an absolute must Why you shouldn't try to replicate someone else's content The key to success, no matter what type of content you choose to focus on LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen to my interview 'The Power of Content Marketing' with Marcus Sheridan They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello, and welcome to this week's episode of Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. So this week is going to be a short and snappy episode because something was brought to my attention the other day and I just wanted to take a minute to talk about it and to kind of reassure you on something. So someone said to me the other day, had I seen Gary Vaynerchuk's post where basically he said, everyone should have a podcast. And if you haven't got a podcast by 2024, like you're missing out basically. And It was really interesting because as you know, I'm a huge podcast fan and I am a huge advocate of content like content for your business is one of the most important things that you can do. So. Why was I so triggered by Gary saying everyone's got to have a podcast? And I think one of the reasons that I am is it because it comes back to pretty much everything that I talk about and everything that I say In terms of you get to decide and you get to choose. And some people are just not designed to have a podcast or are not designed to do video or write or whatever it is. And I think what happens is people look at someone like Gary V and think, well, if he does it, I should do it. If he says we've got to do it, I should do it. Or you look at someone who is in a different season of life or have a different team size, and you look at the content they're putting out and think, oh, I must be doing the same. But the truth is, You shouldn't and there are so many reasons why you shouldn't be doing the same. The first one is You're not them. They are someone completely different to you. They have different skills. They do different things. They talk about different things So you do not have to Create what they create. You do not have to show up the way they show up and secondly they have maybe a team. Now, I googled Gary Vaynerchuk's team. He apparently, and I wrote it down so I can just check my notes. Apparently Gary has a team of 20 plus people who work solely on his content. And those 20 plus people produce 80 to 100 bits of content a day. That is a machine. That is almost corporate level content to production. And no one in their right mind can manage that other than someone like Gary V. Also, the other thing is when you think about how he produces his content, he is being filmed constantly every time he speaks to someone, every time he goes somewhere, every time he does something. He's probably got a... Camera crew following him around 24/7, which means they are constantly given the ability to create content out of what he does every single day. So that's the first thing, trying to look at someone else's content and think I've got to replicate that. They are like, two very different things. You shouldn't necessarily recreate someone else's content, how they're trying to do it, because you're not the same person, you don't like the same things, you're not talking about the same things, and you don't necessarily have the same team. But one thing I do want to stress, the essence of why he thinks you should produce content wasn't the thing that triggered me. In fact, that's the thing I agree with. Now, a lot of businesses that I deal with and a lot of businesses that I will continue to deal with in the future are online businesses. So by online, I mean, they have memberships or courses or coaching, and basically they work from home over a screen and they are working online with their audience. There is not one single business owner or person I have seen who shouldn't create content. And when I look at the people who have succeeded, the people who are doing brilliantly, it's because they're producing that content. Now, yes, some of tho

Today’s episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success. This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them.   KEY TAKEAWAYS COVERED IN THE PODCAST Questions to ask yourself to find out what boundaries you need How to have a flexible approach to boundaries and still ensure they're respected What you need to do when you communicate your boundaries Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello and a super warm welcome to this week's episode of the Your Deam Business Podcast. And as always, I am your host, Teresa Heath Wareing. So this week, big subject and I think it's a subject that every business owner, well, generally anybody, but specifically business owners need to hear. And it might be one that you, well, not might, it's definitely going to be one that you want to share with your friends and share with your business friends, because this is one that I think everybody struggles with. This week, we are talking about boundaries. I said it, the big dreaded word. Most business owners that I speak to either tell me directly they need to work on their boundaries or they share stuff with me that makes me think. You need to work on your boundaries. And I've been wanting to talk about this for ages. And I've been doing research and learning and watching stuff and listening to stuff and reading stuff. And I like to really know a subject well before I talk about it. And this is a big subject, a really, really big subject. So the chances are we are just going to do a bit of a whistle stop tour around some of the key elements. But most importantly, The things that put you off making boundaries, what you worry about when you make boundaries and then how to actually make boundaries and enforce them. So this week we are going to be doing an introduction to boundaries and I want you to listen up, take some notes if you need to and then try and put some of these things in practice. Because it's something that anybody can improve their situation by working on. And. It goes for me too, like I can work on my boundaries as much as anybody else. And actually some of the stuff that we're going to be talking about is a bit surprising today. So get ready, like I said, share this with someone who you think you'll need and we will look at boundaries. So. This is something that people really struggle with. They struggle to put boundaries in place. Because often they attach boundaries to something negative, or bad, or emotions, or bad feelings, or they might think it's rude, or they're being mean. People think that if they put boundaries in place, that people won't like the fact that they've put a boundary in place, or it will upset someone, or they might appear rude or selfish. That's a really good one. And especially if you're a female listening to this, or if you're a woman listening to this, actually women putting boundaries in place, like the names that people can come up with for them, you might be seen as hard or heartless or tough, or like I said, not caring, not thoughtful, not doing something for someone else. And this is something that in my work life, I don't struggle too much with the boundaries because I don't work direct one to one with clients or we don't do services for people. We do, you know, I have a membership and I have clients through one to one work, but boundaries aren't normally a problem because, I guess because I've been doing this for a long time, that it's, I don't see them as boundaries as much. I just see them as, this is the way we work. But that's exactly what the boundaries are. In my home life, I've really had to work on this and not so much with my immediate family as in my daughter, my husband, and whatever, but with my extended family, in terms of them measuring me by what they would do, and me having to put my boundaries in place and not be sorry about it. Not be sorry for going, this is how I live my life, or this is how I want to do it. And I think that's one of the things that we need to talk about first. This isn't you saying. You are not okay for doing something a certain way. This isn't me looking at my family going, you're wrong for doing what you do. This is me going, this is what I want. This is my decision and this is how I want to do life, basically. So... The fact is that often people think we, when we put boundaries in, we're saying that there's something wrong with how someone behaves. It's not. It's basically saying this is how we are willing to

Today’s episode of the podcast is all about the key qualities that every business owner needs to have, to succeed. In this episode I dive into the things that you need to do to succeed and the common problems that stop this from happening.   KEY TAKEAWAYS COVERED IN THE PODCAST The number one thing to avoid doing if you want to be successful The 3 essential qualities you need to be a successful business owner The key difference between a business owner who fails and one who succeeds Know another business owner that needs to hear these things, and maybe needs a bit of motivation? I would love it so much if you would go and share the podcast with them!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Episode 247: Why real joy can be found by staying in your own lane Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Welcome back to another episode of the Your Dream Business Podcast. And I am your host, Teresa Heath Wareing. So this week, I mentioned last week that I had been and had a listen to some of my old episodes and I was just trying to get a bit of inspiration of what to talk about of the next few episode. And I did an episode right back, I can't remember what number it was in like the first 15, and it talked about what I thought makes a business owner successful. And I listened to it and I was like, Oh, that still stands. I still pretty much, there's a few tiny tweaks that I'd make, but that's pretty much what I still believe to this day. And it was actually really useful because sometimes I'm not, you know. In business, this is a lonely game and we all have bad days and we all need gentle kicks up the backside sometimes or reminding that actually we are so privileged to have a business and to not have to go out to work and even though it's incredibly difficult sometimes we are still really privileged and therefore we need to work at this and not take it for granted and all those various things. So it was quite nice to re listen back to my episode and kind of get inspired by myself, which sounds a little bit weird. But that's what I want to talk about today. And I want to talk about the key things that I think every business owner needs to have to succeed. So if you think that this episode is going to resonate with someone that, you know, or another business owner that needs to hear these things and maybe needs a bit of motivation, then please do go and share it because this is going to be a good one. Okay. So I was, looking back through that episode, and I talked about various different things, and one of the things I talked about was almost some of the myths or some of the things that stop us from maybe becoming as successful as we'd like to become. And again, they still stand today. So some of the things we talked about is the comparison thing and how we shouldn't be comparing ourselves to others. And although this wasn't one of the three things that is on my list of what makes business owners successful, actually, this is something that they do in the sense of they don't compare themselves. They almost put themselves in a lane of one. So they're not looking at other people in the race. They are the only person they're racing with. And when we compare ourselves to other people, we make it about them alongside us. And that is just a disastrous things to do. Because there are so many reason, probably, well, I think podcast on this and if the lovely Becci who's listening to this can remember it, she'll link up to it in the show notes. But the whole reason we do not want to be comparing ourselves to other people is because one, The first one, you don't know the truth. We never do. Had a really interesting conversation with someone the other day. And we were talking about, you know, being a six figure business owner and what absolute BS that is because it doesn't tell you how much money someone made. It doesn't tell you how much profit they made. It just told you what they turned and it's all just rubbish. So even when people say stuff online like that, or when people go look at, you know, I've had all these people join my membership or I've had all these people buy my course. No one knows that for real. You don't know that. So. Actually comparing yourself with someone else is the biggest waste of time that you can do and leads to such sabotage. Like, I purposely mute a lot of people on my social media feed, and when I say a lot of people, I mean a lot of people who do what I do, even friends who do what I do, I have muted some of them, because I get too distracted, and then I start beating myself up and going, look, they're doing this, because of course they might post the day they're feeling really productive, and look how much they've just done, and I might look at that the one day that I wanted to sit and watch Grey's Anatomy all day on the sofa. So, It's just bad news. Don't, don't compare yourself to other people. The other thing that we do, and this is a

Today’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success. In this episode I go through the main platforms that I use, how I use them and how they help me in my business.   KEY TAKEAWAYS COVERED IN THE PODCAST Why it is important to have good systems in place The platform that I couldn't run my business without The things you need to consider if you're taking payments Like this episode or have a business friend or someone that you think will find the content that I put out useful? I would love it so much if you would go and share the podcast with them!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Get a 30 day free trial with Kajabi Find out more about about the systems I've used and loved Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter *Please note that some of these links include affiliate links, which means if you sign up I may receive commission, but I would never recommend anything that I didn't use and love!   Transcipt Hello and a really warm welcome to this week's episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. I hope you are having a good day. I was going to say a good start to your week, but I really have no idea at what point or when you, listen to this. So it could be Monday when it comes out and if it is happy Monday, if not happy, whatever day it is. So I was just doing a bit of planning around what podcasts I'm going to do coming up. And I decided to listen back at a few old episodes. And the first thing that was really interesting is how some of the old episodes, I now can disagree with what I say, which is so interesting. How people who I really enjoyed listening to and learning from are definitely not the people I do that now. And how professionalized side, maybe a little bit stiff, but definitely more professional. And as I was going through it, I look back at when my first ever episode was, and it was February the fourth, 2018. Like that blows my mind. And in fact, one of the episodes I said my daughter's age in it, and I think, so did I say she was eight and she's now 13? Like that is crazy that I've been doing this long and I have to say, you know, and this isn't what this episode was about, but you know, I'm just chatting. I have to say there are points where I question still doing it because, you know, we're on episode 310 or is it 311 now? It's 311. And I have to say, you know, I've done it since 2018. Do I still need to keep doing it? And there's a part of me that really doesn't want to stop, but there's also a part of me that thinks, God, imagine if I didn't have to do that. Like, obviously it's a lot of content I produce and it takes a lot of work and it takes work with the team. And what would it look like if I no longer did my podcast? But anyway, that's not a question for today, unless you have an opinion on it. Then by all means, come and tell me. But it's just, you know, sometimes we think about these things and it's all right, it's all right to sometimes change our mind, that's fine. Now, if I'd been doing this for three months and I changed my mind, no, that's not okay, I need to give it a good go, but I think, you know, 2018 to 2023 is a really good go. Anyway, I'm talking like I'm cancelling the podcast. I am absolutely not. Now what would be particularly handy and helpful and definitely make sure I won't cancel the podcast is if you could go and share my podcast. So if you have a business friend or a business buddy or someone that you think will find the content that I put out useful. I would love it if you would go and share it with them. If you would put it on your Instagram stories, or even on your feed, or on your Facebook, or your LinkedIn, or whatever Twitter's called this week, wherever you think someone might be interested, I would really, really appreciate you sharing that out there. Because even after all this time, it's still not easy to get people to listen. So Anyway, that was a weird side talk. So today, what I'm going to be talking about is systems. Now, it doesn't seem a particularly sexy subject to talk about, and it's probably not going to change your life or give you some amazing mindset skill. However, it is incredibly important that We have these systems in place. And when I say systems, I'm meaning actual platforms. So I'm going to be talking through the platforms that I have in my business, what I use, how I use it, and how it helps. And it's a really, really important, although, like I said, it's not the sexiest thing in the world. It is really important that we have good systems in place to make our lives a whole lot easier. And what can often happen and has definitely happened with me in the past is I get swayed by the latest new system. Now, this doesn't happen so often now, I have to say, but either someone shows me this new shiny system is like, it's brilliant and it's this a

Fed up of self sabotaging your own success, and need practical ways to break the cycle? In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future.   KEY TAKEAWAYS COVERED IN THE PODCAST The cycle of self sabotage Signs of self sabotage How to stop self sabotage Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my 1:1 Business and Mindset Coaching Find out more about the Dream Business and Executive Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Welcome to Your Dream Business Podcast. This is episode 310. And as always, I'm your host, Teresa Heath Wareing. How are you doing this week? So we had a bit of a break over summer. Well, I say a break, you didn't. We had replays of really important episodes, but I had a little break from recording some fresh episodes. So I am back today with a new episode. So I want to talk about self sabotage. Now it's something that we did in our in person event in June, because what happens is we create these goals and we look at all these things and we, yes, we want that. And then somehow we managed to sabotage ourselves. And sometimes we are so clever and so good at it. We don't even see that it's us doing it. We just think, Oh, well, that always happens. Or that's, you know, one of those things and it wasn't meant to be. But actually somehow we manage to sabotage ourselves really, really well. So often one example that's brought up, which is a really good example, is dieting. So why is it when you want to diet, you manage to self sabotage yourself by, you know, well, I've got to eat that thing, or I've got to, go out for dinner, so I'll start tomorrow. And yet that always happens. So what we're going to talk about today is self sabotage is the act or habit of behaving in a way that interferes directly with one's own goal, well being, relationships, et cetera, as by comfort eating, procrastination, or lashing out at others. So that's just what the internet had to say. But a really good quote from John Acuff is self sabotage is when you drill holes in your own ship because the trip is going so well that you feel uncomfortable because someone or something taught you that you don't deserve smooth sailing. And you might be sat there thinking, why would I even like self sabotage? Why would someone do that? Surely they wouldn't do that. But we do, and we kind of can't help ourselves. So it's like this cycle that we can go through. So we have a goal, and the goal means that we try and take some action to do that goal, okay? Which inevitably means stepping out of our comfort zone, or stepping a little bit into something that we're not completely confident doing. And our body and our brain perceives that as a threat. It perceives it as, I'm in danger. And your brain doesn't know the difference between I'm a bit scared putting myself out there and actually I'm in danger because a lion's going to eat me. So your brain goes, Oh, I'm, I'm, I've got a threat here. I'm in danger. So then it very cleverly puts a self sabotage in place. So it goes, I don't want to die. I need to keep myself safe, even though we're not going to die. And it chucks in a self sabotage and we do something to sabotage our own success. And then we get some relief. So we're scared We throw in a self sabotage. We don't do it. We then feel relief because it's like, oh, thank goodness I'm safe. But then the shame kicks in. Because we've self sabotaged again, and we feel bad about that. And then we start the cycle all over again. So we then go, okay, I'm definitely going to do it this time. You set the goal, you take the action, you have a threat, you sabotage yourself. You feel relief, then you feel shame, then you want to start again. And it just basically keeps going over and over and over. So how do we identify that we're sabotaging and how do we stop it, more importantly. So the point in which you need to identify it and the point in which you need to interrupt this pattern is between the threat and the sabotage. So often we don't even recognize that we're under threat. Our brain just does it very cleverly all by itself. So understanding that, ah, okay, I feel a bit scared now I'm doing this thing. And my normal go to is this, but what am I going to do instead? So. There's a really good reason that we self sabotage, a super, super good reason, and you need to remember this. Your brain is trying to keep you safe. So when we get all annoyed with ourselves, when we get frustrated with ourselves, when we get that shame coming in, we need to remind ourselves and thank our brain for trying to keep us safe. That's all you're trying to do, brain, and I really appreciate that. So what kind of signs of self sabotage are there? And you might be listening to this going, yep, yep, yep, yep. And you can

Today’s episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list. In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right!   KEY TAKEAWAYS COVERED IN THE PODCAST what to email your list the best day and time to send an email how to stop your emails going to spam how to stay consistent the platform I’d suggest if you’re just starting out the platform I’d actively avoid using Please note that as this episode is a replay, the 5 day list building challenge that is mentioned has already taken place.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Sign up to my emails Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Kind of obsessed with this building because for me, no matter what your business is, no matter what size it is, no matter where you are in your business, building a list is one of the most important things that you can do because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you're basically almost collecting people who are your perfect customer, which is amazing. You are listening to Your Dream Business Podcast Episode 249. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business marketing and mindset, tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing. So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building. And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you. But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up. So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do. There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there. It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook groups from a previous challenge. And I've basically looked at all the questions I get asked, which is lots and lots, which is great about list building. And I've picked some o

Today’s episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media.   KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcription Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job. Not that the military wasn't a real job, it was more than a real job. But he now has a job that he works 9 to 5, 5 days a week type thing, and then he goes away and like, so actually he does very little in the business anymore. So no offense to my husband, but I don't think he'll have much to add if I invite him on for episode 300. Anyway, let me know. I'd love to hear, uh, your thoughts in terms of what could make an interesting and different episode. Okay. This week is gonna be a good one. It's a very simple one. It's one that I want you to share with every business that you know, because what I'm gonna talk about still blows my mind that people aren't doing. Okay. So we're gonna be talking about social media and I know what's gonna happen the minute I say this. Becci, who does my show notes, who also does our social media and is my content expert in the club, she's multi-talented. She's just basically excellent around all things content, is gonna listen to this thinking, hang on a minute, like you have me come and help you with social media. So I am not sat here pretending I am the social media queen. Maybe I used to be, and I did. I used to spend, in fact, when I first started out, it was all social media and all I spoke on was social media. And now I, uh, have moved into the business and mindset side, but there is still a fair bit I know, although I would say Becci knows way more than me, so I'm gonna make sure Becci tags herself and puts her own links into the show notes. But I wanna talk about some basics because it still blows me away that sometimes people aren't doing the basics and it's not through any judgment, right? I'm not sat here going, oh God, I can't believe you lot haven't got this already. That is not the case. The case is, we are so busy doing our thing that sometimes we need reminding. Sometimes we need someone to go back to the basics and go "Don't forget to do this." Like I said, there is never any judgment here. There is no shame. I know you. I know you listening to this beat yourself around the head enough, more than anybody else needs to. So you are not gonna have me come and beat you around the head for something that you haven't done. I'm gonna come here as your friend and give you a gentle reminder that sometimes it's good to just remind ourselves of the basics and make sure we're doing them, because in the day-to-day things, we get wrapped up and we get like pulled into different directions that sometimes

Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that.   KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: The whole point in getting to know who your customer is, is that your marketing, your messaging, your social media. Your, your, your content should always be leading them to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me. And that's really hard to do when you don't know who these people are. You are listening to Your Dream Business podcast, episode 289. You are listening to Your Dream Business Podcast and I am your host, Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love then this is the podcast for you. Each week I will share with you business, marketing and mindset, tools and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do. And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one. So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I really gave myself some tight deadlines, which. I'm actually finding that I really need to do at the moment to get stuff done. Sometimes you're over productive and sometimes you need a kick, and I'm, I'm in the season of needing a kick right now. So I was gonna do a video, didn't do a video, and then I thought, oh, I know well, it was actually not my idea. It was one of my lovely members' ideas. Why didn't you link to an old podcast? Well, I couldn't find one for ages and ages, and I thought, surely I've done an episode recently on how you come up with your perfect customer. But evidently I haven't. So I am going to do that today, but it's quite good actually because I've recently talked about this in lots of talks I've given. And I've got some new examples and some new things to maybe put your way, which might help you come up with your customer a bit easier, or at least give you a different way of thinking about it. So if you've seen me speak about this before, you will have seen me talk about that we can't just look at the demographics. So when I started back in marketing all those many, many, many, many years ago, when I did my degree in it, We literally used to just look at like what age is our perfect customer? What sex are they? Where are they based, or what's their location? What's their marriage status? Do they have children? And what kind of job might they? It was really basic information, and that doesn't work any longer, and it doesn't have to because we have so much more information available to us now and in this amazing world that we're in. And the example I gave when I did this, I talked about an estate agent, so I was saying, let's say you had an estate agent and I went to them who's your perfect customer? What age are they? Well, there could be any age, you know, basically from the over 18, right the way up to whenever it is, someone might buy a house. Well, what sex are they? Well, they could be any gender. What location? Okay. You could argue that they're going to be in the location of the estate agents, but. You've also got people moving into the area, so what location are they coming from? W

Today’s episode of the podcast is all about the 3 main areas that you need to focus on in business, right from day one. In this episode I delve into the what, why and how of each area and share my own personal experiences too. If you know someone who's getting started in business, why not share the love and send them this episode, I'd really love that!   KEY TAKEAWAYS COVERED IN THE PODCAST How to understand who your perfect customer is The importance of consistency on social media How to start building an email list   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer podcast episode Back to basics with your social media podcast episode Learn how to start and grow your perfect email list podcast episode Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello and welcome to episode 306 of the Your Dream Business Podcast. How are you doing? So last week we had a, an interview, which I have not done an interview in such a long time, but it was really good fun to chat to Kendall. I really enjoyed our conversation and actually, it's just really nice. Like, generally having a rule of thumb that we say no to everybody. And then when someone comes along, I think, oh yeah, I really fancy speaking to them, that I get to speak to them. So that was really cool. I really enjoyed that. But back to solos, as you know, if you've been listening for a while. I just do solo episodes now, apart from, like I said, the very odd one or two interview maybe. And they're hopefully pretty practical, pretty short and things that you can kind of take and learn or, you know, might impact you in some way in a fairly short space of time. Because if you're like me. You are busy doing other things when you're listening to this podcast. So you are either doing the school run or taking the dog for a walk, or I often get ready in the morning and have a podcast playing. So why not share with me where you're listening to this podcast? I would love to know. In fact, someone told me where they listened to me the other day. And it was really weird. And I was like, why didn't you share that when I asked? So yeah, so if you have somewhere funny that you listen to podcasts, then let me know. Tag me in on social media, go and find me over on Instagram. That is my favorite. So today I want to talk about The foundations of business. And you might sit there thinking, yeah, well, no, I've got my business. I'm fine. I don't need to talk about foundations or you might be fairly new into your business and just discover the podcast. And if so, then lucky you. I wish I knew this stuff from the very beginning. I think it's always good, regardless of what level you're in on your business or how long you've had it to go back and look at the foundations and make sure you've got them in place and then every so often review them. But there's certain things in business that are like the most important. It's a case of if you did nothing else, marketing wise in your business, then if you did these three things, you wouldn't be going far wrong. And when I say three things, like obviously they're not just three simple steps, if only, but there are three main areas that I want you to focus on. So this episode, like I said, is perfect. If you are getting started, if you know someone else who's getting started, then why not send them this episode? But also, even if you had your business for a while, then I think it's definitely worth listening to this and just thinking, okay, when was the last time I checked these things? Or am I still doing them? Or did I do them first, right in the first place, which I absolutely did not. When I started my business, obviously I did marketing for a living. I knew marketing. However, marketing yourself and doing your own business is completely different from doing it to someone else. So I wish to goodness that I had given this enough thought in the early days. So. The first thing of the foundation is, has to be understanding who your customer is. And I know so many of you will say, yes, I do know, but really do you know, have you gone through a really good exercise that helps you understand who your customer is? So one of the things that we do, and that I teach is looking at who is your customer, not only from a demographic point of view, or a kind of, you know, Are they like a certain age? Are they in a certain location? What gender are they? Those are the simple things. What we want to know and the things that can really make a difference in our business is understanding what they're passionate about, what they love, what they hate, understanding what pains they have, and then which of those pains can you help solve? So for instance, I deal with business owners and I can help them with many, many pains in their business, but they're not the only pains that they have. And I can help them, or I can relate to them by going, yeah, this is a struggle in your business, eve

For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk. Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur’s hands. In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen!   KEY TAKEAWAYS COVERED IN THE PODCAST How to apply your values to your money Why your money mindset is something you are born with Why it's important that women pay attention to money   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kendall on Instagram Take the quiz to discover what your Sacred Money Archetypes® are Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and welcome to Your Dream Business Podcast. I'm your host, as always, Teresa Heath-Wareing. So, as you know, if you're a long term listener, I stopped doing interviews back in January, and I've been doing solo episodes, which I've really enjoyed. But one of the nice things about not having to fill episodes with interviews is that when I get someone who Asks or approaches me and says, can I be on the podcast? And I really want to speak to them. It's really lovely that I then get to just interview who I want. And it just happens to be a random interview, which I'm really excited about. So today you're not just going to hear my voice for a change. You are also going to hear the voice of the amazing Kendall SummerHawk, who is here to talk to us about the sacred money archetypes, which if you know them, you'll know, I really love them and I find them fascinating. So Kendall, welcome to the podcast. Kendall: Thank you so much for having me here. I feel so honored and privileged and very special because you don't do that many interviews and I love it. As I said before, I just love your brand and what you're about and the richness and the depth and the quality of the training and information and transformation you bring. So I'm especially honored to be here today. Teresa: Oh, thank you so, so much. So I used to, so we will do as I used to do. If you could start by explaining to my amazing audience who you are and how you got to do the thing that you do today. Kendall: Yeah, that's like one of the toughest questions. So I've actually been in business almost 23 years. It's incredible. How long it's been. And, what I am is, you know, we, we, we focused on certified coach trainings. We have several certified coach trainings. We have the sacred money archetypes that you mentioned. And then we also have the money breakthrough business coach training. And really what I focus on though is my mission, which is to put the power of making money into every woman's hands. That is my whole mission and vision for, and my why of what I do. And I focus on that. I focused on fulfilling that mission through the certification trainings, because I, as one person can only work with so many people. And we used to do a lot of large group programs. You know, I've been in business so long, I've like done all the things, all the different ways of modeling or coaching business and through what I love about certification is that by me certifying other people on how to coach. And specifically have to focus their niche on women entrepreneurs. It creates a trace of this wonderful ripple effect for me to the women that I train as coaches. And then from there to the women and some men that they are working with through their coaching businesses. And we have, as we were saying, chatting just before we started here. I'm based in North America. I'm actually Tucson, Arizona, and we have approximately 50%. So half of our clientele over the last several years are all non North American. They're in various parts, a lot in the UK, a lot in Australia, Holland, Germany, and then other outlier countries. I just saw a post in our Sacred Money Archetypes group this morning from somebody who's in Romania and changing the lives of Romanian women and how they relate and handle money. And it just, it gives me chills to think of how far reaching this work can be and not just far reaching from a global, you know, physical standpoint, but far reaching. I mean, when you think of Romanian women and what they endure and what their culture has been, and the idea that we're changing, you know, generational, we're making a generational change here for women with money and their daughters and their sons and so on and so on. It's really pretty incredible. And it makes me feel very fortunate and very humble to be doing what I do. Teresa: I bet, but I just can't imagine how that feeling of, okay, so take me back of the time where you came up with this. Did you ever in your wildest dreams imagine you would be saying what you've just said? Kendall: I didn't, I did not imagine I would be saying it as comfortably as I am able

Today’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners. In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success. If you know someone who needs to hear this episode, I would love for you to share it with them!   KEY TAKEAWAYS COVERED IN THE PODCAST Why you should never ignore your gut What to do when we fall foul of the Sunk Cost Fallacy Different ways the Sunk Cost Fallacy can show up in product and service based businesses   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my 1:1 Coaching Find out more about the Dream Business Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and welcome to episode 304 of Your Dream Business Podcast. And as always, I am your host, Teresa Heath-Wareing. How are you doing? So this week I've got a really interesting podcast episode. I think it's going to really resonate with lots of you and hopefully will give you something to think about. I'm going to be talking about the sunk cost fallacy. So have you heard of that before? Do you know what it is? I'd be interested to know whether many of you had heard of this before I did this podcast episode. But let me tell you before I explain what the sunk cost fallacy is by their definition that you find on the internet. Let me explain why this has come up and why I wanted to talk about it. So I was speaking to a lovely lady a few weeks back and she was telling me that she had recently signed up for a coaching program. She'd already done the coaching program once and she didn't want to do it again. And her gut was saying, you don't need to do this. I don't want to do it. And she got on a sales call with the person and they basically convinced her otherwise. Which, firstly, before she said anything else, I already in my head was going, no, no, no, no, no. If your gut is saying something isn't right, then never ignore it. Never ever think, I'm wrong, my gut's wrong, someone else is right. So, that was the first thing, but that wasn't the reason I started this pod this episode. So she then continued to tell me that she had paid a considerable sum of money to be part of this coaching program and she had done two calls and hated both of them and they were awful and it just wasn't resonating with her and I'm not saying that whoever's coaching program it was was awful I'm just saying it didn't fit her at that point and in fact on one call she had ended the call early and had become really upset by what was said. And she was like, I just don't want to be in it, but I've paid this money and now I'm in it and it's just awful and I don't know what to do. And the sunk cost fallacy, easy for me to say, came to mind. Because what was happening was she was, she'd already paid the money, the money had gone. Okay, now the best you could try and do was get your money back. Like. Whether that was an option or not, let's ignore the fact and pretend that it wasn't an option. So she had handed over a considerable amount of money for this coaching and two calls in, and I think there was possibly like eight in total, she'd already decided. I don't want to do this and, and should have listened to her gut in the first place, but she was where she was. So she said to me, I don't know what to do. And I talked to her about the fact of, well, why would you continue with the sessions? And she said, understandably, well, I've paid the money. And I said, okay, so tell me what's worse. One, that you lose that amount of money or that you lose that amount of money and then every other week or every week, whatever it was, the calls were you go through a very upsetting, painful experience and made to feel like you're just useless. Cause that was how she told me she felt. So basically every week or two weeks you get a bit of a whipping and you come away feeling awful and that you're not good enough and you're not doing a good enough job. Like. What's worse. And she kind of sort of said, I know, I know, I know, but obviously this is where the sunk cost fallacy comes in. And when I Googled it, they say it way more eloquently than I do. Let me find the description that they give you on the internet. So it says it's a phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it. Even when it's clear the abandonment would be more beneficial. So it often does include. a financial aspect. But it can include a time aspect. So some of the examples it gives on the internet are things like relationships that you know you shouldn't be in anymore, but you've been with someone for so long, you've given them so much of your time, you've invested so much of yourself, that it seems pointless to leave or finish because you've done that much investment. Another example of a more simpler and easier one is if you're s

Today’s episode of the podcast is all about the new social media platform that everyone is talking about - Threads! In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear from you!   KEY TAKEAWAYS COVERED IN THE PODCAST Why the issues you face with social media isn't necessarily about the platform you're on The hockey stick effect of consistency The most valuable resource you have as a business owner   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Happy Mind, Happy Life by Dr Rangan Chatterjeee Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript You are listening to your dream business podcast. And as always, I am your host, Teresa Heath Wareing. Welcome to this week's episode of the podcast. Now, I actually started to get a bit ahead of myself again, as you will know, if you're a regular listener, I have literally been recording these like days before they're due to come out, which is very unlike me. So I sat down the other day with all my team and we planned out the next, I don't know, six, seven episodes. And then the world, did something. And I thought, Oh no, I really need to talk about that. So we've moved episodes again, but that's fine because that's kind of one of the advantages of doing it as quick as I am doing it as it were. I mean, there's good and bad to batching and doing things on the fly. So at the moment doing it on the flight is helping because I wanted to address something that has happened, in the marketing space. So Threads have just come out. Instagram, Facebook Meta have released a new social media platform which is in, meant to be a competitive thing towards Twitter. And it's not that I want to sit and talk about Threads, because I really don't, and I'm not on it, so I don't know anything about it, so that's not going to be of any help, if that's what you're thinking this episode is. It's that I want to talk about around this subject of... How do you know whether to do something new? When do you know something has worked or not worked? And how to stay in your lane and keep your head down and get on with the things that you need to be getting on with and not get necessarily distracted and swayed by other stuff? So, It came out and suddenly my Instagram feed is full of here's my first Thread, here's what's on Threads, and then of course all the social media people are putting on there, well not even just social media people, marketing people, and someone made a joke about, you know, give two days and there'll be a course on how to use Threads. You know, everyone's commenting on it and I get it. If people are in that space, absolutely. They should be commenting on it. If they've got a social media business, if they've got a marketing business, I get why this would be something they're talking about and jumping on. However, I have to say, obviously my feed is full of business owners that not only I know, but ones that are in my world. And I see them all or see a lot of them jumping on Threads and saying, you know, I'm on Threads and here it is, and this is what I'm doing. And I have to start questioning to myself, like why, and how's that helping their business and how, how have they decided that they need another social media platform? So now this, I have to say this podcast is not in any way aimed to judge or shame or anything. It's just my thoughts and views on it. In fact, I had a very lovely message, which I shared on my Instagram the other week. About someone had listened to my podcast episode about when things are hard in your business and what to do and said it was like a big warm hug and it was lovely, which is my aim. So I certainly don't want you to think I'm sat here judging you or judging anybody going, what are you doing on that new platform? That's not the case. What I'm doing is, I guess, explaining my thoughts, my approach to these things, and it may or not, or may help you in yours. So the first thing is when something new comes out, it's really hard not to jump on it, right? Cause everyone's jumping on it and you don't want to be the one person that's not on the platform that everyone's talking about. Because in the Maslow's hierarchy of needs, being part of a community and being in people's world and having people around us is one of his needs. I'm sure he says it much more eloquently and he doesn't mean social media, but that is part of our needs. So if we think everyone is doing something and we're not there and we're not invited to the party or we're not getting involved, then we will automatically want to make sure that we are part of that party. So it is absolutely human nature to want to get involved in something that everyon

Today’s episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others. In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST Why you need to trust your gut instincts and not be swayed by the opinions of others How the Dream Business Club has changed over time and who it now attracts Why I have changed my pricing structure to move away from Grandfather pricing, which is not the done thing in an online business I'd love to know if you have an experience of going against the norm in your business, or if this episode has inspired you to do it in the future - please drop me a DM on social media and let me know! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about The Dream Business Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and welcome to Your Dream Business Podcast with me, your host, Teresa Heath Wareing. How are you doing this week? I got lots of messages from lots of you about last week's episode and how useful it was and how you thought that, you know, the timing was perfect. I just feel like a lot of people are going through a lot of stuff at the moment, and that's why I want to do an episode on when things go hard in your life, how do you then keep going in your business? So, I really hope if you got a chance to listen to it, it did help. If you haven't listened to it, then please go back and listen to last week's episode. I think it was quite a good one. This week I wanna talk to you about some changes I've made in the club. And the reason I wanna tell you these changes and talk about it is because I am hopefully gonna give you permission to do what you want to do in your business regardless of what is the norm or what people expect or think, or have done it in different ways all that time. So as you know, I have an online membership or you might not know, in case you don't know. I have an online membership and it's pretty awesome. And the membership started off, it was actually called Marketing That Converts Academy, so that when I first started back in the day, like four years ago, I've had my membership now. I, my background's marketing, my degrees in marketing and I know a lot of stuff to do with marketing. And I set up this academy, this membership in order to help small businesses with their own marketing and help them develop their businesses through marketing their businesses better. And over the years I have changed and it has changed dramatically. I and now the club, it's called Your Dream Business Club is much more focused around business in general as well as obviously, you know, the marketing stuff is still there, but definitely focused around, you know, running a business in general, but also now includes a lot of mindset, a lot of coaching because I've developed and I've been, become a qualified coach. And I it just now is a much more rounded product. And like I said, and I have changed, hugely in those four years. Now, I've invested and spent a lot of money on me and making sure that, you know, I'm at the top of my game and I can offer the best service I can. And when I first opened the what was called the academy, I opened the doors at $29. Right. Which now kind of makes me smile because that feels like a million years ago. And what normally happens in the online space and what is the done thing is that you grandfather people in at the price they came in at. So if you joined on day one, which some of them did, they were given the price that it was then, and then if the price went up, they stayed on that price. And this is a done thing for memberships. Okay, this is what is kind of the norm. This is what people do. And say, except it didn't quite sit right with me. And, and I was realizing that there was a big difference, not only in cost, because the club is now 222 a month. You know, which, when you think about 2000 a year to be coached by me is bugger all. But that's what the, the club is. So you pay 2000 pounds, I guess if you're in pounds, it's like 2000. If your dollars, it's 2,222, for the year. And you get to be in my world and I get to coach you in a group setting as well as get access to all of the, the club stuff and the mindset calls and the content hours and the coworking and all that jazz. But like I said, I've changed and the people that I'm attracting now have changed because when people are paying that kind of money, they take it really seriously. And so they should. I don't ever want someone to join my world and it be one of those things that they just sit and they have and they don't take action because that's no good to them, and it's no good to me. I love seeing people take action. I love seeing that people. It can make a difference in their

Today’s episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned. In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult. I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Practical action you can take to keep moving forward Being able to prioritise what needs to be done The importance of giving yourself grace and practicing self-care LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business Podcast, and as always, I am your host, Teresa Heath-Wareing, and welcome to today's episode. How are you doing? So? I am recording this episode on the Wednesday before it goes out on the Monday, which is very unlike me. But one thing I pride myself on is being honest and upfront and showing you that business is not always the Instagram dream that we want it to be. And these last few weeks I have really, really struggled to get myself organized and get things ahead of time. In fact, I haven't sent an email to my list for two weeks, I think now. And before that I was sending it like, I think I was just about sending it consistently as I normally do on a Tuesday and a Thursday. But I have had a ton of stuff in these last six weeks. Like, work stuff from traveling to meetings, to being away from home for like two and a half weeks in the States, and then being back, and then being away up in, Newcastle, doing my own in-person events, doing other people's events. And then I have had a lot go on in my personal life, and it's not to say that I wanna sit here and share with you all, not that I don't normally share, but some of these things that have happened are not my stories to tell. But the reason I wanted to mention it again, is not for sympathy. It's not for people going, is everything okay? And you know, like anything that I really don't want you to do that, that's fine and I am fine. I think the reason I wanna talk about it is because, or the reason I've brought it up is because stuff happens in our life. And what do we do when literally it feels like the world is falling apart around you and you are still trying to show up and run your business? Because that is one of the hardest things that I have ever had to do, ever. I was thinking about this, so I did a coaching call with my executive club members and we're really kind of changing up how things are happening. And in fact, I came back from the States completely fired up of like, right, loads of changes are happening and then personal life kind of fell a bit on the floor and that all got shelved, obviously. But one of the things that is gonna change in the club is, is how I'm showing up and what I'm doing and, and I guess being more of the coach that I am, And doing more of that. So I asked the members before my last coaching call if they could change one thing or like manage one thing better with them or their business that would make infinitely like an easier life for them or lead to them having a better business, what would it be? And you know what was fascinating is they all said different things, but it almost all boiled down to such similar stuff. Now in my world, I, and actually in the executive club, we only have females. Not because I only have females, but that's only females in the club. And they, a lot of them have children and a lot of them said, if I could just be more organized, if I could not have procrastination, if I could just focus a bit better, if I could not feel guilty about, you know, spending time with my family when I spend it with them and then feel guilty about spending time at, won't wanna spend it with them. And it kind of reconfirmed to me, not only with what's happened in my world, but them as well. That actually your personal life and your business life when you are a business owner are like literally so intertwined. It's unbelievable. And how do you manage that? You know it's great when things are fine, but how do you manage it when things aren't fine? And quite honestly, you want to go and hide in bed and you don't wanna be a grownup anymore. And you don't wanna be an adult and you've done enough adulting and you want to now be a child that someone looks after.. Cuz sometimes that sounds really, really lovely. But not only do you have to adult, but you have to be your boss as well. And you have to motivate yourself. You have to be your cheerleader and you have to be the person who cracks the whip, and you have to be the person who does the work. And it's hard, and I'm not even gonna pretend for a second, it isn't. It is one of the hardest things I have to do.

Today’s episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business. In it I am giving you the inside info and sharing my key takeaways and themes from my trip to America, where I spoke at a seven figure mastermind for women owned businesses in Nashville, and attended the Kajabi Conference in Austin, which was filled with amazing speakers. If any of these takeaways give you a particular lightbulb moment, please share on your social media, and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST The key marketing tool that all online businesses need to be taking seriously Why you need to take a critical look at how you spend your time Why you shouldn't constantly be creating new things or trying to reinvent the wheel LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Believe It by Jamie Kern Lima Find out more about Kajabi Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business Podcast, and as always, I am your host, Teresa Heath Wareing and welcome to episode 300. I have done 300 episodes of this podcast and sometimes it feels like I've done 30 and other times it feels like I've done 30,000. Hopefully it doesn't feel that bad to you. Now I'm recording this episode and my dog is at my feet. This is, we've been together a long time. I'm very relaxed about this stuff, as you well know. So I apologize now if you can hear my dog moving or making a noise or whatever. But this is kind of, this is the real life. I am dashing in and out doing things and therefore I wanted to make sure my dog had some chance to see me and he sat by my feet. So I apologize if you hear these things. Now. I wanted to plan something super special and amazing for episode 300. If you have listened for a while, you'll know episode 100 I had my husband down and we were interviewed by my very dear friend, BizPaul. And episode 200, I have my husband back on again. Cuz it's kind of nice just to do some kind of personal conversations. And, you know, I, I guess it's kind of a little bit behind the scenes, but back then my husband used to work more in the business and since then he has retired from the Air Force and got himself a proper job. So, unfortunately, He is not in the business as much cuz he is actually, I was gonna say actually doing work. I mean, when he was in the Air Force, he used to do some big scary stuff, but when he was around, he'd be around for days and days and days, but then he'd be gone for days and days and days. So it was like, I while, he was here he could do stuff in the business. Anyway, he doesn't anymore. So I decided a while ago I wasn't gonna have him in for episode 300, and I had some other thoughts and the timings just weren't right. So I do have a special episode coming up. It's not recorded. I haven't decided what, what episode it's going to be. It won't be a million miles away, but it's not episode 300. So I'm really sorry, but this is just a normal episode of me talking to myself. So I apologize if you were hoping that we'd have some really cool different stuff. Now, what I am gonna give you in this episode is if you have been following me along, if you follow me on Instagram, you will know for the past like almost six weeks. I have been in and out of home and I've been at various different speaking places. I've been at various different conferences. I've run two of my own events, and I thought I would just give you a little bit of a roundup of some of the things and themes that I've heard over the last six weeks. Because obviously, not only have I been speaking and attending things, but I have seen some amazing speakers too. And I've met some amazing people. So I just thought I would take a really quick episode to tell you kind of some of the themes that were coming up. And lots of the things I guess that I've got for today's episode or some of the stuff I wanna say to you are based on online businesses, because one of the big things I did in these travels was I went to the Kajabi conference in Austin. And obviously the Kajabi product is the product I use for my online business, and therefore everyone at that event had an online business and therefore all the speakers were focused towards online businesses. So some of those things are gonna be online, but I still think they're good messages even if you don't have an online business. So let's start with the first thing I did. I spoke in Nashville at a Seven Figure Mastermind for females, and it was awesome. I have to say I was very nervous. I was thinking these are seven figure businesses. I am not a seven figure business. And I was a little bit intimidated by who they might be and what they might know and whether my content and I would be good enough for them. And I am super glad to say that actually it was lovely and they were lovely and very down to earth and it

Today’s episode of the podcast is all about how to create a more simple business and life for yourself. In this episode I talk about why making your business a success isn't always about adding things and growing, and why actually sometimes it's about taking those things away and streamlining instead.   KEY TAKEAWAYS COVERED IN THE PODCAST How to streamline your business Some ways I have simplified my business this year The key question you need to ask yourself when you're overwhelmed   If you're listening to this and know someone who is overwhelmed, please feel free to share it with them, I'd really love you to do that! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Kajabi (affiliate link) Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business podcast with your host, Teresa Heath Wareing, and welcome to episode 299. I'm nearly at that all important 300. Now, you know what was funny? I'd got all these plans for episode 300, except life has become a little bit busy with going away and speaking and events and all that, but also with home stuff and family stuff and sometimes you just don't quite get to where you wanna be or get the thing done that you need getting done. So it looks like what I had planned for episode 300 will now be a later episode, which is fine by me cuz it's not quite the time and that's okay. And the episode 300 will just be another average episode, which again, I am all right with because plans change, things change, things move. And as business owners, one of the cool things about it is that we stay flexible and we move and we are not absolutely rigidly stuck in a thing or, we don't take forever to change when we do change. Man, I remember working in corporate marketing when I worked for Land Rover, it was a massive company. Like we had a whole legal department just for marketing because we had to be so careful of what we said and how we said it, and then it would have to go, like if we wanted anything done, the amount of approval it needed was nuts. So, You can imagine that idea to actual getting it done would take forever. And one of the things I love about my small business is the fact that I can change and move and be flexible and be agile and do what I need to do that suits me and my business and hopefully always suits my audience and suits my members and my clients. But importantly, and, and there's nothing selfish about this, is that it suits us because what's the point of being in business if we hate the thing that we do or we create a business that doesn't fit with us? And as you know, I have talked many, many, many times about what a dream business is and creating your own dream business. So I won't go on about that here. That was not for today's plan. But today's episode does fit in really nicely because today I'm gonna be talking about how I am making my business simple. I've been in business for nearly nine, no, nearly 10 years. I can't remember. I think it's nearly 10, or is it nearly nine? Anyway, I'll work that out. And I, over the time have built this amazing business that I love and adore and, and obviously over time you learn things and you tweak things and you change things, and you add things. I add team members, I add processes, I add systems. Like when you first start off in business, I think we make the mistake of thinking we need all those things from day one, and we don't necessarily need all those things from day one, and we certainly don't wanna have to pay for all those things from day one. But what's happened over the years is I've added all these things and I've created this beast, and at the beginning of this year, I have been working on some personal stuff, which will be coming out at some point, and I will be sharing with you what I've been working on. But I decided that I needed to simplify things. I needed to simplify the business, the processes, the systems, the team, and I needed to just create a more simple life for myself. Because when you have lots going on, it's, it's like more moving plates. It's more spinning plates. I always talk about, like imagine we are a hundred percent and normally work takes up, I dunno 35%. And then home life takes up 20%. And then, if we look after elderly parents or children or whatever, that takes up another whatever percent. And then if we are trying to work out, that takes up another percent. If we're trying to eat healthy, that takes up another percent. And when something big happens in your world or when suddenly you're working on something that is taking a lot of your energy, It takes up more of the percentage, which means things have to move out. We can't add more to our percentage because we only have the time we do and the energy that we do, and if anything, when we are dealing with big personal things. It may only take up an extra 20%, let's say, but energy wise it is whipping away a lot of your time. So even though you might t

Today’s episode of the podcast is all about the Ennegram Personality Test. In this episode I share what an Ennegram is and how it works, as well as how it's helped me not only in my personal life, but in my business life too.   KEY TAKEAWAYS COVERED IN THE PODCAST The nine Enneagrams and what each of them mean The different subtypes of the Enneagram The benefits of identifying your Enneagram type   If you take the test to find out what Ennegram you are, I'd love to know. Feel free to connect with me over on my socials and tell me what you find out! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE The Ennegram Institute Take the free Ennegram Personality Test Take the paid Ennegram Personality Test Find out more about the 27 Ennegram Subtypes Tune into my previous podcast episode with Ennegram expert Sarajane Case Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcipt Welcome to Your Dream Business podcast and as always, I am your host, Teresa Heath Wareing and this is episode 298. Wow. God, I've been doing this podcast a long time. Good job, I love it or otherwise, that would never have lasted this long. So, today I wanna talk to you about Enneagram. Have you heard about it? Do you know about it? If you don't, don't panic. It's not a change on Instagram or something it's not new social media. Basically, I am a big, big fan of personal development as you know in general, but also of personal development, kind of assessments and tests and things in terms of getting to know myself better. And Enneagram is one that I've known for a long while, but I'm doing more and more and more interesting kind of findings about it. And the other week I did a session in my membership about the Enneagram and we worked through it and we worked out who was what and how that worked for them and, and all that sort of good stuff. So I thought I would do a really quick episode today on what the Enneagram is. I would fly through it, explain how it works, and then why it's helped me, not only in my personal life, but in my business and inspire you maybe to go and find out what your Enneagram is. And the beauty of this is knowing what other people's Enneagrams are. So go and send this episode to a friend or to even your partner and get them to do the Enneagram test. We are going to, put some Enneagram links into the show notes where you can actually go and do yours. They're third party websites. They're not mine. And the one we'll put in, you can get a free Enneagram, but I'll also put in the one where I paid for mine and mine goes into a bit more detail. So, Let me start by telling you what the Enneagram is. So the Enneagram is a system of personality typing that describes patterns in how people interpret the world and manage their emotions. The Enneagram describes nine personality types and maps each of those types on a nine pointed diagram, which helps illustrate how the types relate to one another, because that's the interesting thing about the Enneagram. It's not just, this is the number you are, but it's, you also have wings. This will all become very clear. And you have kind of, you show up as other numbers when you are in growth or when things aren't so good. According to the Enneagram, each of the nine personality types is defined by a particular core belief about how the world works. This core beliefs drive your deepest emotions and fears, and fundamentally shapes a person's worldview and the perspective through which they see the world and the people around them. Now while I was doing the Enneagram training with my members, one of them asked actually, can you change your Enneagram or do you think it's set? Because they had only heard the not so good side of their Enneagram. Basically, every personality has positives and parts that you just need to keep an eye out for. And all of them do not just this one type that this person was. Personally, I don't think you can. I don't think you can go, I'm going to change my Enneagram because it's based on your values and who you are as a person. So, I think that's very difficult to do. What I think you can do with ease, though, I say with ease, it takes a bit of work, is make sure that the better sides of that Enneagram is showing up more than maybe the ones that you're not keen on. So why should you even look at doing your U Enneagram and understanding what it is and all this sort of stuff? Oh, the other thing I should have said, right the beginning is I interviewed the amazing Sara Jane Case who is an expert in Enneagram and we will link up to that in the show notes, but that was a really long time ago. But hers was really, really interesting and mine's just more of a general overview, whereas actually I picked her brains a whole lot about my Enneagram. Well, you know, while she was on the podcast, might as well. So the first thing it helps you do is understand yourselves better. And, anything that helps us understand ourselves better, in my mind has got t

Today’s episode of the podcast is all about the reality of what running an event looks like. In this episode I share my thoughts on the pros and cons of running an event, and the key things you need to know about the costs and logistics involved, that you need to consider if you want to run one.   KEY TAKEAWAYS COVERED IN THE PODCAST The pros and cons of having speakers Knowing how to choose the right price The pros and cons of getting sponsorship I'd be fascinated to hear your take on events - do you love them or are you not so keen? Please feel free to connect with me on socials and let me know! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more and sign up for my Dream Business Live Event on 14th June Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript You are listening to Your Dream Business podcast and I am your host, Teresa Heath Wareing. Hello and welcome to this week's episode of the podcast. How's things? I hope you are doing well. I am recording this off the back of a very busy week and the start of many other busy weeks. And the reason my week was so busy last week is I had one of my in-person events and I have another one coming up in June, and I thought that would be a good topic for the podcast. Because often what people end up doing is, especially if they're a freelancer, one of their thoughts is to go and maybe teach to do the thing that they do as in like if they do social media that they might do an event to say, I'll teach you social media for the day. And they might have in-person events. And, and also, another event I went to when I was a speaker, one of the lunch discussions was around, whether or not, people want the in-person stuff, whether they'd prefer the Zoom stuff, whether they're sick of the Zoom stuff, and there were some really interesting responses that didn't quite match up to maybe what I thought. So this episode is gonna look at my thoughts on events, how I've managed my own events, kind of the pros and cons of doing them, and also kind of what came up in this discussion and what the reality of running an event looks like. So let me start by talking about the types of events I've done. Now, I have done two VIP retreats where I have taken people away for a number of days. We have hired a beautiful hotel and stayed away and worked in our businesses. And then I've done two in-person day events, both in Birmingham. Both at the same location, both fairly similar in structure, but different in terms of what I taught. And then obviously I have spoken at an absolute ton of events. So I have spoken at huge, massive conferences where I am one of many, many, many speakers. I have spoken at smaller events, I've spoken at masterminds, I've spoken at other people's kind of events where they're doing something similar to what I do. I have literally spoken. I've spoken at events where it is nothing to do with what I do. They just bring me in to speak. I've spoken at networking type events. I've done everything, like literally everything. As I often joke, my first sort of speaking stuff. When people asked me about how I got into speaking was in a play barn. For those of you who might not know what a play barn is, you are not missing out. But basically it's like a bull pit type play thing for kids. And I did a talk for Biz Mums and there was literally like three mums in there, in a play barn and me. So it was wild, as you can imagine. But I really have done everything kind of, oh, there's not much I can't think that I haven't done event-wise. And I've spoken at events in the UK, in Dubai, in Greece, in Cyprus, in the States, in Ireland. So again, I've had a really good mix of locations as to where I've spoke as well, which again, makes a bit of a difference. But anyway, this isn't about speaking. This is about what if you wanna run your own event and the truth about running events, and I'll tell you the truth about running mine. So let's start off with kind of the type of event I run. So my event is very different. So I run an event where it's about really working on your business and also, kind of spending that time focusing on you as a person as well, and making those connections. Now at this last event I just did in Birmingham, and I have one coming up in Newcastle in a few weeks, which this May episode may have gone out by then, I'm not sure. But one of the things I said to them, cause I was thinking like in the morning as I was getting ready that like I'm on the circuit, like the speaker circuit and there are some people that come to every single event that I've pretty much done in this industry because they are serial event joiners and they love an event. Absolutely fine. Nothing wrong with that. Great. But they don't sign up for mine. Now I could take that very personally and think they just don't like me, and that's all right. That's fine. But then I thought about it and thought. The difference with my event and a conference is that you

As I fast approach my 300th episode, I wanted to share my reflections, insights and top tips on podcasting. In this episode I share the do's and don'ts of podcasting and the things I would do differently, with the gift of hindsight. I'd love to know if you're thinking of launching a podcast, feel free to connect with me on socials and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST Whether to choose to do solo episodes or have podcast guests The pros and cons of having seasons of your podcast The rules you should consider to ensure quality   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Host your podcast with Captivate (affiliate link) Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello and a really warm welcome to Your Dream Business podcast with me, Teresa Heath Wareing. Now today we are actually on episode 296. Like that kind of blows my mind a little bit that I've done 296 episodes of the podcast. And while I was planning out what was gonna go on these next few episodes, I thought it would be really good to do an episode around, what I would do differently or what I've learned from nearly 300 episodes of a podcast. So just so you know what that looks like in time, I started my podcast on the 4th of February 2018. And I have never, ever missed a Monday. I've had a couple of Mondays where for whatever reason the tech didn't quite upload it as it should have done, but I've never not had an episode ready to go out on a Monday. And I think they've always gone out on the Monday, even when the tech has messed up a little bit. And I think that's probably happened like twice. And it was interesting because I was talking to someone today and I was talking about all the work I've gotta do. I've got a very busy couple of weeks and all the work I've gotta get done between now and now, so I can have a calmer couple of weeks. And I said the podcast, and this person actually said to me, could you not take a break? Like I looked at them like, are you having a laugh? No, I can't take a break. I said, I've never ever missed a Monday, including when my mom passed away. And I don't say that to be like, check me out on I'm amazing. Like I see this as an absolute commitment, and I made that commitment when I started the podcast and I will stick to that commitment. Now, normally we do recording ahead, so I am normally a couple of episodes ahead of myself. So in particular, when it came to my mom passing away, we did a couple of extra guest episodes, which were easier when you didn't have to hear me too much, and they'd been prerecorded ages ago. And then I did a very short episode about what had happened and how I'd managed during that time and having a business. And it was a very short episode for the, at that point when I did it. So I've always shown up every single Monday with a podcast episode and I thought, You might be sat there thinking, I want a podcast, or I've might think about doing a podcast, or someone I know might wanna do a podcast. And what would I have done differently if I'd started my podcast now? So as I was writing it, I, or making notes for it, I kind of got the. It was kind of almost like dos and don'ts of having a podcast, but there is a bit more to it than that. So the first thing I'm gonna cover is guests. Now, if you have been a listener to the podcast for a while, you will know that I used to have guests. I don't have guests currently anymore. I might in the future, but as we stand today, I don't have guests unless Brene Brown obviously wants to come up and say hi. I'd happily have her. And. I have had during my 300, almost 300 episodes. I have had some phenomenal guests, some huge people in my industry. I have had, I'm just scanning down the list of people who we've had Pat Flynn, Amy Porterfield, I had Brian Fanzo, Tyler Jay McCall. I have had James Wedmore. I had some YouTubers, Sean and Benji, I had Jasmine Star. Who else have I had? Lemme keep going. Mike and Kelly from the membership guys. Mary Hyatt. I've had Mary Hyatt twice in that. I've had Michael Hyatt, I've had her sister as well Megan Hyatt I promise. I didn't, just have the whole family. I've had Chris Mar, Mike Stelzner. I have had so many amazing people. And then fairly recently, I have had Dean Graziosi, Marcus Sheridan, that isn't actually fairly recent since that's back in 2000, 2020. but I had, the lovely, Denise Duffel-Thomas as well. I've also had interviews by small businesses because I did a small business superstar series. Where I did an extra podcast each week for this particular series. So what have I gotta say about guests? What have I learned? What would I say? If you were doing a podcast or thinking about doing podcast. Now, the first thing I did is I didn't have any guest until my first guest was actually episode 29, 28. So my first ever guess was Pat Flynn. It was episode 28. So I had done 27 episodes on my own, and that really helped me. It really helped me to get

Today’s episode of the podcast is all about how to find clients, make sales and generate money, when your business is struggling. In this episode I share practical tips for action you can take right now, to stop you spiralling into panic and to help you find solutions. I recommend saving this episode somewhere that you can easily come back to it if you need it. And of course, I would love if you could share on your socials and let me know where you're listening! KEY TAKEAWAYS COVERED IN THE PODCAST What actions you can take to find new clients How to use social media to reach out for sales How to add value through cold outreach   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Example 'ways to work with me' fully booked sales post from Becci at Be Heard Socials Example 'ways to work with me' sales post from Teresa How to become more visible and grow your audience podcast episode Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello, and a really warm welcome to this week's episode of Your Dream Business. And as always, I am your host, Teresa Heath-Wareing. So how are you doing this week? I'm about to enter a very busy season in my business. I have a number of speaking gigs, both here in the UK and in the States. I have, a number of in-person events where I've put on the events and it's just gonna be a crazy few weeks. So I am hoping to batch my podcast so I get them all done ready for me not being around so much. Which is the beauty of having the business that I have, is that I can batch ahead. I can get things ready and I don't have to do so much while I'm away, which is less about taking time off and more about being able to focus on the things that I've gotta do. I dunno about you, but I always tell myself like if I'm at an event, oh, I can do that while I'm there. No, it's absolutely rubbish. I absolutely cannot do things while I'm there. I think I can. I can't. So it's just best if I plan to not actually be around or not actually have to do anything, and then I can do it. Just spend the time focusing on the event. So today I wanna talk about sales and coaching business owners and talking to business owners inevitably at some point most months it comes up that some of my members are struggling and they're struggling to get sales. And I think it's naive of us to think that that won't happen or never happens or isn't the case for most businesses because it is. There are points where we will struggle to come up with clients and money, and this is the point in which we have the opportunity to not panic. Because that is obviously the first thing we're gonna do. That's the first thing that we will kind of go to is that panic mode. So rather than going into a panic mode, which is going to put you into the fight, flight, or freeze mode, and I think lots of us freeze and think, why on earth did we decide to do this? I want to give you some really practical tips today. If you ever find yourself, and you might wanna save this episode, you know, make a note of it somewhere. Save it to your favorites or something, or share it on your social so you know, you can come back and find it, because inevitably, at some point you, and maybe your business friends are gonna feel like this. So if you know someone else who is struggling, then please share this episode with them. But at some point in your business, you are gonna get to the point where it feels like nothing is converting and you've got no customers or you've not got enough customers and you're not bringing in enough money. So what do you do? What is the thing that you do at that point? And what do I recommend to my members and my clients when they are in those times? And it can be a case of they've just started their business and they haven't got customers yet. Or it could be a case of they are well established and they have got a lot of customers, but it's not enough. Or they're not bringing in enough money that someone else might look at and go, wow, I wish I was bringing in that. It doesn't matter what level you're at, it doesn't matter what size of your business you've got. It can happen. And normally it catches us by complete unawares. And sometimes it's like it aligns to. You know, get in our way, but it, it can happen. So I think having an awareness it can is always a good thing. And what you can do, and maybe that's another episode I talk about, but what you can do kind of proactively to make sure this doesn't happen. But what today we're gonna talk about is what do you do when you are literally in the mud getting stuck going, I've got no clients. Okay, so. This is the time I want you to think about what action can you take, and I want you to almost take this as a bit of a list or a bit of a kind of checklist of things that you can do in order to bring in money. And this is the other thing, like when I coach someone, I always have to understand how much they need the money to come in. There is a very big difference fr

Today’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. Once you've given it a listen, please share it with every business that you know - because what I talk about in this episode still blows my mind that that people aren't doing! KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job. Not that the military wasn't a real job, it was more than a real job. But he now has a job that he works 9 to 5, 5 days a week type thing, and then he goes away and like, so actually he does very little in the business anymore. So no offense to my husband, but I don't think he'll have much to add if I invite him on for episode 300. Anyway, let me know. I'd love to hear, uh, your thoughts in terms of what could make an interesting and different episode. Okay. This week is gonna be a good one. It's a very simple one. It's one that I want you to share with every business that you know, because what I'm gonna talk about still blows my mind that people aren't doing. Okay. So we're gonna be talking about social media and I know what's gonna happen the minute I say this. Becci, who does my show notes, who also does our social media and is my content expert in the club, she's multi-talented. She's just basically excellent around all things content, is gonna listen to this thinking, hang on a minute, like you have me come and help you with social media. So I am not sat here pretending I am the social media queen. Maybe I used to be, and I did. I used to spend, in fact, when I first started out, it was all social media and all I spoke on was social media. And now I, uh, have moved into the business and mindset side, but there is still a fair bit I know, although I would say Becci knows way more than me, so I'm gonna make sure Becci tags herself and puts her own links into the show notes. But I wanna talk about some basics because it still blows me away that sometimes people aren't doing the basics and it's not through any judgment, right? I'm not sat here going, oh God, I can't believe you lot haven't got this already. That is not the case. The case is, we are so busy doing our thing that sometimes we need reminding. Sometimes we need someone to go back to the basics and go "Don't forget to do this." Like I said, there is never any judgment here. There is no shame. I know you. I know you listening to this beat yourself around the head enough, more than anybody else needs to. So you are not gonna have me come and beat you around the head for something that you haven't done. I'm gonna come here as your friend and give you a gentle reminder that sometimes it's good to just remind ourselves of the basics and make sure we're doing them, becau

Today’s episode of the podcast is all about visibility - a must listen for every business owner out there! Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you.   KEY TAKEAWAYS COVERED IN THE PODCAST How to authentically use other people's audiences Where to find other people's audiences How to find where your audience is How to add value to someones else's audience How to ask to be a guest on someone's podcast Alongside this episode is a five day email challenge, so if you like what I'm saying and want to put it into practice, then check it out via the links below. I've already had so many people take part and have loved seeing how it's already getting them results - and I'd love nothing more than for you to have that too!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join My 5 Day Visibility Challenge Find out more about Emma, from Dietitian With a Difference Connect with Teresa on Instagram Connect with Teresa on LinkedIn Connect with Teresa on Facebook Connect with Teresa on Twitter   Transcript Hello and welcome to this week's episode of Your Dream Business podcast, and I am your host, as always, Teresa Heath-Wareing. How are things going this week? How are you doing? So, I want to say thank you to a few of my amazing listeners who a couple of weeks back, I said to them, let me know where you're listening to this. Because I get really interested, like I have this debate with one of my team members, is to where people listen because I always listen when getting ready in the morning. That's when I listen to my podcast or my audiobooks or anything. So I just wanna give a shout out to a few of you who tagged me into your posts. So there was the lovely Donna from Happy Healthy Outdoors on Instagram. Then there was Shannon from Actually Social who tagged me in on Instagram as well, who was listening in the car. And also, uh, Wendy from Camelot Crafts was folding fabrics while listening to me. So what are you doing while you are listening to this? Let me know. Tag me in over on Instagram. I would love to know. So this week we're going to be talking about visibility because being seen is one of the most important things that you can do for your business because at the end of the day, if someone doesn't know you exist, they're going to have a real job actually buying from you. And a couple of weeks back, I did an insider experience in my club. Where I opened the doors and invited anybody in to come and join us. And basically you get to experience all the stuff that the members experience. And one of the things that I did that week was the training. And the training was all around getting visible. How do we get visible and how do we do it quickly? Because we all know what the. You know what it's like to actually try and get seen. Try and get yourself out there. Try and get that all important engagement. And sometimes we just need a bit of a boost, or sometimes we just need a slightly faster way and sometimes it's better, sometimes it's not. You know, I think everything has its place, but sometimes we just need to try and mix things up. So the training I did was all about how to use other people's audiences, and it's something that I've been doing for a while, but I don't think when I first started doing it that I actually realized what it is and what the strategy was. And I'm kind of glad because I saw someone doing a talk about this a little while back, and the way they pitched it was, Almost from a very like selfish point of view. Don't I wanna say, I don't, selfish is the right word, but basically it was like, use their people, use the fact that they've built up an audience and use their audience and it's like they've worked really hard to build their audience. I've worked really hard to build my audience and if I thought someone was coming into me saying, I wanna do something with you, Teresa, just to get in front of you lot. I would have an issue with that. I don't mind introducing people to my lovely community. If I think they're a good fit, if I think that they can add something that I can't add, and if I think they're a nice person. So if I thought for one second, they were just trying to pitch me to get in front of my people, it would be a hard no. So I want to do it from a point of view of this is how I like to do it. This is how I think that this is a nice way to do it, which also has the added benefit of you being put in front of people's audiences. And because like I said, I've done this sort of presentation that I did for my group. I thought that it would be good to kind of take you through the presentation a little bit. Obviously you can't see it. I'm just using it as a guide and just to kind of cover off the main points we were talking about and hopefully help you think about this. Now, what is also awesome is alongside this episode is a five day ema

Today’s episode of the podcast is all about procrastination - and if you’re thinking you’ve heard this 101 times before and don’t need to listen, please do, because you’re in for a treat! In this episode I look at procrastination from a different perspective than the way we usually hear it spoken about, and share my real life and practical tips for how to tackle it. If you struggle with procrastination you will learn a lot from this episode, so I can’t wait to hear what your biggest takeaway is, please do connect with me on social media and let me know. And if you know someone who regularly beats themselves up for not getting things done, then please share this episode with them too. I would really love for you to do that!   KEY TAKEAWAYS COVERED IN THE PODCAST How to slow down your procrastination process The role of self compassion in procrastination Practical tips to prevent procrastination   LINKS TO USEFUL RESOURCES Join my monthly mindset sessions in the Dream Business Club Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter Transcript Hello and welcome to this week's episode of The Dream Business Podcast. And as always, I am your host, Teresa Heath - Wearing. If you are new to the podcast, let me take a minute to introduce myself. I am a business marketing and mindset coach. I am a speaker, a podcaster, and an online business owner, and I help small business owners through my membership, one-to-one work and my mastermind. So welcome. I am very grateful you are here and if you listen for a while, then obviously I'm very grateful you are here as always. Now, I mentioned last week that I am doing completely clean episodes and they are not being edited. So after 290, whatever this is, episodes, I have always had them edited. And then I just thought, you know what? I wanna simplify my life and simplify my business life. And actually I've been doing this for a long while. I pride myself on being authentic, so I just record them as is, and you get them. Obviously, if I mess up, I delete that bit as I'm recording it, so you're not gonna get me really making huge mistakes or say in bad language, so we should be fine. So today we're gonna be talking about procrastination, but I don't want you to think, oh yeah, we've, I'd know about this, or I've done stuff on how to try and work better and be more organized and manage my time. We're not actually looking at it from that point of view. I listened to a podcast and as if you are in my world and have been for a while, you know, I learn continuously. It's very important to me to constantly develop my knowledge and understanding of things, and I just love it. I'm one of those people that like, Could happily go to university for their entire life, I think, um, if they paid me, obviously. But, um, I really enjoy learning new stuff and I was listening to something weeks back about procrastination and they gave a different view on it. And so then I started to do some research as I do about what procrastination is. And I was kind of like surprised and relieved to find out some of the stuff that I did, because what happens when we procrastinate is we think we're lazy. We think we're either really un organise, really lazy. We get really frustrated with ourselves and we just think, why can't we get on and do it? And that really bothers us. And we know we're smart, we know we can do these things. So why is it that we don't do the things that we know we need to do? And when you run your own business, procrastinating can be really, really damaging for you because if you are putting off sending that proposal or reaching out to that podcast or connecting with that customer, then that can lead in loss of money. It's not just a case of, you know, you're gonna get told of by your boss. It, it really is a case of that could effectively stop you earning the money you should be earning, um, or the potential to earn money that you could be earning. So imagine my delight and joy when I did the research and it said, you're not lazy. People who procrastinate are not lazy people. And do you know what? For a long, long time I was told I was very lazy, uh, by my family for things like I would, uh, park as close as I could possibly park in a parking space, like if I had to walk somewhere. And then I realized actually I'm not lazy. I'm really efficient. Like that's my aim to be as efficient as possible. And I think lazy is such a horrible word, especially to be calling ourselves. So I was over the moon. When I discovered that actually it's not laziness, it's actually to do with your emotions, which I just thought like this is ace, but also like blew my mind a little bit because often so much comes back to us and our feelings and. And our own mind and our mindset, and it was just really reassuring to know that even something as practical of this comes back to it. So it's the fact that you are trying to avoid feeling i

Today’s episode of the podcast is all about how to put the mindset tools, tactics and strategies that you hear me talk about all the time into practice! In this episode I share a vulnerable and recent real life story where I took everything I teach about mindset and put it into practice to actually make a difference to something I experienced, at the moment it happened. So get ready to learn, and if you think there is someone out there that could benefit from this episode, then please go ahead and share it with them. I would really love for you to do that! KEY TAKEAWAYS COVERED IN THE PODCAST What mindset is and why it is important How to reframe thoughts into facts The importance of knowing and noticing your triggers LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my monthly mindset sessions in the Dream Business Club Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript You are listening to your Dream Business Podcast, and I am your host, as always, Teresa Heath -Wearing. So if you are a regular listener, then right now you might be thinking, this doesn't sound right. Normally, Teresa does an intro. She tells us what episode it is, and then some music kicks in and it's Teresa again telling us what this podcast is all about and why we should listen to it. Not today and not from now on. I am mixing things up a little bit again. Uh, I mix things up at the end of the year by stopping interviews and now I, I'm on a quest for simplifying things in my life. We have busy and full lives, which is lovely and beautiful, and we are very privileged. However, I am no quest to kind of bring it back to almost like not when I started, cuz I can assure you life is nothing like when I started business, but just bring it back a bit. Like do I need all the things that we do and should I do them that way? And I just questioned a few things. So one of the things I've decided to do is give you entirely what I'm calling clean episodes. And what I mean by that is as I speak to the recording now, this is what you're gonna hear. No editing, no tweaking, no improving the sound of my voice or whatever it might be. And I am hoping that it doesn't sound that different. I'm hoping that you don't notice a huge difference cuz we were always very careful about the editing, but I just want to simplify things. I just wanna have things a little bit kind of less complicated, one less step in the process. And if me just hitting record and you hearing me as rawly and as authentically as I am when I record it, then great. I am happy with that. And like I said, I really don't think you're gonna notice a massive difference. I don't record it and make massive errors that my lovely editor had to edit out. If I swore, which was more likely the case because I'd messed up, then I would go back and delete that as I'm recording it. So it wasn't like he had to get rid of any of that. It was just that maybe if I took any sharp intakes of breath or paused for too long, like I just did then, then he would probably clean that up. But we're going with it. And this is a. I think this is in line with some other stuff. Like I did a story today on my Instagram saying that I don't use filters anymore. I used to use filters because I used to think I don't look good enough. I don't, my skin doesn't look clear enough, or my eyes don't look bright enough, or my teeth aren't white enough and I dunno whether it's an age thing. I don't know whether it's a confidence thing that has come with all the personal development stuff I've done. But no longer, like, this is who I am, this is how I show up. I am very confident in who I serve and what I do, and I know I do a great job. So does having a filter on an Instagram story change that, does having a perfectly edited podcast with amazing intro and outro music and all that jazz change that? No, it doesn't. It's, it's exactly the same, regardless. So that's what I'm doing. I am showing up perfectly imperfect. And I am debating, and I really wanna get your feedback on this, so I would like you to take some action on this if you could. I would be very, very grateful. I am debating recording myself on video when I do these episodes. This is not something I've ever done before and I'm debating about checking it up on YouTube like, It's the same. I'm recording it sat at my computer. Um, and I'm actually co-working as I'm recording this, so I'm actually currently on screen with the co-working, uh, people in my executive club. Um, but yeah, just wondering what you think it, you know, does that interest you? Do you think that could be good? Let me know. Anyway, let's get on with today's episode. So, have you ever thought that when you've heard me talk about mindset, tools and tactics and strategies, and you've thought, yeah, that's great, that all sounds brilliant, but how do you actually put them into practice in real life? Well, that's what I'm gonn

Today’s episode of the podcast is all about why I used to think coaches were full of a lot of rubbish, and what made me change my mind! In this episode I talk all about what a coach really is, what you can expect to get from working with one and why every business owner would benefit from having a coach in some capacity. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else? Take a photo or a screenshot and tag me in your Instagram stories to let me know! KEY TAKEAWAYS COVERED IN THE PODCAST What a coach is and why you need one Why I decided to invest in a coach and how I got one The difference between group coaching and one to one coaching The difference between coaching, mentoring and accountability LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my One to One Coaching Join my Dream Business Club or Exec Club Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter Transcript Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So, I was getting ready the other day and I went down an absolute rabbit hole of watching this really funny guy on reels and it got me thinking, cuz normally when I get ready, I listen to a podcast or I listen to a book or I normally do something. So where are you listening right now? I want you to like take photos, screenshot, whatever it is, and tag me in on Instagram stories and let me know where you're listening. I'm really interested to know, like I said, normally mine is kind of getting ready in the morning in the car. Not that I go in the car a whole lot really, cuz I don't travel unless I'm speaking. But yeah I'm fascinated to know where are you listening to this? Please come and let me know on Instagram by tagging me in a post. So a few weeks back I sent an email to my lovely community and it was titled Why I Think, or Why I used to Think coaches were full of, and I won't say this swear word, but you can guess. And I also shared it on social media and I got a really good response and I got a lot of people coming back to me saying, yes, this really resonates. This is what I thought. And I thought it would maybe make a good episode to talk about why I thought coaches were full of absolute rubbish and. What is coaching and why you need one and why I don't think that anymore. Because I did. I genuinely thought for a really long time you don't need one and, and I and I, the problem was the coaches that I knew and saw when I first started my business were middle-aged, white, straight men. And. They had no idea about me and my business. And the problem is, I guess this comes a lot from me, not necessarily from them. I'd worked in a very male dominated industry. I'd worked in the car industry. I worked with a lot of white, middle-aged, straight men and corporate guys, and they were really patronizing. And I was a girl and I was young-ish at the time, and they really did patronize me and made out like, because I liked to laugh because I was chatty, that obviously I wasn't very smart. And I guess my problem was that I looked at these other guys and thought, you can't relate to me. And by this point, I was older and I'd got my daughter and I'd gone through a divorce and all this kind of stuff. But I genuinely still thought, you can't relate to me. You don't know who I am. You dunno what my life is. And I had fallen into the trap that most people fall into. And I'm not saying it was all bad cause I think there is an element of it that's good, where you find these big, massive gurus and. You start to follow what they say and then after a while when you get confident, because actually you find someone who does pay attention to who you are and makes you feel worthy, that you realize that all the stuff they were telling you to do you can't do because that's not your life. And when you've got a four-year-old waking you up at God knows what time I can't get up and do a morning routine and work out. Not that I want to. Thanks very much. And actually, you know, now I'm much more empowered to do what I wanna do and what works for me and my season of life and where I am. But back then I wasn't. And I guess, like I said, I looked at these coaches and I guess the coaches I knew were only local and thought. Yeah, no, you don't know me. I'm not interested. And I actually used to think, if you're that flipping good, why don't you do it yourself? God, I was so naive, so naive. And then I found my coach and, and all I knew was, and it was actually my team member at the time, lovely Katie, who said to me, do you think you need a coach? And I was like, I don't even know what they do. I dunno why I'd want one. I dunno where I'd find one. And I was really kind of like, I don't understand it. And I really didn't, I didn't understand what the purp

Today’s episode of the podcast is all about how you can come up with your perfect customer. In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else? Take a photo or a screenshot and tag me in your Instagram stories to let me know! KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my Visibility Challenge Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do. And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one. So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I really gave myself some tight deadlines, which. I'm actually finding that I really need to do at the moment to get stuff done. Sometimes you're over productive and sometimes you need a kick, and I'm, I'm in the season of needing a kick right now. So I was gonna do a video, didn't do a video, and then I thought, oh, I know well, it was actually not my idea. It was one of my lovely members' ideas. Why didn't you link to an old podcast? Well, I couldn't find one for ages and ages, and I thought, surely I've done an episode recently on how you come up with your perfect customer. But evidently I haven't. So I am going to do that today, but it's quite good actually because I've recently talked about this in lots of talks I've given. And I've got some new examples and some new things to maybe put your way, which might help you come up with your customer a bit easier, or at least give you a different way of thinking about it. So if you've seen me speak about this before, you will have seen me talk about that we can't just look at the demographics. So when I started back in marketing all those many, many, many, many years ago, when I did my degree in it, We literally used to just look at like what age is our perfect customer? What sex are they? Where are they based, or what's their location? What's their marriage status? Do they have children? And what kind of job might they? It was really basic information, and that doesn't work any longer, and it doesn't have to because we have so much more information available to us now and in this amazing world that we're in. And the example I gave when I did this, I talked about an estate agent, so I was saying, let's say you had an estate agent and I went to them who's your perfect customer? What age are they? Well, there could be any age, you know, basically from the over 18, right the way up to whenever it is, someone might buy a house. Well, what sex are they? Well, they could be any gender. What location? Okay. You could argue that they're going to be in the location of the estate agents, but. You've also got people moving into the area, so what location are they coming from? Well, anywhere. Are they married? What's their marriage status? Could be, might not be, could be divorced, could be separated, could be single. Do they have children? Well, some do, some don't. Some won't ever, some will. What jobs they do? Well, there could be any jobs. So this just doesn't work because the whole point in getting to know who your customer is, is that you are marketing, you are messaging your social media, your, your content should always be leading them to, to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me, and that's really hard to do when you don't know who these people are, or you are only looking at them from those points of view. So for a long while I've been talking about can you answer the following and it's do you know what their behaviors, motivations, and aspirations are, what their pain points are and how do

Today’s episode of the podcast is all about what journaling is, how to do it, and what it can do for you and your business. In this episode I take you through an overview of one of the Mindset Live sessions that I have recently delivered in my membership and give you practical things to go away and try yourself! As always, I’d love to know if any of this resonated with you and whether you journal or might now give it a go. Please feel free to connect with me on my socials and let me know.   KEY TAKEAWAYS COVERED IN THE PODCAST The benefits of journaling How journaling improves writing and communication skills How journaling helps you to process things How to get started with journaling THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE There is no right or wrong way to journal, so let go of judgement and how it should be done and make it what’s right for you.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE The science behind the woo Join the Dream Business Club Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So this week we're gonna be talking mindset again, and I decided that I wanted to share something that I did in the Club. So every single month in the Club, we do a mindset call and the aim of the mindset call is to teach the members some new mindset skills or to go through an activity with them that helps them get unstuck, helps 'em move forward, helps 'em understand them better, their business better, how they work better. And for me, things really changed in my business when I got the mindset, like I was gonna say, like under control or sorted, but it's never, ever sorted it. Managing a mindset and working on a mindset is a constant, constant thing. It just means that I know what tools I have so that I can pick on a right tool when I need it, and also that I move through things quicker. So rather than being stuck for a long time or being fearful of a long time, or I'm able to move through it a lot quicker and move past it a lot quicker than I used to be able to because I have all these tools that are at my disposal. So, One of the things we do like stuff is I do this every single month, so if you are not finding a place to work on mindset. And actually this is something that is really unique to our Club and to my community. Lots of other places I've been don't offer this. So if you don't have a safe space to learn and, and actually this is the sort of stuff that I do with my coach, so. We do it on a one-to-one basis, and what I'm doing within the Club is I'm allowing that to be available for a price that you wouldn't get a one-to-one coach for. So do go check out the club if you think you might find that useful. So today I'm gonna take you through one of the sessions, not completely through the session obviously, but I'm gonna give you an overview to one of the sessions that I did in the Club. And this is all about journaling. Now, I don't know if you've ever journaled, I dunno if you've ever thought about it, looked at it, or whether you are a proficient journaler. But it has been quite impactful and changing for me. I don't, I didn't wanna put the word life changing before that, but it, it has had a huge impact on me and how I manage things. And therefore, I did an exercise so that my members could understand what journaling was, how to do it, how to go about it, what it can do for them, because it is an amazing and amazing tool. But I have to say, when I first started journaling, when someone said to me, oh, you should journal that, I was just like, what are you on about? And it took ages. Really, really did. It took at least I would say a year before I really understood what they meant and then started to see the benefit of doing it. So if you are sat there thinking, yeah, try that didn't work for me. Give it another go and just bear with you yourself. It's a bit like meditating. People go, can't meditate. Everybody can, to a degree. They've just gotta find their thing and their way of doing it and how it works for them. So, so one of the things we started off talking about is why you even need to journal or why it's a benefit. And I gave them a few of the stats that I shared in my episode about the science behind the woo. So we'll link up to that if you haven't listened to that episode, it's a really good one, especially if you're a bit skeptical about this stuff. Because I do like to back it up with some evidence because I am really passionate about it and I get really frustrated when people are like, oh, it's just such a load of rubbish. It isn't. It's actually very smart and it has some real good science behind it. And whether it did or not, like if that's what you choose to believe, I choose to believe if that makes my life better than Amen to that. Some of the stats or some of the facts that I find. So

Today’s episode of the podcast is all about overcoming fear, and I am chatting all about what to do when you are scared to do something and how to step over that, and also why you shouldn't make decisions from fear. As always, I’d love to know if any of this resonated with you and whether you had any lightbulb moments. Please feel free to connect with me on my socials and let me know. KEY TAKEAWAYS COVERED IN THE PODCAST How feeling fear can be helpful What The Chimp Paradox is and how to deal with it What to do when fear kicks in THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE We do need fear and we're always going to have fear, but what we don't want it to do is to paralyse us or stop us from taking action. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter Transcript Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I decided after a couple of weeks where we talked about practical things, I was gonna mix it back up and we'll do some mindset stuff. And this is kind of my plan going forward. So I really wanna make sure that I give you some of the practical things that we really need for business. But I also wanna make sure that we look at the mindset side because that is as important. If not, I might argue more important than knowing how to do a strategy or something like that. So today we're going to look at fear, which sounds like a really fun podcast episode, but I promise this is gonna be a good one. I am gonna give you lots of practical things that you can do to help you get over fear or move past fear, or to make sure that you don't make terrible decisions when in fear. Fear is a very natural thing. We all feel it and it's like nature. It's important that we do feel fear. Obviously back in the days where we were cave people, we needed fear to basically help us protect ourselves. And even though we are unlikely to be chased down by a lion today or whatever it might be, I dunno what it was back then, I wasn't around obviously. What we do is our brain still perceives things the same kind of way. It still thinks that we need to kick into that fight or flight or freeze or thorn kind of situation. So it gives us fear and, and it's doing a good thing. It's trying to be really good by going, this is a bit scary. I need to tell you, this is a bit scary because what I want to do is keep you safe. and it wants us to stay in our comfort zone. That's what it's trying to do. It doesn't want us to get those emotions of feeling nervous or scared. It wants us to stay where we know in our brains that we are safe and we will stay alive. But obviously the difference is now it's not a matter of life and death, it's the matter of doing a live or not doing a live or posting that thing on social media or not posting that thing. And it might seem like these are really little, silly things that I'm talking about. But really fear can be anything and something that one of you might think, well, that's easy. Like I'm never scared of that. Someone else might be absolutely petrified and that's absolutely fine because we're all very different people with very different life experiences and very different feelings. So, like I said, the main gist of it is that it wants to keep us safe. It wants to keep us in a safe place. And like I said, the brain unfortunately has not quite caught up with the fact that keeping us safe doesn't mean protecting us from death or being malled or eaten alive. That actually thank you, but I'm not gonna die if I go and post something on social or send that email or put my price up. So we need to be mindful that that's the case, that that's where the fear is coming from. However, we also, there are some advantages to having fear, like I said, one, the initial thing of let's not get malled by a bear, but actually having fear can be really helpful. So for instance, as you know, I speak a lot and I love it, but does that mean I never get scared before I go on stage? No. And I actually really like the fact that I am nervous because it proves to me that I'm taking it seriously, that I'm not at a point where I'm thinking I'm so good at this stuff. I'm not scared, I'm not bothered because I think at that point I'm probably not giving it the respect that it's due. So actually sometimes that fear, that feeling of fear can be really helpful. It can make us just understand actually this is, you know, this is something I'm doing here and I need to, to bear that in mind. What I tend to do when I speak though, when I feel that fear, cuz obviously I do love it. What often happens is the minute I get on stage, it goes like within the first minute of me talking, I then start to relax into it and it's fine and great and I love it. What I do, just out of interest, is I try and do the reframe thing, which is a, a Mel Robbins thing where basically the emotion

Today’s episode of the podcast is all about how to grow an audience, using a lead magnet. Lead magnets are one of the key ways in which you can get people onto your email list, and so they’re a really valuable tool for your business. As always, I’d love to connect with you on my socials and hear what you thought of this episode!   KEY TAKEAWAYS COVERED IN THE PODCAST How to get people on to your email list Types of lead magnets you can offer Whether PDF lead magnets still work How to know what format is best for your lead magnet How to make sure your lead magnet leads to the right things   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Your lead magnet needs to fix a problem and add value, if it doesn’t, you’ll lose them after they’ve downloaded it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   My 5 Key Steps To Starting Your Email List! Invest in my Build My List course Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello, and welcome to this week's episode of the podcast. I'm your host, Teresa, as always. How are you doing? Okay. We've done a little theme these last few weeks, so if you've been listening, which hopefully you have, two weeks ago we did an episode on creating an online course, and the three things that I thought were key in order to have in place, if you wanted to think about having an online course. So the first thing was content. So last week I did an episode around content and looking at the kind of long form content and how you maximize that content, especially if you've been doing it for some time like I have. And then this week I want to talk about the second thing that was on that list for an online course, which is an audience. Now I have seen some unbelievably crazy, what is the word I'm looking for claims. That's the word I'm looking for around audiences and whether you need them and don't need them. One I saw on a webinar where basically they said that they sold an online course and only had an email list of a hundred and like 30 people or something, and they made 30,000. That was the first amazing claim. Now, am I saying that's not true? No, I'm not saying it may not be true. What I'm saying in this case is they may not be telling you the whole picture, i.e. they could have had a Facebook group, they could have had a podcast, they could have had like any number of ways that audiences came to them other than on the email list. They could have had a ginormous social media following. So I feel like you, you just weren't told the truth with that one. And then the second one I heard was that you should be getting 10,000 people a month on your email list, or you're doing it wrong. Absolute rubbish. Like I can assure you, I've been teaching this stuff for a really long time and no one organically is getting that many people on their email list. Now, if you wanna put a ton of money behind ads, and actually this person who said it, obviously, as you may or may not know, you can actually view if anybody is running any ads, and this person consistently runs huge amounts of ads to their lead magnet. So yes, they might expect to get that, but God knows how much they're spending on it. So organically you are not gonna get anywhere near that far, far from it. But I wanted to talk about lead magnets cause I haven't done an episode for ages, and that is one of the key ways in which you can get people onto your email list. I'm not gonna go into why you need email list. You are very smart. I'm sure you know that by now. We do. Everyone does. Every business needs their own list of people and prospects, and an email list is that way. Social media is lovely, but we do not own it. We are marketing on borrowed ground. So. When we talk about lead magnets, we talk about things that are going to attract someone to get onto our email list, so what I call hand raises. So basically something where they might have seen some content about something and then it says, do you wanna find out more? Or, those aren't the exact words, FYI or so for instance let's say I am talking about lead magnets, and I tell you, I have done a step-by-step how to create a lead magnet that you can have for free. You just need to gimme your email address. Well, if you are sat here listening to this thinking, Actually, that's great. Could you, Teresa, then you would download it and you would happily give me your email address for it. That's what I call a handraiser. So I've introduced you to something, into a concept or a content or something and I've said if you want to know more, I do have something, but it's behind this wall. And then to get past it, you've gotta give me your email. But I would make sure it's good enough that actually you'd be more than happy to give me your email address cuz you haven't gotta pay for it. I see lots of things out there that people are saying you know the downloading pdf, the five t

Today’s episode of the podcast is all about how to create content, and what you need to do to repurpose those ideas and really make the most of them. Over the years I have done a fair few episodes around the theme of content, and they've always gone down really well. So, I hope you enjoy it and as always, feel free to connect with me on my socials, and let me know what you think!   KEY TAKEAWAYS COVERED IN THE PODCAST The difference between long and short term content How to maximise and repurpose your content Finding the type of content you like creating   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Successful content creation is about consistency, not how frequently you do it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about joining The Dream Business Club Find out more about 1:1 coaching with me Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? Okay, so last week I talked about having online courses and the three things that I felt were super, super important to have in order to have a more successful chance at having an online course and selling it, and those three things, were creating content, building an audience, and making sure that you understand your customer's problem and the transformation there're after. Because obviously that's effectively what your course is. You're helping them get a transformation. So what I thought I would do is this week I thought I would talk about content. Now, we've done a fair few episodes over the many, many, many episodes of the podcast around the theme of content, and they've always gone down really, really well. And one of the things I thought about was the fact of like, is there ever any new content, right? Not only from a point of view of there is a ton of content out there in the world, and obviously I'm talking about my industry, but your industry too. There is so much out there. We are all content producers now, and we have Google and you can literally search anything. So is there any new content from that point of view, but also what do you do when you get to my level of 285 episodes of the podcast? So effectively, like every interview was round an hour and every solo is probably less than half an hour. Like that is a ton of me talking for starters, you poor people, but also a ton of content. We have talked about so much stuff, so what do we do? Like how do we keep coming up with content ideas or what do we do with the fact of we already have so much content out there? So today I wanna talk about that. I wanna talk about coming up with ideas and then what you need to do in terms of repurposing those ideas or how you make the most of them. If you are serious in your business, if you are actively trying to grow and you know, be seen by more people, then content is one of the ways you're gonna do that. Even, and I'm gonna kind of stick my neck out here. Even with a product-based business, there is still content that you can produce. So what do I mean first off, by content? I'm confident you all know by now, but let me just cover it of. So we've got long form and short form content. So long form content tends to be things like podcasts, blogs, articles, videos, lives, anything that's a bit more meaty where you're going into a bit more depth. Short form content tends to be things like social media, tends to be posts, tends to be kind of quick, short stuff. So often businesses are pretty good at the short form content. They know they need to be on social media. They know they need to show up. They're not always great at the long form content. Now, I'm not gonna sit here and say you have to have long form content, cuz no one has to have anything. It's your business. You get to decide. However, it is a very helpful thing to have, especially when you are in a knowledge based industry. If you are offering something that is based on your knowledge or that you think needs some explanations. Let's just take one of my lovely members of the club, one of my members does inflatables and soft play hire, and for instance, long form content for them might be blog articles around some of the common questions that they get asked. So even with something like that where you think, well, I don't need a blog or a podcast for that, somewhere where they can go and get more confidence and more comfort around the thing that you are selling or how good you are at your service. So yeah, so I would recommend that most businesses have some kind of long form content. Now, the first thing is you need to decide what you like to do. I do not like writing, therefore, a blog is not for me. I do have a blog on my website. If you go and look those three blogs written ages ago, I should probably just remove this now. But I tried. It really wasn't for me, and I'm just not big on writing. You know,

Today’s episode of the podcast is all about the basics you need to know to create a successful online course. I’d love to know what you think, and whether an online course is on your goals for this year - please feel free to connect with me on my social media and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST 3 considerations to think about if you are going to create an online course The value of you having a live element to your online course Realistic expectations of success when selling an online course   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE There’s no such thing as a passive income, but you can create a recurring income, if you do it properly.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Build My List Online Course Sky Rocket Your Email List Growth Online Masterclass The ‘Billy Basic Ads Course’ - Meta™ Edition Online Course   Transcript Hello and a really warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath- Wearing. I am very grateful to have you here listening with me today. So what are we gonna talk about today? If you are new to my world, the podcast now predominantly talks about marketing, strategy, tips, tools, but also with a whole host of mindset stuff. And I've done quite a few mindsety type episodes recently. So I thought it was about time I did some practical stuff again. And one of the things that constantly comes up in my world, and this is probably because I'm an online business, is the fact of having a, now, I'm not gonna use the word passive income cuz fyi, there is no such thing as passive. But having a recurring income or an income that is from something that is created that can be sold over and over. Now I'm not gonna make out like this is, you know, the easy dream and you can come rich it quick overnight, cuz that really isn't the case. However, there is definitely some real benefits to it. And one of the things that I'm talking about in terms of creating that kind of reoccurring income is an online course. Now, often when I work with people on a coaching capacity, we are focusing on their main business, but always in the background and always as a thought is, how can I create something that brings me in some regular income? And often this comes down to a course. When we're talking about, like I said, I, I don't agree with the word passive because it's really not passive, but when we're talking about things like memberships, you have gotta show up. I am in my membership all the time and I have to show up every week and every day and do the things cause it's my membership. That's what people expect when they join. I know that doesn't happen in lots of memberships, but it certainly does in mine. and that's what they're paying the good money for. They're paying for me to come in and help them and support them. So that's not normally what my clients, my coaching students want. They want a course. So I thought it'd be really good to talk to you today about what are the things that you should be thinking about if you are thinking about having an online course or if you are at that stage in your business where you are like, do you know what, I'm killing it from a one-to-one point of view, or from a one to group point of view. And I'm really loving what I do, but I really want to find another way I can bring in another element to my business. And normally this is the case. It's not normally the case with most people I work with that go, I wanna shut down my one-to-one or in-person side, and I only want the online and, and the course side. They normally want it as an add-on, which is a great thing to do because the fact of if you've got, you've, you know, and not, if you have got so much knowledge and so much content that you produce. Like I know for instance, when I, when I first started coaching, I would suggest something or I would talk about a process and then think I could probably just come up with like a, a form or a worksheet or something for you to use, and actually that'll make it so much easier. So then I would create it. So then when I spoke to the next person I was coaching and say, actually, you know, this could be good for you as well, I would then have the worksheet. So by the time I've done this so long and worked with so many businesses, I have created a lot of content, which you could turn into a course. So this is where most people get come from. So there are really, for me, three main considerations that you need to think about if you are going to create an online course. If you are sat there thinking, I love my business, I'm very good at it, and now I want to find a way that I can bring in some additional income. So the first thing is that you should be creating content about the thing that you do, which if you are like the people that I coach, then you are already doing this. I had an example once of, I was part of another group coaching program and I am a bit of a nightmare. I can't help

Today’s episode of the podcast is all about your season of life and knowing how to create a business that you love and not what someone else is trying to tell you to love. I’d love to know what season of life you are in right now and how that impacts your business, and whether any of this episode resonated with you - please feel free to connect with me on my social media and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST how important it is, from a mindset, business and happiness perspective that you understand where you are in life and what you want from it why you need to unlearn everything you have learned so far about how to build your business what a coach should be doing for you and what they absolutely should not be doing how your season of life can impact your pricing and what you charge the questions you can ask yourself to discover what is important to you   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Everyone has different lives, situations and priorities – there is no one size fits all to running a business!   USEFUL LINKS   Ways you can work with Teresa as a coach Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and a very warm welcome to this week's episode of the podcast. I hope you are having a good start to your week if you are listening to this on a Monday. Otherwise, I just hope you're having a good day regardless. I did an episode recently that got a really good response about can you really have it all? Which I'm super glad it resonated with people because it wasn't a very clear episode. In the case of, it was a hard question to answer because it really depends on you and what you want and what you deem as all having it all. And it got me thinking about an episode I did a while back, and funny enough, one of my teams said to me, That they listened to it when it came out originally, and they were like, it was such a good episode that it was what brought me into your world and it was about seasons of life. And I thought, I'm gonna do that again. But also, I've just been asked to speak, not just been asked. I'm speaking at an event in Edinburgh this week, not the week of this episode, coming out the week of recording it, and I have done a presentation all around marketing mindset and why it's so important in marketing to work on your mindset, which obviously is totally my bag, and I love the mindset stuff. And while putting together this presentation and also thinking about that episode of Seasons of Life and, and knowing how to create something that you love and not what someone else is trying to tell you to love. I thought this all sounds really good and I'm gonna put together an episode. So that's what I think I'm gonna focus on today. We're gonna look at how important it is from a mindset, business, happiness perspective that you understand where you are in life and what you want from it, and not to necessarily listen to the experts out there who tell you that there is only one way to have it and you should have, you know, you should do it this way and do it that way, which quite honestly drives me to distraction. So in this presentation I talk about why mindset's important, and I talk about the fact of for me, someone asked me what mindset was the other week or mindset work or mindset practices, and I described it as being aware and conscious and slowing down and really paying attention to things that you're thinking and doing and various things like that. But for me, it can actually change the, change the money you earn, it can stop you earning money and it's so very important. So when I was putting together this presentation about, you know, what should you do in order to have a good mindset, one of the things I put as number one was to basically unlearn everything you've been taught today. Because as I have said many, many times before, there are many experts out there who tell you, That you should or shouldn't do something. Someone contacted me the other day actually and said they wanted to work with me. They were looking at working with a coach, but other coaches told them they had to have a group program cuz that's the way it worked. That was where the money's at. That's what's so good. And it's like she said, you know, will you force me down that route? And I said, "I won't force you down any route. Do you want a group program?" "No." "Then no, don't have one." It really, really drives me insane where I hear other experts and other coaches saying they're coaches and they basically tell you exactly what you should do or tell you that the only way of doing it successfully is the way that they happen to do it. That's not a coach. Coach doesn't teach you what they did. A coach helps you understand what you want, gets you clear on what you want, and helps you create a plan for you to do that. So, like I said, number one on this presentation was basically I di

Today’s episode of the podcast is all about how to know when to grow your business to more than one team member, and what kind of roles you might want to consider having. I’d love to know where you are at in your business right now - whether it’s just you, you have a VA or a whole team of people - please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● The common mistake people make when taking on a VA ● How to know when to scale your team beyond a VA ● The kind of tasks you could outsource to a team of people THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE If you do something more than twice in your business, you should not be the person doing it, because it's a process and a task. USEFUL LINKS Join the membership and access the Dream Business Growth Path Jen Lehner’s, Front Row CEO course Becci McEvoy, Social Media Marketer Phil Brett King, My Podcast Assistant Ben Bellamy, Web Designer Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter Transcript Hello and a super warm welcome to this week's episode of the podcast. I hope you are doing well. Firstly, I just wanna say thank you for some of the lovely messages that I have had on DMs and on social media about the change in episodes and how you're enjoying the shorter kind of bite size type episodes with just me. So I really, really appreciate you reaching out, and now would be a really cheeky time to ask for a review. As I've told you before, The podcast because it's so consistent, it doesn't really do anything crazy amazing at any point. As in like, so when someone launches a new podcast, the, it can throw it high up in the charts cuz it had no episodes and now it has episodes, or it had no listeners and now it has listeners. But when you are consistently churning out content and consistently showing up, it takes a lot of effort to actually get you ranking anywhere. Having reviews really, really helps. Also, if you know of someone who is in business that you think this might help, I'd really appreciate you sharing it. So just a little plea before we get started. Okay. So let's talk about this week's episode and what we're gonna be focusing on. I've decided to focus on when you have a team member, how do you know when to grow to more than one team, team member? And how do you know who you need and what roles you need and that sort of thing? So let's just talk about sort of getting a first team member, the VA. So normally a VA is the person that people get straight off the bat. They're the first team member they get. And one of the mistakes I find when people look for a VA is, and I remember someone once saying to me, I want them to be able to do all the website stuff. I want 'em to be able to create social media posts, do the scheduling, write some blogs, duh, duh, duh. And it's like, gosh, this person's superhuman man. Like, seriously, how much stuff do you think they're gonna be able to do from a skill point of view? Because let's face it, we are not all brilliant to everything and neither will a VA. Now the idea of a VA is that they can do lots of different things, but you will find even with some VAs and others, some naturally are better at some things and like doing some things and some like doing something else. I have one of my amazing students she bought on a VA and her VA's phenomenal in the sense of she creates social media posts for her and they're really beautiful and she schedules them and she writes the content and that's brilliant. However, she just fell on her feet because she found a VA who just happened to like and be good at it. So that's not always the case. So if you haven't got a VA and you're thinking, well, what would I use them for? And I think this is. This is a common mistake that people, that people make is they think like, I've got nothing to give them. I dunno what I'll give them, but you are doing so much in your business every single day. And there is a rule of thumb that I was once told that if you do something more than twice in your business, the same task or the same process more than twice, you should not be the person doing it because it's a process and a task, and you don't have to do that. And the idea is that you are putting more value on your time in the sense of you're doing things that only you can do and things that make you money. So when you think to yourself, or you might be thinking to yourself, I can't afford to bring someone in. Well, how much do you charge out per hour? Or how do you make money? And therefore, should you be doing something that you could be paying someone less to do that thing? And it's not that you're giving someone the rubbish jobs. People like these jobs. Some people thrive in these jobs. Some people want to do the things that you don't wanna do, that's what they're good at. So you're not sat there giving them all the rubbish, and you don't need to feel bad about that. You're ju

Today’s episode of the podcast is all about how to cut through the noise of ‘experts’ telling you what to do, and how to choose whether someone is worth spending your money with. As always, I’d love to hear your thoughts and experiences, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● The different types of experts you can get help from ● The questions to ask yourself before spending money with an ‘expert’ ● The importance of a good coach THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Knowing what you want will really help when trying to work out who you want to work with, or who is worth spending your money with. USEFUL LINKS Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and a really warm welcome to this week's episode of the podcast. How are you doing this week? Seriously, how are you doing? How are things? I've got the feeling that as I'm asking these questions, you're answering me. I do that. Do you do that? If I get a voice message or if I'm listening to like an audiobook or a podcast and they ask something or they say something, I talk as if they can hear me. It's very odd. Anyway, please tell me. I'm not alone on that. But yeah, just in case no one's asked you how are you doing, feel free to drop me a DM and have a chat with me. I'd love to know. I'm going through a bit of a phase at the moment with the podcast where I'm talking about things that kind of I'm passionate about, or I think is important to talk about, which sometimes means they're not necessarily the easiest conversations to have, or they're not like the most, you know, here, do this one thing and this all make your world better type things. But I think they're really important discussions. This sometimes makes me feel like a bit gutted that I am not interviewing people because sometimes these discussions are better had with people. But I will pretend that I'm having a conversation with someone and you can pretend that you are having the conversation with me and then, uh, All will be good in the world. But these are the kind of conversations that, you know, I'm happy to have on Instagram lives. I'm happy to come and have conversations on your podcast and your group on stages like, because I feel like some of the things that I'm talking about and that I'm passionate about are really important that we are talking about this stuff because I feel like the business world. Has a bit to answer for as well as the online world. So I feel like more voices that we can get out there having these conversations the better. Also, as a side, if you've been following me on social media, you'll be seeing that I have been reminding you lovely lot that I speak. That's part of my job. That's what I do. I think I'm okay at it. Let's hope so, and I am trying to do more of it this year. In fact, I've set myself a really big task of how many podcasts I want to get on and how many stages I want to get on this year, and I really want them to be like in person stages. Obviously always happy to do online stuff. So this is my request, if I may. If you have a podcast and I have not been a guest and you would like me to be a guest, I would love that. If there is another podcast that you think I would be great for, and you know the host, then please ask them or DM me and tell me about the podcast and I will reach out to them. If you have an event and you want me to speak at it, do not freak out. If you think I'm gonna cost you a fortune, I'm happy for open for conversations. I just love it so much. So yes, I'd be more than happy to have a conversation with you about speaking on your stage. If there is a group that you want me to speak in or an online thing. Whatever the size I am more than happy to do so. So yes, that's my little pitch for speaking and podcasts and that sort of stuff. So today my passionate conversation is about how to cut through the noise of other experts telling you what to do. Now, the irony is not lost on me, that I am an expert, supposedly, depending on what day you catch me, and I sometimes tell you what to do. So I appreciate how ironic that is that I would do a podcast titled or talking about how to cut through the noise of other experts or of experts altogether, including myself if you so desire. Now. So why am I doing an episode about that? Because one, I would hope that I would put myself in a kind of category. Two am I saying that all experts are talking utter rubbish? No, I'm not saying that. I'm not saying that at all. However, I do think it's about time we talked about the experts. Okay. And. Whether we should be paying as much attention to them as people have done. And when I say attention, I also mean money because that's kind of the key thing. Excuse me, my dog is jumping up at my, my leg is trying to tell me something like, because that's what it often comes down to. It's not just us l

Today’s episode of the podcast is all about whether you can really have it all! For those of you who have been listening for a while, you’ll know that I’m fed up with the lies being spun by the online world to get you to spend money with them; and it’s got me thinking about whether you really can have it all. Tune in now to hear me share my thoughts on whether having it all is a marketing lie, an unrealistic goal, or something that we should all aspire to achieve. As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media! USEFUL LINKS Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So, a couple of weeks ago I had little rants on my Instagram stories. Because I got, I got distracted with some things online as we do, and in fact, I hadn't looked at it. Someone had pointed it to my attention, which is sometimes a little bit frustrating because of the fact of, I purposely mute things so I don't get distracted. Anyway, and basically it was someone making out like their life is perfect and their business is perfect and they've got it all sussed and everything is wonderful and you can have what I have if you pay me money type thing. You've seen it before. We know this world very, very well. And it's got me thinking about the kind of can you really have it all? Like, is this a unrealistic goal we are setting for ourselves? Is it something that people lie about or is it something that we can actually have? And I guess the first thing that I have to think about in answering this is what does that really have it all mean? And the truth is it means something different to everybody. My version of having it all, whatever that sentence means, could be completely different to your version. And this is something that I am like championing again and again and again. That it is very hard for people in the online space offering a program or a service that's a one size fits all to justify, justify is not the right word to well, in my mind how they can promote that it'll work for everybody. Cuz it can't because you are different. I'm different. We learn different ways. We have different things that, you know, change our lens on life and what's important or how we see things. So I am becoming more and more passionate about doing smaller group stuff. Now, I won't lie. When I first started in this online world, I believed that having it all meant having a humongous audience and a humongous membership, and this dream of recurring income, which meant that I could sit on a beach and work, which as we all know, is not as easy as people make out. And I dreamed and, and imagined that that's what I wanted. And I tried really hard in the early days to get out there, build my audience, do all that stuff. And as time's gone on, I've come to realize two things, three things, many things. First, I've realized that it's not as easy as everybody makes out. Fact. You know that, you know that I happily promote this. Two, it doesn't necessarily work like doing things on mass, mass thing doesn't work and often people don't take into account you. Well, they can't take into account you and what you like and who you are and your background and your view on the world. And when they do try to do that on a mass level, it's damaging. I have come to learn that we are so complex. We have individual lives and upbringings and experiences and traumas and all of this sort of stuff, and opinions and views and impacts on our life that when someone tries to do something on a mass level. Like, let's just take someone like Tony Robbins when he basically says, you know, you've gotta get up and you've gotta do the work and you're being lazy. Uh, like I'm not quoting him ver verbatim obviously, but when he says something like that, There could be a number of reasons why someone isn't hustling or doing the work or showing up as they should be. So many reasons and that is so damaging cuz what if you are depressed? What if you have a chronic fatigue illness? What if something? You know, you are hustling at the detriment of your family or your health or that is damaging. So, like I said, one reason I've come away from it is cuz I realized that it wasn't as kind of available as people would like to make out. Two, I just don't like it. Like I don't wanna be a number. I like to be seen. And as you know, I say this all the time that I like the, the phrase that I stole from Mary, my coach. I see you, I hear you, you matter. That's how I like to feel. If I give my money to someone, I wanna be seen, I wanna be noticed, I want to be included. And whether that's a group thing or not, I've just done a group vision board workshop over the weekend, a couple of weekends ago. And even though it was a group, it wasn't a humongous group. I think there was

Today’s episode of the podcast is all about affirmations and how to create your own personal ones. I recently ran this as an exercise in the Dream Business Club, through the Mindset Lives we run every month, and my members found it so valuable, which is why I wanted to share it with you today. I would love to know what affirmations you have and where you put them, or whether after this episode you’re going to have a go at creating some! Please feel free to share with me, by connecting over on my social media, linked below. KEY TAKEAWAYS COVERED IN THE PODCAST ● What affirmations are and why they work ● What to think about when creating your own affirmations ● How to make your affirmations feel real THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Affirmations aren’t silly or ‘woo’, they are based in science and really powerful!   USEFUL LINKS Join the Dream Business Club for monthly Mindset Live sessions The Science Behind the Woo podcast episode Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter Transcription Hello and welcome to this week's episode of the podcast. How are things? As I record this episode, it's a super frosty day and I am sat at my desk with a blanket on because it's a bit chilly and I'm wearing a new dress that I really love, but it's not very practical. So it's more of a summer dress and I'm wearing in winter, hence why now I've got a blanket on because I've not been very practical. I've got my dogs, uh, one by my feet and one outside the door who are both fast asleep, which is lovely when they're like that. So if they move, I apologize that you might be able to hear them. And I am batch recording episodes and sometimes I find it really hard to get into the swing of things, of, into the swing of the episodes. And one of the things that, you know, I've changed, obviously I no longer have interviews because I just fancied a bit of a change and a rest. Although it's not to say I'm not gonna do any. In fact, I've got a couple lined up that I'm thinking I might do. They tend to be a bit different, or one of them is a friend that I'm gonna bring on and we're just gonna have like a chat. But she's in business too. And she's a coach too. But yeah, I, and the reason I'm kind of talking about all this is because sometimes we do things for the sake of doing them because we've always done them and we always feel like we need to do them. And I think it's worth just taking a step back every so often and going, "Is this what I wanna do? Is this bringing me joy? Is this doing the purpose?" Because some things don't bring us joy, but we really have to do them like our accounts or admin or whatever. Well, they're for me anyway, but they will help and they do something for the business. But the reason I wanted to say is I just wanted say that if you are sat there thinking, "God, I'm so tired of doing this one thing", or "Actually this doesn't fit me anymore." then why do it? Who says, you have to do it now? I'm not stopping the podcast. That's not why I'm leading to in this. I'm just saying like it's worth giving these things some serious thought because sometimes we, we don't, sometimes we just keep going because we feel like we must have to, or we must be on all the social media platforms cuz that's the thing to do. Or everyone has to be on Facebook. Well, they don't do they. You can do what you want. It's your business. You get to decide. But one of the things I want this year, and one of the things that I am thinking about and that are in my goals, is I want more bliss and pleasure and fun and joy. And I think sometimes we work super hard on our businesses and super hard on things that we forget to add in the joy and the bliss and the happiness and the pleasure. So one of the things that I am working hard on is making sure I get some more of that in my world this year. And, and actually I wanna ask a favor while I'm here, one of the things that I am doing, or I'm planning on doing is doing something new, fun, different, interesting every month. Almost like testing out loads of different hobbies. So for January, I went to a dance class and then, I've got a few other ideas kind of lined up for different things. Like I want to go and have a lo around a garden because I haven't done that and I really did wanna do that. I just paid yesterday for the Happy Place Festival. If you're in the UK you know, fearne cotton. I just booked that for September and yeah, so like what do you do that makes you happy and brings you joy and fills you up because that's what I'm trying to do more of this year. So it kind of brings me onto my, my subject for today. Kind of not, but you know, we'll go with it and pretend. One of the things I thought I talk about today are affirmations. And the reason I wanna talk about this is because every single month in the club we do a mindset exercise where me and whoever club members wanna join me. Get on the call a

Today’s episode of the podcast is all about how to be more productive in your business. I share with you practical ways to be more productive as a business owner, and the things that I do to help me. If you are struggling to get back in the swing of things, and are feeling a little unproductive at the moment, then tune in now for a dose of inspiration. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Knowledge is power, once you know something, you can do something about it! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Laura Try’s YouTube Channel Eat That Frog by Brian Tracy Transcript Hello and welcome to this week's episode of the podcast. How the Devil Are You? I hope you're doing really well. I hope you are back fully in the swing of things now with a good way through January. So I really hope that you are back and feeling energized and ready to go. I know that lots of people had a slower start this year, so. I'm really hopeful that you are feeling ready to take on whatever this year might throw at us. So one of the things I do in the Club and I thought I would share with you is we have challenges. Every so often we do a focus on a challenge where it just means that we are all focusing on the same thing, or that we are all working towards a similar goal. And it just keeps everybody focused. It just keeps everybody driven and motivated. And at the beginning of January, one of the challenges I like to do, Productivity challenge because this is the time where we might be struggling to get back in the swing of things. We might be struggling to be productive. But I think generally at any point, it's good to kind of go back to some of those productivity things. I know that even though I have kind of routine and I know what I'm kind of, I know what makes me work well and what doesn't. I still have to remind myself to do it. It's still not always as easy. Just once you've done it once you've got it, not at all. So I thought I would share with you the things that I suggest that my members do to help them be more productive in their world and things that I do. So the very first thing I get to do them at the beginning of the week, they get one thing a day to do, is I get them to track their time. Now, this might seem like a little bit counterproductive given I'm giving them something else to do on top of the things that they're already doing. However, when we track our time, we actually get knowledge of where we're spending our time. Now knowledge is power. If we don't know something, then we can't do anything about it. It's like when you know when people like they're nervous to launch or they're nervous to put a new product out there. And when I ask them "What's the worst that that can happen?" And they go, "Well, what if no one buys?" Well, if no one buys and you've tried, at least you've got some knowledge about what you did and what results you got, and you can do something with that. Whereas if you don't even try, if you don't even do something in the first place, then you literally have no idea how it's going to work. So the same with being productive. The first thing to do is recognize how and where you spend your time. And I think you will be surprised. We had lots of lovely comments in the group about things that they were surprised about, about how they were spending their time, how much time things took. This is always a classic, like sometimes when you're putting off something really big, it never takes half as long as you imagine it will. However, sometimes when you think, oh, I'll just do that one thing hours later, you're still doing that thing. So for me it's about knowledge. Like I said, it's about not beating yourself up, that that thing took forever. It's about going actually in the future when I'm planning that in, again, I know it's gonna take me longer than I think. So let's give that two hours instead of one. So that's the first thing they have to go through and track their time. So if you are gonna do this, if you track your time, then I would say literally have a piece of paper to the right of you. If you are old school, if you wanna do it online, there's lots of apps that can do it. And for every 30 minutes of every day, you can literally write down what am I doing? And I will write down things like peeing around if I can't remember what it was I just did. So, yeah, but that in itself helps you be productive because then you start realizing. That's where I'm wasting time. And sometimes, like I said, just the act of writing things down makes you a little bit more productive. So that's the first thing I ask 'em to do. And then I get them to kind of just give that some thought and have a look at it and think, is there places that is eating my time up? Is there something else I can do? So the next thing I get them to do is I get them to plan their day. Now I have to say, this is one of the most productive things that I can do in my business that makes me really productive. Am I always goo

Today’s episode of the podcast is all about the next step you need to be taking, now that you have set your goals for 2023. In this episode I take you through a practical example of how to take a goal and break it down into actions, to bring it to fruition. Spoiler alert, if one of your goals this year is to be more visible, then this is an episode you’re going to want to listen to! KEY TAKEAWAYS COVERED IN THE PODCAST ● Practical ways to break down your goals into actions ● When you need to check in on your goals to make sure they’re still right ● How to measure your goals and amend them when you need to THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE If you set a goal, you need to have an actionable plan of how you’re going to achieve it! Transcript Hello and welcome to this week's episode of the podcast. How are Things? So how have you started off in the year? Now, it's been really interesting speaking to my community and seeing how I've been, because a lot of them have had a very slow start of the year, and I did the very first week. You know, I said to you before Christmas that basically during Christmas, I always plan to do so much work that I feel like I must have three months off. I did nothing. Now, this must be for the first time ever that I didn't use that time between Christmas and New Year to get some work done. And I don't really know why I didn't do anything. And I'm quite happy that I didn't do anything. And it does mean that I perhaps came back into this year thinking, oh, I feel behind, but not really behind when no one's behind. We just set ourselves a kind of, you know, task of when we want things done by. There's no race. I had a pretty slow start to the year. Also, I dunno about you, but I was so tired. So even though I did nothing over Christmas and New Year, pretty much nothing. I was still absolutely shattered. And also there's been loads of illnesses. I know I sound a bit funny. I've just been sneezing. I'm absolutely fine. Yeah, there's been loads of illnesses and people have not been right and. Anyway, so I feel like lots of us have come into this year not quite firing on all cylinders that we might want to be. One thing that was really interesting was I went on with a session with Mary, my coach, at the beginning of the year, and I said to her, I'm really tired and I don't feel very motivated, and I'm just really exhausted. And she's like, is that you or is that someone else? Now, You might be similar to me, where I am a bit of an empath and I take in people's feelings, which is a really, like, it can be really positive. It means I can understand very quickly how my members are feeling and before they've even opened their mouth, I normally know whether they're not very happy or if things aren't going right or you know, or if they're super happy, like I kind of get a feeling straight off the bat. But it also means that I take in a lot of other people's feelings and I can sometimes forget whether they're my own or whether I've taken them from someone else. So of course, me listening to everybody saying, I'm so tired, it's been, you know, really hard start to the year. Of course, I was saying the same, and Mary sat there and was like, and just want us to have a minute and decide, and we did some kind of, you know, meditation exercise and, and is this you or is this someone else? And you know what was so fascinating? We got to the end of the meditation. I was like, oh yeah, no, that's not me. Yeah, no, it's not me that's super tired. I've obviously picked that up from somewhere else and I'm carrying around as if it's my own, and I was like, I can put that down now that's not me. And suddenly then I felt absolutely fine and I've been fine ever since, which is really, really funny. How the world works. It's very odd. Anyway, anyway, just a little bit of a weirdness to get started there for you. So today I want to talk about, and I know I talk about it a lot and I know you're probably getting a bit annoyed, but I'm gonna talk about it anyway. I'm gonna talk about these goals that you might have set. I have done all my goal setting now, by the time this episode comes out, I've done all the sessions for all the different people and for my members and for the exec club and for people who signed up to do my goal setting stuff. And everyone is walking away with a set of goals that they've put together for themselves. And part of the work I do with them is we use one session to set the goals, and then they have a follow up session to work out how these goals are going to turn into fruition. Because what happens is we set a goal, we don't actually think. It's like we set a goal, we write it on a piece of paper and then at the end of the year we just revisit it and go, oh, did we get the goal? I dunno. Like it's, and, and most people goal set like that, you'd be amazed the people who goal set, like the amount of people goal set like that, and they don't actually think, and, and I get it, thi

Today’s episode of the podcast is a solo episode all about ways you can launch your products and services in 2023! In this episode I take you through the launches that I have done in the past and how effective they were, and I also talk to you about what is coming up for this year too. As always, I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media. KEY TAKEAWAYS COVERED IN THE PODCAST ● The pros and cons of different types of launches ● My own experiences of successful and unsuccessful launches ● How to get people to invest in you THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE If you are thinking about launching, doing what feels the nicest is the key! Think about what you like to do and how you like to show up, because those are the things that will work best for you. Transcript Hello and welcome to this week's episode of the podcast. How are you doing? Okay. As we are in the new year, you might be thinking to yourself, How am I gonna show up this year? How am I going to launch my products and services? How am I gonna make a fuss of them? So I wanted to talk about launching. Now, traditionally, I would say that online businesses that sell like courses or memberships or masterclasses or masterminds or coaching programs, tend to do launches more than say maybe a physical product. But I do think that some of the things, even if you don't have the online business side. I do think you're still gonna get quite a bit from this because I'm gonna take you through the launches that I have done last year and the years before, and I'm gonna talk to you about how effective they were, and I'm gonna talk to you about what is coming up for this year and what sort of things am I thinking about doing. Okay, so let's jump in with what I have done so far. Now there's pretty much no launch I haven't done so, I've done challenges and webinars and workshops and boot camps and open houses. I've done longer launches where it's been over seven to eight days. I've done short launches where it's literally just been one webinar. I've done multiple webinars of the same thing. I've done loads of different ways of launching, and it's really hard to sort of say, actually, you know, I can compare them all fairly cuz I can't, because they were for different things and different effort went into them. Let me talk about what I did last year. I did a challenge last year. I did a five day email challenge, which I have done previously to promote Build My List. So if you are not sure, I have a course call Build My List that literally takes you step by step through the entire process of creating a lead magnet. And also the tech side of it as well. And then it includes things like onboarding emails and ideas of what you can email them. And lots and lots of good stuff and it has a huge success rate. But I did a five day challenge, which I've done before and has been successful before. However, this time not quite so successful. What was super interesting is the challenge is meant to introduce you to each step of building your list. So for instance, day one would be like, How'd you come up with your perfect customer. Now, obviously that's a lot of work coming up with your ideal customer, but I give people a kind of thing that they can do. So the challenge is definitely something where they can come away and have stuff done. And when you are launching anything, if you're doing any of these kind of things, I think that's really, really important that you give your audience something to take away whether they buy from you or not. I can't tell you the number of webinars I've been sat on that have told me nothing because all they're trying to do is sell to you. So in my opinion, I want someone to get value from me, whether they buy the thing I'm selling or not. So the challenge was great because people got lots of value. The problem was they did too much work. Like so, whereas normally no one would build a lead magnet in that timeframe because there's a lot more to it or kind of the the work it takes is a lot more to it. And like I said, my idea is I just introduce people to it. They did it, they did the work, and I was kind of blown away and super pleased in one sense because they came away, a number of them with live lead magnets by the end of that week. But then of course, the other half of me was like, well, there's no need for them to have the course. And in my right mind and my fair mind, I couldn't sell the course to them. That wouldn't have been fair. Like they didn't need it. So when I had a number of them ask me at the end, do you know, do you think this is suitable? Do you think I need this? I was like, "No." And I had to be honest with them. I had to say, you, you know, you've taken what I've said in this this challenge and you have ran with it and you've done a really good job. Now, are there things that will add value in that course? Yes. Is it wo

Today’s episode of the podcast is a solo episode all about how to build a beautiful, amazing, supportive, loving online community. I wanted to do this episode after listening to someone else in the online world talking about some of the horrible things that have happened to them, which got me thinking about some of the negative things I have experienced. I feel very blessed to not have much experience of this, and this episode reflects on why that might be. As always I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media. KEY TAKEAWAYS COVERED IN THE PODCAST My experience of being asked for a refund, why I didn’t give it, and what happened when I said no My experience of receiving emails from people telling me they didn’t like what I said, and were unsubscribing from my list My experience of someone writing an anonymous nasty blog about me and how I responded Practical things that I have done to to build a supportive online community THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE If you come into the online business world just to make money, it will seldom work, you actually have to care about what you do! Transcript Hello, and a Happy New Year. So you might be listening to this at any other random time of the year and think what you're talking about, but this episode came out on the second of Jan, 2023, so happy new Year if you're listening live. I hope you had a good one. I hope you are, I was gonna say all pumped and excited for the year, but it's the 2nd of January and you're probably still feeling the strains of Christmas and New Year, so you're probably thinking I'm not ready for anything Teresa, which is absolutely understandable. So, isn't it weird? Actually, I was just thinking, if you're new to this podcast, this is me, so I'm sorry. I apologize for my randomness, but I'm literally just sat here obviously recording podcast episodes and I've just realized that as if by some amazing perfectness. My last episode with an interview was last year, and this is the first of my only solo stuff that I'm now doing. And I absolutely didn't plan it out like not at all. I had no idea when the interviews had run out. How weird is that? That is cool I'm glad. So this is it this year pretty much probably gonna be me. So settle in people it could be interesting. At least you got like a bit of relief when we had a podcast interview. I want to kick off the year and I want to talk about how to build a beautiful, amazing, supportive, loving community because that's what I have. I have the most beautiful, amazing humans in my world. The reason I wanted to do this episode is because I was directed to a podcast episode and someone else's podcast episode, and this episode was talking about the fact of basically how horrible the online space is, which, you know, I, I'm not saying it's perfect by any stretch of imagination cause it really isn't, and there are some pretty not nice people in it, but like with any industry to be fair. But they were talking about the online space and they were talking about how basically some of their customers, the problems they've had, how the abuse they've had and like some of the stuff that they said had happened to them, I was absolutely gobsmacked, right? And I'm sat there listening to it and I'm, size wise, I'm probably not as big as this person from a community point of view. I'm not far off though, if I'm honest. And I thought, and this isn't the first time this has come up where I've heard of people who are in this space basically get absolutely, you know a, I'm trying to think of a way to say this without swearing, but a bit of a kicking from their audience and I just, and I, and it kind of blows me away. And I, so I sat there and thought, this is weird. This has never happened to me and then I started thinking like, what is the worst things that happened to me? What are the, what are the things that I can go yet that sucked? This happened, this happened from a upset audience, or an angry audience, or a people doing certain things to me? And I, and I'm gonna talk you through them. There's not loads of them but the and that was the thing there wasn't low to them. So then I thought, oh my God, I've got like the nicest people in my world. Like how did I manage that? And it's something that I say all the time in my club, like if we get anybody speaking in the club, if so, the speakers that we had for saw at the end of last year, I get those people coming in and genuinely saying to me afterwards, oh my God, you have the nicest people. Like supportive and engaged and encouraging and keen to kind of learn and see people succeed and just, it's a really lovely space and a really safe space, and I was thinking to myself like, why is that the case? So I did a little bit of thinking and I thought, I'm gonna do a podcast episode on this and talk about why I think I've got such a beautiful community and why

Today’s episode of the podcast is an interview with Claire Bahn, serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. We talked all about personal branding, how important it is and how we can make it authentic to us. As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!   KEY TAKEAWAYS COVERED IN THE PODCAST What personal branding is and why it matters Why your personal branding is never one and done How a great personal brand is a foundation for a successful business Why you need to get out of your comfort zone and take action   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Personal branding is so much more than a logo! Every tiny little bit that goes into you and your business is your brand, including how you speak to people and how you show up.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Claire Bahn Website   Transcript Hello and welcome to this week's episode of the podcast and I hope you have the most wonderful Christmas cuz at the time of when this episode's released, it's just gone Christmas 2022. So I hope you had a wonderful time and you enjoyed the rest with your family. Are they saying that, Sometimes it's not a rest, is it? Cuz sometimes she's mad busy doing all the other stuff and the children are hyper and there's like a whole rush. Anyway, that's done now for another year we don't need to worry about it. So this week is the last episode that I have recorded and then I'm taking my break. I don't know how long for, I don't know what it's all about. I'm just fancier to having a break from recording episodes. So this is the last one I've recorded and it's with the very lovely Claire who is talking all about branding and how important branding is and how we can make it authentic to us, and I really enjoyed this conversation. It was a nice one to finish on. So I don't think there's anything else for me to say. I'll hand over to Claire. It is my pleasure today to welcome the last guest for a while, actually, which is exciting. The lovely Claire Bahn. How are you doing, Claire? Claire: I'm doing well. Thank you so much for having me and, and I feel so honored, not, you know, to be your, your last guest. So thank you so much for having me. Teresa: My pleasure, my pleasure. We had a conversation a little while back when I was on your podcast, so I wanted to make sure we got you on mine cuz it was a great conversation about a lot in common, which is funny. And we ended up talking about all sorts of random stuff. Hilarious, which will not surprise my lovely listeners because I do digress at times. And Claire we always start exactly the same way when you explain to my audience who you are and how you got to do the thing that you do today. Claire: Okay. Well, basically I'm a, a personal brand strategist and I'm the CEO and founder of Claire Bond Group. And we are an omnichannel strategic marketing agency and basically how it happened, I mean, literally it was so organic started out doing marketing and 4- 500 companies in New York. I decided to go into acting cuz it was always a dream of mine, funny enough, and during the last recession and that I basically used all of that marketing knowledge into marketing myself. Then my acting friends were like, I need you to do that for me. So that's really just how the whole personal branding really started for me. It was like, oh, I need to make sure that you know, agents and casting directors know who I am just by looking at my photo and things like that. So that's really how it started. And then I founded another business where we basically personally branded people for online dating and LinkedIn. While it was in 2019, while I was pitching my business up in San Francisco, I was actually on a podcast by, with a pretty well-known angel investor up there named Jason Calacanis. His podcast is called This Week in Startups, and basically, he came up with the idea of Clair Bond Group. He said he was a, one of the original investors in Uber, and he said, you know what, you started at Uber X. You need to start at Uber Black. He's like, I need you to, instead of helping you know the masses, you need to, you know, go up level and he is like, I want you to, you know, he is like, go and find, you know, million Dollar Listing those guys that are on that show on Bravo, if you guys watched it in the UK. Those are, those are your clients. I want the, that's what I want you to do. My very first client at the end of 2019 was an angel investor. He's still a client today and that is how we started. So it was like literally someone suggested it. I was like, I know how to do this cuz I'm a marketer and yeah, that's just really how it started. So it just kind of, Snowballed and yeah. Teresa: So there's so many, like you just skimmed over this story that touched on like, this thing and t

Today’s episode of the podcast is a solo episode all about my reflections on 2022 and what I have learned this year. This year has been a big year of learning for me, with lots of changes; and taking time to do this episode got me thinking about the mistakes I have made over the years in business and what I would do differently, if I could. As always I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media. KEY TAKEAWAYS COVERED IN THE PODCAST ● What went well, and what didn’t go well for me this year ● The mistakes I have made over the years in business ● What I would do differently, based on what I know now THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE One of the most important things you can do in business is to get really confident about who you are and what you stand for.. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Nicole Aquila Website   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So, what are we gonna talk about today? Now, we're nearing the end of the year, and as you know, because I talk about it every year, because I have consistently been doing this for a long time, I do goal setting with my amazing community, with my club, with exec Club, and part of that goal setting, there's many parts to it because this isn't just a case of, okay, everybody sit down. What do you wanna achieve next year? That doesn't, that's not how it works. But part of the goal setting is that we reviewed the year before and I just had, we just had our saw event, which is our members only event, and we had an amazing speaker called Nicole and Nicole Quiller, coach Nicole. Go check her out. I will link to her in the show notes and she said she had this great saying that basically what gets measured gets improved. So that's why we look at what's happened. That's why we track back and go, okay, what happened? What did we do? How did it go down? What did I learn from it? So that's one of the things that we do obviously in the goal setting, is we go through and go, what went well and what didn't go so well in the last year. And again, the aim of the didn't go so well isn't about beating yourself up. This isn't about going. Well, you've rubbish, aren't you? And you just don't achieve your goals. Probably should give up. That is definitely not what that's about. What it's about is giving yourself space to think about what didn't go so well and what can you take from that. What can you learn from that? What comes to mind and how does that then lead you into doing your goals, because obviously we can learn by those things. And like I said, I, it's a very, the space I create for people to do this, it's, it's safe. And it's also, what's the word, am I trying to think of? It's, it's a positive space. This, you know, it's not a space where we sit down and go, oh, this is awful. And if anybody's feeling like that, I managed to kind of move them through it pretty quick. So, one of the things, like I said, that I've done is I've gone through and I've listed what didn't go so well for me because obviously I practice what I preach. I do all this stuff that I teach and I've written loads of different things there, and I'll tell you a few of my things that I've got on my list. So I spent too much money. That's what I did this year. Now I have to say in all the areas of my business, the finance one is the one I'm not brilliant at because I am one of these people and I'm having, I work very hard on this, so this is definitely something I'm working hard on, but I am one of those people, I have been one of those people that sees money in the bank and thinks, oh yeah, no, I'll just, I can buy that, that's fine. And will invest and spend and do various things. Also, I have my VIP events that didn't make me money. They didn't make me enough money. They, the second one made a profit. However, it was not enough profit to warrant the work and the time that went into it. So I'm re-looking at how that might look this coming year. And that's what I mean. So like, if I hadn't, it's a perfectly example actually. I'm so glad that randomly came to my head if I hadn't looked at that event after I did it and reviewed it and looked at what well, and what didn't go well, and what I made and what I spent, then I wouldn't know that actually Teresa, don't do it the way you did it before because it's not bringing you enough profit, profit in. So that's the reason we look back. So yeah, I spent too much money. I didn't grow my audience as much as I'd liked, but again, when I look at it, I go, well, where was I focusing on that while I wasn't? So that might be wider either I, what else forgot down here. I'd liked more people in the 90 day program and I think now I, I think that realization came quite late in the year that actually one of the things that really lights me up is people achieving and succeeding. And one of the easie