Your Dream Business

In this episode of the Your Dream Business Podcast, I had a great chat with thought leader Sara Connell. We talked about what it really means to be a thought leader these days, and how being authentic and thinking outside the box are key. Sara busts the myth that everything’s already been said, and encourages people to lead with their own voice and ideas. We also got into why being visible matters now more than ever, touching on things like the “trust recession” and Google’s “zero moment of truth.” She shared super practical tips on how to stand out—even in crowded spaces—and make sure your audience is actually paying attention. Plus, we talked about writing books, and Sara gave some smart frameworks to make the process less overwhelming. If you’re a coach, course creator, or membership owner wanting to boost your influence, this episode is full of helpful insights.   KEY TAKEAWAYS COVERED IN THE PODCAST Your voice is still needed—even in a crowded space. Sara debunks the idea that everything’s already been said. She encourages you to lead with your own thoughts and trust that your unique perspective can make an impact. Visibility builds trust—if done right –We explored how being seen isn’t just about showing up, but about showing up with intention. Concepts like the “trust recession” and Google’s “zero moment of truth” show why strategic visibility matters more than ever. Writing a book doesn’t have to be overwhelming – Sara shares simple frameworks to help you structure and write a book efficiently, turning what feels like a massive project into a doable, powerful tool for influence.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sara on Instagram, Facebook, Youtube, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: Who gets to decide that you are a thought leader? Is it an industry gatekeeper, social media, algorithms, or something much closer to home? In today's episode, I am sitting down with Sara Connell to discuss all things thought leadership. We'll be challenging the myth that everything has been said before, and even when there is no original content, how you can still become a thought leader in those spaces. But here's the reality check. You can't be a thought leader if no one's listening. So we also look at visibility, head on exploring concepts like the trust recession and Google's fascinating zero moment of truth that changes everything about how audience find and connect with you. As an online business owner, becoming a thought leader is going to accelerate you and your business. So this is a must listen for all of you course creators, membership owners, and coaches. Hello and welcome to another episode of the Your Dream Business Podcast. How are you doing today? I hope you are good. I am very excited about today's episode. I get excited about all the episodes to be fair, and if I didn't, I wouldn't be putting the episodes out. That is a true thing. But today I am interviewing someone who was new to my world and I didn't [00:02:00] know her name is Sara Connell and she, sometimes I get agency or not. Sometimes I get agencies pitching me a lot and lots of the times. Well, I get a ton of pitching, if I'm honest. We probably get two to three people pitch a day to come on the podcast. So it's actually really unusual for me to have someone on that I don't know or haven't had some connection with. But you know when you meet someone and you are instantly like, oh my goodness, I love you. You are amazing. She was awesome. We got on so well. The conversation was brilliant. It's a little bit longer than the normal. It's not ridiculously long, but it's like 40 something minutes that I'm actually interviewing her, but it was because she was so brilliant and I loved it. And you know, the wild thing, I've just come to read her bio to do this intro. There's stuff on here that I'm like, damn, I wish I'd spoken to her about that, because we didn't even, like, there was so much we could have talked about and so much we could have gone into, and actually we didn't even talk about some of this stuff. So basically she's a [00:03:00] five time bestselling author and the founder of Thought Leader Academy, where she helps coaches, experts, entrepreneurs, scale, impact, and create six and seven figures by becoming a bestselling author and an in demand TEDx speaker. She is obsessed with personal growth, peak performance, and transformation. Some of the things I saw in her bio, well first off, she's been featured in Oprah, New York Times. Good Morning America today. Forbes entrepreneur, TEDx, and she's had books nominated for National Book Awards and L Magazine book of the year. She's done. She's a champio

In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your expertise clearly, and rushing through the part where you actually sell. I also break down how to set up a webinar that really works—like using case studies, setting the right tone, and confidently sharing your offer. If you’re a course creator, membership site owner, or coach looking to make your webinars more effective and boost your results, this episode is definitely worth a listen.   KEY TAKEAWAYS COVERED IN THE PODCAST Webinars aren’t a free workshop—balance teaching with teasing – Give just enough helpful content to demonstrate value and spark “aha” moments, but leave room for curiosity so attendees still want the paid offer.  Show your authority all the way through –Sprinkle in short case studies, quick wins, and personal proof as you teach; this builds trust and positions you as the obvious guide before you even reach the pitch.  Slow down and sell with a clear structure –Warm‑up → story → offer → next steps. Move through each phase confidently, repeat the benefits, and handle questions—don’t rush the close if you want conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: Have you ever hosted a webinar that you thought was absolutely awesome? You created amazing value. People were super engaged, they loved what you did, and yet when you made the offer, crickets, literally nothing. If that sounds familiar, you've likely made one of these three crucial mistakes that I'm talking about in today's episode. After being involved in hundreds of webinars, reviewing them, participating in them, and running my own for years, I've seen these same three mistakes over and over again. And let me tell you straight, they're not just hurting your conversions, they're actually costing you money. In fact, mistake number two is actually something we've had to focus on even more in the last year because it's becoming. Absolutely crucial for webinars that convert into today's market. If you have plans to run webinars now or in the future, you definitely want to listen to this episode. These simple fixes could be the difference between crickets and conversions. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing Also, I wanna take a minute just to say thank you for spending some time with [00:02:00] me. I really appreciate as a busy business owner. It can be really tricky to make time for things like this, but it's so, so important. I personally spend a lot of time when I'm getting ready, when I'm cooking, when I'm driving. Not that I do a whole lot of that, but I always try and fill those times with watching YouTube, listening to podcasts, listening to audio books. My quest is to constantly learn things and. One of the reasons I love the podcast so much is that I get to share that stuff with you, and I get to constantly learn, constantly develop not only in what I'm learning, but also what I'm doing in the business. One of my words for the second half of this year is experiment and test. And that is something that we are really embracing this year. And the more I experiment and test, the more I can come and tell you what is working, what is not working, and what you can do in your business. So. [00:03:00] I just wanted to say thank you and I appreciate you greatly taking the time out, and I'm gonna ask a favor. There is a surprising number of people who listen to the podcast who don't yet subscribe or haven't hit download on whatever the app is that you're listening to. So if you don't, and if you haven't subscribed, I would love it if you could actually subscribe. The other thing I would really love you to do and I'd appreciate it so very much, is if you could go and give me a really lovely five star review wherever you are listening to this. Honestly, I can't tell you how much it means the world to me, but not only that, it means that more people are going to find the podcast, which means that I can invest more time and more effort into creating an even bigger and better podcast for you that you can use to help grow your online business. Okay, let's get on with today's episode of the podcast. Today we are going to be looking at the three mistakes that I see business [00:04:00] owners make when they are doing webinars. If you're new round here first, welc

In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you’ll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break your marketing into smaller, doable steps so it doesn’t feel so overwhelming. We also talked about the value of keeping things simple, doing things over and over, and making marketing part of your everyday routine. If you run a course, membership, or coaching business, there’s lots of helpful stuff in here for staying visible and on top of your marketing game.   KEY TAKEAWAYS COVERED IN THE PODCAST Consistency builds momentum – Just like gardening, regular and steady marketing efforts lead to long-term results, even if progress feels slow at first. Keep it simple and doable – Breaking your marketing into small, manageable tasks helps you stay consistent without getting overwhelmed. Repetition works – Repeating your message and showing up daily helps keep you top of mind for your audience, which is crucial for growth   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hannah Isted on Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: As membership owners, course creators and coaches, we know that we need to market our business. If we are not visible, if people don't know we exist, they are never going to be able to buy from us. So that saying, if you build it, they will come just straight up is not true. Also, I like to liken marketing to gardening. You know, I'm a big fan, but when we garden, we have to get all the things we need to give that plant the most success it can have. We need to water it. We need to plant it in the right things. We need to give it the feed. We need to do all this stuff in good faith that one day my tomato plant is going to give me an abundance of tomatoes and. We have to do it. If we didn't do all that work, we have no hope of ever getting those tomatoes, but we do it in good faith that it's going to happen, and we have to quietly wait for months and months and months and months for that day that it finally pays off. And that is what marketing your business is like. We have got to sow the seeds, do the thing, give it the water. Constantly and one day that will pay off. When we think that we do something today and tomorrow we're gonna get a sale. It just isn't true. But how do you show up consistently? Because that consistency is important and is key to really making sure that your marketing is doing what you need it to do. Today I talk to Hannah Ice. That who has a great way of breaking down marketing of your business, that it's simple, it's not overwhelming, and it doesn't take you very long if you are struggling to show up consistently and put you and your business out there, this episode is for you. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:02:00] but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing as always, okay. Today we have an interview with the very lovely Hannah Isted. Hannah came into my world a while back now, she was actually introduced to me through someone else I know, and she actually ended up speaking at the summit when I did my summit back in 2024. No. Yes. 2024. Couldn't remember what year it was then. Hannah is the founder of HI Communications supporting small [00:03:00] business owners with their marketing. She is an author of the Best 90 Days Ever book, a marketing membership, and she shares quick and daily prompts that shows businesses how to promote what they do in just 10 minutes a day to make it simple and easy and fun. She's worked with hundreds of business owners helping them to increase their online presence through her membership courses and workshops. In her email, newsletter and podcast, the Social Sunday, she shares m

In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results.   KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome to this week's episode of the Your Dream Business Podcast. As always, I am your host Teresa Heath Wareing I hope you are having a great week. Okay. This week I am geeking out. I have been creating loads of content for my program for Grow Launch Sale. I. I've been diving deep and doing big research into some of the more complex subjects in there, and I wanted [00:02:00] to cover one of those with you briefly today because honestly, it's like something has awoken in me and I finally am starting to get some things, which is crazy because I've been doing this a very long time. I have been in the online space for about. Nine years. I've had my own business for 11 years. I have supported and coached and done other people's launches for them, and yet something has just clicked with this particular subject that I wanna share with you. And I honestly think this is where the game changing stuff is happening. I wanna talk to you about your offer ecosystem now. You probably know roughly what I'm talking about. You might think of it as an ascension model. This isn't what I'm talking about, although if you don't know what an ascension model is, I will talk to you about that as well. An offer eco. An offer ecosystem, easy for me to say is basically the various things you offer in and around your main offer. So [00:03:00] let me just go back a little bit and talk to you about something that I saw when I went to the Kajabi conference last year. There's a really good session, which was all about numbers, which like I said, I geek out on. I love this stuff. If you, are new to the podcast. That is something that I really enjoy as well as doing the strategy and mindset and all the other good stuff. And I've done an episode a little while back. We will link it in the show notes. So to get the show notes, you go to teresaheathwareing.com 4 0 2, as in the numbers, and it'll take to this episode show notes and you'll find links in there. And we're gonna link to the episode I did, where I talked about what's realistic in terms of numbers for launching. But I was at the Kajabi conference and I'm always front row. I'm always like front and center when

In this episode of Your Dream Business Podcast, I chatted with my amazing friend and AI expert Jen Lehner. We got into some super practical tips on how to make AI sound more like you, which tools are worth using, and how to train AI to save time and boost your creativity. Jen shared smart ways to personalise AI tools, stay organised, and use AI to create content and run your business more smoothly. If you're looking to bring AI into your business in a useful, doable way, this episode is packed with helpful advice. KEY TAKEAWAYS COVERED IN THE PODCAST Train AI to Reflect Your Voice – Jen shares how you can guide AI to sound more like you by feeding it the right examples and prompts, making your content feel more personal and on-brand. Use the Right Tools for the Job – Not all AI tools are created equal. Jen highlights which ones are worth your time and how to use them effectively in your business workflow. Stay Organized to Maximize AI Efficiency – A little structure goes a long way. Keeping your prompts, brand voice, and content templates organized helps you get better results and saves time in the long run.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jen Lehner on Website, AI Resource Hub, Facebook, Instagram, Linkedin, Threads Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: How'd you get AI to really, honestly sound like you? So when it produces something, it actually makes something that you can use and not just create something that sounds like AI's written it. Well, today I am interviewing the Super smart Jen Lehner on the podcast, and she walks us through the exact steps that we need to take to help AI sound more like us so that when we are asking it to do things. The results that we get are way better. If you are a business owner and you are using ai, this is a must have episode for you to listen to, and you'll probably want to grab a pen and paper to make notes as you go. Welcome to the Your Dream Business Podcast. I'm your host. Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a [00:01:00] business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we' ll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of Your Dream Business podcast. I'm your host, as always Teresa Heath Wareing . I hope you are doing well this week. Okay. We can't go 30 seconds without someone saying something, ai, without people using ai, without people doing something that you can get help with ai. But I wonder how many of us are actually really using it as it could be used, and how many of us are just merely dabbling with it and [00:02:00] therefore getting frustrated that it's not bringing us. The results that everyone else keeps telling, it brings them. Today I am interviewing one of my very best friends, Jen Lehner. Jen is a digital marketing and system strategist. She shows entrepreneurs how to build audience and monetize their expertise online using social media, digital tools, and strategic outsourcing. She creates online courses and trainings and her favorite place to hang out is in her private mastermind, the front row, VIP. Jen, is amazing. She is so, so cool. She's been in this industry a while. We met a long time ago. In fact, I think we've probably been in a similar amount of time, if not a bit longer. She's had a bit longer than me, but Jen is, and one of the things I say in this interview is it's like Jen's main thing is to help you run your businesses quicker and easier. 'cause for a long while, and genders still help entrepreneurs and [00:03:00] solopreneurs build their team. But Jen is obsessed with all things ai, like we all voice message and she'll be down some crazy rabbit hole doing something amazing in ai and she just blows me away. So I wanted to bring her back on the podcast the second time she's been on. Previously, I think she was talking about bringing on a team member and I wanted her to come on and talk about ai, but in a way that really genuinely helps us save time, do things quicker, create better outcomes, because I dunno about you, but often I will try and do something and it just ends up sounding like AI wrote it and

For the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it’s really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal and professional life. It was an open and honest chat where I shared how my business has evolved, why showing up consistently matters, and how I’ve found happiness in unexpected places—like gardening! This episode gives you a real behind-the-scenes look at my journey and celebrates how far things have come.   KEY TAKEAWAYS COVERED IN THE PODCAST Consistency is Key - Showing up regularly—whether it’s through podcasting, business, or personal growth—can lead to powerful, long-term impact. It’s not about perfection; it’s about persistence. Personal Growth Fuels Business Growth - Getting sober brought clarity, focus, and balance, which directly influenced how you show up as a business owner and a leader. Embracing Change Opens New Doors - Whether it's evolving your business or discovering joy in something new like gardening, being open to change can bring unexpected fulfillment and fresh energy.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Biz Paul on LinkedIn, YouTube Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Teresa: Today we have a special episode because we are 400 episodes old. So I've invited my very special friend, Biz Paul to come and interview me and talk about what it's like to have a podcast that's 400 episodes to be running a business, and how getting sober has impacted me and my business. So today is a bit of behind the curtains, a bit of a. Behind the scenes look about me and my business. I hope you enjoy. Welcome to the Your Dream Business podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that. In each episode, I'll share with you easy, [00:01:00] actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome to episode four hundred of the Your Dream Business podcast. I actually can't believe that I have hit 400 episodes. That is a lot episodes so to celebrate I wanted to do something a little bit different. And when I have a kind of milestone like this, I think it's nice to sometimes turn the tables. And I have invited my very good friend Biz Paul, onto the podcast to interview me. Now, one of the good things and bad things about having one of your good friends come on and interview you, [00:02:00] is that. A, sometimes I forget I'm being interviewed 'cause I'm just having conversation with him and also he knows a lot about me. So it's a very honest and vulnerable conversation. We talk about the podcast, how I've stayed consistent, what it's like to do 400 episodes. What, why did I start? Why do I still do it? What does it just do for my business? We talk about how my business has changed in the almost 11 years of being in business. We talk about how I've changed, we talk about how getting sober has impacted me and my business and the changes that I have bought in because of it. And hopefully you're gonna really enjoy this episode and enjoy this conversation and just give you a little bit of an insight to what it's like to create a business. And a podcast that is 400 episodes long. So anyway, I am gonna hand it straight over to my very dear friend Biz [00:03:00] Paul. And if you love this episode, I would love it if you would tag us in. And obviously if you wanna give us a review, I'd really love that too. Okay, here's the lovely Biz Paul Biz: Hi Teresa Teresa: hi Biz Paul Biz: it's lovely to have you on your own podcast. Teresa: Thank you for having me. Biz: You're very welcome. Uh, I, I'm really privileged to have this conversation with you. We've known each other for a long time now, actually. Mm-hmm. And we're really good friends, in my opinion. Yeah. You know, I hope you feel the same, and I'm gonna represent your audience today because the thing that I've noticed about your podcast is you often represent the audience when you're talking to your guests. And I think people would like to kno

In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don’t really work. We also get into the real stuff—like dealing with trolls, what it’s really like to run a successful business, and how the online space is constantly changing. Lisa shares tips on growing your email list, running affiliate launches, and how her idea of success has shifted over time. If you're a coach, course creator, or membership site owner looking to grow, this episode is packed with honest advice and practical strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST   Your path is your own – There’s no one-size-fits-all formula for success. Lisa’s journey proves that doing things your own way can lead to massive results. Resilience is key – Facing online backlash didn’t stop Lisa—it fueled her growth. Learning to handle criticism is part of building a strong, sustainable business. Strategy + honesty wins – From list-building to affiliate launches, Lisa shares real strategies that work—no fluff, just what’s actually helped her scale her business.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lisa Johnson on Website, Instagram, Facebook Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Do you ever wish you could lift the curtain behind a very successful business where they are making millions and find out what it's really like to earn that money and to run a business of that size? Well, today that is exactly what my guest is talking about. Lisa Johnson is an online business og, and her latest launches bring in millions. However, Lisa has had her fair share of online backlash that she has had to deal with, including 16 pages of negativity on the Mom's net platform. How on earth do you deal with that? In today's very honest, very vulnerable, and. Quite frankly, amazing episode. This is what Lisa and I talk about. Hello and welcome back to another episode of the Your Dream Business Podcast. Now today's episode is an interview and with all the interviews that I do, I go back if it was like a little while, even if it was like a few days ago, unless I'm doing this. Immediately after the interview, I go back and [00:02:00] just scan through the interview and I went to scan through the interview and I ended up watching the whole thing, which is really weird when it's your own podcast because obviously I was part of it. But that should give you an indication as to how good. I think this episode is today I'm interviewing Lisa Johnson. For those of you who don't know Lisa, she's a global business strategist and a Sunday Times bestselling author who makes 90% of her money through passive income streams. She's very much in the online space that would sum that up. She passionately believes that every business owner's journey is unique and. The one size fits all approach that dominates the online coaching and mentoring world is fundamentally flawed, inspiring her to take a stand at the forefront of ethical and integrity driven business. Strategic advice, obviously, you know, I'm reading this and I hate reading bios and I'm rubbish at it. Lisa's been featured on numerous TV shows and has appeared in national papers, magazines like Telegraph, psychologies Magazine, the [00:03:00] Guardian, the Fast Company, and has had a Forbes article that's gained over a quarter of a million views in a week. Her podcast, making money online has been downloaded over 420,000 times and has reached number one in the business Podcast charts. In one launch alone during the pandemic, she made 3.8 million in a week earning 1.5 million in her first hour of sales. So she is an online business OG and is a UK online business og. And I'm a little bit annoyed with myself that I've never. Had her on before now, and I actually say that on the interview to her. This interview was awesome, really, really good. Like I said, I went to watch it to make notes to what I could say in this introduction, and I ended up watching the entire thing. And we talk about, so mainly we talk about a few different things. We talk about how the industry's changed because she's been in it as long as I have. We talk [00:04:00] about. Online trolls because if you know Lisa, you will know she has had her fair share of people saying stuff about her online. I'd say fair share. I'd say probably the lion's share of it. We have a super honest conversation about what that must feel like, what it's like to handle how she feels about it now,

In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work.   KEY TAKEAWAYS COVERED IN THE PODCAST   Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof. Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time. Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook Transcript Teresa: Creating a great lead magnet is one thing, but your landing page needs to attract people to actually download it. And I don't know whether you know this, but there is actually a science behind a highly converting landing page, and in today's episode I'm gonna break down the eight essential elements that you need to include. From headlines that talk directly to your perfect customer to call to action buttons that actually want to be clicked. You are gonna want to make notes for this episode. Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Teresa Heath, Wareing , as always, I hope you are having a great start to your week now. One of the things that I do in my Grow Launch Sell program is people are able to submit their landing pages to me, their sales pages, their lead magnet pages, and I will go through their funnel and I will actually record myself going through it, and then I will be commenting and making suggestions and telling tweaks and changes. One of the things that are really important to me in my business is that I. Have a business where it's higher touch than I used to think. I would love a business where I [00:02:00] sold thousands of people in a course or something like that. And actually I don't want that at all because one thing I love to do is to be able to make immediate changes for people or help people. As closely as possible. And in the Grow Launch Sale program, that's exactly what I do. I give them six months of support, and part of that six months support is I literally go through their stuff and look at their stuff and go, tweak this, change this, do this. And that is really, really important to me because you can buy every course in the world, but without someone looking at your individual stuff and taking into consideration your audience and your. Offer and all that sort of good stuff. It's hard to actually know whether the thing that you are learning is the thing for you or is gonna work for you and your audience. Anyway, with all that being said, this has kind of spurred me on to think about this week's episode and what I wanted to talk about because like I said, one of the things I do is literally look at people's landing pages and I love it. And for me it's really easy 'cause I can see immediately where. Why people aren't [00:03:00] opting in or why people aren't necessarily understanding or why they're falling away. And I thought what I would do in today's episode is I would walk you through, and I know this is a bit tricky, so we're gonna take it slowly, but I'm gonna walk you through what makes up a good landing page. And what I would love you to do. Maybe like listen to this for you listening, and then maybe the next time you are sat at your desk, put this on and look at your landing page while I'm talking to you. And therefore, while I'm telling you the things that should be in different places and what you should do, then you can actually do a kind of little audit on your own landing page. And the other thing reason I wanted to do this is because back on two weeks ago, episode 3 96 yes, we're very close to episode 402 away. In fact, episode 396 I talked about the lead magnet, do's and don'ts. So I talked about actually the physical lead magnet, and I thought it's all well in good, having a really good lead magnet. But if you have a terrible landing page, then people aren't gonna get to that lead magnet. So I wanted to break [00:04:00] dow

In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological foundations of effective sales copy, and the importance of specificity and urgency. We discussed how to identify core problems from symptoms, create compelling promises, and the nuances of evergreen versus launch-based sales strategies. Vicki emphasizes the need for ongoing testing and adjustments to improve sales efficacy. If you're an online business owner looking to boost your sales copy, this episode is packed with actionable strategies and expert advice.   KEY TAKEAWAYS COVERED IN THE PODCAST   Know the Difference: Understanding the distinction between general copy and sales copy is essential for creating content that converts. Psychology Matters: Leveraging psychological principles like urgency and specificity can significantly boost the effectiveness of your sales pages and emails. Test and Improve: Continuously testing and refining your copy is key to enhancing sales performance over time.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Vicki Handley on LinkedIn, Instagram or Website, Ultimate Structure Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: If you've ever tried to write a sales page or sales emails, you will know that there is a. Real art and science to it. And in today's episode of the podcast, I interview an absolute genius when it comes to writing sales pages. This episode is filled with so much gold and so many amazing light bulb moments that if you have something to sell online and you want to write an email or a sales page. This is not to be missed. Hello and welcome back to another episode of Your Dream Business podcast. I'm diving straight in with today's episode because honestly, when I say this episode is gold. I don't say that lightly. I need to tell you a little bit of a story about today's guest. So today's guest is the lovely Vicki Handley, and she's talking to us all about sales pages and copy for sales pages. Now Vicki is in my world. She joined my Grow launch sale program and we did a visibility challenge. And part of that visibility challenge is that I encourage people to get on podcasts, to put themselves out there to become the expert and. Vicki asked If she could come on my podcast, and I said, yes. [00:02:00] I would love to have that conversation on my podcast. I am so flipping grateful. I did because this conversation. Within the first like five, 10 minutes, I am scribbling notes, after notes, after notes. I have to go back there and re-listen to the whole podcast again because there was so much good stuff that she talked about in terms of what sales copy is and what it isn't and all the different things that you can do. So before we jump into what she covers, let me just take a minute to actually introduce who Vicki is. Vicky is, uh, the head of copier, her agency quirky copywriting. She's a marketer who specializes in sales copy and evergreen sales are her forte with her most popular offer. Actually, name Evergreen helps you sell seamlessly behind the scenes with researched, written, and refined email sequences, removing the need for endless launches. Vicki has worked with hundreds of business owners helping them refine their copy so that they can actually get sales through [00:03:00] it. So this conversation is very much aimed at the fact that sales copy and copy copy is very different. When I say copy, copy, I mean people can write copy for blogs, for social media posts, for things like that. When I'm talking about sales copy, I'm talking about sales pages, sales emails, and in this podcast we talk. All things sales copy. She talks about the fact that sales copy actually isn't that creative. It's very formulaic. It's based on psychology and it's basically trying to give people without doubt absolute certainty whether something is for them or not. She has a great analogy that it's like going into a courtroom. She also talks about. The things that people are missing in sales pages and what some of those things should be and how we need to get really specific and really certain around who it is we're speaking to. She talks about the fact of sometimes we just try and keep it quite broad 'cause we don't wanna put someone off or we don't want to miss someone out. But in doing [00:04:00] that, we actually struggle to sell the thing anyway. She shares a phrase with us that is something she calls twisting the knife,

In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don’ts to keep in mind, giving practical tips that work whether you’re just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to spark inspiration and boost your marketing game. Don’t miss it if you want to make sure your lead magnets are doing their job and growing your list effectively! KEY TAKEAWAYS COVERED IN THE PODCAST Master the Basics: Follow the top five dos and don’ts to create lead magnets that attract and convert effectively. Get Creative: Explore 20 unique lead magnet ideas to keep your audience engaged and interested. Focus on Results: Ensure your lead magnets are optimized to grow your email list consistently.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Successful list building is crucial to the success of your business, and one of the most effective ways to list build is still through using lead magnets. In today's episode, I am sharing with you the top five dos and the top five don'ts of creating a lead magnet. Regardless of if you are just getting started with building your list or you're a seasoned list builder with multiple lead magnets, this is definitely an episode you want to listen to. 'cause if some of those lead magnets aren't performing, it might just be that you're doing one of the don'ts. Hello, and a super warm. Welcome back to the Your Dream Business Podcast. How are you doing? So this week I decided to kind of go back to my roots, as it were. One of the very first things I learned in the online space was about lead magnets and converting people onto your email list. Obviously you have to remember that I come from marketing background anyway, so. I came into the online space knowing a lot about marketing, but weirdly, lead magnets was something pretty, well, I guess no one ever called it lead magnets in other places, like in other marketing things, we had ways of getting people on our email list, but we never talked about lead [00:02:00] magnets or used that term. So when I came into the online space and I heard the term lead magnets, it was one of the very first things I learned. And actually I ended up going to Minneapolis and doing a three day course with lead pages, who, if you've not heard of them, they're basically help create landing pages, or it's a system that creates landing pages who I used to use. And I went and learned with them all about how to get people on your email list and everything around conversion marketing, which was really, really cool. So I thought. Do you know what? I'm gonna do an episode about lead magnets because I think it's a subject and something that comes up all the time. So if you've heard me talk about it before, great. This is gonna be a really good reminder for you in terms of what's working, what's not. If you haven't heard me talk about lead magnets, I'll just take a quick, brief minute to explain what a lead magnet is. So basically you are giving your customers something for free. In exchange, they're giving you their email address and you are [00:03:00] getting them on your email list, which as you will know as a business owner, as an online business owner, your email list is where it's at. Like I would like to pretend otherwise, but honestly without an email list, even if you have an amazing social media following. You are not gonna be able to necessarily convert people like you can off an email list. So it's so, so important. And basically it's crucial if you wanna grow your business, you need lead magnets in your business. And I know there are some people out there who are like, they don't really work anymore, or you might have heard that they're not as successful as they were, but honestly. I am yet to find a world where they are not useful and they do not keep adding people to my list. And that is how I keep adding people to my list by having an opt-in that they can choose to come and join my email list. So today's session, today's podcast is going to be very specifically. Five dos and five don'ts for creating a lead magnet. And then I'm going to give you 20 different ideas [00:04:00] of types of lead magnets. So if you're sat there thinking, I just don't know what to do, or what kind of thing could be a good lead magnet, I'm gonna give you 20 ideas to give you so much good stuff to go at it. If you have a business owner that is a friend, then please do share this episode with them, because this is something that every business should be doing. I know that I specifically talk to online busines

In this episode of Your Dream Business Podcast, I dived deep with Vicki Knights, a pro photographer and positive psychology expert, about the challenges business owners face with photography and personal branding. We talk about why so many people feel uncomfortable in front of the camera and how to overcome that to look authentic and confident in photos. Vicki shares some great tips on preparing for a photoshoot, feeling at ease on camera, and using photos to boost your personal brand. We also touch on why investing in professional photography matters, how your appearance impacts how your business is seen, and Vicki's unique career blending photography with visibility coaching. This one's perfect for coaches, course creators, and anyone looking to level up their personal brand.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcome Camera Shyness: Learn how to feel more confident and authentic in photos, so you can showcase your true self for your brand. Invest in Professional Photography: Professional photos are worth the investment because they can significantly impact how your business is perceived and help build a stronger personal brand. Leverage Photography for Visibility: Use photos strategically to enhance your personal branding and connect with your audience on a deeper level.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Vicki on LinkedIn, Website, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Whether we like it or not, as business owners, we have a personal brand and part of that personal brand is showing up and showing our face. And one of the ways in which we do that is through having our photographs taken and posting images of ourselves, whether it's on our website, whether it's on social media. But why is it that so many of us hate having our photo taken and how can we get over that to make sure that we're showing up authentically and with the confidence that we have in our business, but in our photos today, we are talking all about that with the amazing photographer and positive psychology practitioner, Vicki Knights. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a [00:01:00] business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing . As always, I hope you are doing well. I have to say I am recording this and the sun is shining and the sky is blue and it just makes me feel, so flippin happy and the sooner I can get out into my garden again, if you don't follow me on Instagram then and you're interested in a bit of vegetable growing and baking, you might want to follow me over there because that's what I do when I'm not helping people with [00:02:00] launches and the fact that the sun is shining and spring is coming, it makes me feel so, so happy. Today, we are talking about something that I think lots of people might hate, and I have learned to love. Today, we are talking about photography and having our photos taken, and being confident on camera, showing up authentically, and how to Be willing to show our faces because at the end of the day, if you're listening to this, I am fairly confident that whether you think you are or not, you're a personal brand, everyone is a personal brand to some degree. I've been watching a lot of Daniel Preece's content, and he talks about the fact of. how personal brands are way more powerful than companies. If you look at someone like Virgin, he gives this as an example, how Richard Branson has way more followers than any of his Virgin companies. And he gives a ton of different examples. And it was so prevalent in today's conversation, the fact of we do need to show our face and we need to understand that we [00:03:00] are a personal brand. And today I'm talking with the very lovely Vicki Knights. Vicki is a visible strategist with a positive psychology practitioner and is one of the UK's leading branding photographers. Vicki uses photography and positive psychology to help business owners to be se

In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal swipe files and examples, focusing on keeping things simple and building a personal connection. Plus, I cover the tech side of automating these emails and managing subscriber tags. This episode is great for business owners and marketers who want to improve their email onboarding process and grow their customer base. KEY TAKEAWAYS COVERED IN THE PODCAST   A Simple 4-Step Email Sequence: To convert new subscribers into customers, focus on a clear, easy-to-follow email sequence—delivering the lead magnet, introducing yourself, providing extra value, and then introducing your product or service. Personal Connection is Key: Keep your emails personal and relatable to build trust and make your subscribers feel more connected to you and your brand. Automate for Efficiency: Set up automated emails and manage subscriber tags to streamline your onboarding process, saving time while nurturing relationships with new subscribers.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Ever wondered how to turn someone who just downloaded your lead magnet into a customer? Well, in today's episode of the podcast, I am sharing why having an onboarding sequence is so important and also the essential four emails that you need to warm up your new subscriber, help them further, and then introduce your offer. I even give you examples of what to write in these emails. If you are struggling with your onboarding, this is the episode for you. Hello and welcome back to another episode of the Your Dream. business podcast. How are you doing today? Okay. We are 394 episodes in. We are just seven episodes away from 400 episodes of this podcast, which is. wild. And if you have listened for a while or even to many more than just one or two episodes, I want to give you a humongous thank you. I love doing the podcast. I find it so awesome when someone says, I listened to your episode or I listened to your podcast and I look at my stats and see all these numbers of people [00:02:00">00:02:00] who download it and listen to it. And it just seems crazy to me that there are all these people out there listening to my voice. So I appreciate you so very much. And I want to ask a favor. Now I should be planning something for my 400th episode. And if you've got any ideas, please come and DM me. I would love to hear them. However, what I would really love. is to get some more reviews on the podcast. So if you have never reviewed my podcast, I would appreciate it so hugely if you could go to wherever you're listening to this, Apple or Spotify or whatever you might be, and go and give me a five star review and tell me what you liked about it. Was there a particular episode that you enjoyed? Do you like my very relaxed, slightly unprofessional style? What is it that you're getting from it? Why should someone else go and listen to this podcast? Like I said, I would massively appreciate it if you would do that for me. And I know not only it helps me as a podcaster, but also [00:03:00">00:03:00] hopefully helps other people because the reason I do the podcast is it's a free resource. It takes a lot of work. It costs money. It's probably the, the most consistent and hardest thing I have to do in my business. And it involves the team and it's like a whole big effort and therefore the more people that listen, the bigger impact we have. So I really, really appreciate you doing that. Okay. So today we're going to talk quite specifically, you know, Sometimes after 400 episodes, I think, what on earth can I talk about? But the truth is, there is still so much I can share. And not only that, but after 400 episodes or nearly 400 episodes, I, my thoughts and things have changed and the industry has changed and what's working now has changed. So actually for me. probably stuff I talked about many, many, many years ago might have changed or might not be the same advice as I would give today. I know my, I know I have definitely changed [00:04:00">00:04:00] beyond recognition and like I said, some of the things I said back in the day, I maybe wouldn't stand by now, which is why I guess it's good that the podcast keeps going. So one of the things I want to talk about today is quite specific, but it's on I'm The whole bringing your audience on, because as we know, there are three main areas

In this episode of Your Dream Business Podcast, I chatted with Caroline Cox from Caroline Cox Marketing, a boutique agency in Nottingham, England. With over 20 years of combined marketing experience, we got real about what marketing is (and isn’t), busting the myth that it’s a quick fix for business success. Caroline shares her journey—from working in marketing to launching her own business while raising a young family—and how her story mirrors mine in many ways. We talked about why long-term strategies matter more than quick wins, the challenges of personal branding, and the ups and downs of running a business while balancing family life. Packed with honest insights and useful takeaways, this episode is perfect for business owners, marketers, and anyone trying to juggle entrepreneurship and family.   KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is a long game – There’s no overnight success. Sustainable business growth comes from consistent, long-term strategies, not quick-fix tactics. Personal branding is powerful but challenging – Standing out in the marketing industry requires authenticity, visibility, and confidence, which can feel overwhelming but is crucial for success. Balancing business and family is tough—but doable – Caroline shares how she manages entrepreneurship while raising a young family, proving that with the right mindset and strategy, you don’t have to choose between the two. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Caroline Cox on Facebook, Instagram, Website or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook Transcript Teresa: Marketing is often seen as the magic bullet that is going to be the answer to all of your prayers, but can we really do something in marketing and then suddenly the sales flow in or does it take a bit more strategy and a bit more time than that? In today's episode, I'm speaking with a marketer of 20 something years who shares with us what marketing should really look like in your business. Hello and welcome back to another episode of the Your Dream Business Podcast. On today's episode, I interview someone who's been in my world for a while. It's funny, I always talk about people being in my world and when I set up the community aspect for my one to one people, my accelerator people, and for people who are buying Grow, Launch, Sell, the community is called Tease World because the team decided that That was a cool name, given that I constantly talk about people being in my world, but today's guest really has been in my world for quite some time. Today, I'm interviewing the very lovely Caroline Cox. Caroline is the owner of Caroline Cox Marketing, a boutique marketing agency that is based. near, I don't know, it's in Nottingham, but basically in the middle of England. [00:02:00] And Caroline has been working with me for years and years and years as a member of my membership. And it has been so amazing to see how her business has changed, how she's changed, and also to have a fellow marketeer to talk to because. Her story is really similar to mine in the sense of she was working in marketing and dad 15 years in it, had done her degree in it, and then basically decided to start her own business when her children were little. So again, really similar to the story that I had. And in today's episode, we have a really great conversation about marketing in general and what we should be doing. When we think about marketing our businesses and showing up to market our businesses, we also have a really interesting and open discussion about what marketing isn't. And sometimes in this very fast paced world that we live in, we actually end up thinking that marketing is the answer to everything and it isn't [00:03:00] always. So we have a really cool discussion around that. And then we finally finish off with talking about how she manages her business with a small young family. So she has three children, two of which are twins, which honestly it's like a bonus child. If you think I'm having another one and you end up with a. third one. But yeah, so we have a chat about that as well. It's a really lovely conversation. And Caroline is honestly one of the nicest people in the world. So I think you're going to get lots from today's episode. So without further ado, here's the lovely Caroline. Caroline, I am so excited to welcome you to the podcast. Caroline: So excited to be on your podcast, Teresa. Teresa: so you have been in my world a long time. which is ace. And there's something Caroline knows is that every time I speak to her, it's like going home. It's really odd. And there's like a tiny bit of family connection. So Caroline's from near Nottingham in the UK, and I have some family. And one of my cousins

As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business. After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking. Thats why in this episode of the Your Dream Business podcast, I dive into how speaking can help you stand out as an expert and grow your business. I share the key do’s and don’ts I’ve learned along the way. We cover everything from understanding your audience and crafting attention-grabbing titles to using storytelling effectively and turning audience engagement into business opportunities. Whether you're a seasoned speaker wanting to improve or just starting to explore public speaking for your business, this episode is packed with practical tips to help you succeed. I also highlight the power of authenticity and why less is often more when it comes to information overload. I also share my massive bugbear when it comes to speaking - I hope you don’t do this one!   KEY TAKEAWAYS COVERED IN THE PODCAST Public Speaking Builds Authority – Speaking at events positions you as an expert in your field, helping you gain credibility and attract new business opportunities. Engagement Matters More Than Information Overload – It’s not about cramming in as much info as possible; it’s about connecting with your audience through storytelling and delivering value they can actually absorb. A Strong Talk Can Convert Into Business Growth – With the right strategy—like an enticing title, clear messaging, and an engaging delivery—you can turn audience interest into real business opportunities.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript THW - Ep 392_Final Being a speaker isn't just about standing on a stage, delivering a talk. It's about positioning yourself as a go to expert and growing your business. It's one of the most effective tools to make you stand out as the expert and to help you get in front of audiences and have audiences find you. And as a speaker for over 10 years, I know this to be true because this is a strategy I use in my business. However, there are some major do's and don'ts that can make or break your talk. From knowing your audience to crafting a title that actually gets people to show up, I am sharing everything I've learned from my very first speaking gigs where I would have my laptop and three people, through to speaking on ginormous stages. So if you've ever wanted to use speaking to grow your business, then make sure you listen to this episode because I'm going to share with you all the things that you do not want to do and all the things that will help you deliver an excellent talk and [00:01:00] convert more people into your audience. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing today? Firstly, I want to thank you for taking the time to join me. I [00:02:00] know that your time is super, super valuable, and I really appreciate you taking the time to listen. And if you haven't subscribed, because lots of people don't subscribe, it's a really interesting phenomenon if that's That's the right way to say it. If you haven't subscribed, please go ahead and hit subscribe. And if you're feeling particularly generous, I would be so grateful to have you go and give me a lovely review on whatever platform you listen to. I have been getting so much good feedback from the episode I did with Julie Solomon a couple of weeks back. So if you haven't listened to that, then go back and listen. We'll link to it in the show notes. But the reason I bring this up is because my aim is to make this podcast absolutely amazing for you. And my commitment is that I will bring on the best guests and I will have the best solo episodes with great content for you to take away to help you grow your online business. And I really need your help to do that. I need you to share the podcast. I need you to [00:03:00] give me nice reviews of the podcast, and I need you to subscribe. So any of those things that you can do, honestly, I'm so, so very grateful. And then, like I said, my commitment to you is to bring you a, an amazing podcast that helps you grow your business. Okay, on with today's episode. Now, one of my aims this year is to get out to events. Now, you will know I'm a speaker and I speak at different events. However, I am trying to just go to events as well, which you won't believe this is actually really out of my comfort zone. I love it when I'm a speaker at an event because I have a purpose. I know what to do. I know what my reason for being there is. And when I'm not spea

In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy.   KEY TAKEAWAYS COVERED IN THE PODCAST Fame vs. Fortune – Know Your Goal- Before creating content, decide whether you’re aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes! Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust. Consistency is Key- Success doesn’t come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lyndsay on LinkedIn, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed. So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience and how to get them to convert to buy. She also shares this, why being transparent is so essential, not only as it's a good thing to do, but how it can attract your perfect customers. This is definitely not one to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Terese Heath Wareing. I hope you are having a wonderful start to your week or middle of the week. or whenever you are listening to this. Also, can I just take a minute to say thank you so very much for taking time out of your day to listen to the podcast. I know that if you are a business owner, [00:02:00] which I'm sure you are, you are very busy and you have lots of things going on in your world. And I really do appreciate the time you take to listen to what I've got to say and the amazing guests that I bring on. And I've got a favor to ask. Is there any chance you would be so kind as to go and write me a review on Apple or Spotify or wherever you listen to this podcast because when people write reviews it gives other people confidence that it's something worth listening to and I would be so, so very grateful and also my aim is to bring you an amazing podcast with amazing guests and the more people that listen to it, the more I can do that. So I just want to thank you so much for doing that for me. Okay. So today is talking about content and I needed this just so you know, I really did need this conversation because even though I am consistent on the podcast and emails on social media, I have not been so great. And. Also, I have wondered whether [00:03:00] I could be more strategic in terms of my content. And I think now, like we talked about with Julie Solomon a few weeks back, we have to work harder than ever to show up and attract our audience and convert our audience. And one of the ways in which we do that is content. So today I'm having a wonderful conversation with the amazing Lyndsay, who runs Jammy Digital with her husband, Martin, which is an award winning content marketing agency for businesses that aren't afraid to stand out. They transform founders, CEOs into globally recognized names. Giving them the power to set industry standards, make connections with game changing people, command a premium pricing and attract top talent. Martin and Lyndsay have also published a bestselling book content fortress that protects business owners from unnecessary stress by helping them attract their dream client. I've met Lyndsay a few times and she is just awesome. Love her to bits and so freaking smart. The two of them are so smart. So it was great to have her join me on the podcast today. We [00:04:00] talk all around content. So content as a whole, in terms of what should you be doing from a long form to short form? How do you connect the two? And we talk about. Doing content for fame versus fortune

In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending multiple email reminders, creating a workbook or cheat sheet, offering exclusive bonuses, promoting live Q&A sessions, and leveraging social proof from past events. Ideal for course creators, membership owners, and coaches, this episode provides valuable insights to ensure more engagement and higher turnout for your next live event.   KEY TAKEAWAYS COVERED IN THE PODCAST Live Attendance Matters – Getting people to show up live helps build trust and increases your chances of making sales. A strong turnout can make a big difference in your launch success. Reminders & Engagement Boost Attendance – Sending multiple email reminders, offering a workbook or cheat sheet, and creating excitement with exclusive bonuses can encourage more people to attend. Social Proof & Live Interaction Work Wonders – Showcasing testimonials from past attendees and promoting live Q&A sessions can make your event feel more valuable, encouraging more people to join in real time.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript It's super frustrating where you spend a lot of time and effort creating your launch event, like a webinar or a bootcamp or a challenge only to do the live thing and not have many people show up live. Over the last few years, I have seen a slow decline in the number of people who show up live. And yet it's more important than ever that we do get those people to show up live in order to help convert them into customers. So what if I told you there is a simple and actionable strategies that you can take to actually get people to show up live? In today's episode, I'm sharing with you five key tactics that you can use in order to increase the number of people who actually show up live to your next launch event. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am so grateful to have you here with me and spend your very valuable time. In this week's episode, we are going to be talking about something that's super important when running a launch experience. One of the things that we have seen in the past year or so when running a launch experience is that the show up rate has been fairly low compared to previous times. And what I mean is [00:02:00] webinar or a bootcamp or a challenge, The number of people who sign up compared to the number of people who show up have been much lower than they have been in the past. When I first started doing webinars, like eight, nine years ago, I would expect easily a 50 percent turn up rate. And then. It started to die off a bit and then during COVID it really picked up again because obviously no one was going anywhere, they had nothing to do. And then it's died off again and really now if someone says to me they had anywhere between a 30 or 40 percent show up rate, I think that's good. So first off we're going to look at why you want them to show up live and then I'm going to talk you through five tactics that I have to help you to get them to show up live. So let's start off by talking about why you want people to show up live to your launch event. Now, it goes without saying, if you're doing a webinar or a challenge or a bootcamp and you're doing it to an [00:03:00] empty room, that isn't going to feel very good for starters. So apart from that very obvious reason, there are lots of other really important reasons as to why you want people to show up live. The first reason is it creates a stronger connection and trust between you and the person that is on the live webinar or the challenge or whatever it is. And when that comes to the buying part of it, people only buy from who they trust. So when they see you live answering questions, addressing concerns, offering immediate value, they feel more connected to you and your brand. And this connection often translates into a higher likelihood that someone will buy from you. It also helps them if they think that there's a sense of urgency. So having someone come along to an event with a deadline date is really helpful because it's like you want to come and take part in this while it's still available. There's a higher perceived value when they turn up live. So You'll know that if [00:04:00] you, I don't know how many webinars and things you've signed up for, and you think, Oh, I'll do that afterwards. And you never ge

I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing. Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talked about her own journey and how she helps others build their online presence. Plus, she what is working for her right now. It was a super insightful conversation – definitely worth a listen!   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Julie on Instagram, Influencer Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook   Transcript Teresa: There are two parts of an online business that can really make or break your success. Those two parts are the two things that I am talking to today's guest on the podcast about. Judy Solomon joins me and discusses the two main areas of messaging and audience. that are crucial to growing an online business, if you have not got the right message, you are not attracting the right audience, which means you don't have a business. Not only does she give us some really valuable insight to this and how we can do this in our business to make sure that we are choosing the right messaging that is attracting the right people, which in turn will just make us more visible, but also she shares insights after being in the industry for over 10 years. We talk about how the industry's changed and what is working for her right now. And she talks us through one of the strategies that she's currently using, which I think you will find so insightful. Welcome to the Your Dream Business [00:01:00] Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you are a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. With your host, as always, Theresa Heath Waring. Now, if you're new to the podcast, one of the things that you need to know about me is I am a numbers geek. I love anything that's like stats and numbers [00:02:00] and understanding it. And I was doing some research and did you know that 70 percent of the people who listen to podcasts don't actually subscribe to them? So whether you're listening through Apple or Spotify. 70 percent of you haven't actually hit that subscribe button and I would love to ask a favor from you. I would love it if you could hit subscribe on whatever it is you're listening to this on and in return my commitment to you is to work really hard to bring you the best podcast I can possibly bring you, to bring you the best guests. That inspire you and motivate you and help you move your business forward and also to put together amazing solo episodes that are strategic and give great advice. So I hope that in return for me putting my all in and making this the best possible podcast that can be, that you would just do me the very small favor of just hitting that subscribe button. Okay. On with today's episode. And today I am [00:03:00] interviewing the very lovely Julie Solomon. If you don't know Julie, she is a personal brand coach, a best selling author and a chart topping podcast host, and she's empowered lives for over 15 years through her in demand classes and mastermind. With a background in public relations for some of the world's most influential music acts, thought leaders, Julie launched her online course and coaching mastermind in 2016, mentoring thousands of

In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaborations to effectively expand your audience. I also highlighted the significance of leveraging other people's audiences through podcasts, stages, and email swaps. Ideal for online business owners, course creators, membership owners, and coaches, this episode offers valuable strategies and tools to boost your online presence.   KEY TAKEAWAYS COVERED IN THE PODCAST Posting Alone Won’t Cut It – Simply showing up on social media or having an email opt-in isn’t enough. You need a strategic approach to attract and retain the right audience. Leverage the Right Tools – Use lead magnets, chatbots, ads, and collaborations to actively grow your audience and engage with them in meaningful ways. Tap Into Other People’s Audiences – Get in front of new people through podcasts, speaking opportunities, and email swaps to expand your reach faster.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript If you've been in business for a little while, you'll know that growing your audience is one of the most important things that you can do. And in my experience, when business owners think they are trying to grow their audience, they're not really doing it as they need to be. Most business owners think. that growing their audience is just about showing up on social media and posting, when really it's so much more than that. There is a strategy that you need to employ in order to make sure that you're getting your name, your face, your business out in front of the right people. And not only that, getting them to convert onto your email list. In today's episode, I'm going to be taking you through what we really mean by growing your audience and some of the most effective strategies to get that done. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Theresa Heath Waring, and I am so very grateful that you have decided to hang out with me today. I never take that lightly. I know that your time is super, super precious and in. Thank you for spending time with me, for sharing this podcast, for writing reviews. For those of you who've written me a review, I will do my utmost to produce [00:02:00] and deliver a really good quality podcast. My aim is that, and if you're new to the podcast, is that every other week you get a solo episode and every other week you get an interview. And I've really honed in on who it is I'm helping, what it is I'm doing. So if you are an online business owner, a course creator, a membership owner, a coach, then you are absolutely in the right place. And I am going to be delivering you amazing value to grow your online business. And with the solo episodes, I aim for them to be really strategic, really practical, give you some really good step by step. Sometimes I give you some downloads to go with it. And with the interviews, again, I aim to bring you the best people in the industry with the best strategies and the best results. So today is a solo and we're going to be talking about audience growth. Now, this is something that has been coming up while constantly comes up. It's not even something that's coming up recently. It is something that is constantly coming up in my world. And the reason for that is [00:03:00] I help people launch pretty much all day every day. That's what I do. I help them grow their audience, launch their product and sell it. And that's what I do all the time. And one thing that is constantly on my radar and should constantly be on my radar and your radar is that very first step is that growing their audience. Because This comes down to a numbers game, and I hate saying that because it sounds like I don't care about the humans at the end of it, and I absolutely do, and if you're in my world, you know I care deeply about the people in my world. However, when it comes to selling and having a successful online business, it really does come down to the audience, and it comes down to numbers, and therefore it makes perfect sense that the more people you have in your world, the more people you have to sell to. So I want to talk about audience growth today. And before I get into what I mean by audience growth and, and give you some ideas as to [00:04:00] how you can grow your audience, because I'm, you might be thinking, well, I am growing my audience. I'm trying to grow my audience, but

In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their social media presence, demystifying the process with actionable strategies. Tune in for insightful tips on building relationships online, maintaining authenticity, and consistently engaging your audience for business growth.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming the Fear of Visibility: Karen shared practical tips on how to conquer the fear of being seen online and why embracing authenticity is crucial for building trust with your audience. Building Relationships Through Engagement: The importance of genuine, consistent interaction on social media was emphasized as a way to foster meaningful connections and grow your business. Simplifying Social Media Strategies: Karen broke down actionable steps to demystify social media, making it easier for businesses to create a strong online presence and maintain consistency.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Karen Cureton on LinkedIn, Website, Facebook, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript If you are in business, you know that social media is something that we have to do. Some of you might love it, and some of you might think it's a necessary evil, something that we have to do. And some of you might feel like you're not doing it at all, and you really should be. But you might be thinking, why do I go to all that effort of putting all those posts out when it's just tumbleweed? And people talk about getting clients from social media, but it's never really happened for you. Well, today's guest is addressing all of those things. How do you show up where you actually do engage with your potential customers and turn them into clients? Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? I always love it when I can bring you guests that I know really well and today's guest is no exception. Karen Cureton has been working with me for the past 12 months. She's actually been in my world a very long time as a voyeur and a lurker which you will hear more about people lurking on social media and she's watched me for quite some time and about 12 months ago she started working with me and it's just been an absolute pleasure to work with her. And as you'll hear in the interview, one of the things that I talk about is that I encourage everyone [00:02:00] I work with to increase their visibility by getting on podcasts, by putting themselves in front of other people's audiences and putting themselves out there. And Karen obviously came to me and said, well, could I come on your podcast? And I was like, of course you can. So it's really lovely to have Karen come and join us today. Karen is a multi award winning social media trainer and speaker, and she works with women in business to inspire them to grow through being visible on social media. She is not your typical social media trainer. She is an ex pat Geordie with over 20 years experience in corporate sales. But for the last decade, she's focused on helping women in business navigate the social media maze, where she is passionate about ditching the jargon and creating a safe space to learn. Karen has a program called Social Media for Grown Ups because as Karen shares in this episode, she was not of an era where she grew up with the internet and therefore her passion lies in helping other women and people who have had the say, where social media [00:03:00] isn't second nature, isn't something that they grew up with, and help them demystify what it is like and get on it. We have such a cool conversation with some really good actionable takeaways for you. So at the end of this episode, I summarize some of those actionable takeaways, but we're talking about how to show up, how to get engagement, how to be proactive with your engagement and how to feel. like a real human being when you're on social media and how to come across as a real human being so that the people you're trying to interact with know that and they know that you're not some spammy horrible salesperson who's just trying to jump in their DMs and irritate them, which we've all probably had experience of. Well, I certainly have had loads of it, but most of all, it was just a really lovely chat and so lovely to bring it to the podcast. So without further ado, here is The Awesome Karen. Karen, a really warm welcome to the podcast. How are you doing? Karen: I

What if everything you thought you knew about launching was wrong? When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back. In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s really standing in your way. If you’ve ever felt stuck, overwhelmed, or unsure if you’re ready to launch, this episode is for you.   KEY TAKEAWAYS COVERED IN THE PODCAST   Big audiences aren’t a must – You don’t need a massive following to successfully launch your business. Focus on building a loyal, engaged community instead. Perfection is overrated – Waiting for everything to be flawless can delay your launch. Take practical, manageable steps and launch even if things aren’t 100% perfect. Keep it simple – Launching your business doesn’t have to be complicated. Focus on clear, simple strategies to achieve success without overcomplicating the process.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my Masterclass Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript What if everything you thought you knew about launching was wrong? There are so many beliefs out there about what it takes to have a successful launch. Beliefs that might be the very thing that's holding you back. In today's episode, we are going to challenge some of the most common assumptions about launching and uncover what's really standing in your way. If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode's for you. Let's jump in. Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and [00:01:00] strategies that keep you focused, motivated, and motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? One of my goals this year is to increase the podcast downloads. It was kind of a goal last year, but I didn't focus on it as much as I needed to. So this year is definitely going to be the year. And I was doing some research. And do you know that around 70 percent of the people who listened to this podcast have not subscribed to it? So I'm wondering if you'll do me a favor. If you currently don't subscribe to this podcast, I would really appreciate it if wherever you're listening to this, you hit that subscribe button so that it tells Apple or Spotify or whatever you're listening that you like this content and hopefully we'll share it with others. And my commitment to you is that I am going to work really hard this year to [00:02:00] create the best podcast that I can. I'm going to bring in the best guests that help you move your business forward. And I'm going to work really hard on my solar episodes to make sure that you walk away with real tactical, strategic advice that helps you move the needle in your business. So that is my commitment to you. And all I ask in return is that if you haven't already, you hit that subscribe button. Okay, let's get on with today's show. Today, we are talking about the five myths about launching that are holding you back. Now, when it comes to launching, it can feel really intimidating, especially when you're stuck believing one of these myths that simply aren't true. So today we're going to bust five common myths about launching that might be keeping you from achieving your launch goals. If you have an online business, you might be thinking that you can't launch or your launch isn't going to be successful because of one of these five things that we're going to be discussing today. And I want to either reframe them in [00:03:00] your mind or just give you the facts about it and that it actually isn't true. So let's get started with the very first one, which is a really popular one that I see. Myth one, my audience is too small. Now you might be thinking, I need, tens of thousands of followers or people on my email list in order to do a successful launch. And let's be honest, the more people you have, the better the chances your launch is going t

In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Awards – Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines. Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities. Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sophie Milliken on Instagram or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and convincing them why we need to get it? Or maybe you don't even think about going for them in the first place because you're thinking I'm not good enough to win an award. In today's episode, we are talking about the importance of getting visible and specifically around awards and winning them, how to know whether they're worth it, how to know what you should look out for when you're putting together an award submission, and And some of the common mistakes that people make. Hello and welcome back to another episode of the Your Dream Business Podcast. I'm your host, Theresa Heath, wearing as always. And I just want to thank you so much for spending the time with me and listening to this episode of the podcast. It really does genuinely mean the world to me. Obviously I sit and record it on my own when I do solos and things. And sometimes you can feel really disjointed from the people listening. So I just want to say a big, massive, thank you. I really appreciate you being here on today's episode. I am talking about. One of my favorite areas, or one of my key [00:02:00] areas that I talk about, we're talking about visibility and how to become visible. You, if you've listened to this podcast before, we'll know that this is a big thing that I teach. It's a big thing that I talk about because if we're not visible, if people can't see us and they don't know that we exist. exist, then they're never going to be able to buy from us and becoming the go to expert is really important in terms of growing an online business. And that's exactly what we talk to today's guest about. Although we do talk about it in a slightly different way. Today I'm interviewing Sophie Milliken. Sophie is an MBE. I mean, that's like so impressive. And the founder and CEO of Moja. I think I've said that right. It's M O J A. She worked with entrepreneurs and senior executives to amplify their personal profiles and become the authority in their industry. As I've said, this is very much in my wheelhouse, which makes this a great conversation. She's a multi award winning businesswoman [00:03:00] and a proud mom. She also enjoys supporting the North East region where she lives in the UK. and is a co founder of City Ladies Networking, a networking group for women in business running a monthly breakfast events in Newcastle, London, and Paris. Very fancy. So, Sophie came on to talk about visibility and we kind of ended up going down to like roots or two rabbit holes, which I'm super glad that we did because these are two things that we've not really talked about before. And the two areas of visibility that I don't talk a lot about because these aren't my zone of genius, but they are for Sophie is we talked about award winning, which yes, I won some awards, but I wouldn't say that I'm an expert in award winning things. And we talk about writing a book and how these two things can be huge for your visibi

In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript There is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome. It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year. And that's what I'm teaching you to do in today's episode of the podcast. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Theresa Heath Wang, and I am very grateful that you have decided to join me today. I never take that lightly. I am so honored that you are spending your time with me. So thank you. I appreciate you being here today. We are [00:02:00] talking about goal setting for 2025. This is part two in a two part. podcast episode that I've done. The first part was episode 382. So if you haven't listened to that, then I would suggest you go and take a listen to that first. And then this is the second part. And to go along with both of these parts, there is a download. So if you go to teresaheathwaring. com forward slash 384, the numbers. then you will find a link to the download. If you listen to episode 382 and you click the download there, then it's the same download. You don't need to re download it again. Okay. So in part one, we focused on reviewing your 2024 and some of the questions that I ask myself every single year. And in this part, we're going to be looking forward. We're going to be looking at how do we actually goal set? What are the goals that we set? How do we do deep dives on and how do we plan our marketing for the rest of the year? So again, get the workbook if you [00:03:00] haven't got the workbook, because basically I'm walking you through what is in this workbook for you to do yourself. So the very first thing I talk about is setting the goals. Now, when I do. this for my clients and my members. I take them through a number of different activities. One is the questions that I asked in part one, episode 382, which was reviewing 2024. The next thing I tend to do with them is go through a Wheel of Life exercise, so that we can look at where things are right now and where their life is right now. And then I actually took them through a meditation. So I did a future them meditation, a visualization of thinking forward, what will life look like at the end of 2025. And then I use all three of those things to help us start to set goals. Because when you have all this information kind of in front of you, you're able to see Some of the things that kept coming up, and even if you don't do the meditation, you don't do the [00:04:00] Wheel of Life, you can go back and look at your 2024 review, and you'll start to see, actually I didn't do that, and that's important, I'd like to make sure I do that, or I did do this, but I'd like to improve on it. This is where you're able to come up with your goals. I normally suggest that people have anywhere between 4 and 12. goals for the year. I wouldn't have more than 12 and I probably wouldn't have less than four. Sometimes people think, well, I've just got one goal to make money and that's fair enough, but actually there are some other goals that you can put in there. And in terms of the goals, you really do want to try and think big and think ahead and put some kind of dreams behind it. You don't want the goal to be like, yeah, I'll definitely get that. You want it to push you a little bit. And in the workbook, one of the things I show you is the smarter framework from Michael Hyatt. We've had Michael on the podcast before. We'll link to that episode. It's one of

In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nicky Elliott on Instagram or Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody minded in the fact of, I don't care what anybody else thinks of me or my business. This is how I define success and this is what I want. Well, these are some of the fascinating conversations that I have with my guest on today's episode of the podcast. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning [00:01:00] speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. Okay, you are gonna love today's episode. When I record interviews, I batch, so when it comes to doing the intro and outro, oh, I don't do an outro anymore, but when it comes to doing the intro, I go back and quickly, like, fly through the episode to remind myself [00:02:00] of what we talked about. And I literally listened to the whole episode with this one because I was like, oh, wow, we talk about so much different stuff and it's such a good conversation. And not only that, I think it is the most perfect episode for this time of year. So at the point this comes out, it is the 30th of December, and this episode is actually sandwiched between a part one and a part two, all around reviewing your year and goal setting and that sort of thing. And I would love to say that I planned this, but I didn't. The universe just obviously, like, made this happen because this episode is so, so perfect for this time of year. Today, I'm interviewing the very lovely Nicky Elliott. Nicky worked in events for over 15 years and founded her own agency in 2011 before having her children. On her second maternity leave during the pandemic, she knew she could not return to a full. hour. That's right. Daily [00:03:00] commute and spend so little time with her kids. So she started a unisex kids clothing brand after riding the waves as a product based business, investing a lot in it and losing it. She used her platform that she had built to share stories about amazing female founders that she had met along the way. She now has a podcast where she has women's stories from early memories right the way up to present day, which I have already been on. So we'll make sure we link to that in the show notes. And what her listeners can learn from them. And in 2024, she launched the Wilder Collective, an online community for female founders and freelancers to share their journey and support each other. Nicky and I have such an interesting conversation. Like I said, I went back and started listening to it to get the main themes that we talked about, remind myself of some of the stuff and therefore obviously let you in this intro know. what is coming up. We talk about so many different things and we generally talk about, if I had to kind of sum it up, [00:04:00] this would be very much an episode of what it's like to be a woman in business and

In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there’s a free workbook to assist you in this evaluative process.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript This is the perfect time of year to review how your year has gone and get ready for 2025. I am giving you all the questions that I ask myself and all of my clients and students so that they can review their current year and get ready to plan the next year. This is a two part podcast episode with the second part coming out on the 6th of January. This first part is about reviewing what you've done to date, and then part two will be about planning for the following year. Hello, and welcome back to another episode of the Your Dream Business podcast. As always, I am your host, Teresa Heath Waring. Now, this episode is coming out a couple of days before Christmas in 2024, so I'd never like to do a super long episode around Christmas, only because hopefully you're taking time off, you're enjoying a bit of downtime, and you're not necessarily in business mode as such. However, for me This time of year tends to be a really, really good time for me to work on the business. Now, I have to say I'm pretty good at working on the business because that is [00:02:00] kind of what my job is, is working on my business. However, obviously at this time of year, it's really good because one, during Christmas and New Year, no one expects anything from me. I never have any calls booked in. I never have any kind of stuff where I have to be on camera. And then, It's really good that when your brain starts to relax, that maybe you start to think about things. And what I wanted to do was create an episode that maybe you could do over Christmas. And I've actually put together a bit of a workbook for you. So if you go to teresaheathwaring. com forward slash 2024, you are going to find a download where. All the questions that I'm going to be giving you today and also 'cause this is gonna be part one of a two part podcast. The next part to this two part podcast will come out on the 6th of January. So if you go to choose wearing.com/ 2 0 2 4 the numbers, [00:03:00] you will be able to find the workbook where I list all the questions I'm gonna talk to you about today. And I list the exercises that I'm gonna talk to you about in part. Two on the 6th of January. Okay. Hopefully that covers that. So let's start with the questions I ask myself at this time of year. The very first thing I do when I work with anybody from a goal setting, strategic planning, marketing plan point of view, we start with these questions first. The very first thing I get them to do is tell me what their total sales are for the year. Like, this stuff is really important that we know our numbers. I don't know about you, but I track mine every single month. I have a spreadsheet that basically takes all the information from all the different places, even though obviously I use Xero and things like that. It just puts it on a spreadsheet in a way that I can see it much easily, and it tells me what I've made each month or what I've turned each month. It doesn't tell me the profit. Well, that particular spreadsheet doesn't. And the other thing the spreadsheet does, which I, [00:04:00] is one of the questions that I've put in the download for you is what products and services did you sell and what percentage did you get from an income point of view? That is really important when understanding and analyzing your business, because You could basically have a product that you love and actually when you do this exercise it makes you no money or a product that you pay and it makes you loads of money and it just will help inform you for thinking going forward what you want to do. The next question that we look at is we list all the main expenses. So in an ideal world, we want to know what are we spending out each month as well. And those are kind of just done as like overview numbers more than anything. Okay. So these are where the real questions come in. What went really well in 2024? I asked myself this every single month. I have a productivity coach. She doesn't [00:05:00] like being called a coach. So she calls herself a productivity mentor, but basically she h

In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Vinay Solanki on LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to the Your Dream Business Podcast and our fifth and final episode in this special series that I'm doing. with channel four ventures. We have had some [00:01:00] phenomenal conversations during this week and these episodes. We started off the week with Nikki Wicks, who is the CEO and the creative director for body coach, also Joe Wicks, his big brother. We then spoke to the amazing Sam, who is the founder and CEO of Stellar insurance. We had a conversation with Tom who. knows everything that there is to know about investing and is a super smart man. And then yesterday was the awesome Grace who starting her business in university and talked about how she hustled in those early days and just went for it regardless of what the outcome could have been. And today we are finishing off with Vinay. Vinay founded and runs Channel 4 Ventures. It launched back in 2015 and is now the number one media for equity investor in the UK. Media for equity is an investment activity that swaps media and for shares in typically [00:02:00] unlisted companies like a venture capitalist investor. Binet is highly entrepreneurial, thoughtful and a seasoned digital media executive across many transactions, projects and sectors and geographies. Prior to Channel 4, Vinay led Getty Images European digital business development activities. Outside work, Vinay is a single parent to a teenager and enjoys cooking, running and music. He has a degree in law from UCL and an MBA from Imperial College London. Okay, you know how on Tom's episode I said I felt really stupid? And I felt a real bit of imposter syndrome talking to someone who is super smart? Well, that exact same thing happened when I interviewed Vinay. He is such a nice guy. And actually, what was so lovely is right at the beginning of the interview before we started recording, Vinay was like, We had a conversation about being a single parent and, you know, managing children in families that are living apart. And, and it was [00:03:00] really nice because it really kind of, you know, found some common ground, which was awesome. And then when the conversation started, I was like, Oh man, this guy's smart. And I guess. He's in an industry that I'm not in, so he's obviously going to be super, super smart about that. Binet helped me understand and better explain what the role was that Channel 4 had in not only the research, but what they are going to be trying to be doing going forward to ensure that more diverse businesses are being invested in. We also talked about how Channel 4 is a perfect, in my eyes, perfect company. to do this, given that the channel itself, the media that it puts out is very diverse and they're very proactive in that world. So it felt like a perfect fit. This conversation did push me a bit in terms of like, understanding and really [00:04:00] getting to grips of what this was all about. And I think it's a really nice one to finish the week on because it kind of sums up what they're doing, why they're doing it, and what the opportunities

Grace Ubawuchi is the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the challenges of being an underrepresented founder. Grace shares her approach to securing investment, demonstrating how persistence and creativity can open doors for entrepreneurs. It is a must-listen for any aspiring entrepreneur.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Grace Ubawuchi on Linkedin, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Hello and welcome back to another episode of Your Dream Business podcast. This is the fourth. episode in the special Channel 4 Ventures series that I am doing. [00:01:00] And today I am interviewing Grace. Now, Grace is the founder and CEO of award winning cocktail brand Zinn Voltaire. And for years, Grace has been dedicated to pushing boundaries and redefining the cocktail drinking experience, harnessing innovation in food technology, science to create a disruptive offering in the world of F& B. Now, the thing that struck me the most when interviewing Grace is She's in her 20s and it made me feel very old being a 45 year old woman and having only started my business 10 years ago. But what was so fascinating about her and what was so inspiring about this conversation and something that I have seen all the way through with, you know, Tom, the conversation yesterday, Tom almost said something identical. Sam says or something almost identical the day before was they identified a problem and they thought. Why isn't someone fixing this? And this is exactly what Grace did. She saw a problem [00:02:00] that she wanted to elevate the kind of cocktail experience and where you could access cocktails and what they were about. And she couldn't understand why anybody wasn't doing this already. So she decided that she would fix it. And what was just amazing was imagine Now, I have stepchildren who are 21 and 27, I think she is now, and my daughter is 15. And if you are a parent, you will know that, like, they get to that age and they think, like my daughter thinks I'm an absolute stupid idiot and she knows everything. She's way smarter than me. And also they take different risks or they're not bothered as, as other things. It's like. I think as you get older, what I'm trying to say is as you get older, I think you get really conscious of like, okay, what if this goes wrong? What will happen? And I think what was one of Grace's best advantages is that she was young. So she thought nothing of just thinking, right, I'll [00:03:00] fix this. I'll make this. I'll do this. She talked about, the stories of how she guessed people's email addresses and just reached out to them. And when you find out some of the companies that she was having conversations with, and some of the people that she was in front of, it's wild to think that she just thought, screw it, I'll just send them an email. And I think sometimes as business owners and as humans, we don't want to take that risk because the thought of being told no, the thought of being turned down, the thought of being ignored. And I think her age helped her have that. And I think also there is, one thing I talked about her and, and And Tom, I felt the same, was like, their brain must work in a certain way that makes them just go, let's fix this. I think there are lots of people who wouldn't think that, that wouldn't look at a problem and think, how can I fix this? There's a lot of people that would just moan about the problem. And both of them really inspired me from, they just went, how am I going to fix this? And I wonder whether there's like a certain trait or something in [00:04:00] those, people that they have, their brain works in a certain way. Anyway, I digress slightly. So we talk about the random emails that she sent and how she got in front of some huge people. She also talked about the fact of how she basically pitched the product when there was no actual product. She hadn't even done a prototype to a massive company and how she got through the door, which was fascinating. And then we talk about the fact of, did she know she needed to start. Did she know she needed investment from day one and that and what like? I think it's really interesting the businesses that kind of go day one, I need investment and the ones that don't even think about investment being an option where she knew she had this amazing idea and she had this brilliant company thought, but she needed money to get

In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Tom on Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on. Today, I am interviewing Tom. Tom is an experienced entrepreneur, executive and board director across the creative industry companies, private and public. He grew his fashion technology startup, Metail, to exit raising 25 million pounds. Tom is also the co founder of Extended Ventures, which uses insights to improve access to finance and outcomes for underrepresentative founders, and now sits on various boards. Boards, including Channel four and leading independent schools, St. Paul's. He's actively involved in investing and policy co-authoring a labor startup review. Can I be completely honest? I felt so stupid talking to Tom. This guy is so smart, right? And he. Like [00:02:00] the stuff he's done, you know how some people are just serial entrepreneurs. That's what I got from him. I'm just looking at my notes and I literally have written fingers in many pies. He has done so much stuff. He's involved with so many things. He has been in non profit. He sits on steering boards. He is a massive expert in this space. And, and I was like, I don't know that I was intimidated by him because he's such a nice guy, and the conversation was great. And I have to say, if I'm being completely honest, this whole series that I'm doing is feeling very intimidating because it is an industry in an area that I don't understand enough about, and I feel like I'm getting serious imposter syndrome of like, who am I to bring this to you because I don't understand it well enough. However, I think sometimes when it comes to, and I've told you guys this before, like if I'm interviewing someone on a subject, I don't know, I become even better at [00:03:00] interviewing them because I am like, okay, no, explain this to me. And now I need, yeah. Like I really kind of delve deep because I'm coming from a place of, I don't know what you're talking about, or. I need to understand this. So I hope that's the way it's going across, not, Therese doesn't know what she's talking about. But Tom was so smart, he's such a nice guy, but it really was Like I said, he's, he's super smart. I felt a little bit intimidated by what he knows, the experience he's had. And sometimes I fail like my little teeny tiny business over here is like laughable to what he might be doing, but you know, there's scale in everything. Like, and I'm sure Tom would look at someone who runs a multi billion pound company and think the same. So, you know, different people doing different things. But one thing that was super fascinating was we talked about how people go into business when their family doesn't come from an entrepreneurial background. His didn't, obviously mine didn't either. We talked about how he has two sides of him. So [00:04:00] interestingly, he went to Cambridge because he got a scholarship, but he does not fit in the white wealthy man box. And that was super interesting for him. And he said a couple of things in the interview where. Because he went to Cambridge, people almost saw him as a white, wealthy man, which is really, really interesting. I've written here again, he was so smart and fascinating. And we talked about the fact that I assumed investment came from smart people who looked at facts, and it's not an emotional thing or a connection thing. But that's exactly what he said it was. He said a lot of investment comes from connection and emotion, which is why there are very few people in underrepresented societies that are white. getting investment because the people who have

In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs.   KEY TAKEAWAYS COVERED IN THE PODCAST If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sam White on Instagram, Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa:Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first episode, which I aired yesterday was with Nikki Wicks, who is the brother CEO and creative director of Joe Wicks The Body Coach. And I loved that conversation, so I would love to hear what you thought of it. Today, I am interviewing Sam White, who is the founder and CEO of Stella Insurance, a female centric motor insurance business that's unapologetically led by women and designed for women. Now, this conversation was really, really good. I was super inspired by Sam. We had conversations around the fact of Why would you even get into insurance in the first place? I'm laughing saying it, but like of all the businesses that people set up, surely insurance does not seem like the easiest thing. And it doesn't seem like the most simple, it's a really heavily regulated industry. What makes someone starting a [00:02:00] business want to go into it? We talk about the fact that She was 24 when she started and that she loved solving problems and she was frustrated with some of the things in the industry. So it was her own kind of need for an answer that made her create the answer herself. We talked about how difficult it was for her as a woman, not only in this industry, but also to try and raise money and the difficulty that she had with financial institutions. And then we looked at what makes her resilient. How is she motivated? How did she pick a really difficult industry and go on to make a really successful business? I think you're going to be super inspired by this. I really loved her frankness. I really loved her direct conversation. It was a wonderful conversation. And I think that you are really going to enjoy this episode. So without further Here is the amazing Sam White. Welcome Sam to the podcast. How are you doing? Sam: Not so bad. Thank you for having [00:03:00] me on. Teresa: Well, thank you for giving me your time. I was just saying to you before we hit record that I don't think I've ever interviewed anybody who's in insurance or certainly not set up an insurance company. So I am fascinated about this conversation. Sam: So nobody ever, when referred to insurance, Teresa: think about like the entrepreneurial world, there's not many that, you know, go, this is the route I want to go down. So let's start there. So how, how is the big question and why did you decide that that was the business you wanted? Sam: Yeah, look, it's something that gets said a lot in insurance circles. People would say, nobody actually chooses to go into insurance. They fall into it. I think my path was probably quite different in the, I set up my first company when I was 24, um, and really just because I couldn't stand the thought of working for somebody else. I realized I was unemployable at a very [00:04:00] young age. Young age. And so I didn't really care what I got in. So as long as it meant that I could work for myself and be independent and not have to kind of live by somebody else's rules. So the first business that I set up wasn't actually in insurance. It was around insurance. I set up a business supporting insurance brokers with their motor claims. And the only reason I did that is because the only job I had. previously was in that sector. So it was what I knew and it seemed like a safer landing point. And it kind of evolved from there. Teresa: So 24 is very young to start a business. Was that something that had always been on the cards? Was your parents, were they entrepreneurs? How. Did you get into that? Sam: Yeah, look, we, uh, my mom had had her own business when she was younger, so there was probably some kind of seeding of that, that mentality as, as a [00:05:00] child. But I think, you know, as a teenager, I used to go out washing cars in the neighborho

In this exclusive series I interview five distinguished entrepreneurs, courtesy of Channel 4 Ventures, starting with the incredible Nikki Wicks, CEO of The Body Coach.  He shares fascinating insights on the evolution of their business, their content strategies, the shift to mobile app development, and the challenges and opportunities in separating a personal brand from the business. Ideal for small business owners, course creators, membership owners, and coaches looking to understand the dynamics of scaling a business and attracting investment, this episode highlights the importance of investment when scaling a business. Full of practical tips and inspiring stories, you’re going to love it!   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nikki Wicks on Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and a really warm welcome back to this week's episode of the Your Dream Business Podcast. And this week I have something very special for you. You see, we're not just doing one episode like [00:01:00] normal. We're actually doing. Five, which I know sounds a bit crazy, but I have a super special podcast series that we're doing for this week only. You see some time ago, I was invited by channel four to go to their offices in London because they were having an event alongside other media sort of business outlets and leaders in business. amazingly got invited along to go and see what they were doing. And as part of this, I have put together a special series of podcast episodes. As part of this event, they had four really amazing entrepreneurs come along and talk about various things. And I was given access to these entrepreneurs and the ability to interview them for the podcast. So this is going to be really, really cool because I have got some people who are coming up that you will probably recognize their [00:02:00] business names, if not their names. For those of you who are not in the UK, Channel 4 is one of our main channels. So like the BBC, you'd probably know about that if you're not in the UK. Channel 4 is one of those channels. So it's, you know, one of the first four channels that we UK. So it's quite a big deal from my point of view to be part of this. But basically, Channel 4 has an arm of their business called Channel 4 Ventures and it's an investment team within Channel 4 that specializes in media for equity, where high growth, unprofitable startups exchange shares, i. e. equity in their business for Channel 4's advertising space. So if you want some investment in your business rather than getting money, you can do that. You will get advertising and Channel 4 would get a, you know, part of your business. They would get a section of your equity. Channel 4 Ventures has completed over 50 deals backing companies such as What3Words, Oddbox, Purple Bricks, [00:03:00] Crowdcube, and Pinterest. So the reason I was invited is because Channel 4 Ventures did some research about who was most likely to get given investment in their business. And I know this is going to surprise you all, but it was mostly well educated white men. And they basically did this research, which didn't really come as a surprise to anyone in the room and the entrepreneurs that I speak to in this special little series I've got here. So basically, um, They profiled hundreds of founders that had secured investment valuing their company at a hundred million or more since 2013. And the data was based on analysis of founders own disclosure of their race, gender, education, background, employment history, and company base. And this was just some of the data that was found. So 94 [00:04:00] percent of founders were men, despite men representing only 41 percent of all UK graduates, and those founders We're 51 times more likely to have graduated from an Oxbridge university or it's us equivalent. Consumer companies in London, Oxford, and Cambridge are 11 times more likely to have raised valuation of a hundred million plus than companies located anywhere else in the UK. And white university graduates are 10 times more likely to have founded a consumer company with a valuation of a hundred million plus than a black university graduate and nearly twice as likely as an Asian graduate. So like I said, none of these stats, I mean, they are all shocking, but when you think about it, it's not that shocking to hear in terms of not that shocking from an unexpected point of view. It feels surprisingly, yes, that sounds like what it would be like, although it's not fair. It's not [00:05:00] right. It's not okay. It does feel like, well, I get it. I get that that's the case. That's not a surprise to us

Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You’ll also get a FREE downloadable worksheet to help you apply these insights to your own business.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Transformation: Understanding the desired transformation of your customers is crucial for creating effective marketing messages and products. The Seven-Question Framework: Use the seven-question framework to uncover the core desires and motivations of your target audience. The Importance of Authentic Connection: By truly understanding your customers' needs and aspirations, you can build stronger relationships and drive sales.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Do you really know what your customer's transformation looks like? And more importantly, do you understand why it's absolutely critical to your business success? So many business owners that I've worked with think they know what the transformation is that their customers want, but in my experience, most of them don't. And if you don't have clarity on that transformation, then your marketing message is likely missing the mark, which means you are leaving sales on the table. That's why today I am walking you through the seven key questions that I use with my clients to uncover the exact transformation that their customers truly want. And when you get this, and you truly understand the transformation your customers want, it's going to be the difference between a wildly successful launch, And one that falls flat. Hello and welcome back to another episode of the your dream business podcast. Thank you so much for hanging out with me. I really, really do appreciate it. I know that your lives are very busy and my aim is to deliver you some really good strategic, inspirational content that hopefully helps move your business forward. [00:02:00] Today, is a great episode. I nearly said good and I thought, can I say great? Yeah, I can say great. It's going to be great. Today we're going to be talking about understanding the transformation that you are trying to get for your customers, because this is something I have seen so many people get wrong and it's really harming their business and it's really harming the results that they can get in their business. So I wanted to do an episode just devoted to how do you understand and how do you find out the transformation. But this is incredibly difficult to do when you're talking generically because it's such a personal thing and it's so easy for me to sit with a client, be on a group call with some of my members, and for me to get the transformation out of them really quickly because I'm asking the right questions, I'm probing, and also My job as a marketeer is that I understand these things and I can work out the transformation pretty quickly, which then [00:03:00] enables them to better market to these people. So how am I going to help you understand your transformation when we're doing this over a podcast? Well, I've got some real life examples to give you and that's how I'm going to do it. The other thing that I've done is I have put together a little download with the key questions that I'm asking in this episode so that you can Ask yourself these questions and hopefully get to the right answer. So if you want to download that, head over to teresaheathwareing.com/376. They're the numbers, not words, and you will be able to get the link for this free download where the questions that I'm going through here, which are ones I ask people when I'm having a call with them. They're the questions that you're going to get to be able to have in a worksheet, make notes and come up with your transformation for your customers. The reason this is so important is because basically this is everything. This is all the marketing that we do. Everything is around, where is your customer now and where are they trying to get to? [00:04:00] And anything that you create from a sales page, webinar, landing page, lead magnet, any of those things all leads to what is the transformation that your customer is looking for. In this example, I'm going to give you, I'm going to treat it as if we're doing a webinar for these customers,

Have you heard of Wealth Dynamics? It’s a personality profiling tool that I’m fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love.   KEY TAKEAWAYS COVERED IN THE PODCAST If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Osmaan Sharif on Website, LinkedIn, Instagram Connect with Teresa on Website, The Club,Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Have you ever taken advice from a coach or watched an expert do something and try to replicate it and it just did not work and then you thought you're the problem? This is exactly what happened to me recently. I took some advice, I tried to do something in my business and I didn't like it at all. And therefore, It wasn't as successful as it could have been. And it wasn't until I did the Wealth Dynamics test and spoke to today's guest that I realized why that was the case. If you, like me, are interested in learning more about yourself and how you best work, then today's episode is for you. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.[00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome to this week's episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and I am very grateful to have you join me. I genuinely mean that. I know your time is so very precious. And if you're like me, you are listening to this while doing something else. Normally I'm getting ready in the morning and it's a toss up between listening to a podcast or an audio book. So the fact that you are listening to me. Honestly, I am so grateful because you have lots of options out there and I really [00:02:00] appreciate you being here and I'm not going to waste your time. I try and bring you the best of guests, the most effective strategies and tactics. And today is going to be a really, really good episode because if you're like me, you love a personality test. I love them. I have done Enneagram, Myers Briggs, Human Design, Money Archetypes. I have done so many and I find them all so fascinating. But one of the tests I hadn't done was Wealth Dynamics. Now I met today's guest some time ago, Osmaan Sharif. I met him at an event. We were speaking together and he asked me if I had done the wealth dynamics test. I said, no. And I literally looked at the options and he looked at the option. I'll say he knew the options and he said, you're a star profile. And I read who else was a star profile. And I went, yes, I think I'm a star profile. However, in preparation for this episode, I decided to actually take [00:03:00] the test. I did it through his website. We'll make sure we link up to that in the show notes because it's actually cheaper to do it through his site than it was to do it through the main site. So I did it through his site and I did the test and it was fascinating. However, what was truly fascinating was when Osmaan and I got chatting actually before the episode, but we do talk about it on the episode, I shared with Osmaan that I was really struggling and I shared a story of that I had started something in my business and, and it just wasn't going well. I wasn't enjoying it as much as I could and I kind of dreaded seeing it in my diary. And Osmaan and I had a conversation and he said to me, because he saw a copy of my results because it was done through his site. And he said to me, can I talk you through your results? And I said, yes. And he talked me through what my results were and he said, there's no wonder you don't like the thing th

If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather.    KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript When buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that. They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast. And this episode should be one that every business owner should listen to.[00:01:00] An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and motivated. Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. Okay, today we're jumping straight in and we're talking about something that is so important For every business out there, but even more important for online businesses. So course [00:02:00] creators, membership owners, and coaches, if you are selling things online, then this is probably one of the most important things you're going to need to listen to, and you're going to need to act upon. We're going to be talking testimonials. Now. I know that sounds like it's not very dramatic or not very big or not very important. Hopefully, you know, maybe you were sat there hoping that I was giving you some crazy hack that no one ever knew about, but this is something that I see so many business owners struggle with. Whenever I am going through someone's sales page, whenever I'm looking at someone's webinar slides, whenever I'm doing any of those things and helping them to curate them better, the one thing I will say without doubt is you need more testimonials. You need more people saying good things about you and what you do. And it's not just a case of just a straight testimonial. We're going to get into that, but you need to prove that you can do the thing that you're saying you can do. And [00:03:00] we just don't put enough in and I'm going to say we because I include myself in this because this is something that I have also been a little bit rubbish at and I need to improve on this. So this episode is for me as much as it might be for you. There is so much to cover that I'm going to try and break it into sort of areas that make sense, but let's talk about, first off, a testimonial and what is it, because I'm actually going to use three different terms and they are different. So you can have wins that you share, testimonials and case studies. So the main difference between these three, And some are better in different places and some of them you'll use in different places but wins are things like when someone in a Facebook group on social media or messages you and says hey I just did your so and so and I've got this or I've had wins that come in of someone saying, Oh my goodness, I just did my webinar and eight people have bought straight off the bat. Those [00:04:00] are wins. So those are kind of really short snippet things of someone telling you that they've just had a win based on what the, what you've done with them or the work that you're doing with them. And they can be really helpful, especially If you don't have a full test, test, testimonial, gosh, that's going to be hard if I can't say that as this whole episode

In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nicki Krawczyk on her website, Circuit Selling and Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made out to be. So what if there was something in between, could you find a way of launching that wasn't evergreen and wasn't live launching, and what if that way could massively increase your profits like it has done for my guest today. Today, I'm interviewing Nicki Krawczyk and I think you're going to really enjoy what she's got to say. I made so many notes. Get ready. Hello and really warm welcome to this week's episode of Your Dream Business. My name is Teresa Heath-Wareing and as always, I am your host. I hope you are doing really, really well. Now we've been doing a lot of talking around webinars and launching and I've got some stuff going on at the moment or coming up where I'm talking more about webinars. So the launching stuff is obviously something I really enjoy talking about and I'm absolutely geek if I'm honest, but actually. If you have an online product, if you have [00:02:00] a course, a membership, a group coaching program, then you need to know about launching. This is how people make their money. They do launches of their products. And like I said, I've done lots of content recently around the importance of launching and why we need it and why we can't just go, we've got this thing to sell and help people buy it. I mean, I really wish that was the case, but it's not as easy as that unfortunately. Today's guest, Nicki Krawczyk. Gave me so much to think about because she is talking about a way of launching that isn't live launching. And when I say live launching, I mean, you turn up live to do a webinar, you turn up live to do a challenge or a bootcamp and isn't evergreen. And by evergreen, we mean that it goes on autopilot. You set it and forget it. And you get loads of money coming in, which If that was as easy as that, believe me, we would all be doing it. It takes a bit of work. And I think that's what disappoints people because they think I'm just going to set up a course and sell it evergreen and it doesn't quite go with the way they think. So what if there was something in between? Which obviously I was fascinated [00:03:00] to hear about because I know those two other launch methods really, really well. And I happen to love them as well. So I made so many notes on this episode. I was proper picking her brain. And when she was saying about a strategy, I was like, but how, and what would you do there? And how do you do that? And I always love it. And hopefully you love it too, when there's an episode like that, because when I'm learning as much as you are, it really helps me ask all the right questions. It was awesome. She also talks about the fact of nurturing while selling, which Again, I like it when people sometimes give me differing opinions to ones that I have. I would often talk about not trying to marry someone on the first date and warming them up and nurturing them a bit and she was like, no, you know, I just go straight to sell. So again, it was Such a fascinating conversation. So let me just tell you a bit about Nicki. Nicki is the CEO and founder of Nicki K Media, and she loves to challenge conventional norms of [00:04:00] live launching and traditional evergreen strategies. Her proven methodologies provide course creators with a predictable path to success, freeing them from stress and limitations of outdated approaches. Like I said, it was really fascinating having this conversation with her. In addition to her revolutionary, hard word to say, circuit sales system course, she also of

In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 368 (Launch Reality Check: Understanding and Setting Realistic Expectations) Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.) Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript When it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have? And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a big difference to your launch and to your sales. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of a business and life that you not only love, but one Perfectly aligns with you and the season of life [00:01:00] that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So. I seem to be talking lots about launching recently, which I'm actually really loving having these conversations. And a few weeks back I did an episode, it was episode 368, we'll link to it in the show notes, called Launch Reality Check, Understanding and Setting Realistic Expectations. And I talked all about What are realistics like figures when you launch something and how many people blocked in and how big your list is and, and really focused on the percentage of things like real numbers. I [00:02:00] used real launches, things that I have personally experienced in and involved with and was able to give you a real clear understanding on actually, this is what you should expect because one of the things that really often come up is people's expectations of what they should achieve in a launch are not really what is standard. And yes, we don't want what is standard. We want way better than that. But what I don't want to see happen is for you to do something and then beat yourself up and think I'm not doing a very good job when that's just not the case. That's actually you're doing a great job. So today I wanted to take that a little bit further and I wanted to share a couple of things. First up, I want to share what will have an effect on your launch. So I'm going to run through a load of different strategies and they will affect your launch and your launch numbers. And then I'm going to talk about what is working well now. And also I'm going to give you an idea of when I talk about some of the things as to what an average [00:03:00] launch might look like. And I say average, because one thing I want to start. As a caveat on this and everything I ever talk about is you should take everything I say with a pinch of salt. And I mean that from a, every business is different. Every industry is different. Every person is different. Every email list is different. And therefore, I am going to give you a kind of base level or a kind of average on what I would expect or see or teach on a launch. However, the key thing in all of this is for you to do something, track what you're doing, Get the results, try it again, tweak it, do it again, tweak it, do it again, tweak it. So I might turn around to you and say one thing in this podcast that's like, you know, this thing's working really well and you might have tried it six times and gon

In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are.    KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with April on Website, Linkedin, Linkedin, Email [email protected]  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand. She also has four things that she takes us through that really helps us understand how we're showing up as our personal brand and how we can try and be as authentic as possible. And if you're an online business owner, if you are in business, You are the biggest thing for your business. So actually, the more authentically you can show up, the more you hone your personal brand, the better for your business. And I know what it's like, cause I've done it to look at someone else's personal brand and think, Oh, that's working. I should try and do what they're doing. And that just isn't authentic enough. So this episode is going to be really, really helpful for you to understand what is your [00:01:00] personal brand and are you showing up as it? Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated. Gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. First off, I wanna take a minute just to thank you for spending the [00:02:00] time with me and listening to the podcast. It really does mean the world to me and recently, I've put out a few different episodes. I really, really enjoyed it. Like I say that as if I don't normally put out episodes I enjoy, I do, but like some of the solos and I've had some really good feedback, especially on one that was about the kind of launch stats and the webinars. So yeah, I love, love, love hearing back from you. So I really, really appreciate you listening and I know that our time is super valuable. So I try and always bring to you things that will either make you think or inspire you. or that will give you some just straight up strategies to help your business go further. This week I have an interview with the very lovely April Martin. I was very fortunate to be on April's podcast a while back and we had such a cool conversation about marketing because April has spent her entire career exploring all the ins and outs of agency life. Uh, she's a believer that learning never stops and experiences we amass, the better we're able to solve many of life's challenges. So she has basically got a design and an [00:03:00] MBA in business foundation has spent years working in agencies from branding to design. So she knows lots about marketing. So it was actually really cool when I went on her episode to geek out about marketing, because obviously that is my bag. And on this episode, April brings to us the conversation about personal brand and she sets a really interesting question straight off the bat of what is the difference between a personal brand and a persona and which one do you have? And what we kind of delve into, which you'll get from the episode, is that basically, are we showing up authentically us, or are we showing up in a persona that we think the internet wants to get from us? We talk about the fact of, like, there is only one Gary Vee, but many, many, many people try and take on his persona, because, and it makes perfect sense, and I have such empathy for myself and other people who have done this, because I kn

In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you!   KEY TAKEAWAYS COVERED IN THE PODCASTWebinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses.Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success.Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise.If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Have webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead. And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch. Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and today I get to geek out on a subject that I love. Lots of things I talk about, I geek out on, but this is a subject that seems to be coming up an awful lot recently and not always for necessarily the right reasons. So we're talking about webinars and the reason I say it comes up a lot and not for the right reasons is because I hear a lot of talk that webinars don't work. They're no longer effective. [00:02:00] People know what webinars are all about and therefore don't want to come to them. And I am here to challenge and dispel all of those thoughts and ideas. Let's kick off by actually talking about what is a webinar because, again, I see lots of things in my business and the people I help. Lots of people think a webinar is a training. Now, I'm not going to say you're wrong because it is, but it's so much more than that. The whole point of a webinar is that someone can come along and learn something from you. But a sales webinar to help convert someone into buying something is a very different structure to how you would normally do a training. So let's take a, if I was speaking somewhere, the Presentation that I would put together for that would be very different to the presentation I put together for a sales webinar. The same as if I was just [00:03:00] teaching in someone else's community, I would probably start off with, this is who I am, just in case you don't know me, because it'd be a new cold audience. And then I would go straight into the content and I would walk them through the content with detail. And that would be kind of it. And I think this is some of the mistakes that people are making when it comes to webinars, that they are thinking it's just a training with an offer at the end. And that's not the case. I'm going to talk you briefly, very briefly through the structure of a webinar later on in this episode, but I just wanted to kind of get that point of what is a webinar and how is it different to Just doing a training. There is a distinct difference. So if you've done webinars and you think they don't work, I want you to ask yourself, is it because you trained and then said, buy my stuff? I don't think you said it that way, but you know what I mean? If you then just did some training and then did an offer at the end, that might be why it's not working. Why do they work and why [00:04:00] are they still working? One of the main benefits of a webinar is that you get to showcase you and what you do. Most people listening to this will be personal brands or lots of you will be personal brands and you will be selling yourself as the service. So selling your b

In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career. We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions.  In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, Threads Spotify Freebies about create content with more confidence and how to batch Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you're a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams. Georgia's career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are. In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. Each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, a membership owner or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode [00:02:00] of the Your Dream Business podcast. I am your host, as always, Teresa Heath Wareing. We all know that a crucial part of marketing our businesses is social media. And I don't mind admitting that I have lost the love a little bit for it recently, and I'm struggling just a tiny bit. So it's perfect timing that this week's episode is an interview with the awesome Georgia Williams, and we are talking all about social media. We talk about confidence on social media. And Georgia shares a story about how when she was on a national TV program, that she got a really awful backlash on social media, including things like death threats. And I think as business owners, we often fear putting ourselves out there because of what people will say. And the truth is that will probably, luckily never happen to most of us listening to this, but it did happen to G. And [00:03:00] she now uses getting through that as part of her driver to help people with confidence on social media and put themselves out there and do it in a confident way. But also I pick her brain about how do I fall back in love with social media or how do I get myself out of the rut of actually posting because I'd fallen out of this rut and it wasn't that there's no short of content because most of us know we have loads of content, but sometimes we just feel like I don't even know where to start or I can't be bothered or whatever it is. So, G actually takes me through kind of her thoughts in terms of getting started, getting that love back, feeling some motivation, which I think all of us feel like this at some point. So this is going to be really helpful, even if you're not in this position at the moment and you are flying with your social media. I think this is a really helpful thing to listen to. But like I said, the story o

I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business!   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Denise Duffield-Thomas Launch Debrief Part 1 Denise Duffield-Thomas Launch Debrief Part 2 Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Have you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised. In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales. If you have an online product that you want to launch, this episode is not to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So this week? I've got a really good episode for you because I've really noticed something recently. I, part of what I do is obviously I work with people to launch and to sell their online [00:02:00] products. And one thing I've noticed a lot with people is their expectation of what a launch should look like. They have watched huge people do these amazing massive launches, having Thousands of people going through it and they now think, well, that's what I should expect. But the truth is, they're not taking into account the size of the audience to begin with. So although it looks amazing and awesome that someone might do a webinar and have thousands of people on it, they're not considering, well, what's the size of their audience compared to the size of mine. So what happens is they will come to me very disappointed with the sign up or the turn up or the sales rate. And then I will work out the percentages and I will be saying to them, you've actually done really well. And like I said, I've noticed this a lot. I've noticed this coming up. So I wanted to do an episode all about this, and I am excited. Now, if you've listened to my episodes before, you will know I am a kind of fly by the seat in [00:03:00] my pants girl, and I give myself some rough notes to follow. Otherwise, I just talk ad lib. This one, I have made lots of notes. This one, I've actually done some math and worked out percentages and various things to give you. So you are going to walk away from this episode with so much good information that hopefully it's going to make you feel so much more confident when it comes to what you should expect when launching your digital products or your course, your membership, your group coaching program, whatever it might be. Now I'm going to ask a favor, not only for me, but for your business friends. I want you to share this episode with them. Whether it's personally, whether it's on your stories, because the more people can hear this very realistic discussion about what you should expect from these launches and what actually the percentages turn out to be, the much more happier I guess we will be with the results that we get, but also we won't beat ourselves up and we will start to understand [00:04:00] how we can improve and tweak and move forward from those figures. Like I said, I am super excited for this episode and I think you're going to get a whole lot from it. So buckle in, let's go. Have you ever heard the saying what gets measured gets improved? This is really true because if we don't actually know What we're looking at. And if we don't know what's good and what's not good, then how can we tweak it and improve it? And how can we know whether it's worked or not worked? And is it realistic? What has happened? So, like I said, we will see amazing, amazing results where people do a Awesome launches and get tens of thousands of people into their programs. They earn an absolute shed ton of money as then we, when we start in the online

In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing. The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Melina on www.thebrainybusiness.com, LinkedIn (Melina), LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: What is behavioral economics and why on earth should you care? Well, the short answer is because it helps you communicate better to your customers and ultimately helps you to help them make a buying decision. My guest today is a behavioral economist and she shares the most amazing tools and strategies and just generally super smart stuff that we can do in our businesses, such as things like price anchoring and framing that will help us help our customers make that buying decision. If you need to sell something in your business, which is everybody, then do not miss this episode. Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath-Wareing. And I hope you are really, really well. Okay. Today, I've got a great episode for you. I first heard today's guest on someone else's podcast and I listened to the podcast twice. In fact, I think I even gave it a third listen because it was so good. And so much of what she said was just genius and really, I totally geeked out on it. I absolutely loved [00:02:00] it. And if you are trying to sell things in your business, which I hope to goodness you are, then this is definitely going to be an episode you want to listen to. My guest today, Melina Palmer, is a behavioural economist. She is a globally celebrated keynote speaker and author and the CEO of The Brainy Business. Now you might be wondering what on earth is behavioural economics, I've really struggled saying that, got to do with us as business owners. Well, basically it's all around how our customers buy from us and how we can help them with that buying decision. Now, as you will hear in this episode, I get a little bit nervous at the beginning of some of these things, you know, how, like, you know, we all know bro marketing tactics. We all know like real scammy, horrible ways, NLP ways in which people get people to buy. And My worry was, is that what people do with this? And it isn't. And as Melina kind of demonstrates really early on, it's about using it for good. [00:03:00] Like, you know, as if you're a superhero and we'll give you these powers. Now only use it for good. So, so yeah, she talks about so many cool things that, like I said, your brain might hurt a little bit at the end of it, but it'll be a good hurt and you'll be so glad. She talks about things like price anchoring and how having a price anchor can actually help you then sell something else. She talks about things like framing, where how you say something matters more. Sorry. Yeah. How you say something matters more than what you say. She talks about social proof, but in a different way. She talks about it from a herd mentality point of view. And again, some really cool stuff. Basically, I don't want to waste any more of your time. I want you to just jump in, listen to this. This episode is full of super, super smart takeaways, and I know you're going to get a huge amount from it. So I have two tiny favors to ask. First favor. Please tag me and Melina in on [00:04:00] social and let us know what you thought of this episode. It means the absolute world to me when someone does this. I think I've said to you before, I sit in a room in my office recording these to myself, other than my two dogs by my side, but it To then hear your reactions and find out what you think about it is brilliant. And if you're feeling extra generous, then why not go ahead and give me a lovely five star rating over on Apple or wherever you listen to the podcast. Okay, let's get on with the episode. Here's Melina. I am super excited to welcome to the podcast today, Melina Palmer, Melina, how are you doing? Melina: I am doing fantastic. Thank you. Glad to be here. Teresa: I am very happy for you to be here. It's actually now in the UK while we're recording this, it's about coming up to 6pm. And normally by this point, I'd be like, hanging would be the official term. I'd be like, okay, we're nearly done. But honestly, Ou

In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it. We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals. Join the conversation to learn how overcoming the fear of rejection can open doors to business success.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Alice on https://hustlingwriters.com/template , Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a female, why it's even more the case that we try and avoid rejection at all costs, which really helped me understand why it's not our fault. Alice also takes us through the six things that you should include in a pitch when you are trying to get on someone else's podcast, which if you know me and you've been following me for a while, you know, this is a big part of the strategy that I teach is about getting you visible. So we not only deal with the very practical sense of this is what you should include, but we also look at the whole rejection piece and how you can strengthen that rejection muscle. So you don't let it stop you in your tracks. I also [00:01:00] share a rejection that I had recently, and she shared one of hers. So if you are thinking this goes away and you don't have to deal with it at certain points in your business, Then believe me, you are exactly in the right place because we are going through it with you. Hello, and welcome back to another episode of your dream business podcast. As always, I'm your host Teresa Heath Wareing. And I really want to thank you for taking the time to join me today. I appreciate you probably like many of us have very busy lives. So I really do appreciate you making the effort to not only listening to the podcast, but also to investing in yourself. This is something that I have done massively through the years in terms of making sure that I am constantly improving my education, constantly working at how can I be better and how can the business be better. In today's episode, I'm interviewing Alice Draper, who is the founder and chief strategist and is on a mission to make publicity easy and accessible for under recognized women entrepreneurs at all stages in their business. When Alice started the business, she knew that publicity in the right places would garner her the authority that she needed to position herself as a high end copywriter. And so she started [00:03:00] pitching magazines like VICE, Refinery 29, HuffPost and Business Insider. This came with an unplanned skill, the art of the pitch, which is how she ended up pivoting her business towards publicity. She has now been running Hustle Writers for over two years. And in this time, she has secured her clients with over 500 podcasts, including countless top one and top 0. 5 percent podcast. A big part of Alice's work is to normalize rejection and how rejection resilience ties into success. Alice and I talk all about rejection and what it's like, and also how we need to get over the fear of being rejected, especially when we put ourselves out there. And I know what it's like. I have had it firsthand experience as well as working with hundreds of entrepreneurs and helping them do the same. It is tough, but if you can master the skill of being rejected, brushing yourself down and starting again, then [00:04:00] believe me, this is how it is going to lead to success for you and your business. So I really hope you enjoyed today's episode. We talk some real practical stuff as well as a bit of mindset stuff. So it's got something for everyone. Okay. Welcome to the podcast. Alice, how are you doing? Alice: I'm doing great. How are you doing, Teresa? Teresa: I'm really, really good. We've already had a conversation about where you're from. The accent doesn't tie up with where you live, which isn't where you are right now. So that's like messing with everyone's head potentially. So you were saying that you're originally from South Africa. Alice: Yes, I'm living in Dubai and

In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan.  The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on Website, Instagram, Facebook, Linkedin, Email: [email protected] Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you thought, oh man, that must be really big and complicated and expensive to set up, then you definitely want to listen to this episode today. In today's episode, I chat with the amazing Mel who is a chatbot expert, and she shares with us how easy and accessible it is for small businesses of any size to set up a chat funnel on Instagram or Facebook. She talks about some of the amazing hacks and tips that you can use, and also some genius ways in which you can help improve engagement. And get people on your email list. Like I said, this is not a trend that is just happening and people should jump on. This is a really cool [00:01:00] strategic thing that you can do for your business. So today's episode is not to be missed. Hello, and welcome back to another episode of the Your Dream Business Podcast. I hope you are good. This week we have a really cool interview. [00:02:00] I have been doing some serious interviewing, batching of interviews. And it's like, you know, when you record a load of interviews and you're like, I just can't wait for them to come out, but they're going to have to take the time to come out, but I'm super glad that we're bringing this one out pretty soon after recording, because I feel like this is something you need to hear. Now, if you know me, you know, I don't jump on the latest thing. I have a long history in marketing and therefore when a platform comes out and loads of people jump on it, I often, I can kind of like behind a little bit because I'm like, let's just really see what it can do for us before it takes time out of my day. And I spend too much time working on something that might not actually do anything for my business. So. I didn't jump on threads. I'm still not on it. I never went on Snapchat. I'm not on TikTok. Like, and I'm not saying that they can't all do amazing things for our businesses. I'm sure they can, but for me, I didn't feel the need to add something else. However, this thing I do want you to jump [00:03:00] on and it's not even that new. Today. We are talking about chatbots and chat funnels and basically how you can comment a word in a DM and or in a cap, comment. And then get an automation sent to you. So we're talking about that today and it's actually not new. I talk about the fact that years and years ago, about eight years ago, I did a speaking thing in America and many chat were there. And then they kind of disappeared for a bit and then they came back again. So it's not that this is a brand new thing to do, but actually I have seen the increase in this massively over the last six months. I've seen some of the really biggest names in the industry using it. And therefore I really think. That you should have a look at it. Also, it's a low barrier to entry from a knowledge point of view and a money point of view. So it's really one of these things that actually, once you learn the basics of it, then it's a rinse and repeat thing. So for me, this is really, really important episode. It's also lovely to have [00:04:00] on the podcast, someone who I'm working with in my accelerator program. Although we don't talk about that at all, because. The aim of having her on is nothing to do with selling my program, but she just happens to be one of my accelerator people, which is awesome. And I'm currently working with her on her launch, which is going really well, which is also awesome. So the lovely Mel is a conversational marketer and a many chat agency partner with a long career spanning B2B publishing, social media, paid ads, and chat funnels. She combines the power of conversation with strategy to help brands get more sales, more leads from their marketing. This stuff is so cool and so smart. And like I said, the

Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Are online courses dead? They are oversaturated. People aren't completing them and sales are low. And let's face it, you can get free information anywhere on the internet. And with AI, do we really need to buy another online course? And if you're a course creator, Is it even still a viable business? Today, I discuss all of these things. Pat Flynn did a YouTube video a few months back that talked about why he is stopping selling knowledge based things. And I am going to unpack the things that he said and also give you my opinion on what I think about what he said. Do I think horses are dead or do I think there are some things that we can do to help combat some of the really valid points that he shared? Whether you're a course creator, membership owner, or a coach, this is going to give you a really valuable insight to the online industry and what is happening right now. And some of the things that you can do to help ensure that you maximize your sales and create products and [00:01:00] services that your customers are going to want to engage with. And most importantly, gives them the transformation that they're looking for. This is not an episode to be missed. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath-Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of your dream business podcast. [00:02:00] I'm Teresa Heath Wareing, your host, and I'm here to help course creators, membership owners, and coaches grow their online businesses. Teresa: We have so many people come into the online space, the space that I've been in for 10 years now, and yet, so few of them seem to grow it to where they replace their done for you and one to one income or give themselves a substantial income that they are hoping for. So my job with this podcast is to help you grow an online business to the level that you want it, be it five figures, six figures, seven figures, or even more. So today's episode is all about online courses. and the possible demise of them. Let me explain. I have become a bit of a YouTube fan. Rather than sitting down and putting the TV on and watching normal TV or binging Netflix, I appear to just be watching YouTube stuff. Now, don't judge me, but my husband and I love a bit of homesteading stuff. So [00:03:00] we watch a lot of that. And if it's just me on my own, I often watch business stuff or personal development stuff. And A couple of months back, I was watching some videos, which surprisingly, it's taken me this long to do a podcast about it, but I think it's really useful to do it. It was a YouTube video from Pat Flynn that was titled stop selling info and do this instead. And basically why he thinks courses are dead. So what I'm going to do in today's episode is I am going to take you through what he said. I'm going to give you my opinion, and I'm also going to give you my thoughts and some of his thoughts around. what you should do instead if courses are dead. And even if you're not currently selling courses or have no plans to, I really think this is still going to be super interesting because it actually talks about the shifts that have happened in the online space and why they may affect different things that we do as online business owners. So one of the first things he talks about is the fact that people aren't buying online courses [00:04:00] anymore. Now I have a saying in the club, which is you

Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI. Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot. Hello, and welcome back to this week's episode of the Your Dream Business Podcast. I am Terese Heath- Wareing, your host. And I am so glad you've decided to spend your time listening to me today. I'm guessing you're doing something else while listening. I always do. So in the morning, when I get ready, I always have my phone propped up in my bathroom and I am listening or watching. I'm really into watching YouTube at the moment. I'm learning things to do with the business, to do with [00:02:00] myself. I actually, just as a side note, by the way, I have my human design done. wondering if anyone else has had theirs done, come and DM me if you have. And if you love it, I love all this kind of stuff. Now someone is probably sat there going, what's human design? And I'm going to start to explain it. And you're probably going to go, what really? But you know, I'm into like, you know, I like a bit of woo. I don't mind this stuff. So human design is based on the time, the place and the date in which you were born. That's as much as I can tell you because I'm not an expert, but I'm a projector. Okay. So if you are an expert in human design or you have done your own, just so you know, I'm a projector, come and tell me what you are. So I've been watching a lot of them on YouTube at the moment, explaining to me what it means. Anyway. So I'm guessing as you're listening to this, you are doing something else. So again, why not come and DM me and tell me or comment on one of my posts and tell me where you listen to the podcast. Cause I like to know, cause I'm very naturally nosy, which is good. Because I interview people and that's quite a [00:03:00] helpful skill. Okay. Today we have an interview, which is awesome. Now, a couple of weeks back, we had Holly on talking about AI and it was general AI just talking about, you know, what it does and what it is and, and big AI and fancy AI and all that sort of thing. And today I have the lovely Michelle Thames on. Now, Michelle is a marketing trailblazer, an acclaimed podcast and a trusted monetization strategist with a passion for empowering women entrepreneurs. She has established herself as a dominant voice in the digital marketing space. Michelle also spoke at my summit, so I had her to come and speak at the summit, and she talked about AI at the summit, and that's where I wanted her back on, but she's going to talk about AI in a very different way, she is going to talk about marketing and AI, so we are going to dive much deeper into how is it saving us time, how can it save us money, I have to say, if you've listened for a while, you know, I've been in this space for a very long time. I [00:04:00] did my degree in marketing 20 years ago and have worked in marketing my entire life. And the stuff that AI can do now would have cost thousands years ago, not even that many years ago, like literally two, three years ago, it would have cost so much money. As business owners I think we often kind of go, it's hard and things are hard and it is hard. Boy is some of this stuff easier than it ever was. So I for one, I'm very grateful, but Michelle has basically built her marketing agency and her marketing business on using AI and she uses it for so many things. So in this episode today, we are going to dive into What AI can do for our business, how we can use it for marketin

In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE September 2024 Masterclass Long-Form Content: Your Secret Weapon to grow your business How to become more visible and grow your audience Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript If you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the five proven steps to achieve a multi six figure online business. Over the last 10 years in business I have helped hundreds of business owners grow their online business, not just launch it, but grow it and earn the money that they want to earn from their online business. So they can either stop doing one to one or stop doing done for you work. The five things that I share in this episode are the five things that I see in every successful online business. They have these things. And they are going to be essential in you growing yours. Hello and a really warm welcome back to another episode of Your Dream Business podcast. As always, I'm your host, Teresa Heath Wareing. And if you are an online business owner, a course creator, membership owner, or coach, you are absolutely in the right place. Because in this podcast, I share tricks and tips and tools and strategies all around growing your online business. And what makes me qualified to do so? [00:02:00] Well, I have a degree in marketing. I've spent the last 20 years in marketing, last 10 of them in my own business, running my own online business. I have helped business owners hit multiple six figures in their business, have hugely successful launches and grow their list and their visibility. And that's what I'm here to help you with too. So today I actually feel like, well, I feel like in my business, we're doing a bit of a not a reset as such. We've had a few changes. A few things are being tweaked. I've brought up some new team members. Um, um, some new things are on their way. I'm going to be doing YouTube soon and we're trying out some different things with chatbots and various other things. And like I said, I'm getting some help because I'm getting increasingly busy. So, um, We are having a bit of a review of the business because obviously as I bring on new people, I want to tell them where the business is at and what we're doing and what we're trying to achieve and all that good stuff. And one of the things that I'm doing is reviewing the content I put out there and who I'm putting it out for.[00:03:00] And some of the content I'm creating is actually for a masterclass that I'm doing this week. So if you are listening to this episode in and around the day it comes out, which is the 2nd of September, then luckily you are in time to because on the 5th of September, I am running a masterclass called five proven steps to achieve a multi six figure business online, even if you think you've tried everything before. So in doing the presentation for that and getting that together, I have kind of honed in my content and come up with a framework Because it's so much easier for me to, frameworks are great because it helps me keep focused on my content, but also it helps other people remember that there's five steps to something and therefore what are those key steps and are they doing them? So what I thought I would do in this episode is give you a little sneak peek into what that content is. And obviously, if you join me for the masterclass on Thursday, it's free, it's

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal. Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council. She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff. So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff. And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses. I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast. Hollie: Hi Teresa. Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was. Hollie: No, I forgot how to say hello. Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes. Hollie: Yes. Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today. Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog System

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal. Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council. She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff. So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff. And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses. I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast. Hollie: Hi Teresa. Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was. Hollie: No, I forgot how to say hello. Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes. Hollie: Yes. Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today. Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog System

In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content.   It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority. Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity. Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Think about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert. I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in order to start your long form content strategy. Obviously we're going to talk about what long form content is as well. I'm also going to be adding a bit of an accountability and an action taking at the end. So if you are not doing any long form content, [00:01:00] then that is your cue, your sign to get started because all the successful business owners that I know and work with have long form content. And that's why I'm going through this podcast episode with you today to help you do the same. [00:02:00] Hello and welcome back to another episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath-Wareing. If you caught last week's episode. You will know that we talked about podcasting with the awesome Kevin, which was great. And it feels like I'm kind of following on a theme, which I promise you it's not intentional, but it's kind of worked out that way about how can we build that know, like, and trust, and make sure that we are seen as an expert to our potential customers. and why you need a long form content in your business. Two weeks ago, I talked about sending emails over posting on social media. And this week I'm talking about why you need long form and again, potentially more long form and less social media, which again, sounds like I'm very much being anti social media. I promise I'm not. I just think that sometimes we put [00:03:00] our focus in the wrong place and we wonder why our business isn't growing. And in all of the work that I do with the club members and the accelerator members, this is how I get them the most success by them focusing on the things that are important to drive their business forward. That is why today we are talking about long form content. So I'm going to start off by just explaining what long form content is and what I mean. I'm going to talk about Some of my reasons for having this conversation, something that Alex Hormozi has done recently, and what long form might look like. And then I'm going to give you three kind of points, which you can use to help you come up with your long form strategy. First thing then, what do I mean by long form content? Well, long form content is kind of exactly what it says. It's a long form of any content. So social media, reels, YouTube shorts, that's all short form. So it's a [00:04:00] small bite size bit of content. Long form is a YouTube video. It's a podcast. It's maybe going live for a certain length of time. It's writing a blog with substantial words in them. Long form is when you go deeper into that content and you produce something that will take longer to consume. And we need long form content in ou

In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kevin Chemidlin on Instagram, Website, Email Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in. In today's episode, I interview the amazing Kevin from Grow the Show and he shares with us how to build and grow your podcast using his podcast ladder. He also talks about monetization and what that looks like for your podcast. He shares with us the four things that you need to do to make money from your podcast. Including how you can sell your own stuff, not just through sponsorship. If you have a podcast, if you're thinking about having a podcast, if you're trying to grow a podcast, then this [00:01:00] episode is going to be absolute gold. I took so much from it and I know you will too. Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. As always, I'm your host, Teresa [00:02:00] Heath -Wareing and I hope. You are having a great start to the week. If you're listening at the start, obviously you might be listening this halfway through anyway. Wherever you are in your week, I hope it's going well. This week, I have got an awesome interview for you. Now, I love it when I do interviews where I can pick their brain for me, which sounds really selfish, but actually I find it makes a such a better episode because I'm really making them dive deep into Explaining something or helping me with something. And today's episode is a perfect example of that. I'm interviewing the very lovely and very talented Kevin from Grow the Show. He is talking all about podcasting. Now, obviously. Don't know whether you know, but I have a podcast. This episode is 329, no 359, get it right. And I've had my podcast for a long time and everything is worth reviewing. So I love it. I don't want to change [00:03:00] it or not I don't want to change it. I don't want to not do my podcast, but it's always good to get someone really smart on the podcast to have a conversation about what I can do better, how I can improve it, how I can, increase the money it makes and all that good stuff. And this episode was so good. He not only is lovely to talk to him. We had a really, really awesome conversation, but he's so knowledgeable about this. And it really was like, I just got to pick his brains for an entire 50 minutes or whatever it was. So if you have a podcast, if you are thinking about having a podcast, or if you just want to listen to a really awesome conversation. This is going to be perfect. So without further ado, please welcome the very lovely, Kevin. Kevin, welcome to the podcast. Kevin: Teresa, so excited to be here. Teresa: I'm excited, very selfishly, because as I just said to you before we got going, one of my main objectives this year is to kind of re, not reinvigorate the podcast. The podcast is doing fine and lovely and great, [00:04:00] but you can always do more. So the fact that we're going to have you on to talk about. podcast and podcast growth and all that sort of good stuff. And also I know there's so many other people who are starting podcasts. So I'm excited for today's conversation, but I always thought the podcast same way. Maybe this

In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcription One of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list. Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails. Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be said with love, but I just want to spend some time this week talking about [00:02:00] sending emails and I can hear the collective groan. I'm sure. And some people are probably like, yes, I send emails. I'm fine. And other people are like, yeah, that's on my list. I keep meaning to do it. But the reason I wanted to talk about it is it's been coming up in my world where I've been having conversations with people. About their marketing and about getting visible and letting them be seen and how they are marketing themselves and their business. And I've had a number of people say to me that they are not consistent on email. They have not been emailing their list and yet they are working really hard to be consistent on social media. And it only occurred to me just the other day that. That is crazy. The fact of why would we be consistent on social media, a platform that we don't control, a platform that does not allow everyone to see our content and is based on an algorithm, and [00:03:00] yet when people have signed up to an email list to say to us, we want to hear more from you, that we don't email them. It just seems absolute madness to me. So that's why I wanted to do today's podcast about emails and why we should be putting as much time into sending emails as we do into posting on social media. And it's funny, I keep saying recently that I feel very anti social media and that is not the case at all. I am going through some stuff myself in terms of social media and what I'm going to do because my team changed and, and now I've been doing my own, which if you have been to my Instagram, you will see there is a lack of social media. And weirdly, it hasn't had any massively effective, massive effect to me. In fact, weirdly, I'm getting more followers, which is very odd because I am not posting anywhere near as much as we used to. However, I am consistent on email and always have been. Every Monday and Thursday now, [00:04:00] you get an email if you're on my list. Monday, I tell you what's coming up on the podcast and Thursday, I give you some value in some other way. So like I said, it really blew my mind that people, you know, and you might be sat there thinking, yeah, I have been posting on social media, but I have not emailed my list. So what I want to look at first is why maybe you're not sending emails. What is stopping you from sending those emails? Because I do think there is a definite brain block when it comes to sending emails more so than posting on social media. I wrote down some reasons why I think you maybe are not sending emails. And I'm going to address each one. So if any o

In this podcast episode, we discuss self care beyond conventional methods. Taylor, founder of Inner Workout and author, shares her unique perspective on self care, offering practical advice and revealing how she turned her insights into an accessible app. We delve into the importance of listening to oneself, breaking down self care myths, and integrating small, impactful practices into daily life. We also explore the impact of technology on self care and strategies to mitigate its effects. This conversation is essential for business owners looking to balance productivity with personal wellbeing.   KEY TAKEAWAYS COVERED IN THE PODCAST Self-care is listening inwards and responding with love: It's not a set of tasks, but rather checking in with yourself and understanding your needs. Forget the "all or nothing" mentality and focus on what works for you in the present moment. Start with cultivating the practice of listening within: This can involve journaling prompts to identify what drains your energy or simply checking in with yourself throughout the day. Learn to listen to your body's cues as well. Develop a toolkit of self-care responses: This includes proactive activities you enjoy, but also reactive responses for when things go wrong. These can be anything from breathing exercises to calling a friend. Remember, self-care doesn't have to be expensive or time-consuming.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Taylor on Website, Inner Workout App Waitlist, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Self care is a word that is often thrown around a lot. And sometimes we constantly think we must be doing more, especially as business owners. It is also something that I thought I had learned a lot about. However, today's guest talks about self care in a way that is completely different to how I thought about it before. She offers practical advice on how to bring it into our everyday and really gets you to think what self care looks like for you. We also talk about why she decided to take her knowledge on self care and put it in an app and what it's taken to create that app and get it out into the world. Welcome to the Your Dream Business Podcast. I'm your host, Terese Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:01:00] but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business. I hope you're good. Thank you so much for hanging out with me today. I really appreciate it. And this episode is a really good one. So we're talking self care, which is a word that is like thrown around all the time, and everyone thinks, you know, self care is sitting down with a book or having a bath or having a massage. Now, and granted, all of those things are self care. And actually, as I record this intro, I have in my diary for later on today, a three hour reflexology and massage, [00:02:00] which honestly is like heaven. However, it's not really about the big self care stuff. It's about smaller things. And today's guest made me think completely different about what self care means and what it looks like, which for me was actually super good timing because I spent most of last year pretty much just doing self care. Like, I was talking to my therapist the other day and I said that in 2023, I felt like I spent 45 to 50 percent of my brain space and energy on me and looking after me and about 10, 15 percent on the business and this year it's moved, and rightly so and I'm super glad because otherwise I wouldn't have a business if I carried on that way. And. You know, I spend a big chunk of my time and my energy now on the business, which obviously I love and adore. However, it has meant that my self care has taken a bit of a battering. And I'm trying to find [00:03:00] a middle ground or a way in which I can manage my own self care and make sure I look after myself while still being super productive. And this conversation was so well timed for it and really helped me think about it and also helped me get over the kind of pressure that we put ourselves under