Your Dream Business

In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are.    KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with April on Website, Linkedin, Linkedin, Email [email protected]  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand. She also has four things that she takes us through that really helps us understand how we're showing up as our personal brand and how we can try and be as authentic as possible. And if you're an online business owner, if you are in business, You are the biggest thing for your business. So actually, the more authentically you can show up, the more you hone your personal brand, the better for your business. And I know what it's like, cause I've done it to look at someone else's personal brand and think, Oh, that's working. I should try and do what they're doing. And that just isn't authentic enough. So this episode is going to be really, really helpful for you to understand what is your [00:01:00] personal brand and are you showing up as it? Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated. Gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. First off, I wanna take a minute just to thank you for spending the [00:02:00] time with me and listening to the podcast. It really does mean the world to me and recently, I've put out a few different episodes. I really, really enjoyed it. Like I say that as if I don't normally put out episodes I enjoy, I do, but like some of the solos and I've had some really good feedback, especially on one that was about the kind of launch stats and the webinars. So yeah, I love, love, love hearing back from you. So I really, really appreciate you listening and I know that our time is super valuable. So I try and always bring to you things that will either make you think or inspire you. or that will give you some just straight up strategies to help your business go further. This week I have an interview with the very lovely April Martin. I was very fortunate to be on April's podcast a while back and we had such a cool conversation about marketing because April has spent her entire career exploring all the ins and outs of agency life. Uh, she's a believer that learning never stops and experiences we amass, the better we're able to solve many of life's challenges. So she has basically got a design and an [00:03:00] MBA in business foundation has spent years working in agencies from branding to design. So she knows lots about marketing. So it was actually really cool when I went on her episode to geek out about marketing, because obviously that is my bag. And on this episode, April brings to us the conversation about personal brand and she sets a really interesting question straight off the bat of what is the difference between a personal brand and a persona and which one do you have? And what we kind of delve into, which you'll get from the episode, is that basically, are we showing up authentically us, or are we showing up in a persona that we think the internet wants to get from us? We talk about the fact of, like, there is only one Gary Vee, but many, many, many people try and take on his persona, because, and it makes perfect sense, and I have such empathy for myself and other people who have done this, because I kn

In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you!   KEY TAKEAWAYS COVERED IN THE PODCASTWebinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses.Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success.Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise.If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Have webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead. And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch. Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and today I get to geek out on a subject that I love. Lots of things I talk about, I geek out on, but this is a subject that seems to be coming up an awful lot recently and not always for necessarily the right reasons. So we're talking about webinars and the reason I say it comes up a lot and not for the right reasons is because I hear a lot of talk that webinars don't work. They're no longer effective. [00:02:00] People know what webinars are all about and therefore don't want to come to them. And I am here to challenge and dispel all of those thoughts and ideas. Let's kick off by actually talking about what is a webinar because, again, I see lots of things in my business and the people I help. Lots of people think a webinar is a training. Now, I'm not going to say you're wrong because it is, but it's so much more than that. The whole point of a webinar is that someone can come along and learn something from you. But a sales webinar to help convert someone into buying something is a very different structure to how you would normally do a training. So let's take a, if I was speaking somewhere, the Presentation that I would put together for that would be very different to the presentation I put together for a sales webinar. The same as if I was just [00:03:00] teaching in someone else's community, I would probably start off with, this is who I am, just in case you don't know me, because it'd be a new cold audience. And then I would go straight into the content and I would walk them through the content with detail. And that would be kind of it. And I think this is some of the mistakes that people are making when it comes to webinars, that they are thinking it's just a training with an offer at the end. And that's not the case. I'm going to talk you briefly, very briefly through the structure of a webinar later on in this episode, but I just wanted to kind of get that point of what is a webinar and how is it different to Just doing a training. There is a distinct difference. So if you've done webinars and you think they don't work, I want you to ask yourself, is it because you trained and then said, buy my stuff? I don't think you said it that way, but you know what I mean? If you then just did some training and then did an offer at the end, that might be why it's not working. Why do they work and why [00:04:00] are they still working? One of the main benefits of a webinar is that you get to showcase you and what you do. Most people listening to this will be personal brands or lots of you will be personal brands and you will be selling yourself as the service. So selling your b

In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career. We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions.  In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, Threads Spotify Freebies about create content with more confidence and how to batch Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you're a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams. Georgia's career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are. In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. Each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, a membership owner or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode [00:02:00] of the Your Dream Business podcast. I am your host, as always, Teresa Heath Wareing. We all know that a crucial part of marketing our businesses is social media. And I don't mind admitting that I have lost the love a little bit for it recently, and I'm struggling just a tiny bit. So it's perfect timing that this week's episode is an interview with the awesome Georgia Williams, and we are talking all about social media. We talk about confidence on social media. And Georgia shares a story about how when she was on a national TV program, that she got a really awful backlash on social media, including things like death threats. And I think as business owners, we often fear putting ourselves out there because of what people will say. And the truth is that will probably, luckily never happen to most of us listening to this, but it did happen to G. And [00:03:00] she now uses getting through that as part of her driver to help people with confidence on social media and put themselves out there and do it in a confident way. But also I pick her brain about how do I fall back in love with social media or how do I get myself out of the rut of actually posting because I'd fallen out of this rut and it wasn't that there's no short of content because most of us know we have loads of content, but sometimes we just feel like I don't even know where to start or I can't be bothered or whatever it is. So, G actually takes me through kind of her thoughts in terms of getting started, getting that love back, feeling some motivation, which I think all of us feel like this at some point. So this is going to be really helpful, even if you're not in this position at the moment and you are flying with your social media. I think this is a really helpful thing to listen to. But like I said, the story o

I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business!   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Denise Duffield-Thomas Launch Debrief Part 1 Denise Duffield-Thomas Launch Debrief Part 2 Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Have you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised. In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales. If you have an online product that you want to launch, this episode is not to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So this week? I've got a really good episode for you because I've really noticed something recently. I, part of what I do is obviously I work with people to launch and to sell their online [00:02:00] products. And one thing I've noticed a lot with people is their expectation of what a launch should look like. They have watched huge people do these amazing massive launches, having Thousands of people going through it and they now think, well, that's what I should expect. But the truth is, they're not taking into account the size of the audience to begin with. So although it looks amazing and awesome that someone might do a webinar and have thousands of people on it, they're not considering, well, what's the size of their audience compared to the size of mine. So what happens is they will come to me very disappointed with the sign up or the turn up or the sales rate. And then I will work out the percentages and I will be saying to them, you've actually done really well. And like I said, I've noticed this a lot. I've noticed this coming up. So I wanted to do an episode all about this, and I am excited. Now, if you've listened to my episodes before, you will know I am a kind of fly by the seat in [00:03:00] my pants girl, and I give myself some rough notes to follow. Otherwise, I just talk ad lib. This one, I have made lots of notes. This one, I've actually done some math and worked out percentages and various things to give you. So you are going to walk away from this episode with so much good information that hopefully it's going to make you feel so much more confident when it comes to what you should expect when launching your digital products or your course, your membership, your group coaching program, whatever it might be. Now I'm going to ask a favor, not only for me, but for your business friends. I want you to share this episode with them. Whether it's personally, whether it's on your stories, because the more people can hear this very realistic discussion about what you should expect from these launches and what actually the percentages turn out to be, the much more happier I guess we will be with the results that we get, but also we won't beat ourselves up and we will start to understand [00:04:00] how we can improve and tweak and move forward from those figures. Like I said, I am super excited for this episode and I think you're going to get a whole lot from it. So buckle in, let's go. Have you ever heard the saying what gets measured gets improved? This is really true because if we don't actually know What we're looking at. And if we don't know what's good and what's not good, then how can we tweak it and improve it? And how can we know whether it's worked or not worked? And is it realistic? What has happened? So, like I said, we will see amazing, amazing results where people do a Awesome launches and get tens of thousands of people into their programs. They earn an absolute shed ton of money as then we, when we start in the online

In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing. The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Melina on www.thebrainybusiness.com, LinkedIn (Melina), LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: What is behavioral economics and why on earth should you care? Well, the short answer is because it helps you communicate better to your customers and ultimately helps you to help them make a buying decision. My guest today is a behavioral economist and she shares the most amazing tools and strategies and just generally super smart stuff that we can do in our businesses, such as things like price anchoring and framing that will help us help our customers make that buying decision. If you need to sell something in your business, which is everybody, then do not miss this episode. Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath-Wareing. And I hope you are really, really well. Okay. Today, I've got a great episode for you. I first heard today's guest on someone else's podcast and I listened to the podcast twice. In fact, I think I even gave it a third listen because it was so good. And so much of what she said was just genius and really, I totally geeked out on it. I absolutely loved [00:02:00] it. And if you are trying to sell things in your business, which I hope to goodness you are, then this is definitely going to be an episode you want to listen to. My guest today, Melina Palmer, is a behavioural economist. She is a globally celebrated keynote speaker and author and the CEO of The Brainy Business. Now you might be wondering what on earth is behavioural economics, I've really struggled saying that, got to do with us as business owners. Well, basically it's all around how our customers buy from us and how we can help them with that buying decision. Now, as you will hear in this episode, I get a little bit nervous at the beginning of some of these things, you know, how, like, you know, we all know bro marketing tactics. We all know like real scammy, horrible ways, NLP ways in which people get people to buy. And My worry was, is that what people do with this? And it isn't. And as Melina kind of demonstrates really early on, it's about using it for good. [00:03:00] Like, you know, as if you're a superhero and we'll give you these powers. Now only use it for good. So, so yeah, she talks about so many cool things that, like I said, your brain might hurt a little bit at the end of it, but it'll be a good hurt and you'll be so glad. She talks about things like price anchoring and how having a price anchor can actually help you then sell something else. She talks about things like framing, where how you say something matters more. Sorry. Yeah. How you say something matters more than what you say. She talks about social proof, but in a different way. She talks about it from a herd mentality point of view. And again, some really cool stuff. Basically, I don't want to waste any more of your time. I want you to just jump in, listen to this. This episode is full of super, super smart takeaways, and I know you're going to get a huge amount from it. So I have two tiny favors to ask. First favor. Please tag me and Melina in on [00:04:00] social and let us know what you thought of this episode. It means the absolute world to me when someone does this. I think I've said to you before, I sit in a room in my office recording these to myself, other than my two dogs by my side, but it To then hear your reactions and find out what you think about it is brilliant. And if you're feeling extra generous, then why not go ahead and give me a lovely five star rating over on Apple or wherever you listen to the podcast. Okay, let's get on with the episode. Here's Melina. I am super excited to welcome to the podcast today, Melina Palmer, Melina, how are you doing? Melina: I am doing fantastic. Thank you. Glad to be here. Teresa: I am very happy for you to be here. It's actually now in the UK while we're recording this, it's about coming up to 6pm. And normally by this point, I'd be like, hanging would be the official term. I'd be like, okay, we're nearly done. But honestly, Ou

In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it. We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals. Join the conversation to learn how overcoming the fear of rejection can open doors to business success.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Alice on https://hustlingwriters.com/template , Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a female, why it's even more the case that we try and avoid rejection at all costs, which really helped me understand why it's not our fault. Alice also takes us through the six things that you should include in a pitch when you are trying to get on someone else's podcast, which if you know me and you've been following me for a while, you know, this is a big part of the strategy that I teach is about getting you visible. So we not only deal with the very practical sense of this is what you should include, but we also look at the whole rejection piece and how you can strengthen that rejection muscle. So you don't let it stop you in your tracks. I also [00:01:00] share a rejection that I had recently, and she shared one of hers. So if you are thinking this goes away and you don't have to deal with it at certain points in your business, Then believe me, you are exactly in the right place because we are going through it with you. Hello, and welcome back to another episode of your dream business podcast. As always, I'm your host Teresa Heath Wareing. And I really want to thank you for taking the time to join me today. I appreciate you probably like many of us have very busy lives. So I really do appreciate you making the effort to not only listening to the podcast, but also to investing in yourself. This is something that I have done massively through the years in terms of making sure that I am constantly improving my education, constantly working at how can I be better and how can the business be better. In today's episode, I'm interviewing Alice Draper, who is the founder and chief strategist and is on a mission to make publicity easy and accessible for under recognized women entrepreneurs at all stages in their business. When Alice started the business, she knew that publicity in the right places would garner her the authority that she needed to position herself as a high end copywriter. And so she started [00:03:00] pitching magazines like VICE, Refinery 29, HuffPost and Business Insider. This came with an unplanned skill, the art of the pitch, which is how she ended up pivoting her business towards publicity. She has now been running Hustle Writers for over two years. And in this time, she has secured her clients with over 500 podcasts, including countless top one and top 0. 5 percent podcast. A big part of Alice's work is to normalize rejection and how rejection resilience ties into success. Alice and I talk all about rejection and what it's like, and also how we need to get over the fear of being rejected, especially when we put ourselves out there. And I know what it's like. I have had it firsthand experience as well as working with hundreds of entrepreneurs and helping them do the same. It is tough, but if you can master the skill of being rejected, brushing yourself down and starting again, then [00:04:00] believe me, this is how it is going to lead to success for you and your business. So I really hope you enjoyed today's episode. We talk some real practical stuff as well as a bit of mindset stuff. So it's got something for everyone. Okay. Welcome to the podcast. Alice, how are you doing? Alice: I'm doing great. How are you doing, Teresa? Teresa: I'm really, really good. We've already had a conversation about where you're from. The accent doesn't tie up with where you live, which isn't where you are right now. So that's like messing with everyone's head potentially. So you were saying that you're originally from South Africa. Alice: Yes, I'm living in Dubai and

In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan.  The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on Website, Instagram, Facebook, Linkedin, Email: [email protected] Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you thought, oh man, that must be really big and complicated and expensive to set up, then you definitely want to listen to this episode today. In today's episode, I chat with the amazing Mel who is a chatbot expert, and she shares with us how easy and accessible it is for small businesses of any size to set up a chat funnel on Instagram or Facebook. She talks about some of the amazing hacks and tips that you can use, and also some genius ways in which you can help improve engagement. And get people on your email list. Like I said, this is not a trend that is just happening and people should jump on. This is a really cool [00:01:00] strategic thing that you can do for your business. So today's episode is not to be missed. Hello, and welcome back to another episode of the Your Dream Business Podcast. I hope you are good. This week we have a really cool interview. [00:02:00] I have been doing some serious interviewing, batching of interviews. And it's like, you know, when you record a load of interviews and you're like, I just can't wait for them to come out, but they're going to have to take the time to come out, but I'm super glad that we're bringing this one out pretty soon after recording, because I feel like this is something you need to hear. Now, if you know me, you know, I don't jump on the latest thing. I have a long history in marketing and therefore when a platform comes out and loads of people jump on it, I often, I can kind of like behind a little bit because I'm like, let's just really see what it can do for us before it takes time out of my day. And I spend too much time working on something that might not actually do anything for my business. So. I didn't jump on threads. I'm still not on it. I never went on Snapchat. I'm not on TikTok. Like, and I'm not saying that they can't all do amazing things for our businesses. I'm sure they can, but for me, I didn't feel the need to add something else. However, this thing I do want you to jump [00:03:00] on and it's not even that new. Today. We are talking about chatbots and chat funnels and basically how you can comment a word in a DM and or in a cap, comment. And then get an automation sent to you. So we're talking about that today and it's actually not new. I talk about the fact that years and years ago, about eight years ago, I did a speaking thing in America and many chat were there. And then they kind of disappeared for a bit and then they came back again. So it's not that this is a brand new thing to do, but actually I have seen the increase in this massively over the last six months. I've seen some of the really biggest names in the industry using it. And therefore I really think. That you should have a look at it. Also, it's a low barrier to entry from a knowledge point of view and a money point of view. So it's really one of these things that actually, once you learn the basics of it, then it's a rinse and repeat thing. So for me, this is really, really important episode. It's also lovely to have [00:04:00] on the podcast, someone who I'm working with in my accelerator program. Although we don't talk about that at all, because. The aim of having her on is nothing to do with selling my program, but she just happens to be one of my accelerator people, which is awesome. And I'm currently working with her on her launch, which is going really well, which is also awesome. So the lovely Mel is a conversational marketer and a many chat agency partner with a long career spanning B2B publishing, social media, paid ads, and chat funnels. She combines the power of conversation with strategy to help brands get more sales, more leads from their marketing. This stuff is so cool and so smart. And like I said, the

Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Are online courses dead? They are oversaturated. People aren't completing them and sales are low. And let's face it, you can get free information anywhere on the internet. And with AI, do we really need to buy another online course? And if you're a course creator, Is it even still a viable business? Today, I discuss all of these things. Pat Flynn did a YouTube video a few months back that talked about why he is stopping selling knowledge based things. And I am going to unpack the things that he said and also give you my opinion on what I think about what he said. Do I think horses are dead or do I think there are some things that we can do to help combat some of the really valid points that he shared? Whether you're a course creator, membership owner, or a coach, this is going to give you a really valuable insight to the online industry and what is happening right now. And some of the things that you can do to help ensure that you maximize your sales and create products and [00:01:00] services that your customers are going to want to engage with. And most importantly, gives them the transformation that they're looking for. This is not an episode to be missed. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath-Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of your dream business podcast. [00:02:00] I'm Teresa Heath Wareing, your host, and I'm here to help course creators, membership owners, and coaches grow their online businesses. Teresa: We have so many people come into the online space, the space that I've been in for 10 years now, and yet, so few of them seem to grow it to where they replace their done for you and one to one income or give themselves a substantial income that they are hoping for. So my job with this podcast is to help you grow an online business to the level that you want it, be it five figures, six figures, seven figures, or even more. So today's episode is all about online courses. and the possible demise of them. Let me explain. I have become a bit of a YouTube fan. Rather than sitting down and putting the TV on and watching normal TV or binging Netflix, I appear to just be watching YouTube stuff. Now, don't judge me, but my husband and I love a bit of homesteading stuff. So [00:03:00] we watch a lot of that. And if it's just me on my own, I often watch business stuff or personal development stuff. And A couple of months back, I was watching some videos, which surprisingly, it's taken me this long to do a podcast about it, but I think it's really useful to do it. It was a YouTube video from Pat Flynn that was titled stop selling info and do this instead. And basically why he thinks courses are dead. So what I'm going to do in today's episode is I am going to take you through what he said. I'm going to give you my opinion, and I'm also going to give you my thoughts and some of his thoughts around. what you should do instead if courses are dead. And even if you're not currently selling courses or have no plans to, I really think this is still going to be super interesting because it actually talks about the shifts that have happened in the online space and why they may affect different things that we do as online business owners. So one of the first things he talks about is the fact that people aren't buying online courses [00:04:00] anymore. Now I have a saying in the club, which is you

Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI. Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot. Hello, and welcome back to this week's episode of the Your Dream Business Podcast. I am Terese Heath- Wareing, your host. And I am so glad you've decided to spend your time listening to me today. I'm guessing you're doing something else while listening. I always do. So in the morning, when I get ready, I always have my phone propped up in my bathroom and I am listening or watching. I'm really into watching YouTube at the moment. I'm learning things to do with the business, to do with [00:02:00] myself. I actually, just as a side note, by the way, I have my human design done. wondering if anyone else has had theirs done, come and DM me if you have. And if you love it, I love all this kind of stuff. Now someone is probably sat there going, what's human design? And I'm going to start to explain it. And you're probably going to go, what really? But you know, I'm into like, you know, I like a bit of woo. I don't mind this stuff. So human design is based on the time, the place and the date in which you were born. That's as much as I can tell you because I'm not an expert, but I'm a projector. Okay. So if you are an expert in human design or you have done your own, just so you know, I'm a projector, come and tell me what you are. So I've been watching a lot of them on YouTube at the moment, explaining to me what it means. Anyway. So I'm guessing as you're listening to this, you are doing something else. So again, why not come and DM me and tell me or comment on one of my posts and tell me where you listen to the podcast. Cause I like to know, cause I'm very naturally nosy, which is good. Because I interview people and that's quite a [00:03:00] helpful skill. Okay. Today we have an interview, which is awesome. Now, a couple of weeks back, we had Holly on talking about AI and it was general AI just talking about, you know, what it does and what it is and, and big AI and fancy AI and all that sort of thing. And today I have the lovely Michelle Thames on. Now, Michelle is a marketing trailblazer, an acclaimed podcast and a trusted monetization strategist with a passion for empowering women entrepreneurs. She has established herself as a dominant voice in the digital marketing space. Michelle also spoke at my summit, so I had her to come and speak at the summit, and she talked about AI at the summit, and that's where I wanted her back on, but she's going to talk about AI in a very different way, she is going to talk about marketing and AI, so we are going to dive much deeper into how is it saving us time, how can it save us money, I have to say, if you've listened for a while, you know, I've been in this space for a very long time. I [00:04:00] did my degree in marketing 20 years ago and have worked in marketing my entire life. And the stuff that AI can do now would have cost thousands years ago, not even that many years ago, like literally two, three years ago, it would have cost so much money. As business owners I think we often kind of go, it's hard and things are hard and it is hard. Boy is some of this stuff easier than it ever was. So I for one, I'm very grateful, but Michelle has basically built her marketing agency and her marketing business on using AI and she uses it for so many things. So in this episode today, we are going to dive into What AI can do for our business, how we can use it for marketin

In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE September 2024 Masterclass Long-Form Content: Your Secret Weapon to grow your business How to become more visible and grow your audience Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript If you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the five proven steps to achieve a multi six figure online business. Over the last 10 years in business I have helped hundreds of business owners grow their online business, not just launch it, but grow it and earn the money that they want to earn from their online business. So they can either stop doing one to one or stop doing done for you work. The five things that I share in this episode are the five things that I see in every successful online business. They have these things. And they are going to be essential in you growing yours. Hello and a really warm welcome back to another episode of Your Dream Business podcast. As always, I'm your host, Teresa Heath Wareing. And if you are an online business owner, a course creator, membership owner, or coach, you are absolutely in the right place. Because in this podcast, I share tricks and tips and tools and strategies all around growing your online business. And what makes me qualified to do so? [00:02:00] Well, I have a degree in marketing. I've spent the last 20 years in marketing, last 10 of them in my own business, running my own online business. I have helped business owners hit multiple six figures in their business, have hugely successful launches and grow their list and their visibility. And that's what I'm here to help you with too. So today I actually feel like, well, I feel like in my business, we're doing a bit of a not a reset as such. We've had a few changes. A few things are being tweaked. I've brought up some new team members. Um, um, some new things are on their way. I'm going to be doing YouTube soon and we're trying out some different things with chatbots and various other things. And like I said, I'm getting some help because I'm getting increasingly busy. So, um, We are having a bit of a review of the business because obviously as I bring on new people, I want to tell them where the business is at and what we're doing and what we're trying to achieve and all that good stuff. And one of the things that I'm doing is reviewing the content I put out there and who I'm putting it out for.[00:03:00] And some of the content I'm creating is actually for a masterclass that I'm doing this week. So if you are listening to this episode in and around the day it comes out, which is the 2nd of September, then luckily you are in time to because on the 5th of September, I am running a masterclass called five proven steps to achieve a multi six figure business online, even if you think you've tried everything before. So in doing the presentation for that and getting that together, I have kind of honed in my content and come up with a framework Because it's so much easier for me to, frameworks are great because it helps me keep focused on my content, but also it helps other people remember that there's five steps to something and therefore what are those key steps and are they doing them? So what I thought I would do in this episode is give you a little sneak peek into what that content is. And obviously, if you join me for the masterclass on Thursday, it's free, it's

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal. Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council. She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff. So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff. And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses. I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast. Hollie: Hi Teresa. Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was. Hollie: No, I forgot how to say hello. Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes. Hollie: Yes. Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today. Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog System

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal. Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council. She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff. So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff. And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses. I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast. Hollie: Hi Teresa. Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was. Hollie: No, I forgot how to say hello. Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes. Hollie: Yes. Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today. Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog System

In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content.   It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority. Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity. Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Think about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert. I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in order to start your long form content strategy. Obviously we're going to talk about what long form content is as well. I'm also going to be adding a bit of an accountability and an action taking at the end. So if you are not doing any long form content, [00:01:00] then that is your cue, your sign to get started because all the successful business owners that I know and work with have long form content. And that's why I'm going through this podcast episode with you today to help you do the same. [00:02:00] Hello and welcome back to another episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath-Wareing. If you caught last week's episode. You will know that we talked about podcasting with the awesome Kevin, which was great. And it feels like I'm kind of following on a theme, which I promise you it's not intentional, but it's kind of worked out that way about how can we build that know, like, and trust, and make sure that we are seen as an expert to our potential customers. and why you need a long form content in your business. Two weeks ago, I talked about sending emails over posting on social media. And this week I'm talking about why you need long form and again, potentially more long form and less social media, which again, sounds like I'm very much being anti social media. I promise I'm not. I just think that sometimes we put [00:03:00] our focus in the wrong place and we wonder why our business isn't growing. And in all of the work that I do with the club members and the accelerator members, this is how I get them the most success by them focusing on the things that are important to drive their business forward. That is why today we are talking about long form content. So I'm going to start off by just explaining what long form content is and what I mean. I'm going to talk about Some of my reasons for having this conversation, something that Alex Hormozi has done recently, and what long form might look like. And then I'm going to give you three kind of points, which you can use to help you come up with your long form strategy. First thing then, what do I mean by long form content? Well, long form content is kind of exactly what it says. It's a long form of any content. So social media, reels, YouTube shorts, that's all short form. So it's a [00:04:00] small bite size bit of content. Long form is a YouTube video. It's a podcast. It's maybe going live for a certain length of time. It's writing a blog with substantial words in them. Long form is when you go deeper into that content and you produce something that will take longer to consume. And we need long form content in ou

In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kevin Chemidlin on Instagram, Website, Email Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in. In today's episode, I interview the amazing Kevin from Grow the Show and he shares with us how to build and grow your podcast using his podcast ladder. He also talks about monetization and what that looks like for your podcast. He shares with us the four things that you need to do to make money from your podcast. Including how you can sell your own stuff, not just through sponsorship. If you have a podcast, if you're thinking about having a podcast, if you're trying to grow a podcast, then this [00:01:00] episode is going to be absolute gold. I took so much from it and I know you will too. Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. As always, I'm your host, Teresa [00:02:00] Heath -Wareing and I hope. You are having a great start to the week. If you're listening at the start, obviously you might be listening this halfway through anyway. Wherever you are in your week, I hope it's going well. This week, I have got an awesome interview for you. Now, I love it when I do interviews where I can pick their brain for me, which sounds really selfish, but actually I find it makes a such a better episode because I'm really making them dive deep into Explaining something or helping me with something. And today's episode is a perfect example of that. I'm interviewing the very lovely and very talented Kevin from Grow the Show. He is talking all about podcasting. Now, obviously. Don't know whether you know, but I have a podcast. This episode is 329, no 359, get it right. And I've had my podcast for a long time and everything is worth reviewing. So I love it. I don't want to change [00:03:00] it or not I don't want to change it. I don't want to not do my podcast, but it's always good to get someone really smart on the podcast to have a conversation about what I can do better, how I can improve it, how I can, increase the money it makes and all that good stuff. And this episode was so good. He not only is lovely to talk to him. We had a really, really awesome conversation, but he's so knowledgeable about this. And it really was like, I just got to pick his brains for an entire 50 minutes or whatever it was. So if you have a podcast, if you are thinking about having a podcast, or if you just want to listen to a really awesome conversation. This is going to be perfect. So without further ado, please welcome the very lovely, Kevin. Kevin, welcome to the podcast. Kevin: Teresa, so excited to be here. Teresa: I'm excited, very selfishly, because as I just said to you before we got going, one of my main objectives this year is to kind of re, not reinvigorate the podcast. The podcast is doing fine and lovely and great, [00:04:00] but you can always do more. So the fact that we're going to have you on to talk about. podcast and podcast growth and all that sort of good stuff. And also I know there's so many other people who are starting podcasts. So I'm excited for today's conversation, but I always thought the podcast same way. Maybe this

In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcription One of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list. Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails. Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be said with love, but I just want to spend some time this week talking about [00:02:00] sending emails and I can hear the collective groan. I'm sure. And some people are probably like, yes, I send emails. I'm fine. And other people are like, yeah, that's on my list. I keep meaning to do it. But the reason I wanted to talk about it is it's been coming up in my world where I've been having conversations with people. About their marketing and about getting visible and letting them be seen and how they are marketing themselves and their business. And I've had a number of people say to me that they are not consistent on email. They have not been emailing their list and yet they are working really hard to be consistent on social media. And it only occurred to me just the other day that. That is crazy. The fact of why would we be consistent on social media, a platform that we don't control, a platform that does not allow everyone to see our content and is based on an algorithm, and [00:03:00] yet when people have signed up to an email list to say to us, we want to hear more from you, that we don't email them. It just seems absolute madness to me. So that's why I wanted to do today's podcast about emails and why we should be putting as much time into sending emails as we do into posting on social media. And it's funny, I keep saying recently that I feel very anti social media and that is not the case at all. I am going through some stuff myself in terms of social media and what I'm going to do because my team changed and, and now I've been doing my own, which if you have been to my Instagram, you will see there is a lack of social media. And weirdly, it hasn't had any massively effective, massive effect to me. In fact, weirdly, I'm getting more followers, which is very odd because I am not posting anywhere near as much as we used to. However, I am consistent on email and always have been. Every Monday and Thursday now, [00:04:00] you get an email if you're on my list. Monday, I tell you what's coming up on the podcast and Thursday, I give you some value in some other way. So like I said, it really blew my mind that people, you know, and you might be sat there thinking, yeah, I have been posting on social media, but I have not emailed my list. So what I want to look at first is why maybe you're not sending emails. What is stopping you from sending those emails? Because I do think there is a definite brain block when it comes to sending emails more so than posting on social media. I wrote down some reasons why I think you maybe are not sending emails. And I'm going to address each one. So if any o

In this podcast episode, we discuss self care beyond conventional methods. Taylor, founder of Inner Workout and author, shares her unique perspective on self care, offering practical advice and revealing how she turned her insights into an accessible app. We delve into the importance of listening to oneself, breaking down self care myths, and integrating small, impactful practices into daily life. We also explore the impact of technology on self care and strategies to mitigate its effects. This conversation is essential for business owners looking to balance productivity with personal wellbeing.   KEY TAKEAWAYS COVERED IN THE PODCAST Self-care is listening inwards and responding with love: It's not a set of tasks, but rather checking in with yourself and understanding your needs. Forget the "all or nothing" mentality and focus on what works for you in the present moment. Start with cultivating the practice of listening within: This can involve journaling prompts to identify what drains your energy or simply checking in with yourself throughout the day. Learn to listen to your body's cues as well. Develop a toolkit of self-care responses: This includes proactive activities you enjoy, but also reactive responses for when things go wrong. These can be anything from breathing exercises to calling a friend. Remember, self-care doesn't have to be expensive or time-consuming.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Taylor on Website, Inner Workout App Waitlist, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Self care is a word that is often thrown around a lot. And sometimes we constantly think we must be doing more, especially as business owners. It is also something that I thought I had learned a lot about. However, today's guest talks about self care in a way that is completely different to how I thought about it before. She offers practical advice on how to bring it into our everyday and really gets you to think what self care looks like for you. We also talk about why she decided to take her knowledge on self care and put it in an app and what it's taken to create that app and get it out into the world. Welcome to the Your Dream Business Podcast. I'm your host, Terese Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:01:00] but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business. I hope you're good. Thank you so much for hanging out with me today. I really appreciate it. And this episode is a really good one. So we're talking self care, which is a word that is like thrown around all the time, and everyone thinks, you know, self care is sitting down with a book or having a bath or having a massage. Now, and granted, all of those things are self care. And actually, as I record this intro, I have in my diary for later on today, a three hour reflexology and massage, [00:02:00] which honestly is like heaven. However, it's not really about the big self care stuff. It's about smaller things. And today's guest made me think completely different about what self care means and what it looks like, which for me was actually super good timing because I spent most of last year pretty much just doing self care. Like, I was talking to my therapist the other day and I said that in 2023, I felt like I spent 45 to 50 percent of my brain space and energy on me and looking after me and about 10, 15 percent on the business and this year it's moved, and rightly so and I'm super glad because otherwise I wouldn't have a business if I carried on that way. And. You know, I spend a big chunk of my time and my energy now on the business, which obviously I love and adore. However, it has meant that my self care has taken a bit of a battering. And I'm trying to find [00:03:00] a middle ground or a way in which I can manage my own self care and make sure I look after myself while still being super productive. And this conversation was so well timed for it and really helped me think about it and also helped me get over the kind of pressure that we put ourselves under

Discover actionable tips for writing a compelling bio that enhances your business visibility. Learn how to structure your bio effectively and choose impactful words with our free downloadable checklist. In this episode, I delve into the essential steps for writing a compelling bio that captures attention and enhances your visibility. Building on the key components discussed in episode 346 about getting on podcasts and stages, I provide actionable advice on structuring your bio, choosing impactful words, and offer a free downloadable checklist to streamline the process. I emphasize the importance of a well-crafted bio for all business owners, not just those seeking to speak publicly, and share examples of successful bios from participants in my program. This episode is packed with practical tips and strategies to help you create a bio that impresses and inspires.   KEY TAKEAWAYS COVERED IN THE PODCAST The Importance of a Strong Bio A well-crafted bio is essential for any business owner aiming for visibility. It's not just for pitching to podcasts or stages; it's a valuable tool for various business interactions. A strong bio can help you stand out and build credibility. The Structure of a Great Bio A compelling bio should include: Clear identification: Who you are, what you do, and who you serve. Credibility boosters: Achievements, awards, collaborations, and media features. Storytelling element: A unique personal or professional anecdote that captivates the reader. Continuous Improvement A bio is a living document. It should evolve as your business grows and your accomplishments increase. Regularly review and update your bio to reflect your latest achievements and offerings.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Grab my PERFECT BIO CHECKLIST Episode 346, Georgina Instagram, Emma Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter   Transcript In episode 346, I talked to you about pitching and getting on a podcast and increasing your visibility by getting in front of other people's audiences. And one of the key components of that is having a bio that you can send off to people to get them to think, great, I want this person on my podcast or on my stage. But one of the big question is how do you write that bio and how do you make sure that you are selling yourself enough when naturally we probably don't want to do that? What should you include in it? What words should you use? How should you structure it? In today's episode, I am sharing all that with you. I'm also giving you the opportunity to download a checklist so that you will never have a problem writing your perfectly created and amazingly persuasive bio. And if you're thinking to yourself, Teresa, I don't want to go on podcasts or speak on stages. I can pretty much guarantee at some point in your business, you are going to be asked for a bio about who you are and what you [00:01:00] do. So this is a must listen for anyone in business. Hello and welcome back to another episode of Your Dream Business podcast. How are you doing this week? So this week I have a short but good episode for you. This is a [00:02:00] super practical one and a very important one. If you are wanting to get visible in your business. If you are a regular listener, you may remember that back in episode 346, we did an episode about pitching to get in front of other people's audiences and on other people's podcasts. And. One of the key things of that strategy, which is really important is having a bio that really sells yourself to the person that you're pitching yourself to. So in today's episode, I want to take a little bit of time to just go through what makes up a great bio. Now, if you're sat there thinking, I don't need a bio. I want you to maybe just listen to this episode anyway, because having a bio that explains who you are and how amazing you are is never a bad thing. Even if you don't want to go on podcasts, even if you don't want to go on stages. Someone at some point in your business will very possibly ask for a bio, and it is [00:03:00] so much better to have a bio written out ready that you write in a non rushed panicked way than not having one at all. So this is definitely one for any online business owner. Anybody wants to get visible, pretty much any business owner. It is super, super useful to have a bio. So let's talk about what goes into a bio. And one of the things that I've done is I've put together a checklist for you. So if you head to teresaheathwareing.com/356, as in the numbers 356, you will find a free download on a perfect bio checklist. So everything I'm going to talk to you about today, I have put on a bio checklist with an example of my bio. And. You can down

This week, I sat down with the inspiring Graham Cochrane, a seven-figure business owner who has managed to scale his online business while working just five hours a week. Dive into an engaging conversation where Graham shares his journey, insights on building a successful online business, and actionable strategies for audience growth. Whether you're a course creator, membership owner, or coach, this episode is packed with valuable tips to help you streamline your business and achieve your goals.   KEY TAKEAWAYS COVERED IN THE PODCAST Building a Scalable Business: The importance of focusing on audience building as the primary asset for long-term success. Creating Valuable Content: Strategies for creating engaging and valuable content that resonates with your target audience. Personal and Professional Growth: The significance of aligning your business with your personal values and lifestyle.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Graham on Million Dollar Life Giving Business Formula Training, Podcast, Youtube, Instagram, Rebel book Connect with Teresa on Website, The Club, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you got the chance to sit down with a seven figure business owner who only works five hours a week. What would you want to ask them? Well, this is exactly what I got the chance to do. I got the opportunity to sit down and talk to Graham Cochrane, who has a seven figure online business. And like I said, only works Five hours a week. And I got to pick his brain about how he has done it and how he has built his business. He shares the number one skill that he believes that every online business owner should have to build a successful business. And also he has a really fascinating question that we should be asking ourselves while we're building that business to ensure that we are attracting the right people into our world. It really is an insightful conversation, which I think you're going to get so much out of. Welcome to the Your Dream Business Podcast. I'm your host, [00:01:00] Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. This week, I have got an amazing guest for you. I'm interviewing the very lovely Graham Cochrane. Now I first met Graham when I went to the Kajabi conference last year, and he was one of the speakers on the VIP [00:02:00] day. And he's just one of those people who is so lovely and seems so nice that you just instantly want to be friends with them. And I spoke to him at the conference. And when I did the summit, I knew I wanted him to speak because at the summit, I got him to talk about his affiliate work that he does with teh Kajabi because he makes a ton of money through Kajabi affiliate. However, today on the podcast, I am picking his brain about completely different stuff. We are talking about how he built his business, how he finds the online world. And I'm asking him questions about what is working right now. What would he be doing if he was just starting out again? And he is a big YouTuber, has a really successful YouTube account. And I might mention to him that I'm thinking about a YouTube channel and I ask him what I should do and how I should get started. So it was an awesome way to [00:03:00] pick his brains about all that good stuff. He is a really lovely guy and very smart on what he does. And I know you are going to get so much value from this episode of this podcast. So. If you've got a friend who you think would also value this podcast, please do go and share it with them. And it would be remiss of me not to ask you while you're at it to give me a review on either Apple or Spotify. A lovely five stars would be amazing. I appreciate it so very much. And I want to remind you, if you have the VIP pass for the summit, then you can watch Graham's session that he did there. It really was excellent. Okay. I will leave you to it. Here's the lovely Graham. Graham, I am so excited to have you on the podcast. How are you doing? Graham: Oh, I'm doing great. I'm not as great as you're about to be on your tri

In this empowering episode I dove into the importance of showing up as the CEO of your business. I share insights on making decisive, confident decisions that align with your vision and goals. Drawing from my personal experiences and recent speaking engagements, I also offer actionable strategies to help business owners take charge and steer their ventures toward success. Whether you're a course creator, membership owner, or coach, this episode will inspire you to embrace your role as the leader of your business.   KEY TAKEAWAYS COVERED IN THE PODCAST Embrace Your Role as CEO: I discuss the mindset shift required to view yourself as the CEO of your business, regardless of its size. Emphasizing the importance of owning your decisions and actions to drive your business forward. Defining Your Success: It's crucial to define what success looks like for you personally and professionally. I encourage listeners to set their own standards and goals without feeling the need to justify them to others. Taking Responsibility: Reflect on both your successes and failures by taking full responsibility for your business outcomes. Highlighting the significance of acknowledging your role in every aspect of your business to foster growth and improvement.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Instagram, LinkedIn, Facebook or Twitter   Transcript If I was to ask you, if you were showing up as the CEO of your business, what would you think? What would your answer be? Would you think, don't be ridiculous, Teresa, it's just me and my business. I'm hardly a CEO. Or would that immediately make you think of, you know, men in suits running massive businesses? In today's episode, I share with you why you want to show up and become the CEO of your business and what that means when you make decisions in your business. This episode is going to give you a lot to think about, and also it's going to give you the confidence to go out there and get what you want. So get ready. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? Okay, so I feel like. I want to talk about a couple of things and at the moment in my head it feels a bit disjointed so I really hope it all comes together to make a nice, succinct, powerful, impactful episode but there's no promises, that's all I'm saying. So there's a couple of things that have been making me think recently. Firstly, I have been speaking at a ton of events. So in the last few weeks [00:02:00] I spoke at three different conferences. One of them was Atomicon where I ended up doing a three hour workshop and then the next day doing a Normal session and then I came home for a day and then I was up in Newcastle I went down to London and I did a session for Kajabi at their UK conference and then the following week I did a session for a IT Conference in Birmingham. And the reason I bring all this up not to just go how busy if I've been with conferences. They've been like buses, nothing for ages and then three come along at once. But the reason I bring it up is because I've had loads of conversations with people recently about business, themselves, confidence, sabotage, becoming more visible, all different things around business. And, and it's just made me think a whole lot about a few things and a few concepts that I want to bring up to you. And this is also perfect timing because last week in the club, we did a mindset session about becoming the CEO in your [00:03:00] business and what that means. So it's kind of a combination of all of those things that I want to bring together in this episode, but I do think there's got to be some really key messages to take as a business owner and a couple of exercises that I'd like you to think about doing that I got to do with my members. Also now would be a really good time to mention that if you want to work with me, the club is one of the most cost effective ways in which you get to work with me and you get to work with me directly. So the club is a community for business owners that want to drive their business forward. It is made up of various different activities. These activities include mindset sessions, which are so powerful and tend to give The biggest ahas and breakthroughs, they are coaching calls, we do coaching calls every month where you get to come on a group call with me and ask me questions directly and I get to understand your business and find out more about you. You get to do either what I'm calling, which is a [00:04:00] terrible name, T's templates, terrible name. I need to come up with a better one. But basically that's where I take you behind the scenes of my business and I show you how I plan my podcast, what I do in Asana, how I manage

In this inspiring episode, I welcome Megan Tobler, the founder of Self Start Her, a thriving community for women entrepreneurs. Megan shares her journey of leaving the corporate world and creating a mission-driven business aimed at supporting and uplifting female entrepreneurs. Despite being laid off while pregnant, Megan focused on building a strong foundation for her community first before thinking about monetization. Listen in as she discusses her motivations, challenges, and the incredible support system she has built along the way. KEY TAKEAWAYS COVERED IN THE PODCAST Mission Over Money Megan started her business with a strong mission to help others, putting community building and support before monetization. This approach not only set a solid foundation but also created a loyal and engaged audience. Leveraging Skills and Passion Utilizing her sales and communication skills, Megan successfully launched the Self Start Her podcast, which became a pivotal platform for sharing the stories and insights of female entrepreneurs. This initiative was driven by her passion for connecting and supporting other women in business. Navigating Challenges with Grace Megan's journey included significant challenges, such as being laid off while pregnant. However, she embraced these obstacles with resilience and grace, focusing on her long-term goals and leveraging the support of her family and community to continue building her dream business.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Megan on Website, Instagram, Linkedin, Podcast, Youtube Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: You will know that starting a business is not for the faint hearted. And most of us start understandably so with the intention of, I need to make money. I know that was a hundred percent me and we build everything else around that. So money is the first priority. And then we think about the audience and the websites and the messaging and all that sort of good stuff. But what if that wasn't your first thought? What if you started your business purely with a mission to help others first and then making money was the later thought. That's exactly what today's guest has done. And not only did she do that, but she did it after she was made redundant while pregnant with her first child. So in today's episode, you will learn all about why she created a community first and how she plans to monetize this in the future. Hello, and welcome back to another episode of Your Dream Business. Thank you so much for joining me. I really appreciate it. If you are new to the podcast, welcome. I'm your host, Teresa Heath-Wareing. And every week I bring you either amazing guests who have inspiring and awesome stories to tell [00:02:00] And then I mix that up with solo episodes where I give you strategy and tips and tactics and more kind of practical stuff. And today I have an interview for you. Now, Megan is someone I met quite some time ago when I was interviewed on her podcast. And in fact, if I remember rightly, I reached out to her and I found her podcast and said, do you want to guest or would you like me as a guest? And that's how we connected. And we've stayed connected ever since. And I'm so grateful to have her on my podcast now. So Megan Tobler is a trailblazer in the world of woman entrepreneurism. After 10 years in corporate world with a successful career in sales, She became passionate about redefining her definition of success and creating a life that would allow her to have freedom she craved and the ability to make an impact. As the host of the self start her. So it's like stealth self starter, but with her at the end podcast, Megan has created a platform for women entrepreneurs from all over the [00:03:00] globe and all walks of life to share their stories, paths, challenges, and triumphs. It is her goal to inspire more women and follow their hearts, launch their own businesses, and to start living life on their terms. So Megan really truly aligns with me and who I am and the work that I do. But what I love about Megan's story and what you're going to hear is she's kind of gone and done it a different way round to the way lots of people start a business. And the foundation she is building are phenomenal. And this is really coming from a place of passion, a place of wanting to serve. And honestly, you know, when you meet someone and they're just the nicest person. That is Megan. So I know you're not only going to love her, but you're going to be super inspired by what she is creating and building and want to go and follow her and check her out. As always, we link up to everything in the show notes. So you can go to Teresa Heath wearing. com /357 as in the numbers three, five, seven. That's

Today’s episode of the podcast is a solo episode where I reveal the secrets behind the two most powerful lead magnets that can help you grow your email list quickly and effectively. I share personal anecdotes and expert tips on why these lead magnets are so effective and how you can create them for your own business. Whether you are a course creator, membership owner, or coach, this episode provides actionable strategies to enhance your marketing efforts and build your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST The Effectiveness of Checklists and Templates I discuss how checklists, templates, and toolkits serve as powerful lead magnets by providing immediate value to potential clients. These resources offer quick wins and practical steps that help establish trust and demonstrate expertise. The Power of Engaging Quizzes Quizzes are highlighted as another highly effective lead magnet. They captivate attention by offering personalized insights, which tap into people's curiosity about themselves. Tips: Ensure your quiz is engaging, fun, and relevant to your audience, while also gathering valuable information that can help improve your marketing efforts. Simplicity is Key I emphasize the importance of keeping lead magnets simple, concise, and focused on delivering quick wins. Overly complex or extensive materials can overwhelm your audience and reduce the effectiveness of your lead magnet. Advice: Create lead magnets that address specific problems your audience faces, making it easy for them to see the immediate value in what you offer.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How quizzes can increase your email list and sales with Kylie Lang Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript One of my very first lead magnets got me 800 opt ins in two weeks with only a spend of about £50. So what made that particular lead magnet so powerful that I was able to build my list that fast? Well, in today's episode, I am sharing with you The two most powerful lead magnets that you can create for your business that will help your email list build fast. I'm sharing with you why they are so powerful and how you can create them for your business. You don't want to miss today's episode. Hello, and welcome to this week's episode of the podcast. How are you doing? So I've been going through, as you might know, I've been going through a review, a rebrand, a re looking at my audience. What am I helping them with? And some of the things that I've been doing, and also I did a masterclass not so long ago, and some of the things that I've been doing are, Going back and looking at what I did a long time ago. And it's funny because I almost feel like in some cases I'm coming full circle, but in the sense of I'm coming back to the thing that I would call absolutely my zone of genius. My zone of [00:02:00] genius is helping online business owners grow their online business. My zone of genius is everything around lead magnets, funnels, sales pages, like launching, everything to do with that and audience building. So those are the key areas that I am really kind of leaning into. So when I was thinking about today's episode, it was funny. It was kind of inspired by something I did in order to prep for the master class. So when I was prepping for the master class, I was looking for an example of a really good testimonial that I had from years and years ago, because with this particular testimonial, I had presented it at my first ever talk I did in the States, which happened to be an event that lead pages put on and at the time lead pages were like the biggest in the industry in terms of landing page builder, emails and all of the cool funnel stuff. I mean, we're talking like eight years ago, eight, 10 years ago, so [00:03:00] I spoke at that conference. So one of the first conferences in the States I spoke at was theirs and the fact that I got to speak at their conference said a whole lot. In fact, Pat Flynn was on right before me, which was crazy. Anyway, so while I was looking, I had to go back and watch the replay because I have a replay of my tour, but I don't have the presentation. So I've watched the replay and I was looking at the results that I got for this client that I worked with, like I said, literally years ago. And I was like, this is so good. And it kind of, like I said, bought me full circle. And I remember thinking about my very first lead magnet. Now, my very first lead magnet. I got something like, God, I wish I could replicate this now without spending money. I got something like 800 opt ins in the space of about two weeks, which without a big budget is unheard of at this point in time. Now I used, I think I spent like 50 pounds on ads then, but I put together a [00:04:00] rea

Today’s episode of the podcast is an interview with Krista Miller where she discusses the evolution of summits from list builders to comprehensive launch tools, detailing how they can drive successful, engaging, and non-salesy launches. I also share my own experiences with summits, the challenges faced, and the lessons learned. Emphasis on the need for adequate planning and the benefits of following proven strategies. At Summit in a Box®️, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches.   KEY TAKEAWAYS COVERED IN THE PODCAST Launching Through Summits Krista Miller discusses innovative strategies for launching online courses and memberships through virtual summits. She emphasizes that summits can be more than just list builders; they can be a powerful method for successful, non-salesy launches that feel good for both the host and participants. Importance of Niching A critical takeaway is the importance of niching down for summits. Krista explains how targeting a specific audience with a clear, focused topic can significantly increase engagement, speaker interest, and attendee conversion rates. This specificity helps in creating summits that resonate deeply with the audience, making them more effective. Membership Launch Strategies The podcast delves into advanced strategies for launching memberships through summits. Krista shares how offering trials and integrating the membership seamlessly into the summit experience can lead to high conversion rates. She provides examples of clients who added hundreds of members to their memberships using these techniques, demonstrating the effectiveness of a well-planned summit.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista Miller Behind the scenes of my Rise Above Summit 3-day virtual summit Membership Momentum presented by Summit in a Box® Connect with Krista on Website, Instagram Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: As an online business owner, launching is an integral part of having a successful online business. But what if you could launch without feeling like you're launching and without that sometimes sleazy and salesy feeling that launching can have? Today, I am talking to Krista Miller, and she is talking about how to launch using summits. In the past, summits have just been seen as a list builder, but what if they could be the way for you to have a successful launch that feels good for you, your customers, and the speakers. We talk through some of the pros and cons of launching in different ways, and then Krista shares with us one of the most genius strategies for launching a membership through a summit that I've ever heard. You do not want to miss this episode Welcome to the your dream business podcast. I'm your host Teresa Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, [00:01:00] and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love but one that perfectly aligns with you and the season of life that you're in. In each episode Episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? This week I have a brilliant. Brilliant interview for you. I am very excited. And as an online business owner, you should be excited too, because there's some great stuff in this episode. This week, I am interviewing for the second time, Krista Miller. Krista is the founder of Summit in a [00:02:00] Box that helps business owners replace slow growth and costly marketing strategies with high converting virtual summits that lead to record breaking course membership and group program launches. Now, as I've already said, she's already been on the podcast, but I needed to get her back because as you well know, if you listen to this podcast, I did my own summit at the beginning of this year of 2024. And I did it with the help of Krista and her accelerator program. And I am a massive, massive fan of her and what she does. And I don't just say that from You know, she's amazing. I went through her accelerator program. I was part of her or I'm part of her world and she delivers absol

Today’s episode of the podcast is a solo episode where I share an honest and insightful look into the highs and lows of running an online membership for the past five years. From strategic shifts to personal growth, I reveal what worked, what didn’t, and how my mindset and experiences have influenced my business. Whether you’re a course creator, membership owner, or coach, this episode is packed with valuable lessons and actionable strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST Importance of Niching Down Initially, I aimed to serve everyone, which diluted my focus and messaging. Over time, I learned the importance of clearly defining my target audience and tailoring my offerings to meet their specific needs. Value of Continuous Adaptation The membership evolved significantly over the years, from strategic marketing content to incorporating mindset and personal development aspects. This flexibility allowed me to better serve my members as my own skills and understanding grew. Strategic Pricing and Value Perception I experimented with different pricing tiers and eventually raised the membership fee to reflect the high value provided. I also learned that having lower-priced options could sometimes devalue the overall perception of the membership.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Membership Momentum Dream Business Club Losing Part Of Me Podcast Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript After five years of having my membership, I'm taking you behind the scenes to share what has worked over those five years and what didn't. Also, how has that membership changed over that time. I share all the mistakes I made and what I would do differently if I was to do it all again. I also share with you what the future looks like for my membership and what things I might be doing differently now. And one of the things I think you'll find surprising is how my own mindset and my own life experiences had an impact on what my membership looked like and what I offered. This is a very honest look into having an online business and running a membership. Hello and welcome to another episode of Your Dream Business podcast. How are you doing this week? Isn't it funny how sometimes things just line up without you even trying or realising? And this is exactly what's happened for the episode this week. Now, I decided I was going to talk about my membership and memberships in general, because of two reasons. One, I am speaking at Membership Momentum. Which is an amazing summit put on by Krista Miller, who also is speaking next week. She's doing an interview next week and the membership momentum is going to run from June 24th until the 26th. And I am doing a session for it all about how launching, I probably should know the title of my session off by heart, but I don't, how I use open houses to basically launch my membership or to sell my membership without feeling sleazy and salesy. And I'm really excited about the talks. I've never done this talk before. It's a brand new one. So I'm really excited to be able to bring that to Krista and her audience. And also it's got an amazing lineup. So I do want you to go and check that out. There will be a link in the show notes. If you had to teresaheathwareing.com/350, then you will find links to the membership momentum event. Also, if you check out my socials and if you're on my email list, then I will be sharing it all over that place. So yes, that's one of the reasons I want to focus on membership. And then like I said, next week, Krista is on the podcast as well, where we'll be talking about more stuff, which is awesome. Okay. So weirdly, this is where the weird date thing comes in. I go to start to plan as to what I'm going to talk about. Yes. Sometimes I plan what I'm talking about, although it may not feel like it sometimes. And I looked at how long I've had my membership for. And this episode comes out on the 10th of June and at this point I have had my membership for five years. I started my membership June 2019. So how weirdly awesome is that, that I wanted to write memberships and then when I looked it was the fifth year anniversary of having my membership. So I thought what I would do on today's episode is talk you through some of the changes, some of the things, the good, the not so good of having a membership, some of the things that have gone really well, some things that I haven't done so brilliantly, and where my membership is today. And then hopefully if you've got a membership, this is going to give you some ideas and thoughts in terms of things that maybe you can try or things that maybe you shouldn't try because I did and they didn't work. Or if you're thinking about a membership, then great. This is going to give you lot

This week on the podcast, I'm interviewing the awesome Jyotsna Ramachandran from Happy Self Publishing, and we are talking all about what a book could do for your business, and how to know if it is the right choice for you. So if you have ever been curious about becoming an author of a book or if you want to know more about exactly what it would involve, then today's podcast episode is definitely for you!   KEY TAKEAWAYS COVERED IN THE PODCAST How you can write a book, even if writing is not your superpower Self publishing versus having a publicist and what's better The costs involved in writing and publishing a book   Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Follow Happy Self Publishing on Instagram Take the Author Archetype Quiz Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Have you ever dreamed about writing a book, or maybe you fantasized about being an Amazon bestseller? Maybe you wonder what a book could do for you and your business. Well, in this week's podcast, I'm interviewing JR from Happy Self Publishing, and we are going to be talking about how you can become a bestselling author, even if writing isn't your superpower. We get into what it actually takes to write a book, both time and money investment, and is it really better to have a publisher than to self publish the book yourself. We get into all that on this episode and more. Welcome back to another episode of your dream business podcast. How are we doing this week? Have you ever dreamed of writing a book? Now, it's crossed my mind a number of times, but most of the time I go, I'm not good enough to write a book, or I'm not very good at writing, so can't write a book. Now, some of you might know or remember that I was a co author of a book that hit number one in some of the Amazon charts. So I can technically call myself a bestselling author of a book. However, it wasn't my book. It was a co author book where each author had a chapter and writing one chapter felt like a fairly easy thing to do compared to writing an entire book. And. I've had the questions I'm sure loads of you have had. What the hell would I write about? Why would anybody want to listen to me? Is it really going to do that much for my business? What is the process? I wouldn't even know where to start. That's why I am really glad to have JR on the podcast today. JR is the CEO and founder of Happy Self Publishing. She's a best selling author, book publisher, TEDx speaker, international author, success coach. And for the past eight years, she has been helping purpose driven authors share their message. grow their business and reach millions of people by publishing a book. Now, if you're sat here thinking, I don't think this episode's for me, Teresa, I don't want to write a book. I really want to urge you to listen, because like I said, I thought books were not really something that I was going to do. I didn't really understand what it did for your business. I didn't want to self publish because I wanted a publisher, because that sounds like a real credible thing to do. And this conversation really did open my eyes to the whole thing. Not only about what it can do for my business and my credibility, what it can do for the funnel within my business, and also how can I write a book if I don't think I'm a particularly good writer. And that's something that JR and I talk about and how we get over those things. She also shares with us the investment in money and time that you might need to put into it. And I'm kind of glad to say that she didn't say I could write a book in like 30 days or something because I just know there's no way that is something I could do. So she gives us a realistic view of what it looks like to write a book, but also kind of gets me really fired up and excited about the thought of what it could do for my business. So like I said, whether you've ever thought of writing book, whether you dream about it daily, this is a really cool episode to listen to, not only for the book thing, but also her story is really interesting. So d

Today’s episode of the podcast is a solo episode where I am sharing with you the 3 easy things that you can do today to boost your confidence. These steps will help you stop doubting yourself, go after big opportunities, and make your dream life and business a reality.   KEY TAKEAWAYS COVERED IN THE PODCAST The importance of self-integrity in confidence How to build confidence through small steps and self-compassion Practical actions to take to become more confident   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join me at my Atomicon 'Build Your Confidence and Become Unstoppable' workshop Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript What would you do and how would your business look if you had buckets of confidence? If you could go into every task, every launch, every promotion, every anything, speaking on stages, doing podcast interviews, putting yourself forward, with the utmost of confidence, how could your life change? In today's episode, I'm going to be sharing with you exactly how to do that, how you can build your confidence muscle. So that you are no longer held back by self doubt and you don't let those things get in your way. I'm going to be sharing with you three things that you can start to do today to build your self confidence. Hello, and welcome to this week's episode of Your Dream Business Podcast. How are you doing? If you are new to the podcast, thank you so much for listening. And if you are a returning listener, thank you so much for coming back. Today I want to talk to you about confidence. It's something that I'm actually doing a presentation on very soon. I'm doing a bit of a workshop on it, and it's something that comes up a lot in everything we do. You see, when I started my business, I knew how to do marketing. That was my thing. I had been to university. I've got a degree in it. I had worked in lots of businesses. I had marketed almost every possible type of industry you can imagine. And then I started helping small business owners. And I really quickly realized that without some of the mindset tools in place and one of them being confidence. We could have the best strategies in the world. And at the point I'm recording this, I'm actually doing this for me as much as you lot, because there are points in my business and things that I do where I need more confidence. And you might look at that and think, that seems crazy. You have loads of confidence. You do things that take a lot of confidence, like speaking on stages, putting the podcast out. putting yourself out there, but it doesn't mean that it's always fine and I'm always confident. But when we have confidence, it is honestly the game changer, because when we let not having confidence stop us, we've got nowhere to go with that. And if we can just have a bit of confidence to go out and do a thing, We can achieve amazing things. We can earn more money. We can launch the service that we want or the business that we want. We will be more successful. There's no doubt about it. We will put ourselves out there and we can honestly achieve amazing things. If you want to be more confident, or maybe, you know, one of your business friends that actually would benefit from listening to this, I think I would love you to go and share it with them. Obviously listen first, but make sure you share this episode with them after you've listened, because I think we could all do with some more confidence in our life. So let's talk about confidence. What even is confidence? Confidence often comes down to believing in ourselves, believing that we can do something. And I think a lot of us think that we should just have it, or it should just come, or maybe it's something you're born with and You're just either confident or you're not. And that is not the case at all. Confidence, like most mindset things, is a muscle that you need to work on and that you need to improve over time. Confidence can often come down to keeping promises that we make with ourselves and self integrity, which might feel like, okay, you've gone on a bit of a curve ball there, Teresa, but seriously, imagine if you are making some promises to yourself and you say, I'm going to do this today, or I'm going to show up this way and you don't. That can remove your own self confidence because having the confidence to do something that you set yourself or something that you want to do should be a given. But when we're not doing that and lots of us don't do it and I don't do it, you know, that that self integrity piece Every bit of mindset thing that I do, so many times it comes back to the self integrity, so many times it comes back to, if we can't make and keep promises to ourself, then we're kind of really messing up other things. So for me, confidence, one pa

If you offer a one to one service or are thinking about it, you are going to love today's episode. Janine Coombes, and I talk all about marketing for one to one services, discussing why maybe you shouldn't niche straight away in your business, and how you can price with confidence. We also chat about why Janine doesn't buy into the philosophy of charge what you're worth, and how she advises to price with confidence at the level you want.   KEY TAKEAWAYS COVERED IN THE PODCAST Janine's 'Reverse Niching Principle' explained How to confidently price high-value services Top tips for selling one to one services, focussing on risk removal and social proof   Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coaches and consultants. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Download Janine's '6 steps to charging more with 100% confidence' workbook Download Janine's 'Coaching Sales JetPack' Connect with Janine on Instagram, LinkedIn or Facebook Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: If you offer one to one services or are thinking about it, you are going to love today's episode. My guest and I talk around niching, pricing, and marketing your one to one offer. She shares why you shouldn't niche when you first start, and we discuss how pricing with confidence is key and why she doesn't buy into the charge what you are worth philosophy. We also look at how you can more one to one clients. And how to successfully get testimonials from those clients you've been working with. Hello and welcome to this latest episode of Your Dream Business. Thank you so much for taking the time out to listen to learn and to grow, which is something that as business owners, we should be doing all the time. But I really appreciate that you have chose my podcast. And I know there are a ton of podcasts you can listen to, So I really do appreciate you being here and thank you so much for tuning in. So today we are going to be talking with the lovely Janine Coombes, all about Marketing your one to one service. Now you might be thinking, but Teresa, I don't have a one to one service. Is this episode not for me? No, not at all. This episode covers so many good key foundations that actually, regardless of the services that you have, I think It's gonna really help lots of you out there. So we talk about pricing with confidence. We talk about niching, we talk about how to get more clients, and also things like how to get testimonials from people, which can be tricky and what to do if you don't have any testimonials. So there is so much good advice in this podcast that you are not going to want to miss out in. I would even go as far as to say that you should probably share this episode with one of your friends, business buddies, whoever it might be that has a business. And if they are offering one to one services like coaching, then boy, this is for them more than ever. So please do go ahead and share this with someone who you think it might be useful for. My lovely guest today is Janine Coombes. She is a marketing and sales strategist specializing in service offering, positioning, pricing, and sales for ambitious coaches and consultants. Her dynamic, engaging speaking has meant that she shared the stage with people like Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, Marketed Live, and You Are The Media. With over 20 years experience, she has extensive background in business and marketing, having worked with big brands like EE, Orange, and EuropaCar, as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches, consultants, earn drastically more money from their one to one services without slogging out their guts or moving to a complicated business model. So there is so much good stuff that you're going to get from today. I really hope you en

Today’s episode of the podcast is a solo episode where I am sharing with you how to become a guest on a top rated podcast. Tune in to hear my checklist of things that are most important to a podcast host, when choosing who they want to interview on their podcast. If you are ready to accelerate your growth, your audience and your email list this episode is a must listen!   KEY TAKEAWAYS COVERED IN THE PODCAST How to find podcasts to apply for How to determine if you are a good fit for a podcast Top tips for a successful pitch   If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen back to episode 316, Audience, Audience, Audience: Proven Tactics For How To Grow Yours Download the checklist for the things you should do if you are hoping to get on someone's podcast Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Becoming a guest on a top rated podcast can be a game changer for your credibility, for your business, and most importantly, for your audience growth. Getting in front of someone else's audience is so powerful, but how do you get on those top rated podcasts? How do you stand out from the crowd? Why does that podcast host pick you over someone else? Well, today, my friend, I am sharing all after years of having people pitch me to come on my podcast. I have pulled together a checklist of things that are the most important to a podcast host that will help you stand out and Be picked as a guest on their podcast. If you are ready to accelerate your growth, your audience, and your email list, this episode is for you. And if you're sitting there thinking, Teresa, I'm not sure I want to go on someone else's podcast. Then I want you to listen up anyway, because getting in front of someone else's audience is such a powerful strategy to accelerate your audience and your email list growth. And as we know, building your email list is one of the most important things that you can do in your business. And I'm going to give you the confidence to put yourself forward to go for these amazing opportunities. Hello and welcome back to this week's episode of Your Dream Business podcast. How are you doing this week? I've been super busy batching a lot of podcast episodes, and in doing that, it means I'm really ahead with my guests, which is awesome in one way, but also I don't like to be as ahead as I am because it sometimes feels like, great, we did an interview that comes out in September. So it can be a bit frustrating. However, As you can imagine, I get a ton of applications to come on my podcast. I've had my podcast for a long time. This is episode 346, like that is a lot of years. And I've had a load of people on my podcast over that time. And I've also been pitched. Many, many, many, many, many, many, many, many, many times. And I've seen them all the good, the bad, the damn right awful. Like I was once pitched a subject and a person. Because this person said they were a big fan of the podcast. They listened to it and they noticed I'd never had anybody talking about this particular subject and they wanted to pitch this particular person. That particular person had come on my podcast and had spoke about that particular subject. And in fact, that person was highlighted on my podcast page of the website. So if they'd just gone and looked at my podcast page, they would have seen I'd already had that guest. So as you can imagine, that was a hard no. And actually, I think I was obviously not in a great mood that day, because I actually emailed them back and said, I'd do your research if I was you. But the problem is, and I don't normally do that, but the problem is it takes a lot of time as a podcast host who does interviews, finding the right people for your podcast, getting them on, doing the research, all of that stuff, looking through every application takes a ton of time. However, if you can get on a podcast, it's one of the most effective ways of putting you in front of another person's audience. I have a loyal and amazing group of humans that you are part of that listen to my podcast. So anybody that I put in front of you gets a front row seat at that audience. Like they get to stand on my metaphorical stage while I present them to you. So getting on other people's podcasts is a great way to become more visible and to build your email list. And actually, if you want to know a bit more about why we need to get visible and some of the tactics that you can use, and this is part of some of that, but I'm going deep in on this subject today, go and check out episode 316 called audience, audience, audience proven tactics for how to grow yours. So after you've listened to this one and you like the idea of it, go back and listen to that. And I'll give you some more ideas of how you can grow your audience. But like I

Have you ever wondered what it takes to go from an employed person with a business idea to a business owner, with a £1 million turnover and products in mainstream supermarkets like Tesco, Waitrose, and Ocado?Well, CafePod founder, Peter Grainger shares with me the 3 mindset beliefs that he had when he started his business, and how it helped him to grow it to where he is today.The great news is that these three things are things that you can work on, to start to believe in yourself to grow your own businesses so tune in now and get inspired!KEY TAKEAWAYS COVERED IN THE PODCAST🌟 The key skills that are needed to start a business outside of your skills and expertise🌟 The learning experiences of launching a new business in a competitive industry🌟 Where to look for investors for a new business venture and how to get them on boardCafePod is a London-based independent coffee company that makes great-tasting coffee to enjoy at home. Their diverse range of exciting blends are available as Nespresso®️ compatible pods, ground coffee and whole bean. CafePod is available to buy from cafepod.com, Amazon, Tesco, Waitrose and Ocado.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Peter on LinkedInFollow CafePod on Instagram Follow CafePod on FacebookThe Power of Content Marketing with Marcus Sheridan.Connect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Have you ever wondered what it takes to go from an employed person with a business idea to a business owner with a 7 million turnover and products in mainstream supermarkets like Tesco's, Waitrose and Ocado. Well, CafePod founder Peter Grainger shares with me the three mindset beliefs that he had when he started his business and it helped him to grow it to where he is today.And the great news, these three things are things that we can work on to start to believe ourselves to grow our own businesses.Hello and welcome to this week's episode of the your dream business podcast. So this week I have a really cool interview for you. I'm interviewing Peter Grainger, who is the founder of CafePod. And when they first approached me to say, would I have him on the podcast?I initially thought how well does this resonate with you guys who are listening to this? As I've interviewed a couple of people recently who have really big businesses and, and different style businesses. It's been really good for me to understand how their brain works and what made them go into businesses that appear really difficult.Like to suddenly decide to do a coffee brand that is not like, and, and you'll hear in this that he had no experience in this. He didn't work in coffee, he didn't work in like anything entrepreneurial. He literally went from working in the city to starting a business, which was crazy. What I've took from these episodes is.The mindset they have, the, the thoughts they have when they first go into business and how they approach things. And they have been really motivating to me. So I have really enjoyed bringing some different types of people to the podcast. Peter Grainger is the founder of Cafe Pod, which is a London based independent coffee company that makes great tasting coffee.I can attest to that because I have had some, and in fact, I had bought some prior to them reaching out. I knew who they were, so that was cool that you can enjoy at home their diverse range of exciting blends are available as Nespresso compatible pods, grind coffee and whole beans. And CafePod is available to buy from cafepod. com, Amazon, Waitrose, Tesco's and Ocado.So I hope you enjoyed today's episode. Like some really, really good takeaways, really. Keep in mind the way that he, his brain worked and some of the things that were absolute essential for him to go forward with this business idea. I took a lot from it. I'm doing some more work for myself around some of the things that he said.So yeah, I really hope you enjoyed today's episode. If you do, I would love it if you would share it with someone who is a business buddy, my goal, my aim this year is to really focus on growing my podcast. I've been doing it for a long time and I love it and it is full of value. So the more business people I can get in front of the better.So if you know someone who is in business and might like a podcast, then please go and share this episode with them. Okay, let's get on with the interview. Here's Peter. I am really pleased to say to welcome to the podcast, Peter Grainger. Peter, how are you doing?Peter: I'm good. I'm good. Thanks for having me.Teresa: My pleasure.So we were chatting before we hit record how I was saying that you, your size business is normally a bit bigger than I would normally interview, but your story was fascinating. And with some of the other interviews I've done recently, I think we could have a really inte

Today’s episode of the podcast is a solo episode where I am giving you an honest account of what it was like to run my first ever Virtual Summit. In the episode I share with you the good, the bad, and the ugly lessons that I learned, and what I will do differently next time!   KEY TAKEAWAYS COVERED IN THE PODCAST My experience of previous summits and what I did differently What I spent money on and what I did to ensure I covered costs The statistics on my registration numbers and how many people turned up If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Today, I am taking you behind the scenes of my first ever summit. I'm going to be sharing with you what worked, what didn't, what went absolutely wrong that we didn't plan for, and I don't think could have planned for. I'm also going to be sharing with you my registration rates, my turn up rate, and what it did for my business. I learned so many valuable lessons in this process. And I'm sharing them all with you today. Hello, and welcome to this week's episode of your dream business podcast. How are you doing this week? I hope you are good. So this week I have decided to share with you all the stuff about my summit, basically the good, the bad, the ugly, the things that went wrong that we did not expect, and whether I'll do it again and what I would do differently. And whether you're looking at doing a summit or not, I think this is going to be a really interesting look behind the scenes of running something like this at this level. And some of the lessons I learned with the summit actually are going to help me in lots of other areas of my business. And actually something that kind of come up during the summit is now inspiring me to make some changes in the rest of my business. So I've written some notes. And I'm kind of hopefully going to go through them in order. As you know, if you listen to this podcast regularly, I don't script it. That's just the way I like to do it. I like to be very off the cuff. I like to have an idea of what I'm going to say to you, but I like it to be a conversation. I like to imagine that you've just said to me, Oh, how did the summit go? And I'm about to tell you how the summit went. So it is very relaxed. It's the style of the podcast. If you're new, welcome. So lovely to have you here. If you are new and you don't subscribe, then I would love it if you took a minute to subscribe to the podcast. That would be amazing. Okay, let's get cracking. So why did I even do a summit in the first place? Now, this had been on my radar for a really long time. I have been a guest on many summits over the years, and at the moment I seem to be getting a flurry of them. And my experience of them was mixed, but I would say more to the not brilliant end. And I've spoke openly before now about Fifi Mason and her summit and how that was the best one I'd ever done. She really kind of seemed to get it in her head what she wanted and how to manage it. And it was marketed really well. And it was It was just brilliant, and she was great, it was really well organised, and I loved doing it, but like I said, on the whole, I had had lots of experiences and summits that weren't brilliant. Even though it'd been on my radar for a while, I just thought, I don't want to do a summit. It seems like a lot of work, if I'm honest, and it was. It's a lot of work and I don't know that it'd be that brilliant. And I am going to be honest and say, I think there was an element of, not imposter syndrome, there was an element of fear. What if people said no? What if I asked speakers to come onto the summit? Because doing a podcast is different, and I've had some obviously phenomenal names on this podcast, but summits are different. And like I said, I think lots of speakers maybe have the impression that most of them are a bit rubbish. So, and I say that very fleetingly, they're not rubbish, obviously. So, I decided that I was going to take a bit of a punt and make a decision to do a summit based on one thing only. I attended, what's like this, I attended the Guru Summit, which basically is a summit for email marketing. And I was interested to see what they were talking about, signed up for it. And it was a really, really good summit. I was only an attendee, but they used a really good system. They did more than just your average kind of interview thing. And they had thousands of people like register for the event. So I was like, That's how you do a summit. And at the event, they had Martha Stewart's keynoting nuts and Amy Portfield, and I, and they were the reasons I signed up. I wanted to see both of them speak. And so I thought to myself, I'm going to do a summit. I've got to do a summit that has a really good keynote. And as you

Today’s episode of the podcast is an interview with Lorna Reeves, where we are talking all about event planning in business. We cover everything from in person events, online webinars and big summits. Join us as we share they key things you need to do to get more people to sign up and show up, and how to make sure everything runs smoothly. And if you don't think running events is for you, this episode will explain why you might want to give them a shot!   KEY TAKEAWAYS COVERED IN THE PODCAST Why events are a powerful tool that all businesses should consider utilising What you need to think about when running a hybrid event that caters to an online and in person audience The benefits of events versus webinars for building relationships and delivering content   Lorna Reeves is an award-winning business owner & entrepreneur. MyOhMy Events is dedicated to supporting business owners and companies to create immersive, interactive evens that really pack a punch. Lorna is a force for change, driving representation and a voice for the change in the industry. As a best-selling co-author, public speaker and leader, Lorna’s solution focussed, no-nonsense style ensure her client’s events elevate their brand. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lorna on Instagram, LinkedIn or Facebook Check out Lorna's free 'Fail Safe Event Planning' course Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: When I say the word event planning, what do you think of? I'm guessing you're thinking of big in person fancy events with fancy food or big massive online events with loads of speakers. What if I told you a webinar could be considered an event? And then what if I told you That there are a few key things that you need to do to make sure that you get maximum signup and attendees and so that your event runs smoothly. This is what we are talking about in today's episode with the amazing Lorna. And if you think events aren't for you, then this episode will share with you why you should even consider them. Welcome to this week's episode of the Your Dream Business Podcast. How are you doing? This week, I am interviewing the very awesome Lorna Reeves from My Oh My Events. So you will know that I held a summit back in March and I had Lorna from My Oh My Events help me run that summit, which I'm gonna do a podcast next week where I talk you through what went well, what didn't go so well, and what we are going to change about the next event that we do. But Lorna was the one that helped me manage the entire event, not only before, but also on the day and slotted in almost to my team, which was amazing. Now this episode, we are going to be looking at events and why you should do them and what we class as an event, because the world of online kind of changed everything because suddenly a webinar can become an event. So I am really pleased that we have her on today, not only because It's good to talk about these things and events. Like I said, you know, they're varying different things, but also I'm really happy to present it to you guys because she was so good and so pivotal in running my online summit. Now, Laura is an award winning business owner and entrepreneur. My Oh My Events is dedicated to supporting business owners and companies to create immersive interactive events that really pack a punch. Lorna is the force for change in driving representation and the voice of the change for the industry. Now, I don't always read the full on bio, but I'm going to because we didn't talk about this on the podcast and I want to make sure that I put it in. Lorna was a member of the Met Police, spending over 15 years in forensics. Boom, mind blown. It is everything you imagine, evidence, fingerprints, firearms, and serious investigations. Lorna finished her career as a senior leadership team, managing a team of 160 people, managing the forensic work of 3000 cases annually, contracts, procurement, HR, staff development, communication, and negotiation. She took these skills and used them in her business. And if you know anything about events, It is the orchestration of managing many, many, many moving parts and being very organized. So I can entirely see why 15 years in forensics helped with her career in events planning. So even if you're not considering doing an event, I think you're still going to get so much from this episode. Here is the awesome Lorna. Welcome to the podcast, Lorna. Lorna, how are you doing? Lorna: I am all right, thank you. I'm all right. Good to be here and still buzzing after your awesome summit. Teresa: Well, thank you. I am still buzzing after my awesome summit. It was brilliant. It was so, so good. And obviously I couldn't have done it without you, which one of the things that, and I didn't mean

Today’s episode of the podcast is a solo episode where I am talking all about the practical steps you need to take to set yourself up for success in quarter two. I am so excited to share with you the exact process I go through, and some of the key things you will want to think about when doing it for yourself - because trust me when I say that it is absolutely key to the growth and success of your business.   TUNE IN TO FIND OUT: The practical steps I take to review quarter one The questions I ask myself to move forward into quarter two How I review my annual goals to ensure I am still on track   If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Buy a Full Focus Planner Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Hello and welcome to this week's episode of Your Dream Business podcast. How are you doing this week? I hope you are good. I just want to say a little thank you for tuning in and listening. I really do appreciate it. And just as a quick reminder, if you have not already subscribed to the podcast or reviewed the podcast, I would be so, so grateful if you would do those things. It really helps not only me by my podcast being heard more, but also helps other people because they get to discover the podcast. So I'd really appreciate that. Okay. So this week, I don't have an interview. I am doing a very quick solo on some practical steps to reviewing your quarter. So at the time you're listening to this, we've not long come into quarter two of the year, and my quarter one was the crazy. If you've been in my world, you will know that I have done a lot of stuff this year already. So I launched another podcast. I started a beta group program. I've relaunched that program. I have done a massive summit with thousands of people and 38 phenomenal speakers. So I have been like smashing out the work in the first quarter. So it's a great time for me to review what I've done and also maybe walk you through the steps that I do at the end of every quarter and I do with my executive club members and with my club members. So what I'm going to do is just walk you through the questions that I ask myself and If you've got a piece of paper and a pen, then maybe make a note of these questions and give yourself some time to go through it. I promised you anything like goal setting, anything like reviewing and looking at where you are is never ever wasted, ever. So the very first question I ask myself when I look at the previous quarter, so first of all, remind yourself what happened in quarter one. So January, February, March, what did you do in those months? Now, one of the things that I do, which really helps is I have a full focus planner, which we'll put a link to in the show notes. I'm a big fan. They were a sponsor of the summit. So basically Michael Hyatt and a team have put together this amazing planner that I've used for years. And one of the things it does is every week it asks you to celebrate your wins. So that really helps when it comes to review my quarter, because I can literally just go back to that planner because the planners are in quarters. So I'm starting a new one at the beginning of April and I can just scan through to see what happened in that quarter. Sometimes looking at photos, looking at your calendar, looking at like, you know, if you've got a wall calendar. Just trying to keep an eye on what happened in that quarter, because you'll be amazed how quickly we can forget things. So the very first question I ask myself is what went well in that quarter? And I list out all the things that went really well for me in quarter one. And this year it was lots of good stuff. Like I did lots of work, which felt really good. If you've not been a long time listener, then you'll, you might not know that last year, although I showed up every week and I still did everything I needed to do. I was not moving forward with my business as well as I would have liked for many good reasons. One of them being that I spent 2023 working on getting sober and now I'm working on staying sober. So for me, focusing on what went well is really, really important because we need to celebrate those wins and we need to take some time to realize some of the really cool things that happened and just pat ourselves on the back of them. So. What were they? What happened in this first quarter? Did you get some really good engagement on social media? Did you build your email list? Did you get asked to speak somewhere? Did you get some new clients? Did you do something phenomenally huge, like start a new product or service? Or did you redo your website, maybe have a rebrand? What was it that you did? So let's celebrate those wins first. The next question is, what didn't go so well or as I expected? So it's not that we're going what was awf

Today’s episode of the podcast is an interview with Karen Cheong, where we have a fascinating conversation about what is blocking you from having your dream business, no matter how hard you're trying. In this episode we dive into the power of frequency work for personal and professional growth and the importance of freewill in spiritual growth.   KEY TAKEAWAYS COVERED IN THE PODCAST What distortion patterns are and how to release them How to rise above fear and limiting beliefs to access higher possibilities Why you might be fearing success and not enjoying it when you achieve it   Karen Cheong is an international transformational speaker, writer, champion for self-empowerment and healer who has worked with thousands of people worldwide. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Karen on Instagram or YouTube Check out Karen's website Access Karen's free online workshop & meditation on how to quiet your mind Access Karen's ebook, audio book + 15 minute morning meditation to start your day off in the highest frequency resonance (value $55 but free with coupon: DREAMBIZ) Check out Karen's free vlog/podcast "Mastering Your World Through Frequencies" Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome back to this week's episode of the your dream business podcast. I hope you've had a great start to your week if you're listening to this on Monday. So today I have a really good guest and I'm very, very much looking forward to today's conversation because I selfishly read. what she could talk about and was like, I want that. I need that. So today I have Karen Cheong on the podcast. Who's an international transformation speaker, writer, champion for self employment and a healer who has worked on thousands of people worldwide with not on, she might have worked on them. We'll find out. After a health crisis in her early 20s, capitalized on her spiritual journey, she was driven by curiosity to explore the mystic and energetic systems that govern our experience of ourselves and others and life itself. As always, everybody, I've done a terrible job reading it, but you're not here for that, thank goodness. So please welcome to the podcast, the very lovely Karen. Karen, how are you doing? Karen: I'm doing great. Thanks for asking, and thank you for having me on your show. Teresa: I am excited to have you on the show. I hate the reading bit. Like, I think there must be some deep seated childhood thing of me having to stand in front of a class and read because like, I, I just hate the reading thing. So I apologize if I've done a terrible job, which is why I always start by saying, why don't you tell us who you are and how you got to do what you do today? And you have a really interesting backstory. So it'd be great to hear it. Karen: Okay. So, you know, I've owned a number of businesses myself and I'm sort of, I'm the type of person who loves creating things. And so after a short stint in the corporate world, and after having done my law degree, I then started creating my own businesses because I would just get really frustrated with the corporate environment and the structure and what it was that I wasn't allowed to do and why I had to justify everything to everybody all the time in order to get anything done. So that's not sort of way I am. So I created a, a number of businesses and one of them was that I was a real estate agent in San Francisco with my husband, Chris, we had a team and we were really successful from the outside. Okay. So top producers. You know, tens of millions of dollars in sales, team, whole thing. And like I said, from the outside, looks really successful. We have clients that love us, mainly referral based business, kind of like your dream business. Yeah. Except I felt like crap because I was always feeling like I didn't have enough. So I was what I call a serial spreadsheet . So I would spreadsheet how much cushion we had before we would have to sell our house and move in with my parents. Okay. So I don't know why that was the sort of like end horrible scenario. Teresa: Like immediate lack, like coming from the, the worst thing that could possibly happen is, yeah, I love it. Karen: It is. Yeah. I have to sell our house and move in with my parents, which is not going to be joyful for anybody. It's like a disaster. So for me, I was always hounded by this fear of not enough and I would drive my husband and partner with it and I would drive our team with it and I would drive myself hardest with it. So I was always working really long hours. and doing my best and feeling like I wasn't doing enough. And meanwhile, I mean, I'd been on a spiritual journey for like 25 years or something like this. So I was learning all of these different modalities, you know, so

Today’s episode of the podcast is an interview with the very funny and very clever Dan Knowlton, where we chat about all things business, marketing and public speaking. This episode is not only filled with some really valuable and practical tips and advice, it also has some funny stories and lots of laughs in it too - and I know you will love it!   KEY TAKEAWAYS COVERED IN THE PODCAST Marketing strategies that have worked for Knowlton Tips and advice for pitching to big brands Techniques to overcome fear and impostor syndrome in public speaking   Dan is the Co-Founder of Knowlton, a business that he started with his brother back in 2015. Knowlton is a creative video and social media marketing agency based in Kent, UK, and they are on a mission to rid the world of crap marketing! Knowlton help businesses to generate a trackable ROI from their marketing with their creative social media management and thumb-stopping marketing campaigns. They've generated millions in trackable sales for some of the world’s leading brands like Wahl, Buy Whole Foods Online, Boston Consulting Group, and BBC Storyworks! If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Dan on LinkedIn Check out the Knowlton website Watch the Steven Bartlett parody video Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and Welcome to this week's episode of the Your Dream Business Podcast. How are you doing this week? So this week I have. a very dear friend on the podcast and a fellow podcaster. He has his own podcast as well, but his on the whole is a little bit more funnier than mine, which I'm a bit gutted about because I think I'm funny, but no, his is definitely funnier than mine. So this week I am very, very excited to welcome to the podcast, the very lovely Dan Knowlton. Dan, how are you doing? Dan: Oh, good. I'm really pleased. I can't believe I've never been on your podcast. Teresa: Never. I can't believe it. I don't know how. Dan: Yeah. Yeah. It's good to be here. Nice. Really, really good to be. I don't know how funny our podcast is that you've kind of built it up a bit. Teresa: Oh, so I was doing my research this morning, right. And I was listening to some of your episodes. Now I do listen to your podcast, but I have to say as a podcaster, I don't know about you, but I am a bit rubbish at listening to other people's podcasts. And also when I do listen to podcasts, I tend to listen to health related podcasts or like I listened to Andrew Huberman, Huberman's lab. Do you listen to that? Dan: I don't, but I watch his content on TikTok and stuff. Yeah. Teresa: Love it. He's so good. So yeah, I'm not very good at listening to like businessy type ones, but yeah, so I was listening this morning and there's always a funny story, which generally in our life, there's always funny stories, but you told this one. Wrecking hilarious story. Oh, of what I listen to. Right. Which I had to, had to ring up. You were talking about Cheese on toast. Dan: Oh no. I thought you were gonna say it. Oh. Teresa: Brilliant. Please tell, tell my lovely listeners what the hell happened. Dan: I'm like this is a business marketing podcast. This is nothing to do with business or marketing. So I'll very briefly tell the story. We were talking, we did an episode about the biggest mistakes we made in 2023 and you know, how everyone shares the highlight reel. And we were like, so we talked about business mistakes and stuff. And then I just sort of had to share one of the biggest mistakes I made over the Christmas period. Which was I, I basically like cheese on toast. I've always liked cheese on toast from a kid. And Crystal, my other half had gone out for the day and I had the kids at home and I thought, I'm going to make some cheese on toast. So got the cheese out, got the bread out, you know, and saw this new cheese grater on the side. I thought, wicked. We've got a cheese grater. I grated the cheese. cook the cheese and toast was delicious. And then the next day I did the same thing. I was so good yesterday. I'm going to do it again. And then to my horror, the next day, Christelle said to me, why is my foot greater in the dishwasher? And I was like, Oh no, it's the grimace thing. And she used it, the worst bit is she like soaked her feet the, the night before and stuff and really had a good go on her. Oh no. Teresa: My God. Oh my God. It's too brilliant. And do you know what, like, because I have one of those. Dan: Oh, do you have one? I didn't know they were a thing. Teresa: Yeah, Right. Dan: I didn't know they were a thing. Teresa: And Paul and I always joke, like anybody would need Parmesan. Dan: Yeah. I literally ate some Parmesan. Teresa: Literally disgusting. But yeah, like, I don't, is it just women who have really awful feet? I think men don't hav

Today’s episode of the podcast is an interview with Louise Miller, where we are talking all about a new, human-first definition of productivity, and how business owners who struggle with procrastination and self-sabotage can overcome this to take action in their business. In this episode, Louise shares some incredibly useful practical tips and advice, including her treehouse analogy, that she passionately believes is your fastest route to success.   KEY TAKEAWAYS COVERED IN THE PODCAST The re-definition of productivity that all business owners need to embrace How to balance productivity with maintaining self care Why productivity actually happens before you take any action   Louise is a productivity mentor, the founder of Make It Happen Club and host of the Unfrazzle podcast; and she is on a mission to change the world by helping her clients change the world. Described by her clients as a soothing balm and a magician, her experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Download Louise's 5 Step Guide To Go From Frantic and Frazzled to Focus and Flow Tune in to Unfrazzled, Louise's podcast Connect with Louise on LinkedIn Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? I hope you are good. Okay. So this week I have an interview and as I was prepping and reading, when someone comes to an interview with me, I get them to fill in a form. And in that form, They tell me, you know, various things about what's important or what we can talk about, what questions I can ask and all that jazz. And the way this guest filled out the form and the details she gave does not surprise me one little bit when it comes to what she does, because it was an excellent, it's making my life very easy, which as you will find out in this episode. That is her job and she does it brilliantly. So today I am interviewing Louise Miller and she is on a mission mission to change the world by helping her clients change the world. She partners with coaches, consultants, and community community builders who have a big exciting vision, helping them land their ideas into reality. She's reaching more people and making a bigger impact whilst take caring of everything they're juggling day to day. Cause as we all know, as business owners, We are not just running our businesses. If only that's the easy bit and being kind to themselves along the ways. Louise is a productivity mentor and the founder of the make it happen club, and also the host of unfrazzled podcast. Louise has also been working with me for the last month or so. So I am very excited to welcome her to the podcast today. Welcome Louise. Louise: Thank you for having me, Teresa. And I'm glad that form made your life easier. That's made me very happy as well. Teresa: Well, do you know what's so funny? And I'm just going to have a look on my Asana form to see when this episode. Okay. So an episode hasn't come out yet by the time yours comes out, but it was with another guest. And when I said, what questions could I ask you? Because that's one of the form questions. This person said, Question one, why are you so charming and incredibly good looking and modest? As in for me to ask him that question, right? And obviously he was joking, but the thing was, although he's joking, he actually didn't write any questions I'd ask him. So yes, the way you wrote yours, where you not only said, these are the questions you could ask, but this is, What you're going to be covering for that question was excellent. So thanks. Louise: You're welcome. Thank you for having me. If I didn't already say that. Teresa: Well, yeah, I completely digressed as we do. So Louise, we have had a conversation about what you do and we have, and I liked seeing that you put yourself down as a productivity mentor because I do think that's a really good description of what you do. And we had a conversation about actually how difficult it is to explain what you do and how you do it, but what is even more. I guess interesting at this point is how did you get to do that? So let's talk about how you got to do what you do and what it is that you do today. Louise: Yeah. Okay. So I'll try and cut a long story short. Basically back in 2015, I was absolutely run ragged. I was, I was that person, you know, if you need something doing, give it to a busy person. That was me for 15 years. And I got to a point in 2015 where work related stress and anxiety had really got its claws in. And as a result of that, my GP signed me off sick, which was actually the be

Today’s episode of the podcast is an interview with Nikita Williams, where we are talking all about how to run a successful business whilst living with a chronic illness. In this episode, Nikita shares her own personal experiences of living with chronic illness and how she found alignment and capacity through business ownership and personal growth. Nikita shares some incredibly valuable tips and strategies to help anyone else living with a chronic illness to not only manage every day tasks, but also to run a business that thrives.   KEY TAKEAWAYS COVERED IN THE PODCAST How to stay productive when dealing with brain fog How to approach decision making whilst managing flares The power of finding strength in accepting life with chronic illness Nikita is an award-winning Business and Mindset coach, Certified Professional Aromatherapist, speaker, and host of the top-ranking global podcast Crafted to Thrive. She aims to help all entrepreneur women - especially those with chronic illnesses - share their stories and empower them to use those stories as fuel so they can be successful, create the life they deserve, and, most importantly, thrive. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nikita on Instagram Listen to Nikita's podcast, Crafted to Thrive Find out more about working with Nikita Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. So, this week I have an interview with the very lovely Nikita Williams, who is an award-winning business and mindset coach, certified professional, aromatherapist, speaker, and host of Top ranked Global podcast, Crafted to Thrive, which I've been a guest on a long time ago. She's been featured on Rising Title and the Jasmine Star Show, which I'd just picked her brain to find out how. And she was diagnosed with endometriosis back in 2009. Fibromyalgia in 2010. These diagnoses inspired her to use her previous entrepreneur, community and corporate experience to jumpstart her career as a business coach. She aims to help entrepreneurial women, women. I am terrible at reading these things. You know, I am a lovely listener, especially those in chronic illnesses. I think I must've had something when I was a kid, like someone must've scared me when reading out loud because I do not like it and she shares their stories and empower them to use their stories. So, as fuel so they can be successful, create a life they deserve, and most importantly, thrive. Well, I've done a terrible job of doing her bio. The interview will be so much better. Nikita, welcome to the podcast. How are you doing? Nikita: I am doing great, Teresa. It's okay. I am the same way. Teresa: I hate reading. Like I know some business owners and some podcasters Literally script their podcast. Mm. Could you imagine? Nikita: I can't. I can't do it. I have clients that do the same and I think it, it's a miracle that they can, I would lose my head. Teresa: Literally no idea. As you saw, I literally had a very well written bio to read and I couldn't even read that. So. Can you imagine an entire podcast of me trying to read? But anyway, anyway, anyway, Nikita do a much better job than I have done. And please introduce yourself. We always start by you sharing how you got to do what you're doing today. Nikita: Thank you so much for having me on, Teresa. So I've been living with chronic illness for now 15 and a half years. And over those 15 and a half years, endometriosis and fibromyalgia were my first like, diagnoses, but there's more ever since then. And most women who live with chronic illness know that you usually don't just have one. The average is three or more. And let's just say we're, we're kind of over that number, but I have come to this world of finding alignment and capacity through living with chronic illness. It has been a huge part of my life. Thriving for me, living and enjoying life. When you have a constant fear and challenge of uncertainty, you find reasons to find as much alignment in your life so that you can enjoy it and, you know, have those beautiful moments. And that's definitely been my journey as a business owner as well as just a human being. So that is in its nutshell that that began, honestly, with my podcast. When I had my podcast, I started my podcast literally after having a hysterectomy and having some complications afterwards. And I started that healing journey to finding more alignment in my life by embracing what I love, which was people and helping them. Teresa: I, this is such a great topic for today because this has been coming up in my world just very recently and the universe has done its thing and brought you to me at the right time because I was having a conversation with s

Today’s episode of the podcast is an interview with Ailish Lucas, where we are talking all about why the old way of working through and hustling till you burnout doesn't work. In this episode, Ailish shares her personal experiences of burnout and the strategies she now uses to prioritise her health, whilst still building a successful business. Ailish is a Mindset + Business Coach who has extensive experience helping female entrepreneurs + high achievers train their brain to change their life, transform their business and make a life not just a living without getting burnout.   KEY TAKEAWAYS COVERED IN THE PODCAST How to identify the signs of burnout and prevent it from happening Using Positive Intelligence to reduce burnout and improve well-being How to manage personal and business challenges with a positive mindset If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Ailish on Instagram Check out Ailish's website Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome to your dream business podcast. How are you doing? I am good, except I've just messed up about four takes of this episode, which is funny because I'm normally pretty good. I mean, you would think after 330, I think this is going to be 335 that I would actually know how to start a podcast, but apparently not. We're all learning. Today. I have a lovely, lovely friend with me and I am so grateful that she's decided to join us on the podcast. Her name is Ailish Lucas. If you've been in my world, you'll know I talk about Ailish and she is a mindset and business coach who works with female entrepreneurs. She helps them to train their brain, change their life, transform their business and make a life not just for living, but without getting burnt out. So today we're going to be talking about the key things about burning out. What is it? How do we know we're doing it? And how more importantly, do we stop it? Because apparently, She's written, when we are happy, we perform 13 percent better and when we are coached, our productivity increased by 66%. Is that true? Amazing. Welcome to the podcast, Ailish. Ailish: Oh, thank you so much for having me. Teresa: Thanks for putting up with my terrible starts to the vodka. Uh, you know, we've been here for about five minutes trying to start this podcast, but we're here now. We're doing it. And I am really glad to have you here. Ailish: Oh, I'm so excited to be here. I love chatting with you. Teresa: And well, this was the problem because we got on this call about 20 minutes ago and we just started chatting and then we're like, Oh God, I've got a podcast to record. But yes, Ailish has been in my life for some time and I'm very, very blessed to have Ailish as a friend. Because, When you are a coach, and Ailish knows this because she's a coach too, you, I spend so much of my time being the coach and being the expert. And everybody needs not just a coach, but a peer group in which you can be honest. And Ailish is one of those for me, BizPaul's another one, Roseanna's another one. Like, I need that peer group that I can go, what am I doing? My life is falling apart. So that we don't do it when we're out in the world to the people we coach. So I'm so grateful that I get to do that with you, Ailish. So let's kick off by, I just want to go back just a little bit and talk about what you not used to do, cause you still kind of do it, but like you didn't start off life as a coach for female entrepreneurs. So let's go back and start when you started your business. Ailish: Yeah. So I have had quite a few iterations of my business. I would almost say I've looked multi passionate entrepreneur. I've had a theme throughout it, which has been the beauty industry. And I started off. Being a natural and organic beauty blogger, probably like 10 years ago, probably more than that actually. And then I moved into doing and running online summits. Before the world and his wife decided to run online summit and know how to do it. And then I moved into my business, which was helping indie beauty brands to learn marketing and social media so they could grow their e commerce businesses. And I've done that for like the past few years. And I've had some great successes with it, it was a successful business, it won loads of awards, some sponsored by Google, where they were the judge on it. And what I found throughout a lot of that was, I can give you all the marketing strategy in the world, but if your mindset isn't right, then you will never get the stuff done. And what transpired through that was that I loved coaching one on one with my clients. I could help them with the marketing strategy, but that was like 20 percent of it. The most amount of time that I would spend with them would be on the mindset work, in terms of work

Today’s episode of the podcast is an interview with Danielle Cobo, where we are talking all about how to overcome challenges and achieve your goals. In this episode, Danielle shares her own personal experiences of this, as well as some wonderful tips and advice on how to break through the roadblocks that are stopping you from achieving your goals. Danielle is the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, hosts the globally top-rated podcast, Unstoppable Grit Podcast with Danielle Cobo, and creator of the Attract Your Dream Job Master course. As an international keynote speaker, best-selling author, and podcast host, Danielle channels her expertise into her passionate mission: igniting transformation in others and helping them develop the grit and resilience to succeed professionally and personally.   KEY TAKEAWAYS COVERED IN THE PODCAST Why having a personal definition of success is key to overcoming perfectionism Why it is important to focus on progress rather than just the end goal The importance of aligning personal and professional aspirations for a fulfilling life If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Danielle on LinkedIn, Instagram, Facebook, Twitter or TikTok Listen to the Unstoppable Grit Podcast on YouTube, Spotify or Apple Buy the Unstoppable Grit Book Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and wWelcome back to another episode of the Your Dream Business podcast. How are you doing this week? So this week I have a really good conversation for you. I'm excited to talk to the very lovely Danielle and talk through her new book and how she overcame some of her challenges and how she achieves her goals. So Danielle, please welcome to the podcast. Danielle: I am excited to be here. Thanks for having me on the podcast. Teresa: I am excited about our conversation. I've been doing my research, having a look at everything, and I'm excited to see where it goes. I always leave these conversations very fluid and just let's see what happens. So I'm excited about that, but let's start by always by just explaining. How you got to where you are today? Danielle: Well, I, how I started in, I guess my life was, I was raised by a single mom. So I was raised by a mom who really embodied grit and determination and tenacity. She was, when I was younger, she was a single mom. I was, she was going to school full time and she was also, and then also Working as a server at night as well. So the combination between the three and she went from, we really went from nothing. We were in a one bedroom apartment. My bed was in the living room of our one bedroom apartment. We most of my clothes were on that thrift stores and they were on layaway. And I saw her go from nothing to rising in the corporate ladder working for one of the top 10 pharmaceutical companies in the world. And she was a region manager in the 1990s for, so for a female to be a region manager and leading a team in the 1990s. With non as prominent as it is now. So, we've made a lot of progress but she really embodied grit and that was somebody that was a big role model for me and my life. Then I ended up falling in her footsteps. I spent 15 years in medical sales. I was an individual contributor role before stepping into a region manager role where I spent the past seven years leading a team for a fortune 500 company before breaking out into my own and doing speaking and coaching and. And writing a book full time. Teresa: Amazing. So that like I came from corporate as well, and I never had any intention of having my own business. Had it ever crossed your mind? Danielle: Absolutely not. I had no intention of starting a business. It's an interesting story because I, in 2020 was a very pivotal year for me and I believe it was for many of us. It was the great resignation is what that year was coined as. So in 2020, my husband had just returned home from serving a year deployment in Iraq. My, our twins at the time, our twin boys were two and a half years old when he came home and we were trying to navigate through this new life that we had. I had become very independent when he was gone. I was making all the sole parenting decisions, which as a parent, you know, we each have our own approaches to parenting. He had just come home from war, so there's, you know, some exposure to things that most of us don't, aren't exposed to. And so we kind of, it was a little challenging in the beginning with us trying to find a way to reconnect in a way for us to come together as a united family unit. And right as we started to find our rhythm. March 8th, I lost my mom and I lost her to suicide. And that moment when I heard the news, I remember collapsing to the ground and tea

Today’s episode of the podcast is an interview with Ryan Deiss, where we are talking all about how to scale your business for true freedom and growth. Ryan kindly shares his very honest stories of scaling his own businesses to achieve huge success, how he had to get out of his own way, and the conflicts he experienced between building a business and sacrificing family time. Ryan Deiss is a serial entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, an equity accelerator that builds, acquires, and invests inB2B media, services, and software brands. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America. He also quite literally wrote the book on modern marketing, Digital Marketing For Dummies (Wiley), which is now in its second edition.   KEY TAKEAWAYS COVERED IN THE PODCAST The evolution of online marketing and adapting to changing times The key differences between growing your business and scaling your business How to define your target audience for effective marketing If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Buy Ryan's Book, 'Get Scalable: The Operating System Your Business Needs To Run and Scale Without You' Connect with Ryan on Twitter, Instagram or LinkedIn Connect with Scalable.co through their website, Instagram or Facebook Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. I hope you're doing well. So this week I have another interview and I'm very excited and honored to do this week's episode. It's always lovely when I get asked to interview someone when I've not reached out to them and their name is pretty big and I know it and I'm like, Oh wow, they're asking to come on my show. And this week's guest is exactly that type of person. This week I'm interviewing the amazing Ryan Deiss. Ryan Deiss is a serial entrepreneur, author, investor, and according to the Shark Tank star, Damon John, his company practically owns the internet. Ryan is the founder and CEO of scalable company, digitalmarketer. com. That's probably where you know his name from. And the founding partner of Scalable Equity LLC, which is an equity accelerator that builds, acquires, and invests in B2B media services and software brands. Ryan is also the founder and host of Traffic and Conversion Summit, which I've attended and seen him speak at. The largest marketing conference, digital marketing conference in North America. He's also quite literally wrote the book on modern marketing, digital marketing for dummies, and which is now in its second edition. He is a sought after speaker. Ryan has shared the stage with top business leaders and celebrities like Sir Richard Branson, Gary Vaynerchuk, Sarah Blakely, Martha Stewart, Tim Ferriss, Damon John, and Dave Ramsey. I mean, that is a hell of a like bio. So I am super excited that this week I get to bring to the podcast, the amazing Ryan Deiss. I am so very delighted to welcome to the podcast, Ryan Deiss. Ryan, how are you doing? Ryan: I am doing amazingly well. Thank you so much for having me. Teresa: I am very pleased. I was just saying that in the intro that it's so lovely when I get, I get lots of requests to come on the podcast, which is awesome. And then when I see a name that I'm like, Oh, wow. Yeah. Yeah. No, this person is definitely coming on. So it was great to speak to your team and get you on. It's been, it's been something that I'm really, really pleased about. So I'm excited about today's conversation. Ryan: Yeah. Likewise. And it's an honor to be here. So thank you. Teresa: So I want to start with where people, certainly where I know you from. So I know you from digital marketer, trafficking conversion, but I want to go back a bit because I'm not sure that I've ever really looked into or found out how you got to do that. And then we can talk about what we're doing today. Ryan: Aha, it's not a story I tell very often, actually, and not because it's like a bad story. It's just I've been doing this now for 25 years. It just winds up becoming a long story. So I'm going to try to give you the short, short version if that's okay. But let's go all the way back to 1999. I was a freshman at the University of Texas. In Austin, so my 1st year at university and and the Internet was brand new and that year I met the spring semester. I was always entrepreneurial. I always wanted to make money. I didn't have any of it, but I was in college. You're supposed to be broke. It's fine. You know, it wasn't that big a deal, but ki

Today’s episode of the podcast is a personal account of the honest and sometimes uncomfortable struggles that I faced last year, that resulted in 2023 being a complete flop for my business.   KEY TAKEAWAYS COVERED IN THE PODCAST What happened to me in 2023 and the transformation that followed The one goal I am so proud to have achieved last year Why I am starting a new podcast, that launches today I would like to thank you in advance for listening to this podcast, and for your continued kindness.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen to my new podcast, 'Losing Part Of Me', right now Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Hello and welcome to this week's episode of the Your Dream Business Podcast. Okay. I feel very nervous today about what I'm going to talk about. I feel like I've ridiculously teased it and built it up, maybe for you guys, but a lot in my own head. But I, and I've written no script. I've written, not that I script my podcast, because you know, I can't read things in public. But I normally have a few notes about what I'm going to talk about, whereas today I have nothing. So I really hope to goodness, this is not the first episode you're finding from me because otherwise it's going to be quite an unusual one. I have started a new podcast and the reason I've started a new podcast is because last year my business and my life did not go how I expected. In fact, it was probably financially one of the worst years in my business, but I'm not at all concerned or bothered by that because I did something so ginormous that nothing else could have been dealt with in my world apart from me dealing with this one thing. So basically, Last year in 2023, I spent the year getting sober and I have decided that I want to start a podcast, which is only going to be one season at this point. I don't know whether it will be more ever or not, but it's one season of a podcast and the podcast is called losing part of me. Because getting sober wasn't just a nice thing for me to do and it wasn't just a I would feel so much better if I didn't drink scenario. I had an addiction to alcohol. I choose not to use the term alcoholic. I don't like it and I don't find it helpful for me. I'm sure there's people out there who find it helpful for them, but not for me. But the truth is I had an addiction to alcohol. And I have decided to share this with the world, which now I'm regretting slightly, but I have decided to share this with the world for a couple of reasons. The first reason is From a business point of view and from a you listening to this podcast point of view, I pride myself on being authentic, on being vulnerable, being honest. And that is one area of my life that I've not been, not even to myself. And it's really hard for me to go through something so massive in my world and not share it with you lot and not share it with the people who are in my world, which is you listening to this podcast. I know that obviously. I do share lots. I do share lots about me. And I said before many times that my aim is to share the scar and not the wound. So when I was in it last year, literally fighting to get through every single day, I wasn't in a place where I could share it with you. But now I am. So that was one of the reasons I wanted to tell people and wanted to share it on this podcast and create a new podcast. But the other reason I've done it, there are a few different reasons, but another reason I've done it is because in the years running up to me finally stopping alcohol and the year of me getting sober. And obviously I'm still getting sober. I'm still sober. But in the last sort of four ish years, I have consumed no end of books and podcasts and information and even workshops and masterclasses and webinars about alcohol. And one of the things that made the biggest difference for me was understanding that I wasn't on my own. And I wasn't broke, that there were many reasons why I had this addiction and many reasons why I should be kind to myself and not fill myself with shame every time I had another drink. I am so, so flipping proud to say that I am now one year and 24 days sober at the point of recording this episode. By the time you hear, I'll be more sober than that. Because This wasn't a decision of it would just be better for me. This was almost verging on the, I would have ended up killing myself. And I don't mean committing suicide. I mean, I would have drank myself into an early grave. I'm sure of it. And I know. If you guys have been following me for a while and listening for a while, hopefully you won't have known and you won't have realized and you won't have thought, Oh, I think she's got a problem or she's struggling with this. And I showed up most days and I ran my business and I made money and I had a successful business. I have a successful business, but deep down, everything was a mess because I was a mess because I couldn't get through a day o

Today’s episode of the podcast is an interview with Becci Hollis, where we are talking all about how she stopped trading her time for money and created an online business that has meant she now has the freedom to be able to work from anywhere in the world. In this episode, Becci shares her story so far, what was necessary to have in place to create the online business she has today, as well as some invaluable insights and tips for people who want to work more passively. Becci is a nail technician, beauty educator and the owner of Blossom Academy. She started in the beauty industry just over 9 years ago and built her business from doing clients in between and after university lectures, to being fully booked and completely self employed. She became an educator so that she could pass on her knowledge and passion to help others to create their own successful beauty business.   KEY TAKEAWAYS COVERED IN THE PODCAST The importance of passion, hard work and being willing to invest, if you want to succeed The lessons Becci has learned and the key behind being able to scale an online business The marketing strategy behind Becci's success If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Becci on Instagram Find out more about Blossom Academy Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome back to the Your Dream Business Podcast. How are you doing this week? I hope you're good. So this week I have another interview and I have a very dear friend who I have known for a very long time. I was like, I said this the other day actually on an episode that I've been just interviewing people that I love, which is awesome because I just have conversations and like, I'd love to know what you lot think. Cause I think it makes a better. A better, I can't speak a better interview because we're just having a chat and I enjoy it more anyway. So today I am interviewing the very lovely Becci Hollis, who is a nail technician and beauty educator and the owner of Blossom Academy. She started in the beauty industry over nine years ago and has built her business from doing clients in between and after university lectures and now is fully booked and completely self employed. She then became an educator Educator. I hate reading as you well know everybody. So she could pass on her knowledge and her passion to help others and create their own successful beauty businesses. Becci Hollis, welcome to the podcast. Becci: Hello. Thank you for having me. Teresa: I am very happy to have you Becci. Not only am I happy because this is the last podcast I'm recording today, which as much as I love them, what I've done a lot. I'm happy about that. But because to have you on, because like, you're Becci Hollis, like, and people who are in my world and have been in the club will know Becci Hollis, but the, the story of how we've kept coming into each other's world is just amazing. So let's take us back to when you first reach out to me. Cause like that was a million years ago. So let's start the story there, Becci. Becci: Yeah. A lot's happened since then, hasn't it? Teresa: Boy has a lot happened. Becci: So how long ago would it have been? I mean, I was at university, I was doing my dissertation and my mum told me about this marketing lady that she'd heard of. And because my degree was in marketing. I needed an expert to interview. So I went onto your website, I think, and submitted a contact form or something like that. I don't even remember how it was now. And yeah, basically I interviewed you for my dissertation. You were my expert that I interviewed. Teresa: And I remember sitting at ADCA where my daughter used to go to school in the car park waiting to pick her up. And I'd booked this call with you and I was on my phone because we had an actual phone call. We didn't have a zoom back in those days. And, and I remember you interviewed me and I remember you said, would I like to see your finished dissertation? So I said, yes, that would be lovely. It was awesome. It was really, really good. You've done this whole like gamification thing to do with clothes and I can't remember the full details, but it was very good, Becci. Becci: Oh, thank you. I enjoyed doing it, actually. Teresa: So, so that was the first time. Well, what we thought was the first time we met. And then you had finished uni. And was that then when you said, could you come and do some work for free and come and just do some work experience with me? Becci: Yeah. Yeah, so I was just trying to get some experience because obviously, you know what it's like when you first graduate, nobody wants to actually give you that initial experience. You have the degree, but no experience. So yeah, you very kindly had me for, was it a week? Teresa: Yeah, maybe a week or two, I think.

Today’s episode of the podcast is an interview with Becci McEvoy, where we are talking all about her Boss Your Socials Framework, that was designed to help you simplify your content, show up and be heard on your socials. In this episode, Becci shares lots of simple, actionable tips and advice, that you can go away and implement straight away to help you create consistent and engaging content. Becci is an award winning Social Media Marketer who specialises in Content Strategy and Organic Growth. Her mission is to cut through the noise of 'experts' to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them. KEY TAKEAWAYS COVERED IN THE PODCAST How Becci's journey of self discovery has helped her to grow the business she has today How to know which boundaries you need for your business to thrive on social media How to optimise your social media content to encourage more engagement If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Becci on Instagram, LinkedIn and Facebook Check out the Boss Your Socials Club Read Becci's blog on 'The Mindset Shift You Need For Instagram Success' Sign up to receive Becci's emails Connect with Teresa on Instagram, LinkedIn or Facebook   Transcription Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So this week I have another interview for you, which as always, I'm very excited about all the guests at the moment are awesome and brilliant. And lots of them I know personally, which is always lovely, but this one is extra special because not only is this guest a member of my team. Also a member of the exec club, the mastermind that I have, but she's also a very dear friend. So today I'm speaking to the lovely Becci McEvoy. Now here's how I read a bio, which I mess it up normally. So let's give it a go. Becci is an award winning social media marketer who specializes in content strategy an organic growth. As she's an international speaker. She's passionate about helping women owned businesses to simplify using social media to build their business so that they feel less overwhelmed and can stop feeling like a slave to it. Her mission is to cut through the noise of experts. I won't take it personally to make social media marketing accessible and easy to understand for businesses that can't afford to outsource or who don't have the team required to implement most of the advice given to them. Welcome to the podcast, Becci McEvoy. Becci, how are you doing? Becci: I'm good. Thank you. Thank you very much for having me. Teresa: My pleasure. Like, I've just about got through it. I, I don't know what's wrong with me at the moment. I keep messing up. Like, this is, it took me two attempts this time. The other day when I did another interview, it took me about four, but you would think after all these episodes, I would be all right with this. But, Alas, no, it appears I've lost my stride. Anyway, Becci, I've done your brief intro, because quite honestly, there's no way I could have read any more than that, because it would have been an absolute disaster. But let's start by you sharing how you got to do what you do today. Becci: Yeah. So, as you said, I'm a social media marketer and I've been doing that for about four years now. I think I'm Yeah, about four and a half years. And if I'm completely honest, I kind of fell into it by accident. Although I think a lot of people sort of start their businesses a little bit like that. But yeah, I had a previous career for about 13 years in higher education policy, engagement and campaigning, and I'd worked my way up to, sorry, say that again? Natural fit. Yeah, exactly. But the thing was I did, because I went to quite a small organization, it's one of those things where you're quite hands on with a lot of things. So, you know, you did a bit of marketing, everybody sort of knew what they were doing. So, yeah, so I was doing that, did it for about 13 years. I loved it. And then I had my children and I still loved it, but it just became very, very hard to juggle the juggle. And cutting the long story short, I basically walked out of my job without another one to go to because I was like, no, I've had enough of this. This is too much. I don't know what I want to do, but I need to suss out what I want to do. And I took about six months off. I was very lucky to be able to do so. To be a stay at home mum with my little girl and my little boy who had just started school. And yeah, I, one of my friends was running her own business and she was looking for some help. And I was like, I can help you if you want. And she only wanted some admin help, but it was with her social media. So I started doing bit

Today’s episode of the podcast is an interview with Fifi Mason, where we are talking all about what self-silencing is and how it can impact you in business In this episode, Fifi shares some amazing insights into the reasons you might be self-silencing, as well as her top tips to move past self-silencing, so that you can show up for those you want to serve. Fifi Mason is a Personal Brand & Visibility Coach, her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. KEY TAKEAWAYS COVERED IN THE PODCAST Reasons you might be self silencing and the impact it has on your business Practical ways to overcome self silencing The mindset shift that takes you from self doubt to serving your audience If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Buy Fifi's mini book 'Stop Self Silencing' Connect with Fifi Mason Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome to this week's episode of the Dream Business Podcast. How are you doing? So we have another interview this week, which I am really looking forward to, for lots of reasons. I very much admire this woman. One of the main reasons is because she's put on one of the best summits I've ever been to as a speaker. And it's almost like. She quietly just gets on with things and they are all amazing, which is awesome. I love it. So this week we have the very lovely Fifi Mason. She is a personal brand and visibility coach and her mission and purpose is to help. I knew I'd get that messed up. I do this all the time, people, you know, I don't like reading. I shouldn't read on the podcast. So I will just go back because whenever I read a bio, I hate it. You know, that someone was talking to me just as like digression the other day about they're getting a new teleprompter. And I was like, could you even imagine if I had to read a teleprompter? I'd be a nightmare. So. I'm going to start again. Fifi Mason is a personal brand and visibility coach. Her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. Fifi, welcome to the podcast. Fifi: Thank you so much for having me. And it's interesting that you're struggling with that because I find it much easier to just read. So, which Teresa: completely offers it . Yeah. And I do know that by some people, some people script their entire podcast. Mm-Hmm. I lit. Could you imagine? I literal have to read like a sentence. . I I, it would be an absolute disaster. So for me, I am so much better off the cuff the same. If someone wants something prerecorded, I treat it like it's live. So if I slightly mess up, I start again or not start again. I just keep going. Yeah. 'cause if I try to do it perfectly, I will mess it up massively. So apart from being an amazing summit host, which you are, and Fifi is very kindly giving me some of her time, because as you've heard me maybe mention on the podcast, but only very briefly, I am planning a summit in March, which now gives me even more respect for Fifi because it's a ton of work. But Fifi, just tell us a bit about a bit more about who you are and what you do. Fifi: Yes, of course I can do that. So, as you said, I'm Fifi Mason and I am a personal brand invisibility coach and I work specifically with quiet impact makers and quiet coaches, helping them to Show up in a way that feels more natural, aligned with who they are, their personality, and really just start putting themselves out there in a way that feels comfortable to them, without having to be the loudest in the room, the one that's Shouting the loudest in their kind of marketing message, they can still embrace their quiet nature and, and put themselves out there in that way and find a way that works for them. So that's predominantly who I help and how I do it. So. Teresa: And people would find this hard to understand because I am an extrovert and I don't mind putting myself out there, but even I sometimes get intimidated by some of the people who have the loudest voices and often the people who have the loudest voices tend to be the ones who get the business, which Even I find frustrating, so I can't imagine who someone who wouldn't maybe class themselves as extroverted as I am, how frustrating that must be for them, and also how disheartening and how almost what's the point, like, how do you get over that whole, actually I can still create what I want without having to try and match what they're doing, because it just wouldn't be authentic, would it? Fifi: Yeah, and that's the goal really to, to be authentically you. And I think, I think there is a shift going on where people aren't just going for the loudest person in the r

Today’s episode of the podcast is an interview with Roseanna Croft, where she talks openly about her forced spiritual awakening, by way of cancer diagnosis, and her journey through to remission. Roseanna is a Jungian Life Coach and meditation master who helps women create a life they truly love living, in alignment with their truth. Her passion for spirituality and self-discovery helped her completely turn her life around and she now helps many others do the same. Roseanna is also an author, speaker and YouTuber on the topics of spiritual growth and personal development. KEY TAKEAWAYS COVERED IN THE PODCAST Roseanna's journey from cancer diagnosis to being cancer free The importance of getting aligned with your version of success The alignment between your goals and your likelihood of achieving them Disclaimer: neither Teresa or Roseanna are experts in cancer or treatment for disease and illness and this episode is not intended to advise anyone on how to treat their own cancer or diagnose an illness. This is purely an account of Roseanna's personal experience including some spiritual and some scientific backed practices that she used throughout her journey. If you are facing your own cancer journey then please do speak to medical professionals and conduct your own thorough research, and choose what is right for you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Roseanna on Instagram Find Roseanna on YouTube Listen to Teresa's episode on Roseanna's podcast, The Mandala Effect Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome to this week's episode of Your Dream Business podcast. And as always, I'm your host Teresa Heath-Wareing. How the Devil Are You Doing? So this week we have an interview and I'm very excited about this interview because I'm having so much fun actually with these interviews because I'm just interviewing people I know and love, which is ace. And it was almost like when I first started the podcast or when I go back all that time ago and think about who I interviewed then it was like, It was almost my ego going and actually this is a perfect thing to talk about today, given who I've got on, but it was almost my ego going, you should have this person or you should have this person and that almost, and I'm not, I think I wasn't even open to the idea of actually interviewing people that I know and love because I was too busy thinking, oh, I need this type of person or I need this type of person. So when I bought the interviews back at the kind of end of last year. I just bought them back with like, I'm going to do this person. I'd love to chat to this person. I'd love to chat to that. And I think as time goes on as listener of this podcast, you will start to see some interviews that might be a bit different to the some of stuff we've done just because I find stuff fascinating. So anyway, today I have the very amazing Roseanna Croft on the podcast. Roseanna is a Jung, I think that's like, that is Jung. Thanks. Okay, . So this is how bad I am at intro people. Do you know, so she's a young life coach and meditation master who helps 'em create a life that they truly love living in alignment with their truth. So I'm gonna, that's all I'm gonna do about a bio. 'cause her story is part of what we're gonna talk about and that's what I would read. But the young word is written funny, just in case you're thinking she can't read the word young. It's written. J-U-N-G-I -A-N because it's Carl Jung. Roseanna: Carl Jung yeah. Yeah. Teresa: Yeah. So anyway, welcome to the podcast, Roseanna Croft. Welcome. Roseanna: Thank you so much for having me. This is exciting. Teresa: I'm excited because your story is kind of amazing. I want to just start by how we met. How many years ago do you reckon now? Five. Gotta be. Roseanna: Got to be. Teresa: Easily. So we met at a membership meetup. So it was, we were both in a female entrepreneur association and they had a Christmas meetup and we met and then just became friends ever since. And then obviously the pandemic stopped us seeing each other in person. And then your life took a real turn. And then we managed to get back on track, which is amazing. Cause I'm

Today’s episode of the podcast is all about making sure you are in a position to set your goals for 2024; so if you haven't set yours yet, or you need to add detail to the ones you have, then this is the episode for you! I delve into how you can ensure that the goals you set are based on what YOU want, what YOUR business is, and what season of life YOU are in. And the best bit? This episode comes with a free goal setting workbook, that you can fill in whilst you listen or at a later date! If you loved this episode, then please feel free to go and share it on your social media or head over to iTunes and give me a review. I would be so very grateful.   KEY TAKEAWAYS COVERED IN THE PODCAST The questions you need to ask yourself before you set your goals The questions to ask yourself during the process of setting your goals How to break your goals down into actionable steps and avoid self-sabotage   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Download the Goal Setting workbook Secure your spot at my Insider Experience Sign up to Teresa's email list Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and a really warm welcome to this week's episode of the podcast. And as always, I'm your host Teresa Heath-Wareing. How are you doing today? So I am coming to you with a solo episode today because we are midway through January. And I want to do a quick check in with you to see if you have given some thought to what you want to achieve this year and whether you have set your goals and planned out what they are and how you're going to actually plug them into your day to day life to get them to be achieved. So what I thought I would do is, as you well know, this is my jam. Like, if you're new to the podcast, if this is the first time you're listening to an episode, welcome. I am so grateful to have you here. But I am all things goal setting. Like I love this stuff. I am a qualified coach and part of that coaching that I offer and what I do is in and around goal setting. And this is something I have done myself for a really long time. So. I am a big fan of it. It's proven to work for me. It's really helpful for me. Now, I'm not saying that everybody will find it useful or helpful. Some people are super creative. They might not want to set goals. But for me, one of the reasons you do is that you have a kind of true north, a guiding star as to where you are trying to get to. And if you don't know, and there's the analogy of like, you know, it's like having a map, no idea where the destination is that you could just waste your time going around and running circles because you're not entirely sure where you're trying to head. And that's exactly how I feel when we do goal setting. And when we run a business, what is it that we actually really want? Now, one of the things I am super passionate about is making sure that these goals are based on you, what you want, what your business is, and what season of life you are in. Because that makes a humongous difference to the goals. It's all well and good watching other entrepreneurs, other business owners and think, Oh, well, they have achieved this. They think that this is a version of success and therefore that's the version I should go after. But actually that might not be what you want. And depending on your season of life, it might not be appropriate for right now. It's not to say that you never want to earn X amount of money, or you might not want a huge team, or whatever it might be. But right now, is that right? Is it fitting with you, your family, your needs, and like I said, the season of life you're in. And by season of life, what I mean is What is important to you right now? Is it that you have young children and you need to be present for them? Is it, I know one of my friends, their child is going through exams. So actually come the summer, it's going to be a real tricky time for them. So they need to put that into consideration. 2023. It was a huge growth year for me from a personal point of view. And that season of life actually meant that I didn't put as much into my business as I would have liked, but it was the right thing to do to invest that time into me and getting me to where I

Today’s episode of the podcast is an interview with Aneta Ardelian Kuzma, where we are talking all about how can we align our daily choices in order to help us achieve our goals. Aneta is a holistic life coach, executive coach, wellness expert, and yoga, meditation, and breathwork teacher. She is the host of the podcast Live the Width of Your Life. On her show, she explores what it means to live life more fully, with intention, gratitude, and joy. She also recently published her first book, titled Live the Width of Your Life: 365 Daily Meditations on living with purpose, passion, and peace. Her passion is helping others to create lives of purpose, passion, and peace.   KEY TAKEAWAYS COVERED IN THE PODCAST Productivity habits and rituals to help you be more successful Setting boundaries and protecting your energy as a busy business owner How to know when you're being kind to yourself and when you're self sabotaging   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Aneta's website Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So I hope you've had a good week and actually by the time this recording comes out, it's really early January. So I'm wondering whether you've done your goals, whether you've sorted out what you're going to do for this year. If so, and even if you haven't, this is going to be a great episode for you because my amazing guest today is going to be talking about how we can break down those Goals so that we can create daily actions to align with what we want from our dream life and what we want from our dream business. So I am very excited to introduce today Aneta Kuzma. How are you doing Aneta? Aneta: I'm so well, Teresa. Thank you so much for having me on the show. Teresa: My pleasure. So I was introduced to you cause I did your podcast and it's always so lovely when we can do like a podcast swap because it's like. You don't just get to have one conversation. You get to have a couple and that's really, really nice. Aneta: I love it. And I love that our communities get to participate in these conversations with us as they listen afterwards. Teresa: Yes. Do you know what I did once that was such a good thing? And I should really do it again. I did a two part podcast with someone else. So part one was on mine and part two was on theirs. That's such a cool idea. Aneta: I love it. Such a great idea. Teresa: It was really, really good. And again, introducing people to each other's podcasts and stuff. It was really cool. Anyway. Anyway. And this, I would like you to introduce yourself and explain to us how you got to do what you do today. Aneta: Sure. So, and that's a Kuzma and, it's interesting. I used to be in banking. So I would say the short story of my life is that I was the type of person who just followed all the rules. I did what I thought was expected, you know, went to the right school and got a good education and started my family and found a great job. And I wanted to work for a company that I could grow into the company and my career and raise a family. And, at some point during that time, I recognized that this was probably not where I wanted to finish my career. I still had another chapter in me. So. In my mid forties, I hired a coach and I really wanted to figure out what do I want to do? What is my purpose? What is my mission? And I say purpose with a little P it doesn't have to be a big one. We typically get overwhelmed with that. And so, I started my own coaching and consulting business. And when I started my business, I said, I want to build a business that is so aligned to who I am, that is just allows me to take all the things I'm super passionate about and pull them all together. So I do a lot of one on one coaching, my, I do group coaching. I also teach yoga, meditation, and breath work. I think I continue to expand and add to the things that I do. And as Teresa mentioned, I have a podcast and, I'm also also an author and, Really what I love to do is I help people, typically professionals and entrepreneurs identify what is it that is a successful life for them? How do you redefine success? And then as you said, what we're gonna talk about today is how do you take daily aligned actions to build that life and help you achieve all of your goals? Teresa: Love it. Love it. Love it. So a couple of things. Banking to breathwork, it's not a natural alignment really, is it? Or does it appear to be? Was that like, did it feel like when you were in banking that something was not right? Aneta: Yeah. So I've been a yoga practitioner since, you know, my twenties, so for a very long time. And so definitely early adopter of that and meditation, always very interested in spirituality and took a lot of comparative religion courses in college. And so I always felt like there were two separate parts of me and now I get to integrate them, which is, you

Today’s episode of the podcast is an interview with Liz Mosley, where we are talking all about the challenge she set herself to receive 100 rejections in her business, what she learned and why embracing rejection is important for your brand! Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming embarrassment and shame in personal and professional growth The concept of "failing forward" and how it can help you learn from your mistakes and move forward quickly Practical tips on how to pitch to be a guest on a podcast and what you need to consider   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Liz on Instagram Download Liz's Rejection Challenge Trello Template Listen to Liz's podcast 'Building Your Brand' Check out Liz's website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So we are back with another interview. I don't know if I'm going to like bring back some solo ones. I will at some point. I just go with the flow and see how I feel. But at the moment, I'm really enjoying the interviews and I'm loving having some of these people on, which is awesome. So today I have the very lovely Liz Mosley, who is a graphic designer with 15 years experience, and she now specializes in creating creative brands and animated GIFs for small business owners. She's also the host of a podcast called Building Your Brand and teaches courses, showing people how to create their own branding and GIFs. It's a, there's an interesting story cause I was on her podcast, but we'll get to that later. Liz, welcome to the podcast. Liz: Thanks for having me. It's nice to be here. Teresa: My pleasure. So let's just start with the, I was on your podcast and you asked me to do something very unique on your podcast. Didn't you? Liz: I know I really loved it and it was such a popular, popular episode, but yeah, I asked you to basically come on my podcast and coach me, which I think we were both a bit scared about cause you were scared that you would. You would coach me and everyone would be like, what's she even doing? And then I was scared that I, I have like a tendency to overshare. So I was scared that I treated like a therapy session and go a bit too far with what I was sharing. Teresa: Never want to put the episode out. Liz: I never want to put it out, but it, I, you know, it worked really well. And I think I had so many messages from people saying that they like really resonated with it because it was a more like personal, vulnerable, this is what I worry about. And, you know, as usual, it was the sort of thing that everybody else worries about as well. Teresa: Yeah. There's, you know, and the truth is, I don't think no matter what stage you're at in business or where you are, and even the people you look up to or the people that you aspire to be like, they're still dealing with the same sorts of things, maybe on a different scale, maybe with a different topic, but it all kind of boils down to something similar. But it was, it was such a good episode, but it was a very nerve wracking one to go into because to just jump straight into a coaching call and like, coach someone. Like, yeah, because some, I guess some coaches or sometimes that I coach, I feel like I get to the end and I'm like, I'm not entirely sure what I've done here, if I've done anything, but you just don't know. Liz: Well, and that's the thing is because you didn't know what I was, I mean, you had an idea of the sort of thing I was going to talk to, but you didn't know what I was going to bring to the table. And I think for coaching to work really well, that there is that dynamic where. The person receiving the coaching has to be open to being coached. So it could have, it could definitely have gone horribly wrong. Yeah. But thankfully I did feel fairly confident because we have spoken before and I feel like we have the sort of rapport where actually like. we speak to each other really easily. You know, it's not like it was ever going to be a stunted or awkward conversation. So I think it, yeah, it worked well. Teresa: It was, it was really, really good. But, and, and you're so right with the, I think the emphasis is often put on the coach, which is rightly so because obviously you're paying them and, and, you know, if you're working with a coach, your expectation of them is high or should be high. However, you're entirely right. If the person coming to be coached isn't willing to be coached, then it's a dead end. Like there's nothing the coach can do. I had to remind myself of this recently when I

Today’s episode of the podcast is a short and sweet Christmas message from me to you! Have a really beautiful Christmas and I hope you have a very happy new year ❤️   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript You are listening to the Your Dream Business podcast, and I am your host, Teresa Heath Wareing, as always. Now, at the point of recording this, or sorry, the point that this will come out will be Christmas day. So I didn't want to spend your valuable time. And I didn't think many people would be jumping up on Christmas morning, ready to listen to my podcast episode. So I just wanted to jump in and say. Have a very merry Christmas and I hope that when this comes live that you are enjoying yourself and spending some very valuable time, with your family and friends and relaxing. It has been quite a year for me. I have lots to share with you and lots to tell you, which I haven't quite got round to how I'm going to do that. But all of that is coming in the new year and I have lots of new exciting things that I'll be sharing, including a summit that I am putting on and a more niche that I am going down. So I am super excited about all of that. But like I said, this was just a very quick episode just to say that I've never missed an episode. But this does come out on Christmas day. So I just wanted to wish you all a really beautiful, Christmas and hope you have a happy new year and I will see you on the next episode.

Today’s episode of the podcast is an interview with Kimberly Swenk, where she talks openly about her experience with facing numerous personal struggles and shares how she managed them whilst still being able to run a successful business. Kimberly is a Digital Marketing Expert and two time cancer survivor. She has 15 years experience in digital marketing, including social media, websites, SEO, email marketing, and paid ads, in addition to traditional marketing like print and events focusing on small business communications and client loyalty. This episode is filled with so much wisdom, insights and important messages, and really is a must listen for all business owners.   KEY TAKEAWAYS COVERED IN THE PODCAST How Kimberly stopped herself from going down a rabbit hole of depression and failure The actions Kimberly took to ensure her business didn't disappear completely Kimberley's experience of guilt and how she learned to show herself grace and empathy   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kimberly on Instagram Check out Swenk Social's website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcription Teresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. How are you doing? I feel like I start that off the same every single time. It's hilarious. I really should have, even my voice goes up at certain points, so I do it. But you guys are used to that now, so that is fine. So I am back with a another interview today, and I am really excited about today's interview, because, well, this conversation could go anywhere. So we're going to see where it goes, but I'm interviewing the very lovely Kimberly, who has been in my world for a really long time. And it's actually so nice to get on and have a proper chat with her. Cause I don't think we've done this. So welcome to the podcast Kimberly. Kimberly: Well, thank you for having me. I'm excited. I definitely have a unique, because I've been listening to a lot of your podcasts that have been, and I don't know if you've had someone like me on here yet. Teresa: We have. I don't think we have. So start as always by telling us what you actually do and how you got to do the thing you do. Kimberly: Well, my actual job is I help I'm in the marketing and advertising world. I help anestheticians, usually smaller ones, like solo anestheticians, smaller med spas create and work on their digital marketing strategy. That includes email website, social media, and basically most of my clients need someone like me to come in on a one off because they can't afford the big agencies come in and be like, okay, this is what. You need to do these are your weak points all to do with their marketing strategy, because a lot of times an estheticians and med spas, they're not trained in marketing and advertising, you know, that's a whole they don't teach that. And their type of medical or aesthetic school, and also they're very intimidated by it. Because as I know, you know, and your listeners know, it's the digital part is very technical and that can be overwhelming. And when you get into like Google ads, Facebook ads, I mean, you know, it's technical. Teresa: And that's not what they're there to do. That is not what they've been qualified to do. That is not. And I think I see this a lot and you must see it, especially in the industry you're in. Like they come into their business because they're good at the thing they do or they want to do the thing they do. And then suddenly they're expected to have all these other skills doing all these other things, which quite honestly, why should they know about these things? Kimberly: Exactly. And they don't, they don't teach that. And it's, I'm sure you have this a lot with a lot of your clients. It's extremely, it's a long game. It's a marathon. And, you know, you keep hitting these walls and you keep failing and which is not really failing. But if you don't know, you don't know that. And you just want to give up and that's the worst thing you can do. Teresa: Yeah. A hundred percent. Kimberly: A lot of it's just telling them, like, listen, you're doing great. You may not think it's great. You may not think, you may not think a 1 percent conversion rate is great, but I promise you in this instance, it is really good. Pat yourself in the back. And so it's a lot of that. Teresa: That is something that I think as marketeers, as people who are in businesses need to talk about more, the amount of people that I speak to and they go, Oh, it didn't do very well. It didn't go very well. And I go, do you want to tell me your numbers? And then they give me their numbers now. And then I've sat here with my calculator and I'm like, that's like a 10 percent conversion. It did amazingly. Like, but they don't think it did because they don't know. And. We need to educate people a bit more. So what, cause obviously you've been in this digital marketing space for a long time and

Today’s episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously. Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions. With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura’s background offers businesses a unique approach to analysing their next campaign.   KEY TAKEAWAYS COVERED IN THE PODCAST How your data can help you make better decisions What you should be tracking through Google Analytics GDPR compliance and tracking your customers online   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Laura on LinkedIn and Instagram Sign up for Laura's email list 'The Forecast' Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome to this week's episode of your dream business podcast. How the devil are you? I hope you are good. So, back again with another interview, like I said, I think I mentioned it last week, I'm going to be doing a lot of interviews. I just really enjoy talking to people. And also, I enjoy talking in general, actually, kind of understatement. But also there's a lot of things that I am not the expert on. And I know a lot of amazing humans who are expert at things. And as I said last week, they just happen to be members of my executive club, which is wonderful, but that's not the reason I chose them. I chose them because they are very good at what they do. So today I have got the very lovely Laura McKenzie, who is joining me on the podcast. Now, Laura sent me her bio over, but basically I'm going to say in short, Laura is like all things Google, tech, data genius stuff. Okay. And she's going to help us understand a little bit more about what that is. Things like Google, my business, Laura did some training for us. And I realized in that training, I didn't have a Google, my business, which I still haven't done. Don't tell her. So yes, so Laura is all things tech and analytics, and she's going to help us understand what they do for us in our business. So welcome to the podcast, Laura, how are you doing? Laura: That's lovely. Thank you very much. It's great to be here. We'll be listening to quite a few of them recently. Just thinking, Oh God, what am I going to say? But no, I'm here now. And ask me whatever you want. Teresa: Oh, well now I'm going to, like, you're going to be sorry you said that. So like most of my amazing members, members, I said that wrong, members, I'll start again. I did just tell Laura that this is a clean episode, i. e. whatever we record goes out. So I've messed up. That's fine. Laura has a really interesting background and a bit like when we had Katie on and it's like, we'll be in the group chat saying something and then they'll drop in and one of them will go, Oh yeah, when I did so and so and we're like, what? Like, this happens all the time with Laura as well as Katie. So Laura had a background in, like, the television type industry, so I want you to tell us, and actually she gave me a fact, that she was once a picture in a wanted poster on a BBC daytime drama. What the hell, man? So how do we go from being a wanted poster in a BBC daytime drama, to doing what you do today? Laura: Okay, yeah, so my, my journey has been quite interesting, I guess. I've got a film degree, and that's always what I wanted to do from when I was very little. I always wanted to be a director with a hat on, telling people what to do. But then when you get out in the real world and actually learn, you think, Oh, I don't actually, I don't want to do that. So yeah, I first started out as a runner, so making teas and copies everywhere for film and TV sets. And I worked in drama, so rather than, like, your X Factors entertainment shows, I was working on those sort of Netflix dramas, or poor Netflix. And yeah, one of the shows I worked on was a daytime TV show for the BBC. And often the art department would, they'd have to create so many different props. And one of them was this Wanted poster. Where they came in and said, oh, we really need just a picture for this. So I thought, well, if here's my chance to be a criminal on TV, why not? Teresa: I love it. I love it. Laura: So yeah, I love that fact because then I completely forget about it. And then, yeah, when it was on TV, I was watching and I said, oh, let's rewind that back. Yeah, that was great. That was quite fun. So, my, yeah, my background was in film and TV for a bit. And it was really good. Then I sort of moved, because you sort of work on contracts of contracts in television, so you go three months on one thing, then you jump on to the next, so it's not very stable. Neither is freelance life, so maybe that's why I quite like it. Yeah,

Today’s episode of the podcast is an interview with Gus Bhandal, where we talk all about the world of marketing and how to use LinkedIn to grow a trusted personal brand. Gus is an experienced marketer and has worked for some of the world's largest companies. He now runs his own digital marketing agency and has been since 2017; where he has helped literally thousands of companies around the world with being better on LinkedIn. He is the UK's number one* LinkedIn trainer and offers social media and marketing strategy for business owners, senior executives and corporate teams. *according to his Mum.   KEY TAKEAWAYS COVERED IN THE PODCAST The right balance between personal, professional and sales in your content How to use LinkedIn for business growth through engagement and outreach How to curate your LinkedIn audience and manage spam connections   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Gus on LinkedIn, Instagram, Facebook or X Check out the M Guru Website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello, and a really warm welcome to this week's episode of the Your, Dream Business Podcast. Gosh, like I am not having a good day today. I've got a couple of episodes to record today, so God knows what they're going to be like, but welcome to this week's episode. Thank you so much for joining me. I hope you're having a lovely, lovely week. So this week. Now I don't wanna put any pressure on, but I've got high hopes for this week because I am interviewing the very lovely Gus who in brackets the marketing guru. And Gus is very funny and we laugh and we see each other. So I'm really hoping that we're gonna have a bit of a giggle today. Well, you learn some things as well, of course. So please welcome to the podcast, the very lovely Gus. Gus, how are you doing? Gus: I'm very well, I think I'm even better now that I've heard that ridiculously fantastic, introduction. And it's, but I feel pressure now. I need to be funny. Teresa: Yeah. It's always hard when people say that, cause I think I'm quite funny. And then when people go, Oh no, you are really funny. I then feel like I've got to be really funny. I've got to be really funny. I'm much better off the cuff. Gus: Absolutely. Yeah. It's going to be natural. Right. Yeah, exactly. Teresa: I did a talk once. I did talk once in Nashville for some, seven figure mastermind, which was very intimidating. But actually it was amazing and they were all women and they were like, you should do stand up. And I thought there's a very big difference to me coming out with a little funny and actually doing stand up. I'm fairly confident that wouldn't be for me. Fancy being of stand up Gus. Gus: No way, no, it's yeah, far, yeah, far too much pressure. I like, I like making people laugh when they don't expect it, when they turn up and think this guy's gonna be funny. That's the moment I'm not funny, basically. Teresa: And you've been doing some speaking, and obviously, you know, I speak, and I've done funnies. Like, purposely funnies on stage, and some of them haven't landed. Gus: Yeah. Yeah, you know, it's funny you say that, actually, because a lot of my, I said to somebody the other day, and I shouldn't give away my secrets, but I, I Pre plan my jokes kind of thing. So I know when I do presentations, I know where I'm going to stick something funny in and yeah, sometimes it's kind of, when I write it down, I laugh to myself and I think, this is hilarious. I'm the funniest guy ever. And when you kind of stand up and say, and the room is all quiet, you have to quickly move on. You're like, okay, cool. That's yeah. Next, next, next item. Teresa: That is me all over. Like I will do something and I will laugh about myself. Ages, I'd be like, God, I'm hilarious. I will literally like praise myself, pat myself on the back. God, I'm so funny. But yeah, it is, it is a bit awkward and they don't laugh. I sometimes I have the problem where I don't leave enough of the, I don't let it land fully before I then move on to the next thing. Cause I speak so fast. So that can sometimes be a problem in my world. So just. You know, a little tip for you there, Gus. Gus: Yeah. Yeah. Just, really wait for people to laugh. Yeah. Yeah. Teresa: And if they don't get it, maybe follow up with a brrm ch. Gus: Absolutely. Yeah. That's a good idea. Or I might just have a slide that says laugh, you know, like in the audience. Teresa: Exactly. Cue laughter. Gus: Now's the time. Teresa: I think that is the one, what we should do. That's how they're going to get it. I love it. Gus. Okay. Now we've pitched you up to be a comedian. How about we start, as we always do, by you telling us who you are and how you got to do the thing that you do today. Gus: Wow. Okay. So, I was born in the late seventies in. Yeah. Wolves grave hospital. I won't go into that. You know, I'm a, I'm a Liverpool,like I support Liverpool, FC and I used to tell people I was born in Liv