Your Dream Business

Today’s episode of the podcast is an interview with Jennifer Zenz-Olson, founder of Laughing Lotus Wellness and a Transformational Purpose coach, motivational speaker, podcaster and best-selling author. We talk all about the highs and lows of mid life, and how empowering it can be. I love everything Jen has to say, and I know you are going to get so much from this episode. As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● What do we mean by mid-life ● The positives of mid-life ● Why you need to harness your energy and use it to help you ● How to tell that you are out of alignment with your purpose THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE There is a different confidence and power that comes with mid life, and when you embrace it, it’s really beautiful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jennifer Zenz-Olson Instagram Laughing Lotus Wellness Facebook Laughing Lotus Wellness YouTube Laughing Lotus Wellness Website Wendy Hill’s Fab Female Nutrition Club Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have a interview, which is my second to last is my penultimate interview for the time being. Like I said, I am taking a break from interviewing, I'm gonna do solos and I'm gonna keep 'em short and sweet. I'm gonna do some real practical tips and advice. So this is one of the last interviews you're going to hear. I've got one more in two weeks time. This is the lovely Jen Zen Olsen. She is so, so lovely. I met her through networking a while back and you know, you just hit it off and I really love what she says. I love how she is and I know you're going to get a lot from this episode, so there's probably no point in me saying anything else. I'll just hand over to Jen. I am really excited today to welcome to the podcast the very lovely Jen Zens Olson. Jen, how are you doing? Jennifer: Oh my gosh, so good. So excited to be here with you. I'm so excited for this interview and this chat today we're gonna have today. I know it's gonna be amazing. Teresa: Honestly, I am like, you know when you meet someone online, I'm talking to my lovely listeners and you're like, oh no, we should be friends. Like, and isn't it funny as an adult to be like, yes, so I really be friends with you. Can we be friends? Jennifer: Totally like friend crushing on someone. You're like, isn't too soon to ask for a second date. But I really like you. Teresa: But obviously it's funny when you're older, like making friends with people, but but also how I don't like you when I meet someone. Oh, yeah. No, you, you, you're the person. Like, so I am so grateful that, luckily Jen felt the same way and we've been hanging out and, and that she's on the podcast. So I'm really excited about this. Jen, we always start exactly the same way by you explaining to my lovely audience who you are and how you got to do the thing that you do today. Jennifer: Okay, so I work with really successful middle aged women who are at a place in their life where they are maybe dealing with all sorts of things that are shifting and changing in the worlds, like perhaps empty nesting or needing a career change, relationship things a maybe aging parents, and they feel like they've got all these layers kind of covering them, and they're facing this place in their life where they know that they need to make a shift. I call it a lane change. They know that they need clarity. They've maybe lost touch with their purpose, but know they wanna do something big and they're not sure anymore how to go about that because it's like they had an idea at one place in their life and it shifted and transformed and evolved because we do. And they've landed this place where they are feeling stuck. And so what I do is I work with women to help them get really clear about where they've been, where they're going, how they're going to do that, just outlining their strengths, their talents, their gifts, and also their unique energetic signature, which is something special that I do because I'm all about the energy and we sort of figure out their, their lane change. And sometimes that means a really big shift. Sometimes it means a small shift, and we just needed to reconnect with parts of ourselves and then off they go. We just get them totally fully empowered feeling their strengths, their legacy, honestly, the impact that they can create, and then we get them going back out in the world and leaving a trailblazing, beautiful fiery place is so that they're, like I said, creating that wonderful legacy. Teresa: I love it. I love it so much. So, a stupid question, start off with, what do you call midlife? Like what ages? Jennifer: Yeah, that's interesting. I, I just created a Facebook community for, for, it's called Midlife Repurposed. And I, and I invited some of my friends, my friends are in their thirties, and they wer

Today’s episode of the podcast is a really short solo episode filled with practical tips on how you can tackle the Christmas period, and take a break from your business.. KEY TAKEAWAYS COVERED IN THE PODCAST ● Why you need to be realistic about what you can expect from yourself ● Why how you spend the Christmas break needs to be what suits you ● Why having goals is a game changer in business THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE My top tips for taking time off over the Christmas period!   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● Practical ways you can prepare clients and customers for you taking a break ● Things to think about when you come back in the New Year   Transcript Hello and welcome to this week's episode of the podcast. I hope you are doing well. So we're starting the run up to Christmas and the end of the year, and this is always a really busy, busy time for people in my world and for me and business owners and parents and everyone in general, it just is a time where you're tired because we've had a full on year and the kids are ready to break up and there's always some serious organization to go on, like presence and planning and getting together and all that sort of stuff. So it's a crazy time of the year, a really, really busy one. Also, if you're like me, you look at your financial year from January to December. So you know, December is kind of the last month that you can earn money in that financial year, which again, can have a huge impact. So how do you navigate and manage this time of the year? I wanted to come on and do a really sort of quick, practical episode about how you can take a break over the Christmas period or how you can tackle that Christmas period. So the first thing that I would suggest to do also, if you can hear the dogs, I have two dogs around me who no doubt will move and make a noise on this podcast, so I apologize. The first thing you need to do is decide on what you wanna do. So have a look at your diary. Have a look at it against school breaks or whatever, different events. Make sure you've got that planned into your work diary. Now my diary and personal diary both show up on the same thing, so I know like where I've got personal stuff and where I've got business stuff and it all gets chopped on the same calendar, which means there are a million different colors going on in my calendar and so many different things. But first thing to do is actually look what you've got going on. So I want you to be really realistic about what you can expect from yourself. Cuz you might have made some really cool plans for December. And actually when it comes to it, you just don't have the time. So be realistic and decide what time you wanna take off. So do you wanna take off over the Christmas period? Do you wanna take two weeks off? Do you wanna take a week off? How do you want that to look? And then the next thing I would say to do, especially if you have clients or people who will rely on you in some way is communicate that to them. So I will say to the club that for the following two weeks, when you know I'm gonna take two weeks off, I am on holiday and you know I will see you in January, have an amazing time. And we have a Christmas party the a few days before I finish. So that's our kind of hooray! Happy Christmas! We're going away. But if you've got clients, email them and say, just want to make you aware of the hours that I will be available. Don't be nervous about doing that. Don't be scared about being really direct with them. In my experience, I find that clients only have an issue when they're not communicated to or when their expectation is different to what you deliver. So if you are really upfront with them and straight off the bat you say to them, this is what I'm taking off, this is when I'm available, this is when I will need your thing by if you want me to do anything before the Christmas break and be realistic about that. Again, don't say, you know, I'm gonna break up on the Friday, so last request by the Thursday. You know, your last request should be kind of Tuesday, and then you've got a couple of days to do it before you finish on the Friday. The other thing I do is, I am more than happy to spend time in my business when no one knows I'm in my business. Actually, I love it. I love nothing more than working away quietly when everyone thinks I'm off, which is why I quite like doing weekend stuff. So, there's no reason why you can't use some of this time to actually work on the business when no one is expecting anything from you. No one is wanting something from you, but also don't feel like you've got to, don't feel like you've gotta put yourself in a position. Do you know I do this all the time. I don't want anybody else. In fact, I want you to DM me or like past, send something to me. I want you to tell me whether you do this. I put back things that I wanna get done in the business until Christmas and go, I'll do this over Christmas and New Ye

Today’s episode of the podcast is an interview with Sigrun, an award winning business coach, who helps women launch million dollar businesses. We talk all about what it’s like to have been in the online space for a while, have seen success and what that looks like now.As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST How can we do things differently if things aren't working as they used to How to navigate the online world if you want to be an online business The importance of building relationships Why you can’t automate everything How to build an audience and get in front of the right people THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Do not underestimate the importance of going back to basics and scaling intimacy. HIGHLIGHTS YOU SIMPLY CAN'T MISS New ways that we can do business online and reach out to our customers How we would sell if we didn’t have the internet Sigrun’s experiences of visiting Necker Island and meeting Richard Branson LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Sigrun’s LinkedIn Account Sigrun’s Instagram Account Kickstart Your Online Business Book 2023 Planning Workshop TRANSCRIPT Hello and welcome to this week's of the podcast. How are you doing? This week I have an interview for you and it's with the lovely Sigrun. Now, you know we talk a lot about the online space or what if someone's been in the online space for a while and they've had success and they've seen success and they've created a big business. How does that look now? How does that look for people who have been in the industry, and what does the online world look like now? And how can we navigate the online world if you want to be an online business? So those are the conversations I have with Sigrun. Those are the kind of things that we discuss on today's interview. We also talk about new ways in which we can do business online, new ways of reaching out. And is it all about the numbers? Because for me, it's not. And I was gonna say anymore, I'm not sure I ever really was, but I think I thought it was because that's what I was taught. So for me it's about, you know, that connection and how can we can get that connection and how can we do things differently if things aren't working as they used to, how can they be done differently? So this is what we talk about. So without further ado, I'm just gonna hand over to the lovely Sigrun. So I am very excited today to welcome to the podcast Sigrun. How are you doing? Sigrun: I'm doing great and thank you for having me Teresa. Teresa: My absolute pleasure. So Sigrun I always start the podcast exactly the same way, which I joke must bore my audience, but I think they're okay with it. Could you take a moment to introduce yourself and tell us how you got to do what you're doing today? Sigrun: Oh, we could do the long version or the short version. I'll try to keep it short. Otherwise, we're here for an hour. Well, I am from Iceland originally, and then I had moved to Switzerland to be with my husband, and basically I lost my job twice in two years, and I had also been sick for seven months. So I wasn't this weird space of thinking, do I really wanna work for another person? And not be able to take care of my health. And my back story was that I was been a CEO for 10 years for various small businesses, mainly in IP software. And so there also comes a point where you say, I'm always running other people's businesses. Why shouldn't I be running my own? But I was waiting for that perfect idea, perfect business idea to come along and it just didn't come. And you know, it's supposed to happen in the shower when you go for a walk or something like that. But now I think for most people it doesn't happen that way. It only happens when you actually get going, when you actually do something and then you realize, oh, I like this or I don't like this. And it's hard to kind of tell someone else who is at the starting point that they just need to get going. But that's really the only way, and I got so frustrated with myself. I had been switching the theme of my WordPress website multiple times, and then I gave myself a deadline of two days, and of course I could take a decision once there was a deadline. And it's hard to be your own boss. It's hard to, there's no one telling you what to do. You can do whatever you want. One day, you can do nothing, the next day you are busy on social media. And doesn't actually lead to sales, but you felt you were busy on social media. So I went through all these cycles. I spent a lot of time on Facebook back in the day, 2013, 2014, and finally I wrote my first blog post, and the name of the blog post was very kind of revealing for the theme of my life back then was like, why start before you're ready is the only way. I was basically talking to myself, writing a few blog posts, setting up by email list software. It doesn't really mean that y

Today’s episode of the podcast is a solo episode all about goal setting.There is a simple mistake that I see so many business owners make when they do this, tune in now to find out what it is!KEY TAKEAWAYS COVERED IN THE PODCAST Why goal setting is so important Where people go wrong with goal setting Why you need to align your goals with your valuesTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSEGoal setting isn’t about beating yourself up about things that you don’t achieve, it’s about giving you direction of where you want to go.HIGHLIGHTS YOU SIMPLY CAN'T MISS My experience of not goal setting for my own business this year Why you need to plan your goals for next year, now How I can help you goal set for 2023LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEThe science behind the woo podcast episodeJoin me for my 2023 Planning WorkshopTRANSCRIPTHello and welcome to this week's episode of the podcast. How are you doing? So, we are getting towards the end of the year terrifying as that thought might be cuz actually it has gone really fast this year. It's time to start thinking about next year. And a little while back, I did an episode on the Science Behind the Woo, and you might wanna go back and re-listen to that in terms of why we goal set, why we plan, why we have vision boards, why we think to the future, why we imagine what our future could be like.There is real science behind those things, which is one of the reasons why I do it every single year. Now I say this, and last year I didn't do it. I normally head out to Nashville and work with Mary. We do some kind of group mastermind thing, and I'm very lucky that we have Michael there and Megan there and, and they talk us through different exercises to plan our following year.And I didn't do it last year cause I missed the date when I, when I was out there, I'd already missed it, which was a real shame. But I thought to myself, Oh, I'll use some time and I'll definitely do it and I didn't. And the first quarter and a bit of last year, not last year, sorry, this year for me, was not all that. From a so many points of view not just from an income point of view, but from a, I didn't know where I was going. I didn't know what direction I was doing. And it's like, you know, they always like saying, it's like having a map of somewhere that you don't wanna go to. Yeah, you can follow up, but you're gonna end up in the wrong place.So we need to know where we're trying to get to. We need to know what is it we want for our business. What are our goals? What do we wanna achieve? And not just one business personally, what do we wanna in the following year. And it's not so that we can beat ourselves up about it, when we get to the end of the year and we haven't done it or might not have done it, it's so that we've got a direction.It's so that we are working towards something. And I think this is often where people go wrong with goal setting because they don't do it the way I do it. They do it a kind of, Okay, these are your goals, this is what you're going for done. And you just set these goals and they just sit there kind of hovering over you for the whole year.And you don't necessarily think about, Well, how am I gonna actually make them happen? What actions am I gonna do and how am I gonna take that massive annual goal and bring it down into a quarter and bring it down into a month and bring it down into a week and bring it down into a day? And that's the difference, that's what I do. But the other thing that I do, when I do goal setting is we look at what is in an alignment with you and your values, because you can't set goals.You can't think about what you want for the world or what you want for your world without making sure it aligns with your values. So for instance, one of your values can be that you like ethical selling. And actually, one of your goals could be that you wanna make a million and you're gonna do it by getting loads of numbers.It's just not gonna add up. You've gotta make sure that whatever your values are, match with your alignment, match with your goals. So that's what I do and that's what I'm gonna be doing with you hopefully on November the 30th. I have a session that's going to be about three, three and a half hours long that you can join me for where we can review your 2022 and we can set up and think about what do we want for 2023.Now, like I said, the reason I didn't do this this year, Or the beginning of the year, it's cause I didn't have someone to do it with, you need someone to do it. We tell ourselves, I'm gonna take that time out, I'm gonna do it, I'm gonna go through the motions. We don't, I don't, and I teach this stuff. So, if I teach this stuff and I don't do it, then I promise you it's really, really hard to do on your own.So what we're gonna do on that day, on November the 30th, is we're gonna review your 2022. We're going to look at what our values are, what we want from the world, and we're going to create goals based on t

Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all about humane marketing and her alternative model to the traditional 7 P’s of marketing. I always love talking about this sort of stuff, as I think it's helpful to have open conversations about some of the marketing tools and tactics that are commonly used, because I have fallen for them and I’m sure many of you have too! What I really love about this episode is that we talk about how to actually market our business in a way that fits with us, and Sarah has some really interesting takes on why we should look at who we are, rather than looking at our avatar. KEY TAKEAWAYS COVERED IN THE PODCAST What is wrong with traditional marketing What humane marketing looks like How to know when you’re doing humane marketing THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Humane marketing starts with awareness, the fact you’re even mindful of it, is a great first step! HIGHLIGHTS YOU SIMPLY CAN'T MISS The 7 P’s of humane marketing How we bring more empathy into the business world Why humane marketing is still about selling, just in a compassionate way LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Sarah's Website Sarah’s LinkedIn The 7 P’s of Humane Marketing   TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are you doing? So we have an interview and if you listen to my episode last week, which hopefully you did, and if you haven't, go and take a listen cause it's, I was gonna say it's a good one. That always sounds so like full on. Like, I'm so amazing. Go listen to it. No. It covers a lot of good stuff. Oh man. And also, I talk about what's happening with the podcast, which is the fact that my interviews are gonna be stopping soon. So I have literally after this one, another three interviews, and that's it. And then it's just me. So if you wanna find out more on why I've done that, then obviously go back and listen to episode 267. But this week we have the lovely Sarah who talks about humane marketing and it's a really lovely conversation and actually probably quite an interesting one given. And I always taught love talking about this sort of stuff, and I try not to go on about it all too much because sometimes I think it can sound like we're being very negative and it's not that at all. I think it's helpful to have open conversations about some of these marketing tools and tactics that are used because I have fallen for them and Sarah has fallen for them. And also what I really love about this episode is we talk about how to actually do it in a way that fits with us. And she kind of has some really interesting takes on us looking at who we are rather than necessarily looking our other task straight off the bat. So I find that really, really interesting and she's so lovely and we've met a few times and I've been on her podcast and it's one of those people that she just kept being put back in my world and back in my world. So sometimes you have to go, I think we should be having a conversation, but it's a really, really good conversation. I know you're gonna like it, and like I said, enjoy it. We've only got a few of these interviews left. So I will hand you over to the lovely Sarah, and I will see you in a bit. Okay. I am really excited to welcome to the podcast today, the lovely Sarah Santacroce. Sarah, how are you doing? Sarah: I'm doing great. Thank you so much for having me Teresa. It's always so fun to hang out with you. Teresa: And we've hung out a few times, which is lovely and very serendipitous. Kept being thrown into each other's lives, and I love it when that happens. It's like, you see someone somewhere and then something else happens. You're like, Oh, you are here again. Like, or we've been put in the same space again. So I just think that's the universe going in. No, you two should probably like have a conversation. Lovely. So nice. So we always start exactly the same way on the podcast where we get you to introduce yourself to my amazing audience by telling them who you are and how you got to do what you're doing today. Sarah: Yeah. Thank you for that. You know, I used to always go back to the professional background and you know how I became who I am today. And now that I understand the importance of being and not so much of doing, I start with my hippie upbringing. So that kind of the story I tell now because, yeah, I grew up in Hippie Commune, a small Hippie commune here in Switzerland. My parents and some friends bought an apartment building together and we really just colive during my whole childhood. So from age, probably two until I was, 17 and moved out, I grew up in this different way of living together, and back then, of course, I thought it was normal to me, but everyone else thought this is weird. You know, people walking in and out of your apartment and you know everybody and you're always eating together and all of these things that we did differently. Yeah. Were, It's just ve

Today’s episode of the podcast is a solo episode all about knowing your value and aligning with your true North. I talk all about the journey I have been on recently to do this, and the changes I am going to be making to my podcast and my pricing as a result. I’d love to hear if any of this resonates with you, or if it prompts you to review any areas of your own business - feel free to connect with me over on social media and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST The journey I have been on to make changes to my pricing What my pricing will look like going forward How you can make sure your pricing aligns with your business What to expect from the podcast going forward   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are running your business, and only you get to decide what that looks like and how you want to run it.   HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you shouldn’t price based on meeting people where they’re at Why it’s not about the tactics of how you sell, but the intent behind it Why you can charge a premium price and still sell morally and ethically   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? Okay. I think I've told you recently, or if you've been watching my socials or on my emails, that I've been doing quite some reviewing of my business and it also stemmed from the fact of when I went to Nashville and I was on that retreat. And often what happens when you take time out is your brain starts to kick in, you really start to think about things. And I've started working with my amazing coach Mary again, and I've been working with a couple of other business owners who are coaches. And I basically have been taking some time to review stuff, look at everything not only in my business, but also in my life, and just question myself about what makes me really happy. What's the thing that I love to do? What is in alignment with me? And this might sound a bit kind of heavy and a bit serious, and you might think, really, do we have to do this? But when was the last time you did that? When was the last time you sat and thought, Why am I doing the thing that I'm doing? Is it what I wanna do or should I be doing something else? So that's what I've been doing over the past, God knows how many weeks, and it's been a bit of a journey and a tough one really, because I've had to question stuff that I've been doing for a long time and have had to ask myself, is it really working? I've had to look at my products, my services, my team, how I show up, how I sell things, what price I sell them for, and I've just had to review a whole load of stuff. When I say have to, I haven't had to, but actually it has felt, the process has been hard, but it's felt so good doing it. And also when you've been doing something as long as I have, you know, this podcast is on episode 200 and whatever I just said, 67. It's a long flipping time. I've had the membership for four plus years. It's a long time in this world, so I think it's really worth sitting and considering things. So that's what I've been doing and that's kind of my, I dunno, my question to you about when did you last do this? Have you done this? Now later in the year, and I know we like in November already, I think by the time this comes out. Yeah, we are in November. Just I am actually gonna be doing a day, well, it's not a whole day, it's a few hours and it's gonna be online where we do a workshop where we can plan next year and do a review of your business. And it just gives you the head space just to sit and with some guidance from me, go through stuff and question stuff, and then also have that community of people for that time period in which you can say, this is my thought, what do you think? And you can get some feedback from them. So I am actually gonna be offering that, but I will tell you about that in later podcasts and in a few weeks time, once we've got everything sorted for that. But I am excited about that cause I do love doing this kind of thing. And the people that I work with who do this kind of planning and goal setting and strategy and just thinking about them and their business, they're the ones who I've seen make the biggest moves and the biggest impact. And have got through those blocks because sometimes we need to review those things to see where we are being held back, to see where our business is not succeeding and where we can make a change. And sometimes that changes to us. Sometimes we have to make the change and it's us. That's the problem, as is most often the case, if I'm honest, especially in my business. So today, what I wanna talk to about today, I wanna talk to you about pricing and how in my undercover work that I've been doing, I have decided and discovered that me and my pricing are not in a line, and there are many reasons for this. So I know working out pricing is one of the hardest things for me and my business. It really, really is difficult to wor

Today’s episode of the podcast is a solo interview with Aleya Harris, CEO and Founder of Flourish Marketing. I brought Aleya on to talk about story brand, a really powerful way of thinking about your customer and your product, and what you offer. But we also had an amazing conversation about bioenergetics and how you can use it to get clear on who you are in your brand, and it was so interesting! I’m sure you’re going to love this episode, and I can’t wait to hear what you think.   KEY TAKEAWAYS COVERED IN THE PODCAST How you can implement authenticity in your day-to-day business How you can use BioEnergetics to to get clear on who you are in your brand How radically authentic brand messaging can change the game for your life and business The power of using storytelling to sell   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people.   HIGHLIGHTS YOU SIMPLY CAN'T MISS How the cycle of giving and receiving works The importance of using story as a clarifying device How our brain works in the framework of story LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Flourishing Entrepreneur Podcast Aleya’s Website Aleya’s Instagram Freebies from Aleya Donald Miller Story Brand   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week I am interviewing the lovely Aleya Harris. It was funny cuz I brought her on to talk about the story brand because she basically trains in the, in the Story brand. If you don't know it, it's a book by Donald Miller. His name literally jumped out my head. I was about to say it, and I did some training on it with her and I did some training on it at my event in September. Because it's a really powerful way of thinking about your customer and your product and what you offer and how you do it and that sort of thing. So if you haven't read Building a Story brand, then I would definitely check that out. But I bo on to talk about that. And then we ended up talking slightly different about that she basically uses something called bioenergetics. Energetics, I think that's what she said, to look at how to get clear on who you are and your brand and all sort of things. So we went down a bit of a rabbit hole there, but it was a really good conversation. But also this woman's voice, Oh my goodness. It is amazing. So, you know, you might not wanna listen to this while driving or doing the machinery or whatever, you know, like they say with the meditation, just cause her voice is so amazing. So I'm sure you're gonna love this episode today, and I am not gonna waste any more of your time. I'm gonna hand you over to the amazing Aleya. So I am so excited today to welcome to the podcast the amazing Aleya Harris. Aleya, how are you doing? Aleya: I am doing great. Thanks so much for having me, Teresa. I've been looking forward to this conversation for what feels like forever. Teresa: Honestly. I am very excited. We connected a while back. When I came on your podcast, I was, I was interviewed for yours and then you very kindly help me with some stuff to do, story brand, and then I'd got you booked in and I was waiting for this date to come. So I'm really excited not only because you're just amazing. And every conversation we've had has been phenomenal, but also your voice is like. Aleya: Thank you. I have someone on my team that says, I just need you to record yourself seeing the ABCs so that I can just go off to Dreamland. I love it. Honestly, it's the best I have yet to do that for. I probably should. Teresa: You should. You should. And and things like, Aleya: You have an amazing voice too though. Teresa: Well, thank you. But I think like things like meditations. Oh boy. I'd love to hear your voice do meditation. Aleya: I do have, and that on the Flourishing Entrepreneur Podcast, my podcast, there are some meditation episodes. Teresa: Oh, I'm gonna go and hunt them down straight up. Aleya: Go and hunt them down. Teresa: I love it. I love it. So we always start the podcast exactly the same way, which I'm sure must bore my audience, but we're gonna go with it anyway by introducing yourself and telling us how you got to do what you do. Aleya: Absolutely. So, hello everybody. My name is Aleah Harris. I am the CEO and founder of Flourish Marketing. Flourish Marketing is a boutique marketing agency that focuses on messaging, strategy, and copywriting that helps our empire building clients become radically authentic. So we're a little bit different. We have a three part strategic approach. First, we help you get real by unearthing any of your energy blocks. So you're already, you're probably like, wait, I thought you said you were a marketing company. We are , I promise. But we take a new approach to marketing. On

Today’s episode of the podcast is a solo episode all about why I’m no longer going to be using the word ‘woo’. As you know, I am a huge advocate for all things spiritual and the benefits that it brings to running a business. However, recently I have decided that I want to stop referring to it as ‘woo’, because that implies it’s silly, or based in fantasy - and it’s really not! I have been doing a lot of research into the scientifically proven benefits of this work, and I am so excited to share it with you and can’t wait to hear what you think.   KEY TAKEAWAYS COVERED IN THE PODCAST ● The science behind spiritual practices ● The connection between the prefrontal cortex and the amygdala in managing stress ● What manifesting is and the science behind it ● The science behind vision boards ● The benefits of journaling and how writing improves your health   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The more we try to bring our brain into focus, the more it will look for opportunities for us to fulfill our dreams.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● What neural plasticity is and how it changes our brain ● The importance of having a positive thought ● How meditation and gratitude can change your brain   Transcript   Hello, and I really will welcome to this week's episode of the podcast. How are you doing? I hope you're having a good start to your week or have had a great week whenever you are listening to this. So, this week I want to talk about the world of Woo. Right, now don't switch off if you're thinking, no, I can't bear this stuff. Recently, have kind of come to a thought that I want to stop using the word Woo. Cuz to me that word implies silliness, not real fantasy, flippant. Just not, yeah, it just doesn't, say like what it is really, it just kind of makes it like it's a silly, stupid thing. And I've been doing, as you may know, I've been doing a coaching qualification, a spiritual coaching qualification, and during the process of doing that and during my own process of going through things and looking at things, there is actually a ton of science behind this woo stuff. So what I've been doing over the past week or so prior to putting together this recording, I've been googling and searching and looking and looking at case studies and reports and various other wonderful things to kind of understand the science behind some of this stuff. And I want to go over with you today how this stuff is scientifically proven even if you think it wasn't, and I've picked a few of the obvious things that we will look at or that people might describe as woo. So buckle in, we're about to learn some stuff. Okay! So the first thing you need to know is there's something called neuroplasticity. Now this is, this happens, right most of the things I'm gonna talk about David, which is why I'm talking about it first. So it's known as brain plasticity and it's basically the brain's ability to change and adapt. As a result of an experience, and this is important because actually so many of the things that we do, this is where it is changing our brain. So this isn't just a, oh, that's nice to do, and is it really doing anything? A lot of this stuff is changing our brain and it's doing it through this thing called neuroplasticity or that's what's happening to our brain. So for instance, let's start with meditation. So I did some research and I found a study that basically scanned the prefrontal cortex. So the prefrontal cortex is where we have cognitive control over things such as memory organization and executive decision making. And the brain is made up of gray matter and white matter. And the gray matter is the bit that serves to process information and it's where most of the brain's cells are. So, it has been proven that as we get older, our brain shrinks and the gray matter shrinks, and the prefrontal cortex obviously being part of the brain also shrinks. And a study was done with people who meditated. And it showed that a 50 year old had the same gray matter as a 21 year old, so the 50 year old that meditated had the same gray matter as a 21 year old. And the same can happen with things like gratitude. It helps your brain deal with resilience, it helps change the brain through that neuroplasticity and helps your brain reshape itself and helps you become more resilient. Now, another part of the brain is called the amygdala. These names like, I'm not good at reading these names. So the amygdala is responsible for emotions, emotional behavior, and motivations. It's the fight or flight, and basically what they showed was according to neuroscience research, mindfulness, are a sort of meditation, gratitude, practices dampen activity in the, I'm gonna say it again, amygdala, and increases the connection between the amygdala and the prefrontal cortex. Both parts of the brain help us to be less reactive to stresses and recover better from stress when we experience it. So, Meditating and being grateful act

Today’s episode of the podcast is an interview with Dan Mangena. Dan supports spiritually and entrepreneurial minded people who want 360 degrees of abundance.   I absolutely loved this episode, the conversation we had and the topics that came up are really fitting with who I am and what I'm learning right now - so I really hope you enjoy it too!   KEY TAKEAWAYS COVERED IN THE PODCAST ● What money mindset and manifesting abundance means ● How our emotional state impacts our ability to think ● Why money is just numbers on a screen ● The power of reframing your negative thoughts into positive ones ● Why your environment is a perfect reflection of the blueprint that you're holding mentally THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   If you don't have clarity, it doesn't matter what you say or do, you're always going to be running around in a circle.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to turn money mindset and abundance into a practical thing ● How to create a vision strong enough to manifest your dreams ● Why you need to bring something closer to you, to be able to let it go LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Free Resources from Dan Dan’s Instagram Dan’s Twitter   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. I am back from my lovely trip to Nashville. And I feel like if I can just get a little bit wooer, I feel like some big shifts happened while I was over there and to spend the time and the money I did on doing something like that was was phenomenal and gave me so much to think about. Made me realize so much about myself that I'm almost in a bit of a phase now of looking at who I am and what I'm doing and what I'm doing in the business and how I earn money and how I spend my time and all this kind of stuff. So yeah, it was just phenomenal. And if anyone has sat there thinking whether they should invest, you know, time and money in themselves, 1000000%. Yes. Now I'm about to, When I say about, I'm literally just going through the, the thoughts at the moment, but I'm gonna make some changes to the pricing of my office in terms of the membership, in terms of working with me one to one, because of lots of different reasons, lots of things that happened while I was away. Lots that I've learned about myself and about how I am as a person and how I've invested in me and what I do. So that will be coming and I will tell you about that at some point. But yeah, I just. And I say that for two reasons. One, because I think it's so important that you do invest yourself. And two, if you are investing in yourself looks like working with me, then you probably wanna look at doing it as sooner rather than later because I'm gonna be reviewing my pricing and they are likely to go up. So yeah, I just wanna say that I had the most amazing time and, and it was just brilliant. And then I was in LA afterwards and some things happened, which I won't go into, but that taught me some lessons too. And even when things are a bit rubbish and you think, Yeah, that sucked, I didn't wanna have to deal with that. Actually, sometimes they're the biggest and best lessons and for me, I finally feel like I'm stepping into who I am and my power and what I'm meant to be doing is that all a bit heavy for a Monday morning. I apologize if that's the case, but it's very apt for today's interview. I have interviewed the amazing Dan. Now. I've just gone back cuz you know how I batch a lot of interviews and we're almost getting to the end of my batching and we're about to start rerecording some, which by the way have already, the applications have been in for 6-12 months almost. And I've actually paused any new applications cause I have too many, which is a lovely position to be in. But Dan was recorded quite a while back, so I went back and listened to it. And I basically listen to whole thing, start to finish, and it's so good, like so, so good. The stuff he talks about, the stories we tell, the conversations we have. This is totally up my street and some great things to learn in this, and it's really fitting with kind of who I am and what I'm learning. I've mentioned before that I'm doing Age Blooming coaching and spiritual coaching, and I am learning all sorts of amazing things, which will add to me and what I offer to my amazing community. So yeah. But this episode is perfect. I love it. I'm sure you will too. As always, I will link up to everything in the show notes about Dan. Please go check him out. Please do go share the love and tell us what you thought of this episode and I will just get straight on it and hand you over to Dan. I am really excited today to welcome to the podcast the very lovely Dan Mangena. Dan, how are you doing? Daniel: I am superdupercalifragilisticexpialidocious. This how I feel. How you doin? Teresa: Well, I've never had. Daniel: You were not expecting that, were you? Teresa: That was certainly, well, fairly not. That was like, You know

Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit. Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from. This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.   KEY TAKEAWAYS COVERED IN THE PODCAST ● Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!) ● The difference between selling from love and selling from fear ● Why we shouldn’t resist the experience of fear ● Why you need to stop buying into the stories that we make up in our head about selling ● Why we need to view putting an offer out as an act of love THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● Why love is the only antidote to the fear that is holding you back in your business ● How to sell with confidence, attract clients magnetically and build a business you love ● The three pillars to selling from love LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sell From Love podcast Sell From Love website Sell From Love quiz Finka’s LinkedIn Finka’s Instagram   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. As I mentioned last week, I am still in Nashville. I'm recording this at the same time as I recorded last week's and we're having another interview because of the fact of, well, one, I forgot to and didn't forget, I ran out of podcast episodes and I had to do some recording over here. And because I don't have my normal setup and things, I didn't really want to do a solo. Because it requires me recording more and thinking more. And for some reason my brain isn't working today. So I'm doing some interviews, but these are great interviews. And you know what's funny? Because I pre-record the interview so far ahead, I literally have to go back and re-watch them to remind myself what we're talking about. And. Finka's episode today, the lovely Finka who's being interviewed. We talk about coming from love when you're selling, thinking about service, when you're selling and doing things that align with our values and the energy in which we come from. So it's quite practical in terms of, you know, marketing strategies, but also it's a little bit woo woo in terms of like thinking about the energy that we bring when we sell. And I recorded this at the point The Club was just per open permanently, and obviously now The Club has been open permanently for quite some time, and it's really interesting to hear some of those conversations and actually how some of those conversations have impacted me going forward on what I've done. So if you are concerned about feeling and looking a little bit sleazy, salesy type thing, or you want sell from love and sell from service, but sometimes that doesn't give people the motivation to actually buy from you. Then this episode is gonna be perfect. So I will hand you over to the lovely Finka and I will speak to you soon. Okay. I am really excited today to welcome to the podcast Finka Jerkovic. Finka how are you doing? Finka: I'm doing wonderful, Teresa, thank you for having me. Teresa: Oh, my pleasure, my pleasure. We've just been having a really nice chat before we got on about all sorts of things. Mainly the weather, cuz I'm British and that's what we talk about. Finka: And I'm Canadian and that's what we talk about. Teresa: So we're very well suited. Very well suited. Finka before we get started, we always start the same way. Could you please tell my audience what you do and how you got to do that? Finka: Ah, I am a sales coach and expert, so I talk to people about how to sell, how to get their work out there, how to get clients, and how to grow their business through this skill of selling. Something that we weren't taught to do but are expected to do and know how to do for our businesses shows a super, super important thing that we know how to do. Feel authentic in doing it, and that for those of us that it has felt awkward or uncomfortable, how do you get at ease with doing it? So hopefully we'll talk a little bit about that. How did I get to doing this wonderful work? I've been, I spent most of my career in corporate financial services, and I was either a salesperson, a sales leader, worked sales strategy, and then eventually became a sales coach. All of that done through two and a half decades in banking. And when I started my business back in 2013 as a part-time gig, and then in 2015 kind of said, Okay, let's put my big girl panties on. Let's do this thing. Teresa: I love it. Finka: You know, it was so f

Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality. Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business. I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!   KEY TAKEAWAYS COVERED IN THE PODCAST ● Where to start with being consistent ● Why you should put out less content than you think you need to ● Consistency and quality matters more than anything else ● The difference between perfect content, viral content and quality content ● Don’t base what consistency looks like for you, based on what other people are doing ● Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later ● The pros and cons of batching content   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to know if it’s quality content that you’re putting out ● How to simplify the content creation process ● Why you shouldn’t be afraid to repeat yourself ● How to batch create your content LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mary Hyatt’s Podcast Amanda Warfield’s Instagram Amanda’s Warfield’s Podcast   TRANSCRIPT Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes. No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from. All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries. And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG. I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's house where we stay when we come to Nashville, and she's very kindly found me one of her microphones cuz luckily she's a podcaster too. And in fact, I'm gonna link to Mary's podcast in the show notes. So she very kind of got me a mic. It's early in the morning, we're about to go out and get breakfast, and I thought I better get these episodes recorded. So what I'm gonna do for the next three weeks, because we are so far ahead on the interviews and I feel like I just feel really disjointed when I interview so far ahead and I'm about to do a whole another batch again. I thought, do you know what? To help me and help the interviews. I'm just gonna do the next three weeks as interviews. So the next three weeks are all interviews. They're all really good. You're gonna get so much good stuff from it. But that's what we're doing cuz it's so much easier for me to do the intro and outro while I'm not at home. And then when I get back home, I'll get back to doing solos. And I might do a chunk of solos. But also if you listen to the podcast regularly, last week I did [00:04:00] say, How do you want me to mix it up? Do you want me to mix it up? Do you want me to change it? I did have a DM from someone saying they much prefer the solo episodes, so let me know. But for the next three weeks we've got interviews and if you do like the solo episodes, do listen. They're still gonna be great. So today's interview is with Amanda Warfield, who talks all about content, long form, short form, how to be consistent, gives us her ideas on it. So I'm always happy to have a conversation about content because it is something that is always constant in our world. So, Obviously do take a listen to this one. She's got some good ideas and I think this is gonna be reall

Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.   KEY TAKEAWAYS COVERED IN THE PODCAST ● Having an online business is about more than just a numbers game ● The practical things that I do to ensure I truly know my members ● The importance of being accessible and not hiding behind your team ● I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t! ● Next year I will be running two more Your Dream Business Live events, and you can join the wait list now! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You need to show up and let people get to know who you really are, in order for people to really be able to connect with you.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join the wait list for next year’s Your Dream Business Live Event Drop me a DM and let me know your feedback on the podcast TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How you doing? Did you catch the two part podcast episode I did last week with Niki Hutchison. We decided just to mix it up a little bit and do a joint podcast. So half of the interview was me and the other half of the interview was on her podcast. Also, I've had some really lovely feedback about the podcast episode before, when we were talking about failing in business and the fact of sometimes you have to try things and they don't work. And you just do something else. So if you haven't listened to that one, purely from the feedback I'm getting, I think it's a good one. So go and check it out. This week I wanna talk to you about how I make personal connections with my community, even though I have an online business. Now, the reason I'm bringing this up is a few different things is one at the time of recording this last week. Was it last? No. Yeah. Last week was the Insider Experience. And the week before was my event, my in-person event. Like having those people around me is just phenomenal. Like they are the nicest, most amazing humans in the world. And it was so good to meet people in person, not only my existing members, but also new people who listened to the podcast or who followed me for a while. So that was so cool to actually meet people. And then this week, this last week just gone, we did the Insider Experience. And again, it was so nice to welcome all new faces into the club in order to show them what it was like. And lots of them have decided to stay as a member, which is ACE. And I love it so much. I'm so, so honored that that's the case. And I realized when I was doing part of the Insider Experience. Well, it wasn't part of the Insider Experience, it was actually this morning, we did it. We went Live in the group with a few of my members and someone asked a really good question in the chat saying, I obviously know my Executive Club members really, really well. Do I really know the Club Members as well. And. Do they still get that kind of relationship with me. And listening to what the members were saying. I kind of feel like it's a bit like a bit of a superpower maybe that I've got. And actually this falls in line with the fact of. I always suspected, but I'm, you know, fairly positive that I'm a, an empath and can feel, you know, I can feel things. I can feel people's emotions. I can feel people's moods and I can relate to them really quick. I don't know if you're an empath or if you just think I'm talking lot of rubbish, which is fine either way. So yeah, so. I wanted to talk about how to make that personal connection, because what happens when you have an online business is all of the strategy. And all of the focus around a success of an online business is all about numbers. It's a numbers game. And it's all about getting huge numbers of people into our world. And that's how you make money. If you've got a one to many program or a membership, or a course, then obviously the more people that buy the more. You know, obviously the more you make well, that's fairly obvious, but as in, you know, the more it makes sense. So for instance, the work I put into the membership when there was just, you know, a small group of people, right at the very beginning, it wasn't profitable. And to be honest, the time I put into it now, I think my, my husband would argue it's still not profitable, but I love it. So it's fine. I don't mind putting effort in, but yeah, one thing that was really lovely is like I said, some of the comments that came in and one of my new members, Annie, said that, you know, I've only known T for a few months and she knows already who I am, what my business is, what my family life is like and what I'm, you know, and what my struggles are. And my challenges are, which was ACE and so good. So then I was thinking, well, how do I do that? How do I make sure that I can have that personal connection? Cuz for me, it's really important. Because as you well know

Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world. Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness. Her goal is for entrepreneurial women to enjoy marketing and the results that it brings. This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!   KEY TAKEAWAYS COVERED IN THE PODCAST ● The difference between organic marketing and paid marketing ● Why organic marketing is the solid foundation you need in place ● The importance of an authentic brand consistency ● Different ways you can build your audience ● How getting negative comments can actually help you show up more naturally as yourself ● Why you need to pay attention to your insights and use them to be a detective in your own business ● Why purpose is more important than how often you post ● Why joining a membership isn’t enough, you need to join in too ● Whether it’s possible to accelerate not caring what people think of you and showing up more authentically   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!   HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to grow a business using organic marketing ● What needs to be in place before you start doing organic marketing ● How to choose the right place to be, when you’re just starting out LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Head over to part 2 on the Audience Growth Podcast   TRANSCRIPT   Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible. And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter. We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome. Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode. It's a really good conversation. It's definitely a one of like, get your coffee, sit down, or, you know, it's gonna feel like you're having a chat with us. It's really,really cool. So I'm not gonna take up any more time. I am gonna go straight to the interview. Enjoy. Okay. I am really excited today to welcome to this very special podcast Niki Hutchison. Niki, how you doing? Niki: Hi. I'm great. Thank you so much for having me. I'm excited about what we're doing today. Teresa: We're kind of, you know, cuz I'm more about honesty. We're kind of winging it if I'm honest. So we've decided that we're gonna do this cool concept of, we both have podcasts. We both wanted to interview each other. So we thought. What if we did like a two parter, one part on mine and one part on Niki's. So good luck listeners. Let's see how this goes. But as we're over on my podcast, let me start by as I always do Niki, please introduce yourself and tell everybody who you are and what you do. Niki: So my name's Niki Hutchison and I am a business and marketing expert. I work with entrepreneurial women who are looking to grow an engaged audience to grow their businesses. Teresa: Amazing. So you and I fit very nicely in terms of what we do. Have you always done this, Niki? What, what's your background? What did you come from? Niki: I haven't, I haven't, I worked as a brand strategist for many years in ad agencies, studied advertising, marketing, and then I had my kids and worked out that, that wasn't really a great environment for a working mother in my experience. And. I actually had, uh,

Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later. I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.   KEY TAKEAWAYS COVERED IN THE PODCAST There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan. If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business. Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience. What the club looks like today, and what’s included at each level. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   It's your business and your life, if something isn't fitting for you, then don’t do it. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sign up for the Insider Experience   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are you doing? I hope you are well. This week. It's a solo one and it's a bit of a conversation this week. I wanna talk about the reasons behind me closing the lower level of the Club. Because I think it's super important to be honest about this stuff. I think. I don't know about you, but we watch a lot of people online. We see a lot of people on Instagram and a lot of other people's businesses, and sometimes we can look at them and think, why is it all just so perfect for them? And isn't working out that way for me. Because let's face it. There is not a single person in business that has not had some failure or something go wrong or something not go as planned or, you know, not be perfect all the time. That just isn't business. That isn't true. And I think the problem is when we don't see that people are honest about stuff, we start to think that we are the only ones. So, and I'm not saying that, you know, what I'm talking about today was a failure, but it certainly was a learning thing for me. And I certainly learned some lessons and I made a change. So that's the first reason I wanna talk about, cause I want you to know that it isn't all sweetness and light and perfect and amazing and beautiful in business cuz it's so isn't. The other reason I wanna talk about it is I want to give you the knowledge and to empower you to know that if something's not right, you can change it. It's up to you. It's your business. Don't care what anybody else thinks. Why anybody else might say if something changes or the fact that you think, "Well, I'll look a failure or I'll feel this or whatever." who cares? It's your business, your life. And if something isn't fitting for you and I've got some great examples of other people, who've done things. If it's not fitting for you. Then don't do it. You shouldn't do it. So let me talk about the club and I talk about the club a lot, and this week as I record this, there's an open house in the club. So if you are listening to this on Monday and you wanna join the open house, you can still do that. Please come and see what we're all about. I'd love it. It's called an insider experience, but I keep calling it an open house because I feel like you'll know what I'm talking about by an open house and our cool name of insider experience, although it's cool. And it is what it is. I think, you know what I mean by open house. Anyway. So the club had three levels. So initially the club started as the academy had one level, and then I started to see that there were certain people within the membership who needed more and were maybe getting, not frustrated. But maybe we're asking questions that were a bit further on than the majority of the people. And I was getting concerned that if I didn't provide something for them, and I certainly could, because I am more than knowledgeable in the area of scaling and growing and all this. And if I didn't provide something for them, that they would go and look to get it somewhere else. Where I knew I could exactly do what they needed to do. So I think quite some time ago, I introduced Executive Club. So Executive Club is the higher level of the membership. And this is for people who are ready to take things seriously, are ready to put in the work and are ready to show up for themselves and for their business. And. The thing about executive club is it's not extra training. It's not extra courses. It's not 10 more downloads. It's not anything like that. It's my time. So what they get in Executive Club is they get more coaching calls with me. They get more hands on time with me and they get, uh, co-working with me and like half a day planning session each quarter. They get an extra day SOAR, which is the SOAR that is my club only online event in December. And they get discounts to anything else that I might, yo

Today’s episode of the podcast is an interview with Emily K Thomas, an energetic advisor, podcaster, blogger and educator!   Emily helps people to be more in line with themselves, and her mission is to help you remember your soul's calling. She loves the deep soul work of energetics and helping people to live an aligned life, especially creative entrepreneurs.   This episode pushes the ‘woo’ boundaries, but I really encourage you to listen to this, even if you're a bit skeptical about things like energies, alignment and souls purpose, because throughout the interview I ask lots of questions for the same reason – but we had such a lovely conversation and I think you’ll get a lot from it!   KEY TAKEAWAYS COVERED IN THE PODCAST How different opportunities start showing up for you, when you start showing up differently in your business Why you need to look for the subtle signs that are telling you that you are misaligned How to discover your true energetic DNA and make empowered patterns of choice How understanding your energies can help you outsource more successfully Why you are an exact energetic match for your current circumstances Why your energy is subjective, and even people with the same energies, will experience it in individualised ways Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters!   HIGHLIGHTS YOU SIMPLY CAN'T MISS What energetic DNA is and how to utilise it in your business to be successful How to raise your energy and vibrations when self-doubt sets in The chance to get a free mini session with Emily! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Emily K Thomas Website and Quiz Emily K Thomas Instagram   TRANSCRIPT Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that. How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it. And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center. I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because actually some of this is really going to fit with what I said last week. But what I find most fascinating about this kind of accidental matchup is last week, we talked very practically about how to find out what your values are, looking at, how your values fit in with what you do as a business. And this week we're pushing the woo boundary a little bit. So, you know, I am, I love a bit of the woo. Really do. I'm also very conscious of how much of that we share on here, because I know that's not everyone's bag. And I like to come at it from a place of almost devil's advocate. I almost like to bring it along because I like it. But at the same time, I question it and I question it for those of you who aren't keen, or this isn't necessarily your bag. So I really encourage you to listen to this, even if you're thinking, mm, like talking about energies and alignment and soul's purpose, all this sort of thing might not be your thing. I'd still really like you to give it a go. Because like I said, there are some questions where I go, but really. And do you think, and how is that true? And so I do try and question it for my own sake, but like I said, also for the sakes of, of those of you who are not as, you know, not feeling it as much as maybe I do on occasions. And there's still a huge skeptic in me in certain things. But then there's other things that I just think, well, what's the harm, you know, if it doesn't hurt anybody, what's the harm. So like I said, I've got lovely Emily on it was a really lovely conversation. She has a beautiful voice. She's also stunning, you know, one of these people that you think you've just got everything, you've literally got everything. She, her Instagram is li

Today’s episode of the podcast is a solo episode all about the power of networking, what it’s all about and what it should never be about.   I share with you my recent experiences of re-entering the world of networking and invite you to my open house event, taking place this month!   KEY TAKEAWAYS COVERED IN THE PODCAST All the things that I have unlearned about networking and what I am now doing about it. The reason why you want to build your network is because you're looking for reciprocity, not to sell to people. The world has changed a lot, and we need to be considering our network and the people that we surround ourselves with as a key strategy of our business. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   Networking is not about selling, it’s about finding people who you have a connection with, or people who complement your business.   HIGHLIGHTS YOU SIMPLY CAN'T MISS I am having a Club Insider Experience, to give you a sneak peek into my membership – and I would love you to join me! During the Insider Experience week, you will get to join me and all of my amazing members for training on systems and getting organised, coaching calls, mindset workshops, content hours and networking. This all takes place from 12th to the 16th of September and is a chance for you to join me and my members in the Club for FREE! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sign up for the Insider Experience Natalie Hurdley – Networking Queen Becci McEvoy – Dream Business Club Content Expert In Person Live Dream Business Club Event   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're good. I hope you've had a great summer and I'm back. I'm back after doing the replay ones. I had some great feedback from them. It's just really nice to hear some of like the old episodes. Some of the people I've interviewed before. I think probably the one I got the most feedback was Michael Hyatt's. So if you haven't been there, listen to that. You definitely, definitely want to, because it's a great episode. So before we get started today, I want to talk about something that's happening in The Club. And actually it's, it's really relevant to today's subject. Because I am doing an open house in The Club from the 12th of September through to the 16th. And basically we're calling it the Insider Experience where you can come and see what it's like to be inside the Club for free with all the Club members. So I am opening up everything in the Club that you can do. And we have got so many good things going on that week. And you can see it as like either a pick a mix. You come in and do the bits you want, or you attend as many as you can. But really the idea is. I get lots of people asking me questions. I get people joining the Club to see if it really is the way I say it is. And if I'm the way I say I am, because I don't know about you, but I've been a member of other memberships and other groups where I've been swayed by the person who's the face of it. And then I've got in there and I'm not gonna name who they are, but I've got in there and that person has never ever been present. In fact, the only time they were present was to sell. And I just felt like that just sucks, like completely and utterly sucks. That to me is morally wrong. Like you bring someone on because of the fact that you are, you know, they are liking you. You listen to this podcast because you like me, which is so very kind of you. And I appreciate that greatly. So if I decided I didn't wanna do the podcast anymore and I got someone else to host well, you wouldn't listen to it. Would you? So it's the same with memberships. So I actually had someone, um, I was talking to one of my members who was fairly new and she'd only been in a couple of months. And she said, I joined because I wanted to see if it was like you say it is. And also like, you know, the marketing quick sand, she said, you hear all these people going, "Oh, it's this and that and the other and you know, come and I do this and I do that." She goes, "And I wanted to see whether you were real." And thank goodness she said "You are. And you're not like maybe some of the others that I've seen." So that was so reassuring and so very lovely. So, yeah, so I'm having this open house. So we have got things like, we've got two lots of training, one by me and one by a guest trainer who just happens to be a member. We have got. So lemme tell you about my training. Actually, my training is focused around how I stay organized in my business. So I'm gonna be showing you my Trello boards. I'm gonna be showing you how we manage stuff, how we manage the team, some of the systems we use and how you can use things like Trello in order to get organized and how basically the internals of my business work. So you can take some advice from that. We're gonna be doing a coaching call. So I have a full two hours booked in to come and do a coa

Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!   KEY TAKEAWAYS COVERED IN THE PODCAST   You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements. We should all be doing stuff that makes it easier for people to remember who we are. The best way to make an impact on someone in person is to meet them in person. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic.   HIGHLIGHTS YOU SIMPLY CAN'T MISS The Elevation Principle that outlines the 3 things you need to be successful. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. Social media is called social media for a reason. If you’re not a nice person, you won’t survive. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mike Stelzner Instagram Social Media Examiner   TRANSCRIPT Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018. Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done. And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant. That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is because it's actually one of my most popular episodes from download point of view. So if it's obviously one that really attracts people and people really wanna listen to. So I wanted to include it in this, and again, like the others I've gone back and rewatch the podcast. And what's lovely about the fact that I get to watch it is Mike and I have so much fun doing this and like we're both smiling all the way through the podcast, which is brilliant. It, and it was great. And he gives some great advice and we'd tell some great stories. I really enjoyed chatting with him. And I remember being a little bit nervous to chat to him cuz it was Mike Stelzner and he heads up social media marketing world. And at the time, not at the time of the interview, actually previous to the interview, I really wanted to speak there as it is. I now realize why I could never have spoken them because I'm not a specialist and they have specialists. So, you know, I'd need to be an all out Instagram expert or an all out Facebook ads expert. And obviously I am, I was gonna say a Jack of all trades, but that would, you know, lead me to say master of none. And, and I think I do all right. I think I'd know a lot of stuff. So anyway, so wanted to include Mike's episode. It's a really good one, lots of good practical advice. And like I said, some really cool stories. Here is the last in the replay season. We are back next week for a solo with me, but I hope you enjoy. Here's Mike. It gives me so much pleasure to welcome today. The variable, medieval and wonderful Mike Stelzner. Mike, welcome to the podcast. Mike: Teresa. Thank you so much for having me. I'm very excited to be joining you today. Teresa: I am super excited. So Mike, I've

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview amazing Michael Hyatt. We talked all about how we can become more productive without having to increase the time that we have – and what Michael doesn’t know about managing your time, getting organised and being productive isn’t worth knowing! The episode shares a mix of simple mindset practices and various hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one!   KEY TAKEAWAYS COVERED IN THE PODCAST Why not all tasks, meetings and opportunities are created equal. Focussing on the things that really matter is what will really allow you to achieve more. There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance. You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer. When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all. Outsourcing your work is a great way to increase your productivity, as well as your income. If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it. If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature. When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.   HIGHLIGHTS YOU SIMPLY CAN'T MISS The 3 steps to becoming more productive. How the 3-by-3 system will help you achieve your goals. The simple hack that will help you say no to things you don’t want to do, in a positive way. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Your Dream Business Live Event Michael Hyatt Instagram Michael Hyatt Website   TRANSCRIPT Hello and welcome to the special summer podcast editions where I am giving you some amazing replays from the phenomenal wee bowl I have interviewed over the last how many years of having this podcast. I should actually work it out when I actually started the podcast cuz I can't remember. It feels that long ago. I'm gonna I'm gonna look at it before the next episode probably record the next episode and I'll tell you in the next one. But anyway I hope you're having a really lovely summer. A couple of things I just wanna remind you about is I am recording this in hope that there are still some places left to my event cuz if not it'll be sold out. That's when you look at it. But I still have my event in September. Now at time of recording I literally have about six places. So you might be lucky and still get a place. We're not talking about it much over the summer. So I should imagine those places will probably still be there. But if you want to join me for an in-person event where we look at your business and go through your business then please do check it out I'm gonna put a link in the show notes but but if you go to my website you can find the link there as well. It's on the homepage. Okay on with today's episode. So today's episode again one of my favorites but also one of the most popular ones that I've put out. And today's episode we are replaying is Michael Hyatt's. Now Michael is a crazy smart man and like has the nicest family in the world. If you've listened for a while you know that I am very good friends with the lovely Mary Hyatt who is his daughter. And she coached me and she's amazing. And I've been very lucky to go out to Nashville lots and lots of times. I'm going out again in end of September and been to Michael's house and hung out with the family. And they're just the nicest people. But they're also crazy smart. And what Michael doesn't know about trying to manage your time and be productive and organized I don't think is worth knowing. And the feedback on this episode was really really good. People got so much from it practical stuff as well as being inspired by the story and by Michael himself. He's also like I said a really nice guy to talk to. So I really enjoyed this episode. Without further ado here he is. There we go. Michael: Where you located? Teresa: So I'm actually in Shropshire in England obviously. And yeah so kind of we're about if I was to go to London on the train it would take me about two hours. So but I'm more kind of in the middle really. So when I was up in Newcastle just this morning at an event. So that was, it was a fair trek actually it's like four hours. But b

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.   KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. To start, get in the trenches and learn all you can about your target customer. If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. Consistency matters, no matter the size of your audience. Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!   HIGHLIGHTS YOU SIMPLY CAN'T MISS How to stay motivated when creating a course The key to completing your course Why it’s important to show your team how instrumental they are LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Amy Porterfield Instagram Amy Porterfield Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people. So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos. The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say something about it. Anyway, I heard someone say about it, you know, if you're going to do a podcast, you wanna get really comfortable with doing it before you start interviewing anybody. So that's what I did. I got really comfortable with talking to myself and recording myself and putting out the episodes. So for me, I didn't start interviewing until around episode 20 something. This amazing person was my second ever interview. My first ever interview, FYI, if you wanna go back and listen, it was Pat Flynn, which is a kind of crazy, amazing first interview. But my second ever interview was Amy Porterfield, which I am confident, you know who she is. Cause I've talked about her before. It's it was amazing that I got to interview her second on my podcast because she's a very sought after. All these people are that I'm bringing to you in these replays. And the fact that I've interviewed any of them is, is unbelievable, but to have her as my second was amazing. And actually like I did last week with Jasmine's, I've just listened back to lots of it and. And I really enjoyed the conversation. It was a really lovely conversation. And obviously some time has moved on since then. Like, again, it's about four years I think, but it was the conversation still stands. We're talking about online courses. We're talking about transitioning into an online business and some of my opinions and thoughts might be different now from what I've learned. And I think that's interesting. It's interesting to see how far I've come as a person, but again, the conversation was just lovely, really, really nice, really fun. And I think what's really great about these replays. I'm giving you, they are all very charismatic peo

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star. Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media. This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!   HIGHLIGHTS YOU SIMPLY CAN'T MISS Using Instagram as a tool to grow your business Are you using Instagram for your business, or is your business just on Instagram? Jasmine’s top tip for Instagram success THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jasmine Star Instagram Jasmine Star Website Social Curator   TRANSCRIPT Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?   Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.   And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.   And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.   It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.   So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.   The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.   And I think we all do. And actually, you know, I just want you to think for a minute. Cause I had this conversation in the club, in the executive club the other day. Someone was beating themselves up for something that they feel like they hadn't done. And I actually had to remind her, I've now worked with this amazing lady for years, and I actually had to remind her how far she's come, because we forget so very easily what we've done.   It's like we achieve one thing and it's like, great onto the next thing. And like, we shouldn't, we should remember how amazing these things are. I'm super glad I've decided to do this as a bit of a celebration of like, oh my goodness, I've done a lot of episodes. I've spoke to a lot of amazing people. And I wanna remember that.   And I wanna remind myself how cool that was. So today's episode is one of my most listened to episodes. It's with the amazing Jasmine Star. Who I just loved, like talking to her was so cool. She's genuinely a really nice human, really, really nice human. And I'm really glad I'm getting to replay this one.   Now, as I've said, we talk about Instagram and obviously Instagram has moved on somewhat since we had a conversation. In fact, I wonder when this was first aired. What actual episode is it? Let me just look two seconds and try and find what episodes it was. Episode 51. So like, if you think I do 52 episodes a year, someone do math was that four years ago or something.   So yeah, Instagram has moved on, but some of the stuff has story for one is brilliant. Her con

Today’s episode of the podcast is an interview with Denise Duffield-Thomas where we chat all about money mindset, how to earn more and help people too. Denise is a Money Mindset Mentor and Author who helps entrepreneurs charge premium prices, release the fear of money, and create First Class lives. Her books 'Lucky Bitch', 'Get Rich, Lucky Bitch', and 'Chill & Prosper ' give a fresh and funny roadmap to living a life of abundance without burnout.   KEY TAKEAWAYS COVERED IN THE PODCAST: How to unravel your feelings around money and asking for money Why repetition shapes the way you think and behave How to tell your brain a different story The importance of showing ourselves compassion   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: There is enough money for everybody, so don’t get caught up in the guilt and scarcity that is happening in the world but be part of the solution instead!   HIGHLIGHT YOU SIMPLY CAN’T MISS: The questions you can ask yourself to help understand your money mindset The 3-step process to improving your money mindset Why there’s no better time than now to start your own business RESOURCES MENTIONED: Chill and Prosper by Denise Duffield-Thomas   TRANSCRIPT Hello and welcome to this week's episode of the podcast. So I have a really, really exciting episode for you today. I had the pleasure of being contacted by Denise Duffield-Thomas' team. And to ask if I would like to interview her, which I was like, Well, like SO obvious. That's not a call. I was very much like OMG. Yes, please. So I am assuming, you know who Denise Duffield-Thomas is. If you don't, then you can thank me later. She is an amazing money mindset coach from Australia. She has had three books out already and another one's just come out and I've read her books and I've ordered the new one. I pre-ordered it, uh, which I will have by the time this episode comes out, I'm actually only recording this a week before it comes out, which is normally. We normally have a much wider window for our podcast, but obviously we wanted to get it out as quick as possible because she's got this new, amazing book out, had so much fun talking to her. She was so lovely and so much of her morals and ethics and the way she does business is in line with mine. She is also very anti sleazy, bro marketing tactics. And. She does really quality stuff. In fact, she talked me through, after the call, we carried on chatting for about half an hour, which was lovely. And she showed me her new course and like, she's put so much effort into it. And it was just so reassuring to see that someone at her level cares as much as I care at my level, that, you know, we deliver a quality service and that people get genuine transformations outta the work we do. So that was really, really ACE. Uh, I really think you're gonna love this episode, please, please, please share it. I would love you to tag us in I'd love Denise to see what an amazing audience I have and brilliant community. And I really, really appreciate it. So yeah, here is the amazing Denise Duffield-Thomas. Okay. It is with a much excitement that today I welcome to the podcast, the amazing Denise Duffield-Thomas. Denise, welcome to the podcast. Denise: Thank you so much for having me. I just so appreciate it. It was funny. I'm in winter and you're in having a massive summer. Teresa: Yeah. Yeah. Which is funny, cuz at one of my team members. Left the UK recently and finished working with me because she's gone to live in Australia for 18 months. And she's literally posting beaches and it's horrible here, and you are having a heat wave and I've moved to Australia. It's ironic. Denise: You know what? It's so funny. I actually have to check the temperature for today because you you'll just laugh. I was freezing today and I think it was about 15 degrees. Yeah. It was something like that. And I was walking along the beach and I was just like, it's so cold, but yeah. And then soon we'll have heat waves and you'll be freezing. Teresa: What's the heat. What temperature does it get there? Like what's the hottest? Denise: We do have a couple of 40 degree days, at least every summer, which can be just so hot. It. Yeah, it'd be crazy, but I, I live near the beach, so I have a nice beach breeze, which is good. I can see the oceans from here. So it's that's nice. Teresa: So cool. Isn't this the most British way to start a podcast talking about the weather? Like could I be any more start typical. Denise: Nice cup of tea. Teresa: And talk about the weather. I love it. I love it. Denise. I start the podcast the same every single time where you tell my amazing audience who you are and what you do. Now I'm sure they know who you are. But we'll human them anyway. And we'll go ahead as normal. Please introduce yourself. Denise: Of course, I'm Denise Duffield-Thomas and I'm a money mindset mentor. And by that, I mean, I help people with the mindset around charging, around having conversations around mon

Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.   KEY TAKEAWAYS COVERED IN THE PODCAST: What I mean by being a heart centred business The importance of mindset and the difference it has made to me and my members How knowing my values helped me turn down a job that appeared to be a dream opportunity   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Being crystal clear on what your values are will help you to understand how to create your dream business!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to know what values are most important to you How to find the balance between staying true your values when it clashes with your business The things I have changed for my business to be more in line with who I am   RESOURCES MENTIONED: Listen to the bro marketing episode with Dr Michelle Mazur: On Apple On Spotify On Google Join the Dream Business Club   TRANSCRIPT   Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business. And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about. And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing. And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah. So for me, I've been trying to bring more in line with who I am. Now. The products that I sold, the service that I give were always very much in line with me. I, uh, you know, want to do things very credibly. I listen to people. I see people. My community matter to me and I've never taken anybody or anything I do for granted. I'm also not too big for my boots that I won't do anything and everything that people ask me to, if I can fit it in. And if I've got time. I care about my community. So I will respond to everybody who DMs me or emails me and those things felt good. But the thing that didn't feel good was the fact of the money side and bringing people in through different ways. Now the problem is they work, right? And that's the annoying thing. So if I do an open and closed cart on my membership and tell you that you've only got 48 hours to get in, you're gonna panic a little bit. Maybe. If you're interested and you're gonna think, oh, I need to get in or otherwise I'm gonna miss out. But that's a sales tactic. That's a you know, fear of missing out tactic. So now I have my membership fully open. You can join at any point, but that in itself causes a problem. Because I'm not giving you that scare tactic to get in there. So I think this is a tricky one because I am doing what I can. But then I think as buyers and consumers, we've gotta stop falling for it. We've gotta stop getting into those traps and realizing that actually someone who's willing to be there consistently and wait for you and go "I'm here when you are ready." Is worth 10 times the people who are going will you better get in or otherwise it's gonna close. And I never realized that for a long time. And I did, you know, some time ago and now, you know, the more I see this tactic going on, the more it drives me crazy, the more I see that people just, you know, don't have someone replying to their DMs or sorry. They don't reply to their DMs, they get someone else to. The more I see people only post when they've got something to sell or email when they've got something to sell. It just makes me

Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal. Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship. This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST: Issues to be aware of when using legal templates Steps you can take to protect your intellectual property What you should include in your terms and conditions to avoid public negative feedback Things to consider when collaborating on events or webinars   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: You need to be on top of the legal side of your business from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: Why you should never offer lifetime access What you need to consider when offering a money back guarantee The language you use when you offer a Facebook community as part of your service RESOURCES MENTIONED: Nakia Gray Instagram   TRANSCRIPT Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things. But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in. So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I can understand why people would say that like even ones. So I had a course of Jasmine Star, That was a really old course. And she actually said I'm checking this course down but you've got so long to download all the stuff. So technically yeah I have had access to that course for you know as long as I need it for a lifetime if you like. So courses I get but memberships I don't like what if that person decided they don't wanna do that membership anymore. What if I don't know just That just didn't sit right with me. Anyway I didn't mean to go on a little round about that. But yeah we talk about that and we talk about lots of other good things. So let me tell you who Nakia is. So Nakia is an intellectual Oh God I knew this was gonna happen I hate reading out and I can't speak when I read. She's an intellectual property attorney and business strategists who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind savvy marketing skills and extensive education with the 20 years’ experience fyi she does not look old enough. She operates great legal PC and modern and in law firm uniquely designed for digital entrepreneurship which I think is really interesting. Because I know there's professionals that I deal with who don't understand the digital online world. So I think the fact that she does really really helps. Uh she has clients but she also has a membership called lockedandlawyered.co and premier online destination for entrepreneurs to make sure their business is legal legit and ove

Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!   KEY TAKEAWAYS COVERED IN THE PODCAST: What to email your list The different types of email you can send How often you should send emails The best day and time to send an email How to stop your emails going to spam Why you need a recognised system to email from   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:   You don’t have to do it on your own – I have a free list building challenge coming on 11th July!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to stay consistent The platform I’d suggest if you’re just starting out The platform I’d actively avoid using   RESOURCES MENTIONED: Sign up to my free 5 day list building challenge Sign up to my emails   TRANSCRIPT   Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing. So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building. And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you. But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up. So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do. There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there. It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook groups from a previous challenge. And I've basically looked at all the questions I get asked, which is lots and lots, which is great about list building. And I've picked some of the ones I thought are probably the most common they come up the most and that I think you might have. Okay. So let's start by talking about. Actually emailing them. What do you send someone when you email them? This is a question I get a lot. So often they will come and think about doing, build my list or they'll come and they'll be list building or they'll create something in order to get people onto their emails, but then they don't email them. And I did exactly the same. And I've talked about this, a millions times before. I'm sure you have heard me talk about it, but I did. I built an email list and I didn't email them, which was a really stupid thing to do. Uh, so hands up, I did the stupid thing first. So you lot don't have to, you can now just take my advice. So the first thing is that you do have to email them from, from day one. I get people saying to me, you know, "Well, there's only 10 people on my list." Well, they don't know they're only 1 of 10. So all they know is they signed up an

Today’s episode of the podcast is an interview with Jane Walters, where we chat about all things finance and money. Jane is a former financial planner turned financial and money mindset coach. She helps women transform their financial lives by teaching them the practical tools to manage their finances as well as supporting them to uncover and change their relationship with money. She brings nearly 20 years’ experience in the financial services industry, in both Australia and the UK, and extensive training as a Neuro-Linguistic Programming Master Practitioner and Meta-Coach. She believes very strongly that when women have more money the world will be a better place for everyone. We talked about what money mindset is, the relationships people have with money and how to overcome deeply ingrained beliefs that are keeping you from the life (and wealth) of your dreams.   KEY TAKEAWAYS COVERED IN THE PODCAST: How mindset and manifesting works together with practical action. How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want. Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are. Why investing in yourself as a business owner is necessary to grow your business. Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’. How to know when and when not to invest in something for your business. How and why money issues show up differently in men and women.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to be strategic in spending your money, but not missing opportunities because of being too scared of risk. Why you need to reframe fear around money management to empower you to make better decisions. Why we need to be kinder to ourselves about the things we don’t know about money. RESOURCES MENTIONED: Jane Walters Instagram and Website Dream Business Club Membership Rachel Rodgers Podcast Profit First Book You are a badass at making money by Jen Sincero Overcoming Underearning by Barbara Stanny   TRANSCRIPT   Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this conversation and Jane's take on it is Jane comes from an almost financial background, a very practical money background. But as interweave, this money background with now, things like the money mindset. And we talk about things and I joke about the film, the secret. I dunno if you've seen it or read the book and, you know, I love a bit manifesting, you know, I'm totally into all that, but in that film, It shows this thing of this guy, literally waking up and wishing for a Lamborghini or something. And then the next day it's there on his drive. Like yeah, no, I don't think that's true. So. What I really love about it is that she talks about the kind of good money mindset, things that we can do in terms of the slightly woo side, but also teams up with a bit of practical stuff, which again, for me is, is a really good way to look at this. So if you're not feeling the money mindset from a, from a woo side, then you're gonna have something to listen to. And if you do feel it, then you're gonna have some practical stuff as well. So she is a really, really good expert on this, and I'm excited for you to get listening to her. But before I play the interview, I wanna remind you that if you do like the mindset side of stuff, which I do, and honestly attribute most of my success to doing mindset work. This is something that we regularly look at in the club and it's open to all levels of members. So we do mindset exercises on things like values. Like how do you work at your values? So you know that you're in align with them and everything just feels nice and much easier. We do things about reframing a mistakes that maybe remain in the past. We look at things like imposter syndrome. We look at meditation, we look at all these amazing things and there are all these different trainings that I've already done in the club. So when you join straightaway, you can dive in and do as many of them sessions as you want. So if you are interested, please go and check out the club at teresaheathwareing.com/theclub . Okay. Time to listen to the amazing interview with Jane. Here she is. Okay. It's my great pleasure today to welcome to the podcast Jane Walters, Jane, how are you doing? Jane: I'm great. Thanks for having me. Teresa: Thank you for being on. And we, we have found a time that works, cause as you can hear by Jane's accent, she's not in the UK. So tell us where you a

Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively! I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.KEY TAKEAWAYS COVERED IN THE PODCAST: Why comparison doesn’t serve you, and is the worst thing you can do Knowing what success looks like to you, and what your goals are The importance of goal setting The ways we can let our ego get in our way Being realistic about what you can achieve How work isn’t everything and rest is essential The importance of celebrating every win, no matter the sizeTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this!HIGHLIGHTS YOU SIMPLY CAN’T MISS: Practical ways you can stop the comparison and make sure you stay in your lane The mistakes I made this year, because not setting my goals, resulted in me having no lane Take everything you see with a pinch of salt because it’s never the full picture RESOURCES MENTIONED:Instagram liveMary Hyatt Socials and WebsiteTRANSCRIPTHello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit which I'm sure the rest of you can get on to someone's, you know, seeing something of someone's and then clicking through and clicking through and then getting on their website and then looking at this and then seeing this and that.And by the end of like the 10, 15 minutes, I've wind myself up into absolute stupor of like oh man. You know, they're doing everything and look at how they've achieved this and why have I not done that? So we need to make sure that we can focus on our own stuff. So the very first step of staying in your own lane is knowing what that lane is and where that lane is going.Because like you can't just sit and do your own work and focus on your own stuff without actually knowing what that lane looks like, because. How do you know? So for instance, one thing for me is I don't get jealous about people having YouTube channels or YouTube success, because that's not what I do.And therefore that doesn't even bother me. I don't look at it. I think maybe I should be doing YouTube or I should definitely do YouTube. I probably have had numerous different times in the past. God knows how many years, but. But now I know I'm focused enough as to where we're going. Now. It's not to say I won't ever do it.It's not to say that, you know, something might change, but I know that that is not my lane. That's not what I'm focused on. And therefore, I am not going to concern myself too greatly when I see someone having crazy, amazing success over that. So that's the first thing you need to know what that goal is, where you're heading, what you are doing, and what's important to you. Now, you know, and there's probably many podcasts you can go back to listen to.There's definitely goal setting podcasts, but you know, I'm big on this. And I talk about this a lot because it's so very important, but this year. At the beginning of this year, sorry. At the end of last year, I did an awful lot of sessions around helping and coaching peop

Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.   KEY TAKEAWAYS COVERED IN THE PODCAST: The things to look out for that will help you spot bro marketing when you are making an investment What signs you should look out for to determine if bro marketing is lurking in your business Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make What messaging is, what it does for your business and why you need to focus on it How to use your messaging to lead and sell with expertise and credibility How to know what to say and use storytelling to build an argument for your work How to balance being nurturing and friendly to your audience, and sell to them as a business owner How we equate people who have big audiences with success, and the need to redefine that   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How as a consumer you can protect yourself so that you're confident you're making wise investments How as a business owner you can sell an online product in an online world, without using bro marketing tactics Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn   RESOURCES MENTIONED: Dr. Michelle Mazur Instagram 3 Word Rebellion by Dr. Michelle Mazur on Amazon Dr. Michelle Mazur Website Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode The Contrepreneur Exposed on YouTube TRANSCRIPT:   Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business. Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it. And that's the way I taught it. And now I'm sure if you went back and looked at some of my earliest stuff and now I might contradicted myself and. Although, I don't like doing that because I like being very transparent and honest, but I've learned, I learned the difference and it took me ages and I spent a lot of money getting understanding of what this looks like in practice. And I've been sold to in so many different ways and had so many different tactics. And it's, it's a hard lesson to learn because it costs you money. And I think I. Like I said over time, I have now developed and changed what my messages and what I'm saying. And like I said, that might contradict some of my earliest stuff, but that's because I've learned. And I understand now and I don't like it and it doesn't fit with my values. And I don't think I was strong enough in the earlier days to go, oh, this doesn't feel nice. Do I really have to say this? Or is this the way we do it? Or is this like, it feels like I'm tricking them into buying something from me, which is things like why my cart is always open now because I am there when you are ready. Like, I love the fact that I just get, you know, wake up on a random day and I've got a new member. Like, I love that. I love that I'm there when I have. I give you the opportunity to make the decision yourself. I am not forcing you into going, you must join or otherwise, you're going to miss out. So this conversation, I have to apologize a little bit because I think I just get into this point where I'm like,

Today’s episode of the podcast is a solo episode, where I talk about what I really think of the online business space! This might feel a little bit controversial, but it’s something that I am passionate about being more transparent on.   I talk about my frustrations with it, and how they have prompted me to look at how I show up online, how I sell in my business, and most importantly how I make sure I’m not part of the problem.   This episode covers some of the things you might want to consider before starting an online business, and why that life might not be for you.   KEY TAKEAWAYS COVERED IN THE PODCAST: What an online business is, and how it differs to other business models. The dream you are sold, versus the reality of having an online business. The things lots of online businesses don’t tell you when they are selling you their course. The costs involved in a successful big launch and the overheads in running a 6-figure business can be huge. Why a personal brand for an online business means it should always be you that your audience hears from. A reminder that the huge success stories you see are not typical results. Why I chose an online business and what I love about it. The things I do and don’t do in my online business. Spoiler, I do most of it!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Having a successful online business is absolutely possible, but there are no quick or easy routes to success. You must love what you do.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: The questions you need to ask yourself if you are considering an online business. How to avoid falling into the marketing quicksand that promises you overnight success. Why outcomes can never be guaranteed, and why no one factor will ever be the key to success.   RESOURCES MENTIONED:   Teresa and Ben live Becci Hollis Instagram and Website Becci McEvoy Socials and Website Jasmine Star Socials and Website Sian Pryce Socials and Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are things going? I'm really hoping that by this point, cause obviously, you know, I batch records. So I'm more about four or five weeks ahead. And the weather started to turn a bit nicer. I pray to goodness, by the time we're listening to this, you're listening in the sun, maybe going for a walk, maybe, you know, sitting in the garden, whatever it might be that is. My thing, getting in the garden, doing a bit of gardening. I honestly don't recognize myself sometimes that I'm out there getting dirt under my nails, which is a real pain. My lovely nail technician tells me off. But anyway, so this we've got a solo episode and I want to talk about something that might feel a little bit controversial. Now, if you've been following me on social media, you'll know that I have been talking. Over there for a little while about this, I paid attention to the online world and about my frustrations with it, even though I'm in it. And also if you get my emails, you might see that some of the emails that I've sent recently are talking about how I'm starting to look at how I show up in this online world and, and yeah. How I sell and. How I make sure I'm not like the things I don't like. This sounds a bit confusing, but I promise. I can't promise. It'll make sense. I hope it'll make sense. Okay. So let's talk about what I mean by the online world first, shall we? So I don't mean doing things online because all of us do things online. I'm talking specifically about an online business and what this normally looks like is a business like mine. I have a one-to-one. A high touch program, which is a 90 day program where you can work with me one-to-one and we can work through your business, but obviously it's online and you speak to me over zoom. I have a membership, I have courses, I have three levels in the membership, depending on where you are in your business, your budget and your support that you need. And I pretty much lived my entire life online. And so that's the sort of thing I'm talking about. So memberships, courses, one to many offerings. So what you're going to hear in this episode is the fact that if you go back to some of my earlier episodes, I'm very likely to contradict myself and that's fine. And I will explain why. So, yeah, so that's what I mean by an online business now. Why would someone want to go into the online business space? Well, if you are doing something that is a one-to-one thing. So I, obviously my expertise is in marketing and I was a marketing consultant when I first started my business. And then we did a bit of agency stuff, and then I built that and then I didn't want to do that anymore. And I wanted to help more people. And I wanted to go into this world of, yeah great I can create one thing or do one training and I hit lots of people with it, and this is for various reasons. And for me, one of the reasons was I can help lots of people because I am super passionate about

Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.   KEY TAKEAWAYS COVERED IN THE PODCAST   Trust what you’re good at Three types of brands: Personal, Offer and Company The power of the personal brand is bigger than ever because it is a human! What sets us apart is our ability to be human and show humanity You are providing a service by telling others your story Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche. Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results. Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for. Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story! Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case. Irresistible Offer – You have to have something people want to buy! Rich Niche – You need to be in a niche where people actually want what you are offering. Marketing is the phycology of consumption   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t go looking for customers/clients in the wrong places!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Jennifer became a branding and marketing expert for entrepreneurs Doing what you love and loving what you do 6 ways to make your brand stand out   CHECK JENNIFER OUT:   Website Instagram Facebook   Transcript   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world. Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy. Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub. Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And as you'll hear me say to her at the beginning of this interview, the interview was one of those ones that you're like, oh, that's so good. Oh, that's so good. Teresa: Oh, that's a good. And like, I actually physically took things away, wrote them down, like put some things into action. Did her lead magnet and all that jazz. And it was really, really good, but I loved her story. There was just so much to the interview. So I reached out and very kindly, she agreed to come on the podcast, which is awesome. Teresa: So in this interview, we talk about loads of different things. She tells about her story, which is fascinating in terms of like some of the early businesses that she had. We then talk about branding and micro branding and how we stand out in a very busy world where anyone can go online. We talk about how we can create a brand that represents us. Teresa: Reflects us and attracts the right people. But she was so good. Fun to talk to. It's a really good interview and I know you're going to love it. So without further ado here is the lovely Jen. So I am very excited to welcome to the podcast today Jennifer Kem. Jen, how are you doing? Jennifer: Uh, I'm so excited to be here, Teresa. Thanks for having me on. Teresa: My pleasure. I was listening to Rachel Rogers' podcast from hello seven. And she had you on and oh, my word, I just loved it. Like the episode was so good. Your stories are amazing. And so many good points from the podcast, which sometimes like focus a great to listen to, but you don't always walk away with something that you think I need to do that that needs to change. And it was brilliant. So I knew I just had to have you on. I knew my audience would love you. Jennifer:

Today’s episode of the podcast is an interview with Kierra Jones who is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. Kierra helps women coaches, consultants, speakers, and trainers with service, speaking, and expert based businesses and personal brands expand their mindset and message to elevate their visibility, attract aligned clients, and amplify how they package, position, & profit their expertise. We talk all about the thoughts we have as business owners, messaging and how to use it in your marketing.   KEY TAKEAWAYS COVERED IN THE PODCAST   We have to believe it ourselves before someone else can. You can still understand the value of yourself and charge less. Energetic enrolment – people see you talking about something and how you believe in it and want to step into that themselves. You need to tap into what you want to express out into the world and through your work – then think about who this serves. Who do you feel most called to help to serve? “This is the ideal client I support”. What is the deeper transformation that you can help with? Stop apologising for how you want to do something and just be you! Own your way and people will be magnetised to that. You are amazing – embrace your genius. It’s okay not to be everything to everyone. Go be great in the thing that calls you!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   There is always going to be someone who can do something better than you, but there is always going to be someone who can’t do something as well as you.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Kierra became a visibility and sales mindset coach Mindset shifts as a business owner How to appreciate your value Could vs called   CHECK KIERRA OUT:   Website Instagram Facebook   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So do you ever sit there and think they're gonna find me out. Who on earth who I think I am. I joke. I blank stuff all the time. Cause then if I say a blanket, then it kind of just makes out like, while if I get it wrong, I get it wrong. It's fine. I think if you are running your own business, you have so many of these words in your head. I'm trying to feel confident about what you're doing, trying to really own who you are and your space and what you're good at. I think it's really hard or can be really hard. And I know for a long time, I didn't feel like that. I didn't feel like I knew what I was good at or even if I had an inclination of, I thought I knew what I was good at. I didn't want to tell anybody and I didn't want to go, do you know what? I'm actually brilliant at this? Check me out. Because we don't like to do that. So today on the podcast, I have the very lovely Kierra Jones. And we are talking all about those messages that are in our head, the voices that are in our head that talk about. You know that we're not good enough and who do we think we are? And we talk about how sometime our superpower is actually given to us as a negative thing. And both her and I tell stories about actually how that happens to us in terms of, you know, We were told for a long time that the thing that has actually turned out to be our superpower was a bad thing. So, and then talking about how do we take all of these things and how do we then use them in marketing. How do we then use them to find the right people and work with the right people so that we're in our zone of genius. It's a really great conversation. She's really fantastic to talk to. And I think you're going to get a huge amount from it. So let me tell you who Kierra is. Kierra Jones is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. She has coaching programs, courses and mentorship, and speaking helps women get the Messaging, monetization and mindset they need to show, speak and sell more powerfully, purposefully and profitably. She is passionate about helping women stop undervaluing their expertise and giving it away for pennies! Specifically, Kierra helps women and coaches, consultants, speakers, trainers with services, speaking and expert based business, personal brands and their mindset message to elevate their visibility, attract aligned clients and amplify how they package position and profit their expertise. She's great. I think you're going to get a lot from it. If anything, you're just going to come out of it, feeling like totally empowered. And you want to take on the world. I can't wait to see what you think of it. It's my absolute pleasure today to welcome to the podcast Kierra Jones. Kierra how are you doing? Kierra: I am awesome. Thank you for having me. I'm excited. Teresa: My pleasure. My pleasure. So you will last a very long day of podcasts. So I pray to goodness that I am still like, you know, I

In today’s episode of the podcast I talk about the things I did in my business that failed! Often we don’t like to admit failures or talk about them, but it’s important to look back on these failures so we can take lessons from them. I tell you some of the failures I have experienced in my business and what I learnt from them.   KEY TAKEAWAYS COVERED IN THE PODCAST   When you don’t know who your perfect customer is or what you offer you will end up saying yes to things or working with people who are not a good fit for you. You have to get clear – this is who I work with, this is what I do and this is what I’m really good at. Don’t be afraid to say no if something doesn’t align with you. Don’t let your mindset and the fear of failing stop you from starting or launching something – just go for it! Don’t just build your email list and then not email them. When it comes to launching – look at what happened last time and what went well and review/duplicate it. Focus on your mindset and work on it.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You don’t need to re-invent the wheel every single time.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The things that failed in my business and what I learnt from them   RESOURCES MENTIONED   Build My List Course Dream Business Club Free download – Mindset hacks for small business owners   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are things? So today for me is podcast batching day. I am now getting super organized again. Oh, it feels so good, so, so good to get ahead and batch. My earnest light problem is I've been doing a detox as I record today. And it's affected my voice because I don't know about you. I know someone else's like this whenever I do anything, or if I ever get ill, always go straight to my voice. And I think it's because I use it so much, uh, much to my husband's dismay probably, but it always goes to my voice. So I'm a little bit croaky, but I'm way better than I was. For these next couple of episodes. If you hear me a bit croaky, this might be why. So today we have a solo episode and I've decided that today I'm going to talk about the things that I did in my business that failed. Because I think lots of us don't like to talk about failing. We don't like the idea of failing. We don't want to fail. It doesn't feel nice. It's a bit embarrassing, to be honest, when you fail or I find it a bit embarrassing. But it is so part of our business journey, it's unbelievable. I don't know a single business owner that hasn't failed at something. And there are a million amazing quotes out there that talk about the fact of, you know, if you're not failing, you're not trying, you know, that failing's better than doing nothing, you know? I can literally like give you a million if I tried. So I want to talk about some of the places I failed, but the most important bit about this episode and generally about failing is the fact of what you learned from it or what came from it. So there's always that thing of, you know, you didn't fail, you just learned, you know, you either win or you learn and that's it. And I think it doesn't always feel that good. It doesn't always think, you know, I don't always fail and go, "Woo, brilliant. Look what I learned." Like, I don't always feel like that. However, I think they're not wrong. I think, you know, the fact is you do learn when you fail and failing means that you've at least done something. So you've at least got a conversation you can have about it. So that's what we're going to talk about today. We're going to look at the places that I felt that I failed in my business and what I learned and what sort of came from that failure. So let's go right back to the beginning of starting my business. So I think, I mean, there's loads of things I did wrong when I started, but I wouldn't necessarily call them failures. I think one of the biggest failures I had when I had the agency, which wasn't like a one thing, and then I went, "Oh, I failed." It was like an over a period of time thing. I didn't get clear on A who I wanted to work with B what I was good at and C what I wanted to actually do. And I think that was the big problem for my business in the first kind of year or two was, well not maybe the first year was that I was so concerned with the money side of it, that, and, and good reason I was a single parent and I had a mortgage to pay, child to feed and a car to run. So it wasn't like I'm saying, you know, I shouldn't have concentrated on the money. I absolutely needed to. But the problem was, I wasn't clear on who I wanted to work, then what I want to do and what I was good at, which meant I took anything and everything. It meant that someone would come to me and go, "Do you know, Google ad words?" And I'll go, "Yep." Like I think I can learn it. And I did, and I hated it. But. There were many different things that I probably signed up to. There were t

Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   You can’t just keep feeding the beast of ads – you need to reach your audience in other ways! The biggest myth is that there is a certain type of company that is and isn’t ready for PR PR is a great way to build credibility for your business PR is a tool just like social media It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3! There are different tiers of PR – local/low, medium and top. Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be. Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter. The CPR Pitching Method™ by Gloria Chou Credibility – One sentence on why you are in a position to pitch – talk about your experience Point of view – Three things you have learnt helping your customers overcome their problem Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season? Make it as easy as possible to cut through all the emails they will be receiving – use bullet points Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view! Can you make predictions on where things are going in your industry? Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over Sign up for HARO which connects journalists seeking expertise Search #journorequest on Twitter for opportunities Everything you want is on the other side of the send button! It’s not just about awards and accolades, you need to be a real human as well.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Every business no matter how big or small can use PR!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Gloria became a PR expert and coach What sort of PR you should be looking at What makes a good story? The CPR Pitching Method™ How to find media contacts How often should you be pitching?   CHECK GLORIA OUT:   Website Instagram Facebook FREE Facebook Group FREE Masterclass   RESOURCES MENTIONED   Join the Dream Business Club   TRANSCRIPT A very warm welcome to this week's episode of the podcast. How are things? So this week we have got the excellent Gloria Chou on the podcast. You know what, just before I record the intro and outro because I do it separately after the interview. I went back and just watched sort of some of the key points and it was so good. I pretty much watched the entire thing again. Obviously I can watch it cause I record it, but you know, otherwise you'd listen to it, but it's so good. There's so much good stuff coming. And as I mentioned last week, PR is something that I've been doing a lot more of. And I think it's just different ways of looking at it as to why you would do PR. If you're a local business, then it can really help in terms of customers and getting you seen and getting you out there. But for someone like me, who's audiences worldwide. Then it's, that's a bit trickier. So for me, it's more about credibility. So, uh, recently I've been featured in Authority magazine on Yahoo finance on CBS, on Fox News, on an Australian news. I was interviewed for a TV thing. So the credibility of me being chosen to do those things. It's really awesome. So that's how I'm currently using it for me. And also it was a lot of PR around the book and writing the book and all that sort of stuff. So, so it is really good, but I don't want you to be put off thinking, you know, it's that kind of PR. She gives some really good practical things that you can do as a small business owner in order to get that PR and get that coverage. So, oh, and what's really nice for the the intro is because obviously when members of the club are in the club, I get to know them. One of the things that I love and I do kind of fairly often is if I think of a member in the club where actually their business might be a good example for, you know, this or for whatever the subject is, I'm interviewing someone about, I use businesses from the club. As a sort of case study or as a test or as a, can you give me some advice about this? So what's really lovely is they get a bit of free advice from an expert, w

In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.   KEY TAKEAWAYS COVERED IN THE PODCAST   Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money. Once you know the process and have set it all up – it is done! If you tell yourself you can’t do something, you won’t! If you don’t know how to do something right now, you can learn to with step-by-step steps. When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up. Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE! If you’re not talking about your lead magnet – no one is going to join your list! If you don’t help them – someone else will. It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like! Your numbers are not a reflection of the effort you put in. If you only email out once a month – that’s only 12 a year!! As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to. You are not bothering people by emailing your list – they have signed up and can unsubscribe any time. Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   No matter how big your list is – start emailing them from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The mindset shifts that will stop you from starting and growing your email list   RESOURCES MENTIONED   Build My List Course   TRANSCRIPT   Hello and welcome back to the podcast. How are you doing this week? I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often. And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist. I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset. So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I shouldn't have to pay to learn how to do it. And I shouldn't take much time because if I do, I'm doing it wrong. And I think that's true about so many things. I think there are way too many experts out there telling you something is very simple and easy to do. When yes it might be to them and to me, because we've done it so often. That does not mean the first time we did it it was that simple and easy. So there's the first thing that you need to get out of your head. It's not a five minute thing and it does require a bit of effort and it requires a bit of investment time or money or both. Now you might be really surprised to find this out but I obviously you know, having been in marketing for a while, when I started my business, I knew the importance of an email list and I knew roughly how to to get one set up. I'd used different systems in the past. However I spent $2,000 on a course, and that course was an in-person course in Minneapolis. So I flew to Minneapolis to attend a weekend all about lead magnets and list building and how to email people and what to email them and how to create landing pages and all this good stuff. Now, obviously I spent a huge amount of money on that, because it was very important to me because my job is to teach you how to do these things. And therefore, any course like that is an investment for me in terms of my knowledge and my learning. And it was excellent. It was really, really good. So I'm not sayin

Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!   KEY TAKEAWAYS COVERED IN THE PODCAST   Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is. Your own personal brand is what others think of you – and we can influence this. Your brand should represent your knowledge and expertise (heart and values, but also your personality! You can be professional and fun at the same time. Be confident with who you are and put it in your brand. Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them? People love to hear your story and why you do what you do – it helps them to connect with you. Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be. Your brand needs to look and sound the same everywhere. Put the volume up! Find your personality and what makes you stand out and shout about it. Not everyone sees everything you do – keep mentioning it/talking about it. You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin. You never know if someone can or can’t afford your services/product – never assume. New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level. We can’t do this on our own! We need the right people around us.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You can be professional and fun at the same time! It is ok to show your personality in your branding.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Martha became a brand strategist Building your brand Tips for tackling Imposter Syndrome   CHECK MARTHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Build My List Self-Study Course   TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up? Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and your podcasts I'm over it and you laughing. And in my head were already friends. I mean, we never even met, right? Like there's one thing, right like I'm like, guess I knew that when I was talking to you in my end. Um, but then that creates dissonance. Like you're saying you're one thing and you're, I see you somewhere else. And your other kind of what you were saying earlier. So putting the volume out loud, every touch point, which just every place that I talked to my clients or my clients sees me, I want to be the same. You are listening to Your Dream Business Podcast Episode 238. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and the life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business, marketing and mindset tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast as always, I am your host Teresa Heath-Wareing. If you are new, welcome to this wonderful family that we have. You are most welcome. If you're a returning listener thank you so very much. I appreciate you all greatly. Okay. This week we have an interview with the lovely Martha and we're going to be talking all about brand. I know some of you might be sat there thinking, you know, brands and brand conversations are only for big businesses, you know, and things like value, brand values and tone and all this sort of thing might only be big businesses. But what is so nice about t

In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.   KEY TAKEAWAYS COVERED IN THE PODCAST   Your email list is one of the best assets you can have. You need to understand who you want on your list – quality over quantity. Create your perfect customer avatar so you know exactly who you want on your email list. What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want! You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice. Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated! When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems. More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much. Focus on the fact you are helping people and they will want your lead magnet. You need to start emailing your list on DAY ONE! You can choose the frequency of your emails. Don’t build a list and then not email them. Add value – see email as another form of communication. It is another way you can support and add value to your audience. Don’t just email when you have something to sell!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Start emailing your list from day one! Don’t just build your list then not email them.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My 5 steps to starting your email list   RESOURCES MENTIONED   Email Marketing 101: Tips and Tricks podcast episode Mailerlite Build My List Self-Study Course   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How is your week going? If you're listening on Monday, it's just started, but you could be listening any day of the week, couldn't you? So I hope you're having a good week, even if it has just started, uh, I'm feeling very positive this week. I've been listening to a really good book talking about mindset and some kind of woo woo things and about energy and, um, yeah, I've been doing a bit of work, so I'm feeling really, really excited and ready. And happy for a new week. So today we're going to be looking at list building stuff. Now I know we talked about it a lot in the past, but I cannot stress how important this stuff is. Over this email and email? What am I saying? Over this podcast and some emails and some socials. We're just going to be focusing on a little bit, because I think it's one of those things that even if you've started an email list, you need reminding, like I need reminding, everyone needs reminding to constantly be building their list. Because honestly, it's one of the best assets that you're ever going to have. Now, if you've heard me talk about list building before then you will know that I have five steps that I teach and these five steps are, Who do you want on your email list? Give them a reason to join your list. What tech do you need? And How to set them up? Um, and so, How to get them signed up. Sorry. And what do you want to email them? So what I'm going to do is I'm going to take each one of these sections and I'm kind of going to tell you the main do's and don'ts for these five sections. So let's start with step one. Who do you want on your list? The really important thing here is you need to understand who you want on your list, because this is where quality over quantity is very, very important. It's key. I would much rather have an email list of 500 people who love me than five thousands who were really not keen. So understanding who you want on your list is really important. Now, obviously one of the ways that you can do this is making sure you've done your perfect customer avatar, that you've looked at, who it is you want exactly. And the thing that you need to remember here is what you're trying to understand when you're doing your perfect customer avatar is you're trying to understand what problem do they have that you solve. So it always sounds really dramatic when you talk about problems and solving and things, and it's not really at all. It's just about the fact of they have something that your product or service helps them with. So for instance, with me and my membership, the problems that my customers have that my audience have is they might be overwhelmed with all the stuff out there. They might want a simple and straightforward guide, which they can follow. They might want some personalized advice. They might need accountability. They might want an amazing communities. A lots of different things that might be problems in their world that my club can help them fix. So what is it that you can do for your customers? What problem do you help them fix? So for instance, if your, and I usually use the i

Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.   KEY TAKEAWAYS COVERED IN THE PODCAST   Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people When people take a quiz, they are invested in what the result is – people love to find out more about themselves. When you create a quiz there are three different types of questions you use in a quiz Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time Deliver value – give people a quick, actionable win. They can take that thing away and implement it It takes around 6-8 weeks to develop a full quiz funnel Not everyone will read the results page so you need to deliver the results via email Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience? Allow your personality to come through so your audience can connect with you and find out more about you The three types of questions: Diagnosis, non-diagnosis and visualisation If you can surprise and delight your audience – you will build so much more of a connection with them!     THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Give them the what but not the how – that’s your paid for product!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Kylie got to be a quiz funnel strategist Why quizzes are great for businesses The things you need to think about when you create a quiz The three types of questions you can use in a quiz How the back end of a quiz works   CHECK KYLIE OUT:   Website Instagram Facebook Quiz   RESOURCES MENTIONED   Take my quiz! Interact Active Campaign Kajabi   TRANSCRIPT   Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So you probably know if you have been listening for a while. I have the most amazing quiz out there. That's, is so clever and does such cool stuff. And we spent such a long time putting it together and today we're telling you all about it. We're going behind the scenes. We're telling you how we did it. We're telling you all the good stuff that went in it and how it works and how hopefully it's going to encourage people to join the right level of the club that is suitable for them. So I was joined by the very lovely Kylie. Kylie did the quiz for me. Now. She worked with me. She is a quiz funnel specialist, and she worked directly with me and helped me put together the kind of basically helped me put together the quiz. I had a really good idea in terms of like what I wanted to happen in terms of questions and leading people into the Club. That was as much as I got. So, uh, Kylie Lang is a quiz funnel strategist, and a course creator as well as being the founder of Fab Factor. She works with course creators coaches to grow their email list and get more leads and have sell out launches using the power of automated quiz funnels. After running her digital course company for nearly 14 years. When there was no social media to speak of, and most courses are paper-based. She made plenty mistakes and has been part of a massive growth in digital marketing at grassroots level. Fast forward 2022 uh, she's got a multiple six-figure launches and a seen her email lists Grove by 700% by creating highly converting quiz funnels. So attributes much for success to have framework called 'Fab Factor'. And build an emotional connection with clients and helps them take their next step. So that's the amazing Kylie, like I said, it's a really good episode. I said last week that I was trying to reduce the length of my interviews, just because I know they can be quite long. And I did say to Kylie, right, we're trying to reduce the length. Let's see how we get on. And we talked a lot, so I'm sorry we are trying, or I'm trying. And I had batch recorded so many of them, so there's still some quite long ones. Anyway. Uh, here is the very lovely Kylie. I can't wait to what you think. So I am very excited today to welcome to the podcast, the very lovely Kylie Lang.

In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently.   KEY TAKEAWAYS COVERED IN THE PODCAST   Open/closed cart is usually for digital products/memberships/courses/coaching program Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year) Open cart means you can buy at any point – it never closes Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time. Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes. Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work! Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste. I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Having an open cart means I am always here waiting to help you, whenever you need it.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The difference between open and closed cart Open cart vs closed cart Why I have gone from a closed cart to a fully open cart?   RESOURCES MENTIONED   Take my quiz! The Dream Business Club   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are you doing? So this week, we're going to be talking about open and close cart. Now you may or may not know what I mean, but I'm going to explain it's all fine. But the reason I'm going to talk about it is because I've changed my strategy recently with my own membership. And I want to talk about why that might be and what that means and why you might consider one over the other. So what do I mean by open and close cart? So the first thing, I mean is this normally is a digital product thing. You wouldn't normally have this on a physical product, although it's not unheard of. I'm sure. So Disney who used to put things in the volts. So you couldn't buy all the films all year round. This is before the days of Disney plus, uh, when my daughter was little and you had to buy the DVDs. Um, but yeah, they used to put things in the volts, so it would make them exclusive. But anyway, so it does tend to be a digital product. So it tends to be through a course or a membership or a coaching program. And basically closed cart means that it is not available all year round. So it's only available for certain periods of time. And it tends to be like twice a year or three times a year. Maybe sometimes even once a year. If you take B school, I'm from Marie Forleo, I'm sure that's only once a year. Um, and it opens like five days or seven days, and then it closes again. And if you don't buy it at that point, you don't get access to it. So that's what a closed cart is. It's when it only opens for a set amount of time and it's not available all the time. And open cart, as I'm sure you can imagine means. You can buy at any point. So if it was Marie Forleo's, B-School, you'd be able to buy it any day. You'd rock up day and buy it if you wanted to. Tomorrow the same, three weeks later the same, six months later the same. So I've recently moved from a closed cart over to a permanently open cart. What I want to do is before explaining why I've done that I wanted to kind of go through the benefits and you might kind of work out why I've done it as I'm going through the benefits, but there are some kind of more personal reasons as to why I've done it, but let me go through the benefits of one versus the other. Because if you are looking to sell it, digital products, You really do want to consider whether you're going to have an open or closed cart. You need to know whether you're going to have an open or close cart, cause it really affects everything you do with that digital product. So let's talk about benefits of having an open cart. Well, firstly, it's open all the time, which means anybody can join at any time, which means you're not limiting your income to certain times of the year, especially if it's a course. Like the pressure of selling

Today’s episode of the podcast is an interview with Nequosha Anderson. Nequosha is a business and intellectual property attorney who assists primarily women creatives who want to legally protect their income producing ideas. We talk all about where to start when it comes to the legalities of your business whether you are just getting started or want to grow your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   95% of people do not think about the legal aspects of business We have to think about when things go wrong and have a plan for this You need to have a strategy/goal in place to run a business that includes the legal stuff Having a business is more than just having a logo and photoshoot! It is better to be proactive than reactive – being reactive will always cost more You don’t need a lot of clients or customers to make lots of money – you need raving fans Turn your clients/customers into raving fans by giving them the best customer experience Having the right legal cover and protection in place makes you a better business owner, provide better service and it sets expectations for people who work with/buy from you Make an environment where everything is a given – set expectations from the start Authorise people – enable people to handle things whilst you’re not around At the very least you should separate your personal assets to your business assets You have to have contracts and policies in place so there is a mutual understanding in place from the very start.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Be proactive, not reactive!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Nequosha became a business attorney How to plan for when things go wrong The cost of consulting an attorney What legal cover do you need for your business? Protect before you share! What is the minimum you need to do?   CHECK NEQUOSHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   My Dream Business Club doors are open! Join here   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. The Club doors are open. Woo. I'm so excited. I am so excited. Um, it's been a long time coming. Uh, they've been shut for a long time while we've been behind the scenes, sorting everything out, changing everything. Making the whole new thing come to life and I am so, so glad that I can finally welcome you into the Club. It has been so much fun. So let me explain the levels of the Club, because I know that, uh, now there's three levels. I just wanna make sure that you, you get what's at each level and, and also explain to you what you get at each level as well. So the three levels of the Club are the Club, the Club Plus and Executive Club. The Club is $19 a month. The Club Plus is $97 a month and the Executive Club is $197 a month. So let me explain to you what you get in each. Okay. Let's start with the Club $19 a month. So you get access to level one of the Dream Business Growth Path, so that amazing growth path that I've put together all of level ones, lessons you get. You also get all the training courses that are attached to level one. So for instance, let's say in level one, I, I talk about social media and I tell you to focus on one or two platforms and you are brand new to it. And you think actually Instagram is my thing, but I dunno how to use it. Then there's an Instagram course that then teaches you how to use it. So for a, each area of the growth path, there's normally some extra training that I've got. So you also get access to that. You have a monthly live Q and A. Now this Q and A is a Facebook live in the Facebook group. You can submit questions beforehand. And I will answer them on the live and you get that for about an hour every month. And you also get a recording of that. So if you can't attend live, but you have a question then by all means, put the question in the group and I will then come back to you and say, I answered it and it'll be on the recording. The other thing that you get as a Club member, which is so important, and I debated about whether this was in at this level, but it's so important. And actually one of the big reasons people join my world is you get the monthly mindset sessions. So the monthly mindset. Oh, gosh, careful. I would say that monthly mindset sessions. You get these on, um, once a month. They're on zoom. So you are on camera. I'm on camera, obviously, as always, you don't have to be on camera, but most of my members do cause we're very friendly. Uh you're on camera. And then basically in those mindset sessions, I walk you through a mindset exercise, varying different ones through varying different levels of your business and different challenges that you might foresee. So we've done things on limiting beliefs. We've done things on, on imposter syndrome. We've done things on time management and we've done stuff on meditation. We've done stuff on journaling. So lots of different things around mindset, just to

In today’s episode of the podcast I talk about how you can create your dream business by focusing on 6 main areas. I tell you more about my Dream Business Growth Path and the free Dream Business Workshop I am doing, PLUS hear some stories about my amazing members who have created their dream businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST   Let’s all be kind right now. The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community. You need a clear plan of what you are going to work on next to take your business to the next stage. To sustain a business you need the 6 key areas in place. My growth path gives you a clear, actionable plan to follow to get to the next stage.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   To create your dream business you need to work out what you want, make a plan to get there and work on your mindset.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My new quiz and how it works How my Dream Business Growth Path works Stories about my amazing members who have created their dream business   RESOURCES MENTIONED   FREE Dream Business Workshop – Wednesday 16th March 12pm GMT Take my quiz Becci – BeHeardSocials Ben – Shoutable Agency Becci – Blossom Academy   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So I'm still recording these a little bit on the fly, which is still very frustrating, but we've had so much going on in the business and so many new things coming out and changing that I just to try and plan too far ahead at the moment, seems a bit difficult, but soon things will calm down. And so, uh, hopefully I will get back into the swing of things. So this last few weeks have been a little bit tricky in terms of what's going on in the world. And, and I guess I've not really said a huge amount about it. And I guess I just wanted to address it on here in case you're sat there thinking what should you do? How should you show up in the world? And one thing that has really surprised me is how strong some people's opinions are about, you know, what's right and wrong and what you should and shouldn't do during times like this. And it's tricky. It's really, really hard. Now I know as a business owner, we have a different position, I suppose, than a person that's just using their own social media. But also honestly, I can tell myself in and out of this completely, which is probably why I haven't said a great deal. I guess I should caveat this whole conversation with the fact that you know, or you may or may not know that my husband was in the military for 25 years and his life was spent flying in active war zones. That that was what he did. He's come under fire at times. They've flown into the most scariest places, probably on the planet in very hostile environments. And like I said, this is a world that, that he is more than used to. So I guess, you know, when it comes to stuff like this happening and what do I do publicly and outwardly I look at him and I look at how we manage things. And I just think at times like now we just need to be kind, we need to be accepting that people deal with things in different ways. I have got people in my world that and me included, actually, I'm not a big watcher of the news because as I've talked about in this podcast where I get anxiety and, and I can pretty much cause myself a lot of anxiety without seeing anything extra. So I personally, um, in fact we have this kind of thing in my house that my husband, Paul, he will watch the news and look at it on his phone and all that sort of thing. And if there's anything that I really need to worry about, he'll tell me. And obviously I know vaguely what was happening in the world at most points. But I think at this point, like I said, I was really hesitant to mention it really. But I've also seen stuff that basically people said, if you don't mention it you're in support of Russia, which obviously is not the case, I am definitely not in support of what is going on, but just because I don't choose to constantly share about it doesn't mean that's the case. Also, the other thing that's interesting is that I am no expert. I am, you know, granted my husband has a firsthand account of this sort of thing, but I am no one in this world's talk about this sort of thing. So I choose not to that doesn't mean I don't support them. It doesn't mean I don't do things in private. Again, I've seen people, who've posted pictures of what they've donated and it's like, yeah, I don't feel the need to do that. So, like I said, in my, my opinion on all of this is we're all doing the best we can. We all have different views and thoughts and opinions, none of them, right and none of them wrong. We deal with things differently. And just because someone doesn't show up the way you expect them to show up, doesn't mean that they're wrong. You know, this, this subject in particular can be very

Today’s episode of the podcast is an interview with Neill Williams. Neill is a Master Certified Life and Productivity Coach who helps too busy high-achieving online entrepreneurs scale back their work weeks to 30 hours or less so they can do what they most want to do, most of the time. We talk all about how we can become more productive and organised, as well as staying accountable so you can work smarter and reach your goals working fewer hours. We also give you some of the mindset tools and practical tools you need to do this!   KEY TAKEAWAYS COVERED IN THE PODCAST   Time does not = money. You can earn a great amount of money working less hours – it is possible. You have to have the mindset in place first to take the action of systemising or delegating in your business. Don’t take your employee mindset into running your own business – you have to think about everything and hold yourself accountable. We are the CEO of our own businesses – everything is down to us. Let go of the cookie-cutter version of what you think a CEO looks like. To have self-integrity – you have to keep the promises you set yourself. Create an amazing relationship and don’t let yourself down by not doing what you planned to do. When you give yourself less time, you have to be more efficient! Cutting hours is a great way to increase your productivity because it limits you being distracted and procrastinating. Ask yourself – does it make the boat go faster? Is what you are doing pushing you towards your goal? Carve out time for being the ‘employee’ eg Fulfilling/delivering your product/service and being the ‘CEO’ eg Marketing/selling. Schedule thinking time – you are solving a problem for someone. Give your brain things to focus on during this time eg what is my goal for next year? What are my next 3 steps? You don’t have to do ALL the things – you need to have a focus and know where you are going. Scaling back the number of hours we have been conditioned to work gives us the freedom to be flexible and spontaneous.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t add complexity when it comes to making money – it only takes one amazing offer or thing done really well and one platform.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Neill scaled back her working hours but still hit 6 figures in her business. How you can work less hours whilst earning 6 figures. How to stay accountable when you are running your own business. How to be more productive in your day and get more done in less time. Intentional productivity vs intentional time-wasting.   CHECK NEILL OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Take my quiz to find out your No 1 Business Blocker Dream Business Workshop Check out my new website! Ben (Shoutable Agency) – Website Developer Kylie – Quiz Builder ActiveCampaign   TRANSCRIPT   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got lots of updates for you for this week. Lots has been going on. So first update. Have you gone and done the quiz? So the quiz what's your number one business blocker is out and live. If you go to teresaheathwareing.com/quiz so you can uncover where you're getting stuck in your business and reveal the action steps that you need to grow your business. Plus you've received a personalized growth rapport and an action plan. We're going to do a whole episode about this quiz because the whole thing was amazing. The process and the work that's gone into it. Like I totally geeked out at the backend of it. And like, cause basically what happens is I wanted it to be really personalized, you know, and it says it's personalized. And it's really not that personalized when you've done quizzes in the past. So what I've done is when you take the quiz, the page you finish on that gives you the name of where you're stuck is kind of the, the overall, yeah, this is the area you need to focus on. However, The report that I've put together and I'm laughing because it's crazy. I talked, I was having some sessions with active campaign because we were moved over to that or moving over to there. And which, again, I'll talk about properly at some point. And also having conversations with the lovely Kylie who built the quiz and both of them, when I said how many options of the report I needed and wanted, they would just like 'What on earth.' Because I've made it very personal. So basically there are three main questions within the quiz itself that I pull out and put into the report. So your actual answers, I tell you the next thing you need to do in your business. And this is all based off my dream business growth path, which is in the club, which is phenomenal. It's a, we've spent a long time putting it together. It's very, very detailed in the sense of use you pick a section. So it might be social media. It might be content. It might be sales. It might be emails. It might be your community. It might be

In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.   KEY TAKEAWAYS COVERED IN THE PODCAST   You don’t want to give away the Gold! You need to add value with your content, without giving everything away. Different levels: Paid courses, membership, product, service Lead magnet, Facebook group – they have to do something to get access Free content – they don’t have to subscribe or opt-in (blog or video) Social media content Pull out the sections of your paid product and focus your content around this. You could offer a lead magnet with some ideas or a checklist. Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Everything you put out there should be pointing towards your paid products – don’t give them the Gold!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   Different content at different levels My content planning framework   RESOURCES MENTIONED   Take the quiz! Phil from my podcast assistant Build my list course   TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on. I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out. So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway. Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay. This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course. And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now, if you don't have an online course or a membership, then take it as if it's your product or your service. If you're a coach, then obviously you don't want to give away the gold. Like, I don't want to give away the thing that you are going to be painful. Also, if you can hear the rain, it's absolutely throwing it down. What a horrible day. Um, so I apologize if you can hear the rain on the window. So anyway, back to it. So we're going to be looking at it and you've got to bear with me and I think, uh, this one might be one you need to come back and listen to again, just to go and do it for yourself. Um, and go through the exercise yourself but I'm going to run through it. I'm going to talk you through the exercise. And then, like I said, come and listen to this again. If you need to go through it again, to make sure you can work at how to do it for you. So basically when you have a business that's an online business or, well, any business really where your doing different bits of content at different levels, how do you know what to give away or talk about at each level that then first off it doesn't give away the gold and the good stuff, but then leads them naturally into the next thing. So I'm going to talk about how we do this. So. The first thing we've got, we've got to think about our different levels. So basically we've got from the top going down, I've got, obviously my paid things. So in this example, I'm going to give you, I'm going to talk about my course build my lists. So we've got my course at the top. Then the next thing I've got going down is I've got lead magnets, which then take you onto my email list. Okay. So that's the, the lead magnet is the next kind of big content that you would get f

Today’s episode of the podcast is an interview with Wendy Hill. Wendy is the owner of HillStart Nutrition Health and Wellness. As a Naturopathic Nutritional Therapist and an expert in female hormone health, Wendy supports women through perimenopause, menopause and beyond through her Fabulous & Female membership, group programs and 1:1 work. We talk all about how as a business owner you need to look after yourself and your body, with simple and easy ways to do this. KEY TAKEAWAYS COVERED IN THE PODCAST You are your business – if you go down, your business goes down. So you need to make sure you look after yourself!Our default is to just work because we love what we do – but we have to find a balance.It’s about doing the best you can for yourself.You don’t have to cut out alcohol and sweet treats to be healthy – we have to live too.There is so much information out there – it can be confusing!We try to power through all the time and rely on caffeine and sugar to get us through – we don’t have time to stop.We still have to enjoy our food – it’s not about cutting everything out.Your lifestyle and food are the two things you should really be focusing on, then supplements if needed.Multi-vitamins are OK but may not do you much good if they are low level.Don’t buy your food from where you fill up your car with fuel and don’t buy your supplements from where you buy your food.Vitamin D is good to take in the Winter.3 easy and actionable changes you can make to look after yourself and body:Drink more waterEating three meals a dayMove moreTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You need to look after yourself and make sure you are fuelling your body so you can do the best work you can. HIGHLIGHTS YOU SIMPLY CAN’T MISS Wendy’s journey so far and she has got to where she is todayThe balance between working hard on our businesses but also looking after ourselvesVitamins and supplementsSimple and easy tips to look after yourself and your body CHECK WENDY OUT: WebsiteInstagramFacebookFabulous & Female Membership5 Day Female Health MOT – FREE to join TRANSCRIPT Hello and welcome to this episode of the podcast. How are things? Things with me are somewhat busy at the moment. I was trying to explain to my husband the other day that some of the things we've got going on at the moment, some of the projects, are like the equivalent of getting married, getting divorced, starting a job, leaving a job, moving house. For some unknown reason, I chose the same time to re record or record a section of the pathway that isn't done, moved from one email system to another, launch my book, rebrands, create a new website, do a brand new quiz, which is coming out very soon, hopefully. What else is on my list? Do a launch strategy, review some processes. Seriously. I don't know what I was thinking. I do not know what I was thinking. So what's happening with the podcast at the moment is I'm pretty much doing it on the fly, which I hate doing. And I hate doing it for a few reasons. One like. I don't like the fact that we're not more ahead and more organized, and two for the team, because obviously they've got their stuff to do. And I, and I'm doing it kind of fairly last minute. But the reason I'm doing it very last minute is because, because I've got so many new things coming up and it's literally like, it could happen tomorrow. It could happen next week. I'm not entirely sure that I don't want to record episodes of the podcast. They'll do my content so far ahead that I missed telling you these things. So. If they're a bit rough and ready for the next couple of weeks, please bear with me. Also. I want to ask a favor, a couple of favors actually, while I'm sat here. First one, if you haven't yet, given me a review on iTunes or Spotify, I would absolutely love it. If you could. I'd be very, very grateful. If you know someone that might be interested, please go ahead and share it. And also I'm asking a lot this morning. Also, what do you want to hear me talk about? Like, is there anything particular? If there is come and DM me, come and drop me an email at [email protected]. However you want, just come and give me a shout and go, 'Do you know it'd be really helpful if you could do an episode on this.' Because while I'm kind of I'm doing it by the seat of my pants. I can then plan of going forward what we'll talk about. Okay. Today is a bit of a different one, actually, but I'm really excited about it. It's an interview with the very lovely Wendy Hill. Now, Wendy is a nutritionist. She is my nutritionist. I've been working with Wendy for some time. I'm just going to find her actual bio. And basically we. We have a really honest conversation about how you've got to look after yourself, how very important it is that as a business owner and a small business owner, you are your business. If you go down, your business goes down and I didn't realiz

In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen. KEY TAKEAWAYS COVERED IN THE PODCAST As a business owner, we have to do everything! It is understandably tiring.There are so many different factors that contribute to how we are feeling about life and business and have an impact.When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.Remember why you started and why you do it! Who are you doing it for?Look back and remind yourself how far you have come already! Sometimes we can forget this.You did that! You are amazing.Find your squad and talk to them! We need people around us who support us and want to see us succeed.You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!Go back to basics – what is the bare minimum you can do right now to keep going?Keep ticking along, pull it back if you need to and then refocus.When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.Co-working sessions are great for motivation, accountability and keeps you focused. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it! HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when things are not going as well in businessHuman brain vs your chimp brainHow to keep going when things get tough – actionable steps RESOURCES MENTIONED Join the Club! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy. And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about. Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in. And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's built the relationship of friendship and being in it together, which is lovely. But because we're so close to member, because I'm so close to my members, obviously I know what's happening in their world and their businesses. And one of the things that I've noticed in January is a lot, a lot of people have struggled. And they've struggled for so many different reasons. They've struggled because they maybe haven't got the sales they were hoping for. They've struggled because there was like the whole self-assessment tax thing that they were trying to sort out. They struggled because they can't get the motivation. They've had COVID. Their children had COVID, they've been off school. They've gone back to school. Just generally, it's being tough. And I think, you know, I'm really careful not to talk too much about how hard things are, because I know that sometimes you can be sat there listening going all right. T bring us down, why don't you? And I don't want that at all. But I do want to talk about it because what do you do when things are tough in your business? How do you manage? How do you make sure you keep showing up and doing the work and making money and being positive and being proactive when honestly you'd like to give up. And I know, and I will hold my hand up. There have been a number of times in my business where I'm like, I'm done, I'm not cut out for this anymore. And they, you know, they feed properly, you know, no

Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.Make it a priority to give attention to the service you are delivering.True marketing comes from refinement, optimising and learning.The foundations of marketing - messaging, strategy and overall offer.The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.Then you need to look at how you communicate your offer and what you sell.You can’t build anything on a bad foundation!In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.You need to grow your email list prior to launching who are interested and trust you.If you are just getting started – understand your ideal customer and create value adding content.The success of your launch is in what happens before and after your launch.People don’t buy on their first contact with you! You have to build their trust.It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.Try and do something every single month to grow your warm audience list.Be realistic with your goals – we are all at different stages in our businesses.You have to build it up slowly – it doesn’t happen overnight.Success is created from the foundations.We need to make sure our content is entertaining to our target audience.It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.Content is driving everything – it’s how we get attention on everything we do!You have to stand out with your content.Create a way for people to gain trust and connection from you and your brand.Offer a higher level of connection through dms, chat boxes, Q&As, lives.You can’t have a perfect balance all the time – but you can create your definition of this.You can only do as much as your season of life allows! It won’t be forever.People may not actually be “doing it all” – they probably have help! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS Emily’s journey so far and how she got to where she is now!How to have a successful launchWhat if you don’t have a huge audience or team?What is working right now when it comes to contentWork/life balance CHECK EMILY OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 90 Day ProgrammeCreating Success Book TRANSCRIPT Teresa: Hello, and welcome to today's episode of the podcast. Now, before we get going, I need to tell you that my dog is around and is being a royal pain in the backside.Teresa: He's just not settling today. He's been from a walk. I don't know what's wrong with him. So if I shut my office door, he is going to bang on the door to let him in. So I'm just letting him roam. And I apologize if you hear little tappy dog feet as I am doing this, but this is the reality of working from home. Isn't it?Teresa: So today we've got an interview. As I said, last week, it was meant to be last week. And then I changed things up because of the new podcast name. If you haven't listened to last week's episode, then please do go and take a listen. Because it's really, really, um, I think it's really important episode had lots of great feedback from it.Teresa: So I'd really appreciate if you haven't listened to that, you go back and listen to episode 227. Couple of things to mention before I talk about today's interview. The first thing is that I mentioned a few weeks back that the 90 day program that I run the one-to-one program, the only way you can work one-to-one with me, the price is going up.Teresa: And as you listen to this podcast, as it comes up on the Monday, the price literally goes up on Friday and it goes up by quite a considerable amount. So if you've ever thought about doing the 90 day program with me, Then now it's probably the time that you want to jump in. Also, I think I have one, maybe two places left.Teresa: I could squeeze another one in, I don't take many people purely because obviously it's one-to-one and it

In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly!There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given.As experts, we are here to serve you – without our audience we would be nothing.As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud.As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to.As women, we are not small or less than men!89% of the world’s billionaires are men.I am so passionate about making sure you have the support, guidance, mindset and motivation you need.Only 30% of US businesses are owned by women.We live in an unbalanced world – it is not a straight playing field.I am so proud of you – you are a Rockstar!I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action.It is not ok to pay people for their help and support and they don’t treat you and support you in the right way!It is your business, your life and YOU get to choose. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS I’m on a mission to change the online space for youWomen are bought up to believe they are not capableStatistics that will shock you!What I am rising up against TRANSCRIPT Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name.It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together.If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case.Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible.So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a long time. I have been in business now eight years, I think. And I've been in the online space for at least five or six.And in my time in the online space and in my time of working with lots of business owners. I have seen lots and lots of things. I've seen lots of ways of how this is done. I've seen lots of experts speak. I've seen lots of people think they're experts. I've seen people start businesses, leave businesses. And I've seen the good and the bad and the ugly of what is the online world, but I'm specifically talking about experts out there.People like me, people who make their living by helping other business owners by supporting them. I'm always very adamant in explaining and saying that the reason I can support people in marketing is because I have a degree in that and I've spent more than 16 years, probably more like 17 or 18 years at it now.And then as time went on, I then started talking about business because the longer I run my business, the more I knew about that. And then as time went on, I started to get my mindset because I do a huge amount of work for my own mindset. I learn a lot, I've paid lots of money for things, I've attended stuff.And I really kind of jump both feet into mindsets and business, and therefore feel the only now am I qualified is probably not the right word, but you know, I can now talk about it. And like I said, o

In today’s episode of the podcast I am talking about how you be more strategic with your goal setting, breaking down each goal into manageable actions so that you can achieve your goals! KEY TAKEAWAYS COVERED IN THE PODCAST The podcast is changing next week!Set your goals for the year – this will really help to focus and know where you are heading.Aim to set a mixture of business and personal goals.Once you have your big goals – split each up into quarters and give yourself actions for each quarter.You need to work out what you need to do in order to reach that goal – what would it take?Take each quarter and split it into months – break down each goal into manageable actions for each month.If your actions aren’t getting you results – change the actions!Look at each quarter separately and make sure you are reviewing as you go.Note down your numbers – keep a track! You may just be surprised. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Be realistic about what you can achieve in each timeframe! HIGHLIGHTS YOU SIMPLY CAN’T MISS Exciting things coming soon! 01:03Goal setting mistake 02:47Strategic goal setting exercise 03:19 RESOURCES MENTIONED Episode 224Phil from My Podcast AssistantLaura Try YouTube Challenge90 Day ProgrammeMy PA PlannerFull Focus Planner Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I've been talking recently about lots of changes. Oh, did you enjoy Natalie's episode last week? It was so good.And the week before I told you about all the changes that are coming, the name changes the brand, the website, the membership, all that good stuff. So if you haven't caught up with that, then do go and listen to episode two to four. I have to think then which one it was and to go and have a listen to what's happening.There's lots of exciting changes coming. We're also doing a couple of other things, which I mentioned, I think last week in that we're going to be doing a quiz and it's a really good quiz. We're putting a huge amount of effort into it. We're going to do a podcast with Kylie who is helping us put the quiz together.It's to do with my pathway. It's to do with basically identifying. Where you are in your world and what your next thing is that you should do to move on from your world or to improve where you're at or get more sales or whatever it might be. So I will let you know when that site, so keep an eye out for it.Also next week, the name will change. As I record this episode, I've not actually recorded the new and tracked trow spoke to the lovely Phil who we'll link up to in the show notes about. Hi, we might change a bit of editing or I don't know. So, uh, I'm still working this out. Like it'll be down in time, but, uh, yeah, I should let you, I do tend to work a bit better when I've got a bit of a time pressure.I think to myself, I've got loads of time and then I worked really hard at the end and get it all done at five. I work much more productively when I'm busy, which is Curtis because I'm very busy at work. So let's talk about this year. They normally, towards the end of the year, I do a goal setting podcast and we talk about it and I give you a workbook and that sort of thing.And I didn't do on this year because I was doing a lot of stuff in other places. However, I did want to do a little episode on it. It's not going to be crazy long. Just to talk about how you actually put those goals into fruition, how you actually get them to work. Because I think what most people do is they write their goals on a piece of paper and they go, oh, those are my goals for the year.And then they put that in his paper somewhere, or they leave it on a board or whatever, and then they get to the end of the year and they go, oh, did they come true or not? And sometimes by absolute fluke, they do. And sometimes they really don't. So. I want to talk to you about how you can be more strategic with actually getting these things done and planning them eight.And it was something I did with my VIP retreat people. And what we did is, and I want you to work along. So if you've got a piece of paper or pen or whatever, you just do it in your head, maybe come back to this episode. But I want you to think about the goals that you've written down. That's the first step.If you haven't set any goals, set some goals for the year, I always do. It really helps focus me. And there's so many benefits and reasons why you should set goals, which I won't go into now. I'm sure if you go back and check one of the other goals, setting ones from previous year, then you'll hear me talk about that.But setting goals basically gets you to draw a line in the sand. It gets you to go, this is where I'm heading, and that stops you from. Veering off into other places. Of the things that aren't anything to do with your goals. The other thing that I really struggled with when I first started this is I could set goals really easily for the busi

Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth! KEY TAKEAWAYS COVERED IN THE PODCAST Employees have very few expenses.Having a $100,000 salary is very different from having a business that turns over $100,000 per year.Turnover is very different from actual gross profit.In order to make any money having your own business – there are always going to be expenses.You will hinder yourself by trying to do it all on your own just to save money!If you have a business that can’t pay you – you have a liability.You don’t know what your client can afford, they are strangers to you!Don’t decide what someone else can and can’t afford.We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income.Why would you push someone into a solution that wastes BOTH of your time?If you raise your rates, it will be easier to get clients because people know you are serious.It is all about priorities and what is important to each person as to what they will be willing to spend more money on.You need to offer the next level for your clients – so there is somewhere else they can go.You don’t have to buy an Aston Martin if you’re wealthy!Money is NOT evil. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Never assume someone can’t afford something you offer! You don’t know their priorities or income. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Natalie 04:49Money mindset 09:46Pricing mistakes to avoid 17:01It’s ok to charge your worth! 18:51How to be confident charging more 34:25 CHECK NATALIE OUT: WebsiteInstagramFacebook Transcript Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it.I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming.You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay subscribed. The name will just change for you. So hopefully you shouldn't lose me or anything like that, but make sure that you've hit that subscribe button wherever you listen. Okay. So this week we've got an interview and it's with the amazing Natalie Bullen.We're so good. I can't even tell you, I loved this interview, but let me tell you a bit about Natalie first. So Natalie, through her work as a financial consultant business coach and banker, she discovered that the biggest hindrance to financial freedom is mindset totally. Realizing that many people's view of wealth is unattainable or they see as unattainable or something that's simply for those people. Natalie has an ambition to shift her perspective for everyone she meets by encouraging them to improve their relationship with money. Growing up in one of the poorest states in the country that Alabama native witnessed firsthand, how impact.Uh, see, this is me trying to read again. I hate reading. How the impact of financial illiteracy. I can't read. I'm going to have to get some lessons in how to read and economic deprivation can have on a community determined not to be another statistics, Natalie worked tirelessly to establish herself as the go-to guru for all things finance.And it was great. Actually, what I really particularly loved about this talk is Natalie's not just talking about the money from a mindset point of view. So she's not just going, you know, Manifest it, and that will come. She's also very practical and talks about some very practical things. So I really, really liked that.I think I said last week on the podcast that she spoke for my events, that when the doors

In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon! KEY TAKEAWAYS COVERED IN THE PODCAST It is so important that your website and brand messaging are aligned with you and your values.It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are.Your brand should represent you, who you are and what you stand for.As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand.My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”.A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family.My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter where you are in your business, there will be a level for you to work with me available! HIGHLIGHTS YOU SIMPLY CAN’T MISS Why I am changing my brand 02:02My new brand 05:20The podcast is changing! 10:50My membership is changing 16:55 RESOURCES MENTIONED My amazing website guy - Ben from Shoutable AgencyMy 90 day focus programmeGet on my email list!Follow me on Instagram Transcript Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year.Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well.So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me.Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore."I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you know, well, good enough, like what my credentials are, but the brand wasn't quite adding up to that. And how that represented me and how it looked wasn't quite the same.And it wasn't until I did my VIP, or as I was planning my VIP retreat, business retreat, that I started to realize that. I'm all by the nice finer things in life. And yet maybe my brand and my website and various other things weren't demonstrating that, they weren't demonstrating the high-end level of quality of service that I provide.So there were lots of different reasons, but everything kept pointing towards that you need a rebrand, you need to freshen up, you need to change your website. Also, the amazing Ben who does my website, whom I've talked to before, we'll link up in the show notes. He or his company does it. He had done, they'd launched some other websites fairly recently and I'd looked at them thought, oh, I really liked them.And I think now I need to change mine. And that happens a lot. I don't know if you find this, you'll see someone else's and think, oh yeah, I want that now. But you do need to be careful with that because. You'll work on something like a website or a brand for a while. And then by the time it comes out to the world, you are fed up with it already and you're over it, but it's really important that you don't just change it every time you feel like that because that's when you start to confuse people.That's when you start to mix your messages, that's when you start to lose what it is and who you are. And that's where almost like the pivoting comes in. So, so yes. I, I got to a point where I thought, you know what I have at t

Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!KEY TAKEAWAYS COVERED IN THE PODCASTContent creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts. Content is designed to navigate people from being aware to actually buying from you. Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on. Doing nothing is not an option anymore. Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms. You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy! If you want to focus solely on one platform – do that! Don’t try and juggle them all. Once you have been putting content out for a while, you will have a lot of content you can then repurpose! You don’t always have to create from scratch and constantly come up with new ideas. Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience. Use content wisely that is in tune with you! Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority. Think about how you can stop the scroll – what will make your content stand out? Be consistent – otherwise you will never achieve success with it. Think about your end goal – reverse engineer it to find out where you should start. What can you help people achieve? What problems do they have? Time and money is always the end goal for your audience – get really specific and speak directly to people. Once you have identified your content and your objective, now you can start to create content. Think about how your content looks in terms of when people are scrolling – don’t use tiny text! Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit. You will always find the time for things that work. Create habits, momentum and consistency. Decide on the content types and the frequency that you can stick to.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no point collecting people and doing nothing with them!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Pamela 04:29 What is content creation 08:04 Repurposing your content 16:44 What do I post? 19:36 How to come up with content 29:13 How to create content 39:20 Content top tips 45:23Creative MarketTranscriptTeresa: Hello and happy new year. So if you're listening to the time it comes out, we have just had the new year and I hope you had a good one. I hope you really enjoyed it. So in our household, we got locked down because one of our family members has COVID.Teresa: Um, my stepson, and potentially obviously we may or may not get it, but I'm sure we will be absolutely fine. We've actually been in contact with quite a few people who have had it and didn't get it from them. So fingers crossed that these vaccines that I've had to help me not get ill are working or they seem to be anyway.Teresa: So anyway, uh, so that's why we had no new year plans. Uh, we we'll probably just hang out at home, which is what we do tend to anyway, to be honest, we're not big new year's people. And we're not big Christmas people. I am, my husband's not, he hates it. Like literally hates it. So it's been a very quiet time for us at this break, which is probably exactly what we needed.Teresa: Anyway on today's episode. So. I have done another interview. I mentioned to you just before Christmas that I was going to be putting interviews out because we've done so many good ones and so far ahead and in all honesty, it's much easier for me to put an interview out. And obviously as it's been a busy time of year and I was wanting a rest, then interviews are the way to go. And also as a way, right before Christmas, I went to Nashville and hung out with my beautiful, amazing friend, Mary Hyatt. Who's been on the podcast twice. You can go and listen to her. Also got to go and have dinner with Amy Porterfield. So Anne Hoby and Mary and Bentley. So that was awesome too.Teresa: So, so good. So it was so lovely to see people in person again. I think this is something that I have really missed. And strangely enough, when I

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit! KEY TAKEAWAYS COVERED IN THE PODCAST You don’t need thousands of clients – you need to sell to the high end of the market.Start with your goal/destination in mind.You need to have a signature style to be able to market yourself.Cheaper does not mean it is easier to sell! People are looking for value.The 5-part Passion to Profit framework:Production – making sure you have the capacity to produce assetsPricing – how much will you charge and will it work?Prospecting – start telling everyone who you are and what you do and own it!Promotion – getting prospects and getting salesProductivity – your system for making it all workThe first part of promotion is to get attention, the second part is getting sales through building relationships.Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.Setting goals enables you to be more realistic.We have to help our team manage their time as well – we need to know when they are working on projects. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Just because something is cheaper, does not mean it is easier to market and sell! HIGHLIGHTS YOU SIMPLY CAN’T MISS ·An introduction to Miriam 04:29Finding your market 17:355-Part Passion to Profit Framework 18:41Setting goals for your business 30:38Taking your business online 37:07Miriam’s new book 41:20 CHECK MIRIAM OUT: WebsiteFacebookInstagramThe Inspiration Place Transcript Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV.Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework.Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything, not my name, my name stays the same, but as in the name of my membership, and my podcast and all these other good things, and they are changing, I'm not ready at this point just to share yet what it's going to be.Teresa: With such a seconds of I've changed my podcast name. The first time it was Social Media Marketing Made Simple. Then I realized it was way too much more about marketing than just social media. So I changed it to Marketing That Converts. And now I'm realizing that it's way more about just marketing.Teresa: Because the time that I've gone on in my business, as I'm like seven plus years into my business, I realized that I can obviously talk and support in lots of other areas than I currently, you know, than I did. So it's going through another little tweak and a change, which I'm very excited about. I hope you'll love.Teresa: It's coming soon, but I just want you to keep an eye out for us, keep an eye on my socials and things, and you'll find it as it starts to happen, but I just wants to give you a heads up. Okay. So like I said, we talked today to the lovely Miriam. Now Miriam is the founder of Inspiration Place The Artists Incubator Coaching Program where she helps artists from amateur to professionals to develop their skills, tap into their creativity and grow thriving art businesses.Teresa: She's also an artist herself and an author. And basically today, we talk about how you can market yourself and how you can turn your passion into profit. Because now I don't know about you and we talked about this on the podcast, but lots of people think, you know, struggling artists, like that's the name.Teresa: And actually she talks more about just the fact of her being artists talks about having an online business and how to really sort of stand firm in the fact of what y