Your Dream Business

Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!   KEY TAKEAWAYS COVERED IN THE PODCAST   You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements. We should all be doing stuff that makes it easier for people to remember who we are. The best way to make an impact on someone in person is to meet them in person. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic.   HIGHLIGHTS YOU SIMPLY CAN'T MISS The Elevation Principle that outlines the 3 things you need to be successful. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. Social media is called social media for a reason. If you’re not a nice person, you won’t survive. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mike Stelzner Instagram Social Media Examiner   TRANSCRIPT Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018. Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done. And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant. That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is because it's actually one of my most popular episodes from download point of view. So if it's obviously one that really attracts people and people really wanna listen to. So I wanted to include it in this, and again, like the others I've gone back and rewatch the podcast. And what's lovely about the fact that I get to watch it is Mike and I have so much fun doing this and like we're both smiling all the way through the podcast, which is brilliant. It, and it was great. And he gives some great advice and we'd tell some great stories. I really enjoyed chatting with him. And I remember being a little bit nervous to chat to him cuz it was Mike Stelzner and he heads up social media marketing world. And at the time, not at the time of the interview, actually previous to the interview, I really wanted to speak there as it is. I now realize why I could never have spoken them because I'm not a specialist and they have specialists. So, you know, I'd need to be an all out Instagram expert or an all out Facebook ads expert. And obviously I am, I was gonna say a Jack of all trades, but that would, you know, lead me to say master of none. And, and I think I do all right. I think I'd know a lot of stuff. So anyway, so wanted to include Mike's episode. It's a really good one, lots of good practical advice. And like I said, some really cool stories. Here is the last in the replay season. We are back next week for a solo with me, but I hope you enjoy. Here's Mike. It gives me so much pleasure to welcome today. The variable, medieval and wonderful Mike Stelzner. Mike, welcome to the podcast. Mike: Teresa. Thank you so much for having me. I'm very excited to be joining you today. Teresa: I am super excited. So Mike, I've

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview amazing Michael Hyatt. We talked all about how we can become more productive without having to increase the time that we have – and what Michael doesn’t know about managing your time, getting organised and being productive isn’t worth knowing! The episode shares a mix of simple mindset practices and various hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one!   KEY TAKEAWAYS COVERED IN THE PODCAST Why not all tasks, meetings and opportunities are created equal. Focussing on the things that really matter is what will really allow you to achieve more. There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance. You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer. When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all. Outsourcing your work is a great way to increase your productivity, as well as your income. If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it. If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature. When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.   HIGHLIGHTS YOU SIMPLY CAN'T MISS The 3 steps to becoming more productive. How the 3-by-3 system will help you achieve your goals. The simple hack that will help you say no to things you don’t want to do, in a positive way. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Your Dream Business Live Event Michael Hyatt Instagram Michael Hyatt Website   TRANSCRIPT Hello and welcome to the special summer podcast editions where I am giving you some amazing replays from the phenomenal wee bowl I have interviewed over the last how many years of having this podcast. I should actually work it out when I actually started the podcast cuz I can't remember. It feels that long ago. I'm gonna I'm gonna look at it before the next episode probably record the next episode and I'll tell you in the next one. But anyway I hope you're having a really lovely summer. A couple of things I just wanna remind you about is I am recording this in hope that there are still some places left to my event cuz if not it'll be sold out. That's when you look at it. But I still have my event in September. Now at time of recording I literally have about six places. So you might be lucky and still get a place. We're not talking about it much over the summer. So I should imagine those places will probably still be there. But if you want to join me for an in-person event where we look at your business and go through your business then please do check it out I'm gonna put a link in the show notes but but if you go to my website you can find the link there as well. It's on the homepage. Okay on with today's episode. So today's episode again one of my favorites but also one of the most popular ones that I've put out. And today's episode we are replaying is Michael Hyatt's. Now Michael is a crazy smart man and like has the nicest family in the world. If you've listened for a while you know that I am very good friends with the lovely Mary Hyatt who is his daughter. And she coached me and she's amazing. And I've been very lucky to go out to Nashville lots and lots of times. I'm going out again in end of September and been to Michael's house and hung out with the family. And they're just the nicest people. But they're also crazy smart. And what Michael doesn't know about trying to manage your time and be productive and organized I don't think is worth knowing. And the feedback on this episode was really really good. People got so much from it practical stuff as well as being inspired by the story and by Michael himself. He's also like I said a really nice guy to talk to. So I really enjoyed this episode. Without further ado here he is. There we go. Michael: Where you located? Teresa: So I'm actually in Shropshire in England obviously. And yeah so kind of we're about if I was to go to London on the train it would take me about two hours. So but I'm more kind of in the middle really. So when I was up in Newcastle just this morning at an event. So that was, it was a fair trek actually it's like four hours. But b

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.   KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. To start, get in the trenches and learn all you can about your target customer. If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. Consistency matters, no matter the size of your audience. Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!   HIGHLIGHTS YOU SIMPLY CAN'T MISS How to stay motivated when creating a course The key to completing your course Why it’s important to show your team how instrumental they are LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Amy Porterfield Instagram Amy Porterfield Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people. So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos. The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say something about it. Anyway, I heard someone say about it, you know, if you're going to do a podcast, you wanna get really comfortable with doing it before you start interviewing anybody. So that's what I did. I got really comfortable with talking to myself and recording myself and putting out the episodes. So for me, I didn't start interviewing until around episode 20 something. This amazing person was my second ever interview. My first ever interview, FYI, if you wanna go back and listen, it was Pat Flynn, which is a kind of crazy, amazing first interview. But my second ever interview was Amy Porterfield, which I am confident, you know who she is. Cause I've talked about her before. It's it was amazing that I got to interview her second on my podcast because she's a very sought after. All these people are that I'm bringing to you in these replays. And the fact that I've interviewed any of them is, is unbelievable, but to have her as my second was amazing. And actually like I did last week with Jasmine's, I've just listened back to lots of it and. And I really enjoyed the conversation. It was a really lovely conversation. And obviously some time has moved on since then. Like, again, it's about four years I think, but it was the conversation still stands. We're talking about online courses. We're talking about transitioning into an online business and some of my opinions and thoughts might be different now from what I've learned. And I think that's interesting. It's interesting to see how far I've come as a person, but again, the conversation was just lovely, really, really nice, really fun. And I think what's really great about these replays. I'm giving you, they are all very charismatic peo

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star. Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media. This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!   HIGHLIGHTS YOU SIMPLY CAN'T MISS Using Instagram as a tool to grow your business Are you using Instagram for your business, or is your business just on Instagram? Jasmine’s top tip for Instagram success THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jasmine Star Instagram Jasmine Star Website Social Curator   TRANSCRIPT Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?   Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.   And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.   And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.   It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.   So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.   The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.   And I think we all do. And actually, you know, I just want you to think for a minute. Cause I had this conversation in the club, in the executive club the other day. Someone was beating themselves up for something that they feel like they hadn't done. And I actually had to remind her, I've now worked with this amazing lady for years, and I actually had to remind her how far she's come, because we forget so very easily what we've done.   It's like we achieve one thing and it's like, great onto the next thing. And like, we shouldn't, we should remember how amazing these things are. I'm super glad I've decided to do this as a bit of a celebration of like, oh my goodness, I've done a lot of episodes. I've spoke to a lot of amazing people. And I wanna remember that.   And I wanna remind myself how cool that was. So today's episode is one of my most listened to episodes. It's with the amazing Jasmine Star. Who I just loved, like talking to her was so cool. She's genuinely a really nice human, really, really nice human. And I'm really glad I'm getting to replay this one.   Now, as I've said, we talk about Instagram and obviously Instagram has moved on somewhat since we had a conversation. In fact, I wonder when this was first aired. What actual episode is it? Let me just look two seconds and try and find what episodes it was. Episode 51. So like, if you think I do 52 episodes a year, someone do math was that four years ago or something.   So yeah, Instagram has moved on, but some of the stuff has story for one is brilliant. Her con

Today’s episode of the podcast is an interview with Denise Duffield-Thomas where we chat all about money mindset, how to earn more and help people too. Denise is a Money Mindset Mentor and Author who helps entrepreneurs charge premium prices, release the fear of money, and create First Class lives. Her books 'Lucky Bitch', 'Get Rich, Lucky Bitch', and 'Chill & Prosper ' give a fresh and funny roadmap to living a life of abundance without burnout.   KEY TAKEAWAYS COVERED IN THE PODCAST: How to unravel your feelings around money and asking for money Why repetition shapes the way you think and behave How to tell your brain a different story The importance of showing ourselves compassion   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: There is enough money for everybody, so don’t get caught up in the guilt and scarcity that is happening in the world but be part of the solution instead!   HIGHLIGHT YOU SIMPLY CAN’T MISS: The questions you can ask yourself to help understand your money mindset The 3-step process to improving your money mindset Why there’s no better time than now to start your own business RESOURCES MENTIONED: Chill and Prosper by Denise Duffield-Thomas   TRANSCRIPT Hello and welcome to this week's episode of the podcast. So I have a really, really exciting episode for you today. I had the pleasure of being contacted by Denise Duffield-Thomas' team. And to ask if I would like to interview her, which I was like, Well, like SO obvious. That's not a call. I was very much like OMG. Yes, please. So I am assuming, you know who Denise Duffield-Thomas is. If you don't, then you can thank me later. She is an amazing money mindset coach from Australia. She has had three books out already and another one's just come out and I've read her books and I've ordered the new one. I pre-ordered it, uh, which I will have by the time this episode comes out, I'm actually only recording this a week before it comes out, which is normally. We normally have a much wider window for our podcast, but obviously we wanted to get it out as quick as possible because she's got this new, amazing book out, had so much fun talking to her. She was so lovely and so much of her morals and ethics and the way she does business is in line with mine. She is also very anti sleazy, bro marketing tactics. And. She does really quality stuff. In fact, she talked me through, after the call, we carried on chatting for about half an hour, which was lovely. And she showed me her new course and like, she's put so much effort into it. And it was just so reassuring to see that someone at her level cares as much as I care at my level, that, you know, we deliver a quality service and that people get genuine transformations outta the work we do. So that was really, really ACE. Uh, I really think you're gonna love this episode, please, please, please share it. I would love you to tag us in I'd love Denise to see what an amazing audience I have and brilliant community. And I really, really appreciate it. So yeah, here is the amazing Denise Duffield-Thomas. Okay. It is with a much excitement that today I welcome to the podcast, the amazing Denise Duffield-Thomas. Denise, welcome to the podcast. Denise: Thank you so much for having me. I just so appreciate it. It was funny. I'm in winter and you're in having a massive summer. Teresa: Yeah. Yeah. Which is funny, cuz at one of my team members. Left the UK recently and finished working with me because she's gone to live in Australia for 18 months. And she's literally posting beaches and it's horrible here, and you are having a heat wave and I've moved to Australia. It's ironic. Denise: You know what? It's so funny. I actually have to check the temperature for today because you you'll just laugh. I was freezing today and I think it was about 15 degrees. Yeah. It was something like that. And I was walking along the beach and I was just like, it's so cold, but yeah. And then soon we'll have heat waves and you'll be freezing. Teresa: What's the heat. What temperature does it get there? Like what's the hottest? Denise: We do have a couple of 40 degree days, at least every summer, which can be just so hot. It. Yeah, it'd be crazy, but I, I live near the beach, so I have a nice beach breeze, which is good. I can see the oceans from here. So it's that's nice. Teresa: So cool. Isn't this the most British way to start a podcast talking about the weather? Like could I be any more start typical. Denise: Nice cup of tea. Teresa: And talk about the weather. I love it. I love it. Denise. I start the podcast the same every single time where you tell my amazing audience who you are and what you do. Now I'm sure they know who you are. But we'll human them anyway. And we'll go ahead as normal. Please introduce yourself. Denise: Of course, I'm Denise Duffield-Thomas and I'm a money mindset mentor. And by that, I mean, I help people with the mindset around charging, around having conversations around mon

Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.   KEY TAKEAWAYS COVERED IN THE PODCAST: What I mean by being a heart centred business The importance of mindset and the difference it has made to me and my members How knowing my values helped me turn down a job that appeared to be a dream opportunity   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Being crystal clear on what your values are will help you to understand how to create your dream business!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to know what values are most important to you How to find the balance between staying true your values when it clashes with your business The things I have changed for my business to be more in line with who I am   RESOURCES MENTIONED: Listen to the bro marketing episode with Dr Michelle Mazur: On Apple On Spotify On Google Join the Dream Business Club   TRANSCRIPT   Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business. And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about. And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing. And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah. So for me, I've been trying to bring more in line with who I am. Now. The products that I sold, the service that I give were always very much in line with me. I, uh, you know, want to do things very credibly. I listen to people. I see people. My community matter to me and I've never taken anybody or anything I do for granted. I'm also not too big for my boots that I won't do anything and everything that people ask me to, if I can fit it in. And if I've got time. I care about my community. So I will respond to everybody who DMs me or emails me and those things felt good. But the thing that didn't feel good was the fact of the money side and bringing people in through different ways. Now the problem is they work, right? And that's the annoying thing. So if I do an open and closed cart on my membership and tell you that you've only got 48 hours to get in, you're gonna panic a little bit. Maybe. If you're interested and you're gonna think, oh, I need to get in or otherwise I'm gonna miss out. But that's a sales tactic. That's a you know, fear of missing out tactic. So now I have my membership fully open. You can join at any point, but that in itself causes a problem. Because I'm not giving you that scare tactic to get in there. So I think this is a tricky one because I am doing what I can. But then I think as buyers and consumers, we've gotta stop falling for it. We've gotta stop getting into those traps and realizing that actually someone who's willing to be there consistently and wait for you and go "I'm here when you are ready." Is worth 10 times the people who are going will you better get in or otherwise it's gonna close. And I never realized that for a long time. And I did, you know, some time ago and now, you know, the more I see this tactic going on, the more it drives me crazy, the more I see that people just, you know, don't have someone replying to their DMs or sorry. They don't reply to their DMs, they get someone else to. The more I see people only post when they've got something to sell or email when they've got something to sell. It just makes me

Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal. Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship. This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST: Issues to be aware of when using legal templates Steps you can take to protect your intellectual property What you should include in your terms and conditions to avoid public negative feedback Things to consider when collaborating on events or webinars   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: You need to be on top of the legal side of your business from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: Why you should never offer lifetime access What you need to consider when offering a money back guarantee The language you use when you offer a Facebook community as part of your service RESOURCES MENTIONED: Nakia Gray Instagram   TRANSCRIPT Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things. But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in. So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I can understand why people would say that like even ones. So I had a course of Jasmine Star, That was a really old course. And she actually said I'm checking this course down but you've got so long to download all the stuff. So technically yeah I have had access to that course for you know as long as I need it for a lifetime if you like. So courses I get but memberships I don't like what if that person decided they don't wanna do that membership anymore. What if I don't know just That just didn't sit right with me. Anyway I didn't mean to go on a little round about that. But yeah we talk about that and we talk about lots of other good things. So let me tell you who Nakia is. So Nakia is an intellectual Oh God I knew this was gonna happen I hate reading out and I can't speak when I read. She's an intellectual property attorney and business strategists who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind savvy marketing skills and extensive education with the 20 years’ experience fyi she does not look old enough. She operates great legal PC and modern and in law firm uniquely designed for digital entrepreneurship which I think is really interesting. Because I know there's professionals that I deal with who don't understand the digital online world. So I think the fact that she does really really helps. Uh she has clients but she also has a membership called lockedandlawyered.co and premier online destination for entrepreneurs to make sure their business is legal legit and ove

Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!   KEY TAKEAWAYS COVERED IN THE PODCAST: What to email your list The different types of email you can send How often you should send emails The best day and time to send an email How to stop your emails going to spam Why you need a recognised system to email from   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:   You don’t have to do it on your own – I have a free list building challenge coming on 11th July!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to stay consistent The platform I’d suggest if you’re just starting out The platform I’d actively avoid using   RESOURCES MENTIONED: Sign up to my free 5 day list building challenge Sign up to my emails   TRANSCRIPT   Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing. So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building. And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you. But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up. So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do. There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there. It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook groups from a previous challenge. And I've basically looked at all the questions I get asked, which is lots and lots, which is great about list building. And I've picked some of the ones I thought are probably the most common they come up the most and that I think you might have. Okay. So let's start by talking about. Actually emailing them. What do you send someone when you email them? This is a question I get a lot. So often they will come and think about doing, build my list or they'll come and they'll be list building or they'll create something in order to get people onto their emails, but then they don't email them. And I did exactly the same. And I've talked about this, a millions times before. I'm sure you have heard me talk about it, but I did. I built an email list and I didn't email them, which was a really stupid thing to do. Uh, so hands up, I did the stupid thing first. So you lot don't have to, you can now just take my advice. So the first thing is that you do have to email them from, from day one. I get people saying to me, you know, "Well, there's only 10 people on my list." Well, they don't know they're only 1 of 10. So all they know is they signed up an

Today’s episode of the podcast is an interview with Jane Walters, where we chat about all things finance and money. Jane is a former financial planner turned financial and money mindset coach. She helps women transform their financial lives by teaching them the practical tools to manage their finances as well as supporting them to uncover and change their relationship with money. She brings nearly 20 years’ experience in the financial services industry, in both Australia and the UK, and extensive training as a Neuro-Linguistic Programming Master Practitioner and Meta-Coach. She believes very strongly that when women have more money the world will be a better place for everyone. We talked about what money mindset is, the relationships people have with money and how to overcome deeply ingrained beliefs that are keeping you from the life (and wealth) of your dreams.   KEY TAKEAWAYS COVERED IN THE PODCAST: How mindset and manifesting works together with practical action. How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want. Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are. Why investing in yourself as a business owner is necessary to grow your business. Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’. How to know when and when not to invest in something for your business. How and why money issues show up differently in men and women.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to be strategic in spending your money, but not missing opportunities because of being too scared of risk. Why you need to reframe fear around money management to empower you to make better decisions. Why we need to be kinder to ourselves about the things we don’t know about money. RESOURCES MENTIONED: Jane Walters Instagram and Website Dream Business Club Membership Rachel Rodgers Podcast Profit First Book You are a badass at making money by Jen Sincero Overcoming Underearning by Barbara Stanny   TRANSCRIPT   Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this conversation and Jane's take on it is Jane comes from an almost financial background, a very practical money background. But as interweave, this money background with now, things like the money mindset. And we talk about things and I joke about the film, the secret. I dunno if you've seen it or read the book and, you know, I love a bit manifesting, you know, I'm totally into all that, but in that film, It shows this thing of this guy, literally waking up and wishing for a Lamborghini or something. And then the next day it's there on his drive. Like yeah, no, I don't think that's true. So. What I really love about it is that she talks about the kind of good money mindset, things that we can do in terms of the slightly woo side, but also teams up with a bit of practical stuff, which again, for me is, is a really good way to look at this. So if you're not feeling the money mindset from a, from a woo side, then you're gonna have something to listen to. And if you do feel it, then you're gonna have some practical stuff as well. So she is a really, really good expert on this, and I'm excited for you to get listening to her. But before I play the interview, I wanna remind you that if you do like the mindset side of stuff, which I do, and honestly attribute most of my success to doing mindset work. This is something that we regularly look at in the club and it's open to all levels of members. So we do mindset exercises on things like values. Like how do you work at your values? So you know that you're in align with them and everything just feels nice and much easier. We do things about reframing a mistakes that maybe remain in the past. We look at things like imposter syndrome. We look at meditation, we look at all these amazing things and there are all these different trainings that I've already done in the club. So when you join straightaway, you can dive in and do as many of them sessions as you want. So if you are interested, please go and check out the club at teresaheathwareing.com/theclub . Okay. Time to listen to the amazing interview with Jane. Here she is. Okay. It's my great pleasure today to welcome to the podcast Jane Walters, Jane, how are you doing? Jane: I'm great. Thanks for having me. Teresa: Thank you for being on. And we, we have found a time that works, cause as you can hear by Jane's accent, she's not in the UK. So tell us where you a

Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively! I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.KEY TAKEAWAYS COVERED IN THE PODCAST: Why comparison doesn’t serve you, and is the worst thing you can do Knowing what success looks like to you, and what your goals are The importance of goal setting The ways we can let our ego get in our way Being realistic about what you can achieve How work isn’t everything and rest is essential The importance of celebrating every win, no matter the sizeTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this!HIGHLIGHTS YOU SIMPLY CAN’T MISS: Practical ways you can stop the comparison and make sure you stay in your lane The mistakes I made this year, because not setting my goals, resulted in me having no lane Take everything you see with a pinch of salt because it’s never the full picture RESOURCES MENTIONED:Instagram liveMary Hyatt Socials and WebsiteTRANSCRIPTHello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit which I'm sure the rest of you can get on to someone's, you know, seeing something of someone's and then clicking through and clicking through and then getting on their website and then looking at this and then seeing this and that.And by the end of like the 10, 15 minutes, I've wind myself up into absolute stupor of like oh man. You know, they're doing everything and look at how they've achieved this and why have I not done that? So we need to make sure that we can focus on our own stuff. So the very first step of staying in your own lane is knowing what that lane is and where that lane is going.Because like you can't just sit and do your own work and focus on your own stuff without actually knowing what that lane looks like, because. How do you know? So for instance, one thing for me is I don't get jealous about people having YouTube channels or YouTube success, because that's not what I do.And therefore that doesn't even bother me. I don't look at it. I think maybe I should be doing YouTube or I should definitely do YouTube. I probably have had numerous different times in the past. God knows how many years, but. But now I know I'm focused enough as to where we're going. Now. It's not to say I won't ever do it.It's not to say that, you know, something might change, but I know that that is not my lane. That's not what I'm focused on. And therefore, I am not going to concern myself too greatly when I see someone having crazy, amazing success over that. So that's the first thing you need to know what that goal is, where you're heading, what you are doing, and what's important to you. Now, you know, and there's probably many podcasts you can go back to listen to.There's definitely goal setting podcasts, but you know, I'm big on this. And I talk about this a lot because it's so very important, but this year. At the beginning of this year, sorry. At the end of last year, I did an awful lot of sessions around helping and coaching peop

Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.   KEY TAKEAWAYS COVERED IN THE PODCAST: The things to look out for that will help you spot bro marketing when you are making an investment What signs you should look out for to determine if bro marketing is lurking in your business Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make What messaging is, what it does for your business and why you need to focus on it How to use your messaging to lead and sell with expertise and credibility How to know what to say and use storytelling to build an argument for your work How to balance being nurturing and friendly to your audience, and sell to them as a business owner How we equate people who have big audiences with success, and the need to redefine that   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How as a consumer you can protect yourself so that you're confident you're making wise investments How as a business owner you can sell an online product in an online world, without using bro marketing tactics Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn   RESOURCES MENTIONED: Dr. Michelle Mazur Instagram 3 Word Rebellion by Dr. Michelle Mazur on Amazon Dr. Michelle Mazur Website Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode The Contrepreneur Exposed on YouTube TRANSCRIPT:   Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business. Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it. And that's the way I taught it. And now I'm sure if you went back and looked at some of my earliest stuff and now I might contradicted myself and. Although, I don't like doing that because I like being very transparent and honest, but I've learned, I learned the difference and it took me ages and I spent a lot of money getting understanding of what this looks like in practice. And I've been sold to in so many different ways and had so many different tactics. And it's, it's a hard lesson to learn because it costs you money. And I think I. Like I said over time, I have now developed and changed what my messages and what I'm saying. And like I said, that might contradict some of my earliest stuff, but that's because I've learned. And I understand now and I don't like it and it doesn't fit with my values. And I don't think I was strong enough in the earlier days to go, oh, this doesn't feel nice. Do I really have to say this? Or is this the way we do it? Or is this like, it feels like I'm tricking them into buying something from me, which is things like why my cart is always open now because I am there when you are ready. Like, I love the fact that I just get, you know, wake up on a random day and I've got a new member. Like, I love that. I love that I'm there when I have. I give you the opportunity to make the decision yourself. I am not forcing you into going, you must join or otherwise, you're going to miss out. So this conversation, I have to apologize a little bit because I think I just get into this point where I'm like,

Today’s episode of the podcast is a solo episode, where I talk about what I really think of the online business space! This might feel a little bit controversial, but it’s something that I am passionate about being more transparent on.   I talk about my frustrations with it, and how they have prompted me to look at how I show up online, how I sell in my business, and most importantly how I make sure I’m not part of the problem.   This episode covers some of the things you might want to consider before starting an online business, and why that life might not be for you.   KEY TAKEAWAYS COVERED IN THE PODCAST: What an online business is, and how it differs to other business models. The dream you are sold, versus the reality of having an online business. The things lots of online businesses don’t tell you when they are selling you their course. The costs involved in a successful big launch and the overheads in running a 6-figure business can be huge. Why a personal brand for an online business means it should always be you that your audience hears from. A reminder that the huge success stories you see are not typical results. Why I chose an online business and what I love about it. The things I do and don’t do in my online business. Spoiler, I do most of it!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Having a successful online business is absolutely possible, but there are no quick or easy routes to success. You must love what you do.   HIGHLIGHTS YOU SIMPLY CAN’T MISS: The questions you need to ask yourself if you are considering an online business. How to avoid falling into the marketing quicksand that promises you overnight success. Why outcomes can never be guaranteed, and why no one factor will ever be the key to success.   RESOURCES MENTIONED:   Teresa and Ben live Becci Hollis Instagram and Website Becci McEvoy Socials and Website Jasmine Star Socials and Website Sian Pryce Socials and Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are things going? I'm really hoping that by this point, cause obviously, you know, I batch records. So I'm more about four or five weeks ahead. And the weather started to turn a bit nicer. I pray to goodness, by the time we're listening to this, you're listening in the sun, maybe going for a walk, maybe, you know, sitting in the garden, whatever it might be that is. My thing, getting in the garden, doing a bit of gardening. I honestly don't recognize myself sometimes that I'm out there getting dirt under my nails, which is a real pain. My lovely nail technician tells me off. But anyway, so this we've got a solo episode and I want to talk about something that might feel a little bit controversial. Now, if you've been following me on social media, you'll know that I have been talking. Over there for a little while about this, I paid attention to the online world and about my frustrations with it, even though I'm in it. And also if you get my emails, you might see that some of the emails that I've sent recently are talking about how I'm starting to look at how I show up in this online world and, and yeah. How I sell and. How I make sure I'm not like the things I don't like. This sounds a bit confusing, but I promise. I can't promise. It'll make sense. I hope it'll make sense. Okay. So let's talk about what I mean by the online world first, shall we? So I don't mean doing things online because all of us do things online. I'm talking specifically about an online business and what this normally looks like is a business like mine. I have a one-to-one. A high touch program, which is a 90 day program where you can work with me one-to-one and we can work through your business, but obviously it's online and you speak to me over zoom. I have a membership, I have courses, I have three levels in the membership, depending on where you are in your business, your budget and your support that you need. And I pretty much lived my entire life online. And so that's the sort of thing I'm talking about. So memberships, courses, one to many offerings. So what you're going to hear in this episode is the fact that if you go back to some of my earlier episodes, I'm very likely to contradict myself and that's fine. And I will explain why. So, yeah, so that's what I mean by an online business now. Why would someone want to go into the online business space? Well, if you are doing something that is a one-to-one thing. So I, obviously my expertise is in marketing and I was a marketing consultant when I first started my business. And then we did a bit of agency stuff, and then I built that and then I didn't want to do that anymore. And I wanted to help more people. And I wanted to go into this world of, yeah great I can create one thing or do one training and I hit lots of people with it, and this is for various reasons. And for me, one of the reasons was I can help lots of people because I am super passionate about

Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.   KEY TAKEAWAYS COVERED IN THE PODCAST   Trust what you’re good at Three types of brands: Personal, Offer and Company The power of the personal brand is bigger than ever because it is a human! What sets us apart is our ability to be human and show humanity You are providing a service by telling others your story Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche. Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results. Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for. Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story! Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case. Irresistible Offer – You have to have something people want to buy! Rich Niche – You need to be in a niche where people actually want what you are offering. Marketing is the phycology of consumption   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t go looking for customers/clients in the wrong places!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Jennifer became a branding and marketing expert for entrepreneurs Doing what you love and loving what you do 6 ways to make your brand stand out   CHECK JENNIFER OUT:   Website Instagram Facebook   Transcript   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world. Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy. Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub. Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And as you'll hear me say to her at the beginning of this interview, the interview was one of those ones that you're like, oh, that's so good. Oh, that's so good. Teresa: Oh, that's a good. And like, I actually physically took things away, wrote them down, like put some things into action. Did her lead magnet and all that jazz. And it was really, really good, but I loved her story. There was just so much to the interview. So I reached out and very kindly, she agreed to come on the podcast, which is awesome. Teresa: So in this interview, we talk about loads of different things. She tells about her story, which is fascinating in terms of like some of the early businesses that she had. We then talk about branding and micro branding and how we stand out in a very busy world where anyone can go online. We talk about how we can create a brand that represents us. Teresa: Reflects us and attracts the right people. But she was so good. Fun to talk to. It's a really good interview and I know you're going to love it. So without further ado here is the lovely Jen. So I am very excited to welcome to the podcast today Jennifer Kem. Jen, how are you doing? Jennifer: Uh, I'm so excited to be here, Teresa. Thanks for having me on. Teresa: My pleasure. I was listening to Rachel Rogers' podcast from hello seven. And she had you on and oh, my word, I just loved it. Like the episode was so good. Your stories are amazing. And so many good points from the podcast, which sometimes like focus a great to listen to, but you don't always walk away with something that you think I need to do that that needs to change. And it was brilliant. So I knew I just had to have you on. I knew my audience would love you. Jennifer:

Today’s episode of the podcast is an interview with Kierra Jones who is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. Kierra helps women coaches, consultants, speakers, and trainers with service, speaking, and expert based businesses and personal brands expand their mindset and message to elevate their visibility, attract aligned clients, and amplify how they package, position, & profit their expertise. We talk all about the thoughts we have as business owners, messaging and how to use it in your marketing.   KEY TAKEAWAYS COVERED IN THE PODCAST   We have to believe it ourselves before someone else can. You can still understand the value of yourself and charge less. Energetic enrolment – people see you talking about something and how you believe in it and want to step into that themselves. You need to tap into what you want to express out into the world and through your work – then think about who this serves. Who do you feel most called to help to serve? “This is the ideal client I support”. What is the deeper transformation that you can help with? Stop apologising for how you want to do something and just be you! Own your way and people will be magnetised to that. You are amazing – embrace your genius. It’s okay not to be everything to everyone. Go be great in the thing that calls you!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   There is always going to be someone who can do something better than you, but there is always going to be someone who can’t do something as well as you.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Kierra became a visibility and sales mindset coach Mindset shifts as a business owner How to appreciate your value Could vs called   CHECK KIERRA OUT:   Website Instagram Facebook   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So do you ever sit there and think they're gonna find me out. Who on earth who I think I am. I joke. I blank stuff all the time. Cause then if I say a blanket, then it kind of just makes out like, while if I get it wrong, I get it wrong. It's fine. I think if you are running your own business, you have so many of these words in your head. I'm trying to feel confident about what you're doing, trying to really own who you are and your space and what you're good at. I think it's really hard or can be really hard. And I know for a long time, I didn't feel like that. I didn't feel like I knew what I was good at or even if I had an inclination of, I thought I knew what I was good at. I didn't want to tell anybody and I didn't want to go, do you know what? I'm actually brilliant at this? Check me out. Because we don't like to do that. So today on the podcast, I have the very lovely Kierra Jones. And we are talking all about those messages that are in our head, the voices that are in our head that talk about. You know that we're not good enough and who do we think we are? And we talk about how sometime our superpower is actually given to us as a negative thing. And both her and I tell stories about actually how that happens to us in terms of, you know, We were told for a long time that the thing that has actually turned out to be our superpower was a bad thing. So, and then talking about how do we take all of these things and how do we then use them in marketing. How do we then use them to find the right people and work with the right people so that we're in our zone of genius. It's a really great conversation. She's really fantastic to talk to. And I think you're going to get a huge amount from it. So let me tell you who Kierra is. Kierra Jones is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. She has coaching programs, courses and mentorship, and speaking helps women get the Messaging, monetization and mindset they need to show, speak and sell more powerfully, purposefully and profitably. She is passionate about helping women stop undervaluing their expertise and giving it away for pennies! Specifically, Kierra helps women and coaches, consultants, speakers, trainers with services, speaking and expert based business, personal brands and their mindset message to elevate their visibility, attract aligned clients and amplify how they package position and profit their expertise. She's great. I think you're going to get a lot from it. If anything, you're just going to come out of it, feeling like totally empowered. And you want to take on the world. I can't wait to see what you think of it. It's my absolute pleasure today to welcome to the podcast Kierra Jones. Kierra how are you doing? Kierra: I am awesome. Thank you for having me. I'm excited. Teresa: My pleasure. My pleasure. So you will last a very long day of podcasts. So I pray to goodness that I am still like, you know, I

In today’s episode of the podcast I talk about the things I did in my business that failed! Often we don’t like to admit failures or talk about them, but it’s important to look back on these failures so we can take lessons from them. I tell you some of the failures I have experienced in my business and what I learnt from them.   KEY TAKEAWAYS COVERED IN THE PODCAST   When you don’t know who your perfect customer is or what you offer you will end up saying yes to things or working with people who are not a good fit for you. You have to get clear – this is who I work with, this is what I do and this is what I’m really good at. Don’t be afraid to say no if something doesn’t align with you. Don’t let your mindset and the fear of failing stop you from starting or launching something – just go for it! Don’t just build your email list and then not email them. When it comes to launching – look at what happened last time and what went well and review/duplicate it. Focus on your mindset and work on it.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You don’t need to re-invent the wheel every single time.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The things that failed in my business and what I learnt from them   RESOURCES MENTIONED   Build My List Course Dream Business Club Free download – Mindset hacks for small business owners   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are things? So today for me is podcast batching day. I am now getting super organized again. Oh, it feels so good, so, so good to get ahead and batch. My earnest light problem is I've been doing a detox as I record today. And it's affected my voice because I don't know about you. I know someone else's like this whenever I do anything, or if I ever get ill, always go straight to my voice. And I think it's because I use it so much, uh, much to my husband's dismay probably, but it always goes to my voice. So I'm a little bit croaky, but I'm way better than I was. For these next couple of episodes. If you hear me a bit croaky, this might be why. So today we have a solo episode and I've decided that today I'm going to talk about the things that I did in my business that failed. Because I think lots of us don't like to talk about failing. We don't like the idea of failing. We don't want to fail. It doesn't feel nice. It's a bit embarrassing, to be honest, when you fail or I find it a bit embarrassing. But it is so part of our business journey, it's unbelievable. I don't know a single business owner that hasn't failed at something. And there are a million amazing quotes out there that talk about the fact of, you know, if you're not failing, you're not trying, you know, that failing's better than doing nothing, you know? I can literally like give you a million if I tried. So I want to talk about some of the places I failed, but the most important bit about this episode and generally about failing is the fact of what you learned from it or what came from it. So there's always that thing of, you know, you didn't fail, you just learned, you know, you either win or you learn and that's it. And I think it doesn't always feel that good. It doesn't always think, you know, I don't always fail and go, "Woo, brilliant. Look what I learned." Like, I don't always feel like that. However, I think they're not wrong. I think, you know, the fact is you do learn when you fail and failing means that you've at least done something. So you've at least got a conversation you can have about it. So that's what we're going to talk about today. We're going to look at the places that I felt that I failed in my business and what I learned and what sort of came from that failure. So let's go right back to the beginning of starting my business. So I think, I mean, there's loads of things I did wrong when I started, but I wouldn't necessarily call them failures. I think one of the biggest failures I had when I had the agency, which wasn't like a one thing, and then I went, "Oh, I failed." It was like an over a period of time thing. I didn't get clear on A who I wanted to work with B what I was good at and C what I wanted to actually do. And I think that was the big problem for my business in the first kind of year or two was, well not maybe the first year was that I was so concerned with the money side of it, that, and, and good reason I was a single parent and I had a mortgage to pay, child to feed and a car to run. So it wasn't like I'm saying, you know, I shouldn't have concentrated on the money. I absolutely needed to. But the problem was, I wasn't clear on who I wanted to work, then what I want to do and what I was good at, which meant I took anything and everything. It meant that someone would come to me and go, "Do you know, Google ad words?" And I'll go, "Yep." Like I think I can learn it. And I did, and I hated it. But. There were many different things that I probably signed up to. There were t

Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   You can’t just keep feeding the beast of ads – you need to reach your audience in other ways! The biggest myth is that there is a certain type of company that is and isn’t ready for PR PR is a great way to build credibility for your business PR is a tool just like social media It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3! There are different tiers of PR – local/low, medium and top. Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be. Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter. The CPR Pitching Method™ by Gloria Chou Credibility – One sentence on why you are in a position to pitch – talk about your experience Point of view – Three things you have learnt helping your customers overcome their problem Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season? Make it as easy as possible to cut through all the emails they will be receiving – use bullet points Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view! Can you make predictions on where things are going in your industry? Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over Sign up for HARO which connects journalists seeking expertise Search #journorequest on Twitter for opportunities Everything you want is on the other side of the send button! It’s not just about awards and accolades, you need to be a real human as well.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Every business no matter how big or small can use PR!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Gloria became a PR expert and coach What sort of PR you should be looking at What makes a good story? The CPR Pitching Method™ How to find media contacts How often should you be pitching?   CHECK GLORIA OUT:   Website Instagram Facebook FREE Facebook Group FREE Masterclass   RESOURCES MENTIONED   Join the Dream Business Club   TRANSCRIPT A very warm welcome to this week's episode of the podcast. How are things? So this week we have got the excellent Gloria Chou on the podcast. You know what, just before I record the intro and outro because I do it separately after the interview. I went back and just watched sort of some of the key points and it was so good. I pretty much watched the entire thing again. Obviously I can watch it cause I record it, but you know, otherwise you'd listen to it, but it's so good. There's so much good stuff coming. And as I mentioned last week, PR is something that I've been doing a lot more of. And I think it's just different ways of looking at it as to why you would do PR. If you're a local business, then it can really help in terms of customers and getting you seen and getting you out there. But for someone like me, who's audiences worldwide. Then it's, that's a bit trickier. So for me, it's more about credibility. So, uh, recently I've been featured in Authority magazine on Yahoo finance on CBS, on Fox News, on an Australian news. I was interviewed for a TV thing. So the credibility of me being chosen to do those things. It's really awesome. So that's how I'm currently using it for me. And also it was a lot of PR around the book and writing the book and all that sort of stuff. So, so it is really good, but I don't want you to be put off thinking, you know, it's that kind of PR. She gives some really good practical things that you can do as a small business owner in order to get that PR and get that coverage. So, oh, and what's really nice for the the intro is because obviously when members of the club are in the club, I get to know them. One of the things that I love and I do kind of fairly often is if I think of a member in the club where actually their business might be a good example for, you know, this or for whatever the subject is, I'm interviewing someone about, I use businesses from the club. As a sort of case study or as a test or as a, can you give me some advice about this? So what's really lovely is they get a bit of free advice from an expert, w

In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.   KEY TAKEAWAYS COVERED IN THE PODCAST   Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money. Once you know the process and have set it all up – it is done! If you tell yourself you can’t do something, you won’t! If you don’t know how to do something right now, you can learn to with step-by-step steps. When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up. Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE! If you’re not talking about your lead magnet – no one is going to join your list! If you don’t help them – someone else will. It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like! Your numbers are not a reflection of the effort you put in. If you only email out once a month – that’s only 12 a year!! As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to. You are not bothering people by emailing your list – they have signed up and can unsubscribe any time. Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   No matter how big your list is – start emailing them from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The mindset shifts that will stop you from starting and growing your email list   RESOURCES MENTIONED   Build My List Course   TRANSCRIPT   Hello and welcome back to the podcast. How are you doing this week? I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often. And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist. I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset. So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I shouldn't have to pay to learn how to do it. And I shouldn't take much time because if I do, I'm doing it wrong. And I think that's true about so many things. I think there are way too many experts out there telling you something is very simple and easy to do. When yes it might be to them and to me, because we've done it so often. That does not mean the first time we did it it was that simple and easy. So there's the first thing that you need to get out of your head. It's not a five minute thing and it does require a bit of effort and it requires a bit of investment time or money or both. Now you might be really surprised to find this out but I obviously you know, having been in marketing for a while, when I started my business, I knew the importance of an email list and I knew roughly how to to get one set up. I'd used different systems in the past. However I spent $2,000 on a course, and that course was an in-person course in Minneapolis. So I flew to Minneapolis to attend a weekend all about lead magnets and list building and how to email people and what to email them and how to create landing pages and all this good stuff. Now, obviously I spent a huge amount of money on that, because it was very important to me because my job is to teach you how to do these things. And therefore, any course like that is an investment for me in terms of my knowledge and my learning. And it was excellent. It was really, really good. So I'm not sayin

Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!   KEY TAKEAWAYS COVERED IN THE PODCAST   Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is. Your own personal brand is what others think of you – and we can influence this. Your brand should represent your knowledge and expertise (heart and values, but also your personality! You can be professional and fun at the same time. Be confident with who you are and put it in your brand. Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them? People love to hear your story and why you do what you do – it helps them to connect with you. Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be. Your brand needs to look and sound the same everywhere. Put the volume up! Find your personality and what makes you stand out and shout about it. Not everyone sees everything you do – keep mentioning it/talking about it. You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin. You never know if someone can or can’t afford your services/product – never assume. New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level. We can’t do this on our own! We need the right people around us.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You can be professional and fun at the same time! It is ok to show your personality in your branding.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Martha became a brand strategist Building your brand Tips for tackling Imposter Syndrome   CHECK MARTHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Build My List Self-Study Course   TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up? Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and your podcasts I'm over it and you laughing. And in my head were already friends. I mean, we never even met, right? Like there's one thing, right like I'm like, guess I knew that when I was talking to you in my end. Um, but then that creates dissonance. Like you're saying you're one thing and you're, I see you somewhere else. And your other kind of what you were saying earlier. So putting the volume out loud, every touch point, which just every place that I talked to my clients or my clients sees me, I want to be the same. You are listening to Your Dream Business Podcast Episode 238. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and the life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business, marketing and mindset tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast as always, I am your host Teresa Heath-Wareing. If you are new, welcome to this wonderful family that we have. You are most welcome. If you're a returning listener thank you so very much. I appreciate you all greatly. Okay. This week we have an interview with the lovely Martha and we're going to be talking all about brand. I know some of you might be sat there thinking, you know, brands and brand conversations are only for big businesses, you know, and things like value, brand values and tone and all this sort of thing might only be big businesses. But what is so nice about t

In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.   KEY TAKEAWAYS COVERED IN THE PODCAST   Your email list is one of the best assets you can have. You need to understand who you want on your list – quality over quantity. Create your perfect customer avatar so you know exactly who you want on your email list. What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want! You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice. Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated! When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems. More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much. Focus on the fact you are helping people and they will want your lead magnet. You need to start emailing your list on DAY ONE! You can choose the frequency of your emails. Don’t build a list and then not email them. Add value – see email as another form of communication. It is another way you can support and add value to your audience. Don’t just email when you have something to sell!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Start emailing your list from day one! Don’t just build your list then not email them.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My 5 steps to starting your email list   RESOURCES MENTIONED   Email Marketing 101: Tips and Tricks podcast episode Mailerlite Build My List Self-Study Course   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How is your week going? If you're listening on Monday, it's just started, but you could be listening any day of the week, couldn't you? So I hope you're having a good week, even if it has just started, uh, I'm feeling very positive this week. I've been listening to a really good book talking about mindset and some kind of woo woo things and about energy and, um, yeah, I've been doing a bit of work, so I'm feeling really, really excited and ready. And happy for a new week. So today we're going to be looking at list building stuff. Now I know we talked about it a lot in the past, but I cannot stress how important this stuff is. Over this email and email? What am I saying? Over this podcast and some emails and some socials. We're just going to be focusing on a little bit, because I think it's one of those things that even if you've started an email list, you need reminding, like I need reminding, everyone needs reminding to constantly be building their list. Because honestly, it's one of the best assets that you're ever going to have. Now, if you've heard me talk about list building before then you will know that I have five steps that I teach and these five steps are, Who do you want on your email list? Give them a reason to join your list. What tech do you need? And How to set them up? Um, and so, How to get them signed up. Sorry. And what do you want to email them? So what I'm going to do is I'm going to take each one of these sections and I'm kind of going to tell you the main do's and don'ts for these five sections. So let's start with step one. Who do you want on your list? The really important thing here is you need to understand who you want on your list, because this is where quality over quantity is very, very important. It's key. I would much rather have an email list of 500 people who love me than five thousands who were really not keen. So understanding who you want on your list is really important. Now, obviously one of the ways that you can do this is making sure you've done your perfect customer avatar, that you've looked at, who it is you want exactly. And the thing that you need to remember here is what you're trying to understand when you're doing your perfect customer avatar is you're trying to understand what problem do they have that you solve. So it always sounds really dramatic when you talk about problems and solving and things, and it's not really at all. It's just about the fact of they have something that your product or service helps them with. So for instance, with me and my membership, the problems that my customers have that my audience have is they might be overwhelmed with all the stuff out there. They might want a simple and straightforward guide, which they can follow. They might want some personalized advice. They might need accountability. They might want an amazing communities. A lots of different things that might be problems in their world that my club can help them fix. So what is it that you can do for your customers? What problem do you help them fix? So for instance, if your, and I usually use the i

Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.   KEY TAKEAWAYS COVERED IN THE PODCAST   Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people When people take a quiz, they are invested in what the result is – people love to find out more about themselves. When you create a quiz there are three different types of questions you use in a quiz Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time Deliver value – give people a quick, actionable win. They can take that thing away and implement it It takes around 6-8 weeks to develop a full quiz funnel Not everyone will read the results page so you need to deliver the results via email Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience? Allow your personality to come through so your audience can connect with you and find out more about you The three types of questions: Diagnosis, non-diagnosis and visualisation If you can surprise and delight your audience – you will build so much more of a connection with them!     THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Give them the what but not the how – that’s your paid for product!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Kylie got to be a quiz funnel strategist Why quizzes are great for businesses The things you need to think about when you create a quiz The three types of questions you can use in a quiz How the back end of a quiz works   CHECK KYLIE OUT:   Website Instagram Facebook Quiz   RESOURCES MENTIONED   Take my quiz! Interact Active Campaign Kajabi   TRANSCRIPT   Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So you probably know if you have been listening for a while. I have the most amazing quiz out there. That's, is so clever and does such cool stuff. And we spent such a long time putting it together and today we're telling you all about it. We're going behind the scenes. We're telling you how we did it. We're telling you all the good stuff that went in it and how it works and how hopefully it's going to encourage people to join the right level of the club that is suitable for them. So I was joined by the very lovely Kylie. Kylie did the quiz for me. Now. She worked with me. She is a quiz funnel specialist, and she worked directly with me and helped me put together the kind of basically helped me put together the quiz. I had a really good idea in terms of like what I wanted to happen in terms of questions and leading people into the Club. That was as much as I got. So, uh, Kylie Lang is a quiz funnel strategist, and a course creator as well as being the founder of Fab Factor. She works with course creators coaches to grow their email list and get more leads and have sell out launches using the power of automated quiz funnels. After running her digital course company for nearly 14 years. When there was no social media to speak of, and most courses are paper-based. She made plenty mistakes and has been part of a massive growth in digital marketing at grassroots level. Fast forward 2022 uh, she's got a multiple six-figure launches and a seen her email lists Grove by 700% by creating highly converting quiz funnels. So attributes much for success to have framework called 'Fab Factor'. And build an emotional connection with clients and helps them take their next step. So that's the amazing Kylie, like I said, it's a really good episode. I said last week that I was trying to reduce the length of my interviews, just because I know they can be quite long. And I did say to Kylie, right, we're trying to reduce the length. Let's see how we get on. And we talked a lot, so I'm sorry we are trying, or I'm trying. And I had batch recorded so many of them, so there's still some quite long ones. Anyway. Uh, here is the very lovely Kylie. I can't wait to what you think. So I am very excited today to welcome to the podcast, the very lovely Kylie Lang.

In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently.   KEY TAKEAWAYS COVERED IN THE PODCAST   Open/closed cart is usually for digital products/memberships/courses/coaching program Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year) Open cart means you can buy at any point – it never closes Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time. Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes. Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work! Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste. I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Having an open cart means I am always here waiting to help you, whenever you need it.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The difference between open and closed cart Open cart vs closed cart Why I have gone from a closed cart to a fully open cart?   RESOURCES MENTIONED   Take my quiz! The Dream Business Club   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are you doing? So this week, we're going to be talking about open and close cart. Now you may or may not know what I mean, but I'm going to explain it's all fine. But the reason I'm going to talk about it is because I've changed my strategy recently with my own membership. And I want to talk about why that might be and what that means and why you might consider one over the other. So what do I mean by open and close cart? So the first thing, I mean is this normally is a digital product thing. You wouldn't normally have this on a physical product, although it's not unheard of. I'm sure. So Disney who used to put things in the volts. So you couldn't buy all the films all year round. This is before the days of Disney plus, uh, when my daughter was little and you had to buy the DVDs. Um, but yeah, they used to put things in the volts, so it would make them exclusive. But anyway, so it does tend to be a digital product. So it tends to be through a course or a membership or a coaching program. And basically closed cart means that it is not available all year round. So it's only available for certain periods of time. And it tends to be like twice a year or three times a year. Maybe sometimes even once a year. If you take B school, I'm from Marie Forleo, I'm sure that's only once a year. Um, and it opens like five days or seven days, and then it closes again. And if you don't buy it at that point, you don't get access to it. So that's what a closed cart is. It's when it only opens for a set amount of time and it's not available all the time. And open cart, as I'm sure you can imagine means. You can buy at any point. So if it was Marie Forleo's, B-School, you'd be able to buy it any day. You'd rock up day and buy it if you wanted to. Tomorrow the same, three weeks later the same, six months later the same. So I've recently moved from a closed cart over to a permanently open cart. What I want to do is before explaining why I've done that I wanted to kind of go through the benefits and you might kind of work out why I've done it as I'm going through the benefits, but there are some kind of more personal reasons as to why I've done it, but let me go through the benefits of one versus the other. Because if you are looking to sell it, digital products, You really do want to consider whether you're going to have an open or closed cart. You need to know whether you're going to have an open or close cart, cause it really affects everything you do with that digital product. So let's talk about benefits of having an open cart. Well, firstly, it's open all the time, which means anybody can join at any time, which means you're not limiting your income to certain times of the year, especially if it's a course. Like the pressure of selling

Today’s episode of the podcast is an interview with Nequosha Anderson. Nequosha is a business and intellectual property attorney who assists primarily women creatives who want to legally protect their income producing ideas. We talk all about where to start when it comes to the legalities of your business whether you are just getting started or want to grow your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   95% of people do not think about the legal aspects of business We have to think about when things go wrong and have a plan for this You need to have a strategy/goal in place to run a business that includes the legal stuff Having a business is more than just having a logo and photoshoot! It is better to be proactive than reactive – being reactive will always cost more You don’t need a lot of clients or customers to make lots of money – you need raving fans Turn your clients/customers into raving fans by giving them the best customer experience Having the right legal cover and protection in place makes you a better business owner, provide better service and it sets expectations for people who work with/buy from you Make an environment where everything is a given – set expectations from the start Authorise people – enable people to handle things whilst you’re not around At the very least you should separate your personal assets to your business assets You have to have contracts and policies in place so there is a mutual understanding in place from the very start.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Be proactive, not reactive!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Nequosha became a business attorney How to plan for when things go wrong The cost of consulting an attorney What legal cover do you need for your business? Protect before you share! What is the minimum you need to do?   CHECK NEQUOSHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   My Dream Business Club doors are open! Join here   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. The Club doors are open. Woo. I'm so excited. I am so excited. Um, it's been a long time coming. Uh, they've been shut for a long time while we've been behind the scenes, sorting everything out, changing everything. Making the whole new thing come to life and I am so, so glad that I can finally welcome you into the Club. It has been so much fun. So let me explain the levels of the Club, because I know that, uh, now there's three levels. I just wanna make sure that you, you get what's at each level and, and also explain to you what you get at each level as well. So the three levels of the Club are the Club, the Club Plus and Executive Club. The Club is $19 a month. The Club Plus is $97 a month and the Executive Club is $197 a month. So let me explain to you what you get in each. Okay. Let's start with the Club $19 a month. So you get access to level one of the Dream Business Growth Path, so that amazing growth path that I've put together all of level ones, lessons you get. You also get all the training courses that are attached to level one. So for instance, let's say in level one, I, I talk about social media and I tell you to focus on one or two platforms and you are brand new to it. And you think actually Instagram is my thing, but I dunno how to use it. Then there's an Instagram course that then teaches you how to use it. So for a, each area of the growth path, there's normally some extra training that I've got. So you also get access to that. You have a monthly live Q and A. Now this Q and A is a Facebook live in the Facebook group. You can submit questions beforehand. And I will answer them on the live and you get that for about an hour every month. And you also get a recording of that. So if you can't attend live, but you have a question then by all means, put the question in the group and I will then come back to you and say, I answered it and it'll be on the recording. The other thing that you get as a Club member, which is so important, and I debated about whether this was in at this level, but it's so important. And actually one of the big reasons people join my world is you get the monthly mindset sessions. So the monthly mindset. Oh, gosh, careful. I would say that monthly mindset sessions. You get these on, um, once a month. They're on zoom. So you are on camera. I'm on camera, obviously, as always, you don't have to be on camera, but most of my members do cause we're very friendly. Uh you're on camera. And then basically in those mindset sessions, I walk you through a mindset exercise, varying different ones through varying different levels of your business and different challenges that you might foresee. So we've done things on limiting beliefs. We've done things on, on imposter syndrome. We've done things on time management and we've done stuff on meditation. We've done stuff on journaling. So lots of different things around mindset, just to

In today’s episode of the podcast I talk about how you can create your dream business by focusing on 6 main areas. I tell you more about my Dream Business Growth Path and the free Dream Business Workshop I am doing, PLUS hear some stories about my amazing members who have created their dream businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST   Let’s all be kind right now. The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community. You need a clear plan of what you are going to work on next to take your business to the next stage. To sustain a business you need the 6 key areas in place. My growth path gives you a clear, actionable plan to follow to get to the next stage.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   To create your dream business you need to work out what you want, make a plan to get there and work on your mindset.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My new quiz and how it works How my Dream Business Growth Path works Stories about my amazing members who have created their dream business   RESOURCES MENTIONED   FREE Dream Business Workshop – Wednesday 16th March 12pm GMT Take my quiz Becci – BeHeardSocials Ben – Shoutable Agency Becci – Blossom Academy   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So I'm still recording these a little bit on the fly, which is still very frustrating, but we've had so much going on in the business and so many new things coming out and changing that I just to try and plan too far ahead at the moment, seems a bit difficult, but soon things will calm down. And so, uh, hopefully I will get back into the swing of things. So this last few weeks have been a little bit tricky in terms of what's going on in the world. And, and I guess I've not really said a huge amount about it. And I guess I just wanted to address it on here in case you're sat there thinking what should you do? How should you show up in the world? And one thing that has really surprised me is how strong some people's opinions are about, you know, what's right and wrong and what you should and shouldn't do during times like this. And it's tricky. It's really, really hard. Now I know as a business owner, we have a different position, I suppose, than a person that's just using their own social media. But also honestly, I can tell myself in and out of this completely, which is probably why I haven't said a great deal. I guess I should caveat this whole conversation with the fact that you know, or you may or may not know that my husband was in the military for 25 years and his life was spent flying in active war zones. That that was what he did. He's come under fire at times. They've flown into the most scariest places, probably on the planet in very hostile environments. And like I said, this is a world that, that he is more than used to. So I guess, you know, when it comes to stuff like this happening and what do I do publicly and outwardly I look at him and I look at how we manage things. And I just think at times like now we just need to be kind, we need to be accepting that people deal with things in different ways. I have got people in my world that and me included, actually, I'm not a big watcher of the news because as I've talked about in this podcast where I get anxiety and, and I can pretty much cause myself a lot of anxiety without seeing anything extra. So I personally, um, in fact we have this kind of thing in my house that my husband, Paul, he will watch the news and look at it on his phone and all that sort of thing. And if there's anything that I really need to worry about, he'll tell me. And obviously I know vaguely what was happening in the world at most points. But I think at this point, like I said, I was really hesitant to mention it really. But I've also seen stuff that basically people said, if you don't mention it you're in support of Russia, which obviously is not the case, I am definitely not in support of what is going on, but just because I don't choose to constantly share about it doesn't mean that's the case. Also, the other thing that's interesting is that I am no expert. I am, you know, granted my husband has a firsthand account of this sort of thing, but I am no one in this world's talk about this sort of thing. So I choose not to that doesn't mean I don't support them. It doesn't mean I don't do things in private. Again, I've seen people, who've posted pictures of what they've donated and it's like, yeah, I don't feel the need to do that. So, like I said, in my, my opinion on all of this is we're all doing the best we can. We all have different views and thoughts and opinions, none of them, right and none of them wrong. We deal with things differently. And just because someone doesn't show up the way you expect them to show up, doesn't mean that they're wrong. You know, this, this subject in particular can be very

Today’s episode of the podcast is an interview with Neill Williams. Neill is a Master Certified Life and Productivity Coach who helps too busy high-achieving online entrepreneurs scale back their work weeks to 30 hours or less so they can do what they most want to do, most of the time. We talk all about how we can become more productive and organised, as well as staying accountable so you can work smarter and reach your goals working fewer hours. We also give you some of the mindset tools and practical tools you need to do this!   KEY TAKEAWAYS COVERED IN THE PODCAST   Time does not = money. You can earn a great amount of money working less hours – it is possible. You have to have the mindset in place first to take the action of systemising or delegating in your business. Don’t take your employee mindset into running your own business – you have to think about everything and hold yourself accountable. We are the CEO of our own businesses – everything is down to us. Let go of the cookie-cutter version of what you think a CEO looks like. To have self-integrity – you have to keep the promises you set yourself. Create an amazing relationship and don’t let yourself down by not doing what you planned to do. When you give yourself less time, you have to be more efficient! Cutting hours is a great way to increase your productivity because it limits you being distracted and procrastinating. Ask yourself – does it make the boat go faster? Is what you are doing pushing you towards your goal? Carve out time for being the ‘employee’ eg Fulfilling/delivering your product/service and being the ‘CEO’ eg Marketing/selling. Schedule thinking time – you are solving a problem for someone. Give your brain things to focus on during this time eg what is my goal for next year? What are my next 3 steps? You don’t have to do ALL the things – you need to have a focus and know where you are going. Scaling back the number of hours we have been conditioned to work gives us the freedom to be flexible and spontaneous.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t add complexity when it comes to making money – it only takes one amazing offer or thing done really well and one platform.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Neill scaled back her working hours but still hit 6 figures in her business. How you can work less hours whilst earning 6 figures. How to stay accountable when you are running your own business. How to be more productive in your day and get more done in less time. Intentional productivity vs intentional time-wasting.   CHECK NEILL OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Take my quiz to find out your No 1 Business Blocker Dream Business Workshop Check out my new website! Ben (Shoutable Agency) – Website Developer Kylie – Quiz Builder ActiveCampaign   TRANSCRIPT   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got lots of updates for you for this week. Lots has been going on. So first update. Have you gone and done the quiz? So the quiz what's your number one business blocker is out and live. If you go to teresaheathwareing.com/quiz so you can uncover where you're getting stuck in your business and reveal the action steps that you need to grow your business. Plus you've received a personalized growth rapport and an action plan. We're going to do a whole episode about this quiz because the whole thing was amazing. The process and the work that's gone into it. Like I totally geeked out at the backend of it. And like, cause basically what happens is I wanted it to be really personalized, you know, and it says it's personalized. And it's really not that personalized when you've done quizzes in the past. So what I've done is when you take the quiz, the page you finish on that gives you the name of where you're stuck is kind of the, the overall, yeah, this is the area you need to focus on. However, The report that I've put together and I'm laughing because it's crazy. I talked, I was having some sessions with active campaign because we were moved over to that or moving over to there. And which, again, I'll talk about properly at some point. And also having conversations with the lovely Kylie who built the quiz and both of them, when I said how many options of the report I needed and wanted, they would just like 'What on earth.' Because I've made it very personal. So basically there are three main questions within the quiz itself that I pull out and put into the report. So your actual answers, I tell you the next thing you need to do in your business. And this is all based off my dream business growth path, which is in the club, which is phenomenal. It's a, we've spent a long time putting it together. It's very, very detailed in the sense of use you pick a section. So it might be social media. It might be content. It might be sales. It might be emails. It might be your community. It might be

In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.   KEY TAKEAWAYS COVERED IN THE PODCAST   You don’t want to give away the Gold! You need to add value with your content, without giving everything away. Different levels: Paid courses, membership, product, service Lead magnet, Facebook group – they have to do something to get access Free content – they don’t have to subscribe or opt-in (blog or video) Social media content Pull out the sections of your paid product and focus your content around this. You could offer a lead magnet with some ideas or a checklist. Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Everything you put out there should be pointing towards your paid products – don’t give them the Gold!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   Different content at different levels My content planning framework   RESOURCES MENTIONED   Take the quiz! Phil from my podcast assistant Build my list course   TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on. I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out. So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway. Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay. This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course. And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now, if you don't have an online course or a membership, then take it as if it's your product or your service. If you're a coach, then obviously you don't want to give away the gold. Like, I don't want to give away the thing that you are going to be painful. Also, if you can hear the rain, it's absolutely throwing it down. What a horrible day. Um, so I apologize if you can hear the rain on the window. So anyway, back to it. So we're going to be looking at it and you've got to bear with me and I think, uh, this one might be one you need to come back and listen to again, just to go and do it for yourself. Um, and go through the exercise yourself but I'm going to run through it. I'm going to talk you through the exercise. And then, like I said, come and listen to this again. If you need to go through it again, to make sure you can work at how to do it for you. So basically when you have a business that's an online business or, well, any business really where your doing different bits of content at different levels, how do you know what to give away or talk about at each level that then first off it doesn't give away the gold and the good stuff, but then leads them naturally into the next thing. So I'm going to talk about how we do this. So. The first thing we've got, we've got to think about our different levels. So basically we've got from the top going down, I've got, obviously my paid things. So in this example, I'm going to give you, I'm going to talk about my course build my lists. So we've got my course at the top. Then the next thing I've got going down is I've got lead magnets, which then take you onto my email list. Okay. So that's the, the lead magnet is the next kind of big content that you would get f

Today’s episode of the podcast is an interview with Wendy Hill. Wendy is the owner of HillStart Nutrition Health and Wellness. As a Naturopathic Nutritional Therapist and an expert in female hormone health, Wendy supports women through perimenopause, menopause and beyond through her Fabulous & Female membership, group programs and 1:1 work. We talk all about how as a business owner you need to look after yourself and your body, with simple and easy ways to do this. KEY TAKEAWAYS COVERED IN THE PODCAST You are your business – if you go down, your business goes down. So you need to make sure you look after yourself!Our default is to just work because we love what we do – but we have to find a balance.It’s about doing the best you can for yourself.You don’t have to cut out alcohol and sweet treats to be healthy – we have to live too.There is so much information out there – it can be confusing!We try to power through all the time and rely on caffeine and sugar to get us through – we don’t have time to stop.We still have to enjoy our food – it’s not about cutting everything out.Your lifestyle and food are the two things you should really be focusing on, then supplements if needed.Multi-vitamins are OK but may not do you much good if they are low level.Don’t buy your food from where you fill up your car with fuel and don’t buy your supplements from where you buy your food.Vitamin D is good to take in the Winter.3 easy and actionable changes you can make to look after yourself and body:Drink more waterEating three meals a dayMove moreTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You need to look after yourself and make sure you are fuelling your body so you can do the best work you can. HIGHLIGHTS YOU SIMPLY CAN’T MISS Wendy’s journey so far and she has got to where she is todayThe balance between working hard on our businesses but also looking after ourselvesVitamins and supplementsSimple and easy tips to look after yourself and your body CHECK WENDY OUT: WebsiteInstagramFacebookFabulous & Female Membership5 Day Female Health MOT – FREE to join TRANSCRIPT Hello and welcome to this episode of the podcast. How are things? Things with me are somewhat busy at the moment. I was trying to explain to my husband the other day that some of the things we've got going on at the moment, some of the projects, are like the equivalent of getting married, getting divorced, starting a job, leaving a job, moving house. For some unknown reason, I chose the same time to re record or record a section of the pathway that isn't done, moved from one email system to another, launch my book, rebrands, create a new website, do a brand new quiz, which is coming out very soon, hopefully. What else is on my list? Do a launch strategy, review some processes. Seriously. I don't know what I was thinking. I do not know what I was thinking. So what's happening with the podcast at the moment is I'm pretty much doing it on the fly, which I hate doing. And I hate doing it for a few reasons. One like. I don't like the fact that we're not more ahead and more organized, and two for the team, because obviously they've got their stuff to do. And I, and I'm doing it kind of fairly last minute. But the reason I'm doing it very last minute is because, because I've got so many new things coming up and it's literally like, it could happen tomorrow. It could happen next week. I'm not entirely sure that I don't want to record episodes of the podcast. They'll do my content so far ahead that I missed telling you these things. So. If they're a bit rough and ready for the next couple of weeks, please bear with me. Also. I want to ask a favor, a couple of favors actually, while I'm sat here. First one, if you haven't yet, given me a review on iTunes or Spotify, I would absolutely love it. If you could. I'd be very, very grateful. If you know someone that might be interested, please go ahead and share it. And also I'm asking a lot this morning. Also, what do you want to hear me talk about? Like, is there anything particular? If there is come and DM me, come and drop me an email at [email protected]. However you want, just come and give me a shout and go, 'Do you know it'd be really helpful if you could do an episode on this.' Because while I'm kind of I'm doing it by the seat of my pants. I can then plan of going forward what we'll talk about. Okay. Today is a bit of a different one, actually, but I'm really excited about it. It's an interview with the very lovely Wendy Hill. Now, Wendy is a nutritionist. She is my nutritionist. I've been working with Wendy for some time. I'm just going to find her actual bio. And basically we. We have a really honest conversation about how you've got to look after yourself, how very important it is that as a business owner and a small business owner, you are your business. If you go down, your business goes down and I didn't realiz

In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen. KEY TAKEAWAYS COVERED IN THE PODCAST As a business owner, we have to do everything! It is understandably tiring.There are so many different factors that contribute to how we are feeling about life and business and have an impact.When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.Remember why you started and why you do it! Who are you doing it for?Look back and remind yourself how far you have come already! Sometimes we can forget this.You did that! You are amazing.Find your squad and talk to them! We need people around us who support us and want to see us succeed.You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!Go back to basics – what is the bare minimum you can do right now to keep going?Keep ticking along, pull it back if you need to and then refocus.When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.Co-working sessions are great for motivation, accountability and keeps you focused. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it! HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when things are not going as well in businessHuman brain vs your chimp brainHow to keep going when things get tough – actionable steps RESOURCES MENTIONED Join the Club! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy. And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about. Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in. And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's built the relationship of friendship and being in it together, which is lovely. But because we're so close to member, because I'm so close to my members, obviously I know what's happening in their world and their businesses. And one of the things that I've noticed in January is a lot, a lot of people have struggled. And they've struggled for so many different reasons. They've struggled because they maybe haven't got the sales they were hoping for. They've struggled because there was like the whole self-assessment tax thing that they were trying to sort out. They struggled because they can't get the motivation. They've had COVID. Their children had COVID, they've been off school. They've gone back to school. Just generally, it's being tough. And I think, you know, I'm really careful not to talk too much about how hard things are, because I know that sometimes you can be sat there listening going all right. T bring us down, why don't you? And I don't want that at all. But I do want to talk about it because what do you do when things are tough in your business? How do you manage? How do you make sure you keep showing up and doing the work and making money and being positive and being proactive when honestly you'd like to give up. And I know, and I will hold my hand up. There have been a number of times in my business where I'm like, I'm done, I'm not cut out for this anymore. And they, you know, they feed properly, you know, no

Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.Make it a priority to give attention to the service you are delivering.True marketing comes from refinement, optimising and learning.The foundations of marketing - messaging, strategy and overall offer.The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.Then you need to look at how you communicate your offer and what you sell.You can’t build anything on a bad foundation!In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.You need to grow your email list prior to launching who are interested and trust you.If you are just getting started – understand your ideal customer and create value adding content.The success of your launch is in what happens before and after your launch.People don’t buy on their first contact with you! You have to build their trust.It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.Try and do something every single month to grow your warm audience list.Be realistic with your goals – we are all at different stages in our businesses.You have to build it up slowly – it doesn’t happen overnight.Success is created from the foundations.We need to make sure our content is entertaining to our target audience.It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.Content is driving everything – it’s how we get attention on everything we do!You have to stand out with your content.Create a way for people to gain trust and connection from you and your brand.Offer a higher level of connection through dms, chat boxes, Q&As, lives.You can’t have a perfect balance all the time – but you can create your definition of this.You can only do as much as your season of life allows! It won’t be forever.People may not actually be “doing it all” – they probably have help! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS Emily’s journey so far and how she got to where she is now!How to have a successful launchWhat if you don’t have a huge audience or team?What is working right now when it comes to contentWork/life balance CHECK EMILY OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 90 Day ProgrammeCreating Success Book TRANSCRIPT Teresa: Hello, and welcome to today's episode of the podcast. Now, before we get going, I need to tell you that my dog is around and is being a royal pain in the backside.Teresa: He's just not settling today. He's been from a walk. I don't know what's wrong with him. So if I shut my office door, he is going to bang on the door to let him in. So I'm just letting him roam. And I apologize if you hear little tappy dog feet as I am doing this, but this is the reality of working from home. Isn't it?Teresa: So today we've got an interview. As I said, last week, it was meant to be last week. And then I changed things up because of the new podcast name. If you haven't listened to last week's episode, then please do go and take a listen. Because it's really, really, um, I think it's really important episode had lots of great feedback from it.Teresa: So I'd really appreciate if you haven't listened to that, you go back and listen to episode 227. Couple of things to mention before I talk about today's interview. The first thing is that I mentioned a few weeks back that the 90 day program that I run the one-to-one program, the only way you can work one-to-one with me, the price is going up.Teresa: And as you listen to this podcast, as it comes up on the Monday, the price literally goes up on Friday and it goes up by quite a considerable amount. So if you've ever thought about doing the 90 day program with me, Then now it's probably the time that you want to jump in. Also, I think I have one, maybe two places left.Teresa: I could squeeze another one in, I don't take many people purely because obviously it's one-to-one and it

In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly!There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given.As experts, we are here to serve you – without our audience we would be nothing.As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud.As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to.As women, we are not small or less than men!89% of the world’s billionaires are men.I am so passionate about making sure you have the support, guidance, mindset and motivation you need.Only 30% of US businesses are owned by women.We live in an unbalanced world – it is not a straight playing field.I am so proud of you – you are a Rockstar!I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action.It is not ok to pay people for their help and support and they don’t treat you and support you in the right way!It is your business, your life and YOU get to choose. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS I’m on a mission to change the online space for youWomen are bought up to believe they are not capableStatistics that will shock you!What I am rising up against TRANSCRIPT Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name.It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together.If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case.Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible.So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a long time. I have been in business now eight years, I think. And I've been in the online space for at least five or six.And in my time in the online space and in my time of working with lots of business owners. I have seen lots and lots of things. I've seen lots of ways of how this is done. I've seen lots of experts speak. I've seen lots of people think they're experts. I've seen people start businesses, leave businesses. And I've seen the good and the bad and the ugly of what is the online world, but I'm specifically talking about experts out there.People like me, people who make their living by helping other business owners by supporting them. I'm always very adamant in explaining and saying that the reason I can support people in marketing is because I have a degree in that and I've spent more than 16 years, probably more like 17 or 18 years at it now.And then as time went on, I then started talking about business because the longer I run my business, the more I knew about that. And then as time went on, I started to get my mindset because I do a huge amount of work for my own mindset. I learn a lot, I've paid lots of money for things, I've attended stuff.And I really kind of jump both feet into mindsets and business, and therefore feel the only now am I qualified is probably not the right word, but you know, I can now talk about it. And like I said, o

In today’s episode of the podcast I am talking about how you be more strategic with your goal setting, breaking down each goal into manageable actions so that you can achieve your goals! KEY TAKEAWAYS COVERED IN THE PODCAST The podcast is changing next week!Set your goals for the year – this will really help to focus and know where you are heading.Aim to set a mixture of business and personal goals.Once you have your big goals – split each up into quarters and give yourself actions for each quarter.You need to work out what you need to do in order to reach that goal – what would it take?Take each quarter and split it into months – break down each goal into manageable actions for each month.If your actions aren’t getting you results – change the actions!Look at each quarter separately and make sure you are reviewing as you go.Note down your numbers – keep a track! You may just be surprised. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Be realistic about what you can achieve in each timeframe! HIGHLIGHTS YOU SIMPLY CAN’T MISS Exciting things coming soon! 01:03Goal setting mistake 02:47Strategic goal setting exercise 03:19 RESOURCES MENTIONED Episode 224Phil from My Podcast AssistantLaura Try YouTube Challenge90 Day ProgrammeMy PA PlannerFull Focus Planner Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I've been talking recently about lots of changes. Oh, did you enjoy Natalie's episode last week? It was so good.And the week before I told you about all the changes that are coming, the name changes the brand, the website, the membership, all that good stuff. So if you haven't caught up with that, then do go and listen to episode two to four. I have to think then which one it was and to go and have a listen to what's happening.There's lots of exciting changes coming. We're also doing a couple of other things, which I mentioned, I think last week in that we're going to be doing a quiz and it's a really good quiz. We're putting a huge amount of effort into it. We're going to do a podcast with Kylie who is helping us put the quiz together.It's to do with my pathway. It's to do with basically identifying. Where you are in your world and what your next thing is that you should do to move on from your world or to improve where you're at or get more sales or whatever it might be. So I will let you know when that site, so keep an eye out for it.Also next week, the name will change. As I record this episode, I've not actually recorded the new and tracked trow spoke to the lovely Phil who we'll link up to in the show notes about. Hi, we might change a bit of editing or I don't know. So, uh, I'm still working this out. Like it'll be down in time, but, uh, yeah, I should let you, I do tend to work a bit better when I've got a bit of a time pressure.I think to myself, I've got loads of time and then I worked really hard at the end and get it all done at five. I work much more productively when I'm busy, which is Curtis because I'm very busy at work. So let's talk about this year. They normally, towards the end of the year, I do a goal setting podcast and we talk about it and I give you a workbook and that sort of thing.And I didn't do on this year because I was doing a lot of stuff in other places. However, I did want to do a little episode on it. It's not going to be crazy long. Just to talk about how you actually put those goals into fruition, how you actually get them to work. Because I think what most people do is they write their goals on a piece of paper and they go, oh, those are my goals for the year.And then they put that in his paper somewhere, or they leave it on a board or whatever, and then they get to the end of the year and they go, oh, did they come true or not? And sometimes by absolute fluke, they do. And sometimes they really don't. So. I want to talk to you about how you can be more strategic with actually getting these things done and planning them eight.And it was something I did with my VIP retreat people. And what we did is, and I want you to work along. So if you've got a piece of paper or pen or whatever, you just do it in your head, maybe come back to this episode. But I want you to think about the goals that you've written down. That's the first step.If you haven't set any goals, set some goals for the year, I always do. It really helps focus me. And there's so many benefits and reasons why you should set goals, which I won't go into now. I'm sure if you go back and check one of the other goals, setting ones from previous year, then you'll hear me talk about that.But setting goals basically gets you to draw a line in the sand. It gets you to go, this is where I'm heading, and that stops you from. Veering off into other places. Of the things that aren't anything to do with your goals. The other thing that I really struggled with when I first started this is I could set goals really easily for the busi

Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth! KEY TAKEAWAYS COVERED IN THE PODCAST Employees have very few expenses.Having a $100,000 salary is very different from having a business that turns over $100,000 per year.Turnover is very different from actual gross profit.In order to make any money having your own business – there are always going to be expenses.You will hinder yourself by trying to do it all on your own just to save money!If you have a business that can’t pay you – you have a liability.You don’t know what your client can afford, they are strangers to you!Don’t decide what someone else can and can’t afford.We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income.Why would you push someone into a solution that wastes BOTH of your time?If you raise your rates, it will be easier to get clients because people know you are serious.It is all about priorities and what is important to each person as to what they will be willing to spend more money on.You need to offer the next level for your clients – so there is somewhere else they can go.You don’t have to buy an Aston Martin if you’re wealthy!Money is NOT evil. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Never assume someone can’t afford something you offer! You don’t know their priorities or income. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Natalie 04:49Money mindset 09:46Pricing mistakes to avoid 17:01It’s ok to charge your worth! 18:51How to be confident charging more 34:25 CHECK NATALIE OUT: WebsiteInstagramFacebook Transcript Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it.I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming.You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay subscribed. The name will just change for you. So hopefully you shouldn't lose me or anything like that, but make sure that you've hit that subscribe button wherever you listen. Okay. So this week we've got an interview and it's with the amazing Natalie Bullen.We're so good. I can't even tell you, I loved this interview, but let me tell you a bit about Natalie first. So Natalie, through her work as a financial consultant business coach and banker, she discovered that the biggest hindrance to financial freedom is mindset totally. Realizing that many people's view of wealth is unattainable or they see as unattainable or something that's simply for those people. Natalie has an ambition to shift her perspective for everyone she meets by encouraging them to improve their relationship with money. Growing up in one of the poorest states in the country that Alabama native witnessed firsthand, how impact.Uh, see, this is me trying to read again. I hate reading. How the impact of financial illiteracy. I can't read. I'm going to have to get some lessons in how to read and economic deprivation can have on a community determined not to be another statistics, Natalie worked tirelessly to establish herself as the go-to guru for all things finance.And it was great. Actually, what I really particularly loved about this talk is Natalie's not just talking about the money from a mindset point of view. So she's not just going, you know, Manifest it, and that will come. She's also very practical and talks about some very practical things. So I really, really liked that.I think I said last week on the podcast that she spoke for my events, that when the doors

In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon! KEY TAKEAWAYS COVERED IN THE PODCAST It is so important that your website and brand messaging are aligned with you and your values.It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are.Your brand should represent you, who you are and what you stand for.As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand.My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”.A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family.My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter where you are in your business, there will be a level for you to work with me available! HIGHLIGHTS YOU SIMPLY CAN’T MISS Why I am changing my brand 02:02My new brand 05:20The podcast is changing! 10:50My membership is changing 16:55 RESOURCES MENTIONED My amazing website guy - Ben from Shoutable AgencyMy 90 day focus programmeGet on my email list!Follow me on Instagram Transcript Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year.Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well.So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me.Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore."I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you know, well, good enough, like what my credentials are, but the brand wasn't quite adding up to that. And how that represented me and how it looked wasn't quite the same.And it wasn't until I did my VIP, or as I was planning my VIP retreat, business retreat, that I started to realize that. I'm all by the nice finer things in life. And yet maybe my brand and my website and various other things weren't demonstrating that, they weren't demonstrating the high-end level of quality of service that I provide.So there were lots of different reasons, but everything kept pointing towards that you need a rebrand, you need to freshen up, you need to change your website. Also, the amazing Ben who does my website, whom I've talked to before, we'll link up in the show notes. He or his company does it. He had done, they'd launched some other websites fairly recently and I'd looked at them thought, oh, I really liked them.And I think now I need to change mine. And that happens a lot. I don't know if you find this, you'll see someone else's and think, oh yeah, I want that now. But you do need to be careful with that because. You'll work on something like a website or a brand for a while. And then by the time it comes out to the world, you are fed up with it already and you're over it, but it's really important that you don't just change it every time you feel like that because that's when you start to confuse people.That's when you start to mix your messages, that's when you start to lose what it is and who you are. And that's where almost like the pivoting comes in. So, so yes. I, I got to a point where I thought, you know what I have at t

Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!KEY TAKEAWAYS COVERED IN THE PODCASTContent creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts. Content is designed to navigate people from being aware to actually buying from you. Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on. Doing nothing is not an option anymore. Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms. You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy! If you want to focus solely on one platform – do that! Don’t try and juggle them all. Once you have been putting content out for a while, you will have a lot of content you can then repurpose! You don’t always have to create from scratch and constantly come up with new ideas. Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience. Use content wisely that is in tune with you! Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority. Think about how you can stop the scroll – what will make your content stand out? Be consistent – otherwise you will never achieve success with it. Think about your end goal – reverse engineer it to find out where you should start. What can you help people achieve? What problems do they have? Time and money is always the end goal for your audience – get really specific and speak directly to people. Once you have identified your content and your objective, now you can start to create content. Think about how your content looks in terms of when people are scrolling – don’t use tiny text! Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit. You will always find the time for things that work. Create habits, momentum and consistency. Decide on the content types and the frequency that you can stick to.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no point collecting people and doing nothing with them!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Pamela 04:29 What is content creation 08:04 Repurposing your content 16:44 What do I post? 19:36 How to come up with content 29:13 How to create content 39:20 Content top tips 45:23Creative MarketTranscriptTeresa: Hello and happy new year. So if you're listening to the time it comes out, we have just had the new year and I hope you had a good one. I hope you really enjoyed it. So in our household, we got locked down because one of our family members has COVID.Teresa: Um, my stepson, and potentially obviously we may or may not get it, but I'm sure we will be absolutely fine. We've actually been in contact with quite a few people who have had it and didn't get it from them. So fingers crossed that these vaccines that I've had to help me not get ill are working or they seem to be anyway.Teresa: So anyway, uh, so that's why we had no new year plans. Uh, we we'll probably just hang out at home, which is what we do tend to anyway, to be honest, we're not big new year's people. And we're not big Christmas people. I am, my husband's not, he hates it. Like literally hates it. So it's been a very quiet time for us at this break, which is probably exactly what we needed.Teresa: Anyway on today's episode. So. I have done another interview. I mentioned to you just before Christmas that I was going to be putting interviews out because we've done so many good ones and so far ahead and in all honesty, it's much easier for me to put an interview out. And obviously as it's been a busy time of year and I was wanting a rest, then interviews are the way to go. And also as a way, right before Christmas, I went to Nashville and hung out with my beautiful, amazing friend, Mary Hyatt. Who's been on the podcast twice. You can go and listen to her. Also got to go and have dinner with Amy Porterfield. So Anne Hoby and Mary and Bentley. So that was awesome too.Teresa: So, so good. So it was so lovely to see people in person again. I think this is something that I have really missed. And strangely enough, when I

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit! KEY TAKEAWAYS COVERED IN THE PODCAST You don’t need thousands of clients – you need to sell to the high end of the market.Start with your goal/destination in mind.You need to have a signature style to be able to market yourself.Cheaper does not mean it is easier to sell! People are looking for value.The 5-part Passion to Profit framework:Production – making sure you have the capacity to produce assetsPricing – how much will you charge and will it work?Prospecting – start telling everyone who you are and what you do and own it!Promotion – getting prospects and getting salesProductivity – your system for making it all workThe first part of promotion is to get attention, the second part is getting sales through building relationships.Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.Setting goals enables you to be more realistic.We have to help our team manage their time as well – we need to know when they are working on projects. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Just because something is cheaper, does not mean it is easier to market and sell! HIGHLIGHTS YOU SIMPLY CAN’T MISS ·An introduction to Miriam 04:29Finding your market 17:355-Part Passion to Profit Framework 18:41Setting goals for your business 30:38Taking your business online 37:07Miriam’s new book 41:20 CHECK MIRIAM OUT: WebsiteFacebookInstagramThe Inspiration Place Transcript Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV.Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework.Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything, not my name, my name stays the same, but as in the name of my membership, and my podcast and all these other good things, and they are changing, I'm not ready at this point just to share yet what it's going to be.Teresa: With such a seconds of I've changed my podcast name. The first time it was Social Media Marketing Made Simple. Then I realized it was way too much more about marketing than just social media. So I changed it to Marketing That Converts. And now I'm realizing that it's way more about just marketing.Teresa: Because the time that I've gone on in my business, as I'm like seven plus years into my business, I realized that I can obviously talk and support in lots of other areas than I currently, you know, than I did. So it's going through another little tweak and a change, which I'm very excited about. I hope you'll love.Teresa: It's coming soon, but I just want you to keep an eye out for us, keep an eye on my socials and things, and you'll find it as it starts to happen, but I just wants to give you a heads up. Okay. So like I said, we talked today to the lovely Miriam. Now Miriam is the founder of Inspiration Place The Artists Incubator Coaching Program where she helps artists from amateur to professionals to develop their skills, tap into their creativity and grow thriving art businesses.Teresa: She's also an artist herself and an author. And basically today, we talk about how you can market yourself and how you can turn your passion into profit. Because now I don't know about you and we talked about this on the podcast, but lots of people think, you know, struggling artists, like that's the name.Teresa: And actually she talks more about just the fact of her being artists talks about having an online business and how to really sort of stand firm in the fact of what y

Today’s episode of the podcast is an interview with Sonaya Williams who is the founder of The CEO Partner®, a systems-driven, profits-obsessed, Digital Implementation agency that helps smart CEOs grow their business and meet their goals. Sonaya ​lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process. We talk all about how you can get your own business processes and systems organised to set yourself up for growth and success. KEY TAKEAWAYS COVERED IN THE PODCAST If something doesn’t excite you and give you joy – it is not sustainable and you just won’t do it!When something is your zone of genius, you are really good at doing it. When something isn’t your zone of genius, there will be someone else who can do it!There is always someone who will want to do the bits that you don’t want to do.It is never too early to start documenting your systems – even if it is just you.By documenting systems, you can free up your brain so you can think about growing your business!To start documenting your processes - Write out everything you do every day/week/month.Record yourself on Loom doing tasks you do again and again.Every process should be documented in a separate document to make it easy to search.Keep your processes updated and review them regularly.Team members have to take ownership of processes so they are not reliant on you and you are able to step out of the business.Think about the triggers for each process – are there any you can pass on to your team so you can step away?You have to have processes when you have a team, otherwise everything will still be reliant on you.When you are looking at hiring your first team member – think of it as an investment as you are gaining that time back.EVERYTHING in your business is a system.When something is a process, it becomes so much easier. It also means you can keep making it better and review.It will take time to get all your systems and processes in place but it will be SO worth it! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Start creating a list of things you do every day, then record yourself doing them! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sonaya 05:16Zone of genius 10:55Why do I need to think about my systems if it’s just me? 12:32How to start your processes 16:12Being able to step away from your business processes 24:40Bringing on a team and what to give them 28:08 CHECK SONAYA OUT: WebsiteFacebookInstagram RESOURCES MENTIONED LoomTrello Transcript Teresa: Welcome to this week's episode of the podcast. How are you doing? So I have had a very, very busy few weeks. And as you can probably hear from my voice, I am worn out and I'm really glad that I'm recording this episode now almost as if to say to remind you that we're human and there's only so much we can do with our time.Teresa: So the week, last week as I'm recording this, we did two online events and one in-person VIP retreat over the weekend, which was three days in total for me, because obviously I got there the day before. We had a lovely drinks, reception, we had dinner, um, there was about 20 over, it was so good. Then we had a whole day of goal setting, planning, masterminding.Teresa: It was brilliant. And then I spent the night again and, uh, obviously chilled out a bit, but then obviously then packed up the next day. And it was just absolutely awesome. I had the most amazing time, but I'm worn out, completely, utterly worn out. So this week I've been hibernating. That's my go-to thing. It can be really hard because sometimes when you want to hibernate, you think to yourself, I can't, I've got to be able to show I can't not do, you know, turn up and do the thing, but I think I want to remind you that you can, you can hibernate if you need to.Teresa: And if I didn't hibernate, if I didn't just pull back a little bit and cancel some things that you know I could cancel and spend a bit longer in bed or go for more naps or whatever it is then, I would be an absolute state. So if you are feeling worn out, this is, I'm giving you permission to stop, to, to sit down, to take five minutes to not run around and do these things, because it's a time of year where we are running around.Teresa: My daughter's about to break up at the end of this week. Um, my. My husband's away. We go away in a couple of weeks. We've got presents to buy all that stuff. And like I said, it's been a busy, busy time of the year for me. So, like I said, I'd like to give you permission. You have my permission, please take it easy. Because you know, it's really interesting.Teresa: We do all this stuff like getting ready for the next year, goals set for 2022 as if we're going to have all this energy and where does all this energy come from? Like, we need to make sure we rest in order to build that energy. So that's what I'm doing this week. And because I'm doing t

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions. KEY TAKEAWAYS COVERED IN THE PODCAST If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.Rather than just telling people what you do – you need to answer objections and make it obvious.Make it really clear what you want your user to do and when.Give website visitors a reason to click a CTA.Have tailored landing pages that are contextualised to where they have come from.It’s not just about signposting, it is about the destination you are sending them.We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up.Rather than avoid talking about other competitors – why not compare with what you offer.Build credibility with mini case studies and testimonials. Use credible logos!Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this.Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video.Collect birthday data to be able to remarket to anyone who has previously purchased. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Visually answer objections that may stop people from signing up – this will help drive conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Ross Davies 07:04How to encourage someone to get in touch with you 20:26Answering objections for service-based businesses 28:11How to drive conversions for product-based businesses 44:47 CHECK ROSS OUT: WebsiteFacebookInstagramTwitter RESOURCES MENTIONED The Marketing That Converts AcademyHandmade gifts - In Craft Corner Transcript Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.  So anyway, but anyway, I hope you are far more organized than I am, which I suspect you are, which is good. So this week we've got a really good interview. My lovely friend, Ross has come onto the podcast to talk about websites, but not websites from a building website or what you should have on it. We're specifically looking at how people convert on a website.  And we used, me as an example, and we used one of my members as an example, who has a physical product. And he just gave such good ideas, like things that maybe I hadn't thought about things that were super helpful, things that are like fairly easy to do with some changes that are more about texts or images or buttons that actually are not that difficult to do.  So I think no matter where you are in your business, whether you have someone do your website for you, like I do, or whether you're doing it yourself, I think you're going to get lots from this. Also because he's a very dear friend we have quite a laugh, which I always enjoy, like laughing. It's one of my favorite things and he was good, fun to interview.  So let me do his bio. Ross Davis is the owner of Strafe Creative, a digital design agency focused on conversion lead design. He loves to find new and innovative ways to improve processes, whether that's in way he runs his business or the design process with his clients, identifying objections and issues in any process can help streamline it and it's the systematic, did, could he have chosen like a more difficult bio for me to read, like all the big words, systematic approach, which has led him to some fantastic client results.  Ross is also the author of the Paper Plane Plan which delivers into growth hacking for service industry. And he's a proud husband and father and a huge baseball, basketball fan and loves Thai food.  There w

In today’s episode of the podcast I talk all about speaking and the impact it can have on your business. I tell you how I got into speaking and how it has changed me and my business. KEY TAKEAWAYS COVERED IN THE PODCAST Start small – this allows you to work out your style and how you like to present. It also helps you to get comfortable with it!The more you do – the better you get!Speaking can put you in front of HUGE audiences which in turn gets your business out there, build your email list and increases your know, like and trust – you are seen as an expert!Speaking allows you to share your story and can inspire others.Speaking also gives you the opportunity to meet and connect with new people.Becoming a confident speaker also helps for online or in person training, interviews, podcasts and working with other businesses.Many speaking gigs are unpaid – especially conferences.The speaking world is not as diverse as it could be.Smaller talks are good for getting business, bugger talks are good for growing your audience.Know your subject and be able to talk about your subject for 20 minutes without notes.Start with practical talks – 5 ways to etc…We are all human – you may mess up, you may not know an answer.Don’t worry about your ‘ums’ and ‘ahs’.Scared? Write down all the possible things that could go wrong and then write down what you would do about it if it did. This helps to get over the fear.Speaking is not for everyone. It is not about how much knowledge you have – it is about how you put it across.You need to engage the audience so they take in what you say. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t try and be anyone else, they are already taken. You need to be authentically you.HIGHLIGHTS YOU SIMPLY CAN’T MISS How I got into speaking 03:03The impact of speaking on my business 08:15The truths about speaking 11:49How to get started with speaking 12:20 Transcript Hello and welcome to this week's episode of the podcast. How are things? So I'm recording this on a weekend. I don't normally work. That's absolute rubbish. I was about to say, I don't normally work weekends.  I do. I often work on a weekend, but I don't normally do something like this on a weekend, but I have had a slightly unusual weekend and the fact that I've been completely on my own, which is very unusual in a house that's normally quite busy, but my husband is away with work in Seattle. And my lovely daughter was meant to be here with me this weekend for her birthday and her dad's got COVID and I couldn't risk getting it before my in-person event.  So she's had to stay with him, which is a real gutter, but unfortunately is part of the world we are in today. So, as I just mentioned, I'm recording this the week before I have three events, two online. Well, it's kind of the same one online, but next level get an extra day. So next level get a day of SOAR my online event.  And then everyone gets the next SOAR day. And then I do my VIP business retreat, which I am so excited about. And it wasn't until I find out that my ex-husband has got COVID that I thought, Oh wow. Now I can't get COVID because if I can't run this event, well, it would spell disaster in many, many ways.  Financially, emotionally, cause I've been so excited about it. Uh, so I'm heading away in my home on my own. I'm doing a of work on a weekend as there's no one here. So weirdly considering I've got all these events next week and the week before recording this, I did another in-person event, but it wasn't mine. It was someone else's.  I'm going to talk about speaking, now the reason I'm going to talk about speaking is because it has done so much for me and my business. And you might be sat there thinking maybe, maybe not, you know, I might or might not want to do it, but I just thought let's have a chat about it. Let me tell you and share my story about how I got into it and what it's done for me and that sort of thing.  So I've all the phobias, you know, that speaking is considered the highest. Seriously. People are very, very fearful of it. In fact, people fear death and end of life less, which is crazy. So why is it that I decided that I wanted to become a speaker and how has that changed me and my business. You obviously know, or you might know by now that I never actually intended on being a business owner at all.  I was employed and I was very good at what I did. I did marketing, I did it all my life, and I decided that when my life changed a bit and I ended up becoming a single parent that I joke that I have nearly midlife crisis very early. And basically decided I was going to give it my job, but I was going to get another job.  And I was very good at what I did, who would want to employ me anyway, long story short, uh, cause you've probably heard this before. No job was coming because I realized that I was on quite good money for where I lived.

Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying! KEY TAKEAWAYS COVERED IN THE PODCAST Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them.Onboarding can also give you an opportunity to get to know your audience more.Welcome sequences should be around 5-8 emails.When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email.End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it!Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it.Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters.If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered.Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead.How to use the Fibonacci Sequence for emailsDon’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help instead.Look at your email stats often – Are people opening them? Are they clicking your links?Go back and review the emails that have had higher stats – what did you do differently?Try sending a round up email with various links they can click.Do some research and get to know your subscribers more – give them a tag when they click so you can personalise more.Re-engagement email – click here if you are here still around!Ask questions in your subject lines.Two magic words to use in subject lines – “That” and “You” THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t sell too much too soon – your email subscribers need warming up! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sarah Marie 05:15Onboarding your email subscribers 9:03Onboarding mistakes that turn your subscribers off 22:36How often should you email your list? 29:06What to do if your email subscribers are not buying 32:20How to increase email engagement 36:37Writing a successful subject line 41:34 CHECK SARAH MARIE OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 2022 half day planning and goal setting session Transcript: Hello and really warm welcome to this week's episode of the podcast. How are things? So this week I have a really, really good interview for you. In fact, I've done loads of batching of interviews.There are some absolute gold coming up. Like I've been finding some amazing people, some different voices, and I'm really excited for you to hear some of the episodes that are coming up so, so much good stuff. But before we get started with the interview, I just want to remind you about my 2022 planning/goal setting/mastermind session that we're doing the workshop that we're doing. Uh, I told you about it last week. It's on December the 8th. It's going to be from 10:30 AM to 2:30 PM UK time. And basically we're going to go through what you did last year as in this year. What year are we on 2021.Also going to look at, uh, what you want to set goal wise for next year. And then I'm going to walk you through a number of planning exercises, which is going to get you really sorted on exactly what you need to do next year in order to try and achieve those goals. It's really important thing to do.It's great to carve that time out. Come and join me and some other amazing business owners. And let's work all this together and get your plan starters that you can go into 2022 feeling so happy and confident in the right mindset to ensure you're set up for success. So come along for that, that's going to be a really, really good session.If you want to find out more and sign up it's teresaheathwareing.com/2022planning okay. So that's that first off. And then next off, I just thought, as we're getting nearer the season of jolly and happy and giving and loving and that sort of stuff, I'd ask nicely if you haven't yet given me a review on your favorite app or iTunes, I would really appreciate it.If you could, if you could go along and give me five lovely stars. Tell everyone what you like about the podcast and share it. That would be abs

In today’s episode of the podcast I talk about setting goals for your business, the law of action and some of the dos and don’ts when it comes to goal setting. KEY TAKEAWAYS COVERED IN THE PODCAST Look at what you have achieved this year – review how the year has gone.What can you learn from the past year? Anything you would do differently?Ask yourself why – do you need to be still doing everything you have been doing?Set goals for the year ahead at the end of each year.Every goal we set, we need to set a plan of action – otherwise it won’t happen!“Every action we take is like a vote for the type of person we wish to become”“Focus on building a system or developing process rather than trying to achieve a goal”“Your current habits are perfectly designed to deliver your current results”We are setting a goal but we don’t track the success of the goal, we track the actions that we take.Setting goals allows you to know where you are heading and to identify when you get there! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you do nothing different, nothing will change. HIGHLIGHTS YOU SIMPLY CAN’T MISS Reviewing the past year 02:10Goal setting for 2022 07:47The law of action 10:30 RESOURCES MENTIONED 2022 Planning, Goal Setting & Mastermind Live Workshop! TranscriptHello and welcome to this week's episode of the podcast. How are you? So at the time this episode goes out, we're like pretty much nearing the end of November, which man is scary. Like doesn't time just go so fast.But I am one of those people that loves a new year, loves a fresh start, loves to review everything, always was. I really loved a new school year. I just love the stationary. Like start a new notebooks. Let you know when you're trying to your best handwriting and you think there's nobody that's going to be really neat.And then you start writing a few pages in and it's an absolute disgrace. Anyway, a little insight it's very old there. So yeah, I, I do really like a new year. I'm really like kind of fresh start on things. So this time of year is a really good one for me because I start reviewing everything and thinking about what do I want to achieve next year?And that's what I want to talk about today. I want to talk about goal setting and some of the varying school of thoughts, some of the kind of do's and don'ts or how I find it. And my experience. Some of the things that people get wrong when they goal set and why things perhaps don't come to fruition the way that they'd like it to.So basically, like I said, this time of year, this is when I start looking at what have I achieved this year. And sometimes that can be pretty triggering. Like you might sit there and think when I review the beginning of the year, I'm just going to beat myself around the head for all the things that I didn't do last year.When I think about what have I achieved in 2020? Like I'm just going to basically be angry at myself or frustrated with myself. And that's not the reason we review never, ever is. So the reason you review and look back is because often you can't think of what you've done in a whole 12 months. And we forget our achievements so very flipping quickly, like we do something and then we move on to the next thing. And two weeks later we've forgotten that we achieved it. So sometimes purposely sitting there and looking back is really, really important. So that's definitely something I do first. That is like the first thing I do.Obviously, like I said, I see what I can learn from it. I don't beat myself up about it. And I try and find the achievements in my year, whether I feel that there are any or not. The other thing I do is, and I did this exercise with the academy literally days ago, where we looked at how to become the CEO in your business and how you could.And I'm always a bit funny saying stuff like that. Cause it always sounds a little bit like the kind of marketing speak I don't like, but it is about the fact of like, I talked to us a while back. It's like, when you say I'm not going to buy nice clothes until I lose weight. So what, you're happy to look an absolute state until then.And what do you think is going to change when you lose weight? You think it's going to make you feel better and you think you'll look better and therefore you'll want to wear nice clothes and therefore you'll do it then. But why not make that change now? And it's the same with your business. So I asked my members, what would they do if they were, if they saw themselves as the CEO of the business that they dream of, what would they be doing?And for me, and some of the others have the same example, it would be like, really need to get control of the finances. Like, I would know exactly what was coming in, going out how it works, like, cause I'm just, that's the one bet I buried my head. And it's like, so do you think if suddenly my business blew up tomorrow and was 2, 3, 10 times the size it is today that miraculously I

Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients. KEY TAKEAWAYS COVERED IN THE PODCAST Niching is getting more specific about who you help and the impact you can have.Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages.Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them.You need to know who your target customer is so you can really speak to them in your marketing.What are your target audience trying to achieve? What is standing in their way? What challenges are they facing?You can market to their challenges – shows you have insight and understanding.What are your clients going to get after working with you?Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there!Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be.Understand the conversation going on in your clients mind and join that conversation.You need to communicate clearly how you are going to help them and make their vision possible.If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche.Where you start is never where you will end up – it will evolve over time.Start broad then get narrower - Start, learn, grow, evolve.People want connection, they want to be understood. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… A niche doesn’t necessarily mean you only serve a very small amount of people, it can be about being your authentic/relatable self and attracting your own tribe. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melitta 07:08Being a woman in business 10:43What is a niche and why do you need one? 18:43Finding your niche 23:04How to start understanding your target audience 30:10When should you niche? 38:04 CHECK MELITTA OUT: WebsiteDream clients blueprintInstagramFacebook RESOURCES MENTIONED Drop me a dm and let me know if you would be interested in the half day planning session Transcript:Hello and welcome to today's episode of the podcast. How are you doing? So I just looked at when this is airing. Cause as you know, I batch and I did a couple of weeks back quite a few weeks back and by the time this comes out, I did a whole week focusing on batching and what was good and what was bad.And I talked about one of the things that is quite difficult is, well, first of you really have to know what's happening in your business and planning ahead and second off, sometimes you can feel a little bit disjointed from what's come out live at the time, because obviously I'm recording this. I'm actually recording this on the 18th of October.And according to my plan, this is coming out on the 15th of November. So. Like, yeah, there's really. There's good and bads of batching, and that's one of the things I can feel a little bit disjointed from my content. Anyway. So as you're listening to this it's November, which feels a little bit scary because that's 2021 nearly over which in some ways we will be very pleased about.And in another way, it's just, wow another year's gone by, which makes me feel terribly old, but that is a thing, I guess now I am early forties. So there, those are words that I would be saying, and maybe I do say old things now, so it's a thing. Anyway. I would like to ask you a favor. I am thinking about doing a kind of half day online.I don't know about you but I am tired to the online thing, but there are lots of advantages. One, you are listening to this from wherever in the world, and it can be open to you. Two, it's like a lot less logistical stuff. And three it's a lot cheaper. I'm running an online, I'm running an in-person event at the beginning of December, which I'm very excited about and it's super luxury.Super high-end. It's really nice. In fact, that reminds me, I was listening to podcasts the other day. And in fact, she's coming on this podcast and she talked about the fact that she was Chanel, not Target. Now, obviously if you're American, you will know those references. Well, if you're UK British now, and you might probably know Target, and I just thought, you know what, that's me like when I think about my values and my brand values and what I offer to my audience.I offered them the nicest stuff and the b

In today’s episode of the podcast I talk about scaling up – what it looks like and what the challenges are to hopefully help anyone who is wanting to scale their business. KEY TAKEAWAYS COVERED IN THE PODCAST When you first start your business, it may just be you but as you scale you will need to manage a team.You need to be able to manage and trust your team.When you manage people, even if they are doing work for you, you need to still oversee what they are doing.Before you start working with a team, you have to come up with the process and brief them before they can do it.You NEED to have systems and processes in your business in order to scale.Start putting processes into your business, even if it is just you.You will be juggling lots of different things when you start to scale, focusing on different areas all the time.You have to be organised if you want to scale and plan out your days/weeks/years.It is really important to keep reviewing what you and your team are doing.Use systems such as Slack and Trello to help you stay organised.You invest a lot of the money you make back into you and your business.You should be coached by people you look up to and are ahead of you.It is sometimes easy to look at someone else’s membership or business income and compare – but what you can’t see is their outgoings.The more you make, the more you spend.When you do scale and get more well known, it is harder to celebrate the wins and be proud of what you have done.No matter what level, you will still look at your competitors and compare!Please leave me a podcast review! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what level you are, you may still get imposter syndrome! HIGHLIGHTS YOU SIMPLY CAN’T MISS Managing people in your business 07:14Processes and systems for your business 10:23Juggling everything as a business owner 11:29Getting organised 12:25Investing more in your business 13:30Things that won’t change 16:15 RESOURCES MENTIONED My 90 Day Program Transcript: Hello and welcome to this week’s episode of the podcast. This is the third podcast I've recorded in a space of a very short amount of time, like literally an hour or two because the others were interviews and I'd already done the interview.So they don't take long. Anyway, I am so sick at the beginning. I can't tell you, like, I just wish I could come up with something different. Well, should I just not even say hello and welcome. Should I just like, just start talking that you really vicious. I hate it. Honestly, it raises we're headed anyway. So I've already started like a redone this one twice because I've messed up.But anyway, uh, and I didn't, I don't mess up very often. Well, I'm going to take that back. I do mess up, but I don't delete the recordings very often because you need to know that people are human and I am human and I think you might disagree. Let me know that you quite liked the fact that I am human and this isn't super polished, and this is not scripted at all.Like seriously, it's not scripted. In fact, if you could see what was in front of me now, it's literally 1, 2, 3, 4, 5, 6, 7 bullet points of things that I need to, or want to touch on as I'm talking to you today. And you have to remember, I've been doing this for 215 episodes. So like, without, I'm supposed to say so I'm good at this, but I hate blow my own trumpet.Although I was listening to something the other day, I was listening to a podcast where they talked about, you need to, I'm going to have to check this actually. Uh, I'm literally going to check what she said as I'm talking to you, basically, she was saying that that's it, lots of people are really good at showing authenticity posts, which I think I'm very good at the authenticity thing, but we need to be showing more authority posts.And not that this is what I was going to talk about today, but actually I'm kind of glad this came up because this is something that I struggle with and something that I'm working on. Because my husband will say to me a lot that he doesn't understand. And neither do I sometimes why the people I coach have bigger memberships than I do.And I asked them on the other day, uh, Someone who was interviewing me, but I happen to know. They were in and another membership. And, and yet they know me and I've worked with them and I said, 'Why did you choose that membership? And not mine, I'm just interested.' And I said to this person, she told me the reasons why she chose that membership.And at the time, I don't think she really knew me at that point. But anyway, And then I said, so you do know I coach them. And she was like, 'Well.' And I said, 'yeah.' And then she mentioned some other names to me who were in the similar industry and I went, 'Yeah, I've coached them too.' And it's starting to very slowly dawn on me that I should be talking about this more, that the experts that you might be a memberships for, obviously I'm making a very sweeping

Today’s episode of the podcast is an interview with Rich Brooks who is a digital marketing expert, author, podcast host, and public speaker who helps entrepreneurs and business owners reach more of their ideal customers online. We talk all about how to stand out and find out what is remarkable about your business. KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to post on every single social media platform – quality over quantity!Public speaking is really important for business owners and can have a huge positive impact on your business.The ability to stand up on stage and present is really important and great for your visibility.It is really hard to market your business if there is nothing remarkable about it!4 lenses – find, focus, fashion and frame. Use them to get a better understanding of your business.Remarkability is in the eye of the beholder – the people you wish to serveFind – why do people choose you? Look at your reviews, feedback and look at everything you are already doing. What are you doing differently to your competitors?Is there a smaller audience you could serve? You could tailor one of your products to different industries – this helps you to understand their needs even further.If you want to become remarkable – one way to do this is to niche down.Retaining your clients is so much more important than always gaining new ones.Spend more time and attention on your current client base and they won’t go anywhere!Fashion – creating something intrinsic to your offering that is in line with your vision, mission and values.Frame – reframe the conversation so people appreciate what you are doing is remarkable.Once you have figured out your remarkability – you need to get this message out to your audience in a consistent way. Identify who will care about it and speak to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find what it is that makes you different and get that out there! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rich 05:09Public speaking for business 10:50The remarkability formula 15:57How to find your remarkability 21:07Do I have to niche? 29:45How to market your remarkability 38:45 CHECK RICH OUT: WebsiteTwitterFacebookLinkedInAgents of Change Podcast Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got an interview this week and I just want to like dive straight in. I just thinking, have I got anything else to tell you before I get going? No, I don't think it's like any bulletins. Any news, anybody want to share on a thing? No, we can crack on. So this week I am interviewing the very lovely. And I know, I say everyone's lovely, but you really is Rich Brooks. Now I was originally on Rich's podcast. You know, when you just hit it off with someone like straight away that when he talks about coming on mine, I was like, yeah, absolutely. A hundred percent. He is very smart. He's been in marketing for some crazy amount of years and he really knows what he's talking about. And him and I are very similar on some of our thoughts and opinions. And it's just really nice to have a conversation with someone who, who is so in line with what I teach and how I want to be, and that sort of thing. And it is nice when I speak to someone when I don't know anything. Cause then I get to learn brand new things and I did learn stuff from Rich. It's just really nice when someone is like really on your level. So it was great fun, and he's a very, uh, charming and funny guy. I think you're really going to like him. Okay. So I just pause, not that you do, because obviously you just hear the stream of normalness to get Rich's bio so I could read it to you. And I'm already laughing to myself because this is what I mean. That is quite funny. Quite funny. No, he's very funny. Rich has written his bio on his website and I'm reading it. So it said Rich started b1 communications–now flyte new media–in his living room in 1997. His design skill, project management, and the ability to understand the most basic accounting concepts have required him to hire much smarter and more talented people than himself. Regardless, Rich seems to think a lot of himself, he calls himself an “Internet Marketing Expert.” Apparently, he likes to talk about himself in the third person as well. Like if that doesn't give you an idea of like you know, this episode and how funny he is. I don't know what does. Going to continue in this bio cause it's very funny. Rich loves to hear the sound of his own voice. So you can often hear him speaking in front of both local and national audiences on web design and internet marketing. He founded The Agents of Change Podcast, which is the one I went on at the weekly internet radio show where he interviews marketing experts from around the world. He also started The Agents of Change Digital Marketing Conference, an annual conference that takes place in Portland,

In today’s episode of the podcast I talk about selling, getting some more sales/clients for your business and using social media to do this! KEY TAKEAWAYS COVERED IN THE PODCAST It has been really hard for small businesses recentlyYour worth and your knowledge is not measured by how many customers/clients you have and how much they pay youOur brain tells us horrible things when sales are low and it makes you panic!When we come from a place of fear we may offer to do something we wouldn’t normally do or offer a lower priceWhen you think about doing something – pause and think would I be saying yes if I had the money and clients I needed?Quick wins:Follow up with past proposals who didn’t buy from youGo to your existing customers – simply ask them for a testimonial/case study, ask if they would like more from you or tell them your price is increasing, ask them if they know anyone who would like your product/serviceGo to past customers – ask if they need anything else and if they know anyone who does. “I have a space available”Tell people today what you do and how you can help themDon’t sell on social media all day every day! But do tell people how they can buy from youTell people what you do, how you do it and how they can work with you/buy from youLong term:Make it easy for people to buy from you by simplifying the user process on social media – eg. Click here to do this.Check your sales pages/landing pages – are they convincing the customer to buy and triggering their needs?Could you offer training or an online course? Any other revenue streams? THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “What if this is exactly where I need to be right now?” HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when sales are low 03:52What can you do to boost sales and clients? 12:51 RESOURCES MENTIONED Check out my reels on Instagram!My Podcast AssistantHow to create a highly converting sales page FREE downloadMy webinar blueprint FREE download Transcript: Hello and welcome to this week's episode of the podcast. How are things? We are what in the middle of no, nearly at the end of October. Oh my goodness. Is it really old of me to say that doesn't time fly?I think, I think that definitely stuff that I would have heard my parents say. So, um, I probably won't be saying that again, but it does though. Doesn't it? It just goes so fast. So so fast. But we won't linger on that for any longer. And talking of feeling old I decided now I decided by the time you listened to this, hopefully I'd have done a few by then.I've decided I've got to do reels, now I really didn't want to do reels. I really don't want to look stupid. And I know the pointy things really help. And I know the lip sync and stuff are very entertaining. And I do think sometimes I can be quite funny, but I just really didn't want to do reels. But I've changed my mind.I think I've got to, and I'm really interested in future weeks to talk about this and talk about how I've done them, what I think of them, because it's really important to me to make it authentic. I don't know about you but I've seen people do reels and I thought, oh, well, one it's made me feel a bit funny until I thought that's not you that's, that's not what you would do.So I had some training with a very lovely lady and who does reels and we talked about it and I said, I want it to be authentic. I want it to look like me and what I would do. And what I then did was kind of come up with some, these are things that I would say or behave or my thoughts and we then thought that how could we turn them into reels rather than looking at the reels and going, how can I make that work for my business?So I'm kind of like semi excited, semi nervous, semi cringing about the fact that I'm doing reels, but it's a thing I'm now doing reels. We'll see how it goes. I mean, by the time this episode comes out, I might given up already. You just don't know. So if you don't follow me on the Insta, do come and follow me and come and see how cringe I could look. There is going to be a pointing one.I know there is, I've got to, I've got to do it and I will hate myself for every point at point but we're going to do it anyway. Anyway, enough of me pointing reels, we're going to be talking today about selling and about getting some more sales and getting more customers and clients. And how we should use social media in order to do that.Now, the reason I wanted to do this episode was because running after sort of schools went back and summer was really hard on a lot of small businesses. They've really struggled with getting sales. And I think generally because the world is a little bit mad at times I don't know any better or grown-up way to describe it.I just think it's, it's mean that for business, it's been really hard. And although I am very much into, let me motivate you and inspire you and like, you know, gee, you are up. I'm also very real in the sense of it's been hard an

Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. We talk all about memberships - how you can get started with your own and build it for success. KEY TAKEAWAYS COVERED IN THE PODCAST Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out!Key components for a webinar:Get people to registerEnsure people show upMake an offerAny type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy onIt is really important to get clear on what matters right nowDon’t get overwhelmed by all the things then take no actionHow can I get started in the most simple way possible?The noise does not matter!Founding member launchCommunicate with an audience on social media or via your email list and let them know about your ideaCast the vision for where you see the idea goingInvite them to come and join you as a founding memberFollow up – send them how they can joinJust get going and beginOnce you have momentum on your side, everything else becomes easierIf no one is interested in your founding idea – you have saved a lot of time!Your membership should give your members solutions to ongoing problems or new skillsWhen you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be.Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t give up! Ask the right questions and work it through. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Stu 06:33Making your business/membership a success 09:45Getting started with a membership 13:09Your membership roadmap 23:05 CHECK STU OUT: Website RESOURCES MENTIONED: Tribe Transcript:Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new.I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it.And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work.It takes work. So I would really very much appreciate that support from you as one of my lovely listeners. So thank you for that little advert over. So let's get to today's episode and interview. So hopefully, you know who Stu McLaren is. He is the guy who talks about memberships. He has a course called Tribe where he teaches people to do memberships.Now I've had my membership for years. I help other people launch memberships and talk about them and know about them. And I never bought Tribe, never, not for any particular reason, but just didn't. And then I was working with someone who did my 90 day program and they bought it and they raved and raved and raved about it.And I hate to say it. I got FOMO. I seriously thought I need to see this stuff. I need to go in there and look at this stuff. And I'd always liked Stu, had seen him years and years ago, uh, trafficking conversion conference. And I knew I liked his approach. So I thought, 'You know what, I'm just going to buy it to see how he manages it and what he does and what his system looks like.'And I am like an open book when it comes to anybody else's stuff. I constantly want to see what's happening, what they're doing. Like, how they do things. So I bought Tribe and I wasn't disappointed. Now, obviously I would like to think that I know a bit more than the average person about memberships and running memberships and marketing them.However, there was still definitely stuff that I learned because you always can learn new stuff. I don't think anybody should ever and will ever be at the point where there's not something to learn. And it was great. And one thing I loved about Stu when, because I'm not very good at like getting involved, this sounds really weird, but I'm not g

In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too.   KEY TAKEAWAYS COVERED IN THE PODCAST   Start with a content brainstorm – think about what you know and what would be helpful to your audience. Need content ideas? Start by googling keywords related to your service/product and look at www.answerthepublic.com. You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking. My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live. You don’t have to be on every single social media platform. If you have a podcast, try to match what you are talking about on social media with the topic that week. Your emails can also match what you are talking about on social media. How many times do you see an advert before you time to buy something? Usually, it’s not just once! It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content. Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance. If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need. Don’t compare your social media to someone else’s – you may be at a completely different stage to them.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t worry about posting similar content on each of your platforms – no one sees everything you post!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My content creating process 03:41 Batching your content 17:50   RESOURCES MENTIONED   My week-by-week social media plan:     Transcript:   Hello and welcome to this week's episode of the podcast. How are you doing? How's your week been? Good, I hope. Okay. So these last few weeks have been madness. Like basically I think for months now, I've been saying if I can just get to this point, if I can just finish that thing, if I can just do this, then life's going to calm down and it hasn't, it's just been crazy busy. And as you know, as you listened to the podcast, not long ago, the Academy was open. Before that we did loads of other things. We have Build My List and lots of lovely, cool things going on. But it just means that like I'm constantly on the go doing stuff. So this week has been all about kind of regrouping and taking a minute. And I think it's so, so important to do that for all of us and everyone I'm talking to in the academy, all the customers I'm talking to, they're all saying the same thing. They're all saying they're just so done in. They're so tired. They're so overwhelmed. And that just the bit done at the moment. So for me, I am taking quarter three as a reset. I am looking at my processes, looking at the team, looking at lead magnets and websites and landing pages and all the good stuff that we have out there that we just keep adding to and adding to and adding to, but we haven't stopped to look and see how it is and what we think of it. So that's where my focus is going to be on quarter three. The other thing I'm focusing on which is leading into what we're talking about today on the podcast is getting ahead. Like, I don't know about you, but how many times have you said 'I just need to get ahead. If I could just like have a week that no one else knows about where I could just like batch and do stuff for a few weeks in advance, it would all be sorted.' But basically it's come up that I really, really do need to start getting very organized. Now we're pretty good. I have to say like, you know, I batch things. I do things in advance, you know that, but we want to be really good in terms of like looking at things ahead and getting ready for it. So we're not last minute. So today I want to talk to you about content creation and how I do it and how I batch it, how I come up with ideas. Because when I sat down to think, right, I want to think about the content for the rest of the year and what I'm going to talk about every week on the podcast and all that good stuff. My mind went blank and it happens so much. Like, I don't know about you but we know our businesses inside and out. But for some unknown reason, every so often when you think you need to post something or write a blog or do a podcast, you suddenly go, 'Well, I've got nothing to talk about. Literally no subjects in the world.' And it's ridiculous because we know we've got so many. So this week in my emails. So if you're not on my email list, make sure you go and get on there. And also on the podcast, we're looking at how I go through the process of coming up with content and ideas so that I can plan the rest of the year. And it was really helpful because I was doing the proc

Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand.   KEY TAKEAWAYS COVERED IN THE PODCAST   You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Amplify the stuff that already works!   HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06   CHECK DENNIS OUT:   Website   RESOURCES MENTIONED: Steps you need to create a personal brand   Transcript Hello, and welcome to this week's episode of the podcast. How's things? So this week I'm jumping straight in with the interview. Now I interviewed the lovely Dennis Yu on the podcast, and it was a great interview. We talked all about using sort of the analytics and your social media, what to look at, how to know what's a good post, what you should post, where you rank, how to build a personal brand. There was so much good stuff. Now during the interview Dennis shared his screen with me and I'm laughing cause obviously it's podcast, uh, which was lovely and brilliant because it really helped me understand. So what I've done in the show notes is I've put a screenshot of one of the things he's talking about, which is actually really, really useful. So he talks about the kind of steps that you need in order to create a personal brand. And one thing that was really interesting, and I think this would work generally with business. But one thing that was really interesting is he has content first. And the third thing he has is distribution, where often, I don't know about you. But often we think of the distribution before the content. So we think about, 'oh, I need to do an Instagram story. What am I going to do?' Rather than thinking, 'I need to create some content, where am I going to put it?' So I thought that was really, really fascinating. He also did a critique of some of my stuff, which obviously, you know, it was really good for me on the, on the interview. But he gave so much value and I know you're totally going to get so much good stuff out of this. So I don't want to delay anymore. I'm going to hand you over to the interview. So I am really excited that today I get to bring to the podcast, the very lovely Dennis Yu. Dennis, how are you doing? Dennis: Good, Teresa. Teresa: My honor, honestly, I'm really, really excited to have you on. So Dennis I'm sure my audience know who you are, but just in case they haven't heard of you before, would you mind telling them who you are and how you got to doing what you do today? Dennis: I'm happy too Teresa. I'm Dennis Yu and I built the analytics at Yahoo search engine. 20 some years ago. And you know, from our friends, Michael Stelzner, Social Media Examiner, Amy Porterfield, we've done a lot of stuff in the world of social. So I've gone from being a search engine engineer to being kind of a sales and marketing ish sort of person. And I bring a data-driven approach into driving relationships and sales and conversion and data and traffic and all that kind of stuff. So I'm like your friendly math guy that is able to get under the hood of your campaigns, of your website or your social media and figure out what exactly you need to do to be able to drive more traffic and sales and from more of a math algorithm, database guy to learning about personal branding. So can you imagine someone who's an auto mechanic becoming an artist. That's sort of like my journey. Teresa: Well, my husband is actually an aircraft engineer. So when I think when you're an engineer, you have a certain brain. You have one of these brains that you can just look at instructions or look at something and you can just figure it out.

In today’s episode of the podcast, I talk about my NEW Small Business Growth Path, The Marketing That Converts Academy and a VIP Mastermind Stay I am hosting in December. KEY TAKEAWAYS COVERED IN THE PODCAST It never gets easier, it just gets different. Each stage in your business you hit will bring fresh challenges.When you first start your business, you are doing everything including trying to learn so much and join every course – The information can be overwhelming.There is SO much out there right now for resources and information.My NEW Small Business Growth Plan – 3 different stages (Bloom, Grow, Flourish). This allows you to identify where you are at in your business and gives you ideas on what you need to do to get to the next level.My membership doors are open Friday 24th September to Wednesday 29th September – this is the last time before the price goes up next year! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Now is your last chance to join The Marketing That Converts Academy before the price goes up! HIGHLIGHTS YOU SIMPLY CAN’T MISS My NEW Small Business Growth Path 06:03The Academy Next Level 18:10VIP Mastermind Stay 19:37 RESOURCES MENTIONED Join The Marketing That Converts Academy before the price goes up! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are you doing? So last week's episode, I've just got to touch on it before we get on with this week's. Wasn't it good?Honestly, I loved that episode and in fact, it's on my list to go back to listen to again, and jot some things down that we need to do. And fully enough, I've just recorded the episode that's coming after this one, which is with Dennis Yu, it's a really good one, lots of really, really good stuff in that episode.And at the end of the episode, I say that, you know, even though we know there's this big list of things to do, it doesn't necessarily mean that like, we should beat ourselves up if we haven't done them. Because. But some of these people who I have on the podcast, they come on to talk about one specific thing that they do all the time.So it feels like easy because that's the thing they do, or they're at a different part in their journey to where you are. So it might be that, you know, for, for instance, take me in the podcast that I have a process now that kind of works itself, which is brilliant, but it didn't start out like that. And I think what happens is sometimes you look at someone else's sort of journey or you look at where they are and you look at what they're doing and you beat yourself up thinking, "Oh my goodness, I should be doing that. Why aren't I doing that? Why isn't my business at that point?" And it's just because you haven't got there yet. And that's okay. Because everyone you're looking at was exactly where you are right now.And they had to get there themselves and some get there faster, some get there slower, some do it one way, some do another. It really doesn't matter. It's just a case of don't beat yourself up about it. Which is a little bit, what I want to talk about today. And to tell you it might be a bit of a weird episode.I'm sat here. It's really early in the morning. I'm with my coffee and I feel like we're just going to have a chat, which I like, I like, I get nice reviews on the podcast saying that it sounds like we're just out for coffee, having a chat, which today we are, I'm sat here with my coffee chatting to you. So, yeah, that's lovely.I love to hear that. Also. I love to get the reviews and reviews really helped me get seen and get the podcast seen. And, you know, what's really frustrating. Like I've been going at this for 209 episodes and like I watched the rankings, I get an email every week telling me what rank I am and it makes no sense.No sense. I get regular consistent downloads, lots of downloads. And yet my ranking goes up and down and up and down sometimes disappears. Like I'm not even ranked and I'm just like, how can this be the case? And then I see someone start a podcast, like five episodes of one review and they're ranked higher than me.And it's like, I don't get it. So if you're not doing anything at any point today, which probably isn't the case. Cause I know you're super busy. But you know, Uh, scrolling Instagram later. Maybe could you go to the apple podcast app? If you're with apple, if not, wherever you are and go and write me a lovely five star review, I'd really, really appreciate it.Cause sometimes these things feel tough and that's the other thing, actually, I want to say. Is that it doesn't change, you know that, don't you. So in my head, when I started my business, everything was like, if I could just get to this point, it will be easier. If I could just get to this point, I'll manage that better.If I can just get to this point, I'll feel more confident. It never stops. It's like, it's like having a child. I remember my sister saying to me when I had my daughter, she had alr

Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales. KEY TAKEAWAYS COVERED IN THE PODCAST The fastest way to build a relationship with someone is to start a conversation!Treat your Facebook profile like a conversation you would have with a stranger.Each platform has its own preferred types of content – such as Reels on Instagram.AMC – The right audience, message, and content.When you post on Facebook, you get the most out of that post between the first and third day.Facebook and Instagram are the same algorithm.Business Suite allows you to schedule your content on both Facebook and Instagram.Post depending on the size of your business.It’s ok to post the same content again!Talk about your audience and ask them questions.If you post a picture of yourself – ask a question about them.If you’re going to talk about a win, talk about one of your students instead of yourself.Facebook likes engagement as this shows the platform that your audience is enjoying that content.Build your audience then create content around them.Your content doesn’t have to be the answer – it can ask the questions instead. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… ALWAYS link your content back to your audience and who they are. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rachel 04:56Organic traffic 10:32Organic reach for Facebook business pages 12:54What if I post and it’s tumbleweed? 18:17How to boost your Facebook organic reach 19:05How often should I post on Facebook? 25:17What type of content does well? 28:37How to make money from a blog 43:50 CHECK RACHEL OUT: WebsiteFacebookSocial System RESOURCES MENTIONED: Join Marketing That Converts The Academy TranscriptHello and welcome to this week's episode at the podcast. How are you doing? Right? I just rewatched, uh, the beginning of the interview that we're doing today and it's so good. It's so good. But before we dive into that and I tell you who it is and what they're all about. I want to give you a heads up that next week, the Academy doors are going to be open. So they open on Friday the 24th of September. And they're closing on Wednesday the 29th of September. The doors only open for about 10 days a year. And although it feels like I talk about it a lot. They only opened literally 10 days a year. They've opened twice this year, I think. And next year they'll open twice. Now, the reason I'm giving you the heads up is because you don't have very long if you want to join. And secondly, the price is going up. So when I opened the doors, the price will be $59 as it is. Um, currently it has been last time I opened it, but when the doors close, the next time they open next year, it's going to be 97. So if you are on the fence, if you are sat there thinking, "Yeah, I wanted to, I'm not sure, you know, see how it goes." You really want to think about joining this time, because the next time it's going to be a lot more money. And the reason it's going to be a lot more money is because of, and this is so hard to say this stuff when it's talking about your own stuff, but like, The quality of the stuff in there is so good. The time and effort and attention I give is immense. And the Academy is one of these things where if I won the lottery tomorrow, I would still do it. I love it. I absolutely adore it. They are my people, they come first, I do the best things for them. They have all the best opportunities and I do all what I do. And, and I, I see some of the, you know, people out there sometimes who you can see it's for the money or you can see it's for the fame, or you can see it's for the, I don't know what it is for, but like genuinely, I just adore working with all these small businesses. And like, I constantly joke with my husband can we have a party at my house and invite everybody around. I'm like, they're like my family. So I just wanted to let you know, before I jumped into this interview, which is amazing that that is happening and the doors are going to be closing on the 29th and they weren't opening until next year and they will be a lot more money. So like I said, don't delay come and join me. What you got to lose? Nothing. Absolute nothing. It's going to be ACE. Okay. Let me tell you about today's interview. Today I am interviewing the very lovely Rachel Miller and oh my goodness it was so good. Like the phrase knowledge bombs is a bit irritating to me, but it was literally like everything she said. I was like, what? Say what? How? This is amazing. She was amazing. She was so good. Also she's a mum of six. Children. Six. Like how on earth? Uh, so yeah, six child

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you. KEY TAKEAWAYS COVERED IN THE PODCAST Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else.Not everyone is going to like you and that is OK!By being authentic you will attract the right people for you.Be inclusive – everyone is welcome. Be proactive about showing this.Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind.Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community.Don’t let people down – if you say you are going to do something, you need to make sure you do it.Add value to your community – you are going to have to give away some information/support for free.Give your community a reason to engage.Listen to what your community has to say and ask lots of questions.When you have an audience – do things to delight them! Make them feel special and make it exclusive. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why building a community is so important 05:13How to build your community 07:25 RESOURCES MENTIONED Create Your Dream Business BootcampInclusivity in marketing podcast episode Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails.And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere.Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome.It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that.Not everyone wants a six figure launch. Not everyone wants an online business. Not everyone wants a huge team. The first workshop we do is to really work out. What is it you want for your business? How do you want your business to look? Because then what you can do is you can kind of get off that rat race of trying to compete with other people or think your business isn't good enough if you don't have X, Y, Z, when actually that might be important to them, but that's not important to you.That's the first thing we're going to do on workshop one on the first day. The next day on the Tuesday, we're going to be doing workshop two, which is looking at how do you get to that dream business. Now we know what you want. What steps can you start to take to get you there? And what plan do you need to put in place then on the Wednesday, we're going to have a coaching call.So these are the calls I do within my Academy. And it's when anybody can join me and they can ask me anything about their business. And if I was to ask my Academy members, what was the best thing about the Academy? They would probably say a coaching call. You get to literally pick my brains. You get to ask me a question, I'll give you a direct answer back and we do this on Zoom and we do this via a conversation because the fact that normally if you come to me and any good person coaching mentoring. You should be the same. If you come to me and said, "Teresa, should I do this?" I've got about five questions back at you before I can give you the advice that I think is the most suitable. So we've got that on the Wednesday. And then on the Thursday, we're going to finish off with a workshop session

Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them. KEY TAKEAWAYS COVERED IN THE PODCAST Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place.You have to know who you are targeting for your ads to work properly.LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B.LinkedIn is great if you want to target a niche professional at scale.LinkedIn is a more expensive platform to advertise on.The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click.Be really specific with your audience you are targeting on LinkedIn.Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only).Start with sponsored content ads using lead forms if you are new to LinkedIn.You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across.The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form.You can only advertise from a company page on LinkedIn.Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results.Have some recent updates on your business page before advertising but you don’t need to worry about posting too much.Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Anthony 04:53Are LinkedIn Ads more technical? 06:50The power of LinkedIn Ads 09:22The cost of LinkedIn Ads 13:40Are you ready for LinkedIn Ads? 15:23Common LinkedIn Ads mistakes 20:45Different types of LinkedIn Ads 22:32LinkedIn content 27:14Getting started with LinkedIn Ads 29:27Do I need a business page on LinkedIn? 36:28 CHECK ANTHONY OUT: WebsiteLinkedIn RESOURCES MENTIONED: Create Your Dream Business Bootcamp Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp. It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things like prizes and coaching calls and so much good stuff. And like I said, the feedback was awesome that I had last time. So if you signed up, you didn't get chance to do it, then you definitely want to come and do it. If you haven't checked it out or signed up, then please do go and have a look. Cause it's going to be fab. It's completely free by the way. So go to Teresa Heath, I've got my name, teresaheathwearing.com/bootcamp. And you can sign up there and you'll get everything sent to you when you sign up. That's going to be brilliant. So I'll just leave that with you, for you to go and, um, and go and take a look at that when you've got five minutes, obviously, if you're on social, any of my social, we'll start sharing the fact that we're doing the bootcamp coming up. So on to today's interview. Now I really liked, I really like it when I don't know the subject and I know nothing about LinkedIn advertising. I did it years ago, but wasn't very successful and then hardly anybody I know does it. So when this guy approached me to say, could he come on the podcast? I was like, do you know what? Yeah, because some of you will be using LinkedIn for your main platform. And I just think it's good to give you a heads up or an idea as to whether you should look at the advertising. Is there any good? What does it do? So, like I said, I was complete student with this. I was asking all the questions because I didn't know what I was talking about. So the lovely Anthony came on to talk about it. So Anthony was a tech is a tech founder and an ex IBM-er. He has seen lots of companies with great services failed due to ineffective marketing. So he started an agency