Looking At The Future Of Voice Marketing and Flash Briefings with Chelsea Peitz

Key Takeaways Covered In The Podcast

• Find a social media platform and not matter what people say, use it. Find your niche and know where your audience are.
• The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool.
• Flash briefings are effectively mini podcasts that you can set up to play each day, depending on who you’re subscribed to. All you need to listen is the Amazon app. Effectively, it’s a quick and easy way to hear news, quick tips and advice.
• Flash briefings are designed to be daily, but you can record them in batch and schedule them to go out.
• As flash briefings become more popular, they’re going to become an incredible source of content for people that want short-form information that they can listen to daily.
• No matter what industry you’re in, you need to remember that there is a human being at the end of your sale.
• When it comes to being first to market, it’s important to remember that you can be great at any platform no matter when you join. Whilst there are benefits to being one of the first, you need to think about what works best for you.
• Does your brand have a sound? Whilst you will have already focussed on the look of your brand, focussing on the sound is also important.
• When you start doing flash briefings, let people know why they need to listen and how they can listen. Although they can’t engage with you directly, you can lead them to a place to interact in you briefing.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

There are a lot of things that you won’t understand yet, and that’s okay. There’s beauty in learning how to do something for the first time, no matter how hard it is. Know no matter what, you can take the lessons you’ve learnt from other aspects of your life to help you grow.

Highlights You Simply Can’t Miss

• Introducing Chelsea – 08:24
• Using Technology to Grow Your Business – 14:00
• How to Use Voice Marketing – 21:00
• Flash Briefings 28:05
• Tips for Adopting New Technology Early 35:30
• Analytics for Flash Briefings - 39:30

Links to Resources Mentioned in Today’s Episode

• Ted Talk
• Repurpose.io
• Chelsea Peitz Instagram
• Chelsea Peitz Book

Transcript below

Hello and welcome to this week’s episode of the podcast. How are you today? It’s been quite a week for me. Almost like a few things have been happening over these last few weeks where it’s really helping me focus and think and think about the direction I’m going. There was a couple of updates I want to let you know about before I head on in today’s podcast. So the first thing is, I talked to you previously about how I really enjoy talking around all aspects of digital marketing and how you can market your business and how you can grow a business and what it’s like running a business and just all that kind of side of it. And I really enjoy talking about it and I got some good feedback where people said yeah great. They liked the episodes where we check in some different things as well as obviously the episodes around social media. So I have a question for you and I’d really like your feedback so come on DM me over on Instagram or Twitter or wherever you want to find me.

Teresa: I’m thinking now, do I need to change the name of the podcast? I know that the name in some cases is not the be all and end all. So when I think about the podcast that I listen to I don’t even think about the title. I just know that I like them or I like listening to what they’ve got to say or they do get information so is it really that important or do you think I’m putting people off who think I’m literally just sat here talking about what to do on Facebook or Instagram when actually we talk about so much more of that and so much more about selling online. And that’s really kind of where my focus is going and where I really want to do more work in. I spoke Atomicon a few weeks back about selling on a webinar for instance. I did a talk back gosh I think a month or so ago in Dublin right talked about how to build an email list. I’m doing talks later in the year again around selling but maybe using social media as the kickoff. So I feel like there is definitely a bigger wider subject area that I’m covering and my 15 years worth of experience in marketing is hopefully helping me cover that well. But I just I don’t know do I need to change the name of the podcast? I would love to hear what you think. I’ve toyed with a couple of ideas things like digital marketing that converts I thought was fairly self-explanatory but you let me know what you think. Do I need to change it? I need to look into what effect that will have on my podcast because obviously I don’t want to lose people that I’ve already got. And also I want people to continue to find me and if they’re looking for social media marketing made simple then are they going to find me. Anyway, probably overthinking this. It’s something I do a lot.

So that was the first thing that was interesting this week. The second thing that I’ve done this week is I’ve decided that if you’re on my email list I’m actually going to email you. What a shock! This is ridiculous. Honestly I am such a fool to myself. So obviously I talk lots about make sure you get people off social media and onto your own email list because basically there’s no algorithm in your email inbox is there now? And also we can’t guarantee what these platforms are doing they’re changing all the time. So for me it’s a really really important thing that everyone should be doing. However I had been collecting all these lovely email addresses and then doing nothing with them and my friends and colleagues who know me and know what I do and obviously what I’m good atthought I was literally crazy like they were literally like you didn’t email anybody. And I just didn’t know why, I can give you probably a million excuses as to why I hadn’t got round to it but they will just be excuses say last Wednesday I sent an email to my entire list and said hey you know what I’m going to start emailing you now and I don’t want to be one of those emails where I’m just filling your inbox a load of rubbish.

Also some people that I get emails from I follow, I only ever get an email when they’re selling something and I don’t want that and I don’t want to be like that. And I want to be really genuine and honest. I also talked in this email about the fact that I considered having one of my copywriters write my emails for me and then I decided that actually if you wanted to hear someone else speak you would be listening to someone else. So really it was really important for me to be authentic and have my tone of voice. Now I’m going to promise you, it is not going to be the most beautifully written thing you’ve ever seen. And also I am a much better speaker than I am a writer. I’m not a big fan of writing. So I’ve just written the second email to date this coming Wednesday and which obviously won’t be this coming Wednesday for you because on recording this way before it comes out but anyway so yeah I’ve put together this email and I’ve really struggled straight off you know without even starting but I can only imagine it’s going to get easier and hopefully people are going to enjoy them. I’m going to give them tips and tricks and strategies and all the kind of stuff that I can help them with and hopefully for 3-4 minutes once a week it’s not going to be you know a pain in your neck and you’re gonna enjoy it. So if you are on my email list hopefully you’ve seen that if you’re not, then head over to teresaheathwareing.com and please come and join me as I will be hopefully every Wednesday dropping into your inbox and giving you some words of wisdom. And it’s not just even a repeat of the podcast sometimes I might mention the podcast but really it’s more about sort of giving you other stuff as well so I can give you links and stuff like that in emails as well so. So yeah it’s been a bit of a busy week and I’m off to L.A. again. Or it’s California again on Thursday this week which again likes it won’t be by the time you hear this because I’m going to do two more conferences and actually I’m really excited about these conferences because the one I’m going to Impact Summit which is in Irvine in California has got some of the most phenomenal speakers. I’m really really excited about that one.

And then I have my event that I do with James Wedmore which is his next level coaching. So I am part of his next level group. So I have a two day event back in Irvine again strangely enough at the end of this trip I’m doing so it’s gonna be again a full on learning curve for these next few weeks which I enjoy. It’s great. And seriously, like there could be totally worse places have conferences couldn’t there? Like the most amazing places. California is so beautiful. So I’m really looking forward to that one. Anyway onto today’s episode. So today I am interviewing my very lovely friend Chelsea Peit,z who I met over social media. I hates saying stuff like that, makes you sound like a little bit of a weirdo I promise you I’m not. But I used to follow her or I still follow her on Instagram. Love her stuff, we’ve interacted loads of times and we just got chatting about something and I said you must come on the podcast and have a conversation with my audience about some really smart future marketing.

So in this episode Chelsea talks about voice marketing and she talks about how you do Alexa briefings and why you would do an Alexa briefing and what’s really nice is she comes from it at a different angle so Chelsea has a really interesting take on the effect that marketing has on our brains and also the effect of hearing someone’s voice and how that comes across. She’s also written a book all about camera first social platforms. So what she means by this is all those platforms where the main function is using a camera. So for instance Snapchat and Instagram. So she actually wrote this book called Talking Pictures which like I said talks all about how our marketing and how we build our personal brands through these type of platforms. But this was a really really interesting chat. It was really great to hear her take on how voice can possibly take over and how and why we should be paying attention to things like Alexa briefings. So hopefully this is going to be a good one. Oh hopefully run got an Alexa in the background that is going off every time I say the word Alexa. That would be hilarious. I apologize if that’s the case. But anyway Chelsea is great fun.

You’re going to really enjoy this episode so I hope you like it.

So it gives me so much pleasure today to welcome the lovely Chelsea Peitz to the podcast. Welcome Chelsea!

Chelsea: Oh thank you so much for having me. It’s my pleasure and I’m so excited to be here. I have been looking forward to this forever so thank you so much for the honor of being with you today.

Teresa: Oh no thank you. I’ve said in the intro that we literally met just following each other on Instagram and I feel like I know you so very well and your husband and your son and your life and it just proves to me there’s always so much like bad negativity about social media and by how awful it is and how damaging is to our health.

Teresa: But then when I think how you are in.. you’re in Arizona arent you?

Chelsea: That’s correct.

Teresa: Right. So you’re in Arizona. I’m here in the UK. We’ve never physically met. And yet you can just get to know someone and feel like you can have a conversation with them. So I just think it’s amazing. And of course I do love an Instastory and you are very good at Instastory. Very entertaining. It’s brilliant. You know when you were watching Instastory and you can’t play the sound and I’m like scanning through them and I get to yours and I’m like oh swipe off because I need to listen that.. Whatever it is. I do think it has to get away until I can hear.

Chelsea: I agree. I agree with you on everything you said. I actually just had lunch with a wonderful Snapchat friend that I met for the first time and she’s from Australia and travelled her to Arizona. So you’re totally right. My best friends I’ve met through through social media.

Teresa: I think it’s amazing the world is turned into a very small place to reach each other hasn’t it? It’s just wonderful. I love that side of it.

So for my audience if they don’t know you I would love you to just give us an idea about who you are, how you got to where you be where you are now and also presumably you want to drop in the fact that you’ve just been asked to speak or you’ve just spoke at the event with Gary Vee which is pretty amazing.

Chelsea: So that was a highlight of my life. Yes there’s a bucket list and well my specialty is in the real estate industry. I am a social sales coach. I am a content creator. A keynote speaker. I have authored books and I teach social media skills on personal branding and also how to use social media to sell effectively not spammy. Not spamming people in the DMs but how to really build your brand and attract your ideal audience, identify your niche and I specialize in that real estate industry. Whether it’s real estate agents or mortgage brokers or title insurance executives. And so I’ve been in that industry, that space for about 20 years and I was in it before Facebook existed. I did not grow up with any of that. I didn’t use it in my business. So I am living proof that somebody who is of a certain age is able to you know learn and embrace these incredible free distribution platforms where I can share my story at scale, have one to one conversations with people, create relationships as somebody who didn’t grow up with it. Who didn’t have that. Who didn’t have an iPad like my 6 year old son has. Didn’t understand you know direct messaging and social media. So that’s what I do every day and yes thank you for mentioning my idol is I’m bowing down to the one and only Gary V. I was asked to speak at his conference which is called Agent 2021 and going there speaking.. You know making connections through social media. I had been talking to several of the people that I met there for years and some of them I had just connected with via Instagram Stories. And what was really amazing was like you said you knew them already going into when you got to kind of actually physically meet them and then seeing them share their view of the story that you were also sharing, you got to see all these new perspectives that you. I was there but I was watching their stories I got to see even more perspectives of what I missed.

So that was a really beautiful experience for me and such an honor to work with them. You know Gary’s team on that and wow do they put on an incredible event. They know how to do it.

Teresa: Oh I can only imagine.

Chelsea: I bet I won’t tell you a quick tip I mean so every year his team are listening shout out Gary V. They were so good that a girlfriend of mine who was coming we had been on a call with their team some weeks or months prior. The gentleman who was checking her in and she said something to me. He said oh you’re so-and-so I recognize you by your voice. And I was like Wow. Amazing what you talk about a customer experience that amazing is that customer experience when you are able to not only know who is attending your event but by sound because this person may have been on some call or with your team or whatever. I was like already impressed. I was like take a page out of their book and know what is going on.

Teresa: That is amazing. And of cause that’s kind of what Gary V is all about. It’s about the whole making that connection, making it personal, getting using this amazing technology to get closer to people to understand people better and to hear them you know so many businesses and you must see this all the time make the huge mistake of just shouting at the world.

They think social media is purely an advertising platform where they can go by my stuff and obviously it’s not. It’s a listening and a conversation and an engagement thing.

So I’m so glad that he is able to follow that through to his own event because that is amazing.

Chelsea: He did not disappoint at all.

Teresa: So one of the things that he does and you do which is one of the reasons I wanted you on the podcast is you are a true embracer of all the latest technology and it’s interesting that you said.. You know people.. over even got 20s or 30s thinking I can’t do this because this isn’t my era. It’s not natural to me I don’t understand. I can’t get to grips with it and actually you I mean I’m not cool enough to be on Snapchat. I’m telling you I use Snapchat for the filters if I want to take a nice photo and that’s there. I do wish Instagram would get better at the filters.

Chelsea: I really want them to get better with filters. I mean let’s be honest I’m going to actually have to send a real picture of myself songs filter to anyone that I actually meet in person. I mean you know I’m like oh it that what you look like?

Teresa: The skin is not as perfect as I thought it was seriously. Snapchat was so good but Instagram hasn’t quite got it. Like Kylie Jenner one is my favorite because it’s quite a nice one. But yeah, you need to get better. But anyway I’m not cool enough to be on Snapchat. I know my children and my stepchildren use it and I sound like I’ve got the Von Trapp family. No I have one child and two stepchildren and they use it and likes it. I only use it for filter but this is the whole thing you embrace new technology to try and prove to the world that they don’t have to be a 18 year old teenager to kind of get these things. I mean how do you how do you manage trying to keep up because it’s hard.

Chelsea: Well I will tell you I was sort of that person at one time who was like oh that’s not for me. I mean that’s for the young kids and that sort of thing. And what I did as I said you know I’m just going to figure it out. I’m just going to test it out. And once I had such an incredible life changing and career changing experience by testing out something like Snapchat which I actually built my brand and my community on Snapchat. A undiscoverable you know only millennial or younger. All of these myths that were around it that said you can’t use it for business. And I what I learned by doing that is that now I don’t have a fear of trying something new because there’s a lot of things that we just don’t understand yet and you have to look at that when I when I can share with people like an analogy that we can all sort of relate to. So I know we’re going to talk about voice today and that’s something that people really have difficulty wrapping their head around because it’s not something we’ve ever had before. It’s kind of similar that if you’re a parent which I...