Overcoming The Fear Of Going Live with Tiffany Lee Bymaster

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live.

KEY TAKEAWAYS COVERED IN THE PODCAST

• You have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers.
• Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right.
• The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them.
• If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space.
• Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video.
• If someone else cannot easily describe what you do as a business, your brand is blurry.
• You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video.
• If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you.
• Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are.
• Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed.
• People are going to be following you for YOU. Live video is the best way to be authentic and show the real you.
• The beauty of live video is that you will get better over time.
• Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Tiffany – 05:31
• Getting Through the Fear of Going Live - 15:40
• The Power of Live Video – 23:54
• Is Consistency Key? - 32:00
• Common Excuses for Not Going Live (and How to Get Around Them) - 36:05
• How to Get Started with Going Live – 42:00

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

Transcript below

Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa, because I don't do many. I do live videos in the Academy, which is now open by the way. Woo. Exciting stuff. If you want to join, head over to Teresaheath-wareing.com/academy but that was a completely impromptu mention, and then I realised they went into commercial mode. I'm sorry. Okay, I'll carry on where I was.

So as I was saying, Tiffany is a massive fan of doing live videos, and you know what? Why not? Because I am a huge fan of live videos. I might not do them as much myself. However, from a marketing point of view, what they can do for your business is phenomenal, but hardly anybody does them because they're so scared of doing live videos. So in this episode, we smash through all the myths about doing live videos, and Tiffany talks us through how you get to do a live video. What you should do, how you should do it, and how to get over that fear.

And you know what was super interesting, when we talked, when I interviewed her, I thought to myself, oh, we're going to talk strategy in terms of right press this button, do this thing. But actually after working with thousands of students about live video, the thing that Tiffany knows better than anybody, is actually that is like the tiniest bit of the reason people aren't doing it. And the main reason is the fear that we are all terrified to go on camera and do lives. So I share a very funny story or I think it's funny anyway, of a live video that I watched of a very dear friend of mine and I'm sure he won't mind me sharing the story at all. But I just wanted to let you know about the fact that live video doesn't have to be perfect. And Tiffany talks about this too, she shares some of her experiences as well.

So hopefully by the end of this episode, you will not only feel so much more comfortable and confident about doing a live video, but also you're going to feel like you have the tools in place in order to do that too. And she gives you some good ideas about what to speak about as well. So like I said, this episode is going to be a great one. It's jam packed. So let me tell you a bit more about Tiffany. So Tiffany Lee Bymaster, AKA Coach Glitter. Isn't that the coolest name ever? Literally Google coach glitter, you'll find her, has worked in the production world as a makeup artist, wardrobe stylist and designer for nearly two decades, in film, TV commercial and fashion, as well as with top online marketers, authors and speakers. Listen to this, kind of some of the stuff that she has done.

She has worked with things like the Real Housewives of Orange County, America's Next Top Model, The Bachelor, The Bachelorette, TV channels like Bravo, VH1, MTV, ABC, CNN, and Fox News. Like hello. That's amazing. But for the last five years, Tiffany has built her own personal brand from the ground up, so she went from that business and then decided I want to do something else and she talks about that in the episode. So Tiffany is now known as a blogger, consultant and a top affiliate marketer, educator and camera confidence coach. She has an online course called lights, camera, branding, where she has worked with thousands of students and combines her vast knowledge and experience working behind the camera, helping a clients look and most importantly feel their personal best. Tiffany is obsessed with coaching her students to gain clarity in their brand messaging, skyrocket their confidence on camera and increase their visibility through the power of live video in the online marketing space.

I also know Tiffany because she happens to be one of the coaches for the James Wedmore next level group that I'm in, and I have seen Tiffany speak and I've watched her stuff and she really is an expert at this. And her enthusiasm is infectious. So I will leave you to listen to this episode. Please do come and let us know what you think. I know she's very excited to hear from you all, and I hope you enjoy it.

Introducing Tiffany

So I am super excited today to welcome the very lovely Tiffany Lee Bymaster to the podcast. How are you doing Tiffany?

I'm so great. I'm so excited to be here.

Honestly. So am I. Not only is your bio amazing and we're going to get into that in a minute, and what you've done, but also the subject that we're going to talk about is something that is very close to my heart, because I think it's something that's so many businesses can do and should do, because it's so easy and free and the barriers to entry can be quite low. So I'm really excited that I think lots of people are going to get loads of good stuff from this today. But before we get started, if my audience haven't heard from you and don't know who you are, if you could just tell us how you got to do what you're doing though and a bit about you, that would be awesome?

Yes. So I have been in the online space a little over. Well, it's kind of like this long journey, right? I started off just kinda dabbling, way back on Myspace and Twitter even before Facebook became a thing. But prior to that, I was working as a professional makeup artist, wardrobe stylists, and set designer for film and television and commercials and fashion. That's how I started. And that's what I used to share in the beginning. But it was only four years ago, almost exactly four years ago, that I literally got shoved in front of a camera that was doing a live video, because it was one of my clients who has a huge brand, and she was tired of hearing me talk about doing live video. And at that time, four years ago, live video was just starting out.

Brand new.

Yeah. But it was months and I kept on talking about it and had not taken action on it. So we were at a huge event, she had downloaded Periscope on my phone, and handed it to me and said, your live, and oh my gosh, it was the messiest, the ugliest live video anyone has ever done. I didn't even realise that I still had it playing and I put it in my pocket because we had to run off stage. It was on for at least a good 10 to 15 minutes in my pocket sideways, you can hear our conversation. We're running to catch our car, to leave this giant stadium. And that was my first live video. So if anybody can survive doing that terrible of a first live video, then anybody can. But since that day, four years ago, I have not stopped.

And because of that, it created a completely new trajectory for my business and my brand. And today, just in the last three years, because of that one amazing, crazy, horrible live video that I did, in the last three years, I have shifted my entire business, my brand. I'm no longer working on production sets. I no longer work 18 hours on films and television. I have created a complete online business, and people forget that it's only been a few years, but I have been relentless and I haven't stopped. And today I help other online business owners, entrepreneurs who have a personal brand business, grow their following, grow their engagement and grow their businesses and their launches to have more effective launches with the power of live video.

Amazing. Some people might be sat here thinking, well you were in that industry. You knew what TV was like and people presenting and stuff. But actually you were behind the camera, like you were-

Oh yeah.

... behind the camera. So to transition and turn that shift into putting you in front of the camera must have been just as scary as anybody else doing it.

Absolutely. I mean, there were no photos, there were no videos. I mean, I didn't even want to take pictures, even to this day and I kind of am proud of this so I don't want to switch it anytime soon. Even to this day, I have still never done a proper, a real quote unquote real photo shoot, like a branding photo shoot. All of my photos are selfie timer photos or they're literally still shots, screenshots from videos. Yeah. It's not my thing. It's not my natural state to want to be the person in the limelight. And I had never done any kind of video prior to that first terrible, janky live video four years ago.

But I knew even through the fear, I had this little tickle, like a little wish, a little dream, and it was barely a glimmer of an idea. Barely a glimmer of an idea. But I had been thinking about it and thinking about it and not taking action on it. And I'm just getting older, just doing my thing. And I loved, I mean, I was very successful, top two percent of my industry in the production world as a makeup artist and wardrobe stylists and doing amazing set design work. But I knew there was something more for me. I had no idea what that was though, but I literally had just this faint glimmer of an idea of like, why not me? Why couldn't that be me in front of the camera, especially on social media. And in the online space, it's not like television and commercial and film where you're the celebrity or you're the actor or you're the talent.

What I love about social media, is that we have this amazing opportunity that we all have this platform that regardless of who you are, what you do, what your niche is, how weird it might be. And I love the weird ones. It makes us stand out. That all of us square pegs, this is our space, this is our platform that we can make a mark. And that is what I saw early on. But it took me a long time to get over my fear, and I was so driven by fear, and when I allowed that fear to be the thing that held me back, I wasn't creating anything. I wasn't helping people, I wasn't impacting. But because I did that first terrible, awful live video, it got that initial fear out of the way and it's so much scarier in our heads than it is in reality.

I totally agree. And the funny thing is, you doing that first dreadful video, which sounds hilarious. It did it then didn't it? It was done. It was the fact that you took that first step and it's always the first step as an artists. And you know what's really funny is, I have a great example of this guy. Years ago when I first started my business, I was talking about live video to small businesses and I was like, you should do it. You should try it. And this one guy said to me, I'm going to try it. And I was like, you should, it's a great opportunity for you. So he was a photographer, he went and did a live video. And what he did is he set up his camera and he obviously hit record or hit play as it were and went live. And he's got his laptop next to him because he obviously wanted to keep an eye that it was coming through and that sort of thing.

So what happened was, we're watching this live video and it comes through and you hear it playing, and he realises he's on the side. Literally the camera is playing on the side, and he's like, "Oh my goodness, I'm sideways." And we are hauling, we think this is just brilliant. He then gets up alive also alive, turns in the camera around and goes and sits down [inaudible 00:12:44] talking like, oh, I'm so sorry. I can't believe my first ever live. I was sideways. Anyway, he was upside down and it didn't correct.

Yeah. You can't do it in the middle of your live.

Honestly. We were hauling, and the the thing that I loved about that more than anything is do you think anybody was like, I'm never doing business with him. Do you think people hated him or do you think it affected, no, if anything, I talk about it all the time. It's the funniest thing I've ever seen. It just showed how human he was, so it's like-

Absolutely.

It is what it is, and it showed him in its entirety, he was laughing at himself and he was like, Oh God, can you believe this is happening? But it was like if I wanted to connect with someone, the connection there was just brilliant because it was entirely completely him and him being authentic. It was just brilliant. So I love-

Great.

The other thing I love that you talked about is the fact that you've worked really hard, because I do think, and I don't know about you and we weren't going to talk about this, but we digress slightly, but I do think sometimes in this online space, and funnily enough, I was just telling you that just for recording this. I've been at a conference all about online memberships, that sometimes when someone's at top of their game, they paint a picture of how easy it is, and it isn't that easy, It's not impossible, but it does take work. So I love the fact that you said, you have this kind of amazing career. You knew these very influential people. You did these amazing things, however you still worked really hard to then build your brand up in this side.

Yeah, absolutely. I have worked really, really hard to get my business started. And I can't stand that people paint that picture, that it's so easy and instant and overnight, there's no such thing. None of us do this alone. None of us do this without the support and help and input from people who are a little bit further along ahead of us, and it certainly isn't impossible like you said, but that initial getting started phase, that initial pushing your business, I always equate it to, if you're on a bicycle with no gears at the bottom of a very steep hill-

Great analogy.

It's that initial momentum of going from zero to five miles an hour. That is where all of the dabblers and the wannabes and the wantrepreneurs and the, I wish I could do this. The people that stay there, and then there's us, who are relentless and they're willing to do it because there's a bigger reason at the top of that very steep Hill to get that momentum started, and that initial momentum is going to be the hardest, but that is where it separates the people who are the starters with the finishers. And I will never paint the picture that it was unicorns and rainbows and butterflies-

Yeah, welcome one day, open at [inaudible 00:15:32] celebrity. Brilliant.

Getting Through the Fear of Going Live

None of that happened for me. That is not my story. Not even close to it. But it's all worth it. And I wasn't killing myself. I'm like, it could be worse. I've worked 18 hour days on set so I know what hard work is and what we get to do on the online space. If you really are driven by serving and helping people and seeing the results, it's worth it.

Yeah. And I think the other good thing that you mentioned, is that it's not that we're not scared because boy we're scared. Honestly, the first time we do anything, the first time we stand on stage, the first time I ask someone to come on the podcast, the first time I did a podcast episode, I'm just as scared as everybody else. But I think, like you said, for whatever the drivers, whatever the goal is you're trying to get, that is stronger than our fear. Our why is stronger than our fear, and therefore we do it. Whereas unfortunately, and such a shame that so many people just let that stop them at that point.

Yeah. And if we just look at our own lives, think of all the times that you've done something for the first time, it's the unknown, and what our minds and our brain does is that we fill that unknown with the worst case scenario. And so what if we started shifting our perspective and instead of focusing on all the what ifs and the worst case scenario, what if we started focusing on all the amazing possibilities, the positive outcomes. And I know that our brains are not built that way, but we absolutely have a choice in how we want to continue to let our brains think, and what it will focus on.

And I've learned to do that, but I do everything scared. Every time I'm on stage, that is the hardest thing for me still. It's the most challenging thing, but I do it anyways. And every time I do it, I grow, I become a better business owner. I become a better human being. And I proved to myself, I literally say to myself, but I didn't die. So how bad can it be? And I've had terrible, not...