The Playbook With David Meltzer

On this episode of #ThePlaybook, Rob Dyrdek, founder and CEO of Dyrdek Machine, entrepreneur, and entertainer, shares his thoughts on: [1:04] - How a 2013 business opportunity taught him that he was not only a “complete mess” as an entrepreneur, but he was also unhappy with life [5:18] - Why building systems for the Dyrdek Machine led him to discover the rhythm of companies (and existence) [7:42] - His process for developing “qualitative awareness” and finding patterns in what impacts your emotions positively or negatively [22:52] - Why even the biggest goals can be broken down into several basic steps and the role that belief plays in making your dreams into reality Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

6 Steps to Deal With Negative Thoughts When we experience negative thoughts, it is important to take a few minutes to contemplate the reasons behind them before you react. I advise following these six steps in order to avoid letting the triggers of your ego get in the way of your actions. 1. Realize that the “lens” we view life through may be a bit distorted. In other words, our view of things may not be reality. While our minds have a way of convincing us of things that aren’t necessarily accurate, we must be willing to question and challenge our own thoughts. These are all signs of distorted thinking. Instead of letting your mind wander, make a conscious effort to take these thoughts into captivity, analyze them, and replace them with healthy thoughts. 2. Avoid judging yourself and others. Often, we unconsciously judge ourselves and others throughout the course of the day. By letting go of the judgements we are making and replacing them with positive thoughts or judgements, we are setting ourselves free of negative thinking. 3. Don’t complain. No one really wants to hear it, and it won’t help you feel better. Take action to fix things that you are unhappy with instead of griping about them. 4. Don’t engage in gossip; it is toxic and divisive. Spreading gossip won’t help you in the long run, even though you may feel better at the time. Gossiping will cause others to lose respect for you, and will cause problems within your family, social circles, workplace, or other places where you engage in the behavior. 5. Find gratitude and satisfaction in your own life. When you show gratitude for the blessings and strengths you have, there is little room to be dissatisfied, envious, or resentful of others. It automatically shifts our thinking to the positive aspects of our lives, rather than focusing on what we’re lacking. Consider creating a gratitude journal and adding to it every day in order to help you stay focused. 6. Get professional help if you are having trouble controlling your negativity. If you are unable to curb your negative thinking or actions towards others, it can sabotage your relationships, your job, and your health. In this case, seek counseling to address the problems you are having. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Andrew Fox, Founder and CEO of Charge Enterprises, shares his thoughts on how Charge is working to solve problems with the “Achilles heel” of the growth of electric vehicles by improving infrastructure and creating more charging options for users, as well as the valuable lessons he learned about micro-mobility from investing in Lime. Fox and host of #ThePlaybook, David Meltzer discuss why your timing and the team that you put together are more important than landing a big-time investor, as well as why entrepreneurs don’t have to come up with the next big idea in order to find ways to monetize it.

Alex Nekritin, CEO at UltiSelf, sits down to discuss what inspired him to get involved with personal development and how his journey led him to create the world’s top “biohacking app”. Nekritin and host of #ThePlaybook, David Meltzer, share their thoughts on the challenges of building a new habit, why the “21 Days to Form a Habit” Rule is a myth, as well as why people fail to follow through on the goals that they set. The pair chat about why setting the bar low can lead to more rapid progress and why routines need to be customized to fit an individual’s needs.

If you want to achieve it, prioritize it in your life. Commit to a minimum amount of time each day so that your body, mind and soul are all working in unison. The only limits that exist in our lives are the ones we place on ourselves. If you don't invest in yourself, what are you ever going to invest in? Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Rick Nechio, Co-founder of Nechio Novak and former Anheuser-Busch InBev Executive, chats about: [5:56] - The chance meeting he had with August Busch III ended up with an opportunity to work with Anheuser-Busch [8:49] - Why falling in love with “the process” creates an easier path to achieving your dreams [12:17] - Why he believes that luck comes from your ability to identify opportunities as they pop up [17:03] - The key questions he asked himself before leaving AB InBev and venture out on his own

Last week I sat down with Garrett Brown & Colin Coggins, two adjunct professors at USC, and the three of us discussed all things sales-related. I went over the five steps of selling, and what the most important aspect of sales is. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Scott O'Neil, CEO of Harris Blitzer Sports & Entertainment and author of Be Where Your Feet Are, shares his thoughts on: [:51] - Why the loss of a close friend to suicide was a driving force behind writing his new book [3:56] - The three different types of activities he recommends you do every day in order to stay grounded [12:31] - How sports and music serve to unite people and create a sense of community [20:43] - The power that comes from assuming the positive intentions of others Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Today's episode of the Road to Revenue series is from an hour long Q&A session, I did live on Clubhouse Friday morning in the Breakfast With Champions, Millionaire Breakfast Club. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people. There are only two determining factors, whether you're busy or whether you're accessible, and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar. Leverage Your Calendar A calendar is a tool that can change your life. It’s there for a reason, but people often think of using it as a chore. One of the most compelling reasons to be a student of your calendar is that while the amount of time spent on scheduling grows with the amount of appointments that people have, the time needed to actually schedule meetings decreases. This means that the more meetings you schedule, the better you get at scheduling them. Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours. A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible. Understand Your Activities A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for. This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Tom Rogers, Executive Chairman of Engine Media Holdings and Founder of CNBC, talks about how TiVo forever changed the television experience for viewers and led to the pioneering of streaming TV, as well as why his childhood fascination with an article in the TV guide eventually led him to his career in media. Rodgers and host of #ThePlaybook, David Meltzer, examine an array of topics such as the roles that technology and gambling are playing in the evolution of sports entertainment, how Amazon’s involvement with Thursday Night Football is “changing the game” for, and the intersection of e-commerce and television.

Today's episode is from my Keynote at the NoBullCON. I was so excited to finally be on a stage in front of a live audience for the first time in over a year, so I needed to share this one with all of you. You are going to learn about the key to making decisions, your values. ELEMENT 1: PERSONAL VALUES When you are manifesting your vision, you need to analyze the effect on your personal values. Your personal values provide the best foundation for you to manifest things faster and more accurately. No matter what you want to attract in your life, utilize your own personal values to build the best foundation that will provide clarity, balance, and focus with confidence for you. ELEMENT 2: EXPERIENCE VALUES This element includes all of your experiences, your situational values, and your education. In fact, our failures can be our greatest assets if we can learn something from them. ELEMENT 3: GIVING VALUES This is the philanthropic component of our foundational values. What you give is what you receive. Ask yourself, how are you helping others? How are you outwardly directing positive energy? Give unconditionally in order to connect to source or goodness. ELEMENT 4: RECEIVING VALUES This is the wealth element and often referred to as the least important value. Remember, you are a vessel and that things flow through you for others. Don’t let wealth drive you. Let your driving force be clarity, balance, focus, and confidence based on your personal experience and humanitarian values because the money will come based on what you want to manifest as long as you remain ready to receive. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, John Ruhlin, Founder of the Giftology Group and author of Giftology, shares his thoughts on: [:31] - How living generously has helped to change the way that John looks at life [5:42] - Why he believes that gifts can serve as a “delivery vehicle for emotions” when you are strategic with your gifting [9:07] - How a person can demonstrate thoughtfulness at scale and why “trading” will never get you the results that you desire [12:06] - Why treating everyone with respect is the secret sauce for gifting Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Gratitude gives us perspective - our past is wonderful no matter what has happened. Empathy is forgiveness - we make mistakes every single day. We must forgive ourselves because we can’t give what we don’t have. Accountability allows us to take control of our life. No matter what happens, if you’re accountable you’re in control. Stay inspired internally by connecting to that which inspires you but also outwardly to others to create a collect belief. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Lee Zeidman, President of the STAPLES Center, Microsoft Theater and L.A. LIVE, shares his thoughts on: [:27] - His initial reaction to the NBA shutting down due to the coronavirus [5:22] - The unusual way he ended up working in the sports industry and why he views informational interviews as essential for jobseekers [6:15] - His best strategies for working your way up from within an organization [19:30] - How he’s getting their employees “ramped up” as venues begin to re-open Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

For this week’s training, I’ve compiled some of my favorite, most useful travel tips for you to apply to your own vacations, business meetings, conferences, and adventures. Prepping for the Trip If you are not properly prepared to travel, chances are that your trip may not live up to expectations. Here are some things to consider when getting ready to travel. Start somewhere easy if you haven’t traveled before. Some places are easier to travel to than others. Pack essentials in your carry-on, just in case Know your hotel information and it can be helpful to estimate travel times to/from the hotel Get your phone sorted out. Make sure it is charged, with data backed up, and appropriate apps downloaded for you and your family to use Make sure you have the right luggage and the right gear for the conditions Always pack a towel and take a jacket Buy a small backpack/suitcase for the occasion, if needed Pack light but take extra socks. I also advise to carry a lock in your bag, as well Make sure you’ve got good, comfortable shoes Make extra photocopies of your passport and important documents Take pictures of your luggage and clothes Carry emergency cash Get vaccinated Take earplugs Always have an extra phone and USB charger To view the rest of the travel tips guide, just email me for it at [email protected] and I'll send it to you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Faith is a true currency and an object of energy. Our faith is the aggregate of what we think, say, do, believe, and our subconscious mind. Faith is composed of our characteristics, our obsessions, our addictions, and the energy we put out. The problem I often see is that many are so unconscious about where they invest their faith, constantly create resistance by putting faith in the wrong things. We tend to think about what we don’t want, or even worse put faith in what other people want for us, and then when we get it, we end up resenting them instead. Faith Works in Two Ways: 1. Putting faith in what you want 2. Putting faith in what you don’t want The most common way that faith works is that we place our faith in what we want to manifest in our lives. Just like a credit card, the higher the limit of your faith, the more you can manifest and make into reality. Of course, simply having faith is never enough to get what you want. You need to take the right actions, with the right energy and the right mindset. The less-understood way that faith works comes when we put our faith into what others want for us or things we don’t want for ourselves. What happens when we put our faith in what others want for us is that often if we achieve it, we feel some sort of resentment. There is a massive difference between accomplishing a goal you set for yourself and a goal that others have set for you (or convinced you to set for yourself). Often times, we are limiting ourselves by putting faith in what others want for us. We are also limiting ourselves by putting faith in things that we don’t want in our life. My favorite example for this idea comes from law school. Whenever there was a topic that I didn’t want to be on the test, more often that not it was. What you resist persists, so avoid placing your faith in the negative, as this will only lead to you manifesting more negativity. Faith works both ways. If you place your faith in the idea that there is more than enough for everyone, you’re going manifest that abundance. When you put faith in what you don’t want, that is exactly what you will end up with. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Rob Machado, Professional Surfer, and Taylor Steele, Founder of Solento Tequila, share their thoughts on what it really means to be a “sell-out” and why it’s important to surround yourself with the type of people who elevate you. The pair and host of #ThePlaybook, David Meltzer, chat about Rob’s reaction to landing his first $500 sponsor and how athlete branding has evolved over the years, as well as how Taylor’s surf filmmaking career shifted as digital media became more prevalent, and why he’s been able to leverage his experience as a creative director for big brands as he transitioned into the alcohol industry. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Kyle Brandt, Co-host of Good Morning Football on NFL Network and host of The Ringer’s “10 Questions w/ Kyle Brandt”, shares his thoughts on: [2:18] - The serendipitous way that he ended up as a cast member of MTV's The Real World: Chicago [4:56] - How he set himself apart and landed a job as a producer and writer on The Jim Rome Show [13:08] - The reason why he says that a career in sports media was really a Plan B that ended up working out [15:09] - Why having a competitive element leads to great content on his podcast 10 Questions w/ Kyle Brandt Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

If you want to achieve it, prioritize it in your life. Commit to a minimum amount of time each day so that your body, mind, and soul are all working in unison. The only limits that exist in our lives are the ones we place on ourselves. If you don't invest in yourself, what are you ever going to invest in? Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Tim S. Grover is the CEO of Attack Athletics, Inc., and author of the book, W1nning: The Unforgiving Race to Greatness, shares his thoughts on: [1:48] - Why there are no easy steps to achieving greatness [5:54] - The reason that “balance” isn’t a part of the equation for the world’s top performers [10:03] - Why having faith is more beneficial than just having a chip on your shoulder [11:19] - The difference between leaders who are coolers, closers, and cleaners Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

There are three main keys to ensure you are approaching a deal in the correct manner, you must pay attention to your mindset, heartset, and the conscious continuum. 1. Mindset: The most important components for closing any deal are credibility, truth, and the energy we approach our potential business partner with. 2. Heartset: Our ability to make an emotional attachment with the other party, connecting heart-to-heart, is an essential part of any deal. People tend to buy on emotion, and then back up their decision with logical reasons to take that action. 3. Conscious Continuum: After connecting with someone emotionally, we need to be able to clearly articulate that the quantifiable value you offer exceeds what you are asking for in return. This is where logic and energy come into play. When we believe and carry the energy that we offer much more than we are asking for, what I call the 100/20 Rule, we will close more deals. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Today's episode is another coaching call with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of us discussed the pain of outgrowing your old friends and ideas, and learning how to overcome the fear of missing out and learning how to find joy in missing out. I am also going to share some of my personal experiences of when I have outgrown my old friends and why you shouldn't try to heal relationships that don't need to be healed. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Tom Keiser, CEO of Hootsuite, sits down to share his insights on why the fastest growing companies tend to place a focus on their social media platforms, as well as the challenges that “traditional businesses” have when integrating more digital media content into their marketing strategy. Keiser and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including how Hootsuite improves workflow between the marketing and social media teams, understanding how to utilize new platforms as they emerge, and how to integrate core values into the culture of your company. The pair also discuss how organizations can take advantage of social media trends before it's too late.

The world of never enough: This is the most negative world; it's the realm of belief where people think there is never enough for everyone and especially not enough for them. We all know people like this. They focus on the voids, shortages and obstacles that they perceive in their own lives and others', always neglecting to think about what they do have. What you resist will persist. By focusing on what they do not have, these people are guaranteed to attract more scarcity or lack into their lives. The world of just enough: The people who live with this belief are attempting to just get by, thinking that there is barely enough out there to suit their needs. Instead of enjoying the consistent, persistent pursuit of their potential, they settle for an almost consistent, almost persistent, almost enjoyable pursuit of their potential. This group is limited by their inability to connect with what inspires them. They limit their beliefs, their actions, their thoughts and their energy. They don't understand that believing wholeheartedly in the world of "more than enough" is an exponential accelerator of growth. The world of more than enough: The people who live in this world are those who see their past, present and future as being more than enough. They are grateful, and they are forgiving. They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor. In this world, everything unravels in your favor. Those who believe in this principle will pursue their dreams without focusing on a self-imposed timeline to achieve them. This belief allows them to persistently and consistently enjoy the pursuit of their potential.

On this episode of #ThePlaybook, Wolfgang Puck, Chef, Restaurateur, and Actor, and Paul Scialla, Founder/CEO of Delos and Founder of the International WELL Building Institute (IWBI), chat about: [3:12] - Why customer experience and comfortability have come to the forefront for today’s venue owners [6:10] - How the support of celebrities and stars like Wolfgang helps bring attention to health and safety standards [14:37] - Why succeeding in the restaurant business takes more than just cooking skills [18:25] - The reason why being altruistic is also one of the most selfish things that a person can do Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

I have five different rules for businesses looking to live in this world of more than enough: 1 - Know your personal giving and receiving values. Evaluate those four things every day. 2 - Learn to ask a series of questions to learn how you can provide value to every person in every situation. 3 - Learn a series of questions with which you can ask for help—which is the most difficult and radically humble thing. I lost over $100 million by not asking for help, and my world changed when I learned how to ask the right questions. 4 - Study with a lens of productivity, accessibility, and gratitude what you are doing every day. Study your sleep. Study your calendar and figure out what’s urgent, and what you can delegate to someone else. 5 - Practice ending fear. When you feel like you’re on fire, stop, drop, and roll. Figure out why you feel that way. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Adam Contos, CEO of RE/MAX, shares his thoughts on: [:33] -Whether there is a “right way” to drop out of school [5:10] - How to get more value out of the ways you educate and entertain yourself [7:30] - Why leaders need to understand two specific emotions [15:10] - Why he focuses on his level of attention instead of trying to achieve a work-life balance Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

There is one important step to take before you can even consider creating a Go No-Go Plan, and that is to determine whether your potential partner has an open mind. It takes more energy to reengineer the vision of one closed-minded person than it does to close a deal with 1,000 open-minded people, so identifying an open mind should be your first priority.​ When you have a shared vision with someone who has an open mind, the next step is to create a ”Go No-Go” Plan and put it into writing. ​ A “Go No-Go” Plan is an outline for you to follow which highlights a clear path of actions to take for you and those you have shared a vision with.​ The purpose of a Go No-Go Plan is to:​ Help you to remember exactly what you and your partner agreed to in order to effectuate and manage expectations.​ Walk your client, investor, or partner through a step-by-step plan to get things done.​ Ensure that you know every aspect of your business and how to provide value to clients, as well as the clearest path to revenue that each new opportunity affords.​ Improve your ability to “connect the dots backwards”, meaning that your eventual success will be a result of consistent and persistent actions that you take.​ Your Go No-Go Plan should convey that your solution provides just as much value as your competitors (preferably more) and is aligned with the emotions of your business partners, while offering additional benefits in some important way. ​ So, where do you start? In order to create abundance for everyone involved in a deal, begin by asking as many open- and closed-ended questions as you can. The open ended questions allow you to understand the other party’s perspective and their reasons and impacts for coming to an agreement, while the close-ended questions narrow down the other party’s initial responses. This helps to align the capabilities that you possess with the needs of others.​ Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Happy Mother's Day Mom. I wish that I could be just like you. Today's episode is dedicated to my mom, here are four things that I’ve learned and I share this with my mom every day. It’s something that all parents want to hear. It’s helped my relationship with my mom. I tell my mom every day, a minimum of a minute, number one, I’m healthy. Number two, I’m happy. Three, I love her. Four, I appreciate her, meaning she adds value to my life. If you tell your parents no matter what age they are that you’re healthy, happy, appreciate them and love them, there’s nothing else they care about. They may give you a hard time about little stuff but in the end, you will solidify your connection to the most important people in your life which is your parents, and give them the gratitude and appreciation for you that you have for them.

Ben Francis, Founder and Owner of GymShark, shares his thoughts on how a single work experience with his grandfather shaped his desire to build his own business, what he’s learned about the complexities of running an international organization, as well as the one event for the fledgling brand showed Ben that he was truly onto something special. Francis and host of #ThePlaybook, David Meltzer, chat about topics including why innovation has become a main focus of GymShark, how entrepreneurs can push themselves to evolve instead of getting stuck in a rut, and the singular decision that Ben says changed the course of his life and his business. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Simon Yu, Co-founder and COO of Clubhouse Media Group, and Christian Young, President of Clubhouse Media Group, talk about how influencers with followings big and small can be used to elevate a brand, as well as how the first publicly-traded “content house” came about after a conversation with influencer Daisy Keech. Yu, Young, and host of #ThePlaybook, David Meltzer, discuss topics including the “juggling act” that comes with running a public company, why analytics are key to measuring the success of a marketing campaign, as well as why you should focus on your product first, rather than potential influencers to work with. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Today's episode is from a panel I spoke on while in Cleveland last week for the 2021 NFL Draft. I was fortunate to be joined by Roman Oben, VP of Football Development, for the NFL, Shaquira Johnson, Chief Revenue Officer for the Boys & Girls Clubs of America, Northeast Ohio, Juan Goodwin, President of Lifeline Sports, David A. Moreno Jr., Esq., Partner at Brown Rudnick LLP and Founding Partner at Mediabundance LLC, and Josh Cribbs, Former NFL Player for the Cleveland Browns. We discussed the importance of giving back to underserved communities and why mentorship is so important at a young age. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Brian Scudamore, Founder, and CEO of O2E Brands and 1-800-GOT-JUNK, shares his thoughts on: [1:00] - How working in his grandparents’ army surplus store taught him the importance of treating people the right way [4:37] - Why you should take your business seriously, but not yourself [6:20] - Why he once fired an entire team that wasn’t aligned with his company values [17:30] - The secret to hiring engaged people as employees

FC Barcelona Footballer, Martin Braithwaite and I teamed up at #CollisionConf this year to talk about how to use the law of attraction and tapping into the secrets behind elite performance. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Brandon Marshall, former NFL star, Founder of the House of Athlete, and Host of I AM ATHLETE Podcast, shares his thoughts on: [1:01] - His five pillars for living a happy life [8:19] - Why top athletes like LeBron James and Russell Wilson benefit by treating themselves as a walking corporation [10:45] - How perspectives on mental health in sports have shifted in recent years [18:20] - Why it is impossible to be consistent without the right plan in place Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

We've got another episode of the Road to Revenue series! Today's episode is an hour long coaching session and live Q&A that I hosted during my Weekly Free Training. I answered as many questions as I could and even took some live questions on Clubhouse. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Terry Thayer, Co-founder of Intellomate, talks about the misnomer of being an “overnight success”, as well as why automation is key for helping entrepreneurs to free up more time and improve their revenues. Thayer and host of #ThePlaybook, David Meltzer, share their thoughts on how business leaders can apply their skills from one industry to another field, the importance of seeking out the right mentors, and why having the right systems in place are crucial in order to achieve your goals. The pair also chat about analyzing the investments you make in yourself, as well as how to promote your company’s core values amongst your team.

Steve Barnard, Founder and CEO of Mission Produce (NASDAQ: AVO), shares how he was able to work his way up through the agriculture industry, as well as some of the most valuable lessons he picked up from mentors along the way. Barnard and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the origins of Mission Produce, how to convince others to share your vision, and which life mottos every entrepreneur should try to follow. The pair also discuss treating business as a game that you love to win, and analyzing your competitors’ strengths and weaknesses in order to improve your own business. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Today's episode is from another coaching session with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri. As usual, these two came prepared with questions full of value that I needed to share with all of you. The three of us are going to discuss, what it takes to be a good leader, how I deal with people that make poor decisions and the difference between a coach and a mentor. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, David Ross, Head of Growth, Partnerships and Sales at Community.com, shares his thoughts on: [1:29] - The real power of text messaging at scale as a way to communicate [9:55] - The marketing data behind the billions of texts that have been sent on their platform [14:34] - Why attending a birthday party as a kid helped to inspire his entrepreneurial journey [19:30] - How the world’s biggest brands work to give their fans a return on their time Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Today's episode is from a speech I gave to a mastermind group last week, and I am going to tell you about the superpower of gratitude and why Chris Gardner and Will Smith both got it wrong, there is no Pursuit of Happiness. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Sadhguru, Yogi, Mystic, and Founder of the Isha Foundation, shares his thoughts on: [7:00] - Why being pragmatic does not preclude a person from being spiritual [9:21] - How a person’s well-being becomes the core component of crafting their destiny [19:51] - Why he’s not a fan of learning from his failures [25:04] - The two different ways that a person can live a long life Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

A leader’s mindset is derived from his or her thought processes, whether that comes from his or her conscious, subconscious, or unconscious mind. In order to get your mind right, one must evaluate the value that their thoughts, both new and repetitive, bring to their conscious and subconscious mind. Are your thoughts providing you the necessary confidence or value? Or are you wasting time and energy on those thoughts needlessly? If the new or repetitive thoughts are not valuable, then cut them! There are all sorts of pressures that we experience (or create for ourselves) when we are making a tough call, but with the right mindset, we can avoid common pitfalls, such as negative self- talk or decision fatigue. THE CONSCIOUS, SUBCONSCIOUS, & UNCONSCIOUS: Our conscious mind evaluates what people think, what people say, and what people do. It takes time to get the conscious alignment necessary to make a decision. The subconscious mind deals with the countless things that we believe. Our unconscious competencies are tasks, abilities, or decisions you are able to execute successfully without thinking. (i.e. breathing or public speaking). Lastly, having a positive mindset is a major asset at work and at home. In order to attain this mindset, we must build and train our minds with a simple philosophy of, “cancel, clear and connect.” When you think of conscious thoughts that are negative, “cancel” them. When you recognize the subconscious thoughts that are attracting the conscious thoughts, “clear” our whole mind. When things do not leave us and they sit within our unconscious, we must utilize a mechanism to “connect” to what inspires us. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

I always say the only person that likes change is a wet baby. They key to pivoting is to understand that any mistakes, lessons or pain that you are learning along the way is simply an indicator that you have a lesson to learn. Learn the lessons in the mistakes or setbacks, and have faith that everything will come in the right way at the perfect time. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at [email protected] and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me [email protected]

Danny Cortenraede, CEO of InStudio Ventures and Co-Founder of Wannahaves, shares his thoughts on the value of having superstars like Christiano Ronaldo and Paul Pogba as an active part of their channel and community, as well as what you can learn from the mindset of the world’s best athletes. Cortenraede and host of #ThePlaybook, David Meltzer, chat about topics including the three most common reasons why entrepreneurs fail in launching or scaling their business, why Danny focuses on the team that a startup has in place more than any other aspect, and the right way to approach an apparent setback.

5 STEPS TO THRIVE IN YOUR BUSINESS: 1. Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Kara Goldin, Founder & CEO of Hint, Inc., author, and podcast host, sits down to discuss: [2:10] - Her thoughts on how to leverage curiosity in your career in order to be happier [4:24] - Why being a “visionary” can also present challenges for a CEO [8:47] - What it means to be an “accidental entrepreneur” and why that isn’t necessarily a bad thing [15:09] - The only problem that she tried to solve, which led to the creation of Hint

There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined. An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Vince Guzzo, President and CEO of Cinémas Guzzo, sits down to discuss: [2:51] – How he identifies whether entrepreneurs are coachable enough for him to work with [5:25] – Why leaders must understand “when to act like a general” [6:10] – The origins of his “Mr. Sunshine” nickname [15:00] – Why it is essential to challenge other entrepreneurs about the assumptions they make