The Playbook With David Meltzer

Step 1: Identify when you’re in ego-based consciousness This step requires becoming cognizant of your ego and your feelings involving the current situation. By this, I mean stepping back from the situation to understand how and why you feel this way. For example, every morning I get up at 4:30 am to meditate and workout. On a Saturday, a few months back, I woke up and noticed one of my daughter’s cars was not parked out front. I was upset, and my initial response was to call her and yell at her. But in that moment, I stopped and realized I was acting out of my ego-based consciousness. I wasn’t angry, I was actually just terrified that something may have happened to her. By coming to this realization, I was able to move to step two and figure out how I was going to effectively communicate with her. Step 2: Be ferocious and get yourself to STOP Once you have figured out why you feel a certain way, stop in your tracks and take a deep breath. Taking a moment for yourself allows you to come back to center before you act. In my daughter’s case, I took a few moments to myself and decided to call her. By taking these few moments to breathe, I was able to call her in a calm, concerned tone rather than out of anger. Due to this action, my daughter and I had an effective conversation where I learned that she was in her room and had Uber-ed home after a party she attended last night. If I had yelled at her, she probably would have yelled at me back and we would have had a completely different conversation that could lead to her making different and potentially less-safe choices in the future. Following these steps will help you become a ferocious buddha enabling you to communicate more efficiently, rather than letting your ego corrode the connection to others. Practice these steps, to become a ferocious buddha that I know we’re all capable of! Remember, the secession of success comes from being an efficient communicator. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Justin Pugh, offensive guard for the Arizona Cardinals, shares his thoughts on what it’s like to play in a place like New York as a rookie, as well as how an athlete’s mindset and mental preparation impacts their life on and off the field. Pugh and host of #ThePlaybook, David Meltzer, chat about subjects including what Justin did with his first game check (and what he should have done instead), as well as how perspectives on player safety and health have shifted in recent years. The pair also discuss “the offensive lineman fraternity” and why that position group tends to prioritize giving back to their community.

Dr. Brian Lima, renowned cardiac surgeon and best-selling author of Heart to Beat, sits down to chat about what it means to have the license to chase your dreams, as well as how his father’s heart attack ended up inspiring him to help others through the same situation. Dr. Lima and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the influence of having parents who regularly displayed a hard work ethic, and the mindset it takes to deal with the challenges of being a heart specialist. Dr. Lima also talks about the origins of his memoir Heart to Beat and what it means to do things “the heart way”.

Today's episode is about 10 ways you can accelerate your success. Today's episode was put together by my good friend Evan Carmichael, and I am going to talk about the #1 mistake I see people making when trying to accomplish their goals and the reason why you need to have core values if you want to achieve your goals. Tweet me @davidmeltzer which of these was your favorite and don't forget to come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. To join you can email me [email protected] or text David at (949) 298-2905.

On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about: [1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand [3:47] - Why M&A strategy is changing for companies big and small post-COVID [5:49] - Three essential components to help a business grow, even when times are tough [7:43] - The two things that he learned playing professional sports that most apply to running a business

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people. There are only two determining factors, whether you're busy or whether you're accessible, and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar. Leverage Your Calendar A calendar is a tool that can change your life. It’s there for a reason, but people often think of using it as a chore. One of the most compelling reasons to be a student of your calendar is that while the amount of time spent on scheduling grows with the amount of appointments that people have, the time needed to actually schedule meetings decreases. This means that the more meetings you schedule, the better you get at scheduling them. Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours. A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible. Understand Your Activities A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for. This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Paul Rabil, Cofounder of the Premier Lacrosse League (PLL), shares his thoughts on: [1:41] - How being a competitor is key to raising capital for your business [5:54] - Why he’s committed to getting “net new fans” and creating an entertaining product [11:31] - The belief that social media is overtaking traditional media in terms of its importance [18:18] - How sports gambling and live betting has been a part of the PLL’s growth Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

The Five Keys of Time Management 1. Create a Habit Machine: Lower the Bar A stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time. Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little counterintuitive to some: lower the bar. Tell yourself, "I'm going to do this a minimum of one minute today, two minutes a day tomorrow." Set the bar low, but continually raise it to build momentum, which grows and accelerate when you are consistent and persistent. 2. Save 4 Minutes a Day One of the practices that I've instituted into my habit machine is every day I set a goal or an objective to figure out how I can save four minutes a day. Four minutes a day is a magical number for me because I know it represents three full days of productivity each year. Most people are productive for 8 hours or less every day. If you can save 4 minutes every day that is 24 hours of time, which is 3 full days of productivity. I know any positive habit that I can create or any system or process that I can implement that saves me just four minutes a day has a compounding effect on my results. 3. Be a Student of Your Calendar One of the biggest changes in productivity came for me when I started studying my calendar. This isn’t taking a look at what you have on your schedule, there are three areas to focus on: Study the things you have planned for the day. For the tasks that you regularly plan, look to create efficiencies with your habit machine. For example, I have a 5/20 Rule where I try to schedule five-minute phone calls and keep my in-person meetings to twenty minutes, creating situations where the people that I interact with are ready for our interaction and focused. With a predominance of virtual meetings today, instituting something as minorly different as a 4/19 Rule could allow for more production, creating an extremely effective way to save 4 minutes a day, which results in an extra 3 days of productivity during the year. 4. Master Prioritization As you're studying your calendar, you it helps to understand what I call the “Do It Now” rule. There's an old saying, “Ask a busy person to do something for you and you'll be much more likely to get it done.” It goes beyond that, though. You have to evaluate your tasks by urgency and importance in order to determine priority. You do this by analyzing the actuality of the situation or event considering your own personal values, not the urgency perceived by others. 5. Eliminate Distractions What you focus on, or what you pay attention to and give intention to, will create coincidences in your life, whether you want them or not. One example is I was once given the opportunity to drive around at a real track, in a real race car, with a real professional driver. They had cones set up for us to maneuver around and I kept hitting the cones. My driving instructor told me to stop looking at the cones, to which I replied, "Well, I don't want to hit the cones." He told me to look at the road in front of me, focus on where I wanted to go and not where I didn’t want to go. After that, I didn’t hit a single cone. If you're focused on the distractions you face, you're going to put attention and intention on it, eventually receiving the coincidence of the distraction. Pay attention to what you want for yourself and your business, as well as the tasks you need to accomplish in order to get those results. Stay focused and realize that you will hit the cones if all you're looking at is the cones. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market. Three Components to Frequency: (1) Strength- How Strong is your signal? (2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with? (3) Clarity- What’s the clarity of your frequency? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at [email protected] and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me [email protected]

Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at [email protected] and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me [email protected]

Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community. Ekeler and host of #ThePlaybook, David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach Anthony Lynn what he could do to make the team, what it felt like to sign his extension with the Chargers, and why sleep plays a vital role in a young NFL player’s career. The pair also share their thoughts on how to take advantage of current trends in streaming content and gaming.

People connect through emotion, and everything is your stage. I try to find two ambassadors a year. The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors. So , how do you start? Focus in on one thing: Your first customer Think: what is that frequency? How am I going to connect emotionally to them? The quantitative reasons, impact, and capabilities will all be provided once you connect emotionally Once you have a frequency, you can test the frequency through your social media. You can post a message or piece of content and see what it attracts. And if it starts attracting what you want in terms of engagement, hits, click- throughs, comments, or some other measurable way, you can post more content along the same lines. Original content gives followers insight into your life (and mind), which aids in developing a stronger connection. Content needs to be: Consistent - Your audience needs to know what you are going to deliver in terms of content and when you need a consistent product. Authentic - The truth is what vibrates the fastest, and the more truthful and authentic your message is to you, the better it will resonate with others. With the pervasiveness of the Internet, with a few clicks of a button you can buy more ads to that content (or you can buy ads for other brand- aligned content with similar emotional appeals or messaging), and you can thus continue to build that brand around consistent messages, themes, and values. In fact, a major part of the process is refining and adjusting the frequency you give off. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on: [4:00] - How a random act of kindness led to Steven coming to America [10:40] - Why Brittany chooses to define luck differently from other entrepreneurs [12:43] - The journey the pair took across the country to better connect with their consumers during COVID [16:10] - Their strategy for ensuring that purpose is the driving force in their business

I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals. CONSISTENCY- Meaning Do It Every Day Consistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results. You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on: [1:49] - The one question that content creators who are starting out shouldn’t ask themselves. [7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community. [11:17] - The consequences of “chasing money” as a young entrepreneur [18:13] - Why Lauryn advises people to be very thoughtful about the content that they watch

When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor. I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation. What Attributes Make a Good Mentor? Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across. A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees. What Attributes Make a Good Coach? There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they give. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach. No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.

If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this: If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,000 mark. If a specific model car is selling fast, it means that it is likely to be selling for under its fair or intrinsic value. Once I’ve identified those target car models, I reach out to anyone selling them and offer them $1,000 cash for the car and keep offering that deal until I find the right seller. It usually takes a bit to find a person who is motivated to sell, but you need to be consistent and persistent in your pursuit. Once you’ve purchased that car you believe is worth $3,000, then sell it! Work to get as close to that $2,000 profit as possible. Create that margin! Once you’ve done that, then repeat the process. Apply the exact same strategy and find the fastest-selling cars at $5,000 this time. The best part about this strategy is that you can apply it wherever your passions lie. Find a market where you can consistently build in margins for yourself, instead of spending your efforts focused on identifying when the markets dip and peak. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.

Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss: [4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College [9:00] - Why a successful business “rises all tides” along with it [21:52] - What it means to elevate your standards of social justice and why it’s so valuable [23:48] - How to react when someone seemingly doesn’t fit in the culture

5 Steps to Thrive in Your Business 1. ) Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. 2. ) Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. 3. ) Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. ) Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. ) Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, shares his thoughts on: [1:05] - How he’s been able to remain focused in the face of doubters over the years [11:09] - Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka [14:31] - The details behind the aggressive approach that made 2020 the best year for his company [19:52] - His two most vital goals for Hyperice to achieve in 2021

We've got another episode in the Road to Revenue series! Today's episode is an hour long coaching session and live Q&A that I hosted on Friday for my Free Weekly Trainings. I answered as many questions as I could and even took some live questions on Clubhouse. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

Today's episode is a rapid fire coaching session I did with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of of discussed, how to raise your awareness to understand the past, present, and future. We also talked about the reason why people don't like being wrong, and how to invest in your future by investing in your past. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

Ed Karr, Chairman of U.S. Gold Corp, shares his thoughts on what attracted him to the gold exploration sector, as well as how technological advancements and new tools have impacted the industry in recent years. Karr and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why the seasons impact gold prices, how U.S. Gold Corp determines whether a mining project makes sense, and their thoughts on the increasing popularity of speculative assets like Bitcoin. The pair also discuss the impact that a “proved out” discovery has on the company and why Ed compares their CEO to Tom Brady.

If someone asked you what you did to make money could you answer it? If you can't quickly answer what you are doing to make money then that is your #1 issue. Focus on providing $100 worth of value, and only ask for $20 in return, and guarantee it! If you provide value, the revenue will come. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at [email protected] and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me [email protected]

Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at [email protected] to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video

On this episode of #ThePlaybook, Bryan Leach, Founder, and CEO of Ibotta, shares his thoughts on: [4:04] - The chance observation on an airplane that led to him starting Ibotta [6:30] - Why starting a company is one of the most humbling experiences that you can have [10:45] - Why it’s essential for entrepreneurs to be willing to “show up and fight” for their dreams [16:17] - How being the jersey patch partner for the NBA’s New Orleans Pelicans helps Ibotta to build trust in the brand

Today's episode is from my appearance on The SimplyBe. Podcast With Jessica Zweig. Jessica and I are going to discuss: what spirituality actually means, your self worth vs. your net worth, and the relationship between money, and faith, and how you can blend the two together. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join!

On this episode of #ThePlaybook, Kevin Jones, CEO of Blue Wire, shares insights on: [1:06] - How his experience working in radio helped to prepare him for the “audio revolution” [3:41] - Why finding the right niche for yourself is key to connecting with a podcast audience over time [10:06] - How to grow your audience when it seems like you’re stuck [16:56] - The future of content and how it might be changed by a pair of glasses

What is the difference or variance between an inventor, entrepreneur and innovator? Inventors are those who create new products. Entrepreneurs create companies around the products or ideas of others and are focused primarily on building shareholder value. Innovators are those who create new ideas or ways of doing things. An innovator is someone who takes action or makes a dream into reality. An entrepreneur is someone who monetizes innovation. Know that you don’t have to be the innovator to be a successful entrepreneur. Two Reasons Why Companies Fail: 1. Entrepreneurs often forget the number one rule of entrepreneurship, which is to stay in business. Every day, each of these entrepreneurs should think about how to take care of themselves in order to guarantee that they’re in business the next day. 2. Entrepreneurs don’t understand the difference between innovation and entrepreneurship. Great entrepreneurs don’t have to have a creative thought other than, “How do I monetize my ideas?” Or, “How do I monetize somebody else’s ideas?” Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Click here to follow the Road to Revenue playlist on Spotify

I was recently joined by comedian, Chris Distefano on Instagram Live. I had so much fun talking with Chris that I wanted to share the conversation with all of you. The two of us are going to discuss how studying history will help you predict the future, how Paul Revere was really just running a viral marketing campaign, and the reason why you shouldn't care what people think about you. Tweet me @davidmeltzer your favorite part of today's episode and let me know if you want more casual conversations like this for future episodes. Come ask me questions live every Friday during my Free Training, you can text me at (949) 298-2905 or email me at [email protected] to join.

Rob MacLean, CEO and Cofounder of Points International, talks about how his team has been able to adapt to the remote working environment while staying efficient, as well as the “simple combination” of three traits he looks for when hiring someone. MacLean and host of #ThePlaybook, David Meltzer, share their thoughts on a range of subjects including the difference between building a business and building a company, how the younger generation’s values about flexibility differ, and why Points International encourages their team to make a social impact on the world. The pair also discuss the true size and scope of loyalty programs and the economics behind them.

Today's episode is from my new hit TV series, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Eric Ly, Founder & CEO of Hub Founder and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine who had the best pitch. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at [email protected] to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video

On this episode of #ThePlaybook, Jay Bilas, College Basketball Analyst for ESPN, discusses: [1:00] - How his best memories tend to come from the most difficult situations he experiences [6:12] - Why there isn’t a level playing field in college sports and how it can be changed [15:00] - His research process for each NBA Draft (and how he prepares to be wrong) [18:43] - Why he doesn’t let emotions affect his analysis of sports

The last year has affected all of us, including my own team. Last March, I had to stand in front of a conference room full of my employees that I consider family, and convince them that this was going to be a huge opportunity. We were about to enter a time of accelerated change, and the only thing that we had to do as a group was to understand that we had control of our mindset, our heartset, and implement and execute our skills, knowledge, and desire on what was going well and what will go well in the future. We were going to make a lot of money, help a lot of people, and have a lot of fun. We were going to spread happiness and utilize the four values of gratitude, forgiveness, accountability, and inspiration in doing so. Tweet me @davidmeltzer your biggest takeaway from today's episode and let me know if you want to hear more of these topical conversations. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. You can text me at (949) 298-2905 or email me at [email protected] to join!.

On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on: [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design [5:04] - Why it is important to view your free products as a marketing channel [7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work [17:00] - The cofounders’ simple two-step plan for the future of Canva

“Yes” is typically easy to say and easy to hear in business. “No”... isn’t. Many of us struggle with hearing or saying “No” to other people, whether out of ego or a need to please others. But when we understand the times that “no” is most essential, we are better prepared to improve our business as well as our relationships with others. There are three ways to utilize “No”: 1. Saying “No” I used to be a person who always said yes. People took advantage of that. Now that I've realized the strain it puts on me; I take a different approach. Before I decide to say no, I try to ask, “How?" By asking this question, we make people accountable for their part in receiving assistance from us, and we can still help meet their ego's needs for love, belonging, reputation, popularity, and self-esteem. Oftentimes, we get in our own way when it comes to connecting with others. We forget about gratitude, empathy, and accountability and instead limit our own potential. The biggest catalyst causing people to get in their own way is when they automatically respond to a question by saying no without thinking. Next time you are about to say no, consider asking “how?” instead and see what type of response you get. There may be solutions to a problem that you might not have thought of, or you could be able to settle on a middle ground that still provides some sort of help to the person who came to you. When someone is not willing to take part in the "how," that is when you get to say no. I believe that you are truly made by the people you say no to. Turning down an individual who rarely hears "no" can elevate your personal brand in their mind, and not in a negative way. You set yourself apart from the people who are scared to turn that person away, which can lead to even more business in the future. 2. Hearing “No” For many of us, hearing no can be tough to handle. What I try and do is re-engineer the way that people think about getting a “No”. Think about it this way: What if I told you that you are 25 “No’s” away from getting what you want most? How excited would you be to get the first “No”? How about the 24th? Take the perspective that you are a finite amount of “No’s” away from getting to that “Yes”. We might not always know what that number is, we only know that we are one step closer. 3. No, Negotiation, and “The Press” Most of us are familiar with grape stomping, the traditional way of making wine by crushing grapes barefoot in a wooden tub. Nowadays, winemakers use presses to extract the juice from newly harvested grapes. There are a few different types of presses, but essentially they all work the same way. Grapes are placed inside the press and some pressure is then added to get the juice out. When the flow of juice from the press slows or stops, more pressure is added. And yet more pressure is added again until, finally, no juice remains and all that you have left are spent skins, seeds, and maybe some stems. In a business sense, this is just a negotiation tool. If people you are negotiating with are willing to give, it is the natural flow and you shouldn’t be afraid to receive, and you shouldn’t be afraid to keep asking. Keep “pressing the grapes”; keep asking until they say “no” three times. Make sure that you have done everything you can to create the abundance that you’re looking for by asking as many open- and closed-ended questions as you can. The open-ended questions allow you to understand the other party’s perspective and their reasons and impacts, while the close-ended questions narrow down the other party’s initial responses. This helps to become more aligned with the capabilities you possess (if successful, this is the point where I habitually present the summary as a strategy to overly and effectively communicate). I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify

Today’s episode is from my appearance on The Kelly Cardenas Podcast. Kelly and I are going to discuss, the turning points that changed my life, the moments that make me pinch myself, and the best advice I would give to our children. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! I'll send you a copy of my book and pay for shipping!

Craig Newmark, Founder of Craigslist and Craig Newmark Philanthropies, sits down to share the story of Craigslists’ origins as a mailing list amongst friends and subsequent evolution, as well as how the lessons he learned as a kid in Sunday School apply to the work that he is doing today as a philanthropist. Newmark and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including the relationship between works of fiction and the development of technology, why being a “nerd” taught Craig to be adaptable and react to change, and the thought process behind choosing a cause or organization to support. I'll send you a copy of my book and pay for shipping!

Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Adam Robinson, Founder & CEO of GetEmails, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine who had the best pitch. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at [email protected] to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video

On this episode of #ThePlaybook, Mark Frohnmayer, Founder and President of Arcimoto (NASDAQ: FUV), sits down to discuss: [2:00] - The biggest hurdles faced in bringing a vehicle to market [3:16] - Why it took them eight different iterations to finally land on the right product [10:06] - How they’ve been able to build a lightweight, stable, and safe three-wheeled vehicle with their FUV [15:26] - His thoughts on the future of transportation and where Arcimoto fits in

Today's episode is from a speech I gave to Erik Van Horn's Franchise Tribe last month. I'm going to go over the common denominator for all successful people, how to take control of your mindset and escape a victim's mindset, and what the most important thing I try to teach my kids is. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! I'll send you a copy of my book and pay for shipping!

On this episode of #ThePlaybook, Martin Braithwaite, Forward for FC Barcelona and Cofounder at NYCE Companies, shares his thoughts on: [:57] - How a leg injury when he was younger led him on a path of self-exploration [7:10] - Why separating yourself from your pride helps you to learn lessons easier [10:06] - How to use affirmations to help create more positive inner conversations [13:40] - Why being obsessed with a goal correlates with achievement

Be a courageous leader who illuminates flaws instead of hiding them. The ability to be vulnerable is such an important aspect of life that I switched the two words sitting on my nightstand from "Thank You" to "Radical Humility," as a reminder to be humble and allow myself to be vulnerable. And it's not simply being vulnerable as a person at home with your family; it is essential to also be vulnerable as a leader in business. Vulnerability is simply the courage to be yourself, "warts and all," a core component of effective leadership. Leaders who try to portray themselves as invulnerable or perfect will soon find that their message does not resonate with their team. Not only that, but a façade of invulnerability is a defense which attracts attacks from others. Vulnerability means living in authenticity. Vulnerability means authenticity Authenticity is what helps you to connect emotionally with your team. As you know, the truth vibrates the fastest and the truth is a cornerstone of vulnerability. Those who are not willing to admit this are unable to grow in their humanity and will never be viewed as genuine at heart. One of my favorite quotes on the role of vulnerability in our lives comes from the poet David Whyte: "Vulnerability is not a weakness, a passing indisposition or something we can arrange to do without, vulnerability is not a choice, vulnerability is the underlying, ever present and abiding undercurrent of our natural state.” Illuminate your flaws In order to display your vulnerability, you must illuminate your mistakes when you make them. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. You need to know what you are good at, in what areas you need to improve, what you are hiding, your flaws or your experiences where shame lies. You must be accountable to yourself as well as others, which starts by looking within your ego and being truthful with yourself. You need to accept that you are not perfect, and that making mistakes is a normal part of being a leader and a human. One of most helpful things that comes along with being vulnerable is that it elevates your self-awareness. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify

These are the 5 things that you need to teach your kids: Your kids live through you not for you Empower them to be healthy Empower them to be happy Teach them to love themselves Inspire them to appreciate themselves Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! I'll send you a copy of my book and pay for shipping!

David Carpenter, speaker, life coach, and sales executive for American Income Life Insurance Company, sits down to discuss why patience is so essential for entrepreneurs from all walks of life, as well as his best strategies for developing a mindset that pushes you towards your goals. Carpenter and host of #ThePlaybook, David Meltzer, chat about a variety of topics including how it felt to buy their moms a house, why they define wealth differently than other entrepreneurs, and putting together the right group of mentors to empower you. The pair also discuss their thoughts on balancing your giving and receiving values in order to accrue wealth.

Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Bradley Tusk, the Founder and CEO of Tusk Ventures, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at [email protected] to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video

On this episode of #ThePlaybook, Gabi Lewis, Co-founder of Magic Spoon, shares his thoughts on: [1:00] - Why even “obvious” ideas still offer the opportunity for entrepreneurs to excel [2:35} - What being a cofounder of a company has taught him about overcoming the objections of others [8:35] - How childhood memories and nostalgia have helped lead to Magic Spoon’s popularity [14:20] - Why being a philosophy major prepared him more to be an entrepreneur than studying economics.

Today's episode is from another value filled coaching session with two of my favorite clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of us are going to discuss the reason why people are afraid of working long, and the reason why it is okay to be a hypocrite. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! I'll send you a copy of my book and pay for shipping!