Cliff Obrecht: Cofounder & COO, Canva | #ThePlaybook 377
On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on: [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design[5:04] - Why it is important to view your free products as a marketing channel[7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work[17:00] - The cofounders’ simple two-step plan for the future of Canva
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Show Notes
On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on:
- [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design
- [5:04] - Why it is important to view your free products as a marketing channel
- [7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work
- [17:00] - The cofounders’ simple two-step plan for the future of Canva