Building Customer Loyalty With Joe Preston: President & CEO, New Balance | #ThePlaybook 451
The Playbook With David Meltzer
August 19, 202119m 8s
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode of #ThePlaybook, Joe Preston, President & CEO of New Balance, shares his thoughts on:
- [2:07] - How introducing the first $100 running shoe helped to put New Balance on the map
- [4:35] - The adaptations that New Balance made due to the pandemic and why they now “control their own destiny”
- [6:39] - How big brands can use data and analytics in order to better understand their customer.
- [9:37] - Why encouraging your team to take an entrepreneurial approach will help to unlock their potential