
Social Media Marketing Podcast
759 episodes — Page 10 of 16

Ep 304Personal Brand Pivot: How to Become The Next You
Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach. Show notes: https://www.socialmediaexaminer.com/304See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 303Alexa Flash Briefings: What Marketers Need to Know
Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology. Show notes: https://www.socialmediaexaminer.com/303See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 302Crisis Planning: How to Publicly Respond to Business Problems
Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications. Show notes: https://www.socialmediaexaminer.com/302See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 301How to Generate Leads and Sell With Live Video
Want to increase leads and sales? Wondering how live video can help? In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook. Show notes: https://www.socialmediaexaminer.com/301See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 300Marketer to Instagram Influencer: The Josh Horton Story
Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels. Show notes: https://www.socialmediaexaminer.com/300See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 299Facebook Groups: How to Develop Engaging Communities
Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups. Show notes: https://www.socialmediaexaminer.com/299See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 298How to Use Facebook Lookalike Audiences With Custom Audiences
Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. Show notes: https://www.socialmediaexaminer.com/298See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 297Predictive Analytics: How Marketers Can Improve Future Activities
Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights. Show notes: https://www.socialmediaexaminer.com/297See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 296How to Combine Facebook Ads and Content for Better Results
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising. Show notes: https://www.socialmediaexaminer.com/296See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 295LinkedIn Prospecting: How to Find and Connect With Future Customers
Do you want more clients? Wondering if LinkedIn can help you acquire more business? In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation. Show notes: https://www.socialmediaexaminer.com/295See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 294How to Get Started With Messenger Bots
Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. Show notes: https://www.socialmediaexaminer.com/294See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 293How to Build a Facebook Ad Funnel
Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 292Personal Branding: How to Create and Market Yourself
Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur. Show notes: https://www.socialmediaexaminer.com/292 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 291Instagram Stories: How Businesses Can Make the Most of Stories
Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level. Show notes: https://www.socialmediaexaminer.com/291See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 290Twitter Engagement: How to Connect With People on Twitter
Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube. Show notes: https://www.socialmediaexaminer.com/290See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 289Webinars: How to Market and Sell Using Webinars
Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show notes: https://www.socialmediaexaminer.com/289See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 288YouTube Community Tab: How YouTube Is Changing
Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos? In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators. Show notes: https://www.socialmediaexaminer.com/288 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 287How to Use Video Content to Sell
Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency. Show notes: https://www.socialmediaexaminer.com/287See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 286Storytelling With Video: The Journey
Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show. Show notes: https://www.socialmediaexaminer.com/286See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook News Feed Changes: Why We Need a New Strategy
bonusOn this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week. Listen to our episode from Friday, January 19, 2018. Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 285YouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing. Show notes: https://www.socialmediaexaminer.com/285See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 284Facebook Video Ad Sequences: Converting by Addressing Objections
Do you use Facebook video ads? Want them to be more effective? In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over. Show notes: https://www.socialmediaexaminer.com/284See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 283Twitter Renaissance: Is It Time to Reconsider Twitter?
Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. Show notes: https://www.socialmediaexaminer.com/283 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 282Using Facebook Ads to Turn New Customers Into Repeat Customers
Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition. Show notes: https://www.socialmediaexaminer.com/282See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 281LinkedIn Native Video: What Marketers Need to Know
Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand. Show notes: https://www.socialmediaexaminer.com/281See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 280Video Creator to Traditional Media Star: The Zach King Story
Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram. Show notes: https://www.socialmediaexaminer.com/280See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 279Visual Personal Branding: How to Build a Loyal Following With Images
Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer. Show notes: https://www.socialmediaexaminer.com/279See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 2785 Social Tools for Social Media Marketers
Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool. Show notes: https://www.socialmediaexaminer.com/278See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 277Future of Live Video: 360 Live and Virtual Reality Live
Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others. Show notes: https://www.socialmediaexaminer.com/277See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 276Facebook Ad Custom Audiences: Retargeting Those Who Know You
Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show. Show notes: https://www.socialmediaexaminer.com/276See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 275YouTube Pre-Roll Ads: How to Acquire Customers With Video
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. Show notes: https://www.socialmediaexaminer.com/275See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 274The Facebook Algorithm Explained for Marketers
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 273How Social Media Has Evolved and Where It Is Headed
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. Show notes: https://www.socialmediaexaminer.com/273See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 272Chatbots: Marketing Automation via Messenger
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups. Show notes: https://www.socialmediaexaminer.com/272See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 271How to Get Leads and Customers at Events
Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting. Show notes: https://www.socialmediaexaminer.com/271See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 270Creating Short, Snackable Videos for Instagram and Beyond
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook. Show notes: https://www.socialmediaexaminer.com/270See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 269YouTube Remarketing: How to Retarget People on YouTube
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify. Show notes: https://www.socialmediaexaminer.com/269See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 268Product Evangelism: How to Evangelize and Create Advocates
Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer. Show notes: https://www.socialmediaexaminer.com/268See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 267How to Work With YouTube Influencers
Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands. Show notes: https://www.socialmediaexaminer.com/267 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 266Medium: Why Bloggers Should Consider Publishing on Medium
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium. Show notes: https://www.socialmediaexaminer.com/266See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 265How to Generate Revenue With Your Content
Want to make money from your content? Wondering how a loyal audience can create business opportunities? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc. Show notes: https://www.socialmediaexaminer.com/265See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 264Selling With Video: YouTube and Facebook Video Marketing
Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster. Show notes: https://www.socialmediaexaminer.com/264See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 263How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe. Show notes: https://www.socialmediaexaminer.com/263See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 262Growing Social Media Examiner: The Bumpy Road of Pursuit
Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast. Show notes: https://www.socialmediaexaminer.com/262See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 261Live Video Tools: The Best Apps for Going Live
Are you planning to start a live video show? Want to know which tools you'll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert. Show notes: https://www.socialmediaexaminer.com/261See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our New Podcast: Social Media Marketing Talk Show
bonusHave you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week. Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 260Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences
Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. Show notes: https://www.socialmediaexaminer.com/260See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 259Messenger Chatbots: How to Get Started
Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots. Show notes: https://www.socialmediaexaminer.com/259See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 258Video Authenticity: How to Perform On-Camera
Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes. Show notes: https://www.socialmediaexaminer.com/258See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 257Facebook Ads: Creative Ways to Attract Prospects and Customers
Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions. Show notes: https://www.socialmediaexaminer.com/257 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.