Social Media Marketing Podcast

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast. Show notes: https://www.socialmediaexaminer.com/383 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: We'd love you to review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks. Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's Video Marketing SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert. Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmediaexaminer.com/apple | Sponsored by Social Media Examiner's Video Marketing Summit: VideoMarketingSummit.liveSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator. Read the show notes. Learn more about Michaela Alexis. Review the Social Media Marketing Podcast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/360See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes: https://www.socialmediaexaminer.com/359See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics. Show notes: https://www.socialmediaexaminer.com/358 Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist.Show notes: https://www.socialmediaexaminer.com/357See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes: https://www.socialmediaexaminer.com/356 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Show notes: https://www.socialmediaexaminer.com/355See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes: https://www.socialmediaexaminer.com/354See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube. Check out the report at https://www.socialmediaexaminer.com/report2019/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities.Show notes: https://www.socialmediaexaminer.com/350 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories.Show notes: https://www.socialmediaexaminer.com/345 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you wondering how to grow your social influence? Do you have big dreams but need direction?To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast.Show notes: https://www.socialmediaexaminer.com/344 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.Show notes: https://www.socialmediaexaminer.com/343See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor.Show notes: https://www.socialmediaexaminer.com/342 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.