Social Media Marketing Podcast

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities.Show notes: https://www.socialmediaexaminer.com/350 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories.Show notes: https://www.socialmediaexaminer.com/345 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you wondering how to grow your social influence? Do you have big dreams but need direction?To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast.Show notes: https://www.socialmediaexaminer.com/344 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.Show notes: https://www.socialmediaexaminer.com/343See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor.Show notes: https://www.socialmediaexaminer.com/342 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.Show notes: https://www.socialmediaexaminer.com/341 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.Show notes: https://www.socialmediaexaminer.com/340 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert.Show notes: https://www.socialmediaexaminer.com/339See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want an easy way to interpret your analytics? Wondering how to create dashboards?To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.Show notes: https://www.socialmediaexaminer.com/338See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.Show notes: https://www.socialmediaexaminer.com/336See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.Show notes: https://www.socialmediaexaminer.com/335See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?In this episode, I interview Shep Hyken, a customer service and experience expert. Show notes: https://www.socialmediaexaminer.com/334See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you need to make better strategic decisions? Wondering how to change your decision-making process?In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. Show notes: https://www.socialmediaexaminer.com/333See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  Show notes: https://www.socialmediaexaminer.com/332See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. Show notes: https://www.socialmediaexaminer.com/331See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. Show notes: https://www.socialmediaexaminer.com/330See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.Show notes: https://www.socialmediaexaminer.com/329See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Show notes: https://www.socialmediaexaminer.com/328See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Show notes: https://www.socialmediaexaminer.com/327See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.Show notes: https://www.socialmediaexaminer.com/326See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more website visitors? Wondering how Messenger bots can help?In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Show notes: https://www.socialmediaexaminer.com/325See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. Show notes: https://www.socialmediaexaminer.com/324See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Show notes: https://www.socialmediaexaminer.com/323See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. Show notes: https://www.socialmediaexaminer.com/322See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. Show notes: https://www.socialmediaexaminer.com/321See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?In this episode, I interview Stephanie Liu, a live video expert and social media consultant. Show notes: https://www.socialmediaexaminer.com/320See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more visitors to your website? Wondering how Pinterest can help?In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Show notes: https://www.socialmediaexaminer.com/319See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos?In this episode, I interview Todd Bergin, a live video and Instagram video expert. Show notes: https://www.socialmediaexaminer.com/318See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want fresh ideas for your marketing content? Curious how improv techniques can help?In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. Show notes: https://www.socialmediaexaminer.com/317See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels?In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots.Show notes: https://www.socialmediaexaminer.com/316See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns?In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses.Show notes: https://www.socialmediaexaminer.com/315See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. Show notes: https://www.socialmediaexaminer.com/314See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads?In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands.Show notes: https://www.socialmediaexaminer.com/313See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast. Show notes: https://www.socialmediaexaminer.com/312See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy. Show notes: https://www.socialmediaexaminer.com/311See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars. Show notes: https://www.socialmediaexaminer.com/310See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert. Show notes: https://www.socialmediaexaminer.com/309See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video. Show notes: https://www.socialmediaexaminer.com/308 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your audience to ask about your products? Wondering how to spark people's interest? In this episode, I interview Chalene Johnson. She's a marketer, speaker, teacher, and author. Show notes: https://www.socialmediaexaminer.com/307See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. Show notes: https://www.socialmediaexaminer.com/306See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you? In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books. Show notes: https://www.socialmediaexaminer.com/305See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.