
Social Media Marketing Podcast
747 episodes — Page 12 of 15

Ep 194Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic
Do you post on Pinterest? Want to shake up your strategy? To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast. Show notes: https://www.socialmediaexaminer.com/194See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 193Story for Business: How to Create Stories That Move People to Act
Do you use stories to engage your audience? Want to see how powerful stories can be? In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business. Show notes: https://www.socialmediaexaminer.com/193See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 192The Art of Persuasion: How to Craft Words That Sell
Do your words sell? Want to sharpen your copywriting skills? In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often. Show notes: https://www.socialmediaexaminer.com/192See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 191Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On
Do you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger. Show notes: https://www.socialmediaexaminer.com/191See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 190Facebook Ads Strategy: How Marketers Need to Alter Their Techniques
Do you use Facebook ads? Want to learn the latest strategies? In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage. Show notes: https://www.socialmediaexaminer.com/190See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 189Periscope: How Your Business Can Benefit From Live Video
Do you broadcast on Periscope? Want to use it to connect with and grow your audience? In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Show notes: https://www.socialmediaexaminer.com/189See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 188How Gary Vaynerchuk Turned a Video Series Into a Popular Book
Do you use videos to enhance your brand? Want to find ways to grow your business? In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness. Show notes: https://www.socialmediaexaminer.com/188See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 187Facebook Live: Why Live Video Matters for Marketers
Have you tried Facebook Live video broadcasting? Want to know what it means for your business? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/187See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 18616 Twitter Tools for Social Media Marketers
Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. Show notes: https://www.socialmediaexaminer.com/186See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 185Nurturing Leads With Social: How to Warm Up Your Following
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine. Show notes: https://www.socialmediaexaminer.com/185See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 184Snapchat Content Strategy: How Marketers Can Win With Snapchat
Are you on Snapchat? Want to know how to use it for marketing? In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user. Show notes: https://www.socialmediaexaminer.com/184See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 183LinkedIn Mobile: What Marketers Need to Know
Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy. Show notes: https://www.socialmediaexaminer.com/183See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 182Building Business Ideas That Succeed: How to Preflight Your Ideas
Do you have a great idea for a business? Is there a new product you want to create? In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses. Show notes: https://www.socialmediaexaminer.com/182See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 181Google Tag Manager: What Marketers Need to Know
Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/181See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 180Dealing With Unhappy Customers: What Social Marketers Need to Know
Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing. Show notes: https://www.socialmediaexaminer.com/180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 179Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years? Want to discover what's next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business? Show notes: https://www.socialmediaexaminer.com/179See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 178Is Blogging Dead? Building Your Content Home on Rented Land
Wondering what the future is for blogs? Is blogging dead? In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com. Show notes: https://www.socialmediaexaminer.com/178See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 177Accomplishing Goals: A Guide to Getting Stuff Done
Did you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. Show notes: https://www.socialmediaexaminer.com/177See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 176Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond
Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content. Show notes: https://www.socialmediaexaminer.com/176See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 175Social Customer Service: How to Care for Customers With Social Media
Does your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana. Show notes: https://www.socialmediaexaminer.com/175See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 174Missing Facebook Pages: What to Do When Facebook Takes Your Page Away
Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you. Show notes: https://www.socialmediaexaminer.com/174See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 173Online Reviews: How to Respond to Fraudulent Reviews
Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews. Show notes: https://www.socialmediaexaminer.com/173 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 172YouTube Ads: What Marketers Need to Know About YouTube Advertising
Do you post videos on YouTube? Want to know what makes a video ad successful? In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively. Show notes: https://www.socialmediaexaminer.com/172See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 171Blogging Tools: Apps to Better Manage Your Blog
Do you have a blog? Want to improve the content development, publishing and promotion processes? In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club. Show notes: https://www.socialmediaexaminer.com/171See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 170Instagram Strategy: How to Grow a Loyal Following With Instagram
Is your business on Instagram? Want to develop an engaged following? In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast. Show notes: https://www.socialmediaexaminer.com/170See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 169Podcast to Book Deal: How to Turn Your Passion Into Profit
Do you host a podcast or write a blog? Want to know what it takes to get a book deal? In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes). Show notes: https://www.socialmediaexaminer.com/169See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 168YouTube Strategy: How to Plan Your YouTube Marketing Success
Do you create videos for your audience? Are you curious about what works on YouTube? In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO. Show notes: https://www.socialmediaexaminer.com/168See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 167Blab.im: Why Your Business Should Consider Blab
Do you host live-streaming video? Want to hear about the latest live-casting technology? In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab! Show notes: https://www.socialmediaexaminer.com/167See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 166Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn
Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn. Show notes: https://www.socialmediaexaminer.com/166See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 165The Art of Story: How to Captivate an Audience
Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. Show notes: https://www.socialmediaexaminer.com/165See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 164Instagram Images: How to Stand Out on Instagram
Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. Show notes: https://www.socialmediaexaminer.com/164See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 163Facebook Advertising 101: How to Get Started With Facebook Ads
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner. Show notes: https://www.socialmediaexaminer.com/163See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 162Analyzing Your Content With Google Analytics: How to Know What Works
Do you study your website's Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/162See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 160Getting Attention: The Science of Being Captivating Online
Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention. Show notes: https://www.socialmediaexaminer.com/160See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 161Finding Your Spoken Voice: How to Become Believable
Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. Show notes: https://www.socialmediaexaminer.com/161See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 159Content for Business: How to Build Your Business on a Solid Content Foundation
Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. Show notes: https://www.socialmediaexaminer.com/159 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 158Online Security for Business: What Marketers Need to Know
Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers. Show notes: https://www.socialmediaexaminer.com/158See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 157Thought Leadership: How to Remain Top of Mind in Your Industry
Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast. Show notes: https://www.socialmediaexaminer.com/157See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 156Online Reviews for Local Businesses: What Marketers Need to Know
Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 155Pinterest Marketing: How to Succeed on Pinterest
Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest. Show notes: https://www.socialmediaexaminer.com/155See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 154Sharing: The Art and Science of Social Sharing
Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy. Show notes: https://www.socialmediaexaminer.com/154See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 153Supporting Customers With Facebook: What Businesses Need to Know
Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/153See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 152YouTube Community Development: How to Build a Following With YouTube
Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video. Show notes: https://www.socialmediaexaminer.com/152See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 151Facebook Groups: How to Nurture a Community on Facebook
Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters. Show notes: https://www.socialmediaexaminer.com/151See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 150Facebook Growth: How to Create Huge Facebook Communities Without Advertising
Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog? In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising. Show notes: https://www.socialmediaexaminer.com/150See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 149Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting
Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing. Show notes: https://www.socialmediaexaminer.com/149See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 148How a Blog Launched a Movement: The Vani Hari Story
Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food. Show notes: https://www.socialmediaexaminer.com/148See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 147Twitter Marketing: How Smart Marketers Are Succeeding
Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com. Show notes: https://www.socialmediaexaminer.com/147See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 146Stand Out: How to Build a Following That Matters
Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft. Show notes: https://www.socialmediaexaminer.com/146See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 145Experiences: How to Stand Out in a New Age of Marketing
Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. Show notes: https://www.socialmediaexaminer.com/145See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.