Social Media Marketing Podcast

Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest. Show notes: https://www.socialmediaexaminer.com/155See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy. Show notes: https://www.socialmediaexaminer.com/154See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/153See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video. Show notes: https://www.socialmediaexaminer.com/152See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters. Show notes: https://www.socialmediaexaminer.com/151See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog? In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising. Show notes: https://www.socialmediaexaminer.com/150See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing. Show notes: https://www.socialmediaexaminer.com/149See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food. Show notes: https://www.socialmediaexaminer.com/148See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com. Show notes: https://www.socialmediaexaminer.com/147See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft. Show notes: https://www.socialmediaexaminer.com/146See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. Show notes: https://www.socialmediaexaminer.com/145See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference? In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name. Show notes: https://www.socialmediaexaminer.com/144See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Show notes: https://www.socialmediaexaminer.com/143See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time. Show notes: https://www.socialmediaexaminer.com/142See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future. Show notes: https://www.socialmediaexaminer.com/141See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you publish content online? Want more people to share your content? In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast. Show notes: https://www.socialmediaexaminer.com/140See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast. Show notes: https://www.socialmediaexaminer.com/139 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes. Show notes: https://socialmediaexaminer.com/138bSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you split test the opt-ins on your website? Want to get better results? In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series. Show notes: https://www.socialmediaexaminer.com/138See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Show notes: https://www.socialmediaexaminer.com/137See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast. Show notes: https://www.socialmediaexaminer.com/136See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry. Show notes: https://www.socialmediaexaminer.com/135 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you on Snapchat? Do you use it for marketing? In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a celebrity on Snapchat and an artist. He is one of Snapchat's power users and has represented brands like Disney and Taco Bell on the platform. Show notes: https://www.socialmediaexaminer.com/134See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. Show notes: https://www.socialmediaexaminer.com/133See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot. Show notes: https://www.socialmediaexaminer.com/132See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more. Show notes: https://www.socialmediaexaminer.com/131See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Show notes: https://www.socialmediaexaminer.com/130See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs. Show notes: https://www.socialmediaexaminer.com/129 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information." Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference. Show notes: https://www.socialmediaexaminer.com/128See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content. Show notes: https://www.socialmediaexaminer.com/127See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing. Show notes: https://www.socialmediaexaminer.com/126See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed. Show notes: https://www.socialmediaexaminer.com/125See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute. Show notes: https://www.socialmediaexaminer.com/124See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing. Show notes: https://www.socialmediaexaminer.com/123See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users. Show notes: https://www.socialmediaexaminer.com/122See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Show notes: https://www.socialmediaexaminer.com/121See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. Show notes: https://www.socialmediaexaminer.com/120See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America. Show notes: https://www.socialmediaexaminer.com/119See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker. Show notes: https://www.socialmediaexaminer.com/118See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging. Show notes: https://www.socialmediaexaminer.com/117See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy. Show notes: https://www.socialmediaexaminer.com/116See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. Show notes: https://www.socialmediaexaminer.com/115See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years. Show notes: https://www.socialmediaexaminer.com/114See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more. Show notes: https://www.socialmediaexaminer.com/113See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Show notes: https://www.socialmediaexaminer.com/112See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Show notes: https://www.socialmediaexaminer.com/111See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Show notes: https://www.socialmediaexaminer.com/110See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Show notes: https://www.socialmediaexaminer.com/109See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.