Social Media Marketing Podcast

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe. Show notes: https://www.socialmediaexaminer.com/263See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast. Show notes: https://www.socialmediaexaminer.com/262See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you planning to start a live video show? Want to know which tools you'll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert. Show notes: https://www.socialmediaexaminer.com/261See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week. Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. Show notes: https://www.socialmediaexaminer.com/260See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots. Show notes: https://www.socialmediaexaminer.com/259See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes. Show notes: https://www.socialmediaexaminer.com/258See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions. Show notes: https://www.socialmediaexaminer.com/257 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing. Show notes: https://www.socialmediaexaminer.com/256See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams. Show notes: https://www.socialmediaexaminer.com/255See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast. Show notes: https://www.socialmediaexaminer.com/254See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course. Show notes: https://www.socialmediaexaminer.com/253See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University. Show notes: https://www.socialmediaexaminer.com/252See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. Show notes: https://www.socialmediaexaminer.com/251See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Show notes: https://www.socialmediaexaminer.com/250See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. Show notes: https://www.socialmediaexaminer.com/249See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency. Show notes: https://www.socialmediaexaminer.com/248See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/247See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Show notes: https://www.socialmediaexaminer.com/246See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. Show notes: https://www.socialmediaexaminer.com/245See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. Show notes: https://www.socialmediaexaminer.com/244See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. Show notes: https://www.socialmediaexaminer.com/243See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community. Show notes: https://www.socialmediaexaminer.com/242See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017. Show notes: https://www.socialmediaexaminer.com/241See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have products to sell? Have you tried using Facebook ads to promote your products? In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. Show notes: https://www.socialmediaexaminer.com/240See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter. Show notes: https://www.socialmediaexaminer.com/239See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja. Show notes: https://www.socialmediaexaminer.com/237See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. Show notes: https://www.socialmediaexaminer.com/236See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. Show notes: https://www.socialmediaexaminer.com/235See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. Show notes: https://www.socialmediaexaminer.com/234See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids. Show notes: https://www.socialmediaexaminer.com/233See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you interview people for your blog or podcast? In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs. Show notes: https://www.socialmediaexaminer.com/232See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Interested in using live video for business? Have you considered creating a live video show? In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast. Show notes: https://www.socialmediaexaminer.com/231See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want enthusiastic fans? Looking for unique ways to engage your audience? In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. Show notes: https://www.socialmediaexaminer.com/230See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have a blog? Want to supercharge your content and increase email subscribers? In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger. Show notes: https://www.socialmediaexaminer.com/229See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939. Show notes: https://www.socialmediaexaminer.com/228See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference. Show notes: https://www.socialmediaexaminer.com/227See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. Show notes: https://www.socialmediaexaminer.com/226See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your business on Instagram? Do you want to use Instagram as a revenue stream? In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram. Show notes: https://www.socialmediaexaminer.com/225See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. Show notes: https://www.socialmediaexaminer.com/224See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. Show notes: https://www.socialmediaexaminer.com/223See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics. Show notes: https://www.socialmediaexaminer.com/222See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking. Show notes: https://www.socialmediaexaminer.com/221See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you active on Instagram? Have you considered experimenting with ads? In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad. Show notes: https://www.socialmediaexaminer.com/220See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn. Show notes: https://www.socialmediaexaminer.com/219See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. Show notes: https://www.socialmediaexaminer.com/218See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want a bigger email list? Looking for list building techniques? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. Show notes: https://www.socialmediaexaminer.com/217See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency. Show notes: https://www.socialmediaexaminer.com/216See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you use Pinterest promoted pins? Want to discover how they work? In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media. Show notes: https://www.socialmediaexaminer.com/215See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.