Seriously in Business: Brand + Design, Marketing and Business

“Shiny Object Syndrome” is a struggle I’ve spoken to COUNTELSS business owners about. Thankfully - it is curable! And in this BONUS episode of Seriously in Business I’m speaking with someone whose done just that.Amy Laurens worked with me in The Co+Creation Club and together we worked on TWO brands! One her personal brand as an author, and the other as a publishing house.Amy is now growing her brands, showing up consistently and confidently and has conquered shiny object syndrome - her brand is now slick and SUPER consistent.Amy also shares how she balances running 2 businesses, being a mum AND working full time (it’s wild!) - and how she fit doing The Co+Creation Club into all this too.Keen to do what Amy did in your own brand?Join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.Find out more about The Club: https://bit.ly/clubamyABOUT AMY:AMY LAURENS is an Australian author of fantasy fiction for all ages. Her story Bones Of The Sea, about creepy carnivorous mist and bone curses, won the 2021 Aurealis Award for Best Fantasy Novella. Amy has also written the award-winning portal-fantasy Sanctuary series about Edge, a 13-year-old girl forced to move to a small country town because of witness protection, the humorous fantasy Kaditeos series, following newly graduated Evil Overlord Mercury as she attempts to acquire a castle, the young adult series Storm Foxes, about love and magic and family in small town Australia, and a whole host of non-fiction, both for writers AND for people who don’t live with constant voices in their heads.Amy lives with her husband and two kids in suburban Canberra. She used to be a high-school English teacher, and she was once chewed on by a lion. (The two are unrelated. It was her right thumb.) Amy loves chocolate but her body despises it; she has a vegetable garden that mostly thrives on neglect; and owns enough books to be considered a library. Of course. Oh, and she also makes rather fancy cakes in her spare time. She’s on all the usual social media channels as @ByAmyLaurens, but you’ve got the best chance of actually getting a response on Instagram or at www.AmyLaurens.com.

Imagine booking 1 new client, scoring a hot lead and signing 9 people to your email list (without a freebie!) after only ONE DAY after launching your rebrand!This is what happened for Co+Creation Clubber, Cat Dunn. Cat worked with me in the last round of The COo+Creation Club to totally revolutionise her brand to be more than just a couple of colours she thought looked nice...to a whole brand suite that perfectly represented her quirky personality all whilst calling out to dream clients #winwinCat and i chat about her experience inside The Co+Creation Club, what finally made things click for her brand (hint: it was a colour she'd never thought of!) and how her biz has been changed for the better because of it. Cat is also a leading OBM and we chat about the power of having an Online Business Manager in your business and how to know when to hire your own!Doors to The Co+Creation Club are open right now. Places are extremely limited and some epic bonuses are expiring soon. This will be the final round of The Club for 2023.So join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.Find out more about The Club: https://bit.ly/ClubCatABOUT CAT DUNN:Cat Dunn is an experienced Online Business Manager (OBM) specializing in supporting visionary coaches. With a focus on scaling businesses and providing streamlined systems, Cat helps entrepreneurs turn their dreams into actionable steps. Her strategic thinking ensures businesses reach their target audience and capitalize on their strengths. Cat's expertise allows entrepreneurs to spend more time in their creative zone and work with aligned clients.Trained as a performer and with a background in corporate administration, marketing, and communications, Cat started her own Virtual Assistant business before transitioning into an OBM role. She is passionate about empowering women through coaching and supporting their personal transformations.Apart from her professional pursuits, Cat is a manifesting generator, loves lasagne, and begins each day with meditation. She has experience as a professional Scare Actor and holds a Master's degree in Creative Writing.LINKS:Website: https://catlouisedunn.com/Instagram: https://www.instagram.com/catlouisedunn/

Are you wondering whether or not your business should invest in design?Design plays a significant role in attracting the right clients to your business and building trust and credibility with your audience. Through investment in design, you can create a visually appealing and professional brand that stands out from the competition and delivers measurable results.In this episode of Seriously in Business, join me Jacqui Naunton, as I cover the benefits GOOD design gives your business, how you do things CHEAPER than hiring a professional and how to work out how much you should spend? Ready to invest...but just $27? 👇Join me for the intimate online workshop to create an elevated brand experience so that you're the stand out and fully booked service provider in your niche! Let's Elevate Your Brand together Monday June 19th (replay available for ticket holders). Grab your ticket now:Elevate Your Brand Tickets Here

Our guest speaker for today is Ellie Griffin from Island Village. We chat all things from unconventional "creativity" in everyday life, all the way to the impact joining me inside "The Co+Creation Club" has had on her and her business.During the episode, we explore different ways to foster creativity, including movement, play and being free from distractions like technology.Creativity is an important aspect of life, and it can take many different forms beyond just art and design. It is linked to the concept of play and is something that everyone can cultivate with time and effort. Ellie will inspire you to experiment with creativity and explore different ways to express it in your life.We also discuss The Co+Creation Club program, which is a 10-week branding and design mastermind-style program that business owners can join and work with me on their business' brand and graphics. The program includes regular calls in small groups providing the opportunity to learn from each other and get real-time feedback on designs, dedicated help in between calls and additional office-hours calls.If you're interested in joining The Co+Creation Club, join my workshop, "Elevate Your Brand", on June 19th which will provide the necessary steps to take your business to the next level. It costs $27 and is recommended before joining the club. https://www.diydesignmybiz.com/elevate?utm_source=sib-podcast&utm_medium=podcast&utm_term=ellie-griffin118&utm_content=&utm_campaign=cocreation-clubThis will be your final chance to join The Club for 2023.And if you're in Tasmania, Australia be sure to join Ellie for Creative Odyssey on July 15th to explore creativity in a variety of forms. Find out more: https://islandvillage.co/ or follow on Instagram: https://www.instagram.com/islandvillage_/ ABOUT ELLIE:Ellie Griffin is a registered nurse, author, and women's wellness mentor. As the founder of Island Village, she hosts Women's Circles, providing a safe space for women to connect and grow. Through retreats, workshops, and sessions, she guides women in self-enquiry activities to foster personal growth and build strong connections. Ellie values community support and actively collaborates with local businesses.Her leadership training includes Bréne Brown's Dare to Lead, preceptor training and women's circle facilitator training. She has 3+ years experience volunteering with organizations like the Tasmanian Ambulance Service and Rural Help at Hand. As a former Ambassador and co-author for The Naked Farmer, she raised awareness for mental health in rural areas. Ellie's dedication to personal growth led her to study business while being a full-time mother and developing her own business. She understands the challenges faced by women in isolation, particularly in rural areas, and aims to provide connection and support through her work.

I feel a bit silly making this episode since I feel like a complete novice! ...but I just wanted to share my story behind growing my YouTube channel from almost no subscribers to nearly 10,000 in under 3 months.I started out (and still am) a total newbie to YouTube but there were a few intentional things I did to help grow my channel and I wanted to share that with you too.How I monetised my channel so quickly (and what I'm earning)How I 'tricked' viewers into thinking I'd been around for yearsMy top tips to growing quicklyThe intentional uploads I made to go "viral"and moreIf you'd like to stalk my YouTube you can do so here: https://www.youtube.com/@jacquinauntonCamera I mentioned: https://www.sony.com.au/interchangeable-lens-cameras/products/ilce-7m4-body-kitCheck out my courses and freebies: https://www.whitedeer.com.au/

In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals.Mistake #1: Not Showing Up: Many entrepreneurs hide behind their products or services, missing out on the opportunity to establish a personal connection with customers. We explore the importance of human-to-human marketing and share practical ways to overcome the fear of showing up, including leveraging personal branding through professional photography, short videos, and using your voice.Mistake #2: Forgetting to Sell: Finding the right balance between selling and providing valuable content is crucial. We discuss how some business owners either shy away from selling or go overboard with promotions. Discover subtle selling tactics and strategies to showcase the human aspects of your business, while maintaining a healthy balance. We also emphasize the significance of analyzing social media platforms, particularly Instagram, to strike the right selling-content equilibrium.Mistake #3: Not Having a Strategy Around Marketing: One of the key mistakes entrepreneurs make is not having a well-defined marketing strategy. Jenn and I delve into the importance of planning ahead and being strategic with your marketing efforts. Exploring how to identify upcoming events or quieter months that present marketing opportunities, such as World ___ Days or slower seasons. Avoid rushing your marketing and embrace a proactive approach. We discuss the benefits of scheduling dedicated time to assess your business plans, strategy, and goals, allowing you to create a comprehensive marketing plan.Tune in next week for more branding and business tips and tricks to help you grow your small business. Stay tuned and stay awesome!ABOUT JENN:Jenn Donovan, marketing thought leader, change maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!).Founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the Co-Founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.Jenn takes her clients from Invisible to Invincible using strategic marketing principles and is also a community leader, and a community believer and is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy.LINKS:Instagram: https://www.instagram.com/jenndonovan_/Facebook: https://www.facebook.com/jenndonovan.auLinkedIn: https://www.linkedin.com/in/jenn-donovan/Podcast: https://socialmediaandmarketing.com.au/podcast/

In this episode, we dive into the topic of self-worth as a business owner with guest expert Sam Dhu. Sam is a Psychotherapist and self worth coach who believes when we harness our inner resources of self-compassion/worth/acceptance it can be the difference between being stuck in survival mode and confidently thriving.During the interview, Sam shares stories and experiences of self-worth, and offers insights and tips on how business owners can improve their own self-worth. She explains that self-worth is not something that has to be earned or achieved, but rather something that is innate and already within us.Sam also discusses the importance of self-awareness and understanding our own values and beliefs. She emphasizes the need to be intentional about the messages we give ourselves and to cultivate a positive mindset.This episode is a must-listen for any business owner or entrepreneur who struggles with self-worth, overworking, procrastination or fear of putting our business out there, and wants to learn how to overcome their limiting beliefs and create the success they desire.ABOUT SAM:Samantha (Sam) Dhu is a Psychotherapist and self worth coach, Mum to a seven-year-old and baby, and passionate advocate for being radically kind and compassionate to yourself.Terms like ‘self-compassion’, ‘self-worth’ and ‘self-acceptance’ get used a lot these days, but to Sam, these aren’t just ‘nice sounding words’. Her degree in social work, post-graduate qualifications, training in cognitive behavioural therapy, family therapy, gestalt therapy, and decades as a practising therapist and coach have shown her these inner resources are the difference between being stuck in survival mode and confidently thriving. LEARN MORE FROM SAM:Grab your free "lazy" woman’s guide to procrastination:https://courses.samanthadhu.com.au/free-guide2023Follow Sam on Instagram here:https://www.instagram.com/samanthadhu/

In this podcast episode, we're talking about one of the most important aspects of branding: fonts! You'll learn why choosing the right fonts is crucial for creating a cohesive and recognizable brand identity.I'll also discuss the common mistakes people make when it comes to font selection and offer tips for how to choose fonts that work well together.It's important for every biz owner to know how to choose fonts that fit their brand's personality, how to pair fonts effectively, and how to ensure consistency across all their platforms.So, whether you're a new business owner or a seasoned entrepreneur, this episode is packed with useful insights that will help you create a memorable and cohesive brand identity through the power of typography. Tune in now to learn more!Read more:Watch on Youtube at Jacqui Naunton // White DeerUnlock your access to the free Seriously in Business video series to get your biz looking professional and polished - ready to make more money and attract dream clients. https://whitedeergraphicdesign.com/seriously-challenge

Gaining followers or getting likes on social media means nothing unless those followers are the kind of people who we can't wait to work with (and who one day want to work with us!) AKA. Soulmate clients.In this episode, Hazal shares with us how we can attract rather than "find" soulmate clients. As well as how we can niche down and really know what makes US different and valuable to our soulmate clients.Hazal also shares with us her tips to creating content that actually converts by bringing our followers on a journey to help them move from strangers to dream buyers! About Hazal:Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.FIND HAZAL:Instagram: https://www.instagram.com/hey.hazal/?hl=enFree Masterclass: How to Stand Out on Social without feeling like you're faking it https://heyhazal.com/stand-out-on-social-without-faking-itWebsite: https://heyhazal.com/

All any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers.There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption).Keep every post branded #noexceptionsUse "portrait" size instead of "square" posts to take up more spaceHierarchy and messaging - take your viewer on a visual journey of text at different sizes rather than overwhelming with too much info.Use imagery that is relevant to your business, you or the posts messageCheck your analytics and post content that performs. Focus on content that will draw in new followers AND content that will equip current followers Wanna know your brand style? Take the free brand style quiz: https://www.whitedeer.com.au/quiz

This episode is a little different than usual! I chat with mum and business owner Desiree to learn how she does life, motherhood, home making and business.We cover: work boundaries, communicating our needs, creating undistracted work times and more!Desireé Robinson is a a homemaker, homesteader, homebirther that enjoys a cup of tea as well as a family adventure with her husband and 3 young boys. She helps busy Christian moms create schedules that eliminate stress, ditch toxins & experience God given freedom of peace through biblical mindset practices.Listen to my episode with Desireé on her podcast: https://podcasters.spotify.com/pod/show/wholisticlifestyle/episodes/93-WAHM-Routine--Sabbath-Rest--Mom-Life-w-Jacqui-e20ckccDOWNLOAD FREE: Stress-Free cleaning schedule example & template:https://mailchi.mp/db3b11ac71ea/cleaningscheduleWholistic Lifestyle Podcast:https://anchor.fm/wholisticlifestyle

Free Canva Worksheet to plan out YOUR Wow Model: https://partner.canva.com/wowworksheetKnowing Canva or liking a certain colour are both wonderful things -but they don't make your brand good, memorable, stand out or resonate with your dream clients/customers.We can't just choose colours, fonts or graphics for our business on a whim - these decisions will help to determine how our brand connects with people, what they assume we'll charge and the kind of people we draw in.So, how on earth can YOU know what YOUR visual brand should look like?In this episode I'll share with you the same model I teach my students on how they can choose their brand visuals. It's called the WOW Model and it will change the way you think about creating your brand.Watch on YouTube: https://youtu.be/ddFeb4fsGJcMake sure to use this Canva Worksheet to learn dive deeper into making this model work for you! Click here: https://partner.canva.com/wowworksheet Because when you have a consistent, considered and clear brand - you're able to draw in more of the right clients, have a brand that YOU love and are proud to show up with and one that stands out while stands the test of time.

Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.We also chat different ways that you can build community online even with a low following!ABOUT NICOLE:Flutist turned digital marketer, Nicole Riccardo is the Founder & President of NR Media. After working with multi-million dollar business and gaining 10 years of experience in the field, Nicole’s mission now is to empower other musicians, creatives, and freelancers with the business + digital marketing know-how they need in order to create a career doing what they love!Instagram @nicolericcardo

Setting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily - to not get in your own way when it comes time to put yourself out there!These are the 5 most important graphics I see almost all business owners needing! This ep will unpack each one and the key things you need to think about whilst creating.1. Brand2. Social templates3. Facebook cover4. Email Sig5. Website/Online presenceFreebies and episodes mentioned:10 social media post ideas: https://www.whitedeer.com.au/socialideasChannelling YOUR Uniqueness into Your Brand: https://www.whitedeer.com.au/podcast/channelling-your-uniquenessChoosing + Pairing Your Brand Fonts: https://www.whitedeer.com.au/podcast/pairing-brand-fonts

There's usually 3 camps you might sit in when you hear the word public speaker:That's not relevant to me, I'm not a public speakerAGGHH public speaker. YUCK. Never ever.Yes! Tell me more how I can improve my craft.This podcast is for ALL 3 types of people... and especially those of you who fear public speaking or don't think it's for you.In this interview with Kate Cashman we uncover why ALL voices need to be heard... even if yours is quiet and doesn't sound "confident".Because 90% of good speaking happens before you open your mouth - it's all connected to your mindset! What do you believe about yourself and what you have to share.We need your voice, we don't need your confidence.Tips from Kate:Start by working out what's really going on in your mind - write down all the things you think about yourself? Write down what you think will happen if you public speak. Brainstorm your fears.Aim for courage NOT confidence. Start small and flex your courage muscle by putting yourself in small situations you can practice in - give yourself evidence that you can do hard things.Think about your audience and understand what they ACTUALLY want. Because a lot of nervousness comes from the unknown.Don't make your nerves mean anything. Good speakers still get nervous - you're still meant to be there.Remember you don't have to be the ultimate pro in your field - think of yourself as a contributor instead. ABOUT KATE CASHMAN:Kate is a holistic speaking coach who supports entrepreneurs and executives to more courageously and confidently speak up and share their passion and knowledge with the world – on stages, in workshops, in offices and boardrooms, anywhere! All in a way that is entirely unique to you. Website: katecashman.comFree roadmap to change the way you feel about public speaking: https://katecashman.kartra.com/page/soulful-speaking-roadmap-landing-pageFollow on Instagram: https://www.instagram.com/_katecashman.com_/Course coming soon!!

Are you thinking about hiring a virtual assistant to take on some of your tasks? That's awesome! But before you go handing everything over, make sure you have a solid brand in place first. Your VA can't work magic if they don't know what they're working with! So, get your branding sorted before you get too excited - otherwise, whatever they create for you is likely to be not related to you or your brand, inconsistent and something you honestly quite dislike.What do I mean by branding, you ask? Well, it's all the fun stuff that makes your business unique! Your logo, color palette, fonts, and anything else that represents your business's personality. Create a brand style guide laying out your brand's visual rules and make sure your VA has access to all of this and knows how to use it. Don't leave them in the dark, wondering how to make your Instagram look fabulous!If you're not quite ready to hire a VA, that's okay! This episode still has loads of tips to help you get your branding game on point. And when you are ready to bring in a virtual assistant, make sure you've done the groundwork first. By setting your VA up for success, you're setting yourself up for success too. So, get your branding sorted and let's make some magic happen!If you're ready to get your brand sorted so your outsourcing is a success - let's work together in The Co+Creation Club. Doors close MIDNIGHT TONIGHT (7th March 2023). Find all the deets and grab your spot here: https://www.diydesignmybiz.com/club

You know those people who just go ALL IN? Who commit to working with you and you just get to sit in awe as you watch the process unfold and the results begin streaming in because someone said "YES"...That's Lavinia. And Lavinia is not only one of my incredible past Co+Creation Clubbers, but an incredible business owner in her own right.Lavinia stepped out of corporate into starting her own online business not even knowing what Canva or Instagram were! But she invested in learning, coaching and taking her knowledge from corporate and building an online business where she now serves other women seeking to start their own businesses.Prepare to be inspired and spurred on as you listen to Lavinia's journey, her focus on building relationships online (not just to sell to but for our own connection and sanity!), and build your knowledge of the customer journey as she shares the 4 stages every customer goes on before they work with you!Lavinia also shares BTS of her experience in The Co+Creation Club - my intimate, 6 week group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.Spoiler: her results are pretty epic!!Doors to The Club close next week (March 7th) so pop your skates on and save your place inside (almost 50% sold out!): https://www.diydesignmybiz.com/clubAbout Lavinia Rumbiolo:Lavinia is a business coach for female entrepreneurs who want to build a biz without the burnout and overwhelm.At the end of 2020, Lavinia decided that she didn’t feel aligned to corporate anymore and went all in to learn about all things online and business. Coming from a background of sales and leadership for 18 years Lavinia knew business and how to grow sales and teams, but the online space has completely flipped her mindset around how to do good business - it’s all about people.Now, Lavinia's mission in life is to teach women to create their own economies, not rely on a ‘paycheck’ or have capped salaries- the sky is NOT the limit. She focuses on being economically and financially independent to give women choices and helps them impact the world. Connect with Lavinia on Instagram:https://www.instagram.com/laviniarumbiolo/

Balancing who we are and what we love, with being a business owner can be a tricky feat. We are pulled in so many directions, with so many demands, priorities and expectations...Join me in this episode as I chat with Marlous Teh about ways you can accept your current season in life and business (HELLO being a mum of a toddler whose capacity is far lower than I want it to be).Marlous was also a STAR student in my sell-out program: The Co+Creation Club so she shares a few insights into the impact the experience had on her...beyond having a "pretty brand".Doors to The Co+Creation Club only open twice a year - and RIGHT NOW is one of those times. Join us for a business-changing experience where you'll not only work WITH a designer to co+create an incredible brand and/or graphics but also grow in confidence, time, pride, clarity, momentum and authenticity.Find out more (and see some incredible before and afters) here: https://www.diydesignmybiz.com/clubABOUT MARLOUS TEH:Marlous is an Internationally Certified Leadership, Mindset & Energy Coach who supports ambitious heart-centered, leaders, entrepreneurs and change-makers to be their most confident, courageous and powerful selves. Her clients desire to radically shift the playing field and redefine leadership and success, so that they can live deeply fulfilling lives and create the life-changing impact they know they can have with integrity, joy and purpose.INTSTAGRAM: https://www.instagram.com/marlousteh/WEBSITE (yes, she made this herself!): https://www.marlousteh.com/

Are you ready to level up your Instagram game and turn random people stumbling across your Instagram into dedicated followers and buyers? Well buckle up, because we're diving into the secret sauce of creating a killer Instagram presence!Instagram has become the go-to platform for businesses and individuals to show off their brand and reach more peeps. But let's face it, with so much content out there, it can be tough to stand out and make a lasting impression. But don't you worry, we've got you covered! In this episode, I'm spilling the tea on the design and strategy tips that will take your Instagram presence to the next level. Get ready to become an Instagram pro in no time!The overall question you need to ask yourself throughout all of this is: What would someone stumbling across my feed for the first time think? What can they tell about me and my business from a quick glance?This episode only just scratches the surface!Join me LIVE on February the 16th for an EPIC 2 hour session: ELEVATE YOUR BRAND. Together we'll deep dive into how YOU can create an elevated brand experience. I'll show you practical examples, share action steps and even offer live hot seat coaching on your designs/brand.Places are limited and tickets are only $50. Find out all the details here: https://www.diydesignmybiz.com/elevatelive

It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages.But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since).And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too.Nadine's method gets some of the most INCREDIBLE pieces of copy...but get this, you don't write it - your audience does.Join Nadine and I as we chat through what you need to implement now, BEFORE you start writing copy for your business. And trust me, I've seen this strategy in action and it WORKS.PS. This can work if you're brand new to business OR you are a seasoned veteran. Some top tips to wet your appetite:BEFORE you start writing, step back and talk to you customer/s. This might be past customers/clients or ideal customer/clients. You could even get your insight from hanging out in places like Facebook groups...without posting a thing!Look at the words your clients/customers are using, the problems they're having, any objections they might have AND their desires - what's the dream solution?Tap into messaging that will resonate with your audience so that when they read your content it feels like you are really speaking to them and where they're at.About NadineNadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.Nab access to Nadine's EPIC The Over-the-Shoulder Tutorial and watch everything you learn in this episode in action: https://candocontent.com/audienceFollow Nadine on Instagram at: https://www.instagram.com/candocontent/Website: https://candocontent.com/

We're back for another year! Welcome to 2023 with Seriously in Business!Have you ever wondered what it takes to make your brand truly stand out? What makes a potential client instantly connect and want to work with you? The answer - an "elevated" brand.An elevated brand experience is one that is professional and considered, making you the standout professional in your field. (Note: A "professional" brand doesn't have to mean a corporate one void of all personality, it can still be fun and playful while maintaining a level of professionalism.) An elevated brand is readable, beautiful, cohesive and super relevant to your dream client.Because having an elevated brand will help you to:Set the stage for your offeringCreate anticipation, expectation and buzzNurture your client along the journeyExude professionalism and trustIn this episode I'll share with you the five key elements you need to implement in order to create an elevated brand experience for YOUR business - especially if you're a DIYer of your graphics. Not only will this help you stand out in your field, but it will also help you get booked out. Keep reading to learn more about creating an elevated brand experience that will help you and your business thrive.

Can you believe that we're here? 100 EPISODES!!To celebrate I wanted to do something a little different! I've invited my incredible business coach, mentor and friend, Ellie Swift, to join me as a guest host on this episode.The roles will be reversed and I'll be jumping into the hotseat while Ellie asks me some epic questions from you, my audience!We cover everything from my personal life, whether I regret starting a business and the motherhood/entreprenur juggle. Plus letting you in on my worst design mistake, the biggest mistake I see DIYers make and the best way you can save time when designing.Ellie also reveals a secret live on air that had me aghast!I hope this episode is inspiring and serves you in your business journey - because I'm so grateful for you. Whether you've listened to 1 episode or all 100: thank you for being here, for learning from me and supporting my little business.Here's to 100 more episodes!If you'd like to work with me, doors are currently open for my program DIY Design My Biz (CLOSING THURSDAY 15TH DECEMBER 22). Head here to nab the sale and start creating graphics for your business you are proud of: https://www.diydesignmybiz.com/

When someone works with your business, they work with YOU. So how can you create a brand that captures who you are? That helps people get to know YOU when they see your graphics. That YOU feel proud to promote and show up inside of?Inside this episode I'll share with you some key things to consider before you create your visual brand (or rebrand) to make sure you graphics OOZE that uniqueness that is you.Doors for my online course, DIY Design My Biz are closing soon! This price will never be offered again and if you're ready to stop guessing your way through your brand then it's time to jump in. Head to https://www.diydesignmybiz.com/ to jump in and uplevel your brand for 2023!WOW model podcast episode: https://www.whitedeer.com.au/podcast/diy-own-graphics

Trends are a little overrated...But I do believe there are strong directions many business owners are going in their graphics *that perform well* that I'd love to share with you...Particularly for DIYers creating their own graphics - coz you see: Almost EVERYONE is using Canva now for their designs, so if you want to be DIFFERENT, to actually look like a pro, then implementing these 6 "trends" will help.Let's dive in!Simplifying social posts (+ "meta" designs)Customising templates to make them uniqueCustom logos (aka. NO Canva premade logos)Animation, videos and experiencesContrasting text sizes to create PUNCHOpen and spacious designsWhich trend are you going to try first?Join DIY Design My Biz before the sale ends: https://www.diydesignmybiz.com/And take the Brand Style free quiz here: https://www.whitedeer.com.au/quiz

For some business owners the word Canva either means NOTHING to them... or it's something that strikes a little bit of fear and trepidation taunting them as yet another thing they need to learn!I want to share with you in this episode why Canva is a MUST for every business owner - even you ;)I'll go onto the what Canva is and the differences between the Free and Pro versions!I also chat about all the epic things you can do for YOUR business on this design platform. Free trial of Canva Pro: https://partner.canva.com/prodeerLogo design in Canva episode: https://www.whitedeer.com.au/podcast/making-your-logoJoin DIY Design My Biz for half price: https://www.diydesignmybiz.com/

Dear business owner,Your business is incredible.What you offer is so beautiful.I love your passion and your heart for those you serve.But it's hard for people to FIND your wonderful business if you don't market yourself well.And one of the biggest tools in your marketing toolkit is your graphics and branding.AKA. How you LOOK to those around you.And boy, it plays a huge roll in your success.And so I want to share with you this message. This encouragement. This insight...I hope you find it helpful.Dream big and show up accordingly.Love, your friendly neighbourhood graphic design coach.PS. My online course to teach you design is almost 50% off this week (from 24th November). You can find out more here: www.diydesignmybiz.com

ATTN: All wonderful humans thinking of starting a business! THIS EPISODE IS FOR YOU!Starting a business is no easy feat and there are few MUST DO things that can make the difference between success and sad eyes.So here are my top 5 steps you need to start working on if you're wanting to start a biz in 2023 (or sooner!).- Choose your biz name, website and social handle- Design your logo- Create a powerful visual brand- Map out your social media plan- Create a tool to draw people to your biz - ie. freebieI got DEEP into each of these points so grab a cuppa, put in your headphones and be ready to be inspired, equipped and ready to move!Join the FREE "Seriously in Business" Challenge (22-24 Nov 2022).Other episodes to listen to:- Designing Your Own Lead Magnet- 5 Mistakes NOT to Make When Making Your Logo- Choosing + Pairing Your Brand Fonts: Top Things You MUST Know

I want to let you behind the scenes of my recent branding photo shoot!How I prepared, what the day looked like, how I chose my clothing, how I made the most out out of the session... EVERYTHING.Coz it can all feel a little daunting and mysterious some times so I hope this ep lets you in behind the curtains to the reality of a photoshoot.You see - photos for a business owner is one of the BEST marketing tools. And certainly one of the BIGGEST things to make designing graphics easier.Personal branding photos help you share your personality, communicate your brand vibe and help your audience connect with YOU.It also helps you show up as a PRO and gives you a boost of confidence while you're at it.I've recorded an episode with my photographer back in ep 31 too, so here's the link if you want to listen to more of her tips too: https://www.whitedeer.com.au/podcast/brandphotoPLUS! I'd love to invite you to join my FREE 3-day challenge: Seriously in Business. Coz if you're ready to look serious about your biz, I want to help make it happen! 22-24 November! Join free now: https://www.diydesignmybiz.com/SeriouslyChallenge

There are 3 common traits I see in all the business owners I've taught that actually LAST and make GOOD graphics for their businesses.Coz it seems DIYing might not be for everyone - so in this episode I want to share with you the 3 traits you need to be able to create your own graphics.And thankfully - these traits are ALL ones that we can cultivate if we don't feel like they're currently strengths of ours!Curiosity: Are you curious about how things work, about exploring new ways to doing things. Are you curious about YOURSELF and your audience and finding graphics that connect.Creativity: And not just in the classic sense! Are you able to explore, to find solutions to learn to create graphics that are more than just plain text on a page. Do you love beautiful things!Continue: Are you willing to try again? To not give up when things don't work the first time. Are you willing to try things a different way or brave enough to build on what you've done in the past?Foster these 3 traits and you'll have skills that not only serve your business graphics but your business as a whole!

When we get to this time of the year it can feel like things are starting to wind down... but not over at White Deer! I wanted to share with you what I'm doing in these final months of the year to not only prepare for 2023 but to keep momentum rolling NOW!This is a little bit of an insight into the backend of my business - enjoy listening to my plans, ideas, launches, things I'm changing and things I'm getting help with.I hope it inspires you as you consider what actions you can take now to build your business and set yourself up for an incredible 2023!

If you're anything like me, numbers are one of your least favourite parts of business.They're one of the jobs you tend to put off then finally get to later and regret you let your books get so out of order.Well, I think it's time we change things around and take ownership of this less fun area of our biz.In this episode I chat with money and business mentor Natalie Hall. She shares with us 5 numbers all biz owners need to be on top of and how we can practically do that through weekly and monthly money dates!Natalie has seen too many businesses go under due to a lack on money management, but being a business owner herself she can see how tricky all the aspects of running a business is and her dream is to make the money side a little more manageable!Here are some of my notes from our discussion:5 numbers:Your budget: plan out your money goals for the 12 months. Write down sales expected, expenses, investments, wage, super and forecasted profit. You can then make decisions on how you're going to hit those goals. (Look at profit and loss statement for past figures to gain inspiration for these goals)Cash flow forecast: Cash is king. Weekly cash flow forecast - over 12 week periods. This is the cash coming in vs coming out.Tax: Speak with an accountant about working out your income tax for the year. Make monthly payments into a personal tax bank account so you're putting it aside and don't get a shock when it's time to pay. Also looking at GST and putting it in a separate account too.(and 5!) Sales and profit: Profit is what we end up with at the end of the day so it's important to know what our end profit is. Look at sales weekly/monthly and profit end of each month. Compare against your budget and see if you're on track.WEEKLY: Have a weekly month date! ie. sit down on a Friday and check in on your numbers, reconcile your accounts, weekly revenue, expenses, cash in and out, bank balance and if you need to put any money into your tax accounts. Check invoicing, bills, etc. Look at your expected cash flow for the following week. And a check in on YOU - sleep, eating, family, self care - being aware of you and your mindset.MONTHLY: Get your financial statements, maybe even print them off!! Profit and loss, cash flow, balance sheet - go through sales and then go line by line in your profit and loss expenses (check it's going to plan and check that it's all correct). Cross check your actuals with your budget. Check bank, cash, tax, super, GST accounts and Plan for the month ahead.Don't be put off my this list! Natalie explains that once your weekly/monthly dates are set up they won't take long at all and will lead to far more success for your business in the long term as you make informed and wise decisions with your money. ABOUT NATALIE:Natalie Hall is a former accountant CPA turned money and business mentor based in Melbourne, Australia. She helps high achieving, 6-7 figure business owners grow their profit whilst prioritising their wellbeing and mindset. Educating women financially so they can learn the power of numbers to grow their profit, as well as supporting them to harness the power of their mind and wellbeing to create the business and life of their dreams. The end result? Unwavering self belief and trust so they can become the woman they were destined to be. CONNECT WITH NATALIE:Website: nataliejhall.comInstagram: @natalie_j_hallYour Guide To Growing Your Profit Freebie

It's the question EVERY business owner needs to tackle at multiple times in their business: Should I DIY my graphics, hire a professional, or should I get my VA to do it?And there's no one right answer for everyone, but there will be one right answer for you in this season.So in this episode I'm going to step you through the most important things you need to consider depending on your budget, stage of business and priorities.

When we first start our business it can be difficult to know how to infuse our personality and passion into it. Tara didn't have a bad brand, but it didn't quite match her deep caring nature or spiritual focusses - so, in The Co+Creation Club we changed that.I'm so excited to share Tara's story with you. Discover just how empowering and impactful it was for her to update her branding herself and learn the skills to create promotional material for all of her offerings both during her time in The Club and well after it had finished!Tara shares of a masterclass she's wanted to create for a year now but has only just now put it out into the world - in part helped by her ability to create her Instagram posts and presentation slides in a way that was fun and deeply resonates with her audience.Tara even mentions that the kinds of clients she's drawing in now that she's designed her brand around HER are even more aligned.Listen now to hear Tara's experience of working with me in The Co+Creation Club and if you're excited to join our October round (final round for 2022) then jump in here before doors close October 4th. https://www.diydesignmybiz.com/club ABOUT TARA:Tara Winters is an award winning life coach, soul guide, speaker, writer and mother of three children.Her first career as a corporate accountant saw her working for large multinational corporations. After 20 years of hiding her spirituality while climbing the corporate ladder and playing down her money wisdom in the spiritual world, she now integrates her masculine and feminine energy to create a life of joy, freedom and abundance.With deep wisdom, a loving heart and a treasure trove of spiritual and financial tools, she supports her clients to create an abundant relationship with money and with themselves. She strongly believes that people who feel abundant in their lives, financially and otherwise, have the power to change our world.CONNECT WITH TARA:Instagram: https://www.instagram.com/tarawinters.co/Website: https://www.tarawinters.com.au/

I wonder if you can relate to Nivek..."I jumped onto Canva late one night to start working on my brand but I felt so stuck. So uninspired. I felt like I was going to snap! I couldn't look at it all anymore. I need someone to guide me... I couldn't articulate what I wanted but I knew I didn't want to stay in this place any longer.""Whenever I put anything into the world, I want to be proud of it. But I couldn't find that in the brand that I had or anything I could think of on my own. It was stopping me from launching the podcast coz I wanted to feel proud of it and to be able to shout it from the rooftops... but I didn't feel confident in anything I could create on my own"Nivek is a wildly successful business owner but she wanted more, she wanted to grow, she wanted to feel proud of her brand. But her graphics were getting in the way (the opposite of what they're meant to do!).Listen to this episode to found out what changed EVERYTHING for Niv. Join The Co+Creation Club! Doors close October 4th.www.diydesignmybiz.com/club ABOUT NIVEK:Nivek Harrison is an Online Business Manager and the owner of The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems. Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems. After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news. GET IN TOUCH WITH NIVEK:Download '70 Tasks a VA Can Do For You'Instagram: www.instagram.com/thevirtualchapterWebsite: https://thevirtualchapter.coPodcast: https://podcasts.apple.com/au/podcast/the-virtual-chapter/id1626957686

It's time to get real. Sometimes in business we can keep on trying, keep on hustling, keep on researching... but at the end of the day we still feel STUCK.We feel overwhelmed, unsure of our next move or uninspired and it's just all too hard.It's at this point we have 2 choices.1. Do we try again - start the process of finding inspiration, researching and brainstorming what we need to do OR2. Do you GET HELP. Inject some new insight, professional advice and accountability into the situation.I have tried both and I have to say #2 results in quicker action, calm steps and better outcomes. EVERY TIME. And so if right now... your brand is feeling stuck.You aren't proud of what your business looks like.You feel embarrassed to put your business out there.You have ideas but don't know how to make what you need to bring them to life.You try making things but you're never happy... It might be time to get some help.And I would be HONOURED to journey with you.I have a program, The Co+Creation Club that is a 6 week live experience with me... doors only open a couple of times a year and they will be opening September 14th and closing October 4th and if you know that you need help - it's time to take action. Find out more: www.diydesignmybiz.com/clubor DM me on Insta @whitedeergd

Sometimes your brand doesn't feel quite right anymore.You've been in business for a little while now and what you started with isn't what's going to take you to the next level... it's time to expand.But HOW?Exploring the possibilities for your brand can be a daunting task but I think here are 6 keys to do it and I want to let you in on what this process looks like for your biz!Decide whether you should rebrand or evolve.Confidently explore the possibilitiesMove from a "vague" style to a solid directionCreate your dream moodboadDemystify your fontsCreate colour palettes with feelingListen now to dive deeper into what each of these secrets means for you.PLUS if you're wanting a chance to sit down and dedicate time to this process join me live for the Brand Expansion Vision Session on Thursday the 15th of September!Buy your ticket here: www.diydesignmybiz.com/expand

Let's talk Landing Page design. Landing page are SUCH an intricate beast that there are SO many schools of thought on.Thankfully today's guest has worked for some big businesses and done all the testing for us! Join Lex and I as we chat about those pages on our website that often do the selling.We'll cover:What makes a landing page different to your general websiteSome of the mistakes Lex often sees on landing pagesWhether you need to have external links on your landing pageThe 6 key components every landing page needsHow you can visually represent your service even though it's not a physical productWhere you can find great examples of landing pages to inspire youABOUT LEX:Lex Roman empowers early stage solopreneurs find their clients without playing Google and Instagram’s games through her business Super Easy Digital.A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for companies like Nissan, Macys and The Black Tux since 2010. Now, I’m on a mission to help solopreneurs get seen and get sales without being beholden to big tech.Snag Lex's offers with your special discount: https://supereasydigital.com/designhacksFollow Lex on Instagram: https://www.instagram.com/supereasydoesit/

Sometimes all the demands of life just feel so overwhelming... the tasks to do at home (all the cooking, cleaning and managing!), the tasks for work (running your own biz isn't simple!) and everything else... motherhood, relationships, not to mention: looking after YOU!In this podcast episode I chat to Bridget Johns from Be Simply Free about how we can not just declutter our homes (not even something I had on my radar to do!), our calendars and minds and how that decluttering can make life a whole lot less overwhelming!We cover all things from:How to stop, focus and notice what will work for OUR life and familyWhat one little step you can take today towards feeling less overwhelmedThe expectations we put on ourselves now that haven't always been that way!Why clutter contributes to overwhelmHow using a calendar for everyday moments in life can change things for the better!How you can choose what matters to you and actually find time for it.About Bridget JohnsBridget Johns is a city girl that moved to the country vowing "it will just be a two-year stint” then married a farmer! She now happily lives on a sheep and cereal farm with her husband and two children on the Yorke Peninsula of South Australia. For the first 16 years of her career, she worked in State Government and regional development roles supporting economic development, wellbeing and engagement initiatives in education, workforce and skills development and export and investment projects. In 2019, she asked herself a big, bold and audacious question “If time and money were no object what would I do?”, Bridget said “Be a professional organiser” so she jumped off the traditional career trajectory and followed her dreams and launched Be Simply Free, a professional organising and declutter coaching business in March 2020 just before the pandemic started. Be Simply Free exists to teach women to reduce their mental load by decluttering their homes, phones, calendars and minds so they can find more space in their homes and time in their calendars to collect moments, not things! Keep in touch with Bridget:www.besimplyfree.com.auwww.instagram.com/be.simplyfreewww.facebook.com/besimplyfree To access six free videos to help you declutter your kitchen, toys, office, sentimental items and linen cupboard join the Be Simply Free community group: https://www.facebook.com/groups/besimplyfreecommunity

How do you know what your brand should look like?There are so so many styles out there it's hard to choose which is right for you!In this episode I'll let you in on why it's a non-negotiable to know what YOUR brand style is.Plus what are the 6 top current styles and how you can choose what yours needs to be! On Thursday the 18th of August 2022 I'll be releasing a quiz to help you find out your brand style! And the best bit, you'll get given tons of suggestions on colours, fonts, elements, Canva search terms and even a Pinterest board full of inspiration - ALL customised to your result and brand style. Head to: www.whitedeer.com.au/quiz now

Why do you need to think like a designer when you're NOT a designer?Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe.When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits in the middle between "Clarity" and "Content" and is arguably one of the most important parts of the process.Attitude asks: "How can I think like a designer?"We cover:Demystify designer details:Learn principlesLearn CanvaLearn file typesCultivate communication:What message are you trying to communicate?How can you use colour, fonts, imagery, style to support your message?How can you use text to make your message clear?Grow your confidence:Feeling excited to create helps inspiration to flowGetting confident (and quick) at using CanvaEnjoying the process equals less burnout

Every small business owner thinks that it won't happen to them.But the truth is, hacking is on the rise!! And if you're like me [until now] you've had your head in the sand crossing your fingers it'll all be okay.But did you know: even though a hacker isn't getting that much if they hack you... they can hack more of us quickly because our businesses are not secure so, it's still worth their time and you and I are so at risk!Thankfully, my guest, Caitriona specialises in helping small businesses stay safe and we chat in this podcast episode what hacking can look like right now and actions you should take to be safe.CaIT is passionate about protecting small businesses from hackers, CaIT is on a mission to educate businesses and our community to understand the risk of cyberattacks.The stakes of a cyber-attack are at an all-time high, yet CaIT believes that taking small steps to improve your online security will decrease your chances of getting hacked.With years of experience working with businesses of all sizes and across many industries, she strongly understands business operations and what is required for business growth. She applies this knowledge when devising and implementing tech solutions that will securely assist with business growth. Follow CaIT on Instagram here: https://www.instagram.com/cait_cybersafe/

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!Enjoy, and let these nuggets spur you on!

Rebranding your business is a BIG deal and shouldn't be done on a whim.But sometimes we get sick of our brand, or it feel really outdated...So when is it RIGHT to rebrand?In this episode I cover 5 questions to ask yourself to know if it's time for you biz to get a new look.Am I just bored? Or is it really time?Is what I'm doing the same as when I started?Is my niche still the same as when I started?Do I feel like this is holding me back? Do I feel embarrassed?Do I have a full brand? Can I just add to it rather than rebranding?Listen now to find out what these questions mean for your business. And happy rebranding or NOT rebranding!!If you'd like some help rebranding, you can work with me in 1 of 3 ways!1/ Let me teach you in DIY Design My Biz!2/ Rebrand together in The Co+Creation Club!3/ Work with me in the One:One Rebrand Experience.

I LOVE scrolling my socials and seeing business owners taking charge of this business by designing their own graphics.BUTThere are some mistakes I see them make, especially RIGHT NOW, that are jeopardising their professionalism.Design mistakes that are saying to their audience "I'm just a little side hustle, not a professional you can trust".Thankfully though, these mistakes are SO easy to fix (whether you are a side hustle or running your biz full time).In this episode of Design Hacks for DIYers I want to jump in and let you know what these 3 mistakes are and how you can fix them and make sure your graphics are screaming professionalism as well as communicating super clearly!

When a client comes back to work with you again because they loved working with you the first time, it's free!What I mean is that you didn't have to spend your advertising budget or time getting them to purchase from you because they were already sold on you the first time.The art of getting return clients comes a lot down to creating a premium experience. An experience that feels nurtured, exciting and smooth the WHOLE way through. And a lot of this comes down to design.[Although not ALL design - I touch on quite a few elements on business in this episode, not just graphics].There are 5 parts to what I like to call the "5 Stages of Nurture". These are the stages someone goes through when they become a client/customer of yours. Right from their first awareness of you to their final interaction after having purchased.1. The Pre-Purchase Experience2. The Purchase Experience3. Immediate Post Purchase Experience4. THE Experience5. The Post Experience ExperienceInside this episode I dissect each stage and show how you can WOW your clients in EACH one so they are left with the sweetest taste in their mouth and are LOOKING for ways to work with you again and share you with their friends.This is one of the funnest, easiest and most beautiful ways to grow your business. Enjoy!

Being alive for 29 years doesn't really qualify me to be THAT wise. I know.But, I do think I have a couple of nuggets to share in the world of business. And so to celebrate my upcoming celebration of another year around the sun I wanted to share with you 29 things that I've learnt before I turn 29.Some of these lessons I've learned the hard way, others came naturally (thank goodness!!).Grab a cuppa and tune in as we whip through these hopefully wildly helpful lessons!And I'd love to know - what are some of your biggest biz lessons? Message me on Insta and have a share (@whitedeergd)PS. If one of your lessons has been learning the importance of design and you want to step things up a notch in your biz...Make sure you take a look at my birthday sale! Courses, workshops and coaching all 29% off!SHOP NOW: https://www.whitedeer.com.au/goodies

Choosing the fonts to use in your business graphics is no small decision! It'll totally impact the way your business will look, how professional it comes across as well as the type of feel people get when they see your biz flyer, instagram or website.Most biz owners get VERY overwhelmed choosing fonts though - they know it's important but they don't know how to do it well.Well, I'm here to help - this podcast episode will cover some very important things to think about as well as some of my pro tips to remember.Choosing fonts can be done once and last you YEARS so it's good to do it right the first time.We'll cover:- Different types of fonts and what each represents- Different font voices and how that impacts your business- How many fonts you should use in your business- Where you can buy unique fonts from

Canva can be tricky to learn [and master!] - just like all new things!! But dear business owner - you DON'T need a Canva teacher.I've seen a lot of people who actually are quite apt at using Canva still creating designs that suck... #sozBecause Canva isn't magic.And design isn't just about prettiness.Design is about communication...and it's non-negotiable [as a biz owner making your own graphics] to know about DESIGN and how you can make a good impression with your audience through it.Do your designs communicate your value?Do they communicate your message?Do they communicate what you do at a glance?Do they communicate and connect with YOUR niche?Do they communicate your professionalism?Don't get me wrong - spend time learning Canva, but don't do it at the cost of learning design skills. spend time upskilling yourself in learning key design principles like: hierarchy, colour psychology, contrast, font pairing and more.You won't believe what it does to your confidence and your biz success - trust me!If you'd like help with design you can get started with my half-day workshop replay: Brand Slam. Purchase your access here for just $50: https://www.diydesignmybiz.com/brandslam

It's been exactly 1 year since I shared about life, motherhood and running a business - back when bubs was almost 6 months old (back in EP 24).It's time for another check-in because, honestly? This is the kind of stuff I'd love to hear from other biz women/mothers.This episode is less advice and most an honest look at where I'm currently at - the struggles, the frustrations and the wins.Sit down with me for a few moments as I let you behind the curtain on:- How much work I'm actually doing as the main carer for our 18 month old.- Why I run my business the way that I do- The hustle of trying to work in nap times- Being comfortable not wearing makeup- Why I haven't put Mahlie in childcare yet- The struggle of not being present with MahlieI hope it gives you comfort on whatever season of life you are in.

Most designers would shout an almost deafening "NO!!!" at the idea of a business owner designing their own logo.And for good reason!!Logo design is more than just making a pretty logo for your business.There are MANY things the common DIYer misses that can be detrimental to their businesses' professionalism, quality and legal soundness.So, in this episode let me take you deep on the 5 things you must do correctly when creating your logo! (You can thank me later).We discuss everything from:- Readability across all uses- Legalities around copyright and unique designs- Creating versatile variations to suit ALL your needs- Making a logo that goes beyond the trends- Saving in the correct file format that will make sure you logo is clear, crisp and will take you into the futurePlus, if you'd like HELP while doing this to make sure you really nail these 5 things, join me inside my online course DIY Design My Biz. Doors open now: https://www.diydesignmybiz.com/