116: Small Biz Marketing Blunders: Are You Making These Rookie Mistakes? with Jenn Donovan
In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals.
Seriously in Business: Brand + Design, Marketing and Business · Jenn Donovan, Jacqui Naunton, White Deer
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Show Notes
In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals.
Mistake #1: Not Showing Up: Many entrepreneurs hide behind their products or services, missing out on the opportunity to establish a personal connection with customers. We explore the importance of human-to-human marketing and share practical ways to overcome the fear of showing up, including leveraging personal branding through professional photography, short videos, and using your voice.
Mistake #2: Forgetting to Sell: Finding the right balance between selling and providing valuable content is crucial. We discuss how some business owners either shy away from selling or go overboard with promotions. Discover subtle selling tactics and strategies to showcase the human aspects of your business, while maintaining a healthy balance. We also emphasize the significance of analyzing social media platforms, particularly Instagram, to strike the right selling-content equilibrium.
Mistake #3: Not Having a Strategy Around Marketing: One of the key mistakes entrepreneurs make is not having a well-defined marketing strategy. Jenn and I delve into the importance of planning ahead and being strategic with your marketing efforts. Exploring how to identify upcoming events or quieter months that present marketing opportunities, such as World ___ Days or slower seasons. Avoid rushing your marketing and embrace a proactive approach. We discuss the benefits of scheduling dedicated time to assess your business plans, strategy, and goals, allowing you to create a comprehensive marketing plan.
Tune in next week for more branding and business tips and tricks to help you grow your small business. Stay tuned and stay awesome!
ABOUT JENN:
Jenn Donovan, marketing thought leader, change maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!).
Founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the Co-Founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.
Jenn takes her clients from Invisible to Invincible using strategic marketing principles and is also a community leader, and a community believer and is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy.
LINKS:
Instagram: https://www.instagram.com/jenndonovan_/
Facebook: https://www.facebook.com/jenndonovan.au
LinkedIn: https://www.linkedin.com/in/jenn-donovan/
Podcast: https://socialmediaandmarketing.com.au/podcast/