Seriously in Business: Brand + Design, Marketing and Business

https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them. Which meant hundreds of hours of valuable content were basically sitting there… unseen. Today I’m pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn’t what I thought it was… and it’s probably not what you think either. If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you. I cover: Why content isn’t actually hard (and what the real problem is) The hidden bottleneck slowing down your business Why your visuals might be costing you clients The system I built to repurpose content without overwhelm The exact results I saw after implementing it (they’re BIG) Timestamps Intro 0:00 Making content 2:25 Why does making content feel hard 4:16 Stat breaking 6:30 Insight 8:00 PSA 13:52 Wrapping up 14:39 Watch on YouTube: https://youtu.be/6oS1VXczzuE Read on the Blog: https://whitedeer.com.au/ep259/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home. Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it. I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload. What we cover: Why not repurposing your content is capping your reach The “hero content” strategy that simplifies everything How to turn ONE idea into a week (or more) of content The real reason social media feels hard (and how to fix it) My Canva-based system that makes repurposing EASY Timestamps Intro 0:00 Creating for social media 1:40 Hero content 5:30 Design issues 7:40 Freebie 9:10 Walkthrough 9:45 Summary 12:30 Watch on YouTube: https://youtu.be/-7y5sQNe5NQ Read on the Blog: https://whitedeer.com.au/ep258/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_SwitchToXero Terms & Conditions apply.* Running a business isn’t just about the visible parts… the branding, marketing, and client work. Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting. In this episode, I’m pulling back the curtain on the backend of my business... and I’ve brought in a very special guest to help! My mum, Sharon Gleeson, who just happens to be an accountant with 40+ years of experience… and now my bookkeeper. We talk about how my business has evolved from designing in my bedroom to growing 500% in the last four years, what systems we use today, and the financial setup that keeps everything running smoothly. We cover: Why spreadsheets eventually stop working for growing businesses The systems I use to run my courses, coaching and design agency The biggest mistake I made with accounting software Why integrations (like Stripe, PayPal and Dubsado) matter so much How understanding your numbers helps you make better business decisions Tools mentioned: • Xero (accounting software): https://referrals.xero.com/jacquinaunton_SwitchToXero • Kartra (courses + coaching platform): https://try.kartra.com/urc3ghe3cooh • Dubsado (client management + invoicing): https://dubsado.com/?c=whitedeer • Canva (design tool): https://partner.canva.com/whitedeer Timestamps Meet my mum (and my bookkeeper) 0:00 Getting to know the guest 1:48 How my business actually works 4:50 PSA 16:00 Why switch to Xero 16:44 Wrapping up 28:30 Watch on YouTube: https://youtu.be/fA-bx14oFYI Read on the Blog: https://whitedeer.com.au/ep257/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Work with my design agency: www.whitedeer.com.au/studio If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video. Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly. Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers. These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated. Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome. You’ll learn: Why hiring a designer without clarity leads to disappointing results How to make sure you hire a designer with the right skills and style The preparation every client should do before starting a project Why too many opinions can ruin a great design How to give designers feedback that actually helps Why design alone can’t fix poor business strategy If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜 Watch on YouTube: https://youtu.be/V_kVsAUa2KA Read on the Blog: https://whitedeer.com.au/ep256/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems Terms & Conditions apply.* If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k). Looking professional isn’t just about having a beautiful logo or a polished Instagram feed. It’s about what’s happening behind the scenes of your business. If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems. I cover: The 5 systems you need to have a professional business The 4 key questions you need to answer to clarify your offer and messaging Why backend organisation (especially finances) is the least sexy… but most powerful system How a brand identity system makes designing faster and more consistent The 5 content pillars that make showing up online easier and more strategic Timestamps Intro 0:00 Tip 1 2:00 Tip 2 4:51 PSA 6:05 Tip 3 11:56 Tip 4 13:46 Tip 5 16:51 Wrap up 19:10 Watch on YouTube: https://youtu.be/QEdm45CIg4I Read on the Blog: https://whitedeer.com.au/ep255/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right. The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles. I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever. I cover: Why templates assume you know design rules (and most business owners don’t) The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem How attention spans + AI in 2026 are raising the trust bar One simple rule you can implement TODAY to stop ruining good templates Timestamps Intro 0:00 What you're missing 3:21 Thoughts on templates 6:00 What to look out for 11:20 PSA 14:35 Final tip 15:20 Watch on YouTube: https://youtu.be/isuH2befw24 Read on the Blog: https://whitedeer.com.au/ep254/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.In this episode, we cover:Why LinkedIn is secretly powerful for coaches + service providers The two groups of people you should be connecting withHailey’s process for booking calls (and tracking what’s working)Profile tips to make you look professional and approachableHow to make LinkedIn work in 2 hours a weekTimestampsIntro 0:00Interview 1:16Wrap up 30:35ABOUT HAILEY:Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.CONNECT WITH HAILEY:Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedinFree Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroupWebsite: https://www.haileyrowe.com/Instagram: https://www.instagram.com/hailey_rowePodcast: https://anchor.fm/health-coach-nationLinkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyroweBook your free client attraction consult: https://calendly.com/haileyrowe-coach/30minWatch on YouTube: https://youtu.be/cO_g9a3gPGURead on the Blog: https://whitedeer.com.au/ep253/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.Here’s what I cover:Why brand photo shoots matter more than you thinkDIY vs Pro: which route is right for your stage of bizHow I chose my photographer (and why I travelled!)Outfit planning tips and why brand colours matterThe posing cheat sheet I created for my shootSpotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4TimestampsIntro 0:00About photoshoots 0:51First steps 4:20Style of photos 10:45Photoshoot prep 12:29Props 18:20Shots you need 20:20Food for thought 26:07Watch on YouTube: https://youtu.be/8FIHxQwj6MARead on the Blog: https://whitedeer.com.au/ep252/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio